Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 8.35101867572 |
| 91.6489813243 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 59 |
| 41 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| headout.com | 15.52 |
| disneylandparis.com | 12.81 |
| viator.com | 12.54 |
| tiqets.com | 7.11 |
| londoneye.com | 6.94 |
| klook.com | 3.83 |
| lovetovisit.com | 3.62 |
| hellotickets.com | 3.16 |
| picniq.co.uk | 3.03 |
| disneyholidays.co.uk | 2.88 |
| others | 28.56 |
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In the competitive landscape of Google PPC for hospitality, “others” dominate with 28.56% click share, while headout.com leads individual domains at 15.52%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | headout.com | disneylandparis.com | tiqets.com | londoneye.com | klook.com | picniq.co.uk | lovetovisit.com | gocity.com | hellotickets.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 13.21% | 20.37% | 8.33% | 11.54% | 7.36% | 4.47% | 1.5% | 2.76% | 2.96% | 2.12% |
| 2026/03/02 | 12.31% | 18.01% | 8.36% | 11.98% | 6.65% | 2.73% | 5.17% | 2.86% | 3.41% | 1.93% |
| 2026/03/03 | 12.09% | 18.85% | 10.17% | 9.07% | 6.98% | 2.76% | 3.79% | 2.6% | 6.18% | 1.53% |
| 2026/03/04 | 11.92% | 16.71% | 13.05% | 8.02% | 6.25% | 1.94% | 2.77% | 2.27% | 4.89% | 1.32% |
| 2026/03/05 | 13.04% | 18.19% | 8.04% | 10.1% | 7.29% | 2.61% | 2.96% | 2.42% | 3.63% | 2.27% |
| 2026/03/06 | 13.82% | 16.43% | 8.92% | 8.19% | 9.09% | 2.94% | 4.31% | 3.28% | 4.2% | 4.11% |
| 2026/03/07 | 12.36% | 17.92% | 12.03% | 7.31% | 6.5% | 2.26% | 1.31% | 4.26% | 2.78% | 5.1% |
| 2026/03/08 | 11.3% | 16.74% | 10.04% | 8.69% | 6.69% | 2.47% | 4.09% | 4.83% | 2.05% | 3.53% |
| 2026/03/09 | 11.7% | 18.59% | 10.63% | 10.3% | 4.39% | 3.15% | 3.09% | 6.18% | 3.39% | 5.32% |
| 2026/03/10 | 13.18% | 17.88% | 9.04% | 8.65% | 8.7% | 3.17% | 2.89% | 5.43% | 1.43% | 3.95% |
| 2026/03/11 | 13.56% | 19.02% | 10.58% | 8.89% | 5.34% | 6.43% | 0.9% | 4.16% | 1.54% | 3.94% |
| 2026/03/12 | 11.96% | 16.03% | 11.26% | 10.18% | 6.04% | 3.76% | 4.39% | 4.74% | 1.62% | 4.1% |
| 2026/03/13 | 11.84% | 16.43% | 11.59% | 8.43% | 7.86% | 3.78% | 1.11% | 3.97% | 2.13% | 6.04% |
| 2026/03/14 | 17.16% | 17.66% | 10.02% | 6.81% | 3.99% | 5.09% | 3.22% | 4.1% | 3.23% | 3.09% |
| 2026/03/15 | 17.58% | 19.43% | 6.52% | 7.81% | 5.59% | 6.09% | 1.26% | 3.46% | 1.83% | 2.23% |
| 2026/03/16 | 14.46% | 19.02% | 8.77% | 7.93% | 6.55% | 3.92% | 4.71% | 6.07% | 2.28% | 2.98% |
| 2026/03/17 | 13.17% | 20.66% | 11.65% | 7.31% | 5.3% | 4.73% | 1.62% | 4.05% | 2.27% | 4.44% |
| 2026/03/18 | 15.23% | 20.05% | 8.36% | 6.81% | 4.68% | 6.31% | 1.9% | 4.84% | 1.45% | 3.31% |
| 2026/03/19 | 15.57% | 15.88% | 12.7% | 7.39% | 5.48% | 4.15% | 2.43% | 3.37% | 1.04% | 3.34% |
| 2026/03/20 | 17.02% | 20.89% | 8.88% | 8.14% | 3.19% | 4.75% | 4.99% | 4.18% | 1.54% | 2.68% |
| 2026/03/21 | 14.92% | 20.75% | 7.58% | 7.67% | 3.86% | 4.35% | 5.68% | 4.72% | 3.17% | 4.49% |
| 2026/03/22 | 15.65% | 17.72% | 6.82% | 5.65% | 4.54% | 4.25% | 3.73% | 4.48% | 2.92% | 4.12% |
| 2026/03/23 | 15.64% | 16.81% | 11.03% | 9.24% | 3.29% | 2.97% | 4.55% | 4.69% | 2.08% | 3.73% |
| 2026/03/24 | 13.15% | 20.77% | 11.59% | 7.28% | 5.28% | 4.79% | 1.61% | 4.03% | 2.26% | 4.43% |
| 2026/03/25 | 16.19% | 18.97% | 9.49% | 8.46% | 7.89% | 4.59% | 2.86% | 3.31% | 1.89% | 2.46% |
| 2026/03/26 | 16.25% | 18.56% | 7.81% | 10.74% | 6.92% | 2.56% | 5.68% | 4.69% | 1.67% | 2.28% |
| 2026/03/27 | 15.5% | 18.46% | 9.21% | 9.95% | 8.2% | 1.78% | 4.7% | 4.42% | 1.84% | 3.26% |
| 2026/03/28 | 16.89% | 18.94% | 8.44% | 8.51% | 6.79% | 3.83% | 4.09% | 3.68% | 2.16% | 2.97% |
| 2026/03/29 | 18.7% | 18.19% | 5.67% | 8.06% | 2.67% | 4.01% | 5.6% | 4.58% | 4.81% | 3.19% |
| 2026/03/30 | 18.81% | 18.08% | 7.72% | 8.09% | 3.6% | 8.08% | 4.81% | 4.2% | 2.75% | 2.09% |
| 2026/03/31 | 17.73% | 16.88% | 8.2% | 8.17% | 6.82% | 5.2% | 3.47% | 3.44% | 2.65% | 1.82% |
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Viator’s spend share fluctuated, peaking at 18.81% on March 30. Headout led with 20.89% on March 20. Disneyland Paris saw a high of 13.05% on March 4. Tiqets and London Eye had modest shares, while Klook and Picniq showed varied trends. March ended with Headout leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 153 |
| 2026/03/02 | 151 |
| 2026/03/03 | 160 |
| 2026/03/04 | 165 |
| 2026/03/05 | 154 |
| 2026/03/06 | 149 |
| 2026/03/07 | 154 |
| 2026/03/08 | 164 |
| 2026/03/09 | 161 |
| 2026/03/10 | 151 |
| 2026/03/11 | 149 |
| 2026/03/12 | 168 |
| 2026/03/13 | 153 |
| 2026/03/14 | 145 |
| 2026/03/15 | 148 |
| 2026/03/16 | 146 |
| 2026/03/17 | 153 |
| 2026/03/18 | 158 |
| 2026/03/19 | 147 |
| 2026/03/20 | 149 |
| 2026/03/21 | 142 |
| 2026/03/22 | 146 |
| 2026/03/23 | 146 |
| 2026/03/24 | 153 |
| 2026/03/25 | 140 |
| 2026/03/26 | 133 |
| 2026/03/27 | 141 |
| 2026/03/28 | 140 |
| 2026/03/29 | 132 |
| 2026/03/30 | 137 |
| 2026/03/31 | 136 |
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March began with 153 advertisers, peaking at 168 mid-month. A decline followed, ending at 136.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Viator.com surged with a 2.97% click share increase, while disneylandparis.com faced a 1.81% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | viator.com | headout.com | tiqets.com | klook.com | picniq.co.uk | disneylandparis.com | lovetovisit.com | londoneye.com | gocity.com | hellotickets.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 16.73% | 22.81% | 13.07% | 4.96% | 1.32% | 3.52% | 3.32% | 3.71% | 2.65% | 2.76% |
| 2026/03/02 | 16.83% | 21.25% | 12.26% | 3.4% | 4.49% | 3.58% | 2.95% | 2.53% | 3.62% | 2.43% |
| 2026/03/03 | 16.46% | 21.57% | 9.47% | 2.96% | 3.28% | 4.77% | 3.31% | 3.1% | 6.56% | 1.78% |
| 2026/03/04 | 15.74% | 20.75% | 8.75% | 2.48% | 2.34% | 6.03% | 3.24% | 2.93% | 5.88% | 1.69% |
| 2026/03/05 | 17.1% | 20.63% | 10.32% | 3.45% | 2.61% | 3.75% | 3.42% | 3.18% | 3.55% | 2.79% |
| 2026/03/06 | 18.15% | 18.77% | 8.87% | 4.52% | 3.72% | 4.09% | 3.38% | 4.69% | 4.46% | 5.38% |
| 2026/03/07 | 16.33% | 20.81% | 7.88% | 2.87% | 1.16% | 5.57% | 4.54% | 3.06% | 3.02% | 6.19% |
| 2026/03/08 | 15.35% | 20.19% | 8.62% | 3.48% | 3.55% | 4.43% | 4.94% | 3.45% | 2.23% | 5.04% |
| 2026/03/09 | 15.4% | 21.86% | 10.23% | 3.99% | 2.55% | 4.51% | 6.86% | 2.08% | 3.71% | 6.3% |
| 2026/03/10 | 17.4% | 20.82% | 8.95% | 5.05% | 2.58% | 4.15% | 5.21% | 3.83% | 2.01% | 5.02% |
| 2026/03/11 | 17.55% | 21.85% | 9.58% | 6.87% | 0.7% | 4.68% | 4.44% | 2.18% | 1.94% | 4.97% |
| 2026/03/12 | 16.86% | 19.43% | 10.18% | 5.08% | 3.8% | 4.81% | 4.98% | 2.88% | 1.7% | 5.03% |
| 2026/03/13 | 16.65% | 18.83% | 8.83% | 4.35% | 0.94% | 5.36% | 3.99% | 3.95% | 2.5% | 7.24% |
| 2026/03/14 | 21.26% | 19.97% | 6.83% | 6.35% | 2.62% | 4.34% | 4.02% | 2.01% | 3.18% | 3.99% |
| 2026/03/15 | 20.95% | 21.09% | 7.6% | 6.35% | 1.01% | 3.08% | 4.04% | 2.75% | 1.89% | 2.71% |
| 2026/03/16 | 18.43% | 21.39% | 7.64% | 5.71% | 4.11% | 3.93% | 6.1% | 3.11% | 2.5% | 3.61% |
| 2026/03/17 | 17.39% | 23.33% | 7.89% | 6.12% | 1.32% | 4.93% | 3.65% | 2.8% | 2.72% | 5.12% |
| 2026/03/18 | 19.24% | 23.1% | 7.55% | 8.38% | 1.55% | 3.48% | 4.41% | 2.34% | 1.49% | 4.05% |
| 2026/03/19 | 21.2% | 19.07% | 8.34% | 5.4% | 2.06% | 5.62% | 3.35% | 2.61% | 1.05% | 3.94% |
| 2026/03/20 | 21.43% | 21.15% | 8.45% | 6.49% | 4.29% | 3.93% | 4.1% | 1.59% | 1.4% | 3.39% |
| 2026/03/21 | 17.86% | 22.84% | 7.81% | 4.73% | 4.93% | 3.54% | 4.72% | 2.34% | 3.28% | 5.38% |
| 2026/03/22 | 20.07% | 20.33% | 6.04% | 4.84% | 2.91% | 3.05% | 4.7% | 1.73% | 2.51% | 4.87% |
| 2026/03/23 | 19.68% | 18.91% | 9.09% | 3.63% | 3.91% | 4.66% | 5.4% | 1.67% | 2.44% | 4.35% |
| 2026/03/24 | 17.39% | 23.33% | 7.89% | 6.12% | 1.32% | 4.93% | 3.65% | 2.8% | 2.72% | 5.12% |
| 2026/03/25 | 20.22% | 20.66% | 9.63% | 5.29% | 2.4% | 4.23% | 3.67% | 4.08% | 2.03% | 3.08% |
| 2026/03/26 | 20.43% | 20.84% | 11.14% | 3.12% | 5.2% | 3.39% | 5.37% | 3.43% | 1.48% | 2.84% |
| 2026/03/27 | 19.64% | 20.23% | 11.05% | 2.6% | 5.1% | 3.96% | 4.99% | 3.74% | 1.89% | 3.95% |
| 2026/03/28 | 20.7% | 19.94% | 8.79% | 5.55% | 4.19% | 3.71% | 3.54% | 3.84% | 2.79% | 3.05% |
| 2026/03/29 | 22.66% | 19.41% | 8.13% | 4.19% | 6.06% | 2.34% | 4.62% | 1.32% | 4.31% | 3.67% |
| 2026/03/30 | 22.92% | 19.39% | 8.8% | 7.78% | 5.81% | 3.03% | 4.38% | 2.03% | 2.69% | 2.37% |
| 2026/03/31 | 22.71% | 19.12% | 8.14% | 6.02% | 4.01% | 3.61% | 3.51% | 3.2% | 2.47% | 2.02% |
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In March 2026, Viator’s impression share fluctuated, peaking at 22.92% on March 30. Headout maintained a strong presence, starting at 22.81% and ending at 19.12%. Tiqets saw a dip, while Klook and Picniq.co.uk showed varied trends. Disneyland Paris and LoveToVisit had moderate shares, with GoCity and HelloTickets experiencing ups and downs. The month concluded with Viator leading, followed by Headout.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue. Find A Lower Price & We'll Match It.
Live Shows, Splash Waterworlds & Unlimited Fairground Rides On All Butlin's Family Breaks. Spread The Cost Of Your Next Family Break & Pay In Installments. Book Online Today.
Enjoy a Free Ferry Crossing When You Book by 30th April 2026! Selected Arrivals. Enjoy a Magical Package Holiday to Disneyland Paris - Includes...
On Hotel Cheyenne + Ticket. 4 Adults. 4 Night/ 5 Days. On selected dates. Book your stay on-line to spend memorable moments with your family.
Low Deposits & Monthly Payments On Holidays You'll Love! Rated Excellent By Our Customers. Book Your Next City Escape Today. Choose Flexible...
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In the competitive world of amusement park promotions, five advertisers shine on Google’s SERP. Attractiontickets.com entices with value guarantees and queue-jumping perks. Butlin’s offers affordable family breaks with live shows and fairground rides. Disneyholidays.co.uk lures with magical package deals and free ferry crossings. Disneylandparis.com invites families to explore Frozen-themed adventures. Loveholidays.com captivates with low deposits and flexible payment options. Each ad uniquely appeals to family fun seekers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Hospitality Amusement Parks, Arcades & Attractions March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Hospitality Amusement Parks, Arcades & Attractions March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The UK Hospitality Amusement Parks, Arcades & Attractions March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Hospitality Amusement Parks, Arcades & Attractions March 2026 Report aggregates data from across both device types and Google Shopping.
The UK Hospitality Amusement Parks, Arcades & Attractions March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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