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UK Healthcare & Medical Biotech / Medical Equipment - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Biotech / Medical Equipment category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
invisalign.co.uk 5.39
dexcom.com 3.4
yorktest.com 3.19
checkmybodyhealth.com 3.15
cpap.co.uk 3.06
andmedicalshop.com 2.95
intushealthcare.com 2.83
medisave.co.uk 2.7
randoxhealth.com 2.51
med-fit.store 2.5
others 68.32

Copyright © Adthena. All rights reserved.

Invisalign.co.uk leads with 5.39% click share, while ‘others’ dominate at 68.32%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Biotech / Medical Equipment brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date invisalign.co.uk smilewhite.co.uk evodental.com andmedicalshop.com checkmybodyhealth.com cpap.co.uk myjuniper.co.uk yorktest.com intushealthcare.com medisave.co.uk
2025/05/01 28.96% 2.81% 1.93% 1.82% 3.57% 1.59% 1.55% 4.22% 1.82% 2.35%
2025/05/02 20.83% 3.49% 2.2% 2.55% 4.08% 2% 1.89% 5.54% 2.16% 2.51%
2025/05/03 15.73% 3.27% 2.29% 3.06% 4.14% 2.67% 1.92% 3.9% 1.96% 3.06%
2025/05/04 19.63% 2.62% 1.65% 3.17% 4.15% 2.26% 1.68% 5.45% 1.76% 2.48%
2025/05/05 14.85% 2.73% 2.35% 2.6% 3.87% 2.63% 2.12% 4.73% 2.45% 2.28%
2025/05/06 18.18% 3.19% 1.4% 2.77% 4.28% 2.16% 2.33% 4.56% 1.77% 2.27%
2025/05/07 15.11% 3.75% 1.95% 2.54% 3.84% 2.56% 1.62% 4.19% 1.7% 2.09%
2025/05/08 17.91% 3.88% 2.28% 0.49% 3.68% 2.25% 1.27% 4.58% 1.88% 1%
2025/05/09 10.17% 3.99% 1.77% 0.66% 4.13% 1.55% 2.24% 5.26% 1.55% 1.25%
2025/05/10 16.33% 3.89% 1.61% 3.28% 4.2% 1.92% 1.56% 4.97% 1.98% 2.44%
2025/05/11 14.57% 2.03% 1.42% 3.04% 4.36% 2.07% 1.54% 5.34% 2.6% 1.92%
2025/05/12 13.04% 2.74% 1.28% 3.33% 3.51% 2.31% 2.5% 4.21% 2.52% 2.5%
2025/05/13 16.65% 3.01% 1.98% 0.9% 4.59% 1.99% 2.1% 4.44% 2.36% 1.69%
2025/05/14 12.29% 2.93% 2.54% 0.79% 5.48% 1.98% 2.39% 5.36% 2% 1.52%
2025/05/15 12.43% 3.68% 2.33% 0.96% 4.71% 2.4% 2.14% 3.88% 1.81% 1.57%
2025/05/16 9.46% 3.35% 3.57% 0.54% 4.71% 1.9% 2.51% 3.63% 1.45% 1.31%
2025/05/17 11.38% 3.62% 2.85% 1.98% 3.07% 1.99% 2.7% 2.66% 1.62% 1.67%
2025/05/18 12.87% 4.46% 3.1% 2.89% 4.01% 2.06% 0.02% 3.27% 2.48% 1.95%
2025/05/19 8.27% 4.64% 3.79% 2.34% 3.85% 1.05% 3.04% 3.13% 0.71% 1.94%
2025/05/20 7.82% 2.7% 2.79% 1.96% 3.45% 1.19% 2.62% 2.81% 0.99% 1.97%
2025/05/21 10.83% 4.2% 2.38% 1.79% 4.28% 1.75% 2.9% 3.28% 1.97% 2.19%
2025/05/22 7.78% 3.97% 2.62% 0.76% 3.99% 1.87% 3.06% 3.07% 1.75% 1.28%
2025/05/23 13.53% 3.72% 3.08% 0.46% 4.93% 1.14% 2.75% 3.74% 1.94% 0.87%
2025/05/24 9.68% 4.11% 2.34% 2.06% 3.75% 1.3% 2.68% 3.36% 1.84% 1.67%
2025/05/25 9.91% 2.33% 3.27% 2.72% 4.89% 1.42% 1.98% 3.58% 2.12% 1.59%
2025/05/26 13.6% 3.53% 2.67% 2.26% 4.59% 1.21% 2.5% 3.26% 1.57% 1.47%
2025/05/27 10.24% 4.13% 2.52% 0.44% 4.48% 1.81% 2.89% 3.91% 1.7% 0.9%
2025/05/28 12.61% 3.56% 2.62% 0.37% 3.7% 1.32% 2.24% 3.12% 1.37% 1.19%
2025/05/29 10.59% 1.03% 3.28% 0.58% 4.62% 2.5% 2.61% 3.84% 2.37% 1.15%
2025/05/30 12.14% 2.9% 3.51% 0.67% 4.4% 2.9% 2.63% 3.11% 2.52% 1.02%
2025/05/31 14.15% 4.27% 3.62% 3.04% 3% 2.57% 2.34% 2.32% 2.06% 1.67%

Copyright © Adthena. All rights reserved.

In May 2025, invisalign.co.uk led with fluctuating spend, peaking early at 28.96% and ending at 14.15%. Meanwhile, smilewhite.co.uk steadily increased, closing at 4.27%. Checkmybodyhealth.com maintained a strong presence, peaking mid-month at 5.48%. Yorktest.com showed early strength, peaking at 5.54% but declined to 2.32% by month’s end.

Market Exposure

Competitor Count for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 366
2025/05/02 349
2025/05/03 379
2025/05/04 377
2025/05/05 396
2025/05/06 378
2025/05/07 420
2025/05/08 417
2025/05/09 427
2025/05/10 414
2025/05/11 421
2025/05/12 430
2025/05/13 427
2025/05/14 427
2025/05/15 444
2025/05/16 455
2025/05/17 389
2025/05/18 394
2025/05/19 408
2025/05/20 425
2025/05/21 403
2025/05/22 398
2025/05/23 384
2025/05/24 390
2025/05/25 379
2025/05/26 393
2025/05/27 397
2025/05/28 413
2025/05/29 406
2025/05/30 380
2025/05/31 371

Copyright © Adthena. All rights reserved.

May began with 366 advertisers, fluctuating throughout the month, peaking at 455 on May 16. The month concluded with 371 advertisers, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Biotech / Medical Equipment

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
dentalbydesign.co.uk 1.69%
bhf.org.uk 1.2%
dentalartimplantclinic.co.uk 0.81%
evodental.com 0.77%
dexcom.com 0.73%
yorktest.com -0.88%
kinetikwellbeing.com -0.89%
hearingnow.co.uk -0.92%
pharmacy2u.co.uk -1.09%
invisalign.co.uk -1.19%

Copyright © Adthena. All rights reserved.

Invisalign.co.uk and Pharmacy2U.co.uk saw notable declines, while Dental by Design and BHF.org.uk experienced significant click share growth.

Campaign Efficiency

UK Healthcare & Medical Biotech / Medical Equipment Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date andmedicalshop.com intushealthcare.com steezia.co.uk medisave.co.uk cpap.co.uk checkmybodyhealth.com med-fit.store brivelle.co.uk yorktest.com pharmacy2u.co.uk
2025/05/01 4.27% 4.68% 1.39% 4.32% 2.47% 2.64% 3.38% 3.08% 3.26% 6.61%
2025/05/02 5.02% 4.53% 1.79% 4.12% 2.53% 2.68% 3.01% 3.37% 3.71% 6.23%
2025/05/03 5.51% 3.9% 1.86% 4.77% 2.61% 2.63% 2.24% 3.01% 2.31% 5.96%
2025/05/04 5.86% 3.55% 2% 4.26% 2.34% 2.76% 3.1% 2.43% 3.38% 4.44%
2025/05/05 4.53% 4.81% 2.35% 3.74% 2.6% 2.52% 2.07% 2.69% 2.91% 4.62%
2025/05/06 4.89% 3.52% 1.77% 3.81% 2.41% 2.83% 3.34% 2.92% 2.73% 3.83%
2025/05/07 4.74% 3.22% 2.91% 3.54% 2.61% 2.5% 2.65% 2.6% 2.52% 2.49%
2025/05/08 0.98% 4.05% 3.12% 2.21% 2.38% 2.51% 2.93% 2.58% 3.12% 2.87%
2025/05/09 1.26% 2.82% 3.49% 2.28% 1.47% 2.64% 3.25% 2.31% 3.16% 2.19%
2025/05/10 5.88% 3.8% 2.68% 4.06% 1.94% 2.72% 3.02% 2.24% 3.04% 2.06%
2025/05/11 5.3% 4.91% 1.66% 3.09% 1.98% 2.57% 3.3% 2.9% 2.94% 1.77%
2025/05/12 5.63% 4.59% 1.97% 4.31% 2.14% 2.14% 3.07% 2.52% 2.45% 2.14%
2025/05/13 1.77% 4.69% 1.93% 3.05% 2.17% 3.1% 3.39% 2.43% 2.89% 2.03%
2025/05/14 1.51% 3.95% 2.06% 2.81% 2.02% 3.47% 1.85% 2.77% 3.34% 2.57%
2025/05/15 1.79% 3.52% 2.64% 2.72% 2.41% 3.09% 2.48% 2.04% 2.32% 3.73%
2025/05/16 1.05% 2.89% 2.11% 2.19% 1.96% 3.23% 2.39% 1.82% 2.4% 2.92%
2025/05/17 3.65% 3.33% 2.79% 3.07% 2.01% 2.16% 1.84% 1.69% 1.61% 1.89%
2025/05/18 5.56% 4.96% 2.4% 3.31% 2.14% 2.76% 1.05% 2.08% 2.19% 1.18%
2025/05/19 4.54% 1.32% 2.02% 3.62% 1.03% 2.68% 3.19% 1.4% 2.12% 2.01%
2025/05/20 3.88% 1.84% 2.78% 3.66% 1.21% 2.23% 2.56% 2.02% 1.75% 2.1%
2025/05/21 3.88% 4.14% 2.76% 3.85% 1.83% 3.02% 1.45% 1.94% 2.05% 3.8%
2025/05/22 1.61% 3.48% 4.28% 2.42% 1.89% 2.6% 2.29% 2.94% 1.89% 2.95%
2025/05/23 1.03% 4.22% 5.33% 1.72% 1.25% 3.26% 3.15% 1.96% 2.27% 1.94%
2025/05/24 4.24% 3.73% 3.82% 3.09% 1.34% 2.5% 2.06% 2.14% 2.06% 0.68%
2025/05/25 5.38% 4.19% 4.04% 2.84% 1.4% 3.18% 1.09% 1.75% 2.14% 0.95%
2025/05/26 4.86% 3.33% 3.26% 2.45% 1.28% 3.39% 2.03% 2.3% 2.16% 0.84%
2025/05/27 1.13% 3.67% 2.82% 1.81% 1.95% 3.08% 3.46% 2% 2.49% 1.74%
2025/05/28 0.97% 3.19% 2.17% 2.16% 1.47% 2.6% 3.73% 2.47% 2.04% 1.34%
2025/05/29 1.28% 5.08% 2.39% 2.29% 2.49% 3.17% 3.66% 2.32% 2.34% 1.25%
2025/05/30 1.63% 5.74% 2.44% 2.15% 3.12% 2.95% 0.97% 1.62% 1.96% 0.36%
2025/05/31 6.22% 4.47% 3.69% 3.08% 2.78% 2.12% 1.65% 1.54% 1.42% 0.36%

Copyright © Adthena. All rights reserved.

In May 2025, andmedicalshop.com saw fluctuating impressions, peaking at 6.22% on the 31st. Intushealthcare.com maintained a steady presence, while steezia.co.uk surged mid-month. Pharmacy2u.co.uk started strong but declined, ending at 0.36%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Biotech / Medical Equipment

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Invisible Hearing Aids https://www.bootshearingcare.com

    Buy Now Pay Later — The UK's most trusted hearingcare brand with years of experience caring for hearing health. We'll tailor...

  2. 2
    Tests Up To 1350 Trigger Items | Sensitivity Tests From £16 https://uk.checkmybodyhealth.com › intolerance › test

    Get a detailed report and advice to improve your well-being with Check My Body Health. Feeling a certain way after eating? Test your sensitivities & intolerances today.

  3. 3
    Allergy Testing https://www.thermofisher.com › respiratory › allergy

    It's time to test — Four reasons to put your patients' symptoms to the test in primary care. Read the listicle. Curious how ImmunoCAP testing can aid in respiratory allergy...

  4. 4
    Skin Tags Removal - Using Safe & Quick Methods https://www.villagepharmacycharlton.co.uk › skin

    We Offer Safe and Quick Methods for Moles, Skin Tags, & Wart Removal In Southeast London

  5. 5
    Prices: How Much Do Hearing Aids Cost? - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Boots Hearingcare stands out with its “Invisible Hearing Aids” ad, emphasizing trust and tailored care. Check My Body Health offers comprehensive sensitivity tests, while Thermo Fisher promotes allergy testing for respiratory issues. Village Pharmacy Charlton highlights safe skin tag removal, and Which? provides insights on hearing aid costs.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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