US Finance Banks - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Banks US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	26.1580360417
	73.8419639583

26%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	60
	40

60%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	20%
Transactional	6%
Navigational	7%
Seasonal	0%
Local	3%
Problem Solving	13%

Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
wellsfargo.com	33.26
capitalone.com	29.81
bankofamerica.com	7.89
usbank.com	5.32
navyfederal.org	5.19
citi.com	2.46
chime.com	1.48
pnc.com	1.44
westernunion.com	1.37
td.com	1.12
others	10.66

wellsfargo.com - 33.26%
capitalone.com - 29.81%
bankofamerica.com - 7.89%
usbank.com - 5.32%
navyfederal.org - 5.19%
citi.com - 2.46%
chime.com - 1.48%
pnc.com - 1.44%
westernunion.com - 1.37%
td.com - 1.12%
others - 10.66%

Wells Fargo leads with 33.26% click share, followed by Capital One at 29.81%. Bank of America holds 7.89%, while ‘others’ collectively capture 10.66%.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	wellsfargo.com	capitalone.com	bankofamerica.com	chime.com	citi.com	nerdwallet.com	usbank.com	forbes.com	sofi.com	marcus.com
2026/02/01	31.42%	19.5%	9.58%	4.07%	1.67%	3.67%	1.7%	2.95%	4.09%	0.79%
2026/02/02	36.78%	20.18%	8.11%	3.1%	1.97%	2.21%	1.32%	1.26%	3.66%	0.59%
2026/02/03	31.93%	20.34%	7.22%	7.51%	1.14%	2.98%	1.39%	1.89%	4.25%	1.8%
2026/02/04	33.18%	20.49%	10.19%	7.3%	1.29%	2.52%	1.04%	1.59%	3.54%	1.55%
2026/02/05	32.1%	21.27%	11.29%	6.07%	2%	1.74%	1.17%	1.7%	2.78%	1.58%
2026/02/06	34.37%	21.75%	8.67%	5.46%	1.79%	2.2%	1.38%	1.58%	2.18%	1.87%
2026/02/07	36.26%	19.06%	12.01%	3.68%	1.85%	1.89%	1.56%	1.46%	1.77%	1.36%
2026/02/08	32.09%	20.79%	11.95%	4.6%	2.38%	2.55%	2.01%	0.95%	2.64%	1.43%
2026/02/09	34.94%	20.83%	10.23%	5.89%	2.43%	1.98%	1.75%	0.81%	2.16%	1.13%
2026/02/10	35.14%	21.85%	9.21%	4.63%	2.47%	1.31%	1.75%	0.71%	1.73%	1.74%
2026/02/11	34.33%	19.03%	12.74%	4.34%	2.2%	1.47%	2.09%	0.95%	1.97%	1.65%
2026/02/12	31.86%	21.11%	11.34%	6.05%	1.98%	1.73%	1.16%	1.69%	2.77%	1.57%
2026/02/13	34.15%	21.61%	8.61%	5.45%	1.78%	2.19%	1.38%	1.57%	2.19%	1.85%
2026/02/14	36%	18.91%	11.91%	3.65%	1.84%	1.87%	1.55%	1.45%	1.76%	1.35%
2026/02/15	31.89%	20.68%	11.87%	4.57%	2.37%	2.53%	2.04%	0.95%	2.63%	1.42%
2026/02/16	34.72%	20.7%	10.17%	5.86%	2.41%	1.97%	1.74%	0.8%	2.15%	1.13%
2026/02/17	32.41%	24.14%	11.95%	3.79%	2.07%	2.39%	1.83%	1.04%	1.28%	0.59%
2026/02/18	35.73%	21.64%	11.17%	5.12%	2.46%	1.56%	1.8%	1.32%	1.57%	0.9%
2026/02/19	37.74%	17.88%	11.24%	4.47%	2.6%	1.59%	1.89%	1.05%	1.47%	0.81%
2026/02/20	38.19%	21.61%	11.62%	5.13%	2.58%	1.7%	1.64%	0.7%	1.24%	0.79%
2026/02/21	36.25%	20.85%	10.79%	4.53%	2.82%	2.04%	1.85%	0.91%	0.99%	1.63%
2026/02/22	33.17%	21.44%	11.33%	6.1%	2.29%	1.72%	1.86%	0.75%	1.04%	1.12%
2026/02/23	34.36%	20.73%	10.35%	3.83%	2.26%	1.45%	2.25%	1.2%	1.22%	0.66%
2026/02/24	35.08%	20.16%	11.57%	3.22%	2.2%	0.97%	1.93%	1.38%	1.58%	0.72%
2026/02/25	37.5%	20.11%	10.32%	3.49%	2.21%	1.41%	1.8%	1.64%	1.31%	1.01%
2026/02/26	38.59%	22.45%	7.75%	3.51%	2.3%	1.67%	1.41%	1.87%	1.45%	0.96%
2026/02/27	36.79%	24.58%	5.85%	3.09%	2.23%	1.43%	1.67%	1.49%	1.41%	1.21%
2026/02/28	34.69%	24.07%	5.22%	3.16%	2.68%	2.55%	1.81%	1.8%	1.48%	1.11%

wellsfargo.com
capitalone.com
bankofamerica.com
chime.com
citi.com
nerdwallet.com
usbank.com
forbes.com
sofi.com
marcus.com

Wells Fargo led February with a steady rise, peaking at 38.59. Capital One fluctuated, ending strong at 24.07. Bank of America declined, closing at 5.22. Chime and Citi showed mixed trends, while Forbes and Marcus had minor variations.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	593
2026/02/02	658
2026/02/03	589
2026/02/04	572
2026/02/05	574
2026/02/06	566
2026/02/07	568
2026/02/08	585
2026/02/09	597
2026/02/10	584
2026/02/11	585
2026/02/12	574
2026/02/13	566
2026/02/14	568
2026/02/15	585
2026/02/16	597
2026/02/17	614
2026/02/18	615
2026/02/19	605
2026/02/20	601
2026/02/21	595
2026/02/22	605
2026/02/23	616
2026/02/24	596
2026/02/25	575
2026/02/26	551
2026/02/27	532
2026/02/28	533

February saw a dynamic shift in distinct advertisers, peaking at 658 on February 2nd, then gradually declining to 533 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
navyfederal.org	1.53%
usbank.com	0.6%
bankofamerica.com	0.54%
pnc.com	0.34%
capitalone.com	0.31%
ramp.com	-0.3%
td.com	-0.31%
sofi.com	-0.34%
chime.com	-0.42%
wellsfargo.com	-1.6%

Navy Federal saw a significant click share increase of 1.53%, while Wells Fargo experienced a notable decline of 1.6%.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	wellsfargo.com	capitalone.com	bankofamerica.com	usbank.com	navyfederal.org	citi.com	chime.com	marcus.com	sofi.com	ramp.com
2026/02/01	30.19%	19.8%	4.06%	3.38%	2.35%	1.72%	3.96%	0.78%	7%	1.39%
2026/02/02	34.03%	22.68%	4.62%	2.45%	2.67%	2.02%	3.33%	0.55%	3.86%	1.68%
2026/02/03	30.67%	20.72%	4.16%	2.41%	2.2%	0.92%	7.19%	2.46%	4.87%	1.54%
2026/02/04	33.92%	21.47%	3.84%	2.8%	2.1%	1.2%	7.42%	2.38%	3.14%	2.54%
2026/02/05	33.64%	21.69%	5.12%	2.18%	2.25%	2.01%	5.49%	2.66%	2.42%	3.1%
2026/02/06	33.45%	22.34%	4.96%	2.92%	2.03%	1.77%	4.95%	3.18%	2.05%	2.8%
2026/02/07	34.72%	20.86%	5.76%	3.26%	2.11%	1.91%	3.05%	2.14%	1.52%	2.71%
2026/02/08	33.99%	20.79%	5.91%	3.53%	2.35%	2.1%	4.95%	2.16%	2.84%	2.59%
2026/02/09	34.85%	21.65%	5.07%	3.82%	2.5%	2.39%	5.68%	1.71%	2.1%	0.4%
2026/02/10	35.5%	22.22%	5.05%	3.4%	2.48%	2.33%	4.03%	2.77%	1.17%	1.42%
2026/02/11	33.3%	20.8%	6.61%	4.42%	2.39%	2.25%	3.83%	2.3%	1.82%	1.21%
2026/02/12	33.64%	21.69%	5.12%	2.18%	2.25%	2.01%	5.49%	2.66%	2.42%	3.1%
2026/02/13	33.45%	22.34%	4.96%	2.92%	2.03%	1.77%	4.95%	3.18%	2.05%	2.8%
2026/02/14	34.72%	20.86%	5.76%	3.26%	2.11%	1.91%	3.05%	2.14%	1.52%	2.71%
2026/02/15	33.99%	20.79%	5.91%	3.53%	2.35%	2.1%	4.95%	2.16%	2.84%	2.59%
2026/02/16	34.85%	21.65%	5.07%	3.82%	2.5%	2.39%	5.68%	1.71%	2.1%	0.4%
2026/02/17	29.95%	28.16%	6.15%	3.8%	4.25%	1.91%	2.95%	0.59%	0.52%	0.31%
2026/02/18	34.41%	22.47%	6.18%	3.35%	3.59%	2.28%	4.32%	1.21%	1.76%	0.11%
2026/02/19	37.35%	19.17%	6.14%	3.5%	3.1%	2.37%	3.66%	1.1%	1.51%	1.38%
2026/02/20	37.97%	21.89%	7.39%	3.72%	3.43%	2.48%	5.33%	0.79%	1.14%	0.56%
2026/02/21	34.63%	20.72%	6.89%	3.73%	3.51%	2.46%	5.74%	2.08%	0.43%	0.42%
2026/02/22	32.93%	21.6%	5.96%	3.35%	3%	1.99%	7.34%	1.45%	0.64%	0.08%
2026/02/23	35.11%	20.8%	5.86%	3.21%	3.29%	1.9%	4.22%	0.65%	1.35%	0.29%
2026/02/24	35.25%	21.07%	6.54%	3.3%	3.13%	1.85%	2.7%	0.95%	1.52%	0.48%
2026/02/25	37.76%	19.89%	6.94%	2.85%	2.54%	2.03%	3.35%	1.15%	1.26%	0.13%
2026/02/26	41.1%	22.9%	3.92%	2.58%	2.6%	1.95%	2.36%	0.89%	1.34%	1.32%
2026/02/27	37.17%	24.53%	4.48%	2.84%	3.09%	1.93%	1.84%	1.62%	1.04%	0.08%
2026/02/28	35.48%	24.06%	4.75%	4.01%	3.22%	2.52%	1.64%	1.41%	1.25%	0.37%

wellsfargo.com
capitalone.com
bankofamerica.com
usbank.com
navyfederal.org
citi.com
chime.com
marcus.com
sofi.com
ramp.com

Wells Fargo’s impression share fluctuated, peaking at 41.10% on February 26. Capital One saw a notable rise mid-month, while Bank of America and US Bank experienced steady growth. Chime’s share declined, ending at 1.64%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Finance Banks - Last month

1
Bank of America® Official Site | Bank of America® https://www.bankofamerica.com
Manage Your Bank of America Banking & Merrill Investment Accounts With Mobile Banking.
2
Capital One® Official Site https://www.capitalone.com
Credit Cards, Banking and More — Compare Capital One credit cards, banking services, business services & more. Explore Capital One credit card offers, bank accounts and more—apply online! Personal Banking. CreditWise®.
3
Open an Account in 2 Minutes - We'll Give You up to $350* - No Minimum https://www.chime.com
Opening a New Checking Account Should Feel Like Progress. Earn Up to $350* with Chime.
4
Marcus by Goldman Sachs® - Earn A Cash Bonus Up To $1,500 https://www.marcus.com
Earn Up to $1,500 Cash Bonus. Offer Expires 03/11/26. Goldman Sachs Bank USA. Member FDIC.
5
Wells Fargo® Checking Account | New Customers Get $325 On Us https://accountoffers.wellsfargo.com › checking › offer
Make the Switch Today & Learn How to Qualify For A $325 Bonus w/ Wells Fargo. Member FDIC.

In the competitive landscape of Google PPC, top performers like Bank of America, Capital One, Chime, Marcus by Goldman Sachs, and Wells Fargo captivate with enticing offers. From Chime’s quick account setup and bonus to Marcus’s substantial cash incentives, these ads highlight convenience and rewards, appealing to diverse banking needs.

Frequently Asked Questions

Why is the US Finance Banks February 2026 Report useful and how should I use it?

Why is the US Finance Banks February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Finance Banks February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Finance Banks February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Finance Banks February 2026 Report?

The US Finance Banks February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Finance Banks February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Finance Banks February 2026 Report for?

The US Finance Banks February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success.
Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Finance Banks - PPC Market Share Analysis February 2026

Banks – US

Google AI Overview visibility for Finance Banks US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Finance Banks brands

Share of Spend for the top 10 US Finance Banks brands

Competitor Count for US Finance Banks

Market Loss & Market Gains for US Finance Banks

US Finance Banks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Frequently Asked Questions

Why is the US Finance Banks February 2026 Report useful and how should I use it?

Why is the US Finance Banks February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Finance Banks February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Finance Banks February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

Related reports

UK Banks

AUS Banks