US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.4697303714
	84.5302696286

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	26
	74

26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	1%
Transactional	19%
Navigational	4%
Seasonal	0%
Local	7%
Problem Solving	1%

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
bp.com	54.92
exxon.com	20.99
exxonmobil.com	4.19
sunoco.com	2.15
suburbanpropane.com	2.01
flamekingproducts.com	1.82
shell.us	1.79
phillips66gas.com	1.58
amerigas.com	1.33
petro.com	1
others	8.22

bp.com - 54.92%
exxon.com - 20.99%
exxonmobil.com - 4.19%
sunoco.com - 2.15%
suburbanpropane.com - 2.01%
flamekingproducts.com - 1.82%
shell.us - 1.79%
phillips66gas.com - 1.58%
amerigas.com - 1.33%
petro.com - 1%
others - 8.22%

BP.com dominates with 54.92% click share, followed by Exxon.com at 20.99%. Others collectively hold 8.22%, while ExxonMobil.com captures 4.19%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	exxonmobil.com	petro.com	atlascopco.com	amerigas.com	shell.us	exxon.com	flamekingproducts.com	bp.com	exxonmobilfleetcards.com	suburbanpropane.com
2025/11/01	4.01%	4.82%	0.37%	0.87%	1.95%	4.41%	0.69%	45.1%	0%	0.78%
2025/11/02	8.44%	0%	1.2%	0.38%	2.55%	5.77%	2.95%	55.44%	0.02%	0%
2025/11/03	10.91%	5.04%	3.14%	0.46%	2.05%	37.31%	2.81%	0.1%	23.94%	1.84%
2025/11/04	12.33%	0%	8.68%	2.11%	6.56%	13.68%	3.96%	0.15%	2.58%	1.6%
2025/11/05	12.85%	6.86%	4.73%	15.81%	3.4%	9.05%	1.91%	0.06%	14.29%	2.85%
2025/11/06	7.97%	3.41%	1.79%	1.41%	1.14%	5.89%	0.59%	47.03%	16.6%	3.11%
2025/11/07	5.8%	3.37%	1.51%	1.29%	2.82%	4.92%	0.67%	59.71%	0.02%	5.4%
2025/11/08	6.92%	0%	1.48%	4.71%	1.98%	7.4%	1.86%	58.16%	0%	3.18%
2025/11/09	5.96%	2.05%	1.02%	3.03%	3.55%	0.09%	1.79%	70.61%	0%	1.85%
2025/11/10	7.25%	0%	3.92%	0%	5.6%	19.43%	2.12%	30.07%	0%	1.61%
2025/11/11	2.07%	2.17%	0.41%	2.12%	1.79%	0%	3.82%	55.49%	0%	7.46%
2025/11/12	9.62%	0%	2.31%	4.8%	5.15%	17.52%	1.67%	28.34%	0%	7.28%
2025/11/13	10.85%	6.47%	2.78%	4.21%	11.06%	3.83%	5.16%	32%	0%	0.73%
2025/11/14	5.46%	3.65%	1.47%	1.03%	3.69%	32.87%	2.43%	32.32%	0%	4.33%
2025/11/15	6.24%	2.6%	3.49%	1.36%	5.47%	0%	2.23%	66.31%	0%	0%
2025/11/16	8.08%	0%	2.11%	5.87%	0.11%	12.22%	2.73%	52.77%	0%	0%
2025/11/17	7.82%	8.41%	1.24%	2.23%	0.1%	0%	1.18%	65.39%	0%	1.7%
2025/11/18	15.31%	4.67%	5.14%	12.1%	1.07%	25.76%	2.35%	0.07%	0%	0%
2025/11/19	3.99%	0.77%	2.23%	5.32%	1.32%	0.48%	2.08%	66.52%	0%	2.41%
2025/11/20	4.18%	4.19%	1.8%	3.88%	0.31%	0.43%	0.12%	73.96%	0%	1.58%
2025/11/21	11.87%	0%	3.38%	5.43%	1.63%	20.46%	2.71%	29.06%	0%	6.83%
2025/11/22	11.63%	14.53%	3.87%	4.58%	0.77%	9.71%	1.01%	34.76%	0%	2.76%
2025/11/23	10.07%	2.49%	2.34%	9.34%	1.76%	0%	2.48%	32.57%	0%	5.99%
2025/11/24	10.24%	7.42%	4.29%	5.48%	3.46%	22.15%	1.27%	0.05%	0%	1.54%
2025/11/25	9.15%	19.22%	1.19%	7.71%	1.17%	15.29%	2.98%	0.05%	0%	1.09%
2025/11/26	11.44%	7.87%	5.18%	26.89%	3.42%	13.14%	3.14%	0.09%	0%	2.65%
2025/11/27	14.32%	0.3%	2.28%	7.39%	1.71%	32.82%	1.61%	0.04%	13.65%	2.21%
2025/11/28	16.04%	15.2%	4.65%	5.54%	4.13%	33.65%	2.07%	0.04%	0%	0%
2025/11/29	12.82%	7.74%	7.59%	1.74%	2.32%	43.65%	2.7%	0.09%	0%	0%
2025/11/30	20.06%	9.69%	9.42%	7.91%	5.52%	5.08%	3.3%	0.03%	0%	0%

exxonmobil.com
petro.com
atlascopco.com
amerigas.com
shell.us
exxon.com
flamekingproducts.com
bp.com
exxonmobilfleetcards.com
suburbanpropane.com

ExxonMobil’s PPC spend surged, peaking at 20.06% on November 30. BP dominated early November, reaching 73.96% on November 20. AmeriGas spiked to 26.89% on November 26. The month concluded with ExxonMobil leading.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/11/01	71
2025/11/02	71
2025/11/03	68
2025/11/04	66
2025/11/05	70
2025/11/06	69
2025/11/07	68
2025/11/08	71
2025/11/09	72
2025/11/10	71
2025/11/11	58
2025/11/12	63
2025/11/13	65
2025/11/14	61
2025/11/15	57
2025/11/16	63
2025/11/17	60
2025/11/18	57
2025/11/19	58
2025/11/20	63
2025/11/21	63
2025/11/22	57
2025/11/23	55
2025/11/24	61
2025/11/25	60
2025/11/26	67
2025/11/27	63
2025/11/28	64
2025/11/29	57
2025/11/30	53

November began with 71 advertisers, fluctuating slightly before a mid-month dip to 55. The month concluded with a decrease, ending at 53.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
sunoco.com	5.76%
exxon.com	5.69%
exxonmobil.com	1.57%
petro.com	1.48%
amerigas.com	1.19%
suburbanpropane.com	-0.31%
flamekingproducts.com	-0.5%
exxonmobilfleetcards.com	-0.67%
shell.us	-1.13%
bp.com	-15.17%

Sunoco.com and exxon.com surged with click share increases of 5.76% and 5.69%, respectively. Meanwhile, bp.com experienced a significant decline of 15.17%.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	exxonmobil.com	petro.com	amerigas.com	flamekingproducts.com	exxon.com	bp.com	exxonmobilfleetcards.com	fuellogic.net	suburbanpropane.com	phillips66gas.com
2025/11/01	1.53%	0.88%	0.35%	1.08%	5.83%	35.33%	0%	1.27%	0.58%	40.49%
2025/11/02	3.61%	0%	0.42%	5.54%	8.2%	49.39%	0.02%	2.24%	0%	17.39%
2025/11/03	5.09%	1.08%	0.43%	6.07%	55.75%	0.05%	13.4%	1.82%	2.95%	0.01%
2025/11/04	5.84%	0%	2.1%	8.89%	27.8%	0.07%	2.25%	7.79%	1.5%	0.02%
2025/11/05	8.03%	2.39%	7.62%	4.76%	21.5%	0.04%	21.13%	5.19%	2.39%	0.02%
2025/11/06	3.91%	0.75%	0.87%	1.37%	9.85%	45.55%	18.74%	3.03%	3.92%	0.01%
2025/11/07	3.06%	0.75%	1.03%	1.79%	9.34%	60.25%	0.02%	1.64%	7.12%	0.01%
2025/11/08	3.33%	0%	2.83%	5.28%	12.53%	57.66%	0%	0%	2.54%	0.01%
2025/11/09	2.82%	0.63%	2.08%	4.18%	0.02%	72.97%	0%	0%	1.45%	0.01%
2025/11/10	2.89%	0%	0%	4.49%	29.35%	23.03%	0%	4.24%	0.83%	0%
2025/11/11	1.05%	0.49%	1.33%	7.53%	0%	59.22%	0%	1.94%	6.54%	0%
2025/11/12	4.28%	0%	2.74%	3.42%	30.23%	24.06%	0%	2.61%	9.84%	0%
2025/11/13	6.04%	1.68%	3.87%	13.19%	2.17%	33.92%	0%	1.53%	1.34%	0%
2025/11/14	2.04%	0.66%	0.71%	4%	49.7%	26.86%	0%	1.01%	3.42%	0%
2025/11/15	3.07%	0.61%	1.38%	4.83%	0%	73.42%	0%	0%	0%	0%
2025/11/16	3.8%	0%	3.72%	4.54%	21.42%	50.4%	0%	0%	0%	0%
2025/11/17	4.12%	2.47%	1.82%	2.53%	0%	72.94%	0%	1.37%	1.46%	0%
2025/11/18	6.71%	0.96%	7.24%	4.57%	47.49%	0.03%	0%	4.08%	0%	0%
2025/11/19	1.79%	0.55%	3.4%	3.78%	0.24%	67.74%	0%	3.4%	2.36%	0%
2025/11/20	2.02%	2.42%	2.62%	0.19%	0.16%	78.84%	0%	1.98%	2.3%	0%
2025/11/21	4.4%	0%	3.29%	4.27%	35.91%	29.31%	0%	3.19%	4.47%	0%
2025/11/22	6.28%	9.13%	3.29%	2.2%	22%	35.92%	0%	0%	2.88%	0%
2025/11/23	5.09%	3.04%	7.47%	5.77%	0%	40.08%	0%	0%	4.82%	0%
2025/11/24	3.29%	2.53%	2.39%	1.78%	24.93%	0.02%	0%	0.72%	0.68%	0%
2025/11/25	3.49%	11.97%	3.45%	5.27%	24.49%	0.02%	0%	0.9%	0.8%	0%
2025/11/26	7.19%	4.82%	10.91%	5.89%	26.7%	0.05%	0%	3.58%	3.18%	0%
2025/11/27	5.27%	0.2%	3.9%	3.18%	51.7%	0.02%	12.79%	2.68%	1.68%	0%
2025/11/28	7.01%	13.79%	3.83%	2.98%	51.19%	0.02%	0%	1.95%	0%	0%
2025/11/29	5.74%	1.61%	1.3%	5.88%	62.76%	0.03%	0%	0%	0%	0%
2025/11/30	12.98%	9.36%	7.99%	7.84%	3.22%	0.02%	0%	0%	0%	0%

exxonmobil.com
petro.com
amerigas.com
flamekingproducts.com
exxon.com
bp.com
exxonmobilfleetcards.com
fuellogic.net
suburbanpropane.com
phillips66gas.com

Exxon.com dominated early November, peaking at 55.75% on the 3rd. BP surged mid-month, reaching 78.84% on the 20th. By month’s end, Exxonmobil.com led with 12.98% on the 30th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month

1
Find Which Oil Your Car Takes - Choose Your Car's Oil https://www.castrol.com › $30 › cashback
Search by Make, Model, or Plate to Find the Right Oil for Your Car. Discover the Castrol® Motor Oil to Maximize Your Engine's Performance.
2
Buy Online, Pickup In-Store - 40 & 50 Gal. Water Heaters https://www.ferguson.com
Water Heaters From Top Energy Efficient Brands. Shop Ferguson And Pickup Near You Today!
3
Leak Detectors and Gas Monitors - Grainger Industrial Supply https://www.grainger.com
Explore High Quality Face Protection & Other Safety Materials. Shop On Grainger.com. Access To Experts & 24/7 Knowledgeable Support. Same-Day Branch Pickup. Effortless Ordering.
4
100 Gallon Propane Tank | Up To 30% Off Grills https://www.lowes.com
Buy 100 Gallon Propane Tank Online & Pickup Today Or Get Free Delivery On Orders above $45
5
Fast & Free Propane Delivery - Get Up To $500 Free Propane https://www.petro.com
Free Propane Delivery For Homes & Businesses - Choose Reliable Service Today.

In the competitive landscape of Google PPC, Castrol entices with personalized oil recommendations, while Ferguson and Grainger emphasize convenience and expertise in energy-efficient water heaters and safety supplies. Lowe’s and Petro captivate with significant savings and reliable propane services, respectively.

Frequently Asked Questions

Why is the US Energy, Utilities & Waste Oil and Gas November 2025 Report useful and how should I use it?

Why is the US Energy, Utilities & Waste Oil and Gas November 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Energy, Utilities & Waste Oil and Gas November 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Energy, Utilities & Waste Oil and Gas November 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Energy, Utilities & Waste Oil and Gas November 2025 Report?

The US Energy, Utilities & Waste Oil and Gas November 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Energy, Utilities & Waste Oil and Gas November 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Energy, Utilities & Waste Oil and Gas November 2025 Report for?

The US Energy, Utilities & Waste Oil and Gas November 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance.

Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis November 2025

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Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Frequently Asked Questions

Why is the US Energy, Utilities & Waste Oil and Gas November 2025 Report useful and how should I use it?

Why is the US Energy, Utilities & Waste Oil and Gas November 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Energy, Utilities & Waste Oil and Gas November 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Energy, Utilities & Waste Oil and Gas November 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

Related reports

UK Oil and Gas

AUS Oil and Gas

the7stars achieves Google Ads PPC campaign optimization with Adthena