US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.2361339396
81.7638660604
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 8%
Navigational 1%
Seasonal 0%
Local 16%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
culligan.com 8.52
leafhomewatersolutions.com 7.43
kindwater.com 5.61
mytapscore.com 5.36
aquasana.com 5.06
cloudwaterfilters.com 4.98
puragainwater.com 4.81
waterdropfilter.com 3.31
aquatruwater.com 2.97
lifesourcewater.com 2.34
others 49.61
  • culligan.com - 8.52%
  • leafhomewatersolutions.com - 7.43%
  • kindwater.com - 5.61%
  • mytapscore.com - 5.36%
  • aquasana.com - 5.06%
  • cloudwaterfilters.com - 4.98%
  • puragainwater.com - 4.81%
  • waterdropfilter.com - 3.31%
  • aquatruwater.com - 2.97%
  • lifesourcewater.com - 2.34%
  • others - 49.61%

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Culligan leads with 8.52% click share, followed by Leaf Home Water Solutions at 7.43%. Others dominate with 49.61%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date leafhomewatersolutions.com kindwater.com culligan.com mytapscore.com aquasana.com water.com puragainwater.com waterdropfilter.com cloudwaterfilters.com aquatruwater.com
2025/10/01 6.22% 6.16% 7.12% 2.9% 3.82% 3.01% 3.65% 8.18% 7.01% 2.93%
2025/10/02 6.77% 6.36% 9.99% 5.39% 2.11% 1.28% 4.6% 2.83% 5.06% 2.04%
2025/10/03 7.15% 5.35% 9.4% 5.83% 2.15% 0.08% 5.1% 4.05% 4.65% 0.56%
2025/10/04 5.77% 7.6% 8.7% 4.45% 5.51% 0.23% 6.5% 1.67% 2.5% 1.73%
2025/10/05 7.93% 7.75% 10.12% 4.06% 6.91% 0.1% 7.68% 1.83% 3.09% 3.99%
2025/10/06 4.84% 5.01% 10.66% 4.21% 2.15% 0.34% 6.44% 1.08% 3.76% 4.22%
2025/10/07 8.66% 5.35% 11.9% 4.11% 3.13% 0.14% 2.75% 3.17% 4.85% 5.18%
2025/10/08 12.45% 5.43% 12.14% 3.93% 2.26% 0.16% 3.83% 5.97% 4.54% 2.95%
2025/10/09 10.88% 4.28% 10.98% 6.31% 3.9% 0.09% 6.5% 3.38% 3.17% 1.35%
2025/10/10 7.79% 2.27% 9.88% 4.45% 4.71% 0.07% 5.4% 2.79% 4.4% 2.29%
2025/10/11 8.12% 4.68% 10.02% 5.31% 1.32% 0.15% 7.07% 3.61% 6.41% 5.71%
2025/10/12 7.31% 6.29% 7.69% 4.38% 4.95% 0.1% 6.16% 2.41% 7.57% 3.56%
2025/10/13 5.86% 3.93% 10.24% 7.27% 3.79% 0% 5.8% 2.13% 5.42% 5.29%
2025/10/14 9.02% 5.63% 15.34% 7.11% 4.25% 0% 4.38% 1.35% 4.9% 2.4%
2025/10/15 8.09% 4.79% 12.33% 7.41% 3.3% 0.24% 7.8% 1.46% 4.1% 1.4%
2025/10/16 7.67% 2.28% 11.88% 5.45% 3.2% 0.1% 7.42% 2.8% 4% 2.9%
2025/10/17 7.66% 3.14% 8.95% 5.93% 2.62% 5.63% 7.98% 3.88% 5.86% 3.93%
2025/10/18 4.53% 5.37% 6.84% 4.22% 4.95% 5.25% 3.64% 7.28% 6.06% 3.79%
2025/10/19 6.26% 6.24% 9.45% 4.36% 4.63% 3.26% 1.98% 4.94% 6.31% 3.81%
2025/10/20 6.64% 4.3% 10.01% 5.9% 5.33% 2.44% 3.08% 3.73% 7.65% 3%
2025/10/21 6.6% 6.47% 10.55% 5.28% 6.78% 3.43% 4.08% 4.37% 6.32% 2.76%
2025/10/22 6.19% 5.83% 8.9% 5.07% 5.74% 4% 2.88% 3.58% 5.68% 5.2%
2025/10/23 6.86% 6.07% 10.35% 5.91% 6.82% 1.65% 3.36% 4.12% 8.13% 1.06%
2025/10/24 5.87% 7.14% 12.15% 6.15% 6.07% 3.41% 5% 1.82% 5.02% 0.12%
2025/10/25 6.58% 6.99% 10.57% 5.8% 5.62% 7.36% 5.46% 1.56% 5.48% 4.24%
2025/10/26 8.91% 7.88% 11.84% 5% 7.78% 3.59% 2.96% 3.35% 4.3% 1.03%
2025/10/27 4.54% 4.78% 9.14% 6.04% 6.54% 3.03% 7.36% 1.48% 6.08% 4.29%
2025/10/28 9.36% 9.71% 8.34% 5.5% 6.22% 3.5% 3.12% 2.2% 3.72% 2.53%
2025/10/29 10.35% 6.81% 6.97% 5.88% 6.43% 7.46% 4.97% 1.45% 3.58% 2.57%
2025/10/30 7.57% 8.65% 7.06% 5.38% 9.19% 6.33% 3.35% 1.43% 4.59% 3.25%
2025/10/31 9.98% 7.38% 6.59% 6.52% 5.97% 4.91% 4.26% 3.44% 2.33% 1.24%
  • leafhomewatersolutions.com
  • kindwater.com
  • culligan.com
  • mytapscore.com
  • aquasana.com
  • water.com
  • puragainwater.com
  • waterdropfilter.com
  • cloudwaterfilters.com
  • aquatruwater.com

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Leaf Home Water Solutions saw fluctuating trends, peaking at 12.45% on October 8. Kind Water’s share was steady, ending at 7.38%. Culligan led with a high of 15.34% on October 14. My Tap Score and Aquasana showed moderate activity, while Water.com and Puragain Water had varied performances. Waterdrop Filter and Cloud Water Filters experienced ups and downs, with AquaTru Water maintaining a low profile. October concluded with Culligan dominating the spend share.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 309
2025/10/02 298
2025/10/03 309
2025/10/04 298
2025/10/05 308
2025/10/06 298
2025/10/07 321
2025/10/08 310
2025/10/09 288
2025/10/10 319
2025/10/11 274
2025/10/12 280
2025/10/13 294
2025/10/14 289
2025/10/15 302
2025/10/16 299
2025/10/17 315
2025/10/18 326
2025/10/19 314
2025/10/20 324
2025/10/21 304
2025/10/22 284
2025/10/23 287
2025/10/24 325
2025/10/25 275
2025/10/26 279
2025/10/27 313
2025/10/28 314
2025/10/29 292
2025/10/30 312
2025/10/31 300

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October saw fluctuating advertiser numbers, peaking at 326 on the 18th. The month concluded with 300 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
water.com 3.32%
aquasana.com 2.46%
kindwater.com 1.32%
culligan.com 0.95%
reverseosmosis.com 0.65%
lowes.com -0.83%
aquatruwater.com -1.07%
mytapscore.com -1.11%
leafhomewatersolutions.com -1.41%
puragainwater.com -2.42%

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Water.com surged with a 3.32% click share increase, while Puragainwater.com faced a 2.42% decline. Aquasana.com and Kindwater.com also saw positive growth, contrasting with declines for Leafhomewatersolutions.com and others.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date leafhomewatersolutions.com culligan.com mytapscore.com kindwater.com aquasana.com water.com puragainwater.com waterdropfilter.com cloudwaterfilters.com aquatruwater.com
2025/10/01 5.59% 6.41% 2.75% 5.16% 3.91% 2.54% 2.73% 8.09% 6.69% 2.76%
2025/10/02 5.8% 8.92% 5.47% 5.71% 2.05% 1.2% 3.03% 2.83% 5.07% 2.07%
2025/10/03 6.02% 7.69% 5.91% 4.6% 2% 0.01% 4.04% 3.43% 4.29% 0.53%
2025/10/04 5.06% 7.65% 4.71% 7.35% 5.51% 0.17% 5.33% 1.69% 2.43% 1.59%
2025/10/05 6.51% 8.26% 4.68% 6.28% 5.72% 0.08% 6.63% 1.87% 2.92% 3.99%
2025/10/06 4.76% 9.88% 4.8% 4.61% 2.13% 0.31% 5.7% 1.07% 3.83% 4.24%
2025/10/07 7.18% 10.47% 4.47% 4.85% 3.2% 0.12% 2.22% 3% 4.94% 5.3%
2025/10/08 11.19% 10.53% 4.74% 5.14% 1.93% 0.18% 2.95% 6.32% 5.26% 3.28%
2025/10/09 10.3% 9.9% 7.39% 3.97% 3.59% 0.1% 5.41% 3.36% 3.29% 1.29%
2025/10/10 7.49% 7.9% 4.89% 2.03% 4.54% 0.08% 5.68% 2.4% 4.37% 2.17%
2025/10/11 7.72% 8.72% 6.24% 4.21% 1.38% 0.18% 6.58% 3.81% 7.08% 6.26%
2025/10/12 6.82% 6.67% 5.3% 5.32% 4.31% 0.12% 5.64% 2.39% 7.48% 3.96%
2025/10/13 5.98% 9.2% 7.64% 3.33% 3.62% 0% 4.96% 2.1% 5.85% 5.74%
2025/10/14 7.6% 13.04% 7.55% 5.02% 4.08% 0% 3.81% 1.41% 4.87% 2.58%
2025/10/15 8.14% 11.13% 7.77% 3.98% 3.11% 0.25% 6.82% 1.37% 3.63% 1.39%
2025/10/16 6.8% 10.04% 5.95% 2.43% 3.2% 0.15% 6.88% 2.87% 3.68% 2.84%
2025/10/17 6.81% 8.49% 5.96% 2.75% 2.29% 4.93% 7.36% 3.78% 5.3% 3.54%
2025/10/18 4.03% 6.02% 4.01% 4.62% 4.45% 4.36% 2.99% 7.16% 5.57% 3.39%
2025/10/19 5.32% 9.43% 4% 5.04% 4.18% 2.65% 1.61% 4.5% 5.24% 3.38%
2025/10/20 5.61% 10.14% 5.82% 3.78% 4.47% 2.18% 2.67% 3.03% 6.26% 2.75%
2025/10/21 6.09% 11.81% 4.75% 5.66% 6.42% 2.89% 3.13% 3.94% 5.57% 3.03%
2025/10/22 5.85% 10.42% 5.27% 5.17% 5.15% 3.37% 2.19% 2.96% 4.27% 4.2%
2025/10/23 6.28% 11.82% 5.91% 5.36% 6.66% 1.43% 2.6% 3.22% 6.41% 0.94%
2025/10/24 5.12% 14.99% 5.89% 5.66% 5.72% 2.95% 4.19% 1.39% 3.57% 0.11%
2025/10/25 6.02% 12.65% 5.83% 5.5% 4.83% 6.05% 4.51% 1.38% 4.15% 3.18%
2025/10/26 7.35% 13.2% 5% 6.73% 7.12% 3.1% 2.46% 2.43% 3.65% 0.86%
2025/10/27 3.78% 11.21% 6% 3.7% 6.52% 2.76% 5.68% 1.24% 4.58% 3.54%
2025/10/28 8.16% 10.34% 5.6% 7.47% 5.32% 2.9% 2.89% 1.63% 2.67% 1.88%
2025/10/29 8.96% 8.73% 6.15% 5.57% 5.8% 6.86% 3.79% 1.12% 2.75% 1.92%
2025/10/30 6.54% 8.46% 5.17% 6.62% 10.01% 5.33% 2.98% 1.51% 4.2% 3.5%
2025/10/31 8.79% 8.47% 6.23% 6.22% 5.71% 4.39% 3.84% 2.91% 1.94% 1.08%
  • leafhomewatersolutions.com
  • culligan.com
  • mytapscore.com
  • kindwater.com
  • aquasana.com
  • water.com
  • puragainwater.com
  • waterdropfilter.com
  • cloudwaterfilters.com
  • aquatruwater.com

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Culligan.com led October with a strong impression share, peaking mid-month. Leafhomewatersolutions.com showed significant fluctuations, while Mytapscore.com maintained a steady presence. The month concluded with Culligan.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    What is Reverse Osmosis: Explained in Simple Terms | Aquasana https://www.aquasana.com

    Reverse Osmosis is a process that pushes contaminated water through a semi-permeable membrane, which can remove up to 99.99% of specific contaminants.

  2. 2
    Free In-Home Water Test - Concerned About Your Water? https://www.culligan.com › filtration › well-water

    Free In-Home Or Virtual Water Consultations. Call Or Schedule Online To Get Started Today!

  3. 3
    Best No-Salt Water Softener - No Electricity, Drain or Waste https://www.kindwater.com › water-filters › salt-free

    Best Water System for Salt-Free Softening. Prevents and Removes Scale. Easy Installation. Experience the Evolution of Kind Water Systems. Orders Before 2PM EST Ship Free Today.

  4. 4
    Water Softener Salt https://www.uline.com

    Fast Delivery — ULINE - Over 43,000 Products. Huge Catalog! Same Day Shipping. Depend on Uline – your #1 source of retail store operations and packaging supplies.

  5. 5
    Primo Water https://www.water.com

    Home & Office Water Service — Water products and dispensers available for home & business use. Find your water solution. Bottles, service, & more. Find water you need, and get it the way you want. Primo Water.

Copyright © Adthena. All rights reserved.

In the competitive world of water utilities, top advertisers like Aquasana, Culligan, and Kind Water captivate audiences with unique propositions. Aquasana simplifies complex processes, Culligan offers personalized consultations, and Kind Water promotes eco-friendly solutions. Uline and Primo Water emphasize convenience and comprehensive service, showcasing diverse approaches to water solutions.

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