US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 56.4789881225
43.5210118775
56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 2%
Seasonal 0%
Local 8%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
aquasana.com 12.97
kindwater.com 10.99
culligan.com 7.99
waterdropfilter.com 7.44
mytapscore.com 5.93
lowes.com 5.87
nuaquasystems.com 5.02
uswatersystems.com 3.58
water.com 2.99
aquatruwater.com 2.82
others 34.4
  • aquasana.com - 12.97%
  • kindwater.com - 10.99%
  • culligan.com - 7.99%
  • waterdropfilter.com - 7.44%
  • mytapscore.com - 5.93%
  • lowes.com - 5.87%
  • nuaquasystems.com - 5.02%
  • uswatersystems.com - 3.58%
  • water.com - 2.99%
  • aquatruwater.com - 2.82%
  • others - 34.4%

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Aquasana leads with 12.97% click share, followed by Kindwater at 10.99%. Others dominate with 34.4%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date culligan.com leafhomewatersolutions.com kindwater.com mytapscore.com aquasana.com cloudwaterfilters.com lowes.com waterdropfilter.com uswatersystems.com nuaquasystems.com
2026/06/01 8.51% 4.01% 14.67% 5.84% 14.38% 2.75% 3.3% 3.36% 3.63% 5.18%
2026/06/02 6.49% 2.65% 15.51% 5.23% 12.41% 3.68% 3.69% 3.8% 4.21% 5.95%
2026/06/03 9.5% 2.44% 15.81% 6.48% 10.18% 2.78% 3.6% 6.14% 3.31% 4.4%
2026/06/04 7.8% 3.38% 15.79% 6.31% 16.04% 3.71% 4.52% 5.93% 4.21% 1.79%
2026/06/05 9.04% 4.51% 16.02% 5.82% 13.65% 3.55% 3.99% 7.77% 4.36% 6.12%
2026/06/06 8.11% 2.54% 16.84% 7.45% 13.4% 2.23% 2.56% 5.29% 4.69% 7.39%
2026/06/07 8.13% 3.27% 14.62% 6.1% 10.96% 2.28% 2.76% 9.67% 4.32% 7.71%
2026/06/08 10.18% 5.12% 9.86% 6.71% 7.48% 2.71% 2.14% 7.01% 3.04% 3.87%
2026/06/09 6.17% 1.48% 16.35% 6.6% 11.89% 3% 4.1% 8.59% 3.63% 5.29%
2026/06/10 5.48% 3.14% 17.4% 6.1% 18.2% 4.04% 5.38% 6.71% 3.97% 2.11%
2026/06/11 6.62% 1.84% 16.33% 6.36% 14.28% 3.84% 4.38% 8.64% 4.2% 6.69%
2026/06/12 6.44% 2.13% 17.88% 7.5% 14.48% 2.68% 2.88% 6.08% 4.6% 8.43%
2026/06/13 7.44% 2.49% 15.68% 6.23% 12.1% 2.72% 2.99% 9.75% 4.52% 8.01%
2026/06/14 11.61% 4.78% 10.93% 5.84% 8.64% 3.57% 2.68% 7.5% 2.86% 4.78%
2026/06/15 5.66% 2.51% 16.35% 6.01% 11.98% 3.22% 4.05% 8.85% 3.42% 5.27%
2026/06/16 6.14% 2.94% 15.34% 6.37% 13.92% 3.42% 3.81% 11.42% 4.2% 6.04%
2026/06/17 5.38% 2.86% 15.16% 6.44% 13.37% 2.79% 3.32% 7.64% 3.84% 8.05%
2026/06/18 6.54% 1.72% 14.93% 6.8% 14.03% 2.79% 3.29% 8.89% 3.67% 5.95%
2026/06/19 6.39% 1.74% 15% 6.79% 13.95% 3.41% 3.96% 7.69% 3.78% 6.24%
2026/06/20 14.3% 7.83% 3.93% 8.08% 2.85% 1.12% 1.12% 9.43% 3.06% 1.82%
2026/06/21 13.02% 4.37% 4% 5.92% 3.81% 2.54% 1.04% 11.25% 2.5% 2.74%
2026/06/22 16.89% 6.17% 3.25% 11.77% 2.99% 1% 0.83% 3.28% 0.63% 0.56%
2026/06/23 10.99% 5.23% 2.67% 5.87% 3.75% 4.32% 0.72% 16.06% 2.14% 0.57%
2026/06/24 15.85% 7.42% 2.75% 6.02% 3.73% 1.74% 1.05% 13.16% 0.89% 0.11%
2026/06/25 13.92% 3.24% 0.7% 3.82% 2.53% 5.28% 1.1% 17.57% 1.49% 1.21%
2026/06/26 11.82% 2.54% 3.18% 3.8% 4.66% 1.37% 1.59% 24.52% 2.1% 0.46%
2026/06/27 21.14% 7.01% 3.45% 5.07% 5.23% 0.58% 2.41% 3.56% 4.97% 1.23%
2026/06/28 18.16% 4.26% 8.24% 7.98% 4.41% 1.34% 0.92% 3.08% 1.62% 1.65%
2026/06/29 16.33% 9.06% 10.4% 7.52% 4.92% 2.17% 0.99% 5.13% 1.69% 0.36%
2026/06/30 11.79% 9.76% 8.5% 5.44% 3.12% 1.23% 1.23% 1.17% 0.66% 0.09%
  • culligan.com
  • leafhomewatersolutions.com
  • kindwater.com
  • mytapscore.com
  • aquasana.com
  • cloudwaterfilters.com
  • lowes.com
  • waterdropfilter.com
  • uswatersystems.com
  • nuaquasystems.com

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In June 2026, Culligan’s PPC spend share fluctuated, peaking at 21.14% on the 27th. Leaf Home Water Solutions saw a steady rise, ending at 9.76%. Kindwater’s share dropped mid-month but recovered to 8.5%. MyTapScore maintained stability, closing at 5.44%. Aquasana’s share dipped, finishing at 3.12%. Cloud Water Filters experienced a decline, ending at 1.23%. Lowe’s share decreased, closing at 1.23%. Waterdrop Filter’s share spiked mid-month, ending at 1.17%. US Water Systems’ share fell, finishing at 0.66%. NuAqua Systems’ share declined, ending at 0.09%.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 435
2026/06/02 393
2026/06/03 416
2026/06/04 442
2026/06/05 445
2026/06/06 401
2026/06/07 425
2026/06/08 411
2026/06/09 379
2026/06/10 366
2026/06/11 368
2026/06/12 339
2026/06/13 339
2026/06/14 314
2026/06/15 345
2026/06/16 345
2026/06/17 343
2026/06/18 336
2026/06/19 337
2026/06/20 266
2026/06/21 261
2026/06/22 263
2026/06/23 259
2026/06/24 263
2026/06/25 244
2026/06/26 244
2026/06/27 233
2026/06/28 244
2026/06/29 274
2026/06/30 268

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In June 2026, distinct advertisers on Google SERP began at 435, fluctuated, and ended at 268, showing a notable decline.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
water.com 2.28%
waterdropfilter.com 1.72%
culligan.com 1.37%
aquatruwater.com 0.7%
costcowater.com 0.69%
uswatersystems.com -0.74%
nuaquasystems.com -1.13%
lowes.com -1.31%
aquasana.com -3.25%
kindwater.com -3.98%

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In the past month, water.com surged with a 2.28% click share increase, while kindwater.com faced a 3.98% decline.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date culligan.com kindwater.com mytapscore.com aquasana.com hydroviv.com lowes.com cloudwaterfilters.com waterdropfilter.com uswatersystems.com nuaquasystems.com
2026/06/01 6.05% 11.31% 5.19% 11.26% 4.74% 5.46% 2.91% 3.53% 3.18% 5.3%
2026/06/02 4.92% 11.29% 4.88% 9.57% 3.84% 6.27% 3.88% 4% 3.37% 5.63%
2026/06/03 6.83% 12.42% 6.16% 8.31% 3.57% 5.74% 2.97% 6.56% 2.56% 4.57%
2026/06/04 5.44% 13.06% 5.73% 14.07% 2.07% 6.97% 3.91% 6.37% 3.65% 1.72%
2026/06/05 6.89% 12.82% 5.25% 11.56% 2.97% 5.69% 3.69% 8.42% 3.69% 6.01%
2026/06/06 6.39% 13.89% 7.06% 11.15% 3.43% 5.17% 2.52% 5.75% 3.99% 8.01%
2026/06/07 5.72% 11.22% 5.46% 8.78% 3.87% 5.19% 2.44% 10.23% 3.7% 8%
2026/06/08 6.99% 7.05% 6.14% 6.02% 4.16% 4.39% 2.94% 7.1% 2.33% 3.59%
2026/06/09 4.22% 12.34% 6.07% 9.41% 3.87% 6.23% 3.07% 8.75% 2.71% 5.25%
2026/06/10 3.49% 13.98% 5.35% 15.38% 2.21% 7.75% 4.05% 6.95% 3.36% 1.91%
2026/06/11 4.95% 13.06% 5.64% 12.22% 3.06% 6.11% 4.01% 9.44% 3.53% 6.58%
2026/06/12 4.86% 14.2% 6.93% 11.61% 3.49% 5.54% 2.9% 6.35% 3.74% 8.69%
2026/06/13 5.04% 11.9% 5.64% 9.59% 4.02% 5.67% 2.91% 10.28% 3.85% 8.19%
2026/06/14 7.6% 7.61% 5.57% 6.83% 4.27% 5.36% 3.89% 7.53% 2.1% 4.26%
2026/06/15 3.9% 12.2% 5.35% 9.12% 3.92% 6.04% 3.26% 8.89% 2.47% 5.15%
2026/06/16 4.56% 11.85% 5.55% 11.34% 3.84% 6.17% 3.56% 11.33% 3.4% 5.98%
2026/06/17 3.75% 11.24% 5.64% 11.05% 3.47% 5.37% 2.92% 7.62% 3.17% 7.8%
2026/06/18 4.49% 11.27% 6.19% 11.07% 4.19% 5.69% 3% 9.22% 3.23% 5.89%
2026/06/19 4.47% 11.6% 5.99% 11.05% 3.92% 6.09% 3.51% 7.84% 3.07% 6.07%
2026/06/20 8.83% 2.92% 6.55% 2.11% 1.88% 3.49% 1.56% 10.26% 2.32% 2.41%
2026/06/21 7.98% 3.12% 5.07% 3.96% 4.75% 2.78% 3.03% 11.9% 2.02% 3.78%
2026/06/22 11.72% 2.54% 10.24% 2.69% 2.82% 2.75% 1.36% 3.52% 0.6% 1.02%
2026/06/23 8% 1.92% 5.11% 3.57% 3.11% 1.87% 5.44% 19.31% 1.78% 0.91%
2026/06/24 10.17% 2.03% 4.85% 2.84% 3.38% 3.13% 1.94% 14.98% 0.76% 0.2%
2026/06/25 9.03% 0.52% 3.44% 2.06% 5.44% 3.15% 6.44% 19.85% 1.2% 1.56%
2026/06/26 7.32% 2.38% 3.6% 3.42% 3.18% 4.14% 1.59% 25.77% 1.49% 0.51%
2026/06/27 14.63% 2.98% 4.5% 3.97% 3.59% 6.12% 0.65% 4% 4.03% 1.09%
2026/06/28 12.39% 7.05% 7.43% 3.9% 3.01% 2.59% 1.81% 4.15% 1.67% 2.48%
2026/06/29 10.75% 7.57% 6.04% 3.5% 3.01% 2.54% 2.38% 4.85% 1.49% 0.37%
2026/06/30 9.36% 7.58% 5.71% 3.36% 3.24% 2.76% 1.93% 1.6% 0.7% 0.13%
  • culligan.com
  • kindwater.com
  • mytapscore.com
  • aquasana.com
  • hydroviv.com
  • lowes.com
  • cloudwaterfilters.com
  • waterdropfilter.com
  • uswatersystems.com
  • nuaquasystems.com

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In June 2026, Culligan’s impression share fluctuated, peaking at 14.63% on the 27th. Kindwater’s share dropped significantly mid-month, while Waterdropfilter surged to 25.77% on the 26th. The month ended with varied performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    Concerned About Your Water? - Get A Free Water Test Today https://www.kinetico.com › free › watertest

    What's Your Water Score? Schedule a Free Water Test to Find Out! If you don't know your water score, Kinetico can help. Get a free water test.

  2. 2
    What Is Reverse Osmosis? – Tap Score https://www.mytapscore.com

    Award-winning water testing kit laboratory with clear, unbiased and actionable results.

  3. 3
    Reverse Osmosis Water Systems - The Best Selection & Prices https://www.reverseosmosis.com

    Reverse Osmosis Superstore Has The Best Water Filter Selection And Prices. The Highest Quality...

  4. 4
    Best Whole House Water System - The Right Option for Your Home https://www.springwellwater.com › wholehouse › filtration

    Stop Guessing. Shop Now To Find The Perfect Water Filtration System For Your Home Today.

  5. 5
    Water Softener Salt https://www.uline.com › water-softener › salt

    In Stock – Ships Today — Softens water to protect water heaters, pipes and appliances from harmful mineral buildup. Salt pellets resist caking and clumping. 40 lbs. easy-open bag. Skid quantities available.

Copyright © Adthena. All rights reserved.

In the realm of water utilities, Kinetico entices with free water tests, while Tap Score offers unbiased testing kits. Reverse Osmosis Superstore highlights quality and affordability, Springwell Water promotes whole-house solutions, and Uline ensures appliance protection with water softener salt.

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