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UK Media & Entertainment Publishing - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.co.uk 28.13
vogue.co.uk 13.99
bloomberg.com 5.09
audible.co.uk 5.05
psychologytoday.com 4.29
mixam.co.uk 3.63
photobox.co.uk 3.48
ebay.co.uk 2.61
printed.com 2.12
buysubscriptions.com 2.1
others 29.51

Copyright © Adthena. All rights reserved.

Amazon.co.uk leads with 28.13% click share, closely followed by Vogue.co.uk at 13.99%. Others collectively hold the largest share at 29.51%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date audible.co.uk amazon.co.uk bloomberg.com mixam.co.uk photobox.co.uk printed.com moo.com papier.com doxzoo.com vogue.co.uk
2025/05/01 7.42% 32.92% 0.01% 3.26% 4.79% 4.65% 3.28% 1.25% 1.86% 5.46%
2025/05/02 6.47% 29.81% 2.3% 3.02% 7.31% 3.4% 2.1% 2.43% 2.83% 8.09%
2025/05/03 4.18% 19.73% 2.59% 7.32% 6.49% 3.51% 4.12% 1.4% 2.56% 17.75%
2025/05/04 4.87% 24.35% 1.03% 5.45% 7.51% 4.27% 2.51% 1.09% 3.03% 15.32%
2025/05/05 4.7% 23.95% 0.01% 6.28% 6.22% 2.92% 2.76% 1.16% 2.74% 20.79%
2025/05/06 4.86% 23.83% 1.12% 4.67% 8.32% 4.27% 2.54% 0.59% 3.57% 10.47%
2025/05/07 4.45% 30.92% 0.01% 6.74% 8.07% 4.32% 1.94% 3.78% 2.17% 1.3%
2025/05/08 8.34% 11.76% 1.39% 7.25% 5.58% 3.6% 5.8% 1.75% 5.19% 1.55%
2025/05/09 4.96% 15.7% 0.01% 10.45% 6.7% 5.03% 6.45% 1.5% 5.44% 0%
2025/05/10 3.89% 18.87% 1.07% 13.89% 4.01% 4.81% 2.77% 1.91% 4.73% 3.99%
2025/05/11 4.06% 16.47% 2.17% 9.85% 10.32% 2.74% 1.9% 2.01% 3.21% 11.47%
2025/05/12 5.12% 19.7% 0.01% 5.34% 5.27% 2.06% 3.92% 1.52% 2.9% 15.82%
2025/05/13 5.14% 25.34% 3.98% 7.4% 5.27% 4.68% 1.73% 2.83% 2.86% 0%
2025/05/14 6.43% 15.22% 1.13% 8.53% 8.49% 4.4% 2.87% 3.81% 4.94% 1.27%
2025/05/15 6.59% 14.29% 9.5% 3.43% 5.55% 1.97% 0.75% 5.24% 2.01% 4.37%
2025/05/16 7.08% 16.2% 14.09% 7.05% 5.78% 2.74% 1.66% 2.14% 1.49% 2.76%
2025/05/17 7.24% 17.64% 11.28% 5.38% 5.54% 2.98% 0% 1.1% 2.15% 13.43%
2025/05/18 6.85% 16.72% 11.96% 7.7% 8.72% 2.64% 1.1% 1.37% 3.94% 6.3%
2025/05/19 10.22% 28.01% 13.42% 2.08% 2.38% 3.77% 0% 3.47% 1.26% 4.23%
2025/05/20 10.38% 14.21% 9.98% 3.71% 4.45% 3.4% 1.21% 3.29% 1.4% 9.77%
2025/05/21 11.99% 8.36% 8.61% 3.19% 6.55% 3.69% 3.33% 5.01% 2.91% 7.75%
2025/05/22 9.14% 4.99% 20.32% 6.3% 8.72% 3.79% 1.8% 8.35% 2.09% 0%
2025/05/23 11.17% 17.43% 10.54% 3.97% 0.49% 7.01% 3.61% 2.64% 3.18% 0%
2025/05/24 9.6% 4.62% 13.87% 7.51% 3.58% 5.03% 1.29% 2.9% 4.35% 5.62%
2025/05/25 6.44% 6.06% 20.5% 8.06% 7.8% 3.42% 1.78% 5.38% 3.96% 11.73%
2025/05/26 9.49% 6.38% 15.53% 4.84% 3.56% 3.78% 0.93% 7.59% 1.48% 18.06%
2025/05/27 11.77% 3.88% 10.13% 9.99% 4.86% 4.42% 4.56% 3.03% 5.21% 0%
2025/05/28 16.32% 3.25% 16.51% 6.05% 5.03% 6.5% 1.73% 2.97% 2.18% 2.18%
2025/05/29 10.06% 8.82% 27.26% 5.2% 6.25% 5.23% 1.7% 2.47% 1.98% 4.05%
2025/05/30 13.06% 6.78% 13.05% 5% 8.09% 3.68% 3.12% 6.66% 2.36% 2.06%
2025/05/31 14.85% 11.58% 10.99% 6.73% 6.5% 3.96% 3.28% 2.74% 2.63% 0%

Copyright © Adthena. All rights reserved.

In May 2025, Amazon.co.uk led PPC spend, peaking early, then fluctuating. Audible.co.uk saw a late surge, while Bloomberg.com steadily climbed. Vogue.co.uk had a mid-month dip. The month ended with Amazon.co.uk maintaining dominance.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 130
2025/05/02 129
2025/05/03 129
2025/05/04 133
2025/05/05 147
2025/05/06 143
2025/05/07 163
2025/05/08 166
2025/05/09 166
2025/05/10 155
2025/05/11 158
2025/05/12 161
2025/05/13 164
2025/05/14 166
2025/05/15 159
2025/05/16 166
2025/05/17 142
2025/05/18 155
2025/05/19 141
2025/05/20 156
2025/05/21 148
2025/05/22 138
2025/05/23 122
2025/05/24 140
2025/05/25 126
2025/05/26 126
2025/05/27 127
2025/05/28 131
2025/05/29 123
2025/05/30 116
2025/05/31 122

Copyright © Adthena. All rights reserved.

May began with 130 advertisers, peaking at 166 mid-month. A decline followed, ending with 122.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
bloomberg.com 9.4%
audible.co.uk 3.66%
psychologytoday.com 2.66%
papier.com 0.75%
ebay.co.uk 0.73%
magazine.co.uk -0.7%
buysubscriptions.com -0.76%
greatmagazines.co.uk -1.07%
vogue.co.uk -1.75%
amazon.co.uk -12.92%

Copyright © Adthena. All rights reserved.

Bloomberg.com surged with a 9.40% click share increase, while amazon.co.uk plummeted by 12.92%. Audible.co.uk and psychologytoday.com also saw gains, contrasting with declines for vogue.co.uk and others.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.co.uk ebay.co.uk audible.co.uk buysubscriptions.com bloomberg.com photobox.co.uk mixam.co.uk printed.com moo.com vogue.co.uk
2025/05/01 51.14% 5.3% 3.13% 1.96% 0.01% 1.51% 1.49% 2.3% 2.23% 2.4%
2025/05/02 44.59% 5.63% 3.11% 3.06% 0.96% 3.41% 1.37% 2.15% 1.71% 3.35%
2025/05/03 35.2% 7.66% 2.11% 2.54% 1.19% 3.66% 4.28% 2.57% 3.02% 9.81%
2025/05/04 40.93% 4.47% 2.6% 2.43% 0.45% 3.6% 2.87% 2.73% 1.5% 7.29%
2025/05/05 41.89% 4.25% 2.18% 1.76% 0% 3.05% 3.15% 1.93% 1.98% 9.18%
2025/05/06 35.38% 7.67% 2.87% 4.49% 0.45% 3.99% 2.61% 2.73% 2.16% 5.39%
2025/05/07 45% 3.66% 2.44% 3.5% 0.01% 4.01% 3.22% 2.56% 1.4% 0.75%
2025/05/08 21.52% 9.67% 3.49% 5.42% 0.58% 3.45% 3.85% 2.47% 4.64% 0.94%
2025/05/09 26.96% 7.81% 2.43% 4.59% 0.01% 3.45% 5.37% 3% 4.54% 0%
2025/05/10 29.38% 6.57% 2.1% 3.52% 0.45% 2.18% 6.9% 3.07% 2.11% 2.43%
2025/05/11 32.61% 8.05% 2.19% 3.04% 0.38% 4.09% 4.81% 1.78% 1.42% 5.01%
2025/05/12 36.14% 4.27% 2.44% 4.93% 0.01% 3.2% 3.02% 1.43% 3.03% 5.76%
2025/05/13 40.69% 3.99% 2.35% 3.29% 1.01% 2.73% 3.76% 3.01% 1.41% 0%
2025/05/14 28.02% 5.39% 3.35% 3.65% 0.47% 4.51% 4.54% 2.93% 2.32% 0.77%
2025/05/15 28.03% 12.12% 3.2% 4.04% 2.41% 3.04% 1.9% 1.36% 0.53% 2.12%
2025/05/16 31.81% 2.77% 4.11% 4.33% 4.3% 3.98% 4.23% 2.17% 1.68% 2.02%
2025/05/17 32.89% 3.63% 4.39% 2.42% 4.45% 3.37% 3.18% 2.4% 0% 7.32%
2025/05/18 31.99% 3.46% 3.27% 1.7% 4.32% 4.3% 4.43% 2.09% 0.81% 4.4%
2025/05/19 49.38% 4.27% 4.26% 0.38% 4.18% 1.35% 0.94% 2.11% 0% 2.29%
2025/05/20 37.71% 3.8% 4.88% 2.5% 3.51% 2.28% 2.04% 2.28% 1.17% 6.15%
2025/05/21 20.33% 3.16% 6.67% 3.51% 3.93% 4.12% 2.25% 3.23% 3.36% 3.76%
2025/05/22 8.2% 6.14% 5.84% 3.66% 6.83% 5.15% 3.73% 3.49% 1.73% 0%
2025/05/23 26.55% 10.32% 5.67% 1.58% 5.16% 0.66% 2.1% 5.17% 2.59% 0%
2025/05/24 8.18% 19.59% 4.69% 1.37% 4.49% 1.8% 3.84% 3.2% 0.85% 3.52%
2025/05/25 13.72% 6.05% 4.81% 3.22% 8.2% 5.57% 6.12% 3.48% 1.74% 8.5%
2025/05/26 12.21% 8.74% 7% 3.71% 4.96% 2.98% 3.38% 3.62% 1.1% 14.12%
2025/05/27 9.16% 11.76% 6.32% 2.17% 4.27% 3.85% 6.38% 3.74% 4.18% 0%
2025/05/28 7.78% 13.94% 9.57% 0.69% 4.69% 3.71% 4.55% 6.21% 2.07% 1.92%
2025/05/29 16.31% 6.13% 8.29% 1.7% 10.59% 5.02% 4.04% 4.97% 1.91% 2.11%
2025/05/30 12.72% 3.87% 8.56% 8.51% 5.75% 5.16% 3.18% 3.25% 2.83% 1.58%
2025/05/31 23.68% 7.27% 7.01% 5.18% 5.15% 4.07% 4.02% 2.91% 2.48% 0%

Copyright © Adthena. All rights reserved.

Amazon.co.uk’s impression share fluctuated, peaking early at 51.14% and ending at 23.68%. Audible.co.uk saw a steady rise, closing at 7.01%. Vogue.co.uk’s share spiked mid-month, reaching 14.12% before dropping.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Listen to one audiobook/month. - Audible is now included https://www.amazon.co.uk/

    Listen to one audiobook each month. Choose from best sellers, exclusives, and classics.

  2. 2
    Audible Audiobooks & Podcasts https://www.audible.co.uk

    Download Your Favourite Titles — Looking For The Next Listen? Choose From Our Selection Of Trending Podcasts And Audiobooks

  3. 3
    Bloomberg UK https://www.bloomberg.com

    Bloomberg Business Offer — Don't wait to sign up for Bloomberg. Get informed perspectives on financial markets today. Sign up today for massive savings on our annual subscription. Hurry, the offer won't last.

  4. 4
    £0.00 For 30 Days - Unlimited Reading & Listening https://www.kobo.com

    All You Can Read & Listen Books. Binge on millions of popular titles @ £0.00 for 30 days. Get the...

  5. 5
    Book Printing & Binding | Save 10% On Your First Order https://www.printed.com

    Save 10% on your first order with Printed.com. Sign up today & use the code WELCOME10. Compare all of our book binding options to find the right choice for...

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, Amazon.co.uk and Audible.co.uk captivate audiences with enticing audiobook offers, while Bloomberg.com lures finance enthusiasts with exclusive insights. Kobo.com tempts readers with a free 30-day binge, and Printed.com offers a 10% discount on book printing, showcasing diverse themes and unique propositions.

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