Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
checkatrade.com | 14.1 |
airtasker.com | 8.92 |
regus.com | 6.94 |
claritycheck.com | 6.86 |
shredit.co.uk | 4.08 |
thermacoolservices.co.uk | 3.17 |
ismash.com | 2.57 |
webador.co.uk | 2.5 |
housekeep.com | 1.95 |
geofinder.mobi | 1.89 |
others | 47.02 |
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Checkatrade.com leads with 14.1% click share, followed by Airtasker.com at 8.92%. Others dominate with 47.02%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | checkatrade.com | uk1tech.co.uk | manageengine.com | airtasker.com | claritycheck.com | shredit.co.uk | zoho.com | fasthosts.co.uk | thermacoolservices.co.uk | contactpoint360.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/08/01 | 10.8% | 3.6% | 3.56% | 4.28% | 2.43% | 6.51% | 2.07% | 1.64% | 0.9% | 2.1% |
2025/08/02 | 14.6% | 4.84% | 0.87% | 3.85% | 4.09% | 6.15% | 1.12% | 3.35% | 2.05% | 3.77% |
2025/08/03 | 8.95% | 4.4% | 2.32% | 3.98% | 3.15% | 7.28% | 3.74% | 2.09% | 3.25% | 3.45% |
2025/08/04 | 10.25% | 2.99% | 2.66% | 3.99% | 1.38% | 6.47% | 2.72% | 3% | 2.19% | 0.93% |
2025/08/05 | 11.44% | 4.5% | 2.52% | 4.89% | 3.05% | 8.6% | 0% | 1.36% | 1.39% | 0.87% |
2025/08/06 | 11.78% | 0.58% | 2.34% | 4.06% | 2.03% | 6.4% | 4.1% | 0.47% | 1.46% | 3.27% |
2025/08/07 | 16.89% | 1.67% | 2.74% | 3.6% | 0.7% | 6.37% | 2.28% | 2.13% | 3.51% | 3.96% |
2025/08/08 | 11.78% | 2.9% | 1.74% | 4.29% | 1.63% | 8.5% | 3.01% | 1.94% | 1.13% | 0.44% |
2025/08/09 | 9.91% | 5.35% | 1.47% | 3.72% | 1.28% | 7.13% | 0.96% | 2.29% | 1.94% | 5.45% |
2025/08/10 | 17.71% | 4.04% | 1.22% | 3.62% | 2.21% | 5.67% | 0% | 3.09% | 1.81% | 4.46% |
2025/08/11 | 9.65% | 3.48% | 2.71% | 2.08% | 2.61% | 6.73% | 2.2% | 1.77% | 2.76% | 2.76% |
2025/08/12 | 10.23% | 2.79% | 3.08% | 3.58% | 2.77% | 5.6% | 3.25% | 1.29% | 1.4% | 2.13% |
2025/08/13 | 14.28% | 1.41% | 4.12% | 2.48% | 3.34% | 5.28% | 3.89% | 2.62% | 0.84% | 2.74% |
2025/08/14 | 5.59% | 1.97% | 4.5% | 2.31% | 1.85% | 5.64% | 4.47% | 3.61% | 1% | 3.16% |
2025/08/15 | 10.04% | 2.6% | 4.03% | 3.62% | 1.72% | 4.33% | 2.1% | 3.28% | 2.27% | 4.95% |
2025/08/16 | 8.14% | 4.8% | 1.74% | 1.26% | 2.95% | 6.05% | 3.69% | 2.29% | 4.07% | 4.33% |
2025/08/17 | 10.3% | 7.11% | 1.64% | 4.35% | 3.47% | 4.74% | 1.83% | 0.67% | 1.65% | 1.94% |
2025/08/18 | 9.79% | 3.65% | 3.06% | 2.12% | 2.22% | 4.23% | 3.58% | 3.47% | 3.79% | 3.63% |
2025/08/19 | 5.28% | 2.01% | 4.48% | 2.82% | 3.08% | 4.56% | 3.33% | 1.71% | 5.36% | 4.75% |
2025/08/20 | 8.38% | 2.8% | 3.83% | 2.61% | 2% | 4.19% | 2.14% | 1.23% | 4.76% | 3.23% |
2025/08/21 | 11.75% | 2.02% | 5.17% | 3% | 3.78% | 5.35% | 2.78% | 0.92% | 1.86% | 4.09% |
2025/08/22 | 6.8% | 0.57% | 4.29% | 2.6% | 1.94% | 3.67% | 2.37% | 2.4% | 4.8% | 1.28% |
2025/08/23 | 12.72% | 3.29% | 2.46% | 4.17% | 4.19% | 4.5% | 2.07% | 2.3% | 1.22% | 5.81% |
2025/08/24 | 8.01% | 4.61% | 1.15% | 2.31% | 2.53% | 5.3% | 3.24% | 2.49% | 1.77% | 1.8% |
2025/08/25 | 7.91% | 3.08% | 2.53% | 2.82% | 2.28% | 4.17% | 3.33% | 1.16% | 2.87% | 0.45% |
2025/08/26 | 4.54% | 4.16% | 5.27% | 2.93% | 2.31% | 4.58% | 3.28% | 0.89% | 4.23% | 1.43% |
2025/08/27 | 5.07% | 6.53% | 4.3% | 1.76% | 1.94% | 4.12% | 1.63% | 2.2% | 2.95% | 3.51% |
2025/08/28 | 10.83% | 5.76% | 4.3% | 0.92% | 2.69% | 3.44% | 3.47% | 1.26% | 2.43% | 0% |
2025/08/29 | 14.45% | 3.81% | 4.32% | 2.08% | 2.03% | 3.49% | 3.52% | 0.63% | 1.35% | 0% |
2025/08/30 | 7.53% | 9.56% | 3.87% | 3.06% | 1.39% | 2.41% | 0.3% | 2.16% | 1.73% | 0% |
2025/08/31 | 15.89% | 5.52% | 4.42% | 3.74% | 3.51% | 2.75% | 1.47% | 1.34% | 1.21% | 0% |
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Checkatrade.com saw fluctuating trends, peaking at 17.71% on August 10. Uk1tech.co.uk had a notable rise to 9.56% on August 30. Manageengine.com maintained steady growth, ending at 4.42%. Shredit.co.uk’s share decreased, closing at 2.75%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/08/01 | 273 |
2025/08/02 | 235 |
2025/08/03 | 238 |
2025/08/04 | 268 |
2025/08/05 | 227 |
2025/08/06 | 253 |
2025/08/07 | 257 |
2025/08/08 | 237 |
2025/08/09 | 237 |
2025/08/10 | 227 |
2025/08/11 | 246 |
2025/08/12 | 258 |
2025/08/13 | 248 |
2025/08/14 | 256 |
2025/08/15 | 255 |
2025/08/16 | 252 |
2025/08/17 | 266 |
2025/08/18 | 281 |
2025/08/19 | 280 |
2025/08/20 | 286 |
2025/08/21 | 277 |
2025/08/22 | 302 |
2025/08/23 | 247 |
2025/08/24 | 275 |
2025/08/25 | 283 |
2025/08/26 | 262 |
2025/08/27 | 295 |
2025/08/28 | 280 |
2025/08/29 | 263 |
2025/08/30 | 245 |
2025/08/31 | 254 |
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August saw a dynamic shift in distinct advertisers, starting at 273 and peaking at 302 on the 22nd. The month concluded with a stable 254, reflecting a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Regus.com surged with a 10.85% click share increase, while airtasker.com dropped by 3.98%. Thermacoolservices.co.uk gained 1.21%, contrasting checkatrade.com’s 3.43% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | checkatrade.com | regus.com | claritycheck.com | airtasker.com | housekeep.com | geofinder.mobi | ismash.com | thermacoolservices.co.uk | shredit.co.uk | tester.co.uk |
---|---|---|---|---|---|---|---|---|---|---|
2025/08/01 | 13.05% | 0.04% | 7.74% | 5.29% | 2.08% | 0% | 2.26% | 1.54% | 2.33% | 3.83% |
2025/08/02 | 16% | 0% | 13.31% | 5.09% | 1.61% | 0% | 1.4% | 3.43% | 2.06% | 0.14% |
2025/08/03 | 11.34% | 0% | 10.24% | 4.87% | 1.82% | 0.37% | 1.77% | 5.3% | 2.46% | 0.16% |
2025/08/04 | 10.91% | 0% | 3.77% | 4.2% | 1.22% | 0.48% | 1.23% | 3.09% | 2.06% | 0.42% |
2025/08/05 | 16.91% | 0% | 10.09% | 6.02% | 1.84% | 0.07% | 0.5% | 1.44% | 2.9% | 3.21% |
2025/08/06 | 15.7% | 0.17% | 5.87% | 5.79% | 2.07% | 1.56% | 2.6% | 2.9% | 2.11% | 1.7% |
2025/08/07 | 18.83% | 0% | 2.13% | 4.63% | 1.24% | 0.76% | 0.8% | 5.94% | 2.42% | 1.65% |
2025/08/08 | 14.92% | 0% | 4.68% | 5.41% | 1.83% | 2.12% | 1.2% | 2.01% | 3.06% | 4.07% |
2025/08/09 | 13.98% | 0% | 3.68% | 5.36% | 1.21% | 2.71% | 0.92% | 3.01% | 2.61% | 0.73% |
2025/08/10 | 19.45% | 0% | 6.06% | 4.39% | 1.83% | 1.62% | 1.21% | 2.75% | 1.97% | 0.63% |
2025/08/11 | 11.59% | 0% | 6.94% | 2.26% | 1.41% | 1.91% | 1.32% | 3.8% | 2.31% | 0.65% |
2025/08/12 | 11.91% | 0% | 8.1% | 4.29% | 1.5% | 2.46% | 1.81% | 2.03% | 2.18% | 6.84% |
2025/08/13 | 16.93% | 0% | 9.94% | 3.82% | 2.7% | 1.6% | 1.56% | 1.55% | 2.33% | 2.14% |
2025/08/14 | 7.55% | 9.62% | 4.66% | 2.89% | 1.98% | 0.37% | 1.34% | 1% | 2.12% | 2.09% |
2025/08/15 | 14.56% | 0% | 5.13% | 4.68% | 2.04% | 2.25% | 2.19% | 4.11% | 1.72% | 4.82% |
2025/08/16 | 10.51% | 0.3% | 8.21% | 1.42% | 1.63% | 3.8% | 2.63% | 6.07% | 2.47% | 1.33% |
2025/08/17 | 12.03% | 9.33% | 7.75% | 4.67% | 1.98% | 1.98% | 1.93% | 1.89% | 1.56% | 0.02% |
2025/08/18 | 11.72% | 0.14% | 7.01% | 3.04% | 2.52% | 1.82% | 3.24% | 6.26% | 1.99% | 0.42% |
2025/08/19 | 7.31% | 0% | 7.14% | 4.06% | 1.95% | 3.18% | 2.94% | 7.26% | 1.87% | 2.08% |
2025/08/20 | 11.76% | 8.38% | 4.9% | 3.04% | 2.38% | 2.46% | 1.93% | 6.57% | 1.71% | 1.51% |
2025/08/21 | 16.66% | 0% | 9.64% | 3.84% | 3.14% | 3.88% | 2.34% | 2.28% | 2.35% | 1.77% |
2025/08/22 | 7.69% | 28.2% | 3.76% | 2.43% | 1.78% | 0.99% | 1.52% | 5.8% | 1.18% | 4.83% |
2025/08/23 | 17.75% | 0% | 10.56% | 5.51% | 1.85% | 2.73% | 1.35% | 2.11% | 2.29% | 0.52% |
2025/08/24 | 11.28% | 18.17% | 5.27% | 2.65% | 3.42% | 2.48% | 2.55% | 2.67% | 2.17% | 0.75% |
2025/08/25 | 9.19% | 17.98% | 5.09% | 3.29% | 2.28% | 2.2% | 1.71% | 4.29% | 1.75% | 1.57% |
2025/08/26 | 6.59% | 18.97% | 5.37% | 3.07% | 2.88% | 2.57% | 0.41% | 6.32% | 1.84% | 1.69% |
2025/08/27 | 7.56% | 18.09% | 4.83% | 2.21% | 1.62% | 1.99% | 2.37% | 4.84% | 1.92% | 0.12% |
2025/08/28 | 15.3% | 0% | 7.21% | 1.49% | 1.67% | 2.99% | 1.81% | 4.19% | 1.7% | 0.69% |
2025/08/29 | 17.29% | 18.18% | 4.68% | 2.56% | 2.1% | 2.13% | 1.89% | 1.93% | 1.73% | 0.75% |
2025/08/30 | 11.29% | 12.37% | 3.06% | 3.92% | 2.08% | 0.98% | 2.52% | 2.84% | 0.89% | 2.3% |
2025/08/31 | 19.66% | 11.33% | 7.94% | 4.74% | 2.46% | 2.19% | 1.92% | 1.73% | 1.14% | 0% |
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In August 2025, Checkatrade.com led with fluctuating impressions, peaking at 19.66%. Regus.com surged mid-month, reaching 28.2%. Claritycheck.com and Airtasker.com showed moderate activity. Housekeep.com and others maintained lower shares.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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How to use the UK Services IT and Technology August 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Services IT and Technology August 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Services IT and Technology August 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Services IT and Technology August 2025 Report aggregates data from across both device types and Google Shopping.
The UK Services IT and Technology August 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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