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US Energy, Utilities & Waste - Energy Efficiency - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US – Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste - Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lowes.com 10.69
hvacdirect.com 6.71
ecoflow.com 5.52
generac.com 5.12
iwae.com 4.89
duromaxpower.com 4.66
grainger.com 4.42
ecobee.com 4.2
alpinehomeair.com 4.02
4patriots.com 2.94
others 46.83

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In the energy efficiency PPC landscape, Lowes.com leads with 10.69% click share, while ‘others’ dominate at 46.83%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste - Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date hvacdirect.com iwae.com lowes.com alpinehomeair.com generac.com grainger.com duromaxpower.com ecoflow.com 4patriots.com jackery.com
2025/03/01 5.22% 12.75% 4.7% 6.96% 4.12% 0.14% 3.43% 2.45% 3.99% 0.67%
2025/03/02 3.84% 5.07% 5.11% 4.38% 7.15% 0.15% 3.63% 2.24% 6.9% 1.87%
2025/03/03 5.09% 7.32% 4.97% 4.27% 1.43% 4.49% 2.11% 2.02% 5.22% 1.17%
2025/03/04 5.26% 4.54% 2.57% 3.16% 3.82% 3.62% 2.38% 2.44% 2.31% 0.94%
2025/03/05 4.04% 7.63% 7.86% 2.62% 3.14% 5.89% 1.9% 2.12% 3.93% 3.5%
2025/03/06 6.5% 5.29% 3.92% 5.86% 4.16% 3.89% 1.16% 2.75% 2.99% 3.47%
2025/03/07 5.99% 7.84% 4.78% 5.78% 4.16% 3.6% 1.51% 3.27% 2.23% 2.81%
2025/03/08 7.67% 5.12% 5.45% 6.38% 4.32% 0.11% 1.99% 4.19% 4% 2.69%
2025/03/09 6.01% 5.18% 5.01% 3.03% 5.69% 0.19% 1.71% 5.81% 5.58% 5.05%
2025/03/10 7.37% 5.65% 3.27% 4.11% 4.09% 3.23% 1.48% 4.85% 4.26% 3.62%
2025/03/11 6.9% 2.79% 2.69% 2.99% 3.51% 11.52% 1.53% 8.14% 2.35% 4.82%
2025/03/12 7.84% 3.35% 3.56% 3.84% 4.66% 6.9% 2.08% 7.34% 2.44% 3.35%
2025/03/13 7.23% 5.14% 2.56% 3.19% 2.94% 7.42% 2.01% 10.34% 1.05% 1.93%
2025/03/14 6.97% 3.86% 3.18% 3.1% 4.76% 7.87% 2.03% 9.97% 0.22% 0.46%
2025/03/15 6.73% 5.39% 3.68% 2.82% 5.28% 0.2% 2.25% 12.74% 1.43% 0.9%
2025/03/16 7.72% 6.61% 2.91% 2.93% 3.12% 0.19% 1.42% 11.5% 0.42% 0.19%
2025/03/17 7.11% 3.43% 5.22% 3.15% 2.95% 8.35% 2.79% 2.74% 2.18% 1.09%
2025/03/18 3.38% 3.11% 4.24% 4.72% 5.05% 3.8% 2.93% 2.42% 1.84% 1.51%
2025/03/19 5.76% 3.84% 3.24% 4.61% 5.71% 7.08% 1.78% 3.38% 1.04% 1.81%
2025/03/20 9.4% 3.59% 5.26% 5.14% 4.8% 4.41% 2% 2.44% 3.35% 2.69%
2025/03/21 10.16% 2.86% 3.34% 5.45% 2.61% 6.85% 1.83% 2.51% 1.79% 2.19%
2025/03/22 10.43% 3.4% 3.99% 3.91% 4.09% 0.16% 3.24% 3.24% 2.71% 2.75%
2025/03/23 8.59% 3.87% 6.03% 4.64% 5.56% 0.19% 4.28% 3.61% 0.43% 2.82%
2025/03/24 6.7% 2.1% 2.17% 5.16% 4.7% 5.33% 2.48% 0.99% 0.17% 1.41%
2025/03/25 9% 3.97% 3.64% 4.26% 6.15% 2.8% 2.72% 1.99% 0.61% 1.89%
2025/03/26 8.39% 7.14% 3% 3.24% 5.52% 3.52% 1.92% 2.82% 0.14% 1.71%
2025/03/27 10.57% 1.67% 3.5% 3.72% 4.72% 4.43% 1.84% 2.42% 0.15% 0.57%
2025/03/28 11.4% 4.67% 3.26% 4.44% 3.35% 4.92% 2.08% 1.92% 0.02% 0.42%
2025/03/29 10.25% 3.97% 4.02% 2.28% 2.73% 0.17% 3.92% 2.26% 0.02% 0.13%
2025/03/30 11.36% 5.48% 4.51% 3.89% 3.34% 0.17% 4.12% 2.32% 0.48% 0.1%
2025/03/31 9.57% 6.59% 5.24% 4.94% 3.6% 3.57% 3.54% 1.22% 0.53% 0.03%

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In March 2025, HVACDirect.com saw a steady rise in PPC spend share, peaking at 11.40% on March 28. Meanwhile, IWAE.com experienced fluctuations, starting strong but dipping mid-month. By month-end, HVACDirect.com led, showcasing a dynamic PPC landscape.

Market Exposure

Competitor Count for US Energy, Utilities & Waste - Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 805
2025/03/02 820
2025/03/03 870
2025/03/04 863
2025/03/05 882
2025/03/06 1022
2025/03/07 938
2025/03/08 941
2025/03/09 821
2025/03/10 932
2025/03/11 858
2025/03/12 895
2025/03/13 875
2025/03/14 869
2025/03/15 759
2025/03/16 807
2025/03/17 827
2025/03/18 846
2025/03/19 825
2025/03/20 830
2025/03/21 769
2025/03/22 841
2025/03/23 771
2025/03/24 840
2025/03/25 808
2025/03/26 822
2025/03/27 834
2025/03/28 827
2025/03/29 767
2025/03/30 764
2025/03/31 838

Copyright © Adthena. All rights reserved.

March began with 805 advertisers, peaking at 1,022 on the 6th. Fluctuations followed, ending with 838 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste - Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ecobee.com 2.86%
hvacdirect.com 2.26%
duromaxpower.com 2.08%
factorypure.com 1.14%
bradfordwhite.com 0.76%
grainger.com -1.31%
lowes.com -1.62%
jackery.com -1.81%
4patriots.com -2.44%
ecoflow.com -5.14%

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In the past month, ecobee.com surged with a 2.86% click share increase, while ecoflow.com faced a 5.14% decline. HVACdirect.com and duromaxpower.com also saw positive growth, contrasting with declines for 4patriots.com and jackery.com.

Campaign Efficiency

US Energy, Utilities & Waste - Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date lowes.com hvacdirect.com duromaxpower.com iwae.com alpinehomeair.com grainger.com apelectric.com ecoflow.com 4patriots.com jackery.com
2025/03/01 11.13% 3.29% 7.07% 11.74% 7.51% 0.11% 0.98% 2.59% 4.92% 0.79%
2025/03/02 14.61% 1.41% 7.39% 5.25% 4.51% 0.11% 1.3% 2.84% 9.88% 1.84%
2025/03/03 10.82% 2.79% 3.93% 6.19% 4.96% 6.3% 4.12% 2.56% 6.83% 1.03%
2025/03/04 6.48% 2.63% 5.68% 5.52% 4.49% 7.03% 3.49% 3.81% 5.17% 1.16%
2025/03/05 20.13% 2.18% 3.28% 6.01% 2.66% 8.26% 1.91% 2.32% 5.36% 3.48%
2025/03/06 10.24% 4.73% 2.51% 4.75% 5.92% 5.66% 1.74% 3.29% 5.12% 4.73%
2025/03/07 10.06% 3.67% 2.63% 6.57% 5.69% 4.37% 2.83% 3.64% 2.72% 3.38%
2025/03/08 12.38% 3.4% 3.93% 4.84% 6.11% 0.09% 0.91% 4.9% 6% 3.85%
2025/03/09 10.49% 4.55% 3.27% 5.34% 3.02% 0.14% 2.22% 7.88% 6.91% 6.31%
2025/03/10 6.36% 5.56% 2.91% 5.19% 4.21% 4.64% 2.51% 6.33% 5.85% 5.78%
2025/03/11 5.48% 5.11% 3.31% 2.93% 3.3% 13.04% 3.47% 10.55% 3.73% 6.15%
2025/03/12 8.52% 5.82% 4.2% 2.96% 3.81% 9.05% 2.18% 10.95% 3.46% 4.55%
2025/03/13 5.52% 4.31% 3.84% 4.47% 3.26% 8.64% 4.34% 14.78% 1.74% 1.96%
2025/03/14 7.9% 5.96% 4.08% 4.05% 3.5% 9.37% 2.92% 15.02% 0.51% 0.54%
2025/03/15 10.86% 6.02% 5% 5.26% 3.46% 0.16% 4.62% 17.82% 1.26% 0.97%
2025/03/16 5.61% 4.39% 2.89% 7.21% 3.47% 0.14% 5.2% 21.02% 1.07% 0.24%
2025/03/17 9.86% 6.5% 5.17% 3.1% 3.39% 9.68% 3.83% 3.11% 3.24% 1.2%
2025/03/18 10.39% 3.45% 6.3% 3.53% 5.02% 5.81% 0.23% 2.96% 2.22% 1.84%
2025/03/19 6.54% 4.17% 3.69% 4.13% 5.37% 9.42% 3.51% 4.17% 1.74% 2.59%
2025/03/20 9.49% 6.52% 4.11% 3.67% 5.39% 5.73% 3.24% 2.92% 4% 3.09%
2025/03/21 6.41% 6.72% 3.86% 3.51% 5.47% 8.62% 2.09% 3.01% 2.78% 3.28%
2025/03/22 8.51% 7.27% 5.91% 4.58% 4.57% 0.13% 1.45% 4.09% 3.6% 3.64%
2025/03/23 12.47% 5.74% 8.42% 4.32% 5.26% 0.14% 1.72% 4.32% 0.57% 3.22%
2025/03/24 4.85% 6.14% 5.99% 2.58% 6.23% 8.7% 4.92% 1.15% 0.28% 1.99%
2025/03/25 8.79% 6.16% 6.75% 4.11% 4.76% 3.96% 2.41% 2.16% 1.32% 2.45%
2025/03/26 8.12% 6.27% 4.22% 6.83% 4.16% 4.74% 2.92% 3.55% 0.21% 2.53%
2025/03/27 8.34% 8.5% 4.33% 2.37% 4.74% 5.33% 4.32% 2.82% 0.19% 0.98%
2025/03/28 7.35% 9.64% 5.04% 5.01% 4.34% 6.03% 4.32% 2.38% 0.04% 0.58%
2025/03/29 8.77% 8.35% 7.8% 4.05% 2.83% 0.14% 2.67% 2.66% 0.03% 0.26%
2025/03/30 9.89% 10.12% 6.96% 5.5% 4.54% 0.15% 1.85% 2.7% 0.83% 0.19%
2025/03/31 10.71% 6.84% 6.66% 6.51% 5.31% 3.8% 2.25% 1.25% 0.47% 0.02%

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In March 2025, Lowes.com led with fluctuating impressions, peaking at 20.13% on the 5th. HVACDirect.com and DuromaxPower.com showed steady growth, while EcoFlow.com surged mid-month, reaching 21.02% on the 16th. The month concluded with Lowes.com at 10.71%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    No Heat? Get a New Furnace | $0 Down, 0% Interest 72 Months https://www.calltippinghat.com › hvac › replacement

    Get Pricing Info on Our In-Stock Furnaces Plus Ask About our Financing Specials. Work...

  2. 2
    What is a Heat Pump https://www.ecomfort.com › heat-pump

    Our Expert Team Can Help — Our HVAC experts will help you pick the perfect heating, venting and cooling equipment

  3. 3
    Tankless Water Heaters https://www.ferguson.com

    On Demand Water Heaters — Reliable Tankless Water Heating Solutions For Any Home. Shop The Top Brands, In Stock!

  4. 4
    Generac Power Generator https://www.generac.com

    Generac Power Generators — Generac generators run on natural gas or liquid propane & back up your home's power supply

  5. 5
    Indoor Propane Heaters | In Stock – Ships Today https://www.uline.com › forced-air › heaters

    Portable heat for warehouses, construction sites and pavilions. Provides instant warmth. Adjustable heat. Safety shutoff for loss of power/flame. Propane and Multi-Fuel available.

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In the competitive landscape of energy efficiency, five advertisers stand out with compelling PPC text ads. Calltippinghat.com entices with a $0 down, 0% interest furnace offer, emphasizing affordability. Ecomfort.com positions itself as an expert guide in selecting HVAC systems. Ferguson.com highlights reliability with its tankless water heaters. Generac.com assures power security with versatile generators. Uline.com promises immediate warmth with portable propane heaters, focusing on safety and convenience. Each ad uniquely addresses consumer needs, from cost savings to expert guidance and reliable solutions.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.