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US Automotive Online Car Retailers - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Car Retailers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Online Car Retailers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
carvana.com 30.83
kbb.com 13.08
enterprise.com 9.84
cargurus.com 7.78
cars.com 5.01
autotrader.com 4.79
edmunds.com 3.13
carmax.com 2.54
turo.com 1.99
carfax.com 1.98
others 19.03

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Carvana.com leads with 30.83% click share, followed by others at 19.03%. KBB.com holds 13.08%, while Enterprise.com captures 9.84%. Cargurus.com, Cars.com, and Autotrader.com trail behind.

Market Exposure

Share of Spend for the top 10 US Automotive Online Car Retailers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date carvana.com cargurus.com carmax.com enterprise.com autotrader.com cars.com edmunds.com kbb.com driveway.com autonation.com
2025/04/01 19.41% 8.36% 7.7% 13.91% 3.09% 4.57% 3.4% 2.81% 3.33% 3.79%
2025/04/02 20.91% 9.64% 5.92% 12.03% 2.55% 4.76% 3.61% 4.14% 3.44% 3.24%
2025/04/03 21.51% 8.8% 6.22% 5.36% 1.14% 3.99% 3.97% 3.92% 3.78% 6.64%
2025/04/04 16.67% 9.2% 6.38% 12.5% 1.6% 4.64% 4.29% 3.33% 3.38% 3.44%
2025/04/05 18.22% 7.48% 5.67% 14.92% 3.64% 5.33% 4.9% 4.27% 2.6% 3.04%
2025/04/06 19.25% 8.59% 7.14% 8.31% 3.34% 5.08% 4.48% 5.14% 3.01% 3.61%
2025/04/07 18.54% 8.84% 5.58% 10.98% 1.87% 4.91% 2.88% 9.48% 2.84% 3.21%
2025/04/08 19.09% 9.35% 5.98% 12.21% 2.2% 4.86% 3.48% 4.22% 2.08% 2.95%
2025/04/09 25.43% 8.55% 4.58% 8.38% 3.45% 3.69% 3.63% 2.31% 2.06% 4.96%
2025/04/10 23.96% 10.26% 5.15% 8.06% 2.34% 4.38% 3.3% 3.5% 3.47% 2.61%
2025/04/11 25.35% 8.33% 5.64% 7.03% 2.84% 4.1% 2.81% 5.58% 3.01% 2.23%
2025/04/12 27.13% 8.64% 5.56% 9.32% 1.98% 4.85% 4.31% 3.06% 2.77% 1.22%
2025/04/13 22.23% 7.78% 7.63% 10.59% 1.66% 4.56% 4.73% 3.99% 2.55% 2.84%
2025/04/14 18.42% 9.24% 5.73% 15.63% 2.83% 3.98% 3.18% 3.87% 2.11% 2.96%
2025/04/15 19.65% 6.93% 4.66% 16.44% 2.33% 4.67% 2.75% 9.92% 1.87% 1.35%
2025/04/16 24.9% 10.13% 6.18% 4.33% 3.09% 3.3% 4.46% 3.67% 4.33% 3.12%
2025/04/17 22.32% 6.78% 1.84% 16.14% 3.86% 3.55% 2.16% 16% 0.5% 1.71%
2025/04/18 15.95% 9.2% 5.36% 8.63% 2.99% 4.75% 3.93% 8.8% 2.99% 2.95%
2025/04/19 16.03% 11.39% 5.8% 9.68% 2.69% 3.61% 4.25% 6.49% 2.82% 2.62%
2025/04/20 18.02% 12.54% 7.45% 8.94% 3.72% 3.32% 3.58% 2.57% 2.92% 3.8%
2025/04/21 20.35% 13.8% 7.33% 9.47% 3.67% 3.83% 3.16% 1.54% 2.28% 2.63%
2025/04/22 18.73% 11.79% 6.8% 2.31% 3.94% 5.24% 4.2% 5.99% 3.66% 3.6%
2025/04/23 18.52% 12.62% 5.4% 6.36% 3.71% 4.89% 4.25% 3.47% 3.39% 2.61%
2025/04/24 15.95% 11.41% 6.24% 13.5% 3.97% 3.28% 3.35% 2.81% 3.21% 3.31%
2025/04/25 17.85% 10.47% 6.76% 4.81% 3.51% 6% 4.59% 9.23% 4.21% 3.22%
2025/04/26 13.98% 8.3% 5.5% 12.47% 3.58% 3.34% 3.85% 12.22% 2.75% 2.98%
2025/04/27 17.09% 10.49% 6.35% 11.77% 3.29% 5.26% 4.27% 3.45% 3.34% 2.89%
2025/04/28 16.83% 10.17% 7.37% 11.82% 3.7% 3.72% 3.91% 6.9% 2.83% 2.52%
2025/04/29 15.09% 9.36% 5.32% 11.84% 3.42% 3.71% 3.8% 7.62% 3.07% 3.67%
2025/04/30 18.94% 10.37% 7.95% 5.81% 5.35% 5.12% 4.23% 4.07% 3.86% 1.93%

Copyright © Adthena. All rights reserved.

Carvana led April with fluctuating spend, peaking mid-month. Cargurus steadily climbed, while Carmax saw a late surge. Enterprise’s spend was volatile, ending lower. Autotrader and Cars.com showed consistent growth. Edmunds and KBB had varied trends, finishing strong. Driveway and Autonation had modest fluctuations.

Market Exposure

Competitor Count for US Automotive Online Car Retailers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 953
2025/04/02 921
2025/04/03 946
2025/04/04 1076
2025/04/05 1073
2025/04/06 1092
2025/04/07 1035
2025/04/08 1060
2025/04/09 1007
2025/04/10 1027
2025/04/11 913
2025/04/12 964
2025/04/13 1030
2025/04/14 1071
2025/04/15 1029
2025/04/16 1073
2025/04/17 933
2025/04/18 1104
2025/04/19 1181
2025/04/20 1013
2025/04/21 1080
2025/04/22 1087
2025/04/23 1023
2025/04/24 1052
2025/04/25 1026
2025/04/26 1138
2025/04/27 1046
2025/04/28 1036
2025/04/29 1024
2025/04/30 985

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 1,181 on April 19. The month concluded with 985 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Online Car Retailers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
kbb.com 3.17%
autotrader.com 1.85%
cargurus.com 1.17%
enterprise.com 1.1%
carfax.com 0.85%
carbravo.com -0.12%
1aauto.com -0.13%
boattrader.com -0.18%
turo.com -1.85%
carvana.com -7.42%

Copyright © Adthena. All rights reserved.

Carvana.com saw a significant drop of 7.42%, while kbb.com surged by 3.17%. Autotrader.com gained 1.85%, and cargurus.com increased by 1.17%.

Campaign Efficiency

US Automotive Online Car Retailers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date carvana.com cargurus.com carmax.com autotrader.com cars.com driveway.com kbb.com edmunds.com autonation.com enterprise.com
2025/04/01 21% 11.61% 8.71% 4.23% 4.65% 3.41% 3.78% 3.57% 5.21% 5.23%
2025/04/02 23.67% 13.57% 6.48% 3.3% 4.51% 4.12% 4.36% 2.5% 4.46% 3.38%
2025/04/03 21.36% 11.44% 5.6% 1.14% 4.29% 3.95% 4.44% 4.18% 7.85% 2.12%
2025/04/04 17.84% 12.94% 6.66% 2.04% 4.52% 3.9% 3.97% 4.06% 4.18% 4.14%
2025/04/05 20.77% 11.33% 5.57% 4.71% 4.96% 2.27% 4.67% 4.83% 3.73% 4.87%
2025/04/06 19.94% 11.71% 6.84% 4.28% 4.78% 3.25% 6.38% 5.15% 5.13% 3.04%
2025/04/07 21.32% 13.19% 5.6% 2.54% 5% 3.27% 6.25% 2.66% 4.48% 3.38%
2025/04/08 21.06% 13.18% 6.01% 2.73% 4.46% 1.96% 4.55% 3.84% 3.6% 4.91%
2025/04/09 27.13% 11.84% 4.23% 4.37% 3.51% 1.95% 2.24% 2.59% 6.54% 2.48%
2025/04/10 26.17% 14.22% 4.67% 3.01% 4.07% 3.65% 3.74% 3.13% 3.4% 2.49%
2025/04/11 28.81% 11.46% 5.23% 3.75% 3.69% 3.31% 3.36% 1.35% 2.79% 2.34%
2025/04/12 30.93% 11.76% 5.17% 2.48% 4.37% 2.59% 2.59% 3.3% 1.31% 3.91%
2025/04/13 24.91% 11.19% 6.94% 1.93% 4.39% 2.94% 4.45% 4.1% 3.68% 3.17%
2025/04/14 21.59% 13.25% 5.4% 3.8% 4.21% 2.24% 3.97% 2.73% 3.65% 5.04%
2025/04/15 24.97% 11.14% 4.55% 3.29% 4.29% 2.11% 7.45% 2.61% 1.76% 5.54%
2025/04/16 24.83% 11.96% 5.8% 3.59% 3.38% 4.69% 4.91% 3.99% 3.44% 1.77%
2025/04/17 24.9% 10.71% 1.27% 5.03% 3.28% 0.54% 9.22% 2.84% 2.09% 6.2%
2025/04/18 16.78% 12.33% 5.16% 3.85% 4.69% 3.56% 7.15% 4.66% 3.55% 3.67%
2025/04/19 15.61% 15.72% 5.81% 3.15% 3.75% 2.94% 5.52% 5.13% 3.23% 4.23%
2025/04/20 18.7% 16.39% 6.93% 4.68% 3.29% 2.85% 4% 4% 4.56% 3.01%
2025/04/21 21.35% 17.89% 7.59% 4.4% 3.69% 2.17% 1.35% 1.85% 2.97% 3.82%
2025/04/22 17.94% 15.01% 6.61% 4.55% 4.85% 3.44% 5.21% 3.43% 4.29% 1.14%
2025/04/23 18.16% 16.6% 4.58% 4.7% 4.89% 3.35% 3.28% 2.77% 3.12% 2.8%
2025/04/24 16.47% 15.53% 6.57% 5.25% 3.6% 3.57% 2.6% 2.19% 4.36% 4.97%
2025/04/25 17.85% 13.64% 6.84% 4.3% 4.5% 4.91% 6.18% 3.37% 4.04% 2.17%
2025/04/26 15.14% 11.69% 5.66% 4.76% 3.72% 3.12% 8.49% 3.94% 4.45% 4.63%
2025/04/27 17.91% 14.49% 6.4% 4.3% 4.87% 3.62% 3.98% 3.73% 3.81% 4.62%
2025/04/28 17.72% 14.65% 7.73% 4.85% 4.02% 3.5% 6.56% 3.83% 3.29% 4.4%
2025/04/29 15.76% 13.03% 5.51% 4.49% 3.94% 3.65% 5.92% 3.44% 4.76% 4.5%
2025/04/30 19.29% 13.36% 8.1% 6.75% 5.37% 4.6% 4.48% 2.94% 2.15% 2.04%

Copyright © Adthena. All rights reserved.

In April 2025, Carvana’s impression share fluctuated, peaking mid-month at 30.93% before declining. CarGurus saw a steady rise, ending at 13.36%. CarMax and AutoTrader experienced moderate fluctuations, while KBB and Edmunds had varied trends. Enterprise’s share was inconsistent, finishing at 2.04%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Online Car Retailers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find A Used Car You'll Love | Upfront Prices, Zero Haggle https://www.carmax.com

    Today's the day you find your next set of wheels. Visit carmax.com to get started. Find it...

  2. 2
    Cars.com https://www.cars.com

    Used Cars for Sale — Inspire Your Next Journey With the Perfect Car. Choose From 2M+ Listings and Hit the Road. Choose From Thousands of Listings - Find the...

  3. 3
    Carvana® Official Site https://www.carvana.com

    Used Cars Online — See Why More Than 2 Million Happy Customers Have Purchased And Sold Cars With Carvana®.

  4. 4
    Enterprise Rent-A-Car® https://www.enterprise.com

    Enterprise Official Site — Reserve a car directly with Enterprise® today to save time & money on your trip. Book now!

  5. 5
    Official Kelley Blue Book Site - Find Your Car's Book Value https://www.kbb.com

    Kelley Blue Book® Empowering You in the Car Market. From Values To Service & Repair Guide

Copyright © Adthena. All rights reserved.

In the competitive world of online car retail, CarMax leads with a no-haggle promise, enticing buyers with transparency. Cars.com inspires journeys with vast listings, while Carvana highlights customer satisfaction. Enterprise focuses on convenience, and Kelley Blue Book empowers with trusted valuations.

Frequently Asked Questions

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When Volkswagen sought to expand its search coverage by shifting budget from brand to generic terms, they unknowingly risked losing valuable lower-funnel customers.

A sudden drop in market share triggered an immediate response using Adthena's market intelligence.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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