Log in Book a Demo

US Energy, Utilities & Waste - Electric - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US – Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste - Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
reliant.com 22.82
txu.com 18.08
chargepoint.com 9.3
electricgeneratorsdirect.com 5.27
cyberswitching.com 3.5
choosetexaspower.org 3.25
se.com 2.35
ecoflow.com 2.24
georgiapower.com 2.14
emporiaenergy.com 1.92
others 29.13

Copyright © Adthena. All rights reserved.

Reliant.com leads with 22.82% click share, closely followed by TXU.com at 18.08%. Chargepoint.com captures 9.3%, while ‘others’ collectively hold 29.13%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste - Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date reliant.com txu.com choosetexaspower.org chargepoint.com justenergy.com directenergy.com comparepower.com cyberswitching.com electricgeneratorsdirect.com amigoenergy.com
2025/03/01 28.83% 23.28% 8.6% 0% 0.98% 3.28% 0.99% 2.2% 2.18% 0.16%
2025/03/02 36.54% 20.7% 5.85% 0% 2.43% 3.6% 0.43% 1.44% 0.19% 0%
2025/03/03 19.43% 15.58% 6.06% 4.2% 4.66% 2.29% 2.35% 4.85% 3.51% 2.33%
2025/03/04 20.93% 14.34% 7.09% 6.52% 2.96% 3.59% 1.88% 2.56% 3.2% 2.45%
2025/03/05 18.26% 11.67% 6.36% 5.23% 3.1% 7.1% 0.97% 4.03% 1.1% 0.53%
2025/03/06 22.78% 13% 6.21% 4.85% 2.25% 3.97% 1.32% 6.25% 3.37% 1.13%
2025/03/07 18.99% 14.49% 7.28% 3.56% 2.17% 4.29% 0.9% 8.7% 5.74% 0.82%
2025/03/08 20.33% 15.9% 7.33% 3.36% 0.72% 4.65% 1.77% 12.48% 1.18% 0.63%
2025/03/09 27.68% 21.32% 9.23% 1.51% 1.86% 4.09% 2.4% 1.41% 0.85% 0.79%
2025/03/10 23.42% 15.79% 9.79% 3.7% 2.33% 4.88% 1.11% 2.88% 2.41% 1%
2025/03/11 22.16% 16.36% 7.6% 6.14% 2.17% 4.14% 1.64% 2.08% 3.65% 1.06%
2025/03/12 20.17% 18.72% 8.32% 4.83% 4.91% 4.99% 2.35% 1.08% 1.61% 2.49%
2025/03/13 22.71% 17.25% 10.55% 2.75% 5.41% 3.41% 2.72% 1.85% 4.64% 3.29%
2025/03/14 24.57% 18.73% 8.96% 6.18% 3.58% 2.51% 2.2% 2.2% 0.92% 2.47%
2025/03/15 33.99% 19.53% 9.89% 1.43% 0.9% 5.37% 3.34% 1.01% 0.51% 1.58%
2025/03/16 36.55% 18.98% 6.4% 1.05% 1.43% 3.99% 0.66% 1.68% 1% 0.07%
2025/03/17 26.34% 18.48% 8.09% 2.5% 7.21% 1.7% 3.8% 0.38% 4.38% 2.95%
2025/03/18 30.48% 15.73% 7.42% 3.04% 2.5% 1.87% 1.37% 5.31% 5.63% 0.8%
2025/03/19 21.41% 16.23% 10.46% 2.18% 4.15% 4.08% 2.36% 1.46% 4.15% 1.31%
2025/03/20 23.46% 16.45% 9.83% 3.94% 4.32% 4.31% 1.83% 0% 1.23% 2.27%
2025/03/21 24.21% 19.75% 9.96% 3.97% 3.57% 4.62% 1.97% 0% 1.57% 2.14%
2025/03/22 27.68% 16.85% 10.05% 1.41% 0.49% 5.6% 2.32% 0% 1.34% 0.13%
2025/03/23 34.85% 17.63% 8.44% 0.88% 0.22% 4.19% 3.55% 0% 1.02% 0.06%
2025/03/24 24.69% 18.04% 7.8% 2.42% 3.73% 6.34% 2.56% 0% 2.35% 1.68%
2025/03/25 26.71% 16.77% 5.9% 5.7% 1.51% 5.87% 1.73% 0.14% 3.74% 0.64%
2025/03/26 28.44% 16.21% 8.69% 2.65% 3.62% 3.25% 2.32% 0.26% 3.29% 2.74%
2025/03/27 26.54% 15.52% 8.35% 5.01% 2.45% 8.18% 1.51% 0.16% 2.74% 0.74%
2025/03/28 27.43% 19.39% 9.12% 6.31% 3.75% 3.53% 2.12% 0.07% 2.35% 2.38%
2025/03/29 29.45% 21.51% 10.76% 2.1% 0.54% 4.45% 1.88% 0.06% 1.36% 0.14%
2025/03/30 28.23% 24.71% 9.99% 1.3% 0.07% 2.24% 2.36% 0.15% 4.16% 0.09%
2025/03/31 32.41% 20.89% 8.04% 4.22% 2.68% 1.98% 1.92% 1.44% 1.21% 0.91%

Copyright © Adthena. All rights reserved.

Reliant.com led March with fluctuating spend, peaking mid-month. TXU.com maintained a steady pace, while ChooseTexasPower.org saw a late surge. ChargePoint.com and JustEnergy.com had sporadic spikes. The month concluded with Reliant.com dominating.

Market Exposure

Competitor Count for US Energy, Utilities & Waste - Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 129
2025/03/02 155
2025/03/03 175
2025/03/04 163
2025/03/05 197
2025/03/06 231
2025/03/07 219
2025/03/08 216
2025/03/09 142
2025/03/10 183
2025/03/11 192
2025/03/12 212
2025/03/13 181
2025/03/14 197
2025/03/15 131
2025/03/16 150
2025/03/17 154
2025/03/18 177
2025/03/19 175
2025/03/20 175
2025/03/21 187
2025/03/22 166
2025/03/23 180
2025/03/24 189
2025/03/25 184
2025/03/26 209
2025/03/27 191
2025/03/28 174
2025/03/29 167
2025/03/30 149
2025/03/31 182

Copyright © Adthena. All rights reserved.

March saw a dynamic shift in advertisers, starting at 129 and peaking at 231 mid-month. The month concluded with 182, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste - Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
reliant.com 4.39%
txu.com 2.09%
georgiapower.com 1.2%
emporiaenergy.com 0.65%
choosetexaspower.org 0.6%
jackery.com -0.67%
srpnet.com -0.8%
enphase.com -1.17%
ecoflow.com -2.14%
cyberswitching.com -4.87%

Copyright © Adthena. All rights reserved.

Reliant.com surged with a 4.39% click share increase, while cyberswitching.com plummeted by 4.87%.

Campaign Efficiency

US Energy, Utilities & Waste - Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date txu.com reliant.com chargepoint.com cyberswitching.com electricgeneratorsdirect.com choosetexaspower.org emporiaenergy.com directenergy.com bluettipower.com ecoflow.com
2025/03/01 13.3% 7.92% 0% 6.54% 5.39% 3.99% 2.92% 3.02% 3.06% 3.48%
2025/03/02 16.28% 10.14% 0% 6.34% 0.82% 3.58% 1.95% 3.28% 2.41% 1.75%
2025/03/03 7.26% 4.42% 5.31% 11.91% 7.92% 2.3% 2.71% 1.05% 1.41% 1.8%
2025/03/04 6.1% 5.76% 10.77% 7.41% 8.47% 3.14% 1.59% 1.69% 2.87% 2.08%
2025/03/05 6.24% 5.07% 7.98% 6.71% 2.09% 2.51% 2.38% 4.3% 1.06% 1.38%
2025/03/06 7.26% 4.7% 7.1% 11.31% 6.62% 2.14% 2.13% 3.15% 2.27% 1.39%
2025/03/07 8.43% 4.41% 5.15% 15.79% 10.6% 2.61% 2.6% 2.76% 0.37% 1.02%
2025/03/08 9.7% 5.12% 6.02% 24.91% 2.48% 2.49% 2.3% 3.38% 1.7% 3.48%
2025/03/09 15.05% 7.99% 3.31% 4.77% 2.65% 4.31% 4.37% 2.63% 1.81% 4.65%
2025/03/10 11.67% 6.82% 6.91% 7.52% 5.34% 3.98% 2.85% 3.15% 1.55% 4.76%
2025/03/11 9.89% 5.45% 10.64% 4.42% 7.73% 2.94% 2.85% 2.81% 2.08% 5.7%
2025/03/12 11.83% 5.79% 8.86% 3.03% 4.16% 3.92% 2.53% 4.01% 1.58% 4.88%
2025/03/13 12.78% 6.53% 4.39% 4.92% 11.57% 4.37% 2.38% 2.71% 1.67% 7.16%
2025/03/14 13.95% 7.24% 9.8% 5.44% 2.48% 3.99% 2.32% 2.48% 1.66% 6.77%
2025/03/15 16.03% 12.07% 2.61% 3.75% 1.66% 5.96% 2.56% 3.75% 2.09% 13.71%
2025/03/16 14.22% 10.9% 2.66% 5.63% 3.35% 2.91% 3.17% 2.67% 2.97% 9.81%
2025/03/17 11.54% 8.53% 4.25% 1.71% 11.49% 4.6% 5.23% 0.85% 3.25% 1.17%
2025/03/18 11.33% 8.24% 4.86% 10.54% 12.96% 2.91% 3.67% 1.44% 2.33% 0.58%
2025/03/19 11.39% 6.04% 3.75% 3.05% 9.44% 5.22% 4.93% 3.03% 1.54% 2.66%
2025/03/20 12.69% 8.13% 8.67% 0.01% 3.52% 5.11% 3.91% 3.21% 1.49% 2.24%
2025/03/21 18.07% 8.21% 6.22% 0% 4.73% 5.42% 3.85% 3.39% 1.21% 1.45%
2025/03/22 12.27% 8.06% 2.63% 0% 4.23% 4.71% 4.96% 5.41% 0.96% 1.65%
2025/03/23 14.31% 12.31% 1.59% 0% 3.32% 4.89% 5.2% 4.6% 1.35% 2.42%
2025/03/24 14.15% 7.95% 5.24% 0% 7.05% 4.07% 3.75% 5.53% 0.5% 0.99%
2025/03/25 11.77% 7.22% 10.53% 0.26% 9.01% 2.49% 3.7% 5.38% 0.47% 1.47%
2025/03/26 13.9% 9.3% 5.59% 0.73% 9.99% 4.77% 3.55% 3.78% 2.2% 1.74%
2025/03/27 11.69% 7.99% 9.97% 0.52% 7.02% 3.72% 4.71% 5.07% 1.99% 1.54%
2025/03/28 15.21% 8.14% 12.16% 0.28% 5.74% 4.26% 3.34% 2.66% 0.98% 1.18%
2025/03/29 18.06% 8.84% 3.85% 0.27% 4.13% 4.57% 4.44% 3.68% 1.95% 1.34%
2025/03/30 16.78% 8.42% 2.03% 0.69% 11.16% 5.07% 3.07% 2.28% 2.72% 2.72%
2025/03/31 15.19% 8.95% 7.53% 3.95% 3.57% 3.49% 2.82% 2.37% 1.68% 1.19%

Copyright © Adthena. All rights reserved.

In March 2025, txu.com led with fluctuating impressions, peaking at 18.07% on March 21. Reliant.com showed steady growth, while chargepoint.com and cyberswitching.com experienced volatility. The month concluded with txu.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Best Chargepoint - Buy Now on Amazon $499.00 https://www.amazon.com › chargepoint › wallbox

    3 Installation Options With Easy Plug-In And Hardwired Application For Maximum Convenience

  2. 2
    GM Energy - Official Site - Home EV Charging Station https://gmenergy.gm.com › power_solutions › ev_&_home

    GM Energy's Revolutionary Power Management Systems Power Your EV & Your Home in a Blackout

  3. 3
    100% Clean Energy For You - Get Free Nights After 8 p.m. https://www.greenmountainenergy.com/official+site

    No Worries All Night! Shop Our Plans To Power Up A Green Lifestyle With 100% Clean Energy. Make A Positive Impact And Lower Your Carbon Footprint By Living Green! Call And Sign Up!

  4. 4
    Purchase ev charging stations | Shop Level 2 & 3 Chargers https://www.lg.com

    Drive value with LG’s turnkey EV chargers for businesses. Learn about your buying options. Attract more drivers to your parking lot with LG's EV Chargers. Explore your options now.

  5. 5
    Reliant® Energy In Texas - Plans That Fit Your Lifestyle https://shop.reliant.com/electricity/plans

    Discover The Texas Electricity Plan That Is Right For You. Power Your Home With Reliant®! Join The Millions of Texans Who Trust Reliant® To Power Their Homes. Sign Up Now!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Amazon, GM, Green Mountain Energy, LG, and Reliant Energy captivate audiences with unique propositions. Amazon highlights convenience with versatile installation options, while GM emphasizes power management during blackouts. Green Mountain Energy promotes eco-friendly living with free night plans, LG offers business-focused EV chargers, and Reliant Energy tailors electricity plans for Texans.

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.