UK Gambling & Gaming Bingo - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Bingo category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Gambling & Gaming Bingo UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	1
	99

<1%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	1
	99

<1%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	0%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
kongcasino.com	14.31
tombola.co.uk	14.06
mrluck.com	10.19
clovercasino.com	7.69
bingo-offer.com	7.58
happytiger.co.uk	6.64
888ladies.com	4.41
heartbingo.co.uk	3.77
galabingo.com	3.74
wizardslots.com	3.44
others	24.17

kongcasino.com - 14.31%
tombola.co.uk - 14.06%
mrluck.com - 10.19%
clovercasino.com - 7.69%
bingo-offer.com - 7.58%
happytiger.co.uk - 6.64%
888ladies.com - 4.41%
heartbingo.co.uk - 3.77%
galabingo.com - 3.74%
wizardslots.com - 3.44%
others - 24.17%

In the gambling & gaming PPC landscape, ‘kongcasino.com’ leads with 14.31% click share, closely followed by ‘tombola.co.uk’ at 14.06%. ‘Others’ collectively hold a significant 24.17%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	kongcasino.com	happytiger.co.uk	mrluck.com	clovercasino.com	888ladies.com	bingo-offer.com	heartbingo.co.uk	meccabingo.com	tombola.co.uk	ivycasino.com
2025/10/01	12.06%	7.42%	6.62%	2.95%	0.27%	22.66%	26.69%	0%	0%	2.74%
2025/10/02	11.15%	5.81%	40.7%	17%	0.44%	2.76%	0.54%	0%	0%	9.18%
2025/10/03	4.86%	7.39%	8.37%	5.74%	8.9%	4.34%	3.42%	3.87%	14.56%	8.4%
2025/10/04	19.83%	16.85%	0.11%	0.18%	9.73%	8.37%	4.82%	0.87%	24.71%	0%
2025/10/05	21.87%	1.87%	14.09%	1.62%	0.74%	10.8%	0.34%	5.99%	6.35%	6.01%
2025/10/06	19.74%	0.63%	10.29%	10.05%	3.75%	7.06%	6.9%	11.44%	0.01%	10.19%
2025/10/07	9.44%	5.11%	4.59%	3.68%	1.62%	13.6%	1.61%	18.28%	0.26%	3.86%
2025/10/08	6.48%	7.16%	3.79%	3.33%	8.67%	7.09%	1.95%	1.83%	18.86%	6.07%
2025/10/09	9.49%	17.4%	6.53%	5.48%	1.18%	10.15%	1.35%	0.85%	15.63%	11.28%
2025/10/10	2.53%	15.26%	0.77%	2.39%	2.21%	9.35%	5.22%	4.2%	19.41%	3.1%
2025/10/11	17.06%	6.24%	7.5%	4.18%	13.14%	9.66%	0.24%	0.15%	9.95%	3.85%
2025/10/12	10.24%	6.17%	10%	2.24%	3.37%	7.18%	2.69%	0.13%	11.01%	5.62%
2025/10/13	2.67%	6.88%	0.3%	3.16%	8.3%	16.43%	12.37%	2.07%	17.56%	0.02%
2025/10/14	0%	5.4%	13.06%	13.23%	0.91%	16.82%	8.94%	0.27%	23.94%	0%
2025/10/15	0%	11.95%	6.77%	3.79%	0.25%	14.44%	0.29%	21.43%	27.5%	0%
2025/10/16	0%	23.23%	3.22%	0.36%	2.92%	11.48%	7.18%	1.15%	38.45%	0%
2025/10/17	0%	5.48%	15.25%	18.2%	2.77%	3.48%	1.36%	2.52%	0.04%	0%
2025/10/18	0%	2.05%	29%	21.45%	1.17%	0.89%	4.64%	0.03%	0.03%	0%
2025/10/19	0%	9.24%	16.83%	17.32%	0.87%	0.47%	7.81%	0.4%	7.68%	0%
2025/10/20	18.09%	3.77%	3.65%	5.79%	2.83%	5.5%	0.6%	0.05%	0.02%	0%
2025/10/21	18.93%	7.49%	9.28%	8.82%	0.69%	9.73%	0.84%	2.25%	0.32%	0%
2025/10/22	10.78%	0.97%	22.34%	13.49%	1.94%	1.29%	0.54%	0.72%	0%	0%
2025/10/23	21.38%	2.41%	1.51%	2.28%	7.43%	0.71%	1.48%	2.02%	15.33%	0%
2025/10/24	19.32%	0.03%	11.3%	11.94%	13.77%	0.28%	6.62%	0.48%	0%	0%
2025/10/25	19.29%	5.76%	15.69%	5.78%	5.1%	8.49%	0.01%	0%	5.9%	0%
2025/10/26	20.3%	9.17%	14.49%	15.7%	9.27%	3.39%	3.34%	0.15%	9.5%	0%
2025/10/27	41.78%	2.77%	11.91%	17.56%	1.63%	1.69%	0.02%	0%	0%	0%
2025/10/28	36.21%	2.08%	13.57%	14.49%	1.84%	0.58%	0.02%	0.22%	0%	0%
2025/10/29	33.44%	2.41%	12.11%	17.8%	2.63%	2.46%	0.03%	0.55%	1.94%	0%
2025/10/30	25.53%	2.34%	18.47%	31.41%	0.89%	0.42%	0.01%	0.25%	0.03%	0%
2025/10/31	27.1%	19.91%	8.64%	4.54%	1.47%	1.17%	0.01%	0%	0%	0%

kongcasino.com
happytiger.co.uk
mrluck.com
clovercasino.com
888ladies.com
bingo-offer.com
heartbingo.co.uk
meccabingo.com
tombola.co.uk
ivycasino.com

Kongcasino.com surged late October, peaking at 41.78% on the 27th. Meanwhile, happytiger.co.uk ended strong at 19.91% on the 31st.

Market Exposure

Competitor Count for UK Gambling & Gaming Bingo

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	33
2025/10/02	31
2025/10/03	32
2025/10/04	33
2025/10/05	37
2025/10/06	42
2025/10/07	51
2025/10/08	50
2025/10/09	47
2025/10/10	52
2025/10/11	47
2025/10/12	56
2025/10/13	53
2025/10/14	47
2025/10/15	41
2025/10/16	49
2025/10/17	52
2025/10/18	41
2025/10/19	40
2025/10/20	44
2025/10/21	38
2025/10/22	28
2025/10/23	41
2025/10/24	34
2025/10/25	42
2025/10/26	37
2025/10/27	37
2025/10/28	35
2025/10/29	38
2025/10/30	39
2025/10/31	32

October began with 33 advertisers, peaking at 56 mid-month. A decline followed, ending with 32.

Campaign Efficiency

Market Loss & Market Gains for UK Gambling & Gaming Bingo

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
kongcasino.com	13.43%
clovercasino.com	11.03%
mrluck.com	7.7%
wizardslots.com	5.96%
666casino.com	4.08%
ivycasino.com	-4.31%
meccabingo.com	-4.31%
galabingo.com	-4.58%
bingo-offer.com	-7.2%
tombola.co.uk	-14.71%

Kongcasino.com surged with a 13.43% click share increase, while tombola.co.uk plummeted by 14.71%.

Campaign Efficiency

UK Gambling & Gaming Bingo Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	kongcasino.com	happytiger.co.uk	mrluck.com	clovercasino.com	888ladies.com	bingo-offer.com	heartbingo.co.uk	meccabingo.com	ivycasino.com	tombola.co.uk
2025/10/01	13.24%	10.13%	6.96%	1.23%	0.25%	21.94%	24.12%	0%	1.22%	0%
2025/10/02	5.97%	6%	51.18%	8.79%	0.86%	2.93%	1.06%	0%	6.4%	0%
2025/10/03	4.16%	6.8%	7.67%	5.69%	10.46%	4.72%	4.2%	4.16%	7.31%	15.56%
2025/10/04	22.25%	14.85%	0.07%	0.14%	9.33%	7.05%	5.35%	0.75%	0%	24.31%
2025/10/05	22.7%	1.32%	15.09%	0.96%	0.71%	10.24%	0.39%	6.5%	6.4%	7.43%
2025/10/06	15.39%	0.42%	8.56%	8.28%	11.65%	6.12%	11.59%	11.86%	8.6%	0%
2025/10/07	10.83%	4.47%	4.41%	4.06%	2.77%	14.64%	2.19%	20.94%	4%	0.25%
2025/10/08	6.91%	5.48%	4.33%	5.29%	9.74%	7.97%	2.56%	2.41%	6.88%	20.31%
2025/10/09	11.56%	11.37%	7.88%	5.5%	1.33%	10.47%	1.23%	0.97%	12.18%	15.84%
2025/10/10	2.82%	15.76%	0.41%	2.7%	2.75%	11.25%	5.51%	5.68%	3.31%	20.57%
2025/10/11	19.97%	4.21%	8.94%	4.48%	14.6%	9.24%	0.38%	0.02%	3.87%	10.13%
2025/10/12	11.61%	6.45%	11.64%	2.62%	3.33%	6.46%	3.2%	0.17%	6.65%	11.46%
2025/10/13	2.85%	6.74%	0.32%	2.95%	9.1%	15.77%	12.3%	1.7%	0.04%	16.26%
2025/10/14	0%	6.02%	13.01%	12.97%	1.14%	17.08%	8.62%	0.31%	0%	20.76%
2025/10/15	0%	8.81%	7.83%	4.23%	0.43%	18.06%	0.39%	15.18%	0%	30.19%
2025/10/16	0%	23.93%	3.49%	0.35%	3.17%	11.47%	7.14%	0.7%	0%	38.24%
2025/10/17	0%	5.09%	15.61%	17.67%	3.38%	2.8%	1.52%	1.26%	0%	0%
2025/10/18	0%	1.73%	32.45%	23.6%	1.45%	0.67%	0.62%	0%	0%	0%
2025/10/19	0%	10.37%	18.02%	19.09%	1.06%	0.62%	8.63%	0.59%	0%	7.97%
2025/10/20	22.65%	3.68%	4.35%	6.5%	3.54%	2.55%	0.89%	0.01%	0%	0%
2025/10/21	19.18%	9.86%	8.47%	8.74%	0.72%	8.72%	0.83%	5.08%	0%	0.26%
2025/10/22	11.8%	1.15%	21.31%	13.72%	2.14%	1.6%	0.58%	0.86%	0%	0%
2025/10/23	22.89%	0.56%	1.81%	2.56%	8.41%	0.88%	0.43%	0.1%	0%	15.77%
2025/10/24	24.4%	0.01%	14.14%	15.03%	7.6%	0.41%	6%	0.67%	0%	0%
2025/10/25	18.76%	5.7%	14.51%	5.93%	5.28%	8.9%	0%	0%	0%	6.5%
2025/10/26	19.62%	9.45%	13.47%	14.83%	9.53%	3.77%	3.23%	0.18%	0%	10.71%
2025/10/27	44.29%	3.23%	11.96%	18.97%	1.68%	1.92%	0%	0%	0%	0%
2025/10/28	36.28%	2.22%	13.05%	15.91%	1.84%	0.55%	0%	0.26%	0%	0%
2025/10/29	33.52%	2.65%	12.04%	18.85%	2.75%	2.9%	0%	0.53%	0%	0.32%
2025/10/30	25.01%	2.78%	17.77%	30.96%	0.95%	0.46%	0%	0.24%	0%	0.02%
2025/10/31	27.05%	19.66%	8.68%	4.91%	1.6%	1.42%	0%	0%	0%	0%

kongcasino.com
happytiger.co.uk
mrluck.com
clovercasino.com
888ladies.com
bingo-offer.com
heartbingo.co.uk
meccabingo.com
ivycasino.com
tombola.co.uk

Kongcasino.com surged in late October, peaking at 44.29% on the 27th. Meanwhile, happytiger.co.uk ended strong at 19.66% on the 31st. Mrluck.com had a notable spike on the 2nd with 51.18%. Clovercasino.com saw a high of 30.96% on the 30th. 888ladies.com remained relatively stable, while bingo-offer.com fluctuated, ending at 1.42%. Meccabingo.com had minimal presence, and ivycasino.com showed consistent low activity. Tombola.co.uk had a significant presence mid-month, peaking at 38.24% on the 16th. Heartbingo.co.uk started strong but faded by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo - Last month

1
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New Players Deposit £10 & Get £40 Bingo Bonus +100 Free Spins. 18+ T&Cs Apply. Play Safe. Sign...
2
Mecca Bingo - £5 Free - No Deposit Required https://mecca.bingo-offer.com
Exclusive £5 Free, No Deposit Bonus for all New Players - Join the Fun! 18+ T&Cs Apply.
3
Play £10 Get 100 Free Spins - On Double Bubble https://lp.heartbingo.co.uk › freespins-offer › play-safe
Play £10 Get 100 Free Spins on Double Bubble. New Customers Only. 18+ T&Cs Apply
4
New Players Welcome - Kong - Megaways Online https://www.kongcasino.com
Discover hundreds of online megaways games available to play at Kong. New players welcome. Sign up & play online at Kong 2025 Updated Site.
5
New Players Welcome https://www.mrluck.com
Mr Luck - Megaways Games — Hundreds of online games available to play at Mr Luck. Online hot slots at Mr Luck. New players welcome.

In the vibrant world of online bingo and gaming, 888ladies.com entices with a £40 bonus and 100 free spins, while Mecca Bingo offers a no-deposit £5 bonus. Heart Bingo lures players with 100 free spins on Double Bubble. Kong Casino and Mr Luck captivate with extensive megaways games, welcoming new players to their platforms.

Frequently Asked Questions

Why is the UK Gambling & Gaming Bingo October 2025 Report useful and how should I use it?

Why is the UK Gambling & Gaming Bingo October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Gambling & Gaming Bingo October 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Gambling & Gaming Bingo October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Gambling & Gaming Bingo October 2025 Report?

The UK Gambling & Gaming Bingo October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Gambling & Gaming Bingo October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Gambling & Gaming Bingo October 2025 Report for?

The UK Gambling & Gaming Bingo October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

Get the full picture

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

UK Gambling & Gaming Bingo - PPC Market Share Analysis October 2025

Bingo – UK

Google AI Overview visibility for Gambling & Gaming Bingo UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Gambling & Gaming Bingo brands

Share of Spend for the top 10 UK Gambling & Gaming Bingo brands

Competitor Count for UK Gambling & Gaming Bingo

Market Loss & Market Gains for UK Gambling & Gaming Bingo

UK Gambling & Gaming Bingo Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Gambling & Gaming Bingo

Frequently Asked Questions

Why is the UK Gambling & Gaming Bingo October 2025 Report useful and how should I use it?

Why is the UK Gambling & Gaming Bingo October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Gambling & Gaming Bingo October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Gambling & Gaming Bingo October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena