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UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
disneylandparis.com 13.57
wbstudiotour.co.uk 10.11
haven.com 8.12
altontowers.com 7.87
loveholidays.com 7.59
londoneye.com 7.42
london-tickets.co.uk 3.67
attractiontickets.com 3.56
disneyholidays.co.uk 3.5
escape-london.co.uk 2.46
others 32.13

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In the competitive landscape of Google’s PPC for hospitality and attractions, “others” dominate with 32.13% click share. Disneyland Paris leads individual advertisers at 13.57%, followed by WB Studio Tour at 10.11%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date disneylandparis.com loveholidays.com londoneye.com london-tickets.co.uk viator.com attractiontickets.com disneyholidays.co.uk haven.com escape-london.co.uk picniq.co.uk
2025/05/01 15.6% 15.23% 4.23% 3.06% 0.75% 4.74% 8.99% 6.85% 3.41% 2.09%
2025/05/02 11.53% 13.41% 5.48% 3.22% 1.53% 5.77% 5.81% 8.24% 3.13% 3.56%
2025/05/03 15.47% 15.46% 5.2% 2.3% 1.45% 6.15% 3.97% 5.46% 5.45% 3.32%
2025/05/04 17.05% 15.75% 4.96% 2.62% 1.22% 5.28% 4.73% 5.14% 3.84% 2.69%
2025/05/05 17% 15.7% 5.95% 3.73% 0.9% 6.19% 4.29% 5.29% 3.8% 2.77%
2025/05/06 16.24% 14.36% 4.21% 3.21% 1.39% 6.27% 5% 5.02% 4.43% 3.02%
2025/05/07 13.7% 13.91% 1.81% 2.74% 1.22% 9.78% 6.49% 6.4% 5.14% 3.38%
2025/05/08 13.5% 13.44% 4.01% 4% 0.69% 8.05% 6.25% 6.77% 5.1% 3.6%
2025/05/09 14.09% 12.8% 5.99% 1.66% 0.5% 6.83% 6.31% 4.99% 4.24% 2.49%
2025/05/10 14.19% 12.8% 4.09% 3.46% 1.41% 7.31% 6.65% 3.69% 3.42% 2.07%
2025/05/11 16.77% 14.17% 4% 3.02% 1.27% 7.07% 4.93% 4.76% 3.42% 2.54%
2025/05/12 12.29% 18.06% 3.74% 3.67% 0.92% 7.74% 6.08% 5.92% 3.15% 2.64%
2025/05/13 12.97% 13.71% 4.66% 4.05% 0.81% 6.97% 6.15% 5.84% 4.37% 4.21%
2025/05/14 13.43% 13.43% 5.51% 4.82% 0.77% 6.82% 7.33% 5.47% 5% 2.98%
2025/05/15 15.72% 13.9% 3.22% 3.97% 2% 6.49% 5.72% 5.05% 3.57% 2.75%
2025/05/16 11.7% 12.46% 4.43% 6.7% 5.65% 5.56% 4.95% 4.13% 3.76% 2.69%
2025/05/17 15.3% 13.6% 5.82% 7.28% 4.4% 4.42% 7.14% 3.26% 3.38% 1.85%
2025/05/18 14.62% 13.71% 4.92% 5.75% 3.98% 5.7% 5.22% 3.17% 3.97% 1.86%
2025/05/19 14.49% 12.18% 6.16% 6.96% 3.58% 4.89% 5.67% 5.06% 2.71% 1.54%
2025/05/20 16.61% 12.18% 4.45% 7.2% 3.23% 5.39% 5.49% 4.57% 2.8% 2.94%
2025/05/21 14.57% 13.02% 5.41% 5.6% 3.02% 6.44% 5.42% 4.71% 2.89% 3.86%
2025/05/22 12.87% 12.45% 6.61% 3.36% 3.67% 5.65% 5.66% 4.95% 4.07% 2.06%
2025/05/23 14.77% 11.28% 6.6% 5.53% 5.23% 4.57% 5.35% 5.13% 2.9% 0.5%
2025/05/24 17.78% 11.54% 6.9% 4.85% 7.23% 4.73% 4.27% 3.31% 2.29% 1.22%
2025/05/25 14.87% 13.16% 9.53% 6.83% 3.54% 3.5% 4.46% 3.76% 1.19% 1.3%
2025/05/26 15.92% 11.97% 7.04% 9.23% 6% 3.5% 4.43% 3.39% 1.69% 2.67%
2025/05/27 15.59% 12.97% 4.29% 6.41% 3.7% 4.38% 5.59% 3.92% 2.39% 1.18%
2025/05/28 13.83% 11.87% 7.9% 4.35% 3.58% 5.29% 3.76% 3.98% 2.75% 3.51%
2025/05/29 15.11% 10.28% 8.56% 4.9% 5.77% 4.67% 4.83% 4.35% 2.79% 2.09%
2025/05/30 15.66% 11.24% 7.42% 4.45% 4.48% 4.91% 6.32% 4.2% 2.18% 1.87%
2025/05/31 16.95% 8.61% 7.14% 5.64% 5.21% 4.46% 4.27% 3.23% 2.93% 1.58%

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In May 2025, Disneyland Paris led PPC spend, peaking at 17.78% on May 24. Loveholidays.com saw a decline, ending at 8.61%. Londoneye.com and london-tickets.co.uk showed steady growth, while viator.com surged mid-month.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 143
2025/05/02 151
2025/05/03 159
2025/05/04 154
2025/05/05 168
2025/05/06 163
2025/05/07 172
2025/05/08 173
2025/05/09 174
2025/05/10 171
2025/05/11 184
2025/05/12 179
2025/05/13 182
2025/05/14 181
2025/05/15 171
2025/05/16 160
2025/05/17 150
2025/05/18 153
2025/05/19 152
2025/05/20 145
2025/05/21 145
2025/05/22 147
2025/05/23 145
2025/05/24 141
2025/05/25 133
2025/05/26 131
2025/05/27 131
2025/05/28 138
2025/05/29 138
2025/05/30 138
2025/05/31 143

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In May, advertiser numbers peaked mid-month at 184, then steadily declined, ending at 143.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
londoneye.com 2.63%
london-tickets.co.uk 1.97%
viator.com 1.9%
legoland.co.uk 1.28%
chessington.com 1.05%
escape-london.co.uk -0.96%
loveholidays.com -1.26%
attractiontickets.com -1.49%
hollywoodbowl.co.uk -1.63%
haven.com -2.53%

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In the past month, londoneye.com soared with a 2.63% click share increase, while haven.com faced a 2.53% decline.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date london-tickets.co.uk loveholidays.com disneylandparis.com viator.com wbstudiotour.co.uk londoneye.com disneyholidays.co.uk attractiontickets.com haven.com escape-london.co.uk
2025/05/01 4.75% 15.4% 9.54% 0.93% 6.76% 2.81% 7.78% 3.87% 5.3% 2.63%
2025/05/02 4.81% 14.02% 7.63% 2.4% 5.97% 3.93% 4.48% 4.98% 6.77% 2.25%
2025/05/03 4.19% 16.36% 8.4% 2.08% 3.94% 3.52% 4.17% 5.36% 5.81% 4.34%
2025/05/04 4.56% 16.6% 8.9% 1.58% 6.08% 3.03% 5.36% 4.49% 5.19% 2.98%
2025/05/05 6.52% 16.83% 9.21% 1.14% 5.31% 3.39% 4.95% 5.16% 6% 3.21%
2025/05/06 4.94% 14.82% 8.59% 1.82% 4.23% 2.39% 5.06% 5.28% 5.2% 3.2%
2025/05/07 4.05% 14.7% 7.32% 1.54% 4.63% 0.99% 7.04% 7.83% 6.23% 4.09%
2025/05/08 6.92% 14.29% 7.27% 0.84% 3.72% 2.39% 6.95% 6.49% 6.91% 4.06%
2025/05/09 3.17% 14% 7.53% 0.66% 6.34% 3.36% 6.42% 5.44% 5.25% 3.15%
2025/05/10 5.63% 13.22% 7.28% 1.75% 6.44% 2.4% 6.4% 5.62% 3.76% 2.39%
2025/05/11 5.05% 15.29% 8.8% 1.62% 4.47% 2.28% 5.64% 5.85% 5.18% 2.6%
2025/05/12 6.28% 19.3% 6.28% 1.03% 3.81% 2.42% 6.79% 6.29% 6.02% 2.56%
2025/05/13 6.72% 14.39% 6.85% 0.97% 4.6% 2.55% 6.73% 5.64% 5.62% 3.08%
2025/05/14 8.67% 13.89% 7.2% 0.9% 5.57% 3.15% 9.04% 5.25% 5.53% 3.95%
2025/05/15 6.94% 14.09% 8.1% 2.85% 3.99% 2.11% 5.98% 4.95% 4.45% 3.2%
2025/05/16 9.96% 12.38% 5.56% 8.03% 2.97% 2.28% 4.86% 4.04% 4.11% 2.58%
2025/05/17 11.49% 14.93% 7.72% 5.69% 4.9% 3.26% 7.17% 3.14% 3.05% 2.2%
2025/05/18 8.82% 14.46% 8.06% 5.65% 3.66% 2.46% 5.25% 3.89% 3.09% 2.74%
2025/05/19 10.73% 11.97% 7.03% 4.34% 5.79% 3.3% 5.7% 3.34% 4.25% 1.82%
2025/05/20 12.75% 13.04% 8.77% 4.1% 3.96% 2.76% 5.44% 3.96% 4.43% 2.02%
2025/05/21 9.06% 12.99% 7.29% 3.69% 5.91% 2.7% 5.31% 4.6% 3.9% 1.89%
2025/05/22 5.43% 12.77% 6.8% 5.34% 4.36% 3.69% 6.31% 4.23% 4.26% 3.24%
2025/05/23 8.98% 11.18% 6.95% 7.27% 4.83% 3.19% 4.92% 3.13% 4.05% 2.01%
2025/05/24 7.82% 11.64% 8.56% 10.29% 4.84% 3.45% 3.96% 3.35% 2.88% 1.53%
2025/05/25 10.68% 12.93% 7.22% 4.32% 5.14% 4.85% 4.28% 2.68% 3.76% 0.68%
2025/05/26 14.34% 12.32% 7.69% 8.63% 3.93% 3.45% 4.3% 2.74% 3.47% 1.28%
2025/05/27 9.88% 12.95% 7.6% 5.04% 5.19% 2.75% 5.25% 2.95% 3.93% 2.04%
2025/05/28 7.76% 12.21% 7.73% 5.27% 7.11% 4.38% 2.92% 4.16% 3.89% 1.71%
2025/05/29 8.94% 11.24% 8.19% 8.86% 3.97% 4.78% 2.92% 3.32% 3.94% 1.83%
2025/05/30 8.55% 12.95% 7.8% 6.84% 3.83% 4.32% 5.22% 3.66% 3.7% 1.86%
2025/05/31 8.88% 8.3% 7.81% 7.21% 5.47% 3.83% 3.66% 3.48% 2.66% 2.22%

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In May 2025, “loveholidays.com” led with a consistent impression share, peaking mid-month. “london-tickets.co.uk” saw a significant rise, ending strong. “disneylandparis.com” maintained stability, while “viator.com” surged late month. Overall, dynamic shifts marked the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Book a magical stay - Hotel & Ticket Packages https://www.disneylandparis.com

    Explore our packages and immerse your family in the magical world of Disney. Experience the magic of our enchanting Disney Hotels & 2 Disney Parks.

  2. 2
    Book London Attraction Tickets https://www.london-tickets.co.uk

    Get Instant Mobile Tickets — Easy booking process, 24 hrs customer support, 10% additional cashback, easy refunds. Lowest prices...

  3. 3
    Visit The London Eye https://www.londoneye.com

    Ride On The London Eye — Enjoy London From Every Angle. 360° Views From The Sky & A Boat Cruise On The Thames.

  4. 4
    Disneyland Paris | Spread The Cost https://www.loveholidays.com › disneyland › holidays

    Package Holidays At Your Fingertips With Deposits from £25pp. ATOL Protected. Book Now! Rated Great On Trustpilot By Thousands Of Customers...

  5. 5
    Harry Potter Studio Tour | Book Your 2025 Visit Today https://www.wbstudiotour.co.uk

    Plan Your 2025 Visit Now. Extra Features are included in the ticket price. Book in Advance. Visit...

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In the enchanting world of PPC ads, Disneyland Paris captivates with magical hotel and ticket packages, while London Tickets entices with instant mobile access and cashback. The London Eye offers breathtaking 360° views, Loveholidays promotes affordable Disneyland trips, and the Harry Potter Studio Tour invites early 2025 bookings with extra features.

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