AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	27.2362444662
	72.7637555338

27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	28
	72

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	22%
Transactional	9%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	22%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
outbax.com.au	15.79
itechworld.com.au	15.45
allpowers.com.au	5.74
econnex.com.au	5.59
bluettipower.com.au	4.67
powershop.com.au	4.2
finder.com.au	3.69
iselect.com.au	3.28
appliancesonline.com.au	2.22
samedayhotwaterservice.com.au	2.07
others	37.3

outbax.com.au - 15.79%
itechworld.com.au - 15.45%
allpowers.com.au - 5.74%
econnex.com.au - 5.59%
bluettipower.com.au - 4.67%
powershop.com.au - 4.2%
finder.com.au - 3.69%
iselect.com.au - 3.28%
appliancesonline.com.au - 2.22%
samedayhotwaterservice.com.au - 2.07%
others - 37.3%

In the energy sector’s PPC landscape, ‘others’ dominate with 37.3% click share, while Outbax and iTechworld lead individual domains at 15.79% and 15.45%, respectively.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	econnex.com.au	powershop.com.au	outbax.com.au	finder.com.au	energyaustralia.com.au	redenergy.com.au	itechworld.com.au	engie.com.au	iselect.com.au	goswitch.com.au
2026/01/01	4.92%	12.83%	7.53%	10.59%	3.42%	4.6%	4.38%	5%	0.99%	0%
2026/01/02	12.83%	16.74%	4.29%	8.14%	2.94%	3.23%	4.32%	4.87%	7.81%	0%
2026/01/03	8.26%	12.27%	10.87%	14.38%	2.77%	0.99%	4.32%	4.97%	3.26%	0%
2026/01/04	8.07%	17.07%	8.7%	13.74%	5.34%	2.38%	3%	5.18%	3.93%	0%
2026/01/05	14.05%	10.14%	4.61%	14.58%	2.42%	1.06%	3.42%	3.43%	10.42%	1.75%
2026/01/06	10.07%	10.31%	1.89%	10.46%	2.65%	3.25%	8.37%	3.37%	9.98%	4.55%
2026/01/07	18.12%	0%	7.26%	12.62%	1.18%	1.63%	6.84%	7.72%	3.16%	0%
2026/01/08	9.25%	8.93%	2.9%	8.19%	4.05%	4.21%	7.19%	2.42%	10.69%	6.2%
2026/01/09	14.17%	9.09%	0.38%	11.33%	2.54%	4.13%	0.74%	3.24%	13.04%	11.12%
2026/01/10	11.15%	6.96%	4.49%	16.49%	3.67%	4.31%	4.28%	1.8%	4.32%	0.45%
2026/01/11	12.14%	11.12%	3.77%	7.59%	3.48%	2.67%	7.16%	2.61%	2.92%	0.4%
2026/01/12	9.48%	7.55%	4.5%	9.4%	3.84%	2.7%	6.82%	1.75%	8.24%	4.47%
2026/01/13	13.48%	7.32%	4.07%	8.63%	2.48%	2.52%	4.98%	1.95%	9.21%	6.57%
2026/01/14	10.15%	6.93%	6.77%	12.63%	2.73%	1.99%	4.57%	0.95%	8.84%	5.03%
2026/01/15	13.44%	4.95%	4.58%	11.92%	2.41%	1.04%	2.44%	3.21%	11.94%	8.08%
2026/01/16	14.17%	9.09%	0.38%	11.34%	2.54%	4.13%	0.74%	3.24%	13.05%	11.12%
2026/01/17	9.09%	4.96%	2.68%	8.28%	4.06%	2.56%	10.3%	3.33%	8.28%	0.4%
2026/01/18	10.29%	8.82%	0.9%	12.06%	3.51%	6.58%	3.41%	4.63%	13.75%	0.46%
2026/01/19	14.2%	7.15%	0.6%	8.93%	1.85%	2.79%	2.17%	2.74%	14.78%	6.28%
2026/01/20	13.84%	11.08%	0.64%	2.96%	2.4%	5.89%	1.98%	2.94%	10.19%	4.83%
2026/01/21	10.56%	7.69%	8.2%	6.57%	3.33%	3.98%	4.45%	1.54%	12.44%	4.03%
2026/01/22	11.25%	9.9%	0.52%	7.06%	1.2%	3.12%	2.69%	2.27%	14.1%	6.64%
2026/01/23	13.57%	2.13%	2.33%	7.66%	3.05%	3.8%	2.71%	1.23%	12.86%	9.44%
2026/01/24	18.88%	8.84%	1.42%	9.14%	2.48%	5.57%	2.89%	1.45%	2.27%	0.52%
2026/01/25	12.94%	6.1%	2.38%	6.01%	4.78%	3.68%	5.21%	4.43%	2.35%	0.39%
2026/01/26	14.45%	10.23%	6.45%	7.6%	1.99%	8.53%	1.23%	5.56%	1.64%	0.37%
2026/01/27	13.11%	8.38%	2.14%	7.42%	3.54%	1.95%	0.23%	1.09%	13.43%	8.79%
2026/01/28	7.71%	9.91%	11.88%	8.45%	1.22%	3.57%	3.73%	1.01%	4.75%	7.19%
2026/01/29	9.03%	9.36%	8.57%	4.69%	2.36%	1.78%	1.12%	1.26%	14.18%	5.52%
2026/01/30	15.07%	12.87%	0.07%	5.87%	1.05%	3.5%	7.54%	1.19%	4.75%	6.98%
2026/01/31	11.1%	10.48%	9.86%	7.97%	4.18%	2.9%	2.3%	1.76%	1.44%	0.58%

econnex.com.au
powershop.com.au
outbax.com.au
finder.com.au
energyaustralia.com.au
redenergy.com.au
itechworld.com.au
engie.com.au
iselect.com.au
goswitch.com.au

Econnex.com.au’s spend share fluctuated, peaking at 18.88% on January 24. Powershop.com.au saw a decline, while Outbax.com.au’s share was inconsistent. Finder.com.au maintained stability, and Iselect.com.au experienced a mid-month surge. January ended with varied performances.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	222
2026/01/02	232
2026/01/03	225
2026/01/04	224
2026/01/05	234
2026/01/06	234
2026/01/07	215
2026/01/08	221
2026/01/09	215
2026/01/10	223
2026/01/11	218
2026/01/12	212
2026/01/13	217
2026/01/14	220
2026/01/15	215
2026/01/16	215
2026/01/17	225
2026/01/18	220
2026/01/19	235
2026/01/20	236
2026/01/21	239
2026/01/22	250
2026/01/23	243
2026/01/24	243
2026/01/25	251
2026/01/26	254
2026/01/27	246
2026/01/28	238
2026/01/29	226
2026/01/30	233
2026/01/31	231

January saw a dynamic shift in distinct advertisers, starting at 222 and peaking at 254. The month concluded with a slight dip to 231, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
vtoman.com	1.93%
outbax.com.au	1.83%
energydeal.com.au	0.8%
econnex.com.au	0.72%
homegas.com.au	0.53%
e-greenelectrical.com.au	-0.6%
allpowers.com.au	-1.48%
bluedm.com.au	-1.56%
finder.com.au	-1.7%
itechworld.com.au	-6.53%

In the past month, vtoman.com and outbax.com.au surged in click share, gaining 1.93% and 1.83% respectively. Conversely, itechworld.com.au experienced a significant decline, dropping by 6.53%.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	outbax.com.au	econnex.com.au	powershop.com.au	itechworld.com.au	bluettipower.com.au	finder.com.au	energydeal.com.au	iselect.com.au	goswitch.com.au	allpowers.com.au
2026/01/01	20.93%	2.77%	9.47%	10.86%	7.09%	5.4%	0%	0.34%	0%	2.28%
2026/01/02	12.54%	9.54%	12.67%	12.18%	7.47%	4.79%	0%	2.91%	0%	2.75%
2026/01/03	28.73%	5.05%	7.19%	10.29%	1.37%	8.26%	0%	1%	0%	3.06%
2026/01/04	25.62%	6.04%	11.13%	8.16%	1.65%	8.55%	0%	1.3%	0%	2.09%
2026/01/05	14.27%	10.29%	6.49%	9.56%	3.01%	10.13%	0%	4.9%	1.25%	5.56%
2026/01/06	4.95%	7.19%	5.91%	21.3%	4.74%	6.73%	0.32%	4.61%	3.54%	7.22%
2026/01/07	17.97%	11.35%	0%	15.17%	5.53%	7.35%	0%	1.64%	0%	3.37%
2026/01/08	8.3%	7.64%	5.31%	19.56%	4.37%	4.5%	1.89%	3.37%	4.12%	7.83%
2026/01/09	1.21%	15.18%	7.78%	2.24%	0.11%	10.62%	2.94%	7.05%	10.55%	1.1%
2026/01/10	12.7%	8.25%	4.18%	11.89%	2.82%	10.05%	4.02%	1.21%	0.2%	11.72%
2026/01/11	10.14%	7.12%	6.49%	17.39%	3.46%	4.68%	2.9%	1.08%	0.16%	10.57%
2026/01/12	14.31%	7.29%	4.7%	18.77%	0.04%	6.18%	2.84%	2.87%	3.19%	5.2%
2026/01/13	12.1%	9.55%	4.53%	13.51%	0.05%	5.38%	4.65%	3.4%	5.03%	6.02%
2026/01/14	20.56%	8.35%	4.84%	11.44%	2.42%	8.53%	1.41%	4.34%	3.32%	1.52%
2026/01/15	14.59%	10.34%	3.29%	6.31%	0.74%	9.13%	2.74%	5.55%	6.24%	4.56%
2026/01/16	1.21%	15.19%	7.78%	2.24%	0.11%	10.63%	2.94%	7.05%	10.55%	1.1%
2026/01/17	7.02%	6.04%	2.59%	24.68%	5.44%	4.54%	2.71%	2.07%	0.16%	10%
2026/01/18	3.17%	9.35%	6.58%	11.58%	6.43%	8.73%	1.89%	4.79%	0.26%	5.53%
2026/01/19	2.19%	13.8%	6.16%	6.69%	2.34%	6.13%	2.43%	8.16%	5.18%	2.72%
2026/01/20	1.92%	14.02%	8.38%	5.72%	4.77%	1.6%	4.9%	5.27%	3.95%	2.87%
2026/01/21	23.73%	8.25%	4.54%	11.71%	3.09%	3.25%	1.57%	3.64%	2.73%	7.36%
2026/01/22	1.79%	8.14%	6.26%	9.54%	3.53%	4.65%	2.51%	5.58%	6.19%	11.24%
2026/01/23	8.68%	12.42%	1.54%	8.72%	0.08%	4.21%	2.2%	6.8%	7.33%	3.37%
2026/01/24	5.28%	17.09%	6.67%	8.95%	1.31%	5.38%	4.73%	1.16%	0.33%	1.22%
2026/01/25	7.31%	10.72%	3.82%	13.71%	1.04%	3.1%	3.1%	0.86%	0.2%	9.32%
2026/01/26	19.02%	11.07%	7.03%	3.19%	1.49%	4.42%	2.85%	0.58%	0.19%	7.06%
2026/01/27	7.56%	11.52%	7.13%	0.93%	0.29%	5.75%	6.09%	6.88%	7.96%	5.9%
2026/01/28	33.57%	4.89%	5.9%	9.42%	0.22%	4.42%	3.17%	2.18%	4.86%	1.78%
2026/01/29	26.82%	6.77%	6.23%	3.05%	0.08%	2.61%	3.07%	6.22%	3.66%	1.53%
2026/01/30	0.11%	10.87%	9.28%	22.25%	4.75%	3.03%	2.73%	2.04%	4.7%	0.04%
2026/01/31	26.76%	7.24%	6.47%	6.37%	6.3%	4.6%	2.08%	0.55%	0.27%	0.04%

outbax.com.au
econnex.com.au
powershop.com.au
itechworld.com.au
bluettipower.com.au
finder.com.au
energydeal.com.au
iselect.com.au
goswitch.com.au
allpowers.com.au

Outbax.com.au’s impression share fluctuated, peaking at 33.57% on January 28. Econnex.com.au maintained a steady presence, while itechworld.com.au saw a notable spike on January 30. The month concluded with outbax.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency - Last month

1
A Great Solar Deal With AGL - Up to 10c/kWh Feed-in Tariff https://www.agl.com.au
Solar Savers 10c/kWh FiT For The First 10kWh Per Day. Eligibility criteria & T&Cs apply. You've Got...
2
Australian Owned & Run - Best Brands, Best Prices https://www.bluedm.com.au
Leading warranties, 24/7 Australia-wide support. Genuine parts. Fast Aus Wide Shipping. Generators for all Applications, Big or Small. Local Pickup or Delivered...
3
Energy Compare Victoria https://energy.comparable.com.au
Top Victorian Energy Deals — Find the Best Gas and Electric Deals in Victoria. Compare Energy Providers and Save Now.
4
Victorian Energy Compare https://www.energydeal.com.au › compare › energy
Compare Energy VIC — Stop overpaying for elctricity and gas today. Compare with Energy Deal to save big, today. Can you...
5
Get $200 Energy Bills Credit* | No Exit Fees, No Hidden Costs https://www.powershop.com.au
$100 Elec + $100 Gas credit on selected plans (applied after 90 days). T&Cs apply. Need a quick...

In the competitive landscape of energy PPC ads, AGL entices with a 10c/kWh solar feed-in tariff, while BlueDM highlights Australian ownership and 24/7 support. Energy Compare Victoria and Energy Deal focus on savings through provider comparisons. Powershop offers a $200 bill credit, emphasizing transparency.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Energy Efficiency January 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Energy Efficiency January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Energy Efficiency January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Energy Efficiency January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Energy Efficiency January 2026 Report?

The AUS Energy, Utilities & Waste Energy Efficiency January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Energy Efficiency January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Energy Efficiency January 2026 Report for?

The AUS Energy, Utilities & Waste Energy Efficiency January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis January 2026