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US Energy, Utilities & Waste - Water Utilities - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US – Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste - Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
aquasana.com 12.64
waterdropfilter.com 7.8
zerowater.com 5.02
kindwater.com 5.01
culligan.com 3.47
cloudwaterfilters.com 3.06
puragainwater.com 2.8
lowes.com 2.64
grainger.com 2.52
hydroviv.com 2.45
others 52.59

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Aquasana leads with 12.64% click share, followed by Waterdropfilter at 7.8%. Others dominate with 52.59%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste - Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date aquasana.com waterdropfilter.com kindwater.com puragainwater.com cloudwaterfilters.com culligan.com hydroviv.com culliganla.com lifesourcewater.com water.com
2025/03/01 13.77% 11.27% 12.8% 2.12% 0% 4.05% 2.13% 0.91% 2.01% 5.7%
2025/03/02 13.62% 4.47% 9.59% 5.35% 0% 5.72% 2.38% 3.35% 3.1% 6.32%
2025/03/03 10.73% 6.14% 9.21% 2.14% 1.94% 5.16% 1.93% 1.79% 0.62% 2.34%
2025/03/04 14.35% 3.26% 4.39% 7.19% 1.38% 8.65% 2.09% 2.4% 3.1% 2.39%
2025/03/05 10.41% 5.28% 5.09% 6.41% 1.78% 9.44% 1.52% 0.76% 1.59% 2.51%
2025/03/06 16.9% 4.21% 11.08% 6.1% 1.96% 5.14% 2.51% 2.17% 2.21% 1.77%
2025/03/07 14.36% 3.96% 14.9% 3.3% 1.51% 4.17% 1.9% 1.1% 1.19% 1.44%
2025/03/08 14.98% 8.22% 12.38% 3.55% 4.15% 3.32% 3.14% 1.82% 1.67% 1.84%
2025/03/09 9.04% 5.19% 5.09% 5.64% 3.75% 4.27% 1.42% 2.21% 2.92% 4.02%
2025/03/10 8.38% 3.46% 7.78% 7.71% 2.37% 5.13% 2.27% 4.4% 3.34% 4.07%
2025/03/11 6.7% 4.27% 5.69% 5.36% 3.34% 8.43% 0.88% 2.31% 2.25% 3.13%
2025/03/12 6.93% 5.03% 5.65% 7.09% 2.68% 8.1% 1% 3.86% 3.48% 2.71%
2025/03/13 15.69% 6.55% 2.36% 6.36% 3.27% 7.36% 0.63% 2.55% 2.72% 2.47%
2025/03/14 5.71% 1.86% 3.19% 7.09% 1.62% 8.67% 1.82% 3.18% 3.39% 4.48%
2025/03/15 3.74% 10.03% 3.02% 4.2% 4.27% 5.43% 1.23% 1.97% 1.77% 5.38%
2025/03/16 5.6% 7.54% 8.83% 7.21% 2.96% 6.56% 2.16% 3.59% 2.7% 3.83%
2025/03/17 5.66% 6.67% 8.12% 5.49% 3.75% 4.34% 2.5% 1.79% 1.94% 3.83%
2025/03/18 9.16% 8.04% 6.35% 5.21% 3.24% 6.41% 1.83% 1.71% 2.62% 3.41%
2025/03/19 13.59% 7.44% 8.46% 2.29% 4.97% 3.31% 1.49% 0.76% 1.24% 1.78%
2025/03/20 7.66% 7% 4.95% 6.34% 3.41% 7.11% 0.84% 3.15% 1.38% 3.45%
2025/03/21 3.58% 8.26% 5.08% 5.49% 3.49% 8.3% 1.17% 2.32% 2.34% 4.47%
2025/03/22 7.6% 8.14% 4.07% 6.67% 4.27% 6.08% 1.36% 2.98% 3.67% 4.23%
2025/03/23 8.15% 12.32% 3.21% 2.99% 4.73% 5.66% 1.36% 2.19% 0.54% 4.6%
2025/03/24 7.44% 8.49% 3.73% 5.63% 3.08% 4.4% 1.57% 2.4% 2.64% 2.99%
2025/03/25 10.11% 3.33% 7.94% 4.3% 3.55% 7.49% 2.14% 2.54% 1.73% 4.91%
2025/03/26 14.02% 5.43% 7.39% 4.96% 3.15% 5.59% 1.21% 1.89% 1.93% 2.69%
2025/03/27 11% 6.36% 6.54% 4.7% 3.74% 3.87% 2.7% 1.69% 1.62% 3.49%
2025/03/28 13.25% 6.87% 5.27% 3.71% 3.2% 2.94% 1.84% 1.48% 2.07% 3.06%
2025/03/29 13.32% 9.49% 5.96% 2.66% 4% 2.92% 3.38% 1.15% 0.84% 2.9%
2025/03/30 19.72% 7.13% 6.75% 2.31% 4.4% 1.71% 2.82% 1.14% 1.26% 3.77%
2025/03/31 15.94% 8.49% 5.31% 4.12% 4.1% 3.03% 2.82% 1.56% 1.48% 1.45%

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Aquasana led March with fluctuating spend, peaking at 19.72% on the 30th. Waterdropfilter and Kindwater showed steady mid-range activity. Puragainwater and Cloudwaterfilters maintained lower shares. The month concluded with Aquasana’s dominance.

Market Exposure

Competitor Count for US Energy, Utilities & Waste - Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 263
2025/03/02 299
2025/03/03 325
2025/03/04 360
2025/03/05 361
2025/03/06 480
2025/03/07 474
2025/03/08 429
2025/03/09 304
2025/03/10 407
2025/03/11 361
2025/03/12 356
2025/03/13 350
2025/03/14 376
2025/03/15 301
2025/03/16 315
2025/03/17 310
2025/03/18 390
2025/03/19 352
2025/03/20 353
2025/03/21 319
2025/03/22 352
2025/03/23 286
2025/03/24 366
2025/03/25 335
2025/03/26 353
2025/03/27 353
2025/03/28 354
2025/03/29 312
2025/03/30 290
2025/03/31 365

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March saw a dynamic shift in distinct advertisers, starting at 263 and peaking at 480. The month concluded with a stable 365, indicating a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste - Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
waterdropfilter.com 1.79%
expresswater.com 1.09%
lowes.com 1.07%
livesans.com 1.07%
cloudwaterfilters.com 0.93%
aquasana.com -0.63%
aquatruwater.com -0.88%
puragainwater.com -0.92%
culligan.com -1.03%
kindwater.com -2.14%

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Waterdropfilter.com surged with a 1.79% click share increase, while kindwater.com faced a 2.14% decline.

Campaign Efficiency

US Energy, Utilities & Waste - Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date aquasana.com waterdropfilter.com cloudwaterfilters.com nuaquasystems.com hydroviv.com kindwater.com pumpproducts.com puragainwater.com grainger.com culligan.com
2025/03/01 12.24% 14.2% 0% 1.34% 2.26% 6.46% 0.01% 1.41% 0.01% 1.88%
2025/03/02 12.59% 6.17% 0% 2.03% 2.82% 6.03% 0.01% 4.04% 0.01% 3.18%
2025/03/03 9.23% 6.95% 2.64% 2.79% 1.9% 4.88% 4.47% 0.92% 4.8% 1.96%
2025/03/04 10.43% 4.17% 2.04% 0.23% 2.35% 3.09% 4.77% 5.33% 5.33% 5.02%
2025/03/05 7.49% 6.1% 2.35% 1.24% 1.75% 3.09% 5.23% 3.72% 7.05% 4.72%
2025/03/06 13.46% 5.57% 2.97% 2.43% 3.18% 7.97% 2.67% 4.33% 1.77% 3.2%
2025/03/07 13.25% 4.58% 2.13% 3.3% 2.45% 8.91% 2.84% 2.03% 2.24% 1.93%
2025/03/08 12.77% 9.57% 5.7% 3.09% 3.75% 8% 0.01% 2.48% 0.01% 1.61%
2025/03/09 8.46% 6.18% 5.48% 1.98% 1.74% 3.85% 0.02% 3.65% 0.02% 2.82%
2025/03/10 6.6% 4.67% 3.64% 1.12% 2.45% 4.65% 3.12% 4.84% 2.96% 2.65%
2025/03/11 5.81% 4.8% 3.78% 1.57% 1.2% 3.25% 6.63% 3.05% 9.89% 3.66%
2025/03/12 6% 6.13% 3.77% 1.05% 1.29% 4.14% 3.84% 5.04% 6.05% 3.89%
2025/03/13 9.41% 7.85% 4.5% 2.54% 0.81% 1.53% 5.1% 4.22% 4.82% 4.01%
2025/03/14 4.16% 2.45% 2.27% 0.73% 1.89% 2.14% 4.85% 4.85% 5.48% 4.72%
2025/03/15 5.02% 10.14% 5.83% 3.75% 1.54% 2.06% 0.01% 2.41% 0.03% 2.42%
2025/03/16 6.06% 8.57% 4.36% 4.38% 2.32% 6.04% 0.01% 4.6% 0.02% 3.08%
2025/03/17 5.61% 8.26% 4.4% 3.25% 2.39% 4.26% 4.9% 2.65% 5.45% 1.72%
2025/03/18 8.03% 8.22% 4.81% 1.87% 2.19% 4.59% 2.76% 3.38% 4.11% 2.96%
2025/03/19 10.35% 7.93% 5.59% 2.41% 1.58% 4.73% 3.57% 1.31% 5.98% 1.54%
2025/03/20 7.05% 7.25% 4.68% 1.15% 1.23% 2.85% 5.24% 3.71% 7.62% 3.86%
2025/03/21 4.53% 7.72% 4.84% 1.15% 1.46% 3.11% 4.59% 3.47% 6.99% 3.91%
2025/03/22 7.49% 10.6% 6.06% 2.6% 1.89% 2.67% 0.01% 4.29% 0.01% 2.96%
2025/03/23 8.9% 12.16% 5.83% 2.89% 1.45% 1.91% 0.01% 1.43% 0.02% 2.29%
2025/03/24 9.18% 10% 3.83% 2.89% 1.7% 2.32% 3.99% 2.78% 2.85% 1.9%
2025/03/25 11.11% 4.98% 4.55% 1.34% 2.46% 5.17% 5.45% 2.5% 5.47% 3.4%
2025/03/26 12.85% 6.82% 4.06% 3.1% 1.76% 5.01% 4.01% 2.87% 3.84% 2.68%
2025/03/27 10.48% 7% 4.76% 2.94% 2.58% 3.69% 3.83% 2.73% 4.66% 1.79%
2025/03/28 11.02% 7.07% 4.24% 1.33% 2% 2.86% 3.48% 2.36% 6.08% 1.42%
2025/03/29 13.77% 9.32% 4.91% 2.93% 4.54% 3.46% 0.01% 1.54% 0.01% 1.35%
2025/03/30 17.55% 7.48% 4.97% 3.67% 3.33% 3.84% 0.01% 1.15% 0.01% 0.9%
2025/03/31 15.29% 9.74% 4.84% 3.61% 3.35% 3.11% 2.46% 2.43% 2.14% 1.46%

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Aquasana’s impression share fluctuated, peaking at 17.55% on March 30. Waterdropfilter saw a steady rise, ending at 9.74%. Cloudwaterfilters maintained a moderate presence, while Nuaquasystems and Hydroviv had minor fluctuations. March concluded with Aquasana leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste - Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Culligan® - Whole House Water Filters https://www.culliganla.com

    Get easy, professional installation & a hassle-free maintenance schedule w/ Culligan® now. Improve the quality of your home water w/ a Culligan® water...

  2. 2
    Home Depot® Same Day Service - Water Heater Installation https://www.homedepot.com › water-heater › installation

    Choose From Gas vs. Electric and Tank vs. Tankless Hot Water Heater Options. Call Now.

  3. 3
    Best No-Salt Water Softener | No Electricity, Drain or Waste https://www.kindwater.com

    Best City System for Salt-Free Softening. Prevents and Removes Scale. Easy Installation.

  4. 4
    Whole house reverse osmosis - Best whole house water filters https://www.puragainwater.com

    Whole House Water Filter System. Salt Free Water Softener. Best Water Filtration System. Puragain Water provides custom water filtration systems tailored to individual needs.

  5. 5
    Primo Delivery Service https://www.water.com

    At Your Door Every 2 Weeks — Control your delivery date, items in your recurring order, and more in the MyWater+ App. 3 & 5 gallon...

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In the competitive landscape of water utilities, Culligan® stands out with its promise of hassle-free maintenance and professional installation. Home Depot® offers same-day water heater services, emphasizing choice and convenience. Kindwater promotes eco-friendly, no-salt softeners, while Puragain Water customizes filtration systems. Primo Delivery Service highlights flexibility with its app-controlled delivery.

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