UK Media & Entertainment Sports - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Sports category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Media & Entertainment Sports brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
footasylum.com	29.81
selfridges.com	12.79
wwf.org.uk	12.37
livefootballtickets.com	9.03
theo2.co.uk	8.38
fanpass.net	6.89
ebay.co.uk	6.23
regatta.com	3.81
nowtv.com	2.89
footballticketnet.com	2.26
others	5.54

Footasylum.com dominates with 29.81% click share, followed by selfridges.com at 12.79%. Others collectively hold 5.54%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Media & Entertainment Sports brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	livefootballtickets.com	footasylum.com	fanpass.net	wwf.org.uk	footballticketnet.com	virginmedia.com	selfridges.com	ebay.co.uk	nowtv.com	theo2.co.uk
2025/04/01	0%	35%	12.07%	21.54%	2.11%	8.16%	11.95%	2.64%	0.03%	0%
2025/04/02	2.08%	45.42%	8.17%	21.71%	1.96%	2.09%	7.61%	2.45%	2.96%	0%
2025/04/03	3.87%	45.87%	8.25%	14.99%	3.02%	0%	7.69%	7.42%	2.9%	0%
2025/04/04	0%	50.57%	10.89%	18.9%	0%	5.31%	0%	2.38%	2.41%	0%
2025/04/05	0.23%	32.31%	0%	13.82%	0%	9.2%	5.42%	10.45%	0.41%	18.78%
2025/04/06	0%	33.96%	0%	12.69%	0%	1.39%	2.71%	3.2%	0.14%	37.03%
2025/04/07	0%	63.66%	0%	12.45%	0%	0.2%	4.51%	7.99%	0.37%	0%
2025/04/08	4.26%	35.53%	7.03%	10.36%	1.34%	3.75%	5.21%	3.35%	20.22%	0%
2025/04/09	1.93%	26.13%	5.63%	7.19%	0%	0.09%	0%	2.46%	54.49%	0%
2025/04/10	5.91%	51.98%	10.29%	18.01%	4.95%	0.18%	3.47%	0%	1.16%	0%
2025/04/11	9.8%	52.34%	11.28%	17.26%	4.99%	0.01%	0%	0%	0.96%	0.1%
2025/04/12	0%	56.56%	0%	16.72%	0%	0.01%	4.32%	3.05%	1.07%	0%
2025/04/13	0%	56.65%	0%	22.9%	0%	0%	11.1%	3.57%	0.68%	0%
2025/04/14	0%	49.24%	0%	15.2%	0%	0%	14.9%	6.2%	3.1%	0%
2025/04/15	0%	42.32%	7.18%	22.39%	0%	0.21%	18.88%	5.82%	0.45%	0%
2025/04/16	8.6%	27.94%	16.63%	13.87%	2.11%	5.85%	12.68%	5.28%	0.19%	0%
2025/04/17	8.98%	30.41%	14.55%	20.11%	10.4%	0%	8.93%	2.87%	0.24%	0%
2025/04/18	14.25%	17.31%	12.97%	18.62%	7.09%	6.71%	13.6%	0%	0.07%	0%
2025/04/19	0%	48.93%	0%	36.32%	0%	0.7%	10.49%	0%	0.97%	0%
2025/04/20	0%	34.5%	0%	21.66%	0%	2.77%	21.18%	13.55%	0.38%	0%
2025/04/21	0%	36.6%	0%	25.23%	0%	0%	33.55%	0%	1.2%	0%
2025/04/22	10.1%	32.6%	12.45%	11.18%	3%	0%	15.29%	5.09%	1.42%	0%
2025/04/23	10.04%	12.93%	17.51%	6.85%	4.94%	7.56%	31.76%	2.44%	1.49%	0%
2025/04/24	19.3%	18.56%	15.08%	10.72%	10.54%	0.01%	15.84%	4%	1.2%	0%
2025/04/25	14.46%	15.65%	11.87%	7.01%	1.81%	10.38%	26.73%	4.44%	0.35%	0%
2025/04/26	19.39%	18.14%	16.51%	8.4%	7.99%	7.57%	16.74%	3.04%	1.9%	0%
2025/04/27	20.22%	13.77%	16.14%	5.83%	6%	9.38%	19.29%	2.97%	2.65%	0%
2025/04/28	22.41%	13.2%	21.74%	11.48%	2.44%	0.43%	25.43%	2%	0%	0%
2025/04/29	17.5%	16.6%	11.94%	7.71%	7.39%	5.49%	17.2%	11.03%	1.59%	0%
2025/04/30	19.25%	19.08%	16.77%	7.48%	7.13%	4.9%	4.52%	3.43%	3.28%	0.28%

April saw dynamic shifts in PPC spend. Livefootballtickets.com surged from 2.08 to 22.41, peaking at 20.22. Footasylum.com fluctuated, starting at 35.00, peaking at 63.66, and ending at 19.08. Fanpass.net showed steady growth, closing at 16.77. WWF.org.uk’s spend varied, peaking at 36.32, ending at 7.48. Footballticketnet.com had modest fluctuations, ending at 7.13. Virginmedia.com had a low start, peaking at 10.38, closing at 4.90. Selfridges.com saw a peak at 33.55, ending at 4.52. Ebay.co.uk’s spend was stable, closing at 3.43. Nowtv.com had a significant spike at 54.49, ending at 3.28. Theo2.co.uk’s spend was minimal, closing at 0.28.

Market Exposure

Competitor Count for UK Media & Entertainment Sports

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	17
2025/04/02	17
2025/04/03	18
2025/04/04	13
2025/04/05	17
2025/04/06	16
2025/04/07	15
2025/04/08	19
2025/04/09	15
2025/04/10	17
2025/04/11	14
2025/04/12	14
2025/04/13	12
2025/04/14	15
2025/04/15	16
2025/04/16	16
2025/04/17	15
2025/04/18	22
2025/04/19	13
2025/04/20	14
2025/04/21	13
2025/04/22	16
2025/04/23	19
2025/04/24	19
2025/04/25	22
2025/04/26	15
2025/04/27	20
2025/04/28	13
2025/04/29	17
2025/04/30	21

April saw fluctuating advertiser numbers, peaking at 22 on the 18th and 25th. The month concluded with a strong finish at 21.

Campaign Efficiency

Market Loss & Market Gains for UK Media & Entertainment Sports

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
selfridges.com	15.07%
livefootballtickets.com	14.88%
fanpass.net	6.85%
footballticketnet.com	3.12%
virginmedia.com	2.22%
ebay.co.uk	-1.14%
nowtv.com	-3.51%
regatta.com	-5.77%
theo2.co.uk	-15.77%
footasylum.com	-16.41%

Selfridges.com and livefootballtickets.com surged in click share, while footasylum.com and theo2.co.uk faced significant declines.

Campaign Efficiency

UK Media & Entertainment Sports Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	footasylum.com	fanpass.net	livefootballtickets.com	ebay.co.uk	selfridges.com	regatta.com	footballticketnet.com	nowtv.com	wwf.org.uk	theo2.co.uk
2025/04/01	47.55%	8.17%	0%	6.79%	20.38%	6.79%	2.04%	0.01%	3.36%	0%
2025/04/02	61.79%	5.57%	1.86%	6.19%	12.36%	0%	1.86%	2.55%	3.06%	0%
2025/04/03	52.84%	4.77%	1.59%	17.13%	10.57%	5.28%	1.59%	2.15%	1.9%	0%
2025/04/04	71.24%	7.79%	0%	6.48%	0%	6.48%	0%	1.4%	2.92%	0%
2025/04/05	37%	0%	0.1%	22.2%	7.4%	7.4%	0%	0.48%	1.67%	18.1%
2025/04/06	49.14%	0%	0%	8.93%	4.47%	8.93%	0%	0.06%	2.01%	21.85%
2025/04/07	59.55%	0%	0%	14.89%	4.96%	9.92%	0%	0.08%	1.12%	0%
2025/04/08	46.73%	5.11%	3.83%	8.5%	8.5%	8.5%	1.28%	9.63%	1.34%	0%
2025/04/09	53.43%	5.84%	1.46%	9.72%	0%	4.86%	0%	22.37%	1.53%	0%
2025/04/10	67.58%	7.39%	3.69%	0%	6.14%	6.14%	3.69%	0.39%	2.49%	0%
2025/04/11	72.46%	7.92%	5.94%	0%	0%	6.59%	3.96%	0.35%	2.67%	0.02%
2025/04/12	64.22%	0%	0%	6.42%	6.42%	19.27%	0%	0.31%	2.02%	0%
2025/04/13	65.53%	0%	0%	7.28%	14.56%	7.28%	0%	0.18%	2.62%	0%
2025/04/14	54.62%	0%	0%	12.14%	18.21%	6.07%	0%	1.3%	1.64%	0%
2025/04/15	51.72%	3.89%	0%	12.95%	25.86%	0%	0%	0.14%	2.62%	0%
2025/04/16	37.73%	11.34%	5.67%	12.58%	18.86%	6.29%	1.89%	0.06%	1.7%	0%
2025/04/17	46.18%	11.57%	4.63%	7.7%	15.39%	0%	9.26%	0.07%	3.12%	0%
2025/04/18	32.25%	11.64%	11.64%	0%	25.8%	0%	5.82%	0.03%	3.19%	0%
2025/04/19	73.63%	0%	0%	0%	18.41%	0%	0%	0.34%	4.97%	0%
2025/04/20	45.84%	0%	0%	15.28%	30.56%	0%	0%	0.23%	3.1%	0%
2025/04/21	54.15%	0%	0%	0%	40.61%	0%	0%	0.63%	3.05%	0%
2025/04/22	40.35%	8.67%	6.93%	11.65%	23.06%	0%	1.73%	1.17%	1.56%	0%
2025/04/23	17.45%	12.24%	7%	5.82%	46.53%	0%	3.5%	1.2%	0.79%	0%
2025/04/24	10.11%	4.25%	4.86%	4.04%	10.11%	0%	3.04%	61.92%	0.73%	0%
2025/04/25	21.44%	8.59%	9.67%	10.72%	39.31%	0%	1.07%	0.24%	1.17%	0%
2025/04/26	24.57%	12.31%	12.31%	8.19%	28.67%	0%	6.16%	1.7%	1.47%	0%
2025/04/27	19.92%	11.98%	13.17%	7.97%	31.87%	0%	4.79%	1.92%	1.08%	0%
2025/04/28	20.5%	15.41%	13.87%	5.12%	40.99%	0%	1.54%	0%	1.79%	0%
2025/04/29	22.42%	8.09%	12.13%	17.94%	26.91%	0%	5.57%	0.89%	1.31%	0%
2025/04/30	27.71%	13.89%	13.89%	9.56%	9.24%	9.24%	5.55%	2.48%	1.46%	0.07%

April saw dynamic shifts in PPC impressions. Footasylum’s share fluctuated, peaking at 73.63% on April 19, then declining. Selfridges surged mid-month, reaching 46.53% on April 23. NowTV spiked to 61.92% on April 24. The month concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Sports

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Great North Run 2025 https://www.gosh.org › great-north › run
7 September 2025 — Dedicated Support from Our Team When You Sign Up for Your Place with GOSH Charity. Every Kid Needs a Hero. Join TeamGOSH in 2025 and Do...
2
NOW Entertainment Membership - Stream On The Device You Want https://www.nowtv.com
Choose from a wide range of latest shows streaming on NOW with an Entertainment Membership
3
Compare Broadband & TV Deals https://www.uswitch.com › broadband_tv › deals
Unbeatable Provider Prices — Avoid Overpaying On Your Broadband Contract. Super Fast Fibre Broadband Deals Available
4
Virgin Media TV Packages https://www.virginmedia.com
Virgin Media TV Bundles — Enjoy Over 200 Channels When You Shop Selected TV Bundles. Avg. Download Speed Of 362Mbps.
5
WWF Official Website | We Are WWF https://support.wwf.org.uk
This Is Our One Shared Home We Must Protect It From The Devastation Climate Change Brings.

In the vibrant world of Google PPC, five standout ads capture attention. GOSH Charity’s “Great North Run 2025” ad inspires with a call to heroism. NOW TV entices with diverse streaming options. Uswitch promises unbeatable broadband deals, while Virgin Media offers expansive TV packages. WWF’s ad urges environmental protection, resonating deeply.

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UK Media & Entertainment Sports - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Media & Entertainment Sports brands

Share of Spend for the top 10 UK Media & Entertainment Sports brands

Competitor Count for UK Media & Entertainment Sports

Market Loss & Market Gains for UK Media & Entertainment Sports

UK Media & Entertainment Sports Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Media & Entertainment Sports

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance