UK Pharma & Biotech Research and Development - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
gsk.com	86.15
roche.com	11.7
freestyle.abbott	1.49
pharmacyonline.co.uk	0.18
originltd.com	0.08
healthexpress.co.uk	0.07
eurofins.com	0.07
farmeci.com	0.06
sharpservices.com	0.04
my-bmi.co.uk	0.03
others	0.13

In the PPC landscape, GSK dominates with an 86.15% click share, overshadowing Roche’s 11.7%. Freestyle Abbott holds 1.49%, while others collectively capture 13%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	gsk.com	freestyle.abbott	pharmacyonline.co.uk	roche.com	farmeci.com	sharpservices.com	my-bmi.co.uk	healthexpress.co.uk	joinvoy.com	eurofins.com
2025/04/01	67.01%	0%	10.27%	11.66%	3.33%	0%	0.84%	1.04%	0.72%	0%
2025/04/02	84.4%	0%	5.13%	0%	4.06%	0.81%	1.52%	1.66%	1.52%	0%
2025/04/03	83.96%	0%	5.56%	0%	4.04%	0%	1.62%	2.02%	1.33%	0%
2025/04/04	72.06%	0%	5.06%	13.85%	3.54%	0%	1.42%	1.77%	1.33%	0%
2025/04/05	67.13%	16.13%	6.57%	0%	2.09%	1.32%	1.33%	2.1%	0.93%	0.58%
2025/04/06	44.48%	0%	3.42%	45.78%	2.76%	1.16%	0.67%	1.18%	0.55%	0%
2025/04/07	85.99%	0%	3.01%	6.19%	2.23%	0%	0.54%	0.95%	0.44%	0.42%
2025/04/08	77.83%	12.79%	3.04%	0%	2.78%	0%	0.2%	1.31%	0%	0.65%
2025/04/09	55.45%	0%	6.4%	24.98%	4.14%	1.09%	0.7%	3.95%	0%	0.96%
2025/04/10	72.6%	7.48%	4.55%	9.37%	2.71%	0%	0.55%	2.42%	0%	0.32%
2025/04/11	70.99%	0%	2.81%	20.12%	2.12%	0%	0.43%	1.9%	0%	0.25%
2025/04/12	39.99%	0%	4.41%	43.72%	2.99%	0.78%	0.61%	3.03%	0.55%	1.04%
2025/04/13	50.5%	0%	5.57%	32.46%	3.77%	0.99%	0.77%	3.59%	0.7%	0%
2025/04/14	83.74%	2.4%	1.9%	8.97%	0%	0.46%	0.29%	1.04%	0.32%	0.41%
2025/04/15	68.25%	0%	3.71%	20.5%	0%	0%	0.57%	2.23%	0.84%	0.4%
2025/04/16	88.54%	3.59%	2.84%	0%	0%	0.68%	0.44%	1.71%	0.64%	0.3%
2025/04/17	94.09%	0%	1.53%	0%	0%	0%	0%	0.85%	0.58%	1.44%
2025/04/18	73.13%	4.88%	1.72%	18.34%	0%	0%	0%	0.64%	0.44%	0.21%
2025/04/19	74.39%	0%	2.12%	20.72%	0%	0%	0%	0.66%	0.54%	1.09%
2025/04/20	71.17%	3.69%	0.79%	23.71%	0%	0.3%	0%	0.21%	0.14%	0%
2025/04/21	75.5%	3.36%	1.53%	17.81%	0%	0.64%	0%	0.22%	0.15%	0.46%
2025/04/22	78.7%	4.58%	1.95%	14.27%	0%	0%	0%	0.3%	0.2%	0%
2025/04/23	67.11%	0%	2.32%	30.57%	0%	0%	0%	0%	0%	0%
2025/04/24	77.75%	11.3%	2.86%	8.09%	0%	0%	0%	0%	0%	0%
2025/04/25	84.79%	9.96%	5.25%	0%	0%	0%	0%	0%	0%	0%
2025/04/26	88.41%	5.99%	2.81%	0%	0%	0.57%	0%	0%	0%	1.01%
2025/04/27	96.13%	0%	2.07%	0%	0%	0.67%	0%	0%	0%	0%
2025/04/28	83.51%	12.05%	2.87%	0%	0%	0%	0%	0%	0%	0.18%
2025/04/29	87.56%	10.06%	2.39%	0%	0%	0%	0%	0%	0%	0%
2025/04/30	66.45%	30.12%	3.42%	0%	0%	0%	0%	0%	0%	0%

GSK dominated April’s PPC landscape, peaking at 96.13 on April 27. Freestyle Abbott surged to 30.12 by month’s end. Roche’s notable spike was 45.78 on April 6. The month concluded with GSK leading, followed by Freestyle Abbott.

Market Exposure

Competitor Count for UK Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	10
2025/04/02	10
2025/04/03	10
2025/04/04	10
2025/04/05	12
2025/04/06	10
2025/04/07	10
2025/04/08	10
2025/04/09	12
2025/04/10	9
2025/04/11	10
2025/04/12	12
2025/04/13	10
2025/04/14	11
2025/04/15	11
2025/04/16	12
2025/04/17	7
2025/04/18	9
2025/04/19	9
2025/04/20	8
2025/04/21	10
2025/04/22	7
2025/04/23	4
2025/04/24	5
2025/04/25	4
2025/04/26	9
2025/04/27	7
2025/04/28	8
2025/04/29	4
2025/04/30	4

April began with a steady 10 advertisers, peaking at 12 mid-month. A decline followed, ending with just 4 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
gsk.com	5.56%
freestyle.abbott	1.1%
pci.com	0.02%
temprecision.com	0%
almacgroup.com	0%
originltd.com	-0.09%
pharmacyonline.co.uk	-0.11%
farmeci.com	-0.14%
healthexpress.co.uk	-0.14%
roche.com	-5.94%

GSK.com surged with a 5.56% click share increase, while Roche.com faced a significant 5.94% decline. Freestyle.abbott gained 1.1%, contrasting with minor drops for others.

Campaign Efficiency

UK Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	gsk.com	freestyle.abbott	pharmacyonline.co.uk	roche.com	farmeci.com	ponteurope.com	sharpservices.com	eurofins.com	originltd.com	healthexpress.co.uk
2025/04/01	77.08%	0%	3.9%	13.78%	1.28%	0%	0%	0%	0%	0.55%
2025/04/02	91.59%	0%	2.08%	0%	1.45%	0%	1%	0%	0%	0.81%
2025/04/03	91.26%	0%	2.25%	0%	1.44%	0.99%	0%	0%	0.99%	0.99%
2025/04/04	75.69%	0%	1.94%	16.91%	1.2%	0%	0%	0%	0%	0.82%
2025/04/05	72.97%	13.33%	2.59%	0%	0.72%	3.17%	1.59%	1.59%	0%	1.01%
2025/04/06	46.24%	0%	1.28%	48.22%	0.91%	0%	1.34%	0%	0%	0.55%
2025/04/07	89.58%	0%	1.16%	5.72%	0.76%	0%	0%	1.11%	0%	0.46%
2025/04/08	78.4%	14.32%	1.16%	0%	0.93%	1.7%	0%	1.7%	0.85%	0.62%
2025/04/09	59.31%	0%	2.46%	26.51%	1.41%	1.29%	1.29%	2.58%	1.29%	1.87%
2025/04/10	73.44%	13.42%	1.67%	8.21%	0.87%	0%	0%	0.8%	0%	1.09%
2025/04/11	74.4%	0%	1.06%	19.95%	0.71%	0.65%	0%	0.65%	1.29%	0.88%
2025/04/12	41.91%	0%	1.66%	46.83%	0.99%	0%	0.91%	2.73%	1.82%	1.41%
2025/04/13	54.69%	0%	2.16%	36.66%	1.3%	0%	1.19%	0%	0%	1.73%
2025/04/14	81.78%	4.27%	0.69%	10.44%	0%	0%	0.51%	1.02%	0%	0.46%
2025/04/15	71.45%	0%	1.41%	21.29%	0%	0%	0%	1.03%	1.03%	1.03%
2025/04/16	87.46%	6.39%	1.04%	0%	0%	0.76%	0.76%	0.76%	0.76%	0.76%
2025/04/17	94.05%	0%	0.56%	0%	0%	0.68%	0%	2.72%	1.36%	0.37%
2025/04/18	72.32%	8.81%	0.62%	16.16%	0%	0%	0%	0.52%	0%	0.29%
2025/04/19	75.2%	0%	0.77%	20.16%	0%	0.65%	0%	1.96%	0%	0.3%
2025/04/20	71.45%	2.9%	0.28%	24.84%	0%	0%	0.34%	0%	0%	0.09%
2025/04/21	73.26%	5.95%	0.55%	18.19%	0%	0%	0.71%	0.71%	0.35%	0.1%
2025/04/22	76.33%	7.97%	0.69%	14.62%	0%	0%	0%	0%	0%	0.13%
2025/04/23	68.37%	0%	0.86%	30.55%	0%	0%	0%	0%	0%	0%
2025/04/24	81.7%	9.33%	1.11%	7.61%	0%	0%	0%	0%	0%	0%
2025/04/25	89.36%	8.16%	2.03%	0%	0%	0%	0%	0%	0%	0%
2025/04/26	83.74%	10.2%	0.99%	0%	0%	0%	0.61%	2.43%	0.61%	0%
2025/04/27	96.43%	0%	0.76%	0%	0%	0.76%	0.76%	0%	0%	0%
2025/04/28	84.82%	11.62%	1.05%	0%	0%	0%	0%	0.46%	0.46%	0%
2025/04/29	81.81%	17.08%	0.83%	0%	0%	0%	0%	0%	0%	0%
2025/04/30	67.55%	30.85%	1.27%	0%	0%	0%	0%	0%	0%	0%

GSK dominated April with fluctuating impressions, peaking at 96.43% on the 27th. Freestyle Abbott surged late, ending at 30.85%. Roche’s presence varied, while Farmeci and Pharmacy Online maintained low shares. The month concluded with GSK leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Frequently Asked Questions

Why is the UK Pharma & Biotech Research and Development April 2025 Report useful and how should I use it?

Why is the UK Pharma & Biotech Research and Development April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

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UK Pharma & Biotech Research and Development - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Competitor Count for UK Pharma & Biotech Research and Development

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

UK Pharma & Biotech Research and Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Frequently Asked Questions

Why is the UK Pharma & Biotech Research and Development April 2025 Report useful and how should I use it?

Why is the UK Pharma & Biotech Research and Development April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Pharma & Biotech Research and Development April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Pharma & Biotech Research and Development April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

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UK Pharma & Biotech Research and Development - PPC Market Share Analysis April 2025

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Competitor Count for UK Pharma & Biotech Research and Development

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

UK Pharma & Biotech Research and Development Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Frequently Asked Questions

Why is the UK Pharma & Biotech Research and Development April 2025 Report useful and how should I use it?

Why is the UK Pharma & Biotech Research and Development April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Pharma & Biotech Research and Development April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Pharma & Biotech Research and Development April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

Related reports

US Pharmacology

US Research and Development

US Pulmonology

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the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena