US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.5205283203
62.4794716797
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 7%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
waterdropfilter.com 9.28
aquasana.com 8.42
culligan.com 7.8
aquatruwater.com 5.75
leafhomewatersolutions.com 5.11
mytapscore.com 4.65
water.com 4.42
kindwater.com 3.67
cloudwaterfilters.com 2.98
hydroviv.com 2.84
others 45.08
  • waterdropfilter.com - 9.28%
  • aquasana.com - 8.42%
  • culligan.com - 7.8%
  • aquatruwater.com - 5.75%
  • leafhomewatersolutions.com - 5.11%
  • mytapscore.com - 4.65%
  • water.com - 4.42%
  • kindwater.com - 3.67%
  • cloudwaterfilters.com - 2.98%
  • hydroviv.com - 2.84%
  • others - 45.08%

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In the water utilities PPC landscape, ‘others’ dominate with 45.08% click share, while ‘waterdropfilter.com’ leads individual advertisers at 9.28%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date leafhomewatersolutions.com culligan.com waterdropfilter.com water.com mytapscore.com aquasana.com aquatruwater.com kindwater.com cloudwaterfilters.com reverseosmosis.com
2026/04/01 5.31% 9.47% 5.97% 3.79% 5.27% 6.52% 4.1% 8.85% 6.46% 4.93%
2026/04/02 7% 9.97% 4.58% 2.87% 4.54% 8.74% 4.63% 7.59% 4.03% 4.48%
2026/04/03 8.2% 10.14% 3.89% 3.36% 3.37% 5.19% 4.71% 6.39% 5.1% 4.43%
2026/04/04 7.96% 8.68% 7.46% 2.37% 4.7% 9.33% 5.38% 3.54% 6.56% 3.48%
2026/04/05 9.86% 11.42% 3.74% 2.53% 5.33% 6.48% 1.84% 4.97% 3.93% 7.2%
2026/04/06 10.08% 9.02% 10.09% 1.86% 4.38% 7.19% 3.28% 5.08% 3.66% 0.38%
2026/04/07 12.4% 9.11% 6.57% 1.58% 4.98% 6.44% 3.18% 6.82% 2.46% 1.13%
2026/04/08 5.33% 6.74% 11.47% 1.34% 4.59% 5.57% 4.45% 2.22% 4.99% 7.55%
2026/04/09 9.83% 9.39% 2.51% 3.49% 4.96% 5.96% 3.04% 3.93% 2.25% 10.35%
2026/04/10 7.11% 8.12% 3.69% 1.35% 4.95% 8.89% 2.35% 7.74% 6.06% 8.36%
2026/04/11 6% 8.59% 9.61% 2.43% 3.36% 5.87% 6.5% 3.87% 3.84% 9.74%
2026/04/12 4.5% 4.8% 20.54% 1.03% 2.76% 6.3% 7.56% 0.94% 4.55% 5.83%
2026/04/13 5.08% 5.45% 8.37% 1.59% 3.18% 7.07% 5.43% 1.6% 4.49% 3.83%
2026/04/14 7.18% 11.01% 4.43% 3.21% 4.48% 5.37% 6.2% 4.45% 4.14% 8.8%
2026/04/15 5.47% 5.11% 8.73% 1.9% 5.75% 9.24% 3.81% 8.22% 2.94% 0.17%
2026/04/16 5.27% 4.36% 5.89% 1.79% 4.07% 10.5% 1.4% 8.65% 3.15% 3.91%
2026/04/17 6.63% 4.77% 8.94% 2.38% 2.7% 8.62% 2.48% 10.95% 3.47% 2.47%
2026/04/18 4.35% 5.39% 13.71% 2.32% 3.94% 10.3% 2.74% 8.01% 4.02% 3.9%
2026/04/19 9.91% 9.79% 11.72% 2.84% 11.93% 3.96% 7.93% 0.83% 3.37% 0.07%
2026/04/20 9.95% 12.33% 4.44% 5.05% 11.02% 3.43% 4.98% 2.62% 1.46% 0.15%
2026/04/21 11.38% 9.45% 4.54% 3.91% 8.23% 3.86% 2.47% 1.56% 1.19% 0%
2026/04/22 7.12% 7.86% 10.79% 3.26% 2.65% 12.12% 5.03% 2.23% 2.97% 0.46%
2026/04/23 7.06% 7.87% 7.27% 2.98% 4.76% 11.18% 5.24% 5.76% 3.64% 0.45%
2026/04/24 8.49% 7.21% 7.07% 1.59% 3.1% 9.38% 6.24% 4.6% 4.3% 3.19%
2026/04/25 6.51% 9.11% 9.49% 2.31% 4.46% 9.97% 8.52% 5.81% 4.53% 0.22%
2026/04/26 6.01% 8.7% 9.73% 3.27% 7.12% 8.88% 7.44% 3.68% 3.25% 0.03%
2026/04/27 8.91% 8.01% 6.7% 2.77% 5.31% 5.82% 8.69% 2.65% 3.42% 2.79%
2026/04/28 7.9% 7.21% 11.5% 3.36% 4.38% 8.54% 7.76% 3.6% 3.2% 0.19%
2026/04/29 8.27% 6.52% 14.45% 3.81% 5.31% 2.83% 9.97% 2.01% 6.4% 0%
2026/04/30 12.98% 9.82% 7.35% 4.9% 4.8% 4.67% 4.25% 2.98% 1.95% 0.23%
  • leafhomewatersolutions.com
  • culligan.com
  • waterdropfilter.com
  • water.com
  • mytapscore.com
  • aquasana.com
  • aquatruwater.com
  • kindwater.com
  • cloudwaterfilters.com
  • reverseosmosis.com

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Leafhomewatersolutions.com saw a fluctuating April, peaking at 12.98% on the 30th. Culligan.com maintained a steady presence, ending at 9.82%. Waterdropfilter.com experienced highs and lows, closing at 7.35%. Water.com had a modest rise, finishing at 4.9%. Mytapscore.com showed consistent activity, ending at 4.8%. Aquasana.com had a varied month, closing at 4.67%. Aquatruwater.com saw ups and downs, finishing at 4.25%. Kindwater.com had a mixed month, ending at 2.98%. Cloudwaterfilters.com fluctuated, closing at 1.95%. Reverseosmosis.com had a low-key month, ending at 0.23%.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 282
2026/04/02 300
2026/04/03 305
2026/04/04 286
2026/04/05 291
2026/04/06 350
2026/04/07 321
2026/04/08 294
2026/04/09 288
2026/04/10 285
2026/04/11 267
2026/04/12 265
2026/04/13 323
2026/04/14 301
2026/04/15 314
2026/04/16 308
2026/04/17 285
2026/04/18 270
2026/04/19 260
2026/04/20 275
2026/04/21 260
2026/04/22 278
2026/04/23 268
2026/04/24 286
2026/04/25 249
2026/04/26 259
2026/04/27 257
2026/04/28 259
2026/04/29 253
2026/04/30 247

Copyright © Adthena. All rights reserved.

April began with 282 advertisers, peaking at 350 on the 6th. A decline followed, ending the month at 247.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
waterdropfilter.com 2.56%
aquatruwater.com 2.2%
water.com 1.89%
mytapscore.com 0.8%
waterdropfilter.eu 0.8%
uline.com -0.72%
nuvoh2o.com -0.76%
grainger.com -0.95%
eskiin.com -1.54%
reverseosmosis.com -1.57%

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Aquatruwater.com and waterdropfilter.com surged with click shares of 2.20 and 2.56, respectively. Meanwhile, reverseosmosis.com and eskiin.com faced declines of -1.57 and -1.54.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date leafhomewatersolutions.com waterdropfilter.com culligan.com mytapscore.com aquasana.com aquatruwater.com hydroviv.com cloudwaterfilters.com kindwater.com waterdropfilter.eu
2026/04/01 4.47% 5.01% 6.88% 5.24% 5.57% 4.13% 2.01% 5.03% 5.65% 0%
2026/04/02 6.3% 3.59% 6.75% 4.41% 7.84% 4.14% 2.72% 3.66% 5.58% 0%
2026/04/03 7.3% 2.78% 7.5% 3.63% 4.68% 4.49% 2.69% 4.09% 5.22% 0%
2026/04/04 7.07% 6.28% 7.16% 4.91% 7.69% 4.8% 4.89% 6.07% 2.42% 0%
2026/04/05 8.64% 3.58% 7.56% 5.37% 7.05% 2.32% 2.82% 4.28% 3.34% 0%
2026/04/06 7.67% 8.62% 6.16% 4.56% 5.97% 3.07% 1.7% 3.73% 3.85% 0%
2026/04/07 9.85% 7.12% 5.7% 4.98% 6.13% 2.52% 2.35% 3.33% 5.31% 0%
2026/04/08 5.35% 9.27% 4.87% 4.9% 5.53% 4.52% 3.13% 4.44% 1.6% 0%
2026/04/09 7.93% 2.96% 6.37% 4.73% 5.1% 2.84% 2.08% 2.85% 3.27% 0%
2026/04/10 5.53% 4.11% 6.18% 4.49% 7.35% 2.09% 2.47% 4.87% 7.35% 5.78%
2026/04/11 5.54% 8.18% 6.75% 3.63% 5.97% 7.4% 3.32% 3.78% 3.31% 0%
2026/04/12 3.22% 11.07% 2.58% 2.21% 5.04% 5.42% 2.85% 2.62% 0.55% 24%
2026/04/13 4.31% 6.52% 3.77% 2.85% 6.06% 5.17% 2.93% 3.92% 1.09% 16.7%
2026/04/14 6.71% 3.51% 8.01% 4.54% 5.05% 5.95% 3.83% 4.98% 3.02% 0.16%
2026/04/15 3.83% 9.27% 3.08% 4.39% 5.59% 3.93% 2.7% 3.39% 4.73% 6.39%
2026/04/16 4.8% 6.47% 3.38% 4.6% 7.7% 1.72% 3.23% 3.69% 6.16% 7.5%
2026/04/17 5.62% 9.68% 3.29% 2.92% 7.01% 2.4% 3.93% 3.21% 6.94% 2.41%
2026/04/18 4.38% 12.39% 4.32% 4.64% 8.23% 2.85% 4.87% 4.23% 5.26% 2.69%
2026/04/19 8.7% 11.05% 6.59% 9.89% 4.08% 7.56% 4.82% 3.16% 0.65% 1.99%
2026/04/20 8.15% 4.74% 7.71% 8.57% 3.05% 4.44% 2.42% 2.01% 1.78% 1.99%
2026/04/21 8.99% 5.28% 6.94% 7.38% 3.12% 3.23% 2% 1.52% 1.01% 2.41%
2026/04/22 6.07% 10.35% 5.27% 2.62% 10.15% 5.18% 2.38% 3.75% 1.37% 1.62%
2026/04/23 6.22% 6.55% 5.22% 4.72% 8.3% 5.03% 4.85% 3.3% 3.48% 0.66%
2026/04/24 8.08% 5.36% 5.38% 3.21% 8.35% 5.64% 4.08% 3.25% 3.84% 0%
2026/04/25 5.36% 8.95% 6.33% 4.79% 8.52% 8.78% 4.49% 3.85% 4.58% 0%
2026/04/26 5.08% 10.77% 6.21% 5.57% 7.11% 7.42% 4.85% 3.44% 2.62% 0%
2026/04/27 7.24% 6.86% 5.77% 4.04% 5.96% 8.15% 3.25% 3.5% 1.67% 4.4%
2026/04/28 6.34% 11.71% 5.01% 3.77% 6.76% 7.65% 4.11% 3.07% 2.28% 4.64%
2026/04/29 6.76% 14.95% 4.39% 4.15% 3.26% 9.47% 4% 5.51% 1.41% 5.08%
2026/04/30 11.57% 8.97% 7.19% 5.18% 4.05% 3.62% 2.39% 2.34% 1.76% 0%
  • leafhomewatersolutions.com
  • waterdropfilter.com
  • culligan.com
  • mytapscore.com
  • aquasana.com
  • aquatruwater.com
  • hydroviv.com
  • cloudwaterfilters.com
  • kindwater.com
  • waterdropfilter.eu

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In April 2026, Leaf Home Water Solutions saw a fluctuating impression share, peaking at 11.57% on the 30th. Waterdrop Filter’s share surged mid-month, reaching 14.95% on the 29th. Culligan maintained a steady presence, while MyTapScore experienced a notable spike on the 19th. Waterdrop Filter EU had a significant peak on the 12th. Aquasana’s share varied, peaking on the 22nd. AquaTruWater and Hydroviv showed moderate fluctuations. CloudWaterFilters and KindWater had lower, more stable shares. The month concluded with Leaf Home Water Solutions leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    What is Reverse Osmosis: Explained in Simple Terms | Aquasana - Explained in Simple Terms https://www.aquasana.com

    Reverse Osmosis is a process that pushes contaminated water through a semi-permeable membrane, which can remove up to 99.99% of specific contaminants

  2. 2
    What is Reverse Osmosis? Is It Right for Your Home? | Kind Water https://www.kindwater.com

    What is reverse osmosis? Explore how RO systems reduce contaminants and if they're an ideal choice for your home.

  3. 3
    Home Water Filtration Systems https://www.leafhomewatersolutions.com

    Filter & Purify Water — Join Countless Happy Families Who Trust LeafHome® Water Solutions. Improve Your Water Now!

  4. 4
    Well Water Test Kits | Certified Lab Analysis – Tap Score https://www.mytapscore.com

    Award-winning water testing kit laboratory with clear, unbiased and actionable results. #1 EPA certified testing service for 4K+ contaminants by...

  5. 5
    Water Softener Salt - In Stock – Ships Today https://www.uline.com › water-softener › salt

    Softens water to protect water heaters, pipes and appliances from harmful mineral buildup. Salt pellets resist caking and clumping. 40 lbs. easy-open bag. Skid quantities available.

Copyright © Adthena. All rights reserved.

In the realm of water solutions, Aquasana and Kind Water captivate with their educational approach to reverse osmosis, simplifying complex processes. LeafHome® emphasizes trust and family satisfaction, while Tap Score offers precision in water testing. Uline focuses on practicality with their water softener salt.

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