Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 47.91 |
| kbb.com | 11.06 |
| enterprise.com | 7.4 |
| cargurus.com | 5.88 |
| cars.com | 4.15 |
| autotrader.com | 3.91 |
| carmax.com | 2.3 |
| carfax.com | 1.58 |
| edmunds.com | 1.41 |
| iaai.com | 1.3 |
| others | 13.1 |
- carvana.com - 47.91%
- kbb.com - 11.06%
- enterprise.com - 7.4%
- cargurus.com - 5.88%
- cars.com - 4.15%
- autotrader.com - 3.91%
- carmax.com - 2.3%
- carfax.com - 1.58%
- edmunds.com - 1.41%
- iaai.com - 1.3%
- others - 13.1%
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Carvana dominates with 47.91% click share, overshadowing others like KBB at 11.06%. ‘Others’ collectively hold 13.1%, highlighting diverse competition.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | carmax.com | cars.com | autotrader.com | enterprise.com | kbb.com | carfax.com | driveway.com | edmunds.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 36.65% | 8.81% | 5.84% | 5.32% | 2.03% | 6.53% | 3.09% | 1.37% | 1.71% | 1.32% |
| 2026/10/02 | 38.29% | 9.34% | 6.38% | 6.31% | 2.39% | 5.98% | 2.34% | 0.99% | 1.39% | 1.29% |
| 2026/10/03 | 31.29% | 8.58% | 6.83% | 6.28% | 2.31% | 4.26% | 4.63% | 1.33% | 2.41% | 1.85% |
| 2026/10/04 | 32.6% | 10.23% | 6.68% | 6.9% | 2.25% | 6% | 4.06% | 1.28% | 1.5% | 2.42% |
| 2026/10/05 | 26.42% | 9.87% | 5.79% | 7.57% | 2.99% | 6.01% | 5.41% | 1.75% | 1.35% | 2.84% |
| 2026/10/06 | 30.55% | 9.99% | 6.69% | 5.63% | 3.52% | 7.66% | 4.72% | 1.83% | 1.96% | 2.21% |
| 2026/10/07 | 35.47% | 9.36% | 5.75% | 5.43% | 3.43% | 5.47% | 4.97% | 1.23% | 1.91% | 1.52% |
| 2026/10/08 | 31.06% | 9.7% | 7.07% | 5.66% | 4.33% | 4.08% | 4.91% | 2.67% | 2.36% | 1.95% |
| 2026/10/09 | 27.32% | 10.31% | 8.39% | 5.86% | 4.84% | 6.11% | 4.17% | 2.35% | 2.68% | 1.97% |
| 2026/10/10 | 29.03% | 8.99% | 7.16% | 5.2% | 4.42% | 4.59% | 4.47% | 2.53% | 1.44% | 2.04% |
| 2026/10/11 | 25.86% | 11.47% | 7.87% | 6.07% | 5.11% | 5.88% | 3.92% | 2.46% | 2.79% | 2.66% |
| 2026/10/12 | 24.33% | 9.92% | 7.36% | 6.99% | 5.51% | 6.33% | 3.86% | 2.13% | 1.92% | 1.67% |
| 2026/10/13 | 25.04% | 11.95% | 7.6% | 6% | 4.97% | 5.97% | 2.99% | 2.28% | 2.21% | 2.13% |
| 2026/10/14 | 27.29% | 9.27% | 6.99% | 6.46% | 5.38% | 4.94% | 3.87% | 1.87% | 1.75% | 1.22% |
| 2026/10/15 | 30.28% | 9.47% | 6.56% | 5.79% | 3.4% | 4.1% | 3.2% | 1.4% | 2.84% | 1% |
| 2026/10/16 | 40.18% | 9.77% | 6.65% | 6.56% | 3.37% | 2.14% | 2.97% | 1.17% | 1.83% | 0.68% |
| 2026/10/17 | 30.38% | 11.1% | 8.9% | 6.17% | 4.26% | 4.84% | 3.68% | 1.19% | 2.03% | 0.78% |
| 2026/10/18 | 39.34% | 8.99% | 6.79% | 5.59% | 3.3% | 4.47% | 2.87% | 1.32% | 2.35% | 0.86% |
| 2026/10/19 | 31.78% | 11.84% | 7.26% | 6.06% | 4.14% | 4.75% | 3.61% | 1.66% | 2.39% | 1.28% |
| 2026/10/20 | 33.81% | 9.6% | 7.24% | 6.08% | 3.48% | 3.83% | 2.73% | 1.67% | 2.5% | 1.09% |
| 2026/10/21 | 33.96% | 11.31% | 6.89% | 5.15% | 4.88% | 4.78% | 2.99% | 1.6% | 2.63% | 1.21% |
| 2026/10/22 | 27.08% | 10.1% | 7.75% | 7.86% | 4.97% | 6.91% | 3.17% | 1.29% | 2.23% | 0.95% |
| 2026/10/23 | 29.17% | 11.1% | 7.25% | 5.83% | 5.06% | 4.79% | 2.88% | 2.57% | 2.31% | 0.66% |
| 2026/10/24 | 32.76% | 9.63% | 7.44% | 4.05% | 3.41% | 5.3% | 4.47% | 1.93% | 2.03% | 2.41% |
| 2026/10/25 | 28.35% | 8.85% | 8.24% | 4.04% | 3.52% | 5.43% | 4.41% | 1.54% | 1.81% | 2.48% |
| 2026/10/26 | 27.17% | 10.99% | 7.46% | 4.27% | 3.84% | 4.03% | 5.14% | 1.99% | 1.73% | 1.24% |
| 2026/10/27 | 24.53% | 10.11% | 8.23% | 4.46% | 5.33% | 3.68% | 3.9% | 2.18% | 1.81% | 1.44% |
| 2026/10/28 | 36.17% | 9.05% | 7.22% | 3.32% | 4.61% | 4.4% | 2.57% | 1.56% | 1.94% | 1.39% |
| 2026/10/29 | 31.23% | 9.19% | 7.51% | 3.39% | 3.55% | 5.59% | 3.58% | 2.33% | 1.67% | 1.87% |
| 2026/10/30 | 37.3% | 7.94% | 7.62% | 3.01% | 3.1% | 3.55% | 2.93% | 2.28% | 1.92% | 1.56% |
| 2026/10/31 | 42.85% | 8.98% | 6.09% | 3.47% | 3.26% | 3.07% | 2.85% | 2.83% | 1.3% | 1.17% |
- carvana.com
- cargurus.com
- carmax.com
- cars.com
- autotrader.com
- enterprise.com
- kbb.com
- carfax.com
- driveway.com
- edmunds.com
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Carvana led October with fluctuating spend, peaking at 42.85%. Cargurus and Carmax followed, showing steady trends. Cars.com and Autotrader saw varied shifts, while Enterprise and KBB maintained moderate shares.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 907 |
| 2026/10/02 | 922 |
| 2026/10/03 | 891 |
| 2026/10/04 | 948 |
| 2026/10/05 | 898 |
| 2026/10/06 | 917 |
| 2026/10/07 | 899 |
| 2026/10/08 | 1030 |
| 2026/10/09 | 1052 |
| 2026/10/10 | 1021 |
| 2026/10/11 | 1016 |
| 2026/10/12 | 1032 |
| 2026/10/13 | 1101 |
| 2026/10/14 | 1113 |
| 2026/10/15 | 1122 |
| 2026/10/16 | 1147 |
| 2026/10/17 | 1129 |
| 2026/10/18 | 1141 |
| 2026/10/19 | 1143 |
| 2026/10/20 | 1153 |
| 2026/10/21 | 1139 |
| 2026/10/22 | 1198 |
| 2026/10/23 | 1146 |
| 2026/10/24 | 1165 |
| 2026/10/25 | 1215 |
| 2026/10/26 | 1177 |
| 2026/10/27 | 1310 |
| 2026/10/28 | 1373 |
| 2026/10/29 | 1276 |
| 2026/10/30 | 1242 |
| 2026/10/31 | 1144 |
Copyright © Adthena. All rights reserved.
October saw a dynamic rise in distinct advertisers, starting at 907 and peaking at 1,373 on the 28th, before closing at 1,144.
