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US Finance Consulting - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ssa.gov 17.99
moneygram.com 12.48
nationaldebtrelief.com 7.24
experian.com 5.84
forbes.com 3.3
highradius.com 2.3
missingmoney.com 1.9
creditsesame.com 1.74
americor.com 1.44
equifax.com 1.43
others 44.34

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In the PPC landscape, ‘others’ dominate with 44.34% click share, while ssa.gov leads individual domains at 17.99%. Moneygram follows at 12.48%, with nationaldebtrelief.com at 7.24%.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date nationaldebtrelief.com forbes.com experian.com topconsumerreviews.com trustedcompanyreviews.com freedomfinancialnetwork.com 10bestdebtconsolidation.com accrediteddebtrelief.com debt-consolidation-reviews.org jgwentworth.com
2025/04/01 13.82% 7.17% 4.32% 4.25% 1.92% 2.36% 2.85% 2.44% 2.59% 2.59%
2025/04/02 12.34% 9.22% 4.2% 3.23% 2.2% 2.83% 2.44% 2.89% 3.3% 4.05%
2025/04/03 12.17% 7.64% 4.51% 3.85% 2.65% 3.73% 2.99% 2.51% 2.82% 2.54%
2025/04/04 13.25% 7.39% 4.98% 2.99% 2.5% 2.18% 3.2% 1.66% 2.95% 2.29%
2025/04/05 12.04% 9.15% 4.43% 3.27% 2.04% 1.7% 3.09% 2.24% 2.92% 2.23%
2025/04/06 11.07% 8.17% 4.99% 3.61% 1.64% 1.34% 4.17% 2.07% 2.42% 1.62%
2025/04/07 12.2% 9.01% 4.43% 2.72% 2.57% 2.32% 3.65% 2.56% 2.52% 3.09%
2025/04/08 11.72% 7.58% 4.56% 2.9% 2.66% 1.85% 4.12% 2.44% 2.86% 2.67%
2025/04/09 13.37% 7.7% 3.99% 2.71% 2.92% 2.96% 5.05% 3.02% 2.95% 3.06%
2025/04/10 12.24% 7.4% 4.61% 2.89% 2.22% 2.32% 3.3% 2% 2.08% 2.17%
2025/04/11 12.86% 8.39% 4.29% 3.29% 3.58% 1.23% 4.03% 2.29% 2.78% 2.8%
2025/04/12 11.35% 9.05% 4.39% 3.61% 2.94% 1.82% 4.69% 2.23% 2.94% 2.3%
2025/04/13 11.68% 9.5% 4.11% 3.39% 2.01% 1.75% 4.6% 2.56% 3.75% 2.41%
2025/04/14 12.63% 9.17% 3.92% 3.62% 2.66% 1.81% 4.01% 1.9% 3.45% 2.2%
2025/04/15 11.7% 9.49% 4.78% 3.22% 2.93% 2.23% 3.88% 1.72% 2.64% 2.77%
2025/04/16 11.65% 7.43% 4.36% 3.43% 2.16% 1.96% 3.28% 3.29% 3.08% 2.65%
2025/04/17 14.2% 4.23% 3.9% 5.14% 2.27% 1.19% 2.44% 3.65% 3.78% 3.57%
2025/04/18 10.14% 7.19% 3.55% 3.51% 2.35% 1.4% 1.83% 2.46% 2.84% 2.76%
2025/04/19 9.97% 9.04% 3.67% 3.72% 2.32% 2.43% 1.41% 2.96% 2.63% 1.93%
2025/04/20 12.17% 11.01% 3.18% 3.41% 1.81% 2.51% 3.08% 3.2% 3.17% 0.59%
2025/04/21 11.93% 9.12% 3.64% 3.76% 3.16% 1.96% 2.13% 2.32% 3.75% 3.07%
2025/04/22 11.91% 8.76% 3.92% 3.82% 2.52% 1.86% 2.06% 2.54% 2.98% 2.13%
2025/04/23 11.65% 9.29% 3.62% 3.95% 2.65% 2.06% 2.21% 2.82% 3.37% 3.15%
2025/04/24 11.74% 8.09% 3.99% 3.98% 3.73% 2.57% 2.15% 3.32% 3.5% 2.87%
2025/04/25 12.65% 9.02% 4.2% 3.51% 3.22% 1.82% 2.52% 2.86% 3.17% 3%
2025/04/26 11.03% 10.57% 4.15% 4.23% 2.53% 2.17% 2.59% 3.1% 2.94% 2.29%
2025/04/27 11.91% 10.01% 4.64% 3.76% 2.02% 3.23% 2.28% 2.34% 3.17% 2.54%
2025/04/28 12.72% 7.85% 3.86% 3.97% 2.88% 2.78% 2.25% 1.98% 2.59% 3.09%
2025/04/29 13.5% 7.57% 4.18% 3.97% 2.63% 3.21% 2.06% 1.95% 3.12% 3.21%
2025/04/30 12.74% 6.46% 4.45% 4.17% 3.89% 3.11% 2.79% 2.56% 2.55% 2.31%

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April saw fluctuating PPC spend shares. National Debt Relief led with peaks mid-month, while Forbes experienced a dip. Experian and Top Consumer Reviews maintained steady shares. The month concluded with National Debt Relief dominating.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 967
2025/04/02 919
2025/04/03 959
2025/04/04 985
2025/04/05 944
2025/04/06 952
2025/04/07 929
2025/04/08 948
2025/04/09 873
2025/04/10 910
2025/04/11 846
2025/04/12 846
2025/04/13 882
2025/04/14 924
2025/04/15 895
2025/04/16 924
2025/04/17 927
2025/04/18 1023
2025/04/19 1032
2025/04/20 942
2025/04/21 969
2025/04/22 983
2025/04/23 987
2025/04/24 986
2025/04/25 937
2025/04/26 881
2025/04/27 883
2025/04/28 895
2025/04/29 912
2025/04/30 873

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April saw fluctuating advertiser numbers, peaking at 1,032 on April 19. The month concluded with a dip to 873, reflecting dynamic market shifts.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
moneygram.com 3.76%
forbes.com 0.62%
nationaldebtrelief.com 0.56%
capitalone.com 0.52%
chase.com 0.46%
dnb.com -0.17%
ein-federal-tax-id.com -0.17%
creditsesame.com -0.2%
10bestdebtconsolidation.com -0.44%
ssa.gov -13.26%

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Moneygram.com surged with a 3.76% click share increase, while ssa.gov plummeted by 13.26%. Forbes.com, nationaldebtrelief.com, and capitalone.com saw positive gains.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date nationaldebtrelief.com forbes.com experian.com topconsumerreviews.com trustedcompanyreviews.com debt-consolidation-reviews.org creditkarma.com ssa.gov moneygram.com highradius.com
2025/04/01 7.51% 5.46% 3.34% 3.48% 1.54% 2.35% 1.51% 7.09% 3.02% 1.35%
2025/04/02 8.48% 7.91% 2.85% 2.72% 1.55% 3.2% 1.22% 5.88% 4.01% 1.49%
2025/04/03 7.2% 5.74% 3.55% 2.77% 1.92% 2.2% 2.08% 6.93% 3.25% 0%
2025/04/04 8.18% 6.09% 4.17% 2.34% 2% 2.65% 2.95% 5.01% 2.03% 1.13%
2025/04/05 7.45% 7.41% 3.46% 2.72% 1.62% 2.59% 2.02% 7.07% 2.13% 2.36%
2025/04/06 6.97% 6.57% 4.11% 2.84% 1.26% 2.04% 2.09% 6.47% 2.09% 0%
2025/04/07 7.41% 6.72% 3.38% 2.1% 2.17% 2.15% 1.99% 8.09% 2.14% 4.76%
2025/04/08 7.5% 5.56% 3.46% 2.33% 2.62% 2.84% 1.91% 4.36% 1.95% 5.4%
2025/04/09 8.5% 5.91% 3.25% 2.21% 2.88% 2.9% 1.58% 9.23% 2.45% 0.01%
2025/04/10 7.82% 5.78% 3.75% 2.49% 1.6% 1.4% 1.62% 8.24% 2.16% 2.4%
2025/04/11 8.51% 6.94% 3.49% 2.64% 3.04% 2.42% 1.92% 6.91% 2.69% 0.01%
2025/04/12 7.28% 7.75% 4.01% 2.84% 2.32% 2.68% 1.28% 6.48% 2.38% 1.33%
2025/04/13 7.44% 7.25% 3.2% 2.76% 1.68% 3.4% 1.71% 5.34% 2.42% 0.01%
2025/04/14 8.65% 7.41% 3.45% 2.68% 2.19% 3.4% 1.43% 3.08% 2.24% 1.26%
2025/04/15 7.73% 7.77% 3.68% 2.7% 2.13% 2.3% 1.98% 2.82% 2.25% 3.76%
2025/04/16 7% 5.95% 3.65% 2.73% 1.69% 2.82% 1.48% 2.84% 1.78% 3.56%
2025/04/17 7.41% 3.97% 2.5% 3.97% 1.32% 3.04% 0.99% 4.61% 1.91% 1.6%
2025/04/18 5.64% 5.39% 2.88% 2.55% 1.75% 2.59% 1.97% 2.97% 2.13% 2.03%
2025/04/19 5.54% 6.39% 2.91% 2.46% 1.66% 2% 2.12% 4.31% 2.34% 4.69%
2025/04/20 7.94% 8.92% 3.16% 2.58% 1.51% 2.6% 2.07% 2.13% 2.73% 3.38%
2025/04/21 7.06% 6.91% 3.73% 2.75% 2.34% 3.38% 1.98% 4.94% 2.46% 1.07%
2025/04/22 7.32% 6.91% 3.5% 2.74% 1.8% 2.57% 2.16% 0.89% 2.94% 5.32%
2025/04/23 7.76% 7.98% 3.58% 2.65% 1.77% 3.3% 2.16% 0.99% 2.61% 1.92%
2025/04/24 7.91% 6.71% 3.77% 2.97% 2.65% 3.01% 1.84% 2.26% 3.04% 0.06%
2025/04/25 8.54% 7.06% 3.64% 2.59% 2.17% 2.96% 1.72% 3.62% 3.7% 1.03%
2025/04/26 7.38% 7.92% 3.32% 3.02% 1.81% 2.76% 2.26% 2.55% 3.05% 2.88%
2025/04/27 7.83% 8.29% 4.28% 2.72% 1.46% 2.61% 2.48% 2.19% 3.37% 1.07%
2025/04/28 8.72% 6.12% 3.2% 3.07% 1.97% 2.67% 1.92% 0.33% 2.59% 0.97%
2025/04/29 9.1% 5.92% 3.9% 3.25% 1.77% 2.83% 2.28% 1.47% 3.34% 0.03%
2025/04/30 8.45% 5.25% 4.36% 3.49% 2.95% 2.63% 2.35% 2.3% 2.04% 0.05%

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April saw fluctuating PPC impressions for top advertisers. National Debt Relief led with peaks on April 29 at 9.10%. Forbes and Experian showed varied trends, while SSA.gov dipped significantly. The month concluded with diverse performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    10 Best Debt Consolidation https://www.10bestdebtconsolidation.com

    2025's Best Debt Consolidation — Looking to Get Rid of Your Debt? Check Our Experts Research of Debt Consolidation Options. Check Out the Best Debt Consolidation Companies. Get Funded Quicker then You Can...

  2. 2
    Best Debt Consolidation 2025 | Best Options To Clear Debt https://www.forbes.com › debt › consolidation

    Stay Ahead In 2025! Explore And Compare Top Debt Relief Lenders. Apply For The Best Rates.

  3. 3
    AI Cash Application Software https://www.highradius.com › cashapplication › software

    Automated Cash Application — Reduce manual remittance data collection efforts with AI-based data algorithms. Book Demo

  4. 4
    Find Unclaimed Money https://www.missingmoney.com

    Search For Unclaimed Assets — 1 in 7 have unclaimed money or assets. Use our free search tool & find your missing money. NAUPA, the U.S. authority on unclaimed property, can help you find & reclaim missing...

  5. 5
    Make One Low Monthly Payment - Debt Free in 24-48 Months https://www.nationaldebtrelief.com

    #1 Rating with Consumer Affairs. “A+” Rating from the BBB. Over 75,000 5-Star Reviews.

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In 2025, debt consolidation ads dominate Google’s SERP, with 10bestdebtconsolidation.com and forbes.com leading the charge. Their compelling narratives promise quick funding and top lender comparisons. Meanwhile, highradius.com showcases AI-driven cash applications, and missingmoney.com offers a free tool to reclaim unclaimed assets. Nationaldebtrelief.com highlights its stellar ratings, promising debt freedom within 24-48 months.

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