UK Pharma & Biotech Pharmacology - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – UK

Google AI Overview visibility for Pharma & Biotech Pharmacology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.1479684657
55.8520315343
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 7%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
joinvoy.com 37.7
pharmica.uk 17.18
mylondonpharmacy.co.uk 6.23
theindependentpharmacy.co.uk 5.67
simplymedsonline.co.uk 4.53
e-surgery.com 4.3
pharmacyonline.co.uk 3.81
farmeci.com 3.5
chemist-4-u.com 3.32
numan.com 2.95
others 10.81
  • joinvoy.com - 37.7%
  • pharmica.uk - 17.18%
  • mylondonpharmacy.co.uk - 6.23%
  • theindependentpharmacy.co.uk - 5.67%
  • simplymedsonline.co.uk - 4.53%
  • e-surgery.com - 4.3%
  • pharmacyonline.co.uk - 3.81%
  • farmeci.com - 3.5%
  • chemist-4-u.com - 3.32%
  • numan.com - 2.95%
  • others - 10.81%

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In the PPC landscape, joinvoy.com dominates with 37.7% click share, followed by pharmica.uk at 17.18%. Others collectively hold 10.81%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date joinvoy.com pharmica.uk simplymedsonline.co.uk theindependentpharmacy.co.uk numan.com chemist-4-u.com e-surgery.com chequp.com pharmacyonline.co.uk mylondonpharmacy.co.uk
2026/03/01 36.52% 16.1% 15.2% 10.01% 2.49% 0.17% 2.39% 5.38% 4.52% 0.6%
2026/03/02 48.76% 13.28% 16.6% 0.6% 1.44% 1.03% 5.17% 3.87% 0.76% 1.87%
2026/03/03 37.28% 23.96% 4.78% 0% 5.79% 1.26% 15.93% 1.17% 1.71% 0.71%
2026/03/04 40.01% 15.93% 5.6% 2.91% 9.01% 2.64% 12.9% 2.94% 3.94% 0%
2026/03/05 31.88% 20.45% 9.82% 6.88% 4.97% 0.33% 8.21% 7.47% 0.92% 5.02%
2026/03/06 38.27% 23.37% 10.41% 0% 4.21% 1.66% 7.13% 8.65% 1.43% 2.41%
2026/03/07 49.05% 23.53% 5.82% 3.39% 4.2% 0.45% 6.83% 1.48% 1.47% 0.61%
2026/03/08 41.85% 28.53% 6.14% 6.05% 3.34% 0.36% 5.1% 1.78% 0.05% 5.6%
2026/03/09 38.58% 24.32% 6.96% 14.86% 4.46% 0.11% 8.19% 0.04% 1.94% 0.01%
2026/03/10 28.66% 34.98% 9.46% 4.63% 4.08% 0.11% 6.1% 2.82% 0.41% 3.58%
2026/03/11 26.99% 28.79% 5.13% 13% 1.8% 0.23% 2.51% 1.08% 0.38% 8.53%
2026/03/12 35.2% 18.63% 1.89% 5.68% 1.34% 0.76% 7.15% 1.16% 0.26% 21.53%
2026/03/13 40.5% 31.26% 3.47% 5.75% 0.27% 2.39% 2.8% 3.2% 2.32% 3.52%
2026/03/14 33.25% 22.25% 9.22% 12.51% 0.02% 0.63% 5.41% 4.61% 0.04% 7.7%
2026/03/15 39.88% 21.48% 4.52% 7.97% 0.19% 0.48% 2.24% 4.91% 5.9% 5.12%
2026/03/16 46.45% 14.87% 8.98% 9.3% 1.97% 0.37% 0% 8.57% 1.67% 1.18%
2026/03/17 34.53% 16.12% 1.46% 4.75% 4.89% 4.89% 3.95% 3.07% 10.83% 8.71%
2026/03/18 32.02% 20.04% 7% 6.59% 0.68% 0.94% 4.86% 0.35% 1.93% 20.15%
2026/03/19 39.61% 21.36% 9.04% 5.09% 0.03% 3.29% 1.53% 6.37% 7.19% 3.7%
2026/03/20 34.28% 15.02% 7.12% 9.06% 2.58% 2.77% 7.81% 5.29% 3.32% 1.81%
2026/03/21 43.91% 17.68% 6.85% 5.71% 0.02% 0% 4.45% 0.4% 0% 11.12%
2026/03/22 45.15% 23.58% 7.03% 7.85% 0.27% 0.65% 4.64% 4.74% 0.16% 1.34%
2026/03/23 36.45% 14.45% 5.79% 5.85% 1.76% 2.9% 8.33% 1.53% 3.72% 2.31%
2026/03/24 33.99% 15.87% 1.44% 4.68% 4.81% 4.81% 3.89% 3.02% 10.66% 8.58%
2026/03/25 28.95% 24.53% 1.94% 0% 4.78% 0.44% 6.05% 4.16% 8.87% 1.87%
2026/03/26 36.46% 18.67% 9.12% 13.43% 1.84% 2.51% 4.6% 1.23% 3.31% 4.34%
2026/03/27 28.6% 25.32% 4.64% 16.68% 0.23% 0.65% 9.57% 0.02% 2.56% 2.25%
2026/03/28 41.67% 17.02% 3.15% 9.67% 2.63% 5.18% 5.96% 1.15% 2.37% 0.81%
2026/03/29 33.97% 19.64% 4.31% 12.91% 1.62% 10.33% 3.55% 0.27% 0.26% 0.29%
2026/03/30 42.29% 26.85% 4.26% 8.49% 3.74% 3.24% 2.49% 2.47% 1.71% 1.08%
2026/03/31 42.31% 19.39% 8.4% 8.13% 7.09% 2.77% 2.63% 2.01% 2.01% 0.57%
  • joinvoy.com
  • pharmica.uk
  • simplymedsonline.co.uk
  • theindependentpharmacy.co.uk
  • numan.com
  • chemist-4-u.com
  • e-surgery.com
  • chequp.com
  • pharmacyonline.co.uk
  • mylondonpharmacy.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, joinvoy.com led with fluctuating spend, peaking at 49.05. Pharmica.uk showed a steady rise, while simplymedsonline.co.uk and theindependentpharmacy.co.uk had modest gains. The month ended with joinvoy.com maintaining dominance.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 21
2026/03/02 18
2026/03/03 17
2026/03/04 18
2026/03/05 18
2026/03/06 16
2026/03/07 17
2026/03/08 15
2026/03/09 14
2026/03/10 17
2026/03/11 16
2026/03/12 15
2026/03/13 15
2026/03/14 17
2026/03/15 19
2026/03/16 16
2026/03/17 22
2026/03/18 18
2026/03/19 16
2026/03/20 15
2026/03/21 12
2026/03/22 15
2026/03/23 20
2026/03/24 22
2026/03/25 15
2026/03/26 17
2026/03/27 15
2026/03/28 17
2026/03/29 15
2026/03/30 16
2026/03/31 13

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March began with 21 advertisers, fluctuating throughout. Mid-month saw a peak at 22, but ended at 13.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
farmeci.com 3.84%
joinvoy.com 1.92%
chemist-4-u.com 1.51%
sensilab.com 1.42%
curedpharmacy.com 1.32%
webmedpharmacy.co.uk -0.86%
simplymedsonline.co.uk -0.9%
kingspharmacyonline.com -1.36%
chequp.com -1.37%
pharmica.uk -5.55%

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Farmeci.com surged with a 3.84% click share increase, while pharmica.uk faced a significant 5.55% decline.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date joinvoy.com pharmica.uk numan.com chemist-4-u.com theindependentpharmacy.co.uk simplymedsonline.co.uk mylondonpharmacy.co.uk e-surgery.com chequp.com farmeci.com
2026/03/01 41.5% 12.31% 3.94% 0.09% 4.17% 7.51% 1.64% 1.9% 4.57% 0.62%
2026/03/02 49.29% 12.61% 1.95% 1.06% 0.96% 8.67% 3.19% 1.79% 3.34% 0.7%
2026/03/03 36.82% 20.57% 6.54% 2.4% 0% 3.25% 1.36% 8.12% 2.42% 1.94%
2026/03/04 44.1% 13.81% 8.33% 1.9% 1.72% 3.33% 1.97% 9.42% 2.45% 0.84%
2026/03/05 39.76% 19.43% 4.87% 0.14% 4.45% 6% 1.11% 6.09% 6.16% 0.5%
2026/03/06 43.54% 18.65% 4.02% 3.1% 0% 6.44% 4.06% 5.85% 7.11% 0%
2026/03/07 54.58% 18.39% 4.13% 1.36% 1.42% 3.59% 0.52% 5.78% 1.41% 1.27%
2026/03/08 49.31% 22.59% 3.72% 1.28% 4% 4.71% 4.99% 4.09% 2.23% 0.6%
2026/03/09 48.89% 20.47% 4.87% 0.7% 9.27% 4.84% 0.01% 6.19% 0.05% 0%
2026/03/10 33.29% 30.4% 4.67% 0.72% 3.2% 6.41% 4.41% 5.96% 2.29% 0.72%
2026/03/11 31.17% 24.3% 2.86% 1.57% 8.74% 3.96% 9.71% 2.39% 2.2% 0%
2026/03/12 35.23% 16.99% 1.95% 3.2% 3.49% 1.32% 20.7% 6.14% 1.59% 1.04%
2026/03/13 40.18% 22.83% 0.48% 5.33% 3.02% 2.31% 6.14% 6.21% 2.08% 2.03%
2026/03/14 40.41% 19.28% 0.02% 2.53% 8.53% 5.71% 6.15% 2.98% 4.16% 2.96%
2026/03/15 44.95% 19.57% 0.42% 1.34% 3.96% 3.69% 5.86% 2.18% 4.36% 1.77%
2026/03/16 49.4% 13.51% 1.51% 1.63% 4.85% 5.49% 1.85% 0.01% 6.43% 2.17%
2026/03/17 37.08% 12.58% 4.45% 4.73% 2.63% 1.01% 12.51% 2.12% 2.2% 2.35%
2026/03/18 38.6% 18.35% 0.96% 1.08% 4.58% 4.89% 14.07% 4.87% 1.37% 1.54%
2026/03/19 44.82% 16.86% 0.02% 3.22% 3.42% 5.01% 6.13% 2% 5.02% 3.83%
2026/03/20 38.06% 12.5% 3.54% 2.67% 4.79% 4.21% 3.88% 5.89% 4.46% 12.9%
2026/03/21 48.78% 13.03% 0.02% 0% 3.39% 4.14% 2.26% 4.92% 0.16% 22.29%
2026/03/22 46.18% 15.31% 0.15% 2.28% 3.97% 4.61% 11.39% 3.69% 4.39% 6.24%
2026/03/23 41.89% 10.24% 2.35% 2.32% 2.9% 3.71% 4.32% 6.99% 1.37% 8.29%
2026/03/24 37.08% 12.58% 4.45% 4.73% 2.63% 1.01% 12.51% 2.12% 2.2% 2.35%
2026/03/25 31.27% 15.89% 4.84% 2.87% 0% 1.28% 8.8% 7.82% 3.19% 10.03%
2026/03/26 42.14% 13.03% 2.68% 3.86% 7.13% 5.06% 10.53% 4.37% 1.67% 2.06%
2026/03/27 36.13% 15.03% 0.36% 3.39% 8.94% 2.8% 12.51% 6.6% 0.02% 6.58%
2026/03/28 49.18% 9.89% 2.79% 5.29% 5.36% 2.02% 2.52% 5.93% 1.11% 0.53%
2026/03/29 42.49% 13.43% 2.09% 9.27% 7.94% 2.63% 2.7% 5.75% 0.15% 0%
2026/03/30 43.09% 15.74% 3.77% 6.39% 5.23% 1.69% 13.27% 1.87% 1.86% 0%
2026/03/31 47.16% 14.59% 7.65% 5.98% 4.12% 4.12% 2.87% 2.27% 2.19% 0%
  • joinvoy.com
  • pharmica.uk
  • numan.com
  • chemist-4-u.com
  • theindependentpharmacy.co.uk
  • simplymedsonline.co.uk
  • mylondonpharmacy.co.uk
  • e-surgery.com
  • chequp.com
  • farmeci.com

Copyright © Adthena. All rights reserved.

In March 2026, joinvoy.com led with fluctuating impressions, peaking at 54.58% on March 7. Pharmica.uk saw a high of 30.40% on March 10. Numan.com’s impressions varied, ending at 7.65% on March 31. Chemist-4-u.com and theindependentpharmacy.co.uk showed steady growth, while simplymedsonline.co.uk and mylondonpharmacy.co.uk had notable spikes. E-surgery.com and chequp.com maintained moderate shares, with farmeci.com peaking at 22.29% on March 21. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology - Last month
  1. 1
    No GP Referral. All Online https://go.chequp.com

    We're More Than Medication — Many people don't realise they qualify for medical weight loss. Discover your options now. Join the...

  2. 2
    No GP Referral Needed | UK's No.1 Weight Loss Provider https://www.joinvoy.com

    Science-backed treatments: significantly more effective than diet & exercise alone. From £69/month. Backed by real experts, trusted by over...

  3. 3
    Pharmica™ Online Pharmacy https://www.pharmica.uk

    Get 20% Off With Code NEW20 — Get 20% Off Your Order. Buy Effective, Clinically Proven Treatment. Trusted UK Pharmacy. Pharmica™ - Join 1,000,000+ UK Customers. No GP...

  4. 4
    Buy Medicines Online https://www.simplymedsonline.co.uk

    Lowest Price Guaranteed — Buy Meds Online | UK Meds Online | UK Online Pharmacy. 100% Genuine - Discreet - Regulated UK Pharmacy - Next Day Express Delivery Available! Alli.

  5. 5
    3.5M Treatments Delivered | 15% Off With Code "NEW15" https://www.theindependentpharmacy.co.uk

    Buy eczema treatments online without visiting your GP. Genuine UK medicines. We are a fully regulated online pharmacy trusted by over 1 million patients.

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In the competitive landscape of online pharmacies, Chequp and Joinvoy stand out with their emphasis on accessibility, offering weight loss solutions without GP referrals. Pharmica and Simply Meds Online highlight affordability and trust, while The Independent Pharmacy focuses on convenience and reliability, delivering millions of treatments.

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