US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 63.1807654954
36.8192345046
63%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 4%
Navigational 3%
Seasonal 0%
Local 7%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
culligan.com 8.58
aquasana.com 8.48
waterdropfilter.com 7.3
kindwater.com 5.58
mytapscore.com 5.42
water.com 5.36
lowes.com 3.97
rpswaterpumps.com 3.8
uswatersystems.com 3.24
springwellwater.com 2.73
others 45.54
  • culligan.com - 8.58%
  • aquasana.com - 8.48%
  • waterdropfilter.com - 7.3%
  • kindwater.com - 5.58%
  • mytapscore.com - 5.42%
  • water.com - 5.36%
  • lowes.com - 3.97%
  • rpswaterpumps.com - 3.8%
  • uswatersystems.com - 3.24%
  • springwellwater.com - 2.73%
  • others - 45.54%

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In the water utilities PPC landscape, Culligan leads with 8.58% click share, closely followed by Aquasana at 8.48%. Others dominate with 45.54%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date waterdropfilter.com kindwater.com aquasana.com culligan.com springwellwater.com leafhomewatersolutions.com mytapscore.com uswatersystems.com reverseosmosis.com water.com
2026/10/01 4.69% 9.79% 10.2% 6.05% 2.95% 1.87% 9.38% 4.36% 0.24% 5.22%
2026/10/02 3.44% 10.77% 12.07% 4.83% 3.34% 1.22% 10.55% 5.32% 2.46% 3.24%
2026/10/03 1.41% 9.5% 11.12% 5.24% 4.53% 0.8% 9.33% 4.37% 4.57% 4.8%
2026/10/04 2.22% 9.47% 8.48% 8.14% 4.43% 2.76% 7.71% 4.29% 0.62% 4.36%
2026/10/05 2.55% 6.89% 12.17% 5.98% 3.57% 1.1% 4.96% 5.1% 9.22% 2.6%
2026/10/06 4.14% 12.99% 14% 7.13% 2% 1.67% 9.94% 5.32% 1.84% 2.45%
2026/10/07 5.25% 9.45% 9.89% 5.28% 1.95% 1.57% 8.45% 6.69% 4.14% 2.7%
2026/10/08 4.72% 8.41% 9.44% 5.27% 3.39% 0.77% 8.96% 6.47% 5.59% 3.34%
2026/10/09 6.46% 9.41% 10.76% 5.34% 2.6% 1.46% 7.11% 7.78% 6.23% 2.59%
2026/10/10 5.74% 9.18% 9.68% 4.66% 4.54% 0.92% 8.39% 8.35% 1.5% 2.57%
2026/10/11 3.93% 8.27% 5.95% 5.98% 3.94% 0.39% 8.23% 7.23% 2.84% 2.51%
2026/10/12 2.62% 9.04% 6.22% 6.84% 2.96% 1.52% 9.9% 8.06% 2.64% 3.01%
2026/10/13 3.56% 7.66% 7.43% 9.98% 3.72% 3.82% 7.44% 6.12% 6.14% 2.17%
2026/10/14 5.1% 7.37% 6.75% 12.88% 3.18% 2.92% 6.77% 5.58% 0.59% 3.63%
2026/10/15 3.46% 9.45% 5.9% 9.55% 3.26% 2.13% 5.04% 5.51% 3.06% 4.57%
2026/10/16 5.69% 9.96% 9.01% 8.97% 4.95% 1.33% 7.67% 4.7% 5% 3.34%
2026/10/17 7.1% 8.38% 6.7% 9.61% 3.75% 1.32% 6.95% 4.36% 1.68% 4.2%
2026/10/18 5.97% 5.15% 6.89% 9.09% 3.41% 1.13% 7.89% 4.1% 3.85% 2.8%
2026/10/19 8.56% 7.53% 8.26% 8.9% 1.67% 1.33% 5.8% 2.08% 3.97% 2.78%
2026/10/20 6.78% 7.38% 7.68% 8.69% 1.98% 1.78% 5.67% 3.56% 5.21% 2.71%
2026/10/21 10.12% 5.27% 5.09% 9.69% 3.11% 2.93% 5.28% 2.28% 3.41% 5.35%
2026/10/22 7.46% 5.34% 6.49% 5.98% 4.73% 1.22% 6.98% 1.88% 9.9% 3.99%
2026/10/23 5.19% 6.46% 12.71% 7.92% 5.6% 1.03% 6.86% 1.95% 6.42% 3.45%
2026/10/24 6.98% 6.29% 8.6% 10.88% 3.79% 4.53% 4.96% 2.15% 2.99% 2.8%
2026/10/25 7.09% 4.26% 8.27% 10.78% 3.5% 5.19% 5.94% 2% 3.59% 3.37%
2026/10/26 7.94% 6.88% 7.12% 10.87% 4.02% 5.11% 4.7% 2.67% 3.13% 3.48%
2026/10/27 7.22% 6.41% 6.84% 10.14% 5.38% 4.7% 6.03% 2.06% 3.86% 3.22%
2026/10/28 8.48% 6.04% 5.06% 10.59% 4.63% 5.07% 5.7% 1.68% 5.2% 4.32%
2026/10/29 11.8% 6.06% 6.13% 11.45% 2.66% 5.33% 5.28% 1.17% 2.46% 2.5%
2026/10/30 13.17% 5.96% 5.88% 9.68% 3.62% 3.59% 4.63% 2.2% 1.68% 1.43%
2026/10/31 13.22% 9.38% 8.01% 7.67% 6.39% 6.29% 3.9% 1.77% 0.97% 0.95%
  • waterdropfilter.com
  • kindwater.com
  • aquasana.com
  • culligan.com
  • springwellwater.com
  • leafhomewatersolutions.com
  • mytapscore.com
  • uswatersystems.com
  • reverseosmosis.com
  • water.com

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In October 2026, waterdropfilter.com saw a steady rise in PPC spend share, peaking at 13.22% on the 31st. Meanwhile, kindwater.com experienced fluctuations, ending at 9.38%. aquasana.com maintained a strong presence, closing at 8.01%. culligan.com showed consistent growth, finishing at 7.67%. springwellwater.com had a notable increase, reaching 6.39% by month’s end. leafhomewatersolutions.com saw a late surge, ending at 6.29%. mytapscore.com fluctuated, closing at 3.9%. uswatersystems.com declined, finishing at 1.77%. reverseosmosis.com had a varied month, ending at 0.97%. water.com experienced a decline, closing at 0.95%.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 250
2026/10/02 262
2026/10/03 242
2026/10/04 243
2026/10/05 273
2026/10/06 272
2026/10/07 291
2026/10/08 310
2026/10/09 287
2026/10/10 267
2026/10/11 254
2026/10/12 278
2026/10/13 315
2026/10/14 349
2026/10/15 319
2026/10/16 310
2026/10/17 311
2026/10/18 316
2026/10/19 326
2026/10/20 318
2026/10/21 310
2026/10/22 307
2026/10/23 300
2026/10/24 333
2026/10/25 341
2026/10/26 388
2026/10/27 352
2026/10/28 375
2026/10/29 376
2026/10/30 376
2026/10/31 328

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October saw a dynamic rise in distinct advertisers, starting at 250 and peaking at 388. The month concluded with a robust 328, showcasing significant growth.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
waterdropfilter.com 3.42%
leafhomewatersolutions.com 1.53%
culligan.com 1.25%
hydroviv.com 1.11%
cloudwaterfilters.com 0.79%
ntotank.com -1.11%
mytapscore.com -1.45%
aquasana.com -1.6%
kindwater.com -1.62%
uswatersystems.com -3.16%

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In the past month, waterdropfilter.com surged with a 3.42% click share increase, while uswatersystems.com faced a 3.16% decline. Leafhomewatersolutions.com, culligan.com, and hydroviv.com also saw positive growth, contrasting with declines for kindwater.com, aquasana.com, mytapscore.com, and ntotank.com.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date waterdropfilter.com aquasana.com kindwater.com culligan.com lowes.com hydroviv.com mytapscore.com cloudwaterfilters.com uswatersystems.com grainger.com
2026/10/01 4.86% 9.37% 7.56% 3.71% 4.91% 1.29% 6.66% 1.42% 3.27% 2.13%
2026/10/02 3.97% 10.38% 8.87% 3.34% 5.59% 1.29% 7.28% 2.45% 4.35% 3.49%
2026/10/03 1.74% 9.77% 7.53% 2.94% 3.68% 2.26% 6.95% 2.5% 4.04% 1.87%
2026/10/04 2.72% 7.15% 7.44% 4.93% 4.55% 1.13% 6.11% 2.03% 3.77% 2.54%
2026/10/05 3.05% 10.95% 6.04% 3.69% 4.57% 1.15% 3.8% 1.78% 5.14% 2.69%
2026/10/06 4.6% 10.9% 10.51% 4.27% 4.89% 1.49% 7.07% 2.15% 4.51% 2.53%
2026/10/07 6.78% 8.89% 8.69% 3.23% 5.61% 1.8% 6% 2% 5.52% 3.3%
2026/10/08 5.41% 8.74% 7.49% 3.53% 5.44% 1.77% 6.48% 1.81% 5.55% 3.16%
2026/10/09 7.61% 9.12% 7.22% 3.82% 3.48% 2.94% 5.51% 2.6% 6.15% 2.57%
2026/10/10 5.98% 7.84% 6.4% 2.72% 6.25% 2.1% 6% 2.04% 6% 1.73%
2026/10/11 4.08% 5.95% 6.26% 3.52% 6.09% 2.61% 5.71% 3.04% 6.36% 1.13%
2026/10/12 2.87% 5.98% 6.59% 4.67% 4.23% 1.89% 7.32% 1.99% 7.08% 3.5%
2026/10/13 4.15% 6.83% 5.8% 6.85% 3.85% 2.43% 5.36% 2.14% 5.1% 2.45%
2026/10/14 5.31% 5.98% 5.23% 8.82% 3.65% 2.62% 5.1% 2.22% 4.72% 5.41%
2026/10/15 3.8% 5.19% 6.7% 6.59% 3.83% 2.42% 4.17% 1.71% 4.42% 3%
2026/10/16 6.57% 7.87% 6.89% 5.56% 3.42% 2.24% 5.67% 1.3% 4.16% 4.21%
2026/10/17 7.37% 5.8% 5.52% 5.3% 2.91% 2.79% 4.47% 2.78% 3.9% 2.81%
2026/10/18 6.3% 5.66% 3.7% 5.42% 4.17% 3.15% 5.38% 2.87% 3.64% 2.83%
2026/10/19 9% 6.52% 6.02% 5.88% 2.01% 4.61% 4.08% 3.42% 1.89% 2.99%
2026/10/20 7.56% 6.01% 5.29% 5.31% 3.34% 3.91% 4.24% 3.72% 2.59% 3.59%
2026/10/21 10.58% 4.01% 3.48% 5.85% 2.77% 4.43% 3.71% 5.91% 1.86% 4.1%
2026/10/22 8.38% 5.49% 3.91% 3.95% 3.32% 3.54% 5.5% 4.57% 1.71% 4.54%
2026/10/23 5.92% 9.44% 5.16% 5.4% 3.94% 3.49% 4.82% 3.72% 1.72% 4.14%
2026/10/24 7.29% 8.76% 4.81% 7.29% 2.87% 3.92% 3.45% 3.9% 1.83% 1.67%
2026/10/25 7.52% 8.09% 3.62% 7.12% 2.76% 3.89% 4.37% 3.78% 1.75% 1.43%
2026/10/26 9.26% 6.29% 5.11% 6.98% 3.59% 3.41% 3.22% 3.6% 2.15% 3.63%
2026/10/27 7.84% 5.9% 4.9% 7.11% 2.95% 3.37% 3.88% 3.65% 1.61% 4.04%
2026/10/28 9.09% 5.04% 4.23% 6.83% 2.84% 3.27% 4.23% 3.14% 1.39% 3.47%
2026/10/29 13.77% 6.01% 4.47% 7.42% 2.98% 4.02% 3.54% 2.81% 1.04% 2.61%
2026/10/30 13.82% 5.59% 4.55% 6.71% 4.37% 3.86% 3.13% 1.91% 2.01% 2.46%
2026/10/31 15.6% 7.07% 6.92% 5.76% 5.31% 3.55% 3.05% 1.6% 1.38% 0.4%
  • waterdropfilter.com
  • aquasana.com
  • kindwater.com
  • culligan.com
  • lowes.com
  • hydroviv.com
  • mytapscore.com
  • cloudwaterfilters.com
  • uswatersystems.com
  • grainger.com

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Waterdropfilter.com surged from 4.86% to 15.60% by October’s end. Aquasana.com started strong but dipped, finishing at 7.07%. Kindwater.com fluctuated, ending at 6.92%. Culligan.com rose steadily, closing at 5.76%. Lowes.com saw a late rise, ending at 5.31%. Hydroviv.com peaked mid-month, finishing at 3.55%. Mytapscore.com declined, ending at 3.05%. Cloudwaterfilters.com dropped to 1.60%. Uswatersystems.com fell, closing at 1.38%. Grainger.com fluctuated, ending at 0.40%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    Culligan® Reverse Osmosis https://www.culligan.com

    Taste The Difference — Experience The Reverse Osmosis Difference. Contact Culligan® For Your Home Today. Culligan®...

  2. 2
    Best Whole House Water Filter - 10% Off All Systems https://www.kindwater.com › water › filtration

    Premium Whole House Water Filter System. Easy Install, 1-5 Bathroom Capacity.

  3. 3
    What is Reverse Osmosis Water Filtration, Anyway https://www.livesans.com

    How does reverse osmosis water filtration purify your tap water? Click here to learn more from Sans.

  4. 4
    Water Test Kits By Certified Laboratories – Tap Score https://www.mytapscore.com

    Award-winning water testing kit laboratory with clear, unbiased and actionable...

  5. 5
    Best Whole House Water System https://www.springwellwater.com › wholehouse › filtration

    Salt Free Whole House Filters — Stop Guessing. Shop Now To Find The Perfect Water Filtration System For Your Home Today. Worried About Chlorine Or Lead? SpringWell Filters Remove It All. Trusted By Thousands.

Copyright © Adthena. All rights reserved.

Culligan® emphasizes the sensory experience of reverse osmosis, while Kindwater and SpringWell focus on comprehensive home filtration solutions. LiveSans educates on reverse osmosis, and Tap Score offers reliable water testing kits. Each ad highlights unique benefits, from taste to safety.

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