UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Biotech / Medical Equipment – UK

Google AI Overview visibility for Healthcare & Medical Biotech / Medical Equipment UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.5961242319
53.4038757681
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 13%
Navigational 5%
Seasonal 0%
Local 1%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
invisalign.co.uk 4.69
randoxhealth.com 4.1
intushealthcare.com 4.03
yorktest.com 3.93
dexcom.com 3.27
vitality.co.uk 3.21
owletbabycare.co.uk 3.17
cpap.co.uk 3.03
medela.co.uk 2.74
dentalbydesign.co.uk 2.55
others 65.28
  • invisalign.co.uk - 4.69%
  • randoxhealth.com - 4.1%
  • intushealthcare.com - 4.03%
  • yorktest.com - 3.93%
  • dexcom.com - 3.27%
  • vitality.co.uk - 3.21%
  • owletbabycare.co.uk - 3.17%
  • cpap.co.uk - 3.03%
  • medela.co.uk - 2.74%
  • dentalbydesign.co.uk - 2.55%
  • others - 65.28%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 65.28% click share, while ‘invisalign.co.uk’ leads individual advertisers at 4.69%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date invisalign.co.uk dentalbydesign.co.uk drkorosh.com intushealthcare.com yorktest.com cpap.co.uk sensu.co.uk smilewhite.co.uk vitality.co.uk checkmybodyhealth.com
2026/02/01 19.72% 0.46% 3.62% 4.8% 4.61% 3.49% 4.12% 2.17% 1.73% 2.85%
2026/02/02 17.94% 0.14% 4.11% 3.45% 4.04% 3.25% 3.51% 2.59% 1.98% 2.18%
2026/02/03 11.29% 1.51% 1.24% 3.97% 5.12% 4.7% 3.64% 2.32% 1.5% 3.47%
2026/02/04 18.07% 2.7% 2.25% 2.97% 4.44% 4.92% 2.65% 1.7% 1.3% 3.59%
2026/02/05 18.84% 1.06% 0.63% 2.98% 4.79% 5.68% 2.93% 3.03% 1.16% 2.21%
2026/02/06 8.66% 1.26% 1.28% 4.46% 5.21% 7.37% 3.42% 3.02% 1.37% 3.22%
2026/02/07 10.77% 2.01% 3.82% 4.85% 6.76% 4.01% 3.34% 4.37% 1.7% 2.45%
2026/02/08 9.64% 2.13% 2.54% 4.7% 5.27% 3.98% 6.25% 6.09% 1.74% 2.66%
2026/02/09 17.9% 2.29% 4.71% 1.95% 4.57% 3.09% 4.38% 4.33% 1.68% 2.13%
2026/02/10 13.28% 3.08% 2.16% 4.52% 5.29% 2.47% 3.51% 4.93% 1.79% 2.6%
2026/02/11 22.25% 4.1% 1.82% 4.09% 4.16% 2.89% 2.93% 2.7% 1.39% 2.55%
2026/02/12 16.6% 5.37% 4.01% 3.78% 3.9% 2.97% 3.48% 2.6% 1.66% 2.26%
2026/02/13 8.63% 1.26% 1.27% 4.45% 5.19% 7.35% 3.41% 3.01% 1.36% 3.21%
2026/02/14 10.75% 2% 3.82% 4.84% 6.75% 4% 3.33% 4.36% 1.69% 2.45%
2026/02/15 9.6% 2.12% 2.54% 4.68% 5.26% 3.96% 6.23% 6.07% 1.73% 2.65%
2026/02/16 17.8% 2.28% 4.69% 1.94% 4.54% 3.07% 4.36% 4.31% 1.67% 2.12%
2026/02/17 20.36% 2.89% 1.51% 2.54% 5.49% 1.45% 3.34% 5.38% 2.51% 1.24%
2026/02/18 14.96% 3.57% 1.71% 3.57% 5% 3.21% 1.73% 3.49% 1.81% 2.1%
2026/02/19 19.58% 5.21% 1.69% 2.23% 4.53% 3.37% 0.7% 3.33% 1.65% 1.61%
2026/02/20 19.66% 2.71% 1.11% 2.65% 4.06% 4.11% 1.35% 3.56% 1.32% 1.3%
2026/02/21 26.9% 3.35% 3.76% 4.06% 3.39% 4.1% 1.53% 3.79% 1.85% 1.58%
2026/02/22 29.84% 3.89% 0% 3.58% 3.73% 3.37% 0.12% 3.45% 2.33% 1.12%
2026/02/23 22.73% 5.21% 1.53% 1.9% 4.52% 2.97% 2.72% 3.79% 2.09% 0.94%
2026/02/24 16.74% 6.01% 1.97% 4.54% 4.03% 4.33% 1.06% 3.42% 1.65% 2.1%
2026/02/25 3.47% 5.24% 4.14% 3.25% 4.46% 2.51% 2.92% 4.58% 2.09% 2.2%
2026/02/26 21.56% 4.43% 4.68% 3.01% 3.53% 2.56% 1.47% 4.54% 2.07% 1.71%
2026/02/27 21.31% 1.94% 0.83% 4.2% 3.45% 2.69% 1.19% 4.94% 2.16% 1.08%
2026/02/28 22.61% 4.57% 3.69% 3.4% 3.01% 2.73% 2.7% 2.48% 1.95% 1.79%
  • invisalign.co.uk
  • dentalbydesign.co.uk
  • drkorosh.com
  • intushealthcare.com
  • yorktest.com
  • cpap.co.uk
  • sensu.co.uk
  • smilewhite.co.uk
  • vitality.co.uk
  • checkmybodyhealth.com

Copyright © Adthena. All rights reserved.

In February 2026, invisalign.co.uk led PPC spend, peaking at 29.84% on the 22nd. Dentalbydesign.co.uk showed steady growth, while drkorosh.com fluctuated. Intushealthcare.com and yorktest.com maintained consistent shares. The month ended with invisalign.co.uk dominating.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 310
2026/02/02 331
2026/02/03 325
2026/02/04 332
2026/02/05 333
2026/02/06 328
2026/02/07 332
2026/02/08 308
2026/02/09 323
2026/02/10 326
2026/02/11 343
2026/02/12 341
2026/02/13 328
2026/02/14 332
2026/02/15 308
2026/02/16 323
2026/02/17 252
2026/02/18 289
2026/02/19 297
2026/02/20 268
2026/02/21 270
2026/02/22 271
2026/02/23 296
2026/02/24 312
2026/02/25 315
2026/02/26 295
2026/02/27 265
2026/02/28 273

Copyright © Adthena. All rights reserved.

Advertisers surged early February, peaking at 343 on the 11th. Mid-month saw a decline, bottoming at 252 on the 17th. The month ended with a slight recovery at 273.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dentalbydesign.co.uk 1.8%
invisalign.co.uk 1.36%
healthandliving.net 0.89%
randoxhealth.com 0.82%
vitality.co.uk 0.77%
gettested.co.uk -0.77%
intushealthcare.com -0.89%
cpap.co.uk -1.02%
medisave.co.uk -1.05%
med-fit.store -1.31%

Copyright © Adthena. All rights reserved.

Invisalign.co.uk and dentalbydesign.co.uk saw significant click share growth, while med-fit.store and medisave.co.uk experienced notable declines.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date intushealthcare.com dentalbydesign.co.uk cpap.co.uk yorktest.com hollandandbarrett.com smilewhite.co.uk checkmybodyhealth.com cpapspecials.com medisave.co.uk med-fit.store
2026/02/01 8.85% 0.61% 2.38% 3.49% 1.55% 1.36% 2.57% 1.2% 0.88% 3.94%
2026/02/02 5.86% 0.1% 2.42% 2.82% 0.64% 1.46% 1.77% 1.38% 1.84% 3.91%
2026/02/03 6.63% 1.14% 3.66% 3.04% 1.92% 1.11% 2.63% 1.36% 5.02% 2.42%
2026/02/04 5.8% 2.3% 4.4% 2.75% 1.38% 1.02% 2.89% 1.4% 5.21% 2.47%
2026/02/05 5.07% 0.87% 3.64% 3.16% 4.02% 1.8% 1.84% 1.66% 4.9% 3.69%
2026/02/06 7.06% 1.05% 4.74% 2.97% 3.12% 1.68% 2.42% 1.89% 4.5% 3.36%
2026/02/07 8.52% 1.81% 3.24% 4.12% 2.64% 2.87% 2% 1.41% 0.76% 3.45%
2026/02/08 8.22% 2.04% 2.76% 3.3% 2.55% 3.71% 2.38% 1.38% 0.8% 1.45%
2026/02/09 3.61% 1.92% 2.57% 3.12% 1.53% 3.01% 1.94% 1.5% 1.18% 2.79%
2026/02/10 7.3% 2.41% 1.84% 3.36% 2.12% 3.13% 2.16% 1.78% 1.07% 2.03%
2026/02/11 7.76% 3.95% 2.45% 2.89% 2.19% 1.85% 2.18% 1.64% 1.64% 1.71%
2026/02/12 6.16% 4.78% 2.45% 2.66% 2.02% 1.79% 1.94% 1.99% 1.49% 0.89%
2026/02/13 7.06% 1.05% 4.74% 2.97% 3.12% 1.68% 2.42% 1.89% 4.5% 3.36%
2026/02/14 8.52% 1.81% 3.24% 4.12% 2.64% 2.87% 2% 1.41% 0.76% 3.45%
2026/02/15 8.22% 2.04% 2.76% 3.3% 2.55% 3.71% 2.38% 1.38% 0.8% 1.45%
2026/02/16 3.61% 1.92% 2.57% 3.12% 1.53% 3.01% 1.94% 1.5% 1.18% 2.79%
2026/02/17 5.74% 2.48% 1.79% 4.1% 0.39% 3.24% 1.1% 3.33% 0.94% 0.93%
2026/02/18 6.39% 2.62% 2.38% 3.2% 1.96% 1.98% 1.62% 4.14% 1.65% 2.29%
2026/02/19 4.43% 4.25% 2.5% 3.02% 3.03% 2.06% 1.38% 2.06% 0.91% 1.41%
2026/02/20 3.66% 2.31% 2.57% 2.36% 4.14% 2.12% 0.98% 1.53% 1.21% 1.2%
2026/02/21 8.04% 3.65% 3.16% 2.58% 1.96% 3.01% 1.56% 2.03% 0.58% 0.72%
2026/02/22 6.63% 4.77% 2.71% 2.96% 1.55% 2.68% 1.18% 2.01% 0.59% 0.72%
2026/02/23 4.23% 5.99% 1.73% 3.34% 1.21% 2.81% 0.82% 1.29% 0.79% 0.66%
2026/02/24 7% 5.57% 2.57% 2.53% 1.21% 2.41% 1.67% 1.17% 3.3% 0.79%
2026/02/25 4.64% 4.16% 1.79% 2.48% 3.16% 2.6% 1.65% 1.72% 1.97% 0.79%
2026/02/26 5.16% 5.22% 1.97% 2.87% 0.86% 3.43% 1.63% 1.68% 3.05% 1.18%
2026/02/27 7.61% 1.66% 1.6% 2.39% 4.99% 3.02% 0.88% 2.36% 2.97% 0.99%
2026/02/28 5.96% 3.76% 2.8% 2.38% 1.75% 1.69% 1.64% 1.62% 0.76% 0.05%
  • intushealthcare.com
  • dentalbydesign.co.uk
  • cpap.co.uk
  • yorktest.com
  • hollandandbarrett.com
  • smilewhite.co.uk
  • checkmybodyhealth.com
  • cpapspecials.com
  • medisave.co.uk
  • med-fit.store

Copyright © Adthena. All rights reserved.

Intushealthcare.com led February with fluctuating impressions, peaking at 8.85%. Dentalbydesign.co.uk saw a steady rise, ending at 3.76%. Cpap.co.uk maintained moderate levels, closing at 2.8%. Yorktest.com showed consistent performance, finishing at 2.38%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment - Last month
  1. 1
    Laser Eye Surgery £999 per eye | AccuVision - The Eye Clinic https://www.accuvision.co.uk › lasereyesurgery › £999-per-eye

    No More Lenses? Treat your eyes to better vision. Join 1000s who now enjoy better vision. We believe your eyes are as unique as each fingerprint.

  2. 2
    Vitality Business Healthcare | Apple Watch Offer w/ Vitality https://www.vitality.co.uk

    With Vitality, Your Team Can Get Apple Watch Series 11 from £9 upfront. Qualifying plans, a credit...

  3. 3
    Hearing aid prices: how much do hearing aids cost? - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

  4. 4
    Composite Bonding From £495 - Same Day Smile Makeover https://www.yorkshiredentalsuite.co.uk

    Rated 5 Stars by 3,300+ Patients. Affordable Composite Bonding Available Locally. Composite...

  5. 5
    UK's #1 Food Intolerance Test | Rated Excellent on Trustpilot https://www.yorktest.com

    82% people saw a positive impact on their health. Try it for yourself with free delivery. Think you have a food intolerance? Test your body's reaction to 200...

Copyright © Adthena. All rights reserved.

AccuVision’s ad highlights personalized laser eye surgery at £999 per eye, emphasizing uniqueness. Vitality offers an Apple Watch with business healthcare plans, blending health and tech. Which? focuses on trusted hearing aid reviews. Yorkshire Dental Suite promotes affordable composite bonding with stellar ratings. YorkTest champions health improvement through food intolerance testing.

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