Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 32.95 |
| kbb.com | 23.31 |
| enterprise.com | 9.65 |
| cargurus.com | 4.68 |
| cars.com | 4.65 |
| carmax.com | 4.24 |
| autotrader.com | 3.54 |
| edmunds.com | 2.6 |
| carfax.com | 1.44 |
| turo.com | 1.07 |
| others | 11.87 |
- carvana.com - 32.95%
- kbb.com - 23.31%
- enterprise.com - 9.65%
- cargurus.com - 4.68%
- cars.com - 4.65%
- carmax.com - 4.24%
- autotrader.com - 3.54%
- edmunds.com - 2.6%
- carfax.com - 1.44%
- turo.com - 1.07%
- others - 11.87%
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In the competitive landscape of Google PPC, Carvana leads with 32.95% click share, followed by KBB at 23.31%. Enterprise captures 9.65%, while ‘others’ collectively hold 11.87%.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | kbb.com | cargurus.com | carvana.com | carmax.com | enterprise.com | edmunds.com | cars.com | autotrader.com | truecar.com | driveway.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 4.94% | 9.79% | 21.06% | 13.11% | 8.14% | 1.88% | 4.46% | 2.34% | 1.6% | 3.15% |
| 2026/05/02 | 6.84% | 10.8% | 26.84% | 11.77% | 7.39% | 2.03% | 4% | 2.09% | 2.35% | 2.35% |
| 2026/05/03 | 8.43% | 11.32% | 20.87% | 11.73% | 8.76% | 2.44% | 3.81% | 2.17% | 1.84% | 1.96% |
| 2026/05/04 | 8.45% | 9.46% | 21.67% | 12.12% | 7.08% | 2.81% | 3.62% | 2.37% | 1.75% | 3.02% |
| 2026/05/05 | 8.12% | 11.18% | 18% | 11.45% | 7.2% | 2.88% | 5.43% | 3.08% | 2.46% | 2.86% |
| 2026/05/06 | 6.02% | 7.09% | 36.84% | 9.5% | 5.13% | 2.06% | 3.89% | 2.3% | 1.89% | 1.86% |
| 2026/05/07 | 4.98% | 8.1% | 25.61% | 10.78% | 5.59% | 2.2% | 5.24% | 3% | 2.29% | 2.76% |
| 2026/05/08 | 6.73% | 7.82% | 19.32% | 12.3% | 7.48% | 2.03% | 5.16% | 2.9% | 2.1% | 3.24% |
| 2026/05/09 | 7.55% | 9.78% | 18.52% | 11.41% | 10.02% | 1.93% | 4.82% | 3.42% | 2.31% | 2.65% |
| 2026/05/10 | 8.6% | 9.25% | 18.88% | 11.03% | 7.32% | 1.91% | 4.3% | 3.71% | 1.77% | 5.76% |
| 2026/05/11 | 5.1% | 10.12% | 31.17% | 10.17% | 4.59% | 2.18% | 5.97% | 5.91% | 1.32% | 1.79% |
| 2026/05/12 | 6.86% | 8.99% | 27.34% | 12.16% | 4.21% | 2.61% | 6.51% | 5.1% | 0.92% | 1.48% |
| 2026/05/13 | 4.54% | 8.93% | 26.49% | 11.54% | 7.92% | 2.44% | 4.92% | 2.57% | 1.17% | 2.89% |
| 2026/05/14 | 11.3% | 7.56% | 15.84% | 11.16% | 9.99% | 3.05% | 4.59% | 2.91% | 1.91% | 3.83% |
| 2026/05/15 | 6.68% | 7.8% | 19.27% | 12.27% | 7.44% | 2.01% | 5.14% | 2.89% | 2.09% | 3.23% |
| 2026/05/16 | 9.62% | 7.3% | 17.44% | 13.31% | 9.81% | 3.37% | 5.22% | 3.16% | 2.12% | 3% |
| 2026/05/17 | 7.47% | 9.63% | 18.42% | 12.15% | 8.62% | 3.76% | 4.44% | 2.83% | 2.33% | 3.52% |
| 2026/05/18 | 8.53% | 8.59% | 17.99% | 12.08% | 8.67% | 3.22% | 4.69% | 2.08% | 2.08% | 3.61% |
| 2026/05/19 | 6.5% | 9.22% | 17.41% | 13.39% | 8.57% | 2.73% | 4.72% | 2.21% | 3.33% | 2.55% |
| 2026/05/20 | 7.07% | 9.98% | 16.16% | 12.61% | 8.75% | 3.52% | 4.58% | 2.54% | 2.41% | 2.48% |
| 2026/05/21 | 11.76% | 11.17% | 13.54% | 10.76% | 9.4% | 3.67% | 3.99% | 3.16% | 2.64% | 2.59% |
| 2026/05/22 | 10.69% | 11.79% | 13.7% | 10.78% | 7.14% | 4.59% | 3.83% | 3.66% | 2.16% | 2.57% |
| 2026/05/23 | 10.15% | 9.45% | 15.52% | 10.85% | 9.38% | 6.17% | 3.72% | 4.06% | 2.06% | 1.72% |
| 2026/05/24 | 10.85% | 9.38% | 16.36% | 11.17% | 6.61% | 4.99% | 3.71% | 3.77% | 1.96% | 2.92% |
| 2026/05/25 | 10.02% | 11.55% | 12.96% | 10.36% | 9.69% | 4.35% | 3.69% | 3.43% | 1.73% | 2.83% |
| 2026/05/26 | 10.68% | 11.05% | 14.9% | 10.64% | 9.64% | 5.16% | 4.24% | 3.59% | 1.61% | 1.37% |
| 2026/05/27 | 11.24% | 10.16% | 16.51% | 11.12% | 7.91% | 5.1% | 4.48% | 3.48% | 1.45% | 1.41% |
| 2026/05/28 | 10.62% | 10.47% | 18.12% | 10.84% | 6.49% | 4.25% | 3.79% | 2.98% | 2.65% | 1.72% |
| 2026/05/29 | 11.08% | 10.23% | 16.13% | 11.56% | 7.75% | 3.85% | 5.06% | 3.08% | 2.36% | 1.63% |
| 2026/05/30 | 11.56% | 10.56% | 13.82% | 10.42% | 9.97% | 4.47% | 4.73% | 4.02% | 2.61% | 1.69% |
| 2026/05/31 | 12.22% | 11.99% | 11.78% | 11.25% | 8.78% | 5.13% | 4.9% | 2.83% | 2.34% | 2.18% |
- kbb.com
- cargurus.com
- carvana.com
- carmax.com
- enterprise.com
- edmunds.com
- cars.com
- autotrader.com
- truecar.com
- driveway.com
Copyright © Adthena. All rights reserved.
Carvana led May’s PPC spend, peaking early at 36.84%. KBB and CarGurus showed steady growth, while Edmunds and TrueCar remained low. The month ended with Carvana at 11.78%.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 713 |
| 2026/05/02 | 678 |
| 2026/05/03 | 761 |
| 2026/05/04 | 778 |
| 2026/05/05 | 731 |
| 2026/05/06 | 741 |
| 2026/05/07 | 796 |
| 2026/05/08 | 751 |
| 2026/05/09 | 676 |
| 2026/05/10 | 744 |
| 2026/05/11 | 1109 |
| 2026/05/12 | 1144 |
| 2026/05/13 | 712 |
| 2026/05/14 | 612 |
| 2026/05/15 | 751 |
| 2026/05/16 | 553 |
| 2026/05/17 | 578 |
| 2026/05/18 | 565 |
| 2026/05/19 | 502 |
| 2026/05/20 | 541 |
| 2026/05/21 | 599 |
| 2026/05/22 | 564 |
| 2026/05/23 | 559 |
| 2026/05/24 | 604 |
| 2026/05/25 | 633 |
| 2026/05/26 | 656 |
| 2026/05/27 | 625 |
| 2026/05/28 | 583 |
| 2026/05/29 | 622 |
| 2026/05/30 | 612 |
| 2026/05/31 | 619 |
Copyright © Adthena. All rights reserved.
May began with 713 advertisers, peaking at 1,144 on May 12. A decline followed, reaching 502 on May 19. The month concluded with 619 advertisers, reflecting a dynamic fluctuation.
