US Finance Banks - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Banks – US

Google AI Overview visibility for Finance Banks US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.2872055184
76.7127944816
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 62
38
62%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 6%
Navigational 6%
Seasonal 0%
Local 2%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
wellsfargo.com 39.98
capitalone.com 28.44
navyfederal.org 4.83
usbank.com 4.52
bankofamerica.com 3.92
pnc.com 1.84
citi.com 1.57
westernunion.com 1.4
chime.com 1.26
td.com 1.19
others 11.05
  • wellsfargo.com - 39.98%
  • capitalone.com - 28.44%
  • navyfederal.org - 4.83%
  • usbank.com - 4.52%
  • bankofamerica.com - 3.92%
  • pnc.com - 1.84%
  • citi.com - 1.57%
  • westernunion.com - 1.4%
  • chime.com - 1.26%
  • td.com - 1.19%
  • others - 11.05%

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Wells Fargo leads with 39.98% click share, followed by Capital One at 28.44%. Others collectively hold 11.05%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wellsfargo.com capitalone.com bankofamerica.com nerdwallet.com chime.com sofi.com usbank.com navyfederal.org pnc.com marcus.com
2025/11/01 48.13% 14.7% 3.07% 2.45% 5.4% 4.52% 1.56% 1.33% 0.81% 1.25%
2025/11/02 50.03% 13.82% 2.32% 2.74% 4.3% 3.25% 1.67% 1.25% 1.67% 1.06%
2025/11/03 52.66% 13.56% 1.72% 2.82% 4.6% 2.89% 1.84% 1.01% 1.39% 0.78%
2025/11/04 51.4% 12.72% 1.61% 3.06% 4.23% 2.15% 2.68% 1.45% 0.99% 1.1%
2025/11/05 53.06% 14.04% 2.21% 2.28% 3.81% 2.46% 1.74% 1.37% 0.63% 1.19%
2025/11/06 51.53% 14.63% 2.62% 2.73% 3.31% 2.39% 1.64% 1.54% 0.77% 1.46%
2025/11/07 49.76% 13.53% 2.14% 4.02% 3.64% 2.74% 2.95% 1.2% 0.92% 1.29%
2025/11/08 46.84% 14.61% 2.18% 3.15% 4.13% 2.77% 2.18% 1.43% 1.08% 1.34%
2025/11/09 47.43% 14% 2.61% 3.18% 3.38% 2.96% 3.09% 1.47% 0.88% 1.49%
2025/11/10 51.11% 14.55% 2.72% 2.44% 3.88% 1.75% 2.08% 1.39% 1.63% 1.64%
2025/11/11 51.31% 13.77% 3.05% 3.09% 3.34% 2.62% 2.27% 1.26% 1.31% 1.43%
2025/11/12 51.31% 14.13% 2.1% 3.07% 3.29% 2.25% 2.65% 1.52% 1.12% 1.01%
2025/11/13 49.87% 14.56% 1.86% 2.63% 3.51% 2.33% 2.66% 1.19% 0.79% 1.23%
2025/11/14 51.3% 13.7% 2.1% 3.79% 3.82% 2.13% 2.27% 0.95% 0.67% 1.26%
2025/11/15 50.33% 13.49% 3.09% 3.68% 3.23% 2.56% 2.35% 1.2% 1.11% 1.36%
2025/11/16 47.36% 14.91% 1.97% 2.8% 3.86% 3.19% 2.17% 1.14% 1.27% 1.24%
2025/11/17 47.8% 15.1% 1.36% 3.2% 3.86% 3.33% 1.78% 1.16% 1.08% 1.13%
2025/11/18 50.13% 14.52% 1.52% 2.91% 3.38% 2.78% 3.61% 1.26% 1.76% 1.04%
2025/11/19 50.58% 15.31% 2.35% 3.54% 3.57% 1.97% 1.72% 1.09% 1.58% 0.98%
2025/11/20 53.73% 14.82% 2.01% 3.15% 2.37% 2.43% 1.1% 1.27% 0.93% 1.2%
2025/11/21 48.74% 17.36% 2.54% 3.49% 2.39% 3.14% 2.12% 1.27% 1.19% 1.32%
2025/11/22 44.78% 17.84% 2.16% 4.19% 2.64% 2.01% 2.25% 1.52% 1.51% 1.42%
2025/11/23 44.75% 16.36% 2.66% 3.26% 3.66% 2.92% 2.37% 1.63% 1.43% 2.48%
2025/11/24 49.1% 16.08% 2.16% 3.57% 3.4% 1.92% 1.01% 1.26% 1.58% 1.15%
2025/11/25 53.79% 13.59% 2.95% 3.14% 2.29% 2.41% 1.52% 1.22% 1.26% 1.16%
2025/11/26 51.15% 16.36% 2.97% 2.9% 2.46% 2.17% 1.38% 1.03% 0.83% 1.58%
2025/11/27 50.47% 15.18% 2.49% 3.87% 2.44% 2.29% 1.83% 1.51% 1.16% 1.19%
2025/11/28 48.39% 14.55% 3.27% 2.92% 2.65% 2.03% 3.17% 1.26% 1.25% 1.28%
2025/11/29 50.04% 16.08% 2.26% 3.22% 2.66% 1.75% 2.23% 1.27% 1.24% 1.19%
2025/11/30 46.09% 15.67% 7.38% 3.94% 3.23% 2.33% 1.46% 1.34% 1.02% 1%
  • wellsfargo.com
  • capitalone.com
  • bankofamerica.com
  • nerdwallet.com
  • chime.com
  • sofi.com
  • usbank.com
  • navyfederal.org
  • pnc.com
  • marcus.com

Copyright © Adthena. All rights reserved.

Wells Fargo’s PPC spend fluctuated, peaking at 53.79% on November 25. Capital One’s share rose to 17.84% on November 22. Bank of America ended strongly at 7.38% on November 30.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 654
2025/11/02 667
2025/11/03 677
2025/11/04 670
2025/11/05 684
2025/11/06 674
2025/11/07 684
2025/11/08 672
2025/11/09 657
2025/11/10 670
2025/11/11 644
2025/11/12 648
2025/11/13 658
2025/11/14 647
2025/11/15 645
2025/11/16 642
2025/11/17 650
2025/11/18 646
2025/11/19 646
2025/11/20 607
2025/11/21 619
2025/11/22 598
2025/11/23 622
2025/11/24 625
2025/11/25 599
2025/11/26 635
2025/11/27 632
2025/11/28 634
2025/11/29 623
2025/11/30 637

Copyright © Adthena. All rights reserved.

November began with 654 advertisers, peaking at 684 on the 5th and 7th. A decline followed, reaching 598 on the 22nd. The month concluded with a slight recovery to 637 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
capitalone.com 1.05%
pnc.com 0.99%
usbank.com 0.23%
huntington.com 0.18%
mtb.com 0.17%
discover.com -0.19%
chime.com -0.28%
td.com -0.28%
bankofamerica.com -0.39%
wellsfargo.com -1.64%

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Capitalone.com and pnc.com surged in click share, while wellsfargo.com experienced a significant decline. Other domains showed minor fluctuations.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wellsfargo.com capitalone.com bankofamerica.com sofi.com chime.com navyfederal.org usbank.com bmo.com nerdwallet.com pnc.com
2025/11/01 28.82% 21.11% 4.8% 7.16% 7.68% 3.21% 2.27% 0.49% 1.27% 0.77%
2025/11/02 32.13% 20.28% 3.53% 4.86% 5.81% 3.13% 2.6% 0.48% 1.4% 2.08%
2025/11/03 33.33% 20.79% 2.45% 4.44% 6.62% 2.71% 2.78% 0.21% 1.5% 1.56%
2025/11/04 33.79% 22% 2.56% 2.55% 4.64% 3.63% 2.74% 0.29% 1.82% 1.42%
2025/11/05 32.35% 22.57% 3.07% 4.1% 5.3% 3.49% 2.73% 0.85% 1.33% 0.5%
2025/11/06 32.41% 23.26% 3.93% 3.67% 3.82% 3.76% 2.26% 1.35% 1.39% 0.92%
2025/11/07 32.24% 21.5% 3.12% 4% 4.39% 2.94% 2.96% 2.6% 1.92% 0.93%
2025/11/08 28.6% 21.15% 3.41% 4.18% 4.45% 3.41% 3.62% 4.76% 1.75% 1.1%
2025/11/09 28.96% 21.15% 3.99% 3.99% 4.07% 3.52% 3.23% 2.45% 1.74% 0.85%
2025/11/10 32.77% 23.59% 3.19% 1.91% 4.41% 3.59% 3.3% 1.68% 1.46% 1.42%
2025/11/11 33.59% 21.94% 4.01% 3.1% 3.55% 3.25% 3.21% 1.63% 1.72% 1.21%
2025/11/12 34.78% 22.39% 2.6% 3.03% 3.33% 3.81% 3.73% 0.51% 1.85% 0.85%
2025/11/13 33.57% 23.39% 1.59% 2.47% 4% 2.95% 3.49% 1.05% 1.48% 0.7%
2025/11/14 34.17% 22.41% 2.77% 2.9% 4.78% 2.61% 3.48% 1.51% 2.06% 0.98%
2025/11/15 32.8% 20.99% 3.8% 3.66% 3.76% 3.16% 3.13% 1.52% 1.94% 1.65%
2025/11/16 28.76% 22.72% 2.23% 3.99% 4.6% 2.73% 3.05% 2.13% 1.58% 2.14%
2025/11/17 30.23% 23.07% 1.13% 4.56% 4.53% 2.73% 3% 2.83% 1.65% 1.44%
2025/11/18 33.98% 23.47% 1.93% 3.17% 3.09% 3.27% 3.84% 1.33% 1.54% 2.54%
2025/11/19 32.11% 25.58% 2.56% 2.37% 3.99% 2.83% 3.1% 0.59% 1.59% 2.37%
2025/11/20 35.91% 23.02% 3.05% 2.91% 2.12% 3.15% 2.76% 2.04% 1.47% 1.73%
2025/11/21 33.34% 25.29% 2.92% 4.23% 2.19% 2.93% 3.48% 1.38% 1.69% 1.68%
2025/11/22 29.99% 26.25% 2.49% 2.1% 2.56% 3.64% 2.62% 2.39% 2.02% 2.26%
2025/11/23 29.71% 23% 2.23% 2.57% 3.48% 3.98% 3.52% 0.87% 1.75% 2.32%
2025/11/24 31.9% 23.29% 2.27% 1.97% 3.5% 2.71% 2.86% 2.94% 1.67% 2.51%
2025/11/25 39.22% 20.69% 2.95% 3.44% 1.99% 2.79% 2.53% 2.22% 1.53% 2.1%
2025/11/26 35.55% 24.32% 3.61% 2.6% 2.41% 2.49% 2.59% 2.28% 1.33% 1.06%
2025/11/27 35.13% 21.03% 3.04% 2.56% 1.95% 3.34% 2.66% 2.88% 1.53% 2.15%
2025/11/28 35.76% 21.42% 2.83% 2.44% 2.3% 3.03% 3.77% 3.66% 1.37% 1.54%
2025/11/29 37% 22.37% 1.79% 2.44% 2.39% 2.99% 2.66% 1.72% 1.49% 1.65%
2025/11/30 36.09% 20.46% 4.81% 4.1% 3.6% 3.27% 3.06% 1.89% 1.65% 1.41%
  • wellsfargo.com
  • capitalone.com
  • bankofamerica.com
  • sofi.com
  • chime.com
  • navyfederal.org
  • usbank.com
  • bmo.com
  • nerdwallet.com
  • pnc.com

Copyright © Adthena. All rights reserved.

Wellsfargo.com led November with a steady rise, peaking at 39.22% on the 25th. Capitalone.com fluctuated, ending at 20.46%. Bankofamerica.com saw a low, finishing at 4.81%. Sofi.com and chime.com had varied trends, closing at 4.1% and 3.6%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Banks - Last month
  1. 1
    Earn A $400 Cash Bonus* | Personal Checking Account https://www.bmo.com

    *Earn A $400 Bonus With Qualifying Activities. Conditions Apply. BMO Bank N.A. Member FDIC

  2. 2
    Capital One® Official Site https://www.capitalone.com

    Credit Cards, Banking and More — Apply Online or Open an Account Today. Explore Credit Card Offers, Bank Accounts and More!

  3. 3
    Citibank® Official Site | See Our Card & Checking Offers https://banking.citi.com

    Apply For A New Credit Card or Bank Account & View Additional Citi® Offerings. Open Your Account Now With Our Simplified Application Process.

  4. 4
    Open a Bank Account Online - Sign up and get up to $300 https://www.sofi.com

    Get up to $3M of additional FDIC insurance through the SoFi® Insured Deposit Program.

  5. 5
    $125 Bonus For New Customers - Wells Fargo for Young Adults https://accountoffers.wellsfargo.com › student › banking

    Get $125 Bonus For New Checking Customers. Open Clear Access Banking. Member FDIC.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, BMO entices with a $400 cash bonus for new checking accounts, while Capital One and Citibank emphasize comprehensive banking solutions. SoFi offers substantial FDIC insurance, and Wells Fargo targets young adults with a $125 bonus.

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