Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 42.25 |
| kbb.com | 13.9 |
| enterprise.com | 6.19 |
| cargurus.com | 5.94 |
| carmax.com | 5.1 |
| cars.com | 4.84 |
| autotrader.com | 4.4 |
| edmunds.com | 3.09 |
| carfax.com | 2.7 |
| campingworld.com | 1.32 |
| others | 10.27 |
- carvana.com - 42.25%
- kbb.com - 13.9%
- enterprise.com - 6.19%
- cargurus.com - 5.94%
- carmax.com - 5.1%
- cars.com - 4.84%
- autotrader.com - 4.4%
- edmunds.com - 3.09%
- carfax.com - 2.7%
- campingworld.com - 1.32%
- others - 10.27%
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Carvana dominates with 42.25% click share, followed by KBB at 13.9%. Others collectively hold 10.27%, while Enterprise captures 6.19%.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | carmax.com | cargurus.com | kbb.com | enterprise.com | cars.com | edmunds.com | autotrader.com | carfax.com | campingworld.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 20.2% | 11.33% | 10.79% | 9.38% | 4.61% | 5.9% | 3.11% | 5.57% | 3.39% | 1.78% |
| 2026/06/02 | 20.58% | 10.32% | 10.41% | 7.33% | 5.13% | 6.66% | 2.88% | 5.13% | 3.81% | 2.04% |
| 2026/06/03 | 22.84% | 11.3% | 9.71% | 8.33% | 5.13% | 6.58% | 3.77% | 4.75% | 3.28% | 1.9% |
| 2026/06/04 | 16.81% | 10.9% | 11.36% | 8.26% | 5.23% | 5.57% | 3.24% | 6.06% | 3.6% | 2.54% |
| 2026/06/05 | 22.2% | 9.28% | 10.6% | 9.39% | 4.25% | 6.05% | 3.51% | 5.78% | 3.14% | 1.72% |
| 2026/06/06 | 29.76% | 10.82% | 9.95% | 5.93% | 4.26% | 5.33% | 2.86% | 4.95% | 2.86% | 1.82% |
| 2026/06/07 | 26.35% | 11.28% | 10.76% | 6.49% | 4.45% | 6.06% | 3.25% | 4.96% | 3.07% | 1.49% |
| 2026/06/08 | 21.4% | 9.2% | 10.84% | 6.5% | 5.19% | 5.71% | 2.73% | 4.06% | 3.1% | 2.78% |
| 2026/06/09 | 23.88% | 9.99% | 11.57% | 6.41% | 4.61% | 7.43% | 2.48% | 4.78% | 3.43% | 2.27% |
| 2026/06/10 | 18.97% | 10.1% | 11.6% | 6.55% | 4.01% | 6.01% | 3.23% | 6.24% | 3.71% | 2.73% |
| 2026/06/11 | 22.76% | 10.87% | 10.88% | 6.79% | 3.63% | 6.31% | 3.04% | 6.1% | 3.65% | 2.23% |
| 2026/06/12 | 31.84% | 10.07% | 10.64% | 5.83% | 3.04% | 6.21% | 1.38% | 5.2% | 3.15% | 2.11% |
| 2026/06/13 | 26.61% | 9.89% | 11.19% | 6.7% | 3.96% | 6.63% | 2.02% | 4.81% | 3.35% | 1.77% |
| 2026/06/14 | 23.04% | 10.33% | 10.41% | 6.36% | 5.36% | 5.04% | 3.01% | 4.16% | 3.31% | 2.96% |
| 2026/06/15 | 26.07% | 11.14% | 10.17% | 5.37% | 3.85% | 6.64% | 1.76% | 4.72% | 3.47% | 2.32% |
| 2026/06/16 | 26.84% | 11.1% | 9.92% | 3.33% | 4.13% | 6.39% | 2.18% | 6.06% | 3.38% | 1.81% |
| 2026/06/17 | 24.73% | 10.74% | 11.42% | 6.34% | 4.35% | 6.21% | 2.38% | 5.47% | 3.46% | 1.78% |
| 2026/06/18 | 25.95% | 11% | 10.73% | 5.1% | 4.02% | 7.46% | 1.69% | 5.98% | 3.48% | 1.95% |
| 2026/06/19 | 27.45% | 10.6% | 9.7% | 4.16% | 3.46% | 7.01% | 1.81% | 5.53% | 4.03% | 2.09% |
| 2026/06/20 | 19.24% | 9.53% | 9.41% | 8.1% | 7.56% | 6.27% | 4.06% | 2.82% | 2.11% | 0.72% |
| 2026/06/21 | 21.16% | 11.55% | 9.2% | 8.67% | 6.25% | 5.58% | 5.14% | 2.26% | 2.38% | 0.66% |
| 2026/06/22 | 21.74% | 11% | 8.99% | 8.41% | 6.04% | 5.8% | 4.02% | 1.88% | 2.7% | 0.49% |
| 2026/06/23 | 20.11% | 11.21% | 9.37% | 8.89% | 5.82% | 5.77% | 2.68% | 2.75% | 1.74% | 0.44% |
| 2026/06/24 | 19.01% | 11.92% | 7.66% | 7.66% | 5.08% | 6.06% | 3.46% | 2.97% | 2.79% | 2.48% |
| 2026/06/25 | 21.18% | 11.22% | 8.48% | 7.77% | 5.06% | 7.17% | 3.2% | 2.35% | 2.41% | 2.12% |
| 2026/06/26 | 22.1% | 11.9% | 8.32% | 5.5% | 5.81% | 8.47% | 2.37% | 2.44% | 2.09% | 0.67% |
| 2026/06/27 | 20.22% | 11.81% | 6.56% | 8.77% | 6.76% | 6.08% | 2.72% | 2.19% | 1.88% | 2.29% |
| 2026/06/28 | 21.81% | 11.82% | 9.61% | 6.35% | 5.74% | 6.64% | 4.72% | 2.51% | 2.04% | 0.31% |
| 2026/06/29 | 19.27% | 9.17% | 8.6% | 8.23% | 6.33% | 5.57% | 5.63% | 3.16% | 1.64% | 0.78% |
| 2026/06/30 | 15.8% | 14.73% | 8.89% | 7.73% | 7.72% | 5.41% | 3.5% | 2.63% | 1.36% | 1.32% |
- carvana.com
- carmax.com
- cargurus.com
- kbb.com
- enterprise.com
- cars.com
- edmunds.com
- autotrader.com
- carfax.com
- campingworld.com
Copyright © Adthena. All rights reserved.
Carvana’s PPC spend peaked mid-month at 31.84%, while Carmax ended strong at 14.73%. Cargurus saw a decline, finishing at 8.89%. KBB fluctuated, closing at 7.73%. Enterprise rose to 7.72%, and Cars.com dipped to 5.41%. Edmunds and Autotrader had modest gains, while Carfax and Campingworld saw declines, ending at 1.36% and 1.32%, respectively.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 1200 |
| 2026/06/02 | 1087 |
| 2026/06/03 | 1229 |
| 2026/06/04 | 1322 |
| 2026/06/05 | 1312 |
| 2026/06/06 | 1270 |
| 2026/06/07 | 1353 |
| 2026/06/08 | 1184 |
| 2026/06/09 | 1158 |
| 2026/06/10 | 1254 |
| 2026/06/11 | 1239 |
| 2026/06/12 | 1216 |
| 2026/06/13 | 1261 |
| 2026/06/14 | 1144 |
| 2026/06/15 | 1169 |
| 2026/06/16 | 1332 |
| 2026/06/17 | 1330 |
| 2026/06/18 | 1302 |
| 2026/06/19 | 1353 |
| 2026/06/20 | 726 |
| 2026/06/21 | 708 |
| 2026/06/22 | 658 |
| 2026/06/23 | 696 |
| 2026/06/24 | 744 |
| 2026/06/25 | 709 |
| 2026/06/26 | 686 |
| 2026/06/27 | 684 |
| 2026/06/28 | 654 |
| 2026/06/29 | 668 |
| 2026/06/30 | 612 |
Copyright © Adthena. All rights reserved.
June began with a robust 1,200 advertisers, peaking at 1,353 mid-month. However, a sharp decline followed, ending at 612.
