Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 8.21151723218 |
| 91.7884827678 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 61 |
| 39 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| disneylandparis.com | 11.77 |
| londoneye.com | 11.34 |
| headout.com | 10.43 |
| viator.com | 8.59 |
| attractiontickets.com | 5.95 |
| tiqets.com | 4.64 |
| picniq.co.uk | 4.43 |
| legoland.co.uk | 3.93 |
| klook.com | 3.52 |
| wbstudiotour.co.uk | 3.47 |
| others | 31.93 |
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In the competitive landscape of Google PPC for hospitality, “others” dominate with 31.93% click share. Disneyland Paris leads individual advertisers at 11.77%, followed by London Eye at 11.34%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | headout.com | viator.com | tiqets.com | attractiontickets.com | londoneye.com | klook.com | picniq.co.uk | disneylandparis.com | london-tickets.co.uk | loveholidays.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 0% | 8.61% | 0.27% | 8.35% | 0% | 0% | 2.28% | 12.64% | 11.33% | 14.82% |
| 2026/01/02 | 0% | 9.63% | 0.15% | 7.6% | 8.52% | 0% | 1.41% | 15.46% | 10.15% | 12.93% |
| 2026/01/03 | 0% | 7.56% | 0.33% | 8.08% | 7.6% | 0% | 1.47% | 19.76% | 4.95% | 13.57% |
| 2026/01/04 | 0% | 6.62% | 0.08% | 9.47% | 7.09% | 0% | 1.6% | 18.72% | 6.83% | 12.76% |
| 2026/01/05 | 0% | 3.11% | 0.06% | 9.48% | 10.48% | 0.01% | 2.53% | 23.56% | 7.49% | 10.97% |
| 2026/01/06 | 0% | 4.69% | 0.07% | 7.93% | 11.19% | 0% | 2.71% | 21.19% | 5.37% | 11.35% |
| 2026/01/07 | 0% | 11.32% | 0.15% | 5.75% | 7.16% | 0% | 1.74% | 12.27% | 12.09% | 10.29% |
| 2026/01/08 | 0% | 3.73% | 0.06% | 8.26% | 23.77% | 0% | 1.89% | 15.38% | 4.51% | 8.95% |
| 2026/01/09 | 0% | 3.81% | 0% | 9.16% | 15.53% | 0% | 2.41% | 20.12% | 4.57% | 10.69% |
| 2026/01/10 | 0% | 1.69% | 0.14% | 9.05% | 17.43% | 0% | 1.37% | 20.56% | 3.01% | 12.18% |
| 2026/01/11 | 0% | 2.76% | 0.11% | 9.88% | 14.79% | 0% | 1.51% | 17.09% | 5.34% | 11.32% |
| 2026/01/12 | 0% | 1.46% | 0% | 10.51% | 17.03% | 0% | 2.08% | 20.71% | 3.72% | 10.72% |
| 2026/01/13 | 0% | 1.3% | 0.23% | 10.38% | 14.09% | 0% | 3.92% | 20.48% | 2.1% | 10.72% |
| 2026/01/14 | 0% | 1.42% | 0% | 10.31% | 14.28% | 0% | 3.41% | 19.82% | 3.22% | 9.45% |
| 2026/01/15 | 4.93% | 14.01% | 7.04% | 12.47% | 10.96% | 3.58% | 8.02% | 9.13% | 1.4% | 4% |
| 2026/01/16 | 0% | 3.79% | 0% | 9.1% | 15.43% | 0% | 2.39% | 19.99% | 4.54% | 10.62% |
| 2026/01/17 | 13.03% | 15.24% | 7.04% | 10.06% | 15.19% | 2.71% | 5.69% | 5.37% | 0.77% | 3.26% |
| 2026/01/18 | 13.5% | 14.71% | 5.99% | 11.56% | 11.62% | 4.48% | 5.26% | 5.08% | 1.15% | 3.03% |
| 2026/01/19 | 14.67% | 12.79% | 7.45% | 10.74% | 11.51% | 3.59% | 4.7% | 5.71% | 1.69% | 3% |
| 2026/01/20 | 13.03% | 13.52% | 7.81% | 5.43% | 10.2% | 4.34% | 4.73% | 6.05% | 1.54% | 4.06% |
| 2026/01/21 | 15.4% | 16.44% | 8.76% | 2.03% | 11.01% | 5.02% | 5.41% | 5.63% | 1.1% | 3.01% |
| 2026/01/22 | 15.92% | 13.59% | 11.36% | 2.61% | 10.31% | 4.49% | 5.75% | 7.91% | 1.28% | 3.26% |
| 2026/01/23 | 16.59% | 12.87% | 10.68% | 2.47% | 8.48% | 5.7% | 5.96% | 7.25% | 1.45% | 2.6% |
| 2026/01/24 | 16.82% | 13.3% | 7.88% | 2.58% | 13.02% | 3.76% | 8.4% | 5.02% | 1.55% | 2.25% |
| 2026/01/25 | 15.81% | 13.62% | 7.15% | 2.95% | 11.26% | 4.57% | 7.29% | 6.02% | 0.91% | 3.2% |
| 2026/01/26 | 14.83% | 14.24% | 9.08% | 2.45% | 12.43% | 3.32% | 6.1% | 6.46% | 1.87% | 2.71% |
| 2026/01/27 | 14.56% | 14.07% | 9.17% | 3.2% | 9.89% | 4.34% | 5.34% | 5.79% | 2.54% | 2.9% |
| 2026/01/28 | 16.69% | 11.08% | 10.6% | 6.46% | 5.85% | 3.67% | 7.32% | 7.16% | 1.42% | 4.14% |
| 2026/01/29 | 15.32% | 12.27% | 10.22% | 8.44% | 7.81% | 4.06% | 7.28% | 5.36% | 1.6% | 3.96% |
| 2026/01/30 | 17.74% | 12.38% | 9.29% | 9.66% | 4.94% | 5.03% | 5.19% | 6.14% | 1.77% | 2.45% |
| 2026/01/31 | 17.2% | 13.81% | 10.88% | 9.27% | 9.04% | 5.23% | 3.97% | 3.14% | 1.67% | 1.55% |
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In January 2026, Headout.com saw a significant rise in PPC spend share, peaking at 17.74% by month’s end. Viator.com fluctuated, ending at 13.81%. Tiqets.com steadily increased, closing at 10.88%. Disneylandparis.com started strong but declined to 3.14%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 169 |
| 2026/01/02 | 170 |
| 2026/01/03 | 163 |
| 2026/01/04 | 160 |
| 2026/01/05 | 178 |
| 2026/01/06 | 168 |
| 2026/01/07 | 175 |
| 2026/01/08 | 158 |
| 2026/01/09 | 159 |
| 2026/01/10 | 148 |
| 2026/01/11 | 163 |
| 2026/01/12 | 145 |
| 2026/01/13 | 153 |
| 2026/01/14 | 153 |
| 2026/01/15 | 168 |
| 2026/01/16 | 159 |
| 2026/01/17 | 158 |
| 2026/01/18 | 163 |
| 2026/01/19 | 158 |
| 2026/01/20 | 159 |
| 2026/01/21 | 162 |
| 2026/01/22 | 161 |
| 2026/01/23 | 147 |
| 2026/01/24 | 153 |
| 2026/01/25 | 149 |
| 2026/01/26 | 158 |
| 2026/01/27 | 151 |
| 2026/01/28 | 155 |
| 2026/01/29 | 156 |
| 2026/01/30 | 153 |
| 2026/01/31 | 148 |
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January saw a dynamic shift in distinct advertisers, starting at 169 and peaking at 178. Mid-month, numbers dipped to 145, before stabilizing at 148.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Headout.com surged with an 11.54% increase, while disneylandparis.com dropped by 11.38%. Viator.com and tiqets.com also gained, contrasting with declines for wbstudiotour.co.uk and loveholidays.com.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | viator.com | headout.com | tiqets.com | attractiontickets.com | klook.com | gocity.com | londoneye.com | picniq.co.uk | disneylandparis.com | loveholidays.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 10.72% | 0% | 0.36% | 5.03% | 0% | 0.03% | 0% | 2.01% | 6.77% | 14.57% |
| 2026/01/02 | 12.51% | 0% | 0.22% | 4.87% | 0% | 0.01% | 2.37% | 1.31% | 8.5% | 13.38% |
| 2026/01/03 | 9.99% | 0% | 0.5% | 5.96% | 0% | 0% | 2.91% | 1.35% | 10.97% | 14.44% |
| 2026/01/04 | 8.89% | 0.08% | 0.11% | 6.41% | 0% | 0% | 3.07% | 1.44% | 10.65% | 13.04% |
| 2026/01/05 | 4.44% | 0% | 0.11% | 7.14% | 0.01% | 0% | 4.28% | 2.6% | 14.06% | 12.1% |
| 2026/01/06 | 6.66% | 0% | 0.07% | 6.12% | 0% | 0% | 4.5% | 2.85% | 13.23% | 12.65% |
| 2026/01/07 | 14.42% | 0% | 0.13% | 3.54% | 0% | 0.02% | 2.69% | 1.63% | 6.26% | 10.02% |
| 2026/01/08 | 5.64% | 0% | 0.11% | 6.8% | 0% | 0.01% | 13.48% | 2.02% | 10.03% | 10.56% |
| 2026/01/09 | 5.37% | 0% | 0% | 7.37% | 0% | 0% | 8.44% | 2.62% | 12.43% | 11.59% |
| 2026/01/10 | 2.35% | 0% | 0.15% | 7.75% | 0% | 0.05% | 8.36% | 1.51% | 13.4% | 14.42% |
| 2026/01/11 | 3.78% | 0% | 0.16% | 8.11% | 0% | 0.27% | 6.32% | 1.87% | 10.83% | 13.18% |
| 2026/01/12 | 2.09% | 0% | 0% | 9.02% | 0% | 0.3% | 8.89% | 2.46% | 13.13% | 13.02% |
| 2026/01/13 | 2.49% | 0% | 0.32% | 9.01% | 0% | 0.12% | 7.56% | 4.26% | 12.59% | 12.53% |
| 2026/01/14 | 2.01% | 0% | 0% | 8.56% | 0.01% | 0.18% | 6.82% | 3.61% | 12.14% | 9.99% |
| 2026/01/15 | 15.86% | 16.3% | 7.35% | 8.92% | 4.62% | 5.07% | 3.4% | 5.16% | 3.18% | 2.59% |
| 2026/01/16 | 5.37% | 0% | 0% | 7.37% | 0% | 0% | 8.44% | 2.62% | 12.43% | 11.59% |
| 2026/01/17 | 19.72% | 16.66% | 7.42% | 8.33% | 3.73% | 4.42% | 5.1% | 4.42% | 2.1% | 2.51% |
| 2026/01/18 | 19.09% | 16.2% | 6.82% | 10.66% | 5.88% | 3.05% | 4.53% | 3.87% | 2.03% | 2.4% |
| 2026/01/19 | 18.16% | 17.19% | 8.05% | 8.19% | 5.04% | 4.99% | 4.37% | 3.46% | 2.27% | 2.08% |
| 2026/01/20 | 17.19% | 15.05% | 7.61% | 4.23% | 5.5% | 4.27% | 3.87% | 3.76% | 2.48% | 3.2% |
| 2026/01/21 | 20.85% | 17.51% | 8.92% | 1.06% | 7.18% | 4.31% | 4.1% | 4.03% | 2.18% | 2.22% |
| 2026/01/22 | 19.76% | 18.02% | 11.04% | 1.34% | 5.33% | 4.52% | 3.77% | 4.31% | 3.15% | 2.48% |
| 2026/01/23 | 17.87% | 18.51% | 10.05% | 1.35% | 6.85% | 3.87% | 3.53% | 4.8% | 2.88% | 1.86% |
| 2026/01/24 | 18.67% | 18.78% | 7.79% | 1.27% | 5.09% | 5.95% | 5.19% | 6.51% | 2.05% | 1.67% |
| 2026/01/25 | 17.67% | 17.14% | 6.87% | 1.51% | 6.75% | 5.16% | 4.52% | 5.84% | 2.58% | 2.53% |
| 2026/01/26 | 19.38% | 17.45% | 8.7% | 1.29% | 3.94% | 4.23% | 5.05% | 5.22% | 2.8% | 2.03% |
| 2026/01/27 | 18.36% | 15.43% | 8.83% | 1.67% | 5.14% | 3.52% | 3.95% | 4.24% | 2.48% | 2.09% |
| 2026/01/28 | 15.31% | 17.11% | 9.77% | 5.74% | 4.88% | 3.13% | 2.12% | 5.62% | 2.97% | 3.31% |
| 2026/01/29 | 15.97% | 16.7% | 9.65% | 8.58% | 5.99% | 1.57% | 3.58% | 5.79% | 2.28% | 3.18% |
| 2026/01/30 | 17.61% | 18.55% | 9.1% | 8.24% | 6.33% | 0.88% | 1.93% | 3.93% | 2.52% | 1.78% |
| 2026/01/31 | 18.7% | 18.52% | 10% | 8.46% | 6.66% | 3.56% | 3.26% | 3.02% | 1.3% | 1.13% |
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Viator’s impression share fluctuated, peaking at 20.85% on January 21. Headout surged mid-month, reaching 18.78% on January 24. Tiqets steadily climbed, ending at 10.00%. Attractiontickets dipped mid-month, then recovered. Klook and Gocity showed modest gains. Londoneye’s share varied, peaking early. Picniq.co.uk rose steadily, peaking on January 24. Disneylandparis.com started strong, then declined. Loveholidays.com began high, then decreased, ending at 1.13%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers. Avoid A Long Queue. ABTOT Protected.
Book Early for the Best Availability of Disney Hotels - Frozen Adventures Await! Enjoy a Magical...
Enjoy 360° views of London with London Eye tickets. Choose fast-track or champagne experiences for a memorable ride, or combine with other top sights. Book now!
The loveholidays Sale Is Now On - Save Up To £750 On Selected City Breaks.
London Eye Tickets — Enjoy a bird's eye view of London's stunning skyline with constantly shifting perspectives. Immerse...
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In the realm of Google PPC, Disneyland Paris and London Eye dominate with enticing offers. Attractiontickets.com promises queue-jumping and price matching, while disneyholidays.co.uk teases Frozen adventures. London-tickets.co.uk and tickete.co highlight unique London Eye experiences, ensuring memorable visits.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Hospitality Amusement Parks, Arcades & Attractions January 2026 Report
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