Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 54.4 |
| kbb.com | 13.07 |
| enterprise.com | 9.62 |
| cars.com | 4.06 |
| cargurus.com | 3.09 |
| autotrader.com | 1.81 |
| carmax.com | 1.62 |
| edmunds.com | 1.22 |
| carfax.com | 1.04 |
| truecar.com | 0.71 |
| others | 9.36 |
- carvana.com - 54.4%
- kbb.com - 13.07%
- enterprise.com - 9.62%
- cars.com - 4.06%
- cargurus.com - 3.09%
- autotrader.com - 1.81%
- carmax.com - 1.62%
- edmunds.com - 1.22%
- carfax.com - 1.04%
- truecar.com - 0.71%
- others - 9.36%
Copyright © Adthena. All rights reserved.
Carvana dominates with 54.4% click share, followed by KBB at 13.07%. Enterprise and others hold 9.62% and 9.36%, respectively.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | enterprise.com | kbb.com | carmax.com | cargurus.com | edmunds.com | cars.com | autotrader.com | truecar.com | cruiseamerica.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 33.43% | 7% | 7.16% | 5.92% | 6.94% | 4.14% | 4.69% | 2.09% | 1.89% | 1.98% |
| 2026/08/02 | 35.78% | 5.48% | 5% | 8.89% | 6.57% | 3.42% | 3.72% | 2.22% | 1.86% | 1.98% |
| 2026/08/03 | 38.45% | 5.76% | 4.76% | 7.11% | 6.4% | 2.61% | 4.15% | 1.71% | 2.71% | 1.92% |
| 2026/08/04 | 25.59% | 9.08% | 6.62% | 6.94% | 7.11% | 2.83% | 3.9% | 2.65% | 2.28% | 2.25% |
| 2026/08/05 | 28.78% | 7.52% | 7.87% | 6.12% | 7.36% | 2.53% | 5.32% | 1.99% | 2.54% | 3.34% |
| 2026/08/06 | 32.61% | 9.42% | 10.72% | 6.77% | 5.65% | 2.87% | 4.11% | 1.76% | 1.87% | 2.34% |
| 2026/08/07 | 32.9% | 5.26% | 7.39% | 9.46% | 4.98% | 2.8% | 3.64% | 1.41% | 3.84% | 1.37% |
| 2026/08/08 | 45.35% | 5.98% | 3.53% | 7.07% | 3.17% | 1.77% | 3.46% | 1.2% | 1.27% | 2.41% |
| 2026/08/09 | 34.3% | 10.06% | 7.41% | 4.31% | 5.75% | 1.95% | 3.82% | 1.7% | 2.41% | 1.93% |
| 2026/08/10 | 41.85% | 5.6% | 6.37% | 4.8% | 4.87% | 1.95% | 4.6% | 2.34% | 1.52% | 1.1% |
| 2026/08/11 | 40.56% | 7.62% | 8.27% | 4.55% | 6.5% | 2.03% | 5% | 1.98% | 1.13% | 2.16% |
| 2026/08/12 | 42.08% | 8.19% | 7.41% | 3.76% | 6.12% | 1.76% | 5.19% | 1.5% | 1.45% | 1.27% |
| 2026/08/13 | 43.55% | 7.17% | 7.27% | 3% | 5.74% | 1.82% | 3.95% | 1.68% | 1.49% | 1.33% |
| 2026/08/14 | 44.09% | 6.65% | 6.52% | 4.55% | 6.7% | 1.4% | 6.27% | 1.77% | 1.81% | 1.37% |
| 2026/08/15 | 38.19% | 8.41% | 10.46% | 5.16% | 5.67% | 2.56% | 4.56% | 1.63% | 1.39% | 0.93% |
| 2026/08/16 | 31.26% | 7.81% | 8.05% | 5.69% | 7.83% | 2.33% | 5.17% | 1.79% | 1.26% | 3.01% |
| 2026/08/17 | 42.5% | 7.16% | 8.2% | 4.8% | 4.54% | 2.34% | 3.25% | 1.43% | 0.96% | 2.7% |
| 2026/08/18 | 42.57% | 5.96% | 6.85% | 4.08% | 4.64% | 1.46% | 7.76% | 1.76% | 1.1% | 0.93% |
| 2026/08/19 | 44.05% | 7.95% | 5.6% | 5.28% | 4.74% | 1.74% | 5.82% | 1.53% | 2.08% | 0.44% |
| 2026/08/20 | 38.58% | 7.92% | 7.85% | 5.47% | 4.67% | 2.88% | 6% | 2.04% | 1.45% | 1.38% |
| 2026/08/21 | 35.01% | 6.66% | 6.77% | 5.94% | 5.63% | 2.04% | 6.58% | 2.2% | 1.72% | 2.71% |
| 2026/08/22 | 33.24% | 6.34% | 7.5% | 7.9% | 5.33% | 3.45% | 7.24% | 2.36% | 2.23% | 2.01% |
| 2026/08/23 | 30.5% | 7.04% | 7.55% | 7.33% | 6.16% | 2.17% | 6.14% | 1.97% | 2.26% | 2.12% |
| 2026/08/24 | 33.64% | 8.5% | 7.06% | 6.71% | 5.53% | 1.76% | 6.25% | 2% | 2.21% | 2.28% |
| 2026/08/25 | 30.89% | 7.09% | 6.77% | 6.21% | 6.12% | 1.98% | 8.05% | 2.25% | 1.58% | 2.6% |
| 2026/08/26 | 37.76% | 6.14% | 7.06% | 5.77% | 4.13% | 2.01% | 8.1% | 2.19% | 1.59% | 1.89% |
| 2026/08/27 | 44.56% | 6.68% | 6.19% | 5.91% | 3.89% | 1.48% | 4.61% | 2.15% | 1.99% | 1.34% |
| 2026/08/28 | 35.95% | 6.92% | 5.59% | 6.92% | 4.64% | 3.04% | 5.02% | 2.15% | 1.82% | 1.49% |
| 2026/08/29 | 28.94% | 9.48% | 7.5% | 7.35% | 4.92% | 2.49% | 4.61% | 2.81% | 1.55% | 2.19% |
| 2026/08/30 | 26.09% | 8.42% | 8.15% | 7.55% | 3.81% | 3.53% | 7.23% | 2.75% | 1.84% | 1.99% |
| 2026/08/31 | 25.23% | 9.49% | 9.06% | 7.9% | 4.88% | 4.86% | 4.29% | 2.58% | 1.98% | 1.42% |
- carvana.com
- enterprise.com
- kbb.com
- carmax.com
- cargurus.com
- edmunds.com
- cars.com
- autotrader.com
- truecar.com
- cruiseamerica.com
Copyright © Adthena. All rights reserved.
Carvana’s PPC spend peaked mid-August at 45.35%, then declined to 25.23% by month’s end. Enterprise and KBB showed steady fluctuations, while Carmax and Cargurus had moderate variations. Edmunds and Autotrader remained stable.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 746 |
| 2026/08/02 | 783 |
| 2026/08/03 | 649 |
| 2026/08/04 | 784 |
| 2026/08/05 | 683 |
| 2026/08/06 | 606 |
| 2026/08/07 | 537 |
| 2026/08/08 | 525 |
| 2026/08/09 | 613 |
| 2026/08/10 | 734 |
| 2026/08/11 | 693 |
| 2026/08/12 | 718 |
| 2026/08/13 | 655 |
| 2026/08/14 | 681 |
| 2026/08/15 | 677 |
| 2026/08/16 | 690 |
| 2026/08/17 | 642 |
| 2026/08/18 | 625 |
| 2026/08/19 | 616 |
| 2026/08/20 | 654 |
| 2026/08/21 | 656 |
| 2026/08/22 | 695 |
| 2026/08/23 | 707 |
| 2026/08/24 | 693 |
| 2026/08/25 | 684 |
| 2026/08/26 | 680 |
| 2026/08/27 | 686 |
| 2026/08/28 | 728 |
| 2026/08/29 | 678 |
| 2026/08/30 | 680 |
| 2026/08/31 | 664 |
Copyright © Adthena. All rights reserved.
August began with 746 advertisers, peaking at 784 on the 4th. A mid-month dip to 525 on the 8th was followed by a steady rise, ending at 664.
