Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
discover.com | 13.48 |
capitalone.com | 12.56 |
creditkarma.com | 12.06 |
americanexpress.com | 11.7 |
chase.com | 8.57 |
carecredit.com | 4.62 |
experian.com | 4.21 |
nerdwallet.com | 3.59 |
citi.com | 3.45 |
bankofamerica.com | 2.21 |
others | 23.55 |
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In the PPC landscape, Discover leads with 13.48% click share, followed by Capital One at 12.56%. Others collectively hold 23.55%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | capitalone.com | discover.com | creditkarma.com | americanexpress.com | nerdwallet.com | chase.com | citi.com | forbes.com | experian.com | cardcritics.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/08/01 | 14.2% | 15.25% | 5.18% | 5.55% | 8.59% | 7.13% | 2.77% | 2.07% | 5.13% | 2.42% |
2025/08/02 | 15.13% | 15.67% | 4.38% | 5.99% | 11.01% | 7.02% | 2.82% | 2.07% | 5.32% | 1.93% |
2025/08/03 | 16.18% | 15.59% | 5.92% | 5.8% | 7.62% | 6.76% | 2.71% | 2.39% | 5.02% | 2.1% |
2025/08/04 | 16.47% | 16.46% | 5.47% | 5.5% | 6.04% | 7% | 2.66% | 2.5% | 5.4% | 2.43% |
2025/08/05 | 16.64% | 15.87% | 6.14% | 5.32% | 6.5% | 6.49% | 2.83% | 3.6% | 5.91% | 2.25% |
2025/08/06 | 16.8% | 16.4% | 6.19% | 3.83% | 7.97% | 7.76% | 2.88% | 3.1% | 4.69% | 1.85% |
2025/08/07 | 16.7% | 16.04% | 6.7% | 5.04% | 7.88% | 7.65% | 2.67% | 2.88% | 5.37% | 2.13% |
2025/08/08 | 15.97% | 16.2% | 5.61% | 6.17% | 7.6% | 7.11% | 2.68% | 2.23% | 5.29% | 2.38% |
2025/08/09 | 16.13% | 14.97% | 7.24% | 5.94% | 8.37% | 6.28% | 2.64% | 2.63% | 5.02% | 2.72% |
2025/08/10 | 16.18% | 15.45% | 7.33% | 6.1% | 7.24% | 6.49% | 2.67% | 2.74% | 3.96% | 2.79% |
2025/08/11 | 16.63% | 13.78% | 9.53% | 5.4% | 6.85% | 7.02% | 2.98% | 2.81% | 3.83% | 2.68% |
2025/08/12 | 17.16% | 14.42% | 6.82% | 5.91% | 6.55% | 7.22% | 3.39% | 2.94% | 4.37% | 2.78% |
2025/08/13 | 16.63% | 13.4% | 5.9% | 5.01% | 7.23% | 7% | 3.7% | 2.77% | 5.63% | 2.19% |
2025/08/14 | 16.77% | 13.3% | 5.53% | 5.27% | 8.55% | 6.99% | 3.44% | 2.18% | 5.68% | 2.17% |
2025/08/15 | 16.56% | 12.7% | 6.07% | 4.84% | 7.68% | 6.82% | 3.59% | 2.09% | 5.87% | 2.36% |
2025/08/16 | 16.17% | 14.43% | 5.18% | 4.8% | 8.19% | 6.98% | 3.26% | 3.15% | 5.14% | 2.29% |
2025/08/17 | 16.57% | 14.29% | 7.22% | 4.96% | 7.01% | 6.82% | 3.41% | 2.63% | 4.6% | 2.6% |
2025/08/18 | 16.6% | 14.01% | 6.13% | 4.98% | 6.96% | 7.28% | 3.39% | 2.37% | 4.2% | 2.72% |
2025/08/19 | 16.4% | 14.21% | 5.12% | 4.92% | 7.81% | 6.56% | 3.97% | 2.46% | 4.37% | 2.73% |
2025/08/20 | 16.19% | 14.65% | 6.18% | 5.28% | 7.58% | 6.06% | 3.62% | 2.85% | 4.8% | 2.54% |
2025/08/21 | 16.81% | 14.5% | 7.51% | 5.7% | 7.95% | 5.67% | 3.58% | 2.97% | 4.48% | 2.44% |
2025/08/22 | 16.59% | 13.46% | 7.77% | 6.39% | 8.08% | 6.65% | 3.01% | 1.86% | 5.17% | 2.4% |
2025/08/23 | 15.69% | 12.69% | 9.66% | 6.2% | 6.51% | 6.83% | 3.28% | 2.98% | 4.79% | 2.2% |
2025/08/24 | 16.28% | 12.9% | 8.52% | 5.87% | 8.24% | 6.51% | 2.82% | 2.97% | 4.11% | 2.49% |
2025/08/25 | 15.53% | 14.5% | 6.1% | 6.67% | 8.92% | 6.86% | 3.3% | 3.77% | 3.3% | 2.15% |
2025/08/26 | 15.13% | 15.23% | 6.22% | 7.26% | 7.75% | 6.84% | 3.52% | 3.51% | 3.22% | 2.02% |
2025/08/27 | 15.24% | 13.84% | 6.98% | 6.62% | 9.55% | 7.13% | 3.74% | 2.93% | 4.05% | 1.99% |
2025/08/28 | 14.66% | 14.09% | 6.72% | 6.51% | 8.99% | 7.25% | 3.8% | 4.35% | 4.45% | 1.85% |
2025/08/29 | 13.11% | 12.21% | 9.93% | 7.51% | 8.84% | 6.96% | 3.89% | 4.65% | 4.65% | 1.77% |
2025/08/30 | 13.75% | 13.23% | 9.11% | 7.75% | 8.93% | 6.94% | 4.09% | 3.87% | 4.54% | 1.74% |
2025/08/31 | 15.7% | 14.78% | 8.75% | 7.96% | 6.61% | 5.82% | 4.67% | 4% | 3.51% | 2.08% |
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Capital One’s spend share peaked mid-month at 17.16%, then declined to 15.7%. Discover saw a dip, ending at 14.78%. Credit Karma’s share rose, peaking at 9.93%. American Express increased steadily, finishing at 7.96%. NerdWallet fluctuated, closing at 6.61%. Chase’s share decreased to 5.82%. Citi’s share grew, ending at 4.67%. Forbes saw a late surge, closing at 4.0%. Experian’s share dropped to 3.51%. CardCritics’ share decreased, ending at 2.08%.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/08/01 | 638 |
2025/08/02 | 618 |
2025/08/03 | 627 |
2025/08/04 | 659 |
2025/08/05 | 634 |
2025/08/06 | 640 |
2025/08/07 | 645 |
2025/08/08 | 645 |
2025/08/09 | 639 |
2025/08/10 | 640 |
2025/08/11 | 636 |
2025/08/12 | 637 |
2025/08/13 | 618 |
2025/08/14 | 639 |
2025/08/15 | 641 |
2025/08/16 | 633 |
2025/08/17 | 648 |
2025/08/18 | 652 |
2025/08/19 | 633 |
2025/08/20 | 643 |
2025/08/21 | 633 |
2025/08/22 | 625 |
2025/08/23 | 627 |
2025/08/24 | 636 |
2025/08/25 | 639 |
2025/08/26 | 639 |
2025/08/27 | 638 |
2025/08/28 | 619 |
2025/08/29 | 614 |
2025/08/30 | 598 |
2025/08/31 | 602 |
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August saw a dynamic shift in distinct advertisers, starting at 638 and peaking at 659 on August 4. The month concluded with a slight decline, ending at 602.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Carecredit.com leads with a 0.77% click share rise, while discover.com drops by 0.95%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | capitalone.com | creditkarma.com | discover.com | americanexpress.com | chase.com | experian.com | nerdwallet.com | forbes.com | citi.com | chime.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/08/01 | 17.04% | 7.62% | 10.12% | 6.69% | 6.61% | 6.83% | 5.06% | 1.46% | 2.15% | 2.38% |
2025/08/02 | 18.19% | 6.5% | 10.15% | 7.9% | 6.44% | 7.56% | 7.43% | 1.6% | 2.11% | 2.18% |
2025/08/03 | 19.75% | 7.33% | 10.62% | 6.82% | 6.12% | 6.46% | 4.79% | 1.84% | 2.03% | 2.48% |
2025/08/04 | 19.99% | 7.52% | 11.22% | 6.42% | 6.74% | 6.4% | 3.68% | 2.16% | 1.9% | 2.51% |
2025/08/05 | 19.85% | 9% | 10.23% | 5.7% | 5.92% | 7.46% | 3.62% | 2.81% | 2.23% | 2.59% |
2025/08/06 | 20.53% | 8.35% | 11.49% | 4.1% | 7.3% | 5.74% | 4.74% | 2.45% | 2.17% | 2.59% |
2025/08/07 | 21.02% | 8.14% | 11.13% | 5.87% | 6.99% | 6.59% | 5.06% | 2.39% | 2.02% | 2.02% |
2025/08/08 | 19.61% | 7.11% | 11.32% | 7.49% | 6.31% | 6.68% | 5.1% | 1.98% | 2.03% | 1.95% |
2025/08/09 | 19.7% | 9% | 9.68% | 7.26% | 5.77% | 6.47% | 5.53% | 2.11% | 1.93% | 2.41% |
2025/08/10 | 19.73% | 8.21% | 10.04% | 7.69% | 6.28% | 4.05% | 5.1% | 2.19% | 2.07% | 2.14% |
2025/08/11 | 20.34% | 11.6% | 9.07% | 6.83% | 6.88% | 4.14% | 4.22% | 2.37% | 2.25% | 2.65% |
2025/08/12 | 21.14% | 7.92% | 9.17% | 7.5% | 6.95% | 4.9% | 4.16% | 2.41% | 2.48% | 2.31% |
2025/08/13 | 20.35% | 7.17% | 8.53% | 6.25% | 6.82% | 6.9% | 4.65% | 2.25% | 2.8% | 2.37% |
2025/08/14 | 20.26% | 6.82% | 8.33% | 6.59% | 6.36% | 7.03% | 5.99% | 1.78% | 2.68% | 2.65% |
2025/08/15 | 20.78% | 7.84% | 8.45% | 5.94% | 6.14% | 6.7% | 5.56% | 1.61% | 2.58% | 2.62% |
2025/08/16 | 19.93% | 7.32% | 9.76% | 5.91% | 6.22% | 6.11% | 5.55% | 2.53% | 2.22% | 2.33% |
2025/08/17 | 20.67% | 9.55% | 9.31% | 6.12% | 6.31% | 5.77% | 4.78% | 2.14% | 2.35% | 2.19% |
2025/08/18 | 20.59% | 7.9% | 9.64% | 5.9% | 6.84% | 5.42% | 4.55% | 1.98% | 2.31% | 2.24% |
2025/08/19 | 20.26% | 6.25% | 9.41% | 6.05% | 6.17% | 6.07% | 5.52% | 1.92% | 2.74% | 3.11% |
2025/08/20 | 20.14% | 7.96% | 9.6% | 6.2% | 5.35% | 6.77% | 5.8% | 2.24% | 2.25% | 2.69% |
2025/08/21 | 21.23% | 10.06% | 9.56% | 7.02% | 5.35% | 5.48% | 5.29% | 2.43% | 2.24% | 2.19% |
2025/08/22 | 21.61% | 8.92% | 9.05% | 7.7% | 6.44% | 6.23% | 5.54% | 1.45% | 1.9% | 1.95% |
2025/08/23 | 20.4% | 11.66% | 8.04% | 7.17% | 6.42% | 6.56% | 4.32% | 2.52% | 2.06% | 2.14% |
2025/08/24 | 21.1% | 10.2% | 8.5% | 6.98% | 6.22% | 5.46% | 5.39% | 2.37% | 1.74% | 1.83% |
2025/08/25 | 20.92% | 8.03% | 9.35% | 7.98% | 6.64% | 3.81% | 6.23% | 3.19% | 2.06% | 2.3% |
2025/08/26 | 20.65% | 8.37% | 10.56% | 8.55% | 6.56% | 3.86% | 5.24% | 3.09% | 2.23% | 2% |
2025/08/27 | 21.11% | 9.18% | 9.23% | 7.7% | 6.58% | 5.27% | 6.88% | 2.37% | 2.38% | 1.75% |
2025/08/28 | 20.64% | 8.8% | 8.89% | 7.5% | 7.03% | 5.95% | 6.21% | 3.55% | 2.41% | 1.71% |
2025/08/29 | 17.68% | 12.84% | 7.57% | 8.64% | 6.86% | 5.89% | 5.93% | 3.82% | 2.52% | 1.42% |
2025/08/30 | 18.76% | 11.74% | 8.73% | 8.73% | 6.41% | 6.39% | 6.14% | 3.29% | 2.54% | 1.55% |
2025/08/31 | 21.62% | 11.37% | 9.57% | 8.63% | 5.65% | 4.84% | 4.49% | 3.48% | 2.7% | 1.73% |
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In August 2025, Capital One’s impression share fluctuated, peaking at 21.62% on the 31st. Credit Karma saw a notable rise, ending at 11.37%. Discover’s share varied, closing at 9.57%. American Express and Chase experienced moderate changes, finishing at 8.63% and 5.65%, respectively. Experian’s share dipped, ending at 4.84%. NerdWallet and Forbes showed growth, closing at 4.49% and 3.48%. Citi and Chime had minor fluctuations, ending at 2.70% and 1.73%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of credit cards, American Express, Capital One, Chase, Credit Karma, and Discover shine with distinct messages. American Express emphasizes exclusivity and ease of application. Capital One highlights no credit score impact. Chase offers enticing cash back rewards. Credit Karma provides free credit insights, while Discover promises unmatched cash back benefits.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Finance Credit Cards August 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Finance Credit Cards August 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Finance Credit Cards August 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The US Finance Credit Cards August 2025 Report aggregates data from across both device types and Google Shopping.
The US Finance Credit Cards August 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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