AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – AUS

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.808069065
65.191930935
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 7%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 11.85
jackery.com 8.91
bluettipower.com.au 8.03
itechworld.com.au 6.5
agl.com.au 5.66
allpowers.com.au 4.97
outbax.com.au 4.81
solahart.com.au 3.96
appliancesonline.com.au 3.58
iselect.com.au 3.25
others 38.48
  • ecoflow.com - 11.85%
  • jackery.com - 8.91%
  • bluettipower.com.au - 8.03%
  • itechworld.com.au - 6.5%
  • agl.com.au - 5.66%
  • allpowers.com.au - 4.97%
  • outbax.com.au - 4.81%
  • solahart.com.au - 3.96%
  • appliancesonline.com.au - 3.58%
  • iselect.com.au - 3.25%
  • others - 38.48%

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In the energy efficiency PPC landscape, EcoFlow leads with 11.85% click share, followed by Jackery at 8.91%. Others collectively dominate with 38.48%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date iselect.com.au econnex.com.au jackery.com agl.com.au energyaustralia.com.au goswitch.com.au powershop.com.au ecoflow.com originenergy.com.au finder.com.au
2026/08/01 3.59% 8.36% 2.73% 7.94% 4.29% 4.1% 17.68% 2.34% 1.47% 8%
2026/08/02 5.64% 8.98% 1.26% 8.3% 4.48% 1.49% 9.01% 2.23% 3.67% 12.68%
2026/08/03 10.37% 7.2% 1.48% 4.11% 5.41% 4.89% 5.68% 2.89% 2.82% 12.94%
2026/08/04 17.4% 5.34% 1.87% 5.78% 4.49% 1.33% 8.88% 1.05% 4.64% 5.52%
2026/08/05 8.87% 7.37% 2.66% 6.25% 4.44% 2.75% 9.23% 5.23% 2.65% 4.18%
2026/08/06 7.61% 6.91% 4.7% 4.14% 5.45% 1.31% 8.32% 4.59% 3.25% 7.13%
2026/08/07 7.48% 4.52% 3.31% 9% 5.95% 6.58% 11.84% 1.16% 4% 4.18%
2026/08/08 1.28% 6.28% 0.02% 14.61% 2.45% 0.83% 14.86% 0.22% 3.38% 6.09%
2026/08/09 6.9% 1.37% 0.02% 8.54% 12.95% 0.55% 13.62% 4.32% 5.8% 11.62%
2026/08/10 7.25% 5.32% 0.02% 5.25% 1.71% 3.92% 9.71% 1.14% 3.65% 15.74%
2026/08/11 7.55% 2.6% 5.37% 5.81% 3.03% 5.1% 8.07% 3.64% 4.08% 8.43%
2026/08/12 5.03% 8.38% 2.63% 5.72% 3.26% 6.8% 7.29% 0.15% 6.31% 5.16%
2026/08/13 2.53% 4.24% 3.52% 4.7% 5.56% 4.15% 5.35% 5.19% 14.09% 3.44%
2026/08/14 8.75% 0.95% 3.53% 5.24% 4.79% 12.34% 1.97% 0.1% 8.37% 4.51%
2026/08/15 9.73% 0.77% 0.76% 6.89% 11.48% 3.94% 2.93% 2.83% 9.4% 13.85%
2026/08/16 0.77% 8.46% 0% 13.18% 8.49% 2.01% 5.16% 0.09% 10.49% 5.73%
2026/08/17 20.79% 4.57% 0% 5.92% 5.02% 2.12% 3.22% 0.1% 6.75% 4.49%
2026/08/18 27.74% 7.62% 0% 8.62% 1.2% 11.88% 1.34% 0.08% 8.02% 4.38%
2026/08/19 12.15% 8.89% 0.01% 9.79% 2.5% 10.51% 11.88% 3.21% 2.16% 10.14%
2026/08/20 10.48% 2.84% 11.24% 4.64% 1.77% 0.85% 1.79% 15.87% 9.31% 3.64%
2026/08/21 12.66% 6.03% 7.27% 8.21% 1.2% 4.98% 2.05% 7.42% 4.25% 0.29%
2026/08/22 11.98% 5.51% 7.47% 9.1% 1.21% 1.29% 2.69% 8.79% 3.18% 0.64%
2026/08/23 11.99% 15.32% 7.76% 9% 2.63% 1.18% 8.15% 0.75% 3.62% 3.29%
2026/08/24 4.81% 3.96% 4.24% 8.77% 1.26% 1.69% 4.01% 5.41% 3.91% 6.48%
2026/08/25 7.19% 3.89% 4.84% 5.33% 2.28% 0.94% 5.82% 8.84% 2.08% 3.95%
2026/08/26 11.65% 7.19% 6.97% 9.25% 0.42% 7.02% 1.66% 4.94% 1.08% 0.99%
2026/08/27 10.49% 0.41% 1.89% 8.67% 0.76% 5.79% 3.28% 11.49% 3.61% 2%
2026/08/28 17.51% 9.4% 5.93% 8.91% 0.9% 10.16% 2.1% 2.52% 2.78% 1.15%
2026/08/29 9.97% 5.39% 0.82% 10.55% 3.53% 2.27% 7.18% 6.75% 1.65% 6.43%
2026/08/30 9.38% 8.04% 6.23% 6.14% 2.81% 0.06% 1.21% 6.26% 2.36% 4.15%
2026/08/31 18.67% 8.05% 7.65% 5.54% 4.09% 3.52% 3.45% 2.56% 2.54% 2.26%
  • iselect.com.au
  • econnex.com.au
  • jackery.com
  • agl.com.au
  • energyaustralia.com.au
  • goswitch.com.au
  • powershop.com.au
  • ecoflow.com
  • originenergy.com.au
  • finder.com.au

Copyright © Adthena. All rights reserved.

In August 2026, iselect.com.au’s PPC spend surged mid-month, peaking at 27.74 on the 18th, before stabilizing. Econnex.com.au saw fluctuations, with a notable peak on the 23rd at 15.32. Jackery.com experienced a significant rise on the 20th, reaching 11.24. AGL.com.au maintained consistent activity, peaking at 13.18 on the 16th. EnergyAustralia.com.au’s spend was highest on the 9th at 12.95. GoSwitch.com.au peaked on the 14th at 12.34. Powershop.com.au started strong, peaking at 17.68 on the 1st. Ecoflow.com saw a peak on the 20th at 15.87. OriginEnergy.com.au’s highest spend was on the 13th at 14.09. Finder.com.au had a notable peak on the 10th at 15.74. The month concluded with iselect.com.au leading in spend.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 232
2026/08/02 233
2026/08/03 242
2026/08/04 235
2026/08/05 175
2026/08/06 181
2026/08/07 164
2026/08/08 144
2026/08/09 150
2026/08/10 152
2026/08/11 160
2026/08/12 160
2026/08/13 140
2026/08/14 135
2026/08/15 127
2026/08/16 125
2026/08/17 124
2026/08/18 124
2026/08/19 123
2026/08/20 127
2026/08/21 128
2026/08/22 132
2026/08/23 137
2026/08/24 140
2026/08/25 144
2026/08/26 128
2026/08/27 143
2026/08/28 141
2026/08/29 141
2026/08/30 151
2026/08/31 155

Copyright © Adthena. All rights reserved.

August began with 232 advertisers, peaking at 242 on the 3rd. A decline followed, reaching 123 on the 19th. The month concluded with a slight recovery to 155 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ecoflow.com 7.27%
allpowers.com.au 3.97%
jackery.com 3.89%
bluettipower.com.au 3.32%
agl.com.au 1.08%
energyaustralia.com.au -1.52%
powershop.com.au -1.71%
choice.com.au -1.73%
finder.com.au -1.81%
solahart.com.au -3.44%

Copyright © Adthena. All rights reserved.

Ecoflow.com surged with a 7.27% click share increase, while Solahart.com.au dropped by 3.44%.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date jackery.com outbax.com.au ecoflow.com bluettipower.com.au iselect.com.au agl.com.au econnex.com.au itechworld.com.au powershop.com.au allpowers.com.au
2026/08/01 6.71% 7.16% 6.73% 5.28% 1.57% 7.21% 4.49% 2.37% 8.85% 0.69%
2026/08/02 3.48% 7.47% 5.39% 3.52% 2.15% 6.57% 6.3% 6.04% 5.6% 3.47%
2026/08/03 3.92% 7.77% 7.84% 5.92% 3.74% 3.07% 4.16% 2.89% 3.19% 5.86%
2026/08/04 4.09% 10.08% 2.26% 4.14% 7.42% 4.48% 4.43% 0% 5.77% 2.05%
2026/08/05 6.39% 0% 12.81% 12.79% 3.47% 6.1% 4.53% 3.19% 4.76% 0%
2026/08/06 14.2% 4.05% 10.35% 6.1% 2.27% 2.79% 3.53% 4.05% 3.71% 6.08%
2026/08/07 10% 13.56% 3.58% 2.8% 2.68% 5.73% 2.11% 4.28% 6.37% 7.49%
2026/08/08 0.04% 3.47% 0.22% 0.07% 0.7% 14.07% 5.37% 10.42% 8.18% 0%
2026/08/09 0.04% 0% 10.18% 0.11% 4.19% 8.33% 0.71% 5.47% 10.56% 0%
2026/08/10 0.04% 0% 6.32% 0.1% 3.33% 5.08% 4.47% 0% 7.81% 0%
2026/08/11 10.07% 0% 8.69% 3.41% 2.93% 4.66% 1.76% 6.7% 4.43% 3.35%
2026/08/12 4.26% 10.53% 0.11% 8.79% 1.95% 5.76% 5.26% 10.39% 4.35% 4.24%
2026/08/13 6.43% 4.18% 8.75% 0.07% 1.06% 4.53% 2.79% 19.38% 3.08% 4.32%
2026/08/14 5.74% 0% 0.1% 0.05% 2.84% 6.38% 0.35% 10.63% 0.79% 5.27%
2026/08/15 0.5% 0% 8.6% 5.8% 3.45% 6.29% 0.29% 0% 1.16% 0%
2026/08/16 0% 0% 0.09% 0.39% 0.31% 13.01% 5.86% 0% 3.91% 0%
2026/08/17 0.01% 0% 0.12% 0.02% 10.49% 7.34% 3.78% 0% 2.83% 0%
2026/08/18 0.01% 0% 0.09% 7.13% 12.4% 9.32% 7.3% 0.03% 0.71% 0%
2026/08/19 0.01% 0% 8.59% 0.01% 5.97% 11.55% 8.13% 8.51% 9.83% 0%
2026/08/20 16.1% 4.02% 24.41% 12.08% 3.65% 3.26% 1.22% 4.03% 0.66% 4.02%
2026/08/21 12.28% 3.07% 13.57% 12.29% 4.64% 8.03% 4.06% 6.14% 1.53% 3.07%
2026/08/22 11.48% 6.4% 15.23% 5.75% 3.52% 9.02% 3.77% 5.22% 1.39% 2.87%
2026/08/23 18.7% 5.34% 2.71% 5.35% 4.11% 8.56% 7.36% 5.34% 4.19% 8.01%
2026/08/24 8% 10.16% 12% 8.01% 1.64% 5.29% 1.79% 7.98% 1.64% 3.99%
2026/08/25 7.95% 8.41% 13.22% 9.55% 2% 3.62% 1.95% 3.13% 2.47% 17.49%
2026/08/26 10.79% 2.7% 8.12% 2.71% 3.69% 8.6% 3.1% 10.78% 0.95% 16.17%
2026/08/27 2.94% 4.35% 19.06% 2.95% 3.99% 9.12% 0.13% 7.17% 1.38% 2.93%
2026/08/28 12.1% 0.01% 6.5% 4.06% 6.97% 10.85% 4.55% 4.03% 1.54% 4.04%
2026/08/29 2.81% 12.99% 17.97% 0.02% 2.62% 8.7% 2.24% 1.15% 2.78% 13.99%
2026/08/30 9.56% 2.4% 11.21% 11.98% 3.39% 4.59% 3.71% 11.94% 0.31% 14.34%
2026/08/31 14.16% 9.44% 7.38% 7.11% 6.96% 5.37% 5.1% 4.72% 2.65% 0.01%
  • jackery.com
  • outbax.com.au
  • ecoflow.com
  • bluettipower.com.au
  • iselect.com.au
  • agl.com.au
  • econnex.com.au
  • itechworld.com.au
  • powershop.com.au
  • allpowers.com.au

Copyright © Adthena. All rights reserved.

In August 2026, Jackery.com saw fluctuating impressions, peaking at 18.7% on the 23rd. Outbax.com.au had a notable spike on the 29th with 12.99%. Ecoflow.com led on the 20th with 24.41%. Bluettipower.com.au’s highest was 12.29% on the 21st. Iselect.com.au peaked at 12.4% on the 18th. Agl.com.au’s impressions were steady, peaking at 13.01% on the 16th. Econnex.com.au saw a high of 8.13% on the 19th. Itechworld.com.au reached 19.38% on the 13th. Powershop.com.au’s highest was 10.56% on the 9th. Allpowers.com.au ended the month with a peak of 14.34% on the 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    Heat pump HWS rebate https://electrifynow.next.agl.com.au

    AGL Electrify Now — Get personalised savings estimates and connect with AGL-trusted installers. Kick-start your electric upgrade today.

  2. 2
    BLUETTI® Solar Generator | Best Power Station In 2026 https://www.bluettipower.com.au › rv › power

    Bluetti LiFePO4 power built for daily use, road trips, RVs, outages and off-grid...

  3. 3
    EcoFlow Father’s Day Sale | Up to 50% Off | EcoFlow https://au.ecoflow.com

    EcoFlow Father’s Day Sale: Save up to 50% and power every family moment that matters. Buy the latest portable power stations at EcoFlow.com. DELTA, RIVER Series & Solar Panels. View Products.

  4. 4
    $200 Elec + $100 Gas Credit - 2026 Canstar Blue Award Winner https://www.originenergy.com.au › energy › plans

    2023, 2024, 2025 & 2026 Canstar Blue Bundled Energy & Telecommunications Award winner.

  5. 5
    Get $300 Energy Bills Credits - No Exit Fees, No Hidden Costs https://www.powershop.com.au

    $200 Switch Saver Elec + $100 Power House Gas credit (applied after 90 days). T&Cs apply. Need a quick connection? Sign up & get your electricity...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, AGL’s “Heat pump HWS rebate” ad stands out with its personalized savings and trusted installers. Bluetti and EcoFlow captivate with solar solutions for off-grid adventures and family moments. Origin Energy and Powershop entice with substantial credits and award-winning services, emphasizing transparency and customer satisfaction.

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