UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Amusement Parks, Arcades & Attractions – UK

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 8.23905109489
91.7609489051
8%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 60
40
60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 10%
Transactional 23%
Navigational 2%
Seasonal 4%
Local 14%
Problem Solving 1%

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Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
headout.com 15.93
londoneye.com 13.09
viator.com 12.64
tiqets.com 7.05
disneylandparis.com 6.67
legoland.co.uk 4.29
klook.com 3.26
lovetovisit.com 2.6
picniq.co.uk 2.42
attractiontickets.com 2.42
others 29.63
  • headout.com - 15.93%
  • londoneye.com - 13.09%
  • viator.com - 12.64%
  • tiqets.com - 7.05%
  • disneylandparis.com - 6.67%
  • legoland.co.uk - 4.29%
  • klook.com - 3.26%
  • lovetovisit.com - 2.6%
  • picniq.co.uk - 2.42%
  • attractiontickets.com - 2.42%
  • others - 29.63%

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In the competitive landscape of Google PPC for hospitality, “others” dominate with 29.63% click share. Headout.com leads individual advertisers at 15.93%, followed by Londoneye.com at 13.09%, and Viator.com at 12.64%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date headout.com viator.com londoneye.com tiqets.com disneylandparis.com klook.com lovetovisit.com london-tickets.co.uk attractiontickets.com hellotickets.com
2026/02/01 15.95% 14.46% 7.42% 8.46% 3.7% 4.65% 3.33% 3.64% 8.89% 0.93%
2026/02/02 17.06% 15.24% 10.92% 6.73% 4.63% 1.36% 2.72% 3.85% 9.33% 0.87%
2026/02/03 17.21% 13.25% 10.91% 5.83% 4.58% 2.03% 1.81% 3.69% 11.81% 2.12%
2026/02/04 16.74% 11.87% 9.98% 6.24% 5.74% 2.38% 2.36% 2.66% 8.83% 4.21%
2026/02/05 15.48% 11.49% 15.93% 7.06% 6.09% 3.64% 2.31% 3.67% 1.64% 3.02%
2026/02/06 17.69% 14.9% 7.57% 8.18% 4.61% 4.72% 3.23% 3.38% 1.35% 5.46%
2026/02/07 15.71% 16.34% 12.53% 8.06% 5.49% 5.09% 3.42% 2.11% 1.7% 1.94%
2026/02/08 17.61% 14.8% 12.04% 9.01% 4.21% 4.41% 3.08% 1.46% 2% 4.17%
2026/02/09 18.35% 16.89% 11.74% 9.53% 3.1% 2.89% 4.27% 1.63% 1.52% 3.55%
2026/02/10 16.57% 14.28% 12.04% 8.82% 6.29% 4.14% 2.91% 3.16% 1.58% 3.65%
2026/02/11 21.16% 14.96% 10.28% 9.46% 5.26% 3.59% 2.29% 2.81% 1.5% 3.7%
2026/02/12 21.15% 17.88% 7.28% 8.64% 4.21% 3.52% 2.48% 3.3% 1.91% 2.62%
2026/02/13 17.42% 14.58% 7.4% 8.16% 4.51% 4.64% 3.16% 3.3% 1.32% 5.81%
2026/02/14 15.58% 16.12% 12.36% 7.95% 5.41% 5.36% 3.37% 2.08% 1.68% 1.92%
2026/02/15 17.55% 14.76% 12.01% 8.99% 4.2% 4.4% 3.07% 1.46% 2% 4.36%
2026/02/16 18.31% 16.85% 11.71% 9.51% 3.09% 2.89% 4.26% 1.62% 1.51% 3.72%
2026/02/17 31.66% 21.28% 7.74% 6.38% 3.25% 2.45% 3.55% 1.05% 1.31% 1.93%
2026/02/18 21.65% 18.06% 10.31% 8.71% 6.21% 3.47% 2.73% 2.99% 1.57% 2.56%
2026/02/19 18.06% 16.44% 7.13% 9.72% 6.74% 3.2% 2.7% 3.22% 2.46% 3.33%
2026/02/20 22.71% 15.2% 9.87% 8.62% 5.77% 2.25% 2.44% 4.25% 1.89% 2.06%
2026/02/21 23.98% 17.01% 8.05% 9.69% 4.13% 1.83% 3.83% 3.09% 1.29% 1.68%
2026/02/22 21.37% 14.91% 8.87% 8.22% 4.88% 3.25% 3.43% 2.66% 1.6% 2.94%
2026/02/23 23.67% 12.85% 7.87% 9.96% 6.53% 3.55% 3.63% 1.27% 1.88% 1.67%
2026/02/24 23.22% 14.46% 7.04% 8.69% 7.61% 5.42% 2.42% 2.74% 1.62% 1.21%
2026/02/25 21.34% 17.52% 7.66% 6.81% 4.56% 4.18% 2.51% 3.52% 1.94% 1.54%
2026/02/26 23.11% 15.86% 10.23% 8.16% 5.13% 3.25% 1.26% 3.17% 1.49% 1.03%
2026/02/27 23.05% 14.31% 13.12% 8.8% 3.65% 3.77% 1.96% 2.03% 1.57% 0.98%
2026/02/28 25.69% 16.55% 11.58% 7.79% 4.51% 3.94% 1.97% 1.79% 1.76% 1.69%
  • headout.com
  • viator.com
  • londoneye.com
  • tiqets.com
  • disneylandparis.com
  • klook.com
  • lovetovisit.com
  • london-tickets.co.uk
  • attractiontickets.com
  • hellotickets.com

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In February 2026, Headout.com led with a peak spend share of 31.66% on the 17th. Viator.com followed, peaking at 21.28% on the same day. Londoneye.com and Tiqets.com showed consistent fluctuations, while Disneylandparis.com and Klook.com had moderate shares. Lovetovisit.com, London-tickets.co.uk, and Attractiontickets.com maintained lower shares. Hellotickets.com had the least, ending at 1.69%.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 145
2026/02/02 162
2026/02/03 163
2026/02/04 176
2026/02/05 165
2026/02/06 167
2026/02/07 160
2026/02/08 153
2026/02/09 159
2026/02/10 171
2026/02/11 162
2026/02/12 166
2026/02/13 167
2026/02/14 160
2026/02/15 153
2026/02/16 159
2026/02/17 137
2026/02/18 150
2026/02/19 156
2026/02/20 150
2026/02/21 142
2026/02/22 154
2026/02/23 159
2026/02/24 175
2026/02/25 161
2026/02/26 162
2026/02/27 141
2026/02/28 150

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February saw a dynamic shift in advertisers, starting at 145 and peaking at 176 on the 4th. The month concluded with a stable 150, reflecting a balanced landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
headout.com 2.39%
gocity.com 0.73%
legoland.co.uk 0.72%
viator.com 0.56%
disneylandparis.com 0.42%
picniq.co.uk -0.39%
loveholidays.com -0.63%
hellotickets.com -0.75%
londoneye.com -1.16%
attractiontickets.com -1.9%

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Headout.com surged with a 2.39% click share increase, while attractiontickets.com dropped by 1.9%. Gocity.com and Legoland.co.uk also saw positive gains, contrasting with declines for londoneye.com and hellotickets.com.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date headout.com viator.com tiqets.com londoneye.com klook.com hellotickets.com gocity.com lovetovisit.com london-tickets.co.uk groupon.co.uk
2026/02/01 17.57% 18.93% 7.94% 3.41% 5.56% 1.74% 2.61% 3.37% 3.23% 2.85%
2026/02/02 16.58% 19.02% 7.07% 5.66% 2.98% 1.65% 2.81% 3.92% 3.68% 3.07%
2026/02/03 16.73% 17.14% 6.18% 5.47% 2.83% 2.74% 3.57% 2.72% 3.59% 2.15%
2026/02/04 17.64% 17.01% 6.18% 4.41% 3.42% 5.48% 2.24% 2.14% 2.83% 2.8%
2026/02/05 17.15% 16.69% 7.48% 7.75% 4.33% 5.06% 3.07% 2.46% 3.87% 3.18%
2026/02/06 18.4% 19.23% 7.9% 3.9% 5.06% 6.61% 4.03% 3.46% 3.09% 2.29%
2026/02/07 17.8% 20.8% 8.36% 6.65% 5.7% 3.1% 1.17% 3.99% 2.01% 1.9%
2026/02/08 18.65% 19.21% 8.85% 6.43% 7.02% 4.86% 3.16% 3.24% 1.4% 3.01%
2026/02/09 19.08% 20.42% 8.78% 5.66% 4.79% 4.64% 3.01% 4.86% 1.45% 3.88%
2026/02/10 17.32% 20.3% 8.88% 6.4% 6.34% 4.74% 2.75% 2.76% 3.57% 2.01%
2026/02/11 20.19% 20.15% 9.56% 5.52% 4.86% 5.83% 2.19% 2.32% 3.17% 1.83%
2026/02/12 20.37% 24.02% 8.97% 3.53% 4.01% 3.41% 2.07% 2.61% 3.15% 2.8%
2026/02/13 18.4% 19.23% 7.9% 3.9% 5.06% 6.61% 4.03% 3.46% 3.09% 2.29%
2026/02/14 17.8% 20.8% 8.36% 6.65% 5.7% 3.1% 1.17% 3.99% 2.01% 1.9%
2026/02/15 18.65% 19.21% 8.85% 6.43% 7.02% 4.86% 3.16% 3.24% 1.4% 3.01%
2026/02/16 19.08% 20.42% 8.78% 5.66% 4.79% 4.64% 3.01% 4.86% 1.45% 3.88%
2026/02/17 27.9% 26.62% 7.07% 3.47% 3.38% 2.72% 2.4% 3.76% 1.23% 0.89%
2026/02/18 21.4% 23.15% 8.8% 4.96% 4.63% 3.74% 1.56% 2.84% 3.26% 1.69%
2026/02/19 18.35% 20.9% 9.44% 3.15% 3.97% 3.92% 1.64% 3.9% 3.26% 2.92%
2026/02/20 22.4% 20.38% 8.52% 4.43% 2.75% 3.01% 2.09% 3.57% 4.78% 2.72%
2026/02/21 25.96% 21.7% 9.46% 3.54% 2.21% 2.2% 3.36% 4.1% 3.4% 2.02%
2026/02/22 23.39% 19.41% 8.06% 4.49% 3.65% 4.22% 3.11% 3.87% 2.96% 2.01%
2026/02/23 25.11% 16.31% 10.7% 3.49% 3.73% 2.48% 3.22% 3.81% 1.5% 1.26%
2026/02/24 23.79% 18.22% 8.86% 3.59% 6.71% 1.52% 2.95% 2.65% 2.92% 1.44%
2026/02/25 22.63% 22.4% 7.21% 3.61% 4.89% 1.69% 3.55% 2.65% 3.39% 0.48%
2026/02/26 23.58% 20.04% 8.93% 4.77% 3.63% 1.33% 3.74% 1.93% 3.55% 2.47%
2026/02/27 25.29% 19.65% 8.85% 6.57% 4.17% 1.32% 4.23% 2.54% 2.32% 2.77%
2026/02/28 27.51% 22.7% 7.96% 6.3% 4.61% 2.48% 2.25% 2.03% 1.9% 0.7%
  • headout.com
  • viator.com
  • tiqets.com
  • londoneye.com
  • klook.com
  • hellotickets.com
  • gocity.com
  • lovetovisit.com
  • london-tickets.co.uk
  • groupon.co.uk

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Headout.com led February with a strong finish at 27.51%. Viator.com followed closely, peaking mid-month at 26.62%. Tiqets.com maintained steady growth, ending at 7.96%. Londoneye.com and Klook.com showed fluctuations, while Hellotickets.com and Gocity.com had modest shares. Lovetovisit.com, London-tickets.co.uk, and Groupon.co.uk trailed behind.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month
  1. 1
    Disneyland Paris Tickets | Best Value Guaranteed https://www.attractiontickets.com

    Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers.

  2. 2
    Disneyland® Paris | Disneyland Paris Holiday Offer https://www.disneyholidays.co.uk

    Enjoy a Magical Holiday to Disneyland Paris - Includes Hotel, Tickets & Transport! Book Your...

  3. 3
    London Eye Tickets - London Eye Admission Tickets https://www.london-tickets.co.uk › london-eye

    Book fast-track entry tickets to the London Eye, Europe's tallest observation wheel

  4. 4
    Visit The London Eye https://www.londoneye.com › london-eye › book_online

    Book tickets to the London Eye — Book your tickets now and see London from the sky on the official London Eye website. Book...

  5. 5
    The London Eye Tickets https://londoneye.tickete.co

    Book Your Tickets Online — Enjoy a bird's eye view of London's stunning skyline with constantly shifting perspectives. Immerse yourself in a 4D experience that delves into the history & significance of London. Save time & money. Book Online Today. Easy Purchase Process.

Copyright © Adthena. All rights reserved.

In the competitive world of amusement park ticket sales, two giants emerge: Disneyland Paris and the London Eye. Attractiontickets.com entices with exclusive offers and price matching, while disneyholidays.co.uk promises a magical, all-inclusive experience. Meanwhile, the London Eye’s trio of ads focuses on fast-track entry, breathtaking views, and immersive experiences, each offering unique perspectives of London’s iconic skyline.

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