UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.2021726735
68.7978273265
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 16%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
invisalign.co.uk 8.88
yorktest.com 3.34
vitality.co.uk 3.3
bootshearingcare.com 3.12
randoxhealth.com 3.05
intushealthcare.com 2.62
checkmybodyhealth.com 2.56
dentalbydesign.co.uk 2.47
medela.co.uk 2.37
dexcom.com 2.36
others 65.93
  • invisalign.co.uk - 8.88%
  • yorktest.com - 3.34%
  • vitality.co.uk - 3.3%
  • bootshearingcare.com - 3.12%
  • randoxhealth.com - 3.05%
  • intushealthcare.com - 2.62%
  • checkmybodyhealth.com - 2.56%
  • dentalbydesign.co.uk - 2.47%
  • medela.co.uk - 2.37%
  • dexcom.com - 2.36%
  • others - 65.93%

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Invisalign.co.uk leads with 8.88% click share, while ‘others’ dominate at 65.93%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date invisalign.co.uk smilewhite.co.uk yorktest.com drkorosh.com checkmybodyhealth.com dentalbydesign.co.uk vitality.co.uk dhiglobal.com myjuniper.co.uk sensu.co.uk
2025/11/01 32.13% 5.04% 2.56% 3.39% 3.05% 3.95% 1.56% 1.38% 1.56% 1.32%
2025/11/02 23.74% 3.86% 2.61% 3% 3.17% 4.4% 1.89% 1.62% 1.57% 2.36%
2025/11/03 34.81% 4.6% 2.92% 0.73% 3.37% 2.67% 1.69% 1.19% 1.9% 1.21%
2025/11/04 25.66% 4.23% 2.47% 3.48% 3.75% 2.68% 1.59% 1.42% 1.36% 0.84%
2025/11/05 23.38% 3.83% 3% 2.25% 3.84% 3.46% 1.84% 1.46% 2.15% 1.7%
2025/11/06 32.35% 4.35% 3.33% 0.89% 3.51% 2.13% 1.29% 1.16% 1.73% 1.84%
2025/11/07 27.75% 3.86% 3.33% 1.77% 2.99% 4.38% 1.64% 2.03% 1.76% 1.56%
2025/11/08 18.81% 3.51% 3.39% 2.38% 3.83% 4.47% 1.6% 1.65% 2.83% 2.23%
2025/11/09 33.92% 4.83% 2.6% 0% 2.12% 2.87% 1.71% 1.78% 1.85% 1.59%
2025/11/10 28.31% 6.77% 2.34% 1.79% 2.51% 2.77% 2.09% 1.69% 1.78% 2.4%
2025/11/11 35.5% 3.3% 4.34% 2% 2.8% 2.34% 1.32% 2.01% 2.02% 0.09%
2025/11/12 24.86% 5.72% 3.17% 2.15% 2.29% 2.53% 1.8% 1.27% 0.96% 2.63%
2025/11/13 28.86% 5.02% 2.85% 1.2% 2.15% 3.26% 1.85% 1.73% 0.61% 3.86%
2025/11/14 26.97% 7.07% 2.87% 1.47% 1.94% 2.17% 2.04% 0.93% 1.21% 0.65%
2025/11/15 34.77% 4.12% 3.47% 1.75% 1.81% 1.47% 1.59% 1.84% 0.89% 1.21%
2025/11/16 32.62% 4.52% 3.25% 2.52% 1.91% 2.53% 1.87% 1.75% 0.92% 3.1%
2025/11/17 32.2% 6.09% 3.53% 1.72% 3.17% 2.88% 1.88% 1.39% 0.6% 2.53%
2025/11/18 33.7% 2.97% 2.35% 3.14% 2.5% 2.74% 1.36% 0.97% 0.5% 3.03%
2025/11/19 26.51% 4.92% 3.65% 2.97% 2.58% 2.1% 2.54% 1.91% 1.07% 1.24%
2025/11/20 38.06% 3.56% 2.49% 4.79% 1.88% 2.73% 1.96% 1.22% 1.3% 4.48%
2025/11/21 27.9% 2.82% 3.74% 2.66% 3.23% 1.95% 1.5% 0.89% 2.04% 1.87%
2025/11/22 24.68% 6.54% 3.97% 1.51% 2.13% 2.57% 2.26% 1.34% 1.79% 2.97%
2025/11/23 38.17% 4.4% 4% 2.85% 2.54% 1.1% 2.02% 1.57% 1.56% 1.8%
2025/11/24 33.86% 4.4% 3.73% 1.46% 3.22% 1.34% 1.99% 1.15% 1.33% 1.91%
2025/11/25 21.14% 4.92% 3.91% 4.08% 3.58% 2.35% 2.17% 1.45% 1.88% 3.11%
2025/11/26 32.95% 5.87% 3.27% 2.76% 2.15% 2.71% 1.88% 1.33% 1.96% 0.96%
2025/11/27 26.78% 4.47% 3.56% 1.28% 3.42% 1.2% 1.89% 1.48% 2.24% 2.29%
2025/11/28 23.24% 6.01% 3.46% 2.4% 2.82% 0.61% 2.21% 1.06% 2.25% 2.7%
2025/11/29 26.99% 5.25% 3.62% 2.05% 2.37% 1.38% 1.77% 0.99% 1.72% 2.99%
2025/11/30 24.13% 5.15% 3.14% 3.1% 2.81% 2.74% 2.04% 1.73% 1.31% 1.06%
  • invisalign.co.uk
  • smilewhite.co.uk
  • yorktest.com
  • drkorosh.com
  • checkmybodyhealth.com
  • dentalbydesign.co.uk
  • vitality.co.uk
  • dhiglobal.com
  • myjuniper.co.uk
  • sensu.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, Invisalign.co.uk led PPC spend, peaking at 38.17% on the 23rd. Smilewhite.co.uk and Yorktest.com followed, with notable fluctuations. The month concluded with Invisalign maintaining dominance.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 345
2025/11/02 361
2025/11/03 354
2025/11/04 355
2025/11/05 352
2025/11/06 362
2025/11/07 360
2025/11/08 346
2025/11/09 317
2025/11/10 337
2025/11/11 304
2025/11/12 335
2025/11/13 360
2025/11/14 332
2025/11/15 309
2025/11/16 320
2025/11/17 339
2025/11/18 334
2025/11/19 315
2025/11/20 325
2025/11/21 335
2025/11/22 322
2025/11/23 308
2025/11/24 321
2025/11/25 318
2025/11/26 326
2025/11/27 343
2025/11/28 328
2025/11/29 319
2025/11/30 331

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November began with 345 advertisers, peaking at 362 on the 6th. A decline followed, reaching a low of 304 on the 11th. The month concluded with 331 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
elvie.com 1.82%
intushealthcare.com 0.61%
brivelle.co.uk 0.6%
medela.co.uk 0.44%
vitality.co.uk 0.43%
omron-healthcare.co.uk -0.39%
trywerelieve.com -0.47%
e-surgery.com -0.71%
dentalbydesign.co.uk -0.77%
resmed.com -1.6%

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Elvie.com surged with a 1.82% click share increase, while resmed.com faced a 1.6% decline. Intushealthcare.com and brivelle.co.uk also saw positive growth, contrasting with declines for dentalbydesign.co.uk and e-surgery.com.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date intushealthcare.com steezia.co.uk smilewhite.co.uk dentalbydesign.co.uk yorktest.com medisave.co.uk checkmybodyhealth.com invisalign.co.uk bootshearingcare.com sensu.co.uk
2025/11/01 3.56% 2.92% 3.69% 4.56% 2.37% 1.28% 2.87% 2.68% 2.01% 1.63%
2025/11/02 4.18% 2.43% 2.53% 4.81% 2.2% 0.81% 2.64% 1.8% 1.92% 1.85%
2025/11/03 2.52% 1.94% 3.46% 3.84% 2.76% 1.46% 3.21% 3.09% 2.3% 1.03%
2025/11/04 2.72% 2.59% 2.67% 2.81% 2.01% 2.68% 3.18% 2.08% 1.47% 0.78%
2025/11/05 2.32% 1.38% 2.57% 3.33% 2.55% 2.46% 3.4% 1.74% 1.99% 1.34%
2025/11/06 2.59% 2.55% 3.16% 2.74% 3.15% 2.26% 3.55% 2.68% 1.04% 2.19%
2025/11/07 2.33% 1.12% 2.45% 4.83% 2.95% 2.47% 2.83% 2.13% 1.54% 1.53%
2025/11/08 6.2% 1.24% 2.25% 4.54% 2.7% 1.39% 3.21% 1.37% 1.99% 1.7%
2025/11/09 2.54% 1.62% 3.59% 4.08% 2.46% 1.48% 2.06% 2.88% 1.53% 1.85%
2025/11/10 3.96% 2.47% 4.9% 3.69% 2.22% 1.7% 2.44% 2.43% 1.59% 1.87%
2025/11/11 2.9% 1.07% 2.35% 3.26% 4.19% 2.64% 2.74% 3.27% 1.98% 0.09%
2025/11/12 3.86% 2.14% 3.88% 2.62% 2.83% 1.26% 2.23% 2.06% 1.78% 2.36%
2025/11/13 4.42% 2.07% 3.59% 3.28% 2.52% 3.32% 2.1% 2.46% 1.49% 3.05%
2025/11/14 4.43% 1.33% 4.93% 2.2% 2.5% 1.87% 1.79% 2.31% 2.62% 1.04%
2025/11/15 2.64% 2.04% 3.1% 1.81% 3.43% 1.66% 1.84% 3.28% 3.68% 1.51%
2025/11/16 2.62% 1.29% 3.44% 3.08% 3.09% 2.62% 1.91% 2.7% 3.05% 3.63%
2025/11/17 0.95% 2.75% 4.46% 3.2% 3.51% 1.91% 3.19% 2.99% 3.05% 2.91%
2025/11/18 6.06% 1.02% 2.33% 3.25% 2.24% 1.85% 2.38% 2.77% 2.26% 3.48%
2025/11/19 3.61% 0.84% 3.2% 2.16% 3.1% 2.61% 2.32% 2.04% 2.34% 1.32%
2025/11/20 0.75% 2.45% 3.28% 3.41% 2.8% 1.34% 2.11% 3.7% 2.33% 4.75%
2025/11/21 4.49% 2.13% 1.95% 2.23% 3.44% 2.67% 2.98% 2.28% 1.85% 1.63%
2025/11/22 5.51% 2.17% 4.23% 2.75% 3.28% 0.88% 1.86% 1.89% 1.97% 2.19%
2025/11/23 4.97% 1.68% 3.65% 1.29% 4.32% 1.13% 2.79% 3.83% 2.71% 1.56%
2025/11/24 5.97% 2.96% 3.14% 1.56% 3.5% 1.31% 3.14% 2.94% 2.11% 1.53%
2025/11/25 4.39% 3.49% 2.97% 2.45% 3.05% 1.88% 2.9% 1.55% 2.6% 2.5%
2025/11/26 4.16% 2.99% 4.13% 3.2% 3.07% 1.66% 2.15% 2.71% 1.97% 0.76%
2025/11/27 4.64% 2.71% 2.86% 1.42% 3.06% 3.16% 2.89% 2.07% 1.7% 1.79%
2025/11/28 2.39% 2.36% 3.85% 1% 2.9% 2.43% 2.43% 1.74% 1.97% 1.86%
2025/11/29 5.28% 3.07% 3.54% 1.47% 3.23% 2.5% 2.2% 2.06% 2.05% 2.18%
2025/11/30 4.23% 3.71% 3.36% 3.12% 2.59% 2.45% 2.23% 1.9% 1.7% 0.68%
  • intushealthcare.com
  • steezia.co.uk
  • smilewhite.co.uk
  • dentalbydesign.co.uk
  • yorktest.com
  • medisave.co.uk
  • checkmybodyhealth.com
  • invisalign.co.uk
  • bootshearingcare.com
  • sensu.co.uk

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In November 2025, Intus Healthcare saw fluctuating impressions, peaking at 6.20% on the 8th. Steezia.co.uk had a steady rise, ending at 3.71%. Smilewhite.co.uk maintained a consistent presence, while Dentalbydesign.co.uk experienced a decline. Yorktest.com and Medisave.co.uk showed moderate stability. Checkmybodyhealth.com and Invisalign.co.uk had varied trends, with Bootshearingcare.com and Sensu.co.uk showing lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    What is a stoma? | Macmillan Cancer Support https://www.macmillan.org.uk

    Get information about different cancer types & find out how we can support you. Find information...

  2. 2
    Mira™ Ovulation Tracker https://shop.miracare.com

    Monitor your LH, E3G, and PdG — Get personalized fertility insights with Mira’s easy-to-use hormone monitor. Track your ovulation window and optimize your chances of conception with Mira. Track hormonal patterns.

  3. 3
    Randox Health Tests London - Full Body Health Tests http://www.randoxhealth.com › everyman › everywoman

    The Worlds Most Advanced Health Check With 150 Results & Private Consultation - Only £373

  4. 4
    Vitality Health Business | Apple Watch Offer w/ Vitality https://www.vitality.co.uk › business › healthinsurance

    With Vitality, Your Team Can Get Apple Watch Series 11 from £9 upfront. Qualifying plans, a credit...

  5. 5
    NHS vs private hearing aid providers - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messaging. Macmillan Cancer Support offers compassionate guidance on cancer, while Mira™ Ovulation Tracker provides personalized fertility insights. Randox Health promotes comprehensive health checks, Vitality Health entices with an Apple Watch offer, and Which? contrasts NHS and private hearing aid providers. Each ad uniquely addresses specific health needs, showcasing diverse approaches to healthcare solutions.

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