UK Hospitality Wellness & Recreation - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
wowcher.co.uk	10.61
spabreaks.com	10.59
booking.com	9.26
virginexperiencedays.co.uk	8.56
groupon.co.uk	8.17
puregym.com	6.84
virginactive.co.uk	5.05
thegymgroup.com	4.91
spaseekers.com	4.86
nuffieldhealth.com	3.24
others	27.91

In the PPC landscape, “others” dominate with 27.91% click share, while Wowcher leads individual advertisers at 10.61%, closely followed by Spabreaks at 10.59%.

Market Exposure

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	puregym.com	spabreaks.com	wowcher.co.uk	thegymgroup.com	booking.com	groupon.co.uk	virginexperiencedays.co.uk	virginactive.co.uk	nuffieldhealth.com	spaseekers.com
2025/05/01	4.4%	8.66%	12.46%	3.44%	13.29%	9.55%	12.02%	0.29%	1.87%	5.73%
2025/05/02	4.91%	9.13%	10.2%	4.77%	12.87%	7.59%	13.84%	0.34%	2.49%	4.54%
2025/05/03	2.41%	8.83%	12.69%	3.96%	12.1%	9.24%	13.96%	0.42%	1.81%	5.21%
2025/05/04	4.19%	8.69%	12.03%	4.7%	14.08%	9.41%	9.86%	0.45%	3.03%	4.36%
2025/05/05	4.67%	8.41%	14.77%	3.76%	13.97%	10.36%	10.35%	0.43%	2.48%	5.56%
2025/05/06	4.86%	8.55%	16.15%	2.62%	14%	10.82%	7.44%	0.27%	2.72%	4.32%
2025/05/07	3.56%	8.73%	14.1%	1.75%	13.52%	13.18%	8.87%	2.41%	2.5%	4.41%
2025/05/08	2.85%	9.1%	12.65%	2.34%	13.71%	13.33%	8.04%	1.77%	2.31%	5.03%
2025/05/09	4.14%	9.21%	12.23%	1.6%	11.84%	11.71%	8.15%	1.73%	2.57%	6.2%
2025/05/10	3.12%	10.4%	9.99%	1.17%	12.88%	11.96%	7.96%	2.11%	1.49%	7.03%
2025/05/11	4.58%	8.48%	12.07%	1.96%	11.72%	13.94%	8.62%	1.88%	1.96%	6%
2025/05/12	5.51%	9.69%	11.11%	2.04%	12.24%	12.29%	11.29%	2.3%	2.42%	4.12%
2025/05/13	4.14%	9.83%	15.37%	1.45%	10.89%	13.67%	11.27%	2.09%	1.77%	5.18%
2025/05/14	2.19%	12.1%	14.61%	1.24%	10.86%	13.09%	10.52%	1.71%	2.17%	5.62%
2025/05/15	2.4%	11.62%	12.74%	1.04%	10.06%	8.35%	11.45%	2.99%	3%	5.14%
2025/05/16	3.63%	9.51%	9.25%	2.23%	11.55%	5.44%	9.4%	3.67%	5.61%	5.07%
2025/05/17	2.85%	6.75%	9.01%	2.2%	7.75%	4.97%	6.85%	3.94%	7.38%	3.37%
2025/05/18	3.67%	6.57%	8.15%	3.72%	9.4%	6.13%	5.58%	5.29%	7.37%	3.32%
2025/05/19	5.42%	8.5%	7.99%	3.66%	10.95%	4.75%	7.45%	6.37%	3.81%	3.62%
2025/05/20	3.48%	11.4%	10.69%	1.48%	8.49%	8.13%	11.28%	3.74%	2.53%	4.57%
2025/05/21	3.06%	11.47%	10.69%	1.88%	10.14%	5.97%	7.44%	5.08%	3.94%	5.19%
2025/05/22	5.55%	9.81%	12.66%	1.62%	6.86%	7.83%	9.01%	4.67%	4.07%	4.92%
2025/05/23	8.48%	7.45%	10.31%	4.74%	7.44%	5.16%	9.25%	3.8%	4.66%	4.49%
2025/05/24	6.56%	7.76%	9%	8.58%	6.74%	5.39%	10.35%	3.76%	4.4%	4.74%
2025/05/25	6.67%	7.54%	7.31%	9.23%	7.49%	4.08%	7.8%	4.77%	5.21%	3.54%
2025/05/26	7.03%	8.55%	8.1%	4.83%	8.17%	5.12%	10.45%	5.06%	3.93%	3.71%
2025/05/27	8.49%	9.69%	9.23%	3.95%	7.81%	7.47%	7.85%	5.13%	4.1%	3.21%
2025/05/28	7.98%	10.25%	7.42%	6.34%	7.9%	6.1%	5.52%	4.87%	3.93%	3.37%
2025/05/29	7.13%	11.55%	8.17%	6.69%	6.7%	5.7%	6.06%	3.94%	3.85%	3.17%
2025/05/30	9.62%	11.89%	9.41%	6.51%	6.49%	6.58%	5.96%	3.5%	3.8%	3.69%
2025/05/31	11.24%	9.21%	8.61%	7.57%	7.02%	5.8%	4.75%	4.02%	3.73%	2.25%

In May 2025, PureGym’s PPC spend share surged from 4.4% to 11.24%. Spabreaks.com fluctuated, peaking mid-month. Wowcher.co.uk led early, but Booking.com dominated later. Virginactive.co.uk and Nuffieldhealth.com showed steady growth.

Market Exposure

Competitor Count for UK Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	256
2025/05/02	278
2025/05/03	295
2025/05/04	307
2025/05/05	293
2025/05/06	269
2025/05/07	342
2025/05/08	362
2025/05/09	350
2025/05/10	343
2025/05/11	366
2025/05/12	333
2025/05/13	332
2025/05/14	341
2025/05/15	349
2025/05/16	334
2025/05/17	302
2025/05/18	297
2025/05/19	298
2025/05/20	301
2025/05/21	297
2025/05/22	273
2025/05/23	279
2025/05/24	300
2025/05/25	269
2025/05/26	278
2025/05/27	281
2025/05/28	278
2025/05/29	278
2025/05/30	257
2025/05/31	273

May began with 256 advertisers, peaking at 366 mid-month. A decline followed, ending with 273.

Campaign Efficiency

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
virginactive.co.uk	4.13%
thegymgroup.com	3.6%
puregym.com	2.9%
gymbox.com	2.8%
nuffieldhealth.com	1.05%
spaseekers.com	-1.55%
virginexperiencedays.co.uk	-1.62%
booking.com	-3.39%
wowcher.co.uk	-3.71%
groupon.co.uk	-5.01%

Groupon.co.uk saw a significant drop of 5.01%, while virginactive.co.uk surged by 4.13%. Thegymgroup.com, puregym.com, and gymbox.com also experienced positive growth, contrasting with declines for wowcher.co.uk and booking.com.

Campaign Efficiency

UK Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	puregym.com	wowcher.co.uk	groupon.co.uk	thegymgroup.com	booking.com	spabreaks.com	virginexperiencedays.co.uk	nuffieldhealth.com	baronseden.com	spaseekers.com
2025/05/01	3.94%	15.42%	12.4%	2.89%	11.44%	6.18%	13.31%	1.73%	1.76%	5.37%
2025/05/02	4.57%	12.99%	10.34%	4.4%	11.11%	6.48%	14.88%	2.48%	0.93%	4.26%
2025/05/03	2.36%	15.32%	11.69%	3.5%	10.81%	6.33%	15.37%	1.77%	1.11%	4.58%
2025/05/04	4.09%	14.74%	12.06%	4%	12.72%	6.37%	10.51%	3.02%	0.77%	3.95%
2025/05/05	4.45%	18.33%	13.55%	3.31%	12.26%	5.72%	11.18%	2.43%	0.99%	4.88%
2025/05/06	4.5%	19.27%	14.49%	2.34%	12.27%	5.88%	7.65%	2.59%	1.18%	3.93%
2025/05/07	3.41%	17.27%	16.87%	1.61%	12.22%	5.98%	9.25%	2.5%	1.56%	3.97%
2025/05/08	2.74%	15.31%	17.21%	2.13%	12.52%	6.03%	8.25%	2.24%	1.79%	4.67%
2025/05/09	3.96%	14.49%	15.18%	1.45%	10.8%	6.2%	8.38%	2.6%	2.17%	5.59%
2025/05/10	3.04%	12.2%	15.29%	1.12%	11.62%	6.81%	8.52%	1.46%	2.96%	6.38%
2025/05/11	4.31%	13.88%	17.08%	1.78%	10.47%	5.72%	8.88%	1.82%	3.03%	5.41%
2025/05/12	5.26%	13.16%	15.4%	1.79%	11.12%	6.47%	12.13%	2.29%	2.32%	3.62%
2025/05/13	3.98%	18.08%	17.54%	1.23%	9.85%	6.53%	11.47%	1.69%	1.84%	4.6%
2025/05/14	2.16%	17.56%	17.12%	1.07%	9.64%	8.26%	10.44%	2.12%	1.36%	5.24%
2025/05/15	2.31%	15.92%	10.86%	1%	8.79%	7.31%	11.94%	2.95%	2.09%	4.83%
2025/05/16	3.78%	11.41%	7.18%	2.16%	10.51%	6.44%	9.53%	5.99%	0.54%	4.47%
2025/05/17	3.02%	10.43%	6.44%	2.19%	6.59%	4.56%	7%	7.96%	3.24%	3.13%
2025/05/18	3.7%	9.96%	7.53%	3.56%	8.02%	4.55%	5.58%	7.7%	4.14%	2.97%
2025/05/19	5.43%	9.9%	6.37%	3.64%	9.65%	5.74%	7.93%	3.97%	1.72%	3.44%
2025/05/20	3.37%	13.05%	11.31%	1.53%	7.75%	6.95%	11.61%	2.78%	2.77%	4.21%
2025/05/21	3.39%	13.14%	7.89%	1.99%	9.51%	7.8%	7.51%	4.23%	2.88%	4.88%
2025/05/22	5.44%	15.08%	10.17%	1.69%	6.21%	6.62%	8.91%	4.16%	2.47%	4.56%
2025/05/23	8.8%	12.59%	6.57%	4.54%	6.68%	4.7%	8.95%	4.87%	3.37%	3.97%
2025/05/24	6.78%	10.96%	7%	8.13%	6.1%	5.12%	10.87%	4.73%	3.67%	4.3%
2025/05/25	6.88%	9.39%	5.17%	8.87%	6.92%	4.98%	8.11%	5.53%	3.2%	3.06%
2025/05/26	7.22%	10.63%	6.82%	4.63%	7.38%	5.35%	11.09%	4.05%	2.12%	3.09%
2025/05/27	8.59%	11.44%	9.85%	3.82%	7.08%	6.04%	8.22%	4.18%	4.06%	2.89%
2025/05/28	8.36%	9%	7.63%	6.15%	6.96%	7.23%	5.37%	4.21%	1.96%	3.15%
2025/05/29	7.53%	9.84%	7.28%	6.64%	6.11%	7.6%	5.95%	4.18%	2.95%	3.02%
2025/05/30	10.35%	11.07%	8.44%	6.44%	6%	7.86%	5.91%	4.11%	2.87%	3.24%
2025/05/31	11.95%	10.48%	7.53%	7.33%	6.49%	5.87%	5.12%	3.97%	2.74%	2.16%

Puregym.com saw a steady rise, ending May with 11.95%. Wowcher.co.uk fluctuated, closing at 10.48%. Groupon.co.uk dipped mid-month, finishing at 7.53%. Thegymgroup.com surged late, reaching 7.33%. Booking.com remained stable, ending at 6.49%. Spabreaks.com peaked mid-month, closing at 5.87%. Virginexperiencedays.co.uk declined, finishing at 5.12%. Nuffieldhealth.com showed minor fluctuations, ending at 3.97%. Baronseden.com had a slight increase, closing at 2.74%. Spaseekers.com decreased, ending May at 2.16%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
City Athletic Victoria Gym https://www.cityathletic.co.uk
Open 7 Days A Week — Our brand-new suite of Life-Fitness & Hammer Strength equipment...
2
Experience Gymbox For Free https://www.gymbox.com
Gyms — Focusing on strength, stability & power; build your expertise and ability across the board. Connect...
3
PureGym™ Official Site https://www.puregym.com
£0 Joining Fee Ends Soon — Contract Free Memberships from as Little as £4.50 a Week with Unlimited Classes Available. Whatever...
4
50% Off Your First Month - No Joining Fee Offer On https://www.thegymgroup.com
Get 50% off for first month & No Joining Fee, offer ends soon! Join The Gym Group near you
5
Virgin Active Health Clubs https://www.virginactive.co.uk
Limited Time Offer — Get everything you need for real wellness, under one roof. T&Cs apply. One membership. Endless variety. Real rewards for crushing your goals. T&Cs apply.

In the competitive world of fitness, City Athletic entices with cutting-edge equipment, while Gymbox offers a free trial to showcase its strength-focused approach. PureGym attracts with no joining fees and affordable memberships, The Gym Group lures with a 50% discount, and Virgin Active promises comprehensive wellness under one roof.

Frequently Asked Questions

Why is the UK Hospitality Wellness & Recreation May 2025 Report useful and how should I use it?

Why is the UK Hospitality Wellness & Recreation May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Hospitality Wellness & Recreation May 2025 Report
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How often is the data updated?

Data within the UK Hospitality Wellness & Recreation May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The UK Hospitality Wellness & Recreation May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Hospitality Wellness & Recreation May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Hospitality Wellness & Recreation May 2025 Report for?

The UK Hospitality Wellness & Recreation May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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UK Hospitality Wellness & Recreation - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Hospitality Wellness & Recreation brands

Share of Spend for the top 10 UK Hospitality Wellness & Recreation brands

Competitor Count for UK Hospitality Wellness & Recreation

Market Loss & Market Gains for UK Hospitality Wellness & Recreation

UK Hospitality Wellness & Recreation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Hospitality Wellness & Recreation

Frequently Asked Questions

Why is the UK Hospitality Wellness & Recreation May 2025 Report useful and how should I use it?

Why is the UK Hospitality Wellness & Recreation May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Hospitality Wellness & Recreation May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Hospitality Wellness & Recreation May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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