Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 30.8 |
| kbb.com | 24.09 |
| cargurus.com | 5.85 |
| cars.com | 5.51 |
| carmax.com | 5.11 |
| autotrader.com | 4 |
| enterprise.com | 3.73 |
| edmunds.com | 2.46 |
| carfax.com | 2.42 |
| turo.com | 2.02 |
| others | 14.01 |
- carvana.com - 30.8%
- kbb.com - 24.09%
- cargurus.com - 5.85%
- cars.com - 5.51%
- carmax.com - 5.11%
- autotrader.com - 4%
- enterprise.com - 3.73%
- edmunds.com - 2.46%
- carfax.com - 2.42%
- turo.com - 2.02%
- others - 14.01%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Carvana leads with 30.8% click share, followed by KBB at 24.09%. Others collectively hold 14.01%, showcasing diverse competition.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | carmax.com | kbb.com | cars.com | enterprise.com | autotrader.com | driveway.com | autonation.com | edmunds.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 18.88% | 8.99% | 13.99% | 10.33% | 5.74% | 3.4% | 2.82% | 1.66% | 3.09% | 3.44% |
| 2026/04/02 | 18.21% | 12.67% | 13.39% | 8.51% | 4.87% | 3.46% | 3.52% | 1.98% | 1.96% | 2.32% |
| 2026/04/03 | 21.69% | 9.81% | 14.08% | 6.37% | 4.26% | 4.11% | 3.67% | 3.19% | 2.13% | 3.54% |
| 2026/04/04 | 15.72% | 9.37% | 14.96% | 7.75% | 4.76% | 5.21% | 3.98% | 2.8% | 2.38% | 3.98% |
| 2026/04/05 | 21.3% | 8.56% | 13.03% | 7.53% | 4.22% | 3.59% | 3.23% | 2.81% | 3.23% | 3.02% |
| 2026/04/06 | 17.6% | 11.43% | 14.23% | 8.23% | 5.11% | 5.13% | 4.24% | 2.23% | 2.48% | 2.46% |
| 2026/04/07 | 15.47% | 12.27% | 14.72% | 10.71% | 4.1% | 4.88% | 2.87% | 3.13% | 2.35% | 2.98% |
| 2026/04/08 | 19.44% | 12.03% | 13.17% | 8.43% | 4.65% | 4.44% | 2.91% | 2.59% | 2.46% | 2.03% |
| 2026/04/09 | 18.66% | 11.76% | 12.1% | 6.99% | 4.99% | 4.79% | 3.57% | 2.15% | 2.08% | 2.61% |
| 2026/04/10 | 15.65% | 12.32% | 14.88% | 8.96% | 5.22% | 4.26% | 3.71% | 3.24% | 2.05% | 3.26% |
| 2026/04/11 | 14.9% | 8.74% | 14.38% | 11.01% | 4.84% | 3.75% | 3.69% | 5.39% | 1.87% | 2.56% |
| 2026/04/12 | 16.57% | 9.25% | 13% | 10.54% | 4.64% | 5.25% | 4.05% | 3.91% | 4.02% | 3.91% |
| 2026/04/13 | 15.95% | 12.81% | 10.67% | 10.77% | 5.51% | 4.41% | 4.44% | 2.95% | 2.65% | 2.13% |
| 2026/04/14 | 15.58% | 9.96% | 13.39% | 13.49% | 4.5% | 4.2% | 3.7% | 1.91% | 1.63% | 2.9% |
| 2026/04/15 | 16.58% | 11.68% | 12.19% | 10.41% | 5.25% | 3.65% | 4.37% | 2.86% | 3.22% | 2.14% |
| 2026/04/16 | 17.31% | 12.21% | 9.71% | 7.41% | 5.4% | 5.29% | 3.82% | 3.05% | 3.78% | 3.21% |
| 2026/04/17 | 16.43% | 9.55% | 13.81% | 7.85% | 5.51% | 3.72% | 3.59% | 3.73% | 1.95% | 2.55% |
| 2026/04/18 | 16.51% | 6.03% | 14.76% | 7.46% | 7.25% | 3.32% | 4.55% | 3.03% | 3.38% | 2.38% |
| 2026/04/19 | 20.95% | 8.7% | 14.07% | 7.81% | 5.64% | 3.4% | 3.16% | 2.88% | 2.75% | 2.37% |
| 2026/04/20 | 18.9% | 10.46% | 12.14% | 6.88% | 6.58% | 4% | 4.38% | 2.25% | 3.5% | 2.44% |
| 2026/04/21 | 15.24% | 10.23% | 11.72% | 9.53% | 6.79% | 4.91% | 2.62% | 3.18% | 2% | 3.72% |
| 2026/04/22 | 16.04% | 9.75% | 11.51% | 8.51% | 7.05% | 4.86% | 4.18% | 2.82% | 1.75% | 2.86% |
| 2026/04/23 | 17.41% | 7.99% | 13.46% | 8.15% | 6.51% | 4.02% | 3.03% | 4.4% | 1.91% | 2.15% |
| 2026/04/24 | 15.75% | 9.39% | 12.03% | 9.61% | 6.7% | 5.4% | 3% | 2.55% | 1.74% | 2.4% |
| 2026/04/25 | 18.43% | 10.2% | 13.06% | 7.49% | 6.06% | 3.1% | 2.63% | 3.29% | 1.77% | 2.43% |
| 2026/04/26 | 17.07% | 10.02% | 14.22% | 7.62% | 5.94% | 3.83% | 3.42% | 4.1% | 1.55% | 2.99% |
| 2026/04/27 | 20.88% | 10.09% | 12.41% | 5.62% | 7.07% | 5.44% | 2.75% | 2.98% | 1.11% | 2.7% |
| 2026/04/28 | 15.56% | 11.1% | 12.27% | 9.99% | 6.31% | 5.15% | 3.35% | 1.91% | 1.5% | 2.42% |
| 2026/04/29 | 36.29% | 5.73% | 8.51% | 6.79% | 5.5% | 5.34% | 2.23% | 1.41% | 1.3% | 2.08% |
| 2026/04/30 | 27.95% | 9.02% | 8.51% | 5.81% | 5.7% | 4.18% | 3.4% | 2.5% | 2.35% | 2.02% |
- carvana.com
- cargurus.com
- carmax.com
- kbb.com
- cars.com
- enterprise.com
- autotrader.com
- driveway.com
- autonation.com
- edmunds.com
Copyright © Adthena. All rights reserved.
Carvana’s PPC spend surged dramatically on April 29, reaching 36.29%, before settling at 27.95% by month’s end. Cargurus and Carmax maintained steady shares, while KBB and Cars.com fluctuated. Enterprise and Autotrader showed minor variations, with Edmunds and Autonation remaining stable.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 739 |
| 2026/04/02 | 803 |
| 2026/04/03 | 792 |
| 2026/04/04 | 823 |
| 2026/04/05 | 793 |
| 2026/04/06 | 871 |
| 2026/04/07 | 794 |
| 2026/04/08 | 775 |
| 2026/04/09 | 794 |
| 2026/04/10 | 836 |
| 2026/04/11 | 705 |
| 2026/04/12 | 712 |
| 2026/04/13 | 788 |
| 2026/04/14 | 782 |
| 2026/04/15 | 794 |
| 2026/04/16 | 714 |
| 2026/04/17 | 777 |
| 2026/04/18 | 827 |
| 2026/04/19 | 706 |
| 2026/04/20 | 779 |
| 2026/04/21 | 743 |
| 2026/04/22 | 764 |
| 2026/04/23 | 797 |
| 2026/04/24 | 725 |
| 2026/04/25 | 690 |
| 2026/04/26 | 760 |
| 2026/04/27 | 770 |
| 2026/04/28 | 691 |
| 2026/04/29 | 750 |
| 2026/04/30 | 717 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 871 on April 6th. The month concluded with 717 advertisers, reflecting a dynamic landscape.
