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US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
hvacdirect.com 9.32
ecobee.com 7.83
lowes.com 6.92
duromaxpower.com 5.43
generac.com 5.09
iwae.com 3.64
alpinehomeair.com 3.17
grainger.com 2.55
usgbc.org 2.33
senville.com 2.22
others 51.5

Copyright © Adthena. All rights reserved.

In the energy efficiency PPC landscape, ‘others’ dominate with 51.5% click share, while ‘hvacdirect.com’ leads specific advertisers at 9.32%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date hvacdirect.com alpinehomeair.com ecobee.com generac.com grainger.com lowes.com duromaxpower.com iwae.com sila.com senville.com
2025/04/01 11.97% 3.82% 2.69% 5.24% 2.61% 3.8% 3.94% 1.44% 0.15% 1.89%
2025/04/02 11.22% 3.82% 1.21% 7.25% 2.64% 5.12% 1.33% 3.03% 0.93% 2%
2025/04/03 9.72% 3.38% 0.64% 7.15% 1.49% 3.59% 1.22% 2.1% 0.59% 2.5%
2025/04/04 11.93% 2.92% 2.25% 6.85% 1.43% 2.28% 2.11% 3.52% 1.37% 1.64%
2025/04/05 10.64% 3.47% 2.87% 6.03% 0.19% 4.01% 2.84% 3.73% 1.74% 1.91%
2025/04/06 12.99% 3.51% 2.52% 6.93% 0.17% 3.15% 2.8% 4.05% 1.65% 2.41%
2025/04/07 11.86% 3.49% 2.3% 5.49% 4.22% 2.65% 1.77% 3% 0.55% 2.12%
2025/04/08 9.89% 2.53% 1.85% 5.06% 2.91% 2.12% 1.9% 2.51% 2.55% 1.3%
2025/04/09 11.97% 3.16% 0.96% 3.23% 6.37% 2.71% 2.96% 3.44% 3.48% 0.83%
2025/04/10 13% 2.27% 3.12% 3.41% 2.05% 2.31% 1.99% 2.98% 2.1% 1.51%
2025/04/11 11.47% 2.46% 2.36% 3.09% 1.93% 1.75% 4.14% 2.4% 0.65% 1.59%
2025/04/12 11.64% 2.16% 3.74% 2.85% 0.23% 2.43% 2.94% 3.73% 0.2% 2.07%
2025/04/13 9.14% 1.82% 1.85% 4.46% 0.21% 1.85% 2.35% 2.05% 0.48% 1.45%
2025/04/14 11.2% 2.37% 1.27% 3.24% 2.2% 1.68% 1.23% 3.76% 0.71% 1.92%
2025/04/15 10.07% 2.34% 1.98% 4.26% 3.09% 2.16% 2.23% 3.71% 0.77% 2.3%
2025/04/16 11.63% 3.17% 2.65% 2.22% 2.34% 3.44% 3.06% 3.37% 2.77% 2.19%
2025/04/17 12.41% 7.61% 2.96% 4.64% 3.92% 2.48% 1.04% 5.4% 0% 6.2%
2025/04/18 8.1% 4.18% 1.34% 2.01% 2.01% 2.96% 1.56% 2.98% 0.51% 5.61%
2025/04/19 7.32% 1.87% 2.2% 4.26% 0.16% 2.53% 2.34% 2.8% 6.6% 3.8%
2025/04/20 9.58% 3.07% 4.37% 5.42% 0.28% 2.54% 2.17% 4.11% 0.64% 3.66%
2025/04/21 8.77% 2.91% 1.83% 4.37% 2.09% 2.23% 1.6% 3.13% 0.89% 2.09%
2025/04/22 9.36% 3.01% 1.53% 5.59% 2.43% 2.5% 5.67% 3.33% 2.98% 1.53%
2025/04/23 8.75% 1.97% 1.59% 2.73% 2.57% 2.34% 2.92% 2.3% 0.83% 1.23%
2025/04/24 10.28% 2.38% 2.16% 2.5% 2.86% 2.52% 1.81% 3.04% 2.43% 1.6%
2025/04/25 13.04% 2.26% 1.5% 3.77% 1.63% 1.78% 1.51% 1.92% 1.2% 1.49%
2025/04/26 9.21% 1.98% 2.48% 2.44% 0.16% 2.39% 1.78% 2.06% 2.37% 0.68%
2025/04/27 5.42% 3.11% 1.65% 2.93% 0.15% 3.93% 2.49% 2.11% 0.71% 0.63%
2025/04/28 6.55% 1.5% 2.54% 2.44% 1.78% 2.24% 1.79% 1.46% 7% 0.33%
2025/04/29 8.69% 2.83% 2.72% 3.47% 2.03% 1.71% 3.68% 2.51% 1.16% 0.35%
2025/04/30 13.42% 4.19% 4.01% 3.99% 3.16% 2.63% 2.62% 1.53% 0.53% 0.52%

Copyright © Adthena. All rights reserved.

In April 2025, HVACDirect.com led with fluctuating spend, peaking at 13.42%. AlpineHomeAir.com saw a mid-month surge, while Ecobee.com ended strong at 4.01%. Generac.com and Grainger.com showed varied trends, with Grainger.com peaking early. Sila.com had a notable spike on April 28. Senville.com experienced a decline, finishing at 0.52%.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 723
2025/04/02 687
2025/04/03 736
2025/04/04 763
2025/04/05 691
2025/04/06 756
2025/04/07 755
2025/04/08 761
2025/04/09 701
2025/04/10 722
2025/04/11 713
2025/04/12 674
2025/04/13 664
2025/04/14 708
2025/04/15 718
2025/04/16 738
2025/04/17 704
2025/04/18 797
2025/04/19 783
2025/04/20 695
2025/04/21 717
2025/04/22 751
2025/04/23 745
2025/04/24 711
2025/04/25 677
2025/04/26 702
2025/04/27 713
2025/04/28 719
2025/04/29 713
2025/04/30 646

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 797 on April 18. The month concluded with a decline, ending at 646.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
jackery.com 1.49%
usgbc.org 0.71%
erayakpower.com 0.66%
thesunbank.com 0.39%
ecobee.com 0.34%
iwae.com -0.62%
ferguson.com -0.67%
lowes.com -0.9%
generac.com -1.16%
hvacdirect.com -2.44%

Copyright © Adthena. All rights reserved.

Jackery.com surged with a 1.49 increase, while hvacdirect.com dropped by 2.44.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date duromaxpower.com alpinehomeair.com hvacdirect.com lowes.com grainger.com ecobee.com generac.com jackery.com iwae.com senville.com
2025/04/01 8.11% 4.93% 8.17% 9.99% 3.5% 2.36% 2.48% 0.23% 1.88% 2.5%
2025/04/02 2.77% 5.04% 8.2% 16.42% 4.19% 1.35% 3.85% 0.62% 4.56% 2.68%
2025/04/03 2.95% 4.9% 7.88% 11% 2.18% 0.76% 4.73% 0.66% 2.8% 3.38%
2025/04/04 5.76% 4.22% 8.6% 7.74% 2.36% 1.89% 3.24% 0.82% 5.22% 2.34%
2025/04/05 7.09% 4.17% 5.38% 9.55% 0.15% 2.35% 2.63% 0.79% 5.13% 2.53%
2025/04/06 7.48% 4.79% 8.24% 7.74% 0.15% 2.26% 3.01% 0.8% 5.46% 3.34%
2025/04/07 4.61% 4.78% 7.39% 7.74% 5.66% 1.97% 3.22% 0.66% 3.53% 2.9%
2025/04/08 5.4% 3.57% 6.83% 6.69% 5% 1.89% 2.8% 1.41% 3.82% 1.92%
2025/04/09 7.69% 3.73% 8.75% 6.75% 8.28% 1% 1.28% 2.08% 4.75% 1.14%
2025/04/10 5.98% 3.28% 8.77% 6.5% 3.45% 3.34% 2.13% 2.53% 4.59% 2.35%
2025/04/11 9.91% 3.11% 9.58% 5.54% 2.63% 2.39% 1.76% 3.84% 3.6% 2.25%
2025/04/12 8.39% 3.38% 8.27% 8.35% 0.27% 4.09% 1.43% 1.3% 6.51% 3.4%
2025/04/13 6.77% 2.71% 8.14% 4.04% 0.23% 2.1% 2.89% 0.82% 3.94% 2.35%
2025/04/14 3.67% 3.6% 7.95% 3.56% 3.65% 1.67% 1.66% 0.52% 6.27% 3.01%
2025/04/15 6.67% 3.31% 6.77% 6.21% 5.28% 2.17% 1.9% 0.53% 5.65% 3.55%
2025/04/16 7.49% 3.83% 7.98% 7.67% 3.57% 2.78% 1.22% 0.74% 4.62% 2.85%
2025/04/17 1.9% 7.32% 9.81% 5.86% 4.9% 2.5% 2.55% 0.76% 5.86% 5.57%
2025/04/18 4.37% 4.75% 3.75% 8.83% 2.93% 1.14% 0.93% 2.42% 4.54% 7.24%
2025/04/19 6.53% 2.34% 4.01% 5.35% 0.17% 2.32% 2.28% 1.59% 4.02% 5.23%
2025/04/20 5.63% 3.96% 3.63% 6.1% 0.29% 4.03% 3.01% 4.94% 6.12% 5.16%
2025/04/21 5.09% 4.07% 4.73% 7.23% 3.08% 2.28% 2.09% 3.51% 4.51% 3.16%
2025/04/22 13.44% 4.01% 4.03% 6.13% 3.91% 1.64% 3.49% 1.9% 4.89% 2.06%
2025/04/23 7.62% 2.61% 4.56% 5.74% 3.43% 1.6% 1.2% 6.91% 2.86% 1.62%
2025/04/24 5.4% 3.18% 7.22% 6.81% 4.29% 2.25% 1.05% 7.96% 4.45% 2.23%
2025/04/25 3.11% 2.7% 7.84% 4.07% 2.15% 1.34% 1.36% 7.56% 2.35% 2.03%
2025/04/26 5.21% 2.92% 4.59% 5.27% 0.17% 2.72% 1.24% 2.85% 3.13% 0.98%
2025/04/27 7.29% 4.64% 3.55% 5.94% 0.16% 1.65% 1.61% 3.18% 3.44% 0.95%
2025/04/28 6.58% 2.59% 4.88% 6.05% 3.29% 3.14% 1.24% 1.75% 2.55% 0.52%
2025/04/29 10.33% 4.14% 4.4% 6.06% 3.04% 2.78% 1.89% 0.73% 3.62% 0.47%
2025/04/30 7.23% 5.13% 4.7% 4.37% 4.18% 3.7% 2.72% 2.58% 1.94% 0.65%

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In April 2025, duromaxpower.com saw fluctuating impressions, peaking at 13.44% on April 22. Lowes.com started strong with 16.42% on April 2, then stabilized. Jackery.com surged late in the month, reaching 7.96% on April 24. Overall, the month ended with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Unlimited Hot Water https://www.bradfordwhite.com

    Choose Bradford White Tankless — Bradford White’s Tankless Gas & Electric Units Help You Maximize Advantages of Tankless.

  2. 2
    ecobee https://www.ecobee.com

    Smart Thermostat Essential — Introducing the new ecobee Smart Thermostat Essential. Experience total control and great energy savings with the new Smart Thermostat Essential.

  3. 3
    Tankless Water Heaters - On Demand Water Heaters https://www.ferguson.com

    Reliable Tankless Water Heating Solutions For Any Home. Shop The Top Brands, In Stock!

  4. 4
    Generac Home Generators https://www.generac.com

    Installations Near You — Generac generators run on natural gas or...

  5. 5
    Solar-Estimate.org Calculator - Use This Solar Calculator https://www.solar-estimate.org

    Calculate What System Size You Need, And How Quickly It Will Pay For Itself After Rebates. Solar-Estimate.org provides the...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, Bradford White, ecobee, Ferguson, Generac, and Solar-Estimate.org shine with compelling PPC ads. Bradford White emphasizes the endless benefits of tankless water heaters, while ecobee highlights smart energy savings. Ferguson offers reliable tankless solutions, Generac focuses on local generator installations, and Solar-Estimate.org provides insightful solar calculations.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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