UK Pharma & Biotech Pharmacology - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – UK

Google AI Overview visibility for Pharma & Biotech Pharmacology UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 51.5575333757
48.4424666243
51%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 28%

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Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
joinvoy.com 40.91
numan.com 10.03
onlinedoctor.superdrug.com 7.97
farmeci.com 7.22
chemist-4-u.com 6.97
theindependentpharmacy.co.uk 5.82
pharmica.uk 3.65
mylondonpharmacy.co.uk 3.55
sensilab.com 2.94
lloydspharmacy.com 2.52
others 8.42
  • joinvoy.com - 40.91%
  • numan.com - 10.03%
  • onlinedoctor.superdrug.com - 7.97%
  • farmeci.com - 7.22%
  • chemist-4-u.com - 6.97%
  • theindependentpharmacy.co.uk - 5.82%
  • pharmica.uk - 3.65%
  • mylondonpharmacy.co.uk - 3.55%
  • sensilab.com - 2.94%
  • lloydspharmacy.com - 2.52%
  • others - 8.42%

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Joinvoy.com dominates with 40.91% click share, overshadowing numan.com at 10.03%. Others collectively hold 8.42%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date joinvoy.com farmeci.com numan.com onlinedoctor.superdrug.com chemist-4-u.com theindependentpharmacy.co.uk privatedoc.com lloydspharmacy.com pharmica.uk sensilab.com
2026/10/01 41.02% 1.51% 5.95% 6.8% 11.29% 1.29% 0.82% 9.84% 15.77% 1.18%
2026/10/02 45.39% 16.3% 9.35% 1.79% 7.01% 0.7% 0.65% 2.65% 5.4% 2.24%
2026/10/03 51.62% 6.56% 11.98% 6.12% 7.76% 1.05% 2.64% 0.02% 0.64% 4.56%
2026/10/04 63.67% 0.32% 4.31% 7.49% 8.41% 0.85% 0.79% 0.01% 3.68% 3.85%
2026/10/05 60.41% 3.51% 12.15% 2.56% 5.07% 2.67% 0% 3.41% 3.91% 4.03%
2026/10/06 62.87% 1.85% 6.09% 0.31% 8.23% 0.99% 2.24% 0% 4.27% 5.08%
2026/10/07 51.95% 16.14% 5.4% 0.24% 7.57% 1.03% 0.7% 6.14% 2.59% 1.96%
2026/10/08 52.07% 0% 10.61% 0.18% 8.48% 0.56% 0.83% 7.23% 6.1% 2.5%
2026/10/09 54.77% 5.74% 5.59% 0.14% 7.85% 2.87% 0.99% 13.24% 4.62% 2.78%
2026/10/10 52.03% 4.96% 7.44% 0.13% 8.36% 4.58% 1.63% 9.02% 5.15% 4.28%
2026/10/11 53.02% 2.17% 4.6% 4.18% 10.59% 2.97% 4.4% 0.2% 0.83% 1.95%
2026/10/12 35.69% 1.83% 8.87% 6.72% 12.9% 1.6% 3.92% 7.31% 1.32% 2.38%
2026/10/13 39.02% 0% 5.23% 3.2% 11.61% 0.94% 5.56% 10.35% 0% 0%
2026/10/14 39.07% 1.97% 20.44% 7.52% 7.71% 2.35% 2.4% 9.17% 4.53% 1.39%
2026/10/15 38.77% 6.67% 10% 6.61% 9.42% 2.07% 4.88% 0% 3.04% 1.3%
2026/10/16 49.09% 4.77% 17.79% 3.95% 2.14% 0.52% 1.58% 5.65% 5.31% 0.43%
2026/10/17 41.14% 1.32% 14.66% 8.78% 8.52% 0.54% 3.19% 5.96% 3.08% 0.45%
2026/10/18 45.45% 3.2% 8.33% 10.87% 8.83% 0.8% 3.91% 5.84% 0.32% 0.44%
2026/10/19 46.46% 8.62% 18.66% 3.25% 3.57% 2.01% 2.8% 0.3% 3.49% 1.49%
2026/10/20 62.05% 2.85% 3.38% 3.31% 3.03% 2.5% 2.89% 9.83% 5.15% 2.66%
2026/10/21 50.82% 6.29% 8.55% 2.64% 4.06% 2.41% 2.11% 10.13% 3.75% 1.94%
2026/10/22 50.73% 2.35% 6.72% 12.65% 5.51% 2.49% 1.55% 11.44% 1.2% 2.19%
2026/10/23 57.04% 1.59% 2.52% 7.05% 2.77% 1.91% 0.48% 15.02% 1.05% 1.44%
2026/10/24 54.58% 9.84% 5.62% 14.14% 5.85% 2.42% 1.22% 0.91% 0.82% 1.13%
2026/10/25 56.24% 1.18% 18.18% 9.79% 3.09% 2.09% 0.36% 4.11% 0.78% 1.07%
2026/10/26 75.25% 2.72% 3.67% 8.16% 2.76% 1.3% 0.28% 2.59% 0.31% 0.84%
2026/10/27 58.04% 0.03% 11.03% 18.48% 6.84% 1.71% 1.16% 0.02% 0% 0%
2026/10/28 61.97% 0.03% 9.32% 9.93% 4.87% 1.76% 0% 4.41% 3.99% 0%
2026/10/29 48.32% 12.79% 6.75% 12.34% 6.6% 2.25% 1.11% 0.02% 0% 0%
2026/10/30 44.45% 14.71% 8.35% 9.53% 4.27% 2.96% 1.45% 0.02% 0% 0%
2026/10/31 50.33% 15.04% 7.86% 5.53% 4.3% 3.94% 1.49% 0.02% 0% 0%
  • joinvoy.com
  • farmeci.com
  • numan.com
  • onlinedoctor.superdrug.com
  • chemist-4-u.com
  • theindependentpharmacy.co.uk
  • privatedoc.com
  • lloydspharmacy.com
  • pharmica.uk
  • sensilab.com

Copyright © Adthena. All rights reserved.

In October 2026, joinvoy.com dominated PPC spend, peaking at 75.25 on the 26th. Farmeci.com fluctuated, ending strong at 15.04. Numan.com saw consistent activity, while onlinedoctor.superdrug.com surged mid-month. Chemist-4-u.com and pharmica.uk maintained steady presence. The month concluded with joinvoy.com leading the charge.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 20
2026/10/02 18
2026/10/03 17
2026/10/04 19
2026/10/05 18
2026/10/06 19
2026/10/07 19
2026/10/08 20
2026/10/09 19
2026/10/10 20
2026/10/11 21
2026/10/12 20
2026/10/13 17
2026/10/14 20
2026/10/15 22
2026/10/16 20
2026/10/17 20
2026/10/18 22
2026/10/19 20
2026/10/20 16
2026/10/21 16
2026/10/22 17
2026/10/23 19
2026/10/24 22
2026/10/25 20
2026/10/26 19
2026/10/27 17
2026/10/28 17
2026/10/29 19
2026/10/30 19
2026/10/31 18

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October saw fluctuating advertiser numbers, peaking at 22 on the 15th and 24th, with a low of 16 on the 20th and 21st. The month concluded with 18 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
onlinedoctor.superdrug.com 6.25%
joinvoy.com 3.96%
bettervits.co.uk 1.09%
lloydspharmacy.com 1.07%
theindependentpharmacy.co.uk 0.99%
curely.co.uk -1.48%
pharmica.uk -1.89%
sensilab.com -2.21%
numan.com -2.45%
chemist-4-u.com -3.45%

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In the past month, onlinedoctor.superdrug.com surged with a 6.25% click share increase, while chemist-4-u.com faced a 3.45% decline.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date joinvoy.com farmeci.com theindependentpharmacy.co.uk mylondonpharmacy.co.uk numan.com chemist-4-u.com onlinedoctor.superdrug.com lloydspharmacy.com pharmica.uk sensilab.com
2026/10/01 36.39% 4.19% 6.82% 4.27% 5.76% 10.16% 3.17% 4.7% 15.91% 3.13%
2026/10/02 39.26% 13.39% 3.79% 2.28% 9.06% 8.33% 0.96% 2.1% 6.01% 4.63%
2026/10/03 38.43% 8.69% 5.95% 3.42% 14.33% 7.98% 5.5% 0.02% 1.39% 6.96%
2026/10/04 54.08% 1.14% 4.63% 1.86% 4.89% 9.24% 4.86% 0.02% 4.8% 7.07%
2026/10/05 45.77% 4.39% 6.3% 3.4% 14.01% 5.87% 1.1% 4.39% 4.38% 7.23%
2026/10/06 48.8% 5.68% 4.64% 2.8% 6.04% 9.26% 0.08% 0% 4.81% 8.21%
2026/10/07 43.32% 15.17% 5.71% 3.27% 7.31% 8.94% 0.07% 2.24% 2.24% 3.99%
2026/10/08 47.4% 0% 3.15% 5.27% 11.07% 10.23% 0.06% 2.88% 5.76% 4.16%
2026/10/09 45.24% 10.82% 6.92% 5.4% 4.39% 7.76% 0.04% 7.21% 5.57% 5.25%
2026/10/10 38.92% 13.28% 7.43% 5.04% 6.22% 7.8% 0.03% 4.06% 5.73% 6.87%
2026/10/11 42.86% 6.67% 5.97% 5.03% 5.57% 10.36% 1.93% 0.7% 2.6% 3.55%
2026/10/12 33.24% 4.7% 4.25% 3.28% 15.51% 10.45% 2.99% 2.24% 1.99% 4.33%
2026/10/13 40.58% 0% 6.19% 7.76% 4.41% 11.65% 1.89% 4.26% 0% 0%
2026/10/14 34.38% 6.13% 6.06% 4.33% 20.34% 7.78% 3.52% 2.96% 4.7% 2.63%
2026/10/15 32.79% 11.53% 4.68% 1.9% 12.26% 8.67% 4.76% 0.01% 3.26% 2.31%
2026/10/16 44.42% 6.89% 2.82% 2.83% 18.97% 3.16% 3.4% 1.94% 4.72% 0.86%
2026/10/17 39.16% 1.82% 2.95% 2.96% 19.52% 7.86% 7.12% 2.04% 2.92% 0.9%
2026/10/18 40.52% 5.54% 4.07% 2.71% 14.71% 7.97% 7.75% 1.87% 0.83% 0.83%
2026/10/19 38.8% 12.35% 4.72% 3.09% 18.82% 4.3% 1.84% 0.51% 3.21% 2.27%
2026/10/20 52.66% 8.11% 4.21% 1.89% 5.85% 3.29% 1.3% 4.92% 6.07% 4.63%
2026/10/21 42.31% 9.35% 5.87% 3.48% 9.61% 4.33% 2.03% 5.52% 4.45% 3.4%
2026/10/22 43.84% 6.77% 5.88% 3.16% 8.02% 6.45% 6.93% 6.27% 2.9% 3.86%
2026/10/23 54.39% 1.46% 6.16% 4.75% 4.41% 2.7% 3.2% 9.37% 2.88% 2.88%
2026/10/24 46.18% 7.88% 5.99% 4.85% 5.23% 5.59% 12.32% 1.99% 1.97% 1.97%
2026/10/25 48.28% 1.02% 6.77% 5.79% 14.37% 3.63% 7.8% 4.28% 2.01% 2.01%
2026/10/26 53.26% 4.74% 3.01% 2.43% 10.34% 2.71% 18.54% 1.33% 0.59% 1.18%
2026/10/27 55.08% 0.02% 8.6% 4.97% 9.8% 7.3% 10.96% 0.02% 0% 0%
2026/10/28 54.04% 0.02% 7.91% 9.09% 6.27% 5.78% 7.94% 3.11% 3.1% 0%
2026/10/29 46.06% 11.23% 7.13% 4.64% 6.06% 6.38% 9.48% 0.02% 0% 0%
2026/10/30 40.12% 11.56% 8.38% 8.14% 6.3% 5.74% 5.37% 0.02% 0% 0%
2026/10/31 41.39% 11.48% 9.81% 8.2% 6.38% 4.95% 2.02% 0.02% 0% 0%
  • joinvoy.com
  • farmeci.com
  • theindependentpharmacy.co.uk
  • mylondonpharmacy.co.uk
  • numan.com
  • chemist-4-u.com
  • onlinedoctor.superdrug.com
  • lloydspharmacy.com
  • pharmica.uk
  • sensilab.com

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Joinvoy.com dominated October with fluctuating impressions, peaking mid-month. Farmeci.com showed sporadic activity, while theindependentpharmacy.co.uk steadily increased. Numan.com had a strong mid-month surge. The month concluded with joinvoy.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology - Last month
  1. 1
    Now £53.99 | Was £99 - No GP Visit | No Subscriptions https://www.chemist-4-u.com/weight/loss

    Price Match Guarantee | Lowest Prices On All Monthly Doses | Free Next Day Delivery. 100K...

  2. 2
    Information on Side Effects - Risks & Benefits Explained https://www.joinvoy.com/weight-loss/treatment

    Safe & effective weight loss Medications explained by professionals. Concerned about weight loss...

  3. 3
    First Month £46.20, Was £149 - 1, 3, 6 or 12-Month Packages https://www.numan.com/weight-loss-uk/obesity-program

    First month from £46.20. Final price depends on plan and clinician-assessed suitability. Weight management isn't just about looking good, it's also about feeling better. Excellent 4.6 TrustpiIot.

  4. 4
    20% Off With Code: WLNP20 - Order Online Today https://onlinedoctor.superdrug.com/weight-loss/service

    New Weight Loss Treatments With No Hidden Costs. Start Your Journey With Superdrug Today. Lose Weight On Your...

  5. 5
    Next Day HRT Tablets - No GP Visit Required https://www.theindependentpharmacy.co.uk/

    Buy HRT treatments online without visiting your GP. Genuine UK medicines.

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In the competitive landscape of weight loss solutions, advertisers like Chemist-4-U and Numan captivate with significant discounts, emphasizing affordability and convenience. Joinvoy and Superdrug focus on safety and transparency, highlighting professional guidance and clear pricing. The Independent Pharmacy stands out with its hassle-free, GP-free approach, ensuring accessibility.

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