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US Automotive Commercial Vehicles - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
tractorsupply.com 19.9
campingworld.com 6
cargurus.com 5
trailersplus.com 5
penskeusedtrucks.com 3.11
americantrucks.com 3.04
bobcat.com 2.32
toyota.com 2.14
cruiseamerica.com 1.91
carfax.com 1.9
others 49.68

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In the PPC landscape, ‘others’ dominate with 49.68% click share, while Tractor Supply leads individual advertisers at 19.9%. Camping World follows at 6%, with CarGurus and TrailersPlus both at 5%.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date trailersplus.com bobcat.com cargurus.com toyota.com penskeusedtrucks.com cruiseamerica.com campingworld.com autonation.com chevrolet.com infinitiusa.com
2025/03/01 9.97% 0.48% 5.78% 3.43% 2.78% 1.53% 3.23% 1.99% 2.79% 1.85%
2025/03/02 6.69% 3.84% 3.39% 5.91% 2.07% 2.2% 2.47% 1.87% 2.33% 1.07%
2025/03/03 7.27% 4.85% 2.96% 3.93% 1.69% 3.01% 2.52% 0.92% 1.57% 0.9%
2025/03/04 6.32% 6.68% 4.6% 4.56% 1.95% 2.05% 2.76% 1.62% 1.23% 3.25%
2025/03/05 6.57% 0.58% 5.89% 4.87% 2.12% 2.36% 2.69% 7.74% 0.69% 2.2%
2025/03/06 5.37% 2.02% 5.43% 7.32% 1.29% 3.68% 2.08% 3.09% 2.3% 4.9%
2025/03/07 5.09% 0.57% 4.26% 9.21% 1.4% 2.54% 2.72% 2.55% 1.87% 4.36%
2025/03/08 7.19% 3.4% 3.5% 6.75% 1.36% 2.02% 2.04% 2.43% 1.75% 3.52%
2025/03/09 10.85% 0.51% 5.13% 3.74% 2.42% 0.69% 3.29% 1.99% 2.05% 2.6%
2025/03/10 8.55% 0.55% 4.61% 6.19% 3% 3.91% 2.2% 2.45% 2.74% 2.77%
2025/03/11 8.33% 1.89% 3.47% 5.14% 2.7% 3.84% 4.5% 2.38% 3.37% 3.03%
2025/03/12 5.64% 4.48% 3.55% 5.47% 3.33% 3.66% 3.35% 2.8% 3.02% 4.33%
2025/03/13 8.33% 5.08% 4.45% 5.38% 2.99% 2.65% 3.77% 2.05% 1.67% 3.16%
2025/03/14 7.94% 0.6% 3.8% 4.67% 2.83% 2.48% 2.75% 1.5% 2.73% 3.55%
2025/03/15 7.6% 1.79% 3.75% 3.25% 3.26% 2.47% 3.78% 3.22% 2.96% 2.6%
2025/03/16 7.72% 4.95% 4.33% 3.92% 1.98% 2.18% 3.95% 3.61% 2.8% 2.59%
2025/03/17 7.23% 0.92% 3.35% 3.42% 2.96% 4% 6.11% 1.7% 2.15% 3.56%
2025/03/18 6.32% 1.81% 4.21% 5.54% 3.68% 3.2% 2.41% 0.67% 2.87% 5.09%
2025/03/19 7.47% 0.36% 4.87% 4.06% 2.46% 3.53% 6.09% 2.74% 1.96% 2.78%
2025/03/20 5.74% 0.55% 4.85% 5.04% 2.47% 2.42% 7.88% 2.49% 3.53% 3.67%
2025/03/21 8.16% 6.04% 3.28% 4.46% 1.75% 2.45% 8.34% 1.37% 2.54% 3.33%
2025/03/22 7.01% 3.76% 3.88% 4.55% 3.1% 2.29% 7.64% 2.18% 3.28% 4.1%
2025/03/23 5.75% 0.65% 4.48% 4.6% 4.11% 2.84% 5.29% 1.66% 3.32% 3.38%
2025/03/24 8.35% 1.01% 3.94% 4.82% 2.37% 2.62% 5.78% 1.6% 2.26% 2.11%
2025/03/25 7.09% 5.14% 2.97% 5.66% 3.85% 2.77% 5.37% 2.12% 2.59% 4.91%
2025/03/26 5.66% 7.83% 4.41% 6.01% 3.52% 2.07% 3.96% 1.56% 3.13% 4.42%
2025/03/27 4.93% 3.29% 3.71% 4.64% 2.9% 2.58% 3.98% 1.68% 2.47% 3.2%
2025/03/28 4.24% 4.66% 4.17% 4.79% 2.65% 3.39% 3.11% 1.32% 2.26% 3.38%
2025/03/29 8.46% 1.6% 5.25% 4.01% 3.34% 2.84% 3.13% 3.59% 1.97% 3.94%
2025/03/30 6.65% 0.55% 5.74% 3.64% 2.64% 2.77% 1.89% 1.79% 1.32% 3.58%
2025/03/31 6.01% 4.7% 4.29% 3.05% 2.55% 2.38% 1.72% 1.57% 1.24% 1.02%

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In March 2025, trailersplus.com led with fluctuating spend, peaking at 10.85% on March 9. Bobcat.com saw a notable rise on March 26 with 7.83%. Campingworld.com surged mid-month, reaching 8.34% on March 21. The month concluded with varied spend across domains.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 1165
2025/03/02 1148
2025/03/03 1286
2025/03/04 1233
2025/03/05 1248
2025/03/06 1438
2025/03/07 1397
2025/03/08 1418
2025/03/09 1208
2025/03/10 1315
2025/03/11 1207
2025/03/12 1251
2025/03/13 1170
2025/03/14 1244
2025/03/15 1152
2025/03/16 1184
2025/03/17 1120
2025/03/18 1233
2025/03/19 1211
2025/03/20 1225
2025/03/21 1196
2025/03/22 1278
2025/03/23 1245
2025/03/24 1322
2025/03/25 1232
2025/03/26 1356
2025/03/27 1330
2025/03/28 1294
2025/03/29 1268
2025/03/30 1273
2025/03/31 1357

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March saw a dynamic shift in distinct advertisers, peaking at 1,438 on March 6. The month concluded with a strong presence of 1,357 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
campingworld.com 2.82%
penskeusedtrucks.com 0.94%
bobcat.com 0.79%
rvezy.com 0.69%
americantrucks.com 0.66%
autonation.com -0.45%
trailersplus.com -0.55%
deere.com -0.68%
carfax.com -1.17%
tractorsupply.com -5.01%

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Campingworld.com surged with a 2.82% click share increase, while tractorsupply.com faced a significant 5.01% decline.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tractorsupply.com bobcat.com cargurus.com penskeusedtrucks.com trailersplus.com campingworld.com autonation.com toyota.com autotrader.com carfax.com
2025/03/01 1.3% 0.62% 7.92% 3.79% 6% 3.83% 2.19% 1.74% 2.19% 3.86%
2025/03/02 6.12% 6.1% 5.06% 2.59% 4.48% 2.66% 1.88% 2.58% 2.37% 4.46%
2025/03/03 8.78% 2.59% 4.8% 1.9% 4.4% 3% 1.39% 1.89% 2.29% 4.39%
2025/03/04 8.58% 6.25% 7.04% 2.33% 4.11% 2.93% 1.47% 1.94% 1.96% 3.75%
2025/03/05 3% 0.63% 9.07% 2.83% 4.42% 3.31% 4.1% 2.98% 1.45% 3%
2025/03/06 9.41% 3.02% 8.4% 1.75% 3.85% 2.55% 2.84% 3.81% 2.06% 2.94%
2025/03/07 4.92% 0.53% 6.3% 1.77% 3.79% 3.39% 3.06% 4.66% 2.25% 3.3%
2025/03/08 13.16% 2.87% 5.47% 1.83% 4.19% 2.51% 1.92% 3.08% 2.51% 2.47%
2025/03/09 9.07% 0.46% 7.01% 3.16% 5.73% 3.47% 2.17% 2.41% 2.46% 3.05%
2025/03/10 5.06% 0.59% 6.77% 4.31% 5.41% 2.69% 2.81% 3.13% 2.07% 3.1%
2025/03/11 5.82% 3% 5.72% 3.89% 4.51% 5.5% 2.49% 2.53% 2.99% 2.91%
2025/03/12 8.63% 2.42% 5.68% 4.7% 3.67% 4.03% 2.6% 2.58% 2.41% 3.09%
2025/03/13 11.25% 2.54% 6.66% 3.77% 5.27% 3.88% 1.89% 2.59% 2.35% 2.18%
2025/03/14 2.84% 0.63% 6.38% 4.03% 5.39% 2.92% 2.13% 2.67% 2.34% 2.07%
2025/03/15 9.41% 2.52% 4.95% 3.83% 4.6% 3.6% 2.95% 1.63% 2.23% 2.12%
2025/03/16 9.48% 2.77% 6.5% 2.75% 4.48% 4.92% 3.12% 1.84% 2.23% 1.48%
2025/03/17 5.6% 0.72% 4.98% 4% 3.61% 7.16% 2.16% 1.74% 2.19% 1.79%
2025/03/18 7.37% 2.84% 6.7% 4.76% 3.43% 2.88% 0.82% 2.73% 3.07% 2.53%
2025/03/19 3.46% 0.36% 7.04% 3.3% 4.02% 6.85% 2.58% 1.83% 2.97% 2.07%
2025/03/20 8.01% 0.53% 6.7% 2.99% 3.82% 9% 2.05% 2.38% 2.38% 1.88%
2025/03/21 7.76% 4.47% 4.92% 2.14% 4.44% 8.69% 1.56% 1.88% 1.78% 1.23%
2025/03/22 3.07% 2.18% 6.63% 4.45% 4.1% 8.8% 2.21% 2.39% 1.35% 1.78%
2025/03/23 1.51% 0.56% 7% 5.91% 3.43% 6.57% 1.65% 2.13% 1.26% 2.44%
2025/03/24 3.43% 0.89% 6.14% 3.51% 5.24% 6.61% 1.68% 2.99% 1.1% 1.78%
2025/03/25 15.61% 3.97% 4.59% 4.93% 4.23% 6.01% 1.55% 2.62% 0.99% 1.33%
2025/03/26 7.73% 6.14% 6.37% 4.65% 3.25% 4.59% 1.3% 2.94% 1.45% 2.1%
2025/03/27 8.8% 5.09% 5.3% 3.75% 2.69% 4.02% 1.67% 2.12% 1.09% 0.68%
2025/03/28 7.83% 2.71% 6.78% 3.69% 2.87% 4% 1.75% 2.52% 2.1% 0%
2025/03/29 9.01% 2.25% 7.04% 4.23% 4% 3.22% 2.62% 2.19% 1.39% 0%
2025/03/30 4.09% 0.55% 8.23% 3.43% 4% 2.1% 2.28% 1.85% 2.02% 0%
2025/03/31 11.46% 6.84% 6.31% 3.11% 3.11% 1.82% 1.75% 1.37% 1.25% 0%

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Tractorsupply.com led March with fluctuating impressions, peaking at 15.61% on the 25th. Bobcat.com saw a late surge, ending at 6.84%. Cargurus.com maintained steady visibility, while Carfax.com dropped to zero by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bobcat Tractors - Payments as Low as $166 USD* https://www.bobcat.com

    Pay 0% for 84 months* or, get a free front-end loader* with your tractor purchase. Take your...

  2. 2
    Up To Three Rows Of Seating - INFINITI® Luxury SUV Lineup https://www.infinitiusa.com

    Enjoy Confident, Capable Luxury Behind The Wheel Of An INFINITI® Crossover Or SUV.

  3. 3
    Find Your Local Kubota Dealer - Kubota Residential Tractors https://www.kubotausa.com

    There Are Over 1,100 Authorized Kubota Dealers Nationwide. Let’s Find The One Nearest You. You...

  4. 4
    2025 MAZDA CX-90 - Our Only Three Row SUV https://www.mazdausa.com

    The MAZDA CX-90 Has Available Active Driving Display & Wireless Charging Compatibility. MAZDA CX-90 Has Four Available Distinct Driving Modes. View Features, Trims and Specs. Up To 8 Passengers. 3.3L Turbo Inline 6.

  5. 5
    Tractor Supply Company https://www.tractorsupply.com

    Tractor Supply Official Site — Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More!

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In the competitive landscape of Google’s PPC, Bobcat entices with affordable tractor payments and enticing offers, while INFINITI and Mazda captivate with luxury and spaciousness. Kubota emphasizes accessibility with numerous dealers, and Tractor Supply showcases a diverse product range.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.