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UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
disneylandparis.com 14.13
wbstudiotour.co.uk 12.66
altontowers.com 10.09
disneyholidays.co.uk 8.32
loveholidays.com 6.52
londoneye.com 6.07
haven.com 5.74
hollywoodbowl.co.uk 4.46
attractiontickets.com 3.74
escape-london.co.uk 2.39
others 25.88

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Disneylandparis.com leads with 14.13% click share, followed by wbstudiotour.co.uk at 12.66%. Others collectively hold 25.88%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date loveholidays.com disneylandparis.com attractiontickets.com haven.com disneyholidays.co.uk escape-london.co.uk wbstudiotour.co.uk londoneye.com london-tickets.co.uk attractiontix.co.uk
2025/04/01 14.04% 14.79% 8.71% 3.36% 11.27% 2.73% 2.41% 4.73% 4.6% 7.39%
2025/04/02 12.06% 16.06% 9.04% 3.38% 15.6% 1.14% 2.57% 5.11% 2.95% 6.64%
2025/04/03 10.32% 13.22% 4.43% 4.24% 14.75% 6.42% 3.49% 4.74% 2.03% 4.06%
2025/04/04 11.85% 14.18% 6.99% 3.65% 13.28% 4.82% 2.67% 3.87% 2.8% 3.3%
2025/04/05 15.46% 16.56% 7.79% 3.43% 12.75% 1.06% 4.06% 2.1% 1.65% 4.47%
2025/04/06 15.21% 15.82% 11.26% 4.61% 11.18% 1.69% 4.01% 3.17% 2.43% 5.17%
2025/04/07 12.56% 16.69% 6.59% 3.93% 15.09% 1.45% 4.13% 6.12% 3.51% 5.03%
2025/04/08 12.54% 13.24% 9.37% 3.43% 11.69% 3.81% 4.88% 4.42% 1.89% 6.52%
2025/04/09 11.49% 15.66% 6.87% 4.04% 13.08% 4.19% 4.47% 4.93% 1.83% 4.76%
2025/04/10 12.32% 11.15% 9.87% 4.22% 12.39% 2.16% 4.62% 3.33% 3.08% 6.86%
2025/04/11 10.05% 13.63% 6.15% 5.52% 14.75% 3.6% 3.5% 4.88% 2.91% 4.29%
2025/04/12 15.9% 15.53% 6.72% 5.3% 10.71% 2.77% 4.03% 4.4% 4.25% 4.88%
2025/04/13 15.04% 20.92% 6.04% 5.02% 11.39% 0% 2.69% 6.7% 4.88% 3.68%
2025/04/14 10.75% 14.45% 9.05% 4.79% 11.25% 2.64% 2.71% 5.87% 3.01% 3.99%
2025/04/15 14.14% 17.47% 7.49% 5.92% 10.78% 0.53% 2.53% 3.78% 5.29% 2.92%
2025/04/16 11.14% 15.87% 5.46% 5.36% 10.43% 3.13% 2.52% 7.29% 5.48% 2.07%
2025/04/17 14.44% 17.97% 7.16% 5.7% 10.9% 1.49% 3.37% 4.71% 4.31% 3.78%
2025/04/18 8.06% 20.41% 6.22% 5.61% 11.23% 0% 1.49% 4.57% 3.26% 3.4%
2025/04/19 15.35% 15.63% 4.85% 5.31% 9.2% 3.11% 2.72% 4.94% 2.51% 3.89%
2025/04/20 15.63% 15.64% 6.31% 5.22% 9.1% 2.15% 4.62% 7.18% 3.39% 4.83%
2025/04/21 17.79% 13.19% 7.84% 5.37% 11.32% 3.34% 2.56% 4.49% 2.89% 5.67%
2025/04/22 15.37% 13.89% 8.02% 6.03% 10.43% 2.48% 3.04% 5.22% 2.36% 5.97%
2025/04/23 17.46% 14.41% 7.69% 4.74% 13.16% 3.57% 2.08% 3.32% 3.82% 5.61%
2025/04/24 13.68% 13.65% 6.34% 4.38% 10.46% 5.83% 3.43% 1.47% 3.77% 3.11%
2025/04/25 15.01% 14.13% 4.51% 4.65% 10.62% 4.02% 3.42% 3.38% 3.53% 1.55%
2025/04/26 16.76% 11.71% 5.5% 5.22% 9.37% 5.22% 3.49% 3.65% 3.03% 2.12%
2025/04/27 15.14% 13.92% 4.5% 4.85% 8.76% 5.53% 1.96% 4.63% 3.27% 2.48%
2025/04/28 14.23% 14.08% 5.46% 5.67% 11% 4.58% 3.14% 1.82% 3.28% 1.27%
2025/04/29 13.32% 12.48% 6.08% 6.13% 5.51% 6.19% 4.59% 3.04% 1.89% 2.61%
2025/04/30 14.74% 12.63% 5.55% 5.48% 5.36% 3.86% 3.2% 2.05% 2.04% 1.61%

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April 2025 saw dynamic shifts in PPC spend share. Loveholidays.com fluctuated, peaking mid-month. Disneylandparis.com led with a strong finish. Attractiontickets.com and haven.com showed steady growth, while disneyholidays.co.uk declined.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 152
2025/04/02 153
2025/04/03 159
2025/04/04 150
2025/04/05 148
2025/04/06 156
2025/04/07 148
2025/04/08 154
2025/04/09 137
2025/04/10 162
2025/04/11 154
2025/04/12 147
2025/04/13 135
2025/04/14 137
2025/04/15 135
2025/04/16 143
2025/04/17 146
2025/04/18 137
2025/04/19 148
2025/04/20 142
2025/04/21 136
2025/04/22 152
2025/04/23 136
2025/04/24 162
2025/04/25 159
2025/04/26 153
2025/04/27 155
2025/04/28 150
2025/04/29 160
2025/04/30 159

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April saw fluctuating advertiser numbers, peaking at 162 on the 10th and 24th. The month concluded with 159 advertisers, indicating a stable finish.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
haven.com 1.91%
loveholidays.com 1.58%
disneylandparis.com 0.87%
escape-london.co.uk 0.7%
legoland.co.uk 0.64%
londoneye.com -0.88%
draytonmanor.co.uk -1.02%
wbstudiotour.co.uk -1.56%
disneyholidays.co.uk -1.97%
altontowers.com -2.83%

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Loveholidays.com and haven.com saw the largest click share gains, while altontowers.com and disneyholidays.co.uk experienced the biggest declines.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date loveholidays.com disneylandparis.com wbstudiotour.co.uk attractiontickets.com disneyholidays.co.uk altontowers.com haven.com london-tickets.co.uk attractiontix.co.uk londoneye.com
2025/04/01 14.35% 8.85% 5.69% 6.3% 9.74% 6.92% 2.37% 6.61% 7.13% 3.27%
2025/04/02 12.02% 8.92% 6.39% 6.42% 12.5% 6.85% 1.74% 4.59% 6.26% 3.19%
2025/04/03 10.27% 7.88% 8.3% 3.95% 12.52% 5.27% 2.47% 3.21% 4.15% 2.85%
2025/04/04 11.55% 8.73% 6.1% 5.87% 10.99% 5.96% 2.24% 3.26% 3.22% 2.19%
2025/04/05 16.52% 9.41% 8.85% 6.23% 10.88% 2.84% 2.42% 2.83% 5.66% 1.92%
2025/04/06 16.04% 10.06% 9.29% 9.45% 10.1% 0.39% 3.05% 4.16% 6.07% 2.36%
2025/04/07 12.85% 10.28% 9.88% 6.06% 14.36% 5.46% 2.66% 5.65% 5.16% 3.72%
2025/04/08 12.74% 7.73% 9.74% 7.34% 10.4% 3.11% 2.5% 3.19% 6.57% 3.24%
2025/04/09 12.01% 9.99% 9.08% 5.51% 11.61% 4.22% 2.56% 3.35% 5.37% 3.34%
2025/04/10 12.27% 6.69% 9.12% 8.29% 10.34% 4.88% 2.25% 4.74% 6.73% 2.1%
2025/04/11 9.55% 7.87% 9.19% 5.01% 12.7% 3.57% 3.35% 4.05% 4.27% 3.21%
2025/04/12 15.6% 9.53% 8.53% 5.67% 9.95% 3.39% 3.7% 6.56% 4.55% 2.78%
2025/04/13 15.75% 12.7% 7.78% 5.59% 10.75% 3.3% 3.73% 7.94% 4.37% 4.34%
2025/04/14 10.05% 8.91% 6.88% 7.09% 10.05% 5.55% 2.95% 5.16% 3.83% 4.2%
2025/04/15 13.33% 10.62% 6.81% 6.05% 9.58% 4.72% 4.16% 9.56% 2.9% 2.86%
2025/04/16 10.84% 10.15% 6.49% 4.42% 9.19% 4.25% 3.17% 8.78% 1.86% 4.47%
2025/04/17 15.17% 11.8% 7.82% 5.86% 10.03% 0.82% 3.93% 6.56% 3.62% 3.38%
2025/04/18 8.38% 14.98% 4.33% 4.86% 11.06% 1.36% 3.73% 5.27% 3.67% 3.72%
2025/04/19 16.35% 10.46% 6.22% 4.47% 8.4% 1.74% 3.81% 3.85% 4.24% 3.25%
2025/04/20 15.77% 10.22% 9.52% 5.33% 8.2% 5.26% 3.62% 5.09% 4.98% 4.22%
2025/04/21 18.16% 9.08% 6.76% 7.27% 10.7% 1.51% 4.15% 4.27% 5.88% 3.17%
2025/04/22 16.14% 8.69% 6.8% 6.6% 9.28% 1.25% 4.73% 3.64% 7.84% 3.72%
2025/04/23 18.15% 9.55% 5.15% 6.49% 11.47% 0.86% 3.6% 6.34% 6.21% 2.5%
2025/04/24 13.89% 8.17% 7.62% 4.91% 8.6% 2.36% 3.01% 5.42% 2.84% 0.89%
2025/04/25 14.36% 8.98% 7.69% 3.53% 9.04% 4.95% 3.42% 5.08% 1.39% 2.12%
2025/04/26 17.01% 7.51% 7.4% 4.41% 8.06% 5.44% 3.89% 4.5% 2.02% 2.57%
2025/04/27 14.81% 9.06% 5.07% 3.72% 7.16% 4.23% 3.76% 4.77% 2.59% 3.02%
2025/04/28 13.78% 9.22% 7.01% 4.36% 9.06% 3.96% 4.18% 4.53% 1.3% 1.25%
2025/04/29 12.6% 7.69% 10% 4.92% 4.81% 5.3% 4.68% 3.09% 2.4% 2.34%
2025/04/30 14.7% 7.82% 7.57% 4.54% 4.35% 4.31% 4.13% 3.27% 1.52% 1.44%

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In April 2025, loveholidays.com led with fluctuating impressions, peaking mid-month. Disneylandparis.com and wbstudiotour.co.uk showed steady growth. Attractiontickets.com and disneyholidays.co.uk experienced declines. The month ended with loveholidays.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Hotel & Ticket Packages https://www.disneylandparis.com

    Book a magical stay — Explore our packages and immerse your family in the magical world of Disney. Experience the magic of our enchanting Disney Hotels & 2 Disney Parks.

  2. 2
    Book London Attraction Tickets https://www.london-tickets.co.uk

    Get Instant Mobile Tickets — Easy booking process, 24 hrs customer support, 10% additional cashback, easy refunds. Lowest prices...

  3. 3
    Visit The London Eye https://www.londoneye.com

    Best Ticket Prices — Enjoy London From Every Angle. 360° Views From The Sky & A Boat Cruise On The Thames. Book...

  4. 4
    Disneyland Paris | Spread The Cost https://www.loveholidays.com › disneyland › holidays

    Package Holidays At Your Fingertips With Deposits from £25pp. ATOL Protected. Book Now!

  5. 5
    Harry Potter Studio Tour | Book Your 2025 Visit Today https://www.wbstudiotour.co.uk

    Plan Your 2025 Visit Now. Extra Features are included in the ticket price. Book in Advance. Visit The Great Hall, Hogwarts Castle, Diagon Alley And Many More Harry Potter Film Sets.

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In the enchanting world of PPC ads, Disneyland Paris captivates with magical hotel and ticket packages, while London Tickets entices with instant mobile tickets and cashback. The London Eye offers breathtaking 360° views, Loveholidays spreads costs for Disneyland trips, and the Harry Potter Studio Tour invites fans to explore iconic film sets.

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