UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – UK

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.35101867572
91.6489813243
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 59
41
59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 24%
Navigational 1%
Seasonal 5%
Local 14%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
headout.com 15.52
disneylandparis.com 12.81
viator.com 12.54
tiqets.com 7.11
londoneye.com 6.94
klook.com 3.83
lovetovisit.com 3.62
hellotickets.com 3.16
picniq.co.uk 3.03
disneyholidays.co.uk 2.88
others 28.56
  • headout.com - 15.52%
  • disneylandparis.com - 12.81%
  • viator.com - 12.54%
  • tiqets.com - 7.11%
  • londoneye.com - 6.94%
  • klook.com - 3.83%
  • lovetovisit.com - 3.62%
  • hellotickets.com - 3.16%
  • picniq.co.uk - 3.03%
  • disneyholidays.co.uk - 2.88%
  • others - 28.56%

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In the competitive landscape of Google PPC for hospitality, “others” dominate with 28.56% click share, while headout.com leads individual domains at 15.52%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date viator.com headout.com disneylandparis.com tiqets.com londoneye.com klook.com picniq.co.uk lovetovisit.com gocity.com hellotickets.com
2026/03/01 13.21% 20.37% 8.33% 11.54% 7.36% 4.47% 1.5% 2.76% 2.96% 2.12%
2026/03/02 12.31% 18.01% 8.36% 11.98% 6.65% 2.73% 5.17% 2.86% 3.41% 1.93%
2026/03/03 12.09% 18.85% 10.17% 9.07% 6.98% 2.76% 3.79% 2.6% 6.18% 1.53%
2026/03/04 11.92% 16.71% 13.05% 8.02% 6.25% 1.94% 2.77% 2.27% 4.89% 1.32%
2026/03/05 13.04% 18.19% 8.04% 10.1% 7.29% 2.61% 2.96% 2.42% 3.63% 2.27%
2026/03/06 13.82% 16.43% 8.92% 8.19% 9.09% 2.94% 4.31% 3.28% 4.2% 4.11%
2026/03/07 12.36% 17.92% 12.03% 7.31% 6.5% 2.26% 1.31% 4.26% 2.78% 5.1%
2026/03/08 11.3% 16.74% 10.04% 8.69% 6.69% 2.47% 4.09% 4.83% 2.05% 3.53%
2026/03/09 11.7% 18.59% 10.63% 10.3% 4.39% 3.15% 3.09% 6.18% 3.39% 5.32%
2026/03/10 13.18% 17.88% 9.04% 8.65% 8.7% 3.17% 2.89% 5.43% 1.43% 3.95%
2026/03/11 13.56% 19.02% 10.58% 8.89% 5.34% 6.43% 0.9% 4.16% 1.54% 3.94%
2026/03/12 11.96% 16.03% 11.26% 10.18% 6.04% 3.76% 4.39% 4.74% 1.62% 4.1%
2026/03/13 11.84% 16.43% 11.59% 8.43% 7.86% 3.78% 1.11% 3.97% 2.13% 6.04%
2026/03/14 17.16% 17.66% 10.02% 6.81% 3.99% 5.09% 3.22% 4.1% 3.23% 3.09%
2026/03/15 17.58% 19.43% 6.52% 7.81% 5.59% 6.09% 1.26% 3.46% 1.83% 2.23%
2026/03/16 14.46% 19.02% 8.77% 7.93% 6.55% 3.92% 4.71% 6.07% 2.28% 2.98%
2026/03/17 13.17% 20.66% 11.65% 7.31% 5.3% 4.73% 1.62% 4.05% 2.27% 4.44%
2026/03/18 15.23% 20.05% 8.36% 6.81% 4.68% 6.31% 1.9% 4.84% 1.45% 3.31%
2026/03/19 15.57% 15.88% 12.7% 7.39% 5.48% 4.15% 2.43% 3.37% 1.04% 3.34%
2026/03/20 17.02% 20.89% 8.88% 8.14% 3.19% 4.75% 4.99% 4.18% 1.54% 2.68%
2026/03/21 14.92% 20.75% 7.58% 7.67% 3.86% 4.35% 5.68% 4.72% 3.17% 4.49%
2026/03/22 15.65% 17.72% 6.82% 5.65% 4.54% 4.25% 3.73% 4.48% 2.92% 4.12%
2026/03/23 15.64% 16.81% 11.03% 9.24% 3.29% 2.97% 4.55% 4.69% 2.08% 3.73%
2026/03/24 13.15% 20.77% 11.59% 7.28% 5.28% 4.79% 1.61% 4.03% 2.26% 4.43%
2026/03/25 16.19% 18.97% 9.49% 8.46% 7.89% 4.59% 2.86% 3.31% 1.89% 2.46%
2026/03/26 16.25% 18.56% 7.81% 10.74% 6.92% 2.56% 5.68% 4.69% 1.67% 2.28%
2026/03/27 15.5% 18.46% 9.21% 9.95% 8.2% 1.78% 4.7% 4.42% 1.84% 3.26%
2026/03/28 16.89% 18.94% 8.44% 8.51% 6.79% 3.83% 4.09% 3.68% 2.16% 2.97%
2026/03/29 18.7% 18.19% 5.67% 8.06% 2.67% 4.01% 5.6% 4.58% 4.81% 3.19%
2026/03/30 18.81% 18.08% 7.72% 8.09% 3.6% 8.08% 4.81% 4.2% 2.75% 2.09%
2026/03/31 17.73% 16.88% 8.2% 8.17% 6.82% 5.2% 3.47% 3.44% 2.65% 1.82%
  • viator.com
  • headout.com
  • disneylandparis.com
  • tiqets.com
  • londoneye.com
  • klook.com
  • picniq.co.uk
  • lovetovisit.com
  • gocity.com
  • hellotickets.com

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Viator’s spend share fluctuated, peaking at 18.81% on March 30. Headout led with 20.89% on March 20. Disneyland Paris saw a high of 13.05% on March 4. Tiqets and London Eye had modest shares, while Klook and Picniq showed varied trends. March ended with Headout leading.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 153
2026/03/02 151
2026/03/03 160
2026/03/04 165
2026/03/05 154
2026/03/06 149
2026/03/07 154
2026/03/08 164
2026/03/09 161
2026/03/10 151
2026/03/11 149
2026/03/12 168
2026/03/13 153
2026/03/14 145
2026/03/15 148
2026/03/16 146
2026/03/17 153
2026/03/18 158
2026/03/19 147
2026/03/20 149
2026/03/21 142
2026/03/22 146
2026/03/23 146
2026/03/24 153
2026/03/25 140
2026/03/26 133
2026/03/27 141
2026/03/28 140
2026/03/29 132
2026/03/30 137
2026/03/31 136

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March began with 153 advertisers, peaking at 168 mid-month. A decline followed, ending at 136.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
viator.com 2.97%
picniq.co.uk 0.99%
headout.com 0.79%
klook.com 0.74%
civitatis.com 0.65%
chessington.com -0.65%
disneyholidays.co.uk -0.73%
butlins.com -0.8%
londoneye.com -1.4%
disneylandparis.com -1.81%

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Viator.com surged with a 2.97% click share increase, while disneylandparis.com faced a 1.81% decline.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com headout.com tiqets.com klook.com picniq.co.uk disneylandparis.com lovetovisit.com londoneye.com gocity.com hellotickets.com
2026/03/01 16.73% 22.81% 13.07% 4.96% 1.32% 3.52% 3.32% 3.71% 2.65% 2.76%
2026/03/02 16.83% 21.25% 12.26% 3.4% 4.49% 3.58% 2.95% 2.53% 3.62% 2.43%
2026/03/03 16.46% 21.57% 9.47% 2.96% 3.28% 4.77% 3.31% 3.1% 6.56% 1.78%
2026/03/04 15.74% 20.75% 8.75% 2.48% 2.34% 6.03% 3.24% 2.93% 5.88% 1.69%
2026/03/05 17.1% 20.63% 10.32% 3.45% 2.61% 3.75% 3.42% 3.18% 3.55% 2.79%
2026/03/06 18.15% 18.77% 8.87% 4.52% 3.72% 4.09% 3.38% 4.69% 4.46% 5.38%
2026/03/07 16.33% 20.81% 7.88% 2.87% 1.16% 5.57% 4.54% 3.06% 3.02% 6.19%
2026/03/08 15.35% 20.19% 8.62% 3.48% 3.55% 4.43% 4.94% 3.45% 2.23% 5.04%
2026/03/09 15.4% 21.86% 10.23% 3.99% 2.55% 4.51% 6.86% 2.08% 3.71% 6.3%
2026/03/10 17.4% 20.82% 8.95% 5.05% 2.58% 4.15% 5.21% 3.83% 2.01% 5.02%
2026/03/11 17.55% 21.85% 9.58% 6.87% 0.7% 4.68% 4.44% 2.18% 1.94% 4.97%
2026/03/12 16.86% 19.43% 10.18% 5.08% 3.8% 4.81% 4.98% 2.88% 1.7% 5.03%
2026/03/13 16.65% 18.83% 8.83% 4.35% 0.94% 5.36% 3.99% 3.95% 2.5% 7.24%
2026/03/14 21.26% 19.97% 6.83% 6.35% 2.62% 4.34% 4.02% 2.01% 3.18% 3.99%
2026/03/15 20.95% 21.09% 7.6% 6.35% 1.01% 3.08% 4.04% 2.75% 1.89% 2.71%
2026/03/16 18.43% 21.39% 7.64% 5.71% 4.11% 3.93% 6.1% 3.11% 2.5% 3.61%
2026/03/17 17.39% 23.33% 7.89% 6.12% 1.32% 4.93% 3.65% 2.8% 2.72% 5.12%
2026/03/18 19.24% 23.1% 7.55% 8.38% 1.55% 3.48% 4.41% 2.34% 1.49% 4.05%
2026/03/19 21.2% 19.07% 8.34% 5.4% 2.06% 5.62% 3.35% 2.61% 1.05% 3.94%
2026/03/20 21.43% 21.15% 8.45% 6.49% 4.29% 3.93% 4.1% 1.59% 1.4% 3.39%
2026/03/21 17.86% 22.84% 7.81% 4.73% 4.93% 3.54% 4.72% 2.34% 3.28% 5.38%
2026/03/22 20.07% 20.33% 6.04% 4.84% 2.91% 3.05% 4.7% 1.73% 2.51% 4.87%
2026/03/23 19.68% 18.91% 9.09% 3.63% 3.91% 4.66% 5.4% 1.67% 2.44% 4.35%
2026/03/24 17.39% 23.33% 7.89% 6.12% 1.32% 4.93% 3.65% 2.8% 2.72% 5.12%
2026/03/25 20.22% 20.66% 9.63% 5.29% 2.4% 4.23% 3.67% 4.08% 2.03% 3.08%
2026/03/26 20.43% 20.84% 11.14% 3.12% 5.2% 3.39% 5.37% 3.43% 1.48% 2.84%
2026/03/27 19.64% 20.23% 11.05% 2.6% 5.1% 3.96% 4.99% 3.74% 1.89% 3.95%
2026/03/28 20.7% 19.94% 8.79% 5.55% 4.19% 3.71% 3.54% 3.84% 2.79% 3.05%
2026/03/29 22.66% 19.41% 8.13% 4.19% 6.06% 2.34% 4.62% 1.32% 4.31% 3.67%
2026/03/30 22.92% 19.39% 8.8% 7.78% 5.81% 3.03% 4.38% 2.03% 2.69% 2.37%
2026/03/31 22.71% 19.12% 8.14% 6.02% 4.01% 3.61% 3.51% 3.2% 2.47% 2.02%
  • viator.com
  • headout.com
  • tiqets.com
  • klook.com
  • picniq.co.uk
  • disneylandparis.com
  • lovetovisit.com
  • londoneye.com
  • gocity.com
  • hellotickets.com

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In March 2026, Viator’s impression share fluctuated, peaking at 22.92% on March 30. Headout maintained a strong presence, starting at 22.81% and ending at 19.12%. Tiqets saw a dip, while Klook and Picniq.co.uk showed varied trends. Disneyland Paris and LoveToVisit had moderate shares, with GoCity and HelloTickets experiencing ups and downs. The month concluded with Viator leading, followed by Headout.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Disneyland Paris Tickets - Best Value Guaranteed https://www.attractiontickets.com

    Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue. Find A Lower Price & We'll Match It.

  2. 2
    Family Breaks From £39 | Butlin's® Family Holidays UK https://www.butlins.com

    Live Shows, Splash Waterworlds & Unlimited Fairground Rides On All Butlin's Family Breaks. Spread The Cost Of Your Next Family Break & Pay In Installments. Book Online Today.

  3. 3
    Hotel + Ticket + Free Ferry | Disneyland Paris Holiday Offer https://www.disneyholidays.co.uk

    Enjoy a Free Ferry Crossing When You Book by 30th April 2026! Selected Arrivals. Enjoy a Magical Package Holiday to Disneyland Paris - Includes...

  4. 4
    Discover World of Frozen | Price example £129/Pers/Night https://www.disneylandparis.com

    On Hotel Cheyenne + Ticket. 4 Adults. 4 Night/ 5 Days. On selected dates. Book your stay on-line to spend memorable moments with your family.

  5. 5
    Holidays Near Disneyland Paris - Low Deposits from £19pp https://www.loveholidays.com › france › holidays

    Low Deposits & Monthly Payments On Holidays You'll Love! Rated Excellent By Our Customers. Book Your Next City Escape Today. Choose Flexible...

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In the competitive world of amusement park promotions, five advertisers shine on Google’s SERP. Attractiontickets.com entices with value guarantees and queue-jumping perks. Butlin’s offers affordable family breaks with live shows and fairground rides. Disneyholidays.co.uk lures with magical package deals and free ferry crossings. Disneylandparis.com invites families to explore Frozen-themed adventures. Loveholidays.com captivates with low deposits and flexible payment options. Each ad uniquely appeals to family fun seekers.

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