US Finance Credit Cards - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Credit Cards – US

Google AI Overview visibility for Finance Credit Cards US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.9792210309
65.0207789691
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 80
20
80%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 16%
Transactional 9%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
capitalone.com 14.95
americanexpress.com 13.91
creditkarma.com 13.24
chase.com 11.34
discover.com 10.04
carecredit.com 4.17
paypal.com 3.4
experian.com 3.36
citi.com 2.54
navyfederal.org 2.14
others 20.91
  • capitalone.com - 14.95%
  • americanexpress.com - 13.91%
  • creditkarma.com - 13.24%
  • chase.com - 11.34%
  • discover.com - 10.04%
  • carecredit.com - 4.17%
  • paypal.com - 3.4%
  • experian.com - 3.36%
  • citi.com - 2.54%
  • navyfederal.org - 2.14%
  • others - 20.91%

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In the competitive landscape, Capital One leads with 14.95% click share, closely followed by American Express at 13.91%. Others collectively hold 20.91%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date capitalone.com discover.com chase.com americanexpress.com nerdwallet.com bankofamerica.com experian.com comparecredit.com carecredit.com forbes.com
2026/02/01 18.26% 10% 8.66% 6.02% 7.21% 4.44% 3.95% 3.6% 3.04% 4.03%
2026/02/02 18.56% 10.1% 9.63% 5.33% 6.55% 5.03% 2.66% 1.71% 4.09% 4.39%
2026/02/03 20.34% 11.68% 7.77% 5.55% 6.94% 2.9% 4.39% 2.31% 3.41% 3.61%
2026/02/04 19.71% 11.59% 8.03% 5.09% 5.18% 2.81% 3.65% 3.58% 2.97% 6.36%
2026/02/05 20.1% 12.57% 8.07% 5.9% 5.97% 2.79% 3.61% 3.95% 3.65% 2.79%
2026/02/06 18.57% 11.2% 8.53% 6.04% 5.31% 3.65% 4.15% 4.87% 2.96% 3.72%
2026/02/07 16.43% 9.55% 9.1% 6.06% 5.5% 4.58% 3.81% 5.8% 4.1% 3.34%
2026/02/08 17.31% 10.18% 9.08% 6.36% 4.39% 4.77% 3.69% 3.41% 4% 3.59%
2026/02/09 18.86% 9.91% 8.74% 6.07% 4.9% 4.72% 3.48% 4.01% 4.23% 3.97%
2026/02/10 18.27% 10.62% 9.35% 6.51% 5.06% 4.31% 3.16% 2.53% 3.78% 4.31%
2026/02/11 20.51% 11.57% 8.98% 5.79% 4.54% 4.01% 3.71% 1.57% 4.3% 2.75%
2026/02/12 20.04% 12.54% 8.05% 5.88% 5.96% 2.78% 3.6% 3.94% 3.64% 2.78%
2026/02/13 18.52% 11.17% 8.51% 6.02% 5.29% 3.65% 4.14% 4.86% 2.96% 3.71%
2026/02/14 16.36% 9.51% 9.07% 6.04% 5.48% 4.57% 3.8% 5.78% 4.09% 3.33%
2026/02/15 17.25% 10.13% 9.04% 6.33% 4.37% 4.75% 3.67% 3.4% 3.98% 3.58%
2026/02/16 18.81% 9.88% 8.72% 6.06% 4.89% 4.71% 3.47% 4% 4.22% 3.96%
2026/02/17 18.93% 9.6% 9.27% 6.75% 9.2% 3.26% 2.85% 4.24% 3.34% 2.86%
2026/02/18 19.76% 10.54% 9.35% 7.33% 9.2% 2.67% 4.24% 3.84% 4.13% 2.03%
2026/02/19 19.99% 10.72% 9.03% 6.72% 8.03% 2.67% 4.53% 4.9% 4.12% 2.13%
2026/02/20 20.4% 11.76% 8.53% 7.99% 7.47% 2.64% 5.68% 4.56% 3.93% 2.38%
2026/02/21 19.95% 10.44% 9.12% 8.58% 6.53% 3.78% 5.2% 3.65% 4.88% 1.68%
2026/02/22 18.72% 9.33% 9.46% 7.35% 6.95% 4.42% 5.09% 2.97% 4.13% 3.38%
2026/02/23 18.34% 9.95% 9.02% 7.41% 4.77% 3.2% 5.6% 4.03% 3.8% 2.2%
2026/02/24 20.76% 10.95% 8.79% 7.48% 5.61% 2.49% 5.38% 3.46% 3.83% 1.74%
2026/02/25 20.98% 11.05% 9.1% 7.57% 6.82% 2.56% 6.28% 2.01% 3.42% 2%
2026/02/26 22.38% 10.91% 8.99% 7.32% 5.83% 3.55% 5.23% 3.17% 4.11% 1.66%
2026/02/27 21.9% 12.22% 8.81% 7.15% 6.09% 4.46% 4.41% 3.13% 3.35% 2.24%
2026/02/28 18.37% 11.25% 9.85% 7.47% 6.2% 4.93% 4% 3.89% 3.7% 2.39%
  • capitalone.com
  • discover.com
  • chase.com
  • americanexpress.com
  • nerdwallet.com
  • bankofamerica.com
  • experian.com
  • comparecredit.com
  • carecredit.com
  • forbes.com

Copyright © Adthena. All rights reserved.

Capital One led February with fluctuating spend, peaking at 22.38% on the 26th. Discover and Chase followed, showing steady trends. American Express and NerdWallet saw notable mid-month spikes. The month concluded with Capital One maintaining dominance.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 622
2026/02/02 669
2026/02/03 599
2026/02/04 601
2026/02/05 595
2026/02/06 583
2026/02/07 614
2026/02/08 614
2026/02/09 622
2026/02/10 612
2026/02/11 609
2026/02/12 595
2026/02/13 583
2026/02/14 614
2026/02/15 614
2026/02/16 622
2026/02/17 600
2026/02/18 603
2026/02/19 595
2026/02/20 587
2026/02/21 582
2026/02/22 601
2026/02/23 605
2026/02/24 603
2026/02/25 583
2026/02/26 552
2026/02/27 558
2026/02/28 546

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February saw fluctuating advertiser numbers, peaking at 669 on February 2nd. A steady decline followed, ending at 546 on February 28th.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
experian.com 1.18%
americanexpress.com 1.16%
chase.com 0.75%
capitalone.com 0.35%
nerdwallet.com 0.15%
citi.com -0.26%
forbes.com -0.36%
giftcardgranny.com -0.38%
paypal.com -0.52%
equifax.com -0.65%

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Experian.com and AmericanExpress.com surged with click share increases of 1.18 and 1.16, respectively. Meanwhile, Equifax.com and PayPal.com faced declines of -0.65 and -0.52.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com creditkarma.com americanexpress.com chase.com discover.com experian.com nerdwallet.com comparecredit.com bankofamerica.com carecredit.com
2026/02/01 17.65% 7.37% 7.92% 7.17% 7.35% 5.01% 5.36% 2.75% 2.61% 1.79%
2026/02/02 17.94% 7.39% 7.19% 8.97% 7.21% 4.78% 3.65% 1.37% 2.55% 2.5%
2026/02/03 18.85% 6.2% 6.78% 6.93% 8.94% 7.22% 4.31% 1.7% 1.54% 1.91%
2026/02/04 18.72% 6.68% 6.42% 6.62% 8.94% 5.55% 3.61% 2.72% 1.41% 1.58%
2026/02/05 18.58% 6.32% 7.25% 6.85% 9.93% 5.36% 3.7% 3.29% 1.42% 2.14%
2026/02/06 17.78% 6.09% 7.7% 7.14% 9.41% 5.63% 3.15% 3.46% 1.95% 1.61%
2026/02/07 14.85% 6.32% 7.54% 7.88% 7.5% 4.92% 3.19% 4.87% 2.5% 2.45%
2026/02/08 15.77% 7.62% 7.74% 7.79% 8.04% 5.32% 2.23% 2.82% 2.75% 2.44%
2026/02/09 17.95% 7.33% 7.47% 7.04% 7.9% 4.32% 3.33% 2.98% 2.57% 2.69%
2026/02/10 17.28% 7.7% 8.16% 8.27% 8.45% 4.55% 2.82% 1.95% 2.18% 2.39%
2026/02/11 20.24% 6.98% 7.6% 8.42% 8.69% 5.78% 2.53% 1.55% 2.18% 2.67%
2026/02/12 18.57% 6.32% 7.25% 6.85% 9.93% 5.36% 3.7% 3.29% 1.42% 2.14%
2026/02/13 17.78% 6.09% 7.7% 7.14% 9.41% 5.63% 3.15% 3.46% 1.95% 1.61%
2026/02/14 14.85% 6.32% 7.54% 7.88% 7.5% 4.92% 3.19% 4.87% 2.5% 2.45%
2026/02/15 15.76% 7.62% 7.74% 7.79% 8.04% 5.32% 2.23% 2.82% 2.75% 2.44%
2026/02/16 17.94% 7.34% 7.47% 7.04% 7.9% 4.32% 3.33% 2.98% 2.57% 2.69%
2026/02/17 17.84% 7.46% 8.54% 7.64% 8.36% 3.28% 5.96% 4.05% 1.64% 2.43%
2026/02/18 19.57% 6.95% 8.63% 7.35% 8.35% 5.81% 6.03% 3.19% 1.44% 2.73%
2026/02/19 19.18% 5.79% 8.21% 6.86% 8.72% 6.15% 4.79% 3.73% 1.3% 2.25%
2026/02/20 19.51% 6.15% 11.51% 6.6% 8.82% 7.32% 4.57% 3.62% 1.4% 2.32%
2026/02/21 18.13% 6.63% 12.12% 6.97% 8.17% 8.45% 3.46% 2.75% 1.83% 2.78%
2026/02/22 17.78% 5.75% 10.37% 7.62% 6.95% 7.06% 4.25% 2.44% 2.37% 2.3%
2026/02/23 17.64% 5.64% 10.36% 7.48% 7.19% 7.32% 2.74% 3.08% 1.66% 2.03%
2026/02/24 19.03% 4.85% 10.78% 6.72% 8.1% 7.5% 3.37% 2.81% 1.19% 2.38%
2026/02/25 19.34% 5.17% 10.65% 6.7% 8.09% 8.96% 4.02% 1.63% 1.26% 2.2%
2026/02/26 21.43% 6.64% 10.35% 6.43% 7.53% 8.26% 3.54% 2.83% 2% 2.42%
2026/02/27 20.33% 7.97% 9.34% 7.12% 8.43% 7.57% 3.58% 2.65% 2.3% 2.55%
2026/02/28 17.81% 10.26% 9.43% 7.97% 7.53% 7.15% 4.01% 3.28% 2.41% 1.75%
  • capitalone.com
  • creditkarma.com
  • americanexpress.com
  • chase.com
  • discover.com
  • experian.com
  • nerdwallet.com
  • comparecredit.com
  • bankofamerica.com
  • carecredit.com

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Capital One’s impression share fluctuated, peaking at 21.43% on February 26. Credit Karma ended strong at 10.26% on February 28. American Express saw a rise, closing at 9.43%. Chase and Discover maintained steady shares, while Experian and NerdWallet showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards - Last month
  1. 1
    American Express - Official American Express Site https://www.americanexpress.com › officialsite

    Explore American Express® Welcome Offers & Apply on The Official Site. Terms Apply.

  2. 2
    6% Cash Back Category Offer - 6% Cash Back Offer for 1 Year https://www.bankofamerica.com

    Earn Cash Back On Everything You Buy & 6% Cash Back Offer In The Category Of Your Choice.

  3. 3
    CHASE® Credit Card Offers | Chase® Cards Official Site https://creditcards.chase.com › creditcards › learnmore

    Easily compare our credit card rewards to find the one you want. Member FDIC. Compare CHASE® Credit Card offers to find the best card for you.

  4. 4
    Credit Karma™- Official Site - Free Credit Score & Report https://www.creditkarma.com

    Access Your Credit Score and Report As Often As You Want with the Credit Karma app.

  5. 5
    Discover® Card Offers https://www.discover.com

    Easy Credit Card Application — Compare Discover® Credit Card Against Other Credit Card Brands.

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American Express entices with exclusive welcome offers, while Bank of America highlights a 6% cash back category. Chase emphasizes card comparison, Credit Karma offers free credit scores, and Discover promotes easy application and brand comparison.

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