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UK Pharma & Biotech Research and Development - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
gsk.com 83.03
roche.com 15.16
freestyle.abbott 0.39
merckgroup.com 0.21
pharmacyonline.co.uk 0.18
abcam.com 0.15
worldcourier.com 0.11
originltd.com 0.1
lifescience.net 0.1
joinvoy.com 0.09
others 0.48

Copyright © Adthena. All rights reserved.

In the pharmaceutical PPC landscape, GSK dominates with 83.03% click share, followed by Roche at 15.16%. Freestyle Abbott and Merck Group trail behind, while ‘others’ collectively hold 0.48%.

Market Exposure

Share of Spend for the top 10 UK Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date gsk.com roche.com pharmacyonline.co.uk farmeci.com my-bmi.co.uk healthexpress.co.uk joinvoy.com worldcourier.com merckgroup.com freestyle.abbott
2025/03/01 0% 77.36% 8.32% 0% 0% 0.83% 4.34% 0% 0% 0%
2025/03/02 51.29% 44.68% 1.73% 0% 0% 0.94% 0.93% 0% 0% 0%
2025/03/03 35.14% 60.92% 1.32% 0% 0% 0.74% 0.57% 0.45% 0% 0%
2025/03/04 94.56% 0% 1.68% 0% 0% 0.81% 0.85% 0.26% 0% 0%
2025/03/05 83.42% 0% 4.71% 0% 0% 2.62% 2.37% 3.22% 0% 0%
2025/03/06 71.11% 22.92% 1.49% 0% 0% 0.83% 0.76% 0.98% 0% 0%
2025/03/07 70.53% 23.56% 1.17% 0% 0% 0.64% 0.56% 1.29% 0% 0%
2025/03/08 90.88% 0% 3.08% 0% 0.1% 1.19% 1.23% 0% 0% 0%
2025/03/09 55.74% 41.84% 1.14% 0% 0.04% 0.41% 0.43% 0% 0% 0%
2025/03/10 75.36% 22.33% 0.6% 0% 0.03% 0.22% 0.17% 0.15% 0% 0%
2025/03/11 37.49% 58.68% 1.58% 0% 0.09% 0.59% 0.46% 1.12% 0% 0%
2025/03/12 77.05% 16.87% 0.91% 0% 0.06% 0.48% 0.29% 1.19% 0% 2.04%
2025/03/13 46.9% 27.1% 1.73% 0% 0.27% 0.74% 0.38% 1.21% 12.95% 0%
2025/03/14 65.1% 28.52% 2.26% 0% 0.36% 0.96% 0.5% 1.15% 0% 0%
2025/03/15 74.97% 21.89% 0.87% 0% 0.14% 0.31% 0.19% 0% 0% 1.32%
2025/03/16 76.08% 16.66% 1.37% 0.14% 0.3% 0.57% 0.49% 0% 0% 4.03%
2025/03/17 91.61% 0% 2.03% 0.21% 0.45% 0.84% 0.86% 0.68% 0% 2.98%
2025/03/18 65.16% 22.75% 1.88% 0.19% 0.41% 0.78% 0.8% 0.97% 0% 5.5%
2025/03/19 80.99% 14.95% 1.54% 0.13% 0.46% 0.68% 0.44% 0.41% 0% 0%
2025/03/20 82.76% 13.2% 1.36% 0.11% 0.4% 0.67% 0.46% 0% 0% 0%
2025/03/21 70.58% 26.37% 1.21% 0.1% 0.25% 0.47% 0.41% 0% 0% 0%
2025/03/22 74.43% 20.04% 2.51% 0.17% 0.43% 0.79% 0.82% 0% 0% 0%
2025/03/23 70.06% 26.53% 1.66% 0.11% 0.29% 0.52% 0.46% 0% 0% 0%
2025/03/24 94.99% 0% 2.07% 0% 0.45% 0.58% 0.73% 0% 0% 0%
2025/03/25 91.03% 0% 3.22% 1.87% 0.65% 0.85% 1.06% 0% 0% 0%
2025/03/26 92.47% 0% 3.03% 1.9% 0.66% 0.86% 1.08% 0% 0% 0%
2025/03/27 88.52% 4.82% 1.84% 1.23% 0.25% 0.45% 0.47% 0% 0% 0%
2025/03/28 81.44% 6.55% 4.35% 3.12% 0.62% 0.93% 0.95% 0% 0% 0%
2025/03/29 40.33% 52.44% 2.14% 1.74% 0.45% 0.56% 0.49% 0% 0% 0%
2025/03/30 58.63% 34.69% 1.34% 1.24% 0.25% 0.37% 0.38% 0% 0% 2.7%
2025/03/31 74.22% 14.05% 2.41% 2.28% 0.57% 0.56% 0.49% 0.15% 0% 0%

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GSK’s PPC spend fluctuated, peaking at 94.99 on March 24. Roche’s spend dipped, ending at 14.05. Freestyle Abbott and Pharmacy Online maintained low spends. March concluded with diverse spending patterns.

Market Exposure

Competitor Count for UK Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 10
2025/03/02 7
2025/03/03 9
2025/03/04 10
2025/03/05 9
2025/03/06 11
2025/03/07 14
2025/03/08 12
2025/03/09 9
2025/03/10 12
2025/03/11 7
2025/03/12 11
2025/03/13 12
2025/03/14 9
2025/03/15 9
2025/03/16 10
2025/03/17 9
2025/03/18 13
2025/03/19 10
2025/03/20 11
2025/03/21 10
2025/03/22 10
2025/03/23 9
2025/03/24 10
2025/03/25 9
2025/03/26 7
2025/03/27 13
2025/03/28 12
2025/03/29 12
2025/03/30 12
2025/03/31 15

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 15 on March 31. The month began with 10, dipped to 7, and experienced several peaks and troughs, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for UK Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
gsk.com 1.22%
abcam.com 0.31%
farmeci.com 0.09%
sigmaaldrich.com 0.06%
pharmacyonline.co.uk 0.05%
worldcourier.com -0.17%
freestyle.abbott -0.2%
lifescience.net -0.22%
merckgroup.com -0.49%
roche.com -0.67%

Copyright © Adthena. All rights reserved.

GSK.com surged with a 1.22 increase, while Roche.com dropped by 0.67. Abcam.com rose by 0.31, contrasting Merckgroup.com’s 0.49 decline.

Campaign Efficiency

UK Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date gsk.com roche.com pharmacyonline.co.uk healthexpress.co.uk joinvoy.com worldcourier.com lifescience.net freestyle.abbott eurofins.com sharpservices.com
2025/03/01 0% 83.73% 3.56% 0.45% 3.56% 0% 0% 0% 1.36% 0%
2025/03/02 51.41% 45.95% 0.99% 0.58% 0.58% 0% 0% 0% 0% 0%
2025/03/03 49.92% 44.62% 0.96% 0.64% 0.48% 1.45% 0% 0% 0% 0%
2025/03/04 94.17% 0% 0.91% 0.53% 0.53% 0.68% 0% 0% 1.36% 0.68%
2025/03/05 82.66% 0% 2.39% 1.59% 1.39% 7.18% 0% 0% 1.8% 1.8%
2025/03/06 78.65% 14.06% 0.91% 0.61% 0.53% 2.73% 0% 0% 0.68% 0%
2025/03/07 77.07% 13.78% 0.67% 0.45% 0.37% 3.35% 0% 0% 0.67% 0%
2025/03/08 89.53% 0% 1.62% 0.75% 0.75% 0% 0% 0% 1.95% 1.95%
2025/03/09 67.7% 30.25% 0.75% 0.33% 0.33% 0% 0% 0% 0% 0%
2025/03/10 85.27% 11.43% 0.37% 0.16% 0.12% 0.37% 0% 0% 0% 0.37%
2025/03/11 56.29% 37.74% 1.22% 0.54% 0.41% 3.67% 0% 0% 0% 0%
2025/03/12 84.92% 6.33% 0.55% 0.34% 0.2% 1.09% 0% 5.17% 0% 0%
2025/03/13 57.38% 12.89% 0.83% 0.42% 0.21% 2.51% 14.11% 0% 0% 0%
2025/03/14 78.57% 11.7% 1.51% 0.76% 0.38% 3.41% 0% 0% 2.28% 1.14%
2025/03/15 86.11% 8.55% 0.55% 0.23% 0.14% 0% 0% 3.5% 0.42% 0%
2025/03/16 81.57% 6.08% 0.79% 0.39% 0.33% 0% 0% 9.94% 0% 0.59%
2025/03/17 88.88% 0% 1.03% 0.51% 0.51% 1.54% 0% 6.5% 0% 0.77%
2025/03/18 71.28% 7.96% 1.03% 0.51% 0.51% 2.32% 0% 13.02% 0.77% 0.77%
2025/03/19 89.98% 5.74% 0.93% 0.5% 0.31% 1.12% 0% 0% 0.56% 0.56%
2025/03/20 90.57% 5.06% 0.82% 0.49% 0.33% 0% 0% 0% 0.49% 0.98%
2025/03/21 83.12% 13.93% 0.75% 0.35% 0.3% 0% 0% 0% 0% 0.45%
2025/03/22 86.87% 7.77% 1.51% 0.59% 0.59% 0% 0% 0% 0.76% 1.51%
2025/03/23 85.85% 10.96% 1.06% 0.41% 0.35% 0% 0% 0% 0% 1.07%
2025/03/24 95.04% 0% 1.07% 0.38% 0.46% 0% 0% 0% 0.69% 0%
2025/03/25 93.57% 0% 1.69% 0.56% 0.68% 0% 0% 0% 0% 1.02%
2025/03/26 95.63% 0% 1.61% 0.58% 0.69% 0% 0% 0% 0% 0%
2025/03/27 87.51% 6.52% 0.91% 0.28% 0.28% 0% 0% 0% 1.27% 0.63%
2025/03/28 81.31% 9.08% 2.25% 0.59% 0.59% 0% 0% 0% 0.88% 0%
2025/03/29 53.17% 35.64% 1.41% 0.45% 0.38% 0% 0% 0% 0.58% 0.58%
2025/03/30 62.39% 27.88% 4.03% 0.26% 0.26% 0% 0% 3.26% 0% 0.39%
2025/03/31 84% 5.36% 1.44% 0.4% 0.35% 0.21% 0% 0% 0% 0%

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GSK dominated March with fluctuating impressions, peaking at 95.63% on the 26th. Roche’s share dwindled, starting strong but ending at 5.36%. Pharmacyonline.co.uk saw a slight rise, closing at 1.44%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    DHL Pharma Packaging - Outstanding Pharma Packaging https://dhlsupplychain.dhl.com › packaging

    DHL Is Helping Companies Navigate Healthcare Landscape Challenges And Opportunities.

  2. 2
    UK's No.1 Weight Loss Provider https://start.joinvoy.com › weight-loss › treatment

    Only £35 per Week — Science-Backed Treatments That Are Significantly More Effective Than Diet & Exercise Alone. Get...

  3. 3
    Now Only £29 Per Week - For BMI Greater Than 27 https://www.myjuniper.co.uk

    Jumpstart your weight loss journey with Juniper. Scientifically proven to reach your goals. 4.5x more likely to lose weight with Juniper. Trusted by...

  4. 4
    Pharmaceutical Packaging https://marketing.worldcourier.com

    Fully Specialised Packaging — Global expertise in pharmaceutical logistics. Products arrive on-time & in-temperature.

  5. 5
    Available From £21.99 | YourMedicals | Safe Weight Loss Treatments https://www.yourmedicals.co.uk › weight-loss › treatment

    Our treatments are supported by clinical evidence & offer significant weight loss benefits. Get expert...

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In the competitive landscape of pharmaceuticals and biotech, advertisers like DHL and World Courier emphasize specialized packaging solutions, highlighting their expertise in navigating healthcare challenges. Meanwhile, weight loss providers such as JoinVoy, MyJuniper, and YourMedicals focus on affordability and scientific backing, promising effective, evidence-based treatments.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.