US Finance Credit Cards - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
creditkarma.com	21.05
americanexpress.com	14.52
discover.com	10.3
chase.com	8.72
capitalone.com	7.76
paypal.com	4.1
carecredit.com	4.08
nerdwallet.com	3.54
experian.com	2.99
bankofamerica.com	2.87
others	20.07

In the PPC landscape, Credit Karma leads with 21.05% click share, followed by American Express at 14.52%. ‘Others’ collectively hold 20.07%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	capitalone.com	discover.com	nerdwallet.com	chase.com	experian.com	creditkarma.com	comparecredit.com	forbes.com	americanexpress.com	bankofamerica.com
2025/04/01	12.63%	11.84%	10.02%	8.84%	4.36%	5.36%	4.03%	3.24%	5.29%	3.44%
2025/04/02	13.33%	13.37%	10.84%	9.14%	4.33%	3.52%	4.43%	3.18%	4.57%	3.62%
2025/04/03	12.24%	11.63%	11.75%	8.23%	4.86%	4.49%	4.78%	2.19%	4.91%	4.05%
2025/04/04	12.07%	11.33%	11.71%	8.19%	5.76%	4.87%	4.02%	3.03%	4.33%	3.93%
2025/04/05	12.1%	11.38%	13.16%	7.91%	5.16%	5.16%	2.95%	3.25%	4.35%	4.47%
2025/04/06	11.54%	11.17%	14.05%	8.4%	4.79%	5.06%	3.02%	3.27%	4.27%	4.93%
2025/04/07	12.25%	13.05%	9.48%	8.68%	4.36%	4.98%	4.12%	3.47%	4.81%	3.45%
2025/04/08	12.58%	13.32%	10.52%	8.48%	5.42%	4.14%	3.2%	3.97%	4.25%	2.92%
2025/04/09	12.45%	11.85%	11.36%	7.99%	4.7%	4.94%	3.95%	3.53%	5.3%	2.86%
2025/04/10	11.46%	11.05%	12.37%	8.87%	5.14%	3.98%	3.99%	3.51%	4.27%	3.09%
2025/04/11	10.77%	12.17%	12.32%	8.67%	4.82%	4.89%	3.4%	3%	5.17%	3.57%
2025/04/12	10.93%	12.35%	13.22%	7.72%	4.29%	5.51%	3.4%	4%	4.9%	4.5%
2025/04/13	11.24%	11.28%	13.33%	8.67%	4.77%	5.15%	4.07%	3.09%	4.73%	3.81%
2025/04/14	11.98%	11.94%	10.61%	8.41%	4.69%	5.26%	4.1%	3.78%	5.04%	3.31%
2025/04/15	13.65%	13.37%	10.32%	8.6%	4.62%	3.89%	4.01%	3.56%	5.22%	3.11%
2025/04/16	13.02%	12.92%	11.15%	8.26%	5.17%	5.85%	3.63%	2.71%	5.29%	3.11%
2025/04/17	7.78%	9.89%	13.3%	12.78%	2%	5.59%	4.79%	2.52%	4.74%	7.82%
2025/04/18	9.77%	11.03%	14.29%	9.27%	4.49%	5.51%	3.31%	2.85%	3.98%	5.5%
2025/04/19	13.96%	11.73%	12.78%	8.39%	4.16%	5.76%	3.11%	2.43%	3.87%	3.9%
2025/04/20	14.25%	13.97%	12.34%	8.27%	3.12%	5.35%	2.72%	1.78%	4.87%	4.58%
2025/04/21	14.32%	13.53%	10.69%	8.27%	3.76%	5.72%	3.78%	2.86%	4.62%	3.61%
2025/04/22	14.25%	13.58%	9.78%	8.22%	4.25%	5.79%	3.93%	2.97%	4.71%	3.03%
2025/04/23	14.45%	13.63%	10.91%	8.13%	5.1%	5.29%	3.79%	3.46%	4.18%	3.18%
2025/04/24	14.23%	13.08%	10.55%	7.71%	5.7%	4.33%	3.62%	4.18%	4.33%	2.99%
2025/04/25	14.85%	13.38%	10.97%	8.31%	4.67%	4.72%	3.5%	3.92%	5.09%	3.32%
2025/04/26	15.19%	12.52%	11.16%	8.93%	4.91%	4.71%	2.29%	3.89%	4.41%	3.6%
2025/04/27	15.53%	12.95%	11.01%	8.43%	5%	5.03%	2.26%	4.07%	4.65%	3.65%
2025/04/28	14.49%	13.84%	9.68%	9.18%	4.39%	4.46%	2.89%	4.25%	5.1%	3.23%
2025/04/29	16.18%	14.85%	8.9%	11.35%	4.13%	3.65%	2.64%	3.52%	4.48%	3.06%
2025/04/30	15.74%	12.86%	10.87%	10.22%	4.27%	4.01%	3.87%	3.86%	3.82%	2.37%

April saw Capital One’s PPC spend share rise from 12.63% to 15.74%, peaking at 16.18%. Discover and NerdWallet also showed fluctuations, while Chase and Experian had steadier trends.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/04/01	668
2025/04/02	654
2025/04/03	683
2025/04/04	689
2025/04/05	678
2025/04/06	694
2025/04/07	679
2025/04/08	669
2025/04/09	630
2025/04/10	660
2025/04/11	640
2025/04/12	614
2025/04/13	632
2025/04/14	645
2025/04/15	626
2025/04/16	656
2025/04/17	669
2025/04/18	703
2025/04/19	693
2025/04/20	647
2025/04/21	683
2025/04/22	675
2025/04/23	688
2025/04/24	671
2025/04/25	664
2025/04/26	657
2025/04/27	646
2025/04/28	662
2025/04/29	648
2025/04/30	631

April saw fluctuating advertiser numbers, peaking at 703 on April 18. The month concluded with 631 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
capitalone.com	1.8%
chase.com	1.1%
discover.com	0.72%
forbes.com	0.21%
equifax.com	0.14%
nerdwallet.com	-0.14%
vanillagift.com	-0.23%
paypal.com	-0.6%
carecredit.com	-1.15%
americanexpress.com	-2.15%

Chase.com and CapitalOne.com surged in click share, gaining 1.10 and 1.80, respectively. Meanwhile, AmericanExpress.com saw a decline of 2.15.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	capitalone.com	creditkarma.com	discover.com	chase.com	americanexpress.com	experian.com	nerdwallet.com	forbes.com	comparecredit.com	bankofamerica.com
2025/04/01	13.55%	12.47%	7.41%	5.56%	8.61%	5.51%	5.32%	2.82%	3.6%	2.76%
2025/04/02	14.75%	7.16%	8.87%	5.95%	6.98%	6.31%	5.67%	2.92%	4.35%	2.97%
2025/04/03	13.26%	10.55%	7.4%	4.97%	7.56%	6.18%	6.23%	1.6%	4.61%	3.58%
2025/04/04	13.41%	11.45%	7.48%	5.36%	6.96%	6.25%	6.8%	2.13%	3.8%	3.15%
2025/04/05	13.2%	12.21%	7.48%	5.33%	7.27%	5.79%	7.16%	2.52%	2.78%	3.58%
2025/04/06	13.14%	12.71%	7.08%	5.8%	7.09%	5.84%	7.79%	2.51%	2.76%	3.62%
2025/04/07	13.2%	11.35%	8.29%	5.93%	8.14%	5.18%	5.12%	2.66%	3.75%	2.51%
2025/04/08	13.76%	10.52%	8.41%	5.91%	7.31%	6.82%	6.06%	2.93%	2.92%	2.17%
2025/04/09	13.69%	11.72%	8.12%	5.53%	8.79%	5.65%	5.73%	2.82%	3.33%	2.12%
2025/04/10	12.53%	9.24%	7.34%	6.3%	7.42%	6.1%	6.9%	2.85%	3.6%	2.34%
2025/04/11	10.99%	11.45%	7.67%	5.65%	9.42%	6.1%	6.2%	2.54%	2.73%	2.6%
2025/04/12	12.25%	13.63%	7.7%	5.37%	7.82%	5.65%	6.84%	3.77%	2.77%	3.43%
2025/04/13	12.47%	13.17%	7.3%	5.89%	7.68%	6.11%	7.21%	2.52%	3.74%	3.08%
2025/04/14	12.91%	12.51%	7.87%	5.33%	8.01%	5.68%	5.36%	2.98%	3.62%	2.38%
2025/04/15	15.63%	8.66%	8.5%	5.56%	8.39%	5.35%	5.66%	3.47%	3.38%	2.51%
2025/04/16	13.83%	13.89%	7.91%	4.97%	7.74%	6.32%	5.94%	2.34%	3.22%	2.45%
2025/04/17	6.76%	16.76%	5.88%	8.7%	7.27%	2.31%	6.75%	2.45%	4.01%	6.35%
2025/04/18	11.04%	11.48%	7.26%	7.02%	5.76%	4.88%	8.05%	2.55%	3.02%	4.7%
2025/04/19	16.31%	11.32%	7.66%	6.39%	5.35%	4.85%	6.63%	2.28%	2.84%	3.01%
2025/04/20	16.22%	10.82%	8.85%	6%	7.34%	3.88%	6.82%	1.74%	2.22%	3.61%
2025/04/21	15.48%	13.05%	8.04%	5.84%	6.46%	4.87%	5.69%	2.8%	3.12%	2.98%
2025/04/22	15.89%	11.85%	8.29%	5.7%	6.6%	5.35%	4.75%	3%	3.2%	2.5%
2025/04/23	16.88%	12.36%	8.88%	5.47%	6.01%	6.48%	5.69%	3.31%	3.4%	2.64%
2025/04/24	15.75%	10.42%	8.4%	5.36%	6.45%	7.45%	5.56%	3.88%	2.87%	2.63%
2025/04/25	16.92%	11.51%	8.37%	5.78%	7.33%	5.72%	5.43%	3.51%	2.79%	2.81%
2025/04/26	17.53%	10.45%	8.11%	6.26%	6.85%	5.71%	5.5%	3.3%	1.68%	2.93%
2025/04/27	17.98%	11.22%	8.06%	6.2%	6.79%	6.43%	5.8%	3.55%	1.64%	2.99%
2025/04/28	16.79%	10.21%	8.56%	6.51%	7.61%	5.29%	5.23%	3.72%	2.29%	2.65%
2025/04/29	18.47%	8.92%	9.32%	8.39%	6.91%	5.19%	4.76%	2.98%	2.09%	2.62%
2025/04/30	18.07%	9.48%	8.54%	8.26%	6.09%	5.81%	5.4%	3.39%	2.96%	2.13%

Capital One’s impression share surged in April, peaking at 18.47% on the 29th. Credit Karma fluctuated, ending at 9.48%. Discover and Chase showed steady growth, while American Express and Experian experienced declines. Forbes and Compare Credit remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
American Express - Official Site https://www.americanexpress.com › official
Official Site. Compare Credit Cards from American Express. Apply Today! American Express® Official Site. Don't Live Life Without It!
2
Bank of America® Credit Cards | $200 Cash Rewards Bonus Offer https://www.bankofamerica.com › cashrewards
$200 Online Cash Rewards Bonus Offer & Earn 3% Cash Back In Your Favorite Choice Category.
3
See if You're Pre-Approved https://www.capitalone.com
No Impact to Your Credit Score — No Credit Score Required To Be Approved—Credit Scores May Be Used if Available. Start Now.
4
Credit Karma https://www.creditkarma.com
Check Free Credit Score — Get Free Credit Reports in 2 Minutes. Get an in-depth view of your credit score. Get a better handle on your money with the easy to use, free to download Credit Karma app.
5
Discover it® Credit Card - Easy Credit Card Application https://www.discover.com
Automatically Match All the Cash Back You Earned at the End of Your First Year. See Terms.

American Express entices with exclusivity, urging prospects to “Live Life Without It.” Bank of America tempts with a $200 cash bonus and 3% cashback. Capital One offers pre-approval without credit score impact. Credit Karma provides free credit insights, while Discover promises cashback matching.

Frequently Asked Questions

Why is the US Finance Credit Cards April 2025 Report useful and how should I use it?

Why is the US Finance Credit Cards April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Finance Credit Cards April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Finance Credit Cards April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Finance Credit Cards April 2025 Report?

The US Finance Credit Cards April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Finance Credit Cards April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Finance Credit Cards April 2025 Report for?

The US Finance Credit Cards April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Finance

US Finance Credit Cards - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Finance Credit Cards brands

Share of Spend for the top 10 US Finance Credit Cards brands

Competitor Count for US Finance Credit Cards

Market Loss & Market Gains for US Finance Credit Cards

US Finance Credit Cards Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Frequently Asked Questions

Why is the US Finance Credit Cards April 2025 Report useful and how should I use it?

Why is the US Finance Credit Cards April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Finance Credit Cards April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Finance Credit Cards April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

Related reports

UK Wealth Management

US Wealth Management

UK Loans & Mortgages

US Loans & Mortgages