UK Hospitality Amusement Parks, Arcades & Attractions - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Amusement Parks, Arcades & Attractions category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Hospitality Amusement Parks, Arcades & Attractions UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	8.81606506304
	91.183934937

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	64
	36

64%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	10%
Transactional	33%
Navigational	2%
Seasonal	3%
Local	11%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
disneylandparis.com	16.35
londoneye.com	13.62
virginexperiencedays.co.uk	9.52
altontowers.com	7.92
wbstudiotour.co.uk	5.09
loveholidays.com	4.54
attractiontickets.com	4.07
london-tickets.co.uk	3
chessington.com	2.86
disneyholidays.co.uk	2.79
others	30.24

disneylandparis.com - 16.35%
londoneye.com - 13.62%
virginexperiencedays.co.uk - 9.52%
altontowers.com - 7.92%
wbstudiotour.co.uk - 5.09%
loveholidays.com - 4.54%
attractiontickets.com - 4.07%
london-tickets.co.uk - 3%
chessington.com - 2.86%
disneyholidays.co.uk - 2.79%
others - 30.24%

Disneylandparis.com leads with a 16.35% click share, followed by londoneye.com at 13.62%. Virginexperiencedays.co.uk captures 9.52%, while others collectively hold 30.24%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	disneylandparis.com	london-tickets.co.uk	viator.com	loveholidays.com	londoneye.com	virginexperiencedays.co.uk	attractiontickets.com	disneyholidays.co.uk	tickete.co	buyagift.co.uk
2025/12/01	17.12%	3.07%	3.42%	11.12%	9.29%	11.88%	6.83%	4.17%	0.87%	2.84%
2025/12/02	16.69%	5.93%	3.44%	7.25%	10.16%	14.72%	5.2%	2.3%	3.15%	2.18%
2025/12/03	17.47%	3.85%	2.94%	8.93%	9.04%	16.7%	3.92%	3.69%	0.97%	3.08%
2025/12/04	18.52%	4.32%	1.07%	6.08%	11.04%	18.46%	5.25%	2.86%	2.3%	4%
2025/12/05	12%	5.49%	2.2%	5.17%	12.03%	15.88%	4.65%	3.44%	3.14%	4.49%
2025/12/06	15.22%	5.37%	1.53%	5.58%	14.12%	17.56%	3.97%	2.61%	2.32%	5.1%
2025/12/07	17%	4.8%	0.94%	8.56%	12.86%	11.85%	6.21%	4.06%	3.45%	3.4%
2025/12/08	16.87%	5.86%	1.45%	5.86%	14.86%	13.33%	4.42%	3.32%	1.24%	3.27%
2025/12/09	16.52%	3.81%	1.7%	6.48%	13.35%	15.14%	5.13%	3.82%	0.59%	3.07%
2025/12/10	16.44%	4.73%	4.01%	5.55%	12.69%	13.64%	5.08%	3.31%	1.79%	4.58%
2025/12/11	13.94%	3.97%	2.64%	6.32%	13.84%	14.49%	4.12%	3.99%	0.71%	4.64%
2025/12/12	15.24%	5.48%	2.45%	7.47%	13.57%	12.62%	4.77%	3.11%	2.35%	3.45%
2025/12/13	14.28%	6.73%	3%	5.37%	10.97%	16.47%	4.17%	3.57%	1.39%	3.37%
2025/12/14	13.86%	6.38%	4.51%	8.72%	13.2%	14.49%	4.41%	2.96%	0.98%	2.83%
2025/12/15	16.18%	3.96%	3.89%	9.34%	12.89%	13.22%	5.45%	4.73%	1.43%	3.43%
2025/12/16	15.27%	5.99%	2.73%	7.13%	15.3%	12.63%	5.01%	2.77%	2.35%	3.69%
2025/12/17	16.31%	5.19%	2.65%	6.16%	13.04%	13.59%	5.74%	3.49%	2.5%	2.73%
2025/12/18	15.45%	4.65%	1.93%	5%	11.04%	18.5%	4.75%	4.5%	0.97%	3.37%
2025/12/19	16.5%	5.6%	2.86%	4.9%	13.03%	15%	4.38%	3.13%	2.02%	3.62%
2025/12/20	13.97%	6.48%	3.97%	4.85%	14.64%	16.1%	3.98%	4.48%	1.12%	3.43%
2025/12/21	14.98%	5.08%	2.95%	8.7%	12.89%	13.97%	5.55%	3.87%	0.91%	2.95%
2025/12/22	13.19%	5.8%	2.41%	7.1%	11.67%	16.93%	4.89%	3.44%	1.36%	4.2%
2025/12/23	14.71%	9.37%	4.88%	5.82%	11.7%	15.58%	4.87%	2.23%	1.92%	3.24%
2025/12/24	17.02%	6.08%	4.75%	7.2%	10.14%	16.45%	4.08%	2.74%	1.47%	3.36%
2025/12/25	13.82%	5.87%	5.37%	7.41%	10.21%	15.73%	4.34%	1.97%	2.2%	3.69%
2025/12/26	14%	7.6%	10.16%	9.29%	9.24%	7.46%	5.3%	2.39%	2.45%	1.38%
2025/12/27	10.89%	9.27%	12.02%	9.41%	13.25%	5.32%	5.03%	1.8%	3.59%	1.08%
2025/12/28	12.95%	9.2%	10.31%	12.61%	10.08%	2.45%	6.85%	1.84%	3%	0.54%
2025/12/29	13.37%	11.64%	7.44%	11.9%	11.33%	3.7%	5.99%	3.34%	2.16%	0.43%
2025/12/30	13.85%	9.32%	11.59%	11.58%	9.77%	3.79%	3.19%	3.26%	2.33%	0.62%
2025/12/31	12.1%	11.77%	10.92%	10.01%	5.66%	4.83%	3.88%	2.78%	1.62%	1.21%

disneylandparis.com
london-tickets.co.uk
viator.com
loveholidays.com
londoneye.com
virginexperiencedays.co.uk
attractiontickets.com
disneyholidays.co.uk
tickete.co
buyagift.co.uk

Disneyland Paris started December strong, peaking at 18.52% on the 4th, but ended at 12.1%. London Tickets surged late, reaching 11.77% on the 31st. Virgin Experience Days saw a sharp decline, finishing at 4.83%.

Market Exposure

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	165
2025/12/02	168
2025/12/03	161
2025/12/04	171
2025/12/05	177
2025/12/06	169
2025/12/07	156
2025/12/08	164
2025/12/09	158
2025/12/10	161
2025/12/11	171
2025/12/12	171
2025/12/13	163
2025/12/14	165
2025/12/15	166
2025/12/16	175
2025/12/17	176
2025/12/18	167
2025/12/19	173
2025/12/20	172
2025/12/21	167
2025/12/22	173
2025/12/23	169
2025/12/24	169
2025/12/25	175
2025/12/26	171
2025/12/27	167
2025/12/28	157
2025/12/29	170
2025/12/30	174
2025/12/31	175

Advertisers fluctuated throughout December, peaking at 177 on the 5th. The month concluded with a stable 175, indicating a consistent presence.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
viator.com	2.44%
wbstudiotour.co.uk	1.74%
london-tickets.co.uk	1.35%
loveholidays.com	0.99%
centerparcs.co.uk	0.92%
buyagift.co.uk	-0.99%
disneylandparis.com	-1.1%
virginexperiencedays.co.uk	-1.64%
altontowers.com	-1.67%
londoneye.com	-1.85%

Viator.com surged with a 2.44% click share increase, while londoneye.com dropped by 1.85%.

Campaign Efficiency

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	london-tickets.co.uk	viator.com	loveholidays.com	disneylandparis.com	virginexperiencedays.co.uk	attractiontickets.com	tickete.co	londoneye.com	disneyholidays.co.uk	buyagift.co.uk
2025/12/01	5.2%	4.34%	11.55%	8.69%	15.04%	6.47%	1.62%	4.69%	4.2%	4.25%
2025/12/02	9.03%	5.4%	6.57%	7.59%	18.72%	4.13%	4.17%	4.5%	2.16%	3.28%
2025/12/03	5.79%	4.38%	8.16%	8.09%	22.89%	3.14%	1.57%	3.94%	3.38%	4.43%
2025/12/04	6.33%	1.52%	5.67%	8.69%	22.89%	4.34%	2.97%	5.81%	2.68%	6.03%
2025/12/05	7.55%	3.13%	4.41%	5.5%	19.44%	3.79%	4.16%	6.55%	3.19%	5.96%
2025/12/06	7.65%	2.82%	5.19%	7.2%	22.73%	3.41%	3.8%	7.02%	2.6%	6.99%
2025/12/07	7.69%	1.28%	8.72%	8.73%	15.54%	5.6%	5.17%	6.82%	4.04%	4.69%
2025/12/08	9.33%	2.58%	5.45%	8.35%	17.36%	3.89%	1.77%	7.15%	3.45%	5.47%
2025/12/09	6.27%	3.11%	6.04%	8.69%	18.87%	4.66%	1.08%	6.9%	4.12%	4.46%
2025/12/10	7.03%	6.59%	4.95%	8.19%	16.71%	4.4%	3.04%	6.01%	3.26%	6.55%
2025/12/11	5.79%	3.55%	6.05%	7.09%	18.75%	3.55%	1.29%	7.01%	4%	6.79%
2025/12/12	8.6%	3.77%	6.89%	7.96%	16.89%	3.86%	3.71%	6.8%	3.21%	4.27%
2025/12/13	9.28%	4.46%	4.84%	6.83%	18.84%	3.55%	2.56%	6.04%	3.56%	4.78%
2025/12/14	9.37%	6.99%	8.31%	7.45%	18.51%	3.85%	1.79%	7.34%	3.04%	3.57%
2025/12/15	6.49%	6.09%	10.05%	8.05%	15.83%	4.51%	2.77%	6.71%	4.74%	4.54%
2025/12/16	9.66%	4.13%	6.97%	8.21%	15.97%	4.05%	3.78%	7.61%	2.65%	4.34%
2025/12/17	8.2%	3.55%	5.72%	8.72%	16.87%	5.01%	4.01%	7.23%	3.47%	3.48%
2025/12/18	7.02%	2.87%	4.72%	7.82%	22.3%	3.7%	1.65%	6.56%	4.48%	3.89%
2025/12/19	8.43%	4.29%	4.43%	7.9%	19.72%	3.43%	3.58%	6.52%	2.75%	4.35%
2025/12/20	9.5%	6.09%	4.44%	7.05%	19.19%	3.25%	1.98%	7.72%	4.04%	4.46%
2025/12/21	7.97%	4.29%	8.69%	8.01%	17.01%	4.55%	1.8%	6.97%	3.81%	3.73%
2025/12/22	7.99%	3.53%	6.77%	6.06%	19.85%	3.65%	2.39%	5.83%	2.98%	5.12%
2025/12/23	12.09%	7.02%	5.15%	7.4%	18.85%	3.64%	2.98%	6.55%	1.76%	3.97%
2025/12/24	8.65%	5.99%	6.55%	8.41%	20.54%	3.1%	2.48%	6%	2.37%	4.28%
2025/12/25	8.04%	7.43%	6.8%	6.7%	18.55%	3.24%	3.43%	5.01%	1.48%	4.49%
2025/12/26	11.12%	11.95%	8.67%	6.66%	9.49%	4.17%	4.02%	4.66%	1.89%	1.76%
2025/12/27	12.92%	14.89%	9.34%	5.29%	6.52%	3.89%	5.96%	5.86%	1.44%	1.35%
2025/12/28	13.57%	12.56%	12.15%	6.25%	2.99%	5.36%	4.8%	4.61%	1.43%	0.7%
2025/12/29	15.18%	9.99%	11.93%	6.76%	4.28%	4.95%	3.64%	6.21%	2.88%	0.58%
2025/12/30	13.53%	14.77%	11.01%	6.22%	4.3%	2.17%	3.65%	4.69%	2.56%	0.81%
2025/12/31	16.58%	13.4%	9.32%	5.6%	5.38%	2.85%	2.76%	2.49%	2.12%	1.28%

london-tickets.co.uk
viator.com
loveholidays.com
disneylandparis.com
virginexperiencedays.co.uk
attractiontickets.com
tickete.co
londoneye.com
disneyholidays.co.uk
buyagift.co.uk

In December 2025, virginexperiencedays.co.uk led with a strong start, peaking mid-month. london-tickets.co.uk surged towards the end, finishing with the highest share. Viator.com and loveholidays.com showed consistent growth, while disneylandparis.com maintained stability.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions - Last month

1
Disneyland Paris Tickets | Best Value Guaranteed https://www.attractiontickets.com
Special Offer! 10 Free Photo Prints With Every Booking. Gate-Ready Tickets, Jump The Queue. Find A Lower Price & We'll Match It. Plus Exclusive Special Offers. Avoid A Long Queue. ABTOT Protected.
2
London Eye Tickets https://www.london-tickets.co.uk
London Eye — Book fast-track entry tickets to the London Eye, Europe's tallest observation wheel. Go on a 30-min...
3
Visit The London Eye https://www.londoneye.com
Best Ticket Prices — Enjoy London From Every Angle. 360° Views From The Sky & A Boat Cruise On The Thames. Book...
4
The London Eye Tickets https://londoneye.tickete.co
Book Your Tickets Online — Enjoy a bird's eye view of London's stunning skyline with constantly shifting...
5
Harry Potter Studio Tour | Book Your 2026 Visit Today https://www.wbstudiotour.co.uk
Find out what's coming up at the Studio Tour in 2026. Book your tickets online in advance. Explore authentic film sets, props and costumes at the filmmaking home of Harry Potter.

In the realm of Google PPC, the top-performing ads reveal a captivating narrative of enticing experiences. Attractiontickets.com leads with Disneyland Paris, offering value and exclusivity. London-tickets.co.uk and londoneye.com both highlight the iconic London Eye, emphasizing unique views and fast-track entry. Meanwhile, wbstudiotour.co.uk invites fans to the magical world of Harry Potter, promising an immersive journey into film history. Each ad weaves a story of unforgettable adventures, promising value, exclusivity, and unique experiences.

Frequently Asked Questions

Why is the UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report useful and how should I use it?

Why is the UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report?

The UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Yes. The UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report for?

The UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Share of Spend for the top 10 UK Hospitality Amusement Parks, Arcades & Attractions brands

Competitor Count for UK Hospitality Amusement Parks, Arcades & Attractions

Market Loss & Market Gains for UK Hospitality Amusement Parks, Arcades & Attractions

UK Hospitality Amusement Parks, Arcades & Attractions Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Amusement Parks, Arcades & Attractions

Frequently Asked Questions

Why is the UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report useful and how should I use it?

Why is the UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Amusement Parks, Arcades & Attractions December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Amusement Parks, Arcades & Attractions

AUS Amusement Parks, Arcades & Attractions