US Energy, Utilities & Waste Electric - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Electric US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	30.5841924399
	69.4158075601

30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	12
	88

12%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	8%
Navigational	4%
Seasonal	0%
Local	2%
Problem Solving	7%

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
chargepoint.com	33.71
txu.com	28.36
reliant.com	12.52
enphase.com	2.09
choosetexaspower.org	1.87
justenergy.com	1.45
se.com	1.3
directenergy.com	1.22
coned.com	1.17
apevchargers.com	0.81
others	15.5

chargepoint.com - 33.71%
txu.com - 28.36%
reliant.com - 12.52%
enphase.com - 2.09%
choosetexaspower.org - 1.87%
justenergy.com - 1.45%
se.com - 1.3%
directenergy.com - 1.22%
coned.com - 1.17%
apevchargers.com - 0.81%
others - 15.5%

In the PPC landscape, chargepoint.com leads with 33.71% click share, followed by txu.com at 28.36%. Reliant.com holds 12.52%, while ‘others’ collectively capture 15.50%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	txu.com	reliant.com	chargepoint.com	choosetexaspower.org	directenergy.com	greenmountainenergy.com	comparepower.com	justenergy.com	enphase.com	kempower.com
2026/02/01	28.49%	19.26%	8.93%	3.38%	2.89%	0.49%	1.55%	0.05%	8.11%	0%
2026/02/02	31.6%	20.7%	17.41%	4.03%	5.09%	0.45%	1.19%	0.96%	0.16%	0%
2026/02/03	22.24%	18.99%	20.34%	3.38%	1.83%	0%	0.69%	0.65%	6.04%	0%
2026/02/04	26.46%	20.94%	13.37%	7.91%	2.4%	4.11%	0.64%	2.25%	5.56%	0%
2026/02/05	25.29%	21.18%	12.36%	6.78%	3.77%	1.38%	2.34%	6.29%	0.92%	2.69%
2026/02/06	30.2%	23.87%	15.42%	4.73%	4.78%	0.53%	0.66%	3.44%	0.31%	0%
2026/02/07	30.15%	27%	8.24%	6.29%	4.76%	0.82%	1.94%	0.62%	0.78%	1.84%
2026/02/08	18.82%	27.71%	12.15%	4.79%	1.82%	0.31%	1.08%	0.02%	6.46%	0.08%
2026/02/09	29.47%	17.23%	21.13%	4.63%	3.79%	1.5%	1.02%	6.84%	0.42%	0.04%
2026/02/10	29.56%	23.35%	20.13%	5.54%	1.28%	2.04%	0.22%	3.33%	0.62%	1.98%
2026/02/11	31.44%	23.2%	12.24%	8.55%	1.14%	0.08%	0.56%	2.31%	0.26%	0%
2026/02/12	24.83%	20.8%	12.13%	6.66%	3.7%	1.35%	2.29%	6.18%	0.9%	2.64%
2026/02/13	30.12%	23.81%	15.38%	4.72%	4.77%	0.53%	0.66%	3.43%	0.31%	0%
2026/02/14	30.12%	26.98%	8.23%	6.29%	4.76%	0.82%	1.94%	0.62%	0.78%	1.84%
2026/02/15	18.14%	26.71%	11.71%	4.62%	1.75%	0.3%	1.04%	0.02%	6.23%	0.08%
2026/02/16	29.16%	17.05%	20.91%	4.59%	3.75%	1.49%	1.01%	6.76%	0.42%	0.04%
2026/02/17	39.63%	21%	9.3%	3.62%	0.95%	1.82%	0.17%	0.28%	0%	0%
2026/02/18	33.36%	22.93%	14.72%	6.81%	2.28%	1.15%	0.51%	3.56%	0%	0%
2026/02/19	34.83%	28.35%	11.13%	5.09%	1.51%	0.41%	0.81%	0.85%	0%	0.22%
2026/02/20	31.89%	29.64%	16.27%	7%	1.2%	0.03%	0.66%	1.89%	0%	0%
2026/02/21	36.47%	34.56%	0.68%	6.92%	1.95%	1.31%	1.52%	1.54%	0.16%	5.65%
2026/02/22	31.9%	34.92%	4.74%	4.76%	1.57%	0.86%	1.57%	0.27%	0.35%	0%
2026/02/23	31.82%	20.07%	17.54%	4.19%	1.67%	0.09%	1.73%	4.65%	0.16%	1.84%
2026/02/24	27.53%	28.56%	12.59%	6.25%	2.11%	0.18%	1.5%	0.35%	0.07%	2.2%
2026/02/25	34.41%	24.32%	13.57%	7.26%	0.83%	0.64%	2%	1.05%	0%	0%
2026/02/26	36.01%	31.66%	6.27%	6.15%	2.14%	0.33%	1.29%	0.49%	0%	0%
2026/02/27	29.55%	24.3%	13.7%	5.53%	0.99%	0.35%	1.49%	0.13%	0%	0%
2026/02/28	33.92%	29.64%	9%	7.98%	1.75%	1.7%	1.59%	0.44%	0.15%	0%

txu.com
reliant.com
chargepoint.com
choosetexaspower.org
directenergy.com
greenmountainenergy.com
comparepower.com
justenergy.com
enphase.com
kempower.com

In February 2026, TXU.com led with fluctuating spend, peaking mid-month. Reliant.com steadily increased, while ChargePoint.com saw a dip. Choosetexaspower.org remained stable, and Kempower.com had minimal activity. The month ended with TXU.com maintaining dominance.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	95
2026/02/02	91
2026/02/03	108
2026/02/04	108
2026/02/05	116
2026/02/06	95
2026/02/07	84
2026/02/08	104
2026/02/09	89
2026/02/10	82
2026/02/11	100
2026/02/12	116
2026/02/13	95
2026/02/14	84
2026/02/15	104
2026/02/16	89
2026/02/17	71
2026/02/18	82
2026/02/19	91
2026/02/20	76
2026/02/21	67
2026/02/22	86
2026/02/23	92
2026/02/24	97
2026/02/25	87
2026/02/26	92
2026/02/27	83
2026/02/28	80

In February, advertiser numbers fluctuated, peaking at 116 on the 5th and 12th. The month ended with a slight decline, closing at 80.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
txu.com	6.49%
reliant.com	2.97%
coned.com	0.73%
eversource.com	0.68%
chargerpro.com	0.49%
autelenergy.com	-0.93%
cyberswitching.com	-1.04%
apevchargers.com	-1.23%
enphase.com	-2.36%
chargepoint.com	-3.59%

TXU.com surged with a 6.49% click share increase, while ChargePoint.com dropped by 3.59%.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	txu.com	chargepoint.com	reliant.com	choosetexaspower.org	directenergy.com	cyberswitching.com	enphase.com	justenergy.com	kempower.com	constellationhome.com
2026/02/01	10.29%	15.55%	3.33%	0.98%	1.85%	16.7%	15.71%	0.01%	0%	1.05%
2026/02/02	17.41%	33.28%	5.37%	1.61%	5.77%	2.8%	0.37%	0.66%	0%	1.5%
2026/02/03	8.34%	30.39%	3.37%	0.93%	1.52%	5.34%	10.95%	0.66%	0%	0.57%
2026/02/04	13.18%	26.7%	5.32%	2.81%	2.55%	0.43%	13.66%	1.06%	0%	0%
2026/02/05	11.36%	23.43%	5.13%	2.8%	4.31%	0.37%	2.27%	2.54%	5.56%	0.27%
2026/02/06	19.05%	28.05%	6.46%	1.76%	5.61%	0%	0.82%	4.42%	0%	0.12%
2026/02/07	17.33%	15.24%	9.5%	3.42%	6.8%	0%	2.07%	0.25%	7.6%	3.8%
2026/02/08	7.49%	17.73%	5.85%	1.63%	2.72%	0%	14.48%	0.01%	0.29%	13.82%
2026/02/09	16.19%	39.27%	4.34%	2.31%	2.69%	2.05%	1.02%	2.93%	0.26%	0.77%
2026/02/10	15.87%	38.02%	7.67%	3.33%	1.66%	0%	1.52%	3.3%	4.22%	0%
2026/02/11	21.34%	27%	7.11%	3.5%	1.16%	0%	0.77%	1.28%	0.11%	0.05%
2026/02/12	11.36%	23.43%	5.13%	2.8%	4.31%	0.37%	2.27%	2.54%	5.56%	0.27%
2026/02/13	19.05%	28.05%	6.46%	1.76%	5.61%	0%	0.82%	4.42%	0%	0.12%
2026/02/14	17.33%	15.24%	9.5%	3.42%	6.8%	0%	2.07%	0.25%	7.6%	3.8%
2026/02/15	7.49%	17.73%	5.85%	1.63%	2.72%	0%	14.48%	0.01%	0.29%	13.82%
2026/02/16	16.19%	39.27%	4.34%	2.31%	2.69%	2.05%	1.02%	2.93%	0.26%	0.77%
2026/02/17	21.32%	17.87%	5.75%	2.3%	1.29%	0%	0%	0.1%	0%	0%
2026/02/18	20.01%	28.47%	8.12%	4.12%	2.08%	0.46%	0%	2.87%	0.06%	0%
2026/02/19	22.22%	26.72%	7.62%	1.96%	1.33%	0%	0%	1.33%	1.04%	0.13%
2026/02/20	24.66%	34.05%	9.95%	3.31%	2.66%	0%	0%	2.71%	0%	0.84%
2026/02/21	29.51%	2%	13.7%	3.83%	3.2%	0%	0.61%	1.02%	24.49%	0.1%
2026/02/22	20.63%	8.3%	12.98%	2.77%	1.35%	0%	1.12%	0.1%	0%	5.32%
2026/02/23	17.44%	28.59%	5.43%	1.64%	3.21%	0%	0.4%	2.27%	7.82%	0.2%
2026/02/24	15.39%	22.48%	6.65%	3.23%	3.04%	0%	0.26%	0.49%	4.36%	0%
2026/02/25	21.9%	27.29%	7.91%	3.89%	0.96%	0%	0%	0.59%	0%	0%
2026/02/26	23.79%	14.24%	9.6%	2.72%	3.89%	0%	0%	0.27%	0%	0%
2026/02/27	18.73%	30.06%	8.37%	2.77%	1.38%	0%	0%	0.08%	0%	0%
2026/02/28	22.68%	21.42%	9.2%	3.48%	2.09%	0.58%	0.44%	0.26%	0%	0%

txu.com
chargepoint.com
reliant.com
choosetexaspower.org
directenergy.com
cyberswitching.com
enphase.com
justenergy.com
kempower.com
constellationhome.com

In February 2026, TXU.com saw fluctuating ad impressions, peaking at 29.51% on the 21st. Chargepoint.com had a strong start, reaching 39.27% on the 9th. Reliant.com steadily increased, ending at 9.2%. Kempower.com spiked to 24.49% on the 21st. The month concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric - Last month

1
Get An EV Charger Installed | Get Your Home Charger Today! https://www.constellationhome.com
The convenience of owning an EV is even greater when you have an at-home charging station. Tax...
2
We Pay Your Electricity Bill. You Pay Us Back Later https://www.deferit.com
We Pay Your Electricity Bill. You Pay Us Back Later.
3
Evergy https://www.evergy.com
Official Site — Financial Options And Program Assistance Is Available For Those That Qualify - Apply Now!
4
Ev Charging - Financing Available https://philadelphia.sila.com › ev › charging
Schedule Your Professional EV Charging Station Install with Our Sila® Team
5
Light Bulbs https://www.uline.com › light › bulbs
In Stock – Ships Today — ULINE - Over 43,000 Products. Huge Catalog! Same Day Shipping. Depend on Uline – your #1 source of retail store operations and packaging supplies.

In the competitive landscape of Google PPC, Constellation Home shines by promoting the ease of EV charger installations, while Deferit offers a unique financial relief by paying electricity bills upfront. Evergy provides financial assistance options, and Sila emphasizes professional EV charging installations. Uline stands out with its vast inventory and swift shipping, catering to retail needs.

Frequently Asked Questions

Why is the US Energy, Utilities & Waste Electric February 2026 Report useful and how should I use it?

Why is the US Energy, Utilities & Waste Electric February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Energy, Utilities & Waste Electric February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
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Data within the US Energy, Utilities & Waste Electric February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Energy, Utilities & Waste Electric February 2026 Report?

The US Energy, Utilities & Waste Electric February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Energy, Utilities & Waste Electric February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Energy, Utilities & Waste Electric February 2026 Report for?

The US Energy, Utilities & Waste Electric February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

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VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Energy, Utilities & Waste Electric US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Competitor Count for US Energy, Utilities & Waste Electric

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

US Energy, Utilities & Waste Electric Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Frequently Asked Questions

Why is the US Energy, Utilities & Waste Electric February 2026 Report useful and how should I use it?

Why is the US Energy, Utilities & Waste Electric February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Energy, Utilities & Waste Electric February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Energy, Utilities & Waste Electric February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Electric

AUS Electric

the7stars achieves Google Ads PPC campaign optimization with Adthena