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AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bluettipower.com.au 9.88
itechworld.com.au 8.82
outbax.com.au 7.84
ecoflow.com 6.31
solahart.com.au 4.57
jackery.com 4.23
finder.com.au 3.36
econnex.com.au 3.19
powershop.com.au 2.72
allpowers.com.au 2.1
others 46.98

Copyright © Adthena. All rights reserved.

In the energy sector’s PPC landscape, ‘others’ dominate with 46.98% click share. Bluetti Power leads individual advertisers at 9.88%, followed by iTechWorld at 8.82%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date finder.com.au powershop.com.au econnex.com.au engie.com.au goswitch.com.au agl.com.au originenergy.com.au energydeal.com.au solahart.com.au iselect.com.au
2025/06/01 4.73% 4.79% 5.62% 8.21% 1.56% 2.77% 1.48% 3.06% 5.95% 0.68%
2025/06/02 7.41% 3.87% 9.31% 6.62% 11.02% 3.19% 1.97% 5.26% 3.08% 8.17%
2025/06/03 4.5% 4.25% 11.36% 2.37% 7.99% 2.86% 2.38% 6% 4.29% 8.03%
2025/06/04 6.46% 4.25% 7.18% 3.37% 5.95% 1.81% 0.95% 2.4% 9.2% 5.79%
2025/06/05 10.08% 4.98% 12.95% 3.28% 10.4% 2.27% 0.9% 6.25% 2.07% 9.69%
2025/06/06 10.3% 7.65% 11.15% 7.17% 4.07% 6.94% 0.85% 5.38% 3.03% 2.86%
2025/06/07 13.94% 5.36% 1.58% 5.87% 2.42% 4.28% 1.46% 4.57% 6.36% 2.09%
2025/06/08 6.19% 7.28% 4.05% 5.92% 0.66% 2.41% 4.04% 3.34% 8.36% 0.88%
2025/06/09 11.87% 6.75% 4.82% 11.38% 6.61% 2.15% 3.33% 0.85% 8.07% 0.99%
2025/06/10 5.97% 4.85% 7.88% 2.63% 3.55% 1.22% 0.9% 4.75% 14.87% 3.1%
2025/06/11 8.27% 7.56% 8.47% 4.23% 6.79% 2.28% 0.68% 5.25% 6.95% 4.59%
2025/06/12 10.06% 10.08% 9.39% 3.29% 6.08% 1.85% 0.67% 1.03% 4.33% 7.62%
2025/06/13 5.13% 9.83% 5.27% 3.45% 12.88% 1.74% 0.49% 4.11% 5.6% 4.65%
2025/06/14 11.68% 11.95% 5.12% 13.33% 0.42% 2.72% 0.41% 4.64% 5.94% 0.26%
2025/06/15 8.36% 10.63% 2.5% 5.45% 1.66% 2.19% 1.22% 2.83% 10.02% 0.28%
2025/06/16 13.36% 8.97% 14.48% 6.26% 4.39% 3.34% 0.32% 3.93% 2.95% 5.25%
2025/06/17 7.93% 7.44% 12.25% 4.13% 2.33% 1.27% 4.22% 3.81% 4.97% 4.76%
2025/06/18 13.04% 7.4% 12.9% 4.33% 8.56% 3.41% 2.85% 4.51% 0.89% 0.42%
2025/06/19 11.73% 7.6% 8.6% 3.9% 3.8% 3.23% 1.63% 1.77% 2.06% 0.51%
2025/06/20 14.93% 6.25% 11.66% 3.07% 2.27% 4.26% 6.09% 1.03% 3% 2.26%
2025/06/21 10.13% 9.07% 4.05% 3.39% 0.32% 3.31% 14.9% 0.75% 0.01% 0.26%
2025/06/22 12.35% 1.81% 2.79% 5.87% 0.32% 3.65% 14.42% 1.81% 0.01% 0.25%
2025/06/23 11.77% 2.76% 10.56% 7.79% 4.48% 2.48% 3.99% 2.76% 0.01% 2.79%
2025/06/24 13.28% 5.76% 5.75% 5.23% 7.23% 4.59% 3.29% 3.94% 0% 2.31%
2025/06/25 6.84% 8.16% 7.6% 7.47% 4.51% 4.53% 7.57% 4.72% 0% 0.3%
2025/06/26 11.26% 8.95% 9.63% 3.52% 5.23% 2.79% 2.92% 1.35% 5.19% 2.51%
2025/06/27 7.71% 7.94% 8.76% 4.54% 6.11% 4.47% 4.65% 3.3% 3.51% 5.67%
2025/06/28 8.36% 7.78% 6.76% 5.51% 0.26% 7.95% 6.17% 3.57% 7.23% 0.02%
2025/06/29 12.22% 11.07% 5.45% 9.21% 0.24% 5.77% 9.27% 1.08% 3.18% 0.02%
2025/06/30 16.05% 11.28% 7.37% 6.75% 4.46% 3.85% 3.45% 2.52% 0.19% 0.12%

Copyright © Adthena. All rights reserved.

In June 2025, finder.com.au led with fluctuating spend, peaking at 16.05% on the 30th. Powershop.com.au and econnex.com.au showed consistent mid-range activity. Engie.com.au and goswitch.com.au had varied performances, while originenergy.com.au surged mid-month. The month concluded with diverse spend patterns across advertisers.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/06/01 285
2025/06/02 286
2025/06/03 274
2025/06/04 265
2025/06/05 270
2025/06/06 279
2025/06/07 266
2025/06/08 269
2025/06/09 273
2025/06/10 268
2025/06/11 270
2025/06/12 279
2025/06/13 278
2025/06/14 270
2025/06/15 286
2025/06/16 282
2025/06/17 291
2025/06/18 277
2025/06/19 281
2025/06/20 281
2025/06/21 280
2025/06/22 278
2025/06/23 283
2025/06/24 296
2025/06/25 282
2025/06/26 289
2025/06/27 287
2025/06/28 294
2025/06/29 278
2025/06/30 275

Copyright © Adthena. All rights reserved.

Advertisers fluctuated throughout June, peaking at 296 on June 24. The month concluded with a slight decline, ending at 275.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
ecoflow.com 6.86%
bluettipower.com.au 2.48%
itechworld.com.au 1.55%
originenergy.com.au 1.47%
vtoman.com 0.76%
goswitch.com.au -0.99%
iselect.com.au -1.2%
outbax.com.au -1.3%
jackery.com -1.64%
solahart.com.au -4.97%

Copyright © Adthena. All rights reserved.

Ecoflow.com surged with a 6.86% click share increase, while solahart.com.au faced a 4.97% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date outbax.com.au finder.com.au powershop.com.au econnex.com.au itechworld.com.au bluettipower.com.au engie.com.au ecoflow.com jackery.com goswitch.com.au
2025/06/01 11.66% 2.54% 2.27% 2.72% 14.57% 0.83% 2.9% 3.13% 4.67% 0.57%
2025/06/02 11.7% 3.48% 1.97% 5.39% 8.64% 0.54% 3.23% 2.81% 7.55% 5.95%
2025/06/03 12.82% 2.49% 2.28% 7.11% 9.26% 1.57% 1.49% 1.46% 8.13% 5.18%
2025/06/04 14.16% 3.4% 2.24% 3.75% 10.03% 2.32% 1.48% 3.19% 7.4% 3.71%
2025/06/05 5.49% 7.29% 3.61% 10.41% 2.46% 3.99% 2.4% 2.35% 1.98% 7.55%
2025/06/06 1.93% 7.02% 5.67% 9.65% 3.22% 2.41% 4.8% 0.59% 2.69% 3.44%
2025/06/07 16.13% 7.14% 3.11% 0.9% 13.09% 4.46% 2.91% 0.3% 4.13% 1.45%
2025/06/08 13.93% 2.85% 3.65% 2.06% 10.86% 4.41% 2.69% 1.17% 5.12% 0.31%
2025/06/09 8.1% 6.41% 3.84% 2.72% 5.72% 6.95% 5.8% 0.44% 9.76% 3.61%
2025/06/10 8.15% 2.81% 2.5% 4.28% 9.63% 4.74% 1.4% 1.57% 4.57% 2.14%
2025/06/11 11.15% 3.78% 3.85% 4.94% 7.21% 7.41% 1.76% 2.41% 2.28% 4.02%
2025/06/12 3.42% 5.25% 5.77% 6.11% 9.29% 10.21% 1.72% 2.64% 1.42% 3.17%
2025/06/13 8.56% 2.89% 5.72% 3.02% 2.6% 9.9% 1.84% 3.56% 2.45% 7.87%
2025/06/14 6.01% 7.14% 8.13% 3.94% 4.18% 5.39% 7.77% 2.46% 4.88% 0.29%
2025/06/15 15.29% 3.67% 4.44% 1.17% 7.49% 13.7% 2.13% 2.78% 4.49% 0.84%
2025/06/16 11.67% 7.31% 5.82% 9.1% 5.85% 6.99% 3.31% 2.44% 2.25% 2.92%
2025/06/17 7.36% 3.89% 3.64% 6.54% 8.52% 8.53% 2.02% 5.16% 2.23% 1.17%
2025/06/18 11.02% 6.95% 4.19% 7.71% 4.15% 6.32% 1.98% 6.84% 1.14% 4.98%
2025/06/19 12.29% 4.76% 3.52% 4.66% 3.99% 10.62% 1.74% 12.47% 2.16% 1.85%
2025/06/20 9.3% 6.83% 3.2% 6.1% 5.96% 9.58% 1.42% 8.77% 2.97% 1.27%
2025/06/21 14.05% 4.4% 3.65% 1.72% 7.71% 12.91% 1.23% 9.92% 3.56% 0.13%
2025/06/22 11.65% 5.53% 0.75% 1.37% 7.37% 15.72% 2.27% 9.91% 3.59% 0.14%
2025/06/23 8.43% 5.45% 1.3% 4.79% 13.4% 9.84% 2.98% 9.78% 3.63% 2.31%
2025/06/24 1.39% 7.66% 3.39% 3.41% 10.53% 6.2% 2.35% 5.21% 2.67% 4.75%
2025/06/25 5.71% 3.34% 4.32% 4.62% 9.18% 8.8% 3.6% 7.93% 3.87% 2.05%
2025/06/26 7.84% 5.81% 4.56% 5.16% 8.22% 8.99% 1.67% 7.19% 3.02% 2.67%
2025/06/27 6.51% 3.84% 3.93% 4.61% 10.87% 5.19% 2.19% 9.39% 3.74% 3.25%
2025/06/28 8.95% 4.49% 4.06% 3.18% 17.22% 2.91% 2.43% 4.08% 2.84% 0.15%
2025/06/29 5.54% 6.72% 6.28% 3.01% 7.23% 3.83% 5.06% 4.79% 1.22% 0.16%
2025/06/30 9.08% 8.52% 6.74% 5.02% 4.59% 4.54% 4.48% 3.91% 2.53% 2.37%

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Outbax.com.au saw fluctuating impressions, peaking mid-month. Itechworld.com.au had a strong start, dipped, then surged. Bluettipower.com.au rose steadily, ending June with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Energy Compare VIC https://www.econnex.com.au

    Get Up To $300 Bill Credit* Trusted By Millions of Australians. Free Online Quotes. View Current Plans. Switch Online.

  2. 2
    Victorian Energy Comparison - Compare Energy VIC https://www.energydeal.com.au

    Stop overpaying for elctricity and gas today. Compare with Energy Deal to save big, today. Can...

  3. 3
    Compare Electricity & Gas - Top Electricity & Gas in 2025 https://www.finder.com.au

    Compare and find a better deal on your electricity and gas plan with Finder.com.au. Our online...

  4. 4
    Compare Energy In Victoria https://www.goswitch.com.au › compare › energy

    Find A Cheaper Energy Rate VIC — Compare Plans From All Major Providers To Maximise Your Options & Get A Cheaper Rate Now.

  5. 5
    $200 Off First Elec Bill - Switch Electricity & Gas Now http://www.powershop.com.au › gas&electricity

    Awarded Canstar Blue's Outstanding Value - NSW Electricity Plans 2024. Switch To...

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In the competitive landscape of energy comparison, Econnex entices with a $300 bill credit, while Energy Deal urges savings by stopping overpayments. Finder.com.au highlights future-ready deals for 2025, GoSwitch maximizes options with major providers, and Powershop offers $200 off, showcasing value recognition.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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