UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 26.3937539565
73.6062460435
26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 17%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
intushealthcare.com 5.94
invisalign.co.uk 2.95
audiologicalscience.com 2.61
cpap.co.uk 2.56
smilewhite.co.uk 2.52
steezia.co.uk 2.52
yorktest.com 2.25
checkmybodyhealth.com 2.09
cpapspecials.com 2.08
medela.co.uk 1.84
others 72.64
  • intushealthcare.com - 5.94%
  • invisalign.co.uk - 2.95%
  • audiologicalscience.com - 2.61%
  • cpap.co.uk - 2.56%
  • smilewhite.co.uk - 2.52%
  • steezia.co.uk - 2.52%
  • yorktest.com - 2.25%
  • checkmybodyhealth.com - 2.09%
  • cpapspecials.com - 2.08%
  • medela.co.uk - 1.84%
  • others - 72.64%

Copyright © Adthena. All rights reserved.

Intushealthcare.com leads with a 5.94% click share, while ‘others’ dominate at 72.64%, overshadowing individual advertisers.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date smilewhite.co.uk intushealthcare.com cpapspecials.com checkmybodyhealth.com cpap.co.uk yorktest.com steezia.co.uk audiologicalscience.com sensu.co.uk invisalign.co.uk
2025/09/01 11.32% 4.9% 1.16% 2.27% 1.62% 2.52% 2.1% 1.08% 4.79% 10.95%
2025/09/02 9.69% 8.13% 1.22% 1.64% 2.07% 2.29% 1.65% 1.73% 1.43% 11.25%
2025/09/03 9.44% 4.18% 0.89% 2.71% 1.26% 3.56% 2.3% 1.8% 4.02% 8.96%
2025/09/04 8.68% 7.21% 0.92% 2.54% 1.59% 2.78% 2.41% 2.53% 1.03% 8.02%
2025/09/05 8.55% 7.51% 1.26% 1.75% 1.54% 2.56% 1.65% 2.72% 3.57% 6.12%
2025/09/06 8.54% 8.68% 1.19% 1.44% 2.32% 1.52% 2.66% 2.39% 2.95% 7.51%
2025/09/07 9.35% 8.13% 1.35% 1.65% 1.03% 1.67% 2.1% 2.88% 2.74% 8.78%
2025/09/08 9.11% 7.13% 2% 1.11% 2.25% 1.34% 1.52% 1.17% 3.64% 8.44%
2025/09/09 9.06% 6.18% 1.54% 1.24% 1.01% 1.28% 1.89% 1.02% 2.89% 8.47%
2025/09/10 9.89% 3.27% 1.45% 2.48% 1.1% 2.16% 2.03% 1.82% 1.25% 8.5%
2025/09/11 7.51% 6.62% 1.61% 2.53% 1.37% 2.24% 1.65% 1.34% 2.39% 8.47%
2025/09/12 8.02% 4.93% 1.84% 1.56% 3.91% 1.15% 1.79% 2.72% 2.85% 7.84%
2025/09/13 9.85% 3.33% 1.21% 1.21% 1.31% 1.21% 0.93% 0.82% 4.52% 5.66%
2025/09/14 9.29% 6.12% 1.19% 2.05% 4.64% 1.98% 1.6% 1.09% 6.16% 6.55%
2025/09/15 9.73% 5.9% 1.04% 1.64% 2.38% 1.61% 1.31% 0.42% 0.02% 9.43%
2025/09/16 9.83% 5.07% 1.26% 2.25% 1.95% 2.05% 1.95% 1.08% 3.42% 7.4%
2025/09/17 8.11% 6.52% 1.2% 1.78% 3.46% 1.55% 0.87% 1.49% 4.09% 11.5%
2025/09/18 10.57% 3.42% 1.08% 2.31% 1.4% 1.92% 1.21% 1.2% 7.43% 5.7%
2025/09/19 7.67% 4.74% 1.69% 1.88% 1.59% 1.56% 1.89% 1.29% 0.8% 8.64%
2025/09/20 8.17% 6.81% 1.75% 2.11% 1.9% 2.01% 2.89% 1.26% 3.5% 6.92%
2025/09/21 7.95% 8.18% 2.3% 1.76% 4.34% 1.79% 1.22% 2.42% 3.19% 4.66%
2025/09/22 6.18% 6.29% 2.59% 2.63% 3.78% 2.64% 1.61% 1.78% 5.18% 2.19%
2025/09/23 8.53% 6.05% 1.29% 1.65% 3.02% 1.64% 2.18% 2.53% 5.72% 1.02%
2025/09/24 5.7% 4.65% 2.92% 1.87% 2.11% 2.43% 2.56% 2.07% 3.43% 2.87%
2025/09/25 4.8% 4.27% 3.92% 2.04% 2.54% 2.42% 2.54% 3.51% 2.02% 1.81%
2025/09/26 5.54% 4.53% 2.35% 2.42% 2.27% 2.41% 2.84% 3.02% 0.64% 2.71%
2025/09/27 6.97% 7.43% 3.21% 2.62% 2.04% 2.65% 2.31% 2.52% 2.29% 2.47%
2025/09/28 6.16% 5.13% 3.41% 2.21% 3.5% 2.12% 2.23% 2.47% 1.45% 3.67%
2025/09/29 5.35% 5.28% 3.18% 3.04% 3.82% 2.59% 2.1% 2.04% 3.25% 1.42%
2025/09/30 5.82% 3.57% 3.41% 3.09% 2.99% 2.68% 2.45% 2.08% 1.07% 0%
  • smilewhite.co.uk
  • intushealthcare.com
  • cpapspecials.com
  • checkmybodyhealth.com
  • cpap.co.uk
  • yorktest.com
  • steezia.co.uk
  • audiologicalscience.com
  • sensu.co.uk
  • invisalign.co.uk

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In September 2025, Smilewhite.co.uk’s PPC spend share began at 11.32%, declining to 5.82% by month’s end. Meanwhile, Intushealthcare.com fluctuated, peaking at 8.68% and closing at 3.57%. Cpapspecials.com saw a steady rise, ending at 3.41%. Checkmybodyhealth.com and Cpap.co.uk showed varied trends, finishing at 3.09% and 2.99%, respectively. Yorktest.com and Steezia.co.uk maintained moderate shares, closing at 2.68% and 2.45%. Audiologicalscience.com and Invisalign.co.uk experienced fluctuations, ending at 2.08% and 1.42%. Sensu.co.uk’s share varied, concluding at 1.07%.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 346
2025/09/02 360
2025/09/03 376
2025/09/04 392
2025/09/05 386
2025/09/06 369
2025/09/07 321
2025/09/08 343
2025/09/09 366
2025/09/10 339
2025/09/11 332
2025/09/12 348
2025/09/13 316
2025/09/14 291
2025/09/15 354
2025/09/16 356
2025/09/17 327
2025/09/18 331
2025/09/19 346
2025/09/20 342
2025/09/21 348
2025/09/22 366
2025/09/23 328
2025/09/24 372
2025/09/25 400
2025/09/26 376
2025/09/27 354
2025/09/28 362
2025/09/29 375
2025/09/30 371

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, peaking at 400 on the 25th. The month concluded with a slight dip to 371, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cpapspecials.com 1.31%
cpap.co.uk 1.06%
trywerelieve.com 0.78%
vitaltrack.org 0.53%
lloydspharmacy.com 0.51%
dentalbydesign.co.uk -0.58%
dexcom.com -0.64%
randoxhealth.com -0.78%
intushealthcare.com -0.96%
invisalign.co.uk -2.02%

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Invisalign.co.uk saw a -2.02% drop, while cpapspecials.com gained 1.31%.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date intushealthcare.com cpapspecials.com medisave.co.uk cpap.co.uk steezia.co.uk checkmybodyhealth.com yorktest.com audiologicalscience.com smilewhite.co.uk hollandandbarrett.com
2025/09/01 5.6% 1.29% 1.64% 1.4% 3.41% 2.26% 2.48% 1.67% 4.18% 2.03%
2025/09/02 9.32% 1.4% 1.57% 1.89% 2.46% 1.44% 1.98% 2.26% 3.57% 2.09%
2025/09/03 4.84% 1.13% 1.89% 1.24% 3.23% 2.34% 3.1% 2.78% 3.13% 1.5%
2025/09/04 7.96% 0.93% 1.7% 1.39% 3.29% 2.22% 2.43% 3.45% 2.9% 1.93%
2025/09/05 8.39% 1.39% 1.35% 1.38% 2.42% 1.54% 2.21% 3.88% 3.02% 2.4%
2025/09/06 9.61% 1.29% 1.03% 2.02% 3.84% 1.25% 1.36% 3.59% 3.06% 2.2%
2025/09/07 9.7% 1.56% 1.08% 0.78% 3.31% 1.6% 1.52% 3.93% 3.33% 1.94%
2025/09/08 8.65% 2.38% 1.55% 2.28% 2.07% 1.12% 1.37% 1.68% 3.62% 2.04%
2025/09/09 6.96% 1.53% 1.28% 1.03% 2.82% 1.21% 1.19% 1.44% 3.64% 2.12%
2025/09/10 3.71% 1.62% 1.51% 0.8% 2.83% 2.46% 2.03% 2.67% 4.15% 2.62%
2025/09/11 7.42% 1.77% 1.47% 1.1% 2.29% 2.41% 2.04% 1.79% 3.2% 1.68%
2025/09/12 6.15% 2.01% 1.59% 3.63% 2.32% 1.55% 1.11% 3.64% 3.42% 2.64%
2025/09/13 3.85% 1.36% 3.9% 1.25% 1.23% 1.18% 1.07% 0.99% 4.16% 2.16%
2025/09/14 6.62% 1.41% 0.74% 5.08% 2.37% 2.24% 2.18% 1.55% 4.2% 1.38%
2025/09/15 6.81% 1.16% 2.95% 1.97% 1.9% 1.63% 1.59% 0.6% 3.76% 2.2%
2025/09/16 6.27% 1.51% 1.14% 1.95% 2.68% 2.2% 1.89% 1.46% 3.99% 1.7%
2025/09/17 6.71% 1.18% 1.16% 2.98% 1.25% 1.76% 1.53% 1.99% 3.89% 1.65%
2025/09/18 3.72% 1.21% 0.88% 1.28% 1.67% 2.33% 1.89% 1.65% 4.58% 1.96%
2025/09/19 4.6% 1.74% 1.19% 1.67% 2.6% 1.76% 1.35% 1.76% 3.13% 1.02%
2025/09/20 7.01% 1.86% 1.4% 1.88% 3.98% 1.97% 1.85% 1.52% 3.09% 1.71%
2025/09/21 8.67% 2.44% 0.86% 4.59% 1.67% 1.7% 1.65% 3.16% 3.11% 2.09%
2025/09/22 6.41% 2.62% 1.37% 3.79% 2.06% 2.63% 2.62% 2.29% 2.37% 1.91%
2025/09/23 6.26% 1.34% 2.07% 2.77% 2.78% 1.65% 1.62% 2.9% 3.28% 1.87%
2025/09/24 4.84% 3.05% 2.45% 2.22% 3.25% 1.88% 2.36% 2.5% 2.17% 1.78%
2025/09/25 4.09% 3.69% 3.2% 2.51% 2.8% 2% 2.38% 3.97% 1.76% 1.58%
2025/09/26 4.35% 2.28% 3.69% 2.32% 3.23% 2.4% 2.44% 3.3% 2.06% 2.15%
2025/09/27 7.68% 3.39% 1.02% 1.96% 3.05% 2.67% 2.67% 2.92% 2.84% 2.04%
2025/09/28 5.18% 3.57% 1.31% 3.48% 2.59% 2.17% 2.09% 2.74% 2.56% 1.69%
2025/09/29 5.52% 3.27% 1.58% 3.96% 2.39% 3.02% 2.61% 2.22% 2.21% 2.21%
2025/09/30 3.68% 3.54% 3.25% 3.03% 2.96% 2.84% 2.52% 2.33% 2.23% 0.93%
  • intushealthcare.com
  • cpapspecials.com
  • medisave.co.uk
  • cpap.co.uk
  • steezia.co.uk
  • checkmybodyhealth.com
  • yorktest.com
  • audiologicalscience.com
  • smilewhite.co.uk
  • hollandandbarrett.com

Copyright © Adthena. All rights reserved.

In September 2025, intushealthcare.com saw fluctuating impressions, peaking at 9.70% on the 7th. Meanwhile, cpapspecials.com steadily increased, ending at 3.54%. Medisave.co.uk and cpap.co.uk showed varied trends, while smilewhite.co.uk’s impressions declined. Overall, diverse patterns emerged across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Same-day Skin Tag Removal - Choice of 4 London Clinics https://info.cosmedics.co.uk › skin-tags › london-clinics

    Pain-Free Treatment By Top London Doctors. Book Your Appointment Today!

  2. 2
    Top 5 TENS Machines - NHS Approved & Certified https://www.healthandliving.net › best › tens

    We Tested And Compared Home TENS & EMS Machines Selling Under £100 In The UK. Compare And Find The Best TENS Machines In The UK Under £100 (2025) Established In 2004. Submit A Message. Subscribe To News.

  3. 3
    Invisalign Doctor In London | Teeth Straightening In London https://www.invisalign.co.uk › invisalign › london

    Start Your Invisalign® Journey With Scan To See Your Potential New Smile. Book A Consult

  4. 4
    Hearing aid prices: how much do hearing aids cost? - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

  5. 5
    UK #1 Food Intolerance Test https://www.yorktest.com

    Award-winning company — Discover Your Intolerances Today & Receive Free 1-on-1 Guidance from Our Nutrition Experts

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In the competitive landscape of Google PPC, top performers like Cosmedics, Health and Living, Invisalign, Which?, and YorkTest captivate audiences with compelling offers. From same-day skin tag removal to NHS-approved TENS machines, these ads emphasize convenience, expertise, and award-winning services, resonating with health-conscious consumers.

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