Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 26.62 |
| kbb.com | 24.88 |
| cargurus.com | 7.31 |
| cars.com | 5.18 |
| edmunds.com | 4.33 |
| autotrader.com | 4.19 |
| carmax.com | 4.15 |
| enterprise.com | 4.01 |
| carfax.com | 2.75 |
| truecar.com | 1.62 |
| others | 14.96 |
- carvana.com - 26.62%
- kbb.com - 24.88%
- cargurus.com - 7.31%
- cars.com - 5.18%
- edmunds.com - 4.33%
- autotrader.com - 4.19%
- carmax.com - 4.15%
- enterprise.com - 4.01%
- carfax.com - 2.75%
- truecar.com - 1.62%
- others - 14.96%
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Carvana leads with 26.62% click share, followed by KBB at 24.88%. Others hold 14.96%, while CarGurus captures 7.31%.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | carmax.com | cargurus.com | kbb.com | edmunds.com | cars.com | carfax.com | enterprise.com | truecar.com | autotrader.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 20.64% | 10.89% | 12.9% | 8.26% | 3.47% | 3.58% | 1.99% | 2.75% | 2.46% | 4.39% |
| 2026/01/02 | 17.98% | 10.59% | 13.05% | 10.37% | 4.59% | 3.35% | 2.51% | 2.6% | 3.43% | 3.54% |
| 2026/01/03 | 17.32% | 10.57% | 12.8% | 12.09% | 4.44% | 5.25% | 3.38% | 1.87% | 3.26% | 3.57% |
| 2026/01/04 | 17.07% | 9.54% | 12.43% | 12.84% | 4.42% | 4.67% | 2.96% | 2.67% | 3.41% | 4.7% |
| 2026/01/05 | 18.92% | 9.84% | 10.15% | 11.4% | 4.67% | 4.4% | 2.17% | 2.85% | 3.45% | 3.63% |
| 2026/01/06 | 17.24% | 8.98% | 11.1% | 11.06% | 4.38% | 3.63% | 2.47% | 2.98% | 2.5% | 4.62% |
| 2026/01/07 | 17.32% | 9.45% | 10.31% | 8.47% | 2.91% | 5.72% | 2.96% | 4.26% | 3.23% | 3.68% |
| 2026/01/08 | 19.94% | 10.59% | 11.66% | 10.42% | 2.26% | 4.34% | 2.27% | 3.25% | 3.96% | 3.03% |
| 2026/01/09 | 17.93% | 9.41% | 10.28% | 11.68% | 3.21% | 3.98% | 2.83% | 3.17% | 3.46% | 3.18% |
| 2026/01/10 | 27.77% | 8.49% | 9.25% | 8.33% | 2.61% | 5.61% | 2.85% | 2.07% | 3.51% | 3.7% |
| 2026/01/11 | 23.71% | 9.33% | 8.9% | 11.59% | 3.39% | 4.91% | 2.57% | 4.24% | 3.44% | 3.33% |
| 2026/01/12 | 20.39% | 7.71% | 11.01% | 10.84% | 2.93% | 5.51% | 2.43% | 3.37% | 3.14% | 3.88% |
| 2026/01/13 | 19.65% | 8.31% | 9.01% | 11.12% | 2.63% | 5.85% | 2.94% | 3.7% | 2.98% | 3.99% |
| 2026/01/14 | 19.86% | 7.93% | 10.48% | 12.09% | 2.78% | 4.29% | 2.52% | 3.39% | 2.88% | 3.04% |
| 2026/01/15 | 19.72% | 8.14% | 10.96% | 11.97% | 3.31% | 4.01% | 2% | 2.5% | 3.05% | 3.49% |
| 2026/01/16 | 16.92% | 8.88% | 9.7% | 11.02% | 3.02% | 3.75% | 2.67% | 2.99% | 3.26% | 3% |
| 2026/01/17 | 21.28% | 8.76% | 11.82% | 12.11% | 3.74% | 3.95% | 2.16% | 2.97% | 2.52% | 2.87% |
| 2026/01/18 | 23.67% | 7.46% | 10.13% | 11.61% | 3.65% | 4.97% | 2.65% | 2.87% | 2.33% | 3.67% |
| 2026/01/19 | 19.75% | 7.14% | 10.18% | 9.39% | 3.19% | 5.39% | 2.46% | 2.91% | 3.1% | 3.97% |
| 2026/01/20 | 19.54% | 8.28% | 8.95% | 11.05% | 2.62% | 5.82% | 2.92% | 3.68% | 2.97% | 3.96% |
| 2026/01/21 | 26.92% | 7.33% | 10.76% | 9.09% | 2.9% | 3.82% | 3.06% | 2.81% | 2.1% | 3.13% |
| 2026/01/22 | 21.75% | 7.24% | 11.74% | 9.16% | 3.38% | 4.03% | 3.38% | 3.4% | 2.39% | 3.6% |
| 2026/01/23 | 25.36% | 7.06% | 11.56% | 5.47% | 2.76% | 4.03% | 2.67% | 2.7% | 2.32% | 3.58% |
| 2026/01/24 | 22.63% | 8.82% | 13.28% | 5.13% | 3.42% | 4.78% | 2.81% | 2.17% | 3.47% | 3.41% |
| 2026/01/25 | 19.51% | 7.27% | 12.94% | 7.75% | 2.77% | 3.86% | 2.83% | 2.28% | 2.01% | 4.21% |
| 2026/01/26 | 19.89% | 8.19% | 12.4% | 6.58% | 2.62% | 3.89% | 2.77% | 3.89% | 1.76% | 3.71% |
| 2026/01/27 | 25.16% | 8.29% | 12.3% | 7.67% | 3.19% | 4.45% | 3.08% | 3.39% | 1.57% | 3.04% |
| 2026/01/28 | 20.57% | 8.58% | 9.91% | 12.75% | 2.78% | 4.49% | 3.47% | 3.17% | 1.43% | 3.14% |
| 2026/01/29 | 23.75% | 8.47% | 9.4% | 9.49% | 2.07% | 4.57% | 3.36% | 3.98% | 1.41% | 2.44% |
| 2026/01/30 | 22.69% | 10.05% | 11.79% | 6.96% | 3.35% | 6.33% | 3.48% | 3.18% | 1.77% | 3.56% |
| 2026/01/31 | 22.4% | 11.52% | 10.52% | 8.39% | 4.37% | 4.22% | 3.2% | 3.11% | 2.32% | 2.24% |
- carvana.com
- carmax.com
- cargurus.com
- kbb.com
- edmunds.com
- cars.com
- carfax.com
- enterprise.com
- truecar.com
- autotrader.com
Copyright © Adthena. All rights reserved.
Carvana led January with fluctuating spend, peaking at 27.77% on the 10th. Carmax and Cargurus showed steady trends, while KBB saw a mid-month dip. Edmunds and Cars.com maintained low shares. The month ended with Carvana still dominant.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 1062 |
| 2026/01/02 | 1091 |
| 2026/01/03 | 1051 |
| 2026/01/04 | 1096 |
| 2026/01/05 | 1132 |
| 2026/01/06 | 1089 |
| 2026/01/07 | 971 |
| 2026/01/08 | 872 |
| 2026/01/09 | 954 |
| 2026/01/10 | 1062 |
| 2026/01/11 | 1005 |
| 2026/01/12 | 1057 |
| 2026/01/13 | 980 |
| 2026/01/14 | 1027 |
| 2026/01/15 | 1019 |
| 2026/01/16 | 954 |
| 2026/01/17 | 986 |
| 2026/01/18 | 992 |
| 2026/01/19 | 1018 |
| 2026/01/20 | 980 |
| 2026/01/21 | 1081 |
| 2026/01/22 | 1050 |
| 2026/01/23 | 1099 |
| 2026/01/24 | 1127 |
| 2026/01/25 | 1098 |
| 2026/01/26 | 1109 |
| 2026/01/27 | 1088 |
| 2026/01/28 | 1055 |
| 2026/01/29 | 1006 |
| 2026/01/30 | 1025 |
| 2026/01/31 | 1046 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 1,132 on the 5th, dipping to 872 on the 8th, and closing at 1,046.
