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UK Finance Investing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bullionbypost.co.uk 15
hl.co.uk 11.55
money.co.uk 10.77
royalmint.com 6.76
barclays.co.uk 6.13
vanguardinvestor.co.uk 4.08
nationwide.co.uk 3.46
lloydsbank.com 1.83
bullionvault.co.uk 1.78
etoro.com 1.45
others 37.19

Copyright © Adthena. All rights reserved.

In the finance PPC landscape, ‘others’ dominate with 37.19% click share, while ‘bullionbypost.co.uk’ leads individual advertisers at 15.00%.

Market Exposure

Share of Spend for the top 10 UK Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date hl.co.uk bullionbypost.co.uk vanguardinvestor.co.uk money.co.uk barclays.co.uk ii.co.uk finder.com royalmint.com interactivebrokers.co.uk etoro.com
2025/04/01 15.78% 7.78% 6.79% 5.35% 5.25% 3% 2.43% 5.22% 0.99% 3.41%
2025/04/02 16.33% 8.92% 5.32% 5.1% 5.87% 3.33% 2.67% 3.77% 1.62% 4.7%
2025/04/03 17.2% 7.42% 4.88% 6.62% 6.22% 3.36% 2.73% 2.12% 1.29% 3.13%
2025/04/04 19.38% 9.15% 4.05% 6.42% 6% 4.59% 2.27% 3.53% 0.94% 2.28%
2025/04/05 21.88% 7.88% 4.18% 5.7% 7.11% 5.37% 1.86% 3.5% 1.45% 2.24%
2025/04/06 23.72% 7.31% 4.64% 5.71% 4.4% 2.77% 1.6% 3.76% 1.35% 3.17%
2025/04/07 23.59% 8.16% 2.82% 6.88% 5.05% 6.21% 2.11% 2.56% 1.31% 1.85%
2025/04/08 19.72% 6.83% 3.2% 7.11% 5.43% 7.01% 2.69% 3.13% 1.38% 2.19%
2025/04/09 20.48% 9.92% 3% 8.72% 4.1% 2.46% 2.75% 3.1% 1.09% 2.41%
2025/04/10 20.21% 8.05% 3.26% 8.86% 6.25% 2.28% 2.33% 3.21% 1.61% 2.74%
2025/04/11 19.35% 7.81% 4.12% 8.03% 6.44% 2.6% 2.66% 2.89% 1.73% 3.56%
2025/04/12 16.64% 7.95% 5.25% 6.81% 5.65% 3.25% 2.17% 2.58% 2.1% 2.96%
2025/04/13 14.68% 10% 6.12% 8.46% 6.77% 2.76% 2% 4.29% 2.14% 3.31%
2025/04/14 14.2% 8.93% 4.92% 8.42% 5.49% 2.59% 2.5% 3.86% 1.46% 2.59%
2025/04/15 15.57% 10.16% 5.8% 9.22% 6.28% 2.1% 3.11% 3.54% 1.6% 2.73%
2025/04/16 15.62% 8.57% 5.81% 9.22% 5.34% 2.39% 2.72% 2.84% 1.66% 2.4%
2025/04/17 16.2% 7.14% 5.17% 8.99% 6.07% 2.56% 2.68% 2.43% 2.29% 1.46%
2025/04/18 12.14% 9.05% 3.35% 6.76% 5.76% 1.45% 2.09% 2.63% 2.16% 3.47%
2025/04/19 14.78% 6.52% 4.83% 6.74% 5.08% 2.55% 3.91% 2.04% 3.55% 4.32%
2025/04/20 11.25% 10.11% 4.53% 7.2% 5.18% 2.28% 2.64% 4.52% 3.65% 2.89%
2025/04/21 12.18% 9.37% 3.12% 8.1% 5.05% 2.73% 5.8% 3.09% 2.61% 5.35%
2025/04/22 14.45% 8.4% 4.98% 8.96% 6.41% 2.9% 3.91% 2.13% 2.26% 3.03%
2025/04/23 14.54% 9.63% 5.2% 7.68% 5.99% 1.97% 3.56% 2.38% 1.89% 2.31%
2025/04/24 15.49% 9.05% 3.22% 8.81% 5.04% 2.29% 4.24% 2.68% 1.43% 3.06%
2025/04/25 14.16% 11.28% 5.88% 6.48% 5.39% 3.09% 3.59% 3.01% 1.2% 1.63%
2025/04/26 14.93% 10.25% 5.02% 7.58% 6.79% 0.15% 3.97% 2.92% 1.76% 2.53%
2025/04/27 12.49% 10.58% 4.85% 8.05% 5.93% 0.13% 4.01% 3.3% 2.57% 4.02%
2025/04/28 11.15% 8.46% 3.37% 7.82% 6.17% 2.31% 3.63% 2.08% 2.15% 2.71%
2025/04/29 10.16% 7.79% 6.88% 6.46% 5.76% 4.03% 3.29% 2.23% 1.8% 2.59%
2025/04/30 9.96% 8.65% 7.77% 5.81% 5.58% 5.52% 3.27% 2.21% 1.73% 1.51%

Copyright © Adthena. All rights reserved.

April saw hl.co.uk’s spend share peak early at 23.72% before declining to 9.96%. Meanwhile, bullionbypost.co.uk fluctuated, ending at 8.65%. Vanguardinvestor.co.uk rose steadily, closing at 7.77%.

Market Exposure

Competitor Count for UK Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 464
2025/04/02 453
2025/04/03 459
2025/04/04 454
2025/04/05 441
2025/04/06 456
2025/04/07 455
2025/04/08 445
2025/04/09 444
2025/04/10 444
2025/04/11 444
2025/04/12 433
2025/04/13 446
2025/04/14 452
2025/04/15 447
2025/04/16 439
2025/04/17 444
2025/04/18 434
2025/04/19 451
2025/04/20 444
2025/04/21 451
2025/04/22 451
2025/04/23 445
2025/04/24 458
2025/04/25 457
2025/04/26 443
2025/04/27 443
2025/04/28 457
2025/04/29 447
2025/04/30 453

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 464 and dipping to 433 mid-month. The month concluded with a slight recovery, ending at 453.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
nationwide.co.uk 2.91%
finder.com 0.73%
robinhood.com 0.7%
bullionbypost.co.uk 0.62%
vanguardinvestor.co.uk 0.58%
charles-stanley.co.uk -0.45%
royalmint.com -0.57%
ii.co.uk -0.58%
crypto.com -1.19%
hl.co.uk -3.6%

Copyright © Adthena. All rights reserved.

Nationwide.co.uk surged with a 2.91% click share increase, while hl.co.uk faced a 3.6% decline. Robinhood.com and finder.com gained traction, whereas crypto.com and ii.co.uk slipped.

Campaign Efficiency

UK Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date bullionbypost.co.uk money.co.uk hl.co.uk barclays.co.uk vanguardinvestor.co.uk finder.com nationwide.co.uk royalmint.com thepuregoldcompany.co.uk etoro.com
2025/04/01 9.32% 6.9% 12.53% 6.28% 3.95% 2.06% 0.53% 5.26% 1.92% 1.55%
2025/04/02 10.89% 7.45% 13.06% 6.76% 3.41% 2.15% 0.38% 4.1% 1.45% 2.38%
2025/04/03 9.61% 9.48% 14.58% 7.64% 3% 2.49% 0.34% 2.32% 1.34% 1.49%
2025/04/04 11.16% 8.74% 17.38% 6.86% 2.38% 1.77% 0.36% 3.52% 2.35% 1.71%
2025/04/05 9.6% 7.46% 18.28% 8.62% 2.41% 1.64% 0.3% 3.6% 1.7% 1.89%
2025/04/06 8.72% 7.55% 19.37% 5.65% 2.65% 1.34% 0.33% 3.87% 2.56% 2.12%
2025/04/07 9.65% 9.29% 20.7% 6.03% 1.37% 1.87% 0.58% 2.53% 1.54% 1.58%
2025/04/08 8.98% 9.79% 15.84% 5.67% 1.67% 2.06% 1.12% 3.05% 1.79% 1.56%
2025/04/09 11.93% 12.06% 16.88% 4.48% 1.44% 2.27% 0.74% 3.07% 1.63% 2.05%
2025/04/10 9.83% 11.74% 17.37% 7.16% 1.58% 1.79% 1.9% 3.2% 1.81% 2.16%
2025/04/11 9.75% 10.73% 15.17% 7.16% 2.01% 2.07% 2.28% 2.79% 2.04% 2.9%
2025/04/12 9.7% 8.96% 12.58% 6.01% 2.95% 1.74% 2.24% 2.79% 2.03% 2.54%
2025/04/13 11.83% 10.96% 11.92% 7.35% 3.55% 1.37% 1.67% 4.11% 2.61% 2.76%
2025/04/14 10.62% 10.67% 11.37% 5.41% 2.53% 1.86% 1.46% 3.77% 2.56% 2.3%
2025/04/15 12.18% 12.31% 11.4% 6.4% 3.27% 2.48% 2.26% 3.58% 1.81% 1.86%
2025/04/16 9.88% 11.51% 11.7% 5.38% 3.29% 2.06% 2.57% 2.8% 1.82% 1.65%
2025/04/17 8.48% 11.61% 13.29% 6.44% 2.73% 2.51% 6% 2.51% 1.24% 0.81%
2025/04/18 11.06% 9.61% 12.38% 6.35% 1.86% 1.69% 4.61% 3.19% 1.02% 1.57%
2025/04/19 7.43% 8.99% 12.38% 5.93% 2.67% 3.08% 3.93% 2.09% 1.64% 1.81%
2025/04/20 11.36% 9.01% 9.1% 5.65% 2.15% 2.14% 2.42% 4.73% 2.45% 1.74%
2025/04/21 10.89% 10.15% 10.69% 5.01% 1.33% 5.83% 3.22% 3.04% 2.18% 3.74%
2025/04/22 10.08% 11.43% 12.05% 7.73% 2.62% 3.08% 3.84% 2.03% 1.61% 2.29%
2025/04/23 11.06% 10.07% 11.01% 7.35% 2.89% 3.09% 4.03% 2.6% 1.74% 1.77%
2025/04/24 10.37% 11.13% 12.3% 5.73% 1.78% 3.68% 4.15% 2.65% 1.77% 2.42%
2025/04/25 13.65% 9.01% 10.99% 6.12% 3.44% 2.65% 3.9% 2.87% 1.78% 1.1%
2025/04/26 12.17% 10.07% 11.38% 7.56% 2.91% 3.17% 3.89% 2.75% 2.43% 1.44%
2025/04/27 12.6% 10.47% 9.98% 6.41% 2.5% 3.92% 4.14% 3.32% 2.65% 2.5%
2025/04/28 11.01% 10.76% 8.75% 7.05% 1.67% 3.07% 3.94% 2.23% 1.7% 1.8%
2025/04/29 10.35% 9.41% 7.78% 6.17% 5.26% 2.56% 2.18% 2.49% 2.15% 1.35%
2025/04/30 11.08% 8.57% 7.61% 6.57% 5.78% 2.73% 2.62% 2.32% 2.07% 0.98%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Bullionbypost.co.uk fluctuated, peaking at 13.65%. Hl.co.uk led early, then declined. Money.co.uk and Barclays.co.uk showed steady gains. Vanguardinvestor.co.uk surged late, ending at 5.78%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Barclays Fixed Rate ISA - Fix Your Rate For 1 Year https://www.barclays.co.uk › isa › fixed-rate

    Make the most of your £20,000 ISA allowance with a fixed rate cash ISA. T&Cs apply.

  2. 2
    Live Gold Price (£) | Updated Every 5 Seconds https://www.bullionbypost.co.uk › gold-price

    View The Live Gold Bullion UK Price Chart · GBP Per Ounce · Updated Every 5 Seconds

  3. 3
    Tax Free Gold Investments | 2025 Gold Collectors Guide https://www.bullionclub.co.uk

    Gold has historically held its value over time, making it a good hedge against inflation. Gold is a Tax...

  4. 4
    Our Top 10 Savings Accounts - Cash ISAs With Up To 5.71% AER https://www.money.co.uk › savings › isas

    Cash ISAs, Fixed Rate ISAs and Investment ISAs Rates Compared. View All Terms Online Now

  5. 5
    Live Gold Price | The Royal Mint https://www.royalmint.com

    See The Competitive Rates Of The Precious Metals Market From Our Live Price Charts

Copyright © Adthena. All rights reserved.

In the competitive world of finance, Barclays entices with a secure 1-year fixed rate ISA, maximizing the £20,000 allowance. BullionByPost and Royal Mint captivate with real-time gold prices, while BullionClub highlights gold’s inflation hedge. Money.co.uk offers diverse ISA comparisons, spotlighting top savings rates.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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