US Finance Banks - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Banks US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.7598408786
	73.2401591214

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	60
	40

60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	19%
Transactional	6%
Navigational	7%
Seasonal	0%
Local	2%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
capitalone.com	33.98
wellsfargo.com	31.9
bankofamerica.com	6.69
usbank.com	4.27
navyfederal.org	4.13
citi.com	2.57
pnc.com	2.1
chime.com	1.32
td.com	1.24
westernunion.com	1.03
others	10.77

capitalone.com - 33.98%
wellsfargo.com - 31.9%
bankofamerica.com - 6.69%
usbank.com - 4.27%
navyfederal.org - 4.13%
citi.com - 2.57%
pnc.com - 2.1%
chime.com - 1.32%
td.com - 1.24%
westernunion.com - 1.03%
others - 10.77%

In the competitive landscape of Google PPC, Capital One leads with 33.98% click share, closely followed by Wells Fargo at 31.9%. Others collectively hold 10.77%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	wellsfargo.com	capitalone.com	bankofamerica.com	sofi.com	chime.com	nerdwallet.com	citi.com	forbes.com	pnc.com	usbank.com
2026/01/01	37.04%	21.83%	7.26%	2.73%	4.4%	1.67%	2.86%	1.1%	1.32%	0.7%
2026/01/02	40.21%	21.06%	7.3%	3.04%	3.73%	2.29%	2.76%	0.91%	1.32%	0.68%
2026/01/03	39.82%	19.04%	8.98%	3.11%	4.28%	2.32%	2.68%	0.73%	0.92%	0.92%
2026/01/04	38.45%	21.16%	7.51%	4.11%	4.11%	2.28%	2.42%	1.34%	1.09%	0.7%
2026/01/05	39.96%	19.23%	7.72%	3.51%	4.79%	2.81%	2.52%	1.34%	1.28%	1.01%
2026/01/06	38.57%	22.62%	4.59%	1.84%	4.37%	1.96%	3.17%	0.98%	1.5%	0.81%
2026/01/07	39.07%	19.16%	9.15%	3.02%	3.8%	3.59%	2.64%	1.26%	1.57%	1.1%
2026/01/08	38.54%	19.26%	9.54%	3.96%	3.97%	2.69%	2.43%	1.21%	0.85%	1.46%
2026/01/09	36.04%	20.94%	10.38%	4.04%	4.72%	2.61%	2.48%	1.09%	0.98%	1.18%
2026/01/10	37.17%	22.75%	7.9%	4.25%	3.26%	2.33%	2.47%	0.99%	0.95%	1.62%
2026/01/11	38.61%	19.73%	8.7%	3.7%	2.88%	2.82%	2.4%	1.07%	1.12%	1.46%
2026/01/12	38.98%	18.65%	8.55%	3.58%	3.04%	3.23%	2.26%	1.2%	1.16%	1.27%
2026/01/13	40.58%	19.44%	9.91%	3.4%	3.35%	2.48%	1%	1.18%	1.1%	1.07%
2026/01/14	40.59%	19.34%	8.97%	3.16%	3.01%	2.05%	2.51%	1.19%	0.88%	1.26%
2026/01/15	43.5%	16.71%	8.96%	4.09%	3.84%	1.81%	2.36%	0.85%	1.04%	1.09%
2026/01/16	35.92%	20.87%	10.35%	4.03%	4.71%	2.6%	2.47%	1.09%	0.98%	1.17%
2026/01/17	38.08%	21.88%	7.49%	2.75%	3.86%	3.03%	2.64%	1.61%	1.04%	1.34%
2026/01/18	42.79%	19.57%	8.01%	2.73%	3.54%	2.47%	2.49%	1.25%	1.16%	0.92%
2026/01/19	41.28%	17.4%	6.63%	4.14%	4.23%	2.32%	2.73%	1.54%	1.17%	0.97%
2026/01/20	40.49%	19.39%	9.89%	3.39%	3.34%	2.47%	1%	1.18%	1.09%	1.06%
2026/01/21	41.64%	19.01%	8.32%	3.33%	3.27%	1.94%	2.49%	1.25%	0.97%	1.07%
2026/01/22	42.91%	17.92%	10.08%	2.31%	3.21%	2.42%	2.74%	1.5%	0.78%	0.81%
2026/01/23	41.74%	19.8%	9.04%	2.31%	2.6%	2.19%	2.74%	1.42%	0.59%	0.79%
2026/01/24	40.21%	19.74%	10.14%	2.63%	2.55%	2.02%	2.24%	1.14%	1%	1.1%
2026/01/25	38.37%	19.69%	9.72%	2.75%	2.81%	2.08%	2.33%	1.23%	1.03%	1.16%
2026/01/26	43.8%	18.52%	6.75%	3.14%	3.01%	1.64%	2.45%	1.11%	0.86%	1.16%
2026/01/27	44.69%	17.9%	6.68%	3.03%	2.77%	2.28%	2.42%	1.66%	0.88%	1.25%
2026/01/28	39.56%	20.32%	7.78%	2.21%	3.95%	2.36%	3.07%	1.94%	0.75%	0.78%
2026/01/29	41.1%	17.88%	10.31%	2.52%	2.8%	2.69%	2.8%	1.18%	0.86%	0.83%
2026/01/30	42.67%	20.09%	7.16%	2.04%	3.9%	2.95%	1.95%	1.42%	1.07%	1.02%
2026/01/31	33.46%	19%	14.8%	3.27%	2.97%	2.71%	2.05%	1.95%	0.94%	0.83%

wellsfargo.com
capitalone.com
bankofamerica.com
sofi.com
chime.com
nerdwallet.com
citi.com
forbes.com
pnc.com
usbank.com

Wells Fargo’s PPC spend peaked mid-month at 43.80%, ending at 33.46%. Capital One fluctuated, closing at 19.00%. Bank of America surged to 14.80%. Sofi and Chime saw minor changes, while Forbes and PNC remained stable.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	596
2026/01/02	611
2026/01/03	605
2026/01/04	601
2026/01/05	607
2026/01/06	604
2026/01/07	622
2026/01/08	590
2026/01/09	582
2026/01/10	591
2026/01/11	589
2026/01/12	612
2026/01/13	584
2026/01/14	582
2026/01/15	565
2026/01/16	582
2026/01/17	587
2026/01/18	573
2026/01/19	588
2026/01/20	584
2026/01/21	596
2026/01/22	580
2026/01/23	570
2026/01/24	593
2026/01/25	596
2026/01/26	658
2026/01/27	609
2026/01/28	597
2026/01/29	595
2026/01/30	581
2026/01/31	579

January saw fluctuating advertiser numbers, peaking at 658 on the 26th. The month concluded with a slight decline, ending at 579.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
wellsfargo.com	1.66%
bankofamerica.com	0.85%
td.com	0.27%
navyfederal.org	0.22%
mtb.com	0.18%
huntington.com	-0.14%
sofi.com	-0.21%
pnc.com	-0.27%
capitalone.com	-1.15%
usbank.com	-1.38%

Wells Fargo surged with a 1.66% click share increase, while US Bank dropped by 1.38%. Bank of America and TD also saw positive gains, contrasting with declines from Capital One and PNC.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	wellsfargo.com	capitalone.com	bankofamerica.com	sofi.com	chime.com	navyfederal.org	citi.com	usbank.com	nerdwallet.com	pnc.com
2026/01/01	30.3%	27.27%	4.01%	2.81%	3.62%	3.29%	2.44%	0.3%	1.05%	2.04%
2026/01/02	32.55%	28.18%	2.82%	3.89%	2.88%	2.78%	2.45%	0.35%	1.5%	2.31%
2026/01/03	31.55%	25.13%	5.63%	4.87%	3.54%	2.79%	2.43%	0.54%	1.54%	1.8%
2026/01/04	32.59%	25.85%	2.98%	6.59%	3.35%	2.1%	1.92%	0.33%	1.47%	1.82%
2026/01/05	31.87%	24.34%	3.88%	5.37%	4.4%	2.28%	2.03%	3.23%	1.9%	2.27%
2026/01/06	30.22%	28.07%	2.42%	2.02%	3.96%	2.84%	2.63%	3.17%	1.22%	2%
2026/01/07	31.57%	26.06%	4.28%	3.21%	2.89%	2.34%	2.52%	3.54%	2.37%	2.35%
2026/01/08	30.25%	24.92%	5.46%	5.72%	3.09%	2.18%	2.24%	4.5%	1.68%	1.15%
2026/01/09	30.43%	25.7%	3.6%	6.37%	4.82%	2.46%	2.12%	3.5%	1.72%	1.48%
2026/01/10	29.17%	28.02%	4.39%	5.43%	2.25%	2.19%	2.08%	4.3%	1.52%	1.35%
2026/01/11	35.99%	22.65%	4.5%	4.5%	1.82%	1.67%	2.01%	3.55%	1.64%	1.52%
2026/01/12	32.92%	23.26%	2.92%	4.53%	1.89%	2.48%	2.05%	3.89%	1.94%	1.81%
2026/01/13	35.24%	24.66%	4.98%	4.6%	2.29%	2.54%	0.71%	3.46%	1.73%	1.3%
2026/01/14	33.91%	25%	3.25%	4.36%	2.2%	2.32%	2.12%	4.15%	1.32%	1.29%
2026/01/15	37.42%	20.31%	4.19%	4.79%	3.31%	2.25%	2.07%	3.51%	1.3%	1.94%
2026/01/16	30.43%	25.7%	3.6%	6.37%	4.82%	2.46%	2.12%	3.5%	1.72%	1.48%
2026/01/17	34.54%	24.8%	3.24%	3.1%	3.43%	2.36%	1.98%	3.81%	1.89%	1.73%
2026/01/18	36.4%	23.27%	3.87%	2.96%	4.12%	2.51%	2.08%	2.7%	1.61%	2.05%
2026/01/19	34.55%	22.2%	2.62%	4.52%	3.5%	2.64%	2.22%	3.11%	1.42%	1.96%
2026/01/20	35.24%	24.66%	4.98%	4.6%	2.29%	2.54%	0.71%	3.46%	1.73%	1.3%
2026/01/21	33.48%	24.84%	3.93%	3.79%	3.45%	2.79%	2.09%	2.73%	1.21%	1.46%
2026/01/22	34.9%	23.63%	6.62%	2.12%	3.42%	2.55%	2.3%	2.35%	1.54%	1.42%
2026/01/23	34.76%	25.03%	5.5%	2.35%	2.4%	2.69%	2.36%	1.94%	1.4%	1.01%
2026/01/24	31.65%	23.79%	4.52%	3.79%	2.19%	2.37%	1.86%	3.71%	1.19%	1.54%
2026/01/25	30.54%	24.17%	4.78%	3.2%	2.79%	2.35%	1.88%	3.89%	1.27%	1.77%
2026/01/26	33.98%	23.52%	3.74%	3.99%	3.48%	2.78%	2.19%	2.57%	1.08%	1.42%
2026/01/27	33.82%	22.59%	3.58%	4.07%	2.66%	2.49%	2.04%	3.11%	1.38%	1.54%
2026/01/28	33.27%	24.76%	5.11%	2.11%	3.29%	2.83%	2.52%	2.03%	1.36%	1.09%
2026/01/29	33.8%	24.19%	5.35%	3.37%	1.91%	2.88%	2.63%	2.18%	1.79%	1.39%
2026/01/30	35.63%	24.64%	3.41%	2.78%	4.3%	2.46%	1.72%	2.14%	1.77%	1.4%
2026/01/31	33.17%	22.49%	6.06%	5.64%	2.98%	2.07%	1.9%	1.55%	1.42%	1.14%

wellsfargo.com
capitalone.com
bankofamerica.com
sofi.com
chime.com
navyfederal.org
citi.com
usbank.com
nerdwallet.com
pnc.com

Wells Fargo’s impression share fluctuated, peaking at 37.42% mid-month. Capital One’s share declined, ending at 22.49%. Bank of America and SoFi saw varied trends, while Chime and Navy Federal remained stable. January concluded with Wells Fargo leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Finance Banks - Last month

1
Bank of America® Official Site - Bank of America® https://www.bankofamerica.com
Manage Your Bank of America Banking & Merrill Investment Accounts With Mobile Banking.
2
Capital One® Official Site https://www.capitalone.com
Credit Cards, Banking and More — Apply online or open an account today. Explore credit card offers, bank accounts and more! See if you're pre-approved—find cards you're eligible for with no impact to your score. Personal Banking.
3
Open an Account in 2 Minutes - We'll Give You up to $350* https://www.chime.com
Opening a New Checking Account Should Feel Like Progress. Earn Up to $350* with Chime.
4
Open a Bank Account Online - Sign up and get up to $300 https://www.sofi.com
Get up to $3M of additional FDIC insurance through the SoFi® Insured Deposit Program.
5
Wells Fargo® Checking Account - New Customers Get $325 On Us https://accountoffers.wellsfargo.com › checking › offer
Make the Switch Today & Learn How to Qualify For A $325 Bonus w/ Wells Fargo. Member FDIC.

In the competitive world of finance, top advertisers like Bank of America, Capital One, Chime, SoFi, and Wells Fargo captivate audiences with enticing offers. Themes of convenience, rewards, and security dominate, with promises of bonuses up to $350 and enhanced FDIC insurance, showcasing their unique selling propositions.

Frequently Asked Questions

Why is the US Finance Banks January 2026 Report useful and how should I use it?

Why is the US Finance Banks January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Finance Banks January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Finance Banks January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Finance Banks January 2026 Report?

The US Finance Banks January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Finance Banks January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Finance Banks January 2026 Report for?

The US Finance Banks January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Finance Banks - PPC Market Share Analysis January 2026

Banks – US

Google AI Overview visibility for Finance Banks US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Finance Banks brands

Share of Spend for the top 10 US Finance Banks brands

Competitor Count for US Finance Banks

Market Loss & Market Gains for US Finance Banks

US Finance Banks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Frequently Asked Questions

Why is the US Finance Banks January 2026 Report useful and how should I use it?

Why is the US Finance Banks January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Finance Banks January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Finance Banks January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

Related reports

UK Banks

AUS Banks