US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – US

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.5422254915
70.4577745085
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 9%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
generac.com 8.88
hvacdirect.com 7.98
lowes.com 5.28
grainger.com 4.69
jackery.com 4.13
iwae.com 3.19
ecobee.com 3.15
eheat.com 3.14
uline.com 3.08
alpinehomeair.com 3.06
others 53.42
  • generac.com - 8.88%
  • hvacdirect.com - 7.98%
  • lowes.com - 5.28%
  • grainger.com - 4.69%
  • jackery.com - 4.13%
  • iwae.com - 3.19%
  • ecobee.com - 3.15%
  • eheat.com - 3.14%
  • uline.com - 3.08%
  • alpinehomeair.com - 3.06%
  • others - 53.42%

Copyright © Adthena. All rights reserved.

In the energy efficiency PPC landscape, ‘others’ dominate with 53.42% click share, while Generac leads individual advertisers at 8.88%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date generac.com hvacdirect.com iwae.com alpinehomeair.com jackery.com lowes.com uline.com onehourheatandair.com renewalbyandersen.com grainger.com
2026/02/01 3.07% 8.23% 5.22% 10.43% 1.55% 3.66% 1.43% 2.61% 2.77% 0.13%
2026/02/02 2.62% 4.85% 1.89% 2.32% 1.33% 5.72% 1.33% 3.73% 2.2% 1.91%
2026/02/03 3.81% 10.1% 4.01% 4.69% 2.4% 1.31% 3.41% 3.52% 2.83% 6.48%
2026/02/04 6.3% 7.51% 3.21% 3.29% 1.92% 0.04% 2.76% 1.68% 2.03% 3.68%
2026/02/05 10.02% 7.53% 2.07% 1.83% 2.28% 1.56% 3.56% 1.96% 1.09% 3.81%
2026/02/06 7.32% 9.59% 3.03% 2.44% 2.88% 2.01% 3.44% 3.79% 0.19% 3.24%
2026/02/07 11.46% 6.57% 2.86% 2.53% 1.47% 1.67% 1.11% 4.45% 1.94% 0.2%
2026/02/08 7.2% 5.72% 2.72% 2.53% 2.99% 2.16% 1.42% 1.16% 2.66% 0.24%
2026/02/09 6.7% 7.13% 3.91% 3% 4% 1.08% 1.55% 2.99% 2.34% 2.95%
2026/02/10 5.89% 8.39% 3.18% 4.12% 2.08% 0.8% 3.59% 4.07% 0.04% 4.28%
2026/02/11 9.49% 7.01% 2.76% 3.25% 0.46% 0.88% 1.85% 4.26% 1.91% 5.66%
2026/02/12 9.15% 6.88% 1.89% 1.67% 2.08% 1.42% 3.28% 1.81% 0.99% 3.48%
2026/02/13 6.94% 9.09% 2.87% 2.31% 2.73% 1.91% 3.26% 3.6% 0.18% 3.08%
2026/02/14 10.91% 6.25% 2.72% 2.41% 1.4% 1.58% 1.05% 4.26% 1.85% 0.19%
2026/02/15 6.77% 5.38% 2.55% 2.38% 2.81% 2.03% 1.33% 1.09% 2.5% 0.23%
2026/02/16 6.08% 6.46% 3.55% 2.72% 3.62% 0.98% 1.4% 2.71% 2.12% 2.67%
2026/02/17 9.3% 7.07% 4.51% 4.63% 0.37% 4.91% 0.63% 6.45% 2.19% 2.36%
2026/02/18 6.8% 4.53% 2.2% 3.26% 0.79% 4.01% 1.32% 8.61% 2% 2.53%
2026/02/19 10.63% 7.58% 1.59% 1.87% 0.54% 4.01% 0.91% 2.4% 1.28% 2.86%
2026/02/20 14.22% 6.32% 3.09% 2.95% 0.59% 1.23% 0.95% 7.27% 1.27% 1.49%
2026/02/21 11.5% 5.14% 1.93% 3.83% 0.45% 1.75% 0.57% 3.98% 2.64% 0.17%
2026/02/22 5.27% 4.98% 2.22% 3.66% 1.14% 3.8% 0.85% 2.35% 1.87% 0.13%
2026/02/23 5.17% 6.8% 1.2% 2.15% 0.67% 1.66% 1.42% 3.29% 0.77% 3.1%
2026/02/24 6.05% 7.28% 2.03% 2.8% 2.11% 2.55% 1.59% 1.8% 1.4% 3.05%
2026/02/25 8.39% 8.23% 3.35% 4.87% 0.68% 2.93% 0.93% 5.49% 2.52% 2.26%
2026/02/26 7.16% 7.53% 3.01% 5.12% 1.33% 3.92% 0.96% 5.57% 1.84% 3.22%
2026/02/27 14.51% 8.94% 3.51% 3.66% 1.65% 1.96% 1% 0.06% 0.03% 2.73%
2026/02/28 21.19% 4.64% 4.53% 2.61% 2.07% 1.96% 0.96% 0.65% 0.55% 0.15%
  • generac.com
  • hvacdirect.com
  • iwae.com
  • alpinehomeair.com
  • jackery.com
  • lowes.com
  • uline.com
  • onehourheatandair.com
  • renewalbyandersen.com
  • grainger.com

Copyright © Adthena. All rights reserved.

Generac.com surged in February, peaking at 21.19% on the 28th. HVACDirect.com fluctuated, ending at 4.64%. IWAE.com and AlpineHomeAir.com showed modest gains. Jackery.com and Lowes.com had varied trends. Uline.com and OneHourHeatAndAir.com remained steady. RenewalByAndersen.com and Grainger.com had minimal impact.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 536
2026/02/02 521
2026/02/03 555
2026/02/04 563
2026/02/05 612
2026/02/06 580
2026/02/07 553
2026/02/08 568
2026/02/09 602
2026/02/10 582
2026/02/11 585
2026/02/12 612
2026/02/13 580
2026/02/14 553
2026/02/15 568
2026/02/16 602
2026/02/17 464
2026/02/18 510
2026/02/19 487
2026/02/20 476
2026/02/21 421
2026/02/22 496
2026/02/23 586
2026/02/24 558
2026/02/25 543
2026/02/26 532
2026/02/27 523
2026/02/28 487

Copyright © Adthena. All rights reserved.

February began with 536 advertisers, peaking at 612 mid-month. A decline followed, ending at 487.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lowes.com 2.9%
generac.com 2.82%
mitsubishicomfort.com 1.05%
ecobee.com 0.79%
bgesmartenergy.com 0.53%
jackery.com -1.25%
grainger.com -1.27%
hvacdirect.com -1.38%
bluettipower.com -1.83%
uline.com -2.14%

Copyright © Adthena. All rights reserved.

Generac and Lowe’s surged in click share, gaining 2.82% and 2.9% respectively, while Uline and Bluetti Power saw declines of 2.14% and 1.83%.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date generac.com hvacdirect.com lowes.com iwae.com jackery.com alpinehomeair.com eheat.com uline.com grainger.com bluettipower.com
2026/02/01 3.24% 7.8% 8.2% 5.2% 1.95% 9.24% 3.02% 2.37% 0.11% 1.09%
2026/02/02 0.98% 6.13% 15.91% 2.81% 2.53% 2.84% 0.58% 2.67% 4.27% 0%
2026/02/03 1.44% 12.54% 2.98% 4.25% 2.86% 4.39% 2.07% 4.87% 10.79% 0.95%
2026/02/04 2.88% 8.06% 0.07% 3.92% 3.33% 3.14% 2.1% 4.69% 7% 1.03%
2026/02/05 3.47% 7.92% 2.86% 2.27% 3.19% 1.54% 1.51% 5.72% 6.96% 2.8%
2026/02/06 2.53% 10.47% 3.2% 3.38% 5.88% 2.39% 2.17% 5.28% 5.89% 3.86%
2026/02/07 4% 8.14% 3.45% 3.84% 3.52% 2.98% 2.97% 1.99% 0.2% 3.47%
2026/02/08 3.43% 6.82% 3.86% 4.09% 5.63% 2.62% 2.19% 2.31% 0.23% 5.52%
2026/02/09 3.14% 8.03% 2.88% 5.68% 8.12% 3.37% 1.98% 2.67% 4.58% 2.98%
2026/02/10 2.14% 10.37% 2.08% 4.8% 3.72% 4.29% 2.07% 5.37% 7.36% 0.12%
2026/02/11 3.42% 9.26% 2.59% 3.97% 0.74% 3.33% 1.57% 3.28% 12.5% 0.82%
2026/02/12 3.47% 7.92% 2.86% 2.27% 3.19% 1.54% 1.51% 5.72% 6.96% 2.8%
2026/02/13 2.53% 10.47% 3.2% 3.38% 5.88% 2.39% 2.17% 5.28% 5.89% 3.86%
2026/02/14 4% 8.14% 3.45% 3.84% 3.52% 2.98% 2.97% 1.99% 0.2% 3.47%
2026/02/15 3.43% 6.82% 3.86% 4.09% 5.63% 2.62% 2.19% 2.31% 0.23% 5.52%
2026/02/16 3.14% 8.03% 2.88% 5.68% 8.12% 3.37% 1.98% 2.67% 4.58% 2.98%
2026/02/17 4.17% 7.56% 12.63% 5% 0.32% 5.93% 1.22% 0.71% 3.7% 0%
2026/02/18 2.37% 4.77% 11.2% 2.56% 0.73% 3.44% 2.54% 2.17% 5.19% 0.11%
2026/02/19 4.92% 9.71% 9.9% 1.95% 0.52% 1.75% 1.06% 1.48% 7.41% 0%
2026/02/20 7% 6.92% 3.25% 4.08% 0.8% 3.59% 0.72% 1.4% 3.31% 0.04%
2026/02/21 5.36% 5.26% 5.46% 1.86% 0.47% 3.64% 3.09% 0.94% 0.24% 0.16%
2026/02/22 2.11% 5.35% 7.6% 2.68% 2.22% 4.46% 2.49% 1.28% 0.18% 0.14%
2026/02/23 2.09% 7.93% 3.52% 1.69% 0.81% 2.23% 2.33% 2.46% 6.6% 0.8%
2026/02/24 3.36% 7.64% 4.36% 2.25% 3.74% 2.81% 2.63% 2.54% 5.63% 0%
2026/02/25 3.8% 10.38% 6.52% 4.38% 0.74% 6.22% 2.73% 1.55% 5.05% 0%
2026/02/26 3.58% 11.5% 9.07% 3.65% 2.11% 4.7% 1.55% 1.11% 7.09% 0.67%
2026/02/27 6.42% 11.87% 5.67% 4.36% 1.64% 4.22% 2.52% 1.55% 6.55% 0%
2026/02/28 12.05% 5.93% 5.82% 5.35% 3.29% 2.78% 2.64% 1.48% 0.22% 0%
  • generac.com
  • hvacdirect.com
  • lowes.com
  • iwae.com
  • jackery.com
  • alpinehomeair.com
  • eheat.com
  • uline.com
  • grainger.com
  • bluettipower.com

Copyright © Adthena. All rights reserved.

In February 2026, generac.com saw a significant rise, peaking at 12.05 on the 28th. hvacdirect.com fluctuated, ending at 5.93. lowes.com had a notable spike mid-month, while iwae.com remained steady. jackery.com and alpinehomeair.com showed varied trends. eheat.com, uline.com, and bluettipower.com had minor fluctuations. grainger.com experienced a peak mid-month, closing at 0.22.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Flat Rate Upfront Pricing - Hot Water Heater https://www.airspecialist.com

    Our trusted plumbing team is on-call now for fast and affordable water repairs.

  2. 2
    Call Now for a Heating Quote - Fast HVAC Repair https://www.cloudcomforthvac.com/

    Cloud Comfort HVAC Is a Fully Licensed and Insured HVAC Contractor Based in Torrance, CA. Explore Our Heating and Cooling Services to See How We Can Elevate Your Indoor Comfort.

  3. 3
    Tankless Water Heaters - Gas And Electric Tankless https://www.ferguson.com

    Efficient Tankless Water Heaters. Shop Ferguson.com For The Best Brands. Reliable Tankless...

  4. 4
    Tank & Tankless Water Heaters - Affordable Water Heater Deals https://www.lowes.com

    Discover Premium Waterheaters At Lowe's®. Grab Exclusive Offers Now. Save Big On Water Heaters At Lowe's®. Upgrade Now And Enjoy Hot Showers Daily. Shop Now.

  5. 5
    Tankless Water Heater Experts - Transparent, Upfront Pricing https://www.plumbprosinc.com › water_heaters › tankless

    Upgrade Tankless Water Heater For Money Saving, Energy Efficiency And Space Savings. Fast...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, advertisers like Air Specialist and Plumb Pros Inc. emphasize transparency with upfront pricing for water heaters. Meanwhile, Cloud Comfort HVAC highlights its licensed expertise, and Ferguson and Lowe’s focus on efficiency and affordability, showcasing diverse approaches to attract customers.

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