US Finance Banks - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Banks – US

Google AI Overview visibility for Finance Banks US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.080840454
72.919159546
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 61
39
61%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 19%
Transactional 6%
Navigational 7%
Seasonal 0%
Local 2%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
wellsfargo.com 35.08
capitalone.com 31.02
bankofamerica.com 7.27
navyfederal.org 4.62
usbank.com 3.99
citi.com 1.91
pnc.com 1.89
chime.com 1.43
westernunion.com 1.09
td.com 1.04
others 10.66
  • wellsfargo.com - 35.08%
  • capitalone.com - 31.02%
  • bankofamerica.com - 7.27%
  • navyfederal.org - 4.62%
  • usbank.com - 3.99%
  • citi.com - 1.91%
  • pnc.com - 1.89%
  • chime.com - 1.43%
  • westernunion.com - 1.09%
  • td.com - 1.04%
  • others - 10.66%

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In the competitive landscape of Google PPC, Wells Fargo leads with 35.08% click share, followed by Capital One at 31.02%. Bank of America captures 7.27%, while ‘others’ collectively hold 10.66%.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date wellsfargo.com capitalone.com chime.com bankofamerica.com sofi.com citi.com nerdwallet.com cit.com navyfederal.org bmo.com
2025/12/01 47.31% 16.22% 3.78% 7.14% 2.48% 0.88% 3.15% 0.49% 1.07% 0.69%
2025/12/02 48.48% 19.05% 3.51% 5.32% 2.4% 0.95% 2.38% 0.44% 1.11% 1.38%
2025/12/03 41.36% 15.62% 3.38% 10.22% 3.63% 1.46% 3.02% 0.37% 1.19% 1.3%
2025/12/04 35.72% 19.85% 3.91% 8% 3.86% 1.43% 2.57% 1.54% 1.28% 1.81%
2025/12/05 34.47% 19.11% 4.6% 10.02% 3.33% 1.47% 2.54% 0.64% 1.3% 1.84%
2025/12/06 34.77% 16.8% 4% 11.94% 3.69% 1.71% 3.23% 0.7% 1.48% 1.42%
2025/12/07 35.59% 16.52% 3.41% 11.8% 3.24% 1.62% 3.55% 0.69% 1.21% 1.81%
2025/12/08 41.32% 15.25% 4.07% 8.69% 3.01% 1.83% 2.78% 0.75% 1.26% 2.56%
2025/12/09 38.8% 16.43% 5.2% 10.31% 3.17% 1.57% 2.52% 0.47% 1.44% 1.76%
2025/12/10 39.17% 16.09% 4.1% 10.69% 2.31% 1.73% 2.95% 0.55% 1.33% 1.32%
2025/12/11 37.55% 18.06% 4.33% 12.34% 2.45% 1.35% 2.73% 0.57% 0.99% 1.94%
2025/12/12 40.97% 17.19% 4.64% 8.85% 2.25% 1.76% 3.29% 0.58% 1.39% 1.61%
2025/12/13 39.36% 17.05% 3.7% 10.56% 2.15% 1.81% 3.03% 0.62% 1.23% 1.62%
2025/12/14 38.39% 18.09% 2.72% 12.11% 2.42% 1.78% 2.05% 0.81% 1.29% 1%
2025/12/15 39.13% 18.04% 4.8% 8.23% 1.82% 1.79% 2.58% 0.79% 1.18% 1.77%
2025/12/16 38.77% 17.57% 3.93% 9.2% 1.71% 1.66% 3.12% 0.68% 1.41% 2.72%
2025/12/17 40.55% 17.56% 4.03% 9.25% 1.39% 1.15% 3.29% 0.72% 1.33% 1.16%
2025/12/18 40.17% 19.17% 4.69% 6.46% 2.07% 1.88% 3.17% 0.88% 1.44% 1.14%
2025/12/19 38.14% 18.43% 4.89% 9.01% 1.46% 1.91% 3.12% 0.67% 1.05% 2.21%
2025/12/20 37.33% 18.84% 4.18% 8.69% 1.81% 1.77% 3.02% 2.02% 1.41% 1.73%
2025/12/21 37.65% 17.78% 3.74% 9.93% 1.88% 1.76% 3.11% 2.03% 1.13% 2.86%
2025/12/22 38.17% 19.64% 4.23% 5.44% 1.78% 1.95% 2.72% 2.46% 1.33% 0.62%
2025/12/23 39.15% 19.7% 4.41% 6.75% 2.02% 1.81% 2.2% 2.28% 1.38% 1.96%
2025/12/24 38.26% 19.6% 3.82% 8.02% 1.34% 1.9% 2.1% 3.45% 1.47% 0.76%
2025/12/25 39.85% 18.7% 3.33% 9.58% 1.92% 2.01% 1.38% 2.36% 1.62% 0.47%
2025/12/26 41.79% 17.02% 4.62% 7.35% 1.6% 1.83% 1.6% 1.89% 1.37% 0.56%
2025/12/27 39.69% 19.26% 3.64% 10.41% 1.47% 2.1% 1.96% 2% 1.44% 0.88%
2025/12/28 37.43% 19.04% 3.54% 11.99% 1.48% 1.9% 1.96% 2.63% 1.34% 0.67%
2025/12/29 40.72% 19.16% 3.87% 6.73% 1.36% 2% 1.99% 1.95% 1.37% 1.17%
2025/12/30 41.51% 19.11% 4.74% 5.68% 1.86% 2.39% 2.05% 1% 1.48% 1.23%
2025/12/31 36.74% 22.87% 5.21% 4.93% 3.26% 2.42% 1.74% 1.74% 1.07% 0.83%
  • wellsfargo.com
  • capitalone.com
  • chime.com
  • bankofamerica.com
  • sofi.com
  • citi.com
  • nerdwallet.com
  • cit.com
  • navyfederal.org
  • bmo.com

Copyright © Adthena. All rights reserved.

Wells Fargo’s PPC spend fluctuated, peaking early at 48.48% and ending at 36.74%. Capital One rose steadily, closing at 22.87%. Chime’s spend increased, finishing at 5.21%. Bank of America saw a decline, ending at 4.93%.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 628
2025/12/02 615
2025/12/03 622
2025/12/04 612
2025/12/05 630
2025/12/06 611
2025/12/07 610
2025/12/08 585
2025/12/09 599
2025/12/10 613
2025/12/11 601
2025/12/12 596
2025/12/13 589
2025/12/14 599
2025/12/15 609
2025/12/16 620
2025/12/17 611
2025/12/18 610
2025/12/19 616
2025/12/20 599
2025/12/21 615
2025/12/22 607
2025/12/23 618
2025/12/24 627
2025/12/25 632
2025/12/26 619
2025/12/27 601
2025/12/28 596
2025/12/29 606
2025/12/30 604
2025/12/31 592

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 632 on the 25th. The month concluded with a slight decline to 592.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
capitalone.com 1.39%
wellsfargo.com 1.02%
cit.com 0.39%
navyfederal.org 0.36%
regions.com 0.26%
mtb.com -0.14%
bmo.com -0.16%
sofi.com -0.17%
pnc.com -0.93%
bankofamerica.com -2.1%

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Wells Fargo and Capital One surged in click share, while Bank of America experienced a notable decline. Navy Federal and CIT saw modest gains.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date wellsfargo.com capitalone.com chime.com sofi.com bankofamerica.com usbank.com citi.com navyfederal.org pnc.com bmo.com
2025/12/01 40.79% 22.05% 3.34% 3.14% 4.17% 2.55% 1.06% 2.23% 0.97% 1.12%
2025/12/02 40.84% 25.71% 2.71% 2.54% 3.23% 2.21% 1.02% 2.24% 1.19% 2.62%
2025/12/03 34.11% 20.98% 2.93% 4.52% 6.32% 2.64% 1.63% 2.47% 0.96% 1.47%
2025/12/04 29.46% 25.35% 2.98% 5.01% 3.55% 3.13% 1.62% 2.58% 1.35% 1.79%
2025/12/05 27.99% 24.77% 3.93% 3.77% 5.61% 3.18% 1.57% 2.62% 1.65% 2.57%
2025/12/06 27.75% 21.71% 3.34% 4.5% 8.55% 3.51% 1.81% 2.84% 2.66% 1.78%
2025/12/07 26.58% 23.16% 2.68% 3.15% 7.18% 3.99% 1.73% 2.5% 2.39% 2.61%
2025/12/08 29.71% 23.18% 3.63% 3.09% 5.2% 2.37% 2.07% 2.69% 2.22% 3.61%
2025/12/09 29.51% 24.02% 5.4% 2.99% 5.34% 2.39% 1.78% 2.98% 2.18% 1.84%
2025/12/10 30.53% 24.09% 3.45% 1.93% 6.34% 2.48% 1.96% 2.85% 1.47% 1.38%
2025/12/11 28.35% 25.2% 3.62% 2.33% 7.96% 2.5% 1.35% 2.09% 1.48% 2.51%
2025/12/12 31.45% 23.15% 4.34% 2.24% 5.46% 3.5% 1.96% 2.79% 1.84% 1.99%
2025/12/13 31.56% 23.66% 3.02% 2.33% 5.47% 3.18% 1.78% 2.5% 2.29% 1.96%
2025/12/14 28.94% 23.86% 2.2% 2.61% 7.38% 3.17% 1.7% 2.54% 3.39% 1.08%
2025/12/15 32.14% 25.14% 4.29% 1.38% 3.56% 3.23% 1.78% 2.56% 2.12% 2.39%
2025/12/16 29.28% 25.73% 3.08% 1.56% 5.19% 2.13% 1.73% 2.97% 2.13% 3.73%
2025/12/17 30.68% 25.92% 3.89% 1.1% 4.41% 1.67% 1.18% 2.86% 2.06% 1.15%
2025/12/18 31.22% 25.79% 4.71% 2.61% 3.22% 3.08% 1.87% 2.86% 2.48% 1.68%
2025/12/19 29.36% 25.29% 4.59% 1.32% 6.09% 2.59% 1.75% 2.28% 1.5% 2.5%
2025/12/20 27.77% 25.29% 3.73% 2.31% 4.73% 2.52% 1.79% 2.97% 2.48% 3.02%
2025/12/21 29.87% 23.88% 3.44% 1.95% 5.24% 2.41% 1.69% 2.46% 2.25% 3.69%
2025/12/22 30.93% 25.62% 3.85% 1.69% 1.91% 2.57% 1.86% 2.72% 1.41% 0.78%
2025/12/23 29.47% 27.66% 4.18% 2.28% 2.52% 3.07% 1.87% 2.97% 0.23% 1.96%
2025/12/24 30.88% 26.79% 3.59% 1.39% 2.76% 2.44% 1.86% 3.03% 0.22% 1.22%
2025/12/25 29.47% 25.32% 2.78% 2.08% 5.32% 4.09% 1.85% 3.56% 0.35% 0.46%
2025/12/26 31.24% 24.98% 4.38% 1.41% 4.7% 2.7% 1.87% 2.9% 0.3% 0.85%
2025/12/27 30.16% 27.7% 3.26% 1.11% 5.8% 2.98% 2.1% 3.11% 0.14% 1.52%
2025/12/28 30.1% 24.91% 2.92% 1.2% 7.4% 3.82% 1.77% 2.79% 0.25% 0.86%
2025/12/29 30.94% 26.52% 3.01% 1.37% 4.14% 2.75% 1.85% 2.77% 2.58% 1.77%
2025/12/30 32.16% 25.81% 4.4% 1.97% 4.09% 2.71% 2.28% 2.91% 2.05% 1.04%
2025/12/31 29.63% 28.96% 4.11% 3.68% 2.94% 2.23% 2.13% 2.03% 1.49% 1.14%
  • wellsfargo.com
  • capitalone.com
  • chime.com
  • sofi.com
  • bankofamerica.com
  • usbank.com
  • citi.com
  • navyfederal.org
  • pnc.com
  • bmo.com

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Wells Fargo’s impression share started strong but declined mid-month, ending at 29.63%. Capital One saw a steady rise, closing at 28.96%. Chime and SoFi fluctuated, while Bank of America peaked mid-month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Banks - Last month
  1. 1
    Capital One® Official Site https://www.capitalone.com

    Credit, Banking, Auto and More — Apply online or open an account today. Explore credit card offers, bank accounts and more! See if you're pre-approved—find cards you're eligible for with no impact to your score. Personal Banking.

  2. 2
    Open an Account in 2 Minutes - We'll Give You up to $350* https://www.chime.com

    Opening a New Checking Account Should Feel Like Progress. Earn Up to $350* with Chime.

  3. 3
    Huntington Bank Account - Up To $600 Welcome Bonus https://www.huntington.com

    Welcome to Huntington! Earn up to $600 new account bonus with required activities. See how

  4. 4
    Open a Bank Account Online - Sign up and get up to $300 https://www.sofi.com

    Get up to $3M of additional FDIC insurance through the SoFi® Insured Deposit Program.

  5. 5
    Wells Fargo® Official Site | Banking & Credit Cards https://creditcards.wellsfargo.com › banking

    Enjoy Convenience, Security, & More With Wells Fargo, Bank, N.A. Member FDIC. Checking Accounts & Credit Cards. Choose the Product that Fits Your...

Copyright © Adthena. All rights reserved.

In the competitive world of finance, top advertisers like Capital One, Chime, Huntington, SoFi, and Wells Fargo captivate audiences with enticing offers. From Capital One’s pre-approval checks to Chime’s $350 bonus, each ad highlights unique benefits. Huntington and SoFi promise substantial bonuses, while Wells Fargo emphasizes convenience and security.

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