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US Finance Credit Cards - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
creditkarma.com 18.82
americanexpress.com 13.82
capitalone.com 9.52
nerdwallet.com 8.32
chase.com 7.8
discover.com 7.4
bankofamerica.com 3.36
carecredit.com 2.82
citi.com 2.55
experian.com 2.38
others 23.21

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In the PPC landscape, Credit Karma leads with 18.82% click share, followed by American Express at 13.82%. Others collectively hold 23.21%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date nerdwallet.com capitalone.com discover.com comparecredit.com chase.com americanexpress.com forbes.com financebuzz.com creditkarma.com thepointsguy.com
2025/03/01 21.12% 11.85% 8.77% 5.64% 5.81% 4.87% 3.63% 4.2% 3.64% 3.36%
2025/03/02 21.68% 12.18% 8.05% 6.17% 5.45% 4.55% 3.54% 3.84% 3.66% 3.75%
2025/03/03 18.53% 12.23% 8.22% 7.32% 6.18% 4.75% 3.73% 4.52% 3.58% 3.22%
2025/03/04 17.69% 12.81% 8.54% 7.31% 6.47% 4.89% 3.22% 4.16% 3.74% 2.79%
2025/03/05 17.72% 12.76% 9.29% 7.87% 5.23% 4.24% 3.54% 5.31% 3.43% 2.68%
2025/03/06 18.64% 10.83% 8.97% 8.35% 5.61% 3.49% 3.63% 4.66% 3.63% 3.03%
2025/03/07 20.61% 11.71% 7.26% 7.56% 5.99% 4.41% 2.87% 3.76% 4.12% 2.5%
2025/03/08 22.58% 11.15% 7.17% 6.18% 6.37% 4.15% 2.69% 2.53% 5.27% 3.06%
2025/03/09 18.32% 12.25% 7.82% 8.06% 5.14% 4.64% 3.42% 3.77% 5.12% 3.47%
2025/03/10 19.08% 11.72% 7.99% 8.39% 5.37% 3.87% 4.09% 4.03% 3.58% 3.63%
2025/03/11 18.49% 11.32% 8.03% 8.24% 6.07% 4.28% 3.46% 4.14% 4.36% 2.74%
2025/03/12 20.65% 10.24% 7.35% 7.5% 5.76% 4.33% 3.79% 3.41% 5.19% 3.33%
2025/03/13 19.82% 11.1% 8.33% 7.54% 5.67% 4.71% 3.79% 4.02% 4.47% 3.48%
2025/03/14 21.2% 11.21% 8.04% 7.01% 5.84% 4.51% 3.76% 3.55% 3.81% 3.87%
2025/03/15 22.08% 10.94% 8.62% 6.28% 5.52% 4.75% 3.95% 3.91% 4.46% 3.83%
2025/03/16 21.83% 10.67% 6.83% 7.1% 5.68% 4.59% 3.91% 3.98% 4.58% 3.88%
2025/03/17 19.95% 11.73% 7.84% 7.48% 6.92% 5.26% 3.98% 3.87% 4.37% 3.65%
2025/03/18 21.77% 11.77% 8.34% 7.15% 6.93% 4.96% 3.5% 3.1% 3.66% 3.89%
2025/03/19 19.23% 12.66% 8.25% 7.53% 6.65% 4.88% 3.14% 3.27% 4.38% 3.36%
2025/03/20 19.47% 11.9% 7.93% 7.01% 6.7% 5.83% 3.19% 2.71% 4.17% 3.25%
2025/03/21 19.3% 11.08% 7.49% 7.61% 6.19% 5.53% 3.53% 3.11% 4.92% 2.74%
2025/03/22 22.1% 11.34% 8.3% 6.15% 4.9% 5.24% 3.18% 2.72% 5.54% 3.29%
2025/03/23 19.81% 11.16% 8.58% 6.66% 5.29% 5.36% 3.23% 2.94% 5.05% 3.16%
2025/03/24 19.2% 10.35% 8.22% 7.78% 5.32% 4.83% 4.04% 3.53% 5.06% 3.29%
2025/03/25 16.95% 11.11% 8.9% 7.58% 5.95% 4.72% 3.14% 3.33% 3.88% 3.29%
2025/03/26 17.32% 11.87% 8.96% 7.06% 5.63% 4.76% 3.3% 2.66% 4.1% 3.84%
2025/03/27 19.3% 11.79% 8.47% 6.76% 6.15% 4.96% 3.62% 2.86% 3.47% 4.36%
2025/03/28 18.85% 11.93% 9.63% 6.07% 6.59% 5.55% 3.79% 2.8% 4.2% 3.92%
2025/03/29 20.42% 11.82% 9.45% 5.55% 6.86% 5.08% 3.79% 3.06% 3.92% 3.44%
2025/03/30 19.21% 11.47% 9.25% 5.7% 7.16% 5.21% 3.89% 3.75% 3.76% 3.29%
2025/03/31 16.78% 11.68% 10.01% 6.75% 6.47% 5.14% 4.35% 4.01% 3.76% 3.2%

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Nerdwallet led March with fluctuating spend, peaking at 22.58% on March 8. Capital One and Discover followed, showing steady trends. By month’s end, Nerdwallet’s share dipped to 16.78%.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 723
2025/03/02 714
2025/03/03 752
2025/03/04 727
2025/03/05 734
2025/03/06 826
2025/03/07 869
2025/03/08 852
2025/03/09 776
2025/03/10 829
2025/03/11 794
2025/03/12 799
2025/03/13 797
2025/03/14 817
2025/03/15 732
2025/03/16 756
2025/03/17 741
2025/03/18 744
2025/03/19 747
2025/03/20 731
2025/03/21 732
2025/03/22 729
2025/03/23 713
2025/03/24 739
2025/03/25 745
2025/03/26 767
2025/03/27 748
2025/03/28 733
2025/03/29 728
2025/03/30 739
2025/03/31 744

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March saw a dynamic shift in distinct advertisers, peaking at 869 on March 7. The month concluded with 744, reflecting a stable yet competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
americanexpress.com 4.21%
citi.com 0.48%
cardcritics.com 0.48%
chase.com 0.24%
experian.com 0.14%
comparecredit.com -0.35%
comparecards.com -0.51%
capitalone.com -0.68%
nerdwallet.com -0.9%
creditkarma.com -1.88%

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American Express surged with a 4.21% click share increase, while Credit Karma faced a significant drop of 1.88%.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date capitalone.com nerdwallet.com americanexpress.com creditkarma.com discover.com comparecredit.com chase.com forbes.com experian.com thepointsguy.com
2025/03/01 15.04% 12.24% 8.25% 9.51% 5.95% 4.25% 5.13% 3.27% 2.39% 3.37%
2025/03/02 15.31% 12.69% 7% 9.59% 5.57% 4.67% 4.73% 3.22% 2.71% 3.66%
2025/03/03 15.09% 11.69% 6.81% 8.96% 5.55% 5.86% 5.09% 3.17% 2.49% 3.2%
2025/03/04 15.66% 10.92% 6.89% 9.17% 6.16% 5.89% 5.01% 2.72% 2.31% 2.82%
2025/03/05 15.68% 10.97% 6.32% 7.83% 6.41% 6.41% 4.28% 3.04% 3.01% 2.61%
2025/03/06 13.68% 11.96% 4.58% 6.7% 6.77% 7.1% 4.96% 3.17% 3.18% 3.09%
2025/03/07 14.15% 12.83% 6.09% 7.9% 5.24% 6.35% 5.43% 2.4% 3.04% 2.36%
2025/03/08 13.32% 14.55% 5.91% 8.39% 5.32% 5.19% 5.62% 2.17% 3.41% 3.03%
2025/03/09 14.41% 10.83% 7.52% 11.21% 5.43% 6.44% 4.11% 2.7% 2.84% 3.23%
2025/03/10 14.44% 12.11% 5.87% 8.1% 6.04% 7.12% 4.14% 3.53% 3.38% 3.6%
2025/03/11 13.45% 11.4% 7.18% 10.37% 5.66% 6.77% 4.84% 2.88% 2.75% 2.64%
2025/03/12 12.01% 12.86% 6.5% 10.56% 5.16% 6.29% 4.86% 3.28% 3.31% 3.42%
2025/03/13 13.09% 12.05% 7.02% 10.7% 5.69% 6.01% 5.02% 3.14% 2.85% 3.33%
2025/03/14 13% 12.47% 6.42% 9.02% 5.47% 5.45% 4.92% 3.36% 3.61% 3.65%
2025/03/15 13.36% 13.54% 7.38% 10.46% 6.01% 4.95% 4.23% 3.68% 3.74% 3.69%
2025/03/16 12.64% 13.23% 6.76% 10.37% 4.82% 5.7% 5.96% 3.53% 3.29% 3.68%
2025/03/17 13.01% 12.18% 8.06% 9.79% 4.96% 5.82% 8.64% 3.51% 3.1% 3.47%
2025/03/18 13.6% 13.24% 7.46% 8.32% 5.38% 5.72% 8.2% 3.04% 3.24% 3.86%
2025/03/19 14.25% 11.8% 7.5% 10.31% 5.38% 6.02% 8.09% 2.63% 2.88% 3.29%
2025/03/20 13.66% 11.72% 8.47% 9.37% 5.35% 5.65% 8.13% 2.71% 3.24% 3.31%
2025/03/21 13.05% 11.84% 8.32% 9.81% 4.96% 6.11% 6.45% 3.07% 4.05% 2.69%
2025/03/22 14% 13.97% 8.38% 9.84% 5.86% 5.21% 4.03% 2.81% 3.45% 3.31%
2025/03/23 13.42% 11.81% 9.56% 9.68% 5.87% 5.45% 3.89% 2.88% 2.86% 3%
2025/03/24 12.74% 12.06% 7.74% 9.4% 5.84% 6.76% 3.88% 3.65% 3.06% 3.24%
2025/03/25 13.34% 10.66% 7.81% 7.06% 6.42% 6.57% 4.61% 2.85% 3.49% 3.18%
2025/03/26 14.4% 10.78% 7.53% 7.99% 6.68% 6.02% 4.47% 2.95% 4.09% 3.63%
2025/03/27 14.19% 12.31% 7.72% 6.71% 6.12% 5.76% 4.79% 3.2% 3.4% 4.42%
2025/03/28 13.78% 11.17% 9.47% 9.74% 6.51% 4.81% 4.7% 3.14% 3.77% 3.73%
2025/03/29 14.44% 12.75% 8.09% 8.27% 6.83% 4.58% 5.49% 3.31% 4% 3.32%
2025/03/30 13.19% 11.52% 9.34% 8.87% 6.48% 4.53% 5.41% 3.33% 3.31% 3.1%
2025/03/31 13.48% 10.42% 9.07% 7.85% 7.32% 5.56% 5% 3.82% 3.33% 2.95%

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March 2025 saw Capital One’s impression share fluctuate, peaking early, then declining. NerdWallet’s share was volatile, while American Express rose steadily. Credit Karma and Discover showed mixed trends. The month ended with Capital One leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bank of America® Credit Cards - $200 Cash Rewards Bonus Offer https://www.bankofamerica.com › cashrewards

    $200 Online Cash Rewards Bonus Offer & Earn 3% Cash Back In Your Favorite Choice Category.

  2. 2
    5 Best Balance Transfer Cards - 0% Interest until Nearly 2027 https://www.bankrate.com › creditcard › offers

    Move your high-interest debt to 0% Intro APR cards with 0% Interest up for to 21 months. Transfer...

  3. 3
    Credit Karma https://www.creditkarma.com

    Check Free Credit Score — Get Free Credit Reports in 2 Minutes. Get an in-depth view of your credit score. Get a better handle on your money with the easy to use, free to download Credit Karma app.

  4. 4
    Discover® Card Offers - Balance Transfer Card https://www.discover.com

    Enjoy 0% Intro APR for 15 Months on Balance Transfers and No Annual Fees. See Terms.

  5. 5
    Best Balance Transfer Cards | 0% Intro Apr Until Nearly 2027 https://www.nerdwallet.com

    These well-reviewed balance transfer credit cards earn top marks for their intro rates. Pay...

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In the competitive landscape of credit card PPC ads, Bank of America entices with a $200 cash rewards bonus, while Bankrate and NerdWallet highlight 0% interest balance transfers until 2027. Discover offers a 15-month 0% APR, and Credit Karma provides free credit insights.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.