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US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
bp.com 36.39
exxon.com 26.5
exxonmobil.com 12.54
sunocolp.com 3.16
suburbanpropane.com 2.03
citgofleetcard.com 1.95
bluerhino.com 1.63
flamekingproducts.com 1.24
lowes.com 1.23
exxonmobilfleetcards.com 1.21
others 12.12

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BP.com leads with 36.39% click share, followed by Exxon.com at 26.5%. ExxonMobil.com holds 12.54%, while ‘others’ collectively capture 12.12%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date citgofleetcard.com petro.com uline.com suburbanpropane.com amerigas.com exxon.com bluerhino.com exxonmobilfleetcards.com bp.com exxonmobil.com
2025/05/01 10.19% 5.19% 4.25% 0% 1.56% 0.05% 8.64% 0% 47.12% 0%
2025/05/02 1.96% 6.42% 2.32% 6.19% 1.31% 0.03% 4.55% 0.01% 57.91% 0%
2025/05/03 3.14% 0.53% 0.81% 1.05% 0.92% 2% 2.29% 0.01% 36.44% 46.77%
2025/05/04 2.68% 1.17% 1.01% 1.13% 0.06% 0.84% 2.05% 0.19% 50.5% 34.87%
2025/05/05 6.92% 2.18% 1.54% 0.97% 2.14% 2.43% 1.41% 0.27% 62.89% 2.48%
2025/05/06 7.91% 0.91% 2.85% 2.27% 2.64% 0.03% 10.46% 0.03% 49.16% 3.33%
2025/05/07 1.62% 1.03% 2.43% 2.35% 1.08% 0.05% 0.04% 0.02% 49.02% 20.94%
2025/05/08 3.53% 2.05% 1.98% 2.23% 2.29% 7.21% 0% 0.02% 26.71% 37.22%
2025/05/09 7.91% 2.01% 1.82% 1.44% 0.53% 5.03% 1.88% 0.02% 45.03% 17.82%
2025/05/10 5.85% 1.65% 1.11% 0.71% 0.27% 1.49% 0.05% 0.23% 46.64% 34.51%
2025/05/11 0.02% 0.46% 0.96% 3.41% 2.98% 6.09% 0.18% 0.01% 30.88% 47.49%
2025/05/12 1.82% 3.78% 2.32% 0.05% 0.92% 7.67% 0.05% 20.23% 41.15% 2.73%
2025/05/13 0.01% 2.14% 1.05% 0.27% 1.45% 5.72% 0.14% 0.07% 26.76% 50.1%
2025/05/14 1.81% 4.17% 2.48% 0.5% 1.08% 5.09% 2.28% 0.04% 41.03% 23.52%
2025/05/15 3.03% 4.41% 3.92% 0.08% 2.35% 4.91% 2.46% 0.03% 56.39% 4.95%
2025/05/16 5.16% 5.33% 2.62% 1.02% 1.3% 4.66% 0.05% 0.02% 44.13% 0%
2025/05/17 4.33% 5.34% 3.81% 0.08% 5.16% 14.59% 10.32% 0.92% 0% 0%
2025/05/18 16.99% 2.51% 3.88% 0.84% 5.71% 0.31% 5.35% 1.01% 0% 0%
2025/05/19 15.03% 5.97% 3.78% 9.16% 4.7% 15.63% 0.18% 0.81% 0% 0.04%
2025/05/20 11.28% 0% 5.71% 1.19% 4.67% 35.29% 0% 1.96% 0% 0%
2025/05/21 4.91% 19.06% 5.75% 5.78% 4.62% 6.85% 11.62% 0.05% 0% 0%
2025/05/22 3.21% 1.81% 3.08% 2.47% 4.89% 20.56% 0.15% 17.56% 0% 0%
2025/05/23 2.8% 1.14% 4.17% 1.54% 1.67% 12.04% 0% 54.61% 0% 0%
2025/05/24 8.42% 16.91% 5.94% 7.8% 6.27% 11.79% 0% 0.08% 0% 0%
2025/05/25 0.04% 11.57% 9.27% 13.03% 0% 15.78% 0% 0% 0% 0%
2025/05/26 7.05% 0.91% 3.59% 7.7% 4.62% 24.73% 0.07% 30.3% 0% 0%
2025/05/27 8.84% 3.64% 6.86% 4.34% 0% 33.5% 6.23% 1.17% 0% 0%
2025/05/28 21.88% 0.35% 4.67% 0.98% 7.36% 14.5% 10.81% 0% 0% 0.06%
2025/05/29 31.74% 1.06% 5.18% 1.58% 3.07% 10.35% 0.24% 0.01% 0% 0.07%
2025/05/30 9.58% 7.97% 2.4% 4.1% 4.06% 30.83% 3.63% 0.01% 0% 0%
2025/05/31 29.95% 10.53% 3.38% 3.17% 2.82% 1.84% 0.98% 0.01% 0% 0%

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In May 2025, BP’s PPC spend fluctuated, peaking at 62.89 on May 5. Citgo Fleet Card saw a late surge, ending at 29.95. ExxonMobil Fleet Cards spiked on May 23 with 54.61. The month concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 75
2025/05/02 92
2025/05/03 78
2025/05/04 86
2025/05/05 93
2025/05/06 88
2025/05/07 99
2025/05/08 91
2025/05/09 91
2025/05/10 83
2025/05/11 79
2025/05/12 89
2025/05/13 98
2025/05/14 91
2025/05/15 98
2025/05/16 91
2025/05/17 79
2025/05/18 87
2025/05/19 91
2025/05/20 83
2025/05/21 81
2025/05/22 89
2025/05/23 84
2025/05/24 75
2025/05/25 70
2025/05/26 88
2025/05/27 81
2025/05/28 83
2025/05/29 77
2025/05/30 88
2025/05/31 72

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May began with 75 advertisers, peaking at 99 on the 7th. Fluctuations followed, with a notable dip to 70 on the 25th. The month concluded with 72 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
exxon.com 43.02%
sunocolp.com 2.93%
exxonmobilfleetcards.com 2.8%
suburbanpropane.com 2.75%
citgofleetcard.com 2.21%
georgiagas.com -0.1%
ortegaspropaneservices.com -0.1%
phillips66gas.com -0.13%
exxonmobil.com -17.05%
bp.com -48.74%

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BP.com saw a significant drop of 48.74%, while Exxon.com surged by 43.02%. Suburbanpropane.com and Sunocolp.com also experienced positive growth, increasing by 2.75% and 2.93%, respectively.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date citgofleetcard.com flamekingproducts.com lowes.com uline.com bluerhino.com exxon.com exxonmobilfleetcards.com bp.com sunocolp.com exxonmobil.com
2025/05/01 6.14% 6.25% 3.57% 3.56% 9.2% 0.04% 0% 45.78% 0.18% 0%
2025/05/02 1.99% 2.38% 1.72% 2.3% 6.15% 0.04% 0% 39.38% 9.83% 0%
2025/05/03 2.74% 2.42% 1.72% 1.29% 4.1% 8.35% 0% 34.01% 0% 35.32%
2025/05/04 2.49% 1.76% 1.02% 1.71% 3.73% 0.23% 0.23% 49.47% 0% 30.97%
2025/05/05 6.52% 2.76% 1.58% 2.3% 2.53% 0.63% 0.3% 56.73% 0% 0.91%
2025/05/06 7.81% 4.32% 2.34% 2.92% 16.22% 0.05% 0.01% 38.86% 0% 0.96%
2025/05/07 2.15% 2.66% 1.79% 3.71% 0.11% 0.08% 0% 42.86% 0% 13.91%
2025/05/08 3.87% 1.9% 2.17% 2.22% 0% 23.54% 0% 19.28% 0.12% 23.89%
2025/05/09 7.42% 1.44% 2.51% 2.37% 2.78% 1.33% 0% 36.92% 0% 12.32%
2025/05/10 7.65% 1.02% 2.78% 1.55% 0.15% 0.69% 0.28% 45.64% 0% 28.77%
2025/05/11 0% 0.75% 0.66% 1.51% 0.29% 22.33% 0% 26.9% 0% 34.21%
2025/05/12 1.75% 1.33% 2.49% 2.52% 0.09% 21.42% 21.56% 26.04% 0% 0.64%
2025/05/13 0% 0.6% 1.33% 1.23% 0.21% 20.49% 0.09% 22.16% 0% 34.3%
2025/05/14 2.19% 4.55% 4.25% 3.13% 3.39% 14.4% 0.1% 32.71% 0% 14.95%
2025/05/15 2.23% 2.69% 2.08% 5.07% 3.87% 14.32% 0.06% 44.3% 0.27% 1.64%
2025/05/16 3.88% 2.44% 1.92% 2.57% 0.05% 12.15% 0.05% 28.89% 19.26% 0%
2025/05/17 4.29% 4.91% 5.98% 3.4% 13.05% 3.33% 0.79% 0% 21.54% 0%
2025/05/18 13.89% 3.95% 5.74% 4.04% 6.94% 0.33% 0.86% 0% 0% 0%
2025/05/19 12.03% 3.43% 3.32% 3.34% 0.16% 2.42% 0.56% 0% 15.14% 0.01%
2025/05/20 5.8% 3.07% 4.67% 3.78% 0% 54.12% 1.23% 0% 0% 0%
2025/05/21 5.7% 1.69% 5.66% 6.7% 17.37% 2.53% 0.1% 0% 0.34% 0%
2025/05/22 2.12% 2.67% 4.69% 1.73% 0.11% 39% 12.87% 0% 10.77% 0%
2025/05/23 2.22% 2.08% 3.28% 3.55% 0% 27.32% 40.48% 0% 0% 0%
2025/05/24 4.03% 3.76% 5.32% 4.83% 0% 25.1% 0.11% 0% 20.03% 0%
2025/05/25 0% 9.21% 8.25% 7.17% 0% 31.01% 0% 0% 0% 0%
2025/05/26 4.06% 3.02% 3.36% 2.63% 0.05% 38.16% 25.06% 0% 0% 0%
2025/05/27 3.84% 9.02% 7.56% 4.89% 5.76% 48.17% 0.71% 0% 0% 0%
2025/05/28 15.23% 3.32% 6.55% 3.92% 11.52% 23.88% 0% 0% 0% 0.05%
2025/05/29 29.58% 8.69% 7.72% 5.84% 0.32% 2.18% 0% 0% 0% 0.07%
2025/05/30 4.46% 1.54% 1.63% 1.77% 3.34% 55.35% 0% 0% 0% 0%
2025/05/31 25.94% 7.38% 6.5% 3.64% 1.57% 1.22% 0% 0% 0% 0%

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In May 2025, BP.com led with fluctuating impressions, peaking at 56.73% on May 5. Citgofleetcard.com saw a late surge, ending at 25.94%. Sunocolp.com and Flamekingproducts.com had modest shares, while Exxon.com spiked on May 30 with 55.35%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Buy Online, Pickup In-Store | 40 & 50 Gal. Water Heaters https://www.ferguson.com › water-heaters › tankless

    Water Heaters From Top Energy Efficient Brands. Shop Ferguson And Pickup Near You Today!

  2. 2
    Leak Detectors and Gas Monitors - Grainger Industrial Supply https://www.grainger.com

    Shop Safety Supplies & More on the Official Grainger® Site. Get the Job Done. Access To...

  3. 3
    Jiffy Lube® - 15 Minute Oil Change Service https://promotions.jiffylube.com

    15 Minute Oil Change Service at Jiffy Lube®. Save On Oil Changes & More. Get Your Coupon! Your...

  4. 4
    100 Lb Propane Tank | Up To 30% Off Grills https://www.lowes.com › seasonal

    Buy 100 Lb Propane Tank Online & Pickup Today Or Get Free Delivery On Orders above $45

  5. 5
    Oil Transfer Pumps | In Stock – Ships Today https://www.uline.com › drum-pumps

    Manual and electric drum pumps and faucets available in stainless steel, steel & plastic. Dispense liquids from drums without spilling a drop.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five advertisers stand out with compelling narratives. Ferguson.com entices with energy-efficient water heaters, emphasizing convenience with online purchase and in-store pickup. Grainger.com focuses on safety, offering essential leak detectors and gas monitors. Jiffy Lube® promises quick, affordable oil changes, enhancing customer savings. Lowe’s promotes propane tanks with attractive discounts and flexible delivery options. Uline.com highlights efficient oil transfer pumps, ensuring spill-free liquid dispensing. Each ad uniquely addresses customer needs, blending convenience, safety, and savings.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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