US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.6207939779
59.3792060221
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 5%
Navigational 0%
Seasonal 0%
Local 5%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
culligan.com 9.84
water.com 7.57
mytapscore.com 6
leafhomewatersolutions.com 4.72
kindwater.com 4.68
cloudwaterfilters.com 4.55
aquasana.com 4.43
eskiin.com 4.26
uswatersystems.com 3.08
lowes.com 2.74
others 48.13
  • culligan.com - 9.84%
  • water.com - 7.57%
  • mytapscore.com - 6%
  • leafhomewatersolutions.com - 4.72%
  • kindwater.com - 4.68%
  • cloudwaterfilters.com - 4.55%
  • aquasana.com - 4.43%
  • eskiin.com - 4.26%
  • uswatersystems.com - 3.08%
  • lowes.com - 2.74%
  • others - 48.13%

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Culligan.com leads with 9.84% click share, followed by water.com at 7.57%. Mytapscore.com holds 6.0%, while others dominate with 48.13%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date culligan.com leafhomewatersolutions.com mytapscore.com cloudwaterfilters.com kindwater.com reverseosmosis.com lifesourcewater.com uswatersystems.com water.com aquasana.com
2025/12/01 4.95% 2.68% 5.37% 6.33% 7.76% 10.29% 1.63% 0.83% 2.7% 14.84%
2025/12/02 7.25% 4.63% 8.06% 5.95% 4.85% 2.34% 2.64% 2.66% 4.67% 9.22%
2025/12/03 8.23% 3.51% 5.73% 4.36% 15.36% 6.43% 3.27% 3.33% 1.99% 8.47%
2025/12/04 8.88% 6.72% 5.13% 6.62% 11.15% 4.04% 1.74% 2.72% 2.67% 3.74%
2025/12/05 10.69% 6.79% 7.51% 6.76% 9.66% 4.01% 4.45% 2.57% 2.73% 5.25%
2025/12/06 9.34% 5.98% 7.18% 9.35% 8.37% 0% 2.88% 3.37% 2.81% 2.75%
2025/12/07 9.18% 8.05% 5.92% 9.93% 3.24% 0% 2.91% 2.03% 5% 8.64%
2025/12/08 12.67% 8.96% 7.39% 1.86% 2.4% 0% 3.35% 2.55% 5.95% 5.61%
2025/12/09 11.87% 8.75% 7.02% 6.93% 2.86% 0.02% 2.38% 2.82% 6.63% 3.96%
2025/12/10 12% 6.86% 5.38% 7.3% 1.69% 7.93% 2.3% 3.57% 4.14% 2.66%
2025/12/11 13.16% 7.03% 4.83% 7.07% 2.28% 2.06% 2.7% 3.46% 4.97% 4.3%
2025/12/12 13.84% 8.62% 5.22% 6.59% 3.39% 2.75% 4.92% 3.27% 4.91% 1.49%
2025/12/13 9.05% 6.75% 5.46% 9.72% 2.36% 7.19% 4% 4.1% 4.35% 2.07%
2025/12/14 11.75% 8.17% 6.83% 4.63% 2.57% 0.07% 4.91% 4.21% 5.68% 0.43%
2025/12/15 13.48% 7.83% 6.18% 6.21% 2.69% 7.5% 2.56% 3.05% 6.12% 1.21%
2025/12/16 11.05% 6.6% 6.14% 4.6% 2.35% 3.61% 5.24% 2.32% 6.27% 2.61%
2025/12/17 13.18% 9.74% 5.42% 7.18% 2.02% 7.91% 3.14% 3.98% 5.42% 2.53%
2025/12/18 12.15% 12.69% 3.8% 5.71% 2.43% 3.47% 3.87% 1.94% 4.49% 4.14%
2025/12/19 12.57% 5.51% 6.28% 5.76% 1.93% 7.91% 7.29% 1.65% 4.28% 0.94%
2025/12/20 12.95% 7.04% 6.26% 7.23% 2.5% 0.03% 5% 1.87% 5.59% 2.81%
2025/12/21 10.03% 6.31% 4.82% 7.67% 4.42% 4.31% 5.47% 1.43% 4.37% 4.96%
2025/12/22 7.69% 3.08% 5.95% 5.21% 11.42% 2.36% 1.26% 2.35% 2.36% 8.73%
2025/12/23 8.55% 3.87% 4.58% 5.72% 8.84% 2.11% 3.92% 2.14% 1.98% 6.48%
2025/12/24 8.07% 6.17% 5.18% 6.26% 3.78% 2.66% 3.07% 2.3% 3.23% 3.24%
2025/12/25 9.13% 7.31% 4.84% 5.19% 2.35% 2.21% 5.63% 2.07% 4.13% 1.91%
2025/12/26 12.46% 6.61% 5.49% 4.62% 1.86% 2.63% 6.47% 2.17% 6% 1.31%
2025/12/27 10.15% 3.33% 5.89% 6.4% 2.93% 0.02% 4.87% 3.11% 4.79% 2.76%
2025/12/28 10.63% 9.07% 6.57% 5.61% 4.39% 3.89% 4.52% 3.78% 6.15% 3.44%
2025/12/29 14.67% 9.98% 7.42% 4.83% 3.35% 4.55% 4.25% 1.15% 3.72% 2.94%
2025/12/30 12.47% 10.18% 5.12% 6.04% 4.04% 4.52% 3.55% 2.21% 2.44% 2.23%
2025/12/31 9.95% 9.71% 7.34% 6.6% 4.08% 3.63% 2.74% 2.54% 1.54% 1.24%
  • culligan.com
  • leafhomewatersolutions.com
  • mytapscore.com
  • cloudwaterfilters.com
  • kindwater.com
  • reverseosmosis.com
  • lifesourcewater.com
  • uswatersystems.com
  • water.com
  • aquasana.com

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Culligan.com led December’s PPC spend, peaking at 14.67% on the 29th. Leafhomewatersolutions.com and mytapscore.com showed consistent mid-range activity. Kindwater.com and reverseosmosis.com had fluctuating trends, while aquasana.com started strong but declined.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 277
2025/12/02 288
2025/12/03 362
2025/12/04 315
2025/12/05 335
2025/12/06 307
2025/12/07 306
2025/12/08 295
2025/12/09 298
2025/12/10 315
2025/12/11 328
2025/12/12 316
2025/12/13 299
2025/12/14 290
2025/12/15 329
2025/12/16 334
2025/12/17 316
2025/12/18 347
2025/12/19 341
2025/12/20 333
2025/12/21 338
2025/12/22 394
2025/12/23 398
2025/12/24 388
2025/12/25 362
2025/12/26 336
2025/12/27 357
2025/12/28 324
2025/12/29 349
2025/12/30 355
2025/12/31 346

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December began with 277 advertisers, peaking at 398 on the 23rd. The month concluded with 346 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
waterdropfilter.com 1.5%
lowes.com 1.45%
eskiin.com 1.11%
nuaquasystems.com 1.09%
springwellwater.com 0.9%
cloudwaterfilters.com -0.86%
leafhomewatersolutions.com -0.87%
culligan.com -1.11%
uswatersystems.com -1.58%
water.com -2.7%

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Waterdropfilter.com surged with a 1.50 increase, while water.com faced a -2.70 decline.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date mytapscore.com leafhomewatersolutions.com culligan.com eskiin.com cloudwaterfilters.com lowes.com kindwater.com lifesourcewater.com water.com aquasana.com
2025/12/01 6.04% 3.1% 4.27% 4.6% 6.06% 1.91% 6.81% 1.21% 3.82% 14.85%
2025/12/02 10.49% 3.83% 5.48% 3.9% 4.9% 2.18% 3.34% 2.08% 4.83% 7.01%
2025/12/03 5.64% 2.77% 5.53% 2.8% 4.87% 2.81% 12.92% 2.11% 2% 7.18%
2025/12/04 5.19% 5.56% 6.63% 8.12% 6.42% 1.54% 9.1% 1.31% 2.19% 3.19%
2025/12/05 7.12% 5.56% 7.15% 2.59% 7.08% 1.36% 7.62% 2.98% 2.66% 4.03%
2025/12/06 7.38% 5.53% 7.04% 2.91% 8.77% 2.22% 8.85% 2.14% 2.68% 2.08%
2025/12/07 6.22% 8.08% 7.63% 1.95% 8.61% 2.52% 2.91% 2.27% 5.82% 7.23%
2025/12/08 8.08% 9.28% 10.58% 2.78% 2.67% 0.65% 1.97% 3.06% 7.24% 3.76%
2025/12/09 6.38% 7.39% 9.12% 3.98% 6.52% 1.44% 2.12% 1.61% 7.76% 2.7%
2025/12/10 5.8% 6.95% 10.7% 3.91% 7.4% 1.41% 1.26% 1.48% 4.39% 2.18%
2025/12/11 4.79% 6.13% 10.46% 2.2% 6.96% 1.98% 1.52% 2.63% 5.55% 3.12%
2025/12/12 4.86% 7.4% 11.01% 3.32% 6.37% 1.15% 2.53% 4.64% 5.88% 1.29%
2025/12/13 5.67% 5.51% 8.01% 2.99% 8.54% 1.32% 1.85% 4.18% 5.11% 2.18%
2025/12/14 6.81% 7.51% 8.23% 3.22% 4.6% 1.75% 2.74% 4.31% 7.94% 0.37%
2025/12/15 6.05% 6.86% 11.28% 2.06% 6.55% 1.49% 2.24% 2.7% 7.5% 1.16%
2025/12/16 6.06% 5.77% 8.64% 3.58% 4.7% 2.24% 1.72% 4.48% 5.92% 2.5%
2025/12/17 5.63% 8.73% 10.28% 2.41% 7.13% 0.72% 1.46% 2.18% 5.68% 2.64%
2025/12/18 3.75% 10.27% 9.41% 3.36% 5.59% 2.04% 1.85% 3.36% 4.06% 3.47%
2025/12/19 6.03% 5.68% 10.99% 5.22% 5.48% 2.52% 1.33% 6.36% 5.55% 0.7%
2025/12/20 5.3% 5.44% 10.01% 5.78% 6.74% 4.28% 1.79% 3.93% 6.22% 2.46%
2025/12/21 4.69% 4.9% 7.69% 2.52% 6.72% 3.41% 4.18% 4.9% 5.27% 4.55%
2025/12/22 5.41% 2.15% 5.64% 2.79% 4.72% 2.38% 10.09% 0.95% 2.15% 7.99%
2025/12/23 4.12% 2.95% 6.04% 3.35% 4.94% 2.71% 6.62% 3.33% 1.61% 5.78%
2025/12/24 5.27% 4.56% 6.06% 3.44% 5.76% 2.97% 2.74% 2.51% 3.14% 2.81%
2025/12/25 4.3% 6.35% 6.24% 4.61% 5.56% 2.29% 2.13% 3.97% 3.89% 1.22%
2025/12/26 4.97% 4.69% 9.25% 5.99% 4.74% 3.04% 1.36% 5.5% 6.21% 1.1%
2025/12/27 6.05% 3.25% 8.78% 3.47% 6.03% 3.96% 2.44% 4.48% 4.58% 2.17%
2025/12/28 6.27% 7.22% 8.18% 5.49% 5.24% 3.02% 3.16% 3.31% 5.9% 3.17%
2025/12/29 8.48% 10.14% 11.96% 3.42% 4.37% 1.21% 2.59% 3.25% 3.41% 2.51%
2025/12/30 5.39% 8.88% 9.45% 5.21% 6.02% 2.39% 3.17% 2.93% 2.1% 1.95%
2025/12/31 7.54% 7.38% 7.02% 5.33% 5.25% 4.84% 3.11% 2.48% 1.37% 1.19%
  • mytapscore.com
  • leafhomewatersolutions.com
  • culligan.com
  • eskiin.com
  • cloudwaterfilters.com
  • lowes.com
  • kindwater.com
  • lifesourcewater.com
  • water.com
  • aquasana.com

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In December 2025, Culligan.com led with a consistent impression share, peaking mid-month. Mytapscore.com and Leafhomewatersolutions.com showed fluctuating trends, while Aquasana.com started strong but declined. The month concluded with Culligan.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    What is Reverse Osmosis: Explained in Simple Terms | Aquasana https://www.aquasana.com

    Reverse Osmosis is a process that pushes contaminated water through a semi-permeable membrane, which can remove up to 99.99% of specific contaminants.

  2. 2
    Best Reverse Osmosis Filter - Removes 99% of Toxins https://www.cloudwaterfilters.com

    Get pure alkaline water on tap with Cloud RO. The best NSF certified filter on the market. Looking for an RO filter? Cloud is NSF certified to remove up to 99% of...

  3. 3
    Well Water Test Kits | Certified Lab Analysis – SimpleLab Tap Score https://www.mytapscore.com

    Award-winning water testing kit laboratory with clear, unbiased and actionable results. #1 EPA certified testing service for 4K+ contaminants by Wirecutter and Bob Vila. Unbiased Filtration Help. Free Local Risks Check. Water Quality Analysis.

  4. 4
    Water Softener Salt - In Stock – Ships Today https://www.uline.com › water-softener › salt

    ULINE - Over 43,000 Products. Huge Catalog! Same Day Shipping. Depend on Uline – your #1 source of retail store operations and packaging supplies.

  5. 5
    Water Delivery for Your Home & Business | Primo Water https://www.water.com

    Stay refreshed anywhere with our reliable beverage and water delivery to your home and office. We Provide Great-Tasting And High-Quality Water The Way You Want It. Primo Water. Types: Spring Water, Purified Water, Distilled Water, Sparkling Water, Fluoridated Water.

Copyright © Adthena. All rights reserved.

In the competitive world of water utilities, Aquasana and Cloud Water Filters lead with compelling narratives on reverse osmosis, emphasizing purity and certification. SimpleLab Tap Score offers trusted water testing, while Uline and Primo Water focus on convenience and variety, ensuring customer satisfaction through reliable delivery and extensive product offerings.

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