Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 28.72 |
| kbb.com | 20.44 |
| enterprise.com | 8.25 |
| cargurus.com | 6.93 |
| cars.com | 4.88 |
| edmunds.com | 4.52 |
| autotrader.com | 4.29 |
| carmax.com | 3.02 |
| truecar.com | 2.05 |
| carfax.com | 1.99 |
| others | 14.91 |
- carvana.com - 28.72%
- kbb.com - 20.44%
- enterprise.com - 8.25%
- cargurus.com - 6.93%
- cars.com - 4.88%
- edmunds.com - 4.52%
- autotrader.com - 4.29%
- carmax.com - 3.02%
- truecar.com - 2.05%
- carfax.com - 1.99%
- others - 14.91%
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In the automotive PPC landscape, Carvana leads with 28.72% click share, followed by KBB at 20.44%. ‘Others’ collectively hold 14.91%, showcasing diverse competition.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | carmax.com | kbb.com | enterprise.com | cars.com | autonation.com | truecar.com | edmunds.com | autotrader.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 19.49% | 10.16% | 6.07% | 8.38% | 4.08% | 4.94% | 2.19% | 5.13% | 2.6% | 3.89% |
| 2025/11/02 | 23.04% | 9.1% | 6.19% | 7.06% | 3.62% | 4.69% | 2.71% | 4.32% | 3.97% | 4.51% |
| 2025/11/03 | 21.18% | 10.59% | 4.21% | 8.29% | 3.04% | 7.12% | 2.4% | 4.95% | 3.54% | 4.7% |
| 2025/11/04 | 26.21% | 9.69% | 3.45% | 7.47% | 4.05% | 4.57% | 3.81% | 4.15% | 2.09% | 3.84% |
| 2025/11/05 | 21.08% | 10.69% | 4.53% | 6.6% | 3.87% | 7.5% | 2.66% | 4.03% | 2.45% | 3.92% |
| 2025/11/06 | 20.45% | 10.18% | 4.25% | 6.15% | 4.95% | 5.01% | 2.38% | 4.72% | 2.97% | 4.38% |
| 2025/11/07 | 31.19% | 9.49% | 5.08% | 5.89% | 3.3% | 5.02% | 2.02% | 3.61% | 1.86% | 3.86% |
| 2025/11/08 | 23.76% | 11.04% | 5.09% | 5.61% | 3.34% | 4.68% | 3.39% | 4.15% | 2.56% | 4.89% |
| 2025/11/09 | 27.04% | 10.29% | 5.72% | 5.6% | 3.26% | 5.37% | 5.47% | 4.37% | 2.01% | 3.95% |
| 2025/11/10 | 23.45% | 10.15% | 5.14% | 7.12% | 3.19% | 5.83% | 2.67% | 5.33% | 2.67% | 4.51% |
| 2025/11/11 | 21.44% | 11.36% | 5.35% | 5.89% | 3.89% | 7.36% | 3.39% | 5.03% | 2.55% | 5.28% |
| 2025/11/12 | 20.63% | 9.26% | 5.86% | 7.06% | 4.15% | 4.39% | 2.86% | 4.92% | 3.45% | 4.04% |
| 2025/11/13 | 26.43% | 10.14% | 5.48% | 5.89% | 3.38% | 4.16% | 2.82% | 3.55% | 2.97% | 3.48% |
| 2025/11/14 | 21.14% | 10.06% | 5.48% | 5.35% | 3.57% | 4.17% | 5.8% | 3.12% | 2.42% | 4.04% |
| 2025/11/15 | 21.73% | 10.35% | 5.19% | 7.65% | 4.25% | 3.91% | 2.55% | 4.41% | 2.82% | 4.89% |
| 2025/11/16 | 16.63% | 11.07% | 5.97% | 10.75% | 5.03% | 4.37% | 3.2% | 4.1% | 3.27% | 4.16% |
| 2025/11/17 | 30.08% | 9.22% | 4.96% | 7.15% | 3.54% | 4.25% | 3.4% | 3.55% | 2.43% | 3.32% |
| 2025/11/18 | 18.94% | 10.77% | 5.22% | 11.29% | 4.89% | 4.34% | 1.84% | 4.46% | 3.17% | 3.98% |
| 2025/11/19 | 22.49% | 10.41% | 6.61% | 8.28% | 3.36% | 4.83% | 1.22% | 3.51% | 2.75% | 3.62% |
| 2025/11/20 | 19.46% | 12.05% | 6.1% | 8.76% | 4.1% | 4.46% | 1.53% | 4.04% | 2.84% | 3.9% |
| 2025/11/21 | 21.81% | 11.54% | 6.16% | 10.63% | 4.69% | 3.97% | 1.54% | 3.31% | 3.14% | 3.67% |
| 2025/11/22 | 20.33% | 10.5% | 7.48% | 8.78% | 3.28% | 3.53% | 3.01% | 3.63% | 3.45% | 4.06% |
| 2025/11/23 | 22.2% | 10.75% | 7.88% | 8.79% | 4.61% | 2.97% | 0.63% | 3.6% | 2.9% | 3.88% |
| 2025/11/24 | 21.8% | 9.18% | 6.25% | 11.91% | 3.8% | 4.37% | 1.53% | 2.87% | 2.63% | 3.74% |
| 2025/11/25 | 24.64% | 10.33% | 7.06% | 7.66% | 4.8% | 4.99% | 0.57% | 3.2% | 3.4% | 3.87% |
| 2025/11/26 | 21% | 11.18% | 6.38% | 9.89% | 3.73% | 4.1% | 1.26% | 3.07% | 2.07% | 3.03% |
| 2025/11/27 | 23.31% | 10.57% | 7.13% | 8% | 5.56% | 2.91% | 1.33% | 2.67% | 1.95% | 2.76% |
| 2025/11/28 | 20.99% | 11.63% | 7.29% | 6.55% | 4.48% | 2.91% | 3.7% | 3.68% | 2.85% | 3.17% |
| 2025/11/29 | 28.19% | 8.37% | 6.75% | 7.38% | 4.06% | 3.24% | 3.97% | 3.05% | 3.19% | 2.88% |
| 2025/11/30 | 23.6% | 10.13% | 7% | 6.5% | 6.21% | 4.58% | 3.29% | 3.27% | 3.23% | 2.95% |
- carvana.com
- cargurus.com
- carmax.com
- kbb.com
- enterprise.com
- cars.com
- autonation.com
- truecar.com
- edmunds.com
- autotrader.com
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Carvana led November with fluctuating spend, peaking at 31.19% on the 7th. Cargurus maintained a steady presence, while Carmax saw a gradual rise. KBB experienced notable spikes mid-month. The month concluded with Carvana still dominant.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 1098 |
| 2025/11/02 | 1137 |
| 2025/11/03 | 1111 |
| 2025/11/04 | 1163 |
| 2025/11/05 | 1150 |
| 2025/11/06 | 1068 |
| 2025/11/07 | 1189 |
| 2025/11/08 | 1178 |
| 2025/11/09 | 1230 |
| 2025/11/10 | 1264 |
| 2025/11/11 | 1159 |
| 2025/11/12 | 1129 |
| 2025/11/13 | 1166 |
| 2025/11/14 | 1145 |
| 2025/11/15 | 1123 |
| 2025/11/16 | 1137 |
| 2025/11/17 | 1074 |
| 2025/11/18 | 1073 |
| 2025/11/19 | 1055 |
| 2025/11/20 | 1064 |
| 2025/11/21 | 1081 |
| 2025/11/22 | 999 |
| 2025/11/23 | 1020 |
| 2025/11/24 | 1107 |
| 2025/11/25 | 1107 |
| 2025/11/26 | 1052 |
| 2025/11/27 | 1072 |
| 2025/11/28 | 1036 |
| 2025/11/29 | 1052 |
| 2025/11/30 | 1067 |
Copyright © Adthena. All rights reserved.
November saw a dynamic shift in distinct advertisers, peaking at 1,264 on the 10th, before gradually declining to 1,067 by month’s end.
