Why is the US Education & Training Language Learning February 2026 Report useful and how should I use it?

Why is the US Education & Training Language Learning February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Education & Training Language Learning February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Education & Training Language Learning February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Education & Training Language Learning February 2026 Report?

The US Education & Training Language Learning February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Education & Training Language Learning February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Education & Training Language Learning February 2026 Report for?

The US Education & Training Language Learning February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Education & Training Language Learning - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Language Learning category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Education & Training Language Learning US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	45.5600097182
	54.4399902818

45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	36
	64

36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	16%
Transactional	3%
Navigational	2%
Seasonal	0%
Local	2%
Problem Solving	21%

Market Exposure

Share of Clicks for top 10 US Education & Training Language Learning brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
merriam-webster.com	32.78
rosettastone.com	18.29
chatgpt.com	11.95
babbel.com	6.62
pimsleur.com	5.35
preply.com	5.03
jumpspeak.com	2.74
italki.com	2.43
busuu.com	2.04
forbes.com	1.9
others	10.87

merriam-webster.com - 32.78%
rosettastone.com - 18.29%
chatgpt.com - 11.95%
babbel.com - 6.62%
pimsleur.com - 5.35%
preply.com - 5.03%
jumpspeak.com - 2.74%
italki.com - 2.43%
busuu.com - 2.04%
forbes.com - 1.9%
others - 10.87%

Merriam-Webster leads with 32.78% click share, followed by Rosetta Stone at 18.29%. ChatGPT captures 11.95%, while ‘others’ collectively hold 10.87%. Babbel, Pimsleur, and Preply trail behind.

Market Exposure

Share of Spend for the top 10 US Education & Training Language Learning brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	chatgpt.com	babbel.com	rosettastone.com	preply.com	forbes.com	pimsleur.com	merriam-webster.com	jumpspeak.com	busuu.com	italki.com
2026/02/01	0%	1.53%	18.7%	20.46%	5.24%	11.83%	0%	12%	0.72%	3%
2026/02/02	0%	3.17%	16.41%	20.34%	2.81%	12.82%	0%	4.31%	2.58%	4.2%
2026/02/03	0%	0.38%	16.13%	26.38%	3.92%	12.14%	0%	10.6%	4.46%	3.8%
2026/02/04	0%	5%	12.25%	24.04%	3.16%	12.83%	3.6%	11.42%	4.12%	3.54%
2026/02/05	0%	4.13%	13.19%	23.96%	5%	12.93%	4.06%	10.6%	3.87%	4.11%
2026/02/06	0%	4.88%	14.39%	21.61%	2.34%	13.61%	4.59%	9.55%	6.02%	3.36%
2026/02/07	0%	5.2%	16.29%	15.87%	2.76%	14.07%	4.85%	9.83%	5.85%	2.7%
2026/02/08	0%	5.23%	18.82%	18.01%	2.59%	12.84%	3.2%	10.1%	3.16%	3.21%
2026/02/09	0%	4.95%	19.39%	15.41%	4.79%	12.57%	5.11%	5.92%	4.45%	2.6%
2026/02/10	0%	5.17%	17.97%	15.13%	3.74%	15.24%	3.79%	8%	4.57%	2.78%
2026/02/11	20.16%	8.88%	14.4%	11.09%	2.67%	8.4%	2.98%	5.41%	4.31%	1.86%
2026/02/12	0%	4.09%	13.07%	23.73%	4.95%	12.81%	4.02%	10.51%	3.83%	4.07%
2026/02/13	0%	4.87%	14.35%	21.55%	2.34%	13.57%	4.58%	9.52%	6%	3.35%
2026/02/14	0%	5.12%	16.04%	15.63%	2.72%	13.86%	4.78%	9.68%	5.76%	2.85%
2026/02/15	21.78%	4.07%	14.65%	14.01%	2.01%	9.99%	2.49%	7.86%	2.46%	2.5%
2026/02/16	0%	4.93%	19.31%	15.35%	4.77%	12.52%	5.09%	5.89%	4.43%	2.59%
2026/02/17	0%	21.97%	11.27%	10.55%	14.04%	9.11%	2.92%	7.69%	1.13%	1.03%
2026/02/18	33.67%	15.65%	8.56%	6.49%	7.99%	6.19%	3.7%	5.41%	0.93%	1.09%
2026/02/19	23.94%	17.98%	11.49%	6.5%	9.36%	7.32%	3.21%	5.92%	0.55%	1.28%
2026/02/20	37.64%	15.28%	11.53%	6.47%	4.01%	7.45%	3.15%	3.76%	0.49%	0.54%
2026/02/21	0%	26.11%	15.29%	12.44%	7.15%	11.94%	5.39%	4.99%	0.54%	1.93%
2026/02/22	0%	26.67%	14.81%	9.56%	10.4%	9.48%	4.83%	6.02%	0.73%	1.69%
2026/02/23	16.68%	21.23%	10.09%	8.53%	11.17%	7.44%	3.81%	4.11%	1.33%	1.08%
2026/02/24	47.18%	13.55%	6.36%	6.64%	7.27%	4.61%	2.24%	2.55%	1.2%	0.95%
2026/02/25	34.27%	15.25%	8.89%	6.76%	9.26%	7.36%	3.17%	3.73%	0.55%	1.37%
2026/02/26	37.38%	12.32%	10.23%	9.14%	7.19%	6.34%	3.45%	2.7%	1.01%	1.12%
2026/02/27	47.01%	10.28%	12.05%	6.83%	5.17%	5.08%	2.72%	2.1%	0.99%	0.9%
2026/02/28	49.04%	12%	7.56%	6.48%	6.11%	4.4%	2.18%	2.15%	1.46%	1%

chatgpt.com
babbel.com
rosettastone.com
preply.com
forbes.com
pimsleur.com
merriam-webster.com
jumpspeak.com
busuu.com
italki.com

In February 2026, ChatGPT’s PPC spend surged, peaking at 49.04 by month’s end. Babbel and Rosetta Stone showed steady growth, while Preply and Forbes fluctuated. Pimsleur and Merriam-Webster maintained moderate levels, with Jumpspeak, Busuu, and Italki trailing.

Market Exposure

Competitor Count for US Education & Training Language Learning

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	243
2026/02/02	254
2026/02/03	241
2026/02/04	246
2026/02/05	235
2026/02/06	259
2026/02/07	257
2026/02/08	260
2026/02/09	264
2026/02/10	251
2026/02/11	265
2026/02/12	235
2026/02/13	259
2026/02/14	257
2026/02/15	260
2026/02/16	264
2026/02/17	228
2026/02/18	230
2026/02/19	207
2026/02/20	222
2026/02/21	194
2026/02/22	201
2026/02/23	212
2026/02/24	190
2026/02/25	177
2026/02/26	180
2026/02/27	168
2026/02/28	151

February began with 243 advertisers, peaking at 265 mid-month. However, a decline followed, ending with 151 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Education & Training Language Learning

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
chatgpt.com	19.31%
babbel.com	4.05%
forbes.com	1.38%
westminster.org	0.24%
definition.church	0.24%
busuu.com	-1.54%
jumpspeak.com	-1.98%
pimsleur.com	-2.64%
preply.com	-4.7%
rosettastone.com	-5.63%

Chatgpt.com surged with a 19.31% increase, while rosettastone.com dropped by 5.63%. Babbel.com gained 4.05%, contrasting preply.com’s 4.7% decline.

Campaign Efficiency

US Education & Training Language Learning Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	chatgpt.com	merriam-webster.com	babbel.com	rosettastone.com	forbes.com	preply.com	pimsleur.com	jumpspeak.com	wordnik.com	busuu.com
2026/02/01	0%	0%	1.1%	16.4%	4.42%	18.09%	9.7%	12.26%	0%	0.9%
2026/02/02	0%	0%	2.24%	13.95%	2.48%	17.55%	9.7%	4.23%	0%	2.53%
2026/02/03	0%	0%	0.25%	13.89%	3.43%	24.9%	8.85%	10.47%	0%	4.4%
2026/02/04	0%	22%	2.76%	8.94%	2.29%	18.36%	8.8%	9.82%	1.1%	3.66%
2026/02/05	0%	23.83%	2.23%	9.03%	3.18%	17.73%	7.92%	7.84%	4.14%	3.16%
2026/02/06	0%	27.35%	2.53%	9.79%	1.47%	15.25%	7.45%	7.3%	5.47%	4.84%
2026/02/07	0%	27.8%	2.58%	10.79%	1.62%	10.22%	7.43%	7.28%	3.71%	4.43%
2026/02/08	26.1%	14.33%	2.37%	9.84%	1.43%	9.4%	6.09%	6.47%	3.18%	2.22%
2026/02/09	0%	29.89%	2.43%	12.71%	3.02%	9.79%	6.83%	4.66%	0%	3.46%
2026/02/10	0%	25.13%	3.17%	12.93%	2.51%	10.48%	9.32%	6.45%	0%	3.78%
2026/02/11	24.14%	17.67%	5.61%	9.81%	1.69%	7.27%	4.96%	4.09%	1.47%	3.25%
2026/02/12	0%	23.83%	2.23%	9.03%	3.18%	17.73%	7.92%	7.84%	4.14%	3.16%
2026/02/13	0%	27.35%	2.53%	9.79%	1.47%	15.25%	7.45%	7.3%	5.47%	4.84%
2026/02/14	0%	27.8%	2.58%	10.79%	1.62%	10.22%	7.43%	7.28%	3.71%	4.43%
2026/02/15	26.1%	14.33%	2.37%	9.84%	1.43%	9.4%	6.09%	6.47%	3.18%	2.22%
2026/02/16	0%	29.89%	2.43%	12.71%	3.02%	9.79%	6.83%	4.66%	0%	3.46%
2026/02/17	0%	21.55%	16.24%	8.15%	11.51%	7.03%	5.28%	7.12%	3.59%	1.11%
2026/02/18	38.5%	18.78%	10.12%	5.13%	5.27%	3.62%	3.02%	3.8%	1.17%	0.65%
2026/02/19	26.34%	19.28%	12.15%	7.47%	7.19%	3.93%	3.26%	4.85%	1.61%	0.54%
2026/02/20	42.22%	16.74%	9.24%	6.55%	2.07%	3.36%	3.16%	2.52%	2.58%	0.39%
2026/02/21	0%	29.57%	18.8%	9.83%	4.74%	7.6%	5.72%	4.23%	2.27%	0.54%
2026/02/22	0%	26.47%	22.77%	9.46%	9.09%	5.88%	4.47%	4.9%	0%	0.71%
2026/02/23	22.29%	20.39%	14.69%	6.05%	7.08%	5.13%	3.21%	3.35%	1.36%	0.88%
2026/02/24	52.93%	10.49%	10.5%	3.56%	5.44%	3.96%	2.03%	1.81%	0%	0.78%
2026/02/25	39.79%	16.99%	10.27%	5.27%	5.82%	3.97%	3.49%	2.66%	0%	0.47%
2026/02/26	41.51%	17.73%	6.83%	5.77%	4.87%	5.21%	2.45%	1.81%	1.27%	0.7%
2026/02/27	53.32%	13.01%	6.03%	7.23%	3.17%	4.03%	2.01%	1.6%	1.08%	0.68%
2026/02/28	56.55%	10.6%	7.24%	4.5%	3.83%	3.56%	1.84%	1.61%	1.06%	1.04%

chatgpt.com
merriam-webster.com
babbel.com
rosettastone.com
forbes.com
preply.com
pimsleur.com
jumpspeak.com
wordnik.com
busuu.com

ChatGPT.com surged in February, peaking at 56.55% on the 28th. Merriam-Webster.com fluctuated, ending at 10.6%. Babbel.com rose mid-month, closing at 7.24%. RosettaStone.com declined, finishing at 4.5%. Forbes.com varied, ending at 3.83%. Preply.com dropped, closing at 3.56%. Pimsleur.com decreased, ending at 1.84%. Jumpspeak.com fell, finishing at 1.61%. Wordnik.com declined, closing at 1.06%. Busuu.com fluctuated, ending at 1.04%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Education & Training Language Learning

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Education & Training Language Learning - Last month

1
Translate English to Spanish
Accurate English to Spanish — Translate English to Spanish fast with natural tone and clear meaning. Start now.
2
Duolingo vs other Apps - We Did the Comparison for You https://www.forbes.com › language › learning
See the Top 10 Ranked Language Learning Apps in 2026 & Make an Informed Purchase. Interested in Picking Up a New Language? Compare our Top...
3
Learn Spanish with AI https://www.jumpspeak.com
Speak Confidently in 3 Weeks — Meet your new AI language tutor that helps 78% of users speak confidently in 3 weeks. Join 300k...
4
Thesaurus by Merriam-Webster https://www.merriam-webster.com › thesaurus
Merriam-Webster Thesaurus — Our free online thesaurus helps millions understand & use the English language better. Find the right word every time with our free online thesaurus. Word of the Day. Word Games & Quizzes.
5
Rosetta Stone® Official Site https://www.rosettastone.com
Language Learning That Works — Join the award-winning program that millions are using worldwide to learn languages. Master the...

In the competitive world of language learning, ChatGPT’s ad emphasizes speed and natural tone in translation. Forbes offers a comparative analysis of top apps, while Jumpspeak highlights AI-driven confidence in speaking. Merriam-Webster focuses on enhancing English vocabulary, and Rosetta Stone showcases its global success in language mastery.

Frequently Asked Questions

Why is the US Education & Training Language Learning February 2026 Report useful and how should I use it?

Why is the US Education & Training Language Learning February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Education & Training Language Learning February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Education & Training Language Learning February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Education & Training Language Learning February 2026 Report?

The US Education & Training Language Learning February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Education & Training Language Learning February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Education & Training Language Learning February 2026 Report for?

The US Education & Training Language Learning February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Education & Training Language Learning - PPC Market Share Analysis February 2026

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Google AI Overview visibility for Education & Training Language Learning US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Education & Training Language Learning brands

Share of Spend for the top 10 US Education & Training Language Learning brands

Competitor Count for US Education & Training Language Learning

Market Loss & Market Gains for US Education & Training Language Learning

US Education & Training Language Learning Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Education & Training Language Learning

Frequently Asked Questions

Why is the US Education & Training Language Learning February 2026 Report useful and how should I use it?

Why is the US Education & Training Language Learning February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Education & Training Language Learning February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Education & Training Language Learning February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Language Learning

AUS Language Learning

the7stars achieves Google Ads PPC campaign optimization with Adthena