Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 53.76 |
| kbb.com | 10.01 |
| enterprise.com | 6.7 |
| cargurus.com | 4.67 |
| cars.com | 4.36 |
| autotrader.com | 2.68 |
| carmax.com | 2.53 |
| edmunds.com | 1.89 |
| carfax.com | 1.66 |
| truecar.com | 1.08 |
| others | 10.66 |
- carvana.com - 53.76%
- kbb.com - 10.01%
- enterprise.com - 6.7%
- cargurus.com - 4.67%
- cars.com - 4.36%
- autotrader.com - 2.68%
- carmax.com - 2.53%
- edmunds.com - 1.89%
- carfax.com - 1.66%
- truecar.com - 1.08%
- others - 10.66%
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Carvana dominates with 53.76% click share, overshadowing others like KBB at 10.01% and Enterprise at 6.7%. Others collectively hold 10.66%.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | carmax.com | cars.com | enterprise.com | kbb.com | edmunds.com | truecar.com | autotrader.com | driveway.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 21.11% | 5.75% | 10.8% | 4.65% | 4.89% | 8.14% | 4.25% | 2.46% | 3.65% | 2.22% |
| 2026/07/02 | 19.49% | 7.17% | 9.17% | 8.51% | 4.35% | 8.43% | 4.03% | 2.1% | 4.1% | 2.2% |
| 2026/07/03 | 24.5% | 8.92% | 9.66% | 4.64% | 4.4% | 7.73% | 4.18% | 3.13% | 4.14% | 2.82% |
| 2026/07/04 | 21.25% | 6.86% | 9.73% | 3.42% | 6.16% | 6.76% | 3.05% | 2.91% | 2.56% | 3.1% |
| 2026/07/05 | 21.39% | 5.89% | 12.01% | 3.45% | 4.74% | 6.15% | 3.08% | 2.69% | 3.69% | 3.3% |
| 2026/07/06 | 23.41% | 7.99% | 8.17% | 3.56% | 7.52% | 6.36% | 3.91% | 2.85% | 2.52% | 3.18% |
| 2026/07/07 | 26.19% | 9.33% | 8.41% | 3.17% | 4.91% | 7.31% | 4.71% | 1.67% | 2.7% | 3.58% |
| 2026/07/08 | 27.68% | 8.64% | 7.41% | 3.46% | 9.16% | 8.2% | 5.64% | 2.29% | 2.5% | 2.69% |
| 2026/07/09 | 26.67% | 13.52% | 8.17% | 8.68% | 2.34% | 2.65% | 2.31% | 1.66% | 3.86% | 3.31% |
| 2026/07/10 | 28.46% | 10.84% | 9.26% | 5.78% | 3.2% | 2.43% | 2.96% | 2.57% | 2.61% | 2.53% |
| 2026/07/11 | 43.55% | 7.55% | 6.62% | 5.38% | 2.43% | 1.59% | 1.92% | 2.47% | 2.45% | 1.61% |
| 2026/07/12 | 36.52% | 8.96% | 6.9% | 8.51% | 2.75% | 2.58% | 2.86% | 1.66% | 2.79% | 2.2% |
| 2026/07/13 | 36.27% | 10.34% | 6.11% | 4.87% | 4.63% | 4.31% | 3.16% | 2.86% | 2.1% | 2.09% |
| 2026/07/14 | 21.5% | 9.01% | 7.9% | 6.1% | 5.98% | 4.56% | 3.06% | 5.18% | 2.32% | 2.62% |
| 2026/07/15 | 34.04% | 8.91% | 6.21% | 4.94% | 4.78% | 5.21% | 3.24% | 2.65% | 2.6% | 1.05% |
| 2026/07/16 | 24.03% | 9.04% | 7.02% | 4.65% | 4.52% | 6.64% | 2.64% | 3.49% | 3.66% | 1.65% |
| 2026/07/17 | 34.42% | 6.95% | 6.72% | 5.11% | 4.34% | 3.35% | 1.95% | 2.89% | 2.76% | 1.77% |
| 2026/07/18 | 38.72% | 9.97% | 6.28% | 6.03% | 2.95% | 3.56% | 2.34% | 1.99% | 1.58% | 2.94% |
| 2026/07/19 | 23.6% | 12.36% | 7.42% | 3.76% | 6.24% | 6.18% | 3.12% | 1.88% | 3.23% | 2.46% |
| 2026/07/20 | 40.27% | 9.88% | 9.71% | 3.81% | 2.31% | 3.07% | 1.28% | 1.46% | 3.01% | 1.62% |
| 2026/07/21 | 21.27% | 8.92% | 7.83% | 6.03% | 5.91% | 4.52% | 3.02% | 5.13% | 2.3% | 2.59% |
| 2026/07/22 | 37.36% | 9.68% | 7.11% | 4.66% | 3.24% | 4.7% | 2.63% | 2.43% | 2.58% | 2.38% |
| 2026/07/23 | 36.73% | 8.39% | 10.31% | 4.56% | 2.23% | 3.39% | 2.26% | 2.81% | 2.2% | 2.25% |
| 2026/07/24 | 37.45% | 9.24% | 7.6% | 5.32% | 2.26% | 4.42% | 2.38% | 2.3% | 2.96% | 2.09% |
| 2026/07/25 | 29.01% | 12.86% | 5.58% | 6.58% | 4.26% | 2.79% | 2.05% | 2.83% | 2.55% | 2.35% |
| 2026/07/26 | 33.83% | 9.81% | 5.48% | 7.09% | 3.77% | 2.62% | 2.86% | 2.22% | 2.75% | 2.05% |
| 2026/07/27 | 30.06% | 9.51% | 6.74% | 5.42% | 4.23% | 3.55% | 3.52% | 3.22% | 2.44% | 2.85% |
| 2026/07/28 | 32.95% | 8.7% | 7.67% | 4.39% | 3.91% | 4.79% | 4.37% | 2.15% | 2.46% | 2.64% |
| 2026/07/29 | 29.16% | 9.26% | 6.6% | 4.91% | 4.45% | 5.38% | 3.85% | 3.18% | 2.16% | 1.98% |
| 2026/07/30 | 27.54% | 8.36% | 8.1% | 5.34% | 5.43% | 5.54% | 4.86% | 2.48% | 2.48% | 1.87% |
| 2026/07/31 | 29.81% | 8.42% | 7.31% | 6.07% | 5.84% | 5.01% | 3.11% | 2.65% | 2.64% | 2.47% |
- carvana.com
- cargurus.com
- carmax.com
- cars.com
- enterprise.com
- kbb.com
- edmunds.com
- truecar.com
- autotrader.com
- driveway.com
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Carvana’s PPC spend peaked mid-July at 43.55%, while CarGurus saw a steady rise, reaching 13.52%. CarMax fluctuated, ending at 7.31%. Cars.com and Enterprise had varied trends, closing at 6.07% and 5.84%, respectively.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 545 |
| 2026/07/02 | 687 |
| 2026/07/03 | 680 |
| 2026/07/04 | 626 |
| 2026/07/05 | 636 |
| 2026/07/06 | 630 |
| 2026/07/07 | 570 |
| 2026/07/08 | 593 |
| 2026/07/09 | 762 |
| 2026/07/10 | 799 |
| 2026/07/11 | 804 |
| 2026/07/12 | 777 |
| 2026/07/13 | 690 |
| 2026/07/14 | 696 |
| 2026/07/15 | 679 |
| 2026/07/16 | 681 |
| 2026/07/17 | 644 |
| 2026/07/18 | 695 |
| 2026/07/19 | 729 |
| 2026/07/20 | 647 |
| 2026/07/21 | 696 |
| 2026/07/22 | 1033 |
| 2026/07/23 | 1055 |
| 2026/07/24 | 1066 |
| 2026/07/25 | 1047 |
| 2026/07/26 | 1084 |
| 2026/07/27 | 886 |
| 2026/07/28 | 773 |
| 2026/07/29 | 768 |
| 2026/07/30 | 776 |
| 2026/07/31 | 743 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertisers, starting at 545 and peaking at 1,084 on the 26th. The month concluded with 743, reflecting a significant increase.
