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US Education & Training Language Learning - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Language Learning – US

Google AI Overview visibility for Education & Training Language Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 56.745906525
43.254093475
56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 22%

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Market Exposure

Share of Clicks for top 10 US Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
chatgpt.com 40.21
merriam-webster.com 26.55
rosettastone.com 10.12
babbel.com 6.72
preply.com 2.31
pimsleur.com 2.19
jumpspeak.com 1.75
italki.com 1.71
forbes.com 1.68
wordnik.com 1.37
others 5.39
  • chatgpt.com - 40.21%
  • merriam-webster.com - 26.55%
  • rosettastone.com - 10.12%
  • babbel.com - 6.72%
  • preply.com - 2.31%
  • pimsleur.com - 2.19%
  • jumpspeak.com - 1.75%
  • italki.com - 1.71%
  • forbes.com - 1.68%
  • wordnik.com - 1.37%
  • others - 5.39%

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In the language learning PPC landscape, ChatGPT dominates with 40.21% click share, followed by Merriam-Webster at 26.55%. Rosetta Stone and Babbel trail, while ‘others’ collectively hold 5.39%.

Market Exposure

Share of Spend for the top 10 US Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date chatgpt.com babbel.com preply.com rosettastone.com jumpspeak.com forbes.com pimsleur.com busuu.com italki.com merriam-webster.com
2026/03/01 56.94% 9.69% 6.89% 6.08% 1.99% 5.27% 4.27% 0.75% 0.87% 0.89%
2026/03/02 63.92% 11.44% 5.43% 4.74% 1.73% 3.83% 2.52% 0.59% 0.71% 0.45%
2026/03/03 63.73% 10.46% 5.22% 5.18% 1.94% 3.99% 2.26% 0.74% 0.75% 0.9%
2026/03/04 54.16% 11.97% 6.43% 6.05% 3.32% 5.08% 3.99% 0.62% 0.88% 0.78%
2026/03/05 63.66% 8.18% 5.92% 5.1% 2.93% 3.96% 2.84% 0.51% 0.86% 0.95%
2026/03/06 47.58% 10.27% 9.01% 7.6% 4.53% 4.33% 4.91% 0.95% 1.21% 1.42%
2026/03/07 53.37% 9.51% 7.22% 6.06% 5.09% 4.11% 4.46% 0.86% 1.2% 1.23%
2026/03/08 64.29% 7.11% 4.71% 5.23% 3.55% 3.29% 3.66% 0.85% 0.75% 0.8%
2026/03/09 56.69% 11.52% 6.98% 5.97% 3.57% 3.7% 2.91% 0.96% 0.79% 0.91%
2026/03/10 51.15% 13.73% 7.4% 5% 4.12% 3.7% 4.73% 1.55% 1.13% 1.1%
2026/03/11 59.06% 10.02% 4.84% 5.73% 1.71% 4.88% 4.37% 1.28% 0.89% 0.95%
2026/03/12 44.71% 11.29% 8.66% 7.78% 2.73% 5.27% 5.26% 1.44% 0.76% 1.25%
2026/03/13 51.17% 10.69% 7.29% 7.03% 3.96% 3.27% 5.23% 1.3% 0.95% 1.61%
2026/03/14 51.64% 12.85% 5.99% 5.88% 3.51% 3.93% 5.27% 1.07% 0.9% 1.17%
2026/03/15 59.93% 10.88% 4.85% 5.34% 2.84% 3.44% 3.69% 0.74% 0.82% 1%
2026/03/16 39.37% 12.42% 8.39% 8.03% 4.12% 7.49% 5.03% 2.99% 1.29% 1.43%
2026/03/17 55.24% 8.34% 6.02% 6.67% 3.55% 4.75% 3.14% 2.7% 1.14% 1.31%
2026/03/18 48.65% 10.58% 7.28% 7.2% 4.35% 6.49% 4.18% 1.54% 1.17% 1.27%
2026/03/19 54.41% 8.59% 6.69% 6.9% 4.06% 4.75% 3.16% 0.56% 1.06% 0.98%
2026/03/20 57.94% 8.54% 6.73% 6.38% 3.94% 4.33% 2.52% 0.52% 0.89% 1.13%
2026/03/21 66.46% 7.29% 4.54% 4.68% 3.32% 3.69% 2.36% 0.8% 0.83% 0.69%
2026/03/22 57.87% 9.01% 4.94% 6.04% 4.1% 5.82% 3.29% 0.64% 0.86% 0.98%
2026/03/23 47.8% 11.57% 6.57% 8.36% 6.75% 4.75% 2.99% 1.13% 0.99% 1.08%
2026/03/24 51.74% 14.39% 5.38% 6.5% 5.73% 3.7% 2.63% 0.79% 1.08% 1.34%
2026/03/25 56.22% 10.09% 5.83% 5.77% 6.29% 3.5% 2.62% 0.97% 1.28% 0.83%
2026/03/26 45.72% 9.31% 8.01% 7.41% 8.73% 4.16% 3.95% 0.68% 2.12% 2.25%
2026/03/27 41% 9.39% 8.26% 9.58% 9.11% 4.93% 4.7% 1.91% 1.69% 1.62%
2026/03/28 59.03% 6.51% 6.76% 6.35% 4.09% 3.44% 3.66% 0.52% 1.17% 1.04%
2026/03/29 67.33% 6.48% 5.54% 4.5% 2.63% 4.5% 2.02% 0.59% 0.95% 0.66%
2026/03/30 64.78% 6.66% 6.63% 4.4% 3.44% 4.41% 1.99% 0.98% 0.83% 0.8%
2026/03/31 67.27% 6.99% 6.49% 4.14% 3.27% 3.01% 2% 1.26% 0.95% 0.67%
  • chatgpt.com
  • babbel.com
  • preply.com
  • rosettastone.com
  • jumpspeak.com
  • forbes.com
  • pimsleur.com
  • busuu.com
  • italki.com
  • merriam-webster.com

Copyright © Adthena. All rights reserved.

In March 2026, ChatGPT.com dominated PPC spend, peaking at 67.33% on March 29. Babbel.com fluctuated, ending at 6.99%. Preply.com and RosettaStone.com showed moderate activity. Jumpspeak.com surged mid-month, while Forbes.com and Pimsleur.com remained steady. Busuu.com, Italki.com, and Merriam-Webster.com had minimal impact.

Market Exposure

Competitor Count for US Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 146
2026/03/02 153
2026/03/03 149
2026/03/04 151
2026/03/05 164
2026/03/06 155
2026/03/07 166
2026/03/08 160
2026/03/09 149
2026/03/10 145
2026/03/11 166
2026/03/12 163
2026/03/13 165
2026/03/14 155
2026/03/15 156
2026/03/16 144
2026/03/17 154
2026/03/18 149
2026/03/19 158
2026/03/20 162
2026/03/21 158
2026/03/22 170
2026/03/23 170
2026/03/24 146
2026/03/25 157
2026/03/26 154
2026/03/27 170
2026/03/28 171
2026/03/29 175
2026/03/30 168
2026/03/31 162

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March saw a dynamic shift in distinct advertisers, starting at 146 and peaking at 175. The month concluded with a stable 162, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chatgpt.com 6.9%
jumpspeak.com 0.36%
teacherspayteachers.com 0.12%
girlspring.com 0.08%
liquidchurch.com 0.06%
busuu.com -0.19%
rosettastone.com -0.39%
pimsleur.com -0.86%
babbel.com -1.42%
merriam-webster.com -3.38%

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Chatgpt.com surged with a 6.9% click share increase, while merriam-webster.com dropped by 3.38%. Jumpspeak.com gained 0.36%, contrasting with babbel.com’s 1.42% decline.

Campaign Efficiency

US Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date chatgpt.com merriam-webster.com babbel.com preply.com rosettastone.com jumpspeak.com forbes.com wordnik.com busuu.com pimsleur.com
2026/03/01 65.01% 10.1% 5.53% 3.47% 3.58% 1.28% 2.89% 0% 0.53% 1.58%
2026/03/02 59.69% 7.83% 11.56% 4.14% 4.11% 1.59% 3.21% 1.12% 0.68% 1.1%
2026/03/03 55.47% 14.56% 9.07% 3.55% 4.1% 1.64% 3.04% 1.04% 0.67% 1%
2026/03/04 49.13% 12.28% 10.08% 4.22% 4.51% 2.78% 3.81% 1.23% 0.68% 1.47%
2026/03/05 53.43% 14.03% 6.72% 4.35% 3.98% 2.42% 2.87% 3.01% 0.51% 1.35%
2026/03/06 38.17% 20.03% 7.12% 5.95% 5.79% 3.48% 2.96% 0% 0.89% 2.23%
2026/03/07 48.09% 18.03% 6.73% 4.76% 4.39% 3.87% 2.82% 1.2% 0.77% 1.83%
2026/03/08 56.02% 12.6% 5.57% 3.37% 4.25% 2.98% 2.41% 3.15% 0.82% 1.78%
2026/03/09 51.5% 12.87% 9.68% 5.02% 4.63% 2.85% 2.45% 1.29% 0.91% 1.31%
2026/03/10 42.77% 16.04% 11.99% 4.89% 4.09% 3.38% 2.61% 1.6% 1.56% 2.03%
2026/03/11 51.68% 13.95% 8.31% 3.22% 4.25% 1.31% 4.13% 2.33% 1.07% 1.6%
2026/03/12 38.28% 18.95% 8.05% 5.6% 5.5% 2.22% 3.65% 3.44% 1.29% 2.4%
2026/03/13 46.15% 20.76% 6.37% 4.29% 4.44% 2.64% 1.9% 0% 0.97% 2.15%
2026/03/14 44.24% 15.93% 9.75% 4.01% 4.59% 2.74% 2.56% 1.33% 0.95% 2.19%
2026/03/15 50.43% 15.13% 8.8% 3.38% 4.2% 2.36% 2.36% 2.52% 0.86% 1.4%
2026/03/16 34.65% 20.79% 8.91% 5.49% 5.97% 3.46% 5.16% 1.73% 2.43% 1.89%
2026/03/17 59.72% 13.91% 4.28% 3.09% 3.85% 2.16% 2.44% 2.78% 1.68% 0.97%
2026/03/18 58.29% 13.7% 5.43% 3.48% 4.11% 2.57% 3.27% 1.14% 0.97% 1.32%
2026/03/19 49.49% 13.61% 6.05% 4.41% 5.27% 3.28% 3.33% 3.71% 0.54% 1.32%
2026/03/20 61.52% 13.34% 4.71% 3.77% 3.7% 2.38% 2.25% 0% 0.36% 0.81%
2026/03/21 59.6% 11.1% 5.51% 3.5% 3.95% 2.98% 2.92% 2.22% 0.78% 0.99%
2026/03/22 58.48% 11.75% 5.42% 2.69% 4% 2.81% 4.01% 2.71% 0.5% 0.95%
2026/03/23 50.25% 13.21% 7.05% 3.97% 5.38% 4.47% 2.87% 0% 0.97% 0.97%
2026/03/24 37.83% 18.21% 9.35% 3.33% 4.41% 4.12% 2.28% 1.87% 0.64% 0.67%
2026/03/25 56.96% 9.91% 5.98% 3.18% 3.5% 4.05% 1.98% 4.41% 0.71% 0.77%
2026/03/26 35.72% 28.11% 5.05% 4.5% 4.66% 5.81% 2.49% 1.76% 0.53% 1.23%
2026/03/27 36.35% 23.24% 5.73% 5.17% 6.88% 6.86% 3.48% 1.79% 1.68% 1.55%
2026/03/28 50.54% 16.16% 4.57% 4.86% 4.81% 3.28% 2.46% 3.73% 0.5% 1.2%
2026/03/29 66.46% 9.35% 4.32% 3.65% 3.22% 2.19% 3.12% 0% 0.46% 0.78%
2026/03/30 57.06% 12.76% 5.25% 5.11% 3.53% 3.02% 3.94% 0% 0.85% 0.89%
2026/03/31 60.51% 11.27% 5.23% 4.89% 3.22% 2.86% 2.34% 1.13% 1.08% 0.73%
  • chatgpt.com
  • merriam-webster.com
  • babbel.com
  • preply.com
  • rosettastone.com
  • jumpspeak.com
  • forbes.com
  • wordnik.com
  • busuu.com
  • pimsleur.com

Copyright © Adthena. All rights reserved.

ChatGPT.com started March strong, peaking at 66.46% on the 29th. Merriam-Webster.com saw a notable rise mid-month, reaching 28.11% on the 26th. Babbel.com fluctuated, ending at 5.23%. Preply.com and RosettaStone.com maintained steady shares. Jumpspeak.com peaked at 6.86% on the 27th. Forbes.com had a mid-month dip, recovering to 3.94% on the 30th. Wordnik.com and Busuu.com showed minor fluctuations. Pimsleur.com ended March with a slight decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Education & Training Language Learning - Last month
  1. 1
    Babbel: Learn A New Language https://go.babbel.com › learn-languages › babbel

    Your Language, Your Babbel — Learn languages easily with engaging programs from Babbel. Start your journey now. Speech...

  2. 2
    Translate English to Spanish https://www.chatgpt.com

    Translate Spanish Instantly — Translate English to Spanish fast with natural tone and clear meaning. Start now.

  3. 3
    Learn Spanish with AI - Speak Confidently in 3 Weeks https://www.jumpspeak.com

    Meet your new AI language tutor that helps 78% of users speak confidently in 3 weeks. Join 300k...

  4. 4
    Thesaurus by Merriam-Webster | Merriam-Webster Thesaurus https://www.merriam-webster.com › thesaurus

    Our free online thesaurus helps millions understand & use the English language better.

  5. 5
    Rosetta Stone® Official Site https://www.rosettastone.com

    Learn Languages Online — Master the language you've always wanted to learn with Rosetta Stone®'s immersive lessons. Join the award-winning program that millions are using worldwide to learn languages. Live Coaching.

Copyright © Adthena. All rights reserved.

In the competitive world of language learning, Babbel, ChatGPT, Jumpspeak, Merriam-Webster, and Rosetta Stone captivate audiences with unique offerings. Babbel emphasizes personalized learning, ChatGPT focuses on instant translation, Jumpspeak promises confident speaking in weeks, Merriam-Webster enhances English understanding, and Rosetta Stone offers immersive lessons.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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