Log in Book a Demo

US Energy, Utilities & Waste Electric - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Electric category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Electric brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
txu.com 26.75
reliant.com 19.92
chargepoint.com 13.07
se.com 3.94
emporiaenergy.com 3.53
georgiapower.com 3.26
choosetexaspower.org 2.68
eversource.com 1.61
autelenergy.com 1.57
electricgeneratorsdirect.com 1.17
others 22.5

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC for electric utilities, txu.com leads with a 26.75% click share. Reliant.com follows at 19.92%, while ChargePoint captures 13.07%. ‘Others’ collectively hold 22.5%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Electric brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date reliant.com txu.com choosetexaspower.org chargepoint.com emporiaenergy.com autelenergy.com justenergy.com comparepower.com directenergy.com se.com
2025/04/01 40.02% 19.22% 6.24% 6.18% 1.71% 0.15% 3.04% 2.04% 0.54% 1.04%
2025/04/02 27.43% 17.58% 7.4% 14.36% 2.54% 0% 1.59% 2.06% 1.78% 0.97%
2025/04/03 25.48% 28.17% 9.38% 4.84% 2.62% 0.18% 4.25% 2.67% 0.44% 1.31%
2025/04/04 33.43% 20.72% 6.59% 4.1% 1.71% 0% 4.9% 2.67% 0.22% 1.04%
2025/04/05 38.19% 21.19% 7.36% 5.24% 2.46% 0.15% 0.14% 2.54% 1.87% 1.43%
2025/04/06 25.87% 29.49% 8.54% 2.62% 3.13% 0.22% 0.22% 2.18% 1.77% 2.09%
2025/04/07 22.68% 28.43% 6.68% 6.21% 3.95% 0.82% 2.88% 2.54% 1.14% 1.74%
2025/04/08 19.87% 25.06% 7% 6.59% 1.52% 0.91% 3.67% 3.16% 1.93% 1.14%
2025/04/09 41.96% 16.85% 4.89% 3.98% 2.39% 1.43% 0.87% 1.91% 1.3% 1.78%
2025/04/10 37.61% 22.06% 7.56% 5.23% 1.6% 0.59% 1.92% 1.94% 1.98% 1.27%
2025/04/11 37.35% 18.17% 7.14% 4.81% 1.75% 1.71% 3.54% 2.78% 1.15% 1.39%
2025/04/12 46.3% 18.81% 5.3% 0.41% 2.46% 1.19% 2.39% 1.77% 1.88% 0.87%
2025/04/13 25.71% 26.04% 7.16% 1.57% 1.81% 1.28% 0.14% 1.99% 3.41% 1.98%
2025/04/14 28.59% 28.16% 7% 7.29% 1.93% 0.89% 1.71% 1.96% 1.36% 1.58%
2025/04/15 25.91% 27.71% 7.79% 4.97% 2.75% 1.02% 1.68% 1.82% 3.15% 1.37%
2025/04/16 35.79% 19.72% 7.07% 4.33% 2.78% 2.9% 1.16% 1.91% 1.23% 1.09%
2025/04/17 36.64% 16.59% 8.3% 2.23% 1.59% 2.37% 1.32% 1.48% 1.38% 2.64%
2025/04/18 30.53% 20.92% 6.45% 2.95% 1.32% 2.87% 0.47% 1.53% 1.72% 1.47%
2025/04/19 25.65% 21.97% 6.89% 2.41% 2.19% 2.75% 0.74% 2.07% 1.65% 1.78%
2025/04/20 20.18% 35.67% 7.79% 0.02% 1.44% 3% 0.02% 2.73% 1.99% 3.3%
2025/04/21 28.52% 26.8% 7.26% 9.63% 1.49% 1.79% 1.4% 1.75% 0.69% 1.27%
2025/04/22 23.89% 26.69% 7.06% 7.37% 3.09% 2.16% 1.69% 2.16% 1.89% 1.29%
2025/04/23 34.33% 23.59% 5.56% 4.75% 3.21% 0.86% 2.9% 1.69% 2.78% 0.74%
2025/04/24 30.53% 25.58% 8.2% 5.8% 1.94% 0.64% 2.97% 0.89% 3.06% 1.54%
2025/04/25 37.89% 27.11% 7.93% 4.02% 2.3% 0.64% 1.24% 1.28% 2.09% 0.76%
2025/04/26 35.42% 26.51% 7.87% 2.07% 3.24% 0.39% 0.53% 1.96% 5.41% 0.97%
2025/04/27 28.29% 34.35% 8.42% 0.92% 6.26% 1.19% 0.62% 1.97% 1.85% 2.51%
2025/04/28 23.13% 28.32% 6.79% 6.51% 5.56% 1.81% 2.96% 1.23% 2.88% 1.56%
2025/04/29 26.04% 32.52% 6.24% 5.38% 3.65% 3.96% 0.46% 1.49% 2.12% 1.17%
2025/04/30 31.44% 27.26% 7.01% 6.15% 2.98% 2.55% 1.51% 1.44% 1.07% 0.89%

Copyright © Adthena. All rights reserved.

Reliant.com led April’s PPC spend, peaking at 46.30% on April 12. TXU.com followed, with a notable 35.67% on April 20. Choosetexaspower.org maintained steady growth, while chargepoint.com fluctuated, ending at 6.15%.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Electric

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/04/01 119
2025/04/02 110
2025/04/03 100
2025/04/04 146
2025/04/05 121
2025/04/06 128
2025/04/07 126
2025/04/08 157
2025/04/09 133
2025/04/10 131
2025/04/11 126
2025/04/12 114
2025/04/13 120
2025/04/14 124
2025/04/15 123
2025/04/16 106
2025/04/17 115
2025/04/18 144
2025/04/19 128
2025/04/20 108
2025/04/21 116
2025/04/22 130
2025/04/23 132
2025/04/24 126
2025/04/25 111
2025/04/26 117
2025/04/27 101
2025/04/28 111
2025/04/29 104
2025/04/30 95

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 157 on April 8th. The month concluded with a decline, ending at 95.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Electric

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
georgiapower.com 2.28%
autelenergy.com 1.03%
txu.com 0.67%
siemens.com 0.63%
chargepoint.com 0.6%
jplusbooster.com -0.46%
justenergy.com -0.51%
evocharge.com -0.7%
reliant.com -1.98%
xcelenergy.com -2.25%

Copyright © Adthena. All rights reserved.

Georgia Power surged with a 2.28% click share increase, while Xcel Energy faced a 2.25% decline. Autel Energy and TXU also gained, contrasting with Reliant’s drop.

Campaign Efficiency

US Energy, Utilities & Waste Electric Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date txu.com chargepoint.com emporiaenergy.com reliant.com autelenergy.com eversource.com choosetexaspower.org directenergy.com se.com evocharge.com
2025/04/01 15.79% 12.58% 5.39% 12.23% 0.48% 0% 3.1% 0.52% 1.59% 2.93%
2025/04/02 10.38% 23.25% 7.09% 6.32% 0% 0% 3.01% 2.43% 1.29% 3.77%
2025/04/03 22.23% 8.17% 8.85% 7.72% 0.63% 0% 4.77% 1.21% 2.08% 3.14%
2025/04/04 17.01% 8.73% 5.39% 9.44% 0% 6.44% 4.73% 0.24% 1.47% 1.91%
2025/04/05 16.57% 9.71% 8.39% 11.89% 0.52% 0% 4.85% 2.73% 2.29% 3.64%
2025/04/06 23.7% 5.46% 10.32% 7.96% 0.72% 0.09% 5.33% 3.23% 3.17% 1.46%
2025/04/07 19.61% 10.37% 9.56% 5.87% 2.11% 0% 2.68% 0.99% 2.03% 4.76%
2025/04/08 15.26% 9.54% 3.44% 5.65% 1.9% 5.69% 3.79% 2.79% 1.25% 2.28%
2025/04/09 11.79% 8.89% 6.25% 9.88% 3.33% 3.89% 2.17% 1.18% 2.35% 1.93%
2025/04/10 18.83% 8.86% 5.14% 10.5% 1.52% 0% 3.93% 1.71% 1.95% 3.07%
2025/04/11 11.94% 6.73% 4.74% 9.24% 4.7% 0% 4.52% 1.53% 1.8% 2.35%
2025/04/12 16.16% 1.23% 7.24% 13.53% 3.83% 0% 2.88% 2.82% 1.31% 3.37%
2025/04/13 15.6% 3.46% 4.4% 6.09% 3.13% 13.73% 3.02% 2.56% 2.4% 1.26%
2025/04/14 17.66% 13.14% 5.36% 7.32% 2.38% 0% 3.23% 1.14% 2.05% 3.01%
2025/04/15 16.16% 7.4% 7.33% 7.04% 2.62% 0% 4.64% 3.13% 1.71% 2.09%
2025/04/16 11.67% 7.48% 8.27% 9.23% 8.24% 0% 3.17% 0.76% 1.5% 5.98%
2025/04/17 10.63% 2.84% 4.29% 9.96% 6.36% 7.86% 3.67% 3.16% 3.26% 3.73%
2025/04/18 14.51% 3.64% 3.04% 7.52% 6.74% 0% 3.49% 1.17% 1.67% 1.68%
2025/04/19 14.18% 2.81% 5.44% 7.52% 6.88% 11.27% 2.83% 1.77% 2.19% 1.81%
2025/04/20 28.86% 0.03% 3.94% 5.82% 8.63% 0% 3.68% 1.66% 4.73% 2.35%
2025/04/21 19.27% 13.61% 4.31% 7.88% 5.34% 0% 3.85% 0.39% 1.75% 0.53%
2025/04/22 17.07% 10.21% 7.04% 5.3% 4.75% 0.01% 3.06% 1.65% 1.42% 1.72%
2025/04/23 18.85% 7.18% 9.19% 8.71% 2.67% 0.02% 2.71% 3.06% 1.05% 1.53%
2025/04/24 22.96% 10.27% 6.54% 8.37% 2.1% 0.01% 4.22% 2.59% 2.31% 0.84%
2025/04/25 24.26% 6.98% 7.24% 10.31% 2.1% 0.84% 4.06% 2.32% 1.16% 0.84%
2025/04/26 23.21% 3.07% 9.85% 10.32% 1.15% 0% 4.21% 4.78% 1.47% 0.38%
2025/04/27 23.79% 2.32% 17.27% 7.61% 3.36% 0% 3.95% 1.91% 3.38% 1.12%
2025/04/28 21.42% 9.8% 13.66% 5.6% 4.25% 0.77% 3.59% 3.61% 1.89% 1.15%
2025/04/29 21.76% 7.9% 11.52% 6.35% 9.99% 0.03% 2.87% 3.05% 1.42% 0.86%
2025/04/30 21.3% 9.82% 8.77% 7.98% 7.66% 6.8% 3.96% 2.21% 1.29% 1%

Copyright © Adthena. All rights reserved.

In April 2025, txu.com led with fluctuating impressions, peaking at 28.86% on April 20. Chargepoint.com saw a significant drop mid-month, while emporiaenergy.com surged late April. The month concluded with txu.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Electric

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Level 2 EV Car Charger https://www.constellationhome.com

    EV Car Charger Installation — Request an Estimate to Install Electric Car Charger at Home. Free 1-Year Labor Protection. Get Level 2...

  2. 2
    Worry-Free EV Charging https://www.duke-energy.com

    At Home Charging Stations — We’re working to make EV charging easier and more accessible. Learn more at Duke Energy. Duke...

  3. 3
    Shop Ev Charging Station | at Grainger.com https://www.grainger.com › products

    Electric Vehicle Charging Stations at Grainger®. Supplies & Solutions for Every Industry!

  4. 4
    Explore EV Chargers https://myenergy.ny.gov

    Find Rebates and Incentives — Switch to an EV and charge at home and on the go. The future of transportation is electric. Switching has never been more affordable. Explore e-bikes...

  5. 5
    Reliant® Energy In Texas - Plans That Fit Your Lifestyle https://shop.reliant.com/electricity/plans

    Discover The Texas Electricity Plan That Is Right For You. Power Your Home With Reliant®! Join The Millions of Texans Who Trust Reliant® To Power Their Homes. Sign Up Now!

Copyright © Adthena. All rights reserved.

In the competitive landscape of electric vehicle (EV) charging solutions, Constellation Home leads with a focus on installation and protection, while Duke Energy emphasizes accessibility and ease. Grainger offers industry-wide solutions, and NY.gov highlights affordability and incentives. Reliant® Energy targets Texans with tailored electricity plans, showcasing trust and reliability.

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
Energy, Utilities & Waste

US Water Utilities

US
Energy, Utilities & Waste

US Renewable Energy

UK
Energy, Utilities & Waste

UK Water Utilities

UK
Energy, Utilities & Waste

UK Renewable Energy