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UK Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
photobox.co.uk 27.05
my-picture.co.uk 14.68
snapfish.co.uk 8.78
shutterstock.com 7.27
optimalprint.co.uk 4.66
cewe.co.uk 3.39
printerpix.co.uk 3.14
papier.com 2.49
postsnap.com 2.29
mixtiles.com 1.51
others 24.74

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Photobox.co.uk leads with 27.05% click share, followed by My-picture.co.uk at 14.68%. Others collectively hold 24.74%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date photobox.co.uk my-picture.co.uk papier.com optimalprint.co.uk snapfish.co.uk whitewall.co.uk cewe.co.uk postsnap.com printerpix.co.uk shutterstock.com
2025/04/01 15.27% 17.76% 2.56% 11.38% 4.64% 2.37% 4.32% 3.32% 7.33% 2.49%
2025/04/02 21.07% 16.88% 1.54% 9.17% 4.95% 2.88% 4.18% 2.53% 6.17% 2.55%
2025/04/03 22.66% 14.44% 4% 6.87% 6.03% 2.25% 5.53% 2.19% 4.41% 2.81%
2025/04/04 28.65% 17.28% 4.28% 5.88% 6.28% 0.87% 3.13% 3.15% 5.91% 2.02%
2025/04/05 27% 14.42% 2.1% 6.65% 7.07% 1.24% 5.4% 2.11% 5.85% 3.58%
2025/04/06 22.84% 18.5% 0.3% 6.85% 5.16% 1.48% 8.64% 1.55% 6.04% 2.2%
2025/04/07 25.3% 13.63% 2.9% 8.2% 4.67% 1.08% 2.85% 5.47% 7.03% 2.75%
2025/04/08 25.02% 12.89% 3.58% 6.76% 5.55% 1.71% 4.88% 1.51% 5.49% 1.83%
2025/04/09 23.34% 14.8% 5.02% 4.96% 5.49% 0.7% 3.61% 1.46% 7.9% 1.38%
2025/04/10 27.24% 7.3% 7.12% 5.33% 6.94% 0.49% 5.47% 1.42% 4.41% 2.34%
2025/04/11 25.17% 9.64% 5.14% 6.77% 7.11% 2.53% 6.09% 1% 4.76% 3.32%
2025/04/12 28.4% 14.6% 5.68% 4.74% 4.27% 2.29% 4.65% 1.91% 7.22% 1.38%
2025/04/13 26.99% 18.63% 5.66% 5.19% 5.3% 1.17% 4.37% 0.81% 4.74% 1.83%
2025/04/14 31.55% 18.03% 6.43% 3.21% 5.31% 0.26% 2.81% 1.08% 5.96% 1.57%
2025/04/15 27.46% 14.07% 9.41% 4.43% 5.83% 1.46% 3.24% 1.29% 5.92% 2.14%
2025/04/16 20.28% 15.36% 4.83% 6.48% 6.27% 0.94% 4.54% 4.53% 5.84% 2.58%
2025/04/17 24.72% 13.43% 6.46% 4.54% 3.25% 0.57% 7.92% 1.37% 4.15% 2.13%
2025/04/18 21.35% 7.94% 10.4% 6.51% 6.3% 1.5% 5.49% 2.3% 5.99% 1.93%
2025/04/19 21.79% 22.22% 4.99% 5.1% 4.81% 0.57% 4.04% 2.39% 6.39% 2.05%
2025/04/20 17.11% 26.76% 2.58% 5.98% 4.56% 1.01% 2.97% 3.4% 7.01% 1.14%
2025/04/21 20.94% 23.44% 4.19% 6.11% 3.29% 0.74% 2.56% 4.05% 6.89% 1.7%
2025/04/22 22% 25.14% 4.32% 6.29% 3.48% 1.31% 3.21% 3.16% 5.36% 1.51%
2025/04/23 20.65% 20.1% 7.64% 7.57% 3.49% 2.55% 3.48% 3.44% 5.77% 1.33%
2025/04/24 19.88% 17.66% 2.96% 7.78% 4.14% 3.68% 7.21% 3.57% 5.32% 1.35%
2025/04/25 21.83% 20.54% 3.12% 6.6% 4.08% 4.78% 4.73% 3.78% 4.25% 1.52%
2025/04/26 22.01% 18.65% 2.45% 9.48% 4.17% 3.27% 6.01% 4.69% 4.91% 1.35%
2025/04/27 24.86% 17.39% 3.52% 6.59% 4.23% 3.92% 5.9% 2.44% 4.18% 1.75%
2025/04/28 26.51% 18.22% 4.79% 5.86% 5.15% 2.5% 4.27% 2.6% 3.9% 1.66%
2025/04/29 25.94% 16.71% 3.81% 6.49% 4.37% 2.25% 5.52% 1.75% 4.33% 2.02%
2025/04/30 21.86% 14.24% 6.74% 6.37% 5.54% 4.73% 4.54% 4.12% 3.64% 1.82%

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Photobox.co.uk led April’s PPC spend, peaking at 31.55% on April 14. My-picture.co.uk surged mid-month, reaching 26.76% on April 20. Papier.com and optimalprint.co.uk showed steady growth, while snapfish.co.uk and printerpix.co.uk maintained moderate shares. Shutterstock.com remained stable.

Market Exposure

Competitor Count for UK Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 207
2025/04/02 210
2025/04/03 214
2025/04/04 206
2025/04/05 173
2025/04/06 194
2025/04/07 176
2025/04/08 194
2025/04/09 192
2025/04/10 222
2025/04/11 195
2025/04/12 201
2025/04/13 200
2025/04/14 194
2025/04/15 208
2025/04/16 209
2025/04/17 201
2025/04/18 185
2025/04/19 199
2025/04/20 205
2025/04/21 198
2025/04/22 207
2025/04/23 209
2025/04/24 231
2025/04/25 210
2025/04/26 203
2025/04/27 200
2025/04/28 201
2025/04/29 205
2025/04/30 221

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April saw fluctuating advertiser numbers, peaking at 231 on April 24. The month concluded with 221 advertisers, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
my-picture.co.uk 4.09%
whitewall.co.uk 1.19%
postsnap.com 1.07%
castlefineart.com 0.94%
optimalprint.co.uk 0.66%
printerpix.co.uk -0.46%
canvaschamp.co.uk -0.53%
shutterstock.com -1.52%
photobox.co.uk -2.17%
snapfish.co.uk -4.26%

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Snapfish.co.uk saw a significant drop of 4.26%, while my-picture.co.uk surged by 4.09%.

Campaign Efficiency

UK Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date photobox.co.uk my-picture.co.uk optimalprint.co.uk papier.com snapfish.co.uk cewe.co.uk postsnap.com mixtiles.com printerpix.co.uk shutterstock.com
2025/04/01 13.95% 14.78% 10.66% 3.12% 3.88% 4.1% 3.2% 3.07% 6.21% 3.08%
2025/04/02 18.05% 12.85% 8.66% 1.31% 3.95% 3.97% 2.42% 2.33% 5.17% 2.98%
2025/04/03 20.13% 12.72% 6.75% 2.28% 4.92% 5.06% 1.82% 2.3% 4.04% 2.99%
2025/04/04 23.04% 14.56% 6.19% 3.48% 6.34% 3.49% 3.62% 1.66% 5.47% 2.4%
2025/04/05 21.32% 13.5% 6.38% 2.17% 5.64% 5.03% 2.19% 1.54% 5.52% 3.69%
2025/04/06 19.36% 13.36% 7.29% 0.46% 4.53% 8.34% 1.93% 1.28% 5.26% 2.5%
2025/04/07 20.23% 12.13% 8.13% 2.5% 4.26% 2.84% 5.67% 2.31% 6.99% 2.73%
2025/04/08 17.79% 12.64% 7.02% 2.49% 4.67% 4.48% 1.62% 2.15% 5.24% 2.52%
2025/04/09 18.16% 13.36% 5.39% 3.59% 5.04% 3.58% 1.45% 2.06% 6.95% 1.93%
2025/04/10 20.21% 9.98% 5.3% 5.56% 5.52% 4.81% 1.33% 1.26% 4.61% 2.77%
2025/04/11 20.77% 11.4% 6.2% 3.1% 5.67% 5.4% 0.9% 1.33% 4.11% 3.83%
2025/04/12 20.94% 13.23% 5.09% 5.06% 4.16% 4.41% 1.91% 1.55% 6.61% 1.94%
2025/04/13 21.99% 15.61% 5.23% 4.22% 4.52% 4.24% 0.87% 1.33% 3.96% 2.51%
2025/04/14 23.09% 14.4% 3.41% 6.23% 4.62% 2.87% 1.22% 0.78% 5.95% 2.18%
2025/04/15 19.29% 12.6% 4.75% 8.09% 5.14% 2.95% 1.44% 1.51% 5.89% 2.74%
2025/04/16 16.72% 13.61% 6.21% 3.3% 5.38% 4.82% 4.39% 3.02% 4.42% 3.11%
2025/04/17 17.5% 13.16% 4.73% 5.85% 2.91% 6.9% 1.25% 1.91% 4.26% 2.96%
2025/04/18 15.5% 10.34% 6.14% 8.13% 4.7% 5.14% 1.95% 2.86% 5.57% 2.41%
2025/04/19 16.54% 17.79% 4.44% 4.17% 4.46% 4.16% 2.37% 2.93% 5.41% 2.64%
2025/04/20 13.9% 20.44% 5.56% 1.94% 3.94% 2.87% 3.2% 2.39% 4.83% 1.51%
2025/04/21 15.96% 20.67% 5.42% 3.75% 3.05% 2.18% 3.64% 2.97% 5.47% 2.09%
2025/04/22 17.47% 21.52% 6.22% 3.81% 2.97% 2.99% 2.77% 2.74% 5.14% 2.01%
2025/04/23 17.64% 19.09% 7.92% 6.77% 3.11% 3.14% 3.2% 1.96% 5.28% 1.7%
2025/04/24 15.44% 16.98% 7.88% 2.43% 3.33% 6.74% 3.57% 2.6% 4.6% 1.64%
2025/04/25 17.61% 18.8% 6.9% 2.77% 3.43% 4.49% 3.71% 1.93% 3.61% 1.88%
2025/04/26 18.49% 16.8% 9.66% 2% 3.36% 5.8% 4.66% 1.57% 4.26% 1.47%
2025/04/27 19.63% 14.14% 6.63% 2.85% 3.46% 5.53% 2.43% 1.96% 3.78% 2%
2025/04/28 20.71% 14.69% 5.71% 4.01% 4% 4.31% 2.73% 2.72% 3.64% 1.83%
2025/04/29 21.84% 13.54% 6.37% 3.39% 3.75% 5.41% 1.65% 1.84% 3.84% 2.35%
2025/04/30 18.35% 11.98% 6.25% 5.78% 4.51% 4.31% 4.11% 3.25% 2.99% 2.12%

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Photobox.co.uk led April with fluctuating impressions, peaking mid-month. My-picture.co.uk surged late, while Optimalprint.co.uk struggled. Papier.com and Snapfish.co.uk showed steady growth. Shutterstock.com ended with a slight dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Print Your Photos Online | Print Photos Online or Instore https://www.bootsphoto.com

    Boots Photo For All Your Photo Needs. Print Photos Online Or At Your Local Boots Store

  2. 2
    85% Off Canvas Prints - No.1 Best Rated UK Canvas Shop https://www.my-picture.co.uk

    No.1 Best Rated Canvas Shop in the UK & Certified Merchant. Ready for Dispatch Within 24h

  3. 3
    Photobox Official Site https://www.photobox.co.uk › official › photoproducts

    Photobox: Sale on Now — Turn your favourite photos into lasting memories with our easy-to-use design tools. Relive...

  4. 4
    Shutterstock Stock Images https://www.shutterstock.com › stock-photos › royalty-free

    The Leader in Stock Imagery — Worry free licensing. Industry leading images. Simply search, instantly find your images. Browse photos, vectors, illustrations, videos, and more. Royalty-free and ready to use.

  5. 5
    Snapfish.co.uk https://www.snapfish.co.uk

    Up To 50% Off With Snapfish — Guaranteed To Make You Smile With Our Outstanding Prints, Photo Gifts, Photo Books & More. Beautiful Personalised Photo Books, Cards, Prints, Canvases & More. Share Your...

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In the vibrant world of Google PPC, five advertisers shine with compelling narratives. Boots Photo emphasizes convenience, offering both online and in-store photo printing. My-Picture.co.uk captivates with an impressive 85% discount on canvas prints, highlighting their top-rated status. Photobox invites users to transform photos into cherished memories, while Shutterstock leads with worry-free licensing and diverse imagery. Snapfish promises smiles with personalized photo gifts and significant discounts. Each ad weaves a unique story, enticing users with convenience, savings, and creativity.

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