US Finance Banks - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
capitalone.com 48.44
bankofamerica.com 9.76
wellsfargo.com 8.51
pnc.com 5.16
navyfederal.org 4.62
usbank.com 3.56
td.com 2.92
citi.com 2.22
sofi.com 1.55
westernunion.com 1.13
others 12.13

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In the PPC landscape, Capital One dominates with 48.44% click share. Bank of America and Wells Fargo follow, while ‘others’ collectively hold 12.13%.

Market Exposure

Share of Spend for the top 10 US Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date capitalone.com wellsfargo.com sofi.com bankofamerica.com nerdwallet.com discover.com pnc.com citi.com chime.com td.com
2025/04/01 28.16% 16.17% 8.29% 7.84% 3.91% 2.62% 2.65% 3.64% 2.11% 3.36%
2025/04/02 33.87% 4.66% 6.13% 11.78% 4.62% 2.3% 4.35% 2.46% 2.29% 2.28%
2025/04/03 32.44% 8.94% 5.95% 7.5% 4.13% 3.01% 4.49% 3.02% 2.46% 1.25%
2025/04/04 24.29% 10.63% 8.7% 9.21% 5% 2.5% 4.12% 3.45% 2.23% 3.45%
2025/04/05 27.28% 11.5% 9.44% 7.55% 4.46% 1.9% 3.67% 2.59% 2.09% 4.65%
2025/04/06 29.08% 3.8% 10.32% 7.41% 4.58% 2.74% 5.36% 3.68% 2.33% 1.6%
2025/04/07 29.94% 10.41% 6.76% 10.14% 4.17% 2.58% 3.98% 2.51% 2.12% 2.41%
2025/04/08 25.76% 13.17% 7.93% 6.59% 4.1% 3.55% 4.71% 2.3% 2.31% 2.86%
2025/04/09 30.3% 13.56% 8.14% 8.07% 3.65% 2.68% 3.19% 2.3% 2.17% 3.41%
2025/04/10 28.24% 13.17% 6.13% 7.65% 3.22% 2.91% 3.82% 2.66% 2.55% 4.06%
2025/04/11 31.29% 13.45% 7.34% 7.09% 3.13% 3% 4.66% 3.16% 1.99% 0.9%
2025/04/12 27.05% 11.39% 7.22% 9.1% 3.18% 2.96% 3.91% 2.68% 2.4% 4.37%
2025/04/13 31.71% 5.23% 6.67% 7.51% 3.98% 2.58% 5.35% 3.36% 2.4% 2.62%
2025/04/14 29.13% 13.64% 7.52% 10.03% 4.26% 2.55% 3.05% 2.08% 2.16% 2.35%
2025/04/15 31.45% 17.32% 7.51% 6.96% 3.88% 2.29% 3.89% 2.73% 1.91% 1.74%
2025/04/16 25.03% 23.84% 5.61% 6.8% 3.18% 2.7% 3.58% 2.79% 1.74% 2.97%
2025/04/17 31.2% 17.86% 2.49% 7.09% 2.55% 1.36% 5.78% 1.78% 1.22% 6.83%
2025/04/18 23.48% 25.1% 6.02% 3.54% 4.33% 2.84% 4.7% 2.35% 1.89% 3.69%
2025/04/19 23.04% 17.94% 6.71% 4.77% 5.34% 3.58% 4.13% 2.89% 1.56% 3.45%
2025/04/20 28.32% 14.15% 5.69% 5.77% 5.35% 4.49% 3.39% 3.55% 2.07% 1.58%
2025/04/21 23.9% 22.16% 6.01% 8.19% 5.84% 3.69% 2.57% 2.68% 1.46% 1.56%
2025/04/22 25.17% 17.48% 5.93% 6.65% 5.33% 3.88% 4.26% 2.27% 1.56% 4.11%
2025/04/23 27.71% 10.18% 7% 5.28% 6.12% 4.79% 4.14% 3.17% 1.9% 3.25%
2025/04/24 26.66% 13.3% 7.96% 6.18% 5.05% 4.12% 4.12% 3.36% 2.18% 0.99%
2025/04/25 31.83% 9.35% 6.73% 8.8% 3.81% 3.71% 4.39% 2.86% 1.79% 3.76%
2025/04/26 26.66% 10.67% 8.42% 7.55% 5% 3.93% 3.64% 3.13% 2.05% 1.9%
2025/04/27 26.54% 14.36% 6.29% 7.92% 4.93% 4.87% 3.5% 3.06% 1.83% 3.05%
2025/04/28 25.91% 17.65% 6.44% 8.33% 4.88% 3.62% 2.8% 2.18% 1.6% 1.87%
2025/04/29 25.8% 15.62% 8.87% 7.29% 4.21% 4.04% 3.03% 2.93% 1.77% 4.31%
2025/04/30 25.11% 18.09% 9.03% 6.12% 5.71% 4.17% 3.57% 2.31% 1.78% 0.82%

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April saw dynamic shifts in PPC spend share. Capital One led with fluctuating dominance, peaking early. Wells Fargo surged mid-month, while SoFi and Bank of America maintained steady growth. Discover and PNC showed consistent activity, with Citi and Chime trailing. TD’s spend was sporadic, ending low.

Market Exposure

Competitor Count for US Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/04/01 665
2025/04/02 639
2025/04/03 658
2025/04/04 686
2025/04/05 650
2025/04/06 685
2025/04/07 661
2025/04/08 664
2025/04/09 634
2025/04/10 627
2025/04/11 610
2025/04/12 613
2025/04/13 619
2025/04/14 612
2025/04/15 599
2025/04/16 621
2025/04/17 634
2025/04/18 695
2025/04/19 690
2025/04/20 655
2025/04/21 648
2025/04/22 665
2025/04/23 655
2025/04/24 662
2025/04/25 643
2025/04/26 624
2025/04/27 639
2025/04/28 642
2025/04/29 623
2025/04/30 604

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April saw fluctuating advertiser numbers, peaking at 695 on April 18. The month concluded with a decline, ending at 604.

Campaign Efficiency

Market Loss & Market Gains for US Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
wellsfargo.com 3.05%
td.com 0.54%
discover.com 0.47%
navyfederal.org 0.3%
nerdwallet.com 0.29%
pnc.com -0.43%
citi.com -0.44%
bankofamerica.com -0.83%
usbank.com -1.08%
capitalone.com -2.05%

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Wells Fargo surged with a 3.05% click share increase, while Capital One dropped by 2.05%.

Campaign Efficiency

US Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com sofi.com wellsfargo.com bankofamerica.com pnc.com navyfederal.org nerdwallet.com usbank.com citi.com td.com
2025/04/01 33.61% 13.3% 9.01% 6.76% 2.79% 2.88% 2.1% 2.92% 3.23% 2.54%
2025/04/02 40.11% 6.79% 2.3% 8.2% 4.96% 3.44% 2.26% 1.97% 2.05% 1.77%
2025/04/03 38.27% 6.98% 5.36% 4.78% 5.16% 3.33% 2.02% 2.37% 2.69% 1.32%
2025/04/04 31.7% 11.42% 5.88% 6.37% 4.31% 2.85% 2.43% 3.12% 3.13% 2.76%
2025/04/05 32.97% 11.94% 7.38% 5.4% 4.55% 3.28% 2.39% 3.11% 2.19% 3.12%
2025/04/06 34.2% 12.53% 1.8% 6.15% 4.94% 4.2% 2.34% 3.38% 3.08% 0.9%
2025/04/07 34.9% 7.41% 6.46% 9.4% 4.48% 3.03% 2.04% 4.28% 2.22% 2.1%
2025/04/08 33.15% 11.05% 8.16% 4.89% 4.55% 3% 2.18% 2.54% 1.97% 2.45%
2025/04/09 35.22% 11.3% 9.01% 5.52% 4.14% 2.69% 1.85% 3.34% 1.84% 2.96%
2025/04/10 33.49% 6.89% 8.3% 5.19% 4.71% 4.22% 1.75% 4.34% 2.55% 3.67%
2025/04/11 35.72% 8.9% 8.13% 4.96% 6.01% 3.09% 1.76% 4.54% 2.87% 1.1%
2025/04/12 32.94% 9.24% 7.97% 6.33% 4.34% 3.11% 1.75% 3.79% 2.6% 3.31%
2025/04/13 37.19% 7.65% 2.5% 6.2% 5.4% 2.85% 2.01% 5.18% 2.89% 1.73%
2025/04/14 34.84% 10.76% 8.96% 6.93% 3.81% 3.82% 2.23% 4.02% 1.55% 1.73%
2025/04/15 38.76% 9.16% 11.07% 4.74% 4.47% 3.5% 1.93% 2.3% 2.89% 1.81%
2025/04/16 34.15% 4.63% 15.55% 5.06% 4.5% 3.4% 1.88% 2.09% 3.26% 2.85%
2025/04/17 38.48% 2.08% 10.63% 6.71% 5.79% 4.49% 1.5% 2.12% 1.34% 6.01%
2025/04/18 30.7% 7.4% 16.71% 2.75% 4.86% 3.46% 2.76% 1.63% 1.91% 3.19%
2025/04/19 30.33% 8.96% 10.94% 4.17% 3.84% 3.5% 3.55% 1.73% 2.17% 2.73%
2025/04/20 34.13% 7.37% 9.39% 4.72% 3.8% 2.89% 3.07% 3.38% 2.92% 1.44%
2025/04/21 29.93% 9.34% 14.49% 7.56% 2.96% 2.2% 3.15% 1.92% 2.04% 1.83%
2025/04/22 30.88% 7.73% 11.34% 5.64% 4.36% 3.49% 3.08% 1.58% 1.91% 3.95%
2025/04/23 31.64% 9.59% 6.38% 3.44% 4.34% 3.7% 3.14% 2.57% 2.32% 2.9%
2025/04/24 32.04% 12.07% 8.09% 3.71% 4.49% 3.04% 2.62% 2.48% 2.71% 1.1%
2025/04/25 35.96% 9.02% 4.94% 6.61% 4.58% 3.69% 1.93% 3.08% 2.1% 3.71%
2025/04/26 32.05% 11.69% 5.97% 5.88% 3.86% 3.52% 2.38% 3.59% 2.41% 1.5%
2025/04/27 32.02% 8.21% 8.45% 5.32% 3.57% 3.96% 2.29% 2.48% 2.28% 2.58%
2025/04/28 31.06% 9.16% 11.27% 5.67% 3.45% 3.04% 2.34% 2.77% 1.8% 2.14%
2025/04/29 30.52% 13.34% 9.67% 6.66% 3.53% 3.71% 2.03% 1.9% 2.05% 3.71%
2025/04/30 31.32% 13.18% 11.92% 4.28% 3.78% 3.07% 2.66% 2.25% 1.72% 0.92%

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April 2025 saw Capital One dominate with fluctuating impressions, peaking early. Sofi and Wells Fargo showed varied trends, while Bank of America and PNC maintained stability. Navy Federal, NerdWallet, and others had minor shifts. The month concluded with Capital One leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Capital One® Official Site | Credit Cards, Banking and More https://www.capitalone.com

    Apply Online or Open an Account Today. Explore Credit Card Offers, Bank Accounts and More!

  2. 2
    Citibank® Official Site | See Our Card & Checking Offers https://banking.citi.com

    Apply For A New Credit Card or Bank Account & View Additional Citi® Offerings. Open Your Account Now With Our Simplified Application Process.

  3. 3
    PNC Bank Official Site | Banking Should be Boring https://www.pnc.com

    PNC Helping Keep Money Boring so Life Doesn't have to be! Brilliantly Boring Since 1865℠. Find out how Boring Banking can Help You Reach Your Financial Goals! PNC Bank Member FDIC. PNC Brilliantly Boring℠.

  4. 4
    SoFi Banking: No Account Fees - Up To $300 Welcome Offer https://www.sofi.com

    Up to 2-day-early paychecks, no account fees, and get up to $300 with direct deposit.

  5. 5
    Wells Fargo® Bank Account https://accountoffers.wellsfargo.com › wells-fargo › checking

    Open a Checking Account — Open An Account Today & Learn How to Qualify For A $325 Bonus w/ Wells Fargo®. Member FDIC

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In the competitive world of finance, Capital One, Citibank, PNC, SoFi, and Wells Fargo captivate with distinct narratives. Capital One and Citibank emphasize ease and variety in banking and credit card offers. PNC charms with its “Brilliantly Boring” approach, while SoFi and Wells Fargo entice with lucrative bonuses and fee-free banking. Each ad weaves a unique story, drawing customers into their financial ecosystems.

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