AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Energy Efficiency – AUS

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 15.9789257383
84.0210742617
15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 21%
Transactional 9%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 21%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
itechworld.com.au 10.36
outbax.com.au 8.64
iselect.com.au 6.27
econnex.com.au 6.12
allpowers.com.au 5.86
powershop.com.au 5.15
bluettipower.com.au 3.4
energydeal.com.au 3.2
goswitch.com.au 2.82
mhiaa.com.au 2.67
others 45.51
  • itechworld.com.au - 10.36%
  • outbax.com.au - 8.64%
  • iselect.com.au - 6.27%
  • econnex.com.au - 6.12%
  • allpowers.com.au - 5.86%
  • powershop.com.au - 5.15%
  • bluettipower.com.au - 3.4%
  • energydeal.com.au - 3.2%
  • goswitch.com.au - 2.82%
  • mhiaa.com.au - 2.67%
  • others - 45.51%

Copyright © Adthena. All rights reserved.

In the energy sector’s PPC landscape, ‘itechworld.com.au’ leads with 10.36% click share, while ‘others’ dominate at 45.51%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date powershop.com.au iselect.com.au econnex.com.au goswitch.com.au alintaenergy.com.au finder.com.au energydeal.com.au originenergy.com.au myconnect.com.au engie.com.au
2026/03/01 13.08% 10.79% 6.63% 0.64% 3.12% 7.51% 1.88% 6.65% 3.04% 6.2%
2026/03/02 4.82% 12.76% 13.92% 7.74% 3.55% 1.31% 4.43% 4.95% 3.16% 6.16%
2026/03/03 7.35% 16.33% 11.21% 9.55% 2.52% 2.45% 2.09% 1.07% 1.89% 3.48%
2026/03/04 4.53% 15.09% 17.67% 6.86% 1.5% 7.26% 5.54% 1.86% 1.21% 3.56%
2026/03/05 8.42% 18.3% 11.12% 9.81% 1.29% 4.53% 4.13% 1.63% 2.67% 4.85%
2026/03/06 3.96% 16.63% 7.97% 12.58% 4.3% 4.38% 4.39% 2.22% 4% 3.25%
2026/03/07 8.42% 6.11% 4.84% 0.83% 7.56% 7.39% 4.72% 7.1% 2.64% 3.61%
2026/03/08 7% 9.14% 3.75% 0.74% 7.49% 6.52% 5.77% 2.34% 6.96% 6.86%
2026/03/09 8.05% 4.69% 15.94% 8.22% 4.04% 6.24% 6.42% 2.15% 5.05% 5.56%
2026/03/10 7.06% 18.48% 12.86% 9.44% 3.71% 3.07% 7.65% 1.26% 1.27% 2.66%
2026/03/11 5.21% 12.51% 11.96% 4.03% 3.94% 1.96% 7.75% 1.59% 2.78% 2.76%
2026/03/12 2.98% 17.64% 7.2% 10.49% 4.15% 2.29% 5.85% 3.68% 3.86% 3.97%
2026/03/13 5.41% 13.37% 13.03% 7.2% 3.51% 3.07% 3.67% 3.05% 3.96% 3.18%
2026/03/14 4.96% 11.36% 4.64% 0.53% 2.12% 4.59% 6.32% 7.58% 2.37% 3.05%
2026/03/15 5.58% 6.38% 6.92% 0.63% 6.15% 6.04% 7.54% 9.56% 5.31% 7.18%
2026/03/16 3.42% 18.81% 9.73% 11.17% 1.95% 6.58% 4.52% 1.94% 4.84% 1.68%
2026/03/17 4.96% 17.39% 7.5% 6.04% 1.58% 1.17% 3.06% 3.38% 3.15% 2.93%
2026/03/18 6.97% 17.74% 13.5% 6.54% 2.1% 1.74% 3.83% 2.89% 2.43% 2.72%
2026/03/19 6.27% 15.51% 13.35% 7.19% 2.07% 3.79% 4.8% 1.77% 1.82% 2.66%
2026/03/20 9.08% 17.15% 14.72% 5.98% 2.59% 2.72% 3.75% 1.92% 1.28% 0.97%
2026/03/21 4.88% 18.9% 7.68% 0.67% 2.92% 3.67% 6.33% 2.78% 1.87% 3.43%
2026/03/22 12.07% 10.7% 10.49% 0.57% 2.21% 2.67% 4.85% 5.35% 5.02% 2.31%
2026/03/23 7.98% 16.99% 17.88% 7.62% 1.02% 0.88% 2.04% 1.37% 3.13% 0.97%
2026/03/24 12.77% 11.95% 15.2% 7.48% 1.62% 4.05% 2.91% 1.09% 3.92% 1.28%
2026/03/25 12.27% 14.78% 15.54% 6.92% 0.83% 1.95% 4.58% 1.04% 3.22% 0.62%
2026/03/26 13.4% 17.08% 11.49% 6.31% 3.85% 2.12% 2.29% 3.07% 3.93% 1.43%
2026/03/27 15.26% 13.04% 14.37% 4.03% 2.86% 1.08% 5.69% 0.96% 3.69% 1.38%
2026/03/28 16.94% 13.47% 3.98% 0.53% 1.92% 3.76% 6.98% 0.85% 5.55% 2.76%
2026/03/29 14.42% 2.76% 6.59% 0.44% 5.22% 1.93% 1.13% 4.57% 4.57% 4.01%
2026/03/30 16.08% 15.01% 17.33% 4.04% 1.75% 1.1% 0.92% 1.31% 1.52% 2.22%
2026/03/31 18.26% 16.94% 16.05% 7.33% 3.36% 2.53% 1.93% 1.49% 1.42% 0.92%
  • powershop.com.au
  • iselect.com.au
  • econnex.com.au
  • goswitch.com.au
  • alintaenergy.com.au
  • finder.com.au
  • energydeal.com.au
  • originenergy.com.au
  • myconnect.com.au
  • engie.com.au

Copyright © Adthena. All rights reserved.

In March 2026, Powershop’s ad spend surged, peaking at 18.26% on the 31st. ISelect maintained strong presence, while Econnex and GoSwitch showed fluctuations. AlintaEnergy and Finder had modest shares, with EnergyDeal and OriginEnergy trailing. Engie and MyConnect had minimal impact.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 223
2026/03/02 236
2026/03/03 247
2026/03/04 227
2026/03/05 228
2026/03/06 228
2026/03/07 224
2026/03/08 232
2026/03/09 246
2026/03/10 239
2026/03/11 246
2026/03/12 244
2026/03/13 225
2026/03/14 202
2026/03/15 196
2026/03/16 205
2026/03/17 212
2026/03/18 214
2026/03/19 206
2026/03/20 213
2026/03/21 221
2026/03/22 214
2026/03/23 229
2026/03/24 219
2026/03/25 210
2026/03/26 207
2026/03/27 198
2026/03/28 184
2026/03/29 188
2026/03/30 201
2026/03/31 183

Copyright © Adthena. All rights reserved.

March began with 223 advertisers, peaking at 247 by the 3rd. Mid-month saw a decline, reaching 196 on the 15th. The month concluded with a dip to 183 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
outbax.com.au 5.23%
itechworld.com.au 4.84%
powershop.com.au 3.24%
econnex.com.au 1.42%
allpowers.com.au 1.37%
solahart.com.au -1.11%
appliancesonline.com.au -1.18%
goswitch.com.au -1.32%
engie.com.au -1.34%
energydeal.com.au -1.71%

Copyright © Adthena. All rights reserved.

In the past month, outbax.com.au surged by 5.23%, leading the click share gains, followed by itechworld.com.au at 4.84%. Conversely, energydeal.com.au saw a decline of 1.71%.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date outbax.com.au powershop.com.au econnex.com.au iselect.com.au allpowers.com.au goswitch.com.au itechworld.com.au energydeal.com.au bluettipower.com.au mhiaa.com.au
2026/03/01 1.53% 10.13% 5.56% 4.26% 1.56% 0.38% 2.31% 1.8% 3.85% 2.18%
2026/03/02 10.95% 3.75% 10.14% 5.64% 6.15% 6.68% 1.97% 4.33% 1.54% 2.84%
2026/03/03 7.8% 6.55% 7.88% 7.29% 4.19% 6.11% 7.02% 1.84% 0.03% 4.64%
2026/03/04 5.28% 2.41% 12.33% 7.08% 3.77% 5.79% 9.43% 5.29% 1.73% 3.3%
2026/03/05 0.69% 7.57% 8.22% 7.88% 6.41% 7.96% 5.76% 4.11% 3.99% 1.4%
2026/03/06 2.43% 2.85% 5.44% 6.02% 4.88% 8.36% 10.57% 4.16% 2.68% 3.22%
2026/03/07 2.65% 7.55% 2.95% 2.42% 7.47% 0.45% 8.13% 4.08% 1.49% 3.73%
2026/03/08 4.05% 6.05% 1.87% 3% 5.92% 0.44% 6.76% 5.45% 4.1% 2.92%
2026/03/09 1.76% 6.57% 12.59% 2.1% 2.72% 7.12% 1.94% 6.82% 0.1% 1.46%
2026/03/10 0.56% 6.55% 10.32% 12.58% 2.93% 8.11% 4.75% 8.29% 1% 1.55%
2026/03/11 7.94% 4.45% 8.13% 6.56% 7.67% 3.15% 8.51% 7.23% 2.18% 1.17%
2026/03/12 15.06% 2.55% 5.03% 7.37% 1.39% 7.42% 2.43% 5.66% 0.88% 2.67%
2026/03/13 11.07% 4.6% 10% 6.04% 2.52% 5.22% 2.2% 3.39% 0.86% 3.98%
2026/03/14 3.47% 3.79% 3.05% 3.96% 4.5% 0.3% 6.65% 5.76% 2.98% 2.71%
2026/03/15 7.1% 3.79% 3.68% 2.97% 3.96% 0.39% 6.55% 7.68% 3.02% 0.79%
2026/03/16 5.97% 2.44% 7.45% 9.22% 2.93% 8.6% 5.26% 4.58% 3.59% 1.74%
2026/03/17 10.83% 3.52% 5.22% 7.58% 7.01% 3.23% 11.53% 2.54% 0.03% 1.28%
2026/03/18 11.07% 4.33% 9.51% 7.59% 3.24% 5.12% 10.58% 3.26% 1.4% 1.66%
2026/03/19 8.34% 4.52% 8.72% 6.74% 8.57% 5.36% 2.72% 4.25% 2.94% 1.38%
2026/03/20 15.75% 8.18% 10.86% 7.62% 2.59% 3.57% 5.34% 3.61% 1.32% 0.52%
2026/03/21 5.21% 3.99% 6.38% 6.51% 0.96% 0.42% 7.78% 6.24% 0.93% 3.19%
2026/03/22 12.19% 8.52% 7.18% 3.28% 4.84% 0.3% 10.3% 4.03% 1.96% 5.04%
2026/03/23 12.26% 5.97% 12.45% 5.89% 6.34% 4.57% 9.36% 1.84% 1.22% 3.55%
2026/03/24 10.11% 9.62% 10.42% 5.64% 9.15% 5.28% 4.48% 2.56% 0.84% 2.71%
2026/03/25 10.69% 7.18% 10.35% 4.97% 5.39% 3.96% 26.78% 3.83% 1.5% 1%
2026/03/26 2.19% 11.22% 7.8% 7.47% 5.06% 3.72% 8.61% 2.38% 2.4% 2.05%
2026/03/27 6.25% 10.02% 8.45% 5.33% 9.53% 2.49% 20.75% 4.41% 4.09% 0.72%
2026/03/28 5.17% 13.68% 2.58% 4.85% 7.76% 0.3% 10.93% 6.54% 7.7% 0.71%
2026/03/29 23.19% 7.55% 3.2% 0.83% 8.72% 0.16% 10.95% 0.71% 4.29% 2.92%
2026/03/30 10.48% 13.02% 10.79% 8.51% 5.97% 2.59% 8.24% 0.86% 0.56% 2.98%
2026/03/31 15.94% 15.28% 12.4% 9.79% 4.55% 4.49% 1.89% 1.8% 1.39% 0.56%
  • outbax.com.au
  • powershop.com.au
  • econnex.com.au
  • iselect.com.au
  • allpowers.com.au
  • goswitch.com.au
  • itechworld.com.au
  • energydeal.com.au
  • bluettipower.com.au
  • mhiaa.com.au

Copyright © Adthena. All rights reserved.

In March 2026, outbax.com.au saw fluctuating impressions, peaking at 23.19% on the 29th. Powershop.com.au’s share rose steadily, ending at 15.28%. Econnex.com.au maintained a consistent presence, closing at 12.4%. Itechworld.com.au spiked mid-month, finishing at 1.89%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency - Last month
  1. 1
    NSW Rebate on Air Conditioner https://www.e-greenelectrical.com.au

    Get Government AC Scheme Today — Government Rebate on Air Conditioning. Get Supply & Installed From Only $1499. Book Now!

  2. 2
    VIC Energy Compare https://www.econnex.com.au

    Cheap VIC Energy — Compare 100+ plans from 15+ providers on Econnex. Pick the right deal fast.

  3. 3
    Victorian Energy Compare https://www.energydeal.com.au › compare › energy

    Compare Energy VIC — Compare a range of electricity and gas providers in VIC. Can you find a better Energy Deal in VIC? Compare now and see...

  4. 4
    Mitsubishi Heavy Industries - Award-Winning Split Systems https://www.mhiaa.com.au

    Named by CHOICE as Australia’s best equal best air-conditioning brand in 2025.

  5. 5
    $200 Electricity Bill Credit - Switch to Origin Today https://www.originenergy.com.au › electricity

    Move house with Origin. Find out how. Eligibility and T&Cs apply. Ends 22/3.

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy and utilities, advertisers like e-greenelectrical.com.au and originenergy.com.au leverage government rebates and bill credits to attract customers. Meanwhile, econnex.com.au and energydeal.com.au focus on comparison tools, empowering consumers to find the best energy deals. Mitsubishi Heavy Industries stands out with its award-winning air-conditioning systems, emphasizing quality and recognition.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports