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US Automotive Commercial Vehicles - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Commercial Vehicles category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Commercial Vehicles brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
tractorsupply.com 29.91
campingworld.com 17.1
americantrucks.com 4.66
cargurus.com 3.87
bobcat.com 2.88
trailersplus.com 1.9
kubotausa.com 1.89
autotrader.com 1.82
penskeusedtrucks.com 1.66
sleequipment.com 1.16
others 33.15

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, ‘others’ dominate with 33.15% click share, followed by ‘tractorsupply.com’ at 29.91% and ‘campingworld.com’ at 17.1%.

Market Exposure

Share of Spend for the top 10 US Automotive Commercial Vehicles brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date campingworld.com toyota.com cargurus.com bobcat.com nissanusa.com trailersplus.com tractorsupply.com penskeusedtrucks.com autotrader.com echopark.com
2025/05/01 8.59% 4.67% 5.91% 6.1% 1.39% 3.26% 7.86% 1.4% 5.17% 1.02%
2025/05/02 19.07% 6.77% 6% 0.79% 2.1% 3.83% 3.35% 1.24% 3.04% 1.67%
2025/05/03 24.41% 3.07% 4.18% 1.07% 2.02% 2.87% 2.62% 2% 2.65% 2.11%
2025/05/04 19.73% 3.24% 4.34% 0.8% 1.59% 4.2% 3.04% 2.2% 2.75% 2.12%
2025/05/05 14.78% 5.74% 5.11% 0.67% 2.16% 2.79% 3.36% 2.06% 2.08% 4.3%
2025/05/06 14.94% 4.92% 4.65% 2.53% 1.63% 2.79% 2.5% 2.87% 3.19% 1.53%
2025/05/07 15.49% 4.55% 3.82% 1.36% 1.28% 3.34% 1.71% 2.63% 2.43% 3.48%
2025/05/08 13.18% 4.09% 5.45% 8.28% 1.99% 1.88% 4.08% 1.39% 2.09% 3.07%
2025/05/09 15.56% 5.03% 4.55% 2.64% 1.55% 2% 3.11% 2.5% 2.55% 2.6%
2025/05/10 16.64% 4.72% 5.3% 5.6% 1.38% 4.66% 3.63% 2.08% 2.08% 1.12%
2025/05/11 14.86% 4.85% 5.5% 4.43% 2.57% 2.97% 3.86% 2.59% 2.8% 3.81%
2025/05/12 19.89% 4.03% 4.69% 5.02% 2.15% 1.84% 2.05% 1.85% 2.24% 1.71%
2025/05/13 17.2% 4.41% 3.5% 6.88% 2.07% 0.91% 2.5% 1.59% 1.98% 3.63%
2025/05/14 15.37% 3.74% 4.89% 6.81% 1.52% 2.9% 3.65% 1.85% 2.45% 0.8%
2025/05/15 16.25% 4.41% 5.51% 6.94% 2.01% 1.6% 4.49% 2.02% 2.97% 1.02%
2025/05/16 14.74% 5.21% 4.27% 4.43% 1.32% 1.63% 4.12% 1.84% 2.06% 2.3%
2025/05/17 25.34% 3.14% 4.3% 7.79% 1.69% 3.04% 3.13% 2.13% 2.43% 1.27%
2025/05/18 21.53% 4.68% 4.19% 1.36% 2.1% 1.75% 3.54% 1.61% 2.57% 4.4%
2025/05/19 16.59% 4.31% 3.9% 0.91% 1.83% 1.17% 2.81% 1.81% 1.81% 4.07%
2025/05/20 13.59% 3.62% 3.64% 11.52% 0.98% 1.27% 3.86% 1.75% 0.9% 4.55%
2025/05/21 18.93% 3.46% 4% 6.56% 1.44% 3.1% 2.83% 2.44% 1.59% 2.39%
2025/05/22 23.56% 5.03% 3.67% 2.61% 1.74% 1.56% 1.31% 2.25% 1.39% 1.88%
2025/05/23 19.27% 2.27% 3.6% 2.69% 1.89% 3.01% 1.14% 1.58% 1.34% 1.41%
2025/05/24 15.7% 3.77% 4.69% 7.79% 2.49% 2.3% 5.04% 2.36% 1.21% 0.99%
2025/05/25 11.56% 4.7% 5.2% 1.21% 2.09% 1.75% 3.42% 3.51% 2.62% 0.9%
2025/05/26 15.75% 3.62% 3.85% 3.41% 1.5% 5.04% 3.7% 3.53% 1.77% 0.74%
2025/05/27 11.16% 4.57% 5.89% 6.67% 2.11% 2.15% 2.16% 2.61% 1.34% 1.86%
2025/05/28 11.95% 4.05% 4.32% 5.22% 1.92% 2.97% 2.29% 1.87% 1.41% 0.64%
2025/05/29 10.97% 4.23% 4.6% 4.82% 1.52% 0.67% 3.56% 2.77% 0.86% 0.36%
2025/05/30 7.87% 8.37% 5.72% 1.88% 2.46% 1.76% 2.21% 1.46% 1.43% 0.84%
2025/05/31 7.36% 6.35% 5.56% 3.67% 3.33% 2.81% 1.98% 1.82% 1.32% 0.8%

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Campingworld.com started May strong, peaking mid-month, then declined. Toyota.com saw a late surge. Cargurus.com remained steady. Bobcat.com fluctuated, ending low. Nissanusa.com rose steadily. Trailersplus.com and Tractorsupply.com had mixed trends. Penskeusedtrucks.com and Autotrader.com showed minor variations. Echopark.com ended with a dip.

Market Exposure

Competitor Count for US Automotive Commercial Vehicles

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1116
2025/05/02 1189
2025/05/03 1226
2025/05/04 1247
2025/05/05 1224
2025/05/06 1251
2025/05/07 1356
2025/05/08 1305
2025/05/09 1301
2025/05/10 1271
2025/05/11 1383
2025/05/12 1278
2025/05/13 1352
2025/05/14 1361
2025/05/15 1379
2025/05/16 1298
2025/05/17 1327
2025/05/18 1338
2025/05/19 1391
2025/05/20 1281
2025/05/21 1272
2025/05/22 1330
2025/05/23 1260
2025/05/24 1274
2025/05/25 1245
2025/05/26 1272
2025/05/27 1223
2025/05/28 1211
2025/05/29 1171
2025/05/30 1131
2025/05/31 1161

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers peaked mid-month at 1,391, then gradually declined, ending at 1,161.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Commercial Vehicles

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
tractorsupply.com 1.21%
boomandbucket.com 0.58%
kubotausa.com 0.31%
harborfreight.com 0.31%
21stcenturyequipment.com 0.27%
cat.com -0.28%
overland.com -0.47%
autotrader.com -0.69%
americantrucks.com -0.89%
campingworld.com -1.14%

Copyright © Adthena. All rights reserved.

Tractorsupply.com surged with a 1.21% click share increase, while campingworld.com faced a 1.14% decline.

Campaign Efficiency

US Automotive Commercial Vehicles Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date tractorsupply.com campingworld.com cargurus.com toyota.com trailersplus.com bobcat.com autotrader.com penskeusedtrucks.com boomandbucket.com sleequipment.com
2025/05/01 20.26% 8.46% 6.51% 1.96% 1.97% 3.56% 5.7% 1.42% 1.52% 0.42%
2025/05/02 14.67% 17.03% 7.66% 3.16% 2.02% 0.57% 4.26% 1.26% 0.93% 0.59%
2025/05/03 10.95% 22.44% 5.38% 1.5% 1.72% 0.84% 3.78% 2.07% 1.92% 1.77%
2025/05/04 13.2% 16.88% 5.71% 1.65% 3.25% 0.57% 3.75% 2.13% 1.18% 1.8%
2025/05/05 12.17% 14.11% 7.12% 2.46% 2.42% 0.57% 3.05% 2.22% 1.22% 2%
2025/05/06 7.8% 13.73% 6.25% 2.1% 1.77% 2.51% 4.2% 2.66% 0.67% 2.5%
2025/05/07 6.61% 15.71% 5.48% 2.2% 1.95% 0.85% 3.34% 3.01% 1.27% 2.19%
2025/05/08 16.11% 12.12% 5.76% 1.9% 1.35% 5.39% 2.81% 1.38% 0.78% 1.97%
2025/05/09 11.75% 14.65% 6.09% 2.23% 1.5% 2.52% 3.47% 2.87% 0.9% 1.42%
2025/05/10 12.97% 15.11% 6.65% 2.27% 3.43% 3.13% 2.97% 2.22% 1.84% 2.06%
2025/05/11 16% 13.27% 5.95% 2.22% 1.73% 2.49% 3.82% 2.63% 1.26% 1.88%
2025/05/12 8.38% 18.98% 6.62% 1.74% 1.57% 3.04% 3.29% 1.88% 0.64% 2.08%
2025/05/13 12.74% 17.73% 4.61% 2.09% 0.76% 4.32% 3.01% 1.63% 0.44% 0.86%
2025/05/14 17.95% 14.11% 5.97% 1.57% 2.1% 3.9% 3.29% 1.93% 0.9% 2.85%
2025/05/15 19.82% 13.51% 6.35% 1.95% 1.25% 4.69% 3.2% 1.92% 1.27% 1.45%
2025/05/16 17.88% 11.95% 5.59% 2.31% 1.3% 3.45% 2.49% 1.54% 1.49% 1.24%
2025/05/17 12.04% 22.11% 5.5% 1.54% 2.21% 4.66% 3.4% 2.1% 2.16% 1.3%
2025/05/18 15.53% 19.35% 5.47% 2.57% 1.38% 1.02% 3.33% 1.6% 2.08% 2.66%
2025/05/19 11.86% 16.57% 5.26% 2.19% 0.84% 0.71% 2.59% 2.23% 3.32% 2.17%
2025/05/20 14.93% 11.87% 3.65% 1.38% 0.81% 6.27% 1.1% 1.49% 14.92% 1.29%
2025/05/21 13.19% 18.84% 5.4% 1.59% 1.9% 4.94% 2.1% 2.54% 2.56% 2.41%
2025/05/22 3.56% 21.32% 4.97% 2.4% 1.44% 2.54% 2% 2.25% 3.04% 1.54%
2025/05/23 3.57% 20.4% 5.05% 1.18% 2.05% 2.94% 1.93% 1.64% 1.17% 1.71%
2025/05/24 22.89% 12.87% 5.75% 1.59% 2.1% 5.95% 1.71% 2.13% 1.14% 1.81%
2025/05/25 14.72% 10.36% 6.22% 2.29% 1.68% 0.77% 3.23% 3.77% 1.62% 1.97%
2025/05/26 18.46% 13.93% 4.85% 1.77% 2.63% 3.19% 2.64% 3.7% 1.02% 1.91%
2025/05/27 12.26% 11.53% 8.08% 2.56% 1.8% 4.37% 2.36% 3.25% 0.76% 1.54%
2025/05/28 11.17% 11.02% 5.69% 2.3% 2.24% 5.45% 1.91% 1.76% 1.31% 1.48%
2025/05/29 17.85% 10.72% 5.83% 2.34% 0.5% 4.17% 1.37% 3.14% 1.18% 1.17%
2025/05/30 11.53% 8.85% 7.78% 4.22% 0.83% 1.09% 2.24% 1.46% 1.92% 0.61%
2025/05/31 10.44% 8.96% 7.23% 3.08% 2.63% 2.16% 1.98% 1.86% 1.42% 1.24%

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In May 2025, Tractor Supply’s impression share fluctuated, peaking at 22.89% on May 24. Camping World maintained a strong presence, while CarGurus and Toyota showed modest gains. The month ended with varied performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Commercial Vehicles

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bobcat Tractors https://www.bobcat.com

    Payments as Low as $166 USD* Take your productivity to the next level with high-performing Bobcat...

  2. 2
    Cat® Construction Equipment https://www.cat.com

    0% Financing And $0 Down — Get Savings Made For You On New Compact Equipment. It’s All At Your Local Cat® Dealer. It’s Your World And Your Savings. Save On New...

  3. 3
    Kubota of Denver | Kubota Tractors https://www.kubotaofdenver.com › tractors

    Kubota's Next-Level Engine Has Increased Power, Cleaner Emissions & Better Fuel Economy.

  4. 4
    2025 Toyota® Grand Highlander - Seating For Up To 8 https://www.toyota.com › grandhighlander › 2025

    2025 Grand Highlander Delivers On Capability, Comfort And Confidence, With Room To Spare. 2025 Toyota® Grand Highlander. Discover What Makes Grand Highlander Stand Out.

  5. 5
    Tractor Supply Company https://www.tractorsupply.com

    Tractor Supply Official Site — Get Pet Food, Livestock Feed, Work Boots, Trailer Supplies, Lawn & Garden, Tools, & More!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Bobcat, Cat®, Kubota, Toyota, and Tractor Supply captivate with unique propositions. Bobcat emphasizes affordability, Cat® offers enticing financing, Kubota highlights engine efficiency, Toyota showcases spaciousness, and Tractor Supply provides diverse essentials. Each ad strategically targets specific consumer needs.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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