UK Pharma & Biotech Pharmacology - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Pharmacology UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	73.5354927636
	26.4645072364

73%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	33
	67

33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	0%
Transactional	8%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	24%

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
joinvoy.com	34.21
pharmica.uk	21.79
numan.com	9.35
simplymedsonline.co.uk	4.49
chequp.com	3.91
my-bmi.co.uk	3.87
mylondonpharmacy.co.uk	3.43
pharmacyonline.co.uk	3.36
e-surgery.com	2.94
kingspharmacyonline.com	1.86
others	10.79

joinvoy.com - 34.21%
pharmica.uk - 21.79%
numan.com - 9.35%
simplymedsonline.co.uk - 4.49%
chequp.com - 3.91%
my-bmi.co.uk - 3.87%
mylondonpharmacy.co.uk - 3.43%
pharmacyonline.co.uk - 3.36%
e-surgery.com - 2.94%
kingspharmacyonline.com - 1.86%
others - 10.79%

Joinvoy.com leads with 34.21% click share, followed by Pharmica.uk at 21.79%. Numan.com holds 9.35%, while ‘others’ collectively capture 10.79%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	joinvoy.com	pharmica.uk	pharmacyonline.co.uk	simplymedsonline.co.uk	chequp.com	numan.com	chemist-4-u.com	mylondonpharmacy.co.uk	e-surgery.com	my-bmi.co.uk
2026/02/01	49%	22.58%	0.16%	6.93%	0.64%	9.43%	0.38%	2.62%	4.64%	0%
2026/02/02	35.24%	15.42%	0.13%	6.73%	2.15%	8.11%	1.55%	16.51%	2.48%	1.01%
2026/02/03	26.42%	11.71%	4.38%	2.79%	6.45%	21.41%	0.97%	14.29%	3.6%	0%
2026/02/04	33.98%	14.34%	0.18%	6.84%	7.37%	16.13%	0.1%	14.69%	1.63%	2.43%
2026/02/05	39.76%	16.97%	0.29%	6.12%	5.28%	14.5%	3.43%	3.16%	0.01%	2.09%
2026/02/06	27.5%	15.52%	3.93%	10.97%	2.68%	11.82%	4.78%	1.86%	10.98%	3.42%
2026/02/07	40.65%	24.77%	0.25%	3.11%	5.3%	7.43%	0.46%	4.81%	0.11%	7.48%
2026/02/08	38.82%	17.93%	0.91%	5.23%	4.41%	7.7%	1.89%	4.69%	4.54%	4.9%
2026/02/09	41.9%	16.42%	0.44%	5.02%	7.34%	5.84%	0.33%	6.86%	1.77%	5.03%
2026/02/10	36.97%	16.16%	0%	5.89%	2.65%	14.76%	0.01%	3.77%	3.33%	8.97%
2026/02/11	26.64%	26.32%	6.04%	3.72%	0.25%	18.7%	0.19%	2.34%	2.28%	4.85%
2026/02/12	52.05%	20.82%	0.85%	0.52%	2.46%	7.34%	0.01%	0.22%	0.01%	8.45%
2026/02/13	27.25%	15.38%	3.89%	10.87%	2.66%	11.71%	4.74%	1.84%	10.88%	3.82%
2026/02/14	40.6%	24.74%	0.25%	3.1%	5.3%	7.42%	0.46%	4.8%	0.11%	7.47%
2026/02/15	38.2%	17.64%	0.9%	5.14%	4.34%	7.58%	1.86%	4.61%	4.47%	5.44%
2026/02/16	41.9%	16.42%	0.44%	5.02%	7.34%	5.84%	0.33%	6.86%	1.77%	5.03%
2026/02/17	14.1%	40.3%	15.51%	0%	0.1%	1.25%	10.92%	0.02%	0.03%	1.13%
2026/02/18	26.1%	28.85%	10.33%	3.28%	0.35%	10.59%	1.97%	3.3%	0%	0.01%
2026/02/19	36.93%	22.64%	7.29%	12.07%	1.13%	4.69%	0.08%	1.53%	6.28%	0%
2026/02/20	40.93%	37.6%	2.77%	3.12%	7.65%	0.7%	0.21%	0.01%	5.44%	0%
2026/02/21	42.89%	24.24%	0.36%	6.42%	4.25%	0.09%	0.01%	11.58%	9.4%	0%
2026/02/22	45.66%	30.89%	2.59%	5.18%	1.23%	1.07%	0.02%	0.32%	3.55%	0%
2026/02/23	30.49%	27.41%	11.49%	7.98%	6.55%	0.22%	3.66%	0%	6.34%	0%
2026/02/24	49.06%	24.83%	0.02%	9.33%	2.87%	9.6%	0.14%	0.21%	2.35%	0%
2026/02/25	30.34%	26.19%	5.76%	10.61%	0.85%	5.58%	0.61%	3.15%	8.8%	0%
2026/02/26	32.14%	29.37%	4.67%	1.31%	0.43%	8.52%	3.42%	7.49%	8.2%	0%
2026/02/27	35.52%	23.95%	0.49%	1.7%	0.11%	21.3%	0.02%	2.38%	3.7%	0%
2026/02/28	29.5%	29.14%	12.87%	7.1%	5.75%	2.42%	0.51%	0.44%	0.38%	0%

joinvoy.com
pharmica.uk
pharmacyonline.co.uk
simplymedsonline.co.uk
chequp.com
numan.com
chemist-4-u.com
mylondonpharmacy.co.uk
e-surgery.com
my-bmi.co.uk

Joinvoy.com led February with fluctuating spend, peaking at 52.05 on the 12th. Pharmica.uk surged mid-month, reaching 40.3 on the 17th. Pharmacyonline.co.uk saw a notable spike on the 28th at 12.87. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	17
2026/02/02	19
2026/02/03	20
2026/02/04	22
2026/02/05	24
2026/02/06	23
2026/02/07	21
2026/02/08	22
2026/02/09	22
2026/02/10	21
2026/02/11	26
2026/02/12	17
2026/02/13	23
2026/02/14	21
2026/02/15	22
2026/02/16	22
2026/02/17	21
2026/02/18	25
2026/02/19	18
2026/02/20	14
2026/02/21	12
2026/02/22	13
2026/02/23	14
2026/02/24	13
2026/02/25	16
2026/02/26	16
2026/02/27	13
2026/02/28	16

February began with 17 advertisers, peaking at 26 mid-month. A decline followed, ending with 16.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
pharmica.uk	6.73%
pharmacyonline.co.uk	3.59%
joinvoy.com	1.87%
ebay.co.uk	0.91%
theindependentpharmacy.co.uk	0.91%
curely.co.uk	-0.76%
chequp.com	-1.27%
mylondonpharmacy.co.uk	-1.84%
my-bmi.co.uk	-4.32%
numan.com	-6.36%

Pharmica.uk surged with a 6.73% click share increase, while numan.com faced a 6.36% decline. Pharmacyonline.co.uk and joinvoy.com also saw positive growth, contrasting with my-bmi.co.uk’s drop.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	joinvoy.com	pharmica.uk	chequp.com	pharmacyonline.co.uk	simplymedsonline.co.uk	numan.com	e-surgery.com	mylondonpharmacy.co.uk	chemist-4-u.com	my-bmi.co.uk
2026/02/01	46.66%	21.17%	0.61%	0.43%	5.18%	14.05%	3.24%	1.83%	0.58%	0%
2026/02/02	34.32%	15.63%	3.16%	0.41%	4.21%	12.63%	1.92%	10.18%	2.41%	1.37%
2026/02/03	27.24%	11.27%	7.5%	1.51%	2.33%	24.01%	2.59%	9.22%	1.67%	0%
2026/02/04	36.06%	13.26%	7.03%	0.19%	4.55%	17.86%	1.14%	8.52%	1.28%	2.61%
2026/02/05	40.73%	16.71%	5.08%	0.57%	4.45%	14.36%	0%	3.3%	3.46%	2.62%
2026/02/06	26.92%	14.87%	4.12%	1.96%	7.16%	11.67%	6.94%	5.42%	4.75%	5.15%
2026/02/07	38.51%	18.76%	6.13%	0.09%	2.31%	7.28%	0.09%	9.59%	1.37%	7.2%
2026/02/08	35.54%	14.45%	6.01%	1.37%	3.55%	8.47%	2.74%	4.56%	2.28%	5.75%
2026/02/09	43.39%	15.15%	7.29%	0.5%	3.32%	5.82%	1.34%	6.3%	0.79%	6.82%
2026/02/10	35.62%	15.33%	1.87%	0.01%	4.76%	15.14%	2.38%	3.89%	0.01%	11.12%
2026/02/11	29.22%	24.41%	0.44%	3.03%	3.81%	16.09%	1.6%	1.62%	0.97%	6.16%
2026/02/12	50.35%	19.97%	1.79%	2.01%	0.62%	8.35%	0.01%	0.39%	0.01%	9.06%
2026/02/13	26.92%	14.87%	4.12%	1.96%	7.16%	11.67%	6.94%	5.42%	4.75%	5.15%
2026/02/14	38.51%	18.76%	6.13%	0.09%	2.31%	7.28%	0.09%	9.59%	1.37%	7.2%
2026/02/15	35.54%	14.45%	6.01%	1.37%	3.55%	8.47%	2.74%	4.56%	2.28%	5.75%
2026/02/16	43.39%	15.15%	7.29%	0.5%	3.32%	5.82%	1.34%	6.3%	0.79%	6.82%
2026/02/17	20.3%	36.89%	0.08%	6.41%	0%	2.83%	0.03%	0.02%	5.27%	2.4%
2026/02/18	25.41%	23.74%	0.14%	6.52%	2.33%	14.62%	0.01%	2.64%	2.53%	0%
2026/02/19	33.47%	17.05%	1.35%	7.16%	8.04%	4.48%	4.68%	5.72%	0.37%	0%
2026/02/20	44.59%	33.58%	7.19%	4.09%	2.67%	0.97%	2.8%	0.01%	0.85%	0%
2026/02/21	49.02%	22.54%	2.79%	0.88%	5.39%	0.1%	7.38%	9.81%	0.01%	0%
2026/02/22	47.29%	29.13%	0.5%	3.26%	4.44%	0.98%	2.64%	0.6%	0.02%	0%
2026/02/23	36.52%	26.82%	5.55%	6.63%	6.22%	0.49%	5.3%	1.42%	4.19%	0%
2026/02/24	48.98%	24%	2.15%	0.03%	7.08%	8.85%	1.89%	0.44%	0.54%	0%
2026/02/25	36.27%	25.26%	0.39%	2.52%	7.71%	8.25%	6.88%	3.38%	2.1%	0%
2026/02/26	41.5%	29.42%	0.57%	2.19%	1.33%	7.96%	5.94%	1.67%	2.68%	0%
2026/02/27	38.86%	22.21%	0.09%	0.79%	1.53%	18.85%	2.75%	2.57%	0.02%	0%
2026/02/28	38.23%	27.38%	6.48%	5.39%	4.74%	4.19%	0.61%	0.6%	0.24%	0%

joinvoy.com
pharmica.uk
chequp.com
pharmacyonline.co.uk
simplymedsonline.co.uk
numan.com
e-surgery.com
mylondonpharmacy.co.uk
chemist-4-u.com
my-bmi.co.uk

In February 2026, joinvoy.com led with fluctuating impressions, peaking at 50.35%. Pharmica.uk saw a mid-month surge, reaching 36.89%. Chequp.com and pharmacyonline.co.uk had modest shares, while simplymedsonline.co.uk and numan.com experienced varied trends. The month concluded with joinvoy.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology - Last month

1
Less Strict Than NHS Criteria - See If You Qualify In 3 Mins https://go.chequp.com
Many people don't realise they qualify for medical weight loss. Discover your options now. Join the UK's most supportive weight loss programme, trusted by 100,000 UK customers. BMI Less Than 27.
2
Next Day Delivery - Same Day Dispatch https://www.e-surgery.com
Buy Cystitis UTI Antibiotic Tablets Online Now. Delivered Next Day With 24hr UK Shipping. Don't...
3
No GP Referral Needed - Now £69, Was £144 https://www.joinvoy.com
Science-backed treatments: significantly more effective than diet & exercise alone. From...
4
Pharmica™ Online Pharmacy https://www.pharmica.uk › cheaper-than › instant-ecare
Get 20% Off With Code NEW20 — Get 20% Off Your Order. Buy Effective, Clinically Proven Treatment. Trusted UK Pharmacy. Pharmica™ - Join 1,000,000+ UK Customers. No GP...
5
Buy Medicines Online - Lowest Price Guaranteed https://www.simplymedsonline.co.uk
Buy Meds Online | UK Meds Online | UK Online Pharmacy. 100% Genuine - Discreet - Regulated UK...

In the competitive landscape of pharmaceuticals, Chequp.com entices with lenient criteria for weight loss programs, while E-surgery.com promises swift UTI antibiotic delivery. Joinvoy.com offers cost-effective, science-backed treatments, and Pharmica.uk lures with discounts and trust. Simplymedsonline.co.uk guarantees low prices and authenticity.

Frequently Asked Questions

Why is the UK Pharma & Biotech Pharmacology February 2026 Report useful and how should I use it?

Why is the UK Pharma & Biotech Pharmacology February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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How to use the UK Pharma & Biotech Pharmacology February 2026 Report
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How often is the data updated?

Data within the UK Pharma & Biotech Pharmacology February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Pharma & Biotech Pharmacology February 2026 Report?

The UK Pharma & Biotech Pharmacology February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The UK Pharma & Biotech Pharmacology February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Pharma & Biotech Pharmacology February 2026 Report for?

The UK Pharma & Biotech Pharmacology February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

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Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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Google AI Overview visibility for Pharma & Biotech Pharmacology UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Competitor Count for UK Pharma & Biotech Pharmacology

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

UK Pharma & Biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Frequently Asked Questions

Why is the UK Pharma & Biotech Pharmacology February 2026 Report useful and how should I use it?

Why is the UK Pharma & Biotech Pharmacology February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Pharma & Biotech Pharmacology February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Pharma & Biotech Pharmacology February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

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US Pharmacology

AUS Pharmacology

the7stars achieves Google Ads PPC campaign optimization with Adthena