UK Media & Entertainment Publishing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
amazon.co.uk	35.54
audible.co.uk	8.18
vogue.co.uk	6.73
spectator.co.uk	5.47
psychologytoday.com	4.72
magazine.co.uk	3.41
buysubscriptions.com	3.02
moo.com	2.47
mixam.co.uk	2.32
greatmagazines.co.uk	2.22
others	25.92

Amazon.co.uk dominates with 35.54% click share, followed by others at 25.92%. Audible.co.uk and Vogue.co.uk trail with 8.18% and 6.73%, respectively.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	amazon.co.uk	vogue.co.uk	audible.co.uk	photobox.co.uk	printed.com	mixam.co.uk	moo.com	buysubscriptions.com	greatmagazines.co.uk	magazine.co.uk
2025/04/01	27.18%	1.77%	3.12%	1.46%	2.92%	6.89%	3.37%	7.44%	1.14%	10.85%
2025/04/02	25.02%	0%	11.78%	1.9%	1.97%	6.04%	4.07%	5.89%	2.4%	9.77%
2025/04/03	13.45%	0%	14.43%	1.89%	1.8%	5.41%	2.22%	8.12%	4.05%	5.71%
2025/04/04	23.76%	0.91%	15.67%	1.22%	0.68%	3.89%	2.3%	5.05%	7.22%	5.29%
2025/04/05	14.5%	0%	24.92%	1.7%	3.61%	7.59%	2.83%	4.7%	4.54%	5.92%
2025/04/06	16.89%	0%	18.84%	1.95%	4.19%	11.15%	1.91%	3.49%	2.93%	6.15%
2025/04/07	37.21%	0%	20.44%	0.51%	1.43%	2.05%	1.01%	2.28%	1.72%	2.35%
2025/04/08	42.69%	0%	5.8%	0.23%	1.56%	2.82%	2.75%	2.64%	1.6%	1.23%
2025/04/09	13.63%	0%	22.35%	0.58%	2.26%	1.24%	4.13%	7.33%	2.7%	3.59%
2025/04/10	14.48%	0%	16.68%	1.49%	3.4%	4.1%	5.73%	4.85%	1.96%	3.93%
2025/04/11	14.41%	0%	16.72%	0.85%	3.65%	5.99%	5.35%	6.32%	3.29%	9.22%
2025/04/12	10.29%	0%	22.27%	1.69%	9.3%	5.79%	5.64%	3.94%	1.16%	2.42%
2025/04/13	12.3%	0%	18.8%	1.83%	4.99%	8.69%	3.25%	3.31%	2.24%	5.41%
2025/04/14	8.38%	0%	20.13%	1.51%	5.86%	4.64%	1.72%	4.65%	0.7%	2.09%
2025/04/15	14.59%	0%	8.35%	1.23%	5.01%	3.07%	5.44%	6.92%	1.84%	3.79%
2025/04/16	15.79%	0%	11.1%	1.08%	4.71%	3.07%	7.4%	5.04%	2.7%	5.35%
2025/04/17	38.31%	9.87%	6.25%	0.2%	3.47%	2.03%	5.77%	4.69%	0.71%	1.53%
2025/04/18	23.64%	0%	14.31%	0.38%	2.55%	2.78%	1.62%	7.64%	5.44%	3.38%
2025/04/19	7.29%	4.07%	17.85%	0.67%	2.71%	4.71%	5.08%	4.07%	8.47%	3.44%
2025/04/20	11.13%	0%	14.67%	1.3%	5.39%	5.2%	4.76%	5.1%	6.9%	7.23%
2025/04/21	9.36%	0%	17.17%	0.77%	5.1%	7.45%	6.04%	5.71%	3.11%	4.21%
2025/04/22	28.52%	0%	10.58%	0%	2.89%	4.39%	6.39%	3.51%	0.99%	4.27%
2025/04/23	25.96%	0%	12.54%	0.6%	6.45%	3.38%	8.73%	4.48%	1.62%	1.86%
2025/04/24	19.99%	0%	9.81%	8.12%	6.01%	4.94%	4.06%	3.55%	2.35%	2.02%
2025/04/25	28.61%	0%	7.47%	7%	5.63%	4.25%	2.84%	4.41%	1.04%	3.49%
2025/04/26	26.54%	3.81%	7.21%	7.76%	4.68%	9.12%	1.44%	2.57%	1.17%	3.7%
2025/04/27	27.17%	21.72%	3.93%	5.74%	2.13%	3.86%	1.49%	1.75%	2.44%	2.52%
2025/04/28	23.42%	15.29%	7.51%	7.7%	3.5%	2.2%	2.62%	3.28%	0.84%	4.14%
2025/04/29	27.55%	3.82%	9.26%	5.94%	4.32%	2.52%	3.86%	4.52%	1.1%	1.57%
2025/04/30	26.31%	10.92%	8.26%	5.95%	4.47%	3.79%	2.93%	2.58%	1.27%	1.18%

April saw Amazon.co.uk’s PPC spend fluctuate, peaking at 42.69 on the 8th. Vogue.co.uk surged on the 27th with 21.72. Audible.co.uk maintained steady activity, while Photobox.co.uk spiked on the 24th. The month concluded with Amazon.co.uk leading.

Market Exposure

Competitor Count for UK Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	112
2025/04/02	117
2025/04/03	125
2025/04/04	118
2025/04/05	117
2025/04/06	118
2025/04/07	118
2025/04/08	106
2025/04/09	106
2025/04/10	117
2025/04/11	115
2025/04/12	115
2025/04/13	112
2025/04/14	112
2025/04/15	110
2025/04/16	108
2025/04/17	113
2025/04/18	93
2025/04/19	127
2025/04/20	123
2025/04/21	114
2025/04/22	121
2025/04/23	116
2025/04/24	136
2025/04/25	131
2025/04/26	133
2025/04/27	129
2025/04/28	127
2025/04/29	122
2025/04/30	130

April saw a dynamic shift in distinct advertisers, starting at 112 and peaking at 136. Mid-month fluctuations settled into a strong finish at 130.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
vogue.co.uk	12.37%
photobox.co.uk	1.8%
ebay.co.uk	0.89%
bloomberg.com	0.88%
thephoenixcomic.co.uk	0.62%
awesomebooks.com	-0.89%
thetimes.com	-0.99%
blackwells.co.uk	-1.01%
audible.co.uk	-4.72%
spectator.co.uk	-8.03%

Vogue.co.uk soared with a 12.37% click share increase, while spectator.co.uk plummeted by 8.03%. Photobox.co.uk gained 1.8%, contrasting audible.co.uk’s 4.72% drop.

Campaign Efficiency

UK Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.co.uk	ebay.co.uk	audible.co.uk	buysubscriptions.com	printed.com	moo.com	mixam.co.uk	greatmagazines.co.uk	thestoryexchange.org	awesomebooks.com
2025/04/01	35.49%	7.6%	1.4%	9.5%	1.51%	2.75%	2.59%	1.2%	2.8%	0.12%
2025/04/02	40.62%	2.89%	5.97%	7.65%	1.13%	3.09%	2.99%	2.63%	1.09%	0.12%
2025/04/03	24.09%	2.58%	7.42%	10.25%	1.16%	2.39%	2.94%	5.07%	6.38%	0.29%
2025/04/04	41.07%	0.86%	7.03%	6.76%	0.55%	1.76%	1.78%	8.7%	3.91%	0.2%
2025/04/05	33.18%	0.69%	13.38%	5.93%	2.29%	2.41%	3.81%	5.67%	0.84%	0.21%
2025/04/06	31.96%	0.98%	10.49%	3.98%	2.83%	1.43%	6.05%	3.69%	1.95%	0.29%
2025/04/07	56.57%	0.49%	5.87%	1.47%	0.55%	0.46%	0.83%	1.13%	0.81%	14.81%
2025/04/08	55.06%	6.35%	1.47%	1.12%	0.47%	1.15%	0.74%	0.82%	1.52%	11.13%
2025/04/09	28.08%	1.79%	11.09%	7.32%	1.25%	3.61%	1.27%	3.01%	7.35%	0.19%
2025/04/10	31.82%	1.72%	8.88%	5.36%	1.99%	4.38%	2.18%	2.21%	1.49%	0.12%
2025/04/11	35.42%	0.71%	9.72%	6.37%	2.13%	4.73%	3.35%	2.99%	2.41%	0.19%
2025/04/12	24.99%	1.92%	12.29%	6.09%	6.49%	4.82%	3.69%	1.41%	1.09%	0.23%
2025/04/13	23.1%	0.78%	10.45%	4.98%	3.32%	3.23%	4.6%	2.79%	3.43%	0.4%
2025/04/14	15.97%	0.85%	12.74%	6.99%	4.39%	2.1%	2.5%	0.75%	3.03%	0.23%
2025/04/15	30%	2.25%	3.85%	8.78%	2.98%	4.45%	1.53%	1.67%	4.13%	0.18%
2025/04/16	27.63%	3%	4.69%	8.29%	3.09%	6.88%	1.91%	2.83%	3.5%	0.08%
2025/04/17	48.59%	2.31%	2.34%	5.41%	1.4%	3.81%	0.77%	0.54%	0.73%	13.51%
2025/04/18	32.83%	4.83%	6.66%	13.71%	1.37%	1.23%	1%	7.4%	0%	0.42%
2025/04/19	9.89%	0.72%	10.55%	7.33%	1.84%	5.07%	2.99%	12.2%	6.8%	0.27%
2025/04/20	28.97%	0.51%	6.71%	7.21%	3.44%	4.02%	2.94%	8.88%	0.86%	0.21%
2025/04/21	17.69%	1.07%	10.94%	10.77%	3.28%	5.81%	4.58%	4.56%	0%	0.15%
2025/04/22	44.82%	3.14%	4.87%	3.91%	1.33%	4.54%	2.08%	0.8%	5.11%	0.21%
2025/04/23	41.8%	3.85%	4.74%	5.71%	3.18%	6.69%	1.79%	1.54%	1.55%	0.23%
2025/04/24	31.35%	5.58%	4.98%	4.93%	3.95%	3.81%	2.82%	2.84%	2.65%	0.58%
2025/04/25	41.43%	10.76%	3.97%	6.04%	3.43%	2.57%	2.3%	1.05%	0.46%	0.51%
2025/04/26	42.19%	8.45%	4.39%	3.56%	2.92%	1.23%	4.88%	1.27%	0.73%	0.15%
2025/04/27	46.46%	3.56%	1.64%	2.48%	1.15%	1.32%	1.8%	3.26%	1.12%	4.2%
2025/04/28	39%	4.98%	3.45%	4.39%	2.33%	2.59%	1.44%	0.88%	0.73%	3.53%
2025/04/29	40.61%	6.5%	4.32%	5.05%	2.7%	3.7%	1.55%	1.16%	1.92%	0.35%
2025/04/30	43.48%	5.88%	4.45%	3.59%	2.72%	2.67%	2.16%	1.53%	1.47%	0.44%

Amazon.co.uk dominated April’s PPC landscape, peaking at 56.57% on April 7. Meanwhile, eBay.co.uk struggled, with a high of 10.76% on April 25. Audible.co.uk saw fluctuations, ending at 4.45%. The month concluded with Amazon.co.uk leading, maintaining strong visibility.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Audiobooks on Audible https://www.audible.co.uk
Listen Any Time, Anywhere — Looking For The Next Listen? Choose From Our Selection Of Trending Podcasts And Audiobooks
2
Bloomberg UK https://www.bloomberg.com
Bloomberg Business Offer — Don't wait to sign up for Bloomberg. Get informed perspectives on financial markets today. Sign up today for massive savings on our annual subscription. Hurry, the offer won't last.
3
£0.00 For 30 Days - Unlimited Reading & Listening https://www.kobo.com
All You Can Read & Listen Books. Binge on millions of popular titles @ £0.00 for 30 days. Get the...
4
The Spectator https://www.spectator.co.uk
Trusted Political Views — Explore global and UK politics with The Spectator. Subscribe to stay informed today. Your go-to source for political news, analysis, and commentary.
5
Motivational Quotes https://www.thestoryexchange.org
Top Motivational Quotes — Need a lift? We've founded up words of inspiration from successful women. 9 Motivational Quotes From Famous Entrepreneurial Women.

In the competitive world of PPC advertising, Audible entices listeners with the promise of trending audiobooks and podcasts, while Bloomberg UK offers financial insights with a limited-time subscription deal. Kobo captivates with a 30-day free reading spree, and The Spectator provides trusted political analysis. Meanwhile, The Story Exchange inspires with motivational quotes from successful women.

Frequently Asked Questions

Why is the UK Media & Entertainment Publishing April 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Publishing April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Publishing April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Publishing April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Publishing April 2025 Report?

The UK Media & Entertainment Publishing April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Publishing April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Publishing April 2025 Report for?

The UK Media & Entertainment Publishing April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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UK Media & Entertainment Publishing - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Media & Entertainment Publishing brands

Share of Spend for the top 10 UK Media & Entertainment Publishing brands

Competitor Count for UK Media & Entertainment Publishing

Market Loss & Market Gains for UK Media & Entertainment Publishing

UK Media & Entertainment Publishing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Publishing

Frequently Asked Questions

Why is the UK Media & Entertainment Publishing April 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Publishing April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Publishing April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Publishing April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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