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UK Healthcare & Medical Medicines - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Medicines category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Healthcare & Medical Medicines brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
pharmacyonline.co.uk 8.93
numan.com 7.65
myjuniper.co.uk 6.38
chemist-4-u.com 6.3
hollandandbarrett.com 5.81
vitabiotics.com 5.4
british-supplements.net 4.5
healthexpress.co.uk 3.71
pharmica.uk 3.64
ebay.co.uk 3.58
others 44.1

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, “others” dominate with 44.1% click share. Pharmacyonline.co.uk leads individual advertisers at 8.93%, followed by Numan.com at 7.65%.

Market Exposure

Share of Spend for the top 10 UK Healthcare & Medical Medicines brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date pharmacyonline.co.uk numan.com myjuniper.co.uk healthexpress.co.uk kingspharmacyonline.com mylondonpharmacy.co.uk chemist-4-u.com pharmica.uk welzo.com iqdoctor.co.uk
2025/05/01 22.35% 10.5% 9.46% 7.58% 7.1% 0.41% 1.27% 2.13% 2.51% 4.21%
2025/05/02 20.99% 14.38% 11.84% 6.04% 8.74% 0.24% 1.79% 2.24% 2.47% 2.87%
2025/05/03 20.57% 9.2% 9.39% 7.93% 8.54% 0.13% 2.02% 2.02% 1.35% 5.31%
2025/05/04 18.83% 7.39% 10.52% 4.13% 9.58% 1.63% 4.74% 2.48% 2.91% 1.62%
2025/05/05 21.16% 9.18% 10.22% 7.2% 7.88% 1.41% 3.52% 2.09% 1.36% 3.02%
2025/05/06 20.08% 10.19% 11.8% 4.9% 6.62% 0.4% 5.01% 2.31% 2.82% 1.81%
2025/05/07 9.5% 8.69% 10.05% 9.48% 12.87% 2.17% 4.55% 2.54% 4.61% 1.63%
2025/05/08 10.25% 13.06% 13.79% 6.46% 7.83% 2.04% 3.68% 3.31% 2.82% 0.24%
2025/05/09 26.08% 6.36% 10.61% 6.28% 9.15% 0.52% 5.16% 3.26% 3.03% 0.18%
2025/05/10 25.37% 9.35% 11.15% 3.47% 8.78% 1.35% 5.8% 3.23% 4.34% 0.06%
2025/05/11 21.18% 8.52% 10.25% 6.63% 10.32% 3.8% 7.81% 2.57% 2.69% 0.2%
2025/05/12 19.96% 15.33% 13.4% 2.88% 9.34% 5.04% 5.01% 3.03% 1.3% 0.09%
2025/05/13 20.64% 15.1% 13.04% 5.77% 7.27% 0.26% 3.96% 2.9% 3.47% 0.26%
2025/05/14 21.05% 10.35% 13.62% 3.64% 11.21% 4.14% 2.95% 2.62% 4% 1.18%
2025/05/15 24.41% 14.27% 11.06% 3.87% 10.41% 0.53% 5.44% 2.72% 4.54% 0.13%
2025/05/16 18.42% 14.69% 15.95% 2.41% 5.45% 0.31% 4.16% 3.17% 4.4% 1.23%
2025/05/17 25.18% 6.59% 13.66% 2.2% 9.35% 7.74% 1.36% 1.81% 5.87% 1.26%
2025/05/18 20.9% 12.33% 0.13% 4.14% 5.39% 2.65% 2.05% 2.93% 6.13% 3.7%
2025/05/19 14.5% 15.92% 13.85% 3.59% 8.43% 2.94% 1.13% 2.42% 1.75% 2.67%
2025/05/20 14.97% 15.69% 18.23% 1.39% 8.97% 2.46% 2.62% 3.01% 6.15% 0.24%
2025/05/21 17.38% 15.54% 15.98% 5.83% 6.04% 2.16% 6.48% 2.85% 1.13% 1.6%
2025/05/22 17.86% 13.73% 12.3% 8.5% 7.31% 5.89% 4.07% 2.61% 2.3% 5.05%
2025/05/23 14.51% 17.2% 13.71% 7.22% 8.89% 2.86% 6.24% 1.84% 0.74% 4.68%
2025/05/24 8.82% 17.73% 11.34% 11.84% 6.07% 1.29% 9.62% 2.06% 2.99% 5.19%
2025/05/25 0% 18.9% 12.95% 12% 7.44% 4.7% 8.62% 1.99% 1.28% 5.8%
2025/05/26 0% 19.2% 14.42% 11.62% 7.1% 7.94% 7.61% 0.96% 0.6% 3.48%
2025/05/27 7.08% 24.61% 13.94% 12.48% 5.21% 3.85% 1.35% 1.63% 1.08% 2.37%
2025/05/28 20.74% 13.76% 13.1% 10.96% 7.32% 6.34% 1.45% 2.15% 0.77% 1.19%
2025/05/29 20.08% 18.23% 11.88% 10.44% 4.77% 3.11% 1.26% 2.18% 1.93% 1.04%
2025/05/30 18.5% 19.33% 14.49% 9.5% 4.6% 4.31% 1.14% 2.41% 1.26% 0.34%
2025/05/31 17.69% 15.61% 13.09% 11.38% 9.06% 2.63% 1.59% 1.56% 0.77% 0.17%

Copyright © Adthena. All rights reserved.

Pharmacyonline.co.uk led May with fluctuating spend, peaking mid-month. Numan.com steadily increased, while Myjuniper.co.uk maintained consistency. Healthexpress.co.uk and Kingspharmacyonline.com showed varied trends. Mylondonpharmacy.co.uk and Chemist-4-u.com had modest shares. Pharmica.uk and Welzo.com remained stable, with Iqdoctor.co.uk trailing.

Market Exposure

Competitor Count for UK Healthcare & Medical Medicines

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 379
2025/05/02 372
2025/05/03 386
2025/05/04 385
2025/05/05 410
2025/05/06 364
2025/05/07 385
2025/05/08 396
2025/05/09 396
2025/05/10 389
2025/05/11 416
2025/05/12 379
2025/05/13 378
2025/05/14 393
2025/05/15 389
2025/05/16 382
2025/05/17 355
2025/05/18 373
2025/05/19 368
2025/05/20 353
2025/05/21 354
2025/05/22 355
2025/05/23 345
2025/05/24 343
2025/05/25 359
2025/05/26 336
2025/05/27 359
2025/05/28 332
2025/05/29 345
2025/05/30 334
2025/05/31 343

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers fluctuated, peaking at 416 on May 11. The month concluded with 343 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Healthcare & Medical Medicines

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
numan.com 3.93%
healthexpress.co.uk 1.98%
myjuniper.co.uk 0.96%
iqdoctor.co.uk 0.9%
hollandandbarrett.com 0.82%
vitabiotics.com -0.76%
superdrug.com -0.83%
chemist-4-u.com -1%
ebay.co.uk -1.28%
pharmacyonline.co.uk -2.47%

Copyright © Adthena. All rights reserved.

Numan.com surged with a 3.93% click share increase, while pharmacyonline.co.uk dropped by 2.47%. Healthexpress.co.uk also rose by 1.98%.

Campaign Efficiency

UK Healthcare & Medical Medicines Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date pharmacyonline.co.uk numan.com myjuniper.co.uk hollandandbarrett.com healthexpress.co.uk british-supplements.net chemist-4-u.com kingspharmacyonline.com vitabiotics.com pharmica.uk
2025/05/01 10.76% 6.06% 6.11% 3.9% 5.39% 3.62% 3.78% 4.35% 3.67% 3.74%
2025/05/02 12.23% 7.39% 7.01% 4.93% 4.02% 4.77% 4.6% 4.48% 3.75% 3.73%
2025/05/03 10.76% 5.22% 5.63% 5.75% 4.99% 5.19% 4.33% 4.19% 4.05% 3.07%
2025/05/04 9.19% 3.87% 5.85% 5.58% 2.97% 4.61% 6.26% 4.2% 4.29% 3.58%
2025/05/05 11.23% 5.42% 5.99% 5.04% 4.49% 4.95% 5.44% 3.85% 3.55% 3.14%
2025/05/06 10.07% 5.58% 6.9% 4.66% 3.36% 4.65% 6.07% 3.61% 3.76% 3.42%
2025/05/07 4.1% 6.21% 6.35% 4.4% 4.92% 4.99% 6.85% 5.7% 4.37% 3.83%
2025/05/08 7.01% 7.18% 6.95% 4.25% 4.25% 5.24% 5.45% 3.72% 4.15% 4.02%
2025/05/09 13.69% 4.49% 6.27% 4.22% 3.78% 5.6% 6.57% 4.39% 3.63% 3.95%
2025/05/10 12.49% 5.49% 6.47% 4.92% 2.21% 5.68% 6.35% 3.95% 3.36% 3.61%
2025/05/11 11.08% 5.23% 6.21% 4.07% 3.76% 5.15% 7.18% 4.64% 3.54% 3.33%
2025/05/12 9.53% 8.48% 7.8% 4.15% 2.23% 4.31% 6.52% 4.53% 3.24% 4.06%
2025/05/13 11.4% 8.55% 8.05% 4.1% 3.03% 4.09% 6.71% 3.58% 3.2% 3.76%
2025/05/14 10.9% 6.04% 8.04% 4.23% 2.23% 4.76% 6.64% 4.83% 3.73% 3.38%
2025/05/15 13.44% 7.28% 7.26% 3.98% 2.31% 3.64% 8.42% 4.91% 2.9% 3.65%
2025/05/16 10.3% 7.59% 9.2% 4.46% 1.89% 5.08% 7.07% 3.4% 3.55% 4.07%
2025/05/17 13.56% 4.04% 9.05% 4.49% 1.48% 4.45% 4.72% 4.61% 3.83% 3.17%
2025/05/18 10.74% 6.42% 0.11% 4.2% 2.35% 4.59% 6.49% 2.87% 4.29% 3.67%
2025/05/19 8.35% 9.35% 8.5% 2.94% 2.63% 4.46% 3.71% 4.14% 3.17% 3.85%
2025/05/20 8.5% 9.21% 11.22% 4.09% 1.48% 4.6% 4.71% 4.13% 3.54% 4.56%
2025/05/21 10.1% 8.61% 9.37% 5.58% 4.17% 5.16% 6.18% 3.36% 3.22% 3.86%
2025/05/22 10.19% 8.53% 8.08% 4.43% 5.77% 4.72% 5.87% 3.41% 3.59% 3.76%
2025/05/23 8.62% 10.29% 8.97% 4.65% 4.21% 5.55% 6.97% 4.11% 3.71% 3.09%
2025/05/24 5.29% 10.82% 7.21% 5.84% 6.6% 5.16% 8.21% 3.16% 3.3% 2.84%
2025/05/25 0% 11.17% 8.36% 5.52% 7.38% 5.44% 7.89% 3.78% 3.3% 2.91%
2025/05/26 0% 11.01% 9.16% 5.46% 7.04% 5.76% 7.57% 3.25% 3.34% 1.9%
2025/05/27 3.55% 14.14% 9.02% 5.66% 7.83% 4.26% 3.93% 2.83% 2.93% 2.5%
2025/05/28 11.82% 8.71% 8.81% 4.9% 6.57% 4.28% 4.35% 3.37% 3.56% 3.24%
2025/05/29 11.9% 10.1% 7.63% 6.13% 6.01% 4.88% 4.15% 2.32% 3.29% 3.02%
2025/05/30 11.18% 11.25% 9.05% 5.57% 5.55% 5.18% 3.39% 2.52% 3.19% 3.56%
2025/05/31 9.02% 8.6% 8.35% 6.69% 6.57% 4.66% 4.44% 4.23% 3.51% 2.74%

Copyright © Adthena. All rights reserved.

In May 2025, pharmacyonline.co.uk saw fluctuating impressions, peaking mid-month. Numan.com steadily rose, ending strong. Myjuniper.co.uk and hollandandbarrett.com showed consistent growth. Healthexpress.co.uk surged late month, while others remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Healthcare & Medical Medicines

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    No Fillers, No Binders https://www.british-supplements.net › british › supplements

    Pure Active Ingredients — We Offer Clean Products With No Fillers, Binders, & Nasty Extras. Buy Clean...

  2. 2
    Best 5 NMN Supplements 2025 - Don't Waste Your Money https://www.clinical-reviews.com

    Looking For An Energy or Focus Boost? See The Best NMN Brand Here. Sponsored by Bettervits

  3. 3
    Now £125, Was £189 - Full Program From £125 https://www.myjuniper.co.uk › weight-loss › treatment

    Juniper members were 4.5x more likely to lose significant weight. Peer reviewed program. Now £125, Was £189. Experience Juniper's difference...

  4. 4
    Was £209, Now £125 https://www.numan.com › weight-loss-uk › obesity-program

    Obesity Treatment From £125 — Programme combines clinical guidance, lifestyle coaching, and treatment for weight loss. Numan’s effective programme is associated with more weight loss than medication alone.

  5. 5
    Morning After Pill Only £17.99 - Same Day Discreet Delivery https://www.pharmica.uk

    Buy Emergency Contraception Online. Free, Fast Prescription. Prevent Pregnancy Tablet. Lowest UK Price Guarantee. Trusted UK Pharmacy. Buy...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. British Supplements champions purity with “No Fillers, No Binders,” emphasizing clean products. Clinical Reviews entices with top NMN supplements for energy and focus, backed by Bettervits. MyJuniper and Numan offer transformative weight-loss programs, highlighting affordability and effectiveness. Pharmica ensures peace of mind with discreet, low-cost emergency contraception. Each ad weaves a unique story, resonating with diverse consumer needs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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