Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 52.78 |
| enterprise.com | 9.36 |
| kbb.com | 8.8 |
| cars.com | 3.96 |
| cargurus.com | 3.79 |
| autotrader.com | 2.02 |
| carmax.com | 1.66 |
| edmunds.com | 1.45 |
| turo.com | 1.37 |
| iaai.com | 1.3 |
| others | 13.51 |
- carvana.com - 52.78%
- enterprise.com - 9.36%
- kbb.com - 8.8%
- cars.com - 3.96%
- cargurus.com - 3.79%
- autotrader.com - 2.02%
- carmax.com - 1.66%
- edmunds.com - 1.45%
- turo.com - 1.37%
- iaai.com - 1.3%
- others - 13.51%
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Carvana dominates with 52.78% click share, followed by Enterprise at 9.36%. Others collectively hold 13.51%, showcasing diverse competition.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | enterprise.com | carmax.com | cars.com | kbb.com | edmunds.com | autotrader.com | turo.com | sixt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 44.64% | 2.97% | 7.21% | 5.16% | 5.19% | 6.11% | 2.76% | 1.15% | 0.28% | 1.02% |
| 2026/09/02 | 49.01% | 3.74% | 7.02% | 4.87% | 3.84% | 4.24% | 1.75% | 1.81% | 0.37% | 0.98% |
| 2026/09/03 | 52.61% | 4.27% | 5.54% | 4.38% | 2.99% | 3.65% | 1.46% | 1.56% | 1.54% | 1.11% |
| 2026/09/04 | 41.7% | 4.9% | 7.29% | 5.37% | 3.78% | 3.67% | 1.52% | 1.5% | 3.41% | 2.25% |
| 2026/09/05 | 36.14% | 5.03% | 5.65% | 5.67% | 3.72% | 4.88% | 3.03% | 1.53% | 3.19% | 3.4% |
| 2026/09/06 | 35.49% | 5.18% | 6.28% | 6.42% | 3.34% | 4.76% | 3.63% | 1.4% | 3.01% | 2.29% |
| 2026/09/07 | 37.62% | 4.44% | 8.54% | 5.89% | 3.73% | 4.6% | 2.46% | 1.07% | 2.75% | 2.06% |
| 2026/09/08 | 38.24% | 4.48% | 9.26% | 6.03% | 3.07% | 4.97% | 2.17% | 1.32% | 2.94% | 1.93% |
| 2026/09/09 | 31.68% | 5.56% | 8.29% | 6.95% | 4.78% | 5.12% | 2.5% | 1.45% | 2.29% | 1.08% |
| 2026/09/10 | 27.74% | 5.53% | 7.72% | 6.45% | 4.85% | 4.86% | 2.46% | 1.45% | 2.48% | 1.92% |
| 2026/09/11 | 21.71% | 6.07% | 10.25% | 7.39% | 5.66% | 5.34% | 3.5% | 2.11% | 1.97% | 3.06% |
| 2026/09/12 | 33.21% | 6.48% | 7.54% | 4.67% | 4.95% | 5.66% | 2.15% | 2.1% | 0.44% | 2.21% |
| 2026/09/13 | 29.2% | 6.1% | 8.79% | 4.94% | 5.49% | 4.58% | 2.78% | 2.9% | 0.36% | 1.61% |
| 2026/09/14 | 28.58% | 5.8% | 12% | 4.01% | 6.17% | 6.14% | 3.12% | 2.65% | 0.25% | 1.77% |
| 2026/09/15 | 34.56% | 7.75% | 8.75% | 4.56% | 5.17% | 4.66% | 2.82% | 1.87% | 1.61% | 2.38% |
| 2026/09/16 | 32.06% | 5.21% | 7.47% | 6.3% | 4.69% | 4.72% | 2.19% | 1.88% | 1.96% | 1.61% |
| 2026/09/17 | 23.44% | 7.16% | 8.95% | 6.33% | 5.12% | 4.4% | 2.4% | 2.66% | 1.34% | 2.64% |
| 2026/09/18 | 27.15% | 6.76% | 10.63% | 5.64% | 5.95% | 3.71% | 2.55% | 2.15% | 1.17% | 3.82% |
| 2026/09/19 | 30.5% | 6.1% | 9.12% | 4.69% | 5.81% | 3.52% | 2.59% | 2.15% | 1.17% | 3.62% |
| 2026/09/20 | 33.11% | 6.52% | 8.04% | 5.32% | 7.35% | 3.68% | 2.32% | 1.3% | 0.36% | 1.52% |
| 2026/09/21 | 36.28% | 7.56% | 7.43% | 4.23% | 4.23% | 3.1% | 2.4% | 1.6% | 0.47% | 2.1% |
| 2026/09/22 | 37.33% | 7.7% | 8.7% | 4.51% | 5.04% | 2.95% | 1.94% | 1.34% | 1.25% | 1.42% |
| 2026/09/23 | 41% | 4.68% | 5.84% | 5.26% | 3.9% | 3.12% | 1.6% | 1.31% | 0.45% | 2.51% |
| 2026/09/24 | 35.97% | 7.04% | 8.22% | 4.64% | 4.03% | 3.05% | 1.54% | 2.13% | 0.49% | 1.79% |
| 2026/09/25 | 36.72% | 7.79% | 7.45% | 5.12% | 4.4% | 3% | 1.93% | 1.69% | 0.71% | 1.25% |
| 2026/09/26 | 48.81% | 6.23% | 3.39% | 4.54% | 3.56% | 2.89% | 2.07% | 1.77% | 1.67% | 1.03% |
| 2026/09/27 | 40.15% | 8.49% | 7.16% | 5.08% | 3.99% | 3.05% | 1.33% | 1.83% | 1.92% | 1.11% |
| 2026/09/28 | 35.84% | 7.44% | 10.28% | 4.41% | 4.5% | 3.71% | 1.2% | 1.94% | 1.71% | 0.99% |
| 2026/09/29 | 39.5% | 6.78% | 8.38% | 4.04% | 5.26% | 4.12% | 2.39% | 1.88% | 0.63% | 1.99% |
| 2026/09/30 | 34.78% | 9.01% | 6.12% | 6% | 5.3% | 3.27% | 2.64% | 2.03% | 1.77% | 1.38% |
- carvana.com
- cargurus.com
- enterprise.com
- carmax.com
- cars.com
- kbb.com
- edmunds.com
- autotrader.com
- turo.com
- sixt.com
Copyright © Adthena. All rights reserved.
Carvana’s spend share fluctuated, peaking early at 52.61% before declining. Cargurus rose steadily, ending at 9.01%. Enterprise saw a mid-month peak, closing at 6.12%. Carmax and Cars.com showed minor variations. KBB’s share decreased, while Edmunds and Autotrader remained stable. Turo and Sixt had sporadic increases.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 650 |
| 2026/09/02 | 841 |
| 2026/09/03 | 877 |
| 2026/09/04 | 901 |
| 2026/09/05 | 905 |
| 2026/09/06 | 911 |
| 2026/09/07 | 930 |
| 2026/09/08 | 853 |
| 2026/09/09 | 902 |
| 2026/09/10 | 879 |
| 2026/09/11 | 836 |
| 2026/09/12 | 849 |
| 2026/09/13 | 895 |
| 2026/09/14 | 842 |
| 2026/09/15 | 944 |
| 2026/09/16 | 976 |
| 2026/09/17 | 952 |
| 2026/09/18 | 912 |
| 2026/09/19 | 896 |
| 2026/09/20 | 912 |
| 2026/09/21 | 909 |
| 2026/09/22 | 869 |
| 2026/09/23 | 797 |
| 2026/09/24 | 1070 |
| 2026/09/25 | 938 |
| 2026/09/26 | 899 |
| 2026/09/27 | 941 |
| 2026/09/28 | 903 |
| 2026/09/29 | 933 |
| 2026/09/30 | 903 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 650 and peaking at 1,070 on the 24th. The month concluded with 903 advertisers, reflecting a significant increase.
