Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
babbel.com | 17.82 |
preply.com | 17.34 |
rosettastone.com | 15.54 |
pimsleur.com | 5.52 |
merriam-webster.com | 5.13 |
top5languages.com | 3.79 |
forbes.com | 2.91 |
italki.com | 2.41 |
lingoda.com | 2.22 |
busuu.com | 2.15 |
others | 25.17 |
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In the language learning PPC landscape, Babbel leads with 17.82% click share, closely followed by Preply at 17.34%. Rosetta Stone captures 15.54%, while ‘others’ collectively hold 25.17%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
In May 2025, Babbel’s PPC spend share surged, peaking at 32.55% on the 31st. Preply’s share fluctuated, ending at 18.8%. Forbes and Rosetta Stone saw moderate increases, while Jumpspeak and Pimsleur experienced varied trends. Busuu, Lingoda, and Varsity Tutors showed minor fluctuations, with Top5Languages declining steadily.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/05/01 | 334 |
2025/05/02 | 349 |
2025/05/03 | 338 |
2025/05/04 | 347 |
2025/05/05 | 344 |
2025/05/06 | 356 |
2025/05/07 | 363 |
2025/05/08 | 360 |
2025/05/09 | 351 |
2025/05/10 | 337 |
2025/05/11 | 363 |
2025/05/12 | 338 |
2025/05/13 | 348 |
2025/05/14 | 351 |
2025/05/15 | 359 |
2025/05/16 | 329 |
2025/05/17 | 353 |
2025/05/18 | 343 |
2025/05/19 | 360 |
2025/05/20 | 334 |
2025/05/21 | 347 |
2025/05/22 | 335 |
2025/05/23 | 306 |
2025/05/24 | 330 |
2025/05/25 | 325 |
2025/05/26 | 316 |
2025/05/27 | 298 |
2025/05/28 | 308 |
2025/05/29 | 313 |
2025/05/30 | 291 |
2025/05/31 | 289 |
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May began with 334 advertisers, peaking at 363 mid-month. A decline followed, ending with 289 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
merriam-webster.com | 10.37% |
babbel.com | 2.59% |
lingopie.com | 0.9% |
preply.com | 0.71% |
varsitytutors.com | 0.34% |
westminster.org | -0.56% |
pimsleur.com | -0.68% |
mondly.com | -1.98% |
rosettastone.com | -3.23% |
top5languages.com | -4.84% |
Copyright © Adthena. All rights reserved.
Merriam-Webster surged with a 10.37% click share increase, while Babbel rose by 2.59%. In contrast, top5languages.com dropped by 4.84%, and Rosetta Stone fell by 3.23%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
In May 2025, Babbel’s impression share fluctuated, peaking at 42.65% on the 31st. Preply maintained a steady presence, while Forbes saw a gradual rise. Jumpspeak and Rosetta Stone experienced moderate fluctuations. Busuu, Pimsleur, and Lingoda showed minor variations. Top5Languages and Lingopie had lower shares, with occasional spikes.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Effective Language Learning — Learn Spanish Right On Your Phone. The Easiest, Most Convenient Way To Learn. Learn Spanish...
Free Language Learning App — Crystal-clear audio & professional voice actors - Learn Spanish with fluent speakers. Learn Spanish the fun & easy way. Expand your vocabulary with...
Private Lessons from $5/Hour — The Faster Way to Fluency. Fast Track Your Spanish Learning with 5-Star Expert Tutors! Preply's...
Language Learning That Works — Master the language you've always wanted to learn with Rosetta Stone®'s immersive lessons. Start a...
2025's Language Apps Reviewed — 2025's Best Apps & Courses To Learn Spanish Online. Which Is The Best One? Find Out Now
Copyright © Adthena. All rights reserved.
In the competitive world of language learning, Babbel, Mondly, Preply, Rosetta Stone, and Top5Languages captivate audiences with unique propositions. Babbel emphasizes convenience, Mondly offers engaging audio experiences, Preply highlights affordable private lessons, Rosetta Stone promises immersive mastery, and Top5Languages provides comprehensive app reviews.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Education & Training Language Learning May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Education & Training Language Learning May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Education & Training Language Learning May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The US Education & Training Language Learning May 2025 Report aggregates data from across both device types and Google Shopping.
The US Education & Training Language Learning May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.