UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.070288802
57.929711198
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 15%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
invisalign.co.uk 9.12
vitality.co.uk 4.11
randoxhealth.com 3.46
yorktest.com 3.28
dexcom.com 3.03
intushealthcare.com 2.71
e-surgery.com 2.63
bootshearingcare.com 2.49
dentalbydesign.co.uk 2.33
medisave.co.uk 2.05
others 64.79
  • invisalign.co.uk - 9.12%
  • vitality.co.uk - 4.11%
  • randoxhealth.com - 3.46%
  • yorktest.com - 3.28%
  • dexcom.com - 3.03%
  • intushealthcare.com - 2.71%
  • e-surgery.com - 2.63%
  • bootshearingcare.com - 2.49%
  • dentalbydesign.co.uk - 2.33%
  • medisave.co.uk - 2.05%
  • others - 64.79%

Copyright © Adthena. All rights reserved.

Invisalign.co.uk leads with 9.12% click share, while ‘others’ dominate at 64.79%, highlighting diverse competition in healthcare PPC.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date invisalign.co.uk sensu.co.uk drkorosh.com yorktest.com dentalbydesign.co.uk checkmybodyhealth.com vitality.co.uk smilewhite.co.uk myjuniper.co.uk intushealthcare.com
2025/12/01 21.49% 2.76% 2.38% 3.45% 2.23% 3.21% 2.68% 6.06% 0.98% 1%
2025/12/02 23.27% 2.48% 3.42% 3.75% 3.49% 4.07% 2.39% 5.8% 1.55% 0.67%
2025/12/03 23.23% 2.66% 1.86% 7.38% 3.55% 4.57% 2.37% 4.51% 0.99% 0.61%
2025/12/04 25.3% 1.09% 0% 2.93% 2.26% 2.63% 2.22% 6.28% 1.39% 1.73%
2025/12/05 19.67% 2.11% 2.75% 3.66% 3.15% 2.36% 2.2% 4.97% 2.12% 1.25%
2025/12/06 20.47% 2.15% 1.67% 3.75% 1.05% 2.26% 2.73% 7.54% 2.06% 2.34%
2025/12/07 19.8% 3.77% 1.26% 3.71% 0.98% 2.12% 2.68% 6.17% 2.02% 1.76%
2025/12/08 19.4% 3.69% 7.33% 3.56% 1.61% 3.2% 2.9% 4.53% 1.99% 2.17%
2025/12/09 9.7% 5.32% 2.74% 3.12% 2.7% 3.49% 2.69% 7.73% 1.6% 1.63%
2025/12/10 25.72% 1.17% 0% 3.18% 2.49% 2.82% 2.5% 5.14% 2.1% 1.19%
2025/12/11 18.99% 5.07% 4.62% 3.9% 3.12% 2.83% 2.46% 5.28% 1.44% 1.81%
2025/12/12 25.7% 4.72% 3.45% 3.75% 2.14% 2.48% 2.09% 4.21% 0.95% 1.71%
2025/12/13 21.01% 1.71% 2.4% 3% 1.66% 2.37% 2.81% 6.39% 1.63% 2.05%
2025/12/14 22.57% 3.95% 3.66% 2.88% 1.09% 1.87% 2.56% 4.8% 1.56% 1.68%
2025/12/15 23.7% 6.61% 4.09% 2.68% 1.21% 1.91% 2.96% 6.77% 1.91% 1.78%
2025/12/16 23.99% 2.95% 0.95% 3.09% 1.02% 2.49% 2.83% 5.54% 2.16% 0.82%
2025/12/17 28.2% 2.13% 2.89% 3.35% 1.32% 2.41% 2.13% 2.98% 2.02% 0.79%
2025/12/18 25.31% 5.56% 3.03% 2.97% 1.66% 1.9% 2.31% 4.05% 1.35% 1.87%
2025/12/19 26.65% 1.51% 1.84% 3.17% 1.33% 2.67% 2.02% 2% 1.51% 1.69%
2025/12/20 31.91% 4.6% 3.14% 2.97% 2.06% 2.16% 2.53% 1.92% 2.09% 2.46%
2025/12/21 24.99% 5.81% 6.36% 3.54% 3.32% 2.24% 2.63% 1.29% 1.99% 1.71%
2025/12/22 30.59% 3.04% 2.73% 3.93% 1.8% 2.37% 2.41% 3.19% 1.95% 1.28%
2025/12/23 28.49% 2.3% 0.89% 3.71% 2.59% 2.34% 2.58% 1.92% 1.77% 2.32%
2025/12/24 34.69% 0.11% 1.73% 3.02% 2.73% 2.22% 2.2% 0.07% 2.56% 1.05%
2025/12/25 26.74% 4.29% 4.89% 4.73% 2.62% 2.68% 2.35% 0.03% 1.89% 3.04%
2025/12/26 25.54% 4.06% 4.03% 3.29% 2.61% 1.62% 2.78% 3.96% 2.04% 1.95%
2025/12/27 31.02% 3.36% 3.55% 2.64% 2.61% 1.78% 2.23% 4.2% 2.07% 1.59%
2025/12/28 32.98% 3.78% 3.57% 3.04% 1.9% 1.84% 2.49% 2.21% 2.72% 1.12%
2025/12/29 26.92% 5.06% 2.53% 3.87% 3.14% 2.98% 2.63% 1.55% 2.44% 1.2%
2025/12/30 24.46% 7.06% 4.62% 4.19% 3.41% 2.37% 2.7% 2.09% 1.88% 0.97%
2025/12/31 23.58% 6.83% 4.87% 4.06% 3.7% 3.05% 2.44% 2.09% 1.64% 1.59%
  • invisalign.co.uk
  • sensu.co.uk
  • drkorosh.com
  • yorktest.com
  • dentalbydesign.co.uk
  • checkmybodyhealth.com
  • vitality.co.uk
  • smilewhite.co.uk
  • myjuniper.co.uk
  • intushealthcare.com

Copyright © Adthena. All rights reserved.

In December 2025, invisalign.co.uk led PPC spend, peaking at 34.69% on December 24. Sensu.co.uk and drkorosh.com showed fluctuating trends, while smilewhite.co.uk saw a significant drop mid-month. The month concluded with invisalign.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 345
2025/12/02 329
2025/12/03 340
2025/12/04 343
2025/12/05 370
2025/12/06 349
2025/12/07 319
2025/12/08 319
2025/12/09 361
2025/12/10 350
2025/12/11 338
2025/12/12 345
2025/12/13 319
2025/12/14 319
2025/12/15 339
2025/12/16 374
2025/12/17 347
2025/12/18 357
2025/12/19 354
2025/12/20 335
2025/12/21 320
2025/12/22 367
2025/12/23 354
2025/12/24 337
2025/12/25 333
2025/12/26 337
2025/12/27 332
2025/12/28 314
2025/12/29 332
2025/12/30 340
2025/12/31 339

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Advertisers fluctuated throughout December, peaking at 374 on the 16th. The month concluded with 339 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
invisalign.co.uk 2.33%
elvie.com 1.19%
dentalbydesign.co.uk 0.84%
steezia.co.uk 0.78%
randoxhealth.com 0.59%
med-fit.store -0.71%
smilewhite.co.uk -0.76%
medisave.co.uk -1.03%
medela.co.uk -1.35%
bootshearingcare.com -1.91%

Copyright © Adthena. All rights reserved.

Invisalign.co.uk surged with a 2.33% click share increase, while bootshearingcare.com faced a 1.91% decline. Elvie.com and dentalbydesign.co.uk also saw positive growth, contrasting with medela.co.uk’s drop.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date steezia.co.uk sensu.co.uk intushealthcare.com dentalbydesign.co.uk yorktest.com checkmybodyhealth.com invisalign.co.uk smilewhite.co.uk healthandliving.net medisave.co.uk
2025/12/01 1.92% 1.47% 2.04% 2.46% 2.38% 2.16% 1.86% 3.66% 2.77% 4.09%
2025/12/02 1.01% 1.87% 2.5% 3.64% 2.68% 3.15% 2.24% 3.75% 2.85% 3.23%
2025/12/03 0.93% 1.35% 2.27% 3.28% 5.25% 3.54% 2.18% 2.8% 1.7% 5.5%
2025/12/04 2.2% 1.15% 5.36% 2.34% 2.04% 1.89% 2.47% 3.79% 1.83% 5.32%
2025/12/05 1.31% 1.12% 3.4% 2.91% 2.45% 1.58% 1.81% 2.81% 3.17% 5.79%
2025/12/06 3.27% 1.02% 5.88% 1.19% 2.55% 1.66% 1.86% 4.56% 1.84% 2.43%
2025/12/07 3.46% 2.63% 4.45% 1.03% 2.75% 1.64% 1.78% 3.92% 1.93% 2.31%
2025/12/08 2.19% 2.5% 6.21% 1.64% 2.7% 2.46% 2.11% 2.88% 0.31% 2.19%
2025/12/09 2.6% 2.37% 3.53% 2.43% 2.06% 2.18% 1.08% 4.31% 1.49% 4.23%
2025/12/10 2.52% 0.63% 3.11% 2.4% 2.33% 2% 2.56% 3.38% 1.41% 4.23%
2025/12/11 1.93% 3% 3.71% 3.12% 3.04% 2.18% 1.95% 3.37% 2.04% 3.53%
2025/12/12 2.56% 2.56% 4.35% 2.27% 3.03% 2.05% 2.54% 2.83% 1.18% 2.06%
2025/12/13 1.48% 1.28% 5.63% 1.6% 2.34% 1.67% 2.01% 4.15% 2.66% 1.45%
2025/12/14 2.11% 2.02% 4.51% 1.07% 2.15% 1.37% 2.25% 3.16% 2.55% 1.32%
2025/12/15 0.95% 4.34% 5.47% 1.03% 2.33% 1.42% 2.53% 4.63% 1.42% 1.94%
2025/12/16 2.4% 1.85% 2.65% 0.98% 2.56% 1.83% 2.43% 3.46% 2.75% 3.22%
2025/12/17 2.63% 2.07% 2.56% 1.15% 2.79% 1.86% 3% 2.13% 2.59% 2.36%
2025/12/18 1.9% 3.41% 5.09% 1.71% 2.16% 1.34% 2.45% 2.53% 1.95% 3.14%
2025/12/19 1.45% 1.83% 4.36% 1.23% 2.15% 1.91% 2.45% 1.19% 2.91% 4.23%
2025/12/20 2% 3.55% 7.24% 2.41% 2.47% 1.64% 3.28% 1.41% 2.65% 1.45%
2025/12/21 3.61% 4.18% 5.19% 3.89% 2.89% 1.66% 2.39% 0.96% 3.28% 1.19%
2025/12/22 4.29% 2.06% 4.3% 1.86% 2.98% 1.99% 3.09% 2.13% 2.4% 2.12%
2025/12/23 2.85% 1.33% 6.56% 2.71% 2.95% 1.74% 2.75% 1.24% 2.46% 2.02%
2025/12/24 3.4% 0.04% 3.15% 3.15% 2.63% 1.77% 3.77% 0.04% 2.9% 1.83%
2025/12/25 2.16% 2% 8.73% 2.84% 3.42% 2.04% 2.7% 0.02% 2.01% 2.33%
2025/12/26 2.51% 2.39% 5.28% 2.92% 2.59% 1.27% 2.68% 2.76% 2.62% 1.16%
2025/12/27 2.75% 2.03% 4.91% 3.33% 2.28% 1.44% 3.29% 2.99% 2.06% 1.41%
2025/12/28 3.77% 2.28% 3.93% 2.57% 2.71% 1.61% 3.8% 1.75% 1.82% 1.18%
2025/12/29 6.4% 3.05% 3.34% 3.56% 3.26% 2.41% 2.85% 1.15% 0.63% 1.11%
2025/12/30 6.25% 3.61% 3.38% 4.28% 3.04% 1.88% 2.4% 1.36% 1.14% 1.2%
2025/12/31 6.07% 4.46% 3.98% 3.39% 3.11% 2.37% 2.24% 1.36% 1.33% 1.29%
  • steezia.co.uk
  • sensu.co.uk
  • intushealthcare.com
  • dentalbydesign.co.uk
  • yorktest.com
  • checkmybodyhealth.com
  • invisalign.co.uk
  • smilewhite.co.uk
  • healthandliving.net
  • medisave.co.uk

Copyright © Adthena. All rights reserved.

Steezia.co.uk surged in December, peaking at 6.40% on the 29th. Intushealthcare.com also climbed, reaching 8.73% on the 25th. Medisave.co.uk started strong but declined, ending at 1.29%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Laser Eye Surgery £999 per eye | AccuVision - The Eye Clinic https://www.accuvision.co.uk

    No More Lenses? Treat your eyes to better vision. Join 1000s who now enjoy better vision. We believe your eyes are as unique as each fingerprint.

  2. 2
    Next Day Delivery | Just £14.95 Delivered Next Day https://www.e-surgery.com

    Buy Cystitis UTI Antibiotic Tablets Online Now. Delivered Next Day With 24hr UK Shipping. Don't Suffer From Cystitis (UTI). Treat UTIs Quickly ...

  3. 3
    Full Health Dashboard https://www.onedaytests.com

    Same Day Blood Test Results — Get Reliable Results From The Comfort of Your Home With Our Safe and Easy Blood Test Kits

  4. 4
    Vitality Health Business | Apple Watch Offer w/ Vitality https://www.vitality.co.uk › business › healthinsurance

    With Vitality, Your Team Can Get Apple Watch Series 11 from £9 upfront. Qualifying plans, a credit...

  5. 5
    NHS vs private hearing aid providers - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, AccuVision entices with personalized laser eye surgery, while e-surgery offers swift UTI relief. OneDayTests provides convenient home blood tests, Vitality tempts businesses with Apple Watch perks, and Which? contrasts NHS and private hearing aids.

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