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UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
invisalign.co.uk 5.61
checkmybodyhealth.com 4.21
yorktest.com 3.79
cpap.co.uk 3.54
brivelle.co.uk 2.37
audicare.co.uk 2.17
medela.co.uk 2.1
steezia.co.uk 2.04
dexcom.com 1.89
andmedicalshop.com 1.82
others 70.46

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, “others” dominate with 70.46% click share, while Invisalign leads individual advertisers at 5.61%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date invisalign.co.uk farmeci.com yorktest.com checkmybodyhealth.com smilewhite.co.uk ulike.com healthexpress.co.uk myjuniper.co.uk evodental.com elithair.co.uk
2025/03/01 9.03% 0% 5.53% 5.81% 2.45% 0.98% 1.69% 3.56% 4.65% 0.97%
2025/03/02 8.8% 0% 4.82% 6.87% 2.34% 2.24% 1.27% 1.68% 4.24% 2.13%
2025/03/03 13.68% 0% 3.08% 4.35% 2.64% 1.67% 2.01% 7.09% 2.58% 2%
2025/03/04 15.09% 0% 2.66% 4.83% 3.45% 1.86% 2.1% 0.79% 1.79% 1.66%
2025/03/05 9.45% 0% 4.66% 4.87% 3.08% 1% 1.35% 0.96% 1.76% 2.11%
2025/03/06 11.61% 0% 5.03% 5.43% 2.57% 1.55% 1.07% 11.35% 1.61% 1.84%
2025/03/07 14.02% 0% 3.71% 4.95% 2.56% 0.7% 2.92% 5.12% 1.67% 2.61%
2025/03/08 12% 0.84% 4.8% 4.41% 2.26% 1.02% 1.96% 5.96% 2.44% 2.56%
2025/03/09 13.4% 0.23% 4.12% 5.67% 3.05% 1.2% 0.46% 3.57% 2.1% 1.83%
2025/03/10 9.96% 0.23% 3.71% 4.35% 2.79% 1.31% 2.56% 5.22% 2.06% 1.92%
2025/03/11 12.54% 3.05% 3.74% 5.24% 2.58% 2.73% 1.46% 7.83% 1.35% 1.32%
2025/03/12 15.63% 1.73% 3.27% 4.61% 2.4% 0.77% 2.97% 9.49% 0.92% 1.49%
2025/03/13 14.01% 4.27% 2.76% 4.43% 2.49% 1.32% 0.49% 10.41% 1.54% 1.89%
2025/03/14 14.12% 3.18% 3.04% 4.75% 2.5% 0.91% 1.15% 8.83% 1.3% 2.2%
2025/03/15 15.65% 1.35% 4.28% 4.9% 2.2% 0.48% 0.07% 10.35% 2.77% 2.42%
2025/03/16 15.45% 2.78% 4.36% 4.72% 3.14% 2.44% 0.4% 4.03% 1.94% 2.3%
2025/03/17 16.04% 0.02% 3.56% 5.2% 2.7% 0.57% 1.3% 8.2% 1.74% 2.23%
2025/03/18 12.29% 0% 5.06% 5.8% 3.24% 1.55% 1.44% 11.62% 0.99% 2.14%
2025/03/19 14.18% 0% 4.47% 4.62% 2.21% 2.44% 3.99% 5.57% 1.46% 2.73%
2025/03/20 14.5% 0% 4.34% 5.75% 3.05% 1.01% 3.52% 3.21% 1.4% 2.06%
2025/03/21 16.27% 0.28% 3.88% 5.45% 2.85% 0.37% 1.43% 5.34% 1.5% 2%
2025/03/22 11.29% 0% 5.31% 5.67% 3% 1.99% 0.45% 6.03% 1.47% 2.02%
2025/03/23 15.23% 1.69% 4.91% 5.53% 2.84% 1.87% 0.72% 3.15% 1.12% 1.72%
2025/03/24 15.13% 2.06% 4.3% 5.23% 2.65% 0.72% 2.31% 5.4% 1.69% 2.79%
2025/03/25 17.57% 2.53% 4.85% 5.37% 2.54% 0.9% 1.75% 1.29% 1.77% 3.05%
2025/03/26 12.8% 5.73% 5.52% 5.85% 2.69% 2.36% 2.35% 0.36% 1.23% 2.56%
2025/03/27 15.84% 10.88% 4.15% 4.35% 2.64% 3.29% 1.26% 0.7% 1.43% 1.44%
2025/03/28 14.07% 10.77% 5.16% 4.62% 2.36% 2.9% 1.37% 1.93% 1.75% 1.54%
2025/03/29 9.82% 4.75% 5.26% 4.58% 2.07% 3.47% 2.24% 1.04% 1.68% 1.91%
2025/03/30 11.76% 8.49% 4.28% 4.74% 1.96% 1.88% 1.53% 4.03% 1.93% 1.61%
2025/03/31 16.6% 8.26% 4.2% 4.06% 3.18% 2.79% 2.21% 2.18% 1.69% 1.36%

Copyright © Adthena. All rights reserved.

In March 2025, Invisalign.co.uk dominated PPC spend, peaking at 17.57% on March 25. Farmeci.com surged late, reaching 10.88% on March 27. Yorktest.com and Checkmybodyhealth.com maintained steady shares, while Myjuniper.co.uk fluctuated, ending at 2.18%.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 467
2025/03/02 455
2025/03/03 490
2025/03/04 464
2025/03/05 501
2025/03/06 487
2025/03/07 505
2025/03/08 462
2025/03/09 448
2025/03/10 479
2025/03/11 429
2025/03/12 434
2025/03/13 441
2025/03/14 461
2025/03/15 450
2025/03/16 436
2025/03/17 449
2025/03/18 402
2025/03/19 429
2025/03/20 390
2025/03/21 411
2025/03/22 427
2025/03/23 409
2025/03/24 442
2025/03/25 398
2025/03/26 411
2025/03/27 428
2025/03/28 403
2025/03/29 412
2025/03/30 414
2025/03/31 393

Copyright © Adthena. All rights reserved.

March began with 467 advertisers, peaking at 505 on the 7th. A decline followed, reaching 390 on the 20th. The month concluded with 393 advertisers, reflecting a downward trend.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
medisave.co.uk 1.41%
gettested.co.uk 1.18%
farmeci.com 1%
dexcom.com 0.8%
ulike.com 0.71%
beaueye.co.uk -0.46%
vitaltrack.org -0.49%
selfimed.com -0.53%
23andme.com -0.69%
myjuniper.co.uk -0.95%

Copyright © Adthena. All rights reserved.

Medisave.co.uk leads with a 1.41% click share rise, while myjuniper.co.uk drops by 0.95%.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date medisave.co.uk ulike.com andmedicalshop.com brivelle.co.uk yorktest.com checkmybodyhealth.com cpap.co.uk amoils.com steezia.co.uk audicare.co.uk
2025/03/01 0.2% 1.06% 2.82% 3.01% 3.06% 2.97% 2.35% 2.53% 3.65% 3.83%
2025/03/02 0.41% 2.87% 2.58% 3.23% 2.69% 3.46% 2.57% 2.42% 3.8% 3.12%
2025/03/03 0.81% 2.24% 2.39% 3.37% 2.01% 2.81% 2.89% 2.06% 3.71% 2.35%
2025/03/04 1.27% 2.28% 3.53% 2.82% 1.42% 2.65% 1.97% 2.16% 4.52% 2.11%
2025/03/05 1.55% 1.18% 3.84% 2.42% 2.45% 2.5% 2.06% 2.1% 3.77% 3.81%
2025/03/06 0.51% 2.32% 0.93% 2.44% 3.05% 3.41% 1.74% 1.86% 2.15% 1.7%
2025/03/07 0.26% 1.12% 0.78% 2.66% 2.27% 2.96% 1.73% 2.34% 1.45% 2.38%
2025/03/08 0.26% 1.12% 2.62% 2% 2.81% 2.64% 1.77% 2.09% 2.73% 3.29%
2025/03/09 0.61% 1.71% 4.32% 3.07% 2.27% 3.05% 2.12% 1.44% 2.6% 3.47%
2025/03/10 1.91% 1.68% 3.17% 2.43% 2.2% 2.52% 1.72% 1.67% 2.77% 3.59%
2025/03/11 3.88% 3.7% 3.33% 3.1% 2.3% 3.17% 0.96% 2.12% 1.27% 2.35%
2025/03/12 3.51% 1.02% 4.22% 3% 2.04% 2.92% 1.23% 2.47% 1.02% 2.45%
2025/03/13 1.66% 1.95% 1.17% 4.06% 1.66% 2.68% 2.35% 2.19% 1.36% 2.33%
2025/03/14 1.35% 1.16% 1.04% 3.22% 1.85% 2.86% 2.03% 2.07% 1.83% 2.43%
2025/03/15 0.94% 0.51% 1.11% 3.4% 2.63% 3.01% 1.81% 2.12% 1.67% 2.93%
2025/03/16 0.78% 3.2% 1.2% 3.22% 2.57% 2.65% 2.04% 1.94% 1.18% 2.88%
2025/03/17 1.07% 0.7% 1.2% 4.15% 2.29% 3.17% 2.1% 2.03% 1.86% 2.78%
2025/03/18 1.18% 2.22% 1.13% 4.64% 3.03% 3.58% 2.29% 2.31% 3.37% 2.4%
2025/03/19 1.65% 3.35% 1.14% 3.76% 2.54% 2.58% 1.89% 1.77% 2.67% 2.25%
2025/03/20 6.25% 1.48% 3.86% 2.88% 2.33% 3.22% 1.97% 2.52% 2.84% 2.57%
2025/03/21 4.68% 0.39% 3.83% 3.41% 2.09% 2.93% 1.8% 2.53% 3.22% 3.14%
2025/03/22 1.83% 2.57% 1.52% 3.43% 2.82% 3.14% 2.34% 1.94% 3.54% 1.97%
2025/03/23 1.63% 2.06% 1.07% 3.96% 2.71% 3.25% 2.55% 2.13% 4.46% 2.55%
2025/03/24 1.95% 0.94% 0.95% 3.71% 2.49% 3.15% 2.4% 2.49% 3.55% 2.51%
2025/03/25 2.82% 0.94% 1.34% 4.66% 2.91% 3.19% 3.42% 2.39% 1.99% 1.87%
2025/03/26 3.53% 3.01% 1.59% 3.49% 3.14% 3.28% 2.45% 2.29% 1.78% 2.99%
2025/03/27 1.8% 4.5% 1.22% 2.7% 2.53% 2.7% 1.37% 2.13% 1.86% 1.84%
2025/03/28 2.24% 3.28% 1.56% 3.06% 3.09% 2.78% 2.23% 2.29% 1.76% 2.84%
2025/03/29 3.88% 4.16% 3.8% 2.49% 2.94% 2.57% 2.15% 1.91% 2.81% 2.44%
2025/03/30 5.72% 2.34% 4.34% 2.65% 2.55% 2.71% 2.23% 1.67% 2.63% 1.7%
2025/03/31 4.54% 4.18% 3.59% 3.39% 2.6% 2.48% 2.45% 2.41% 2.34% 1.71%

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In March 2025, Medisave.co.uk’s impression share fluctuated, peaking at 6.25% on March 20. Ulike.com saw a steady rise, ending at 4.18%. Andmedicalshop.com maintained consistency, while Brivelle.co.uk and Yorktest.com showed moderate stability. Steezia.co.uk and Audicare.co.uk experienced varied trends, with Steezia.co.uk peaking early and Audicare.co.uk declining towards month-end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Affordable Dental Implant - Cherrybank In Edinburgh https://www.cherrybankedinburgh.co.uk

    Dicover more about our missing teeth solutions with a Complimentary Consultation today

  2. 2
    Up to 50% Cheaper than High St | Order by 11:59pm, Get... https://www.feelgoodcontacts.com

    Buy contacts from £1.99 with the UK’s most trusted eyecare retailer + Next Day Delivery.

  3. 3
    Contact Lenses UK | Order By 11pm, Get It Tomorrow https://www.lenstore.co.uk

    Our Service Doesn't Stop At Your Letterbox. Enjoy Free Eye Tests & Contact Lens Check-ups

  4. 4
    For BMI Greater Than 27 https://www.myjuniper.co.uk

    Now Only £29 Per Week — Jumpstart your weight loss journey with Juniper. Scientifically proven to reach your goals. 4.5x more...

  5. 5
    Pharmica™ Online Pharmacy - Get 20% Off With Code NEW20 https://www.pharmica.uk › cheaper-than › instant-ecare

    Get 20% Off Your Order. Buy Effective, Clinically Proven Treatment. Trusted UK Pharmacy.

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In the competitive landscape of Google PPC, Cherrybank Edinburgh stands out with its affordable dental implants, offering complimentary consultations. Feel Good Contacts and Lenstore captivate with cost-effective, speedy delivery of contact lenses. My Juniper targets weight loss with scientifically-backed solutions, while Pharmica entices with discounts on trusted treatments.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.