US Automotive Manufacturers - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Manufacturers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Manufacturers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cargurus.com	14.08
carfax.com	4.45
toyota.com	4.19
autonation.com	3.9
honda.com	3.1
lexus.com	2.44
subaru.com	2.33
cars.com	2.19
hyundaiusa.com	1.98
chevrolet.com	1.94
others	59.4

Cargurus.com leads with 14.08% click share, while ‘others’ dominate at 59.4%, overshadowing top brands like Toyota and Honda.

Market Exposure

Share of Spend for the top 10 US Automotive Manufacturers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	cargurus.com	carfax.com	autonation.com	toyota.com	cars.com	subaru.com	kia.com	nissanusa.com	lexus.com	honda.com
2025/04/01	11.4%	3.52%	6.58%	2.87%	2.29%	2.93%	1.3%	1.78%	0.88%	2.07%
2025/04/02	13.2%	0%	6.8%	3.06%	2%	2.52%	1.3%	1.36%	0.91%	1.75%
2025/04/03	12.43%	0%	3.7%	3.27%	2.29%	2.9%	1.69%	1.69%	0.91%	1.52%
2025/04/04	11.54%	0%	4.54%	3.96%	2.45%	2.43%	1.39%	1.84%	1.23%	1.68%
2025/04/05	11.41%	0%	6.15%	3.39%	2.03%	2.54%	1.28%	1.61%	1.04%	1.97%
2025/04/06	11.56%	0%	4.55%	4.01%	2.62%	2.59%	1.24%	2.15%	1.33%	2.46%
2025/04/07	12.92%	2.14%	6.27%	2.91%	1.81%	2.33%	1.15%	1.45%	1.14%	1.64%
2025/04/08	12.27%	2.68%	5.51%	3.51%	2.22%	2.56%	1.85%	1.8%	1.18%	1.58%
2025/04/09	12.68%	4.09%	5.44%	2.72%	1.73%	2.26%	0.94%	1.73%	1.32%	1.14%
2025/04/10	12.57%	3.04%	5.13%	2.38%	2.06%	2.78%	1.33%	1.96%	1.86%	1.64%
2025/04/11	12.68%	4.06%	5.16%	2.98%	1.71%	2.37%	1.98%	1.86%	1.64%	1.38%
2025/04/12	12.24%	4.17%	4.56%	3.03%	1.58%	2.15%	1.56%	1.26%	1.27%	1.44%
2025/04/13	10.23%	2.64%	3.3%	2.53%	1.62%	2.14%	1.66%	1.82%	1.63%	1.5%
2025/04/14	11.16%	3.14%	4.46%	3.43%	1.78%	2.43%	1.81%	1.66%	1.61%	1.63%
2025/04/15	11.77%	2.68%	4.66%	3.22%	1.43%	2.59%	1.7%	1.82%	1.69%	1.97%
2025/04/16	11.34%	4.63%	4.36%	2.45%	1.43%	2.21%	1.56%	1.48%	1.55%	1%
2025/04/17	11.99%	6.07%	4.7%	1.92%	1.63%	1.72%	1.08%	1.24%	0.88%	0.54%
2025/04/18	13.94%	5.74%	3.56%	3.07%	2.32%	1.97%	1.49%	1.69%	1.4%	1.4%
2025/04/19	16.42%	6.4%	2.9%	3.07%	2.27%	1.74%	1.31%	1.42%	1.4%	1.46%
2025/04/20	13.94%	5.88%	2.9%	2.06%	1.26%	2.2%	1.34%	1.6%	1.49%	1.82%
2025/04/21	14.58%	5.67%	4.02%	2.19%	2.2%	1.91%	1.68%	1.43%	1.49%	1.65%
2025/04/22	12.74%	4.55%	4.22%	3.73%	1.98%	2.08%	0.84%	1.33%	1.28%	1.38%
2025/04/23	13%	4.83%	4.77%	2.08%	3.08%	2.07%	1.1%	1.15%	1.58%	1.27%
2025/04/24	14.19%	5%	4.15%	2.44%	2.1%	2.33%	2.07%	1.44%	1.7%	1.56%
2025/04/25	14.64%	4.94%	4.68%	2.5%	2.08%	2.34%	2.05%	1.53%	1.83%	1.53%
2025/04/26	11.62%	4.81%	4.04%	3.94%	1.65%	2.05%	1.19%	1.64%	1.51%	1.51%
2025/04/27	10.56%	4.36%	5%	2.76%	1.89%	2.23%	1.27%	1.6%	1.7%	1.4%
2025/04/28	12.96%	4.47%	4%	2.51%	1.83%	2.5%	1.62%	1.69%	1.79%	1.84%
2025/04/29	11.93%	4.77%	3.81%	3.71%	1.8%	2.42%	1.9%	1.74%	1.66%	1.55%
2025/04/30	11.94%	5.53%	4.27%	2.6%	2.57%	2.39%	1.87%	1.79%	1.69%	1.34%

Cargurus.com led April with fluctuating spend, peaking mid-month. Carfax.com rebounded after a slow start. Autonation.com saw a decline, while Toyota.com maintained stability. The month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for US Automotive Manufacturers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	1843
2025/04/02	1798
2025/04/03	1880
2025/04/04	1961
2025/04/05	1985
2025/04/06	2007
2025/04/07	1943
2025/04/08	1892
2025/04/09	1854
2025/04/10	1857
2025/04/11	1827
2025/04/12	1877
2025/04/13	1902
2025/04/14	1961
2025/04/15	1908
2025/04/16	1900
2025/04/17	1574
2025/04/18	1964
2025/04/19	2025
2025/04/20	1910
2025/04/21	1912
2025/04/22	1928
2025/04/23	1890
2025/04/24	1922
2025/04/25	1890
2025/04/26	2014
2025/04/27	1982
2025/04/28	1904
2025/04/29	1928
2025/04/30	1742

April saw fluctuating advertiser numbers, peaking at 2,025 on April 19. The month concluded with a decline to 1,742.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Manufacturers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
carfax.com	2.75%
cargurus.com	1.48%
vw.com	1.01%
chevrolet.com	0.75%
ford.com	0.61%
continentaltoyota.com	-0.37%
honda.com	-0.47%
mountainstatestoyota.com	-0.5%
oaklawntoyota.com	-0.63%
autonation.com	-0.71%

Carfax.com surged with a 2.75 increase, while autonation.com dropped by 0.71. Cargurus.com rose by 1.48, and vw.com gained 1.01. Ford.com improved by 0.61, contrasting with oaklawntoyota.com’s 0.63 decline.

Campaign Efficiency

US Automotive Manufacturers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cargurus.com	carfax.com	autonation.com	cars.com	toyota.com	carmax.com	honda.com	nissanusa.com	hyundaiusa.com	chevrolet.com
2025/04/01	14.6%	4.35%	7.9%	2.6%	1.77%	1.74%	1.41%	0.88%	0.84%	0.59%
2025/04/02	17.78%	0%	7.07%	2.43%	1.9%	1.8%	1.17%	0.62%	0.96%	0.53%
2025/04/03	17.31%	0%	4.4%	2.86%	2.03%	1.81%	1.13%	0.82%	1.07%	0.64%
2025/04/04	16.28%	0%	5.17%	2.93%	2.65%	1.37%	1.13%	0.9%	1.12%	0.83%
2025/04/05	16.04%	0%	6.87%	2.46%	2.02%	1.48%	1.28%	0.7%	0.98%	0.65%
2025/04/06	16.17%	0%	5.55%	3.22%	2.46%	1.51%	1.46%	0.96%	0.88%	0.75%
2025/04/07	17.03%	2.79%	7.03%	2.39%	1.88%	1.53%	1.15%	0.67%	0.9%	0.73%
2025/04/08	16.24%	3.56%	6.25%	2.66%	2.1%	1.57%	1.05%	0.84%	0.94%	0.67%
2025/04/09	16.41%	4.66%	5.59%	1.91%	1.59%	1.91%	0.87%	0.76%	0.88%	0.59%
2025/04/10	16.48%	3.79%	5.44%	2.32%	1.47%	1.54%	1.13%	0.84%	0.95%	0.58%
2025/04/11	17.28%	4.64%	5.54%	2.13%	1.72%	1.35%	0.98%	0.76%	0.67%	0.76%
2025/04/12	16.18%	5.05%	5.09%	1.96%	1.62%	1.91%	1.03%	0.58%	0.81%	0.46%
2025/04/13	13.88%	3.47%	4%	1.99%	1.63%	1.57%	1.05%	0.85%	0.74%	0.58%
2025/04/14	15.63%	3.85%	5.15%	2.11%	2.06%	1.49%	1.12%	0.75%	0.83%	0.51%
2025/04/15	15.99%	3.33%	5.05%	1.67%	2.09%	1.93%	1.28%	0.78%	0.48%	0.76%
2025/04/16	15.04%	5.44%	5.02%	1.72%	1.55%	2.04%	0.67%	0.69%	0.84%	0.54%
2025/04/17	14.88%	6.59%	5.19%	1.79%	1.07%	1.46%	0.35%	0.55%	0.84%	0.64%
2025/04/18	18.35%	6.64%	4.37%	2.74%	1.99%	0.99%	0.89%	0.7%	0.69%	0.75%
2025/04/19	21.52%	6.85%	3.49%	2.64%	1.96%	1.52%	0.87%	0.65%	0.6%	0.77%
2025/04/20	18.72%	6.39%	3.31%	1.53%	1.46%	1.4%	1.22%	0.83%	0.75%	0.88%
2025/04/21	19.2%	6.24%	4.16%	2.42%	1.51%	1.18%	1.04%	0.67%	0.86%	0.68%
2025/04/22	17.52%	5.44%	4.61%	2.44%	2.53%	1.53%	0.98%	0.68%	0.56%	0.72%
2025/04/23	17.64%	5.31%	5.42%	3.58%	1.41%	1.19%	0.88%	0.57%	0.63%	0.96%
2025/04/24	19.31%	5.42%	4.56%	2.52%	1.65%	1.48%	1.04%	0.74%	1%	0.63%
2025/04/25	19.7%	5.49%	5.38%	2.44%	1.67%	1.24%	0.95%	0.78%	0.91%	0.8%
2025/04/26	16.68%	5.73%	4.98%	2.07%	2.64%	1.5%	0.99%	0.78%	0.71%	0.97%
2025/04/27	14.33%	5.15%	5.67%	2.31%	1.99%	1.37%	0.96%	0.8%	0.71%	0.8%
2025/04/28	17.59%	5.04%	4.43%	2.36%	1.91%	1.31%	1.19%	0.85%	0.99%	1.08%
2025/04/29	16.96%	5.51%	4.67%	2.16%	2.37%	1.46%	1.03%	0.86%	0.7%	0.89%
2025/04/30	16.16%	6.16%	5.12%	3.13%	1.8%	1.18%	0.89%	0.88%	0.87%	0.83%

In April 2025, CarGurus led with fluctuating impressions, peaking mid-month. Carfax rebounded from a slow start, while AutoNation saw a decline. Cars.com and Toyota showed steady growth, ending strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
The Official Honda Site https://automobiles.honda.com › honda
Open to the Possibilities — Discover the Latest Lineup of Honda Models. Customize & Price Yours Today
2
Hyundai USA https://www.hyundaiusa.com
Official Site — Shopping For Your Perfect Hyundai Vehicle Has Never Been Easier W/ Hyundai's Click To Buy. Pick...
3
Land Rover® USA (Official) https://www.landroverusa.com
LandRoverUSA.com — Tough On The Road, Easy On The Eyes. Learn More About Land Rover SUVs At LandRoverUSA.com.
4
Lexus.com - Official site https://www.lexus.com
Browse Lexus Vehicles — Designed to seamlessly blend eye-catching design with exhilarating performance. Dynamic styling...
5
Subaru of America https://www.subaru.com
The Official Subaru Site — Explore our entire model lineup. From the new Outback to the 2024 Subaru Crosstrek. Visit...

In the competitive world of automotive PPC ads, Honda, Hyundai, Land Rover, Lexus, and Subaru captivate audiences with unique propositions. Honda invites customization, Hyundai simplifies buying, Land Rover emphasizes rugged elegance, Lexus blends design with performance, and Subaru showcases its diverse lineup.

Frequently Asked Questions

Why is the US Automotive Manufacturers May 2025 Report useful and how should I use it?

Why is the US Automotive Manufacturers May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the US Automotive Manufacturers May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Automotive Manufacturers May 2025 Report?

The US Automotive Manufacturers May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

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Who is this US Automotive Manufacturers May 2025 Report for?

The US Automotive Manufacturers May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Mazda drives 31% dealer efficiency with Adthena

Mazda are the world’s largest independent car manufacturer which allows them to be reactive and adaptive in the ever changing automotive industry.

They came to Adthena to help monitor a new program for their national dealer network in order to drive efficiencies and protect their brand message in paid search.Read case study

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Starting in 2019, every all-new model that Volvo introduces will be either a fully electric vehicle or a hybrid. That’s an ambitious commitment. With many manufacturers seeking to be the most innovative brand in the industry, Volvo needed to stand out in the highly competitive hybrid car space.Read case study

Volkswagen achieves a 13% increase in brand conversions

When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Share of Clicks for top 10 US Automotive Manufacturers brands

Share of Spend for the top 10 US Automotive Manufacturers brands

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Market Loss & Market Gains for US Automotive Manufacturers

US Automotive Manufacturers Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Automotive Manufacturers

Frequently Asked Questions

Why is the US Automotive Manufacturers May 2025 Report useful and how should I use it?

Why is the US Automotive Manufacturers May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Automotive Manufacturers May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Automotive Manufacturers May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Mazda drives 31% dealer efficiency with Adthena

Innovating in the hybrid cars market with competitive intelligence

Volkswagen achieves a 13% increase in brand conversions

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