US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 59.7961774851
40.2038225149
59%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 8%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
aquasana.com 11.55
waterdropfilter.com 10.33
culligan.com 8
mytapscore.com 6.58
water.com 6.4
uswatersystems.com 5.64
kindwater.com 3.99
nuaquasystems.com 2.81
cloudwaterfilters.com 2.74
hydroviv.com 2.67
others 39.29
  • aquasana.com - 11.55%
  • waterdropfilter.com - 10.33%
  • culligan.com - 8%
  • mytapscore.com - 6.58%
  • water.com - 6.4%
  • uswatersystems.com - 5.64%
  • kindwater.com - 3.99%
  • nuaquasystems.com - 2.81%
  • cloudwaterfilters.com - 2.74%
  • hydroviv.com - 2.67%
  • others - 39.29%

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In the competitive landscape of water utilities PPC, Aquasana leads with 11.55% click share, followed by Waterdropfilter at 10.33%. Culligan captures 8%, while ‘others’ dominate with 39.29%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date mytapscore.com reverseosmosis.com waterdropfilter.com kindwater.com aquasana.com uswatersystems.com water.com culligan.com cloudwaterfilters.com nuvoh2o.com
2026/08/01 6.86% 2.24% 8.68% 6.81% 15.4% 10.09% 1.7% 6.76% 2.86% 1.56%
2026/08/02 6.54% 4.51% 6.78% 4.8% 10.95% 6.15% 2% 9.09% 3.44% 1.84%
2026/08/03 7.76% 2.86% 10.48% 6.4% 7.59% 4.87% 2.63% 8.32% 2.73% 0.86%
2026/08/04 7.86% 0.97% 10.07% 6.95% 8.5% 5.13% 3.61% 10.31% 3.53% 1.67%
2026/08/05 7.26% 3.03% 18.49% 2.66% 8.57% 5.48% 5.31% 11.45% 3.14% 0.84%
2026/08/06 7.3% 3.26% 18.03% 2.56% 8.1% 6.16% 2.92% 5.72% 3.86% 1.03%
2026/08/07 6.97% 2.46% 15.82% 4.26% 11.3% 6.41% 4.5% 8.95% 3.75% 4.78%
2026/08/08 12.76% 6.49% 5.58% 5.22% 8.56% 5.87% 4.84% 11.3% 5.1% 3.75%
2026/08/09 6.5% 0.07% 18.03% 3.59% 7.89% 4.62% 3.39% 8.62% 5.97% 3.3%
2026/08/10 6.08% 2.59% 12.72% 4.32% 14.45% 5.99% 4.6% 9.81% 3.27% 4.87%
2026/08/11 7.61% 3.8% 8.2% 5.38% 18.63% 8.65% 2.26% 7.19% 3.79% 5.48%
2026/08/12 7.3% 0.02% 18.51% 3.43% 12.19% 7.22% 3.42% 7.79% 5.15% 1.95%
2026/08/13 8.67% 3.14% 6.6% 4.9% 14.05% 6.84% 3.24% 6.36% 4.96% 7.95%
2026/08/14 7.2% 0.11% 11.83% 5.83% 14.05% 8.09% 1.56% 3.53% 5.11% 6.84%
2026/08/15 12.4% 0.03% 7.62% 4.58% 13.45% 10.24% 2.25% 5.89% 4.69% 2.01%
2026/08/16 12.92% 0.45% 8.73% 4.77% 12.45% 9.93% 2.46% 5.65% 3.13% 4.27%
2026/08/17 9.59% 9.06% 9.49% 4.73% 9.67% 6.49% 1.92% 4.94% 5.62% 2.61%
2026/08/18 15.09% 0.67% 7.14% 6.14% 11.64% 6.83% 2.11% 8.42% 4.48% 2.45%
2026/08/19 10.06% 2.44% 10.66% 3.99% 11.07% 7.55% 3.36% 6.55% 3.15% 2.88%
2026/08/20 9.25% 1.05% 7.13% 4.95% 11.63% 7.08% 3.24% 6.97% 3.4% 3.45%
2026/08/21 8.94% 1.02% 11.56% 5.91% 12.69% 4.66% 2.86% 6.47% 3.32% 3.29%
2026/08/22 8.94% 8.25% 9.07% 4.59% 9.18% 5.66% 3.18% 7.59% 5.14% 3.34%
2026/08/23 7% 2.5% 14.69% 4.02% 10.71% 5.81% 2.77% 5.55% 3.69% 2.87%
2026/08/24 7.55% 11.1% 9.79% 5% 12.19% 4.1% 2.22% 6.09% 3.81% 3.12%
2026/08/25 5.18% 8.59% 8.11% 6.94% 12.98% 5.6% 2.34% 6.13% 5.55% 5.83%
2026/08/26 8.38% 7.77% 6.39% 8.38% 10.59% 5.8% 3.13% 5% 3.69% 5.23%
2026/08/27 10.58% 8.2% 4.58% 6.37% 8.74% 5.92% 3.31% 7.99% 3.2% 4.2%
2026/08/28 12.81% 2.49% 3.91% 3.41% 6.6% 5.32% 4.33% 12.69% 3.45% 3.11%
2026/08/29 9.5% 3.09% 6.06% 3.32% 3.52% 4.32% 5.81% 11.54% 2.52% 3.42%
2026/08/30 8.96% 8.87% 2.9% 3.15% 5.42% 4.59% 5.73% 9.24% 3.75% 1.32%
2026/08/31 13.21% 9.01% 6.28% 4.95% 4.81% 4.59% 4.3% 4.14% 1.93% 0.72%
  • mytapscore.com
  • reverseosmosis.com
  • waterdropfilter.com
  • kindwater.com
  • aquasana.com
  • uswatersystems.com
  • water.com
  • culligan.com
  • cloudwaterfilters.com
  • nuvoh2o.com

Copyright © Adthena. All rights reserved.

In August 2026, mytapscore.com saw a significant rise, peaking at 15.09% on the 18th. Meanwhile, waterdropfilter.com fluctuated, starting strong but declining towards month’s end. Aquasana.com maintained a steady presence, with a notable peak on the 11th at 18.63%. Overall, the month concluded with diverse trends across advertisers.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 303
2026/08/02 294
2026/08/03 266
2026/08/04 301
2026/08/05 272
2026/08/06 253
2026/08/07 210
2026/08/08 174
2026/08/09 206
2026/08/10 224
2026/08/11 238
2026/08/12 225
2026/08/13 222
2026/08/14 217
2026/08/15 193
2026/08/16 199
2026/08/17 180
2026/08/18 168
2026/08/19 171
2026/08/20 204
2026/08/21 207
2026/08/22 196
2026/08/23 190
2026/08/24 194
2026/08/25 190
2026/08/26 183
2026/08/27 200
2026/08/28 227
2026/08/29 225
2026/08/30 211
2026/08/31 229

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August began with 303 advertisers, fluctuating throughout the month, reaching a low of 168 on the 18th. The month concluded with a slight recovery, ending at 229 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
water.com 2.02%
reverseosmosis.com 1.84%
briowater.com 0.81%
hydroviv.com 0.79%
culligan4water.com 0.79%
clearlyfiltered.com -0.72%
rpswaterpumps.com -0.79%
uswatersystems.com -1.15%
aquasana.com -1.93%
waterdropfilter.com -4.45%

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Water.com surged with a 2.02% click share increase, while Waterdropfilter.com faced a 4.45% decline.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mytapscore.com waterdropfilter.com aquasana.com uswatersystems.com water.com kindwater.com nuaquasystems.com hydroviv.com cloudwaterfilters.com culligan.com
2026/08/01 5.51% 10% 12.94% 9.45% 1.95% 4.99% 4.53% 3.17% 3.27% 3.71%
2026/08/02 5.08% 7.16% 9.03% 5.45% 2.06% 2.92% 3.99% 3.08% 3.45% 5.02%
2026/08/03 6.03% 11.18% 6.37% 4.16% 2.59% 3.95% 1.27% 1.53% 3.1% 4.63%
2026/08/04 6.42% 11.34% 7.13% 4.39% 3% 4.89% 2.02% 2.23% 3.75% 5.74%
2026/08/05 5.29% 21.37% 6.86% 4.05% 5.16% 1.87% 3.03% 2.61% 3.34% 6.03%
2026/08/06 5.14% 19.63% 7.42% 6.02% 1.91% 2.39% 2.97% 2.99% 4.14% 3.08%
2026/08/07 4.83% 18.24% 10.36% 5.73% 5.23% 3.03% 2.55% 4.69% 4.31% 4.99%
2026/08/08 10.45% 8.42% 9.37% 5.83% 5.47% 3.58% 1.36% 1.26% 5.64% 6.05%
2026/08/09 4.04% 19.02% 7.29% 4.9% 2.52% 2.82% 3.65% 2.92% 5.72% 3.59%
2026/08/10 4.46% 13.58% 12.79% 5.26% 4.09% 4.52% 1.62% 3% 4.01% 5.52%
2026/08/11 5.72% 9.7% 15.21% 8.19% 2.2% 4.4% 2.29% 3.35% 4.08% 5.1%
2026/08/12 5.14% 19.63% 10.7% 6.19% 4% 3.09% 3.24% 4.31% 5.22% 3.89%
2026/08/13 5.94% 8.14% 12.59% 5.51% 2.79% 4.46% 2.76% 3.4% 5.33% 3.74%
2026/08/14 5.25% 12.73% 11.51% 6.15% 1.75% 4.38% 6.38% 4.68% 5.32% 1.78%
2026/08/15 8.92% 8.65% 11.46% 8.15% 1.9% 3.84% 6.99% 2.77% 4.95% 3.06%
2026/08/16 9.95% 10.1% 11.27% 8.23% 2.14% 4.49% 3.81% 3.23% 3.21% 3.1%
2026/08/17 7.16% 10.65% 8.73% 5.92% 1.09% 3.52% 4.24% 2.74% 5.76% 2.72%
2026/08/18 11.48% 8.45% 10.78% 5.5% 1.89% 6.06% 4.72% 4.41% 4.68% 4.41%
2026/08/19 7.41% 11.76% 9.7% 5.81% 3.1% 3.73% 4.5% 4.52% 3.42% 3.56%
2026/08/20 6.82% 7.74% 9.92% 5.89% 3.36% 3.92% 3.33% 4.17% 3.57% 3.46%
2026/08/21 6.75% 12.6% 10.98% 4.02% 2.5% 4.78% 3.53% 4.3% 3.55% 3.16%
2026/08/22 6.92% 11.22% 8.97% 5.19% 3.56% 4.28% 1.97% 3.44% 5.68% 4.24%
2026/08/23 4.95% 16.22% 10.22% 5.19% 2.93% 3.49% 5.43% 4.98% 4.16% 2.54%
2026/08/24 5.42% 12.23% 11.76% 4.12% 2.89% 4.38% 4.03% 4.29% 4.12% 3.41%
2026/08/25 4.05% 10.17% 11.79% 5.47% 2.49% 5.28% 3.78% 3.83% 6.43% 3.73%
2026/08/26 6.19% 7.07% 9.64% 5.52% 3.62% 6.25% 1.81% 6.18% 4.44% 3.24%
2026/08/27 8.41% 6.03% 7.94% 5.75% 3.71% 5.5% 1.04% 5.08% 3.34% 4.83%
2026/08/28 9.22% 4.64% 6.76% 4.57% 4.8% 3.07% 2.17% 3.99% 3.75% 6.84%
2026/08/29 7.49% 6.74% 3.04% 3.88% 6.25% 2.75% 2.24% 5.46% 3.02% 5.75%
2026/08/30 7.45% 3.57% 5.92% 4.19% 6.53% 2.56% 0.62% 4.86% 4.23% 5.29%
2026/08/31 9.55% 7.89% 5.74% 4.79% 4.79% 4.44% 4.07% 3.44% 2.65% 2.5%
  • mytapscore.com
  • waterdropfilter.com
  • aquasana.com
  • uswatersystems.com
  • water.com
  • kindwater.com
  • nuaquasystems.com
  • hydroviv.com
  • cloudwaterfilters.com
  • culligan.com

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In August 2026, “mytapscore.com” saw fluctuating impressions, peaking at 11.48% on the 18th. “waterdropfilter.com” started strong, reaching 21.37% on the 5th, then declined. “aquasana.com” maintained a steady presence, while “uswatersystems.com” had a modest rise. “water.com” and “kindwater.com” showed minor variations. “nuaquasystems.com” and “hydroviv.com” had low but stable shares. “cloudwaterfilters.com” and “culligan.com” experienced slight increases. The month concluded with “mytapscore.com” at 9.55%, “waterdropfilter.com” at 7.89%, and “aquasana.com” at 5.74%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    Reverse Osmosis Water? Is R.O. Water good for you? | Fluoride... https://www.clearlyfiltered.com

    Benefits and effects drinking demineralized RO water can have on your health. Learn about the process of Reverse Osmosis filtration.

  2. 2
    Culligan Inver Grove Hgts https://www.culligan4water.com › valuable-offers › water-treatment

    Monthly Water System Service — Get standard installation on a water treatment system for only $69.95. Get standard installation for only $69.95. Contact us to learn more today. Better Water in Your Home. Water Treatment Experts.

  3. 3
    Best No-Salt Water Softener - 10% Off All Systems https://www.kindwater.com

    Best Water System for Salt-Free Softening. Prevents and Removes Scale. Easy Installation. Our...

  4. 4
    What Is Reverse Osmosis? – Tap Score https://www.mytapscore.com

    Award-winning water testing kit laboratory with clear, unbiased and actionable...

  5. 5
    Stop hard water - Whole House Water Softener https://www.nuvoh2o.com

    Shop NuvoH2O's whole home salt-free softeners and multi-stage filter systems. Get clean, healthy water...

Copyright © Adthena. All rights reserved.

In the competitive world of water utilities, top advertisers like ClearlyFiltered, Culligan, KindWater, MyTapScore, and NuvoH2O captivate audiences with unique propositions. Themes of health benefits, cost-effective installations, salt-free solutions, and award-winning testing resonate, highlighting innovation and consumer well-being.

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