Why is the AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report?

The AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report for?

The AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	35.6102313147
	64.3897686853

35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	26
	74

26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	22%
Transactional	8%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	17%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bluettipower.com.au	8.2
ecoflow.com	7.52
jackery.com	7.3
outbax.com.au	6.09
itechworld.com.au	5.53
allpowers.com.au	5.12
agl.com.au	4.76
solahart.com.au	4.49
powershop.com.au	4.22
finder.com.au	4.18
others	42.59

bluettipower.com.au - 8.2%
ecoflow.com - 7.52%
jackery.com - 7.3%
outbax.com.au - 6.09%
itechworld.com.au - 5.53%
allpowers.com.au - 5.12%
agl.com.au - 4.76%
solahart.com.au - 4.49%
powershop.com.au - 4.22%
finder.com.au - 4.18%
others - 42.59%

In the energy sector’s PPC landscape, ‘others’ dominate with 42.59% click share, while bluettipower.com.au leads individual advertisers at 8.2%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	econnex.com.au	finder.com.au	powershop.com.au	agl.com.au	iselect.com.au	energyaustralia.com.au	solahart.com.au	engie.com.au	goswitch.com.au	tangoenergy.com
2026/07/01	12.78%	12.09%	10.13%	2.74%	10.75%	1.73%	1%	1.48%	9.14%	1.3%
2026/07/02	10.99%	12.23%	10.79%	5.53%	7.25%	1.65%	1.82%	2.24%	7.2%	1.72%
2026/07/03	8.34%	13.7%	9.25%	5.95%	6.43%	2.48%	0.32%	2.05%	6.4%	1.72%
2026/07/04	7.73%	10.98%	14.85%	3.85%	2.94%	4.67%	8.53%	1.6%	0.15%	2.94%
2026/07/05	6.93%	11.05%	17.78%	6.79%	4.94%	2.62%	3.69%	2.04%	0.17%	6.79%
2026/07/06	7.77%	13.25%	15.43%	6.45%	5.39%	2.8%	4.47%	1.59%	6.11%	3.3%
2026/07/07	6.37%	14.39%	10.1%	4.55%	3.1%	4.08%	0.19%	2.95%	4.86%	3.37%
2026/07/08	9.25%	19.82%	13.93%	6.15%	4.96%	4.84%	4.17%	3.08%	6.06%	2.44%
2026/07/09	6.26%	16.91%	10.82%	7.56%	4.85%	7.58%	0.51%	3.95%	8%	1.59%
2026/07/10	3.09%	12.38%	11.66%	7.31%	4.25%	4.3%	0.68%	2.61%	11.38%	3.28%
2026/07/11	5.46%	13.46%	9.96%	6.48%	5.3%	4.25%	1.92%	2.26%	0.53%	2.05%
2026/07/12	2.42%	11.86%	11.44%	7.67%	3.15%	6.01%	3.37%	4.65%	0.68%	3.17%
2026/07/13	6.62%	11.33%	14.53%	6.23%	6.48%	4.95%	1.83%	2.31%	5.05%	2.51%
2026/07/14	10.55%	8.01%	10.36%	7.25%	5.42%	4.22%	7.23%	1.62%	5.81%	3.37%
2026/07/15	9.53%	9.29%	8.88%	6.74%	7.17%	3.77%	3.78%	1.99%	7.1%	1.26%
2026/07/16	5.81%	7.98%	8.92%	5.31%	8.23%	3.7%	5.02%	3.29%	6.36%	1.76%
2026/07/17	4.69%	14.49%	6.95%	6.88%	4.95%	4.18%	1.43%	4.52%	5.31%	0.81%
2026/07/18	2.61%	11.87%	16.57%	4.1%	3.86%	3.56%	10.69%	3.07%	0.66%	4.44%
2026/07/19	2.9%	16.21%	6.02%	8.66%	1.71%	6.49%	2.26%	6.79%	0.82%	2.92%
2026/07/20	4.04%	6.49%	10.34%	4.58%	3.68%	4.3%	12.73%	3.71%	3.36%	1.21%
2026/07/21	10.46%	7.95%	10.26%	7.19%	5.38%	4.18%	7.17%	1.61%	5.76%	3.34%
2026/07/22	6.38%	11.67%	9.67%	8.65%	5.54%	4.07%	3.73%	2.68%	6.63%	2.44%
2026/07/23	5.94%	10.55%	11.23%	7.42%	8.85%	4.74%	3.85%	2.81%	6.74%	2.5%
2026/07/24	5.7%	13.61%	8.5%	6.32%	6.62%	4.17%	2.85%	2.34%	3.63%	2.79%
2026/07/25	4.33%	9.29%	13.8%	8.85%	6.28%	6.32%	2.39%	3.19%	2.81%	3.55%
2026/07/26	6.56%	9.79%	13.03%	7.34%	3.8%	3.81%	3.29%	4.13%	4.08%	2.23%
2026/07/27	10.96%	7.03%	9.35%	5.16%	7.55%	2.17%	2.37%	1%	4.79%	2.61%
2026/07/28	9.98%	4.4%	10.22%	5.88%	7.51%	3.04%	6.58%	0.93%	6.13%	5.02%
2026/07/29	8.19%	10.29%	9.08%	7.66%	5.74%	2.45%	0%	0.67%	9.81%	4.19%
2026/07/30	4.99%	6.2%	12.34%	7.99%	9.61%	2.71%	1.32%	2.2%	6.53%	1.24%
2026/07/31	12.09%	9.26%	8.81%	6.86%	6.53%	5.41%	5.07%	3.78%	3.29%	0.79%

econnex.com.au
finder.com.au
powershop.com.au
agl.com.au
iselect.com.au
energyaustralia.com.au
solahart.com.au
engie.com.au
goswitch.com.au
tangoenergy.com

In July 2026, econnex.com.au’s PPC spend share fluctuated, starting at 12.78% and ending at 12.09%. Meanwhile, finder.com.au peaked mid-month at 19.82%, finishing at 9.26%. Powershop.com.au maintained a steady presence, closing at 8.81%.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	203
2026/07/02	203
2026/07/03	204
2026/07/04	212
2026/07/05	225
2026/07/06	229
2026/07/07	237
2026/07/08	227
2026/07/09	221
2026/07/10	221
2026/07/11	216
2026/07/12	218
2026/07/13	227
2026/07/14	232
2026/07/15	219
2026/07/16	225
2026/07/17	212
2026/07/18	206
2026/07/19	202
2026/07/20	199
2026/07/21	232
2026/07/22	240
2026/07/23	246
2026/07/24	240
2026/07/25	240
2026/07/26	244
2026/07/27	223
2026/07/28	232
2026/07/29	178
2026/07/30	233
2026/07/31	229

July began with 203 advertisers, peaking at 246 mid-month. A dip to 178 occurred on July 29, but the month concluded with 229 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
ecoflow.com	1.22%
solahart.com.au	1.19%
agl.com.au	0.74%
choice.com.au	0.49%
iselect.com.au	0.49%
itechworld.com.au	-0.76%
jackery.com	-0.82%
finder.com.au	-0.94%
bluettipower.com.au	-1.82%
allpowers.com.au	-2.15%

Ecoflow.com and Solahart.com.au lead with click share gains, while Allpowers.com.au and Bluettipower.com.au face declines.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	econnex.com.au	agl.com.au	outbax.com.au	bluettipower.com.au	jackery.com	itechworld.com.au	finder.com.au	powershop.com.au	ecoflow.com	allpowers.com.au
2026/07/01	7.92%	1.68%	7.01%	3.57%	5.26%	0.01%	7.13%	5.93%	7.25%	3.51%
2026/07/02	6.5%	4.07%	8.21%	8.48%	6.84%	0.01%	6.94%	6.38%	6.88%	6.84%
2026/07/03	4.17%	4.09%	12.35%	3.25%	9.82%	6.94%	6.87%	5.44%	2.52%	7.45%
2026/07/04	4.03%	2.74%	10.94%	6.27%	10.33%	4.98%	5%	8.04%	2.7%	16.04%
2026/07/05	4.25%	4.43%	1.09%	10.7%	6.32%	9.15%	5.88%	10.23%	4.51%	8.75%
2026/07/06	4.06%	5.14%	6.97%	7.05%	3.8%	3.8%	7.51%	9.6%	2.57%	5.06%
2026/07/07	2.98%	2.6%	6.96%	8.98%	12.24%	6.52%	7.16%	5.3%	2.21%	7.66%
2026/07/08	6.13%	7.04%	0%	4.04%	4%	2.1%	14.84%	10.53%	0.04%	1.9%
2026/07/09	4.6%	6.28%	3.6%	6.13%	4.08%	2.03%	10.68%	7.27%	4.12%	0.02%
2026/07/10	2.31%	5.9%	7.38%	6.62%	4.4%	4.79%	7.56%	6.62%	5.52%	2.2%
2026/07/11	2.62%	4.34%	14.05%	8.7%	9.32%	4.54%	5.62%	4.6%	4.9%	11.94%
2026/07/12	1.57%	5.57%	11.55%	3.63%	2.85%	3.9%	7.06%	6.5%	5.4%	3.59%
2026/07/13	4.86%	5.13%	5.8%	4.39%	2.91%	2.9%	6.72%	9.05%	5.82%	2.91%
2026/07/14	6.85%	6.39%	6.23%	4.66%	2.98%	2.98%	4.23%	6.85%	7.46%	4.47%
2026/07/15	5.45%	5.18%	11.38%	4.68%	3.09%	4.28%	4.55%	5.39%	6.2%	1.55%
2026/07/16	3.66%	4.84%	4.3%	1.84%	3.43%	3.42%	4.95%	5.91%	6.03%	1.72%
2026/07/17	3.02%	5.6%	0.02%	5.26%	5.18%	6.47%	7.73%	3.88%	12.96%	2.59%
2026/07/18	1.37%	2.79%	2.42%	4.88%	4.8%	0%	7.82%	11.04%	7.23%	7.19%
2026/07/19	2.11%	7.09%	6.81%	2.81%	2.71%	0%	9.95%	3.57%	8.19%	8.14%
2026/07/20	2.36%	3.88%	7.19%	7.26%	4.79%	4.79%	3.82%	6.08%	7.22%	7.19%
2026/07/21	6.85%	6.39%	6.23%	4.66%	2.98%	2.98%	4.23%	6.85%	7.46%	4.47%
2026/07/22	3.98%	7.15%	7.11%	4.6%	6.98%	3.31%	7.28%	5.46%	6.88%	0.01%
2026/07/23	3.75%	7.15%	2.73%	3.13%	6.16%	4.76%	6.79%	7.37%	3.11%	1.55%
2026/07/24	3.22%	4.62%	5.89%	5.44%	5.42%	9.7%	6.85%	4.11%	5.43%	5.4%
2026/07/25	2.83%	6.02%	5.45%	6.12%	4.56%	1.53%	5.2%	9.06%	5.35%	6.07%
2026/07/26	4.15%	5.21%	8.1%	6.03%	5.99%	1.92%	5.1%	7.33%	9.59%	3.59%
2026/07/27	6.6%	3.78%	6.51%	5.76%	2.84%	6.52%	4.45%	5.94%	2.86%	1.42%
2026/07/28	7.1%	5.77%	4.22%	9.19%	7.6%	0.91%	2.35%	6.4%	3.07%	6.08%
2026/07/29	5.21%	4.7%	8.23%	3.97%	9.04%	8.24%	5.64%	6.12%	3.96%	5.9%
2026/07/30	3.26%	6.97%	11.7%	4.13%	4.08%	3.24%	3.73%	7.65%	2.07%	4.06%
2026/07/31	8.34%	6.27%	6.18%	6.09%	5.84%	5.83%	5.44%	5.34%	3.9%	0.01%

econnex.com.au
agl.com.au
outbax.com.au
bluettipower.com.au
jackery.com
itechworld.com.au
finder.com.au
powershop.com.au
ecoflow.com
allpowers.com.au

In July 2026, econnex.com.au’s impression share fluctuated, peaking at 8.34% on the 31st. AGL’s share was steady, ending at 6.27%. Outbax.com.au saw highs and lows, finishing at 6.18%. Bluettipower.com.au maintained a moderate presence, closing at 6.09%. Jackery.com experienced variability, ending at 5.84%. Itechworld.com.au’s share was inconsistent, concluding at 5.83%. Finder.com.au had a stable month, finishing at 5.44%. Powershop.com.au’s share varied, ending at 5.34%. Ecoflow.com had ups and downs, closing at 3.9%. Allpowers.com.au’s share was erratic, ending at 0.01%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency - Last month

1
Heat pump HWS rebate https://electrifynow.next.agl.com.au
AGL Electrify Now — Get personalised savings estimates and connect with AGL-trusted installers. Kick-start your electric upgrade today.
2
BLUETTI Sale - 2026 Sale https://www.bluettipower.com.au › apex › 300
BLUETTI Apex 300 home backup battery now only sells A$2899, shop now.
3
iTechworld - The Power Expert - Portable Power Made Easy https://www.itechworld.com.au › generators
Portable Inverter Generators Built For Off-Grid Adventures. ITechWorld.
4
2026 Best Power Stations - Portable Power Stations https://www.outbax.com.au › portable › power-stations
Explore Power Stations: Your All-in-One Portable Energy Solution | Get Award-Winning Units. No Fumes, UL...
5
Get $300 Energy Bills Credit - No Exit Fees, No Hidden Costs https://www.powershop.com.au
$200 Switch Saver Elec + $100 Power House Gas credit (applied after 90 days). T&Cs apply. Need a quick connection? Sign up & get your electricity connected quickly with Powershop. No Exit Fees.

In the competitive landscape of energy solutions, AGL’s “Electrify Now” ad stands out by offering personalized savings and trusted installers, enticing users to upgrade. Meanwhile, BLUETTI and iTechworld focus on affordability and portability, appealing to cost-conscious and adventure-seeking consumers. Outbax highlights award-winning, eco-friendly power stations, while Powershop attracts with substantial energy bill credits and transparent pricing. Each ad uniquely addresses consumer needs, from savings to sustainability.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report?

The AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report for?

The AUS Energy, Utilities & Waste Energy Efficiency July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis July 2026