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US Automotive Online Car Retailers - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Online Car Retailers category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Automotive Online Car Retailers brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
carvana.com 29.61
enterprise.com 11.94
kbb.com 10.45
cargurus.com 6.92
cars.com 5.61
autotrader.com 4.79
campingworld.com 3.88
carmax.com 2.76
edmunds.com 2.74
truecar.com 2.07
others 19.23

Copyright © Adthena. All rights reserved.

Carvana leads with 29.61% click share, followed by Enterprise at 11.94%. Others collectively hold 19.23%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Automotive Online Car Retailers brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date carvana.com cargurus.com enterprise.com carmax.com kbb.com cars.com driveway.com edmunds.com truecar.com campingworld.com
2025/05/01 15.66% 8.87% 14.59% 7.82% 3.83% 3.25% 2.91% 3.56% 3.42% 2.38%
2025/05/02 16.59% 10.01% 13.8% 6.4% 2.97% 3.93% 4.06% 3.36% 3.8% 3.4%
2025/05/03 15.45% 9.13% 13.24% 6.08% 1.8% 4.87% 3.81% 3.57% 3.27% 5.87%
2025/05/04 16.53% 8.5% 11.31% 6.54% 3.92% 5.24% 5.08% 3.55% 2.86% 5.96%
2025/05/05 15.76% 8.34% 11.9% 6.25% 7.81% 4.18% 3.6% 4.12% 3.15% 4.36%
2025/05/06 15.84% 7.75% 15.41% 4.49% 7.41% 5.27% 3.39% 3.99% 2.64% 3.18%
2025/05/07 16.32% 8.19% 10.36% 5.88% 2.83% 5.16% 3.7% 3.41% 3.61% 3.83%
2025/05/08 14.91% 9.34% 6.72% 6.14% 7.95% 5.02% 3.63% 3.49% 3.47% 4.05%
2025/05/09 14.86% 9.22% 12.41% 6.02% 3.06% 3.61% 5.58% 3.2% 3.23% 6.45%
2025/05/10 15.73% 8.34% 10.19% 7.17% 8.17% 3.87% 5.71% 2.82% 3.19% 5.43%
2025/05/11 17.1% 7.59% 9.08% 5.96% 7.59% 4.63% 3.28% 3.37% 3.37% 2.85%
2025/05/12 17.98% 7.45% 14.95% 5% 4.63% 4.2% 3.74% 3.7% 3.52% 1.82%
2025/05/13 15.33% 8.67% 9.9% 5.42% 10.92% 4.46% 2.89% 3.81% 3.63% 2.85%
2025/05/14 13.87% 7.75% 11.78% 5.89% 9.61% 4.15% 2.52% 3.4% 3.14% 3.46%
2025/05/15 16.7% 8.32% 12.66% 5.84% 6.48% 3.12% 2.69% 3.88% 3.44% 4.2%
2025/05/16 16.73% 6.9% 10.99% 6.91% 5.78% 2.81% 3.4% 3.18% 3.87% 4.27%
2025/05/17 16.66% 7.57% 9.51% 6.97% 5.4% 2.9% 3.5% 2.97% 4.34% 6.04%
2025/05/18 15.18% 7.67% 18.22% 5.72% 3.37% 3.07% 2.71% 2.51% 4.12% 3.57%
2025/05/19 14.57% 9.05% 12.16% 5.15% 9.83% 4.51% 1.97% 3.3% 3.32% 3.24%
2025/05/20 16.2% 7.97% 13.26% 4.58% 6.11% 4.53% 3.37% 2.34% 3.93% 4.75%
2025/05/21 17.56% 8.52% 15.29% 4.96% 3.13% 4.02% 2.69% 2.38% 3.29% 3.94%
2025/05/22 18.76% 9.5% 10.56% 5.9% 3.38% 4.25% 2.27% 2.13% 3.96% 4.84%
2025/05/23 16.42% 12.37% 12.51% 6.44% 2.16% 4.29% 1.22% 2.13% 3.68% 2.37%
2025/05/24 19.38% 9.87% 10.71% 5.99% 3.86% 3.89% 2.88% 2.63% 3.61% 3.9%
2025/05/25 20.26% 9.44% 5.17% 6.43% 3.64% 4.62% 3.24% 2.52% 4.23% 3.27%
2025/05/26 19.31% 10.58% 12.86% 6.14% 3.41% 5.1% 3.39% 2.39% 3.5% 2.42%
2025/05/27 20.71% 12.58% 13.3% 4.64% 3.63% 4.02% 3.08% 2.98% 3.28% 2.31%
2025/05/28 16.97% 12.36% 16.33% 5.47% 4.9% 4.02% 2.6% 3% 2.19% 1.31%
2025/05/29 18.81% 11.37% 12.77% 5.73% 8.8% 5.79% 2.19% 3.19% 2.72% 2.37%
2025/05/30 19.19% 9.1% 16.9% 5.56% 5.24% 3.98% 3.62% 3.5% 2.61% 1.27%
2025/05/31 20.03% 10.25% 9.3% 6.64% 5.37% 5.15% 4.13% 3.51% 2.22% 1.02%

Copyright © Adthena. All rights reserved.

Carvana’s PPC spend surged in May, peaking at 20.71% on the 27th. Cargurus and Enterprise showed fluctuating trends, while Carmax remained steady. KBB and Cars.com had moderate increases, with Truecar and Campingworld experiencing declines.

Market Exposure

Competitor Count for US Automotive Online Car Retailers

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 933
2025/05/02 997
2025/05/03 986
2025/05/04 1055
2025/05/05 1007
2025/05/06 1100
2025/05/07 1160
2025/05/08 1147
2025/05/09 1045
2025/05/10 1068
2025/05/11 1139
2025/05/12 1079
2025/05/13 1128
2025/05/14 1147
2025/05/15 1144
2025/05/16 1071
2025/05/17 1077
2025/05/18 1097
2025/05/19 1094
2025/05/20 1045
2025/05/21 1055
2025/05/22 1029
2025/05/23 995
2025/05/24 1038
2025/05/25 1006
2025/05/26 968
2025/05/27 1003
2025/05/28 987
2025/05/29 979
2025/05/30 946
2025/05/31 903

Copyright © Adthena. All rights reserved.

May began with 933 advertisers, peaking at 1,160 on the 7th. A decline followed, ending the month at 903.

Campaign Efficiency

Market Loss & Market Gains for US Automotive Online Car Retailers

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
carvana.com 4.2%
enterprise.com 1.89%
cargurus.com 0.66%
autonation.com 0.35%
turo.com 0.3%
driveway.com -0.37%
edmunds.com -0.47%
campingworld.com -0.98%
autotrader.com -2.31%
kbb.com -3.01%

Copyright © Adthena. All rights reserved.

Carvana surged with a 4.20% click share increase, while kbb.com dropped by 3.01%. Enterprise gained 1.89%, contrasting autotrader.com’s 2.31% decline.

Campaign Efficiency

US Automotive Online Car Retailers Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date carvana.com cargurus.com carmax.com cars.com driveway.com autonation.com kbb.com enterprise.com autotrader.com campingworld.com
2025/05/01 17.28% 12.74% 8.88% 3.73% 3.81% 2.26% 2.72% 6.21% 4.97% 3.64%
2025/05/02 18.82% 13.83% 7.8% 4.14% 5.28% 3.04% 2.3% 4.38% 4.74% 4.49%
2025/05/03 15.87% 11.85% 6.59% 5% 4.66% 3.16% 1.35% 4.58% 5.99% 7.76%
2025/05/04 16.65% 12.39% 6.96% 5.2% 6.28% 4.55% 2.37% 4.08% 5.43% 7.67%
2025/05/05 17.27% 12.29% 7.87% 5.24% 4.55% 3.17% 4.95% 3.95% 4.3% 6.25%
2025/05/06 17.66% 11.51% 4.85% 6.03% 4.19% 2.9% 5.03% 5.42% 5.62% 4.34%
2025/05/07 16.62% 11.58% 6.81% 5.86% 4.11% 3.28% 2.2% 3.47% 5.18% 4.79%
2025/05/08 15.94% 12.82% 7.17% 5.2% 3.98% 2.17% 5.5% 2.26% 4.61% 5.3%
2025/05/09 15.66% 13.44% 6.86% 4.03% 6.77% 3.41% 1.93% 4.47% 4.32% 9.49%
2025/05/10 17.03% 12.31% 8.68% 4.35% 7.39% 1.67% 4.7% 3.1% 4.92% 7.23%
2025/05/11 17.41% 10.88% 6.46% 4.64% 3.96% 2.63% 6.2% 2.97% 7.52% 3.69%
2025/05/12 19.06% 10.99% 5.78% 4.38% 4.72% 3.99% 3.62% 5.41% 3.83% 2.19%
2025/05/13 16.95% 12.28% 6.97% 4.73% 3.98% 2.82% 6.86% 3.49% 5% 3.4%
2025/05/14 14.03% 12.35% 6.88% 4.44% 2.81% 2.47% 6.36% 4.35% 6.35% 4.36%
2025/05/15 18.9% 11.94% 6.98% 3.5% 3.74% 3.38% 4.56% 4.23% 5.02% 5.66%
2025/05/16 17.69% 10.06% 8.26% 3.04% 4.55% 6.09% 3.56% 4.07% 4.56% 5.4%
2025/05/17 17.88% 11.02% 7.39% 3.1% 4.84% 2.59% 4.15% 3.11% 5.22% 7.98%
2025/05/18 17.7% 11.67% 6.47% 3.09% 3.3% 2.99% 2.69% 7.2% 4.85% 4.62%
2025/05/19 16.32% 13.27% 6.53% 5.01% 2.58% 5.42% 5.93% 5% 3.9% 4.71%
2025/05/20 17.38% 11.21% 5.25% 5.24% 4.56% 5.66% 4.12% 4.92% 3.34% 6.62%
2025/05/21 18.67% 11.64% 5.69% 4.47% 3.64% 4.79% 2.11% 5.46% 2.93% 5.66%
2025/05/22 19.85% 12.46% 6.77% 4.38% 2.83% 3.88% 2.28% 4% 2.89% 6.26%
2025/05/23 17.5% 16.62% 7.43% 4.82% 0.93% 4.87% 1.7% 4.54% 4.12% 3.15%
2025/05/24 20.58% 13.52% 5.86% 4.57% 3.16% 5.73% 2.83% 3.45% 2.89% 5.26%
2025/05/25 19.14% 12.94% 6.5% 5% 3.63% 5.76% 2.64% 1.65% 3.37% 4.34%
2025/05/26 22.07% 15.47% 7.48% 5.49% 4.28% 3.03% 2.87% 4.44% 2.26% 3.43%
2025/05/27 22.06% 17.49% 5.5% 5.42% 4.01% 2.71% 3.01% 4.8% 2.32% 3.72%
2025/05/28 18.73% 16.95% 6.47% 4.68% 3.59% 4.82% 3.57% 5.68% 2.01% 1.78%
2025/05/29 20.75% 15.94% 6.59% 6.93% 2.76% 3.01% 5.08% 4.83% 2.01% 3.54%
2025/05/30 21.92% 14.04% 6.65% 4.85% 4.66% 3.1% 3.58% 6.41% 2.14% 2.01%
2025/05/31 22.32% 12.88% 7.89% 5.51% 5.23% 3.59% 3.4% 3.32% 2.08% 1.38%

Copyright © Adthena. All rights reserved.

Carvana’s impression share surged in May, peaking at 22.32% on the 31st. Cargurus and Carmax showed fluctuations, while Cars.com and Driveway.com had modest gains. Autonation and KBB.com remained steady, with Enterprise.com and Autotrader.com experiencing slight declines. Campingworld.com ended the month with a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Automotive Online Car Retailers

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find Used Cars For Sale | Upfront Prices, Zero Haggle https://www.carmax.com

    Today's the day you find your next set of wheels. Visit carmax.com to get started. Find it...

  2. 2
    Cars.com https://www.cars.com

    Official Cars.com Site — Inspire Your Next Journey With the Perfect Car. Choose From 2M+ Listings and Hit the Road

  3. 3
    Carvana® Official Site https://www.carvana.com

    Buy, Sell, Or Trade Your Car — See Why More Than 2 Million Happy Customers Have Purchased And Sold Cars With Carvana®.

  4. 4
    Enterprise Rent-A-Car® | Enterprise Official Site https://www.enterprise.com

    Reserve a car directly with Enterprise® today to save time & money on your trip. Book now!

  5. 5
    Official Kelley Blue Book Site https://www.kbb.com

    Find Your Car's Book Value — Kelley Blue Book® Empowering You in the Car Market. From Values To Service & Repair Guide

Copyright © Adthena. All rights reserved.

In the competitive world of online car retail, CarMax leads with a no-haggle promise, enticing buyers with transparency. Cars.com inspires journeys with over 2 million listings, while Carvana highlights customer satisfaction in buying and selling. Enterprise focuses on convenience, and Kelley Blue Book empowers with trusted car valuations.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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