UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – UK

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.6786047997
91.3213952003
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 11%
Transactional 35%
Navigational 1%
Seasonal 3%
Local 13%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
london-tickets.co.uk 12.06
disneylandparis.com 10.8
loveholidays.com 6.86
legoland.co.uk 6.07
wbstudiotour.co.uk 4.78
viator.com 4.66
chessington.com 4.58
altontowers.com 4.41
haven.com 4.33
disneyholidays.co.uk 3.98
others 37.47
  • london-tickets.co.uk - 12.06%
  • disneylandparis.com - 10.8%
  • loveholidays.com - 6.86%
  • legoland.co.uk - 6.07%
  • wbstudiotour.co.uk - 4.78%
  • viator.com - 4.66%
  • chessington.com - 4.58%
  • altontowers.com - 4.41%
  • haven.com - 4.33%
  • disneyholidays.co.uk - 3.98%
  • others - 37.47%

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In the PPC landscape, london-tickets.co.uk leads with 12.06% click share, followed by disneylandparis.com at 10.8%. Others collectively hold 37.47%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date disneylandparis.com legoland.co.uk london-tickets.co.uk loveholidays.com disneyholidays.co.uk attractiontickets.com viator.com wbstudiotour.co.uk chessington.com altontowers.com
2025/10/01 11.58% 2.36% 13.48% 7.99% 3.78% 4.4% 4.78% 4.6% 5.18% 2.81%
2025/10/02 9.31% 0.97% 9.34% 8.49% 5.18% 4.9% 3.64% 6.07% 5.2% 2.92%
2025/10/03 9.28% 2.73% 11.63% 8.36% 2.51% 3.74% 3.51% 4.15% 4.17% 6.51%
2025/10/04 7.81% 3.17% 11.14% 9.94% 3.46% 3.27% 3.42% 7.54% 2.66% 5.38%
2025/10/05 8.11% 3.5% 12.54% 10.26% 2.64% 3.75% 5.68% 5.22% 3.25% 6.28%
2025/10/06 10.05% 3.32% 12.72% 7.93% 3.56% 3.29% 5.03% 2.2% 3.74% 4.93%
2025/10/07 7.86% 7.76% 12.54% 8.85% 3.19% 4.13% 5.29% 4.42% 5.53% 3.03%
2025/10/08 8.1% 4.18% 12.42% 6.78% 3.13% 3.55% 4.58% 2.71% 8.17% 3.07%
2025/10/09 6.62% 7.82% 10.95% 7.37% 3.3% 3.51% 5.22% 3.55% 5.03% 4.28%
2025/10/10 6.74% 7.82% 14.41% 8.88% 3.48% 4.24% 3.45% 3.3% 3.01% 3.7%
2025/10/11 5.95% 7.82% 19.05% 6.26% 2.59% 3.28% 5.28% 5.05% 4.29% 6.31%
2025/10/12 6.24% 10.48% 12.35% 7.88% 2.58% 3.34% 6.23% 3.07% 6.29% 6.79%
2025/10/13 8.58% 5.16% 13.15% 7.87% 3.78% 3.16% 7.2% 4.35% 4.11% 5.85%
2025/10/14 8.66% 2.16% 13.99% 7.74% 3.95% 3.23% 3.79% 5.84% 4.14% 3.99%
2025/10/15 10.45% 4.39% 12.11% 8.25% 4.21% 2.21% 5.67% 6.1% 4.99% 4.68%
2025/10/16 7.6% 8.15% 12.28% 7.87% 3.24% 3.01% 4.3% 4.88% 5.6% 2.21%
2025/10/17 10.11% 6.98% 15.68% 6.11% 3.77% 2.44% 7.72% 5.1% 3.13% 5.41%
2025/10/18 12.36% 6.7% 11.45% 6.95% 4.6% 2.47% 4.53% 6.06% 4.79% 6.02%
2025/10/19 11.48% 5.56% 11.52% 9.44% 2.54% 2.91% 5.21% 4.08% 5.32% 6.37%
2025/10/20 15.14% 8.24% 7.55% 9.15% 4.92% 3.04% 4.99% 4.13% 3.96% 4.74%
2025/10/21 11.8% 3.28% 11.22% 7.78% 6.38% 3.71% 3.29% 6.6% 4.99% 3.5%
2025/10/22 13.24% 12.53% 11.26% 6.24% 3.82% 3.09% 2.89% 4.68% 5.76% 3.19%
2025/10/23 10.73% 3.41% 11.33% 7.37% 5.62% 4.18% 4.27% 5.74% 3.73% 6.92%
2025/10/24 11.69% 6.69% 11.57% 6.58% 3.66% 3.29% 3.47% 4.75% 6.55% 4.01%
2025/10/25 10.49% 6.73% 13.07% 7.12% 4.28% 3.87% 5.66% 3.51% 4.69% 5.6%
2025/10/26 10.65% 2.44% 12.75% 8.97% 3.46% 4.23% 6.78% 6.57% 2.9% 4.72%
2025/10/27 9.8% 10.1% 13.88% 8.35% 3.14% 3.6% 2.44% 4.66% 4.55% 4.48%
2025/10/28 13.95% 3.09% 13.55% 7.41% 4.5% 4.24% 4.62% 6.31% 5.7% 2.72%
2025/10/29 11.99% 2.56% 12.64% 6.52% 5.28% 4.3% 3.55% 6.74% 3.05% 6.43%
2025/10/30 11.8% 1.9% 14.45% 5.22% 3.7% 4.21% 3.72% 6.07% 3.41% 3.27%
2025/10/31 10.75% 10.68% 9.45% 6.98% 4.98% 3.9% 3.88% 3.87% 2.77% 1.94%
  • disneylandparis.com
  • legoland.co.uk
  • london-tickets.co.uk
  • loveholidays.com
  • disneyholidays.co.uk
  • attractiontickets.com
  • viator.com
  • wbstudiotour.co.uk
  • chessington.com
  • altontowers.com

Copyright © Adthena. All rights reserved.

Disneyland Paris saw fluctuating ad spend, peaking at 15.14% on October 20. London Tickets led with a high of 19.05% on October 11. By month’s end, Disneyland Paris and London Tickets dominated, showcasing dynamic PPC strategies.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 158
2025/10/02 167
2025/10/03 187
2025/10/04 173
2025/10/05 164
2025/10/06 175
2025/10/07 168
2025/10/08 177
2025/10/09 170
2025/10/10 181
2025/10/11 168
2025/10/12 164
2025/10/13 164
2025/10/14 162
2025/10/15 175
2025/10/16 167
2025/10/17 160
2025/10/18 158
2025/10/19 161
2025/10/20 161
2025/10/21 179
2025/10/22 182
2025/10/23 186
2025/10/24 193
2025/10/25 192
2025/10/26 182
2025/10/27 188
2025/10/28 195
2025/10/29 186
2025/10/30 186
2025/10/31 194

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October saw a dynamic rise in distinct advertisers, starting at 158 and peaking at 195. The month concluded with a strong presence of 194 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
disneylandparis.com 3.78%
haven.com 1.2%
disneyholidays.co.uk 0.81%
picniq.co.uk 0.79%
tiqets.com 0.72%
chessington.com -0.61%
altontowers.com -0.65%
blackpoolpleasurebeach.com -1.55%
london-tickets.co.uk -1.73%
goldentours.com -1.92%

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Disneylandparis.com surged with a 3.78% click share increase, while goldentours.com faced a 1.92% decline.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date loveholidays.com disneylandparis.com legoland.co.uk london-tickets.co.uk viator.com disneyholidays.co.uk wbstudiotour.co.uk attractiontickets.com chessington.com altontowers.com
2025/10/01 11.28% 11.02% 1.99% 12.66% 5.7% 4.38% 4.15% 4.07% 4.57% 2.27%
2025/10/02 11.66% 8.94% 0.88% 8.75% 5.6% 5.9% 5.12% 4.5% 4.6% 2.3%
2025/10/03 11.71% 8.48% 3.7% 10.77% 5.02% 2.85% 3.41% 3.4% 3.7% 4.88%
2025/10/04 14.48% 7.67% 2.62% 10.02% 4.57% 4.3% 6.13% 3.05% 2.24% 3.95%
2025/10/05 13.94% 7.88% 2.88% 11.44% 6.51% 3.12% 4.23% 3.56% 2.82% 4.66%
2025/10/06 10.43% 10.43% 2.89% 11.86% 5.55% 4.49% 2.04% 3.24% 3.29% 3.73%
2025/10/07 11.01% 8.42% 6.24% 11.51% 6.8% 4.03% 3.94% 4% 4.84% 2.23%
2025/10/08 8.09% 8.4% 3.6% 11.78% 5.64% 3.6% 2.42% 3.46% 6.92% 2.36%
2025/10/09 8.58% 6.72% 5.97% 10.02% 6.88% 3.75% 3.03% 3.25% 4.17% 3.12%
2025/10/10 11.59% 7.18% 5.95% 12.71% 4.32% 4.34% 2.87% 4.13% 2.53% 2.54%
2025/10/11 7.37% 6.87% 6.75% 18.34% 6.14% 3.38% 4.61% 3.25% 3.72% 4.62%
2025/10/12 9.62% 7.23% 8.9% 12% 7.36% 3.45% 2.74% 3.22% 5.4% 5.16%
2025/10/13 9.68% 9.63% 4.57% 12.01% 7.78% 4.73% 3.78% 3.11% 3.63% 4.41%
2025/10/14 9.53% 9.67% 1.92% 12.82% 4.68% 4.86% 5% 3.18% 3.58% 3.3%
2025/10/15 10.84% 11.54% 3.8% 11.13% 7.47% 5.12% 5.16% 2.02% 4.25% 3.75%
2025/10/16 10.33% 8.09% 7.03% 11.39% 5.56% 3.86% 4.05% 2.84% 4.74% 1.52%
2025/10/17 8.14% 10.79% 5.81% 13.92% 10.45% 4.05% 4.38% 2.29% 2.64% 4.57%
2025/10/18 9.54% 13.06% 5.57% 10.49% 6.35% 5.32% 5.24% 2.29% 4.07% 4.74%
2025/10/19 12.83% 11.86% 4.92% 10.18% 6.91% 2.85% 3.52% 2.73% 4.28% 5.06%
2025/10/20 12.21% 15.56% 6.54% 7% 6.26% 5.43% 3.54% 2.97% 3.23% 3.65%
2025/10/21 10.78% 11.92% 2.6% 10% 4.82% 6.35% 5.79% 3.97% 4.01% 2.49%
2025/10/22 8.81% 13.62% 9.82% 10.79% 4.39% 4.21% 4.26% 3.11% 4.52% 2.41%
2025/10/23 10.47% 10.95% 2.82% 11.27% 6.67% 5.41% 5% 4.01% 2.73% 4.79%
2025/10/24 9.69% 11.7% 4.98% 10.57% 5.88% 3.68% 4.29% 3.46% 4.92% 2.89%
2025/10/25 10.61% 10.67% 4.9% 11.28% 9.7% 4.34% 3% 3.65% 3.45% 4.02%
2025/10/26 13.85% 10.13% 1.82% 10.45% 9.3% 3.55% 5.56% 4.02% 2.08% 3.08%
2025/10/27 12.35% 9.84% 7.66% 14.3% 4.26% 3.13% 4.22% 3.43% 3.42% 3.19%
2025/10/28 10.7% 13.73% 2.32% 11.46% 9.64% 4.37% 5.42% 3.66% 4.24% 1.99%
2025/10/29 10.07% 12.31% 2.06% 11.82% 6.67% 5.65% 5.94% 3.85% 2.52% 4.89%
2025/10/30 8.3% 11.43% 1.46% 13.06% 7.12% 3.63% 4.96% 3.45% 2.54% 2.32%
2025/10/31 11.74% 10.68% 8.51% 8.33% 6.42% 5.09% 3.36% 3.29% 2.23% 1.29%
  • loveholidays.com
  • disneylandparis.com
  • legoland.co.uk
  • london-tickets.co.uk
  • viator.com
  • disneyholidays.co.uk
  • wbstudiotour.co.uk
  • attractiontickets.com
  • chessington.com
  • altontowers.com

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In October 2025, loveholidays.com saw fluctuating impressions, peaking mid-month. Disneylandparis.com surged late, while london-tickets.co.uk led early. Legoland.co.uk and viator.com had varied trends. The month ended with london-tickets.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Disneyland Paris Tickets | Official Disneyland Partner https://www.attractiontickets.com

    Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers. Avoid A Long Queue. ABTOT Protected.

  2. 2
    Disneyland Paris https://www.disneylandparis.com

    Disneyland Paris Holidays — Amend or cancel your Disney Hotel & Ticket package for free up to 7 days before arrival. For an unforgettable holiday, choose a magical...

  3. 3
    London Eye https://www.london-tickets.co.uk

    London Eye Tickets — Book fast-track entry tickets to the London Eye, Europe's tallest observation wheel. Go on a 30-min...

  4. 4
    Buy London Eye Tickets Online | Offer From 13th Nov To 1st Dec https://www.londoneye.com

    Black Friday Sale– 5 top attractions for less than £10 each with multi-attraction ticket. Book Online...

  5. 5
    Harry Potter Studio Tour | Book Your 2026 Visit Today https://www.wbstudiotour.co.uk

    Find out what's coming up at the Studio Tour in 2026. Book your tickets online in advance. Explore authentic film sets, props and costumes at the filmmaking home of Harry Potter.

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In the realm of Google PPC, the top-performing ads weave a tale of enchantment and adventure. Attractiontickets.com entices with exclusive offers and queue-jumping perks for Disneyland Paris, while disneylandparis.com promises flexibility and magic. London-tickets.co.uk and londoneye.com captivate with fast-track entries and Black Friday deals for the iconic London Eye. Meanwhile, wbstudiotour.co.uk invites fans to explore the magical world of Harry Potter, booking as far ahead as 2026. Each ad crafts a unique narrative, drawing visitors into a world of unforgettable experiences.

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