US Finance Banks - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
capitalone.com	48.44
bankofamerica.com	9.76
wellsfargo.com	8.51
pnc.com	5.16
navyfederal.org	4.62
usbank.com	3.56
td.com	2.92
citi.com	2.22
sofi.com	1.55
westernunion.com	1.13
others	12.13

In the PPC landscape, Capital One dominates with 48.44% click share. Bank of America and Wells Fargo follow, while ‘others’ collectively hold 12.13%.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	capitalone.com	wellsfargo.com	sofi.com	bankofamerica.com	nerdwallet.com	discover.com	pnc.com	citi.com	chime.com	td.com
2025/04/01	28.16%	16.17%	8.29%	7.84%	3.91%	2.62%	2.65%	3.64%	2.11%	3.36%
2025/04/02	33.87%	4.66%	6.13%	11.78%	4.62%	2.3%	4.35%	2.46%	2.29%	2.28%
2025/04/03	32.44%	8.94%	5.95%	7.5%	4.13%	3.01%	4.49%	3.02%	2.46%	1.25%
2025/04/04	24.29%	10.63%	8.7%	9.21%	5%	2.5%	4.12%	3.45%	2.23%	3.45%
2025/04/05	27.28%	11.5%	9.44%	7.55%	4.46%	1.9%	3.67%	2.59%	2.09%	4.65%
2025/04/06	29.08%	3.8%	10.32%	7.41%	4.58%	2.74%	5.36%	3.68%	2.33%	1.6%
2025/04/07	29.94%	10.41%	6.76%	10.14%	4.17%	2.58%	3.98%	2.51%	2.12%	2.41%
2025/04/08	25.76%	13.17%	7.93%	6.59%	4.1%	3.55%	4.71%	2.3%	2.31%	2.86%
2025/04/09	30.3%	13.56%	8.14%	8.07%	3.65%	2.68%	3.19%	2.3%	2.17%	3.41%
2025/04/10	28.24%	13.17%	6.13%	7.65%	3.22%	2.91%	3.82%	2.66%	2.55%	4.06%
2025/04/11	31.29%	13.45%	7.34%	7.09%	3.13%	3%	4.66%	3.16%	1.99%	0.9%
2025/04/12	27.05%	11.39%	7.22%	9.1%	3.18%	2.96%	3.91%	2.68%	2.4%	4.37%
2025/04/13	31.71%	5.23%	6.67%	7.51%	3.98%	2.58%	5.35%	3.36%	2.4%	2.62%
2025/04/14	29.13%	13.64%	7.52%	10.03%	4.26%	2.55%	3.05%	2.08%	2.16%	2.35%
2025/04/15	31.45%	17.32%	7.51%	6.96%	3.88%	2.29%	3.89%	2.73%	1.91%	1.74%
2025/04/16	25.03%	23.84%	5.61%	6.8%	3.18%	2.7%	3.58%	2.79%	1.74%	2.97%
2025/04/17	31.2%	17.86%	2.49%	7.09%	2.55%	1.36%	5.78%	1.78%	1.22%	6.83%
2025/04/18	23.48%	25.1%	6.02%	3.54%	4.33%	2.84%	4.7%	2.35%	1.89%	3.69%
2025/04/19	23.04%	17.94%	6.71%	4.77%	5.34%	3.58%	4.13%	2.89%	1.56%	3.45%
2025/04/20	28.32%	14.15%	5.69%	5.77%	5.35%	4.49%	3.39%	3.55%	2.07%	1.58%
2025/04/21	23.9%	22.16%	6.01%	8.19%	5.84%	3.69%	2.57%	2.68%	1.46%	1.56%
2025/04/22	25.17%	17.48%	5.93%	6.65%	5.33%	3.88%	4.26%	2.27%	1.56%	4.11%
2025/04/23	27.71%	10.18%	7%	5.28%	6.12%	4.79%	4.14%	3.17%	1.9%	3.25%
2025/04/24	26.66%	13.3%	7.96%	6.18%	5.05%	4.12%	4.12%	3.36%	2.18%	0.99%
2025/04/25	31.83%	9.35%	6.73%	8.8%	3.81%	3.71%	4.39%	2.86%	1.79%	3.76%
2025/04/26	26.66%	10.67%	8.42%	7.55%	5%	3.93%	3.64%	3.13%	2.05%	1.9%
2025/04/27	26.54%	14.36%	6.29%	7.92%	4.93%	4.87%	3.5%	3.06%	1.83%	3.05%
2025/04/28	25.91%	17.65%	6.44%	8.33%	4.88%	3.62%	2.8%	2.18%	1.6%	1.87%
2025/04/29	25.8%	15.62%	8.87%	7.29%	4.21%	4.04%	3.03%	2.93%	1.77%	4.31%
2025/04/30	25.11%	18.09%	9.03%	6.12%	5.71%	4.17%	3.57%	2.31%	1.78%	0.82%

April saw dynamic shifts in PPC spend share. Capital One led with fluctuating dominance, peaking early. Wells Fargo surged mid-month, while SoFi and Bank of America maintained steady growth. Discover and PNC showed consistent activity, with Citi and Chime trailing. TD’s spend was sporadic, ending low.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	665
2025/04/02	639
2025/04/03	658
2025/04/04	686
2025/04/05	650
2025/04/06	685
2025/04/07	661
2025/04/08	664
2025/04/09	634
2025/04/10	627
2025/04/11	610
2025/04/12	613
2025/04/13	619
2025/04/14	612
2025/04/15	599
2025/04/16	621
2025/04/17	634
2025/04/18	695
2025/04/19	690
2025/04/20	655
2025/04/21	648
2025/04/22	665
2025/04/23	655
2025/04/24	662
2025/04/25	643
2025/04/26	624
2025/04/27	639
2025/04/28	642
2025/04/29	623
2025/04/30	604

April saw fluctuating advertiser numbers, peaking at 695 on April 18. The month concluded with a decline, ending at 604.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
wellsfargo.com	3.05%
td.com	0.54%
discover.com	0.47%
navyfederal.org	0.3%
nerdwallet.com	0.29%
pnc.com	-0.43%
citi.com	-0.44%
bankofamerica.com	-0.83%
usbank.com	-1.08%
capitalone.com	-2.05%

Wells Fargo surged with a 3.05% click share increase, while Capital One dropped by 2.05%.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	capitalone.com	sofi.com	wellsfargo.com	bankofamerica.com	pnc.com	navyfederal.org	nerdwallet.com	usbank.com	citi.com	td.com
2025/04/01	33.61%	13.3%	9.01%	6.76%	2.79%	2.88%	2.1%	2.92%	3.23%	2.54%
2025/04/02	40.11%	6.79%	2.3%	8.2%	4.96%	3.44%	2.26%	1.97%	2.05%	1.77%
2025/04/03	38.27%	6.98%	5.36%	4.78%	5.16%	3.33%	2.02%	2.37%	2.69%	1.32%
2025/04/04	31.7%	11.42%	5.88%	6.37%	4.31%	2.85%	2.43%	3.12%	3.13%	2.76%
2025/04/05	32.97%	11.94%	7.38%	5.4%	4.55%	3.28%	2.39%	3.11%	2.19%	3.12%
2025/04/06	34.2%	12.53%	1.8%	6.15%	4.94%	4.2%	2.34%	3.38%	3.08%	0.9%
2025/04/07	34.9%	7.41%	6.46%	9.4%	4.48%	3.03%	2.04%	4.28%	2.22%	2.1%
2025/04/08	33.15%	11.05%	8.16%	4.89%	4.55%	3%	2.18%	2.54%	1.97%	2.45%
2025/04/09	35.22%	11.3%	9.01%	5.52%	4.14%	2.69%	1.85%	3.34%	1.84%	2.96%
2025/04/10	33.49%	6.89%	8.3%	5.19%	4.71%	4.22%	1.75%	4.34%	2.55%	3.67%
2025/04/11	35.72%	8.9%	8.13%	4.96%	6.01%	3.09%	1.76%	4.54%	2.87%	1.1%
2025/04/12	32.94%	9.24%	7.97%	6.33%	4.34%	3.11%	1.75%	3.79%	2.6%	3.31%
2025/04/13	37.19%	7.65%	2.5%	6.2%	5.4%	2.85%	2.01%	5.18%	2.89%	1.73%
2025/04/14	34.84%	10.76%	8.96%	6.93%	3.81%	3.82%	2.23%	4.02%	1.55%	1.73%
2025/04/15	38.76%	9.16%	11.07%	4.74%	4.47%	3.5%	1.93%	2.3%	2.89%	1.81%
2025/04/16	34.15%	4.63%	15.55%	5.06%	4.5%	3.4%	1.88%	2.09%	3.26%	2.85%
2025/04/17	38.48%	2.08%	10.63%	6.71%	5.79%	4.49%	1.5%	2.12%	1.34%	6.01%
2025/04/18	30.7%	7.4%	16.71%	2.75%	4.86%	3.46%	2.76%	1.63%	1.91%	3.19%
2025/04/19	30.33%	8.96%	10.94%	4.17%	3.84%	3.5%	3.55%	1.73%	2.17%	2.73%
2025/04/20	34.13%	7.37%	9.39%	4.72%	3.8%	2.89%	3.07%	3.38%	2.92%	1.44%
2025/04/21	29.93%	9.34%	14.49%	7.56%	2.96%	2.2%	3.15%	1.92%	2.04%	1.83%
2025/04/22	30.88%	7.73%	11.34%	5.64%	4.36%	3.49%	3.08%	1.58%	1.91%	3.95%
2025/04/23	31.64%	9.59%	6.38%	3.44%	4.34%	3.7%	3.14%	2.57%	2.32%	2.9%
2025/04/24	32.04%	12.07%	8.09%	3.71%	4.49%	3.04%	2.62%	2.48%	2.71%	1.1%
2025/04/25	35.96%	9.02%	4.94%	6.61%	4.58%	3.69%	1.93%	3.08%	2.1%	3.71%
2025/04/26	32.05%	11.69%	5.97%	5.88%	3.86%	3.52%	2.38%	3.59%	2.41%	1.5%
2025/04/27	32.02%	8.21%	8.45%	5.32%	3.57%	3.96%	2.29%	2.48%	2.28%	2.58%
2025/04/28	31.06%	9.16%	11.27%	5.67%	3.45%	3.04%	2.34%	2.77%	1.8%	2.14%
2025/04/29	30.52%	13.34%	9.67%	6.66%	3.53%	3.71%	2.03%	1.9%	2.05%	3.71%
2025/04/30	31.32%	13.18%	11.92%	4.28%	3.78%	3.07%	2.66%	2.25%	1.72%	0.92%

April 2025 saw Capital One dominate with fluctuating impressions, peaking early. Sofi and Wells Fargo showed varied trends, while Bank of America and PNC maintained stability. Navy Federal, NerdWallet, and others had minor shifts. The month concluded with Capital One leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Capital One® Official Site | Credit Cards, Banking and More https://www.capitalone.com
Apply Online or Open an Account Today. Explore Credit Card Offers, Bank Accounts and More!
2
Citibank® Official Site | See Our Card & Checking Offers https://banking.citi.com
Apply For A New Credit Card or Bank Account & View Additional Citi® Offerings. Open Your Account Now With Our Simplified Application Process.
3
PNC Bank Official Site | Banking Should be Boring https://www.pnc.com
PNC Helping Keep Money Boring so Life Doesn't have to be! Brilliantly Boring Since 1865℠. Find out how Boring Banking can Help You Reach Your Financial Goals! PNC Bank Member FDIC. PNC Brilliantly Boring℠.
4
SoFi Banking: No Account Fees - Up To $300 Welcome Offer https://www.sofi.com
Up to 2-day-early paychecks, no account fees, and get up to $300 with direct deposit.
5
Wells Fargo® Bank Account https://accountoffers.wellsfargo.com › wells-fargo › checking
Open a Checking Account — Open An Account Today & Learn How to Qualify For A $325 Bonus w/ Wells Fargo®. Member FDIC

In the competitive world of finance, Capital One, Citibank, PNC, SoFi, and Wells Fargo captivate with distinct narratives. Capital One and Citibank emphasize ease and variety in banking and credit card offers. PNC charms with its “Brilliantly Boring” approach, while SoFi and Wells Fargo entice with lucrative bonuses and fee-free banking. Each ad weaves a unique story, drawing customers into their financial ecosystems.

Frequently Asked Questions

Why is the US Finance Banks April 2025 Report useful and how should I use it?

Why is the US Finance Banks April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Finance Banks April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Finance Banks April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Finance Banks April 2025 Report?

The US Finance Banks April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Finance Banks April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Finance Banks April 2025 Report for?

The US Finance Banks April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Finance Banks - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Finance Banks brands

Share of Spend for the top 10 US Finance Banks brands

Competitor Count for US Finance Banks

Market Loss & Market Gains for US Finance Banks

US Finance Banks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Frequently Asked Questions

Why is the US Finance Banks April 2025 Report useful and how should I use it?

Why is the US Finance Banks April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Finance Banks April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Finance Banks April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

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