Log in Book a Demo

UK Services IT and Technology - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK IT and Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Services IT and Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
airtasker.com 14.1
checkatrade.com 11.18
claritycheck.com 6.32
webador.co.uk 3.74
shredit.co.uk 3.26
ionos.co.uk 2.2
tester.co.uk 2.04
tvrepairexpert.com 1.99
geofinder.mobi 1.78
fasthosts.co.uk 1.76
others 51.63

Copyright © Adthena. All rights reserved.

In the PPC landscape, Airtasker leads with 14.1% click share, followed by Checkatrade at 11.18%. Claritycheck holds 6.32%, while others dominate with 51.63%.

Market Exposure

Share of Spend for the top 10 UK Services IT and Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date checkatrade.com top10.com fasthosts.co.uk names.co.uk airtasker.com 123-reg.co.uk ionos.co.uk uk1tech.co.uk heatable.co.uk shredit.co.uk
2025/05/01 6.41% 6.43% 7.33% 0.86% 3.14% 4.71% 5.27% 1.7% 3.35% 0%
2025/05/02 7.37% 4.94% 5.68% 8.45% 2.4% 6.91% 5.95% 1.48% 5.02% 0%
2025/05/03 2.49% 3.75% 6.11% 3.75% 3.92% 10.22% 10.55% 4.83% 4.81% 0%
2025/05/04 3.89% 4.74% 5.88% 4.03% 3.51% 8.62% 10.02% 1.96% 3.53% 0%
2025/05/05 9.07% 5.56% 5.86% 2.64% 4.07% 7.53% 9.28% 2.84% 2.13% 0%
2025/05/06 1.6% 2.75% 6.53% 1.08% 3.7% 8.76% 9.94% 1.86% 5.19% 0%
2025/05/07 2.85% 4.21% 9.38% 2.84% 1.52% 8.21% 9.12% 2.88% 2.41% 1.99%
2025/05/08 5.49% 4.72% 6.16% 1.29% 3.41% 6.63% 6.09% 1.74% 3.71% 1.63%
2025/05/09 7.48% 4.68% 6.5% 3.31% 2.55% 7.73% 8.73% 2.11% 2.58% 2.16%
2025/05/10 3.63% 2.93% 7.01% 3.35% 3.72% 7.28% 11.76% 2.77% 2.22% 2.54%
2025/05/11 14.43% 2.03% 6.17% 3.91% 5.26% 3.41% 9.66% 3.51% 5.18% 2.18%
2025/05/12 5.61% 4.52% 9.03% 4.19% 4.12% 3.83% 6.36% 1.53% 5.05% 2.57%
2025/05/13 10.46% 3.15% 6.42% 3.87% 3.4% 3.76% 7.64% 1.37% 2.91% 1.87%
2025/05/14 5.16% 5.22% 10.24% 3.44% 4.21% 4.4% 8.43% 1.56% 2.96% 2.22%
2025/05/15 7.05% 4.85% 8.78% 3.65% 3.03% 4.44% 7.55% 2.11% 2.15% 3.1%
2025/05/16 6.88% 6.44% 4.92% 6.91% 2.5% 4.15% 6.87% 2.97% 2.77% 2.34%
2025/05/17 6.94% 5.54% 5.79% 3.78% 5.37% 2.04% 9.55% 2.85% 0.52% 3.18%
2025/05/18 4.94% 5.44% 10.48% 5.25% 4.24% 3.41% 6.91% 3.32% 1.47% 2.04%
2025/05/19 7.23% 5.9% 7.81% 4.61% 3.21% 4.24% 5.82% 3.59% 1.32% 2.96%
2025/05/20 4.75% 4.97% 9.52% 2.19% 2.1% 3.63% 7.7% 1.96% 1.53% 2.64%
2025/05/21 6.43% 4.46% 5.96% 4.7% 4.57% 3.78% 3.56% 1.29% 0.79% 2.99%
2025/05/22 3.49% 7.89% 9.33% 2.3% 2.39% 2.56% 4.07% 3.1% 1.04% 2.68%
2025/05/23 4.16% 6.85% 8.4% 3.85% 2.95% 5.38% 3.96% 1.75% 0.95% 2.4%
2025/05/24 10.08% 3.72% 7.98% 4.25% 4.76% 5.76% 2.04% 4.38% 1.67% 6.63%
2025/05/25 13.92% 4.89% 5.92% 4.4% 5.09% 7.51% 0.28% 2.67% 0.11% 5.7%
2025/05/26 9.53% 3.66% 3.91% 5.7% 2.94% 7.07% 2.15% 2.57% 1.42% 4.67%
2025/05/27 6.15% 3% 5.59% 2.23% 6.8% 7.97% 7.23% 1.92% 0.11% 5.43%
2025/05/28 9.37% 3.82% 5.35% 3.55% 4.4% 5.94% 2.7% 4.21% 2.35% 4.78%
2025/05/29 6.05% 3.31% 3.02% 4.4% 3.68% 6.15% 2.07% 4.74% 1.2% 2.64%
2025/05/30 8.36% 2% 2.29% 4.97% 1.34% 3.19% 1.44% 2.23% 1.14% 0.57%
2025/05/31 9.34% 6.61% 5.31% 5.3% 4.73% 4.45% 3.06% 2.13% 2.12% 0.07%

Copyright © Adthena. All rights reserved.

In May 2025, Checkatrade.com saw fluctuating PPC spend, peaking at 14.43% on May 11. Top10.com maintained moderate stability, while Fasthosts.co.uk experienced a notable peak on May 14. Ionos.co.uk’s spend peaked early, then declined. The month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for UK Services IT and Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 265
2025/05/02 281
2025/05/03 275
2025/05/04 259
2025/05/05 294
2025/05/06 282
2025/05/07 335
2025/05/08 339
2025/05/09 311
2025/05/10 273
2025/05/11 268
2025/05/12 305
2025/05/13 338
2025/05/14 329
2025/05/15 338
2025/05/16 330
2025/05/17 276
2025/05/18 297
2025/05/19 299
2025/05/20 306
2025/05/21 295
2025/05/22 306
2025/05/23 282
2025/05/24 258
2025/05/25 242
2025/05/26 280
2025/05/27 274
2025/05/28 278
2025/05/29 281
2025/05/30 269
2025/05/31 250

Copyright © Adthena. All rights reserved.

May began with 265 advertisers, peaking at 339 on the 8th. A decline followed, ending the month at 250.

Campaign Efficiency

Market Loss & Market Gains for UK Services IT and Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
checkatrade.com 2.3%
shredit.co.uk 2.02%
ismash.com 1.43%
airtasker.com 1.21%
housekeep.com 1.15%
spindoctoruk.co.uk -1.12%
tester.co.uk -1.44%
ionos.co.uk -1.52%
viking-direct.co.uk -2.16%
claritycheck.com -3.18%

Copyright © Adthena. All rights reserved.

Checkatrade.com and Shredit.co.uk surged in click share, while Claritycheck.com and Viking-direct.co.uk faced declines.

Campaign Efficiency

UK Services IT and Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date checkatrade.com airtasker.com claritycheck.com geofinder.mobi top10.com fasthosts.co.uk heatable.co.uk tester.co.uk ionos.co.uk ratedpeople.com
2025/05/01 7.11% 4.38% 6.42% 0.21% 2.41% 3.49% 2.69% 2.52% 2.12% 0.01%
2025/05/02 7.27% 2.96% 6.94% 0.87% 2.05% 2.27% 4.38% 1.14% 1.91% 0.05%
2025/05/03 3.68% 5.3% 8.35% 1.08% 1.59% 2.02% 4.49% 0.89% 2.73% 0.61%
2025/05/04 5.77% 3.58% 7.23% 0.72% 1.81% 1.57% 2.26% 1.14% 2.34% 0.34%
2025/05/05 10.16% 4.94% 5.25% 0.54% 2.29% 2.75% 1.88% 0.98% 2.93% 0.45%
2025/05/06 3.09% 3.91% 5.28% 1.18% 1.16% 2.57% 4.21% 7.42% 2.2% 0.25%
2025/05/07 4.18% 2.6% 5.54% 1.27% 2.08% 3.8% 2.3% 1.38% 3.11% 0.31%
2025/05/08 7.21% 5.27% 3.8% 1.6% 1.88% 2.39% 2.5% 4.41% 2.08% 1.33%
2025/05/09 7.77% 3.23% 10.81% 1.6% 1.92% 1.86% 2.44% 6.54% 2.77% 0.39%
2025/05/10 4.54% 3.94% 20.47% 1.95% 1.13% 2.22% 1.97% 1.31% 3.04% 2.33%
2025/05/11 15.31% 7.24% 3.07% 2.69% 0.84% 2.42% 3.6% 2.12% 2.87% 0.88%
2025/05/12 7.92% 5.92% 2.62% 0.74% 1.86% 3.47% 4.34% 4.07% 2.14% 0.12%
2025/05/13 11.93% 5.07% 6.32% 1.66% 1.39% 2.93% 2.36% 3.21% 2.69% 1.57%
2025/05/14 6.96% 6.29% 4.49% 2.29% 2.31% 3.94% 2.81% 3.94% 2.85% 0.34%
2025/05/15 7.75% 4.61% 7.68% 2.07% 1.94% 2.77% 1.99% 3.46% 2.82% 3.61%
2025/05/16 8.11% 3.11% 4.17% 3.9% 2.73% 1.92% 2.95% 3.69% 2.37% 2.83%
2025/05/17 9.71% 5.98% 4.07% 3% 2.19% 2.44% 0.6% 0.02% 3.38% 5.98%
2025/05/18 8.24% 6.71% 2.38% 3.53% 2.19% 3.43% 1.74% 1.05% 2.8% 3.52%
2025/05/19 9.29% 4.67% 4.72% 1.26% 2.42% 2.87% 1.59% 2.61% 1.9% 1.79%
2025/05/20 5.68% 3.04% 4.27% 2.11% 2.19% 3.48% 1.74% 1.42% 2.74% 0.25%
2025/05/21 8.64% 5.98% 2.3% 1.27% 1.94% 3.39% 0.75% 1.64% 1.96% 8.62%
2025/05/22 4.62% 2.84% 4.98% 3.14% 3.4% 3.23% 1.12% 2.71% 1.3% 0.67%
2025/05/23 4.81% 3.88% 3.83% 3.25% 2.77% 3.04% 0.98% 2.04% 1.78% 2.22%
2025/05/24 11.5% 6.28% 3.48% 2.66% 1.53% 2.96% 1.9% 0.38% 0.96% 3.27%
2025/05/25 15.35% 7.31% 3.87% 3.68% 1.94% 2.3% 0.05% 0% 0.99% 4.32%
2025/05/26 12.63% 4.91% 2.93% 2.14% 1.58% 1.43% 1.79% 0.64% 1.22% 2.11%
2025/05/27 7.8% 10.11% 2.65% 1.64% 1.14% 1.96% 0.06% 1.29% 1.85% 0.23%
2025/05/28 10.8% 8.03% 2.06% 2.41% 1.58% 2.39% 2.42% 0.22% 1.46% 3.02%
2025/05/29 7.1% 4.42% 3.96% 3.89% 1.31% 1.69% 1.07% 3.52% 0.82% 0.29%
2025/05/30 7.97% 2.32% 6.67% 4.98% 0.8% 1.07% 1.14% 1.32% 0.82% 0.32%
2025/05/31 7.42% 5.5% 4.06% 2.26% 1.97% 1.71% 1.44% 1.05% 1% 0.25%

Copyright © Adthena. All rights reserved.

In May 2025, Checkatrade.com led with fluctuating impressions, peaking at 15.35% on the 25th. Claritycheck.com saw a significant spike on the 10th with 20.47%. Ratedpeople.com had a notable rise on the 21st, reaching 8.62%. The month ended with Checkatrade.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Services IT and Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Airtasker® https://www.airtasker.com

    Same Day Service — From odd jobs to serious renovations, the help you're looking for is on Airtasker. Experience the true...

  2. 2
    Find an Electrician today | Checkatrade™ official site https://www.checkatrade.com › electrician › uk

    If a job goes wrong, our Checkatrade guarantee can help. Book a reviewed Electrician today

  3. 3
    Look up any phone number https://www.claritycheck.com › check_number › owner

    See Who Owns This Phone Number — To who does this telephone number belong? Identify unknown callers quickly and securely. Easily find...

  4. 4
    Housekeep™ Cleaning Service | Special Offer £15 First Clean https://www.housekeep.com

    London's Best Home Cleaning Service. Award Winning. 8-Step Background-Checked Cleaners.

  5. 5
    Office Supplies https://www.viking-direct.co.uk › office_supplies › viking

    Great Deals & Offers — Why Buy From Viking®? e.g. Vast Range, Satisfaction Guaranteed and 25 Years of Experience. Viking Direct® Is Now One Of The Leading Office...

Copyright © Adthena. All rights reserved.

In the bustling world of Google PPC, Airtasker shines with its promise of same-day service for all tasks, from minor to major. Checkatrade offers peace of mind with its guarantee, ensuring reliable electricians. Claritycheck provides swift identification of unknown callers, while Housekeep entices with a special cleaning offer. Viking Direct stands out with its vast range and 25 years of trusted service.

Frequently Asked Questions

Customer Success Stories

Budget cuts case study

Doing more with less: how Adthena customers are maximizing PPC performance with shrinking budgets

In today's volatile economic landscape, businesses face unprecedented challenges in justifying their marketing expenditures. While maximizing PPC performance and ensuring that every dollar spent delivers results, adopting a data-driven approach is imperative. Paid search advertising, a cornerstone of digital marketing strategies, is no longer immune to these budget cuts. As companies grapple with rising redundancies and shifting consumer behaviors, advertising teams are pressured to do more with less.Read case study

Ask Arlo: AI generated search insights in seconds

In today's fast-paced digital marketing landscape, extracting valuable insights from vast amounts of data can be a daunting task. This is where Ask Arlo, Adthena's GenAI-powered chatbot, comes into play. Ask Arlo revolutionizes the way marketers of all levels interact with their data, providing instant, AI generated search insights and reports directly within the Adthena platform.Read case study
Georgia Law Firm Case study

Georgia Law Firm Case Study: Reduced Brand Infringements by 39% and CPCs by 25% with Adthena

A prominent law firm in Georgia (US), had a massive amount of trademark infringements in the 9 markets they serve. Using Adthena, they were able to significantly cut their brand infringements and CPC’s in the first five months using Adthena. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

UK
US
AUS
UK
Services

UK Recruitment