Share of Clicks for top 10 UK Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| lolly.co.uk | 9.32 |
| halifax.co.uk | 6.42 |
| lloydsbank.com | 6.01 |
| moneysupermarket.com | 5.01 |
| little-loans.com | 4.63 |
| alldayloans.co.uk | 4.53 |
| barclays.co.uk | 4.31 |
| uswitch.com | 4.28 |
| capitalone.co.uk | 3.74 |
| comparethemarket.com | 2.91 |
| others | 48.84 |
- lolly.co.uk - 9.32%
- halifax.co.uk - 6.42%
- lloydsbank.com - 6.01%
- moneysupermarket.com - 5.01%
- little-loans.com - 4.63%
- alldayloans.co.uk - 4.53%
- barclays.co.uk - 4.31%
- uswitch.com - 4.28%
- capitalone.co.uk - 3.74%
- comparethemarket.com - 2.91%
- others - 48.84%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC for finance, ‘lolly.co.uk’ leads with a 9.32% click share, while ‘others’ dominate with 48.84%, highlighting diverse competition.
Share of Spend for the top 10 UK Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | lolly.co.uk | alldayloans.co.uk | little-loans.com | comparethemarket.com | moneysupermarket.com | loan.co.uk | zuto.com | carfinance247.co.uk | iwoca.co.uk | capitalone.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 11.32% | 1.96% | 5.27% | 3.19% | 3.68% | 3.32% | 3.04% | 3.58% | 3.76% | 4.84% |
| 2026/02/02 | 11.38% | 3.11% | 4.53% | 3.03% | 3.5% | 3.18% | 3.2% | 3.12% | 2.31% | 5.17% |
| 2026/02/03 | 9.15% | 3.85% | 4.12% | 2.99% | 3.03% | 4.58% | 2.59% | 4.14% | 2.99% | 5.28% |
| 2026/02/04 | 11.2% | 4.05% | 3.41% | 2.84% | 3.13% | 4.22% | 3.04% | 3.26% | 2.99% | 4.06% |
| 2026/02/05 | 11.48% | 4.76% | 4.04% | 3.08% | 3.23% | 5.62% | 2.88% | 3.16% | 3.4% | 4.58% |
| 2026/02/06 | 10.68% | 4.68% | 4.3% | 3.32% | 3.13% | 5.48% | 3.19% | 2.87% | 3.1% | 4.83% |
| 2026/02/07 | 8.55% | 4.81% | 3.82% | 3.93% | 3.33% | 5.91% | 3.52% | 3.59% | 3.35% | 6.32% |
| 2026/02/08 | 9.98% | 3.67% | 5.91% | 3.52% | 3.42% | 4.21% | 3.32% | 3.81% | 2.96% | 5.58% |
| 2026/02/09 | 11.55% | 4.69% | 6.01% | 3.78% | 3.45% | 3.31% | 3.75% | 3.68% | 3.63% | 4.39% |
| 2026/02/10 | 9.79% | 5.57% | 4.62% | 4.16% | 3.7% | 3.48% | 3.36% | 5.57% | 3.49% | 3.79% |
| 2026/02/11 | 10.22% | 6.23% | 3.91% | 3.69% | 3.51% | 4.14% | 3.13% | 5.48% | 3.4% | 4.14% |
| 2026/02/12 | 11.79% | 6.29% | 3.76% | 3.42% | 3.25% | 3.81% | 3.18% | 4.31% | 3.13% | 3.77% |
| 2026/02/13 | 10.66% | 4.67% | 4.3% | 3.31% | 3.13% | 5.47% | 3.19% | 2.86% | 3.1% | 4.83% |
| 2026/02/14 | 8.54% | 4.8% | 3.81% | 3.92% | 3.32% | 5.9% | 3.51% | 3.58% | 3.34% | 6.31% |
| 2026/02/15 | 9.96% | 3.67% | 5.9% | 3.51% | 3.42% | 4.2% | 3.32% | 3.8% | 2.96% | 5.57% |
| 2026/02/16 | 11.54% | 4.68% | 6% | 3.78% | 3.45% | 3.3% | 3.75% | 3.67% | 3.63% | 4.38% |
| 2026/02/17 | 11.17% | 5.78% | 4.42% | 3.04% | 2.91% | 3.45% | 2.98% | 2.57% | 3.36% | 5.19% |
| 2026/02/18 | 10.69% | 4.32% | 5.11% | 2.73% | 3.01% | 3.72% | 2.41% | 3.07% | 2.14% | 5.93% |
| 2026/02/19 | 9.99% | 6.02% | 5.64% | 2.58% | 3.42% | 3.28% | 2.47% | 2.89% | 2.44% | 4.37% |
| 2026/02/20 | 12.53% | 5.33% | 5.48% | 3.35% | 3.46% | 3.5% | 2.94% | 3.14% | 2.4% | 4.59% |
| 2026/02/21 | 10.57% | 7.25% | 6.41% | 3.78% | 4.22% | 4.56% | 3.8% | 3.43% | 3.46% | 2.2% |
| 2026/02/22 | 11% | 7.27% | 6.94% | 3.95% | 3.85% | 3.88% | 3.41% | 3.18% | 3.06% | 3.1% |
| 2026/02/23 | 11.04% | 7.71% | 6.3% | 3.57% | 3.49% | 2.45% | 3.29% | 2.73% | 2.56% | 2.68% |
| 2026/02/24 | 9.94% | 7.19% | 5.19% | 3.24% | 3.44% | 2.69% | 3.12% | 2.43% | 2.72% | 3.86% |
| 2026/02/25 | 10.14% | 3.69% | 4.96% | 2.72% | 4.01% | 3.06% | 2.51% | 2.55% | 2.56% | 4.19% |
| 2026/02/26 | 8.84% | 4.74% | 5.53% | 3.71% | 3.81% | 2.86% | 2.61% | 2.36% | 3.45% | 3.17% |
| 2026/02/27 | 8.32% | 8.29% | 5.14% | 4.22% | 4.34% | 3.16% | 2.79% | 3.05% | 4.04% | 1.67% |
| 2026/02/28 | 9.48% | 6.32% | 4.96% | 4.27% | 4.11% | 3.07% | 3.04% | 2.83% | 2.57% | 2.46% |
- lolly.co.uk
- alldayloans.co.uk
- little-loans.com
- comparethemarket.com
- moneysupermarket.com
- loan.co.uk
- zuto.com
- carfinance247.co.uk
- iwoca.co.uk
- capitalone.co.uk
Copyright © Adthena. All rights reserved.
In February 2026, lolly.co.uk’s PPC spend fluctuated, peaking at 12.53% on the 20th. Alldayloans.co.uk saw a steady rise, ending at 6.32%. Little-loans.com maintained a consistent trend, while comparethemarket.com and moneysupermarket.com showed slight increases. Loan.co.uk and zuto.com experienced minor fluctuations. Carfinance247.co.uk and iwoca.co.uk had varied trends, with capitalone.co.uk’s spend decreasing towards month’s end.
Competitor Count for UK Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 601 |
| 2026/02/02 | 605 |
| 2026/02/03 | 522 |
| 2026/02/04 | 541 |
| 2026/02/05 | 532 |
| 2026/02/06 | 530 |
| 2026/02/07 | 525 |
| 2026/02/08 | 536 |
| 2026/02/09 | 537 |
| 2026/02/10 | 536 |
| 2026/02/11 | 542 |
| 2026/02/12 | 529 |
| 2026/02/13 | 530 |
| 2026/02/14 | 525 |
| 2026/02/15 | 536 |
| 2026/02/16 | 537 |
| 2026/02/17 | 515 |
| 2026/02/18 | 523 |
| 2026/02/19 | 525 |
| 2026/02/20 | 518 |
| 2026/02/21 | 507 |
| 2026/02/22 | 505 |
| 2026/02/23 | 522 |
| 2026/02/24 | 525 |
| 2026/02/25 | 517 |
| 2026/02/26 | 507 |
| 2026/02/27 | 491 |
| 2026/02/28 | 493 |
Copyright © Adthena. All rights reserved.
February began with 601 advertisers, peaking at 605, then fluctuating. By month’s end, numbers dipped to 493, indicating a decline.
