UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – UK

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.21151723218
91.7884827678
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 61
39
61%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 28%
Navigational 1%
Seasonal 4%
Local 13%
Problem Solving 1%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
disneylandparis.com 11.77
londoneye.com 11.34
headout.com 10.43
viator.com 8.59
attractiontickets.com 5.95
tiqets.com 4.64
picniq.co.uk 4.43
legoland.co.uk 3.93
klook.com 3.52
wbstudiotour.co.uk 3.47
others 31.93
  • disneylandparis.com - 11.77%
  • londoneye.com - 11.34%
  • headout.com - 10.43%
  • viator.com - 8.59%
  • attractiontickets.com - 5.95%
  • tiqets.com - 4.64%
  • picniq.co.uk - 4.43%
  • legoland.co.uk - 3.93%
  • klook.com - 3.52%
  • wbstudiotour.co.uk - 3.47%
  • others - 31.93%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for hospitality, “others” dominate with 31.93% click share. Disneyland Paris leads individual advertisers at 11.77%, followed by London Eye at 11.34%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date headout.com viator.com tiqets.com attractiontickets.com londoneye.com klook.com picniq.co.uk disneylandparis.com london-tickets.co.uk loveholidays.com
2026/01/01 0% 8.61% 0.27% 8.35% 0% 0% 2.28% 12.64% 11.33% 14.82%
2026/01/02 0% 9.63% 0.15% 7.6% 8.52% 0% 1.41% 15.46% 10.15% 12.93%
2026/01/03 0% 7.56% 0.33% 8.08% 7.6% 0% 1.47% 19.76% 4.95% 13.57%
2026/01/04 0% 6.62% 0.08% 9.47% 7.09% 0% 1.6% 18.72% 6.83% 12.76%
2026/01/05 0% 3.11% 0.06% 9.48% 10.48% 0.01% 2.53% 23.56% 7.49% 10.97%
2026/01/06 0% 4.69% 0.07% 7.93% 11.19% 0% 2.71% 21.19% 5.37% 11.35%
2026/01/07 0% 11.32% 0.15% 5.75% 7.16% 0% 1.74% 12.27% 12.09% 10.29%
2026/01/08 0% 3.73% 0.06% 8.26% 23.77% 0% 1.89% 15.38% 4.51% 8.95%
2026/01/09 0% 3.81% 0% 9.16% 15.53% 0% 2.41% 20.12% 4.57% 10.69%
2026/01/10 0% 1.69% 0.14% 9.05% 17.43% 0% 1.37% 20.56% 3.01% 12.18%
2026/01/11 0% 2.76% 0.11% 9.88% 14.79% 0% 1.51% 17.09% 5.34% 11.32%
2026/01/12 0% 1.46% 0% 10.51% 17.03% 0% 2.08% 20.71% 3.72% 10.72%
2026/01/13 0% 1.3% 0.23% 10.38% 14.09% 0% 3.92% 20.48% 2.1% 10.72%
2026/01/14 0% 1.42% 0% 10.31% 14.28% 0% 3.41% 19.82% 3.22% 9.45%
2026/01/15 4.93% 14.01% 7.04% 12.47% 10.96% 3.58% 8.02% 9.13% 1.4% 4%
2026/01/16 0% 3.79% 0% 9.1% 15.43% 0% 2.39% 19.99% 4.54% 10.62%
2026/01/17 13.03% 15.24% 7.04% 10.06% 15.19% 2.71% 5.69% 5.37% 0.77% 3.26%
2026/01/18 13.5% 14.71% 5.99% 11.56% 11.62% 4.48% 5.26% 5.08% 1.15% 3.03%
2026/01/19 14.67% 12.79% 7.45% 10.74% 11.51% 3.59% 4.7% 5.71% 1.69% 3%
2026/01/20 13.03% 13.52% 7.81% 5.43% 10.2% 4.34% 4.73% 6.05% 1.54% 4.06%
2026/01/21 15.4% 16.44% 8.76% 2.03% 11.01% 5.02% 5.41% 5.63% 1.1% 3.01%
2026/01/22 15.92% 13.59% 11.36% 2.61% 10.31% 4.49% 5.75% 7.91% 1.28% 3.26%
2026/01/23 16.59% 12.87% 10.68% 2.47% 8.48% 5.7% 5.96% 7.25% 1.45% 2.6%
2026/01/24 16.82% 13.3% 7.88% 2.58% 13.02% 3.76% 8.4% 5.02% 1.55% 2.25%
2026/01/25 15.81% 13.62% 7.15% 2.95% 11.26% 4.57% 7.29% 6.02% 0.91% 3.2%
2026/01/26 14.83% 14.24% 9.08% 2.45% 12.43% 3.32% 6.1% 6.46% 1.87% 2.71%
2026/01/27 14.56% 14.07% 9.17% 3.2% 9.89% 4.34% 5.34% 5.79% 2.54% 2.9%
2026/01/28 16.69% 11.08% 10.6% 6.46% 5.85% 3.67% 7.32% 7.16% 1.42% 4.14%
2026/01/29 15.32% 12.27% 10.22% 8.44% 7.81% 4.06% 7.28% 5.36% 1.6% 3.96%
2026/01/30 17.74% 12.38% 9.29% 9.66% 4.94% 5.03% 5.19% 6.14% 1.77% 2.45%
2026/01/31 17.2% 13.81% 10.88% 9.27% 9.04% 5.23% 3.97% 3.14% 1.67% 1.55%
  • headout.com
  • viator.com
  • tiqets.com
  • attractiontickets.com
  • londoneye.com
  • klook.com
  • picniq.co.uk
  • disneylandparis.com
  • london-tickets.co.uk
  • loveholidays.com

Copyright © Adthena. All rights reserved.

In January 2026, Headout.com saw a significant rise in PPC spend share, peaking at 17.74% by month’s end. Viator.com fluctuated, ending at 13.81%. Tiqets.com steadily increased, closing at 10.88%. Disneylandparis.com started strong but declined to 3.14%.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 169
2026/01/02 170
2026/01/03 163
2026/01/04 160
2026/01/05 178
2026/01/06 168
2026/01/07 175
2026/01/08 158
2026/01/09 159
2026/01/10 148
2026/01/11 163
2026/01/12 145
2026/01/13 153
2026/01/14 153
2026/01/15 168
2026/01/16 159
2026/01/17 158
2026/01/18 163
2026/01/19 158
2026/01/20 159
2026/01/21 162
2026/01/22 161
2026/01/23 147
2026/01/24 153
2026/01/25 149
2026/01/26 158
2026/01/27 151
2026/01/28 155
2026/01/29 156
2026/01/30 153
2026/01/31 148

Copyright © Adthena. All rights reserved.

January saw a dynamic shift in distinct advertisers, starting at 169 and peaking at 178. Mid-month, numbers dipped to 145, before stabilizing at 148.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
headout.com 11.54%
viator.com 5.85%
tiqets.com 5.06%
klook.com 3.96%
picniq.co.uk 2.77%
attractiontickets.com -2.21%
londoneye.com -2.99%
loveholidays.com -3.36%
wbstudiotour.co.uk -3.78%
disneylandparis.com -11.38%

Copyright © Adthena. All rights reserved.

Headout.com surged with an 11.54% increase, while disneylandparis.com dropped by 11.38%. Viator.com and tiqets.com also gained, contrasting with declines for wbstudiotour.co.uk and loveholidays.com.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date viator.com headout.com tiqets.com attractiontickets.com klook.com gocity.com londoneye.com picniq.co.uk disneylandparis.com loveholidays.com
2026/01/01 10.72% 0% 0.36% 5.03% 0% 0.03% 0% 2.01% 6.77% 14.57%
2026/01/02 12.51% 0% 0.22% 4.87% 0% 0.01% 2.37% 1.31% 8.5% 13.38%
2026/01/03 9.99% 0% 0.5% 5.96% 0% 0% 2.91% 1.35% 10.97% 14.44%
2026/01/04 8.89% 0.08% 0.11% 6.41% 0% 0% 3.07% 1.44% 10.65% 13.04%
2026/01/05 4.44% 0% 0.11% 7.14% 0.01% 0% 4.28% 2.6% 14.06% 12.1%
2026/01/06 6.66% 0% 0.07% 6.12% 0% 0% 4.5% 2.85% 13.23% 12.65%
2026/01/07 14.42% 0% 0.13% 3.54% 0% 0.02% 2.69% 1.63% 6.26% 10.02%
2026/01/08 5.64% 0% 0.11% 6.8% 0% 0.01% 13.48% 2.02% 10.03% 10.56%
2026/01/09 5.37% 0% 0% 7.37% 0% 0% 8.44% 2.62% 12.43% 11.59%
2026/01/10 2.35% 0% 0.15% 7.75% 0% 0.05% 8.36% 1.51% 13.4% 14.42%
2026/01/11 3.78% 0% 0.16% 8.11% 0% 0.27% 6.32% 1.87% 10.83% 13.18%
2026/01/12 2.09% 0% 0% 9.02% 0% 0.3% 8.89% 2.46% 13.13% 13.02%
2026/01/13 2.49% 0% 0.32% 9.01% 0% 0.12% 7.56% 4.26% 12.59% 12.53%
2026/01/14 2.01% 0% 0% 8.56% 0.01% 0.18% 6.82% 3.61% 12.14% 9.99%
2026/01/15 15.86% 16.3% 7.35% 8.92% 4.62% 5.07% 3.4% 5.16% 3.18% 2.59%
2026/01/16 5.37% 0% 0% 7.37% 0% 0% 8.44% 2.62% 12.43% 11.59%
2026/01/17 19.72% 16.66% 7.42% 8.33% 3.73% 4.42% 5.1% 4.42% 2.1% 2.51%
2026/01/18 19.09% 16.2% 6.82% 10.66% 5.88% 3.05% 4.53% 3.87% 2.03% 2.4%
2026/01/19 18.16% 17.19% 8.05% 8.19% 5.04% 4.99% 4.37% 3.46% 2.27% 2.08%
2026/01/20 17.19% 15.05% 7.61% 4.23% 5.5% 4.27% 3.87% 3.76% 2.48% 3.2%
2026/01/21 20.85% 17.51% 8.92% 1.06% 7.18% 4.31% 4.1% 4.03% 2.18% 2.22%
2026/01/22 19.76% 18.02% 11.04% 1.34% 5.33% 4.52% 3.77% 4.31% 3.15% 2.48%
2026/01/23 17.87% 18.51% 10.05% 1.35% 6.85% 3.87% 3.53% 4.8% 2.88% 1.86%
2026/01/24 18.67% 18.78% 7.79% 1.27% 5.09% 5.95% 5.19% 6.51% 2.05% 1.67%
2026/01/25 17.67% 17.14% 6.87% 1.51% 6.75% 5.16% 4.52% 5.84% 2.58% 2.53%
2026/01/26 19.38% 17.45% 8.7% 1.29% 3.94% 4.23% 5.05% 5.22% 2.8% 2.03%
2026/01/27 18.36% 15.43% 8.83% 1.67% 5.14% 3.52% 3.95% 4.24% 2.48% 2.09%
2026/01/28 15.31% 17.11% 9.77% 5.74% 4.88% 3.13% 2.12% 5.62% 2.97% 3.31%
2026/01/29 15.97% 16.7% 9.65% 8.58% 5.99% 1.57% 3.58% 5.79% 2.28% 3.18%
2026/01/30 17.61% 18.55% 9.1% 8.24% 6.33% 0.88% 1.93% 3.93% 2.52% 1.78%
2026/01/31 18.7% 18.52% 10% 8.46% 6.66% 3.56% 3.26% 3.02% 1.3% 1.13%
  • viator.com
  • headout.com
  • tiqets.com
  • attractiontickets.com
  • klook.com
  • gocity.com
  • londoneye.com
  • picniq.co.uk
  • disneylandparis.com
  • loveholidays.com

Copyright © Adthena. All rights reserved.

Viator’s impression share fluctuated, peaking at 20.85% on January 21. Headout surged mid-month, reaching 18.78% on January 24. Tiqets steadily climbed, ending at 10.00%. Attractiontickets dipped mid-month, then recovered. Klook and Gocity showed modest gains. Londoneye’s share varied, peaking early. Picniq.co.uk rose steadily, peaking on January 24. Disneylandparis.com started strong, then declined. Loveholidays.com began high, then decreased, ending at 1.13%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Disneyland Paris Tickets - Best Value Guaranteed https://www.attractiontickets.com

    Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers. Avoid A Long Queue. ABTOT Protected.

  2. 2
    World of Frozen - March 2026 | Disneyland Paris Holiday Offer https://www.disneyholidays.co.uk

    Book Early for the Best Availability of Disney Hotels - Frozen Adventures Await! Enjoy a Magical...

  3. 3
    London Eye Tickets - London Eye Fast-Track Tickets https://www.london-tickets.co.uk

    Enjoy 360° views of London with London Eye tickets. Choose fast-track or champagne experiences for a memorable ride, or combine with other top sights. Book now!

  4. 4
    Disneyland Paris | Up to £750 off City Breaks https://www.loveholidays.com › france › holidays

    The loveholidays Sale Is Now On - Save Up To £750 On Selected City Breaks.

  5. 5
    The London Eye Tickets https://londoneye.tickete.co

    London Eye Tickets — Enjoy a bird's eye view of London's stunning skyline with constantly shifting perspectives. Immerse...

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Disneyland Paris and London Eye dominate with enticing offers. Attractiontickets.com promises queue-jumping and price matching, while disneyholidays.co.uk teases Frozen adventures. London-tickets.co.uk and tickete.co highlight unique London Eye experiences, ensuring memorable visits.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports