US Finance Consulting - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Consulting category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Consulting – US

Google AI Overview visibility for Finance Consulting US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.5242121015
62.4757878985
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 45
55
45%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 2%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 35%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Finance Consulting brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
moneygram.com 22.1
nationaldebtrelief.com 9.92
experian.com 5.24
advisor.com 5.15
forbes.com 5.11
equifax.com 1.84
chase.com 1.46
jgwentworth.com 1.38
squareup.com 1.22
newdayusa.com 1.22
others 45.36
  • moneygram.com - 22.1%
  • nationaldebtrelief.com - 9.92%
  • experian.com - 5.24%
  • advisor.com - 5.15%
  • forbes.com - 5.11%
  • equifax.com - 1.84%
  • chase.com - 1.46%
  • jgwentworth.com - 1.38%
  • squareup.com - 1.22%
  • newdayusa.com - 1.22%
  • others - 45.36%

Copyright © Adthena. All rights reserved.

In the PPC landscape, MoneyGram leads with 22.1% click share, followed by National Debt Relief at 9.92%. Others dominate with 45.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Consulting brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nationaldebtrelief.com forbes.com experian.com newdayusa.com jgwentworth.com accrediteddebtrelief.com topconsumerreviews.com freedomfinancialnetwork.com trustedcompanyreviews.com advisor.com
2026/02/01 11.46% 15.37% 3.47% 3.38% 1.13% 1.65% 3.56% 1.08% 0.78% 12.29%
2026/02/02 10.3% 10.31% 2.92% 0.94% 1.38% 1.7% 3.42% 0.97% 2.51% 9.53%
2026/02/03 9.78% 8.04% 3.46% 3.19% 1.91% 1.99% 3.04% 1.52% 1.48% 12.72%
2026/02/04 9.68% 10.58% 2.81% 2.7% 2.42% 1.38% 3.95% 1.1% 1.93% 13.68%
2026/02/05 9.83% 11.44% 3.11% 3.32% 2.18% 1.95% 3.31% 1.07% 2.57% 12.9%
2026/02/06 11.39% 12.1% 2.89% 1.45% 1.89% 2.04% 2.96% 1.2% 1.83% 13.26%
2026/02/07 12.45% 11.41% 3% 4.02% 1.62% 1.75% 3.94% 1.25% 1.51% 11.24%
2026/02/08 12.48% 12.99% 2.75% 0.78% 1.26% 1.39% 4.8% 0.71% 1.26% 10.59%
2026/02/09 12.11% 9.44% 3.14% 3.46% 2.21% 1.83% 3.48% 1.84% 1.72% 10.51%
2026/02/10 13.14% 8.47% 3.67% 1.63% 1.53% 1.95% 2.84% 2.29% 2.3% 6.42%
2026/02/11 11.94% 8.85% 3.08% 2.82% 1.84% 1.9% 3.21% 2.73% 1.57% 6.97%
2026/02/12 9.79% 11.4% 3.09% 3.31% 2.17% 1.95% 3.29% 1.06% 2.56% 12.85%
2026/02/13 11.36% 12.07% 2.88% 1.44% 1.89% 2.04% 2.95% 1.2% 1.83% 13.23%
2026/02/14 12.4% 11.37% 2.98% 4% 1.61% 1.74% 3.93% 1.25% 1.5% 11.2%
2026/02/15 12.43% 12.94% 2.74% 0.78% 1.26% 1.39% 4.78% 0.7% 1.26% 10.54%
2026/02/16 12.07% 9.4% 3.13% 3.44% 2.2% 1.82% 3.46% 1.84% 1.71% 10.47%
2026/02/17 12.16% 11.74% 2.87% 1.56% 1.9% 2.49% 2.14% 2.04% 1.37% 9.15%
2026/02/18 11.96% 11.08% 3.04% 1.72% 2.24% 2.28% 3.1% 2.04% 1.41% 6.51%
2026/02/19 12.16% 12.61% 2.87% 2.97% 1.58% 2.12% 2.59% 2.31% 1.4% 6.06%
2026/02/20 14.16% 9.81% 4.12% 5.97% 2.52% 1.76% 2.19% 2.89% 1.91% 3.9%
2026/02/21 14.31% 9.55% 3.98% 4.73% 2.29% 2.84% 1.74% 1.89% 1.67% 3.46%
2026/02/22 13.29% 12.97% 3.69% 1.26% 1.74% 1.55% 2.03% 1.44% 1.26% 5.18%
2026/02/23 12.3% 10.17% 3.56% 3.46% 1.92% 1.82% 1.89% 2.12% 1.68% 6.45%
2026/02/24 11.25% 7.4% 4.09% 2.81% 1.93% 1.81% 2.03% 2.3% 2.12% 6.88%
2026/02/25 11.8% 9.98% 4.31% 0% 2.71% 2.11% 2.01% 2.61% 1.77% 5.14%
2026/02/26 13.7% 11.24% 4.03% 1.84% 1.95% 2.38% 2.42% 2.36% 1.64% 1.76%
2026/02/27 12.67% 9.17% 3.62% 5.69% 2.29% 2.31% 2.17% 2% 1.45% 4.21%
2026/02/28 14.62% 10.03% 4.01% 2.84% 2.47% 2.41% 2.35% 2.31% 1.72% 0.47%
  • nationaldebtrelief.com
  • forbes.com
  • experian.com
  • newdayusa.com
  • jgwentworth.com
  • accrediteddebtrelief.com
  • topconsumerreviews.com
  • freedomfinancialnetwork.com
  • trustedcompanyreviews.com
  • advisor.com

Copyright © Adthena. All rights reserved.

In February 2026, National Debt Relief’s PPC spend share fluctuated, peaking at 14.62% on the 28th. Forbes saw a decline, ending at 10.03%. Experian’s share rose steadily, closing at 4.01%. NewDay USA experienced volatility, finishing at 2.84%. JG Wentworth’s share increased, reaching 2.47%. Accredited Debt Relief’s share grew, ending at 2.41%. Top Consumer Reviews’ share decreased, closing at 2.35%. Freedom Financial Network’s share rose, finishing at 2.31%. Trusted Company Reviews’ share remained stable, ending at 1.72%. Advisor.com’s share dropped significantly, closing at 0.47%.

Market Exposure

Competitor Count for US Finance Consulting

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 790
2026/02/02 859
2026/02/03 780
2026/02/04 785
2026/02/05 792
2026/02/06 753
2026/02/07 754
2026/02/08 779
2026/02/09 791
2026/02/10 776
2026/02/11 760
2026/02/12 792
2026/02/13 753
2026/02/14 754
2026/02/15 779
2026/02/16 791
2026/02/17 723
2026/02/18 737
2026/02/19 747
2026/02/20 720
2026/02/21 681
2026/02/22 739
2026/02/23 742
2026/02/24 744
2026/02/25 714
2026/02/26 689
2026/02/27 666
2026/02/28 682

Copyright © Adthena. All rights reserved.

February began with 790 advertisers, peaking at 859 on the 2nd. A steady decline followed, ending at 682.

Campaign Efficiency

Market Loss & Market Gains for US Finance Consulting

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
experian.com 1.24%
moneygram.com 1.11%
creditsesame.com 0.95%
nationaldebtrelief.com 0.81%
creativeplanning.com 0.53%
growfin.ai -0.5%
tn.gov -0.55%
topconsumerreviews.com -0.55%
ssa.gov -1.39%
advisor.com -3.27%

Copyright © Adthena. All rights reserved.

Experian.com surged with a 1.24% click share increase, while advisor.com faced a 3.27% decline. Moneygram.com and creditsesame.com also saw positive growth, contrasting with declines for ssa.gov and tn.gov.

Campaign Efficiency

US Finance Consulting Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nationaldebtrelief.com forbes.com moneygram.com experian.com equifax.com chase.com topconsumerreviews.com lendingtree.com upstart.com advisor.com
2026/02/01 7.72% 12.76% 4.94% 2.8% 0.69% 2.56% 2.1% 2.54% 2.73% 11.52%
2026/02/02 6.38% 7.24% 4.04% 2.46% 1.29% 1.55% 2.03% 1.43% 1.01% 8.46%
2026/02/03 6.08% 6.1% 4.95% 2.9% 2.25% 2.75% 1.93% 2.06% 2.28% 12.53%
2026/02/04 6.45% 8.45% 4.74% 2.48% 1.87% 1.83% 2.24% 2.23% 2.46% 13.21%
2026/02/05 6.79% 8.47% 5.01% 2.53% 1.77% 1.7% 2% 2.16% 2.67% 11.79%
2026/02/06 6.95% 9.45% 4.71% 2.53% 2.32% 2.26% 1.82% 1.58% 2.43% 12.91%
2026/02/07 8.01% 8.55% 5.17% 2.61% 2.55% 1.99% 2.39% 2.53% 1.85% 11.23%
2026/02/08 8.36% 9.96% 4.08% 2.38% 2.48% 2.08% 2.78% 1.46% 2.36% 9.92%
2026/02/09 7.92% 6.9% 5.4% 2.76% 2.76% 1.83% 1.94% 1.91% 1.88% 10.47%
2026/02/10 7.37% 6.08% 5.66% 3.03% 2.65% 1.82% 1.54% 2.83% 2.96% 6.37%
2026/02/11 7.55% 7.16% 5.26% 2.78% 2.24% 2.05% 1.76% 2.5% 1.67% 6.6%
2026/02/12 6.79% 8.47% 5.01% 2.53% 1.77% 1.7% 2% 2.16% 2.67% 11.79%
2026/02/13 6.95% 9.45% 4.71% 2.53% 2.32% 2.26% 1.82% 1.58% 2.43% 12.91%
2026/02/14 8.01% 8.55% 5.17% 2.61% 2.55% 1.99% 2.39% 2.53% 1.85% 11.23%
2026/02/15 8.36% 9.96% 4.08% 2.38% 2.48% 2.08% 2.78% 1.46% 2.36% 9.92%
2026/02/16 7.92% 6.9% 5.4% 2.76% 2.76% 1.83% 1.94% 1.91% 1.88% 10.47%
2026/02/17 7.03% 9.37% 2.37% 2.72% 1.3% 1.72% 1.42% 0.26% 0.9% 9.59%
2026/02/18 6.36% 7.71% 5.13% 2.78% 1.17% 2.31% 1.58% 1.53% 1.89% 5.84%
2026/02/19 6.35% 9.25% 5.46% 2.34% 0.97% 2.77% 1.53% 2.83% 2.11% 5.38%
2026/02/20 9.5% 6.78% 7.36% 4.5% 1.09% 2.59% 1.12% 1.75% 1.78% 4.01%
2026/02/21 8.17% 6.49% 7.18% 3.9% 1.6% 2.58% 0.89% 3.01% 2.08% 3.34%
2026/02/22 6.71% 9.01% 5.26% 3.3% 1.92% 4% 1.15% 1.59% 1.64% 4.79%
2026/02/23 7.59% 7.12% 5.34% 3.3% 1.88% 3.24% 1.33% 1.34% 1.72% 6.23%
2026/02/24 7.53% 4.99% 4.17% 4.22% 1.92% 4.24% 1.29% 1.14% 2.45% 6.33%
2026/02/25 6.98% 7.07% 5.15% 4.35% 1.59% 2.36% 1.13% 3.19% 2.12% 4.87%
2026/02/26 8.28% 7.61% 6.02% 3.64% 1.27% 1.62% 1.61% 2.82% 1.7% 1.91%
2026/02/27 7.9% 6.49% 6.63% 3.34% 1.52% 1.4% 1.32% 1.49% 1.65% 3.94%
2026/02/28 8.14% 6.29% 4.19% 3.81% 1.99% 1.85% 1.16% 1.1% 0.94% 0.57%
  • nationaldebtrelief.com
  • forbes.com
  • moneygram.com
  • experian.com
  • equifax.com
  • chase.com
  • topconsumerreviews.com
  • lendingtree.com
  • upstart.com
  • advisor.com

Copyright © Adthena. All rights reserved.

February saw dynamic shifts in PPC impressions. National Debt Relief peaked mid-month, while Forbes fluctuated, ending lower. MoneyGram and Experian showed steady growth. Advisor.com started strong but declined sharply, finishing February weak.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Consulting - Last month
  1. 1
    Find a CFP https://quiz.advisor.com › financial › planners

    Certified Financial Planners — Our Experts Have Done the Work To Vet Planners. Take Our Quiz & See Your Match in Mins. Your Portfolio Needs a Second Set of Eyes. Get Matched with a Planner Who Works For You. Fiduciary.

  2. 2
    Chartered Financial Planners https://www.forbes.com › financial › planner

    Chartered Financial Planner — Learn About the Different Types of Financial Planners at Forbes Advisor™. Advisors With Expertise...

  3. 3
    Cash Application Software https://www.growfin.ai

    Automated Cash Application — Lockboxes, Emails, Bank Statements - match payments to any remittance format. Experience 90...

  4. 4
    Send More Online, Pay Nothing https://www.moneygram.com

    Send Money Worldwide | $0 Fee — MoneyGram lets you send for cash pickup, to bank accounts, and mobile wallets worldwide.

  5. 5
    Social Security Benefits Calculator - USAA Educational Foundation https://www.usaaef.org

    Use this calculator to estimate the Social Security benefits you may be able to receive based on your average annual income, age and age when you retire.

Copyright © Adthena. All rights reserved.

In the competitive world of financial services, top-performing PPC ads reveal a tapestry of strategic messaging. Advisor.com entices with personalized financial planner matches, while Forbes.com educates on planner types. Growfin.ai simplifies cash applications, MoneyGram offers fee-free global transfers, and USAAEF.org provides a Social Security benefits calculator.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports