UK Media & Entertainment Sports - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
footasylum.com	16.3
liverpoolfc.com	12.07
livefootballtickets.com	11.63
ebay.co.uk	10.48
selfridges.com	8
wwf.org.uk	7.34
regatta.com	6.47
fanpass.net	6.29
trekitt.co.uk	3.33
virginmedia.com	2.74
others	15.35

In the PPC landscape, Footasylum leads with 16.3% click share, followed by Liverpool FC at 12.07%. “Others” collectively hold 15.35%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	footasylum.com	selfridges.com	virginmedia.com	fanpass.net	wwf.org.uk	nowtv.com	liverpoolfc.com	livefootballtickets.com	regatta.com	ebay.co.uk
2025/05/01	16.64%	20.08%	6.77%	11.54%	9.24%	2.09%	0%	12.92%	6.11%	4.18%
2025/05/02	18.66%	15.03%	5.69%	9.89%	8.22%	6.69%	0%	8.6%	8.49%	4.51%
2025/05/03	17.45%	4.95%	0.33%	8.52%	6.33%	0.36%	41.17%	6.81%	4%	5.11%
2025/05/04	10.41%	10.39%	12.57%	10.1%	8.88%	3.92%	0%	14.23%	4.7%	10.12%
2025/05/05	5.36%	11.09%	0%	7.57%	8.38%	1.29%	39.03%	7.78%	0%	10.89%
2025/05/06	15.19%	2.79%	7.23%	12.83%	10.79%	2.14%	0%	13%	5.23%	17.88%
2025/05/07	4.47%	0%	4.26%	19.06%	9.59%	0.48%	0%	18.22%	19.76%	3.99%
2025/05/08	21.21%	4.52%	0.12%	12.41%	7.23%	0%	2.3%	11.88%	19.43%	14.06%
2025/05/09	9.53%	17.92%	9.34%	10.61%	11.06%	1.05%	0%	5.9%	5.06%	15.24%
2025/05/10	17.6%	11.32%	0.13%	8.78%	12.32%	0.67%	0%	11.45%	4.58%	25.04%
2025/05/11	5.87%	7.72%	22.35%	9.25%	7.29%	1.49%	0%	10.16%	3.12%	17.91%
2025/05/12	15.04%	4.84%	10.99%	5.1%	13.36%	6.95%	0%	9.55%	3.91%	9.78%
2025/05/13	20.35%	5.26%	9.45%	6.85%	6.01%	4.36%	0%	11.61%	4.25%	7.23%
2025/05/14	21.72%	0%	0.28%	10.1%	5.65%	2.63%	0%	12.81%	5.64%	23.14%
2025/05/15	14%	0%	7.68%	4.75%	9.42%	8.24%	0%	12.07%	15.15%	14.16%
2025/05/16	17.08%	15.72%	0%	7.73%	11.95%	2.35%	0%	21.68%	4.44%	7.28%
2025/05/17	18.49%	11.07%	0.42%	13.4%	12.9%	2.88%	0%	22.07%	0%	0%
2025/05/18	7.87%	5.07%	6.11%	3.93%	5.43%	4.62%	28.07%	6.67%	2.05%	5.12%
2025/05/19	16.23%	9.72%	9.07%	9.18%	6.58%	8.82%	0%	16.19%	0%	0%
2025/05/20	13.69%	4.4%	10.52%	7.29%	16.85%	5.81%	0%	15.31%	3.56%	0%
2025/05/21	23.9%	11%	0.52%	7.86%	9.86%	2.29%	0%	9.39%	3.11%	9.35%
2025/05/22	38.45%	14.53%	0.08%	5.53%	0%	1.35%	0%	8.24%	15.71%	4.08%
2025/05/23	21.65%	10.42%	2.09%	2.95%	2.35%	4.24%	0%	9.27%	14.3%	7.42%
2025/05/24	17.72%	3.29%	0.15%	6.25%	11.34%	4.03%	0%	11.58%	5.31%	12.35%
2025/05/25	3.53%	0%	7.06%	10.94%	6.93%	5.29%	0%	17.22%	15.6%	6.15%
2025/05/26	20.54%	5.57%	0.29%	17.1%	12.37%	1.61%	0%	8.51%	16.52%	0%
2025/05/27	22.83%	2.98%	5.24%	7.14%	3.75%	5.44%	0%	0%	7.6%	21.69%
2025/05/28	42.53%	9.79%	0.31%	4.1%	13.88%	0.26%	0%	0%	2.76%	5.3%
2025/05/29	30.39%	21.01%	0.44%	4.24%	9.11%	2.83%	0%	0%	5.26%	10.79%
2025/05/30	25.49%	12.98%	0.01%	3.82%	7.76%	0.01%	0%	0%	6.32%	4.8%
2025/05/31	28.98%	13.73%	13.07%	8.78%	7.93%	4.94%	0%	0%	0%	0%

In May 2025, Footasylum’s PPC spend fluctuated, peaking at 42.53% on the 28th. Liverpool FC saw a significant drop after early highs. Selfridges and Virgin Media had inconsistent trends, while Fanpass and Live Football Tickets maintained moderate stability. The month concluded with Footasylum leading.

Market Exposure

Competitor Count for UK Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	20
2025/05/02	22
2025/05/03	23
2025/05/04	22
2025/05/05	20
2025/05/06	20
2025/05/07	24
2025/05/08	26
2025/05/09	26
2025/05/10	27
2025/05/11	27
2025/05/12	27
2025/05/13	31
2025/05/14	26
2025/05/15	23
2025/05/16	27
2025/05/17	23
2025/05/18	26
2025/05/19	20
2025/05/20	20
2025/05/21	24
2025/05/22	22
2025/05/23	20
2025/05/24	24
2025/05/25	24
2025/05/26	23
2025/05/27	25
2025/05/28	24
2025/05/29	21
2025/05/30	23
2025/05/31	22

May began with 20 advertisers, peaking at 31 mid-month. Fluctuations followed, ending at 22.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
footasylum.com	8.75%
trekitt.co.uk	2.9%
ticombo.com	2.63%
selfridges.com	2.12%
viagogo.co.uk	1%
virginmedia.com	-1.62%
fanpass.net	-2.62%
liverpoolfc.com	-2.74%
ebay.co.uk	-4.89%
livefootballtickets.com	-7.19%

Footasylum.com surged with an 8.75% click share increase, while livefootballtickets.com plummeted by 7.19%.

Campaign Efficiency

UK Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	footasylum.com	selfridges.com	fanpass.net	nowtv.com	footballticketnet.com	liverpoolfc.com	ebay.co.uk	trekitt.co.uk	livefootballtickets.com	regatta.com
2025/05/01	21.03%	31.55%	8.62%	1.2%	4.31%	0%	10.52%	0%	8.62%	7.01%
2025/05/02	22.9%	22.9%	7.51%	4.23%	2.82%	0%	11.45%	0%	6.57%	11.45%
2025/05/03	26.03%	8.68%	8.54%	0.35%	3.2%	19.84%	13.18%	0%	7.47%	8.68%
2025/05/04	17.64%	17.64%	8.68%	3.06%	4.34%	0%	17.65%	0%	11.93%	4.41%
2025/05/05	11.35%	18.92%	6.52%	2.21%	2.79%	17.31%	26.5%	0%	6.52%	0%
2025/05/06	19.4%	4.85%	10.74%	1.85%	3.58%	0%	24.26%	0%	10.74%	9.7%
2025/05/07	9.35%	0%	16.87%	0.29%	4.6%	0%	9.44%	0%	15.34%	28.06%
2025/05/08	26.58%	6.65%	9.81%	0%	0%	1.79%	20%	0%	8.72%	19.94%
2025/05/09	16.37%	24.56%	8.05%	0.5%	0%	0%	16.39%	0%	5.37%	8.19%
2025/05/10	21.48%	14.32%	5.87%	0.38%	0%	0%	35.81%	0%	8.22%	7.16%
2025/05/11	10.63%	10.63%	6.97%	1.15%	0%	0%	37.21%	5.31%	6.97%	5.31%
2025/05/12	20.95%	6.98%	3.44%	4.8%	1.46%	0%	21.08%	13.97%	6.87%	6.98%
2025/05/13	29.58%	7.4%	4.85%	3.37%	4.24%	0%	14.98%	7.4%	8.49%	7.4%
2025/05/14	22.64%	0%	6.19%	0.85%	1.85%	0%	37.74%	7.55%	8.66%	7.55%
2025/05/15	21.39%	0%	3.51%	6.01%	1.18%	0%	21.57%	0%	10.52%	21.39%
2025/05/16	23.02%	23.02%	5.03%	1.27%	1.27%	0%	15.34%	0%	15.09%	7.67%
2025/05/17	23.56%	15.71%	9.01%	1.61%	5.16%	0%	0%	7.85%	14.16%	0%
2025/05/18	12.32%	8.21%	3.37%	3.92%	2.82%	12.52%	12.39%	4.11%	5.39%	4.11%
2025/05/19	27.01%	18%	7.38%	7.3%	4.44%	0%	0%	0%	14.76%	0%
2025/05/20	24.43%	8.14%	6.67%	6.3%	2.68%	0%	0%	8.14%	13.35%	8.14%
2025/05/21	34.57%	17.29%	6.61%	1.34%	0.95%	0%	11.52%	0%	7.56%	5.76%
2025/05/22	41.24%	18.74%	3.69%	0.74%	1.85%	0%	7.5%	0%	5.53%	15%
2025/05/23	27.91%	13.96%	1.72%	2.54%	5.15%	0%	13.96%	6.98%	6.01%	13.96%
2025/05/24	24.19%	4.03%	3.97%	1.87%	2.75%	0%	16.13%	20.16%	7.27%	8.06%
2025/05/25	7.53%	0%	8.64%	4.99%	9.88%	0%	15.06%	0%	13.58%	22.59%
2025/05/26	20.84%	10.42%	15.38%	0.97%	1.71%	0%	0%	10.42%	6.83%	20.84%
2025/05/27	27.82%	3.09%	4.05%	2.63%	0%	0%	34%	12.36%	0%	6.18%
2025/05/28	51.64%	12.91%	2.82%	0.07%	0.71%	0%	8.8%	8.61%	0%	4.3%
2025/05/29	33.25%	25.86%	2.42%	1.5%	0.61%	0%	18.47%	3.69%	0%	7.39%
2025/05/30	31.6%	21.06%	2.59%	0%	0%	0%	10.53%	10.53%	0%	5.27%
2025/05/31	42.67%	25.6%	7%	3.67%	0%	0%	0%	0%	0%	0%

In May 2025, Footasylum’s impression share fluctuated, peaking at 51.64% on the 28th. Selfridges saw a steady rise, ending at 25.6%. eBay’s share varied, with a high of 37.74% on the 14th. The month concluded with Footasylum leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Great North Run 2025 https://www.gosh.org
Great North Run — Dedicated Support from Our Team When You Sign Up for Your Place with GOSH Charity. Every Kid Needs a Hero. Join TeamGOSH in 2025 and Do...
2
NOW Entertainment Membership https://www.nowtv.com
Join In and Access Instantly — Choose from a wide range of latest shows streaming on NOW with an Entertainment Membership
3
Compare Broadband & TV Deals https://www.uswitch.com › broadband_tv › deals
Limited Voucher & Bill Credits — Avoid Overpaying On Your Broadband Contract. Super Fast Fibre Broadband Deals Available. We...
4
Virgin Media TV Bundles - TV & Broadband From £34.99/m https://www.virginmedia.com
TV Packages From £34.99/m For 18 Months. No Price Rise In 2025. £38.49/m From May 2026. Enjoy Over 200 Channels When You Shop Selected TV...
5
WWF Official Website https://support.wwf.org.uk
Order Your Welcome Pack Today — This Is Our One Shared Home We Must Protect It From The Devastation Climate Change Brings. Become Part Of The Change With WWF, For A Future Where People And Nature...

In the vibrant world of Google PPC, five top-performing ads shine. GOSH Charity’s “Great North Run 2025” ad inspires with a call to heroism. NOW TV entices with instant access to the latest shows. Uswitch offers savings on broadband deals, while Virgin Media promises stable pricing and extensive channels. WWF’s ad urges action against climate change, inviting users to join their mission. Each ad captivates with unique themes and compelling messages.

Frequently Asked Questions

Why is the UK Media & Entertainment Sports May 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Sports May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Media & Entertainment Sports May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Media & Entertainment Sports May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Media & Entertainment Sports May 2025 Report?

The UK Media & Entertainment Sports May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Media & Entertainment Sports May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this UK Media & Entertainment Sports May 2025 Report for?

The UK Media & Entertainment Sports May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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UK Media & Entertainment Sports - PPC Market Share Analysis May 2025

Share of Clicks for top 10 UK Media & Entertainment Sports brands

Share of Spend for the top 10 UK Media & Entertainment Sports brands

Competitor Count for UK Media & Entertainment Sports

Market Loss & Market Gains for UK Media & Entertainment Sports

UK Media & Entertainment Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Sports

Frequently Asked Questions

Why is the UK Media & Entertainment Sports May 2025 Report useful and how should I use it?

Why is the UK Media & Entertainment Sports May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Media & Entertainment Sports May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Media & Entertainment Sports May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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