Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 37.5205283203 |
| 62.4794716797 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 49 |
| 51 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| waterdropfilter.com | 9.28 |
| aquasana.com | 8.42 |
| culligan.com | 7.8 |
| aquatruwater.com | 5.75 |
| leafhomewatersolutions.com | 5.11 |
| mytapscore.com | 4.65 |
| water.com | 4.42 |
| kindwater.com | 3.67 |
| cloudwaterfilters.com | 2.98 |
| hydroviv.com | 2.84 |
| others | 45.08 |
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In the water utilities PPC landscape, ‘others’ dominate with 45.08% click share, while ‘waterdropfilter.com’ leads individual advertisers at 9.28%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | leafhomewatersolutions.com | culligan.com | waterdropfilter.com | water.com | mytapscore.com | aquasana.com | aquatruwater.com | kindwater.com | cloudwaterfilters.com | reverseosmosis.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 5.31% | 9.47% | 5.97% | 3.79% | 5.27% | 6.52% | 4.1% | 8.85% | 6.46% | 4.93% |
| 2026/04/02 | 7% | 9.97% | 4.58% | 2.87% | 4.54% | 8.74% | 4.63% | 7.59% | 4.03% | 4.48% |
| 2026/04/03 | 8.2% | 10.14% | 3.89% | 3.36% | 3.37% | 5.19% | 4.71% | 6.39% | 5.1% | 4.43% |
| 2026/04/04 | 7.96% | 8.68% | 7.46% | 2.37% | 4.7% | 9.33% | 5.38% | 3.54% | 6.56% | 3.48% |
| 2026/04/05 | 9.86% | 11.42% | 3.74% | 2.53% | 5.33% | 6.48% | 1.84% | 4.97% | 3.93% | 7.2% |
| 2026/04/06 | 10.08% | 9.02% | 10.09% | 1.86% | 4.38% | 7.19% | 3.28% | 5.08% | 3.66% | 0.38% |
| 2026/04/07 | 12.4% | 9.11% | 6.57% | 1.58% | 4.98% | 6.44% | 3.18% | 6.82% | 2.46% | 1.13% |
| 2026/04/08 | 5.33% | 6.74% | 11.47% | 1.34% | 4.59% | 5.57% | 4.45% | 2.22% | 4.99% | 7.55% |
| 2026/04/09 | 9.83% | 9.39% | 2.51% | 3.49% | 4.96% | 5.96% | 3.04% | 3.93% | 2.25% | 10.35% |
| 2026/04/10 | 7.11% | 8.12% | 3.69% | 1.35% | 4.95% | 8.89% | 2.35% | 7.74% | 6.06% | 8.36% |
| 2026/04/11 | 6% | 8.59% | 9.61% | 2.43% | 3.36% | 5.87% | 6.5% | 3.87% | 3.84% | 9.74% |
| 2026/04/12 | 4.5% | 4.8% | 20.54% | 1.03% | 2.76% | 6.3% | 7.56% | 0.94% | 4.55% | 5.83% |
| 2026/04/13 | 5.08% | 5.45% | 8.37% | 1.59% | 3.18% | 7.07% | 5.43% | 1.6% | 4.49% | 3.83% |
| 2026/04/14 | 7.18% | 11.01% | 4.43% | 3.21% | 4.48% | 5.37% | 6.2% | 4.45% | 4.14% | 8.8% |
| 2026/04/15 | 5.47% | 5.11% | 8.73% | 1.9% | 5.75% | 9.24% | 3.81% | 8.22% | 2.94% | 0.17% |
| 2026/04/16 | 5.27% | 4.36% | 5.89% | 1.79% | 4.07% | 10.5% | 1.4% | 8.65% | 3.15% | 3.91% |
| 2026/04/17 | 6.63% | 4.77% | 8.94% | 2.38% | 2.7% | 8.62% | 2.48% | 10.95% | 3.47% | 2.47% |
| 2026/04/18 | 4.35% | 5.39% | 13.71% | 2.32% | 3.94% | 10.3% | 2.74% | 8.01% | 4.02% | 3.9% |
| 2026/04/19 | 9.91% | 9.79% | 11.72% | 2.84% | 11.93% | 3.96% | 7.93% | 0.83% | 3.37% | 0.07% |
| 2026/04/20 | 9.95% | 12.33% | 4.44% | 5.05% | 11.02% | 3.43% | 4.98% | 2.62% | 1.46% | 0.15% |
| 2026/04/21 | 11.38% | 9.45% | 4.54% | 3.91% | 8.23% | 3.86% | 2.47% | 1.56% | 1.19% | 0% |
| 2026/04/22 | 7.12% | 7.86% | 10.79% | 3.26% | 2.65% | 12.12% | 5.03% | 2.23% | 2.97% | 0.46% |
| 2026/04/23 | 7.06% | 7.87% | 7.27% | 2.98% | 4.76% | 11.18% | 5.24% | 5.76% | 3.64% | 0.45% |
| 2026/04/24 | 8.49% | 7.21% | 7.07% | 1.59% | 3.1% | 9.38% | 6.24% | 4.6% | 4.3% | 3.19% |
| 2026/04/25 | 6.51% | 9.11% | 9.49% | 2.31% | 4.46% | 9.97% | 8.52% | 5.81% | 4.53% | 0.22% |
| 2026/04/26 | 6.01% | 8.7% | 9.73% | 3.27% | 7.12% | 8.88% | 7.44% | 3.68% | 3.25% | 0.03% |
| 2026/04/27 | 8.91% | 8.01% | 6.7% | 2.77% | 5.31% | 5.82% | 8.69% | 2.65% | 3.42% | 2.79% |
| 2026/04/28 | 7.9% | 7.21% | 11.5% | 3.36% | 4.38% | 8.54% | 7.76% | 3.6% | 3.2% | 0.19% |
| 2026/04/29 | 8.27% | 6.52% | 14.45% | 3.81% | 5.31% | 2.83% | 9.97% | 2.01% | 6.4% | 0% |
| 2026/04/30 | 12.98% | 9.82% | 7.35% | 4.9% | 4.8% | 4.67% | 4.25% | 2.98% | 1.95% | 0.23% |
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Leafhomewatersolutions.com saw a fluctuating April, peaking at 12.98% on the 30th. Culligan.com maintained a steady presence, ending at 9.82%. Waterdropfilter.com experienced highs and lows, closing at 7.35%. Water.com had a modest rise, finishing at 4.9%. Mytapscore.com showed consistent activity, ending at 4.8%. Aquasana.com had a varied month, closing at 4.67%. Aquatruwater.com saw ups and downs, finishing at 4.25%. Kindwater.com had a mixed month, ending at 2.98%. Cloudwaterfilters.com fluctuated, closing at 1.95%. Reverseosmosis.com had a low-key month, ending at 0.23%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 282 |
| 2026/04/02 | 300 |
| 2026/04/03 | 305 |
| 2026/04/04 | 286 |
| 2026/04/05 | 291 |
| 2026/04/06 | 350 |
| 2026/04/07 | 321 |
| 2026/04/08 | 294 |
| 2026/04/09 | 288 |
| 2026/04/10 | 285 |
| 2026/04/11 | 267 |
| 2026/04/12 | 265 |
| 2026/04/13 | 323 |
| 2026/04/14 | 301 |
| 2026/04/15 | 314 |
| 2026/04/16 | 308 |
| 2026/04/17 | 285 |
| 2026/04/18 | 270 |
| 2026/04/19 | 260 |
| 2026/04/20 | 275 |
| 2026/04/21 | 260 |
| 2026/04/22 | 278 |
| 2026/04/23 | 268 |
| 2026/04/24 | 286 |
| 2026/04/25 | 249 |
| 2026/04/26 | 259 |
| 2026/04/27 | 257 |
| 2026/04/28 | 259 |
| 2026/04/29 | 253 |
| 2026/04/30 | 247 |
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April began with 282 advertisers, peaking at 350 on the 6th. A decline followed, ending the month at 247.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Aquatruwater.com and waterdropfilter.com surged with click shares of 2.20 and 2.56, respectively. Meanwhile, reverseosmosis.com and eskiin.com faced declines of -1.57 and -1.54.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | leafhomewatersolutions.com | waterdropfilter.com | culligan.com | mytapscore.com | aquasana.com | aquatruwater.com | hydroviv.com | cloudwaterfilters.com | kindwater.com | waterdropfilter.eu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 4.47% | 5.01% | 6.88% | 5.24% | 5.57% | 4.13% | 2.01% | 5.03% | 5.65% | 0% |
| 2026/04/02 | 6.3% | 3.59% | 6.75% | 4.41% | 7.84% | 4.14% | 2.72% | 3.66% | 5.58% | 0% |
| 2026/04/03 | 7.3% | 2.78% | 7.5% | 3.63% | 4.68% | 4.49% | 2.69% | 4.09% | 5.22% | 0% |
| 2026/04/04 | 7.07% | 6.28% | 7.16% | 4.91% | 7.69% | 4.8% | 4.89% | 6.07% | 2.42% | 0% |
| 2026/04/05 | 8.64% | 3.58% | 7.56% | 5.37% | 7.05% | 2.32% | 2.82% | 4.28% | 3.34% | 0% |
| 2026/04/06 | 7.67% | 8.62% | 6.16% | 4.56% | 5.97% | 3.07% | 1.7% | 3.73% | 3.85% | 0% |
| 2026/04/07 | 9.85% | 7.12% | 5.7% | 4.98% | 6.13% | 2.52% | 2.35% | 3.33% | 5.31% | 0% |
| 2026/04/08 | 5.35% | 9.27% | 4.87% | 4.9% | 5.53% | 4.52% | 3.13% | 4.44% | 1.6% | 0% |
| 2026/04/09 | 7.93% | 2.96% | 6.37% | 4.73% | 5.1% | 2.84% | 2.08% | 2.85% | 3.27% | 0% |
| 2026/04/10 | 5.53% | 4.11% | 6.18% | 4.49% | 7.35% | 2.09% | 2.47% | 4.87% | 7.35% | 5.78% |
| 2026/04/11 | 5.54% | 8.18% | 6.75% | 3.63% | 5.97% | 7.4% | 3.32% | 3.78% | 3.31% | 0% |
| 2026/04/12 | 3.22% | 11.07% | 2.58% | 2.21% | 5.04% | 5.42% | 2.85% | 2.62% | 0.55% | 24% |
| 2026/04/13 | 4.31% | 6.52% | 3.77% | 2.85% | 6.06% | 5.17% | 2.93% | 3.92% | 1.09% | 16.7% |
| 2026/04/14 | 6.71% | 3.51% | 8.01% | 4.54% | 5.05% | 5.95% | 3.83% | 4.98% | 3.02% | 0.16% |
| 2026/04/15 | 3.83% | 9.27% | 3.08% | 4.39% | 5.59% | 3.93% | 2.7% | 3.39% | 4.73% | 6.39% |
| 2026/04/16 | 4.8% | 6.47% | 3.38% | 4.6% | 7.7% | 1.72% | 3.23% | 3.69% | 6.16% | 7.5% |
| 2026/04/17 | 5.62% | 9.68% | 3.29% | 2.92% | 7.01% | 2.4% | 3.93% | 3.21% | 6.94% | 2.41% |
| 2026/04/18 | 4.38% | 12.39% | 4.32% | 4.64% | 8.23% | 2.85% | 4.87% | 4.23% | 5.26% | 2.69% |
| 2026/04/19 | 8.7% | 11.05% | 6.59% | 9.89% | 4.08% | 7.56% | 4.82% | 3.16% | 0.65% | 1.99% |
| 2026/04/20 | 8.15% | 4.74% | 7.71% | 8.57% | 3.05% | 4.44% | 2.42% | 2.01% | 1.78% | 1.99% |
| 2026/04/21 | 8.99% | 5.28% | 6.94% | 7.38% | 3.12% | 3.23% | 2% | 1.52% | 1.01% | 2.41% |
| 2026/04/22 | 6.07% | 10.35% | 5.27% | 2.62% | 10.15% | 5.18% | 2.38% | 3.75% | 1.37% | 1.62% |
| 2026/04/23 | 6.22% | 6.55% | 5.22% | 4.72% | 8.3% | 5.03% | 4.85% | 3.3% | 3.48% | 0.66% |
| 2026/04/24 | 8.08% | 5.36% | 5.38% | 3.21% | 8.35% | 5.64% | 4.08% | 3.25% | 3.84% | 0% |
| 2026/04/25 | 5.36% | 8.95% | 6.33% | 4.79% | 8.52% | 8.78% | 4.49% | 3.85% | 4.58% | 0% |
| 2026/04/26 | 5.08% | 10.77% | 6.21% | 5.57% | 7.11% | 7.42% | 4.85% | 3.44% | 2.62% | 0% |
| 2026/04/27 | 7.24% | 6.86% | 5.77% | 4.04% | 5.96% | 8.15% | 3.25% | 3.5% | 1.67% | 4.4% |
| 2026/04/28 | 6.34% | 11.71% | 5.01% | 3.77% | 6.76% | 7.65% | 4.11% | 3.07% | 2.28% | 4.64% |
| 2026/04/29 | 6.76% | 14.95% | 4.39% | 4.15% | 3.26% | 9.47% | 4% | 5.51% | 1.41% | 5.08% |
| 2026/04/30 | 11.57% | 8.97% | 7.19% | 5.18% | 4.05% | 3.62% | 2.39% | 2.34% | 1.76% | 0% |
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In April 2026, Leaf Home Water Solutions saw a fluctuating impression share, peaking at 11.57% on the 30th. Waterdrop Filter’s share surged mid-month, reaching 14.95% on the 29th. Culligan maintained a steady presence, while MyTapScore experienced a notable spike on the 19th. Waterdrop Filter EU had a significant peak on the 12th. Aquasana’s share varied, peaking on the 22nd. AquaTruWater and Hydroviv showed moderate fluctuations. CloudWaterFilters and KindWater had lower, more stable shares. The month concluded with Leaf Home Water Solutions leading.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Reverse Osmosis is a process that pushes contaminated water through a semi-permeable membrane, which can remove up to 99.99% of specific contaminants
What is reverse osmosis? Explore how RO systems reduce contaminants and if they're an ideal choice for your home.
Filter & Purify Water — Join Countless Happy Families Who Trust LeafHome® Water Solutions. Improve Your Water Now!
Award-winning water testing kit laboratory with clear, unbiased and actionable results. #1 EPA certified testing service for 4K+ contaminants by...
Softens water to protect water heaters, pipes and appliances from harmful mineral buildup. Salt pellets resist caking and clumping. 40 lbs. easy-open bag. Skid quantities available.
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In the realm of water solutions, Aquasana and Kind Water captivate with their educational approach to reverse osmosis, simplifying complex processes. LeafHome® emphasizes trust and family satisfaction, while Tap Score offers precision in water testing. Uline focuses on practicality with their water softener salt.
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Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
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