UK Services IT and Technology - PPC Market Share Analysis August 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
checkatrade.com 14.1
airtasker.com 8.92
regus.com 6.94
claritycheck.com 6.86
shredit.co.uk 4.08
thermacoolservices.co.uk 3.17
ismash.com 2.57
webador.co.uk 2.5
housekeep.com 1.95
geofinder.mobi 1.89
others 47.02
  • checkatrade.com - 14.1%
  • airtasker.com - 8.92%
  • regus.com - 6.94%
  • claritycheck.com - 6.86%
  • shredit.co.uk - 4.08%
  • thermacoolservices.co.uk - 3.17%
  • ismash.com - 2.57%
  • webador.co.uk - 2.5%
  • housekeep.com - 1.95%
  • geofinder.mobi - 1.89%
  • others - 47.02%

Copyright © Adthena. All rights reserved.

Checkatrade.com leads with 14.1% click share, followed by Airtasker.com at 8.92%. Others dominate with 47.02%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date checkatrade.com uk1tech.co.uk manageengine.com airtasker.com claritycheck.com shredit.co.uk zoho.com fasthosts.co.uk thermacoolservices.co.uk contactpoint360.com
2025/08/01 10.8% 3.6% 3.56% 4.28% 2.43% 6.51% 2.07% 1.64% 0.9% 2.1%
2025/08/02 14.6% 4.84% 0.87% 3.85% 4.09% 6.15% 1.12% 3.35% 2.05% 3.77%
2025/08/03 8.95% 4.4% 2.32% 3.98% 3.15% 7.28% 3.74% 2.09% 3.25% 3.45%
2025/08/04 10.25% 2.99% 2.66% 3.99% 1.38% 6.47% 2.72% 3% 2.19% 0.93%
2025/08/05 11.44% 4.5% 2.52% 4.89% 3.05% 8.6% 0% 1.36% 1.39% 0.87%
2025/08/06 11.78% 0.58% 2.34% 4.06% 2.03% 6.4% 4.1% 0.47% 1.46% 3.27%
2025/08/07 16.89% 1.67% 2.74% 3.6% 0.7% 6.37% 2.28% 2.13% 3.51% 3.96%
2025/08/08 11.78% 2.9% 1.74% 4.29% 1.63% 8.5% 3.01% 1.94% 1.13% 0.44%
2025/08/09 9.91% 5.35% 1.47% 3.72% 1.28% 7.13% 0.96% 2.29% 1.94% 5.45%
2025/08/10 17.71% 4.04% 1.22% 3.62% 2.21% 5.67% 0% 3.09% 1.81% 4.46%
2025/08/11 9.65% 3.48% 2.71% 2.08% 2.61% 6.73% 2.2% 1.77% 2.76% 2.76%
2025/08/12 10.23% 2.79% 3.08% 3.58% 2.77% 5.6% 3.25% 1.29% 1.4% 2.13%
2025/08/13 14.28% 1.41% 4.12% 2.48% 3.34% 5.28% 3.89% 2.62% 0.84% 2.74%
2025/08/14 5.59% 1.97% 4.5% 2.31% 1.85% 5.64% 4.47% 3.61% 1% 3.16%
2025/08/15 10.04% 2.6% 4.03% 3.62% 1.72% 4.33% 2.1% 3.28% 2.27% 4.95%
2025/08/16 8.14% 4.8% 1.74% 1.26% 2.95% 6.05% 3.69% 2.29% 4.07% 4.33%
2025/08/17 10.3% 7.11% 1.64% 4.35% 3.47% 4.74% 1.83% 0.67% 1.65% 1.94%
2025/08/18 9.79% 3.65% 3.06% 2.12% 2.22% 4.23% 3.58% 3.47% 3.79% 3.63%
2025/08/19 5.28% 2.01% 4.48% 2.82% 3.08% 4.56% 3.33% 1.71% 5.36% 4.75%
2025/08/20 8.38% 2.8% 3.83% 2.61% 2% 4.19% 2.14% 1.23% 4.76% 3.23%
2025/08/21 11.75% 2.02% 5.17% 3% 3.78% 5.35% 2.78% 0.92% 1.86% 4.09%
2025/08/22 6.8% 0.57% 4.29% 2.6% 1.94% 3.67% 2.37% 2.4% 4.8% 1.28%
2025/08/23 12.72% 3.29% 2.46% 4.17% 4.19% 4.5% 2.07% 2.3% 1.22% 5.81%
2025/08/24 8.01% 4.61% 1.15% 2.31% 2.53% 5.3% 3.24% 2.49% 1.77% 1.8%
2025/08/25 7.91% 3.08% 2.53% 2.82% 2.28% 4.17% 3.33% 1.16% 2.87% 0.45%
2025/08/26 4.54% 4.16% 5.27% 2.93% 2.31% 4.58% 3.28% 0.89% 4.23% 1.43%
2025/08/27 5.07% 6.53% 4.3% 1.76% 1.94% 4.12% 1.63% 2.2% 2.95% 3.51%
2025/08/28 10.83% 5.76% 4.3% 0.92% 2.69% 3.44% 3.47% 1.26% 2.43% 0%
2025/08/29 14.45% 3.81% 4.32% 2.08% 2.03% 3.49% 3.52% 0.63% 1.35% 0%
2025/08/30 7.53% 9.56% 3.87% 3.06% 1.39% 2.41% 0.3% 2.16% 1.73% 0%
2025/08/31 15.89% 5.52% 4.42% 3.74% 3.51% 2.75% 1.47% 1.34% 1.21% 0%
  • checkatrade.com
  • uk1tech.co.uk
  • manageengine.com
  • airtasker.com
  • claritycheck.com
  • shredit.co.uk
  • zoho.com
  • fasthosts.co.uk
  • thermacoolservices.co.uk
  • contactpoint360.com

Copyright © Adthena. All rights reserved.

Checkatrade.com saw fluctuating trends, peaking at 17.71% on August 10. Uk1tech.co.uk had a notable rise to 9.56% on August 30. Manageengine.com maintained steady growth, ending at 4.42%. Shredit.co.uk’s share decreased, closing at 2.75%.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/08/01 273
2025/08/02 235
2025/08/03 238
2025/08/04 268
2025/08/05 227
2025/08/06 253
2025/08/07 257
2025/08/08 237
2025/08/09 237
2025/08/10 227
2025/08/11 246
2025/08/12 258
2025/08/13 248
2025/08/14 256
2025/08/15 255
2025/08/16 252
2025/08/17 266
2025/08/18 281
2025/08/19 280
2025/08/20 286
2025/08/21 277
2025/08/22 302
2025/08/23 247
2025/08/24 275
2025/08/25 283
2025/08/26 262
2025/08/27 295
2025/08/28 280
2025/08/29 263
2025/08/30 245
2025/08/31 254

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in distinct advertisers, starting at 273 and peaking at 302 on the 22nd. The month concluded with a stable 254, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
regus.com 10.85%
thermacoolservices.co.uk 1.21%
manageengine.com 0.51%
geofinder.mobi 0.49%
a-ok.group 0.42%
test-meter.co.uk -1.27%
viking-direct.co.uk -1.36%
shredit.co.uk -1.52%
checkatrade.com -3.43%
airtasker.com -3.98%

Copyright © Adthena. All rights reserved.

Regus.com surged with a 10.85% click share increase, while airtasker.com dropped by 3.98%. Thermacoolservices.co.uk gained 1.21%, contrasting checkatrade.com’s 3.43% decline.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date checkatrade.com regus.com claritycheck.com airtasker.com housekeep.com geofinder.mobi ismash.com thermacoolservices.co.uk shredit.co.uk tester.co.uk
2025/08/01 13.05% 0.04% 7.74% 5.29% 2.08% 0% 2.26% 1.54% 2.33% 3.83%
2025/08/02 16% 0% 13.31% 5.09% 1.61% 0% 1.4% 3.43% 2.06% 0.14%
2025/08/03 11.34% 0% 10.24% 4.87% 1.82% 0.37% 1.77% 5.3% 2.46% 0.16%
2025/08/04 10.91% 0% 3.77% 4.2% 1.22% 0.48% 1.23% 3.09% 2.06% 0.42%
2025/08/05 16.91% 0% 10.09% 6.02% 1.84% 0.07% 0.5% 1.44% 2.9% 3.21%
2025/08/06 15.7% 0.17% 5.87% 5.79% 2.07% 1.56% 2.6% 2.9% 2.11% 1.7%
2025/08/07 18.83% 0% 2.13% 4.63% 1.24% 0.76% 0.8% 5.94% 2.42% 1.65%
2025/08/08 14.92% 0% 4.68% 5.41% 1.83% 2.12% 1.2% 2.01% 3.06% 4.07%
2025/08/09 13.98% 0% 3.68% 5.36% 1.21% 2.71% 0.92% 3.01% 2.61% 0.73%
2025/08/10 19.45% 0% 6.06% 4.39% 1.83% 1.62% 1.21% 2.75% 1.97% 0.63%
2025/08/11 11.59% 0% 6.94% 2.26% 1.41% 1.91% 1.32% 3.8% 2.31% 0.65%
2025/08/12 11.91% 0% 8.1% 4.29% 1.5% 2.46% 1.81% 2.03% 2.18% 6.84%
2025/08/13 16.93% 0% 9.94% 3.82% 2.7% 1.6% 1.56% 1.55% 2.33% 2.14%
2025/08/14 7.55% 9.62% 4.66% 2.89% 1.98% 0.37% 1.34% 1% 2.12% 2.09%
2025/08/15 14.56% 0% 5.13% 4.68% 2.04% 2.25% 2.19% 4.11% 1.72% 4.82%
2025/08/16 10.51% 0.3% 8.21% 1.42% 1.63% 3.8% 2.63% 6.07% 2.47% 1.33%
2025/08/17 12.03% 9.33% 7.75% 4.67% 1.98% 1.98% 1.93% 1.89% 1.56% 0.02%
2025/08/18 11.72% 0.14% 7.01% 3.04% 2.52% 1.82% 3.24% 6.26% 1.99% 0.42%
2025/08/19 7.31% 0% 7.14% 4.06% 1.95% 3.18% 2.94% 7.26% 1.87% 2.08%
2025/08/20 11.76% 8.38% 4.9% 3.04% 2.38% 2.46% 1.93% 6.57% 1.71% 1.51%
2025/08/21 16.66% 0% 9.64% 3.84% 3.14% 3.88% 2.34% 2.28% 2.35% 1.77%
2025/08/22 7.69% 28.2% 3.76% 2.43% 1.78% 0.99% 1.52% 5.8% 1.18% 4.83%
2025/08/23 17.75% 0% 10.56% 5.51% 1.85% 2.73% 1.35% 2.11% 2.29% 0.52%
2025/08/24 11.28% 18.17% 5.27% 2.65% 3.42% 2.48% 2.55% 2.67% 2.17% 0.75%
2025/08/25 9.19% 17.98% 5.09% 3.29% 2.28% 2.2% 1.71% 4.29% 1.75% 1.57%
2025/08/26 6.59% 18.97% 5.37% 3.07% 2.88% 2.57% 0.41% 6.32% 1.84% 1.69%
2025/08/27 7.56% 18.09% 4.83% 2.21% 1.62% 1.99% 2.37% 4.84% 1.92% 0.12%
2025/08/28 15.3% 0% 7.21% 1.49% 1.67% 2.99% 1.81% 4.19% 1.7% 0.69%
2025/08/29 17.29% 18.18% 4.68% 2.56% 2.1% 2.13% 1.89% 1.93% 1.73% 0.75%
2025/08/30 11.29% 12.37% 3.06% 3.92% 2.08% 0.98% 2.52% 2.84% 0.89% 2.3%
2025/08/31 19.66% 11.33% 7.94% 4.74% 2.46% 2.19% 1.92% 1.73% 1.14% 0%
  • checkatrade.com
  • regus.com
  • claritycheck.com
  • airtasker.com
  • housekeep.com
  • geofinder.mobi
  • ismash.com
  • thermacoolservices.co.uk
  • shredit.co.uk
  • tester.co.uk

Copyright © Adthena. All rights reserved.

In August 2025, Checkatrade.com led with fluctuating impressions, peaking at 19.66%. Regus.com surged mid-month, reaching 28.2%. Claritycheck.com and Airtasker.com showed moderate activity. Housekeep.com and others maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology - Last month
  1. 1
    Airtaskeru00ae https://www.airtasker.com

    Find Local Professionals u2014 Post Your Task. Review Free Offers. Get It Done. Rated Taskers & Insurance Covered Jobs. Same...

  2. 2
    Amazon Business UK - Office Shop https://business.amazon.co.uk/office-supplies/b2b

    Millions of Business Customers Are Already Saving Time & Money on Commercial Purchases. Benefit from the New Marketplace for Business Customers. Create a Free...

  3. 3
    Find an Electrician today - Checkatradeu2122 official site https://www.checkatrade.com u203a electrician u203a uk

    If a job goes wrong, our Checkatrade guarantee can help. Book a reviewed Electrician today

  4. 4
    The Office Furniture Experts | UK's #1 Office Furniture Site https://www.officeboffins.co.uk

    Instant Credit Accounts Available for Business and Government, and Free Delivery for all.

  5. 5
    Office Supplies, Stationery & Furniture | Viking Direct UK https://www.viking-direct.co.uk

    Vikingu00ae Is The One-Stop-Shop For Value-Conscious Shoppers. Hassle Free 30-Day Trial.

Copyright © Adthena. All rights reserved.

Airtasker connects users with local professionals, emphasizing convenience and reliability. Amazon Business UK highlights savings and efficiency for commercial buyers. Checkatrade assures quality with a guarantee for electricians. Office Boffins offers instant credit and free delivery, while Viking Direct promotes value and a hassle-free trial.

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