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US Automotive Manufacturers - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
cargurus.com 14.33
toyota.com 4.95
carfax.com 3.61
autonation.com 3.4
honda.com 3.27
lexus.com 3.03
cars.com 2.83
carmax.com 2.71
jeep.com 2.63
subaru.com 2.39
others 56.85

Copyright © Adthena. All rights reserved.

Cargurus.com leads with 14.33% click share, followed by Toyota at 4.95%. ‘Others’ dominate with 56.85%, overshadowing individual competitors.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date cargurus.com toyota.com cars.com subaru.com lexus.com carfax.com carmax.com autonation.com honda.com kia.com
2025/05/01 13.13% 3.56% 2.54% 2.64% 1.98% 6.16% 1.54% 4.48% 1.22% 1.21%
2025/05/02 11.51% 3.07% 2.52% 2.53% 2.39% 7.02% 1.6% 3.83% 1.38% 2.07%
2025/05/03 10.09% 2.7% 3.16% 2.7% 2.37% 5.8% 1.82% 3.88% 1.42% 1.73%
2025/05/04 12.1% 2.95% 2.61% 2.57% 2.46% 4.58% 2.08% 3.8% 1.55% 1.6%
2025/05/05 10.49% 3.08% 3.64% 2.56% 2.52% 3.62% 1.76% 3.11% 1.55% 1.38%
2025/05/06 10.04% 3.46% 4.4% 2.55% 2.15% 3.29% 1.59% 3.77% 1.61% 1.31%
2025/05/07 11.23% 2.51% 5.61% 2.25% 1.94% 3.68% 1.71% 4.43% 1.49% 1.3%
2025/05/08 14.04% 3.67% 4.09% 2.44% 2.3% 3.22% 1.97% 4.1% 1.38% 1.86%
2025/05/09 13.67% 3.21% 2.28% 2.67% 2.18% 2.6% 1.64% 4.78% 1.15% 1.83%
2025/05/10 13.45% 3.67% 2.42% 2.67% 2.27% 2.11% 2.27% 4.14% 1.55% 1.61%
2025/05/11 13.18% 3.36% 1.97% 2.48% 2.55% 2.82% 2.58% 3.95% 1.67% 1.32%
2025/05/12 12.17% 3.62% 1.37% 2.86% 2.5% 2.92% 2.48% 3.2% 1.82% 0.99%
2025/05/13 13.22% 3.5% 1.65% 2.74% 2.44% 2.38% 2.48% 4.17% 1.7% 1.45%
2025/05/14 12.26% 3.83% 2.32% 2.67% 2.01% 2.73% 1.92% 3.47% 1.68% 1.92%
2025/05/15 12.38% 4% 1.8% 2.97% 2.65% 2.04% 2.28% 3.28% 1.75% 1.71%
2025/05/16 12.34% 4.7% 1.18% 2.82% 2.4% 2.47% 2.25% 4.33% 1.52% 1.92%
2025/05/17 13.07% 4.58% 0.95% 2.92% 2.71% 2.63% 2.75% 5.21% 1.33% 1.59%
2025/05/18 12.93% 4.61% 0.76% 2.96% 2.54% 2.6% 2.64% 4.81% 1.55% 1.13%
2025/05/19 11.93% 4.51% 3.13% 2.49% 2.25% 5.67% 2.77% 4.22% 1.41% 1.73%
2025/05/20 11.85% 4.43% 3.16% 2.77% 2.63% 3.44% 3.65% 3.5% 1.67% 1.66%
2025/05/21 11.42% 5.05% 1.89% 2.98% 2.37% 2.03% 2.67% 4.33% 1.8% 1.37%
2025/05/22 12.45% 5.09% 2.34% 2.7% 2.54% 2.71% 2.81% 7.03% 1.51% 1.99%
2025/05/23 11.37% 4.9% 1.82% 2.82% 2.26% 2.82% 2.62% 6.07% 1.5% 2.08%
2025/05/24 12% 5.26% 2.17% 2.54% 2.28% 3.01% 2.52% 5.44% 1.28% 1.8%
2025/05/25 10.41% 4.28% 3.46% 2.55% 2.14% 3.58% 3.04% 6.39% 1.43% 1.06%
2025/05/26 10.47% 4.94% 3.74% 3.1% 2.54% 2.87% 2.65% 5.11% 1.84% 1%
2025/05/27 13.06% 3.16% 3.89% 3.06% 2.5% 4.12% 2.67% 4.74% 1.72% 1.52%
2025/05/28 11.51% 4.5% 3.77% 3.07% 2.59% 2.2% 2.62% 3.24% 1.71% 2.05%
2025/05/29 12.87% 5.56% 3.36% 3.14% 2.44% 2.36% 2.97% 2.57% 2.25% 1.91%
2025/05/30 10.23% 5.89% 2.35% 3.08% 2.33% 2.44% 2.34% 1.77% 2% 1.59%
2025/05/31 9.87% 5.25% 3.85% 3.15% 2.59% 2.53% 2.39% 1.87% 1.61% 1.15%

Copyright © Adthena. All rights reserved.

In May 2025, CarGurus led with fluctuating spend, peaking at 14.04% on May 8. Toyota’s share rose steadily, ending at 5.25%. Cars.com saw a mid-month dip but recovered to 3.85%. Subaru maintained stability, closing at 3.15%. Lexus showed minor fluctuations, finishing at 2.59%. Carfax experienced a decline, ending at 2.53%. CarMax’s share varied, closing at 2.39%. AutoNation peaked mid-month, then dropped to 1.87%. Honda’s share was stable, ending at 1.61%. Kia’s share fluctuated, closing at 1.15%.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1726
2025/05/02 1812
2025/05/03 1796
2025/05/04 1856
2025/05/05 1798
2025/05/06 1843
2025/05/07 1882
2025/05/08 1896
2025/05/09 1835
2025/05/10 1853
2025/05/11 1915
2025/05/12 1878
2025/05/13 1861
2025/05/14 1871
2025/05/15 1879
2025/05/16 1829
2025/05/17 1860
2025/05/18 1850
2025/05/19 1873
2025/05/20 1809
2025/05/21 1806
2025/05/22 1828
2025/05/23 1786
2025/05/24 1844
2025/05/25 1837
2025/05/26 1793
2025/05/27 1733
2025/05/28 1756
2025/05/29 1743
2025/05/30 1688
2025/05/31 1749

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 1,726, peaked at 1,915 mid-month, and concluded at 1,749, showcasing dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
jeep.com 1.22%
toyota.com 0.76%
carmax.com 0.65%
honda.com 0.44%
dodge.com 0.43%
fredhaastoyota.com -0.25%
plazahonda.com -0.26%
chevrolet.com -0.28%
mountainstatestoyota.com -0.34%
cargurus.com -0.85%

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Jeep.com surged with a 1.22% click share increase, while cargurus.com faced a decline of 0.85%.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cargurus.com cars.com toyota.com carmax.com carfax.com autonation.com jeep.com honda.com nissanusa.com lexus.com
2025/05/01 18.14% 3.16% 2.38% 1.74% 6.86% 5.03% 0.45% 0.8% 0.96% 0.98%
2025/05/02 17.1% 3.15% 2.06% 2.04% 7.07% 4.32% 0.61% 0.99% 0.81% 0.97%
2025/05/03 15.11% 3.79% 1.82% 2.06% 7.04% 4.23% 0.47% 1% 0.83% 0.91%
2025/05/04 17.32% 3.08% 1.86% 2.43% 5.38% 4.48% 0.6% 0.95% 0.89% 0.9%
2025/05/05 15.61% 4.4% 1.94% 2.07% 4.21% 3.95% 0.69% 1.06% 0.85% 0.96%
2025/05/06 14.85% 5.39% 2.22% 1.89% 3.98% 4.24% 0.66% 1.12% 0.76% 0.86%
2025/05/07 15.96% 6.42% 1.6% 1.99% 4.22% 4.8% 0.53% 1.02% 0.83% 0.71%
2025/05/08 20.52% 4.44% 2.07% 2.32% 3.76% 4.86% 0.47% 1% 0.78% 0.92%
2025/05/09 20.5% 2.87% 1.94% 2.13% 2.71% 5.07% 0.58% 1.01% 0.97% 0.87%
2025/05/10 20.63% 2.62% 2.17% 2.63% 2.35% 4.39% 0.61% 1.03% 0.79% 0.89%
2025/05/11 19.02% 2.34% 2.21% 3.03% 3.14% 4.54% 0.72% 1.18% 0.79% 1.01%
2025/05/12 17.42% 1.56% 2.29% 2.91% 3.12% 3.72% 0.64% 1.14% 0.73% 0.98%
2025/05/13 19.41% 1.9% 2.25% 3.19% 2.96% 4.39% 0.72% 1.18% 0.86% 1.01%
2025/05/14 19.19% 2.34% 2.63% 2.5% 2.9% 4.15% 0.49% 1.19% 0.91% 0.83%
2025/05/15 20.01% 1.97% 3.01% 2.98% 2.78% 3.99% 0.92% 1.19% 1.09% 1.07%
2025/05/16 18.51% 1.5% 3.43% 3.07% 3% 4.58% 1.02% 0.93% 1.05% 1%
2025/05/17 18.79% 1.15% 3.02% 3.19% 2.95% 5.85% 0.82% 0.93% 1.03% 1.01%
2025/05/18 20.15% 1% 3.32% 3.14% 3.34% 5.54% 1.29% 1.21% 1.27% 1.04%
2025/05/19 17.54% 3.18% 2.72% 3.2% 4.49% 5.26% 0.69% 0.98% 0.92% 0.87%
2025/05/20 18.45% 3.48% 2.93% 4.74% 3.79% 4.7% 0.84% 1.32% 1.18% 1.02%
2025/05/21 16.99% 2.23% 3.02% 3.14% 2.46% 4.71% 0.93% 1.14% 1.01% 0.92%
2025/05/22 18.95% 2.41% 3.3% 3.41% 3.32% 7.75% 1.47% 1.08% 1.12% 0.96%
2025/05/23 17.47% 2.13% 3.62% 3.29% 2.99% 7.24% 1.12% 1.25% 0.87% 0.91%
2025/05/24 19.14% 2.51% 3.45% 3.3% 3.51% 6.2% 1.29% 1.09% 0.86% 0.86%
2025/05/25 16.49% 3.65% 2.98% 3.57% 3.6% 6.92% 1.16% 1.31% 0.97% 0.84%
2025/05/26 15.91% 4.08% 3.1% 3% 3% 5.46% 1.52% 1.26% 1.06% 0.95%
2025/05/27 19.48% 4.4% 2.4% 3.31% 3.73% 5.67% 1.76% 1.31% 0.92% 0.98%
2025/05/28 17.83% 4.14% 3.18% 3.48% 2.84% 3.5% 0.85% 1.21% 1.01% 1.02%
2025/05/29 19.24% 3.97% 3.6% 3.88% 3.01% 2.95% 0.89% 1.93% 0.88% 0.97%
2025/05/30 16.74% 3.04% 4.23% 3.28% 2.7% 2.11% 0.91% 1.54% 1.14% 0.95%
2025/05/31 15.78% 4.74% 3.75% 3.15% 2.92% 2.4% 1.69% 1.47% 1.04% 1.01%

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In May 2025, CarGurus led with fluctuating impressions, peaking mid-month. Cars.com and Toyota saw steady gains, while Carfax and AutoNation experienced volatility. The month ended with CarGurus maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    The Official Honda Site - Build & Price Your New Honda https://automobiles.honda.com › honda › models

    Every Honda Vehicle is Designed and Engineered to Unlock a World of Driving Excitement.

  2. 2
    Hyundai USA https://www.hyundaiusa.com

    Official Site — Shopping For Your Perfect Hyundai Vehicle Has Never Been Easier W/ Hyundai's Click To Buy. Pick...

  3. 3
    Kia® Official Site https://www.kia.com › kia

    View Gallery, Specs and More — Quality & Durability Backed By Our 10-Year/100,000 Miles With Limited Powertrain Warranty. Our...

  4. 4
    Land Rover® USA (Official) https://www.landroverusa.com

    LandRoverUSA.com — Tough On The Road, Easy On The Eyes. Learn More About Land Rover SUVs At LandRoverUSA.com.

  5. 5
    Subaru of America https://www.subaru.com

    The Official Subaru Site — Explore our entire model lineup. From the new Outback to the 2024 Subaru Crosstrek. Visit...

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Honda’s ad emphasizes excitement in driving, while Hyundai simplifies the buying process with “Click To Buy.” Kia highlights durability with a 10-year warranty. Land Rover combines toughness with style, and Subaru showcases its diverse model lineup. Each ad uniquely appeals to different consumer desires.

Frequently Asked Questions

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They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

Innovating in the hybrid cars market with competitive intelligence

Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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