UK Media & Entertainment Publishing - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Media & Entertainment Publishing UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	19.9216902586
	80.0783097414

19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	24
	76

24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	6%
Transactional	6%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	9%

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bloomberg.com	12.15
audible.co.uk	10.65
amazon.co.uk	8.77
thetimes.com	7.87
photobox.co.uk	5.92
magazine.co.uk	5.41
ebay.co.uk	3.76
psychologytoday.com	3.64
papier.com	3.1
cardsforcharity.co.uk	3.07
others	35.66

bloomberg.com - 12.15%
audible.co.uk - 10.65%
amazon.co.uk - 8.77%
thetimes.com - 7.87%
photobox.co.uk - 5.92%
magazine.co.uk - 5.41%
ebay.co.uk - 3.76%
psychologytoday.com - 3.64%
papier.com - 3.1%
cardsforcharity.co.uk - 3.07%
others - 35.66%

In the PPC landscape, Bloomberg.com leads with 12.15% click share, followed by Audible.co.uk at 10.65%. Amazon.co.uk captures 8.77%, while ‘others’ collectively hold a significant 35.66%.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	audible.co.uk	bloomberg.com	photobox.co.uk	rosemood.co.uk	papier.com	printed.com	thetimes.com	amazon.co.uk	magazine.co.uk	ebay.co.uk
2026/02/01	16.88%	17.36%	8.27%	3.13%	5.01%	4.67%	0.89%	2.91%	2.36%	0.36%
2026/02/02	16.76%	6.15%	7.46%	8.2%	4.02%	4.23%	2.03%	2.49%	5.4%	0.79%
2026/02/03	9.92%	14.61%	4.17%	17.79%	11.88%	3.32%	1.55%	1.83%	3%	0.17%
2026/02/04	13.53%	19.36%	4.13%	3.39%	3.06%	3.95%	2.52%	4.64%	2.58%	3.25%
2026/02/05	10%	14.74%	8.33%	9.35%	9.42%	3.33%	1.99%	4.18%	3.25%	4.86%
2026/02/06	12.24%	14.73%	10.92%	3.25%	15.77%	2.81%	2.18%	2.48%	2.65%	0.64%
2026/02/07	10.06%	16.4%	6.45%	10.94%	9.11%	2.98%	2.76%	3.4%	3.47%	0.67%
2026/02/08	10.2%	14.44%	9.11%	6.79%	14.05%	3.5%	1.15%	4.46%	1.77%	1.31%
2026/02/09	11.2%	16.07%	7.32%	12.23%	11.51%	3.04%	2.27%	2.45%	3.8%	0.45%
2026/02/10	11.94%	13.75%	7.73%	2.34%	19.22%	4.35%	1.87%	1.34%	4.39%	5.63%
2026/02/11	10.77%	14.59%	13.04%	2.38%	14.16%	3.83%	2.66%	1.96%	3.04%	3.01%
2026/02/12	11.95%	18.53%	10.6%	2.53%	4.2%	3.48%	2.2%	1.53%	5.36%	4.67%
2026/02/13	12.23%	14.72%	10.92%	3.25%	15.76%	2.81%	2.22%	2.49%	2.65%	0.64%
2026/02/14	10.03%	16.34%	6.43%	10.9%	9.07%	2.97%	2.75%	3.38%	3.46%	0.66%
2026/02/15	10.2%	14.44%	9.11%	6.79%	14.05%	3.5%	1.15%	4.46%	1.77%	1.31%
2026/02/16	11.2%	16.07%	7.32%	12.23%	11.51%	3.04%	2.27%	2.45%	3.8%	0.45%
2026/02/17	9.09%	21.27%	10.02%	7.99%	6.77%	2.66%	2%	0.78%	1.85%	2.1%
2026/02/18	11.23%	14.49%	11.9%	9.48%	0.03%	3.22%	2.74%	2.64%	4.36%	7.5%
2026/02/19	12.75%	8.81%	8.79%	14.4%	8.11%	3.21%	2.99%	4.63%	1.42%	3.9%
2026/02/20	21.4%	20.09%	6.19%	4.85%	4.11%	3.65%	4.21%	2.77%	1.25%	1.55%
2026/02/21	9.82%	17.28%	17.89%	16.35%	7.91%	2.68%	2.34%	0.51%	1.5%	0.29%
2026/02/22	12.71%	18.89%	10.05%	8.12%	4.86%	4.53%	2.17%	0.82%	3.93%	1.11%
2026/02/23	17.04%	6.49%	13.69%	8.79%	2.51%	4.14%	3.06%	2.03%	1.51%	0.93%
2026/02/24	15.22%	5.1%	13.93%	3.13%	5.04%	5.06%	4.3%	2.85%	2.98%	7.09%
2026/02/25	17.06%	12.56%	8.3%	3.43%	2.91%	3.05%	3.63%	3.03%	3.13%	7.91%
2026/02/26	18.54%	15.76%	19.4%	0.04%	0%	4.24%	4.68%	2.57%	2.69%	0.29%
2026/02/27	19.53%	17.51%	6.29%	0.05%	0.21%	3.85%	3.68%	4.03%	1.38%	1.1%
2026/02/28	17.35%	12.17%	9.06%	7.42%	6.25%	4.49%	3.69%	3.47%	3.22%	1.02%

audible.co.uk
bloomberg.com
photobox.co.uk
rosemood.co.uk
papier.com
printed.com
thetimes.com
amazon.co.uk
magazine.co.uk
ebay.co.uk

In February 2026, Audible.co.uk’s PPC spend fluctuated, peaking at 21.4% on the 20th. Bloomberg.com saw a significant drop mid-month, while Photobox.co.uk surged on the 26th. Rosemood.co.uk and Papier.com experienced notable declines. The month concluded with Audible.co.uk leading, followed by Bloomberg.com.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	141
2026/02/02	135
2026/02/03	149
2026/02/04	153
2026/02/05	146
2026/02/06	146
2026/02/07	140
2026/02/08	145
2026/02/09	135
2026/02/10	151
2026/02/11	148
2026/02/12	149
2026/02/13	146
2026/02/14	140
2026/02/15	145
2026/02/16	135
2026/02/17	123
2026/02/18	132
2026/02/19	136
2026/02/20	124
2026/02/21	121
2026/02/22	127
2026/02/23	142
2026/02/24	134
2026/02/25	131
2026/02/26	132
2026/02/27	134
2026/02/28	130

February began with 141 advertisers, peaking at 153 on the 4th. A decline followed, reaching 121 on the 21st. The month concluded with 130 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
thetimes.com	2.7%
photobox.co.uk	1.52%
cardsforcharity.co.uk	1.12%
audible.co.uk	0.94%
psychologytoday.com	0.85%
hearstmagazines.co.uk	-0.66%
authenticmanhood.com	-0.98%
magazine.co.uk	-1.61%
bloomberg.com	-1.78%
papier.com	-1.94%

TheTimes.com surged with a 2.70% click share increase, while Papier.com dropped by 1.94%. Audible.co.uk and CardsForCharity.co.uk also saw positive gains, contrasting with Bloomberg.com’s decline.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cardsforcharity.co.uk	audible.co.uk	amazon.co.uk	ebay.co.uk	thetimes.com	bloomberg.com	printed.com	photobox.co.uk	magazine.co.uk	papier.com
2026/02/01	8.11%	12.02%	9.17%	2.83%	1.13%	6.76%	3.2%	3.83%	1.75%	1.6%
2026/02/02	4.99%	11.34%	6.79%	5.6%	2.07%	3.8%	2.81%	2.99%	4.39%	1.28%
2026/02/03	0.27%	7.17%	6.89%	1.51%	2.5%	7.79%	3.79%	2.1%	2.95%	5.55%
2026/02/04	2.9%	6.49%	8.56%	7.82%	2.59%	7.6%	3.38%	1.95%	2.01%	1.44%
2026/02/05	5.2%	6.53%	9.01%	10.95%	2.58%	6.51%	2.43%	3.9%	2.93%	3.65%
2026/02/06	4.32%	7.61%	7.2%	4.47%	3.26%	6.52%	2.64%	5.02%	2.42%	6.32%
2026/02/07	9.17%	7.74%	10.65%	4.3%	3.83%	7.44%	2.26%	2.87%	2.97%	3.53%
2026/02/08	4.33%	7.35%	15.7%	6.15%	1.79%	7.23%	2.35%	4.29%	1.56%	5.26%
2026/02/09	7.31%	7.48%	7.71%	4.36%	3.04%	7.64%	2.73%	4.32%	4.13%	5.06%
2026/02/10	11.62%	6.53%	2.94%	13.36%	2.27%	5.82%	3.72%	3.08%	4.11%	6.69%
2026/02/11	6.22%	6.5%	4.93%	5.97%	3.92%	6.86%	3.05%	6.94%	2.78%	5.53%
2026/02/12	2.87%	6.62%	4.36%	12.73%	2.63%	8.67%	2.61%	4.92%	4.83%	1.69%
2026/02/13	4.32%	7.61%	7.2%	4.47%	3.26%	6.52%	2.64%	5.02%	2.42%	6.32%
2026/02/14	9.17%	7.74%	10.65%	4.3%	3.83%	7.44%	2.26%	2.87%	2.97%	3.53%
2026/02/15	4.33%	7.35%	15.7%	6.15%	1.79%	7.23%	2.35%	4.29%	1.56%	5.26%
2026/02/16	7.31%	7.48%	7.71%	4.36%	3.04%	7.64%	2.73%	4.32%	4.13%	5.06%
2026/02/17	9.46%	5.47%	2.42%	16.82%	2.4%	8.38%	2.04%	5.3%	1.32%	2.12%
2026/02/18	7.2%	5.7%	6.07%	15.55%	2.9%	5.17%	2.54%	4.74%	3.63%	0.03%
2026/02/19	2.82%	6.25%	13.78%	15.32%	3.15%	3.21%	1.97%	3.97%	0.97%	2.29%
2026/02/20	8.69%	11.47%	8.98%	7.5%	5.48%	7.33%	1.9%	2.67%	1.06%	1.24%
2026/02/21	11.95%	7.72%	2.94%	2.06%	4.19%	10.15%	2.65%	10.91%	1.81%	3.57%
2026/02/22	9.09%	8.58%	2.56%	5.8%	3.36%	8.31%	3.97%	4.26%	3.33%	2.09%
2026/02/23	7.98%	11.07%	7.3%	4.46%	4.35%	3.54%	3.51%	6.21%	1.26%	0.9%
2026/02/24	12.44%	8.47%	8.8%	6.92%	5%	2.19%	3.93%	5.98%	2.2%	1.7%
2026/02/25	4.52%	8.81%	5.88%	16.53%	4.25%	4.97%	1.91%	2.86%	2.49%	0.91%
2026/02/26	6.92%	9.27%	9.06%	1.84%	5.16%	5.81%	3.22%	9.61%	1.86%	0%
2026/02/27	13.87%	8.09%	9.29%	4.94%	4.02%	5.72%	2.06%	2.44%	0.97%	0.33%
2026/02/28	15.62%	9.9%	8.03%	6.14%	4.64%	4.44%	3.21%	3.1%	2.47%	1.91%

cardsforcharity.co.uk
audible.co.uk
amazon.co.uk
ebay.co.uk
thetimes.com
bloomberg.com
printed.com
photobox.co.uk
magazine.co.uk
papier.com

February saw fluctuating PPC impressions for top advertisers. Cardsforcharity.co.uk ended strong with 15.62% on the 28th. Audible.co.uk maintained steady performance, peaking at 12.02% initially. Amazon.co.uk showed volatility, closing at 8.03%. EBay.co.uk’s impressions spiked mid-month, reaching 16.82%. Thetimes.com and Bloomberg.com had moderate gains, while printed.com and photobox.co.uk experienced varied trends. Magazine.co.uk and papier.com had lower shares, with papier.com dropping to 0% on the 26th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing - Last month

1
Audible Audiobooks & Podcasts - Listen Now With A 30 Day Trial https://www.audible.co.uk › audible › 30daysfreetrial
From £8.99/Month After 30 Days. Renews Automatically. See audible.co.uk/ft For Eligibility
2
Bloomberg UK https://www.bloomberg.com
Bloomberg Special Offer — Subscribe to market-moving business news for just £115/first year. Unlock market insights and trusted business news for just £115 for your first year. Stock Market...
3
Terribly Cheesy Dad Jokes | Charity Cards and Gifts https://www.cardsforcharity.co.uk
The title says it all This book is full of the cheesiest jokes of all time. Guaranteed to get a few laughs
4
Perfect Bound Book Printing | Brochure Printing https://www.printed.com
Printed.com have budget-friendly options for perfect bound documents. Get started now! Choose from a range of paper stocks including recycled paper with a three day turnaround. High quality prints.
5
The Times & Sunday Times https://www.thetimes.com
Unlimited Digital Access — Stay Well Informed With Breaking News Stories From Across The UK And Around The World. Comment & Join The Conversation. Exclusive Rewards With Times+. Just £3 For 3 Months.

In the competitive world of PPC advertising, Audible entices listeners with a 30-day free trial, while Bloomberg offers a special subscription rate for market insights. Cards for Charity brings humor with cheesy dad jokes, Printed.com highlights budget-friendly printing, and The Times provides exclusive news access at a promotional rate.

Frequently Asked Questions

Why is the UK Media & Entertainment Publishing February 2026 Report useful and how should I use it?

Why is the UK Media & Entertainment Publishing February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Publishing February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Publishing February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Publishing February 2026 Report?

The UK Media & Entertainment Publishing February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Publishing February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Publishing February 2026 Report for?

The UK Media & Entertainment Publishing February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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UK Media & Entertainment Publishing - PPC Market Share Analysis February 2026

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Google AI Overview visibility for Media & Entertainment Publishing UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Competitor Count for UK Media & Entertainment Publishing

Market Loss & Market Gains for UK Media & Entertainment Publishing

UK Media & Entertainment Publishing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Frequently Asked Questions

Why is the UK Media & Entertainment Publishing February 2026 Report useful and how should I use it?

Why is the UK Media & Entertainment Publishing February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Publishing February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Publishing February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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