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US Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
hvacdirect.com 8.27
generac.com 6.36
ecobee.com 5.73
lowes.com 4.91
duromaxpower.com 4.69
apelectric.com 3.98
alpinehomeair.com 2.64
jackery.com 2.33
iwae.com 2.19
abilityrefrigerants.com 2.16
others 56.74

Copyright © Adthena. All rights reserved.

In the energy efficiency PPC landscape, ‘hvacdirect.com’ leads with 8.27% click share, followed by ‘generac.com’ at 6.36%. ‘Others’ dominate with 56.74%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date hvacdirect.com generac.com duromaxpower.com ecobee.com alpinehomeair.com lowes.com apelectric.com iwae.com jackery.com grainger.com
2025/05/01 10.47% 4.08% 2.59% 3.58% 2.96% 2.52% 2.47% 2.44% 0.74% 2.55%
2025/05/02 10% 2.9% 1.37% 1.25% 2.82% 2.68% 2.43% 1.41% 0.64% 2.22%
2025/05/03 13.36% 3.24% 3.77% 2.61% 3.11% 4.14% 1.06% 2.3% 2.06% 0.23%
2025/05/04 12.58% 6.62% 3.39% 3.15% 4.49% 3.22% 2.5% 5.4% 1% 0.24%
2025/05/05 10.9% 4.71% 2.31% 1.18% 2.8% 2.57% 3.11% 2% 0.87% 4.08%
2025/05/06 8.13% 4.64% 1.36% 1.02% 2% 1.13% 1.39% 1.55% 0.85% 1.95%
2025/05/07 9.06% 3.87% 2.04% 0.96% 2.85% 1.51% 1.41% 1.78% 1.11% 2.11%
2025/05/08 10.87% 4.04% 1.86% 2.88% 2.72% 1.88% 2.65% 2.11% 0.73% 1.81%
2025/05/09 9.59% 4.25% 2.93% 1.93% 2.23% 1.08% 1.92% 2.16% 1.05% 2.32%
2025/05/10 8.38% 3.9% 2.03% 3.05% 1.72% 2.38% 0.69% 2.49% 1.51% 0.18%
2025/05/11 10.28% 6.99% 1.54% 1.85% 3.4% 2.53% 2.03% 3.04% 1.15% 0.17%
2025/05/12 8.58% 4.4% 0.22% 1.68% 2.01% 1.87% 1.54% 1.23% 1.23% 1.57%
2025/05/13 9.3% 3.86% 1.65% 0.71% 2.58% 1.51% 2.99% 2.3% 1.94% 3.03%
2025/05/14 10.6% 6.36% 0.86% 2.28% 2.66% 1.42% 1.78% 1.41% 1.04% 2.66%
2025/05/15 8.2% 6.75% 1.05% 2.09% 1.93% 3.89% 2.12% 1.15% 0.74% 1.84%
2025/05/16 8.53% 3.46% 1.51% 1.86% 1.92% 1.94% 2.74% 1.24% 1.21% 1.22%
2025/05/17 8.92% 4.92% 2.29% 1.46% 2.73% 2.03% 1.56% 1.88% 0.77% 0.16%
2025/05/18 9.28% 5.89% 1.55% 2.11% 2.56% 2.65% 3.31% 2.16% 1.88% 0.17%
2025/05/19 9.46% 4.14% 1.45% 1.16% 2.41% 2.11% 3.16% 1.68% 1.49% 1.55%
2025/05/20 10.31% 4.82% 0.56% 1.14% 2.12% 1.69% 2.44% 1.4% 1.55% 2.28%
2025/05/21 10.32% 3.95% 2.18% 1.07% 2.14% 1.57% 1.19% 1.42% 1.77% 1.81%
2025/05/22 10.54% 4.61% 0.95% 1.94% 2.38% 2.14% 1.59% 2.03% 2.54% 1.69%
2025/05/23 9.63% 5.74% 0.73% 1.39% 2.02% 3.26% 1.49% 0.96% 1.39% 1.47%
2025/05/24 9.6% 5.22% 1.26% 1.05% 1.44% 2.89% 0.98% 1.22% 0.98% 0.11%
2025/05/25 9.99% 3.6% 4.14% 1.53% 1.4% 3.87% 2.57% 2.02% 2.74% 0.13%
2025/05/26 8.13% 4.77% 1.79% 0.8% 1.23% 1.88% 3.07% 1.93% 1.69% 1.85%
2025/05/27 14.25% 5.02% 3.55% 1.93% 1.62% 1.71% 3.01% 1.37% 3.47% 1.11%
2025/05/28 8.63% 4.04% 2.34% 1.84% 1.12% 1.3% 1.25% 1.03% 2.42% 1.42%
2025/05/29 12.29% 6.98% 2.51% 2.55% 2.18% 1.11% 2.97% 1.58% 1.73% 1.94%
2025/05/30 9.26% 5.59% 0.78% 0.85% 1.8% 1.51% 2.97% 0.91% 0.58% 1.69%
2025/05/31 13.33% 6.03% 2.59% 2.24% 1.86% 1.85% 1.24% 1.17% 0.19% 0.12%

Copyright © Adthena. All rights reserved.

In May 2025, HVACDirect.com led with fluctuating spend, peaking at 14.25% on May 27. Generac.com showed steady growth, ending at 6.03%. DuroMaxPower.com and Ecobee.com had modest shares, while AlpineHomeAir.com and Lowes.com maintained consistent presence. APElectric.com and IWAE.com saw varied trends, with Jackery.com and Grainger.com trailing.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 663
2025/05/02 700
2025/05/03 653
2025/05/04 676
2025/05/05 689
2025/05/06 739
2025/05/07 757
2025/05/08 734
2025/05/09 694
2025/05/10 693
2025/05/11 693
2025/05/12 714
2025/05/13 714
2025/05/14 720
2025/05/15 730
2025/05/16 702
2025/05/17 691
2025/05/18 679
2025/05/19 771
2025/05/20 730
2025/05/21 718
2025/05/22 705
2025/05/23 728
2025/05/24 679
2025/05/25 653
2025/05/26 688
2025/05/27 671
2025/05/28 686
2025/05/29 672
2025/05/30 688
2025/05/31 604

Copyright © Adthena. All rights reserved.

May began with 663 advertisers, peaking at 771 mid-month. A decline followed, ending at 604.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
jackery.com 0.93%
icecold.us 0.83%
abilityrefrigerants.com 0.82%
hvacdirect.com 0.77%
samsclub.com 0.75%
iwae.com -0.61%
bluettipower.com -0.71%
alpinehomeair.com -0.74%
ecobee.com -0.87%
factorypure.com -0.97%

Copyright © Adthena. All rights reserved.

In the past month, jackery.com surged with a 0.93 increase, while factorypure.com plummeted by -0.97.

Campaign Efficiency

US Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date duromaxpower.com hvacdirect.com lowes.com generac.com apelectric.com alpinehomeair.com ecobee.com iwae.com jackery.com grainger.com
2025/05/01 6.55% 5.99% 4.31% 3.02% 4.84% 3.47% 3.15% 3.42% 1.65% 3.83%
2025/05/02 4.06% 5.24% 5.37% 2.44% 5.44% 4.15% 1.26% 1.98% 1.43% 4.06%
2025/05/03 8.3% 4.86% 7.84% 2.92% 2.1% 4.08% 2.42% 3.07% 3.57% 0.22%
2025/05/04 8.12% 4% 6.36% 4.23% 4.76% 5.55% 2.77% 6.15% 2.15% 0.23%
2025/05/05 8.06% 4.71% 4.15% 2.27% 6.46% 3.63% 1.57% 2.47% 2.08% 5.77%
2025/05/06 5.04% 3.97% 3.19% 3.96% 3.48% 3.11% 1.11% 2.17% 2.46% 3.55%
2025/05/07 6.52% 4.34% 3.93% 2.63% 2.95% 4.27% 1.36% 2.64% 2.88% 3.95%
2025/05/08 5.47% 5.14% 4.61% 1.92% 5.39% 3.67% 2.56% 2.66% 1.34% 2.68%
2025/05/09 8.5% 4.13% 3.45% 2.72% 4.25% 3.01% 1.82% 2.66% 2.4% 3.96%
2025/05/10 6.35% 4.7% 4.44% 2.17% 1.8% 2.49% 3.5% 3.83% 4.01% 0.22%
2025/05/11 4.85% 4.58% 4.79% 3.91% 4.22% 4.68% 2.12% 3.66% 2.95% 0.19%
2025/05/12 0.79% 5.04% 7.1% 2.56% 3.12% 3.24% 1.92% 1.9% 3.14% 2.95%
2025/05/13 4.09% 4.6% 2.21% 2.44% 5.91% 3.48% 0.82% 2.68% 4.2% 4.46%
2025/05/14 2.85% 4.96% 3.8% 3.66% 3.88% 3.53% 1.87% 1.79% 1.98% 3.89%
2025/05/15 3.23% 4.43% 7.78% 4.1% 5.23% 2.61% 1.97% 1.53% 1.45% 2.67%
2025/05/16 4.79% 4.24% 5.05% 2.59% 6.51% 2.94% 1.96% 1.65% 2.31% 2.16%
2025/05/17 6.49% 4.53% 5.22% 3.06% 3.85% 4.08% 2.08% 2.62% 1.6% 0.2%
2025/05/18 3.67% 4.84% 6.1% 3.54% 6.57% 3.79% 2.35% 3.13% 2.98% 0.2%
2025/05/19 4.36% 4.71% 5.06% 3.51% 6.58% 3.73% 1.29% 2.53% 2.82% 2.51%
2025/05/20 1.98% 6.23% 3.06% 2.48% 5.01% 3.03% 1.56% 2.06% 3.3% 3.32%
2025/05/21 5.93% 5.76% 4.41% 3.12% 3.41% 3.32% 1.52% 2.03% 4.32% 3.26%
2025/05/22 2.92% 5.9% 4.25% 2.24% 3.67% 3.2% 2.44% 2.62% 4.67% 2.84%
2025/05/23 2.22% 5.15% 6.88% 3.79% 3.54% 2.92% 1.7% 1.19% 3.35% 2.88%
2025/05/24 4.38% 6.11% 5.77% 4.01% 2.83% 2.31% 1.35% 1.77% 2.15% 0.14%
2025/05/25 9.58% 5.32% 7.36% 2.22% 5.09% 2.07% 1.77% 2.54% 4.44% 0.15%
2025/05/26 4.92% 4.89% 5.26% 3.77% 6.24% 1.86% 1.26% 2.58% 3.99% 3.27%
2025/05/27 8.35% 6.88% 2.75% 2.71% 7.12% 1.93% 1.77% 1.77% 7.04% 1.69%
2025/05/28 8.52% 5.98% 2.98% 2.9% 3.76% 1.98% 2.05% 1.7% 5.67% 3.04%
2025/05/29 7.61% 4.89% 2.62% 3.88% 7.46% 2.69% 2.37% 2.13% 3.08% 2.79%
2025/05/30 2.84% 4.42% 2.66% 2.89% 8.74% 2.48% 0.88% 1.41% 0.95% 2.86%
2025/05/31 7.38% 6.99% 4.46% 4.2% 3.15% 2.51% 1.79% 1.49% 0.37% 0.12%

Copyright © Adthena. All rights reserved.

In May 2025, duromaxpower.com saw fluctuating impressions, peaking at 9.58% on May 25. HVACdirect.com maintained steady performance, ending strong at 6.99%. Lowes.com experienced highs and lows, closing at 4.46%. Generac.com showed consistent growth, finishing at 4.2%. APelectric.com had a notable peak on May 30 at 8.74%. Alpinehomeair.com remained stable, ending at 2.51%. Ecobee.com had a modest presence, closing at 1.79%. IWAE.com showed slight variations, finishing at 1.49%. Jackery.com had a significant drop, ending at 0.37%. Grainger.com had sporadic activity, closing at 0.12%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Unlimited Hot Water https://www.bradfordwhite.com

    Bradford White Tankless Gas — Bradford White’s Tankless Gas & Electric Units Help You Maximize...

  2. 2
    Tankless Water Heaters | On Demand Water Heaters https://www.ferguson.com

    Reliable Tankless Water Heating Solutions For Any Home. Shop The Top Brands, In Stock!

  3. 3
    Generac Home Generators https://www.generac.com

    Installations Near You — Generac generators run on natural gas or...

  4. 4
    2025 AC Unit Replacement Cost - View 2025 Pricing & Offers https://www.hvacpros.org › ac_unit › system

    Get The Best Home AC Unit Replacement Cost Deals In Your Area - Enter Zip & Book An Appointment Today!

  5. 5
    John Moore® AC Repair Service | Online Scheduling Available https://www.johnmooreservices.com

    No Interest & No Payments For 12 Months. We Pay Your Interest, We Don’t Just Delay It.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, Bradford White and Ferguson captivate with promises of endless hot water and reliable tankless solutions. Generac highlights natural gas-powered generators, while HVAC Pros and John Moore Services focus on cost-effective AC solutions, emphasizing affordability and convenience.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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