Market Exposure
Share of Clicks for top 10 UK Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| halifax.co.uk | 9.31 |
| lloydsbank.com | 8.63 |
| lolly.co.uk | 7.29 |
| moneysupermarket.com | 5.24 |
| barclays.co.uk | 4.89 |
| alldayloans.co.uk | 4.83 |
| little-loans.com | 4.22 |
| landc.co.uk | 3.6 |
| comparethemarket.com | 2.88 |
| capitalone.co.uk | 2.85 |
| others | 46.26 |
- halifax.co.uk - 9.31%
- lloydsbank.com - 8.63%
- lolly.co.uk - 7.29%
- moneysupermarket.com - 5.24%
- barclays.co.uk - 4.89%
- alldayloans.co.uk - 4.83%
- little-loans.com - 4.22%
- landc.co.uk - 3.6%
- comparethemarket.com - 2.88%
- capitalone.co.uk - 2.85%
- others - 46.26%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 46.26% click share, while Halifax leads individual advertisers at 9.31%.
Market Exposure
Share of Spend for the top 10 UK Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | lolly.co.uk | moneysupermarket.com | comparethemarket.com | alldayloans.co.uk | capitalone.co.uk | loan.co.uk | little-loans.com | carloans365.com | lloydsbank.com | cashcompare.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 7.9% | 4.34% | 4.29% | 6.91% | 3.4% | 3.35% | 4.68% | 3.25% | 3.29% | 3.08% |
| 2026/03/02 | 7.29% | 3.72% | 3.43% | 6.15% | 2.48% | 2.71% | 4.09% | 3.03% | 2.94% | 4.07% |
| 2026/03/03 | 9.28% | 4.07% | 3.98% | 4.77% | 2.59% | 2.76% | 3.82% | 2.82% | 2.97% | 3.49% |
| 2026/03/04 | 10.99% | 3.61% | 3.43% | 5.71% | 2.32% | 3.24% | 3.48% | 3.48% | 2.87% | 2.13% |
| 2026/03/05 | 9.57% | 3.59% | 2.96% | 7.06% | 2.18% | 2.92% | 4.48% | 3.57% | 2.86% | 2.6% |
| 2026/03/06 | 6.24% | 3.87% | 3.7% | 7.02% | 2.64% | 3.8% | 4.44% | 3.13% | 3.11% | 2.63% |
| 2026/03/07 | 9.25% | 3.94% | 3.65% | 6.54% | 3.37% | 3.6% | 5.12% | 2.67% | 3.01% | 2.79% |
| 2026/03/08 | 6.94% | 3.83% | 3.88% | 6.48% | 3.36% | 4.3% | 5.72% | 3.32% | 2.62% | 2.86% |
| 2026/03/09 | 7.4% | 4% | 3.35% | 6.27% | 3.27% | 3.4% | 5.18% | 2.84% | 3.19% | 2.28% |
| 2026/03/10 | 9.18% | 4.16% | 3.74% | 5.82% | 2.79% | 3.48% | 4.65% | 3.08% | 3.07% | 2.63% |
| 2026/03/11 | 9.89% | 3.81% | 3.13% | 4.73% | 3.21% | 3.07% | 5.24% | 3.55% | 3.48% | 1.85% |
| 2026/03/12 | 10.1% | 4.26% | 3.49% | 5.06% | 3.07% | 3.03% | 5.18% | 3.18% | 3.44% | 2.58% |
| 2026/03/13 | 7.71% | 4.27% | 4.41% | 5.22% | 4.08% | 4.45% | 4.76% | 3.12% | 3.19% | 3.73% |
| 2026/03/14 | 9.1% | 3.73% | 3.93% | 5.45% | 5.73% | 4.97% | 4.41% | 2.74% | 3.1% | 2.88% |
| 2026/03/15 | 8.81% | 3.53% | 3.16% | 5.32% | 5.16% | 4.18% | 5.29% | 3.7% | 2.95% | 2.58% |
| 2026/03/16 | 9.3% | 3.68% | 3.27% | 5.29% | 3.56% | 3.37% | 5.39% | 3.24% | 2.87% | 3.47% |
| 2026/03/17 | 8.11% | 4.4% | 3.17% | 5.79% | 2.79% | 3.12% | 5.33% | 3.47% | 2.91% | 3.53% |
| 2026/03/18 | 8.3% | 3.49% | 2.91% | 4.35% | 4.36% | 3.53% | 4.7% | 3.18% | 3.2% | 2.47% |
| 2026/03/19 | 8.88% | 3.81% | 3.36% | 4.05% | 4.21% | 4.34% | 4.56% | 3.23% | 3.29% | 2.49% |
| 2026/03/20 | 8.75% | 4.01% | 3.2% | 3.98% | 4.33% | 4.81% | 4.04% | 3.5% | 3.49% | 2.59% |
| 2026/03/21 | 10% | 4.29% | 3.79% | 6.82% | 3.06% | 5.06% | 4.45% | 2.75% | 2.98% | 2.47% |
| 2026/03/22 | 10.09% | 4.36% | 3.59% | 7.07% | 4.44% | 3.75% | 5.41% | 3.11% | 3.21% | 2.35% |
| 2026/03/23 | 9.34% | 4.31% | 3.41% | 5.44% | 4.58% | 2.46% | 5.74% | 3.58% | 3.15% | 2.65% |
| 2026/03/24 | 8.09% | 4.39% | 3.16% | 5.78% | 2.78% | 3.11% | 5.32% | 3.46% | 2.91% | 3.52% |
| 2026/03/25 | 7.86% | 5.11% | 3.43% | 5.1% | 3.24% | 3.32% | 4.52% | 4% | 3.14% | 3.29% |
| 2026/03/26 | 7.85% | 5.18% | 3.71% | 5.05% | 2.2% | 3.46% | 4.7% | 3.04% | 3.02% | 1.93% |
| 2026/03/27 | 9.25% | 4.62% | 3.69% | 4.39% | 4.15% | 3.93% | 4.6% | 2.7% | 2.94% | 2.4% |
| 2026/03/28 | 9.86% | 4.78% | 3.73% | 6.64% | 5.34% | 4.47% | 4.7% | 1.96% | 2.48% | 2.7% |
| 2026/03/29 | 8.61% | 4.44% | 3.41% | 7.8% | 6.25% | 3.21% | 4.92% | 3.28% | 2.49% | 2.08% |
| 2026/03/30 | 7.92% | 5.14% | 3.78% | 5.73% | 3.05% | 3.01% | 4.41% | 2.99% | 2.65% | 3.37% |
| 2026/03/31 | 9.52% | 5.08% | 4.72% | 4.11% | 3.8% | 3.7% | 3.63% | 3.03% | 2.82% | 2.74% |
- lolly.co.uk
- moneysupermarket.com
- comparethemarket.com
- alldayloans.co.uk
- capitalone.co.uk
- loan.co.uk
- little-loans.com
- carloans365.com
- lloydsbank.com
- cashcompare.co.uk
Copyright © Adthena. All rights reserved.
Lolly.co.uk led March with fluctuating spend, peaking mid-month. Moneysupermarket.com steadily increased, while Comparethemarket.com saw a late surge. Alldayloans.co.uk and Capitalone.co.uk showed varied trends, ending strong.
Market Exposure
Competitor Count for UK Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 502 |
| 2026/03/02 | 513 |
| 2026/03/03 | 519 |
| 2026/03/04 | 512 |
| 2026/03/05 | 516 |
| 2026/03/06 | 525 |
| 2026/03/07 | 521 |
| 2026/03/08 | 520 |
| 2026/03/09 | 517 |
| 2026/03/10 | 520 |
| 2026/03/11 | 518 |
| 2026/03/12 | 517 |
| 2026/03/13 | 521 |
| 2026/03/14 | 512 |
| 2026/03/15 | 510 |
| 2026/03/16 | 519 |
| 2026/03/17 | 512 |
| 2026/03/18 | 504 |
| 2026/03/19 | 504 |
| 2026/03/20 | 506 |
| 2026/03/21 | 508 |
| 2026/03/22 | 512 |
| 2026/03/23 | 520 |
| 2026/03/24 | 512 |
| 2026/03/25 | 493 |
| 2026/03/26 | 505 |
| 2026/03/27 | 507 |
| 2026/03/28 | 500 |
| 2026/03/29 | 509 |
| 2026/03/30 | 506 |
| 2026/03/31 | 500 |
Copyright © Adthena. All rights reserved.
March began with 502 advertisers, peaking at 525 on the 6th. A decline followed, ending the month at 500.
