AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – AUS

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.8130767539
68.1869232461
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 22%
Transactional 8%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
outbax.com.au 14.91
itechworld.com.au 10.85
jackery.com 5.23
bluettipower.com.au 5.08
allpowers.com.au 4.82
powershop.com.au 4.81
iselect.com.au 4.55
agl.com.au 3.59
generatorstore.com.au 3.31
appliancesonline.com.au 2.68
others 40.17
  • outbax.com.au - 14.91%
  • itechworld.com.au - 10.85%
  • jackery.com - 5.23%
  • bluettipower.com.au - 5.08%
  • allpowers.com.au - 4.82%
  • powershop.com.au - 4.81%
  • iselect.com.au - 4.55%
  • agl.com.au - 3.59%
  • generatorstore.com.au - 3.31%
  • appliancesonline.com.au - 2.68%
  • others - 40.17%

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Outbax.com.au leads with 14.91% click share, followed by itechworld.com.au at 10.85%. Others dominate with 40.17%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date powershop.com.au outbax.com.au econnex.com.au agl.com.au itechworld.com.au iselect.com.au finder.com.au engie.com.au energydeal.com.au goswitch.com.au
2026/05/01 2.46% 2.62% 10.34% 8.41% 0.57% 11.11% 2.68% 1.31% 4.19% 10.66%
2026/05/02 2.94% 3.74% 3.53% 10.06% 1.35% 8.74% 2.69% 5.62% 5.18% 0.54%
2026/05/03 11.23% 6.5% 2.65% 8.46% 5.02% 8.64% 9.4% 4.85% 1.15% 0.46%
2026/05/04 16.19% 2.98% 9.42% 6.18% 2.25% 10.13% 3.76% 2.65% 2.15% 2.86%
2026/05/05 11.36% 2.74% 11.63% 8.6% 1.02% 15.33% 1.53% 1.23% 3.95% 6.68%
2026/05/06 17.82% 2.5% 7.71% 4.31% 1.42% 16.08% 4.49% 2.24% 4.59% 3.23%
2026/05/07 13.87% 7.01% 7.32% 5.25% 1.63% 16.49% 2.96% 2.18% 1.56% 7.05%
2026/05/08 12.5% 3.86% 9.24% 5.91% 1.31% 11.6% 3.08% 1.1% 2.75% 7.41%
2026/05/09 13.82% 4.79% 5.93% 12.52% 1.52% 6.09% 6.48% 2.59% 2.68% 0.29%
2026/05/10 17.09% 4.43% 6.56% 8.69% 2.8% 4.83% 2.35% 3.29% 3.02% 0.27%
2026/05/11 14.19% 2.04% 6.64% 5.51% 2% 17.63% 1.44% 4.13% 1.23% 8.19%
2026/05/12 10.87% 4.11% 5.21% 3.76% 2.04% 16.93% 3.5% 1.35% 2.78% 6.56%
2026/05/13 6.52% 8.06% 6.55% 4.6% 1.48% 17.4% 1.24% 1.76% 2.23% 8.24%
2026/05/14 9.61% 6.43% 3.21% 4.65% 1.64% 18.41% 2.82% 3.48% 1.18% 3.71%
2026/05/15 8.77% 10.02% 4.92% 5.94% 3.59% 15.06% 2.61% 4.63% 3.69% 4.09%
2026/05/16 11.04% 11.37% 2.94% 8.55% 2.74% 7.16% 2.03% 6.1% 1.93% 0.42%
2026/05/17 8.47% 9.53% 4.28% 9.72% 5.61% 5.5% 2.5% 6.95% 1.51% 0.35%
2026/05/18 10.35% 6.84% 5.46% 5.18% 2.65% 16.54% 2.17% 2.51% 2.18% 8.1%
2026/05/19 8.9% 6.67% 7% 5.57% 4.21% 12.02% 0.38% 2.92% 1.54% 5.32%
2026/05/20 12.86% 3.84% 8.99% 5.57% 3.42% 9.69% 1.39% 4.01% 1.27% 4.96%
2026/05/21 8.49% 3.34% 7.96% 7.13% 2.93% 15.11% 1.29% 4.69% 2.75% 7.03%
2026/05/22 10.84% 3.4% 6.21% 5.31% 3.73% 15.92% 0.94% 5.16% 2.24% 4.82%
2026/05/23 12.34% 3.44% 3.88% 7.12% 4.6% 9.42% 1.18% 2.25% 3.61% 0.45%
2026/05/24 10.79% 4.03% 3.6% 8.57% 2.77% 11.15% 2.8% 4.54% 3.53% 0.51%
2026/05/25 7.65% 5.3% 4.99% 4.44% 5.33% 15.05% 2.37% 4.73% 2.53% 6.75%
2026/05/26 7.75% 6.15% 2.23% 4.6% 6.3% 13.96% 2.99% 9.16% 4.14% 6.57%
2026/05/27 7.93% 5.35% 6.28% 6.97% 5.19% 10.68% 3.75% 1.91% 3.82% 5.46%
2026/05/28 8.34% 7.48% 4.7% 5.42% 4.8% 9.55% 5.7% 2.01% 3.44% 6.52%
2026/05/29 7.76% 8.12% 6.53% 3.68% 4.98% 10.45% 3.27% 2.09% 4.33% 6.83%
2026/05/30 8.37% 7.68% 4.69% 3.58% 3.89% 6.99% 5.86% 1.59% 2.79% 0.7%
2026/05/31 11.14% 8% 5.76% 5.15% 4.62% 4.54% 4.25% 2.88% 1.92% 0.57%
  • powershop.com.au
  • outbax.com.au
  • econnex.com.au
  • agl.com.au
  • itechworld.com.au
  • iselect.com.au
  • finder.com.au
  • engie.com.au
  • energydeal.com.au
  • goswitch.com.au

Copyright © Adthena. All rights reserved.

In May 2026, Powershop.com.au led with fluctuating spend, peaking mid-month. Outbax.com.au showed steady growth, while Econnex.com.au had a strong start but declined. Iselect.com.au maintained high spend, ending with a dip. The month concluded with diverse strategies across advertisers.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 201
2026/05/02 181
2026/05/03 178
2026/05/04 185
2026/05/05 196
2026/05/06 187
2026/05/07 190
2026/05/08 214
2026/05/09 186
2026/05/10 196
2026/05/11 212
2026/05/12 232
2026/05/13 226
2026/05/14 218
2026/05/15 238
2026/05/16 227
2026/05/17 242
2026/05/18 247
2026/05/19 241
2026/05/20 243
2026/05/21 251
2026/05/22 248
2026/05/23 254
2026/05/24 252
2026/05/25 262
2026/05/26 267
2026/05/27 265
2026/05/28 272
2026/05/29 255
2026/05/30 249
2026/05/31 252

Copyright © Adthena. All rights reserved.

May began with 201 advertisers, dipped to 178, then surged to 272 by month’s end, showcasing dynamic growth.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
itechworld.com.au 6.33%
bluettipower.com.au 2.04%
moorabbinbatteries.com.au 1.72%
samedayhotwaterservice.com.au 1.16%
appliancesonline.com.au 1.02%
econnex.com.au -0.96%
iselect.com.au -1.38%
outbax.com.au -1.76%
powershop.com.au -1.78%
jackery.com -2.02%

Copyright © Adthena. All rights reserved.

In the past month, itechworld.com.au surged with a 6.33% click share increase, while jackery.com faced a 2.02% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date outbax.com.au itechworld.com.au powershop.com.au bluettipower.com.au agl.com.au jackery.com econnex.com.au allpowers.com.au iselect.com.au goswitch.com.au
2026/05/01 11.65% 1.94% 1.17% 0.04% 7.64% 0% 9.18% 0.01% 6.3% 9.31%
2026/05/02 12.24% 3.39% 1.05% 4.22% 9.88% 0% 2.6% 13.84% 3.02% 0.25%
2026/05/03 20.16% 11.8% 7.3% 0.05% 6.5% 0% 1.51% 3.24% 2.61% 0.21%
2026/05/04 10.42% 5.78% 12.4% 1.69% 5.13% 0% 8.33% 0.02% 5.79% 2.55%
2026/05/05 10.02% 2.87% 11.16% 1.41% 8.75% 0% 10.44% 5.55% 7.92% 6.13%
2026/05/06 8.53% 4.67% 14.59% 1.68% 3.67% 0% 6.29% 7.53% 7.47% 2.65%
2026/05/07 22.09% 4.35% 11.12% 0.08% 3.2% 2.85% 4.86% 5.73% 8.49% 5.01%
2026/05/08 12.36% 3.54% 10.73% 1.15% 4.52% 5.09% 6.88% 4.58% 7.16% 5.39%
2026/05/09 13.9% 3.6% 10.96% 1.11% 8.4% 10.08% 4.32% 9.17% 2.04% 0.14%
2026/05/10 12.52% 6.21% 12.97% 4.17% 7.64% 9.44% 4.48% 3.98% 1.67% 0.13%
2026/05/11 7.03% 5.21% 11.72% 0.07% 4.68% 8.59% 5.69% 1.15% 9.3% 6.29%
2026/05/12 11.99% 4.91% 8.17% 3.65% 2.7% 8.16% 3.28% 1.85% 8.42% 4.7%
2026/05/13 19.73% 3.85% 4.07% 1.54% 2.93% 15.14% 3.1% 7.9% 8.01% 4.67%
2026/05/14 17.79% 4.97% 6.02% 3.3% 3.41% 7.42% 1.84% 8.41% 9.88% 2.7%
2026/05/15 25.23% 8.26% 6.21% 3.12% 3.84% 4.17% 2.52% 3.86% 6.03% 2.32%
2026/05/16 26.99% 6.32% 6.97% 1.71% 5.68% 3.68% 1.35% 3.87% 1.64% 0.16%
2026/05/17 21.63% 11.68% 4.75% 4.19% 5.77% 6.11% 2.2% 3.46% 1.48% 0.13%
2026/05/18 17.95% 6.72% 6.82% 2.47% 3.53% 4.91% 2.61% 8.6% 6.27% 6.26%
2026/05/19 16.1% 9.86% 5.18% 3.83% 3.44% 8.22% 3.74% 9.17% 5.1% 3.14%
2026/05/20 9.67% 7.44% 9% 3.81% 3.7% 6.81% 3.8% 6.84% 4.34% 3.19%
2026/05/21 9.49% 8.56% 6.12% 2.95% 5.51% 3.28% 4% 4.39% 6.28% 5.24%
2026/05/22 9.67% 9.11% 7.68% 3.61% 3.43% 4.01% 3.56% 3.76% 6.86% 3.09%
2026/05/23 9.42% 11.9% 8.41% 2.53% 4.95% 6.5% 2.03% 7.03% 2.95% 0.26%
2026/05/24 13.25% 7.13% 9.73% 0.25% 6.99% 6.61% 1.79% 3.44% 4.97% 0.37%
2026/05/25 14.74% 14.15% 5.17% 0.81% 3.37% 3.94% 2.72% 5.27% 5.72% 4.4%
2026/05/26 16.24% 14.56% 5.35% 3.22% 3.24% 1.63% 1% 4.45% 5.47% 3.99%
2026/05/27 14.08% 12.53% 5.61% 2.76% 4.76% 3.74% 3.79% 3.06% 3.95% 3.78%
2026/05/28 19.61% 12.08% 5.57% 4.91% 4.11% 3.03% 2.7% 2.43% 3.09% 4.22%
2026/05/29 20.49% 11.11% 4.38% 4.42% 2.32% 4.4% 2.95% 2.93% 3.07% 3.31%
2026/05/30 19.77% 10.01% 4.64% 7.73% 2.23% 2.54% 2.53% 3.35% 2.01% 0.32%
2026/05/31 21.36% 9.84% 7.44% 5.73% 3.31% 3.1% 2.71% 2.13% 1.3% 0.27%
  • outbax.com.au
  • itechworld.com.au
  • powershop.com.au
  • bluettipower.com.au
  • agl.com.au
  • jackery.com
  • econnex.com.au
  • allpowers.com.au
  • iselect.com.au
  • goswitch.com.au

Copyright © Adthena. All rights reserved.

Outbax.com.au led May with fluctuating impressions, peaking mid-month. Itechworld.com.au and Powershop.com.au showed steady growth, while Bluettipower.com.au and AGL.com.au had sporadic spikes. Jackery.com and Econnex.com.au maintained moderate shares. Allpowers.com.au and Iselect.com.au experienced varied trends, with Goswitch.com.au showing minimal activity.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Looking for a new energy deal? - Up to $400 Elec Bill Credits https://www.agl.com.au

    Unlock elec bill credits. $200 for elec + $200 with internet. Selected plans. T&Cs apply.

  2. 2
    BLUETTI Sale - 2026 Sale https://www.bluettipower.com.au › apex › 300

    Bluetti new solar generators Apex 300 is a great chocie for home backup use and...

  3. 3
    Victorian Energy Compare https://www.energydeal.com.au › compare › energy

    Compare Energy VIC — Compare a range of electricity and gas providers in VIC. Stop overpaying for elctricity and gas today. Compare with Energy Deal to save big, today.

  4. 4
    Locked rates until Aug 2027 - Locked rates. No surprises https://www.engie.com.au

    Locked rates until 1 Aug 2027. And we'll always flag on your bill if you could pay less. With ENGIE Everyday, lock in your rates until 1 August 2027.

  5. 5
    Get $300 Energy Bills Credit - No Exit Fees, No Hidden Costs https://www.powershop.com.au

    $200 Switch Saver Elec + $100 Power House Gas credit (applied after 180 days). T&Cs apply.

Copyright © Adthena. All rights reserved.

In the competitive energy sector, AGL entices with up to $400 in bill credits, while Powershop offers $300 credits with transparency. ENGIE promises stability with locked rates until 2027. Bluetti highlights solar solutions, and Energy Deal emphasizes cost-saving comparisons in Victoria.

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