Share of Clicks for top 10 US Automotive Online Car Retailers brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| kbb.com | 27.92 |
| carvana.com | 23.88 |
| cargurus.com | 7.75 |
| edmunds.com | 5.18 |
| cars.com | 4.66 |
| autotrader.com | 4.64 |
| carmax.com | 3.49 |
| enterprise.com | 2.97 |
| carfax.com | 2.32 |
| truecar.com | 1.95 |
| others | 15.24 |
- kbb.com - 27.92%
- carvana.com - 23.88%
- cargurus.com - 7.75%
- edmunds.com - 5.18%
- cars.com - 4.66%
- autotrader.com - 4.64%
- carmax.com - 3.49%
- enterprise.com - 2.97%
- carfax.com - 2.32%
- truecar.com - 1.95%
- others - 15.24%
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In the PPC landscape, kbb.com leads with 27.92% click share, followed by carvana.com at 23.88%. Others collectively hold 15.24%, showcasing diverse competition.
Share of Spend for the top 10 US Automotive Online Car Retailers brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | carvana.com | cargurus.com | carmax.com | kbb.com | autotrader.com | edmunds.com | autonation.com | cars.com | truecar.com | carfax.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 20.88% | 11.66% | 5.43% | 12.76% | 3.56% | 3.33% | 2.84% | 4.06% | 2.49% | 2.28% |
| 2025/12/02 | 23.76% | 14% | 6.69% | 7.64% | 4.58% | 3.38% | 2.51% | 4.75% | 3.1% | 2.41% |
| 2025/12/03 | 24.64% | 12.1% | 3.78% | 6.47% | 5.68% | 2.8% | 2.74% | 7.5% | 3.73% | 2.46% |
| 2025/12/04 | 23.29% | 13.28% | 4.42% | 7.5% | 5.64% | 2.81% | 2.55% | 5.57% | 3.25% | 2.32% |
| 2025/12/05 | 22.35% | 13.32% | 5.22% | 7.9% | 5.46% | 3.07% | 2.61% | 5.81% | 3.62% | 2.31% |
| 2025/12/06 | 25.97% | 11.93% | 6.3% | 7.57% | 4.6% | 3.03% | 2.6% | 4.31% | 3.69% | 3.1% |
| 2025/12/07 | 22.42% | 12.22% | 6.34% | 11.64% | 4% | 4.49% | 1.94% | 4.25% | 3.28% | 2.36% |
| 2025/12/08 | 23.04% | 11.16% | 5.9% | 12.91% | 3.21% | 2.49% | 2.94% | 3.58% | 3.64% | 1.62% |
| 2025/12/09 | 23.24% | 11.24% | 6.76% | 8% | 4.2% | 2.69% | 2.45% | 3.84% | 3.59% | 2.77% |
| 2025/12/10 | 23.57% | 10.9% | 5.64% | 7.65% | 4.01% | 2.32% | 3.03% | 4.17% | 3.51% | 2.23% |
| 2025/12/11 | 19.23% | 11.28% | 7.04% | 10.38% | 4.17% | 2.88% | 2.45% | 4.23% | 3.13% | 2.8% |
| 2025/12/12 | 19.72% | 11% | 6.2% | 10.63% | 3.89% | 3.75% | 1.77% | 3.36% | 3.49% | 2.77% |
| 2025/12/13 | 19.26% | 14.14% | 7.67% | 5.16% | 4.58% | 3.96% | 1.73% | 3.97% | 4.02% | 2.31% |
| 2025/12/14 | 21.23% | 12.29% | 8.18% | 6.53% | 4.35% | 4.08% | 2.15% | 3.47% | 4.05% | 2.88% |
| 2025/12/15 | 18.4% | 10.77% | 8.03% | 11.92% | 3.94% | 4.43% | 1.92% | 3.75% | 3.66% | 1.96% |
| 2025/12/16 | 16.93% | 11.68% | 8.45% | 10.34% | 4.49% | 3.96% | 2.71% | 3.86% | 4.16% | 2.45% |
| 2025/12/17 | 16.61% | 10.37% | 9.48% | 9.04% | 4.54% | 3.26% | 2.32% | 4.84% | 3.76% | 2.26% |
| 2025/12/18 | 17.63% | 11.28% | 8.94% | 10.81% | 3.85% | 4.16% | 1.53% | 3.84% | 4.91% | 2.09% |
| 2025/12/19 | 17.09% | 12.28% | 9.26% | 9.8% | 3.66% | 4.37% | 2.44% | 3.08% | 3.33% | 2.36% |
| 2025/12/20 | 14.85% | 12.09% | 9.25% | 13.65% | 3.77% | 5.15% | 1.45% | 3.38% | 4.03% | 1.74% |
| 2025/12/21 | 15.38% | 12.35% | 9.95% | 13.38% | 3.81% | 4.79% | 2.27% | 2.98% | 3.51% | 2.12% |
| 2025/12/22 | 18.91% | 11.94% | 8.33% | 10.96% | 4.15% | 4.71% | 1.95% | 4.48% | 3.59% | 2.95% |
| 2025/12/23 | 23.61% | 10.96% | 8.36% | 9.39% | 3.49% | 4.24% | 3.19% | 3.32% | 3.92% | 2.42% |
| 2025/12/24 | 21.26% | 10.56% | 8.96% | 10.27% | 3.19% | 4.45% | 2.68% | 3.26% | 3.33% | 2.67% |
| 2025/12/25 | 17.28% | 11.43% | 9.02% | 8.65% | 3.4% | 3.84% | 2.66% | 2.89% | 3.84% | 2.71% |
| 2025/12/26 | 20.95% | 11.34% | 9.79% | 9.62% | 3.44% | 4.29% | 2.28% | 2.61% | 3.89% | 2.81% |
| 2025/12/27 | 18.54% | 14.62% | 9.25% | 9.88% | 3.47% | 4.01% | 1.95% | 2.69% | 4.03% | 2.13% |
| 2025/12/28 | 18.61% | 13.33% | 9.43% | 11.15% | 4.02% | 4.21% | 2.47% | 3.7% | 3.69% | 2.15% |
| 2025/12/29 | 21.7% | 11.18% | 8.72% | 11.93% | 4.3% | 4.61% | 1.77% | 3.19% | 3.17% | 2.43% |
| 2025/12/30 | 16.81% | 11.45% | 8.94% | 12.47% | 4.79% | 5.55% | 2.34% | 2.75% | 2.92% | 2.21% |
| 2025/12/31 | 24.55% | 12.78% | 7.76% | 5.69% | 4.95% | 3.56% | 3.13% | 2.97% | 2.77% | 2.17% |
- carvana.com
- cargurus.com
- carmax.com
- kbb.com
- autotrader.com
- edmunds.com
- autonation.com
- cars.com
- truecar.com
- carfax.com
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Carvana’s PPC spend peaked early December, then declined, ending strong at 24.55%. CarGurus fluctuated, closing at 12.78%. CarMax rose steadily, finishing at 7.76%. KBB saw highs and lows, ending at 5.69%. AutoTrader and Edmunds showed gradual increases, closing at 4.95% and 3.56%, respectively. AutoNation and Cars.com had minor fluctuations, ending at 3.13% and 2.97%. TrueCar and Carfax remained stable, closing at 2.77% and 2.17%.
Competitor Count for US Automotive Online Car Retailers
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1041 |
| 2025/12/02 | 1065 |
| 2025/12/03 | 1262 |
| 2025/12/04 | 1203 |
| 2025/12/05 | 1241 |
| 2025/12/06 | 1204 |
| 2025/12/07 | 1092 |
| 2025/12/08 | 1017 |
| 2025/12/09 | 1089 |
| 2025/12/10 | 1130 |
| 2025/12/11 | 1175 |
| 2025/12/12 | 1145 |
| 2025/12/13 | 1116 |
| 2025/12/14 | 1084 |
| 2025/12/15 | 1137 |
| 2025/12/16 | 1188 |
| 2025/12/17 | 1081 |
| 2025/12/18 | 1180 |
| 2025/12/19 | 1132 |
| 2025/12/20 | 1135 |
| 2025/12/21 | 1089 |
| 2025/12/22 | 1232 |
| 2025/12/23 | 1215 |
| 2025/12/24 | 1221 |
| 2025/12/25 | 1174 |
| 2025/12/26 | 1112 |
| 2025/12/27 | 1126 |
| 2025/12/28 | 1074 |
| 2025/12/29 | 1097 |
| 2025/12/30 | 1089 |
| 2025/12/31 | 1113 |
Copyright © Adthena. All rights reserved.
December saw a dynamic shift in distinct advertisers, peaking at 1,262 on December 3rd. The month concluded with 1,113 advertisers, reflecting a steady presence.
