Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 18.2361339396 |
| 81.7638660604 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 53 |
| 47 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| culligan.com | 8.52 |
| leafhomewatersolutions.com | 7.43 |
| kindwater.com | 5.61 |
| mytapscore.com | 5.36 |
| aquasana.com | 5.06 |
| cloudwaterfilters.com | 4.98 |
| puragainwater.com | 4.81 |
| waterdropfilter.com | 3.31 |
| aquatruwater.com | 2.97 |
| lifesourcewater.com | 2.34 |
| others | 49.61 |
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Culligan leads with 8.52% click share, followed by Leaf Home Water Solutions at 7.43%. Others dominate with 49.61%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | leafhomewatersolutions.com | kindwater.com | culligan.com | mytapscore.com | aquasana.com | water.com | puragainwater.com | waterdropfilter.com | cloudwaterfilters.com | aquatruwater.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 6.22% | 6.16% | 7.12% | 2.9% | 3.82% | 3.01% | 3.65% | 8.18% | 7.01% | 2.93% |
| 2025/10/02 | 6.77% | 6.36% | 9.99% | 5.39% | 2.11% | 1.28% | 4.6% | 2.83% | 5.06% | 2.04% |
| 2025/10/03 | 7.15% | 5.35% | 9.4% | 5.83% | 2.15% | 0.08% | 5.1% | 4.05% | 4.65% | 0.56% |
| 2025/10/04 | 5.77% | 7.6% | 8.7% | 4.45% | 5.51% | 0.23% | 6.5% | 1.67% | 2.5% | 1.73% |
| 2025/10/05 | 7.93% | 7.75% | 10.12% | 4.06% | 6.91% | 0.1% | 7.68% | 1.83% | 3.09% | 3.99% |
| 2025/10/06 | 4.84% | 5.01% | 10.66% | 4.21% | 2.15% | 0.34% | 6.44% | 1.08% | 3.76% | 4.22% |
| 2025/10/07 | 8.66% | 5.35% | 11.9% | 4.11% | 3.13% | 0.14% | 2.75% | 3.17% | 4.85% | 5.18% |
| 2025/10/08 | 12.45% | 5.43% | 12.14% | 3.93% | 2.26% | 0.16% | 3.83% | 5.97% | 4.54% | 2.95% |
| 2025/10/09 | 10.88% | 4.28% | 10.98% | 6.31% | 3.9% | 0.09% | 6.5% | 3.38% | 3.17% | 1.35% |
| 2025/10/10 | 7.79% | 2.27% | 9.88% | 4.45% | 4.71% | 0.07% | 5.4% | 2.79% | 4.4% | 2.29% |
| 2025/10/11 | 8.12% | 4.68% | 10.02% | 5.31% | 1.32% | 0.15% | 7.07% | 3.61% | 6.41% | 5.71% |
| 2025/10/12 | 7.31% | 6.29% | 7.69% | 4.38% | 4.95% | 0.1% | 6.16% | 2.41% | 7.57% | 3.56% |
| 2025/10/13 | 5.86% | 3.93% | 10.24% | 7.27% | 3.79% | 0% | 5.8% | 2.13% | 5.42% | 5.29% |
| 2025/10/14 | 9.02% | 5.63% | 15.34% | 7.11% | 4.25% | 0% | 4.38% | 1.35% | 4.9% | 2.4% |
| 2025/10/15 | 8.09% | 4.79% | 12.33% | 7.41% | 3.3% | 0.24% | 7.8% | 1.46% | 4.1% | 1.4% |
| 2025/10/16 | 7.67% | 2.28% | 11.88% | 5.45% | 3.2% | 0.1% | 7.42% | 2.8% | 4% | 2.9% |
| 2025/10/17 | 7.66% | 3.14% | 8.95% | 5.93% | 2.62% | 5.63% | 7.98% | 3.88% | 5.86% | 3.93% |
| 2025/10/18 | 4.53% | 5.37% | 6.84% | 4.22% | 4.95% | 5.25% | 3.64% | 7.28% | 6.06% | 3.79% |
| 2025/10/19 | 6.26% | 6.24% | 9.45% | 4.36% | 4.63% | 3.26% | 1.98% | 4.94% | 6.31% | 3.81% |
| 2025/10/20 | 6.64% | 4.3% | 10.01% | 5.9% | 5.33% | 2.44% | 3.08% | 3.73% | 7.65% | 3% |
| 2025/10/21 | 6.6% | 6.47% | 10.55% | 5.28% | 6.78% | 3.43% | 4.08% | 4.37% | 6.32% | 2.76% |
| 2025/10/22 | 6.19% | 5.83% | 8.9% | 5.07% | 5.74% | 4% | 2.88% | 3.58% | 5.68% | 5.2% |
| 2025/10/23 | 6.86% | 6.07% | 10.35% | 5.91% | 6.82% | 1.65% | 3.36% | 4.12% | 8.13% | 1.06% |
| 2025/10/24 | 5.87% | 7.14% | 12.15% | 6.15% | 6.07% | 3.41% | 5% | 1.82% | 5.02% | 0.12% |
| 2025/10/25 | 6.58% | 6.99% | 10.57% | 5.8% | 5.62% | 7.36% | 5.46% | 1.56% | 5.48% | 4.24% |
| 2025/10/26 | 8.91% | 7.88% | 11.84% | 5% | 7.78% | 3.59% | 2.96% | 3.35% | 4.3% | 1.03% |
| 2025/10/27 | 4.54% | 4.78% | 9.14% | 6.04% | 6.54% | 3.03% | 7.36% | 1.48% | 6.08% | 4.29% |
| 2025/10/28 | 9.36% | 9.71% | 8.34% | 5.5% | 6.22% | 3.5% | 3.12% | 2.2% | 3.72% | 2.53% |
| 2025/10/29 | 10.35% | 6.81% | 6.97% | 5.88% | 6.43% | 7.46% | 4.97% | 1.45% | 3.58% | 2.57% |
| 2025/10/30 | 7.57% | 8.65% | 7.06% | 5.38% | 9.19% | 6.33% | 3.35% | 1.43% | 4.59% | 3.25% |
| 2025/10/31 | 9.98% | 7.38% | 6.59% | 6.52% | 5.97% | 4.91% | 4.26% | 3.44% | 2.33% | 1.24% |
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Leaf Home Water Solutions saw fluctuating trends, peaking at 12.45% on October 8. Kind Water’s share was steady, ending at 7.38%. Culligan led with a high of 15.34% on October 14. My Tap Score and Aquasana showed moderate activity, while Water.com and Puragain Water had varied performances. Waterdrop Filter and Cloud Water Filters experienced ups and downs, with AquaTru Water maintaining a low profile. October concluded with Culligan dominating the spend share.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 309 |
| 2025/10/02 | 298 |
| 2025/10/03 | 309 |
| 2025/10/04 | 298 |
| 2025/10/05 | 308 |
| 2025/10/06 | 298 |
| 2025/10/07 | 321 |
| 2025/10/08 | 310 |
| 2025/10/09 | 288 |
| 2025/10/10 | 319 |
| 2025/10/11 | 274 |
| 2025/10/12 | 280 |
| 2025/10/13 | 294 |
| 2025/10/14 | 289 |
| 2025/10/15 | 302 |
| 2025/10/16 | 299 |
| 2025/10/17 | 315 |
| 2025/10/18 | 326 |
| 2025/10/19 | 314 |
| 2025/10/20 | 324 |
| 2025/10/21 | 304 |
| 2025/10/22 | 284 |
| 2025/10/23 | 287 |
| 2025/10/24 | 325 |
| 2025/10/25 | 275 |
| 2025/10/26 | 279 |
| 2025/10/27 | 313 |
| 2025/10/28 | 314 |
| 2025/10/29 | 292 |
| 2025/10/30 | 312 |
| 2025/10/31 | 300 |
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October saw fluctuating advertiser numbers, peaking at 326 on the 18th. The month concluded with 300 advertisers, reflecting dynamic market activity.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Water.com surged with a 3.32% click share increase, while Puragainwater.com faced a 2.42% decline. Aquasana.com and Kindwater.com also saw positive growth, contrasting with declines for Leafhomewatersolutions.com and others.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | leafhomewatersolutions.com | culligan.com | mytapscore.com | kindwater.com | aquasana.com | water.com | puragainwater.com | waterdropfilter.com | cloudwaterfilters.com | aquatruwater.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 5.59% | 6.41% | 2.75% | 5.16% | 3.91% | 2.54% | 2.73% | 8.09% | 6.69% | 2.76% |
| 2025/10/02 | 5.8% | 8.92% | 5.47% | 5.71% | 2.05% | 1.2% | 3.03% | 2.83% | 5.07% | 2.07% |
| 2025/10/03 | 6.02% | 7.69% | 5.91% | 4.6% | 2% | 0.01% | 4.04% | 3.43% | 4.29% | 0.53% |
| 2025/10/04 | 5.06% | 7.65% | 4.71% | 7.35% | 5.51% | 0.17% | 5.33% | 1.69% | 2.43% | 1.59% |
| 2025/10/05 | 6.51% | 8.26% | 4.68% | 6.28% | 5.72% | 0.08% | 6.63% | 1.87% | 2.92% | 3.99% |
| 2025/10/06 | 4.76% | 9.88% | 4.8% | 4.61% | 2.13% | 0.31% | 5.7% | 1.07% | 3.83% | 4.24% |
| 2025/10/07 | 7.18% | 10.47% | 4.47% | 4.85% | 3.2% | 0.12% | 2.22% | 3% | 4.94% | 5.3% |
| 2025/10/08 | 11.19% | 10.53% | 4.74% | 5.14% | 1.93% | 0.18% | 2.95% | 6.32% | 5.26% | 3.28% |
| 2025/10/09 | 10.3% | 9.9% | 7.39% | 3.97% | 3.59% | 0.1% | 5.41% | 3.36% | 3.29% | 1.29% |
| 2025/10/10 | 7.49% | 7.9% | 4.89% | 2.03% | 4.54% | 0.08% | 5.68% | 2.4% | 4.37% | 2.17% |
| 2025/10/11 | 7.72% | 8.72% | 6.24% | 4.21% | 1.38% | 0.18% | 6.58% | 3.81% | 7.08% | 6.26% |
| 2025/10/12 | 6.82% | 6.67% | 5.3% | 5.32% | 4.31% | 0.12% | 5.64% | 2.39% | 7.48% | 3.96% |
| 2025/10/13 | 5.98% | 9.2% | 7.64% | 3.33% | 3.62% | 0% | 4.96% | 2.1% | 5.85% | 5.74% |
| 2025/10/14 | 7.6% | 13.04% | 7.55% | 5.02% | 4.08% | 0% | 3.81% | 1.41% | 4.87% | 2.58% |
| 2025/10/15 | 8.14% | 11.13% | 7.77% | 3.98% | 3.11% | 0.25% | 6.82% | 1.37% | 3.63% | 1.39% |
| 2025/10/16 | 6.8% | 10.04% | 5.95% | 2.43% | 3.2% | 0.15% | 6.88% | 2.87% | 3.68% | 2.84% |
| 2025/10/17 | 6.81% | 8.49% | 5.96% | 2.75% | 2.29% | 4.93% | 7.36% | 3.78% | 5.3% | 3.54% |
| 2025/10/18 | 4.03% | 6.02% | 4.01% | 4.62% | 4.45% | 4.36% | 2.99% | 7.16% | 5.57% | 3.39% |
| 2025/10/19 | 5.32% | 9.43% | 4% | 5.04% | 4.18% | 2.65% | 1.61% | 4.5% | 5.24% | 3.38% |
| 2025/10/20 | 5.61% | 10.14% | 5.82% | 3.78% | 4.47% | 2.18% | 2.67% | 3.03% | 6.26% | 2.75% |
| 2025/10/21 | 6.09% | 11.81% | 4.75% | 5.66% | 6.42% | 2.89% | 3.13% | 3.94% | 5.57% | 3.03% |
| 2025/10/22 | 5.85% | 10.42% | 5.27% | 5.17% | 5.15% | 3.37% | 2.19% | 2.96% | 4.27% | 4.2% |
| 2025/10/23 | 6.28% | 11.82% | 5.91% | 5.36% | 6.66% | 1.43% | 2.6% | 3.22% | 6.41% | 0.94% |
| 2025/10/24 | 5.12% | 14.99% | 5.89% | 5.66% | 5.72% | 2.95% | 4.19% | 1.39% | 3.57% | 0.11% |
| 2025/10/25 | 6.02% | 12.65% | 5.83% | 5.5% | 4.83% | 6.05% | 4.51% | 1.38% | 4.15% | 3.18% |
| 2025/10/26 | 7.35% | 13.2% | 5% | 6.73% | 7.12% | 3.1% | 2.46% | 2.43% | 3.65% | 0.86% |
| 2025/10/27 | 3.78% | 11.21% | 6% | 3.7% | 6.52% | 2.76% | 5.68% | 1.24% | 4.58% | 3.54% |
| 2025/10/28 | 8.16% | 10.34% | 5.6% | 7.47% | 5.32% | 2.9% | 2.89% | 1.63% | 2.67% | 1.88% |
| 2025/10/29 | 8.96% | 8.73% | 6.15% | 5.57% | 5.8% | 6.86% | 3.79% | 1.12% | 2.75% | 1.92% |
| 2025/10/30 | 6.54% | 8.46% | 5.17% | 6.62% | 10.01% | 5.33% | 2.98% | 1.51% | 4.2% | 3.5% |
| 2025/10/31 | 8.79% | 8.47% | 6.23% | 6.22% | 5.71% | 4.39% | 3.84% | 2.91% | 1.94% | 1.08% |
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Culligan.com led October with a strong impression share, peaking mid-month. Leafhomewatersolutions.com showed significant fluctuations, while Mytapscore.com maintained a steady presence. The month concluded with Culligan.com dominating.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of water utilities, top advertisers like Aquasana, Culligan, and Kind Water captivate audiences with unique propositions. Aquasana simplifies complex processes, Culligan offers personalized consultations, and Kind Water promotes eco-friendly solutions. Uline and Primo Water emphasize convenience and comprehensive service, showcasing diverse approaches to water solutions.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
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