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UK Pharma & Biotech Pharmacology - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – UK

Google AI Overview visibility for Pharma & Biotech Pharmacology UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 73.9235900546
26.0764099454
73%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 7%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
joinvoy.com 37.7
pharmica.uk 17.18
mylondonpharmacy.co.uk 6.23
theindependentpharmacy.co.uk 5.67
simplymedsonline.co.uk 4.53
e-surgery.com 4.3
pharmacyonline.co.uk 3.81
farmeci.com 3.5
chemist-4-u.com 3.32
numan.com 2.95
others 10.81
  • joinvoy.com - 37.7%
  • pharmica.uk - 17.18%
  • mylondonpharmacy.co.uk - 6.23%
  • theindependentpharmacy.co.uk - 5.67%
  • simplymedsonline.co.uk - 4.53%
  • e-surgery.com - 4.3%
  • pharmacyonline.co.uk - 3.81%
  • farmeci.com - 3.5%
  • chemist-4-u.com - 3.32%
  • numan.com - 2.95%
  • others - 10.81%

Copyright © Adthena. All rights reserved.

Joinvoy.com leads with a 37.7% click share, followed by Pharmica.uk at 17.18%. Others collectively hold 10.81%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date joinvoy.com pharmica.uk simplymedsonline.co.uk theindependentpharmacy.co.uk numan.com chemist-4-u.com e-surgery.com chequp.com pharmacyonline.co.uk mylondonpharmacy.co.uk
2026/03/01 36.52% 16.1% 15.2% 10.01% 2.49% 0.17% 2.39% 5.38% 4.52% 0.6%
2026/03/02 48.76% 13.28% 16.6% 0.6% 1.44% 1.03% 5.17% 3.87% 0.76% 1.87%
2026/03/03 37.28% 23.96% 4.78% 0% 5.79% 1.26% 15.93% 1.17% 1.71% 0.71%
2026/03/04 40.01% 15.93% 5.6% 2.91% 9.01% 2.64% 12.9% 2.94% 3.94% 0%
2026/03/05 31.88% 20.45% 9.82% 6.88% 4.97% 0.33% 8.21% 7.47% 0.92% 5.02%
2026/03/06 38.27% 23.37% 10.41% 0% 4.21% 1.66% 7.13% 8.65% 1.43% 2.41%
2026/03/07 49.05% 23.53% 5.82% 3.39% 4.2% 0.45% 6.83% 1.48% 1.47% 0.61%
2026/03/08 41.85% 28.53% 6.14% 6.05% 3.34% 0.36% 5.1% 1.78% 0.05% 5.6%
2026/03/09 38.58% 24.32% 6.96% 14.86% 4.46% 0.11% 8.19% 0.04% 1.94% 0.01%
2026/03/10 28.66% 34.98% 9.46% 4.63% 4.08% 0.11% 6.1% 2.82% 0.41% 3.58%
2026/03/11 26.99% 28.79% 5.13% 13% 1.8% 0.23% 2.51% 1.08% 0.38% 8.53%
2026/03/12 35.2% 18.63% 1.89% 5.68% 1.34% 0.76% 7.15% 1.16% 0.26% 21.53%
2026/03/13 40.5% 31.26% 3.47% 5.75% 0.27% 2.39% 2.8% 3.2% 2.32% 3.52%
2026/03/14 33.25% 22.25% 9.22% 12.51% 0.02% 0.63% 5.41% 4.61% 0.04% 7.7%
2026/03/15 39.88% 21.48% 4.52% 7.97% 0.19% 0.48% 2.24% 4.91% 5.9% 5.12%
2026/03/16 46.45% 14.87% 8.98% 9.3% 1.97% 0.37% 0% 8.57% 1.67% 1.18%
2026/03/17 34.53% 16.12% 1.46% 4.75% 4.89% 4.89% 3.95% 3.07% 10.83% 8.71%
2026/03/18 32.02% 20.04% 7% 6.59% 0.68% 0.94% 4.86% 0.35% 1.93% 20.15%
2026/03/19 39.61% 21.36% 9.04% 5.09% 0.03% 3.29% 1.53% 6.37% 7.19% 3.7%
2026/03/20 34.28% 15.02% 7.12% 9.06% 2.58% 2.77% 7.81% 5.29% 3.32% 1.81%
2026/03/21 43.91% 17.68% 6.85% 5.71% 0.02% 0% 4.45% 0.4% 0% 11.12%
2026/03/22 45.15% 23.58% 7.03% 7.85% 0.27% 0.65% 4.64% 4.74% 0.16% 1.34%
2026/03/23 36.45% 14.45% 5.79% 5.85% 1.76% 2.9% 8.33% 1.53% 3.72% 2.31%
2026/03/24 33.99% 15.87% 1.44% 4.68% 4.81% 4.81% 3.89% 3.02% 10.66% 8.58%
2026/03/25 28.95% 24.53% 1.94% 0% 4.78% 0.44% 6.05% 4.16% 8.87% 1.87%
2026/03/26 36.46% 18.67% 9.12% 13.43% 1.84% 2.51% 4.6% 1.23% 3.31% 4.34%
2026/03/27 28.6% 25.32% 4.64% 16.68% 0.23% 0.65% 9.57% 0.02% 2.56% 2.25%
2026/03/28 41.67% 17.02% 3.15% 9.67% 2.63% 5.18% 5.96% 1.15% 2.37% 0.81%
2026/03/29 33.97% 19.64% 4.31% 12.91% 1.62% 10.33% 3.55% 0.27% 0.26% 0.29%
2026/03/30 42.29% 26.85% 4.26% 8.49% 3.74% 3.24% 2.49% 2.47% 1.71% 1.08%
2026/03/31 42.31% 19.39% 8.4% 8.13% 7.09% 2.77% 2.63% 2.01% 2.01% 0.57%
  • joinvoy.com
  • pharmica.uk
  • simplymedsonline.co.uk
  • theindependentpharmacy.co.uk
  • numan.com
  • chemist-4-u.com
  • e-surgery.com
  • chequp.com
  • pharmacyonline.co.uk
  • mylondonpharmacy.co.uk

Copyright © Adthena. All rights reserved.

In March 2026, joinvoy.com led PPC spend, peaking at 49.05 on March 7. Pharmica.uk saw fluctuations, ending at 19.39. Simplymedsonline.co.uk had a low of 0.02 on March 14. The month concluded with varied trends across advertisers.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 21
2026/03/02 18
2026/03/03 17
2026/03/04 18
2026/03/05 18
2026/03/06 16
2026/03/07 17
2026/03/08 15
2026/03/09 14
2026/03/10 17
2026/03/11 16
2026/03/12 15
2026/03/13 15
2026/03/14 17
2026/03/15 19
2026/03/16 16
2026/03/17 22
2026/03/18 18
2026/03/19 16
2026/03/20 15
2026/03/21 12
2026/03/22 15
2026/03/23 20
2026/03/24 22
2026/03/25 15
2026/03/26 17
2026/03/27 15
2026/03/28 17
2026/03/29 15
2026/03/30 16
2026/03/31 13

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March began with 21 advertisers, fluctuating throughout. Mid-month saw a peak at 22, but ended at 13.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
farmeci.com 3.84%
joinvoy.com 1.92%
chemist-4-u.com 1.51%
sensilab.com 1.42%
curedpharmacy.com 1.32%
webmedpharmacy.co.uk -0.86%
simplymedsonline.co.uk -0.9%
kingspharmacyonline.com -1.36%
chequp.com -1.37%
pharmica.uk -5.55%

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Farmeci.com surged with a 3.84% increase, while pharmica.uk faced a significant drop of 5.55%.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date joinvoy.com pharmica.uk numan.com chemist-4-u.com theindependentpharmacy.co.uk simplymedsonline.co.uk mylondonpharmacy.co.uk e-surgery.com chequp.com farmeci.com
2026/03/01 41.5% 12.31% 3.94% 0.09% 4.17% 7.51% 1.64% 1.9% 4.57% 0.62%
2026/03/02 49.29% 12.61% 1.95% 1.06% 0.96% 8.67% 3.19% 1.79% 3.34% 0.7%
2026/03/03 36.82% 20.57% 6.54% 2.4% 0% 3.25% 1.36% 8.12% 2.42% 1.94%
2026/03/04 44.1% 13.81% 8.33% 1.9% 1.72% 3.33% 1.97% 9.42% 2.45% 0.84%
2026/03/05 39.76% 19.43% 4.87% 0.14% 4.45% 6% 1.11% 6.09% 6.16% 0.5%
2026/03/06 43.54% 18.65% 4.02% 3.1% 0% 6.44% 4.06% 5.85% 7.11% 0%
2026/03/07 54.58% 18.39% 4.13% 1.36% 1.42% 3.59% 0.52% 5.78% 1.41% 1.27%
2026/03/08 49.31% 22.59% 3.72% 1.28% 4% 4.71% 4.99% 4.09% 2.23% 0.6%
2026/03/09 48.89% 20.47% 4.87% 0.7% 9.27% 4.84% 0.01% 6.19% 0.05% 0%
2026/03/10 33.29% 30.4% 4.67% 0.72% 3.2% 6.41% 4.41% 5.96% 2.29% 0.72%
2026/03/11 31.17% 24.3% 2.86% 1.57% 8.74% 3.96% 9.71% 2.39% 2.2% 0%
2026/03/12 35.23% 16.99% 1.95% 3.2% 3.49% 1.32% 20.7% 6.14% 1.59% 1.04%
2026/03/13 40.18% 22.83% 0.48% 5.33% 3.02% 2.31% 6.14% 6.21% 2.08% 2.03%
2026/03/14 40.41% 19.28% 0.02% 2.53% 8.53% 5.71% 6.15% 2.98% 4.16% 2.96%
2026/03/15 44.95% 19.57% 0.42% 1.34% 3.96% 3.69% 5.86% 2.18% 4.36% 1.77%
2026/03/16 49.4% 13.51% 1.51% 1.63% 4.85% 5.49% 1.85% 0.01% 6.43% 2.17%
2026/03/17 37.08% 12.58% 4.45% 4.73% 2.63% 1.01% 12.51% 2.12% 2.2% 2.35%
2026/03/18 38.6% 18.35% 0.96% 1.08% 4.58% 4.89% 14.07% 4.87% 1.37% 1.54%
2026/03/19 44.82% 16.86% 0.02% 3.22% 3.42% 5.01% 6.13% 2% 5.02% 3.83%
2026/03/20 38.06% 12.5% 3.54% 2.67% 4.79% 4.21% 3.88% 5.89% 4.46% 12.9%
2026/03/21 48.78% 13.03% 0.02% 0% 3.39% 4.14% 2.26% 4.92% 0.16% 22.29%
2026/03/22 46.18% 15.31% 0.15% 2.28% 3.97% 4.61% 11.39% 3.69% 4.39% 6.24%
2026/03/23 41.89% 10.24% 2.35% 2.32% 2.9% 3.71% 4.32% 6.99% 1.37% 8.29%
2026/03/24 37.08% 12.58% 4.45% 4.73% 2.63% 1.01% 12.51% 2.12% 2.2% 2.35%
2026/03/25 31.27% 15.89% 4.84% 2.87% 0% 1.28% 8.8% 7.82% 3.19% 10.03%
2026/03/26 42.14% 13.03% 2.68% 3.86% 7.13% 5.06% 10.53% 4.37% 1.67% 2.06%
2026/03/27 36.13% 15.03% 0.36% 3.39% 8.94% 2.8% 12.51% 6.6% 0.02% 6.58%
2026/03/28 49.18% 9.89% 2.79% 5.29% 5.36% 2.02% 2.52% 5.93% 1.11% 0.53%
2026/03/29 42.49% 13.43% 2.09% 9.27% 7.94% 2.63% 2.7% 5.75% 0.15% 0%
2026/03/30 43.09% 15.74% 3.77% 6.39% 5.23% 1.69% 13.27% 1.87% 1.86% 0%
2026/03/31 47.16% 14.59% 7.65% 5.98% 4.12% 4.12% 2.87% 2.27% 2.19% 0%
  • joinvoy.com
  • pharmica.uk
  • numan.com
  • chemist-4-u.com
  • theindependentpharmacy.co.uk
  • simplymedsonline.co.uk
  • mylondonpharmacy.co.uk
  • e-surgery.com
  • chequp.com
  • farmeci.com

Copyright © Adthena. All rights reserved.

In March 2026, joinvoy.com led with fluctuating impressions, peaking at 54.58% on March 7. Pharmica.uk saw a notable rise on March 10 with 30.40%. Numan.com ended strong at 7.65% on March 31. Overall, joinvoy.com maintained dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology - Last month
  1. 1
    No GP Referral. All Online https://go.chequp.com

    We're More Than Medication — Many people don't realise they qualify for medical weight loss. Discover your options now. Join the...

  2. 2
    No GP Referral Needed https://www.joinvoy.com

    UK's No.1 Weight Loss Provider — Science-backed treatments: significantly more effective than diet & exercise alone. From £69/month. Backed by real experts, trusted by over...

  3. 3
    Pharmica™ Online Pharmacy | Get 20% Off With Code NEW20 https://www.pharmica.uk

    Get 20% Off Your Order. Buy Effective, Clinically Proven Treatment. Trusted UK Pharmacy. Pharmica™ - Join 1,000,000+ UK Customers. No GP...

  4. 4
    Buy Medicines Online https://www.simplymedsonline.co.uk

    Lowest Price Guaranteed — Buy Meds Online | UK Meds Online | UK Online Pharmacy. 100% Genuine - Discreet - Regulated UK Pharmacy - Next Day Express Delivery Available! Alli.

  5. 5
    3.5M Treatments Delivered | 15% Off With Code "NEW15" https://www.theindependentpharmacy.co.uk

    Buy eczema treatments online without visiting your GP. Genuine UK medicines. We are a fully regulated online pharmacy trusted by over 1 million patients.

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In the competitive landscape of online pharmacies, Chequp and Joinvoy emphasize convenience with “No GP Referral” needed, appealing to those seeking quick solutions. Pharmica and The Independent Pharmacy highlight trust and savings, offering discounts and showcasing their vast customer base. Simply Meds Online guarantees low prices and fast delivery, catering to cost-conscious consumers.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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