Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 37.5242121015 |
| 62.4757878985 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 45 |
| 55 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneygram.com | 22.1 |
| nationaldebtrelief.com | 9.92 |
| experian.com | 5.24 |
| advisor.com | 5.15 |
| forbes.com | 5.11 |
| equifax.com | 1.84 |
| chase.com | 1.46 |
| jgwentworth.com | 1.38 |
| squareup.com | 1.22 |
| newdayusa.com | 1.22 |
| others | 45.36 |
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In the PPC landscape, MoneyGram leads with 22.1% click share, followed by National Debt Relief at 9.92%. Others dominate with 45.36%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | nationaldebtrelief.com | forbes.com | experian.com | newdayusa.com | jgwentworth.com | accrediteddebtrelief.com | topconsumerreviews.com | freedomfinancialnetwork.com | trustedcompanyreviews.com | advisor.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 11.46% | 15.37% | 3.47% | 3.38% | 1.13% | 1.65% | 3.56% | 1.08% | 0.78% | 12.29% |
| 2026/02/02 | 10.3% | 10.31% | 2.92% | 0.94% | 1.38% | 1.7% | 3.42% | 0.97% | 2.51% | 9.53% |
| 2026/02/03 | 9.78% | 8.04% | 3.46% | 3.19% | 1.91% | 1.99% | 3.04% | 1.52% | 1.48% | 12.72% |
| 2026/02/04 | 9.68% | 10.58% | 2.81% | 2.7% | 2.42% | 1.38% | 3.95% | 1.1% | 1.93% | 13.68% |
| 2026/02/05 | 9.83% | 11.44% | 3.11% | 3.32% | 2.18% | 1.95% | 3.31% | 1.07% | 2.57% | 12.9% |
| 2026/02/06 | 11.39% | 12.1% | 2.89% | 1.45% | 1.89% | 2.04% | 2.96% | 1.2% | 1.83% | 13.26% |
| 2026/02/07 | 12.45% | 11.41% | 3% | 4.02% | 1.62% | 1.75% | 3.94% | 1.25% | 1.51% | 11.24% |
| 2026/02/08 | 12.48% | 12.99% | 2.75% | 0.78% | 1.26% | 1.39% | 4.8% | 0.71% | 1.26% | 10.59% |
| 2026/02/09 | 12.11% | 9.44% | 3.14% | 3.46% | 2.21% | 1.83% | 3.48% | 1.84% | 1.72% | 10.51% |
| 2026/02/10 | 13.14% | 8.47% | 3.67% | 1.63% | 1.53% | 1.95% | 2.84% | 2.29% | 2.3% | 6.42% |
| 2026/02/11 | 11.94% | 8.85% | 3.08% | 2.82% | 1.84% | 1.9% | 3.21% | 2.73% | 1.57% | 6.97% |
| 2026/02/12 | 9.79% | 11.4% | 3.09% | 3.31% | 2.17% | 1.95% | 3.29% | 1.06% | 2.56% | 12.85% |
| 2026/02/13 | 11.36% | 12.07% | 2.88% | 1.44% | 1.89% | 2.04% | 2.95% | 1.2% | 1.83% | 13.23% |
| 2026/02/14 | 12.4% | 11.37% | 2.98% | 4% | 1.61% | 1.74% | 3.93% | 1.25% | 1.5% | 11.2% |
| 2026/02/15 | 12.43% | 12.94% | 2.74% | 0.78% | 1.26% | 1.39% | 4.78% | 0.7% | 1.26% | 10.54% |
| 2026/02/16 | 12.07% | 9.4% | 3.13% | 3.44% | 2.2% | 1.82% | 3.46% | 1.84% | 1.71% | 10.47% |
| 2026/02/17 | 12.16% | 11.74% | 2.87% | 1.56% | 1.9% | 2.49% | 2.14% | 2.04% | 1.37% | 9.15% |
| 2026/02/18 | 11.96% | 11.08% | 3.04% | 1.72% | 2.24% | 2.28% | 3.1% | 2.04% | 1.41% | 6.51% |
| 2026/02/19 | 12.16% | 12.61% | 2.87% | 2.97% | 1.58% | 2.12% | 2.59% | 2.31% | 1.4% | 6.06% |
| 2026/02/20 | 14.16% | 9.81% | 4.12% | 5.97% | 2.52% | 1.76% | 2.19% | 2.89% | 1.91% | 3.9% |
| 2026/02/21 | 14.31% | 9.55% | 3.98% | 4.73% | 2.29% | 2.84% | 1.74% | 1.89% | 1.67% | 3.46% |
| 2026/02/22 | 13.29% | 12.97% | 3.69% | 1.26% | 1.74% | 1.55% | 2.03% | 1.44% | 1.26% | 5.18% |
| 2026/02/23 | 12.3% | 10.17% | 3.56% | 3.46% | 1.92% | 1.82% | 1.89% | 2.12% | 1.68% | 6.45% |
| 2026/02/24 | 11.25% | 7.4% | 4.09% | 2.81% | 1.93% | 1.81% | 2.03% | 2.3% | 2.12% | 6.88% |
| 2026/02/25 | 11.8% | 9.98% | 4.31% | 0% | 2.71% | 2.11% | 2.01% | 2.61% | 1.77% | 5.14% |
| 2026/02/26 | 13.7% | 11.24% | 4.03% | 1.84% | 1.95% | 2.38% | 2.42% | 2.36% | 1.64% | 1.76% |
| 2026/02/27 | 12.67% | 9.17% | 3.62% | 5.69% | 2.29% | 2.31% | 2.17% | 2% | 1.45% | 4.21% |
| 2026/02/28 | 14.62% | 10.03% | 4.01% | 2.84% | 2.47% | 2.41% | 2.35% | 2.31% | 1.72% | 0.47% |
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In February 2026, National Debt Relief’s PPC spend share fluctuated, peaking at 14.62% on the 28th. Forbes saw a decline, ending at 10.03%. Experian’s share rose steadily, closing at 4.01%. NewDay USA experienced volatility, finishing at 2.84%. JG Wentworth’s share increased, reaching 2.47%. Accredited Debt Relief’s share grew, ending at 2.41%. Top Consumer Reviews’ share decreased, closing at 2.35%. Freedom Financial Network’s share rose, finishing at 2.31%. Trusted Company Reviews’ share remained stable, ending at 1.72%. Advisor.com’s share dropped significantly, closing at 0.47%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 790 |
| 2026/02/02 | 859 |
| 2026/02/03 | 780 |
| 2026/02/04 | 785 |
| 2026/02/05 | 792 |
| 2026/02/06 | 753 |
| 2026/02/07 | 754 |
| 2026/02/08 | 779 |
| 2026/02/09 | 791 |
| 2026/02/10 | 776 |
| 2026/02/11 | 760 |
| 2026/02/12 | 792 |
| 2026/02/13 | 753 |
| 2026/02/14 | 754 |
| 2026/02/15 | 779 |
| 2026/02/16 | 791 |
| 2026/02/17 | 723 |
| 2026/02/18 | 737 |
| 2026/02/19 | 747 |
| 2026/02/20 | 720 |
| 2026/02/21 | 681 |
| 2026/02/22 | 739 |
| 2026/02/23 | 742 |
| 2026/02/24 | 744 |
| 2026/02/25 | 714 |
| 2026/02/26 | 689 |
| 2026/02/27 | 666 |
| 2026/02/28 | 682 |
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February began with 790 advertisers, peaking at 859 on the 2nd. A steady decline followed, ending at 682.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Experian.com surged with a 1.24% click share increase, while advisor.com faced a 3.27% decline. Moneygram.com and creditsesame.com also saw positive growth, contrasting with declines for ssa.gov and tn.gov.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | nationaldebtrelief.com | forbes.com | moneygram.com | experian.com | equifax.com | chase.com | topconsumerreviews.com | lendingtree.com | upstart.com | advisor.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 7.72% | 12.76% | 4.94% | 2.8% | 0.69% | 2.56% | 2.1% | 2.54% | 2.73% | 11.52% |
| 2026/02/02 | 6.38% | 7.24% | 4.04% | 2.46% | 1.29% | 1.55% | 2.03% | 1.43% | 1.01% | 8.46% |
| 2026/02/03 | 6.08% | 6.1% | 4.95% | 2.9% | 2.25% | 2.75% | 1.93% | 2.06% | 2.28% | 12.53% |
| 2026/02/04 | 6.45% | 8.45% | 4.74% | 2.48% | 1.87% | 1.83% | 2.24% | 2.23% | 2.46% | 13.21% |
| 2026/02/05 | 6.79% | 8.47% | 5.01% | 2.53% | 1.77% | 1.7% | 2% | 2.16% | 2.67% | 11.79% |
| 2026/02/06 | 6.95% | 9.45% | 4.71% | 2.53% | 2.32% | 2.26% | 1.82% | 1.58% | 2.43% | 12.91% |
| 2026/02/07 | 8.01% | 8.55% | 5.17% | 2.61% | 2.55% | 1.99% | 2.39% | 2.53% | 1.85% | 11.23% |
| 2026/02/08 | 8.36% | 9.96% | 4.08% | 2.38% | 2.48% | 2.08% | 2.78% | 1.46% | 2.36% | 9.92% |
| 2026/02/09 | 7.92% | 6.9% | 5.4% | 2.76% | 2.76% | 1.83% | 1.94% | 1.91% | 1.88% | 10.47% |
| 2026/02/10 | 7.37% | 6.08% | 5.66% | 3.03% | 2.65% | 1.82% | 1.54% | 2.83% | 2.96% | 6.37% |
| 2026/02/11 | 7.55% | 7.16% | 5.26% | 2.78% | 2.24% | 2.05% | 1.76% | 2.5% | 1.67% | 6.6% |
| 2026/02/12 | 6.79% | 8.47% | 5.01% | 2.53% | 1.77% | 1.7% | 2% | 2.16% | 2.67% | 11.79% |
| 2026/02/13 | 6.95% | 9.45% | 4.71% | 2.53% | 2.32% | 2.26% | 1.82% | 1.58% | 2.43% | 12.91% |
| 2026/02/14 | 8.01% | 8.55% | 5.17% | 2.61% | 2.55% | 1.99% | 2.39% | 2.53% | 1.85% | 11.23% |
| 2026/02/15 | 8.36% | 9.96% | 4.08% | 2.38% | 2.48% | 2.08% | 2.78% | 1.46% | 2.36% | 9.92% |
| 2026/02/16 | 7.92% | 6.9% | 5.4% | 2.76% | 2.76% | 1.83% | 1.94% | 1.91% | 1.88% | 10.47% |
| 2026/02/17 | 7.03% | 9.37% | 2.37% | 2.72% | 1.3% | 1.72% | 1.42% | 0.26% | 0.9% | 9.59% |
| 2026/02/18 | 6.36% | 7.71% | 5.13% | 2.78% | 1.17% | 2.31% | 1.58% | 1.53% | 1.89% | 5.84% |
| 2026/02/19 | 6.35% | 9.25% | 5.46% | 2.34% | 0.97% | 2.77% | 1.53% | 2.83% | 2.11% | 5.38% |
| 2026/02/20 | 9.5% | 6.78% | 7.36% | 4.5% | 1.09% | 2.59% | 1.12% | 1.75% | 1.78% | 4.01% |
| 2026/02/21 | 8.17% | 6.49% | 7.18% | 3.9% | 1.6% | 2.58% | 0.89% | 3.01% | 2.08% | 3.34% |
| 2026/02/22 | 6.71% | 9.01% | 5.26% | 3.3% | 1.92% | 4% | 1.15% | 1.59% | 1.64% | 4.79% |
| 2026/02/23 | 7.59% | 7.12% | 5.34% | 3.3% | 1.88% | 3.24% | 1.33% | 1.34% | 1.72% | 6.23% |
| 2026/02/24 | 7.53% | 4.99% | 4.17% | 4.22% | 1.92% | 4.24% | 1.29% | 1.14% | 2.45% | 6.33% |
| 2026/02/25 | 6.98% | 7.07% | 5.15% | 4.35% | 1.59% | 2.36% | 1.13% | 3.19% | 2.12% | 4.87% |
| 2026/02/26 | 8.28% | 7.61% | 6.02% | 3.64% | 1.27% | 1.62% | 1.61% | 2.82% | 1.7% | 1.91% |
| 2026/02/27 | 7.9% | 6.49% | 6.63% | 3.34% | 1.52% | 1.4% | 1.32% | 1.49% | 1.65% | 3.94% |
| 2026/02/28 | 8.14% | 6.29% | 4.19% | 3.81% | 1.99% | 1.85% | 1.16% | 1.1% | 0.94% | 0.57% |
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February saw dynamic shifts in PPC impressions. National Debt Relief peaked mid-month, while Forbes fluctuated, ending lower. MoneyGram and Experian showed steady growth. Advisor.com started strong but declined sharply, finishing February weak.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Certified Financial Planners — Our Experts Have Done the Work To Vet Planners. Take Our Quiz & See Your Match in Mins. Your Portfolio Needs a Second Set of Eyes. Get Matched with a Planner Who Works For You. Fiduciary.
Chartered Financial Planner — Learn About the Different Types of Financial Planners at Forbes Advisor™. Advisors With Expertise...
Automated Cash Application — Lockboxes, Emails, Bank Statements - match payments to any remittance format. Experience 90...
Send Money Worldwide | $0 Fee — MoneyGram lets you send for cash pickup, to bank accounts, and mobile wallets worldwide.
Use this calculator to estimate the Social Security benefits you may be able to receive based on your average annual income, age and age when you retire.
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In the competitive world of financial services, top-performing PPC ads reveal a tapestry of strategic messaging. Advisor.com entices with personalized financial planner matches, while Forbes.com educates on planner types. Growfin.ai simplifies cash applications, MoneyGram offers fee-free global transfers, and USAAEF.org provides a Social Security benefits calculator.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Finance Consulting February 2026 Report
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Data within the US Finance Consulting February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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