US Finance Consulting - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
moneygram.com	12.83
ssa.gov	10.99
nationaldebtrelief.com	7.9
experian.com	6.56
forbes.com	4.5
squareup.com	2.3
creditsesame.com	1.88
capitalone.com	1.62
topconsumerreviews.com	1.59
americor.com	1.56
others	48.27

In the PPC landscape, ‘moneygram.com’ leads with 12.83% click share, followed by ‘ssa.gov’ at 10.99%. ‘Others’ dominate with 48.27%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	nationaldebtrelief.com	forbes.com	topconsumerreviews.com	experian.com	freedomfinancialnetwork.com	squareup.com	jgwentworth.com	10bestdebtconsolidation.com	debt-consolidation-reviews.org	trustedcompanyreviews.com
2025/05/01	12.95%	8.75%	4.85%	4.47%	3.76%	2.63%	3.01%	1.65%	2.98%	2.82%
2025/05/02	12.87%	8.45%	4.58%	4.7%	1.33%	2.85%	3.29%	1.75%	3.35%	3.15%
2025/05/03	12.32%	9.98%	4.58%	4.48%	1.94%	3.04%	2.63%	2.12%	3.26%	2.31%
2025/05/04	12.02%	10.5%	3.95%	4.42%	1.89%	3.13%	2.53%	2.06%	2.88%	1.79%
2025/05/05	12.79%	9.67%	4%	3.82%	2.64%	2.93%	2.4%	1.91%	3.03%	2.53%
2025/05/06	11.48%	9.38%	3.77%	4.24%	2.49%	3.35%	1.49%	2.01%	2.39%	2.34%
2025/05/07	12.35%	8.86%	4.23%	4.74%	2.17%	2.95%	2.49%	1.96%	2.98%	2.77%
2025/05/08	12.82%	9.46%	3.78%	4.9%	3.17%	2.79%	2.43%	1.99%	2.26%	2.69%
2025/05/09	13.33%	9.94%	4.1%	4.43%	2.45%	3.55%	2.48%	2.01%	2.18%	2.42%
2025/05/10	11.63%	9.77%	3.98%	5.21%	2.74%	3.3%	2.02%	2.69%	2.52%	2.56%
2025/05/11	11%	10.52%	3.49%	4.82%	2.63%	3.33%	1.82%	3.1%	2.13%	1.18%
2025/05/12	13.23%	9.24%	3.34%	4.73%	3.34%	3.09%	2.93%	2.73%	2.38%	2.33%
2025/05/13	13.22%	7.69%	3.26%	5.29%	3.09%	3.32%	2.14%	2.23%	2.32%	1.98%
2025/05/14	12.64%	9.3%	3.25%	4.77%	3.32%	3.23%	2.56%	2.32%	2.78%	1.6%
2025/05/15	12.04%	9.19%	4.11%	4.4%	3.32%	2.59%	2.02%	2.59%	2.48%	2.35%
2025/05/16	12.8%	9.27%	4.04%	4.56%	3.95%	2.81%	2.02%	2.49%	3%	2.73%
2025/05/17	10.1%	11.32%	4.36%	4.39%	2.34%	2.58%	2.46%	2.82%	2.51%	2.25%
2025/05/18	9.17%	12.7%	4.51%	3.88%	1.59%	2.7%	2.39%	2.98%	2.73%	2.15%
2025/05/19	12.58%	8.32%	4.12%	4.3%	1.54%	2.66%	2.53%	2.76%	2.62%	2.47%
2025/05/20	12.78%	9.06%	4.64%	4.9%	1.93%	2.79%	2.32%	2.23%	2.62%	2.28%
2025/05/21	13.11%	8.49%	4.85%	4.74%	2.38%	3.05%	2.3%	2.35%	2.64%	2.66%
2025/05/22	12.58%	8.64%	3.68%	3.86%	2.07%	3.07%	2.38%	3.36%	2.76%	2.45%
2025/05/23	12.73%	9.36%	3.13%	3.8%	2.21%	3.08%	2.2%	3.14%	3.01%	2.85%
2025/05/24	12.43%	10.38%	2.71%	4.45%	1.39%	2.52%	1.67%	3.66%	3.61%	3%
2025/05/25	12.92%	10.16%	3.67%	4.02%	1.39%	2.6%	2.22%	4.41%	2.66%	2.27%
2025/05/26	11.56%	8.68%	3.24%	4.17%	1.94%	2.57%	1.89%	3.16%	2.68%	4.02%
2025/05/27	13.21%	8.64%	4.75%	3.88%	2.42%	2.73%	2.19%	2.94%	2.14%	2.3%
2025/05/28	12.88%	8.23%	4.72%	4.38%	1.99%	2.81%	2.36%	1.85%	2.66%	2.11%
2025/05/29	13.02%	8.83%	5.12%	4.78%	2.02%	2.97%	2.5%	1.9%	2.28%	2.27%
2025/05/30	13.25%	8.83%	5.27%	4.29%	2.52%	3.05%	3.19%	1.54%	2.11%	2.8%
2025/05/31	13.26%	9.96%	5.34%	4.54%	3.12%	2.45%	2.33%	2.07%	1.77%	1.45%

In May 2025, National Debt Relief led with a steady increase, peaking at 13.26%. Forbes showed fluctuations, ending at 9.96%. Top Consumer Reviews rose to 5.34%. Experian maintained around 4.54%. Freedom Financial Network saw a late surge to 3.12%. Squareup and JG Wentworth had minor variations, closing at 2.45% and 2.33%, respectively. 10 Best Debt Consolidation and Debt Consolidation Reviews experienced declines, finishing at 2.07% and 1.77%. Trusted Company Reviews fluctuated, ending at 1.45%.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	826
2025/05/02	879
2025/05/03	825
2025/05/04	843
2025/05/05	905
2025/05/06	927
2025/05/07	902
2025/05/08	937
2025/05/09	892
2025/05/10	864
2025/05/11	902
2025/05/12	889
2025/05/13	923
2025/05/14	955
2025/05/15	931
2025/05/16	895
2025/05/17	880
2025/05/18	882
2025/05/19	911
2025/05/20	857
2025/05/21	874
2025/05/22	872
2025/05/23	885
2025/05/24	826
2025/05/25	800
2025/05/26	835
2025/05/27	839
2025/05/28	855
2025/05/29	832
2025/05/30	834
2025/05/31	804

In May 2025, distinct advertisers fluctuated, peaking at 955 on May 14. The month concluded with a decrease to 804, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
ssa.gov	9.91%
highradius.com	0.56%
growfin.ai	0.48%
nav.com	0.47%
americor.com	0.29%
beenverified.com	-0.39%
nationaldebtrelief.com	-0.44%
experian.com	-0.76%
missingmoney.com	-2.54%
moneygram.com	-2.99%

SSA.gov surged with a 9.91% click share increase, while Moneygram.com dropped by 2.99%.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	forbes.com	nationaldebtrelief.com	experian.com	topconsumerreviews.com	moneygram.com	capitalone.com	debt-consolidation-reviews.org	creditkarma.com	ssa.gov	advisor.com
2025/05/01	7.81%	8.65%	4.39%	3.97%	3.3%	2.12%	2.96%	2.13%	0%	1.89%
2025/05/02	7.73%	8.12%	4.62%	3.65%	3.05%	2.64%	3.28%	1.97%	0%	2.22%
2025/05/03	8.44%	8.15%	4.7%	3.45%	2.98%	1.95%	2.84%	2.75%	0%	2.35%
2025/05/04	9.38%	8.05%	4.25%	3.17%	2.86%	2.57%	2.37%	2.86%	0%	1.86%
2025/05/05	8.3%	8.07%	3.34%	3.45%	2.4%	1.48%	2.4%	2.21%	0%	2.17%
2025/05/06	7.65%	7.46%	3.64%	3%	2.76%	2.08%	2.08%	1.77%	0%	2.24%
2025/05/07	7.96%	8%	4.18%	3.43%	2.7%	2.27%	2.77%	1.62%	0%	1.61%
2025/05/08	8.41%	8.61%	4.65%	2.84%	3%	2.23%	1.76%	1.53%	0%	1.29%
2025/05/09	8.58%	8.57%	3.9%	3.59%	2.52%	2.14%	2.22%	1.72%	0%	1.53%
2025/05/10	8.26%	7.54%	4.83%	3.3%	3.16%	1.77%	2.33%	2.33%	0%	1.43%
2025/05/11	8.63%	6.69%	4.16%	2.39%	2.83%	2.04%	1.49%	2.49%	0%	1.74%
2025/05/12	7.89%	8.65%	4.28%	2.74%	2.8%	2.01%	1.99%	1.84%	0.18%	2.7%
2025/05/13	6.2%	8.56%	4.83%	2.64%	2.8%	2.02%	1.93%	1.5%	5.43%	2.52%
2025/05/14	7.48%	8.22%	4.62%	2.53%	2.14%	1.87%	2.38%	1.69%	4.36%	2.08%
2025/05/15	7.93%	7.19%	3.8%	2.95%	2.79%	1.68%	2.16%	1.94%	3.47%	1.72%
2025/05/16	8.16%	7.73%	4.26%	3.21%	2.71%	2.27%	2.69%	1.68%	3.19%	1.61%
2025/05/17	9.74%	6.1%	4.03%	3.18%	2.29%	2.46%	2.19%	1.76%	1.56%	1.93%
2025/05/18	10.45%	5.72%	3.73%	3.16%	2.51%	2.09%	2.55%	1.67%	2.62%	2.07%
2025/05/19	7.04%	7.85%	4.4%	2.76%	2.2%	2.45%	2.33%	1.81%	3.32%	1.97%
2025/05/20	7.88%	7.73%	4.85%	3.51%	2%	2.13%	2.7%	1.83%	3.83%	1.92%
2025/05/21	8.03%	8.06%	4.64%	3.59%	2.34%	2.09%	2.42%	1.59%	2.25%	2.02%
2025/05/22	7.34%	7.5%	3.66%	2.41%	1.94%	1.87%	2.81%	1.4%	3.76%	1.63%
2025/05/23	8.35%	8.23%	3.71%	2.25%	2.7%	2.01%	2.79%	1.36%	4.45%	1.66%
2025/05/24	8.92%	8.38%	4.54%	2.15%	2.19%	2.47%	2.91%	1.81%	5.46%	2.34%
2025/05/25	7.52%	8.08%	4.27%	2.38%	2.24%	2.13%	2.09%	2.19%	7.55%	1.94%
2025/05/26	7.27%	7.9%	3.96%	2.31%	1.74%	2.11%	2.08%	2.35%	4.68%	2.13%
2025/05/27	7.43%	8.59%	3.98%	3.7%	3.08%	1.8%	2.14%	1.23%	2.26%	2.3%
2025/05/28	7.52%	8.01%	4.62%	3.21%	2.38%	2.31%	2.34%	1.46%	2.71%	1.8%
2025/05/29	7.43%	7.72%	4.96%	3.84%	2.15%	2.05%	2.07%	1.71%	3.63%	1.3%
2025/05/30	8.28%	8.41%	4.36%	4.07%	1.42%	2.04%	1.76%	1.91%	2.29%	1.14%
2025/05/31	8.62%	8.43%	4.37%	3.83%	2.14%	1.9%	1.52%	1.48%	1.13%	1.02%

Forbes.com saw a fluctuating trend, peaking mid-month at 10.45%. NationalDebtRelief.com maintained a steady presence, ending at 8.43%. Experian.com showed consistent growth, closing at 4.37%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
CreditWise From Capital One - Free Credit Score Check https://creditwise.capitalone.com
Improve your credit awareness with a free credit score, updated as often as weekly. Know your score.
2
Best Debt Consolidation 2025 https://www.forbes.com › debt › consolidation
Best Options To Clear Debt — Stay Ahead In 2025! Explore And Compare Top Debt Relief Lenders. Apply For The Best Rates.
3
Check All 3 Credit Scores - Free 3 Credit Scores in 1 Min https://www.freescoreonline.com
Get the complete picture with all 3 scores & credit reports from all 3 bureaus, instantly.
4
Automated Cash Application https://www.growfin.ai
Cash Application: Growfin — Experience 90% instant and accurate payment matching. Even for incomplete remittances.
5
AI Cash Application Software https://www.highradius.com › cashapplication › software
Automated Cash Application — Reduce manual remittance data collection efforts with AI-based data algorithms. Book Demo

In the competitive world of Google PPC, Capital One’s CreditWise ad stands out by offering free weekly credit score updates, enhancing credit awareness. Forbes targets debt relief seekers with top consolidation options for 2025. FreeScoreOnline provides a comprehensive view with instant access to all three credit scores. Growfin and HighRadius focus on automating cash applications, promising efficiency with AI-driven solutions. These ads highlight themes of financial empowerment, automation, and comprehensive insights.

Frequently Asked Questions

Why is the US Finance Consulting May 2025 Report useful and how should I use it?

Why is the US Finance Consulting May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Finance Consulting May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Finance Consulting May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Finance Consulting May 2025 Report?

The US Finance Consulting May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Finance Consulting May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Finance Consulting May 2025 Report for?

The US Finance Consulting May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Share of Clicks for top 10 US Finance Consulting brands

Share of Spend for the top 10 US Finance Consulting brands

Competitor Count for US Finance Consulting

Market Loss & Market Gains for US Finance Consulting

US Finance Consulting Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Frequently Asked Questions

Why is the US Finance Consulting May 2025 Report useful and how should I use it?

Why is the US Finance Consulting May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Finance Consulting May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Finance Consulting May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

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