AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – AUS

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.4908131537
67.5091868463
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 22%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 19%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
itechworld.com.au 14.51
bluettipower.com.au 11.06
outbax.com.au 8.45
appliancesonline.com.au 4.58
jackery.com 3.49
ecoflow.com 3.27
allpowers.com.au 3.25
powershop.com.au 3.02
agl.com.au 2.74
econnex.com.au 2.64
others 42.99
  • itechworld.com.au - 14.51%
  • bluettipower.com.au - 11.06%
  • outbax.com.au - 8.45%
  • appliancesonline.com.au - 4.58%
  • jackery.com - 3.49%
  • ecoflow.com - 3.27%
  • allpowers.com.au - 3.25%
  • powershop.com.au - 3.02%
  • agl.com.au - 2.74%
  • econnex.com.au - 2.64%
  • others - 42.99%

Copyright © Adthena. All rights reserved.

In the energy sector’s PPC landscape, ‘itechworld.com.au’ leads with 14.51% click share, followed by ‘bluettipower.com.au’ at 11.06%. ‘Others’ dominate with 42.99%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date finder.com.au powershop.com.au econnex.com.au originenergy.com.au iselect.com.au goswitch.com.au agl.com.au outbax.com.au itechworld.com.au bluettipower.com.au
2026/06/01 2.52% 6.6% 4.99% 4.33% 11.15% 4.38% 4.99% 6.84% 3.7% 2.55%
2026/06/02 2.32% 9.76% 7.94% 1.47% 14.32% 6.39% 6.47% 5.8% 3.83% 2.02%
2026/06/03 3.78% 9.14% 6.46% 1.88% 10.29% 5.32% 7.28% 4.55% 4.03% 0.94%
2026/06/04 2.6% 10.11% 6.18% 1.51% 14% 7.1% 3.05% 1.37% 4.27% 4.48%
2026/06/05 1.89% 11.41% 3.82% 2.26% 11.65% 8.22% 3.93% 1.93% 5.97% 2.35%
2026/06/06 2.93% 14.19% 8.68% 3.52% 4.43% 0.38% 7.47% 3.81% 5.33% 4.84%
2026/06/07 5.21% 13.21% 10.12% 3.92% 4.26% 0.38% 5.84% 3.26% 2.86% 5.21%
2026/06/08 2.91% 12.4% 9.16% 1.67% 2.59% 0.41% 5.8% 5.12% 4.78% 3.14%
2026/06/09 4.5% 9.78% 10.57% 1.85% 14.95% 8.42% 4.73% 1.24% 1.46% 1.95%
2026/06/10 3.19% 5.62% 10.66% 1.48% 6.47% 5.91% 3.13% 2.1% 5.5% 5.33%
2026/06/11 3.66% 5.29% 13.08% 1.43% 9.15% 4.26% 4.46% 2.05% 6.71% 2.53%
2026/06/12 2.77% 10.34% 12.42% 2.55% 10.99% 4.93% 4.01% 3.69% 5.17% 4.5%
2026/06/13 3.42% 10.79% 11.17% 1.14% 6.81% 0.38% 5.27% 3.09% 3.08% 5.41%
2026/06/14 6% 8.48% 9.54% 2.7% 5.99% 0.36% 6.39% 4.53% 4.25% 2.5%
2026/06/15 4.68% 8.13% 10.74% 3.78% 9.32% 9.01% 4.86% 1.34% 1.78% 1.98%
2026/06/16 5.31% 9.11% 11.29% 2.44% 9.03% 4.27% 2.87% 1.74% 5.17% 4.88%
2026/06/17 4.78% 11.91% 14.21% 2.54% 4.66% 1.31% 4.38% 6.96% 4.72% 0.85%
2026/06/18 7.71% 9.84% 10.37% 3.68% 5.36% 4.44% 2.31% 3.74% 4.44% 4.55%
2026/06/19 6.33% 11.74% 4.93% 4.53% 5.5% 2.53% 3.85% 4.97% 5.65% 3.09%
2026/06/20 10.36% 9.91% 6.84% 7.02% 5.86% 0.2% 5.68% 6.23% 5.62% 2.05%
2026/06/21 7.53% 11.85% 9.42% 9.8% 5.2% 0.18% 4.42% 5.46% 4.56% 5.72%
2026/06/22 7.4% 13.37% 13.32% 9.21% 2.15% 7.66% 8.09% 0.59% 0.65% 0.97%
2026/06/23 8.57% 12.29% 7.07% 3.91% 3.96% 3.32% 7.12% 3.1% 4.16% 4.1%
2026/06/24 8.11% 14.69% 6.75% 5.41% 7.2% 5.16% 9.5% 1.2% 5.44% 1.65%
2026/06/25 8.37% 14.94% 10.54% 4.6% 8.77% 4.14% 12.62% 1.4% 2.88% 1.58%
2026/06/26 5.46% 10.89% 6.58% 8.95% 3.33% 1.27% 10.29% 2.71% 4.62% 5.51%
2026/06/27 5.54% 16.47% 8.65% 7.79% 0.58% 0.31% 10.95% 3.7% 4.72% 3.05%
2026/06/28 6.13% 13.77% 8.04% 14.71% 1.54% 0.32% 13.35% 0.29% 1.53% 1.16%
2026/06/29 11.32% 11.13% 12.17% 10.75% 11.26% 5.03% 2.7% 0.05% 0.04% 0.45%
2026/06/30 12.18% 9.61% 9.07% 7.6% 7.49% 4.69% 4.05% 2.5% 2.17% 1.04%
  • finder.com.au
  • powershop.com.au
  • econnex.com.au
  • originenergy.com.au
  • iselect.com.au
  • goswitch.com.au
  • agl.com.au
  • outbax.com.au
  • itechworld.com.au
  • bluettipower.com.au

Copyright © Adthena. All rights reserved.

In June 2026, PPC spend share fluctuated significantly. Finder.com.au saw a steady rise, peaking at 12.18% on June 30. Powershop.com.au maintained dominance, reaching 16.47% on June 27. Econnex.com.au and Originenergy.com.au experienced notable spikes mid-month. The month concluded with Powershop.com.au leading, followed by Finder.com.au and Econnex.com.au.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 262
2026/06/02 264
2026/06/03 265
2026/06/04 282
2026/06/05 288
2026/06/06 278
2026/06/07 271
2026/06/08 281
2026/06/09 280
2026/06/10 262
2026/06/11 278
2026/06/12 268
2026/06/13 250
2026/06/14 245
2026/06/15 249
2026/06/16 240
2026/06/17 240
2026/06/18 247
2026/06/19 247
2026/06/20 242
2026/06/21 237
2026/06/22 247
2026/06/23 250
2026/06/24 241
2026/06/25 236
2026/06/26 236
2026/06/27 224
2026/06/28 215
2026/06/29 227
2026/06/30 231

Copyright © Adthena. All rights reserved.

June began with 262 advertisers, peaking at 288 by the 5th. A decline followed, reaching 215 on the 28th. The month concluded with a slight recovery to 231 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
solahart.com.au 2.88%
ecoflow.com 1.77%
originenergy.com.au 1.49%
finder.com.au 1.39%
outbax.com.au 1.37%
ozaironline.com.au -1.18%
samedayhotwaterservice.com.au -1.18%
positiveenergy.com.au -1.24%
generatorstore.com.au -1.42%
bluettipower.com.au -1.92%

Copyright © Adthena. All rights reserved.

In the past month, solahart.com.au surged with a 2.88% click share increase, while bluettipower.com.au faced a 1.92% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date outbax.com.au itechworld.com.au powershop.com.au econnex.com.au appliancesonline.com.au iselect.com.au agl.com.au jackery.com bluettipower.com.au allpowers.com.au
2026/06/01 15.31% 9.77% 3.19% 2.01% 4.13% 4.25% 3.44% 3.97% 5.14% 4.52%
2026/06/02 14.81% 11.64% 4.62% 4.05% 4.6% 5.31% 3.77% 2.85% 5.26% 4.06%
2026/06/03 12.94% 11.52% 4.64% 3.12% 4.15% 3.85% 4.52% 3.45% 2.56% 2.82%
2026/06/04 4.06% 12.65% 4.93% 3.06% 4.26% 5.78% 2.14% 0.57% 11.8% 0.56%
2026/06/05 4.7% 16.13% 5.15% 1.56% 6.75% 4.24% 2.36% 4.92% 5.73% 2.35%
2026/06/06 8.7% 14.12% 6.06% 3.89% 3.59% 1.68% 4.43% 2.67% 11.36% 2.95%
2026/06/07 8.53% 7.58% 6.15% 4.33% 4.65% 1.67% 3.16% 2.29% 12.98% 6.3%
2026/06/08 11.81% 11.95% 5.56% 3.75% 4.44% 0.78% 3.62% 2.31% 7.59% 4.49%
2026/06/09 4.26% 5% 6.11% 6.94% 2.98% 7.49% 4.13% 2.82% 6.66% 3.77%
2026/06/10 5.56% 14.17% 2.26% 4.77% 5.13% 1.91% 2.26% 0.69% 12.25% 0.67%
2026/06/11 4.75% 17.04% 2.15% 5.66% 7.01% 2.84% 2.23% 5.36% 5.34% 2.55%
2026/06/12 8.64% 13.94% 4.4% 5.77% 3.44% 3.81% 2.36% 3.64% 10.58% 2.88%
2026/06/13 7.7% 7.89% 4.32% 5.15% 5.11% 2.38% 3.13% 3.16% 13.06% 6.95%
2026/06/14 10.97% 10.92% 3.77% 4.51% 4.68% 1.87% 4.04% 2.99% 6.04% 4.65%
2026/06/15 4.37% 6.06% 5.01% 6.75% 2.79% 4.46% 3.67% 1.96% 6.61% 3.88%
2026/06/16 4.91% 14.22% 3.79% 5.55% 5.48% 3.24% 1.68% 1.35% 12.25% 0.68%
2026/06/17 16.06% 12.16% 5.3% 6.36% 5.47% 1.69% 2.28% 3.79% 1.92% 2.51%
2026/06/18 8.55% 11.2% 4.34% 5.02% 4.19% 1.69% 1.25% 4.13% 10.82% 4.7%
2026/06/19 11.81% 13.87% 5.28% 2.02% 5.08% 1.62% 1.91% 6.57% 7.02% 2.41%
2026/06/20 15.4% 13.72% 5.08% 3.32% 3.76% 2.03% 3.31% 1.62% 5.6% 3.39%
2026/06/21 13.04% 12.01% 4.73% 3.88% 1.57% 1.67% 2.43% 4.8% 13.21% 7.82%
2026/06/22 2.45% 2.45% 8.94% 8.68% 4.6% 1.18% 6.16% 2.43% 3.69% 1.22%
2026/06/23 9.02% 12.48% 6.22% 3.71% 1.99% 1.37% 3.87% 2.2% 10.73% 6.54%
2026/06/24 3.43% 18.43% 7.96% 3.83% 2.82% 3.37% 5.93% 1.82% 5.25% 0.92%
2026/06/25 4.92% 9.38% 8.21% 6.26% 3.36% 3.72% 9.17% 3.13% 5.24% 1.05%
2026/06/26 6.89% 13.38% 4.48% 2.86% 1.89% 1.21% 5.46% 4.06% 13.54% 5.66%
2026/06/27 10.08% 13.67% 7.58% 4.45% 3.11% 0.2% 6.46% 2.93% 7.84% 3.88%
2026/06/28 0.92% 4.84% 9.54% 5.38% 3.25% 0.72% 10.16% 0.04% 3.15% 0.03%
2026/06/29 0.08% 0.07% 8.79% 10.17% 2.61% 6.31% 2.6% 0.05% 1.77% 0.03%
2026/06/30 6.97% 6.71% 5.28% 5.04% 3.55% 3.43% 3.11% 2.6% 2.32% 0.02%
  • outbax.com.au
  • itechworld.com.au
  • powershop.com.au
  • econnex.com.au
  • appliancesonline.com.au
  • iselect.com.au
  • agl.com.au
  • jackery.com
  • bluettipower.com.au
  • allpowers.com.au

Copyright © Adthena. All rights reserved.

In June 2026, Outbax.com.au’s impression share fluctuated, peaking mid-month. Itechworld.com.au maintained a steady presence, while Powershop.com.au saw a late surge. Econnex.com.au and Bluettipower.com.au experienced notable spikes. The month concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Heat pump HWS rebate https://electrifynow.next.agl.com.au

    AGL Electrify Now — Get personalised savings estimates and connect with AGL-trusted installers. Kick-start your electric upgrade today.

  2. 2
    BLUETTI Sale - 2026 Sale https://www.bluettipower.com.au › apex › 300

    BLUETTI Apex 300 home backup battery now only sells A$3599, shop now.

  3. 3
    Compare Energy Rates Online - Get Up To $510 Bill Credit* https://www.econnex.com.au

    Compare Energy Prices, Rates & Tariffs. Take Advantage of a Better Energy Plan.

  4. 4
    Australia's Best Power Station - EOFY Sale | Up To 50% Off https://www.itechworld.com.au › power_stations › collections

    ITechWorld EOFY Sale! Enjoy Up To 50% Off Power Stations, Solar Panels, Generators & More!

  5. 5
    Get $300 Energy Bills Credits - No Exit Fees, No Hidden Costs https://www.powershop.com.au

    $200 Switch Saver Elec + $100 Power House Gas credit (applied after 180 days). T&Cs apply. Need a quick connection? Sign up & get your electricity connected...

Copyright © Adthena. All rights reserved.

In the competitive energy sector, AGL’s “Electrify Now” ad emphasizes personalized savings and trusted installers, while BLUETTI and ITechWorld focus on significant discounts for backup power solutions. Econnex and Powershop highlight financial incentives, offering bill credits and transparent pricing to attract cost-conscious consumers.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports