Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 34.808069065 |
| 65.191930935 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 25 |
| 75 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ecoflow.com | 11.85 |
| jackery.com | 8.91 |
| bluettipower.com.au | 8.03 |
| itechworld.com.au | 6.5 |
| agl.com.au | 5.66 |
| allpowers.com.au | 4.97 |
| outbax.com.au | 4.81 |
| solahart.com.au | 3.96 |
| appliancesonline.com.au | 3.58 |
| iselect.com.au | 3.25 |
| others | 38.48 |
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In the energy efficiency PPC landscape, EcoFlow leads with 11.85% click share, followed by Jackery at 8.91%. Others collectively dominate with 38.48%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | iselect.com.au | econnex.com.au | jackery.com | agl.com.au | energyaustralia.com.au | goswitch.com.au | powershop.com.au | ecoflow.com | originenergy.com.au | finder.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 3.59% | 8.36% | 2.73% | 7.94% | 4.29% | 4.1% | 17.68% | 2.34% | 1.47% | 8% |
| 2026/08/02 | 5.64% | 8.98% | 1.26% | 8.3% | 4.48% | 1.49% | 9.01% | 2.23% | 3.67% | 12.68% |
| 2026/08/03 | 10.37% | 7.2% | 1.48% | 4.11% | 5.41% | 4.89% | 5.68% | 2.89% | 2.82% | 12.94% |
| 2026/08/04 | 17.4% | 5.34% | 1.87% | 5.78% | 4.49% | 1.33% | 8.88% | 1.05% | 4.64% | 5.52% |
| 2026/08/05 | 8.87% | 7.37% | 2.66% | 6.25% | 4.44% | 2.75% | 9.23% | 5.23% | 2.65% | 4.18% |
| 2026/08/06 | 7.61% | 6.91% | 4.7% | 4.14% | 5.45% | 1.31% | 8.32% | 4.59% | 3.25% | 7.13% |
| 2026/08/07 | 7.48% | 4.52% | 3.31% | 9% | 5.95% | 6.58% | 11.84% | 1.16% | 4% | 4.18% |
| 2026/08/08 | 1.28% | 6.28% | 0.02% | 14.61% | 2.45% | 0.83% | 14.86% | 0.22% | 3.38% | 6.09% |
| 2026/08/09 | 6.9% | 1.37% | 0.02% | 8.54% | 12.95% | 0.55% | 13.62% | 4.32% | 5.8% | 11.62% |
| 2026/08/10 | 7.25% | 5.32% | 0.02% | 5.25% | 1.71% | 3.92% | 9.71% | 1.14% | 3.65% | 15.74% |
| 2026/08/11 | 7.55% | 2.6% | 5.37% | 5.81% | 3.03% | 5.1% | 8.07% | 3.64% | 4.08% | 8.43% |
| 2026/08/12 | 5.03% | 8.38% | 2.63% | 5.72% | 3.26% | 6.8% | 7.29% | 0.15% | 6.31% | 5.16% |
| 2026/08/13 | 2.53% | 4.24% | 3.52% | 4.7% | 5.56% | 4.15% | 5.35% | 5.19% | 14.09% | 3.44% |
| 2026/08/14 | 8.75% | 0.95% | 3.53% | 5.24% | 4.79% | 12.34% | 1.97% | 0.1% | 8.37% | 4.51% |
| 2026/08/15 | 9.73% | 0.77% | 0.76% | 6.89% | 11.48% | 3.94% | 2.93% | 2.83% | 9.4% | 13.85% |
| 2026/08/16 | 0.77% | 8.46% | 0% | 13.18% | 8.49% | 2.01% | 5.16% | 0.09% | 10.49% | 5.73% |
| 2026/08/17 | 20.79% | 4.57% | 0% | 5.92% | 5.02% | 2.12% | 3.22% | 0.1% | 6.75% | 4.49% |
| 2026/08/18 | 27.74% | 7.62% | 0% | 8.62% | 1.2% | 11.88% | 1.34% | 0.08% | 8.02% | 4.38% |
| 2026/08/19 | 12.15% | 8.89% | 0.01% | 9.79% | 2.5% | 10.51% | 11.88% | 3.21% | 2.16% | 10.14% |
| 2026/08/20 | 10.48% | 2.84% | 11.24% | 4.64% | 1.77% | 0.85% | 1.79% | 15.87% | 9.31% | 3.64% |
| 2026/08/21 | 12.66% | 6.03% | 7.27% | 8.21% | 1.2% | 4.98% | 2.05% | 7.42% | 4.25% | 0.29% |
| 2026/08/22 | 11.98% | 5.51% | 7.47% | 9.1% | 1.21% | 1.29% | 2.69% | 8.79% | 3.18% | 0.64% |
| 2026/08/23 | 11.99% | 15.32% | 7.76% | 9% | 2.63% | 1.18% | 8.15% | 0.75% | 3.62% | 3.29% |
| 2026/08/24 | 4.81% | 3.96% | 4.24% | 8.77% | 1.26% | 1.69% | 4.01% | 5.41% | 3.91% | 6.48% |
| 2026/08/25 | 7.19% | 3.89% | 4.84% | 5.33% | 2.28% | 0.94% | 5.82% | 8.84% | 2.08% | 3.95% |
| 2026/08/26 | 11.65% | 7.19% | 6.97% | 9.25% | 0.42% | 7.02% | 1.66% | 4.94% | 1.08% | 0.99% |
| 2026/08/27 | 10.49% | 0.41% | 1.89% | 8.67% | 0.76% | 5.79% | 3.28% | 11.49% | 3.61% | 2% |
| 2026/08/28 | 17.51% | 9.4% | 5.93% | 8.91% | 0.9% | 10.16% | 2.1% | 2.52% | 2.78% | 1.15% |
| 2026/08/29 | 9.97% | 5.39% | 0.82% | 10.55% | 3.53% | 2.27% | 7.18% | 6.75% | 1.65% | 6.43% |
| 2026/08/30 | 9.38% | 8.04% | 6.23% | 6.14% | 2.81% | 0.06% | 1.21% | 6.26% | 2.36% | 4.15% |
| 2026/08/31 | 18.67% | 8.05% | 7.65% | 5.54% | 4.09% | 3.52% | 3.45% | 2.56% | 2.54% | 2.26% |
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In August 2026, iselect.com.au’s PPC spend surged mid-month, peaking at 27.74 on the 18th, before stabilizing. Econnex.com.au saw fluctuations, with a notable peak on the 23rd at 15.32. Jackery.com experienced a significant rise on the 20th, reaching 11.24. AGL.com.au maintained consistent activity, peaking at 13.18 on the 16th. EnergyAustralia.com.au’s spend was highest on the 9th at 12.95. GoSwitch.com.au peaked on the 14th at 12.34. Powershop.com.au started strong, peaking at 17.68 on the 1st. Ecoflow.com saw a peak on the 20th at 15.87. OriginEnergy.com.au’s highest spend was on the 13th at 14.09. Finder.com.au had a notable peak on the 10th at 15.74. The month concluded with iselect.com.au leading in spend.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 232 |
| 2026/08/02 | 233 |
| 2026/08/03 | 242 |
| 2026/08/04 | 235 |
| 2026/08/05 | 175 |
| 2026/08/06 | 181 |
| 2026/08/07 | 164 |
| 2026/08/08 | 144 |
| 2026/08/09 | 150 |
| 2026/08/10 | 152 |
| 2026/08/11 | 160 |
| 2026/08/12 | 160 |
| 2026/08/13 | 140 |
| 2026/08/14 | 135 |
| 2026/08/15 | 127 |
| 2026/08/16 | 125 |
| 2026/08/17 | 124 |
| 2026/08/18 | 124 |
| 2026/08/19 | 123 |
| 2026/08/20 | 127 |
| 2026/08/21 | 128 |
| 2026/08/22 | 132 |
| 2026/08/23 | 137 |
| 2026/08/24 | 140 |
| 2026/08/25 | 144 |
| 2026/08/26 | 128 |
| 2026/08/27 | 143 |
| 2026/08/28 | 141 |
| 2026/08/29 | 141 |
| 2026/08/30 | 151 |
| 2026/08/31 | 155 |
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August began with 232 advertisers, peaking at 242 on the 3rd. A decline followed, reaching 123 on the 19th. The month concluded with a slight recovery to 155 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Ecoflow.com surged with a 7.27% click share increase, while Solahart.com.au dropped by 3.44%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | jackery.com | outbax.com.au | ecoflow.com | bluettipower.com.au | iselect.com.au | agl.com.au | econnex.com.au | itechworld.com.au | powershop.com.au | allpowers.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 6.71% | 7.16% | 6.73% | 5.28% | 1.57% | 7.21% | 4.49% | 2.37% | 8.85% | 0.69% |
| 2026/08/02 | 3.48% | 7.47% | 5.39% | 3.52% | 2.15% | 6.57% | 6.3% | 6.04% | 5.6% | 3.47% |
| 2026/08/03 | 3.92% | 7.77% | 7.84% | 5.92% | 3.74% | 3.07% | 4.16% | 2.89% | 3.19% | 5.86% |
| 2026/08/04 | 4.09% | 10.08% | 2.26% | 4.14% | 7.42% | 4.48% | 4.43% | 0% | 5.77% | 2.05% |
| 2026/08/05 | 6.39% | 0% | 12.81% | 12.79% | 3.47% | 6.1% | 4.53% | 3.19% | 4.76% | 0% |
| 2026/08/06 | 14.2% | 4.05% | 10.35% | 6.1% | 2.27% | 2.79% | 3.53% | 4.05% | 3.71% | 6.08% |
| 2026/08/07 | 10% | 13.56% | 3.58% | 2.8% | 2.68% | 5.73% | 2.11% | 4.28% | 6.37% | 7.49% |
| 2026/08/08 | 0.04% | 3.47% | 0.22% | 0.07% | 0.7% | 14.07% | 5.37% | 10.42% | 8.18% | 0% |
| 2026/08/09 | 0.04% | 0% | 10.18% | 0.11% | 4.19% | 8.33% | 0.71% | 5.47% | 10.56% | 0% |
| 2026/08/10 | 0.04% | 0% | 6.32% | 0.1% | 3.33% | 5.08% | 4.47% | 0% | 7.81% | 0% |
| 2026/08/11 | 10.07% | 0% | 8.69% | 3.41% | 2.93% | 4.66% | 1.76% | 6.7% | 4.43% | 3.35% |
| 2026/08/12 | 4.26% | 10.53% | 0.11% | 8.79% | 1.95% | 5.76% | 5.26% | 10.39% | 4.35% | 4.24% |
| 2026/08/13 | 6.43% | 4.18% | 8.75% | 0.07% | 1.06% | 4.53% | 2.79% | 19.38% | 3.08% | 4.32% |
| 2026/08/14 | 5.74% | 0% | 0.1% | 0.05% | 2.84% | 6.38% | 0.35% | 10.63% | 0.79% | 5.27% |
| 2026/08/15 | 0.5% | 0% | 8.6% | 5.8% | 3.45% | 6.29% | 0.29% | 0% | 1.16% | 0% |
| 2026/08/16 | 0% | 0% | 0.09% | 0.39% | 0.31% | 13.01% | 5.86% | 0% | 3.91% | 0% |
| 2026/08/17 | 0.01% | 0% | 0.12% | 0.02% | 10.49% | 7.34% | 3.78% | 0% | 2.83% | 0% |
| 2026/08/18 | 0.01% | 0% | 0.09% | 7.13% | 12.4% | 9.32% | 7.3% | 0.03% | 0.71% | 0% |
| 2026/08/19 | 0.01% | 0% | 8.59% | 0.01% | 5.97% | 11.55% | 8.13% | 8.51% | 9.83% | 0% |
| 2026/08/20 | 16.1% | 4.02% | 24.41% | 12.08% | 3.65% | 3.26% | 1.22% | 4.03% | 0.66% | 4.02% |
| 2026/08/21 | 12.28% | 3.07% | 13.57% | 12.29% | 4.64% | 8.03% | 4.06% | 6.14% | 1.53% | 3.07% |
| 2026/08/22 | 11.48% | 6.4% | 15.23% | 5.75% | 3.52% | 9.02% | 3.77% | 5.22% | 1.39% | 2.87% |
| 2026/08/23 | 18.7% | 5.34% | 2.71% | 5.35% | 4.11% | 8.56% | 7.36% | 5.34% | 4.19% | 8.01% |
| 2026/08/24 | 8% | 10.16% | 12% | 8.01% | 1.64% | 5.29% | 1.79% | 7.98% | 1.64% | 3.99% |
| 2026/08/25 | 7.95% | 8.41% | 13.22% | 9.55% | 2% | 3.62% | 1.95% | 3.13% | 2.47% | 17.49% |
| 2026/08/26 | 10.79% | 2.7% | 8.12% | 2.71% | 3.69% | 8.6% | 3.1% | 10.78% | 0.95% | 16.17% |
| 2026/08/27 | 2.94% | 4.35% | 19.06% | 2.95% | 3.99% | 9.12% | 0.13% | 7.17% | 1.38% | 2.93% |
| 2026/08/28 | 12.1% | 0.01% | 6.5% | 4.06% | 6.97% | 10.85% | 4.55% | 4.03% | 1.54% | 4.04% |
| 2026/08/29 | 2.81% | 12.99% | 17.97% | 0.02% | 2.62% | 8.7% | 2.24% | 1.15% | 2.78% | 13.99% |
| 2026/08/30 | 9.56% | 2.4% | 11.21% | 11.98% | 3.39% | 4.59% | 3.71% | 11.94% | 0.31% | 14.34% |
| 2026/08/31 | 14.16% | 9.44% | 7.38% | 7.11% | 6.96% | 5.37% | 5.1% | 4.72% | 2.65% | 0.01% |
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In August 2026, Jackery.com saw fluctuating impressions, peaking at 18.7% on the 23rd. Outbax.com.au had a notable spike on the 29th with 12.99%. Ecoflow.com led on the 20th with 24.41%. Bluettipower.com.au’s highest was 12.29% on the 21st. Iselect.com.au peaked at 12.4% on the 18th. Agl.com.au’s impressions were steady, peaking at 13.01% on the 16th. Econnex.com.au saw a high of 8.13% on the 19th. Itechworld.com.au reached 19.38% on the 13th. Powershop.com.au’s highest was 10.56% on the 9th. Allpowers.com.au ended the month with a peak of 14.34% on the 30th.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
AGL Electrify Now — Get personalised savings estimates and connect with AGL-trusted installers. Kick-start your electric upgrade today.
Bluetti LiFePO4 power built for daily use, road trips, RVs, outages and off-grid...
EcoFlow Father’s Day Sale: Save up to 50% and power every family moment that matters. Buy the latest portable power stations at EcoFlow.com. DELTA, RIVER Series & Solar Panels. View Products.
2023, 2024, 2025 & 2026 Canstar Blue Bundled Energy & Telecommunications Award winner.
$200 Switch Saver Elec + $100 Power House Gas credit (applied after 90 days). T&Cs apply. Need a quick connection? Sign up & get your electricity...
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In the competitive landscape of energy and utilities, AGL’s “Heat pump HWS rebate” ad stands out with its personalized savings and trusted installers. Bluetti and EcoFlow captivate with solar solutions for off-grid adventures and family moments. Origin Energy and Powershop entice with substantial credits and award-winning services, emphasizing transparency and customer satisfaction.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the AUS Energy, Utilities & Waste Energy Efficiency August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the AUS Energy, Utilities & Waste Energy Efficiency August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The AUS Energy, Utilities & Waste Energy Efficiency August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
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Yes. The AUS Energy, Utilities & Waste Energy Efficiency August 2026 Report aggregates data from across both device types and Google Shopping.
The AUS Energy, Utilities & Waste Energy Efficiency August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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