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US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
aquasana.com 10.59
waterdropfilter.com 8.76
lowes.com 4.47
cloudwaterfilters.com 4.3
kindwater.com 3.87
water.com 3.56
culligan.com 3.25
uswatersystems.com 3.11
pumpproducts.com 2.93
livesans.com 2.87
others 52.29

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In the competitive landscape of water utilities PPC, Aquasana leads with a 10.59% click share. Waterdropfilter follows at 8.76%, while others collectively dominate with 52.29%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date kindwater.com waterdropfilter.com culligan.com water.com cloudwaterfilters.com aquasana.com puragainwater.com livesans.com uswatersystems.com discountwatersofteners.com
2025/04/01 1.86% 9.92% 1.29% 2.89% 5.06% 9.02% 1.65% 2.26% 2.16% 2.77%
2025/04/02 2.23% 12.75% 2.33% 4.33% 7.75% 7.4% 1.36% 2.14% 2% 3.72%
2025/04/03 3.31% 5.67% 6.46% 4.04% 2.8% 4.54% 4.97% 2.25% 1.01% 1.7%
2025/04/04 4.87% 6.1% 4.56% 2.62% 2.87% 8.23% 5.35% 3.92% 1.03% 1.6%
2025/04/05 6.75% 9.52% 3.65% 3.39% 5.07% 10.02% 2.51% 6.29% 1.17% 1.37%
2025/04/06 5.01% 6.81% 3.05% 3.38% 4.6% 8.59% 2.36% 5.08% 1.59% 1.33%
2025/04/07 4.49% 7.7% 2.4% 2.11% 5.67% 14.52% 1.45% 5.54% 1.46% 1.62%
2025/04/08 7.72% 4.99% 3.48% 2.07% 5.42% 10.6% 5.77% 5.82% 0.8% 2.12%
2025/04/09 6.27% 6.76% 1.32% 1.63% 5.76% 11.4% 2.1% 4.36% 2.59% 4.26%
2025/04/10 6.36% 6.3% 2.53% 3.04% 5.48% 7.34% 1.76% 4.69% 2.66% 3.74%
2025/04/11 7.39% 6.85% 4.55% 2.92% 6.11% 7.79% 4.46% 2.72% 0.71% 3.64%
2025/04/12 6.49% 8.67% 3.31% 3.34% 5.78% 8.85% 3.48% 7.8% 1% 2.68%
2025/04/13 4.46% 8.34% 6.07% 4.39% 5.93% 8.95% 4.08% 3.66% 1.23% 5.96%
2025/04/14 6.06% 12.36% 3.79% 2.78% 6.18% 10.48% 4.77% 5.53% 1.02% 3.25%
2025/04/15 4.77% 7.69% 4.81% 2.38% 4.06% 13.69% 3.11% 2.02% 1.75% 2.97%
2025/04/16 6.45% 9.42% 3.37% 1.53% 4.47% 10.07% 3.91% 4.54% 2.39% 1.63%
2025/04/17 8.8% 5.05% 3.39% 2.01% 4.63% 17.02% 1.64% 1.83% 2.2% 2.67%
2025/04/18 10.44% 3.1% 9.92% 1.51% 2.69% 6.53% 3.07% 2.54% 3.84% 0.64%
2025/04/19 6.85% 5.37% 8.78% 3.01% 2.71% 7.57% 4.75% 2.56% 3.07% 1.94%
2025/04/20 6.01% 7.98% 3.62% 4.86% 4.66% 8.64% 1.57% 0.51% 1% 6.1%
2025/04/21 11.34% 6.06% 2.76% 3.18% 4.55% 11.39% 1.59% 1.98% 2.08% 4.01%
2025/04/22 5.77% 6.16% 7.58% 5.9% 3.4% 7.76% 3.49% 0.57% 1.18% 1.72%
2025/04/23 6.22% 8.54% 3.59% 4.86% 4.32% 9.21% 4.5% 1.11% 4.95% 1.31%
2025/04/24 10.38% 9.73% 2.88% 4.62% 4.68% 5.33% 2.49% 1.68% 5.67% 4.26%
2025/04/25 4.54% 16.61% 3.38% 7.35% 5.15% 7.18% 3.64% 4.66% 5.26% 0.79%
2025/04/26 6.04% 11.03% 6.56% 4.7% 4.46% 8.33% 5.97% 2.19% 9.09% 1.42%
2025/04/27 7.23% 6.75% 5.89% 4.41% 3.55% 7.58% 6.16% 0.72% 3.3% 2.07%
2025/04/28 5.69% 7.4% 4.08% 6.15% 3.41% 12.61% 2.79% 3.72% 4.41% 0.96%
2025/04/29 5.18% 8.64% 4.83% 7.69% 6.41% 4.62% 3.65% 2.31% 2.29% 0.26%
2025/04/30 10.03% 8.85% 7.53% 6.39% 5.22% 4.12% 3.84% 3.15% 2.77% 0.51%

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In April 2025, “kindwater.com” saw a fluctuating PPC spend, peaking at 11.34% on April 21. “waterdropfilter.com” started strong at 12.75% on April 2, with a notable peak of 16.61% on April 25. “culligan.com” had a significant rise to 9.92% on April 18. “aquasana.com” reached its highest at 17.02% on April 17. “uswatersystems.com” and “discountwatersofteners.com” maintained lower, more stable shares. The month concluded with “kindwater.com” at 10.03%, “waterdropfilter.com” at 8.85%, and “aquasana.com” at 4.12%.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 279
2025/04/02 250
2025/04/03 273
2025/04/04 302
2025/04/05 287
2025/04/06 285
2025/04/07 300
2025/04/08 292
2025/04/09 264
2025/04/10 295
2025/04/11 252
2025/04/12 242
2025/04/13 222
2025/04/14 281
2025/04/15 286
2025/04/16 294
2025/04/17 288
2025/04/18 353
2025/04/19 362
2025/04/20 269
2025/04/21 288
2025/04/22 318
2025/04/23 290
2025/04/24 284
2025/04/25 234
2025/04/26 275
2025/04/27 298
2025/04/28 278
2025/04/29 273
2025/04/30 260

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 362 on April 19. The month concluded with a slight decline, ending at 260.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
uswatersystems.com 2.97%
water.com 1.96%
culligan.com 1.82%
kindwater.com 1.39%
mytapscore.com 1.05%
hydroviv.com -1.16%
expresswater.com -1.59%
aquasana.com -1.64%
livesans.com -2.02%
zerowater.com -2.64%

Copyright © Adthena. All rights reserved.

In the past month, uswatersystems.com surged with a 2.97% click share increase, while zerowater.com dropped by 2.64%.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date waterdropfilter.com kindwater.com cloudwaterfilters.com grainger.com livesans.com aquasana.com uswatersystems.com lowes.com pumpproducts.com nuaquasystems.com
2025/04/01 9.02% 0.94% 5.47% 3.81% 2.22% 9.12% 2.47% 3.7% 6.27% 6.17%
2025/04/02 9.67% 1.03% 7.02% 6.2% 2.29% 4.89% 2.32% 5.54% 7.02% 6.68%
2025/04/03 5.73% 1.64% 3.46% 3.05% 2.93% 4.46% 1.45% 5.36% 2.32% 4.54%
2025/04/04 7% 2.81% 3.58% 4.21% 5.53% 6.48% 1.24% 5.55% 7.18% 4.73%
2025/04/05 10.18% 4.01% 5.95% 0.02% 8.02% 8.02% 1.72% 5.4% 0.01% 3.6%
2025/04/06 6.75% 3.28% 5.66% 0.02% 5.49% 7.53% 1.29% 5.96% 0.01% 2.28%
2025/04/07 8.14% 2.5% 6.05% 2.66% 6.57% 10.98% 2.03% 2.63% 5.12% 3.53%
2025/04/08 5.84% 4.08% 6.76% 4.43% 6.96% 7.15% 1.21% 3.76% 5.95% 1.82%
2025/04/09 7.49% 3.2% 6.52% 4.31% 4.85% 7.41% 2.44% 2.83% 6.07% 1.55%
2025/04/10 6.83% 3.3% 5.43% 4.83% 4.62% 6.66% 2.8% 4.53% 5.2% 2.13%
2025/04/11 6.03% 3.45% 6.76% 4.02% 2.76% 6% 0.38% 5.68% 8.23% 2.03%
2025/04/12 8.49% 3.06% 6.38% 0.02% 8.96% 7.59% 0.69% 4.8% 0.01% 1.7%
2025/04/13 7.13% 2.4% 6.22% 0.02% 2.97% 7.86% 1.73% 5.24% 0.01% 0.44%
2025/04/14 11.84% 2.96% 6.59% 3.96% 5.64% 7.04% 0.92% 3.28% 6.22% 1.09%
2025/04/15 8.96% 2.58% 4.8% 3.92% 2.43% 10.13% 2.56% 4.46% 6.22% 1.34%
2025/04/16 10.37% 3.21% 5.05% 5.06% 5.38% 8.11% 3.4% 3.58% 4.99% 3.88%
2025/04/17 4.53% 4.01% 4.44% 7.22% 1.49% 9.81% 2.16% 3.98% 6.68% 3.25%
2025/04/18 3.45% 7.15% 3.25% 3.61% 3.14% 5.56% 2.35% 3.64% 0% 0.46%
2025/04/19 7.1% 4.58% 3.54% 0.01% 3.51% 6.79% 2.7% 2.74% 0% 3.45%
2025/04/20 9.79% 3.66% 6.55% 0.02% 0.61% 7.65% 1.27% 3.79% 0.01% 2.45%
2025/04/21 5.7% 6.81% 5.04% 3.73% 2.26% 9.26% 2.34% 3.79% 8.42% 2.96%
2025/04/22 6.37% 3.3% 4.19% 3.96% 0.85% 6.95% 1.29% 1.82% 9.73% 3.71%
2025/04/23 9.19% 4.08% 5.73% 4.46% 1.21% 8.32% 3.01% 2.61% 3.69% 4.24%
2025/04/24 10.14% 4.97% 5.68% 4.11% 2.01% 6.27% 4.66% 3.83% 4.68% 2.31%
2025/04/25 16.22% 2.63% 6.27% 6.66% 5.64% 8.07% 1.78% 1.84% 0.6% 0.42%
2025/04/26 12.81% 3.74% 5.29% 0.01% 2.37% 8.22% 8.31% 4.15% 0.01% 2.35%
2025/04/27 7.39% 4.35% 4.56% 0.01% 1.06% 6.82% 4.45% 3.78% 0.01% 3.19%
2025/04/28 7.64% 2.83% 3.97% 5.83% 4.27% 9.45% 5.79% 4.14% 4.33% 2.86%
2025/04/29 8.44% 3.97% 7.3% 7.1% 2.51% 4.09% 3.14% 4.11% 3.15% 1.78%
2025/04/30 9.95% 6.57% 6.18% 5.87% 3.43% 3.35% 3.1% 2.35% 2.33% 2.33%

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In April 2025, waterdropfilter.com led with fluctuating impressions, peaking at 16.22% on the 25th. Kindwater.com saw a steady rise, while cloudwaterfilters.com maintained moderate stability. Grainger.com and pumpproducts.com experienced sporadic highs. The month concluded with waterdropfilter.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free In-Home Water Test https://www.culligan.com › water-testing › drinking-water

    Culligan's Got You Covered — Free In-Home Or Virtual Water Consultations. Call Or Schedule Online To Get Started Today!

  2. 2
    Culligan® Water Softener | As Low As $9.95/Month https://www.culliganla.com

    Improve the quality of your home water w/ a Culligan® water softening system. Contact us.

  3. 3
    Best Whole House Water Filter | Official Factory Direct Site https://www.kindwater.com

    Our Premium Kind Water Systems are Compact and Easy to Install. Great for City Water.

  4. 4
    Concerned About Your Water? - Get A Free Water Test Today http://www.kinetico.com

    Do You Know What's In Your Water? Find Out With a Free Test From Kinetico Today!

  5. 5
    Primo Delivery Service - At Your Door Every 2 Weeks https://www.water.com

    Control your delivery date, items in your recurring order, and more in the MyWater+ App. Get a $50...

Copyright © Adthena. All rights reserved.

In the competitive world of water utilities, Culligan and Kinetico dominate with enticing offers of free water tests, emphasizing safety and convenience. Culligan’s affordability shines with water softeners at $9.95/month, while Kind Water highlights compact, easy-to-install systems. Primo’s delivery service ensures consistent, customizable water access.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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