US Finance Banks - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
capitalone.com	37.11
bankofamerica.com	9.69
navyfederal.org	7.38
wellsfargo.com	6.35
usbank.com	5.44
pnc.com	5.08
nerdwallet.com	4.33
citi.com	2.41
td.com	2.07
sofi.com	1.84
others	18.3

In the competitive landscape of Google PPC, Capital One dominates with a 37.11% click share. Bank of America follows at 9.69%, while Navy Federal captures 7.38%. “Others” collectively hold 18.3%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	wellsfargo.com	capitalone.com	nerdwallet.com	sofi.com	bankofamerica.com	pickyourbank.com	bankrate.com	pnc.com	discover.com	chime.com
2025/03/01	7.04%	18.11%	10.69%	5.09%	2.8%	1.79%	2.96%	2.91%	2.59%	2.86%
2025/03/02	4.46%	17.15%	12.23%	5.45%	3.31%	1.73%	2.87%	3.34%	2.11%	3.07%
2025/03/03	7.5%	16.65%	12.35%	5.2%	2.29%	1.73%	2.66%	2.65%	2.57%	3.77%
2025/03/04	7.16%	16.31%	11.69%	5.5%	3.13%	2.37%	1.78%	3.45%	2.76%	3.77%
2025/03/05	7.34%	15%	10.79%	6.53%	3.25%	1.76%	2.6%	2.83%	2.78%	3.79%
2025/03/06	9.34%	11.12%	11.91%	7.16%	2%	3.24%	2.18%	2.9%	2.88%	4.49%
2025/03/07	8.64%	11.49%	11.61%	6.18%	2.68%	3.74%	3.33%	3.62%	1.9%	3.9%
2025/03/08	7.92%	12.13%	10.26%	5.53%	3.15%	2.76%	3.23%	4.23%	2.09%	2.93%
2025/03/09	5.1%	17.55%	9.97%	6.35%	2.16%	1.51%	1.58%	2.73%	2.95%	3.75%
2025/03/10	6.92%	13.44%	11.66%	6.32%	2.58%	3.2%	3.06%	3.52%	3.74%	3.43%
2025/03/11	9.34%	17%	10.12%	6.56%	2.54%	2.16%	2.25%	3%	3.37%	3.62%
2025/03/12	7.13%	14.97%	10.35%	6.28%	3.31%	2.12%	1.82%	3.58%	3.7%	4.11%
2025/03/13	10.04%	14.73%	10.7%	6.77%	2.6%	2.16%	2.39%	3.67%	3.31%	3.83%
2025/03/14	10.72%	14.25%	10.68%	6.18%	3.08%	1.65%	3.16%	3.67%	2.95%	3.69%
2025/03/15	12.06%	17.18%	10.68%	5.25%	3.16%	1.23%	1.96%	3.96%	2.93%	3.18%
2025/03/16	4.66%	14.95%	12.58%	6.37%	3.24%	2.35%	3.13%	4.19%	3.35%	3.17%
2025/03/17	8.65%	17.61%	11.09%	6.41%	2.63%	2.18%	2.22%	3.74%	3.43%	3.52%
2025/03/18	10.68%	15.3%	11.61%	7.27%	3.85%	2.77%	1.84%	3.57%	2.23%	3.49%
2025/03/19	9.28%	15.99%	10.26%	7.28%	3.22%	2.95%	2.32%	3.38%	2.53%	4.03%
2025/03/20	13.67%	15.89%	9.16%	8.02%	2.71%	2.21%	2.4%	3.13%	2.44%	3.28%
2025/03/21	14.46%	16.31%	9.48%	7.94%	3.25%	3.18%	1.44%	2.59%	2.94%	3.15%
2025/03/22	9.71%	13.81%	9.44%	9.15%	3.67%	3.77%	2.1%	3.07%	3.23%	2.76%
2025/03/23	5.4%	17.62%	9.21%	8.79%	2.73%	4.3%	1.72%	3.14%	3.44%	3.02%
2025/03/24	8.67%	13.9%	11.23%	8.58%	3.04%	4.2%	2.28%	3.33%	2.67%	3.05%
2025/03/25	10.22%	13.87%	9.41%	10.19%	3.08%	3.1%	2.8%	2.94%	2.76%	3.46%
2025/03/26	8.14%	14.8%	11.69%	9.85%	2.7%	2.76%	1.91%	3.57%	2.54%	2.99%
2025/03/27	11.6%	11.84%	14.25%	8.9%	3.03%	3.27%	3.22%	3.06%	2.47%	2.47%
2025/03/28	12.03%	15.47%	11.35%	9.65%	2.42%	3.07%	2.8%	2.96%	2.26%	2.78%
2025/03/29	9.75%	14.29%	10.95%	9.43%	3.07%	2.54%	2.95%	3.59%	3.21%	2.5%
2025/03/30	7.97%	15.66%	11.13%	8.17%	4.02%	2.74%	3.33%	4.22%	2.6%	2.33%
2025/03/31	14.77%	14.37%	13.13%	6.23%	3.77%	3.28%	2.98%	2.95%	2.33%	2.27%

In March 2025, Wells Fargo’s PPC spend fluctuated, peaking at 14.77% on the 31st. Capital One maintained dominance, starting at 18.11% and ending at 14.37%. NerdWallet and SoFi showed consistent mid-range activity, while Bank of America and PickYourBank had lower, stable shares.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	738
2025/03/02	763
2025/03/03	753
2025/03/04	740
2025/03/05	748
2025/03/06	822
2025/03/07	899
2025/03/08	858
2025/03/09	757
2025/03/10	799
2025/03/11	766
2025/03/12	813
2025/03/13	779
2025/03/14	810
2025/03/15	723
2025/03/16	724
2025/03/17	701
2025/03/18	725
2025/03/19	729
2025/03/20	718
2025/03/21	713
2025/03/22	734
2025/03/23	706
2025/03/24	719
2025/03/25	729
2025/03/26	769
2025/03/27	735
2025/03/28	715
2025/03/29	720
2025/03/30	702
2025/03/31	715

March began with 738 advertisers, peaking at 899 on the 7th. A decline followed, ending the month at 715.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
wellsfargo.com	1.38%
capitalone.com	0.72%
sofi.com	0.68%
bankofamerica.com	0.37%
westernunion.com	0.36%
chime.com	-0.23%
cit.com	-0.27%
nerdwallet.com	-0.39%
navyfederal.org	-0.65%
pnc.com	-0.71%

Wells Fargo surged with a 1.38% click share increase, while PNC faced a 0.71% decline.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	capitalone.com	wellsfargo.com	bankofamerica.com	sofi.com	nerdwallet.com	navyfederal.org	pnc.com	pickyourbank.com	citi.com	usbank.com
2025/03/01	25.37%	6.32%	4.37%	5.02%	5.38%	4.57%	4.07%	1.72%	3.22%	3.27%
2025/03/02	22.76%	2.78%	5.38%	5.56%	6.61%	3.88%	3.59%	1.62%	2.9%	3.21%
2025/03/03	24.78%	5.1%	3.82%	5.2%	6.77%	3.91%	3.54%	1.43%	2.64%	2.94%
2025/03/04	24.77%	3.65%	5.88%	5.47%	6.41%	4.26%	3.98%	2.21%	2.65%	2.14%
2025/03/05	21.8%	4.16%	5.21%	6.61%	6.08%	3.55%	3.12%	1.63%	3.38%	1.73%
2025/03/06	15.12%	7.34%	5.22%	8.62%	7.03%	3.38%	2.69%	3.01%	2.25%	2.18%
2025/03/07	16.51%	5.52%	5.94%	7.02%	6.56%	3.59%	3.87%	3.29%	2.48%	2.71%
2025/03/08	16.35%	4.97%	6.85%	5.77%	5.71%	4.22%	3.91%	2.44%	2.85%	3.8%
2025/03/09	24.01%	2.86%	3.35%	7.5%	4.85%	4.06%	3.54%	1.22%	2.81%	4.64%
2025/03/10	19.01%	4.61%	4.81%	6.98%	6.83%	4%	3.34%	2.96%	2.19%	3.78%
2025/03/11	23.91%	5%	5.34%	7.22%	5.29%	3.94%	3.42%	1.79%	2.48%	3.95%
2025/03/12	20.27%	4.9%	7.48%	6.7%	5.47%	3.8%	3.83%	1.88%	2.22%	3.47%
2025/03/13	20.78%	6.89%	4.84%	6%	5.98%	3.83%	4.24%	2.02%	2.32%	4.24%
2025/03/14	18.5%	5.23%	5.31%	5.86%	5.02%	3.63%	3.58%	1.29%	1.52%	2.08%
2025/03/15	23.86%	7.42%	5.68%	3.88%	6.15%	4.26%	4.6%	1.2%	2.06%	3.96%
2025/03/16	20.34%	2.53%	5.48%	6.93%	6.69%	4.48%	4.13%	2.1%	2.12%	4.73%
2025/03/17	25.91%	4.72%	4.23%	5.39%	6.02%	3.41%	4.91%	1.9%	2.11%	4.19%
2025/03/18	21.56%	5.84%	7.92%	7.32%	6.31%	4.32%	3.9%	2.51%	2.2%	4%
2025/03/19	23.49%	5.4%	5.58%	6.5%	5.89%	3.63%	3.44%	2.74%	2.23%	3.62%
2025/03/20	22.37%	8.22%	4.2%	8.19%	4.99%	4.24%	3.62%	2.14%	1.98%	4.63%
2025/03/21	22.42%	9.24%	6.23%	8.56%	4.93%	3.74%	2.8%	2.78%	2.36%	3.31%
2025/03/22	18.69%	6.24%	6.53%	11.6%	5.25%	4.29%	3.32%	3.08%	1.7%	3.22%
2025/03/23	23.11%	2.79%	4.85%	11.4%	4.47%	3.9%	3.99%	3.09%	2.81%	4.71%
2025/03/24	20.44%	5.04%	5.47%	9.69%	5.88%	3.98%	3.89%	3.58%	2.07%	4.46%
2025/03/25	21.45%	5.34%	5.2%	13.14%	4.99%	3.58%	3.25%	2.53%	2.26%	4.13%
2025/03/26	20.2%	5.42%	5.38%	12.99%	6.27%	2.99%	3.27%	2.24%	1.71%	2.95%
2025/03/27	17.58%	7.05%	6.12%	10.7%	7.76%	3.06%	3.1%	2.73%	1.98%	2.46%
2025/03/28	23.28%	7.41%	3.37%	12.4%	5.99%	3.11%	3.22%	2.59%	2.53%	2.68%
2025/03/29	21.52%	5.9%	5.59%	10.86%	5.96%	3.05%	3.73%	2.14%	1.94%	2.93%
2025/03/30	21.91%	5.33%	7.66%	10.33%	5.83%	3.43%	3.67%	2.14%	1.73%	3.13%
2025/03/31	19.59%	10.8%	8.92%	7.18%	6.88%	4%	3.19%	2.63%	2.12%	2.07%

In March 2025, Capital One’s impression share fluctuated, peaking at 25.91% on the 17th. Wells Fargo saw a notable rise, ending at 10.8%. Bank of America and SoFi experienced growth, closing at 8.92% and 7.18%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Capital One® Official Site https://www.capitalone.com
Credit Cards, Banking and More — Apply Online or Open an Account Today. Explore Credit Card Offers, Bank Accounts and More!
2
Open Account Online Today - $300 New Account Bonus https://account.chase.com
New Checking Customers Get $300. Open Chase Total Checking® w/Qual. Activities Member FDIC
3
Open a Bank Account Online | Sign up and get up to $300 https://www.sofi.com
Get up to $3M of additional FDIC insurance through the SoFi Insured Deposit Program.
4
U.S. Bank® https://www.usbank.com
Connect With Us — U.S. Bank is here for every stage of your financial journey - connect today. Member FDIC. Use our top-rated digital tools, and set up your direct deposit in minutes. Member FDIC.
5
Wells Fargo Bank Account https://accountoffers.wellsfargo.com › banking › offer
Open a Bank Account Today — New Checking Customers Get $300 With Qualifying Deposits. Get Started Today. Member FDIC.

In the competitive world of finance, top advertisers like Capital One, Chase, SoFi, U.S. Bank, and Wells Fargo captivate audiences with enticing offers. Themes of convenience, substantial bonuses, and robust digital tools dominate, promising seamless banking experiences and lucrative rewards.

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US Finance Banks - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Finance Banks brands

Share of Spend for the top 10 US Finance Banks brands

Competitor Count for US Finance Banks

Market Loss & Market Gains for US Finance Banks

US Finance Banks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance