UK Pharma & Biotech Pharmacology - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – UK

Google AI Overview visibility for Pharma & Biotech Pharmacology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 76.0484347312
23.9515652688
76%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 7%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
joinvoy.com 20.77
pharmacyonline.co.uk 14.23
pharmica.uk 13.18
numan.com 9.92
theindependentpharmacy.co.uk 8.29
chemist-4-u.com 6.75
sensilab.com 4.49
simplymedsonline.co.uk 3.93
curedpharmacy.com 3.19
e-surgery.com 2.45
others 12.8
  • joinvoy.com - 20.77%
  • pharmacyonline.co.uk - 14.23%
  • pharmica.uk - 13.18%
  • numan.com - 9.92%
  • theindependentpharmacy.co.uk - 8.29%
  • chemist-4-u.com - 6.75%
  • sensilab.com - 4.49%
  • simplymedsonline.co.uk - 3.93%
  • curedpharmacy.com - 3.19%
  • e-surgery.com - 2.45%
  • others - 12.8%

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Joinvoy.com leads with 20.77% click share, followed by pharmacyonline.co.uk at 14.23%. Others collectively hold 12.80%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date joinvoy.com pharmica.uk pharmacyonline.co.uk numan.com theindependentpharmacy.co.uk e-surgery.com simplymedsonline.co.uk sensilab.com chemist-4-u.com curedpharmacy.com
2026/05/01 40.48% 31.47% 3.28% 1.99% 0.36% 0% 2.91% 2.04% 0.32% 3.25%
2026/05/02 36.81% 37.33% 0.12% 3.09% 7.32% 0% 6.93% 0.28% 0.71% 1.43%
2026/05/03 35.92% 16.28% 8.3% 5.63% 7.17% 4.94% 5.55% 2.81% 2.76% 2.55%
2026/05/04 27.39% 17.55% 9.69% 1.58% 12.44% 4.56% 10.17% 3.35% 2.98% 3.02%
2026/05/05 27.61% 15.45% 7.94% 5.75% 14.81% 5.65% 7.87% 2.18% 0.53% 1.87%
2026/05/06 35.78% 10.48% 7.92% 5.52% 17.26% 0.6% 5.64% 1.29% 2.61% 4.4%
2026/05/07 31.94% 18.24% 10.33% 6.85% 2.94% 3.43% 5.41% 2.06% 3.13% 2.39%
2026/05/08 37.78% 18.54% 1.41% 6.51% 14.58% 0.04% 6.98% 1.2% 0.45% 2.56%
2026/05/09 38.11% 20.04% 1.48% 2.79% 9.17% 3.52% 11.82% 0.41% 0.21% 1.58%
2026/05/10 36.13% 11.34% 0.7% 6.98% 10.52% 2.04% 10.72% 3.16% 2.32% 1.51%
2026/05/11 30.82% 16.6% 10.87% 4.02% 12.36% 0.85% 7.46% 0.39% 5.39% 1.43%
2026/05/12 18.1% 18.98% 9.13% 7.86% 16.01% 1.06% 5.22% 3.29% 8.84% 2.32%
2026/05/13 18.02% 18.75% 10.64% 8.5% 12.76% 2.01% 5.34% 2.99% 5.96% 3.45%
2026/05/14 17.67% 18.51% 9.82% 13.57% 14.44% 3.04% 3.57% 6.55% 3.75% 2.94%
2026/05/15 37.78% 18.54% 1.41% 6.51% 14.58% 0.04% 6.98% 1.2% 0.45% 2.56%
2026/05/16 17.47% 14.65% 13.63% 12.17% 9.99% 2.55% 2.57% 5.28% 4.18% 6.32%
2026/05/17 11.45% 16.14% 18.32% 8.61% 16.46% 4.41% 4.87% 3.68% 4.61% 4.34%
2026/05/18 12.97% 15.73% 15.81% 7.66% 15.85% 4.56% 5.28% 4.01% 4.79% 5.64%
2026/05/19 10.39% 19.49% 11.39% 9.18% 17.73% 5.69% 5.19% 2.61% 5.61% 3.71%
2026/05/20 10.71% 14.04% 14.82% 16.32% 13.5% 1.11% 4.99% 3.83% 8.77% 3.38%
2026/05/21 8.78% 15.13% 12.46% 15.13% 14.79% 4.03% 4.88% 3.61% 8.98% 5.31%
2026/05/22 12.67% 13.95% 18.83% 12.75% 9.63% 2.97% 3.56% 2.53% 10.36% 4.72%
2026/05/23 14.91% 15.96% 13.69% 16.35% 9.73% 0.93% 5.69% 3.45% 8.83% 3.67%
2026/05/24 19.37% 9.88% 16.78% 14.25% 8.04% 2.41% 3.01% 4.04% 6.99% 5.36%
2026/05/25 18.65% 12.19% 11.75% 11.7% 10.49% 2.96% 3.46% 3.52% 7.97% 4.4%
2026/05/26 13.28% 18.76% 12.07% 13.66% 11.51% 5.72% 5.1% 1.92% 3.54% 1.74%
2026/05/27 13.02% 15.31% 10% 13.75% 17.86% 6% 4.74% 3.71% 3.48% 1.32%
2026/05/28 14.17% 16.81% 12.39% 13.9% 15.5% 5.05% 5.09% 3.55% 3.36% 3.22%
2026/05/29 21.92% 17.07% 15.97% 7.65% 11.81% 3.2% 4% 1.52% 4.81% 0.74%
2026/05/30 19.23% 18.96% 12.38% 9.98% 8.21% 4.68% 5.27% 2.52% 4.54% 0.46%
2026/05/31 20.99% 16.42% 12.29% 10.32% 8.19% 6.18% 5.59% 4.96% 2.93% 1.16%
  • joinvoy.com
  • pharmica.uk
  • pharmacyonline.co.uk
  • numan.com
  • theindependentpharmacy.co.uk
  • e-surgery.com
  • simplymedsonline.co.uk
  • sensilab.com
  • chemist-4-u.com
  • curedpharmacy.com

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In May 2026, joinvoy.com led with fluctuating spend, peaking early, then declining. Pharmica.uk maintained steady mid-range values. Pharmacyonline.co.uk and numan.com showed moderate activity. The month ended with diverse spending patterns across domains.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 17
2026/05/02 15
2026/05/03 16
2026/05/04 20
2026/05/05 19
2026/05/06 18
2026/05/07 17
2026/05/08 18
2026/05/09 16
2026/05/10 16
2026/05/11 19
2026/05/12 23
2026/05/13 23
2026/05/14 23
2026/05/15 18
2026/05/16 23
2026/05/17 23
2026/05/18 25
2026/05/19 25
2026/05/20 22
2026/05/21 25
2026/05/22 24
2026/05/23 23
2026/05/24 28
2026/05/25 23
2026/05/26 19
2026/05/27 24
2026/05/28 24
2026/05/29 28
2026/05/30 22
2026/05/31 28

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May began with 17 advertisers, fluctuating slightly until a surge mid-month, peaking at 28. The month concluded with a strong presence of 28 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
pharmacyonline.co.uk 4.81%
numan.com 4.32%
chemist-4-u.com 1.88%
e-surgery.com 1.2%
ashcroftpharmacy.co.uk 0.9%
simplymedsonline.co.uk -0.6%
farmeci.com -0.74%
mylondonpharmacy.co.uk -1.35%
chequp.com -2.31%
joinvoy.com -10.2%

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Pharmacyonline.co.uk and numan.com surged in click share, gaining 4.81% and 4.32% respectively. Conversely, joinvoy.com plummeted by 10.2%, marking the largest decline.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date joinvoy.com pharmica.uk numan.com pharmacyonline.co.uk theindependentpharmacy.co.uk sensilab.com mylondonpharmacy.co.uk simplymedsonline.co.uk chemist-4-u.com curedpharmacy.com
2026/05/01 38.96% 17.67% 2.98% 2.9% 1.29% 3.02% 12.89% 1.79% 3.99% 2.4%
2026/05/02 41.5% 22.13% 2.85% 0.25% 1.56% 0.57% 10.97% 2.79% 5.42% 1.8%
2026/05/03 40.44% 10.47% 5.16% 9% 3.39% 4.12% 5.95% 2.19% 4.66% 3.52%
2026/05/04 31.67% 11.68% 2.6% 12.46% 4.59% 4.16% 6.16% 5.1% 6.84% 4.62%
2026/05/05 33.92% 11.73% 6.01% 10.43% 6.28% 3.23% 3.94% 4.39% 2.51% 2.7%
2026/05/06 44.53% 8.12% 6.03% 8.42% 6.71% 2.06% 0.75% 2.68% 4.6% 4.85%
2026/05/07 37.89% 11.87% 7.3% 9.49% 1.47% 2.52% 4.69% 2.35% 4.21% 3.18%
2026/05/08 45.2% 12.69% 6.53% 1.97% 4.68% 2.2% 8.47% 3.17% 2.05% 2.12%
2026/05/09 49.86% 14.78% 3.14% 1.49% 4.81% 0.88% 2.42% 6.73% 0.88% 2.34%
2026/05/10 43.46% 7.49% 6.6% 0.59% 7.92% 4.15% 5.56% 5.06% 4.54% 2.37%
2026/05/11 40.35% 13.03% 5.42% 6.4% 5.57% 0.86% 2.71% 4.2% 5.91% 1.03%
2026/05/12 23.15% 14.91% 9.22% 9.96% 7.03% 5.38% 0.43% 2.97% 9.35% 2.97%
2026/05/13 22.13% 15.98% 11.01% 8.74% 6.38% 5.32% 0.52% 2.98% 7.77% 4.55%
2026/05/14 21.25% 14.81% 15.62% 9.21% 6.42% 8.91% 0.48% 2.39% 4.88% 4.04%
2026/05/15 45.2% 12.69% 6.53% 1.97% 4.68% 2.2% 8.47% 3.17% 2.05% 2.12%
2026/05/16 20.34% 11.49% 11.99% 13.91% 7.85% 7.02% 2.95% 1.47% 5.58% 5.77%
2026/05/17 15.68% 13.31% 9.72% 16.32% 8.48% 5.61% 2.87% 3.01% 7.13% 5.71%
2026/05/18 17.63% 12.89% 9.02% 13.15% 7.11% 6.7% 3.71% 3.31% 5.64% 6.8%
2026/05/19 13.1% 16.57% 10.41% 10.23% 8.79% 5.47% 4.64% 3.25% 6.43% 4.29%
2026/05/20 13.46% 11.22% 19.12% 12.5% 6.93% 7.02% 1.37% 2.92% 9.68% 4.18%
2026/05/21 11.84% 11.57% 17.51% 10.47% 6.87% 5.4% 3.61% 2.75% 10.91% 6.28%
2026/05/22 15.77% 11.55% 14.28% 15.46% 3.97% 4.73% 1.9% 2.18% 13.64% 5.53%
2026/05/23 19.16% 11.95% 17.46% 9.8% 3.73% 5.36% 3.26% 4.17% 11.68% 5.08%
2026/05/24 23.46% 7.92% 15.75% 13.51% 4.05% 5.77% 0.41% 1.71% 9.2% 6.31%
2026/05/25 23.71% 10.39% 11.3% 11.55% 5.5% 5.96% 0% 2.53% 10.35% 4.77%
2026/05/26 19.48% 16.34% 16.32% 12.78% 5.29% 3.43% 0.67% 3.63% 5.32% 2.14%
2026/05/27 20.2% 13.21% 16.48% 9% 8.72% 6.91% 1.83% 3.03% 3.78% 1.63%
2026/05/28 17.72% 14.22% 15.89% 10.65% 9.34% 5.69% 3.91% 3.04% 4.53% 2.65%
2026/05/29 27.69% 14.14% 10.38% 10.32% 6.2% 3.3% 3.27% 2.69% 5.05% 1.03%
2026/05/30 26.6% 15.84% 12.25% 8.65% 4.04% 5.37% 4.24% 3.15% 3.95% 0.83%
2026/05/31 24.17% 12.91% 10.47% 9.71% 7.77% 7.11% 3.64% 3.34% 2.66% 1.98%
  • joinvoy.com
  • pharmica.uk
  • numan.com
  • pharmacyonline.co.uk
  • theindependentpharmacy.co.uk
  • sensilab.com
  • mylondonpharmacy.co.uk
  • simplymedsonline.co.uk
  • chemist-4-u.com
  • curedpharmacy.com

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In May 2026, joinvoy.com led with fluctuating impressions, peaking mid-month. Pharmica.uk and numan.com showed steady growth, while pharmacyonline.co.uk and theindependentpharmacy.co.uk had varied trends. The month concluded with joinvoy.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology - Last month
  1. 1
    No GP Referral Needed - UK's No.1 Weight Loss Provider https://www.joinvoy.com

    Science-backed treatments: significantly more effective than diet & exercise alone. From £69/month. Backed by real experts, trusted by over...

  2. 2
    1, 3, 6 or 12-Month Packages | Up To £72 Off Your First Month http://www.numan.com › weight-loss-uk › obesity-program

    Weight management isn't just about looking good, it's also about feeling better. Experience the...

  3. 3
    Pharmica™ Online Pharmacy https://www.pharmica.uk

    Get 20% Off With Code NEW20 — Get 20% Off Your Order. Buy Effective, Clinically Proven Treatment. Trusted UK Pharmacy. Pharmica™ - Join 1,000,000+ UK Customers. No GP Appointment Needed. Confidential & Safe.

  4. 4
    Buy Medicines Online | Lowest Price Guaranteed | Simply Meds Online https://www.simplymedsonline.co.uk

    Buy Meds Online | UK Meds Online | UK Online Pharmacy. 100% Genuine - Discreet - Regulated...

  5. 5
    15% Off With Code "NEW15" | 3.5M Treatments Delivered https://www.theindependentpharmacy.co.uk

    We are a fully regulated online pharmacy trusted by over 1 million patients. Buy eczema treatments...

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In the competitive landscape of online pharmaceuticals, five advertisers stand out with compelling PPC text ads. Joinvoy.com leads with a science-backed weight loss solution, emphasizing no GP referral and expert trust. Numan.com offers flexible packages, highlighting holistic well-being. Pharmica.uk and Simplymedsonline.co.uk focus on convenience and trust, with discounts and no GP appointments. Theindependentpharmacy.co.uk boasts a vast delivery record, underscoring reliability and patient trust.

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