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UK Services IT and Technology - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
airtasker.com 12.94
claritycheck.com 6.92
checkatrade.com 5.98
webador.co.uk 5.95
tester.co.uk 4.76
test-meter.co.uk 3.41
heatable.co.uk 2.95
viking-direct.co.uk 2.64
quantum-electrical.co.uk 2.32
fasthosts.co.uk 1.96
others 50.17

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Airtasker.com leads with 12.94% click share, while ‘others’ dominate at 50.17%. Claritycheck.com follows at 6.92%, with Checkatrade.com at 5.98%.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date names.co.uk fasthosts.co.uk 123-reg.co.uk ionos.co.uk checkatrade.com heatable.co.uk top10.com one.com airtasker.com quantum-electrical.co.uk
2025/04/01 0.58% 2.97% 2.15% 1.83% 3.14% 10.46% 0.56% 3.28% 3.5% 5.23%
2025/04/02 4.66% 2.37% 1.1% 3.19% 1.74% 3.58% 2.21% 2.13% 2.33% 4.75%
2025/04/03 3.97% 5.29% 1.39% 8.3% 1.13% 2.38% 1.46% 4.77% 2.09% 0.05%
2025/04/04 3.06% 2.51% 2.57% 3.76% 1.02% 6.17% 1.06% 4.43% 1.04% 0%
2025/04/05 2.7% 5.76% 1.5% 10.21% 1.28% 5.35% 2.38% 2.04% 3.36% 0%
2025/04/06 2.04% 4.74% 1.22% 3.56% 8.95% 5.69% 3.3% 4.49% 1.29% 0%
2025/04/07 4.45% 7.19% 3.64% 7.29% 0.83% 4.37% 2.47% 3% 2.73% 0.15%
2025/04/08 5.73% 6.97% 2.15% 5.89% 0.33% 3.73% 1.13% 7.49% 2.61% 3.29%
2025/04/09 2.22% 6.64% 1.74% 5.21% 1.89% 3.07% 1.63% 6.84% 2.93% 5.92%
2025/04/10 2.96% 5.75% 2.18% 2.19% 3.56% 3.1% 0.94% 5.16% 1.91% 7.17%
2025/04/11 4.76% 4.15% 4.38% 1.82% 2.1% 5.79% 0.25% 2.08% 3.52% 0.34%
2025/04/12 5.57% 8.18% 3.5% 2.36% 1.32% 7.56% 2.03% 6.69% 2.58% 0.01%
2025/04/13 5.05% 4.56% 2.32% 3.51% 3.36% 5.73% 2.73% 3.07% 3.05% 0%
2025/04/14 6.28% 4.6% 1.44% 1.76% 0.45% 5.59% 2.62% 2.99% 4.59% 4.75%
2025/04/15 4.68% 3.61% 3.08% 5.27% 1.03% 3.68% 4.33% 2.73% 2.23% 5.75%
2025/04/16 6.71% 5.27% 3.42% 3.21% 1.18% 4.22% 2.56% 2.18% 1.81% 6.78%
2025/04/17 4.61% 9.34% 6.04% 7.07% 0.82% 2.87% 3.21% 2.75% 1.67% 0.17%
2025/04/18 7.22% 9.74% 6.88% 4.22% 1.65% 2.66% 1.86% 2.88% 3.73% 0%
2025/04/19 3.4% 7.08% 3.37% 4.96% 9.1% 1.69% 4.26% 5.31% 3.97% 0%
2025/04/20 4.45% 10.41% 5.08% 8.36% 4.35% 2.94% 3.13% 9.06% 2.14% 0%
2025/04/21 0.29% 7.16% 5.15% 4.75% 11.26% 2.87% 2.49% 1% 2.32% 0%
2025/04/22 7.19% 7.6% 5.27% 4.51% 4.24% 4.04% 2.41% 2.76% 2.47% 1.66%
2025/04/23 2.82% 5.58% 6.22% 6.85% 4.06% 4.92% 6.29% 0.74% 1.96% 3.17%
2025/04/24 2.27% 7.56% 9.34% 3.56% 9.01% 3.52% 6.45% 2.79% 2.33% 1.05%
2025/04/25 6.35% 5.75% 7.89% 4.79% 2.06% 4.92% 5.31% 0.59% 2.57% 7.05%
2025/04/26 7.95% 8.22% 10.37% 5.2% 2.57% 3.16% 4% 3.38% 2.52% 0%
2025/04/27 1.41% 9.05% 9.5% 4.65% 6.16% 3.59% 2.12% 1.91% 2.39% 0%
2025/04/28 7.09% 5.49% 5.17% 7.7% 2.52% 4.08% 1.77% 0.53% 1.57% 6.82%
2025/04/29 8.53% 7.49% 5.78% 5.43% 1.19% 6.58% 3.25% 1.45% 2.53% 4.03%
2025/04/30 8.26% 6.47% 6.41% 6.3% 5.64% 5.55% 5.18% 2.88% 1.73% 1.58%

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In April 2025, names.co.uk saw fluctuating PPC spend, peaking at 8.53% on April 29. Fasthosts.co.uk consistently led, reaching 10.41% on April 20. 123-reg.co.uk and ionos.co.uk showed steady growth, while checkatrade.com spiked on April 21. Heatable.co.uk and top10.com maintained moderate levels, with one.com and airtasker.com showing varied trends. Quantum-electrical.co.uk had sporadic activity, ending with 1.58% on April 30.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 282
2025/04/02 264
2025/04/03 286
2025/04/04 297
2025/04/05 238
2025/04/06 262
2025/04/07 271
2025/04/08 277
2025/04/09 277
2025/04/10 286
2025/04/11 265
2025/04/12 223
2025/04/13 232
2025/04/14 263
2025/04/15 290
2025/04/16 293
2025/04/17 296
2025/04/18 242
2025/04/19 261
2025/04/20 251
2025/04/21 278
2025/04/22 279
2025/04/23 276
2025/04/24 285
2025/04/25 275
2025/04/26 244
2025/04/27 245
2025/04/28 265
2025/04/29 274
2025/04/30 281

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 297 on April 4th. The month concluded with 281 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
checkatrade.com 4.33%
123-reg.co.uk 1.76%
airtasker.com 1.41%
fasthosts.co.uk 0.91%
ionos.co.uk 0.87%
tvrepairexpert.com -1.35%
spacesworks.com -1.53%
test-meter.co.uk -1.53%
skillmatch-pro.com -1.83%
viking-direct.co.uk -2.47%

Copyright © Adthena. All rights reserved.

Checkatrade.com surged with a 4.33% click share increase, while viking-direct.co.uk dropped by 2.47%.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tester.co.uk checkatrade.com heatable.co.uk claritycheck.com quantum-electrical.co.uk airtasker.com fasthosts.co.uk test-meter.co.uk amazon.co.uk viking-direct.co.uk
2025/04/01 2.72% 4.71% 9.11% 1.77% 7.97% 5.83% 1.25% 1.92% 1.41% 0.19%
2025/04/02 10.32% 4% 3.51% 3.42% 7.71% 3.7% 1.83% 2.48% 1.6% 0%
2025/04/03 1.23% 2.29% 1.93% 2.53% 0.09% 3.24% 1.76% 3.81% 2.67% 10.26%
2025/04/04 9.25% 2.13% 3.85% 4.45% 0% 1.65% 0.84% 7.52% 3.49% 0%
2025/04/05 0.05% 1.55% 3.38% 4.07% 0% 3.87% 2.57% 9.69% 4.21% 9.23%
2025/04/06 0.41% 7.28% 3.83% 3.34% 0% 2.03% 1.91% 7.42% 2.68% 18.19%
2025/04/07 7.25% 1.68% 3.12% 7.48% 0.25% 4.69% 3.11% 0.99% 1.57% 0%
2025/04/08 7.62% 0.3% 3% 5.81% 5.21% 4.83% 3.38% 1.6% 0.66% 7.59%
2025/04/09 5.86% 3.43% 2.2% 9.54% 8.12% 4.47% 2.93% 1.86% 1.09% 8.64%
2025/04/10 11.03% 4.52% 1.75% 16.76% 7.62% 2.54% 1.74% 0.41% 0.92% 6.25%
2025/04/11 4.87% 3.74% 3.2% 5.54% 0.45% 5.43% 2.1% 3.23% 1.29% 0.1%
2025/04/12 0.45% 2.2% 6.97% 6.38% 0.01% 3.56% 3.03% 12.39% 2.3% 0%
2025/04/13 0.34% 3.11% 3.37% 6.94% 0% 3.76% 1.75% 2.5% 1.37% 11.08%
2025/04/14 4.08% 0.49% 4.34% 3.45% 7.22% 7.78% 2.46% 2.78% 2.18% 0%
2025/04/15 4.91% 2.76% 2.37% 12.32% 8.72% 3.25% 1.38% 0.4% 1.77% 0%
2025/04/16 4.94% 2.53% 3.67% 8.55% 9.86% 3.71% 2.26% 2.12% 2.77% 0%
2025/04/17 2.39% 2.98% 3.15% 4.01% 0.37% 3.75% 4.43% 1.5% 1.15% 0%
2025/04/18 6.54% 4.68% 2.06% 7.29% 0% 8.5% 4.82% 0.65% 0.3% 0.03%
2025/04/19 0.46% 10.1% 1.29% 5.7% 0% 9.15% 2.78% 4.11% 2.9% 0%
2025/04/20 1.11% 6.03% 2.79% 6.1% 0% 4.02% 4.38% 4.77% 3.58% 0%
2025/04/21 1.96% 12.49% 2.13% 7.96% 0% 3.31% 3.31% 2.27% 1.94% 0%
2025/04/22 2.29% 5.38% 4.13% 5.05% 2.73% 4.83% 3.43% 1.79% 1.74% 0%
2025/04/23 4.91% 5.77% 4.55% 2.43% 4.03% 3.99% 2.23% 2.22% 1.77% 12.66%
2025/04/24 4.13% 10.38% 3.42% 4.36% 2.14% 4.02% 2.88% 0.86% 0.65% 0%
2025/04/25 3.8% 4.61% 3.86% 9.64% 11.55% 4.61% 2.36% 1.8% 1.22% 0%
2025/04/26 3.72% 4.01% 2.93% 8.54% 0% 4.38% 4.03% 6.07% 2.23% 0%
2025/04/27 0.68% 7.32% 1.83% 12.5% 0% 2.91% 2.52% 4.46% 2.37% 10.94%
2025/04/28 4.95% 4.89% 2.94% 9.6% 11.33% 2.75% 2.49% 0.68% 0.47% 0%
2025/04/29 2.49% 2.27% 5.01% 8.78% 7.32% 3.87% 3.91% 3.93% 0.88% 0%
2025/04/30 14.56% 6.77% 4.64% 3.61% 3.23% 2.99% 2.71% 0.97% 0.7% 0%

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April’s PPC landscape was dynamic. Tester.co.uk saw fluctuations, peaking at 14.56% on April 30. Viking-direct.co.uk had a notable spike on April 6 with 18.19%. Checkatrade.com maintained a steady presence, while claritycheck.com surged mid-month. By month’s end, tester.co.uk led with the highest impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Quick Electronic Repairs - Same Day Service - Cheap Appliance Repairs https://www.airtasker.com

    Join Airtasker® & Find Local Professionals. Get Free Quotes from London Taskers. Find Top Local...

  2. 2
    Tv Repair Near You https://www.checkatrade.com › london › tv_repair

    Tv Repair With Checkatrade — We Take The Hassle Out Of Finding A Tradesperson You Can Trust. Get Started Today. Find A...

  3. 3
    Buy a domain for £1 https://www.fasthosts.co.uk

    Register a domain for £1 — Register custom domain names for £1 ex VAT. Includes free email address. Get yours today!

  4. 4
    Viessmann Combi Boilers | The UK's Most Reliable https://offer.viessmann.co.uk › gas-condensing › boilers

    Answer 5 simple questions, get a free quote & find the perfect combi boiler. Lambda Pro...

  5. 5
    Office Supplies https://www.viking-direct.co.uk

    30-Day Hassle-Free Returns — Why Buy From Viking®? e.g. Vast Range, Satisfaction Guaranteed and 25 Years of Experience.

Copyright © Adthena. All rights reserved.

In the bustling world of PPC ads, Airtasker shines with its promise of quick, affordable electronic repairs, while Checkatrade simplifies finding trusted TV repair services. Fasthosts entices with budget-friendly domain registrations, and Viessmann offers reliable combi boilers. Viking Direct stands out with its extensive office supplies and satisfaction guarantee.

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