Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| carvana.com | 21.94 |
| kbb.com | 17.71 |
| cargurus.com | 11.72 |
| carmax.com | 7.76 |
| cars.com | 5.03 |
| autotrader.com | 4.38 |
| edmunds.com | 3.3 |
| autonation.com | 3.18 |
| truecar.com | 2.78 |
| enterprise.com | 2.66 |
| others | 19.54 |
- carvana.com - 21.94%
- kbb.com - 17.71%
- cargurus.com - 11.72%
- carmax.com - 7.76%
- cars.com - 5.03%
- autotrader.com - 4.38%
- edmunds.com - 3.3%
- autonation.com - 3.18%
- truecar.com - 2.78%
- enterprise.com - 2.66%
- others - 19.54%
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Carvana leads with 21.94% click share, followed by KBB at 17.71%. Others collectively hold 19.54%, showcasing diverse competition.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | carmax.com | autonation.com | truecar.com | cars.com | driveway.com | enterprise.com | edmunds.com | carfax.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 36.56% | 15.6% | 5.55% | 2.31% | 2.39% | 8.37% | 3.82% | 2.34% | 3.76% | 1.62% |
| 2025/10/02 | 47.07% | 11.42% | 5.35% | 3.29% | 3.14% | 4.61% | 4.46% | 1.79% | 2.18% | 1.34% |
| 2025/10/03 | 43.95% | 12.39% | 8.49% | 2.25% | 2.29% | 4.76% | 1.38% | 1.96% | 3.49% | 1.24% |
| 2025/10/04 | 33.45% | 12.94% | 10.52% | 3.94% | 3.07% | 5.39% | 2.34% | 2.98% | 3.26% | 1.59% |
| 2025/10/05 | 30.28% | 13.63% | 11.3% | 7.55% | 2.47% | 5.16% | 2.03% | 2.32% | 3.09% | 1.65% |
| 2025/10/06 | 33.64% | 12.23% | 9.05% | 4.62% | 3.07% | 5.76% | 3.52% | 2.79% | 3.28% | 1.64% |
| 2025/10/07 | 33.39% | 11.48% | 7.76% | 3.15% | 3.75% | 6.13% | 2.61% | 4.07% | 3.07% | 2.37% |
| 2025/10/08 | 27.75% | 16.17% | 10.84% | 2.41% | 3.82% | 5.22% | 2.33% | 4.29% | 3.98% | 1.54% |
| 2025/10/09 | 32.73% | 12.99% | 9.5% | 1.96% | 2.81% | 5.09% | 2.59% | 3.19% | 3.87% | 2.02% |
| 2025/10/10 | 26.58% | 13.4% | 13.23% | 2.8% | 2.77% | 4.89% | 2.73% | 3.74% | 6.12% | 2.21% |
| 2025/10/11 | 25.85% | 13.22% | 12.69% | 3.64% | 3.98% | 4.95% | 3.3% | 3.42% | 5.7% | 2.74% |
| 2025/10/12 | 26.84% | 11.13% | 11.47% | 8.12% | 3.83% | 5.52% | 2.05% | 2.74% | 1.91% | 3.55% |
| 2025/10/13 | 23.7% | 14.04% | 12.55% | 3.45% | 4.06% | 6.32% | 3.33% | 3.28% | 3.66% | 2.17% |
| 2025/10/14 | 25.46% | 14.74% | 14.62% | 1.89% | 3.28% | 5.97% | 1.89% | 3.08% | 3.27% | 2.02% |
| 2025/10/15 | 21.45% | 16.33% | 13.6% | 4.47% | 3.22% | 9.14% | 1.89% | 3.42% | 1.66% | 3.63% |
| 2025/10/16 | 27.55% | 14.55% | 13.36% | 4.6% | 4.18% | 5.73% | 1.65% | 2.58% | 2.93% | 2.1% |
| 2025/10/17 | 23.13% | 16.05% | 12.62% | 5.01% | 3.75% | 5.77% | 3.41% | 2.99% | 2.71% | 3.04% |
| 2025/10/18 | 23.44% | 15.61% | 10.44% | 5.47% | 3.6% | 5.13% | 1.44% | 4.75% | 4.33% | 2.43% |
| 2025/10/19 | 28.63% | 12.98% | 11.11% | 5.42% | 4.37% | 5.2% | 2.69% | 2.85% | 2.9% | 2.64% |
| 2025/10/20 | 22.65% | 18.55% | 11.14% | 3.1% | 3.78% | 5.14% | 3.62% | 3.25% | 2.78% | 3.04% |
| 2025/10/21 | 27.16% | 16.17% | 10.22% | 3.86% | 3.83% | 5.27% | 2.12% | 4.83% | 2.78% | 2.43% |
| 2025/10/22 | 28.6% | 15.06% | 11.04% | 2.55% | 3.4% | 5.53% | 2.87% | 5.43% | 4.05% | 1.86% |
| 2025/10/23 | 25.76% | 15.64% | 11.17% | 3.09% | 3.36% | 4.67% | 3.03% | 4.35% | 3.19% | 2.1% |
| 2025/10/24 | 28.53% | 15.2% | 8.11% | 3.48% | 3.77% | 5.05% | 1.6% | 3.58% | 5.5% | 2.66% |
| 2025/10/25 | 27.28% | 16.21% | 9% | 3.03% | 2.94% | 4.92% | 2.05% | 3.33% | 4.38% | 1.9% |
| 2025/10/26 | 20.29% | 20.35% | 9.38% | 1.41% | 3.33% | 6.14% | 4.9% | 4.42% | 4.38% | 3.35% |
| 2025/10/27 | 28.47% | 13.58% | 7.33% | 1.99% | 3% | 5.72% | 2.04% | 6.55% | 4.97% | 2.41% |
| 2025/10/28 | 19.82% | 13.24% | 9.28% | 6.42% | 3.27% | 5.45% | 3.52% | 5.3% | 6.29% | 2.21% |
| 2025/10/29 | 27.13% | 14.13% | 11.16% | 3.3% | 4.08% | 6.67% | 3.47% | 2.74% | 4.26% | 3.65% |
| 2025/10/30 | 17% | 17.63% | 8.06% | 3.8% | 3.74% | 5.95% | 4.02% | 4.83% | 4.98% | 2.86% |
| 2025/10/31 | 24.72% | 15.18% | 7.96% | 6.64% | 5.36% | 4.74% | 4.17% | 3.82% | 3.58% | 2.4% |
- carvana.com
- cargurus.com
- carmax.com
- autonation.com
- truecar.com
- cars.com
- driveway.com
- enterprise.com
- edmunds.com
- carfax.com
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Carvana’s spend share fluctuated, peaking at 47.07% on October 2nd, then declining to 17.00% by month’s end. Cargurus saw a steady rise, ending at 15.18%. Carmax’s share peaked mid-month, while Autonation and Truecar showed minor fluctuations. Enterprise and Edmunds experienced notable increases, with Edmunds peaking at 6.29% on October 28th. Carfax maintained a low, stable share throughout.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 1187 |
| 2025/10/02 | 1112 |
| 2025/10/03 | 1087 |
| 2025/10/04 | 1115 |
| 2025/10/05 | 1152 |
| 2025/10/06 | 1092 |
| 2025/10/07 | 1069 |
| 2025/10/08 | 1074 |
| 2025/10/09 | 1053 |
| 2025/10/10 | 1152 |
| 2025/10/11 | 1079 |
| 2025/10/12 | 1077 |
| 2025/10/13 | 1068 |
| 2025/10/14 | 1092 |
| 2025/10/15 | 1177 |
| 2025/10/16 | 1134 |
| 2025/10/17 | 1139 |
| 2025/10/18 | 1188 |
| 2025/10/19 | 1215 |
| 2025/10/20 | 1226 |
| 2025/10/21 | 1142 |
| 2025/10/22 | 1161 |
| 2025/10/23 | 1165 |
| 2025/10/24 | 1135 |
| 2025/10/25 | 1118 |
| 2025/10/26 | 1111 |
| 2025/10/27 | 1148 |
| 2025/10/28 | 1120 |
| 2025/10/29 | 1168 |
| 2025/10/30 | 1163 |
| 2025/10/31 | 1112 |
Copyright © Adthena. All rights reserved.
October saw fluctuating advertiser numbers, peaking at 1,226 on the 20th. The month concluded with 1,112 advertisers.
