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UK Pharma & Biotech Pharmacology - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
pharmacyonline.co.uk 33.86
pharmica.uk 12.16
numan.com 11.81
joinvoy.com 10.22
sensilab.com 5.96
chemist-4-u.com 4.26
ebay.co.uk 2.76
healthexpress.co.uk 2.58
kingspharmacyonline.com 2.36
privatedoc.com 1.98
others 12.05

Copyright © Adthena. All rights reserved.

Pharmacyonline.co.uk dominates with 33.86% click share, overshadowing others at 12.05%. Pharmica.uk follows closely at 12.16%, while Numan.com captures 11.81%. Joinvoy.com holds 10.22%, with Sensilab.com at 5.96%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date joinvoy.com pharmacyonline.co.uk numan.com pharmica.uk healthexpress.co.uk sensilab.com cloudpharmacy.co.uk ebay.co.uk chemist-4-u.com privatedoc.com
2025/05/01 9.02% 44.29% 5.8% 4.79% 0.01% 6.97% 3.14% 3.33% 2.38% 10.99%
2025/05/02 13.32% 33.98% 1.83% 7.26% 4.35% 7.67% 0.95% 2.66% 4.05% 9.6%
2025/05/03 7.6% 39.87% 6.12% 8.89% 12.76% 4.69% 0.01% 1.43% 5.98% 0.83%
2025/05/04 10.78% 49.81% 1.31% 7.54% 1.51% 3.14% 0.17% 2.33% 3.14% 12.54%
2025/05/05 8.98% 39.13% 2.68% 6.04% 2.59% 3.57% 2.27% 4.62% 8.81% 16.46%
2025/05/06 4.06% 57.23% 3.45% 6.13% 1.27% 7.02% 0% 7.84% 1.86% 1.43%
2025/05/07 4.2% 17.46% 15.19% 20.52% 3.74% 11.64% 1.16% 8.46% 4.91% 0%
2025/05/08 7.97% 24.92% 16.47% 20.36% 3.39% 8.36% 0% 3.98% 3.07% 0%
2025/05/09 8.92% 41.58% 9.91% 12.27% 0.22% 5.87% 3.45% 2.28% 4.57% 0%
2025/05/10 2.85% 40.52% 9.35% 13.31% 0.53% 8.21% 3.71% 5.37% 2% 0%
2025/05/11 6.24% 37.28% 8.42% 14.95% 1.43% 11.78% 1.7% 6.5% 3.42% 0%
2025/05/12 4.29% 35.96% 16.87% 14.53% 1.35% 0% 5.31% 3.57% 6.91% 0%
2025/05/13 7.51% 41.23% 15.16% 15.25% 0.01% 2.52% 0% 3.88% 5.53% 0%
2025/05/14 6.43% 37.21% 10.44% 13.71% 0.01% 5.7% 2.41% 2.43% 7.47% 0%
2025/05/15 4.73% 31.6% 10.64% 13.92% 0.01% 8.66% 5.08% 3.62% 7.23% 0%
2025/05/16 6.69% 36.01% 7.64% 14.54% 0.01% 6.57% 6.25% 1.07% 8.59% 0%
2025/05/17 7.67% 44.07% 5.18% 16.08% 0.01% 3.95% 5.11% 0.72% 3.51% 0%
2025/05/18 11.56% 39.13% 8.74% 15.53% 0.01% 8.27% 3.66% 3.03% 3.14% 0%
2025/05/19 10.47% 32.89% 15% 12.74% 0.54% 8.63% 2.53% 1.82% 3.18% 0%
2025/05/20 22.26% 19.73% 19.39% 11.57% 0.2% 8.59% 3.71% 2.04% 0.07% 0%
2025/05/21 13.79% 25.81% 13.46% 9.28% 3.19% 4.52% 2.56% 0.23% 7.81% 0%
2025/05/22 7.49% 25.2% 16.69% 10.92% 2.81% 7.46% 1.23% 0.97% 7.73% 0%
2025/05/23 15.46% 18.79% 19.19% 9.7% 1.9% 7.39% 4.86% 2.69% 7.12% 0%
2025/05/24 21.89% 14.14% 19.41% 10.33% 1.35% 12.24% 4.26% 0.25% 3.65% 0%
2025/05/25 28.06% 0% 15.32% 8.95% 3.17% 20.08% 4.76% 2.69% 7.85% 0%
2025/05/26 29.54% 0% 24.69% 4.89% 7.7% 12.55% 6.78% 2.19% 1.47% 0%
2025/05/27 30.78% 3.04% 25.2% 11.16% 12.33% 5% 0% 1.7% 3.82% 0%
2025/05/28 8.69% 42.63% 8.08% 13.26% 4.71% 5.03% 8.75% 1.73% 2.21% 0%
2025/05/29 16.08% 30.37% 20.63% 11.38% 7.71% 5.58% 1.3% 1.03% 1.19% 0%
2025/05/30 31.26% 26.71% 14.84% 7.74% 5.67% 5.08% 0% 2.5% 1.03% 0%
2025/05/31 26.78% 19.19% 15.95% 10.21% 7.54% 5.07% 3.08% 1.91% 1.57% 0%

Copyright © Adthena. All rights reserved.

In May 2025, joinvoy.com saw a dramatic rise, peaking at 31.26% on May 30. Pharmacyonline.co.uk started strong but dipped mid-month. Numan.com and pharmica.uk maintained steady growth, while healthexpress.co.uk fluctuated. Sensilab.com and cloudpharmacy.co.uk showed moderate activity. Ebay.co.uk and chemist-4-u.com had minimal impact. Privatedoc.com was inconsistent.

Market Exposure

Competitor Count for UK Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 23
2025/05/02 23
2025/05/03 23
2025/05/04 24
2025/05/05 23
2025/05/06 22
2025/05/07 24
2025/05/08 23
2025/05/09 23
2025/05/10 28
2025/05/11 23
2025/05/12 26
2025/05/13 21
2025/05/14 23
2025/05/15 21
2025/05/16 24
2025/05/17 21
2025/05/18 20
2025/05/19 23
2025/05/20 19
2025/05/21 22
2025/05/22 19
2025/05/23 24
2025/05/24 26
2025/05/25 20
2025/05/26 25
2025/05/27 20
2025/05/28 19
2025/05/29 18
2025/05/30 19
2025/05/31 24

Copyright © Adthena. All rights reserved.

May began with 23 advertisers, fluctuating slightly, peaking at 28 on May 10. The month ended with 24, showing a dynamic yet stable landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
joinvoy.com 9.56%
numan.com 7.53%
healthexpress.co.uk 2.82%
sensilab.com 1.97%
kingspharmacyonline.com 1.18%
chemist-4-u.com -1.45%
ebay.co.uk -2.18%
privatedoc.com -2.57%
pharmica.uk -2.95%
pharmacyonline.co.uk -12.36%

Copyright © Adthena. All rights reserved.

Joinvoy.com surged with a 9.56% click share increase, while pharmacyonline.co.uk plummeted by 12.36%. Numan.com also rose by 7.53%, contrasting with declines from other advertisers.

Campaign Efficiency

UK Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date joinvoy.com numan.com pharmacyonline.co.uk pharmica.uk healthexpress.co.uk sensilab.com kingspharmacyonline.com ebay.co.uk chemist-4-u.com privatedoc.com
2025/05/01 10.49% 7.31% 35.27% 6.42% 0.01% 6.9% 1.42% 3.88% 1.75% 11.32%
2025/05/02 5.94% 1.94% 32.96% 8.92% 4.06% 8.84% 1.76% 3.98% 2.98% 11.07%
2025/05/03 8.82% 7.16% 32.64% 10.01% 11.53% 4.73% 1.94% 1.69% 4.68% 0.95%
2025/05/04 12.14% 1.67% 43.18% 7.47% 5.63% 3.15% 0.9% 3.06% 2.66% 11.71%
2025/05/05 10.94% 3.13% 34.65% 6.62% 2.31% 3.42% 0.88% 5.53% 8.23% 16.69%
2025/05/06 3.43% 4.19% 46.53% 6.56% 9.59% 6.01% 2.73% 6.77% 1.37% 1.6%
2025/05/07 3.23% 12.58% 13.12% 18.62% 3.07% 8.8% 7.47% 8.6% 4.11% 0%
2025/05/08 6.5% 14.13% 23.27% 18.94% 2.77% 7.52% 4.17% 4.14% 3.11% 0.01%
2025/05/09 9.82% 11.06% 34.06% 14.67% 0.36% 5.91% 2.89% 2.77% 4.46% 0.01%
2025/05/10 2.59% 9.8% 33.76% 15.36% 0.62% 8.31% 1.28% 6.66% 2.06% 0.01%
2025/05/11 7.33% 10.23% 28.54% 15.5% 1.72% 11.01% 2.41% 7.43% 3.27% 0.01%
2025/05/12 4.48% 18.54% 29% 16.11% 1.5% 0% 4.2% 4.02% 7.45% 0%
2025/05/13 8.15% 16.19% 33.74% 17.62% 0.02% 2.23% 1.64% 4.88% 6.13% 0%
2025/05/14 6.74% 10.21% 29.87% 15.27% 0.01% 5.95% 6.37% 3.19% 7.38% 0%
2025/05/15 4.98% 11.45% 27.01% 15.69% 0.01% 8.87% 3.15% 4.92% 8.18% 0%
2025/05/16 6.2% 7.58% 28.72% 17.36% 0.01% 5.98% 1.04% 2.67% 10.56% 0%
2025/05/17 7.93% 5.43% 35.98% 19.24% 0.01% 4.19% 2.01% 0.74% 4.54% 0%
2025/05/18 10.07% 8.64% 32.87% 17.59% 0.01% 9.38% 2.82% 3.61% 3.43% 0%
2025/05/19 9.96% 15.05% 24.81% 13.55% 0.57% 9.54% 3.78% 2.72% 3.94% 0%
2025/05/20 18.09% 19.76% 17.81% 13.68% 0.37% 9.68% 6.42% 3.39% 0.38% 0%
2025/05/21 11.68% 15.12% 22.95% 11.46% 4.22% 5.29% 6.91% 0.28% 7.84% 0%
2025/05/22 8.34% 18.1% 21.2% 11.94% 3.2% 7.91% 4.33% 1.45% 6.56% 0%
2025/05/23 16.25% 19.8% 16.64% 10.2% 1.95% 7.17% 2.19% 3.05% 5.72% 0%
2025/05/24 21.54% 20.2% 9.97% 11.47% 1.2% 10.3% 4.54% 0.36% 3.19% 0%
2025/05/25 27.82% 14.59% 0.06% 9.76% 3.3% 18.53% 1.74% 3.35% 8.31% 0%
2025/05/26 27.64% 23% 0.04% 5.37% 6.56% 11% 2.64% 1.95% 2.26% 0%
2025/05/27 32.14% 24.75% 3.38% 11.13% 9.75% 4.61% 0.96% 2.33% 2.63% 0%
2025/05/28 10.11% 10% 31.9% 15.23% 6.04% 5.9% 1.07% 2.66% 3.09% 0%
2025/05/29 17.63% 22.13% 23.11% 12.75% 7.77% 6.26% 2.43% 0.95% 1.25% 0%
2025/05/30 23.49% 16.61% 26.78% 9.54% 6.49% 6.44% 2.06% 3.47% 1.04% 0%
2025/05/31 21.47% 16.91% 16.64% 12.31% 7.44% 5.23% 3.36% 2.29% 2.15% 0%

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In May 2025, joinvoy.com saw fluctuating impressions, peaking at 32.14% on the 27th. numan.com steadily increased, reaching 24.75% on the 27th. pharmacyonline.co.uk started strong but dropped significantly mid-month. pharmica.uk maintained a consistent presence, while healthexpress.co.uk and privatedoc.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Cloud Pharmacy | The UK's Safe & Reliable Online Pharmacy https://www.cloudpharmacy.co.uk

    Cloud Pharmacy Are A Trustworthy Online Pharmacy That Care About You And Your Health.

  2. 2
    Buy Your Weight Loss Injection - Pay Just £27.50 Per Week https://www.drfranks.co.uk

    Join Over 25,000 Motivated Clients Who Trust In Dr Frank's Weight Loss Treatment Programme. Dr...

  3. 3
    Was £169, now £129 - UK's No.1 Weight Loss Provider https://start.joinvoy.com › weight-loss › treatment

    Science-Backed Treatments That Are Significantly More Effective Than Diet & Exercise Alone. Get End-to-End Support. Learn How To Take Your Medication Effectively With Your Care Team.

  4. 4
    Buy Weight Loss Treatment | Pause Or Cancel Anytime https://www.numan.com › weight-loss-uk › obesity-program

    Programme combines clinical guidance, lifestyle coaching, and treatment for weight loss. Numan’s effective programme is associated with more...

  5. 5
    Pharmica™ Online Pharmacy https://www.pharmica.uk

    Get 20% Off With Code NEW20 — Get 20% Off Your Order. Buy Effective, Clinically Proven Treatment. Trusted UK Pharmacy. Pharmica™ - Join 1,000,000+ UK Customers. No GP Appointment Needed. Confidential ...

Copyright © Adthena. All rights reserved.

In the competitive landscape of online pharmaceuticals, Cloud Pharmacy stands out with its emphasis on trust and care. Dr. Frank’s and JoinVoy focus on weight loss, highlighting affordability and scientific backing. Numan offers flexibility in treatment plans, while Pharmica attracts with discounts and a vast customer base.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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