US Finance Credit Cards - PPC Market Share Analysis August 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
discover.com 13.48
capitalone.com 12.56
creditkarma.com 12.06
americanexpress.com 11.7
chase.com 8.57
carecredit.com 4.62
experian.com 4.21
nerdwallet.com 3.59
citi.com 3.45
bankofamerica.com 2.21
others 23.55
  • discover.com - 13.48%
  • capitalone.com - 12.56%
  • creditkarma.com - 12.06%
  • americanexpress.com - 11.7%
  • chase.com - 8.57%
  • carecredit.com - 4.62%
  • experian.com - 4.21%
  • nerdwallet.com - 3.59%
  • citi.com - 3.45%
  • bankofamerica.com - 2.21%
  • others - 23.55%

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In the PPC landscape, Discover leads with 13.48% click share, followed by Capital One at 12.56%. Others collectively hold 23.55%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date capitalone.com discover.com creditkarma.com americanexpress.com nerdwallet.com chase.com citi.com forbes.com experian.com cardcritics.com
2025/08/01 14.2% 15.25% 5.18% 5.55% 8.59% 7.13% 2.77% 2.07% 5.13% 2.42%
2025/08/02 15.13% 15.67% 4.38% 5.99% 11.01% 7.02% 2.82% 2.07% 5.32% 1.93%
2025/08/03 16.18% 15.59% 5.92% 5.8% 7.62% 6.76% 2.71% 2.39% 5.02% 2.1%
2025/08/04 16.47% 16.46% 5.47% 5.5% 6.04% 7% 2.66% 2.5% 5.4% 2.43%
2025/08/05 16.64% 15.87% 6.14% 5.32% 6.5% 6.49% 2.83% 3.6% 5.91% 2.25%
2025/08/06 16.8% 16.4% 6.19% 3.83% 7.97% 7.76% 2.88% 3.1% 4.69% 1.85%
2025/08/07 16.7% 16.04% 6.7% 5.04% 7.88% 7.65% 2.67% 2.88% 5.37% 2.13%
2025/08/08 15.97% 16.2% 5.61% 6.17% 7.6% 7.11% 2.68% 2.23% 5.29% 2.38%
2025/08/09 16.13% 14.97% 7.24% 5.94% 8.37% 6.28% 2.64% 2.63% 5.02% 2.72%
2025/08/10 16.18% 15.45% 7.33% 6.1% 7.24% 6.49% 2.67% 2.74% 3.96% 2.79%
2025/08/11 16.63% 13.78% 9.53% 5.4% 6.85% 7.02% 2.98% 2.81% 3.83% 2.68%
2025/08/12 17.16% 14.42% 6.82% 5.91% 6.55% 7.22% 3.39% 2.94% 4.37% 2.78%
2025/08/13 16.63% 13.4% 5.9% 5.01% 7.23% 7% 3.7% 2.77% 5.63% 2.19%
2025/08/14 16.77% 13.3% 5.53% 5.27% 8.55% 6.99% 3.44% 2.18% 5.68% 2.17%
2025/08/15 16.56% 12.7% 6.07% 4.84% 7.68% 6.82% 3.59% 2.09% 5.87% 2.36%
2025/08/16 16.17% 14.43% 5.18% 4.8% 8.19% 6.98% 3.26% 3.15% 5.14% 2.29%
2025/08/17 16.57% 14.29% 7.22% 4.96% 7.01% 6.82% 3.41% 2.63% 4.6% 2.6%
2025/08/18 16.6% 14.01% 6.13% 4.98% 6.96% 7.28% 3.39% 2.37% 4.2% 2.72%
2025/08/19 16.4% 14.21% 5.12% 4.92% 7.81% 6.56% 3.97% 2.46% 4.37% 2.73%
2025/08/20 16.19% 14.65% 6.18% 5.28% 7.58% 6.06% 3.62% 2.85% 4.8% 2.54%
2025/08/21 16.81% 14.5% 7.51% 5.7% 7.95% 5.67% 3.58% 2.97% 4.48% 2.44%
2025/08/22 16.59% 13.46% 7.77% 6.39% 8.08% 6.65% 3.01% 1.86% 5.17% 2.4%
2025/08/23 15.69% 12.69% 9.66% 6.2% 6.51% 6.83% 3.28% 2.98% 4.79% 2.2%
2025/08/24 16.28% 12.9% 8.52% 5.87% 8.24% 6.51% 2.82% 2.97% 4.11% 2.49%
2025/08/25 15.53% 14.5% 6.1% 6.67% 8.92% 6.86% 3.3% 3.77% 3.3% 2.15%
2025/08/26 15.13% 15.23% 6.22% 7.26% 7.75% 6.84% 3.52% 3.51% 3.22% 2.02%
2025/08/27 15.24% 13.84% 6.98% 6.62% 9.55% 7.13% 3.74% 2.93% 4.05% 1.99%
2025/08/28 14.66% 14.09% 6.72% 6.51% 8.99% 7.25% 3.8% 4.35% 4.45% 1.85%
2025/08/29 13.11% 12.21% 9.93% 7.51% 8.84% 6.96% 3.89% 4.65% 4.65% 1.77%
2025/08/30 13.75% 13.23% 9.11% 7.75% 8.93% 6.94% 4.09% 3.87% 4.54% 1.74%
2025/08/31 15.7% 14.78% 8.75% 7.96% 6.61% 5.82% 4.67% 4% 3.51% 2.08%
  • capitalone.com
  • discover.com
  • creditkarma.com
  • americanexpress.com
  • nerdwallet.com
  • chase.com
  • citi.com
  • forbes.com
  • experian.com
  • cardcritics.com

Copyright © Adthena. All rights reserved.

Capital One’s spend share peaked mid-month at 17.16%, then declined to 15.7%. Discover saw a dip, ending at 14.78%. Credit Karma’s share rose, peaking at 9.93%. American Express increased steadily, finishing at 7.96%. NerdWallet fluctuated, closing at 6.61%. Chase’s share decreased to 5.82%. Citi’s share grew, ending at 4.67%. Forbes saw a late surge, closing at 4.0%. Experian’s share dropped to 3.51%. CardCritics’ share decreased, ending at 2.08%.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/08/01 638
2025/08/02 618
2025/08/03 627
2025/08/04 659
2025/08/05 634
2025/08/06 640
2025/08/07 645
2025/08/08 645
2025/08/09 639
2025/08/10 640
2025/08/11 636
2025/08/12 637
2025/08/13 618
2025/08/14 639
2025/08/15 641
2025/08/16 633
2025/08/17 648
2025/08/18 652
2025/08/19 633
2025/08/20 643
2025/08/21 633
2025/08/22 625
2025/08/23 627
2025/08/24 636
2025/08/25 639
2025/08/26 639
2025/08/27 638
2025/08/28 619
2025/08/29 614
2025/08/30 598
2025/08/31 602

Copyright © Adthena. All rights reserved.

August saw a dynamic shift in distinct advertisers, starting at 638 and peaking at 659 on August 4. The month concluded with a slight decline, ending at 602.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
carecredit.com 0.77%
creditkarma.com 0.69%
nerdwallet.com 0.53%
americanexpress.com 0.39%
forbes.com 0.38%
afterpay.com -0.27%
experian.com -0.36%
navyfederal.org -0.64%
chase.com -0.76%
discover.com -0.95%

Copyright © Adthena. All rights reserved.

Carecredit.com leads with a 0.77% click share rise, while discover.com drops by 0.95%.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date capitalone.com creditkarma.com discover.com americanexpress.com chase.com experian.com nerdwallet.com forbes.com citi.com chime.com
2025/08/01 17.04% 7.62% 10.12% 6.69% 6.61% 6.83% 5.06% 1.46% 2.15% 2.38%
2025/08/02 18.19% 6.5% 10.15% 7.9% 6.44% 7.56% 7.43% 1.6% 2.11% 2.18%
2025/08/03 19.75% 7.33% 10.62% 6.82% 6.12% 6.46% 4.79% 1.84% 2.03% 2.48%
2025/08/04 19.99% 7.52% 11.22% 6.42% 6.74% 6.4% 3.68% 2.16% 1.9% 2.51%
2025/08/05 19.85% 9% 10.23% 5.7% 5.92% 7.46% 3.62% 2.81% 2.23% 2.59%
2025/08/06 20.53% 8.35% 11.49% 4.1% 7.3% 5.74% 4.74% 2.45% 2.17% 2.59%
2025/08/07 21.02% 8.14% 11.13% 5.87% 6.99% 6.59% 5.06% 2.39% 2.02% 2.02%
2025/08/08 19.61% 7.11% 11.32% 7.49% 6.31% 6.68% 5.1% 1.98% 2.03% 1.95%
2025/08/09 19.7% 9% 9.68% 7.26% 5.77% 6.47% 5.53% 2.11% 1.93% 2.41%
2025/08/10 19.73% 8.21% 10.04% 7.69% 6.28% 4.05% 5.1% 2.19% 2.07% 2.14%
2025/08/11 20.34% 11.6% 9.07% 6.83% 6.88% 4.14% 4.22% 2.37% 2.25% 2.65%
2025/08/12 21.14% 7.92% 9.17% 7.5% 6.95% 4.9% 4.16% 2.41% 2.48% 2.31%
2025/08/13 20.35% 7.17% 8.53% 6.25% 6.82% 6.9% 4.65% 2.25% 2.8% 2.37%
2025/08/14 20.26% 6.82% 8.33% 6.59% 6.36% 7.03% 5.99% 1.78% 2.68% 2.65%
2025/08/15 20.78% 7.84% 8.45% 5.94% 6.14% 6.7% 5.56% 1.61% 2.58% 2.62%
2025/08/16 19.93% 7.32% 9.76% 5.91% 6.22% 6.11% 5.55% 2.53% 2.22% 2.33%
2025/08/17 20.67% 9.55% 9.31% 6.12% 6.31% 5.77% 4.78% 2.14% 2.35% 2.19%
2025/08/18 20.59% 7.9% 9.64% 5.9% 6.84% 5.42% 4.55% 1.98% 2.31% 2.24%
2025/08/19 20.26% 6.25% 9.41% 6.05% 6.17% 6.07% 5.52% 1.92% 2.74% 3.11%
2025/08/20 20.14% 7.96% 9.6% 6.2% 5.35% 6.77% 5.8% 2.24% 2.25% 2.69%
2025/08/21 21.23% 10.06% 9.56% 7.02% 5.35% 5.48% 5.29% 2.43% 2.24% 2.19%
2025/08/22 21.61% 8.92% 9.05% 7.7% 6.44% 6.23% 5.54% 1.45% 1.9% 1.95%
2025/08/23 20.4% 11.66% 8.04% 7.17% 6.42% 6.56% 4.32% 2.52% 2.06% 2.14%
2025/08/24 21.1% 10.2% 8.5% 6.98% 6.22% 5.46% 5.39% 2.37% 1.74% 1.83%
2025/08/25 20.92% 8.03% 9.35% 7.98% 6.64% 3.81% 6.23% 3.19% 2.06% 2.3%
2025/08/26 20.65% 8.37% 10.56% 8.55% 6.56% 3.86% 5.24% 3.09% 2.23% 2%
2025/08/27 21.11% 9.18% 9.23% 7.7% 6.58% 5.27% 6.88% 2.37% 2.38% 1.75%
2025/08/28 20.64% 8.8% 8.89% 7.5% 7.03% 5.95% 6.21% 3.55% 2.41% 1.71%
2025/08/29 17.68% 12.84% 7.57% 8.64% 6.86% 5.89% 5.93% 3.82% 2.52% 1.42%
2025/08/30 18.76% 11.74% 8.73% 8.73% 6.41% 6.39% 6.14% 3.29% 2.54% 1.55%
2025/08/31 21.62% 11.37% 9.57% 8.63% 5.65% 4.84% 4.49% 3.48% 2.7% 1.73%
  • capitalone.com
  • creditkarma.com
  • discover.com
  • americanexpress.com
  • chase.com
  • experian.com
  • nerdwallet.com
  • forbes.com
  • citi.com
  • chime.com

Copyright © Adthena. All rights reserved.

In August 2025, Capital One’s impression share fluctuated, peaking at 21.62% on the 31st. Credit Karma saw a notable rise, ending at 11.37%. Discover’s share varied, closing at 9.57%. American Express and Chase experienced moderate changes, finishing at 8.63% and 5.65%, respectively. Experian’s share dipped, ending at 4.84%. NerdWallet and Forbes showed growth, closing at 4.49% and 3.48%. Citi and Chime had minor fluctuations, ending at 2.70% and 1.73%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards - Last month
  1. 1
    American Express https://www.americanexpress.com › official

    Official American Express Site — Official Site. Compare Credit Cards from American Express. Apply Today! Official Site. Explore American Express® Cards and Apply Today. Apply Online.

  2. 2
    Capital One® Pre-Approval - No Harm to Your Credit Score https://www.capitalone.com

    No Credit Score Required To Be Approved—Credit Scores May Be Used if Available. Start Now.

  3. 3
    Chase Freedom Unlimited® | Unlimited Cash Back Rewards https://creditcards.chase.com › freedom › learnmore

    Earn a $200 bonus & new ways to earn unlimited cash back with no annual fee. Member FDIC.

  4. 4
    Credit Karma https://www.creditkarma.com

    Free Credit Score & Report — Get Free Credit Reports in 2 Minutes. Get an in-depth view of your credit score. Get a...

  5. 5
    Discover® Credit Cards | Easy Credit Card Application https://www.discover.com

    Automatically Match All the Cash Back You Earned at the End of Your First Year. See Terms.

Copyright © Adthena. All rights reserved.

In the competitive world of credit cards, American Express, Capital One, Chase, Credit Karma, and Discover shine with distinct messages. American Express emphasizes exclusivity and ease of application. Capital One highlights no credit score impact. Chase offers enticing cash back rewards. Credit Karma provides free credit insights, while Discover promises unmatched cash back benefits.

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