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UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
invisalign.co.uk 7.67
cpap.co.uk 5.23
dexcom.com 3.81
yorktest.com 3.68
brivelle.co.uk 3.56
checkmybodyhealth.com 3.26
medisave.co.uk 2.51
randoxhealth.com 2.35
andmedicalshop.com 2.31
intushealthcare.com 2.24
others 63.38

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, “others” dominate with 63.38% click share, while Invisalign leads individual advertisers at 7.67%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date invisalign.co.uk yorktest.com checkmybodyhealth.com medisave.co.uk smilewhite.co.uk evodental.com brivelle.co.uk vitality.co.uk cpap.co.uk gettested.co.uk
2025/04/01 7.19% 6.61% 4.7% 3.75% 3.26% 2.03% 2.82% 2.32% 2.88% 2.88%
2025/04/02 21.65% 5.08% 4.6% 2.23% 3.26% 0.75% 2.35% 1.75% 2.12% 1.9%
2025/04/03 23% 4.57% 4.26% 2.74% 2.85% 2.24% 2.4% 1.69% 2.47% 1.35%
2025/04/04 25.25% 3.85% 3.96% 1.95% 2.2% 2.35% 2.63% 1.84% 1.7% 1.33%
2025/04/05 20.36% 4.9% 4.72% 0.67% 2.52% 1.96% 3.37% 2.21% 2.91% 2.93%
2025/04/06 21.51% 4.68% 4.12% 0.53% 2.75% 2.37% 2.69% 1.98% 2.23% 2.52%
2025/04/07 33.14% 3.38% 3.04% 0.71% 3.12% 1.5% 2.64% 1.32% 2.59% 1.12%
2025/04/08 25.03% 3.11% 3.47% 0.8% 4.24% 1.96% 2.4% 1.96% 1.95% 1.07%
2025/04/09 26.28% 4.06% 4.16% 0.73% 3.79% 2.47% 2.3% 1.44% 2.7% 1.75%
2025/04/10 25.32% 4.11% 3.81% 1.8% 2.77% 1.84% 2.27% 1.92% 1.38% 1.81%
2025/04/11 25.05% 3.6% 3.87% 2.69% 3.25% 1.35% 2.55% 1.71% 2.1% 1.17%
2025/04/12 20.01% 5.34% 4.49% 0.87% 2.3% 1.91% 2.93% 2.21% 2.61% 2.07%
2025/04/13 24.89% 4.07% 3.78% 0.76% 1.75% 3.12% 2.33% 1.58% 2.38% 1.27%
2025/04/14 29.39% 4.65% 4.46% 0.57% 2.44% 1.51% 2.29% 1.54% 2.54% 1.68%
2025/04/15 26.57% 4.58% 4.95% 0.56% 3.71% 2.14% 2.32% 1.95% 2.05% 1.68%
2025/04/16 23.53% 3.92% 3.6% 0.64% 3.01% 1.77% 2.54% 2.4% 2.2% 1.13%
2025/04/17 31.39% 2.85% 3.81% 1.05% 1.74% 1.51% 2.1% 2.18% 1.79% 0.81%
2025/04/18 27.13% 3.71% 3.59% 0.89% 3.14% 2.33% 2.21% 2.12% 2.56% 1.56%
2025/04/19 22.49% 3.82% 3.95% 2.77% 2.28% 2.16% 1.93% 1.52% 2.59% 1.22%
2025/04/20 23.86% 4.49% 4.11% 2.45% 2.79% 2.36% 1.76% 1.11% 2.8% 1.1%
2025/04/21 18.54% 4.43% 3.83% 2.18% 3.6% 1.84% 1.78% 1.73% 2.52% 1.04%
2025/04/22 16.41% 4.37% 4.89% 0.73% 3.9% 2.16% 1.85% 1.93% 2.99% 1.4%
2025/04/23 28.96% 4.21% 4.5% 0.64% 3% 2.99% 1.76% 2.21% 2.32% 1.59%
2025/04/24 23.57% 3.86% 4.02% 1.81% 3.91% 2.54% 1.79% 1.48% 1.52% 2.35%
2025/04/25 26.06% 4.31% 3.66% 1.72% 2.91% 1.37% 1.69% 1.55% 1.5% 1.62%
2025/04/26 11.45% 5.44% 3.61% 1.24% 3.27% 3.18% 1.42% 2.2% 2.58% 2.87%
2025/04/27 24.79% 3.96% 3.96% 0.86% 2.45% 2.07% 1.45% 1.33% 2.4% 1.81%
2025/04/28 21.4% 4.59% 4.09% 1.68% 3.07% 2.14% 1.31% 0.93% 2.47% 1.22%
2025/04/29 22.68% 3.69% 3.66% 1.91% 3.09% 1.43% 1.49% 1.97% 1.84% 0.97%
2025/04/30 19.27% 4.58% 3.73% 2.79% 2.64% 2.49% 1.8% 1.58% 1.24% 0.33%

Copyright © Adthena. All rights reserved.

In April 2025, invisalign.co.uk dominated PPC spend, peaking at 33.14% on April 7. Yorktest.com and checkmybodyhealth.com maintained steady shares, while medisave.co.uk fluctuated, ending at 2.79%. Overall, invisalign.co.uk led the month.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 358
2025/04/02 365
2025/04/03 362
2025/04/04 361
2025/04/05 356
2025/04/06 382
2025/04/07 348
2025/04/08 352
2025/04/09 357
2025/04/10 347
2025/04/11 350
2025/04/12 351
2025/04/13 380
2025/04/14 375
2025/04/15 348
2025/04/16 363
2025/04/17 359
2025/04/18 321
2025/04/19 381
2025/04/20 359
2025/04/21 362
2025/04/22 376
2025/04/23 351
2025/04/24 359
2025/04/25 359
2025/04/26 378
2025/04/27 377
2025/04/28 400
2025/04/29 394
2025/04/30 373

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 400 on April 28. The month concluded with 373 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
andmedicalshop.com 1.99%
pmsinstruments.co.uk 1.61%
pharmacy2u.co.uk 1.23%
vitaltrack.org 0.77%
medisave.co.uk 0.65%
audicare.co.uk -0.86%
tensmachineuk.com -0.97%
invisalign.co.uk -1.23%
resmed.com -1.27%
brivelle.co.uk -1.57%

Copyright © Adthena. All rights reserved.

In the past month, andmedicalshop.com surged with a 1.99% click share increase, while brivelle.co.uk faced a 1.57% decline.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date andmedicalshop.com medisave.co.uk brivelle.co.uk yorktest.com intushealthcare.com med-fit.store checkmybodyhealth.com hexecare.com cpap.co.uk steezia.co.uk
2025/04/01 3.59% 6.97% 5.68% 4.08% 3.25% 3.03% 2.82% 2.52% 3.85% 1.87%
2025/04/02 4.19% 5% 5.36% 3.47% 2.89% 2.91% 3.2% 1.71% 3.19% 2.59%
2025/04/03 3.86% 5.32% 5.44% 3.41% 2.65% 2.16% 2.99% 2.26% 3.86% 2.75%
2025/04/04 2.01% 4.58% 6.44% 3.1% 2.78% 2.32% 2.97% 2.6% 2.74% 2.59%
2025/04/05 0.75% 1.25% 7.55% 3.67% 3.77% 1.96% 3.32% 2.71% 4.51% 3.4%
2025/04/06 0.71% 1.04% 6.39% 3.61% 3.01% 3.19% 3.1% 2.3% 3.45% 3.37%
2025/04/07 0.6% 1.51% 6.85% 2.98% 2.86% 4.06% 2.53% 2.63% 4.4% 3.13%
2025/04/08 0.65% 2.21% 5.93% 2.49% 2.6% 4.47% 2.64% 2.82% 3.19% 2.96%
2025/04/09 0.54% 2.11% 5.21% 2.8% 3.79% 4.03% 2.85% 2.54% 4.14% 3.02%
2025/04/10 3.59% 3.44% 5.42% 3.15% 2.36% 3.06% 2.87% 2.18% 2.21% 3.34%
2025/04/11 5.03% 5.64% 5.63% 2.47% 4.27% 1.88% 2.63% 2.48% 3.07% 2.22%
2025/04/12 0.5% 1.62% 6.43% 3.83% 4.06% 3.45% 3.11% 2.81% 3.77% 3.73%
2025/04/13 0.71% 1.66% 5.22% 3.27% 3.94% 2.95% 2.78% 2.83% 3.61% 3.63%
2025/04/14 0.55% 1.49% 5.72% 3.89% 3.98% 3.24% 3.66% 2.72% 4.34% 2.73%
2025/04/15 0.8% 1.52% 5.78% 3.39% 3.37% 3.73% 3.81% 2.83% 3.47% 3.07%
2025/04/16 0.63% 1.67% 6.03% 2.71% 3.32% 3.38% 2.52% 2.71% 3.48% 4.21%
2025/04/17 0.99% 2.62% 5.42% 2.12% 2.79% 2.69% 3.02% 2.9% 3.09% 3.47%
2025/04/18 0.59% 2.47% 5.39% 2.83% 4.24% 3.04% 2.72% 3.29% 4.16% 3.72%
2025/04/19 4.66% 5.26% 4.03% 2.81% 2.82% 1.95% 2.73% 2.07% 3.77% 2.33%
2025/04/20 4.87% 4.97% 3.74% 3.32% 3.17% 2.19% 2.87% 2.23% 4.05% 2.61%
2025/04/21 6.05% 3.96% 3.3% 2.9% 2.04% 1.77% 2.41% 2.12% 3.22% 2.87%
2025/04/22 0.55% 1.34% 3.81% 2.99% 4.07% 3.22% 3.26% 2.26% 4.23% 3.98%
2025/04/23 0.77% 1.43% 4.33% 3.33% 3.32% 2.08% 3.55% 2.39% 3.92% 4.31%
2025/04/24 5.23% 3.17% 4.11% 2.92% 2.86% 2.19% 2.82% 2.01% 2.37% 3.07%
2025/04/25 5.54% 2.9% 3.75% 2.96% 2.76% 2.96% 2.51% 2.06% 2.3% 2.3%
2025/04/26 4.97% 2.15% 2.79% 3.55% 2.41% 2.38% 2.24% 2.03% 3.22% 2.81%
2025/04/27 5.61% 1.54% 3.36% 3.04% 2.48% 2.71% 2.88% 1.91% 3.34% 1.71%
2025/04/28 4.64% 2.8% 2.88% 3.28% 2.54% 2.3% 2.86% 2.05% 3.71% 1.92%
2025/04/29 3.96% 3.44% 3.28% 2.65% 2.85% 3.58% 2.64% 1.98% 2.73% 1.49%
2025/04/30 6.14% 4.82% 3.86% 3.18% 2.64% 2.6% 2.57% 2.14% 1.74% 1.7%

Copyright © Adthena. All rights reserved.

In April 2025, “andmedicalshop.com” saw fluctuating impressions, peaking at 6.14% on the 30th. “medisave.co.uk” started strong but dipped mid-month, ending at 4.82%. “brivelle.co.uk” began high, then declined, closing at 3.86%. “yorktest.com” maintained a steady trend, finishing at 3.18%. “intushealthcare.com” showed variability, ending at 2.64%. “med-fit.store” had ups and downs, closing at 2.60%. “checkmybodyhealth.com” remained stable, ending at 2.57%. “hexecare.com” fluctuated, finishing at 2.14%. “cpap.co.uk” started strong but dropped, ending at 1.74%. “steezia.co.uk” had a varied month, closing at 1.70%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Tests Up To 1350 Trigger Items https://uk.checkmybodyhealth.com › intolerance › test

    Intolerance Tests From £16 — Get a detailed report and advice to...

  2. 2
    Dexcom ONE+ https://www.dexcom.com › dexcom › one+

    Buy Dexcom ONE+ Online — Dexcom ONE+ Is Available for People With Type 1 & 2 Diabetes. Learn More on Our Website.

  3. 3
    Book A Free Appointment Today - NHS Funded At Home Eye Tests https://www.outsideclinic.co.uk

    OutsideClinic Offers Free NHS Home Eye Tests By Qualified Opticians. Book An Appointment

  4. 4
    Prices: How Much Do Hearing Aids Cost? - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

  5. 5
    UK #1 Food Intolerance Test https://www.yorktest.com

    Award-winning food intolerance — Discover Your Intolerances Today & Receive Free 1-on-1 Guidance from Our Nutrition Experts

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, “checkmybodyhealth.com” and “yorktest.com” focus on comprehensive intolerance testing, emphasizing affordability and expert guidance. “dexcom.com” targets diabetes management with Dexcom ONE+, while “outsideclinic.co.uk” and “which.co.uk” highlight accessible healthcare services and consumer insights.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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