US Energy, Utilities & Waste Water Utilities - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Water Utilities – US

Google AI Overview visibility for Energy, Utilities & Waste Water Utilities US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.9560878244
53.0439121756
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 7%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
waterdropfilter.com 8.64
culligan.com 7.65
aquasana.com 7.34
water.com 5.67
leafhomewatersolutions.com 5.44
mytapscore.com 5.32
kindwater.com 4.25
cloudwaterfilters.com 4.15
aquatruwater.com 3.65
eskiin.com 2.97
others 44.92
  • waterdropfilter.com - 8.64%
  • culligan.com - 7.65%
  • aquasana.com - 7.34%
  • water.com - 5.67%
  • leafhomewatersolutions.com - 5.44%
  • mytapscore.com - 5.32%
  • kindwater.com - 4.25%
  • cloudwaterfilters.com - 4.15%
  • aquatruwater.com - 3.65%
  • eskiin.com - 2.97%
  • others - 44.92%

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In the water utilities PPC landscape, ‘others’ dominate with 44.92% click share, overshadowing ‘waterdropfilter.com’ at 8.64% and ‘culligan.com’ at 7.65%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date leafhomewatersolutions.com kindwater.com waterdropfilter.com aquasana.com cloudwaterfilters.com mytapscore.com aquatruwater.com culligan.com water.com reverseosmosis.com
2026/03/01 0.75% 5.09% 12.63% 5.26% 8.21% 5.23% 3.41% 5.58% 4.47% 0%
2026/03/02 1.73% 5.66% 4.44% 9.77% 7.23% 8.52% 2.46% 2.73% 3.84% 3.37%
2026/03/03 2.63% 5.42% 8.26% 4.9% 4.85% 5.04% 2.25% 3.37% 3.06% 3.09%
2026/03/04 6.67% 7.28% 10.73% 5.42% 5.1% 6.21% 1.01% 5.67% 3.61% 2.67%
2026/03/05 11.56% 4.22% 7.35% 5.36% 4.75% 5.49% 1.99% 6.65% 2.94% 2.29%
2026/03/06 12.18% 7.72% 4% 4.23% 4.56% 7.49% 1.76% 6.1% 4.28% 6.58%
2026/03/07 18.67% 8.12% 3.74% 2.27% 5.84% 6.2% 0.96% 7.07% 5.29% 0%
2026/03/08 16.96% 6.71% 4.93% 4.23% 4.17% 6.5% 1.43% 7.46% 3.92% 0%
2026/03/09 14.65% 7.99% 1.61% 2.12% 6.75% 6.07% 1.98% 9.64% 1.25% 8.19%
2026/03/10 9.53% 6.76% 5.06% 2.57% 3.71% 5.77% 0.41% 18.83% 2.1% 4.95%
2026/03/11 4.5% 6.83% 3.41% 2.38% 4.5% 6.48% 1.93% 13.45% 2.69% 5.43%
2026/03/12 4.19% 5.9% 4.32% 5.72% 3.94% 7.55% 1.29% 10.74% 2.41% 0%
2026/03/13 8.07% 3.83% 3.13% 3.32% 3.96% 5.25% 4.12% 7.31% 2.16% 8.24%
2026/03/14 9.35% 3.52% 3.56% 4.69% 3.7% 5.46% 1.69% 2.7% 3.07% 16.97%
2026/03/15 3.89% 5.34% 8.68% 5.47% 8.82% 8.83% 5.05% 3.79% 1.8% 0%
2026/03/16 6.52% 6.77% 12.63% 4.02% 7.85% 4.72% 5.88% 4.9% 1.35% 4.19%
2026/03/17 5.15% 7.15% 18.19% 5.83% 5.98% 7.07% 4.44% 5.32% 1.39% 0%
2026/03/18 6.89% 11.97% 8.28% 4.7% 7.84% 7.04% 5.87% 6.62% 1.94% 1.75%
2026/03/19 9.27% 7.18% 5.59% 4.67% 5.79% 5.68% 5.47% 9.78% 1.25% 6.79%
2026/03/20 6.79% 6.45% 5.98% 6.35% 6.63% 5.34% 3.45% 13.25% 3.01% 0.38%
2026/03/21 7.37% 4.02% 5.44% 7.37% 5.42% 6.66% 6.15% 14.43% 3.09% 0.01%
2026/03/22 6.79% 6.1% 2.79% 8.89% 5.89% 5.09% 1.23% 12.35% 3.05% 7.59%
2026/03/23 7.66% 3.98% 2.72% 6.66% 6.42% 4.98% 3.3% 11.75% 2.4% 0.13%
2026/03/24 8.58% 6.67% 4.63% 8.26% 5.9% 3.55% 4.04% 9.11% 2.89% 8.26%
2026/03/25 10.07% 3.46% 3.12% 6.42% 2.91% 4.59% 4.65% 12.24% 3.04% 0.01%
2026/03/26 7.64% 4.15% 20.73% 9.63% 5.21% 3.59% 5.11% 8.86% 3.19% 0.13%
2026/03/27 5.52% 6.86% 12.89% 10.75% 4.99% 3.58% 3.84% 8.41% 2.61% 7.79%
2026/03/28 9.22% 2.4% 8.17% 8.89% 2.32% 7.01% 2.47% 9.67% 3.26% 5.42%
2026/03/29 11.89% 0.91% 5.94% 11.87% 2.49% 5.34% 3.6% 10.12% 2.75% 0.02%
2026/03/30 9.2% 6.16% 7.62% 10.09% 5.34% 5.15% 4.56% 9.19% 4.17% 0.19%
2026/03/31 12.47% 8.14% 7.05% 7.04% 5.58% 5.56% 4.08% 4.01% 3.66% 0.44%
  • leafhomewatersolutions.com
  • kindwater.com
  • waterdropfilter.com
  • aquasana.com
  • cloudwaterfilters.com
  • mytapscore.com
  • aquatruwater.com
  • culligan.com
  • water.com
  • reverseosmosis.com

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In March 2026, Leaf Home Water Solutions surged early, peaking mid-month, then stabilized. Kindwater fluctuated, ending stronger. Waterdrop Filter spiked mid-month, then declined. Aquasana rose steadily, peaking late. Cloud Water Filters remained consistent. My Tap Score saw minor fluctuations. AquaTru Water had a modest rise. Culligan peaked mid-month, then declined. Water.com remained stable. Reverse Osmosis had sporadic spikes.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 283
2026/03/02 317
2026/03/03 332
2026/03/04 335
2026/03/05 303
2026/03/06 295
2026/03/07 269
2026/03/08 263
2026/03/09 285
2026/03/10 275
2026/03/11 290
2026/03/12 279
2026/03/13 282
2026/03/14 280
2026/03/15 279
2026/03/16 315
2026/03/17 323
2026/03/18 306
2026/03/19 295
2026/03/20 286
2026/03/21 261
2026/03/22 272
2026/03/23 296
2026/03/24 265
2026/03/25 253
2026/03/26 220
2026/03/27 242
2026/03/28 248
2026/03/29 233
2026/03/30 257
2026/03/31 259

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March began with 283 advertisers, peaking at 335 by the 4th. A decline followed, reaching 220 on the 26th. The month concluded with 259 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
aquasana.com 3.96%
culligan.com 2.27%
aquatruwater.com 1.63%
filterbaby.com 0.58%
eskiin.com 0.52%
uline.com -0.64%
uswatersystems.com -0.9%
springwellwater.com -0.95%
mytapscore.com -1.02%
waterdropfilter.com -1.95%

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Culligan.com and Aquasana.com surged in click share, while Waterdropfilter.com and Mytapscore.com faced declines.

Campaign Efficiency

US Energy, Utilities & Waste Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date leafhomewatersolutions.com aquasana.com waterdropfilter.com mytapscore.com kindwater.com cloudwaterfilters.com aquatruwater.com culligan.com water.com hydroviv.com
2026/03/01 0.62% 5.23% 11.25% 4.69% 3.79% 6.41% 3.45% 4.09% 4.22% 3.7%
2026/03/02 1.07% 9.19% 4.79% 6.87% 5.51% 6.22% 4.19% 1.46% 2.69% 4.31%
2026/03/03 1.92% 3.69% 7.2% 4.04% 4.99% 3.91% 1.44% 1.84% 2.45% 3.12%
2026/03/04 6.2% 4.8% 10.13% 5.88% 5.77% 4.69% 0.63% 3.75% 3.32% 3.52%
2026/03/05 8.24% 3.98% 7.72% 4.95% 2.67% 5.15% 1.66% 4.05% 2.02% 3.62%
2026/03/06 11.41% 3.15% 4.01% 7.32% 5.9% 5.08% 1.45% 5.14% 4% 3.89%
2026/03/07 16.97% 2.23% 4.13% 6.38% 6.29% 5.91% 0.94% 5.06% 5.69% 3.08%
2026/03/08 17.44% 2.98% 4.86% 6.71% 4.65% 4.5% 1.25% 5.4% 4% 3.43%
2026/03/09 15% 1.68% 1.67% 6.52% 5.36% 6.56% 2% 6.57% 1.06% 2.4%
2026/03/10 8.74% 2.26% 4.14% 6.36% 4.71% 4.07% 0.4% 14.68% 2.08% 2.49%
2026/03/11 3.63% 3.06% 3.76% 7.02% 4.87% 5.87% 1.71% 9.51% 2.99% 3.39%
2026/03/12 3.57% 4.82% 4.31% 8.07% 4.5% 5.14% 1.21% 7.19% 2.62% 4.13%
2026/03/13 6.28% 4.32% 2.94% 5.59% 3.5% 5.26% 3.88% 4.95% 1.88% 2.94%
2026/03/14 9.65% 5.1% 4.26% 6.59% 2.81% 5.24% 1.4% 2.25% 3.63% 3.69%
2026/03/15 3.28% 4.85% 9.96% 9.12% 3.71% 9.74% 5.02% 2.27% 1.97% 1.42%
2026/03/16 5.59% 3.37% 12.4% 5.09% 4.82% 7.39% 6.45% 3.34% 1.18% 0.52%
2026/03/17 3.83% 5.12% 17.69% 6.68% 4.83% 4.82% 4.21% 3.57% 1.15% 2.33%
2026/03/18 5.66% 3.85% 8.66% 7.46% 8.93% 7.39% 5.82% 4.81% 1.97% 2.75%
2026/03/19 7.84% 5.01% 5.6% 6.5% 6.27% 5.95% 6.38% 7.25% 1.68% 2.8%
2026/03/20 6.07% 5.19% 5.81% 5.93% 4.12% 6.51% 3.47% 9.01% 3.26% 1.92%
2026/03/21 6.95% 8.05% 4.48% 6.85% 2.66% 5.36% 5.76% 10.84% 2.99% 0.71%
2026/03/22 6.39% 9.38% 2% 6% 4.47% 5.56% 1.25% 10.36% 3.06% 3.97%
2026/03/23 6.95% 6.82% 3.23% 5.55% 2.92% 5.75% 3.19% 8.49% 2.39% 3.83%
2026/03/24 6.86% 9.39% 4.01% 3.78% 5.11% 5.32% 3.6% 7.22% 2.89% 3.8%
2026/03/25 7.25% 7.63% 2.86% 3.95% 2.1% 3.4% 4.15% 6.87% 2.36% 4.34%
2026/03/26 6.13% 9.99% 15% 3.83% 3.34% 4.34% 4.76% 7.04% 3.42% 3.01%
2026/03/27 5.12% 10.47% 10.7% 4.06% 5.72% 4.28% 3.26% 6.8% 2.93% 2.51%
2026/03/28 8.48% 10.7% 8.73% 6.64% 1.93% 2.78% 1.9% 6.81% 3.51% 2.84%
2026/03/29 9.96% 10.76% 5.77% 5.81% 1.23% 2.86% 3.13% 6.85% 2.19% 3.72%
2026/03/30 7.71% 9.22% 6.38% 5.77% 4.43% 4.72% 3.86% 6.51% 4.03% 2.11%
2026/03/31 10.35% 6.7% 5.95% 5.46% 5.2% 4.72% 3.49% 3.01% 2.81% 1.98%
  • leafhomewatersolutions.com
  • aquasana.com
  • waterdropfilter.com
  • mytapscore.com
  • kindwater.com
  • cloudwaterfilters.com
  • aquatruwater.com
  • culligan.com
  • water.com
  • hydroviv.com

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Leafhomewatersolutions.com saw a dramatic rise in impressions, peaking mid-month, then declining. Aquasana.com and waterdropfilter.com showed fluctuating trends, while mytapscore.com remained steady. Culligan.com surged mid-month, ending with a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Water Utilities - Last month
  1. 1
    What is Reverse Osmosis: Explained in Simple Terms | Aquasana -... https://www.aquasana.com

    Reverse Osmosis is a process that pushes contaminated water through a semi-permeable membrane, which can remove up to 99.99% of specific contaminants

  2. 2
    What is Reverse Osmosis? Is It Right for Your Home? | Kind Water https://www.kindwater.com

    What is reverse osmosis? Explore how RO systems reduce contaminants and if they're an ideal choice for your home.

  3. 3
    Well Water Test Kits | Certified Lab Analysis – Tap Score https://www.mytapscore.com

    Award-winning water testing kit laboratory with clear, unbiased and actionable results. #1 EPA certified testing service for 4K+ contaminants by...

  4. 4
    Reverse Osmosis Water Systems https://www.reverseosmosis.com

    Water Filter Systems — Shop Residential & Commercial RO Water Systems. Reverse Osmosis Superstore Has The Best Water Filter Selection And Prices.

  5. 5
    Water Softener Salt https://www.uline.com › water-softener › salt

    In Stock – Ships Today — ULINE - Over 45,000 Products. Huge Catalog! Same Day Shipping. Depend on Uline – your #1 source of retail store operations and packaging supplies.

Copyright © Adthena. All rights reserved.

In the competitive world of water utilities, top-performing PPC ads reveal a clear focus on reverse osmosis and water quality. Aquasana and Kind Water educate consumers on reverse osmosis benefits, while Tap Score emphasizes certified water testing. Reverseosmosis.com highlights diverse RO systems, and Uline promotes efficient water softener solutions.

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