Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 46.1023463031 |
| 53.8976536969 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 46 |
| 54 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| culligan.com | 10.52 |
| water.com | 8.66 |
| eskiin.com | 6.32 |
| waterdropfilter.com | 5.15 |
| leafhomewatersolutions.com | 4.68 |
| mytapscore.com | 4.42 |
| aquasana.com | 3.79 |
| lowes.com | 3.47 |
| cloudwaterfilters.com | 3.34 |
| kindwater.com | 3.3 |
| others | 46.35 |
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Culligan.com leads with a 10.52% click share, followed by water.com at 8.66%. Others dominate with 46.35%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | culligan.com | aquasana.com | waterdropfilter.com | lifesourcewater.com | leafhomewatersolutions.com | kindwater.com | mytapscore.com | cloudwaterfilters.com | eskiin.com | water.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 15.55% | 1.82% | 3.92% | 5.96% | 14.72% | 2.33% | 4.76% | 5.27% | 2.03% | 1.53% |
| 2026/01/02 | 13.75% | 2.75% | 6.18% | 3.31% | 7.22% | 4.34% | 4.8% | 4.68% | 3.3% | 0.63% |
| 2026/01/03 | 13.93% | 2.22% | 6.42% | 3.79% | 8.57% | 2.69% | 5.95% | 5.45% | 3.51% | 1.47% |
| 2026/01/04 | 15.93% | 2.13% | 2.44% | 3.09% | 8.85% | 3.81% | 6.53% | 3.38% | 4.68% | 1.51% |
| 2026/01/05 | 11.67% | 3.98% | 6.76% | 2.89% | 6.89% | 3.29% | 4.82% | 5.67% | 4.56% | 3.11% |
| 2026/01/06 | 12.5% | 2.35% | 1.11% | 3.55% | 10.26% | 4.07% | 4.46% | 5.15% | 5.1% | 2.13% |
| 2026/01/07 | 16.89% | 1.17% | 3.7% | 3.24% | 5.56% | 6.43% | 4.3% | 6% | 4.68% | 4.25% |
| 2026/01/08 | 13.81% | 2.52% | 2.66% | 2.89% | 10.5% | 2.12% | 6.85% | 3.87% | 2.55% | 6.75% |
| 2026/01/09 | 13.04% | 2.84% | 11.41% | 1.68% | 7.92% | 2.17% | 4.63% | 5.82% | 4.87% | 3.68% |
| 2026/01/10 | 7.78% | 4.11% | 7.04% | 3.24% | 5.87% | 8.5% | 3.74% | 6.55% | 4.22% | 3.26% |
| 2026/01/11 | 13.4% | 2.15% | 1.67% | 3.07% | 10.52% | 9.17% | 5.58% | 4.13% | 3.51% | 4.08% |
| 2026/01/12 | 10.88% | 4.93% | 3.51% | 1.22% | 6.17% | 6.55% | 4.42% | 4.49% | 2.14% | 2.27% |
| 2026/01/13 | 11.4% | 3.53% | 3.23% | 2.68% | 6.51% | 3.9% | 4.55% | 3.53% | 4.9% | 4.99% |
| 2026/01/14 | 10.62% | 2.01% | 2.12% | 2.12% | 7.18% | 4.41% | 5.11% | 5.51% | 2.03% | 4.44% |
| 2026/01/15 | 9.68% | 4.17% | 1.74% | 1.74% | 3.7% | 7.12% | 3.74% | 3.28% | 2.78% | 4.54% |
| 2026/01/16 | 12.43% | 2.71% | 10.87% | 1.6% | 7.54% | 2.07% | 4.41% | 5.54% | 4.64% | 3.51% |
| 2026/01/17 | 11.33% | 2.08% | 1.59% | 3.33% | 7.33% | 2.86% | 7.57% | 3.48% | 3.59% | 7.67% |
| 2026/01/18 | 12.66% | 4.66% | 2.82% | 3.23% | 5.94% | 5.44% | 7.07% | 3.11% | 2.01% | 5.57% |
| 2026/01/19 | 9.32% | 1.59% | 12.82% | 1.76% | 4.64% | 3.57% | 4.04% | 5.25% | 3.78% | 4.07% |
| 2026/01/20 | 11.14% | 3.45% | 3.16% | 2.62% | 6.37% | 3.81% | 4.44% | 3.45% | 4.79% | 4.88% |
| 2026/01/21 | 10.73% | 2.6% | 4.8% | 2.66% | 5.1% | 2.8% | 4.99% | 3.78% | 3.91% | 7.55% |
| 2026/01/22 | 12.57% | 7.83% | 1.79% | 3.53% | 6.88% | 2.72% | 5.1% | 3.2% | 4.85% | 5.84% |
| 2026/01/23 | 8.93% | 2.23% | 0.66% | 6.22% | 4.65% | 1.45% | 4.65% | 1.22% | 5.97% | 5.06% |
| 2026/01/24 | 8.85% | 4.59% | 2.17% | 3.99% | 8.57% | 2.51% | 4.96% | 2.92% | 4.59% | 6.43% |
| 2026/01/25 | 11.57% | 3.92% | 1.36% | 5.39% | 6.83% | 1.33% | 3.92% | 2.55% | 1.91% | 5.1% |
| 2026/01/26 | 12.1% | 2.91% | 0.85% | 3.18% | 5.06% | 2.09% | 5.66% | 3.05% | 4.24% | 5.4% |
| 2026/01/27 | 10.55% | 1.92% | 3.99% | 2.56% | 5.24% | 1.48% | 4.77% | 3.78% | 2% | 5.15% |
| 2026/01/28 | 11.36% | 2.12% | 1.79% | 2.22% | 4.53% | 3.23% | 9.6% | 2.46% | 3.59% | 5.71% |
| 2026/01/29 | 9.87% | 4.17% | 3.38% | 3.99% | 9.17% | 2.37% | 5.72% | 3.71% | 4.21% | 6.17% |
| 2026/01/30 | 7.51% | 7.44% | 6.44% | 2.14% | 5.05% | 4.29% | 4.9% | 3.23% | 3.25% | 4.24% |
| 2026/01/31 | 9.97% | 9.29% | 8.04% | 7.7% | 5.31% | 4.46% | 4.4% | 3.81% | 3.8% | 3.38% |
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Culligan.com started January strong, peaking at 16.89% on the 7th, but ended at 9.97%. Aquasana.com saw a steady rise, closing at 9.29%. Waterdropfilter.com fluctuated, finishing at 8.04%. Lifesourcewater.com ended with a notable 7.7%. Leafhomewatersolutions.com maintained stability, closing at 5.31%. Kindwater.com and Mytapscore.com showed consistent performance, ending at 4.46% and 4.4%, respectively. Cloudwaterfilters.com and Eskiin.com had minor fluctuations, closing at 3.81% and 3.8%. Water.com showed a gradual increase, finishing at 3.38%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 342 |
| 2026/01/02 | 352 |
| 2026/01/03 | 331 |
| 2026/01/04 | 322 |
| 2026/01/05 | 355 |
| 2026/01/06 | 355 |
| 2026/01/07 | 309 |
| 2026/01/08 | 268 |
| 2026/01/09 | 307 |
| 2026/01/10 | 331 |
| 2026/01/11 | 293 |
| 2026/01/12 | 346 |
| 2026/01/13 | 320 |
| 2026/01/14 | 320 |
| 2026/01/15 | 310 |
| 2026/01/16 | 307 |
| 2026/01/17 | 300 |
| 2026/01/18 | 313 |
| 2026/01/19 | 336 |
| 2026/01/20 | 320 |
| 2026/01/21 | 316 |
| 2026/01/22 | 295 |
| 2026/01/23 | 316 |
| 2026/01/24 | 295 |
| 2026/01/25 | 304 |
| 2026/01/26 | 333 |
| 2026/01/27 | 343 |
| 2026/01/28 | 319 |
| 2026/01/29 | 324 |
| 2026/01/30 | 326 |
| 2026/01/31 | 278 |
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January saw fluctuating advertiser numbers, peaking at 355 on the 5th and 6th. A decline followed, ending the month at 278.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Water.com surged with a 3.34% click share increase, while Kindwater.com faced a 1.85% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | waterdropfilter.com | culligan.com | aquasana.com | eskiin.com | mytapscore.com | lowes.com | cloudwaterfilters.com | leafhomewatersolutions.com | water.com | kindwater.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 3.39% | 11.15% | 1.65% | 2.7% | 4.51% | 3.58% | 5.04% | 12.49% | 1.5% | 1.84% |
| 2026/01/02 | 5.51% | 10.48% | 2.05% | 4.82% | 4.89% | 3.7% | 4.9% | 6.13% | 0.68% | 2.91% |
| 2026/01/03 | 6.19% | 10.09% | 2.36% | 4.82% | 6.15% | 4.31% | 6.06% | 7.03% | 1.51% | 2.21% |
| 2026/01/04 | 2.42% | 11.42% | 1.73% | 6.7% | 7.65% | 4.47% | 3.8% | 7.82% | 1.39% | 2.65% |
| 2026/01/05 | 5.88% | 8.51% | 2.98% | 6.31% | 4.65% | 2.76% | 6.02% | 5.87% | 2.53% | 2.13% |
| 2026/01/06 | 1.24% | 9.29% | 2.04% | 7.66% | 5.06% | 2.34% | 5.9% | 8.96% | 1.92% | 3.04% |
| 2026/01/07 | 3.29% | 12.82% | 1.18% | 5.91% | 3.87% | 2.53% | 4.99% | 4.34% | 3.56% | 3.2% |
| 2026/01/08 | 2.8% | 10.62% | 1.47% | 3.03% | 7.03% | 0.81% | 4.82% | 8.49% | 6.6% | 1.41% |
| 2026/01/09 | 9.86% | 10.43% | 3.16% | 6.51% | 4.65% | 0.2% | 6.37% | 6.57% | 3.26% | 1.9% |
| 2026/01/10 | 7.36% | 4.93% | 3.9% | 5.69% | 3.46% | 1.95% | 6.57% | 4.94% | 2.82% | 7.42% |
| 2026/01/11 | 2% | 10.09% | 2.1% | 4.94% | 6.7% | 2.3% | 4.73% | 9.24% | 4.22% | 8.08% |
| 2026/01/12 | 4.12% | 7.79% | 4% | 3.01% | 4.71% | 1.27% | 4.58% | 4.92% | 1.89% | 5.22% |
| 2026/01/13 | 3.53% | 8.46% | 2.42% | 7.26% | 4.56% | 1.77% | 3.83% | 5.43% | 4.25% | 3.85% |
| 2026/01/14 | 1.89% | 8.42% | 1.88% | 2.87% | 4.99% | 1.43% | 5.86% | 6.2% | 4.09% | 4.11% |
| 2026/01/15 | 2.1% | 7.23% | 2.8% | 3.82% | 3.65% | 1.6% | 3.87% | 3.59% | 4.25% | 6.93% |
| 2026/01/16 | 9.86% | 10.43% | 3.16% | 6.51% | 4.65% | 0.2% | 6.37% | 6.57% | 3.26% | 1.9% |
| 2026/01/17 | 1.76% | 8.94% | 1.74% | 4.83% | 7.44% | 1.52% | 4.09% | 6.6% | 7.81% | 2.25% |
| 2026/01/18 | 3.08% | 9.81% | 3.1% | 2.83% | 7.12% | 3.62% | 3.52% | 5.7% | 5.25% | 5.05% |
| 2026/01/19 | 10.11% | 6.24% | 1.29% | 5.31% | 3.74% | 2.62% | 5.22% | 3.95% | 3.43% | 2.37% |
| 2026/01/20 | 3.53% | 8.46% | 2.42% | 7.26% | 4.56% | 1.77% | 3.83% | 5.43% | 4.25% | 3.85% |
| 2026/01/21 | 4.37% | 8.05% | 3.27% | 5.5% | 4.59% | 3.22% | 3.72% | 3.55% | 7.28% | 2.1% |
| 2026/01/22 | 2.07% | 8.75% | 5.72% | 7.27% | 5.07% | 3.51% | 3.2% | 5.8% | 5.72% | 1.54% |
| 2026/01/23 | 0.65% | 6.18% | 2.14% | 8.36% | 4.49% | 4.28% | 1.44% | 3.68% | 5.12% | 1.17% |
| 2026/01/24 | 1.74% | 6.92% | 4.35% | 6.39% | 5% | 5.8% | 2.96% | 6.85% | 6.32% | 2.51% |
| 2026/01/25 | 1.42% | 8.59% | 2.96% | 2.86% | 4.14% | 5.77% | 3.31% | 5.79% | 4.59% | 1.27% |
| 2026/01/26 | 0.84% | 7.85% | 2.61% | 5.9% | 5.92% | 3.73% | 2.65% | 3.8% | 4.82% | 1.49% |
| 2026/01/27 | 3.56% | 7.65% | 1.67% | 2.8% | 4.98% | 4.79% | 4.17% | 4.15% | 4.66% | 2.18% |
| 2026/01/28 | 1.67% | 7.78% | 2.18% | 4.74% | 9.93% | 4.71% | 2.47% | 3.18% | 5.5% | 2.68% |
| 2026/01/29 | 3.2% | 6.34% | 3.78% | 5.49% | 5.04% | 5.7% | 4.11% | 6.45% | 5.54% | 1.75% |
| 2026/01/30 | 7.66% | 5.89% | 5.57% | 4.94% | 5% | 7.31% | 3.75% | 4.12% | 3.82% | 3.12% |
| 2026/01/31 | 9.13% | 8.19% | 7.18% | 5.45% | 4.82% | 4.3% | 4.29% | 4.23% | 3.98% | 2.92% |
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Culligan.com led January 2026 with consistent dominance, peaking at 12.82% on the 7th. Waterdropfilter.com saw fluctuations, ending strong at 9.13%. Leafhomewatersolutions.com started high, then stabilized. Kindwater.com surged mid-month, while others showed varied trends.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Reverse Osmosis is a process that pushes contaminated water through a semi-permeable membrane, which can remove up to 99.99% of specific contaminants
Get pure alkaline water on tap with Cloud RO. The best NSF certified filter on the market. Looking for an RO filter? Cloud is NSF certified to remove up to 99% of...
Free In-Home Or Virtual Water Consultations. Call Or Schedule Online To Get Started Today!
Award-winning water testing kit laboratory with clear, unbiased and actionable results. #1 EPA certified testing service for 4K+ contaminants by Wirecutter and Bob Vila. Unbiased Filtration Help. Free Local Risks Check. Water Quality Analysis.
ULINE - Over 43,000 Products. Huge Catalog! Same Day Shipping. Depend on Uline – your #1 source of retail store operations and packaging supplies.
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In the competitive world of water utilities, advertisers like Aquasana and Cloud Water Filters emphasize purity and safety, highlighting their reverse osmosis technology’s ability to remove up to 99% of contaminants. Culligan and MyTapScore focus on consumer reassurance with free tests and certified analysis, while Uline offers reliability in supply with their extensive catalog and same-day shipping.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Energy, Utilities & Waste Water Utilities January 2026 Report
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