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US Energy, Utilities & Waste Electric - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
txu.com 28.83
reliant.com 20.49
chargepoint.com 8.73
se.com 3.71
emporiaenergy.com 3.2
choosetexaspower.org 2.81
autelenergy.com 2.32
georgiapower.com 2.17
directenergy.com 1.86
justenergy.com 1.22
others 24.66

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In the energy sector’s PPC landscape, txu.com leads with 28.83% click share, followed by reliant.com at 20.49%. “Others” collectively hold 24.66%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date reliant.com txu.com choosetexaspower.org directenergy.com se.com emporiaenergy.com comparepower.com autelenergy.com chargepoint.com justenergy.com
2025/05/01 36.28% 25.92% 6.34% 0.74% 1.58% 1.46% 1.78% 1.37% 5.66% 1.25%
2025/05/02 30.08% 28.92% 10.37% 1.22% 1.07% 1.45% 1.74% 1.88% 7.01% 1.34%
2025/05/03 28.27% 26.87% 9.14% 1.82% 1.05% 2.79% 3% 2.15% 1.19% 0.71%
2025/05/04 22.14% 33.53% 8.16% 2.29% 1.49% 6.04% 2.25% 1.81% 1.55% 0.32%
2025/05/05 20.4% 30.06% 7.47% 4.45% 1.21% 2.23% 1.64% 2.59% 7.41% 1.93%
2025/05/06 19.88% 30.09% 5.4% 4.29% 0.95% 3.16% 1.83% 2.73% 8.45% 1.74%
2025/05/07 24.79% 28.14% 8.15% 5.79% 0.84% 2.06% 1.41% 2.39% 4.02% 1.07%
2025/05/08 30.43% 28.72% 9.85% 3.26% 1.33% 1.23% 2.19% 0.36% 3.62% 2.14%
2025/05/09 28.52% 25.08% 6.43% 3.54% 1.1% 3.37% 0.97% 2.31% 4.11% 1.59%
2025/05/10 29.81% 30.34% 9.05% 4.61% 1.12% 1.91% 1.29% 0.81% 0.04% 0.88%
2025/05/11 24.92% 34.77% 7.27% 2.99% 1.39% 4.69% 1.48% 1.21% 0.28% 0.15%
2025/05/12 21.48% 30.33% 7.05% 1.8% 1.88% 1.55% 1.08% 0.64% 7.7% 4.66%
2025/05/13 19.12% 29.64% 6.58% 5.17% 1.21% 0.84% 0.97% 1.5% 5.38% 1.45%
2025/05/14 30.26% 22.94% 8.32% 1.95% 1.21% 0.41% 1.48% 1.95% 5.59% 2.18%
2025/05/15 31.63% 21.96% 6.95% 4.97% 1.16% 0.1% 2.15% 0.82% 4.56% 2.9%
2025/05/16 30.11% 20.12% 6.55% 3.29% 1.23% 0.82% 1.1% 0.86% 9.2% 1.52%
2025/05/17 33.5% 24.01% 6.86% 2.26% 1.7% 2.22% 1.43% 1.49% 0.72% 0.83%
2025/05/18 26.35% 29.59% 6.95% 2.56% 2.18% 2.81% 2% 1.58% 0.31% 2.94%
2025/05/19 23.2% 26.39% 7.05% 4.5% 1.27% 2.15% 3.2% 2.14% 2.72% 1.13%
2025/05/20 24.33% 27.58% 8.59% 3.14% 0.99% 1.21% 2.31% 2.73% 2.09% 0.87%
2025/05/21 36.38% 20.43% 8.37% 2.78% 1.24% 1.54% 1.71% 1.56% 2.15% 0.99%
2025/05/22 27.53% 18.37% 8.65% 4.35% 0.71% 2.94% 3.31% 2.34% 1.54% 4.85%
2025/05/23 31.06% 18.07% 8.32% 5.52% 1.15% 1.84% 3.57% 1.37% 1.23% 3.06%
2025/05/24 40.59% 21.54% 5.49% 1.9% 1.65% 3.97% 2.33% 3.45% 0.48% 1.07%
2025/05/25 31.29% 25.66% 7.99% 2.42% 2% 3.45% 3.71% 1.09% 0.28% 0.27%
2025/05/26 25.47% 24.18% 5.26% 2.61% 1.93% 4.02% 1.17% 3% 2.58% 1.86%
2025/05/27 27.25% 28.08% 6.48% 1.6% 1.33% 3.11% 2.33% 1.94% 1.47% 6.19%
2025/05/28 34.76% 24.33% 8.05% 3.21% 0.9% 1.13% 2.41% 1.12% 1.1% 3.93%
2025/05/29 30.94% 28.67% 9.01% 3.18% 0.74% 2.04% 1.34% 1.26% 3.13% 1.81%
2025/05/30 30.97% 31.1% 7.17% 3.85% 1.31% 0.35% 0.62% 0.48% 0.9% 3.73%
2025/05/31 40.34% 31.25% 6.96% 2.12% 1.32% 1.08% 0.64% 0.64% 0.51% 0.14%

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Reliant.com led May’s PPC spend, peaking at 40.59% on the 24th. TXU.com followed, fluctuating but ending strong at 31.25%. Choosetexaspower.org maintained a steady presence, while directenergy.com and emporiaenergy.com showed varied trends. Chargepoint.com and justenergy.com had notable spikes mid-month.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 106
2025/05/02 104
2025/05/03 106
2025/05/04 104
2025/05/05 119
2025/05/06 123
2025/05/07 141
2025/05/08 132
2025/05/09 131
2025/05/10 124
2025/05/11 107
2025/05/12 121
2025/05/13 148
2025/05/14 121
2025/05/15 137
2025/05/16 115
2025/05/17 129
2025/05/18 112
2025/05/19 140
2025/05/20 119
2025/05/21 132
2025/05/22 135
2025/05/23 124
2025/05/24 126
2025/05/25 114
2025/05/26 132
2025/05/27 123
2025/05/28 124
2025/05/29 116
2025/05/30 139
2025/05/31 95

Copyright © Adthena. All rights reserved.

May began with 106 advertisers, fluctuating throughout the month, peaking at 148 on May 13. The month concluded with a dip to 95 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
reliant.com 3.77%
georgiapower.com 3.56%
txu.com 1.9%
justenergy.com 1.12%
constellationhome.com 0.93%
kempower.com -0.56%
ny.gov -0.74%
evolvedchargers.com -0.84%
evgo.com -0.98%
chargepoint.com -8.5%

Copyright © Adthena. All rights reserved.

Reliant.com and GeorgiaPower.com surged with click shares of 3.77% and 3.56%, respectively. Meanwhile, ChargePoint.com experienced a significant drop of 8.5%.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date txu.com reliant.com emporiaenergy.com choosetexaspower.org se.com autelenergy.com directenergy.com chargepoint.com evolvedchargers.com comparepower.com
2025/05/01 20.44% 9.96% 3.92% 3.02% 2.16% 3.51% 1.28% 9.39% 2.61% 1.17%
2025/05/02 21.55% 10.01% 5.01% 4.2% 1.81% 6.19% 1.53% 14.01% 0% 1.23%
2025/05/03 15.76% 8.78% 8.24% 3.5% 1.62% 6.25% 2.38% 2.34% 3.65% 1.94%
2025/05/04 20.44% 5.51% 15.61% 3.98% 2.06% 4.9% 1.48% 2.89% 7.53% 1.81%
2025/05/05 17.7% 6.88% 5.63% 3.27% 1.53% 6.27% 3.48% 11.98% 3.88% 1.61%
2025/05/06 20.09% 4.62% 7.79% 2.14% 1.23% 6.6% 4.04% 12.89% 2.8% 1.5%
2025/05/07 21.53% 7.45% 6.37% 3.14% 1.26% 6.91% 5.58% 6.73% 1.45% 0.88%
2025/05/08 23.09% 10.51% 4.22% 4.57% 2.24% 1.17% 4.77% 6.98% 4.97% 1.75%
2025/05/09 15.22% 7.5% 8.59% 2.3% 1.42% 5.98% 3.43% 6.36% 1.91% 0.87%
2025/05/10 25.29% 10.17% 6.52% 4.48% 1.89% 2.67% 5.77% 0.18% 3.4% 1.05%
2025/05/11 23.22% 7.25% 12.46% 3.82% 1.93% 3.17% 2.94% 0.61% 6.11% 1.29%
2025/05/12 18.33% 5.81% 4.52% 2.94% 2.54% 1.7% 2.63% 11.77% 1.88% 0.78%
2025/05/13 17.45% 4.7% 2.26% 2.49% 1.62% 4.1% 6.34% 7.57% 1.64% 0.6%
2025/05/14 13.5% 10.19% 1.23% 3.55% 1.81% 5.76% 1.66% 8.89% 0.92% 1.53%
2025/05/15 14.61% 10.89% 0.35% 4.95% 1.9% 2.79% 5.45% 10.13% 0% 1.65%
2025/05/16 10.81% 8.63% 2.09% 3.29% 1.72% 2.09% 4.01% 15.36% 0% 0.73%
2025/05/17 15.71% 9.52% 6.1% 2.77% 2.49% 4.19% 2.96% 1.66% 2.53% 1.07%
2025/05/18 19.55% 7.33% 8.19% 3.74% 3.28% 4.5% 2.79% 0.77% 2.21% 1.36%
2025/05/19 17.74% 7.13% 5.98% 3.5% 1.77% 5.54% 4.27% 5.92% 1.76% 3.12%
2025/05/20 15.97% 6.81% 2.77% 3.56% 1.31% 6.99% 3.53% 4.36% 1.76% 2.25%
2025/05/21 10.43% 11.16% 4.14% 4.23% 1.76% 4.14% 4.23% 4.52% 0% 1.6%
2025/05/22 10.82% 8.78% 8.91% 5.33% 1.15% 6.73% 4.74% 3.71% 0.84% 2.36%
2025/05/23 9.32% 10.22% 5.15% 4.07% 1.79% 4.02% 4.8% 2.98% 0.81% 2.44%
2025/05/24 14.32% 14.84% 12.7% 2.44% 2.62% 10.96% 2.88% 1.37% 0.97% 2.19%
2025/05/25 13.04% 10.64% 9.38% 5.73% 3.22% 2.94% 3.81% 0.89% 0% 4.55%
2025/05/26 10.56% 5.96% 10.41% 2.19% 2.42% 7.58% 3.42% 4.83% 1.78% 0.69%
2025/05/27 15.11% 7.68% 9.47% 3.58% 1.98% 5.75% 0.72% 2.97% 0% 3.11%
2025/05/28 17.28% 14.59% 3.85% 6.89% 1.5% 3.45% 3.13% 2.17% 0% 3.15%
2025/05/29 20.95% 10.22% 7.07% 4.41% 1.28% 4.2% 4.31% 8.43% 1.04% 1.14%
2025/05/30 26.43% 10.37% 1.33% 4.2% 2.3% 1.67% 5.06% 2.1% 2.8% 0.49%
2025/05/31 31.09% 15.59% 4.3% 3.73% 2.59% 2.58% 2.09% 1.47% 1.05% 0.57%

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In May 2025, txu.com led with a fluctuating impression share, peaking at 31.09% on the 31st. reliant.com and emporiaenergy.com showed varied trends, while choosetexaspower.org and se.com maintained lower shares. The month ended with txu.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    1-Day Installation - Get An EV Charger Installed https://www.constellationhome.com

    Hey Houston – don’t miss out! Get an EV charger installed while we have open appointments.

  2. 2
    Explore EV Chargers https://www.duke-energy.com

    Worry-Free EV Charging — We’re helping make EV charging easier and more accessible. Learn more at Duke Energy. Duke Energy is providing you with ways to help save money on EV Charging solutions.

  3. 3
    EV Charger For Any Application https://www.leviton.com

    EV Charging Made Simple — Leviton has been in homes for over a...

  4. 4
    Explore EV Chargers https://myenergy.ny.gov

    Find Rebates and Incentives — Switch to an EV and charge at home and on the go. The future of transportation is electric. Switching has never been more affordable. Explore e-bikes...

  5. 5
    Reliant® Energy In Texas - Plans That Fit Your Lifestyle https://shop.reliant.com/electricity/plans

    Discover The Texas Electricity Plan That Is Right For You. Power Your Home With Reliant®! Join The Millions of Texans Who Trust Reliant® To Power Their Homes. Sign Up Now!

Copyright © Adthena. All rights reserved.

In the competitive landscape of EV charging solutions, Constellation Home stands out with its promise of swift, 1-day installations, targeting Houston’s eager adopters. Duke Energy emphasizes ease and cost-saving, while Leviton highlights simplicity and reliability. New York’s initiative focuses on affordability and incentives, and Reliant® Energy offers tailored electricity plans for Texans, showcasing trust and reliability.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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