US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – US

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 25.9303876436
74.0696123564
25%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 19%
Navigational 8%
Seasonal 0%
Local 8%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
exxonmobil.com 24.52
exxon.com 11.31
industrialsafetyproducts.com 5.65
sunoco.com 4.79
petro.com 4.72
suburbanpropane.com 4.15
flamekingproducts.com 4.12
grainger.com 3.47
lowes.com 3.46
sunocolp.com 3.33
others 30.48
  • exxonmobil.com - 24.52%
  • exxon.com - 11.31%
  • industrialsafetyproducts.com - 5.65%
  • sunoco.com - 4.79%
  • petro.com - 4.72%
  • suburbanpropane.com - 4.15%
  • flamekingproducts.com - 4.12%
  • grainger.com - 3.47%
  • lowes.com - 3.46%
  • sunocolp.com - 3.33%
  • others - 30.48%

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ExxonMobil leads with 24.52% click share, followed by Exxon at 11.31%. Others collectively hold 30.48%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date exxonmobil.com citgofleetcard.com exxon.com atlascopco.com lowes.com amerigas.com petro.com industrialsafetyproducts.com flamekingproducts.com grainger.com
2026/01/01 0% 6.53% 5.62% 4.17% 3.95% 2.03% 3.83% 14.24% 0% 3.22%
2026/01/02 0% 0.01% 3.97% 3.16% 2.68% 4.65% 1.06% 25.95% 0.8% 9.92%
2026/01/03 0% 11.4% 7.01% 7.44% 1.75% 1.76% 8.89% 21.03% 2.13% 0%
2026/01/04 0% 0.02% 20.43% 4.75% 5.14% 5.76% 2.96% 25.43% 1.79% 0%
2026/01/05 0% 7.93% 4.12% 4.28% 5.08% 1.04% 3.53% 20.4% 3.49% 10.1%
2026/01/06 0% 16.88% 5.84% 3.64% 2.81% 4.43% 3.24% 10.4% 1.72% 11.12%
2026/01/07 0% 5.1% 0.33% 5.47% 1.92% 3.3% 0.83% 20.83% 3.79% 20.32%
2026/01/08 0% 0.01% 2.99% 3.2% 0.51% 12.84% 4.67% 23.16% 1.41% 9.68%
2026/01/09 0% 0.01% 0.82% 3.21% 1.26% 4.25% 3.33% 36.73% 3.34% 29.23%
2026/01/10 15.95% 11.42% 4.91% 2.98% 2.41% 5.86% 10.96% 14.5% 5.07% 0%
2026/01/11 41.24% 10.94% 0.94% 2.53% 1.46% 3.6% 1.65% 22.23% 1.56% 0%
2026/01/12 0% 13.97% 0.08% 1.25% 1.85% 2.56% 11.56% 11.83% 3.43% 15.41%
2026/01/13 0% 13.45% 0.15% 2.53% 0.36% 4.81% 20.23% 23.02% 0.4% 11.87%
2026/01/14 25.79% 13.97% 2.17% 2.56% 0.22% 6.23% 1.47% 17.2% 7.03% 0.51%
2026/01/15 27.22% 7.38% 1.09% 2.12% 3.89% 0% 0.49% 18.15% 6.42% 14.46%
2026/01/16 0% 0.01% 0.82% 3.19% 1.25% 4.23% 3.3% 36.49% 3.32% 29.04%
2026/01/17 0% 10.79% 0% 5.27% 0.38% 2.39% 7.94% 41.02% 1.36% 0%
2026/01/18 0% 24.35% 0% 2.86% 2.13% 6.45% 1.62% 15% 6.92% 0%
2026/01/19 3.99% 19.18% 0% 2.76% 2.16% 10.05% 4.92% 23.07% 4.37% 1.27%
2026/01/20 0% 13.41% 0.15% 2.53% 0.36% 4.8% 20.17% 22.95% 0.4% 11.83%
2026/01/21 40.05% 8.67% 0.56% 1.24% 1.68% 0% 0.79% 21.33% 4.9% 9.85%
2026/01/22 0% 11.64% 2.02% 2.6% 4.7% 0.82% 4.52% 28.69% 2.92% 13.08%
2026/01/23 46.59% 6.31% 0% 1.5% 1.19% 0% 5.25% 11.65% 1.25% 4.64%
2026/01/24 42.56% 0.01% 0% 3.37% 2.56% 0% 9.23% 0% 4.97% 0%
2026/01/25 24.49% 13.26% 0% 2% 3.67% 8.13% 6.84% 12.25% 1.95% 0%
2026/01/26 25.09% 6.8% 0% 2.39% 4.03% 3.56% 4.7% 8.37% 3.16% 0.98%
2026/01/27 0% 13.72% 0% 2.58% 5.56% 11.26% 1.65% 8.6% 2.09% 12.65%
2026/01/28 29.05% 7.88% 2.15% 2.26% 3.05% 0.73% 7.59% 9.66% 1.72% 7.33%
2026/01/29 34.02% 0.02% 0.6% 2.94% 2.01% 0% 4.41% 19.33% 1.6% 11.68%
2026/01/30 0% 0.05% 0% 3.33% 4.13% 0.84% 13.93% 11.18% 6.4% 4.88%
2026/01/31 28.37% 15.39% 5.33% 5.02% 4.13% 4.03% 2.89% 1.39% 1.19% 0%
  • exxonmobil.com
  • citgofleetcard.com
  • exxon.com
  • atlascopco.com
  • lowes.com
  • amerigas.com
  • petro.com
  • industrialsafetyproducts.com
  • flamekingproducts.com
  • grainger.com

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ExxonMobil’s PPC spend fluctuated significantly, peaking at 46.59% on January 23. Citgo Fleet Card maintained a steady presence, while Industrial Safety Products saw a notable spike mid-month. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 71
2026/01/02 79
2026/01/03 63
2026/01/04 58
2026/01/05 71
2026/01/06 70
2026/01/07 65
2026/01/08 63
2026/01/09 58
2026/01/10 67
2026/01/11 57
2026/01/12 75
2026/01/13 54
2026/01/14 60
2026/01/15 56
2026/01/16 58
2026/01/17 62
2026/01/18 64
2026/01/19 83
2026/01/20 54
2026/01/21 63
2026/01/22 63
2026/01/23 62
2026/01/24 54
2026/01/25 59
2026/01/26 65
2026/01/27 66
2026/01/28 69
2026/01/29 63
2026/01/30 67
2026/01/31 57

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 83 on the 19th. The month concluded with a dip to 57, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
exxonmobil.com 26.79%
pcpropane.com 1.55%
hoffmanenergy.com 1.51%
fuellogic.net 0.86%
lowes.com 0.79%
grainger.com -2.98%
industrialsafetyproducts.com -3.15%
bp.com -5.35%
sunocolp.com -7.12%
exxon.com -11.53%

Copyright © Adthena. All rights reserved.

ExxonMobil surged with a 26.79% click share increase, while Exxon.com plummeted by 11.53%. Hoffman Energy and PC Propane saw modest gains, contrasting with Sunoco’s 7.12% drop.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date exxon.com exxonmobil.com citgofleetcard.com lowes.com fuellogic.net flamekingproducts.com petro.com industrialsafetyproducts.com sunocolp.com grainger.com
2026/01/01 19.7% 0% 4.88% 10.02% 2.94% 0% 2.6% 8.94% 0% 3.48%
2026/01/02 11.93% 0.37% 0% 5.1% 2.9% 1.89% 0.75% 7.92% 0% 5.43%
2026/01/03 26.45% 0% 6.92% 2.93% 2.32% 3.86% 3.55% 7.61% 0% 0%
2026/01/04 56.32% 0% 0% 6.81% 0% 2.62% 1.24% 6.89% 0% 0%
2026/01/05 16.44% 0% 4.4% 9.98% 1.48% 6.7% 1.94% 9.69% 0% 7.27%
2026/01/06 19.63% 0% 10.16% 6.32% 2.47% 2.83% 2.87% 3.72% 0% 7.68%
2026/01/07 0.23% 0% 5.27% 5.03% 2.12% 8.75% 0.85% 7.73% 0% 22.87%
2026/01/08 1.17% 0% 0% 1.29% 1.31% 2.02% 3.34% 6.79% 30.85% 4.85%
2026/01/09 0.59% 0% 0% 3.69% 5.5% 7.58% 2.94% 23.51% 0% 30.07%
2026/01/10 12.25% 12.42% 9.67% 2.39% 1.17% 9.57% 10.22% 7.09% 0% 0%
2026/01/11 0.62% 40.26% 10.79% 4.06% 0% 4.03% 1.77% 10.54% 0% 0%
2026/01/12 0.06% 0% 9.48% 3.71% 3.09% 6.13% 7.84% 4.78% 23.69% 11.85%
2026/01/13 0.17% 0% 13.89% 0.73% 1.51% 1.15% 28.15% 12.73% 0% 11.14%
2026/01/14 1.69% 28.96% 11.64% 0.52% 1.23% 15.66% 1.19% 8.53% 0% 0.55%
2026/01/15 0.69% 26.15% 5.26% 11.21% 3.82% 14.09% 0.52% 7.7% 0% 12.09%
2026/01/16 0.59% 0% 0% 3.69% 5.5% 7.58% 2.94% 23.51% 0% 30.07%
2026/01/17 0% 0% 15.62% 1.3% 0.47% 2.2% 9.61% 28.63% 0% 0%
2026/01/18 0% 0% 17.2% 4.7% 0% 13.77% 1.56% 6.3% 0% 0%
2026/01/19 0% 2.57% 14.01% 6.2% 2.98% 11.81% 4.14% 12.84% 0% 2.05%
2026/01/20 0.17% 0% 13.89% 0.73% 1.51% 1.15% 28.15% 12.73% 0% 11.14%
2026/01/21 0.34% 51.4% 5.17% 4.19% 3.6% 9.95% 0.76% 7.57% 0% 6.01%
2026/01/22 1.38% 0% 9.1% 8.61% 6.63% 7.69% 3.74% 13.35% 0% 10.36%
2026/01/23 0% 47.88% 4.81% 2.69% 5.69% 2.55% 4.28% 5.29% 0% 3.57%
2026/01/24 0% 49.79% 0% 5.12% 3.68% 7.37% 4.82% 0% 0% 0%
2026/01/25 0% 25.1% 10.09% 6.2% 1.52% 3.68% 7.45% 5.55% 0% 0%
2026/01/26 0% 21.63% 4.35% 6.05% 2.23% 4.13% 5.02% 3.19% 0% 1.14%
2026/01/27 0% 0% 12.69% 13.99% 5.24% 4.53% 1.61% 4.65% 0% 10.22%
2026/01/28 1.47% 30.26% 6.08% 7.28% 2.59% 3.98% 7.89% 4.45% 0% 6.8%
2026/01/29 0.44% 33.04% 0% 3.62% 4.24% 2.24% 3.65% 10.95% 0% 9.37%
2026/01/30 0% 0% 0.01% 8.02% 3.67% 13.89% 10.46% 4.05% 0% 4.05%
2026/01/31 19.42% 19.42% 7.81% 4.26% 3.47% 1.74% 1.43% 0.52% 0% 0%
  • exxon.com
  • exxonmobil.com
  • citgofleetcard.com
  • lowes.com
  • fuellogic.net
  • flamekingproducts.com
  • petro.com
  • industrialsafetyproducts.com
  • sunocolp.com
  • grainger.com

Copyright © Adthena. All rights reserved.

In January 2026, SunocoLP surged mid-month, peaking at 30.85% on the 8th. Exxon fluctuated, starting strong but dwindling to 0.06% by the 12th. ExxonMobil dominated late January, reaching 51.4% on the 21st. The month concluded with diverse shifts across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Shop H2S Detector | Grainger® Official Site https://www.grainger.com

    Real-Time Product Availability, Easy Navigation & Seamless Order Placement at Grainger.com

  2. 2
    Oil Prices Are On The Rise https://www.informationstation.org

    What You Need To Know — The Price For A Barrel Of Oil Is Up $30 From Last Year. Learn More.

  3. 3
    100 Lb Propane Tank | Save Up To 40% Off Grills https://www.lowes.com › seasonal

    Buy 100 Lb Propane Tank Online & Pickup Today Or Get Free Delivery On Orders above $45

  4. 4
    Petro Homes Services | Propane When You Need It https://www.petro.com

    Free Propane Delivery For Homes & Businesses - Choose Reliable Service Today.

  5. 5
    Fluid Transfer Pumps - In Stock – Ships Today https://www.uline.com › drum-pump › fuel-transfer

    Dispense gasoline, kerosene and diesel. Aluminum die cast, explosion-proof motor. For fueling skid loaders, tractors and job site vehicles. 12' dispensing hose.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Grainger, Information Station, Lowe’s, Petro, and Uline captivate audiences with distinct themes. Grainger emphasizes seamless shopping for H2S detectors, while Information Station highlights rising oil prices. Lowe’s and Petro focus on propane solutions, and Uline offers efficient fluid transfer pumps.

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