Log in Book a Demo

UK Media & Entertainment Publishing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 35.54
audible.co.uk 8.18
vogue.co.uk 6.73
spectator.co.uk 5.47
psychologytoday.com 4.72
magazine.co.uk 3.41
buysubscriptions.com 3.02
moo.com 2.47
mixam.co.uk 2.32
greatmagazines.co.uk 2.22
others 25.92

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominates with 35.54% click share, followed by others at 25.92%. Audible.co.uk and Vogue.co.uk trail with 8.18% and 6.73%, respectively.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date amazon.co.uk vogue.co.uk audible.co.uk photobox.co.uk printed.com mixam.co.uk moo.com buysubscriptions.com greatmagazines.co.uk magazine.co.uk
2025/04/01 27.18% 1.77% 3.12% 1.46% 2.92% 6.89% 3.37% 7.44% 1.14% 10.85%
2025/04/02 25.02% 0% 11.78% 1.9% 1.97% 6.04% 4.07% 5.89% 2.4% 9.77%
2025/04/03 13.45% 0% 14.43% 1.89% 1.8% 5.41% 2.22% 8.12% 4.05% 5.71%
2025/04/04 23.76% 0.91% 15.67% 1.22% 0.68% 3.89% 2.3% 5.05% 7.22% 5.29%
2025/04/05 14.5% 0% 24.92% 1.7% 3.61% 7.59% 2.83% 4.7% 4.54% 5.92%
2025/04/06 16.89% 0% 18.84% 1.95% 4.19% 11.15% 1.91% 3.49% 2.93% 6.15%
2025/04/07 37.21% 0% 20.44% 0.51% 1.43% 2.05% 1.01% 2.28% 1.72% 2.35%
2025/04/08 42.69% 0% 5.8% 0.23% 1.56% 2.82% 2.75% 2.64% 1.6% 1.23%
2025/04/09 13.63% 0% 22.35% 0.58% 2.26% 1.24% 4.13% 7.33% 2.7% 3.59%
2025/04/10 14.48% 0% 16.68% 1.49% 3.4% 4.1% 5.73% 4.85% 1.96% 3.93%
2025/04/11 14.41% 0% 16.72% 0.85% 3.65% 5.99% 5.35% 6.32% 3.29% 9.22%
2025/04/12 10.29% 0% 22.27% 1.69% 9.3% 5.79% 5.64% 3.94% 1.16% 2.42%
2025/04/13 12.3% 0% 18.8% 1.83% 4.99% 8.69% 3.25% 3.31% 2.24% 5.41%
2025/04/14 8.38% 0% 20.13% 1.51% 5.86% 4.64% 1.72% 4.65% 0.7% 2.09%
2025/04/15 14.59% 0% 8.35% 1.23% 5.01% 3.07% 5.44% 6.92% 1.84% 3.79%
2025/04/16 15.79% 0% 11.1% 1.08% 4.71% 3.07% 7.4% 5.04% 2.7% 5.35%
2025/04/17 38.31% 9.87% 6.25% 0.2% 3.47% 2.03% 5.77% 4.69% 0.71% 1.53%
2025/04/18 23.64% 0% 14.31% 0.38% 2.55% 2.78% 1.62% 7.64% 5.44% 3.38%
2025/04/19 7.29% 4.07% 17.85% 0.67% 2.71% 4.71% 5.08% 4.07% 8.47% 3.44%
2025/04/20 11.13% 0% 14.67% 1.3% 5.39% 5.2% 4.76% 5.1% 6.9% 7.23%
2025/04/21 9.36% 0% 17.17% 0.77% 5.1% 7.45% 6.04% 5.71% 3.11% 4.21%
2025/04/22 28.52% 0% 10.58% 0% 2.89% 4.39% 6.39% 3.51% 0.99% 4.27%
2025/04/23 25.96% 0% 12.54% 0.6% 6.45% 3.38% 8.73% 4.48% 1.62% 1.86%
2025/04/24 19.99% 0% 9.81% 8.12% 6.01% 4.94% 4.06% 3.55% 2.35% 2.02%
2025/04/25 28.61% 0% 7.47% 7% 5.63% 4.25% 2.84% 4.41% 1.04% 3.49%
2025/04/26 26.54% 3.81% 7.21% 7.76% 4.68% 9.12% 1.44% 2.57% 1.17% 3.7%
2025/04/27 27.17% 21.72% 3.93% 5.74% 2.13% 3.86% 1.49% 1.75% 2.44% 2.52%
2025/04/28 23.42% 15.29% 7.51% 7.7% 3.5% 2.2% 2.62% 3.28% 0.84% 4.14%
2025/04/29 27.55% 3.82% 9.26% 5.94% 4.32% 2.52% 3.86% 4.52% 1.1% 1.57%
2025/04/30 26.31% 10.92% 8.26% 5.95% 4.47% 3.79% 2.93% 2.58% 1.27% 1.18%

Copyright © Adthena. All rights reserved.

April saw Amazon.co.uk’s PPC spend fluctuate, peaking at 42.69 on the 8th. Vogue.co.uk surged on the 27th with 21.72. Audible.co.uk maintained steady activity, while Photobox.co.uk spiked on the 24th. The month concluded with Amazon.co.uk leading.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 112
2025/04/02 117
2025/04/03 125
2025/04/04 118
2025/04/05 117
2025/04/06 118
2025/04/07 118
2025/04/08 106
2025/04/09 106
2025/04/10 117
2025/04/11 115
2025/04/12 115
2025/04/13 112
2025/04/14 112
2025/04/15 110
2025/04/16 108
2025/04/17 113
2025/04/18 93
2025/04/19 127
2025/04/20 123
2025/04/21 114
2025/04/22 121
2025/04/23 116
2025/04/24 136
2025/04/25 131
2025/04/26 133
2025/04/27 129
2025/04/28 127
2025/04/29 122
2025/04/30 130

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, starting at 112 and peaking at 136. Mid-month fluctuations settled into a strong finish at 130.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
vogue.co.uk 12.37%
photobox.co.uk 1.8%
ebay.co.uk 0.89%
bloomberg.com 0.88%
thephoenixcomic.co.uk 0.62%
awesomebooks.com -0.89%
thetimes.com -0.99%
blackwells.co.uk -1.01%
audible.co.uk -4.72%
spectator.co.uk -8.03%

Copyright © Adthena. All rights reserved.

Vogue.co.uk soared with a 12.37% click share increase, while spectator.co.uk plummeted by 8.03%. Photobox.co.uk gained 1.8%, contrasting audible.co.uk’s 4.72% drop.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date amazon.co.uk ebay.co.uk audible.co.uk buysubscriptions.com printed.com moo.com mixam.co.uk greatmagazines.co.uk thestoryexchange.org awesomebooks.com
2025/04/01 35.49% 7.6% 1.4% 9.5% 1.51% 2.75% 2.59% 1.2% 2.8% 0.12%
2025/04/02 40.62% 2.89% 5.97% 7.65% 1.13% 3.09% 2.99% 2.63% 1.09% 0.12%
2025/04/03 24.09% 2.58% 7.42% 10.25% 1.16% 2.39% 2.94% 5.07% 6.38% 0.29%
2025/04/04 41.07% 0.86% 7.03% 6.76% 0.55% 1.76% 1.78% 8.7% 3.91% 0.2%
2025/04/05 33.18% 0.69% 13.38% 5.93% 2.29% 2.41% 3.81% 5.67% 0.84% 0.21%
2025/04/06 31.96% 0.98% 10.49% 3.98% 2.83% 1.43% 6.05% 3.69% 1.95% 0.29%
2025/04/07 56.57% 0.49% 5.87% 1.47% 0.55% 0.46% 0.83% 1.13% 0.81% 14.81%
2025/04/08 55.06% 6.35% 1.47% 1.12% 0.47% 1.15% 0.74% 0.82% 1.52% 11.13%
2025/04/09 28.08% 1.79% 11.09% 7.32% 1.25% 3.61% 1.27% 3.01% 7.35% 0.19%
2025/04/10 31.82% 1.72% 8.88% 5.36% 1.99% 4.38% 2.18% 2.21% 1.49% 0.12%
2025/04/11 35.42% 0.71% 9.72% 6.37% 2.13% 4.73% 3.35% 2.99% 2.41% 0.19%
2025/04/12 24.99% 1.92% 12.29% 6.09% 6.49% 4.82% 3.69% 1.41% 1.09% 0.23%
2025/04/13 23.1% 0.78% 10.45% 4.98% 3.32% 3.23% 4.6% 2.79% 3.43% 0.4%
2025/04/14 15.97% 0.85% 12.74% 6.99% 4.39% 2.1% 2.5% 0.75% 3.03% 0.23%
2025/04/15 30% 2.25% 3.85% 8.78% 2.98% 4.45% 1.53% 1.67% 4.13% 0.18%
2025/04/16 27.63% 3% 4.69% 8.29% 3.09% 6.88% 1.91% 2.83% 3.5% 0.08%
2025/04/17 48.59% 2.31% 2.34% 5.41% 1.4% 3.81% 0.77% 0.54% 0.73% 13.51%
2025/04/18 32.83% 4.83% 6.66% 13.71% 1.37% 1.23% 1% 7.4% 0% 0.42%
2025/04/19 9.89% 0.72% 10.55% 7.33% 1.84% 5.07% 2.99% 12.2% 6.8% 0.27%
2025/04/20 28.97% 0.51% 6.71% 7.21% 3.44% 4.02% 2.94% 8.88% 0.86% 0.21%
2025/04/21 17.69% 1.07% 10.94% 10.77% 3.28% 5.81% 4.58% 4.56% 0% 0.15%
2025/04/22 44.82% 3.14% 4.87% 3.91% 1.33% 4.54% 2.08% 0.8% 5.11% 0.21%
2025/04/23 41.8% 3.85% 4.74% 5.71% 3.18% 6.69% 1.79% 1.54% 1.55% 0.23%
2025/04/24 31.35% 5.58% 4.98% 4.93% 3.95% 3.81% 2.82% 2.84% 2.65% 0.58%
2025/04/25 41.43% 10.76% 3.97% 6.04% 3.43% 2.57% 2.3% 1.05% 0.46% 0.51%
2025/04/26 42.19% 8.45% 4.39% 3.56% 2.92% 1.23% 4.88% 1.27% 0.73% 0.15%
2025/04/27 46.46% 3.56% 1.64% 2.48% 1.15% 1.32% 1.8% 3.26% 1.12% 4.2%
2025/04/28 39% 4.98% 3.45% 4.39% 2.33% 2.59% 1.44% 0.88% 0.73% 3.53%
2025/04/29 40.61% 6.5% 4.32% 5.05% 2.7% 3.7% 1.55% 1.16% 1.92% 0.35%
2025/04/30 43.48% 5.88% 4.45% 3.59% 2.72% 2.67% 2.16% 1.53% 1.47% 0.44%

Copyright © Adthena. All rights reserved.

Amazon.co.uk dominated April’s PPC landscape, peaking at 56.57% on April 7. Meanwhile, eBay.co.uk struggled, with a high of 10.76% on April 25. Audible.co.uk saw fluctuations, ending at 4.45%. The month concluded with Amazon.co.uk leading, maintaining strong visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Audiobooks on Audible https://www.audible.co.uk

    Listen Any Time, Anywhere — Looking For The Next Listen? Choose From Our Selection Of Trending Podcasts And Audiobooks

  2. 2
    Bloomberg UK https://www.bloomberg.com

    Bloomberg Business Offer — Don't wait to sign up for Bloomberg. Get informed perspectives on financial markets today. Sign up today for massive savings on our annual subscription. Hurry, the offer won't last.

  3. 3
    £0.00 For 30 Days - Unlimited Reading & Listening https://www.kobo.com

    All You Can Read & Listen Books. Binge on millions of popular titles @ £0.00 for 30 days. Get the...

  4. 4
    The Spectator https://www.spectator.co.uk

    Trusted Political Views — Explore global and UK politics with The Spectator. Subscribe to stay informed today. Your go-to source for political news, analysis, and commentary.

  5. 5
    Motivational Quotes https://www.thestoryexchange.org

    Top Motivational Quotes — Need a lift? We've founded up words of inspiration from successful women. 9 Motivational Quotes From Famous Entrepreneurial Women.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Audible entices listeners with the promise of trending audiobooks and podcasts, while Bloomberg UK offers financial insights with a limited-time subscription deal. Kobo captivates with a 30-day free reading spree, and The Spectator provides trusted political analysis. Meanwhile, The Story Exchange inspires with motivational quotes from successful women.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.