UK Services IT and Technology - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
claritycheck.com 12.67
checkatrade.com 8.04
thermacoolservices.co.uk 5.45
airtasker.com 4.85
ismash.com 4.07
regus.com 3.09
go-assist.co.uk 1.96
viking-direct.co.uk 1.73
housekeep.com 1.66
manageengine.com 1.6
others 54.88
  • claritycheck.com - 12.67%
  • checkatrade.com - 8.04%
  • thermacoolservices.co.uk - 5.45%
  • airtasker.com - 4.85%
  • ismash.com - 4.07%
  • regus.com - 3.09%
  • go-assist.co.uk - 1.96%
  • viking-direct.co.uk - 1.73%
  • housekeep.com - 1.66%
  • manageengine.com - 1.6%
  • others - 54.88%

Copyright © Adthena. All rights reserved.

Claritycheck.com leads with 12.67% click share, while Checkatrade.com follows at 8.04%. Others dominate with 54.88%, overshadowing smaller shares like Manageengine.com at 1.6%.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date claritycheck.com checkatrade.com manageengine.com thermacoolservices.co.uk zoho.com airtasker.com ismash.com fasthosts.co.uk go-assist.co.uk uk1tech.co.uk
2025/09/01 3.99% 6.68% 6.51% 3.1% 4.76% 2.14% 0.88% 0.97% 2.26% 4.39%
2025/09/02 4.44% 8.27% 4.9% 3.7% 2.84% 4.98% 2.31% 0.86% 1.73% 3.81%
2025/09/03 3.76% 6.75% 6.22% 4.94% 2.44% 2.87% 2.29% 1.22% 2% 2.55%
2025/09/04 3.55% 3.42% 4.13% 3% 3.89% 3.32% 1.67% 1.97% 1.3% 5.24%
2025/09/05 3.77% 3.77% 5.34% 3.06% 3.82% 2.64% 1.53% 2.61% 1.26% 5.71%
2025/09/06 4.43% 6.74% 3.57% 4.66% 1.22% 3.92% 2.19% 3.04% 0.2% 4.74%
2025/09/07 4.27% 9.62% 3.24% 2.66% 1.49% 3.42% 3.42% 3.2% 0.36% 5.27%
2025/09/08 2.41% 5.62% 3.5% 3.05% 2.43% 2.32% 2.55% 2.21% 1.41% 3.64%
2025/09/09 6.97% 5.07% 5.79% 4.93% 3.28% 1.94% 2.63% 1.65% 2.53% 3.16%
2025/09/10 5.65% 6.01% 4.76% 6.21% 4.63% 2.68% 2.97% 3.18% 1.61% 4.41%
2025/09/11 5.31% 6.27% 5.57% 5.27% 1.21% 3.75% 3.15% 2.39% 2.65% 6.14%
2025/09/12 4.56% 3.9% 5.36% 2.2% 3.33% 3.32% 1.66% 3.65% 1.81% 2.83%
2025/09/13 5.17% 7.02% 5.07% 2.21% 3.44% 4.22% 1.69% 3.85% 0.39% 6.39%
2025/09/14 9.28% 8.73% 4.16% 0.98% 4.21% 2.36% 1.57% 3.65% 0.26% 5.92%
2025/09/15 5.59% 4.26% 5.13% 1.83% 2.76% 1.76% 2.34% 2.48% 3.17% 5.2%
2025/09/16 5.48% 7.72% 6.5% 4.78% 2.85% 2.81% 3.53% 1.84% 2.55% 3.53%
2025/09/17 7.51% 7.69% 7.1% 5.15% 2.95% 2.79% 2.05% 3.3% 2.46% 2.85%
2025/09/18 9.68% 5.48% 4.38% 2.33% 2.36% 2.62% 2.31% 1.41% 2.31% 3.65%
2025/09/19 7.6% 4.36% 5.99% 3.73% 3.84% 2.03% 2.64% 2.54% 2.17% 5.52%
2025/09/20 8.88% 6.24% 3.97% 7.58% 2.17% 3.35% 2.69% 2.6% 0.1% 7.25%
2025/09/21 10.44% 7% 4.82% 5.67% 2.29% 2.42% 1.64% 3.04% 0.11% 5.04%
2025/09/22 10.09% 5.94% 4.48% 6.96% 3.06% 2.46% 2.35% 2.46% 1.69% 1.98%
2025/09/23 9.3% 3.84% 6.63% 2.64% 2% 2.53% 2.73% 1.78% 1.23% 1.53%
2025/09/24 8.51% 2.64% 4.75% 6.84% 3.41% 1.2% 1.9% 1.34% 1.88% 1.27%
2025/09/25 9.02% 5.15% 5.19% 4.52% 2.79% 1.11% 2.19% 1.5% 1.39% 2.19%
2025/09/26 8.98% 4.31% 5.33% 6.5% 1.75% 2.47% 2.55% 1.21% 1.78% 1%
2025/09/27 10.94% 7.38% 2.68% 6.17% 2.88% 2.79% 2.32% 2.15% 0.13% 2.97%
2025/09/28 8.11% 7.72% 3.09% 5.09% 2.65% 2.06% 2.57% 1.33% 0.26% 3.06%
2025/09/29 7.07% 4.12% 3.11% 6.97% 2.63% 1.42% 1.61% 0.86% 4.65% 1.06%
2025/09/30 10.83% 4.34% 4.03% 3.92% 2.33% 2.17% 2.08% 1.58% 1.27% 0.72%
  • claritycheck.com
  • checkatrade.com
  • manageengine.com
  • thermacoolservices.co.uk
  • zoho.com
  • airtasker.com
  • ismash.com
  • fasthosts.co.uk
  • go-assist.co.uk
  • uk1tech.co.uk

Copyright © Adthena. All rights reserved.

Claritycheck.com saw a significant rise, peaking at 10.94 on September 27. Checkatrade.com fluctuated, ending at 4.34. Manageengine.com had a steady month, closing at 4.03. Thermacoolservices.co.uk experienced volatility, finishing at 3.92. Zoho.com remained stable, ending at 2.33. Airtasker.com showed minor changes, closing at 2.17. Ismash.com had a slight increase, ending at 2.08. Fasthosts.co.uk remained low, finishing at 1.58. Go-assist.co.uk fluctuated, closing at 1.27. Uk1tech.co.uk saw a decline, ending at 0.72.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 259
2025/09/02 288
2025/09/03 286
2025/09/04 317
2025/09/05 301
2025/09/06 284
2025/09/07 275
2025/09/08 314
2025/09/09 314
2025/09/10 304
2025/09/11 301
2025/09/12 300
2025/09/13 271
2025/09/14 267
2025/09/15 305
2025/09/16 297
2025/09/17 281
2025/09/18 279
2025/09/19 290
2025/09/20 268
2025/09/21 273
2025/09/22 316
2025/09/23 292
2025/09/24 323
2025/09/25 314
2025/09/26 309
2025/09/27 291
2025/09/28 294
2025/09/29 314
2025/09/30 321

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, starting at 259 and peaking at 323. The month concluded with a strong presence of 321 advertisers, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
claritycheck.com 4.95%
thermacoolservices.co.uk 1.7%
tester.co.uk 0.92%
quantum-electrical.co.uk 0.65%
itcareerswitch.co.uk 0.53%
webador.co.uk -0.67%
ismash.com -0.91%
checkatrade.com -1.13%
regus.com -1.45%
airtasker.com -2.43%

Copyright © Adthena. All rights reserved.

Claritycheck.com surged with a 4.95% click share increase, while airtasker.com faced a 2.43% decline. Thermacoolservices.co.uk rose by 1.7%, contrasting regus.com’s 1.45% drop.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date claritycheck.com checkatrade.com regus.com thermacoolservices.co.uk ismash.com airtasker.com manageengine.com go-assist.co.uk housekeep.com viking-direct.co.uk
2025/09/01 10.2% 10.39% 0% 5.66% 1.81% 2.73% 2.44% 3.8% 2.68% 0%
2025/09/02 8.61% 10.39% 14.49% 4.62% 3.44% 5.03% 1.49% 2.08% 2.78% 0.02%
2025/09/03 7.12% 9.11% 0% 7.18% 4.75% 3.43% 2.14% 2.64% 2.64% 0%
2025/09/04 6.96% 4.89% 6.82% 4.28% 2.97% 3.46% 1.31% 1.81% 0.92% 13.44%
2025/09/05 8.85% 6.13% 0% 4.8% 2.88% 3.66% 1.94% 1.67% 1.67% 0.03%
2025/09/06 9.63% 9.78% 0.27% 7.51% 4.14% 5.45% 1.13% 0.09% 2.38% 0%
2025/09/07 8.36% 12.41% 17.27% 3.21% 5.39% 3.84% 0.94% 0.29% 1.88% 0%
2025/09/08 4.41% 7.67% 6.4% 4.09% 3.82% 2.4% 1.06% 1.39% 1.49% 0%
2025/09/09 13.87% 8.14% 7.79% 7.73% 4.87% 2.52% 2.01% 3.24% 1.77% 0.06%
2025/09/10 10.66% 8.88% 7.49% 8.38% 4.8% 3.28% 1.58% 1.86% 2.56% 7.49%
2025/09/11 10.85% 9.91% 0% 8.14% 5.59% 5.68% 2.04% 3.31% 1.78% 0.03%
2025/09/12 8.67% 5.51% 0% 3.25% 2.62% 4.17% 1.85% 2.26% 1.3% 0%
2025/09/13 10.63% 11.75% 0% 3.86% 2.96% 6.73% 2% 0.26% 3.54% 0%
2025/09/14 17.05% 12.04% 0% 1.56% 2.44% 3.13% 1.31% 0.11% 1.72% 9.41%
2025/09/15 10.76% 7.2% 0% 2.92% 4.19% 2.52% 1.9% 4.28% 1.37% 0%
2025/09/16 10.22% 11.59% 0% 6.67% 5.02% 3.7% 2.32% 3% 2% 0%
2025/09/17 14.53% 12.67% 0.27% 8.11% 3.54% 3.96% 2.71% 2.72% 2.19% 0%
2025/09/18 16.57% 8.07% 0% 3.35% 3.64% 3.81% 1.52% 3.3% 1.66% 0%
2025/09/19 13.91% 7.86% 0% 5.53% 4.49% 2.9% 2.25% 4.83% 1.91% 0%
2025/09/20 15.58% 9.09% 7.04% 10.76% 4.3% 4.29% 1.4% 0.06% 1.64% 0%
2025/09/21 18.92% 10.92% 0% 8.05% 2.7% 3.48% 1.97% 0.09% 1.68% 0%
2025/09/22 16.99% 9.19% 0% 9.44% 3.71% 3.39% 1.82% 2.43% 1.78% 0%
2025/09/23 15.77% 5.86% 0.1% 3.37% 4.28% 3.76% 2.73% 1.71% 1.69% 6.98%
2025/09/24 14.22% 3.56% 0.1% 8.6% 2.9% 1.39% 1.92% 2.64% 2.02% 10.96%
2025/09/25 14.27% 7.18% 5.98% 5.52% 3.24% 1.73% 1.96% 2.07% 1.76% 0.03%
2025/09/26 14.58% 6.3% 0% 8.12% 3.9% 3.05% 2.19% 2.51% 2.1% 0%
2025/09/27 17.73% 10.43% 0% 7.44% 3.45% 3.68% 1.01% 0.2% 1.82% 0%
2025/09/28 12.93% 11.34% 7.24% 5.77% 4.06% 2.67% 1.25% 0.39% 2.01% 0%
2025/09/29 10.9% 6.46% 0.08% 8.29% 2.56% 1.9% 1.45% 5.49% 1.74% 11.13%
2025/09/30 15.23% 5.89% 5.61% 4.41% 2.89% 2.69% 1.74% 1.67% 1.65% 0%
  • claritycheck.com
  • checkatrade.com
  • regus.com
  • thermacoolservices.co.uk
  • ismash.com
  • airtasker.com
  • manageengine.com
  • go-assist.co.uk
  • housekeep.com
  • viking-direct.co.uk

Copyright © Adthena. All rights reserved.

Claritycheck.com saw a fluctuating September, peaking at 18.92% on the 21st. Viking-direct.co.uk had sporadic spikes, notably 13.44% on the 4th. Checkatrade.com maintained a steady presence, while regus.com showed inconsistency. The month concluded with claritycheck.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Office desking systems | Get started free https://demo.deskbird.com u203a solution u203a desk-booking

    Most intuitive and integrated desk booking solution that your team will love from day one. Book desks, rooms, parking spots, and manage office with the simplest workplace platform. Available in 9 languages. Book a time. Try for free. 32% Reduced office costs. Contact sales.

  2. 2
    Cleaning Service London | Special Offer u00a315 First Clean https://www.housekeep.com u203a special-offer u203a first-clean-15

    London's Best Home Cleaning Service. Award Winning. 8-Step Background-Checked Cleaners.

  3. 3
    IT Help Desk Support Software https://www.manageengine.com u203a servicedeskplus

    Ticketing , Asset Mgmt & More u2014 Most Awarded IT Help Desk Software, 100,000+ Customers. Try Free for 30 Days!

  4. 4
    Fast 1-Day Installations https://www.thermacoolservices.co.uk

    Residential Aircon Installers u2014 Home aircon systems installed by trusted specialists. Fast, reliable, and...

  5. 5
    Office Stationery UK | Shop Now On Vikingu00ae https://www.viking-direct.co.uk u203a stationery u203a viking

    Why Buy From Vikingu00ae? e.g. Vast Range, Satisfaction Guaranteed and 35 Years of Experience. Viking Directu00ae Is Now One Of The Leading Office Supply And Stationery Store Companies. Great Value & Service.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, deskbird.com shines with its intuitive desk booking solution, promising a 32% cost reduction. Housekeep.com entices Londoners with a u00a315 first clean offer, while manageengine.com boasts award-winning IT support. Thermacoolservices.co.uk ensures swift aircon installations, and viking-direct.co.uk offers vast office supplies with 35 years of expertise.

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