UK Hospitality Wellness & Recreation - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
wowcher.co.uk	10.23
virginactive.co.uk	9.91
puregym.com	9.41
spabreaks.com	8.66
thegymgroup.com	7.23
booking.com	5.7
nuffieldhealth.com	5.47
groupon.co.uk	5.36
virginexperiencedays.co.uk	5.04
spaseekers.com	2.48
others	30.51

Wowcher.co.uk leads with 10.23% click share, followed by Virgin Active at 9.91%. Others collectively hold a significant 30.51% share.

Market Exposure

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	puregym.com	booking.com	wowcher.co.uk	groupon.co.uk	spabreaks.com	thegymgroup.com	virginexperiencedays.co.uk	virginactive.co.uk	nuffieldhealth.com	spaseekers.com
2025/06/01	11.94%	5.74%	7.86%	6.95%	6.9%	5.78%	2.77%	3.99%	4.01%	2.6%
2025/06/02	14.62%	5.03%	9.02%	5.65%	7.33%	7.26%	4.06%	5.41%	5.42%	2.38%
2025/06/03	9.57%	4.47%	8.15%	5.27%	6.51%	3.67%	4.54%	5.06%	8.52%	2.27%
2025/06/04	8.13%	7.69%	11.17%	9.24%	10.04%	1.05%	5.26%	3.74%	4.99%	3.19%
2025/06/05	9.91%	8.37%	6.73%	4.19%	7.67%	1.75%	2.84%	5.73%	5.55%	2.5%
2025/06/06	6.06%	8.07%	10.37%	6.2%	8.95%	2.21%	3.88%	3.38%	7.47%	2.83%
2025/06/07	3.07%	5.58%	15.58%	6.9%	9.26%	2.9%	5.25%	3.69%	6.27%	2.74%
2025/06/08	2.8%	5.52%	14.44%	8.02%	6.1%	3.94%	3.99%	6.23%	7.02%	3.37%
2025/06/09	6.76%	4.84%	15.09%	8.07%	9.74%	3.13%	5.29%	4.69%	4.72%	2.26%
2025/06/10	6.69%	5.45%	14.52%	9.76%	6.81%	3.29%	6.35%	3.89%	5.81%	3.04%
2025/06/11	4.35%	5.25%	12.85%	8.84%	9.38%	3.78%	10.14%	4.75%	5.3%	2.37%
2025/06/12	4.9%	4.7%	12.03%	8.91%	10%	3.72%	11.25%	4.43%	4.34%	2.22%
2025/06/13	7.17%	4.98%	6.82%	4.51%	8.43%	5.09%	12.1%	4.18%	6.76%	2.28%
2025/06/14	6.57%	3.5%	12.82%	6.09%	7.54%	4.8%	12.14%	3.53%	5.42%	2.02%
2025/06/15	7.36%	4.41%	12.98%	8.37%	7.68%	4.53%	9.17%	5.09%	4.5%	1.84%
2025/06/16	11.32%	7.29%	10.42%	4.1%	6.65%	6.23%	6.28%	4.73%	6.34%	2.49%
2025/06/17	7.11%	6.36%	15.34%	5.22%	7.38%	5.99%	6.08%	4.73%	5.51%	2.32%
2025/06/18	6.22%	6.22%	11.17%	7.94%	6.88%	6.76%	2.74%	4.74%	8.06%	1.67%
2025/06/19	7.84%	6.4%	10.3%	5.9%	7.06%	3%	3.07%	4.72%	8.37%	1.57%
2025/06/20	6.62%	7.05%	10.79%	4.53%	6.88%	2.74%	4.92%	5.98%	7.23%	1.96%
2025/06/21	5.45%	6.64%	11.86%	5.42%	8.26%	4.11%	4.55%	5.13%	5.53%	2.13%
2025/06/22	6.46%	8.1%	11.13%	4.59%	6.81%	7.45%	3.04%	6.91%	4.53%	3.07%
2025/06/23	12.33%	7.07%	10.33%	3.75%	6.29%	4.75%	3.04%	6.21%	3.66%	3.25%
2025/06/24	12.9%	6.85%	11.46%	3.88%	8.21%	5.2%	3.55%	4.84%	5.62%	4.28%
2025/06/25	9.53%	7.41%	12.14%	3.96%	7.36%	6.69%	3.81%	5.26%	5.99%	3.53%
2025/06/26	9.99%	5.23%	12.98%	4.4%	5.84%	10.57%	5.22%	4.64%	4.68%	2%
2025/06/27	11.66%	6.29%	10.29%	5.88%	6.18%	11.17%	3.22%	5.48%	5.18%	3.09%
2025/06/28	12.47%	5.72%	10.33%	7.16%	6.5%	7.57%	4.62%	4.12%	5.01%	2.37%
2025/06/29	11.77%	5.15%	10.22%	7.28%	6.36%	8.4%	6.55%	6.2%	5.02%	2.48%
2025/06/30	13.79%	9.34%	9.01%	8.12%	7.63%	6.4%	5.37%	4.69%	4.44%	2.79%

In June 2025, PureGym’s PPC spend share fluctuated, peaking at 14.62% on June 2nd and ending at 13.79%. Wowcher.co.uk saw a mid-month surge, reaching 15.58% on June 7th. Booking.com maintained a steady presence, closing at 9.34%.

Market Exposure

Competitor Count for UK Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	237
2025/06/02	249
2025/06/03	191
2025/06/04	258
2025/06/05	266
2025/06/06	288
2025/06/07	282
2025/06/08	267
2025/06/09	238
2025/06/10	283
2025/06/11	294
2025/06/12	290
2025/06/13	292
2025/06/14	312
2025/06/15	291
2025/06/16	277
2025/06/17	270
2025/06/18	262
2025/06/19	259
2025/06/20	287
2025/06/21	294
2025/06/22	286
2025/06/23	271
2025/06/24	279
2025/06/25	263
2025/06/26	247
2025/06/27	253
2025/06/28	246
2025/06/29	252
2025/06/30	296

June saw a dynamic shift in distinct advertisers, starting at 237 and peaking at 312 mid-month. The month concluded with a strong presence of 296 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
thegymgroup.com	3.08%
puregym.com	2.77%
virginactive.co.uk	1%
booking.com	0.92%
nooksaunas.co.uk	0.33%
treatwell.co.uk	-0.5%
classpass.com	-0.77%
groupon.co.uk	-1.21%
spabreaks.com	-1.29%
virginexperiencedays.co.uk	-2.73%

Thegymgroup.com leads with a 3.08% click share rise, while virginexperiencedays.co.uk drops by 2.73%. Puregym.com and virginactive.co.uk also see gains, contrasting spabreaks.com and groupon.co.uk’s declines.

Campaign Efficiency

UK Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	puregym.com	wowcher.co.uk	groupon.co.uk	booking.com	thegymgroup.com	virginexperiencedays.co.uk	spabreaks.com	virginactive.co.uk	nuffieldhealth.com	baronseden.com
2025/06/01	12.01%	8.92%	9.29%	5.38%	6.46%	2.94%	4.2%	3.71%	3.97%	2.94%
2025/06/02	13.73%	10.23%	7.14%	4.84%	7.35%	3.83%	4.56%	5.27%	4.81%	4.22%
2025/06/03	9.05%	8.49%	6.57%	4.26%	3.37%	3.96%	3.57%	4.89%	8.21%	2.69%
2025/06/04	8.46%	12.72%	11.7%	7.33%	1.02%	5.28%	6.09%	3.48%	5.31%	1.83%
2025/06/05	10.6%	7.89%	5.16%	8.19%	1.86%	2.75%	5.07%	5.72%	6.07%	2.29%
2025/06/06	5.49%	11.81%	7.73%	7.77%	2.18%	3.74%	5.93%	3.72%	7.47%	2.97%
2025/06/07	1.96%	17.57%	8.33%	5.04%	2.84%	5.43%	5.54%	3.59%	5.97%	4.05%
2025/06/08	1.62%	16.02%	9.08%	5.46%	3.78%	3.89%	4.16%	5.9%	6.53%	3.75%
2025/06/09	6.15%	18.01%	10.08%	4.54%	3.06%	5.09%	6.04%	4.4%	4.66%	4.49%
2025/06/10	5.98%	16.96%	11.87%	5.54%	3.14%	5.95%	4.43%	3.89%	5.64%	2.58%
2025/06/11	3.7%	14.01%	10.08%	5.34%	3.66%	9.47%	5.92%	4.95%	5.16%	1.85%
2025/06/12	4.46%	13.43%	11.19%	4.59%	3.6%	11.09%	5.76%	4.56%	4.12%	2.43%
2025/06/13	6.9%	8.08%	5.53%	5.15%	5.15%	11.87%	5.55%	4.57%	6.3%	1.94%
2025/06/14	6.55%	14.36%	7.56%	3.36%	4.47%	12.29%	4.91%	3.54%	4.81%	3.77%
2025/06/15	7.26%	15.16%	10.05%	4.17%	4.44%	9.64%	4.78%	4.97%	4.16%	2.9%
2025/06/16	11.81%	12.4%	5.25%	6.97%	6.19%	6.49%	4.35%	4.67%	5.79%	1.29%
2025/06/17	6.57%	17.43%	6.33%	6.14%	6.01%	6.07%	4.82%	4.8%	5.23%	2.5%
2025/06/18	5.45%	13.26%	10.39%	6.34%	6.42%	2.61%	4.56%	4.73%	7.36%	3.17%
2025/06/19	7.49%	11.84%	7.68%	5.88%	2.78%	2.99%	4.36%	5%	7.72%	2.07%
2025/06/20	6.52%	12.33%	5.61%	6.45%	2.64%	4.65%	4.51%	6.39%	6.99%	2.33%
2025/06/21	5.34%	13.64%	6.82%	6.29%	3.98%	4.85%	5.31%	5.02%	5.06%	2.61%
2025/06/22	6.96%	13.08%	5.3%	8.03%	7.59%	3.16%	4.66%	6.78%	4.21%	1.71%
2025/06/23	12.43%	11.68%	4.49%	6.82%	4.5%	3%	3.94%	6.36%	3.24%	3.67%
2025/06/24	12.95%	13.68%	5.15%	6.79%	5.1%	3.59%	5%	4.99%	5.18%	2.96%
2025/06/25	9.45%	13.71%	4.9%	7.28%	6.84%	3.79%	4.85%	5.48%	5.91%	1.62%
2025/06/26	9.8%	13.95%	5.5%	5.02%	10.36%	4.7%	3.87%	4.38%	4.33%	3.61%
2025/06/27	11.67%	11.56%	6.62%	6.05%	11.38%	3.1%	3.9%	5.91%	4.68%	1.55%
2025/06/28	12.43%	11.37%	8.79%	5.51%	7.38%	4.48%	4.25%	3.7%	4.45%	2.04%
2025/06/29	12.24%	11.62%	9.31%	5.12%	8.24%	6.34%	4.38%	5.95%	4.82%	1.21%
2025/06/30	12.99%	10.66%	10.65%	9.15%	6.53%	5.67%	5.01%	4.69%	4.31%	1.81%

In June 2025, PureGym’s impression share fluctuated, peaking at 13.73% and ending at 12.99%. Wowcher led with a high of 18.01%, while Groupon and Booking.com showed moderate stability. TheGymGroup and VirginExperienceDays had varied trends, with BaronsEden maintaining lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Free Anytime Fitness Gym Pass https://www.anytimefitness.co.uk
Try Anytime Fitness For Free — Anytime Fitness. Open 24/7. High Spec Kit. Member Benefits. Unlimited Access. 180+ UK Gyms. Join A...
2
City Athletic Victoria Gym https://www.cityathletic.co.uk
Open 7 Days A Week — Our brand-new suite of Life-Fitness & Hammer Strength equipment...
3
Nuffield Health Gyms - This Month And Next Month Free https://www.nuffieldhealth.com
110 Fitness & Wellbeing Centres. Swimming Pools, Saunas and Classes. Book Online Today
4
PureGym™ Near Me - Join Now From Just £14.99 P/M https://www.puregym.com
Contract Free Memberships from as Little as £4.50 a Week with Unlimited Classes Available
5
Virgin Active Health Clubs https://www.virginactive.co.uk
Limited Time Offer — Get everything you need for real wellness, under one roof. T&Cs apply. One membership. Endless variety. Real rewards for crushing your goals. T&Cs apply.

In the competitive landscape of fitness PPC ads, Anytime Fitness entices with a free pass and 24/7 access, while City Athletic highlights cutting-edge equipment. Nuffield Health offers free months, PureGym promotes affordability, and Virgin Active emphasizes comprehensive wellness and rewards.

Frequently Asked Questions

Why is the UK Hospitality Wellness & Recreation June 2025 Report useful and how should I use it?

Why is the UK Hospitality Wellness & Recreation June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Wellness & Recreation June 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Hospitality Wellness & Recreation June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Hospitality Wellness & Recreation June 2025 Report?

The UK Hospitality Wellness & Recreation June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Wellness & Recreation June 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Wellness & Recreation June 2025 Report for?

The UK Hospitality Wellness & Recreation June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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UK Hospitality Wellness & Recreation - PPC Market Share Analysis June 2025

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Competitor Count for UK Hospitality Wellness & Recreation

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

UK Hospitality Wellness & Recreation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Frequently Asked Questions

Why is the UK Hospitality Wellness & Recreation June 2025 Report useful and how should I use it?

Why is the UK Hospitality Wellness & Recreation June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Wellness & Recreation June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Wellness & Recreation June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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