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UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
disneylandparis.com 29.94
loveholidays.com 12.57
disneyholidays.co.uk 10.66
attractiontickets.com 9.74
wbstudiotour.co.uk 8.17
altontowers.com 5.5
haven.com 2.74
attractiontix.co.uk 2.4
picniq.co.uk 1.61
londoneye.com 1.59
others 15.08

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Disneylandparis.com leads with 29.94% click share, followed by others at 15.08%. Loveholidays.com and disneyholidays.co.uk trail with 12.57% and 10.66%, respectively.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date disneylandparis.com loveholidays.com attractiontickets.com disneyholidays.co.uk attractiontix.co.uk picniq.co.uk disneypackages.co.uk wbstudiotour.co.uk haven.com viator.com
2025/03/01 30.35% 16.86% 8.44% 19.32% 3.1% 3.43% 3.37% 1.53% 1.01% 1.43%
2025/03/02 32.51% 17.8% 11.29% 10.77% 2.92% 4.09% 1.47% 3.24% 1.01% 1.96%
2025/03/03 32.21% 15.3% 10.35% 10.32% 3.46% 4.7% 3.46% 2.48% 1.56% 2.55%
2025/03/04 30.71% 15.88% 11.47% 10.74% 4.27% 3.87% 2.06% 2.17% 1.62% 2.34%
2025/03/05 29.54% 22.25% 11.9% 9.3% 3.52% 2.03% 1.64% 2.1% 1.44% 1.98%
2025/03/06 29.69% 21.99% 13.84% 7.74% 4.08% 2.63% 2.05% 2.13% 1.59% 1.51%
2025/03/07 35.95% 20.03% 16.84% 7.82% 4.12% 1.53% 2.16% 1.66% 1.28% 0.86%
2025/03/08 37.04% 18.83% 17.72% 6.06% 3.93% 1.8% 1.74% 1.34% 1.57% 0.41%
2025/03/09 30.72% 17.36% 11.38% 10.6% 3.94% 2.63% 0.84% 2.96% 1.78% 2.04%
2025/03/10 31.66% 21.81% 16.89% 9% 3.65% 1.7% 1.58% 1.58% 1.66% 1.22%
2025/03/11 31.6% 19.92% 13.6% 11.34% 3.14% 2.21% 2.38% 1.93% 1.83% 0.9%
2025/03/12 26.02% 20.07% 11.6% 16.4% 3.69% 1.75% 3.17% 2.41% 1.43% 0.88%
2025/03/13 24.75% 19.61% 12.14% 13.35% 4.21% 1.75% 3.5% 1.76% 1.95% 1.33%
2025/03/14 24.26% 18.02% 14.45% 16.13% 1.85% 2.32% 2.7% 1.78% 1.8% 1.11%
2025/03/15 29.89% 15.5% 12.44% 14.43% 2.76% 2.02% 4.39% 1.88% 1.73% 1.94%
2025/03/16 26% 23.82% 12.98% 11.64% 1.9% 2.82% 2.29% 2.05% 1.83% 1.1%
2025/03/17 28.33% 22.7% 11.5% 14.01% 1.63% 1.83% 2.91% 1.9% 1.44% 1.39%
2025/03/18 33.14% 17.84% 13.62% 12.86% 2.67% 1.29% 2.44% 2.2% 1.37% 0.71%
2025/03/19 31.21% 16.97% 11.69% 12.85% 2.29% 1.43% 2.75% 1.61% 1.65% 0.97%
2025/03/20 24.88% 14.37% 14.22% 14.36% 2.92% 1.13% 2.64% 1.93% 2.18% 1.01%
2025/03/21 21.92% 17.82% 13.31% 16.31% 2.67% 0.96% 2.23% 1.98% 2.59% 1.25%
2025/03/22 21.26% 22.28% 16.28% 10.58% 4.29% 1.47% 1.74% 2.21% 2.15% 1.42%
2025/03/23 19.28% 26.62% 13.7% 14.39% 2.01% 1.16% 2.25% 2.23% 1.92% 1.73%
2025/03/24 24.4% 21.07% 15.69% 12.24% 5.07% 1.2% 2.86% 1.54% 1.56% 1.61%
2025/03/25 29.02% 13.83% 9.77% 17.09% 1.6% 2.81% 3.57% 1.79% 1.82% 0.96%
2025/03/26 36.87% 9.53% 9.83% 14.57% 1.95% 2.81% 3.3% 1.78% 1.56% 1%
2025/03/27 27.35% 8.77% 16.56% 14.32% 2.51% 5.09% 2.49% 3.01% 1.7% 0.88%
2025/03/28 31.33% 11.71% 9.1% 18.85% 2.38% 2.53% 4.43% 2.73% 1.7% 0.4%
2025/03/29 32.93% 17.83% 8.9% 13.65% 3.94% 2.8% 3.56% 1.52% 1.4% 0.82%
2025/03/30 29.18% 18.38% 9.98% 18.49% 2.08% 2.41% 3.19% 1.39% 1.26% 0.49%
2025/03/31 30.15% 22.76% 13.43% 10.06% 4.01% 2.75% 1.98% 1.57% 1.37% 0.64%

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Disneylandparis.com led March with fluctuating spend, peaking at 37.04% on March 8. Loveholidays.com saw a dip mid-month but ended strong at 22.76%. Attractiontickets.com maintained steady growth, while disneyholidays.co.uk had a mid-month surge.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 144
2025/03/02 154
2025/03/03 155
2025/03/04 149
2025/03/05 177
2025/03/06 185
2025/03/07 207
2025/03/08 196
2025/03/09 183
2025/03/10 170
2025/03/11 171
2025/03/12 177
2025/03/13 174
2025/03/14 204
2025/03/15 168
2025/03/16 151
2025/03/17 154
2025/03/18 164
2025/03/19 175
2025/03/20 180
2025/03/21 176
2025/03/22 163
2025/03/23 161
2025/03/24 166
2025/03/25 174
2025/03/26 169
2025/03/27 194
2025/03/28 177
2025/03/29 175
2025/03/30 179
2025/03/31 170

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March saw a dynamic shift in distinct advertisers, starting at 144 and peaking at 207 on March 7. The month concluded with 170 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
altontowers.com 3.67%
disneyholidays.co.uk 2.3%
hollywoodbowl.co.uk 0.92%
london-tickets.co.uk 0.76%
goldentours.com 0.48%
attractiontix.co.uk -0.54%
londoneye.com -0.87%
attractiontickets.com -1.48%
loveholidays.com -2.37%
disneylandparis.com -3.83%

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Disneyland Paris saw a significant drop of 3.83%, while Alton Towers surged by 3.67%. Disney Holidays rose by 2.3%, contrasting with Love Holidays’ decline of 2.37%.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date loveholidays.com disneylandparis.com attractiontickets.com disneyholidays.co.uk attractiontix.co.uk wbstudiotour.co.uk picniq.co.uk london-tickets.co.uk disneypackages.co.uk viator.com
2025/03/01 20.02% 18.77% 9.05% 17.85% 4.05% 2.55% 3.7% 1.64% 4.66% 2.81%
2025/03/02 21.59% 21.26% 11.86% 9.92% 3.09% 5.33% 3.76% 0.34% 1.98% 3.76%
2025/03/03 19.27% 20.53% 10.81% 9.89% 4.24% 5.06% 5.51% 0.93% 4.21% 3.79%
2025/03/04 20.52% 19.64% 11.04% 10.46% 4.75% 3.98% 4.54% 2.05% 2.45% 3.5%
2025/03/05 27.74% 19.23% 12.11% 8.29% 4.12% 3.92% 2.45% 1.18% 1.92% 3.04%
2025/03/06 25.81% 19.26% 14.11% 6.92% 5.23% 3.65% 3.08% 1.01% 2.66% 2.21%
2025/03/07 25.03% 22.43% 18.93% 7.55% 5.05% 3.21% 2% 0.11% 2.84% 1.2%
2025/03/08 24.52% 24.24% 19.99% 6.17% 4.53% 2.86% 2.13% 0.7% 2.23% 0.74%
2025/03/09 20.35% 18.93% 12.35% 9.47% 4.67% 5.69% 3% 1.8% 0.91% 3.52%
2025/03/10 27.64% 19.66% 17.73% 8.75% 4.45% 3.21% 1.98% 0.9% 2.06% 2.02%
2025/03/11 24.41% 19.53% 14.99% 10.99% 4.01% 3.89% 2.64% 0.43% 2.92% 1.65%
2025/03/12 24.48% 15.75% 12.36% 15.13% 4.67% 4.5% 2.13% 0.84% 3.68% 1.51%
2025/03/13 23.99% 14.47% 11.94% 12.34% 5.05% 3.37% 2.3% 1.22% 4.35% 2.15%
2025/03/14 21.56% 13.81% 14.22% 14.69% 2.37% 3.15% 2.81% 1.69% 3.12% 1.63%
2025/03/15 19.03% 18.38% 12.42% 13.58% 3.25% 4.1% 2.64% 1.95% 5.78% 3.29%
2025/03/16 28.26% 15.26% 13.48% 10.6% 2.23% 4.08% 2.95% 2.27% 2.72% 2.09%
2025/03/17 28.41% 17.98% 12.6% 12.67% 2.22% 3.63% 2.24% 1.72% 3.47% 2.05%
2025/03/18 22.82% 20.48% 13.86% 12.62% 3.09% 5% 1.82% 1.66% 3.19% 1.28%
2025/03/19 20.7% 20.08% 11.83% 11.96% 3.02% 3.68% 1.91% 1.37% 3.44% 1.5%
2025/03/20 17.46% 15.62% 14.34% 13.45% 3.54% 4.04% 1.44% 2.25% 3.24% 1.89%
2025/03/21 20.94% 13.1% 12.54% 14.86% 2.79% 3.49% 1.15% 2.39% 2.56% 1.84%
2025/03/22 25.11% 12% 15.86% 9.01% 5.13% 4.46% 1.74% 3.73% 1.83% 2.37%
2025/03/23 29.24% 10.59% 13.39% 12.29% 2.6% 4.06% 1.42% 3.4% 2.45% 3.05%
2025/03/24 25.5% 14.23% 15.65% 11.66% 6.19% 2.69% 1.43% 1.94% 3.47% 2.46%
2025/03/25 15.84% 17.57% 9.58% 15.74% 2.03% 3.51% 3.71% 1.77% 4.58% 1.74%
2025/03/26 10.64% 23.95% 10.34% 13.77% 2.37% 3.91% 3.4% 2.66% 4.46% 1.95%
2025/03/27 9.17% 17.32% 16.14% 13.7% 3% 5.06% 5.73% 2.85% 2.94% 1.64%
2025/03/28 13.37% 18.74% 8.82% 18.17% 3.18% 5.66% 2.88% 2.15% 5.22% 0.82%
2025/03/29 21.3% 20.56% 9.31% 12.84% 5.13% 3.23% 3.26% 2.68% 4.65% 1.54%
2025/03/30 22.49% 17.93% 10.25% 17.42% 2.52% 2.99% 2.9% 3.26% 3.86% 0.81%
2025/03/31 27.21% 18.4% 12.79% 9.5% 5.43% 3.29% 3.05% 2.23% 2.21% 1.08%

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Loveholidays.com led March with fluctuating impressions, peaking at 29.24%. Disneylandparis.com saw a mid-month dip, while attractiontickets.com rose steadily. By month’s end, loveholidays.com maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Disneyland Paris Tickets | Buy Now And Get 10 Free Prints https://www.attractiontickets.com

    We Guarantee To Be Cheapest. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers! Cheapest Price Guarantee. Avoid A Long Queue.

  2. 2
    New - Disney Tales of Magic | Disneyland® Paris Deals https://www.disneyholidays.co.uk › disneylandparis › products

    Enjoy Brand-New Castle Show, Disney Tales of Magic, with a Last-Minute March Weekend Break

  3. 3
    Book a magical stay https://www.disneylandparis.com

    Enjoy a magical holiday — Explore our packages and immerse your family in the magical world of Disney. Experience the magic of our enchanting Disney Hotels & 2 Disney Parks.

  4. 4
    Disneyland Paris Special Offer https://www.magicbreaks.co.uk › disneylandparis › specialoffers

    Disneyland Paris Offers — Disney Paris Special Offers. Deposits From Just £25 Per Person. Pay Online In Instalments.

  5. 5
    Harry Potter Studio Tour - Book Your 2025 Visit Today https://www.wbstudiotour.co.uk

    Plan Your 2025 Visit Now. Extra Features are included in the ticket price. Book in Advance. Visit The Great Hall, Hogwarts Castle, Diagon Alley And Many More Harry Potter Film Sets.

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In the competitive world of theme park promotions, Disneyland Paris and Harry Potter Studio Tour captivate audiences with unique offerings. Attraction Tickets entices with a price match guarantee and exclusive offers, while Disney Holidays highlights new magical experiences. Magic Breaks offers flexible payment options, and WB Studio Tour invites fans to explore iconic film sets. Each ad weaves a narrative of enchantment and value, drawing visitors into a world of wonder.

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