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UK Finance Loans & Mortgages - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Loans & Mortgages category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Finance Loans & Mortgages brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
halifax.co.uk 15.33
barclays.co.uk 7.98
uswitch.com 7.42
comparethemarket.com 5.49
moneysupermarket.com 5.14
natwest.com 4.42
landc.co.uk 3.87
tembomoney.com 3.47
lloydsbank.com 3.31
postoffice.co.uk 2.38
others 41.19

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In the PPC landscape, ‘halifax.co.uk’ leads with 15.33% click share, while ‘others’ dominate at 41.19%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Loans & Mortgages brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date halifax.co.uk moneysupermarket.com oceanfinance.co.uk iwoca.co.uk comparethemarket.com uswitch.com loan.co.uk little-loans.com postoffice.co.uk barclays.co.uk
2025/03/01 6.1% 4.49% 4.34% 4.52% 5.73% 3.36% 4.14% 3.87% 1.68% 4.77%
2025/03/02 5.72% 5.13% 3.94% 4% 6.6% 2.83% 3.93% 4.35% 2.13% 3.81%
2025/03/03 5.23% 4.64% 4.34% 4.49% 5.14% 2.24% 4.26% 3.71% 1.94% 3.02%
2025/03/04 5.01% 4.27% 3.76% 4.49% 3.67% 3.3% 4.04% 3.95% 3.21% 3.06%
2025/03/05 5.59% 4.24% 4.97% 3.82% 2.29% 3.9% 3.32% 3.34% 3.77% 2.48%
2025/03/06 5.66% 4.52% 4.83% 2.68% 3.58% 2.88% 3.49% 3.13% 5.01% 1.95%
2025/03/07 6.61% 5.71% 6.61% 2.78% 3.79% 3.24% 2.91% 2.89% 2.65% 1.64%
2025/03/08 8.14% 6.18% 6.19% 2.89% 4.04% 3.79% 2.56% 3.32% 2.24% 2.3%
2025/03/09 6.59% 5.02% 4.78% 2.46% 3.4% 3.88% 4.37% 3.54% 4.7% 3.18%
2025/03/10 7.46% 4.68% 4.7% 3.03% 3.39% 5.38% 3.58% 2.78% 5% 3.03%
2025/03/11 6.24% 4.13% 5.3% 3.06% 2.87% 3.67% 4.08% 2.45% 5.44% 3.49%
2025/03/12 5.79% 4.83% 5.77% 2.99% 4.45% 4.15% 3% 2.36% 7.75% 3.04%
2025/03/13 5.56% 5.69% 5.26% 3.36% 5.14% 3.19% 3.06% 2.4% 7.69% 2.99%
2025/03/14 5.78% 4.43% 3.09% 4.48% 5.32% 3.02% 3.85% 2.6% 5.12% 3.28%
2025/03/15 5.36% 4.61% 3.38% 4.16% 5.86% 3.58% 4.03% 2.67% 4.31% 3.57%
2025/03/16 6.21% 4.98% 3.59% 4.14% 4.59% 3.45% 3.66% 3.08% 4.02% 3.51%
2025/03/17 5.57% 5.06% 3.48% 5% 4.48% 2.68% 3.2% 3.12% 3.66% 3.15%
2025/03/18 6.33% 5.71% 3.56% 4.04% 4.33% 3.08% 2.49% 4.61% 4.33% 3.28%
2025/03/19 5.43% 4.68% 3.91% 4.8% 4% 2.95% 2.99% 3.43% 4.53% 3.09%
2025/03/20 6.48% 4.37% 3.95% 3.76% 3.94% 3.24% 3.14% 2.85% 3.57% 3.49%
2025/03/21 7.34% 3.68% 3.63% 4.47% 3.57% 3.7% 4.53% 2.18% 2.18% 3.41%
2025/03/22 6.78% 4.68% 4.14% 4.11% 4.28% 4.17% 3.61% 2.78% 1.85% 3.04%
2025/03/23 7.16% 4.08% 3.93% 3.88% 4.47% 4.46% 4.09% 2.51% 1.52% 3.15%
2025/03/24 6.72% 4.17% 3.85% 4.95% 4.34% 3.57% 3.14% 2.22% 1.19% 3.24%
2025/03/25 5.81% 3.49% 4.43% 5.46% 4.79% 3.24% 4.01% 2.23% 0.83% 3.09%
2025/03/26 5.99% 3.9% 3.93% 4.06% 3.89% 3.51% 4.45% 2.65% 0.73% 2.9%
2025/03/27 5.67% 4.94% 4.08% 4.13% 4.63% 3.14% 4.26% 2.67% 0.97% 3.1%
2025/03/28 6% 5.16% 4.77% 3.91% 4.36% 2.66% 4.26% 2.63% 1.88% 3.65%
2025/03/29 6.55% 5.44% 4.72% 2.81% 4.42% 4.18% 3.33% 3.68% 1.74% 3.08%
2025/03/30 6.71% 5.21% 5.38% 2.11% 4.55% 5.42% 3.62% 4.02% 2.63% 3.08%
2025/03/31 6.01% 4.9% 4.4% 4.28% 3.93% 3.49% 3.48% 3.29% 2.93% 2.55%

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March saw Halifax.co.uk lead with fluctuating spend, peaking at 8.14% on March 8. Moneysupermarket.com and Oceanfinance.co.uk followed, with notable spikes mid-month. By month-end, Halifax maintained dominance, closing at 6.01%.

Market Exposure

Competitor Count for UK Finance Loans & Mortgages

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 733
2025/03/02 724
2025/03/03 729
2025/03/04 720
2025/03/05 714
2025/03/06 739
2025/03/07 755
2025/03/08 754
2025/03/09 734
2025/03/10 742
2025/03/11 724
2025/03/12 718
2025/03/13 717
2025/03/14 719
2025/03/15 701
2025/03/16 692
2025/03/17 708
2025/03/18 687
2025/03/19 688
2025/03/20 669
2025/03/21 675
2025/03/22 659
2025/03/23 667
2025/03/24 671
2025/03/25 662
2025/03/26 670
2025/03/27 688
2025/03/28 673
2025/03/29 679
2025/03/30 677
2025/03/31 686

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March began with 733 advertisers, fluctuating throughout. Mid-month saw a decline, reaching 659 on March 22. The month concluded with a slight recovery, ending at 686 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Loans & Mortgages

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
barclays.co.uk 0.92%
uswitch.com 0.61%
lendingstream.co.uk 0.6%
natwest.com 0.57%
lloydsbank.com 0.56%
multaloan.co.uk -0.38%
saladmoney.co.uk -0.42%
oceanfinance.co.uk -0.99%
moneysupermarket.com -1.13%
postoffice.co.uk -1.71%

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In the past month, barclays.co.uk surged with a 0.92% click share increase, while postoffice.co.uk faced a decline of 1.71%.

Campaign Efficiency

UK Finance Loans & Mortgages Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date halifax.co.uk uswitch.com comparethemarket.com barclays.co.uk tembomoney.com lloydsbank.com landc.co.uk moneysupermarket.com postoffice.co.uk little-loans.com
2025/03/01 12.87% 6.36% 5.32% 8% 4.07% 3.52% 2.95% 3.39% 1.84% 3.73%
2025/03/02 11.73% 5.89% 6.14% 6.08% 2.74% 2.68% 2.9% 4.21% 2.41% 4.21%
2025/03/03 12.66% 5.17% 5.09% 5.28% 3.22% 2.2% 3.14% 3.51% 2.14% 3.44%
2025/03/04 10.95% 8.05% 4% 5.13% 3% 1.97% 3.67% 3.51% 3.42% 3.5%
2025/03/05 12.79% 8.82% 2.82% 3.66% 3.83% 2.26% 3.68% 2.95% 3.82% 2.72%
2025/03/06 12.62% 5.94% 3.95% 2.8% 4.07% 2.41% 3.66% 3.38% 5.15% 2.67%
2025/03/07 14.29% 6.57% 3.75% 2.23% 5.2% 3.15% 3.49% 4.13% 2.71% 2.43%
2025/03/08 17.78% 7.26% 3.55% 2.85% 4.96% 3.6% 3.43% 4.66% 2.25% 2.79%
2025/03/09 14.37% 7.94% 3.43% 3.96% 5.06% 3.11% 3.66% 3.59% 4.59% 2.97%
2025/03/10 15.28% 10.35% 3.36% 4.06% 4.57% 2.77% 3.92% 3.67% 5.03% 2.2%
2025/03/11 13.3% 8.2% 3.48% 4.94% 4.64% 2.51% 3.5% 3.34% 5.55% 2.07%
2025/03/12 12.67% 9.03% 3.83% 4.43% 2.33% 2% 2.92% 4.01% 7.91% 1.99%
2025/03/13 12.14% 7.19% 4.82% 4.25% 3.45% 2.4% 3.09% 4.18% 8.29% 1.96%
2025/03/14 12.38% 6.29% 4.92% 4.65% 5.29% 3.37% 3.98% 3.74% 5.4% 2.13%
2025/03/15 12.04% 7.46% 5% 5.64% 4.76% 3.5% 3.38% 3.72% 4.68% 2.36%
2025/03/16 13.81% 8.29% 4.33% 5.53% 4.07% 3.38% 2.36% 3.37% 4.37% 2.67%
2025/03/17 12.45% 6.39% 4.94% 5.19% 3.82% 3.61% 2.89% 3.68% 3.92% 2.83%
2025/03/18 13.43% 6.87% 4.24% 4.93% 3.58% 3.24% 3.49% 3.93% 4.42% 3.98%
2025/03/19 12.49% 7.07% 3.94% 4.32% 2.96% 3.27% 3.2% 3.4% 4.9% 3.11%
2025/03/20 14.33% 7.69% 3.97% 4.97% 2.76% 3.2% 4.17% 3.01% 3.72% 2.46%
2025/03/21 15.35% 7.95% 3.49% 4.89% 5.1% 3.46% 3.79% 2.8% 2.24% 1.77%
2025/03/22 14.8% 9.17% 4.17% 4.54% 5.17% 3.46% 3.49% 3.05% 1.9% 2.36%
2025/03/23 15.47% 9.61% 4.54% 4.51% 5.22% 4.15% 2.91% 2.44% 1.57% 2.11%
2025/03/24 14.55% 8.48% 4.54% 5.15% 3.79% 3.23% 4.31% 2.55% 1.15% 1.78%
2025/03/25 13% 7.7% 5.48% 4.67% 3.07% 2.85% 4.78% 1.99% 0.89% 1.95%
2025/03/26 12.72% 8.7% 4.4% 4.12% 3.82% 3.32% 4.32% 2.22% 0.69% 2.26%
2025/03/27 12.79% 7.06% 4.52% 4.7% 3.02% 3.18% 4.12% 3.1% 1.05% 2.46%
2025/03/28 12.64% 6.01% 3.99% 5.42% 4.12% 3.89% 4.66% 3.38% 1.82% 2.15%
2025/03/29 13.64% 9.2% 3.64% 4.43% 4.75% 4.06% 3.26% 3.3% 1.63% 3.23%
2025/03/30 13.88% 12.11% 3.92% 4.24% 4.43% 3.31% 2.99% 2.97% 2.22% 3.33%
2025/03/31 12.75% 8.16% 3.95% 3.86% 3.83% 3.5% 3.37% 2.99% 2.95% 2.88%

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Halifax.co.uk led March with fluctuating impressions, peaking mid-month. Uswitch.com surged late, while comparethemarket.com remained steady. Barclays.co.uk and tembomoney.com showed mid-month peaks. Postoffice.co.uk declined, ending low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Loans & Mortgages

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Cash Paid in 1 Hour https://www.alldayloans.co.uk

    No Credit History £100 - £2500 — High Approval Rate Loans with No Fees or Paperwork Required. All Quotes 100% No Obligation

  2. 2
    first direct Mortgages - Use Our Mortgage Calculator https://mortgages.firstdirect.com

    Speak To Our UK-based Mortgage Advisers Up To 8pm, With No Pressure To Make A Decision

  3. 3
    Use Our Mortgage Calculator https://www.halifax.co.uk

    See How Much You Could Borrow — Instead of a quick mortgage calculator. Apply for a Halifax mortgage in principle in 15min

  4. 4
    £200 - £8000 Credit Limit https://www.postoffice.co.uk › credit-cards

    Won't Affect Your Credit Score — Capital One is the exclusive lender for Post Office Ltd (credit broker) credit cards. Check Your...

  5. 5
    Best New Mortgage Rates https://www.uswitch.com › mortgages › rates

    5 Year Rates from 4.07% Choose The Mortgage That Best Suits Your Specific Needs. Get The Mortgage You Want Today. Easily...

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In the competitive world of finance, five standout PPC ads capture attention. AllDayLoans.co.uk promises quick cash with no credit history needed, emphasizing speed and ease. First Direct and Halifax focus on mortgage calculators, offering personalized advice and quick decisions. Post Office highlights credit limits without affecting credit scores, while uSwitch showcases competitive mortgage rates, catering to diverse financial needs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.