US Energy, Utilities & Waste Electric - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Electric – US

Google AI Overview visibility for Energy, Utilities & Waste Electric US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.7173217258
72.2826782742
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 7%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 11%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
txu.com 27.24
chargepoint.com 25.21
reliant.com 13.92
prologis.com 4.62
choosetexaspower.org 2.04
directenergy.com 1.83
georgiapower.com 1.54
se.com 1.47
justenergy.com 1.39
coned.com 1.3
others 19.44
  • txu.com - 27.24%
  • chargepoint.com - 25.21%
  • reliant.com - 13.92%
  • prologis.com - 4.62%
  • choosetexaspower.org - 2.04%
  • directenergy.com - 1.83%
  • georgiapower.com - 1.54%
  • se.com - 1.47%
  • justenergy.com - 1.39%
  • coned.com - 1.3%
  • others - 19.44%

Copyright © Adthena. All rights reserved.

In the energy sector’s PPC landscape, txu.com leads with 27.24% click share, followed by chargepoint.com at 25.21%. Reliant.com holds 13.92%, while ‘others’ collectively capture 19.44%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date reliant.com txu.com choosetexaspower.org eversource.com justenergy.com comparepower.com directenergy.com prologis.com chargepoint.com cleanchoiceenergy.com
2025/12/01 30.97% 29.89% 7.34% 0.31% 0.36% 1.13% 3.99% 0% 14.53% 0.34%
2025/12/02 23.71% 26.8% 8.53% 0% 4.37% 2.19% 6.92% 0.83% 13.04% 0.34%
2025/12/03 19.61% 21.39% 5.87% 0.71% 2.57% 1.21% 6.68% 2.96% 16.97% 0.45%
2025/12/04 20.02% 24.1% 5.05% 0.27% 0.82% 1.26% 9.04% 2.67% 17.39% 2.56%
2025/12/05 29.73% 23.29% 6.68% 0% 6.47% 1.37% 5.04% 0.94% 8.88% 1.44%
2025/12/06 15.41% 25.14% 5.72% 3.82% 4.52% 1.55% 2.64% 2.55% 11.32% 1.34%
2025/12/07 32.58% 31.76% 5.79% 0.61% 0.28% 2.12% 6.59% 0.98% 6.44% 1.36%
2025/12/08 21.33% 26.43% 8.84% 1.59% 8.24% 2.21% 4.65% 0.04% 12.77% 1.24%
2025/12/09 32.99% 27.22% 3.62% 0% 0.88% 1.21% 3.04% 3.83% 12.82% 2.15%
2025/12/10 23.86% 22.23% 4.73% 0% 0.69% 1.21% 4.66% 3.6% 16.35% 1.05%
2025/12/11 21.83% 28.71% 6.16% 0% 3.61% 1.09% 7.46% 5.9% 7.33% 0.52%
2025/12/12 21.57% 30.84% 4.03% 1.53% 1.43% 1.48% 5.25% 9.56% 9.15% 0.95%
2025/12/13 27.01% 34.09% 4.9% 0% 0.23% 1.67% 2.89% 7.15% 4.68% 1.87%
2025/12/14 28.61% 21.35% 4.03% 0% 0.13% 1.19% 5.31% 0% 15.83% 2.2%
2025/12/15 22.86% 29.3% 4.6% 0% 0.67% 1.26% 3.46% 3.95% 16.82% 2.19%
2025/12/16 24.94% 28.06% 4.74% 5.91% 0.69% 1.31% 2.87% 3.35% 13.74% 0.49%
2025/12/17 31.84% 24.32% 3.56% 0% 1.42% 0.61% 1.42% 5.38% 13.29% 0.55%
2025/12/18 27.79% 25.45% 4.98% 0% 4.54% 1.19% 3.49% 3.45% 10.19% 0.47%
2025/12/19 26.89% 31.76% 4.36% 1.82% 0.77% 1.8% 4.7% 1.75% 9.77% 2.26%
2025/12/20 29.19% 28.71% 5.29% 2.33% 0.43% 1.46% 3.56% 2.17% 7.91% 0.57%
2025/12/21 35.39% 23.42% 5.73% 1.56% 0.06% 1.56% 2.16% 3.41% 6.23% 0.71%
2025/12/22 21.16% 28.38% 4.28% 5.3% 2.01% 1.38% 1.41% 3.75% 6.21% 2.7%
2025/12/23 36.13% 27.32% 5.39% 0% 0.6% 0.83% 1.45% 4.6% 3.49% 0.77%
2025/12/24 27.94% 31.8% 5.7% 0.08% 1.27% 1.04% 0.48% 6.06% 4.07% 0.56%
2025/12/25 27.3% 32.54% 3.63% 0.77% 2.62% 0.69% 0.86% 6.07% 3.11% 0.88%
2025/12/26 26.97% 28.52% 8.21% 0% 1.99% 1.38% 1.57% 1.55% 9.41% 0.44%
2025/12/27 27.16% 37.23% 10.57% 0% 0.46% 1.35% 0.88% 1.73% 0.87% 0.18%
2025/12/28 27.2% 31.47% 5.71% 0.85% 0.51% 2% 0.37% 5.15% 6.8% 0.04%
2025/12/29 30.61% 28.69% 5.18% 0% 0.47% 0.73% 0.98% 3.16% 14.39% 0.33%
2025/12/30 21.91% 30.4% 5.77% 0% 0.77% 1.22% 1.96% 4.45% 17.67% 0%
2025/12/31 32.42% 30.56% 7.74% 4.61% 2.88% 1.42% 1.37% 1.27% 0.68% 0%
  • reliant.com
  • txu.com
  • choosetexaspower.org
  • eversource.com
  • justenergy.com
  • comparepower.com
  • directenergy.com
  • prologis.com
  • chargepoint.com
  • cleanchoiceenergy.com

Copyright © Adthena. All rights reserved.

Reliant.com led December with fluctuating spend, peaking at 36.13% on the 23rd. TXU.com followed closely, reaching 37.23% on the 27th. Choosetexaspower.org maintained a steady presence, while Eversource.com and Justenergy.com showed sporadic activity. Chargepoint.com had notable peaks mid-month.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 101
2025/12/02 86
2025/12/03 113
2025/12/04 99
2025/12/05 107
2025/12/06 110
2025/12/07 80
2025/12/08 92
2025/12/09 96
2025/12/10 103
2025/12/11 100
2025/12/12 109
2025/12/13 105
2025/12/14 91
2025/12/15 98
2025/12/16 105
2025/12/17 100
2025/12/18 117
2025/12/19 103
2025/12/20 107
2025/12/21 97
2025/12/22 124
2025/12/23 100
2025/12/24 106
2025/12/25 103
2025/12/26 105
2025/12/27 92
2025/12/28 89
2025/12/29 100
2025/12/30 96
2025/12/31 115

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 124 on the 22nd. The month concluded with a strong 115, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
txu.com 6.35%
reliant.com 1.84%
georgiapower.com 1.18%
poweringchicago.com 0.74%
kempower.com 0.64%
xcelenergy.com -0.83%
directenergy.com -1.19%
justenergy.com -1.26%
se.com -1.44%
chargepoint.com -8.63%

Copyright © Adthena. All rights reserved.

Chargepoint.com saw a significant drop of 8.63%, while txu.com surged by 6.35%. Reliant.com gained 1.84%, and georgiapower.com increased by 1.18%.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date txu.com reliant.com eversource.com choosetexaspower.org prologis.com cyberswitching.com directenergy.com chargepoint.com powersetter.com poweringchicago.com
2025/12/01 21.31% 8.96% 0.73% 4.31% 0% 0% 5.73% 28.96% 2.32% 0%
2025/12/02 16.51% 8.12% 0% 3.75% 3.13% 0% 3.45% 27.52% 2.76% 0%
2025/12/03 9% 4.12% 1.97% 2.05% 7.76% 11.42% 4.88% 26.97% 2.32% 1.55%
2025/12/04 16.32% 4.9% 0.5% 1.68% 6.03% 2.26% 6.04% 26.1% 0.77% 0%
2025/12/05 15.64% 9.51% 0% 3.83% 2.74% 0.2% 3.61% 23.29% 2.15% 2.68%
2025/12/06 10.86% 3.89% 6.83% 1.96% 7.1% 7.75% 3.59% 16.2% 3.85% 0.36%
2025/12/07 23.77% 12.89% 3.09% 3.24% 4.33% 0.62% 9.12% 12.45% 0.91% 0%
2025/12/08 17.41% 6.32% 5.38% 4.07% 0.36% 0% 4.51% 26.94% 1.58% 0%
2025/12/09 18.59% 9.4% 0% 1.53% 14.87% 0% 7.64% 22.79% 2.98% 0.06%
2025/12/10 11.31% 8.41% 0% 1.58% 9.05% 1.87% 2.79% 23.79% 1.93% 0.19%
2025/12/11 17.7% 4.81% 0% 3% 18.28% 0.01% 6.9% 14.47% 2.24% 3.81%
2025/12/12 16.93% 4.29% 2.02% 1.41% 26.43% 1.82% 5.62% 15.99% 0.21% 0%
2025/12/13 20.92% 6.36% 0% 1.97% 20.91% 0.01% 7.52% 7.52% 1.4% 0%
2025/12/14 14.16% 6.29% 0.65% 1.54% 0% 0% 6.23% 26.46% 0.16% 6.5%
2025/12/15 16.23% 4.57% 0% 1.55% 9.76% 0% 6.22% 28.07% 1.7% 2.36%
2025/12/16 16.21% 7.28% 11.26% 1.88% 9.18% 0% 4.81% 23.19% 0.02% 0%
2025/12/17 16% 6.58% 0% 1.09% 12.03% 0% 2.03% 22.85% 0.46% 5.4%
2025/12/18 15.33% 6.37% 0% 2.16% 8.71% 0% 4.94% 17.58% 1.23% 4.35%
2025/12/19 18.37% 9.07% 5.32% 2.28% 4.98% 0% 7.69% 17.24% 3.65% 0%
2025/12/20 18.88% 7.14% 9.03% 2.3% 5.92% 0.16% 5.51% 11.9% 2.97% 6.71%
2025/12/21 17.78% 9.01% 3.04% 4.71% 8.77% 3.22% 2.48% 12.23% 0.13% 0%
2025/12/22 15.22% 4.12% 11.28% 1.4% 7.89% 1.45% 1.27% 8.98% 1.19% 5.95%
2025/12/23 16.75% 8.74% 0% 2.8% 12.1% 2.89% 2.26% 6.22% 1.92% 0%
2025/12/24 19.96% 7.34% 0.08% 2.23% 16.77% 1.03% 1.44% 7.24% 1.12% 0.11%
2025/12/25 18.84% 8.17% 3.19% 1.53% 15.95% 0% 1.64% 5.26% 0.04% 0.32%
2025/12/26 20.03% 6.94% 0% 4.17% 5.81% 1.16% 3.83% 15.65% 2.21% 6.59%
2025/12/27 29.1% 9.99% 0% 6.64% 10% 0% 0.58% 3.08% 3.18% 0%
2025/12/28 16.23% 7.93% 1.91% 2.21% 14.26% 0% 0.15% 11.32% 2.24% 7.13%
2025/12/29 17.83% 7.31% 0% 2.01% 7.86% 0% 1.28% 27.16% 3.01% 7.64%
2025/12/30 15.87% 5.03% 0% 2.02% 11.46% 0% 2.28% 29.33% 1.39% 0%
2025/12/31 20.53% 11.43% 10.08% 4.59% 3.48% 3.48% 2.33% 1.77% 1.07% 0.02%
  • txu.com
  • reliant.com
  • eversource.com
  • choosetexaspower.org
  • prologis.com
  • cyberswitching.com
  • directenergy.com
  • chargepoint.com
  • powersetter.com
  • poweringchicago.com

Copyright © Adthena. All rights reserved.

In December 2025, TXU.com saw fluctuating ad impressions, peaking at 29.1% on the 27th. Chargepoint.com led early, reaching 29.33% on the 30th. Reliant.com maintained moderate visibility, while Eversource.com and others had sporadic presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric - Last month
  1. 1
    EV Charging For Business | Largest EV Charging Network https://www.chargepoint.com

    We Make It Easy to Offer EV Charging. Expert, End-to-End Support to Maximize Satisfaction. Simplify The Transition To Electrification.

  2. 2
    1-Day Installation - Permits & Inspections Included https://www.constellationhome.com

    The convenience of owning an EV is even greater when you have an at-home charging station.

  3. 3
    We Pay Your Electricity Bill. You Pay Us Back Later https://www.deferit.com

    We Pay Your Electricity Bill. You Pay Us Back Later.

  4. 4
    Enter Your ZIP Code to Start - EV Charger Install Estimates https://localelectricianbids.com › ev-charging › installation

    Step 1: Enter Zip Code. Step 2: Describe Project. Step 3: Get Quotes From Pros.

  5. 5
    Explore EV Chargers https://myenergy.ny.gov

    Find Rebates and Incentives — Switch to an EV and charge at home and on the go. The future of transportation is electric. Switching has never been more affordable. Explore e-bikes...

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. ChargePoint leads with a promise of seamless EV charging solutions, emphasizing ease and expert support. Constellation Home highlights the convenience of at-home EV charging with swift installations. Deferit offers financial flexibility by paying electricity bills upfront. Local Electrician Bids simplifies the EV charger installation process with a step-by-step guide. Lastly, MyEnergy NY promotes the affordability of switching to electric vehicles, underscoring rebates and incentives. Each ad uniquely addresses the evolving needs of the electric utilities market.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports