UK Services IT and Technology - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

IT and Technology – UK

Google AI Overview visibility for Services IT and Technology UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.4611961785
83.5388038215
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 4%
Navigational 12%
Seasonal 0%
Local 11%
Problem Solving 27%

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Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
claritycheck.com 18.11
checkatrade.com 9.83
airtasker.com 7.79
ismash.com 7.2
regus.com 4.14
webador.co.uk 1.98
thermacoolservices.co.uk 1.97
shredit.co.uk 1.79
192.com 1.44
housekeep.com 1.42
others 44.33
  • claritycheck.com - 18.11%
  • checkatrade.com - 9.83%
  • airtasker.com - 7.79%
  • ismash.com - 7.2%
  • regus.com - 4.14%
  • webador.co.uk - 1.98%
  • thermacoolservices.co.uk - 1.97%
  • shredit.co.uk - 1.79%
  • 192.com - 1.44%
  • housekeep.com - 1.42%
  • others - 44.33%

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In the PPC landscape, ‘others’ dominate with 44.33% click share, while claritycheck.com leads individual domains at 18.11%. Checkatrade.com follows with 9.83%, and airtasker.com at 7.79%.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date labyrinthit.com manageengine.com zoho.com hubspot.com fasthosts.co.uk claritycheck.com checkatrade.com vitally.io uk1tech.co.uk serenoit.co.uk
2025/11/01 6.24% 4.22% 9.9% 0% 3.75% 3.99% 7.84% 3.56% 0% 0%
2025/11/02 7.36% 4.84% 5.93% 0.02% 3.04% 4.16% 9.71% 2.78% 0% 0%
2025/11/03 2.94% 7.39% 9.05% 2.91% 3.85% 3.54% 5.24% 1.75% 2.88% 2.08%
2025/11/04 2.36% 6.77% 7.53% 0.51% 2.06% 3.87% 5.45% 1.79% 1.98% 2.12%
2025/11/05 1% 6.16% 6.98% 0% 2.89% 3.86% 4.1% 2.69% 6.89% 3.23%
2025/11/06 1.52% 6.55% 8.46% 0.65% 3.49% 3.27% 2.07% 1.35% 7.93% 4.68%
2025/11/07 2.66% 5.42% 4.74% 0% 3.16% 3.7% 4.45% 1.3% 8.72% 5.7%
2025/11/08 5.66% 4.65% 7.27% 6.7% 3.11% 3.58% 2.79% 0.82% 0.01% 0%
2025/11/09 7.07% 6.39% 10.29% 5.59% 3.27% 4.2% 2.74% 3.36% 0.01% 0%
2025/11/10 1.73% 5.54% 8.37% 6.67% 3.69% 3.14% 3.92% 1.99% 5.15% 2.51%
2025/11/11 1.97% 6.34% 8.68% 9.15% 2.91% 3.66% 1.82% 2.66% 6.94% 2.98%
2025/11/12 2.2% 6.68% 6.08% 2.67% 3.66% 3.23% 3.73% 1.26% 3.95% 4.5%
2025/11/13 1.84% 4.87% 8.57% 5.05% 3.57% 2.96% 2.39% 1.74% 4.03% 4.3%
2025/11/14 1.81% 7.16% 5.94% 1.85% 4.19% 3.25% 4.02% 0.8% 4.7% 2.02%
2025/11/15 4.73% 3.26% 8.43% 2.46% 3.74% 4.28% 8.19% 1.91% 0.11% 0%
2025/11/16 6.26% 0.02% 8.1% 0% 4.29% 4.43% 7.09% 4.89% 0.13% 0%
2025/11/17 0.55% 4.66% 6.5% 4.57% 3.64% 3.18% 4.11% 1.15% 3.33% 4.81%
2025/11/18 1.56% 5.66% 6.94% 4.93% 2.79% 2.77% 7.67% 1.33% 5.96% 4.77%
2025/11/19 2.43% 6% 6.23% 3.26% 3.49% 3.42% 3.29% 1.54% 4.31% 4.99%
2025/11/20 0.81% 4.54% 8.88% 1.06% 3.06% 3.19% 4.58% 4.1% 5.75% 4.81%
2025/11/21 1.12% 5.86% 8.39% 1.21% 3.75% 2.61% 6.31% 5.34% 3.63% 5.18%
2025/11/22 4.39% 4.13% 5.54% 1.71% 4.26% 3.19% 10.92% 2.64% 0.11% 0%
2025/11/23 3.6% 5.77% 7% 3.66% 4.01% 3.93% 4.33% 2.57% 0.12% 0%
2025/11/24 1.53% 4.55% 5.8% 2.62% 2.37% 3.56% 9.03% 3.09% 5.41% 5.31%
2025/11/25 0.53% 5.69% 8.4% 3.81% 2.79% 3.48% 1.63% 2.62% 4.42% 6.22%
2025/11/26 1.85% 6.31% 4.79% 3.34% 3.02% 3.79% 3.49% 4.47% 3.65% 5.68%
2025/11/27 2.45% 6.74% 8.91% 0.71% 1.45% 3.79% 5.22% 6.22% 3.02% 5.57%
2025/11/28 1.23% 5.05% 7.31% 4.6% 2.59% 3.38% 4.79% 4.33% 1.77% 7.15%
2025/11/29 5.94% 5.36% 7.22% 7.47% 2.88% 4.41% 2.61% 3.03% 0.03% 0%
2025/11/30 7.27% 6% 5.43% 5.3% 4.04% 3.97% 3.42% 3.17% 0.03% 0%
  • labyrinthit.com
  • manageengine.com
  • zoho.com
  • hubspot.com
  • fasthosts.co.uk
  • claritycheck.com
  • checkatrade.com
  • vitally.io
  • uk1tech.co.uk
  • serenoit.co.uk

Copyright © Adthena. All rights reserved.

In November 2025, Zoho.com led with consistent high spend, peaking at 10.29. Labyrinthit.com fluctuated, ending strong at 7.27. Manageengine.com maintained steady growth, closing at 6.0. Serenoit.co.uk showed a gradual rise, finishing at 7.15.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 245
2025/11/02 262
2025/11/03 280
2025/11/04 296
2025/11/05 307
2025/11/06 296
2025/11/07 306
2025/11/08 263
2025/11/09 253
2025/11/10 270
2025/11/11 250
2025/11/12 286
2025/11/13 291
2025/11/14 285
2025/11/15 248
2025/11/16 261
2025/11/17 298
2025/11/18 298
2025/11/19 302
2025/11/20 296
2025/11/21 303
2025/11/22 271
2025/11/23 264
2025/11/24 288
2025/11/25 301
2025/11/26 296
2025/11/27 277
2025/11/28 282
2025/11/29 256
2025/11/30 253

Copyright © Adthena. All rights reserved.

November saw a dynamic shift in distinct advertisers, peaking at 307 on the 5th, before stabilizing around 253 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
regus.com 5.06%
checkatrade.com 1.55%
airit.co.uk 0.86%
pm247.co.uk 0.52%
serenoit.co.uk 0.5%
geofinder.mobi -0.74%
deskbird.com -0.89%
claritycheck.com -0.9%
quantum-electrical.co.uk -0.97%
ismash.com -1.53%

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Regus.com soared with a 5.06% click share increase, while ismash.com dropped by 1.53%. Checkatrade.com gained 1.55%, contrasting quantum-electrical.co.uk’s 0.97% decline.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date claritycheck.com regus.com checkatrade.com ismash.com labyrinthit.com manageengine.com airtasker.com thermacoolservices.co.uk go-assist.co.uk uk1tech.co.uk
2025/11/01 16.56% 0.31% 11.38% 4.69% 3.48% 2.29% 2.18% 2.38% 0.26% 0%
2025/11/02 14.49% 13.18% 12.23% 2.42% 3.34% 1.63% 3.28% 1.82% 0.25% 0%
2025/11/03 15.3% 0% 7.45% 2.66% 1.96% 3.97% 2.44% 2.24% 2.98% 1.64%
2025/11/04 15.01% 9.89% 6.82% 5.55% 1.1% 3.63% 2.87% 2.03% 1.85% 0.92%
2025/11/05 16.03% 0.11% 5.38% 2.73% 0.65% 3.13% 3.18% 2.65% 1.88% 2.92%
2025/11/06 13.49% 4.82% 3.53% 4.24% 0.39% 2.69% 1.52% 0.96% 2.11% 3.36%
2025/11/07 14.05% 4.38% 5.75% 5.05% 1.18% 2.04% 2.68% 2.28% 1.49% 3.75%
2025/11/08 14.77% 5.47% 4.54% 6.84% 2.54% 2.28% 2.14% 1.89% 0.02% 0%
2025/11/09 18.77% 0% 5.35% 4.79% 3.99% 3.41% 2.63% 2.66% 0.13% 0.01%
2025/11/10 14.33% 0% 6.04% 3.8% 0.55% 3.18% 2.08% 1.64% 1.43% 2.32%
2025/11/11 17.57% 0% 4.04% 3.07% 1.37% 3.76% 1.5% 2.64% 2.18% 4.31%
2025/11/12 14.95% 0% 6.06% 2.55% 1.2% 3.45% 1.48% 1.74% 2.62% 2.02%
2025/11/13 12.92% 0% 4.32% 3.84% 1.14% 2.48% 1.69% 1.53% 2.56% 2.48%
2025/11/14 15.47% 0% 6.97% 4.16% 0.9% 3.81% 2.28% 1.4% 1.53% 3.07%
2025/11/15 17.76% 6.52% 10.3% 3.07% 2.86% 1.71% 1.54% 2.69% 0% 0.03%
2025/11/16 19.56% 0% 12.58% 5.66% 3.51% 0.01% 2.99% 3.15% 0.32% 0.04%
2025/11/17 15.32% 0% 7.67% 3.83% 0.25% 2.32% 1.64% 2.59% 2.12% 1.79%
2025/11/18 12.04% 14.66% 9.15% 2.79% 0.93% 2.91% 1.91% 1.33% 2.48% 3.47%
2025/11/19 16.5% 0% 6.07% 2.95% 1.46% 3.39% 3.71% 3.72% 2.05% 2.46%
2025/11/20 12.95% 14.85% 7.18% 3.46% 0.36% 1.92% 2.07% 3.23% 2.46% 3.14%
2025/11/21 12.23% 11.01% 8.54% 4.47% 0.41% 3.16% 1.7% 2.62% 2.96% 1.94%
2025/11/22 12.67% 12.55% 11.72% 3.93% 2.41% 1.82% 3.97% 1.17% 0.12% 0.03%
2025/11/23 16.1% 12.78% 8.7% 4.14% 2.31% 2.56% 3.27% 2.33% 0.36% 0.03%
2025/11/24 15.13% 11.41% 12.06% 4% 0.95% 1.92% 3.21% 2.4% 1.83% 3.33%
2025/11/25 14.22% 16.86% 3.11% 2.22% 0.15% 2.69% 3.78% 2.15% 2.91% 2.2%
2025/11/26 16.69% 6.91% 5% 2.64% 1.12% 3.41% 2.76% 1.14% 2.53% 2.2%
2025/11/27 14.67% 11.47% 5.63% 2.58% 1.57% 3.04% 2.73% 2.46% 2.63% 1.49%
2025/11/28 14.4% 11.64% 5.51% 2.41% 0.89% 2.38% 2.42% 2.51% 2.28% 1.16%
2025/11/29 18.66% 6.37% 4.51% 4.61% 4.12% 2.86% 2.71% 3.35% 0.04% 0.01%
2025/11/30 18.3% 6.41% 4.58% 4.48% 4.24% 3.37% 2.55% 1.61% 0.67% 0.01%
  • claritycheck.com
  • regus.com
  • checkatrade.com
  • ismash.com
  • labyrinthit.com
  • manageengine.com
  • airtasker.com
  • thermacoolservices.co.uk
  • go-assist.co.uk
  • uk1tech.co.uk

Copyright © Adthena. All rights reserved.

Claritycheck.com led November with fluctuating impressions, peaking at 19.56%. Regus.com surged mid-month, while Checkatrade.com and Ismash.com showed steady trends. The month concluded with Claritycheck.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Airtasker® https://www.airtasker.com

    Find Local Professionals — Post Your Task. Review Offers. Get It Done. Rated Taskers & Insurance Covered Jobs. Same Day...

  2. 2
    Office management system | Office Desk Booking System https://www.deskbird.com

    Most intuitive and integrated desk booking solution that your team will love from day one. Book desks, rooms, parking spots, and manage office with the simplest workplace platform. Try for free.

  3. 3
    Modern Office Space Solutions https://www.regus.com

    Affordable & Flexible — Discover Our Wide Range Of Coworking Deals For Businesses Of All Sizes And Budgets. Fully...

  4. 4
    Office Supplies & Stationery | Viking Direct UK https://www.viking-direct.co.uk

    Viking® Is The One-Stop-Shop For Value-Conscious Shoppers. Hassle Free 30-Day Trial. Great Deals On Top Brands At Viking Shop Now for Massive Saving.

  5. 5
    Best CRM Software https://www.zoho.com

    Most Trusted CRM Platform — Sales and Marketing Work Better Together with Zoho CRM Marketing Automation. Automate...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Airtasker shines by emphasizing local expertise and convenience. Deskbird captivates with its intuitive office management system, while Regus offers flexible coworking solutions. Viking Direct appeals to value-conscious shoppers, and Zoho stands out with its trusted CRM platform.

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