Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 29.5422254915 |
| 70.4577745085 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 35 |
| 65 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| generac.com | 8.88 |
| hvacdirect.com | 7.98 |
| lowes.com | 5.28 |
| grainger.com | 4.69 |
| jackery.com | 4.13 |
| iwae.com | 3.19 |
| ecobee.com | 3.15 |
| eheat.com | 3.14 |
| uline.com | 3.08 |
| alpinehomeair.com | 3.06 |
| others | 53.42 |
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In the energy efficiency PPC landscape, ‘others’ dominate with 53.42% click share, while Generac leads individual advertisers at 8.88%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | generac.com | hvacdirect.com | iwae.com | alpinehomeair.com | jackery.com | lowes.com | uline.com | onehourheatandair.com | renewalbyandersen.com | grainger.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 3.07% | 8.23% | 5.22% | 10.43% | 1.55% | 3.66% | 1.43% | 2.61% | 2.77% | 0.13% |
| 2026/02/02 | 2.62% | 4.85% | 1.89% | 2.32% | 1.33% | 5.72% | 1.33% | 3.73% | 2.2% | 1.91% |
| 2026/02/03 | 3.81% | 10.1% | 4.01% | 4.69% | 2.4% | 1.31% | 3.41% | 3.52% | 2.83% | 6.48% |
| 2026/02/04 | 6.3% | 7.51% | 3.21% | 3.29% | 1.92% | 0.04% | 2.76% | 1.68% | 2.03% | 3.68% |
| 2026/02/05 | 10.02% | 7.53% | 2.07% | 1.83% | 2.28% | 1.56% | 3.56% | 1.96% | 1.09% | 3.81% |
| 2026/02/06 | 7.32% | 9.59% | 3.03% | 2.44% | 2.88% | 2.01% | 3.44% | 3.79% | 0.19% | 3.24% |
| 2026/02/07 | 11.46% | 6.57% | 2.86% | 2.53% | 1.47% | 1.67% | 1.11% | 4.45% | 1.94% | 0.2% |
| 2026/02/08 | 7.2% | 5.72% | 2.72% | 2.53% | 2.99% | 2.16% | 1.42% | 1.16% | 2.66% | 0.24% |
| 2026/02/09 | 6.7% | 7.13% | 3.91% | 3% | 4% | 1.08% | 1.55% | 2.99% | 2.34% | 2.95% |
| 2026/02/10 | 5.89% | 8.39% | 3.18% | 4.12% | 2.08% | 0.8% | 3.59% | 4.07% | 0.04% | 4.28% |
| 2026/02/11 | 9.49% | 7.01% | 2.76% | 3.25% | 0.46% | 0.88% | 1.85% | 4.26% | 1.91% | 5.66% |
| 2026/02/12 | 9.15% | 6.88% | 1.89% | 1.67% | 2.08% | 1.42% | 3.28% | 1.81% | 0.99% | 3.48% |
| 2026/02/13 | 6.94% | 9.09% | 2.87% | 2.31% | 2.73% | 1.91% | 3.26% | 3.6% | 0.18% | 3.08% |
| 2026/02/14 | 10.91% | 6.25% | 2.72% | 2.41% | 1.4% | 1.58% | 1.05% | 4.26% | 1.85% | 0.19% |
| 2026/02/15 | 6.77% | 5.38% | 2.55% | 2.38% | 2.81% | 2.03% | 1.33% | 1.09% | 2.5% | 0.23% |
| 2026/02/16 | 6.08% | 6.46% | 3.55% | 2.72% | 3.62% | 0.98% | 1.4% | 2.71% | 2.12% | 2.67% |
| 2026/02/17 | 9.3% | 7.07% | 4.51% | 4.63% | 0.37% | 4.91% | 0.63% | 6.45% | 2.19% | 2.36% |
| 2026/02/18 | 6.8% | 4.53% | 2.2% | 3.26% | 0.79% | 4.01% | 1.32% | 8.61% | 2% | 2.53% |
| 2026/02/19 | 10.63% | 7.58% | 1.59% | 1.87% | 0.54% | 4.01% | 0.91% | 2.4% | 1.28% | 2.86% |
| 2026/02/20 | 14.22% | 6.32% | 3.09% | 2.95% | 0.59% | 1.23% | 0.95% | 7.27% | 1.27% | 1.49% |
| 2026/02/21 | 11.5% | 5.14% | 1.93% | 3.83% | 0.45% | 1.75% | 0.57% | 3.98% | 2.64% | 0.17% |
| 2026/02/22 | 5.27% | 4.98% | 2.22% | 3.66% | 1.14% | 3.8% | 0.85% | 2.35% | 1.87% | 0.13% |
| 2026/02/23 | 5.17% | 6.8% | 1.2% | 2.15% | 0.67% | 1.66% | 1.42% | 3.29% | 0.77% | 3.1% |
| 2026/02/24 | 6.05% | 7.28% | 2.03% | 2.8% | 2.11% | 2.55% | 1.59% | 1.8% | 1.4% | 3.05% |
| 2026/02/25 | 8.39% | 8.23% | 3.35% | 4.87% | 0.68% | 2.93% | 0.93% | 5.49% | 2.52% | 2.26% |
| 2026/02/26 | 7.16% | 7.53% | 3.01% | 5.12% | 1.33% | 3.92% | 0.96% | 5.57% | 1.84% | 3.22% |
| 2026/02/27 | 14.51% | 8.94% | 3.51% | 3.66% | 1.65% | 1.96% | 1% | 0.06% | 0.03% | 2.73% |
| 2026/02/28 | 21.19% | 4.64% | 4.53% | 2.61% | 2.07% | 1.96% | 0.96% | 0.65% | 0.55% | 0.15% |
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Generac.com surged in February, peaking at 21.19% on the 28th. HVACDirect.com fluctuated, ending at 4.64%. IWAE.com and AlpineHomeAir.com showed modest gains. Jackery.com and Lowes.com had varied trends. Uline.com and OneHourHeatAndAir.com remained steady. RenewalByAndersen.com and Grainger.com had minimal impact.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 536 |
| 2026/02/02 | 521 |
| 2026/02/03 | 555 |
| 2026/02/04 | 563 |
| 2026/02/05 | 612 |
| 2026/02/06 | 580 |
| 2026/02/07 | 553 |
| 2026/02/08 | 568 |
| 2026/02/09 | 602 |
| 2026/02/10 | 582 |
| 2026/02/11 | 585 |
| 2026/02/12 | 612 |
| 2026/02/13 | 580 |
| 2026/02/14 | 553 |
| 2026/02/15 | 568 |
| 2026/02/16 | 602 |
| 2026/02/17 | 464 |
| 2026/02/18 | 510 |
| 2026/02/19 | 487 |
| 2026/02/20 | 476 |
| 2026/02/21 | 421 |
| 2026/02/22 | 496 |
| 2026/02/23 | 586 |
| 2026/02/24 | 558 |
| 2026/02/25 | 543 |
| 2026/02/26 | 532 |
| 2026/02/27 | 523 |
| 2026/02/28 | 487 |
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February began with 536 advertisers, peaking at 612 mid-month. A decline followed, ending at 487.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Generac and Lowe’s surged in click share, gaining 2.82% and 2.9% respectively, while Uline and Bluetti Power saw declines of 2.14% and 1.83%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | generac.com | hvacdirect.com | lowes.com | iwae.com | jackery.com | alpinehomeair.com | eheat.com | uline.com | grainger.com | bluettipower.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 3.24% | 7.8% | 8.2% | 5.2% | 1.95% | 9.24% | 3.02% | 2.37% | 0.11% | 1.09% |
| 2026/02/02 | 0.98% | 6.13% | 15.91% | 2.81% | 2.53% | 2.84% | 0.58% | 2.67% | 4.27% | 0% |
| 2026/02/03 | 1.44% | 12.54% | 2.98% | 4.25% | 2.86% | 4.39% | 2.07% | 4.87% | 10.79% | 0.95% |
| 2026/02/04 | 2.88% | 8.06% | 0.07% | 3.92% | 3.33% | 3.14% | 2.1% | 4.69% | 7% | 1.03% |
| 2026/02/05 | 3.47% | 7.92% | 2.86% | 2.27% | 3.19% | 1.54% | 1.51% | 5.72% | 6.96% | 2.8% |
| 2026/02/06 | 2.53% | 10.47% | 3.2% | 3.38% | 5.88% | 2.39% | 2.17% | 5.28% | 5.89% | 3.86% |
| 2026/02/07 | 4% | 8.14% | 3.45% | 3.84% | 3.52% | 2.98% | 2.97% | 1.99% | 0.2% | 3.47% |
| 2026/02/08 | 3.43% | 6.82% | 3.86% | 4.09% | 5.63% | 2.62% | 2.19% | 2.31% | 0.23% | 5.52% |
| 2026/02/09 | 3.14% | 8.03% | 2.88% | 5.68% | 8.12% | 3.37% | 1.98% | 2.67% | 4.58% | 2.98% |
| 2026/02/10 | 2.14% | 10.37% | 2.08% | 4.8% | 3.72% | 4.29% | 2.07% | 5.37% | 7.36% | 0.12% |
| 2026/02/11 | 3.42% | 9.26% | 2.59% | 3.97% | 0.74% | 3.33% | 1.57% | 3.28% | 12.5% | 0.82% |
| 2026/02/12 | 3.47% | 7.92% | 2.86% | 2.27% | 3.19% | 1.54% | 1.51% | 5.72% | 6.96% | 2.8% |
| 2026/02/13 | 2.53% | 10.47% | 3.2% | 3.38% | 5.88% | 2.39% | 2.17% | 5.28% | 5.89% | 3.86% |
| 2026/02/14 | 4% | 8.14% | 3.45% | 3.84% | 3.52% | 2.98% | 2.97% | 1.99% | 0.2% | 3.47% |
| 2026/02/15 | 3.43% | 6.82% | 3.86% | 4.09% | 5.63% | 2.62% | 2.19% | 2.31% | 0.23% | 5.52% |
| 2026/02/16 | 3.14% | 8.03% | 2.88% | 5.68% | 8.12% | 3.37% | 1.98% | 2.67% | 4.58% | 2.98% |
| 2026/02/17 | 4.17% | 7.56% | 12.63% | 5% | 0.32% | 5.93% | 1.22% | 0.71% | 3.7% | 0% |
| 2026/02/18 | 2.37% | 4.77% | 11.2% | 2.56% | 0.73% | 3.44% | 2.54% | 2.17% | 5.19% | 0.11% |
| 2026/02/19 | 4.92% | 9.71% | 9.9% | 1.95% | 0.52% | 1.75% | 1.06% | 1.48% | 7.41% | 0% |
| 2026/02/20 | 7% | 6.92% | 3.25% | 4.08% | 0.8% | 3.59% | 0.72% | 1.4% | 3.31% | 0.04% |
| 2026/02/21 | 5.36% | 5.26% | 5.46% | 1.86% | 0.47% | 3.64% | 3.09% | 0.94% | 0.24% | 0.16% |
| 2026/02/22 | 2.11% | 5.35% | 7.6% | 2.68% | 2.22% | 4.46% | 2.49% | 1.28% | 0.18% | 0.14% |
| 2026/02/23 | 2.09% | 7.93% | 3.52% | 1.69% | 0.81% | 2.23% | 2.33% | 2.46% | 6.6% | 0.8% |
| 2026/02/24 | 3.36% | 7.64% | 4.36% | 2.25% | 3.74% | 2.81% | 2.63% | 2.54% | 5.63% | 0% |
| 2026/02/25 | 3.8% | 10.38% | 6.52% | 4.38% | 0.74% | 6.22% | 2.73% | 1.55% | 5.05% | 0% |
| 2026/02/26 | 3.58% | 11.5% | 9.07% | 3.65% | 2.11% | 4.7% | 1.55% | 1.11% | 7.09% | 0.67% |
| 2026/02/27 | 6.42% | 11.87% | 5.67% | 4.36% | 1.64% | 4.22% | 2.52% | 1.55% | 6.55% | 0% |
| 2026/02/28 | 12.05% | 5.93% | 5.82% | 5.35% | 3.29% | 2.78% | 2.64% | 1.48% | 0.22% | 0% |
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In February 2026, generac.com saw a significant rise, peaking at 12.05 on the 28th. hvacdirect.com fluctuated, ending at 5.93. lowes.com had a notable spike mid-month, while iwae.com remained steady. jackery.com and alpinehomeair.com showed varied trends. eheat.com, uline.com, and bluettipower.com had minor fluctuations. grainger.com experienced a peak mid-month, closing at 0.22.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive landscape of Google’s PPC, advertisers like Air Specialist and Plumb Pros Inc. emphasize transparency with upfront pricing for water heaters. Meanwhile, Cloud Comfort HVAC highlights its licensed expertise, and Ferguson and Lowe’s focus on efficiency and affordability, showcasing diverse approaches to attract customers.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Energy, Utilities & Waste Energy Efficiency February 2026 Report
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Data within the US Energy, Utilities & Waste Energy Efficiency February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The US Energy, Utilities & Waste Energy Efficiency February 2026 Report aggregates data from across both device types and Google Shopping.
The US Energy, Utilities & Waste Energy Efficiency February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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