US Finance Credit Cards - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Credit Cards category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Credit Cards brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
creditkarma.com	16.76
americanexpress.com	12.75
discover.com	11.09
capitalone.com	10.53
chase.com	8.79
paypal.com	4.05
carecredit.com	4
experian.com	3.77
nerdwallet.com	3.63
citi.com	2.72
others	21.91

In the competitive landscape, Credit Karma leads with 16.76% click share, followed by American Express at 12.75%. ‘Others’ collectively hold 21.91%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Credit Cards brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	capitalone.com	discover.com	nerdwallet.com	chase.com	experian.com	creditkarma.com	americanexpress.com	forbes.com	financebuzz.com	comparecredit.com
2025/05/01	16.22%	13.38%	11.47%	8.67%	4.34%	3.88%	3.87%	3.48%	3.06%	4.42%
2025/05/02	16.59%	11.88%	11.9%	9.27%	4.13%	4.5%	4.14%	3.42%	2.74%	4.03%
2025/05/03	16.44%	13.13%	12.62%	8.26%	3.79%	6.45%	4.45%	2.06%	2.55%	3.48%
2025/05/04	16.8%	12.51%	12.07%	9.47%	3.57%	5.28%	4.27%	0.61%	2.21%	3.59%
2025/05/05	15.75%	11.55%	10.47%	9.79%	3.29%	5.03%	4.55%	3.42%	3.04%	3.55%
2025/05/06	17.68%	10.87%	10.66%	7.02%	4.39%	4.59%	4.55%	4.52%	2.43%	3.63%
2025/05/07	17.62%	9.92%	11.62%	5.89%	5.3%	6.26%	4.03%	4.5%	1.91%	3.29%
2025/05/08	17.98%	11.07%	11.36%	6.49%	5.21%	3.08%	4.02%	4.7%	2.52%	3.92%
2025/05/09	17.41%	10.93%	11.21%	6.61%	5.43%	5%	4.3%	5.64%	1.62%	3.73%
2025/05/10	16.98%	10.49%	12.75%	6.63%	5.33%	5.25%	4.31%	6.26%	1.24%	3.05%
2025/05/11	16.5%	10.12%	13.06%	6.45%	4.94%	6.26%	4.72%	5.14%	1.29%	2.69%
2025/05/12	16.8%	10.93%	10.91%	7.08%	4.39%	6.02%	4.91%	4.47%	1.7%	4.25%
2025/05/13	17.83%	10.93%	9.88%	7.39%	4.75%	5.32%	4.79%	4.46%	2.16%	3.32%
2025/05/14	16.94%	11.05%	9.71%	6.87%	5.54%	5.7%	4.62%	4.02%	2.87%	3.35%
2025/05/15	17.23%	10.47%	10.21%	6.43%	5.53%	6.04%	5.04%	4.71%	2.71%	3.59%
2025/05/16	16.26%	11.34%	10.95%	6.76%	5.58%	4.35%	5.61%	5.17%	3.13%	3.28%
2025/05/17	16.07%	11.13%	11.27%	6.18%	5.79%	5.37%	5.53%	5.02%	2.8%	2.7%
2025/05/18	15.82%	9.98%	12.58%	5.99%	5.1%	4.3%	5.27%	5.16%	3.09%	3.89%
2025/05/19	16.32%	10.44%	10.08%	6.36%	4.9%	4.82%	4.51%	4.49%	4.39%	4.08%
2025/05/20	16.71%	11.89%	9.89%	6.32%	5.06%	4.9%	5.01%	4.61%	3.91%	2.62%
2025/05/21	16.89%	12.3%	10.81%	6.42%	5.67%	5.11%	4.75%	4.55%	3.84%	2.04%
2025/05/22	16.68%	11.61%	11.21%	6.4%	5.1%	5.66%	4.84%	4.4%	4.03%	2.18%
2025/05/23	17.25%	11.42%	12.2%	5.55%	5.15%	4.64%	5.11%	4.27%	3.73%	2.46%
2025/05/24	16.72%	12.32%	13%	5.83%	4.48%	4.84%	5.42%	4.44%	3.58%	1.53%
2025/05/25	16.14%	11.61%	12.36%	5.8%	4.48%	5.91%	5%	3.54%	4.03%	1.53%
2025/05/26	16.86%	11.78%	10.78%	6.21%	4.05%	6.13%	5.46%	3.72%	3.56%	1.29%
2025/05/27	15.39%	10.78%	10.79%	6.28%	4.33%	5.01%	4.93%	4.57%	3.77%	2.31%
2025/05/28	17.79%	11.87%	8.43%	5.85%	4.7%	5.42%	4.84%	4.7%	3.48%	1.89%
2025/05/29	18.7%	11.44%	9.48%	5.85%	4.87%	5.35%	4.83%	2.85%	3.03%	1.91%
2025/05/30	18.67%	11.32%	9.09%	6.47%	5.41%	5.08%	5.06%	3.33%	2.79%	1.82%
2025/05/31	18.11%	12.32%	9.46%	6.6%	5.73%	5.27%	4.79%	3.36%	2.74%	1.83%

In May 2025, Capital One led with a steady rise, peaking at 18.70% on May 29. Discover and NerdWallet showed fluctuations, while Chase and Experian had modest gains. Forbes and FinanceBuzz saw declines, ending the month lower.

Market Exposure

Competitor Count for US Finance Credit Cards

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	628
2025/05/02	642
2025/05/03	607
2025/05/04	632
2025/05/05	649
2025/05/06	645
2025/05/07	640
2025/05/08	644
2025/05/09	624
2025/05/10	619
2025/05/11	644
2025/05/12	642
2025/05/13	643
2025/05/14	658
2025/05/15	640
2025/05/16	632
2025/05/17	646
2025/05/18	651
2025/05/19	646
2025/05/20	643
2025/05/21	627
2025/05/22	652
2025/05/23	625
2025/05/24	612
2025/05/25	628
2025/05/26	632
2025/05/27	646
2025/05/28	621
2025/05/29	619
2025/05/30	613
2025/05/31	606

May saw fluctuating advertiser numbers, peaking at 658 on May 14. The month concluded with a decline, ending at 606.

Campaign Efficiency

Market Loss & Market Gains for US Finance Credit Cards

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
americanexpress.com	1.15%
discover.com	0.62%
navyfederal.org	0.3%
financebuzz.com	0.3%
equifax.com	0.28%
comparecredit.com	-0.26%
thepointsguy.com	-0.38%
creditkarma.com	-0.4%
citi.com	-0.49%
chase.com	-1.38%

American Express surged with a 1.15% click share increase, while Chase faced a 1.38% decline. Discover gained 0.62%, contrasting Citi’s 0.49% drop.

Campaign Efficiency

US Finance Credit Cards Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	capitalone.com	creditkarma.com	experian.com	discover.com	americanexpress.com	nerdwallet.com	chase.com	forbes.com	bankofamerica.com	comparecredit.com
2025/05/01	18.73%	8.53%	5.91%	8.65%	6.5%	5.71%	6.35%	3.3%	2.21%	3.65%
2025/05/02	18.72%	9.82%	5.26%	8.05%	6.03%	6.62%	6.96%	3.26%	2.31%	3.3%
2025/05/03	18.43%	11.54%	5.67%	8.92%	6.1%	7.04%	6.25%	1.96%	2.12%	2.8%
2025/05/04	18.57%	9.9%	4.82%	8.49%	5.99%	7.17%	7.18%	0.52%	3.05%	2.88%
2025/05/05	16.9%	9.65%	4.85%	8.02%	5.93%	5.94%	7.72%	3.13%	2.55%	2.77%
2025/05/06	19.73%	9%	5.54%	7.51%	6.09%	5.88%	5.3%	4.09%	2.4%	2.82%
2025/05/07	19.45%	10.09%	6.71%	6.71%	5.59%	6.72%	4.13%	4.03%	2.53%	2.6%
2025/05/08	20.31%	5.78%	6.9%	8.03%	5.56%	6.42%	4.96%	4.16%	2.32%	3.21%
2025/05/09	19.32%	8.76%	7.54%	7.5%	6.06%	6.09%	4.65%	5.07%	2.1%	3.01%
2025/05/10	19.4%	9.05%	6.71%	7.11%	6.29%	7.28%	4.79%	5.29%	2.04%	2.32%
2025/05/11	18.39%	10.55%	6.98%	6.86%	6.19%	7.14%	4.61%	4.39%	2.08%	2.1%
2025/05/12	18.46%	9.77%	5.97%	7.27%	6.5%	6.17%	5.2%	3.87%	2.57%	3.67%
2025/05/13	20.2%	8.39%	6%	7.86%	5.98%	5.47%	5.1%	3.65%	2.01%	2.92%
2025/05/14	19.3%	8.63%	7.39%	7.54%	5.97%	5.27%	4.84%	3.38%	2.67%	2.91%
2025/05/15	18.82%	9.15%	7.15%	7.05%	6.25%	5.87%	4.55%	4.06%	2.46%	3.03%
2025/05/16	18.24%	7.56%	7.12%	7.78%	6.9%	6.25%	5.13%	4.56%	2.36%	2.85%
2025/05/17	17.69%	9.5%	6.8%	7.94%	6.7%	6.18%	4.43%	4.44%	2.51%	2.38%
2025/05/18	17.49%	7.82%	6.02%	7.1%	6.66%	7.14%	4.42%	4.46%	2.36%	3.27%
2025/05/19	18.27%	8.54%	6.61%	6.96%	5.43%	5.78%	4.6%	3.79%	2.5%	3.42%
2025/05/20	18.49%	8.56%	7%	7.64%	6.32%	5.57%	4.45%	4.17%	2.32%	2.23%
2025/05/21	18.85%	8.6%	7.15%	8.05%	6.35%	5.96%	4.72%	4.13%	2.19%	1.94%
2025/05/22	18.5%	9.32%	6.99%	7.19%	6.24%	6.28%	4.59%	3.99%	2.26%	2.04%
2025/05/23	19.57%	7.46%	7.06%	7.75%	6.92%	7.03%	4.08%	3.98%	2.07%	2.23%
2025/05/24	18.71%	8.95%	6.56%	7.7%	7.14%	7.5%	4.47%	3.97%	2.1%	1.47%
2025/05/25	17.84%	10.99%	6.63%	7.56%	6.81%	6.81%	4.29%	3.16%	2.18%	1.4%
2025/05/26	18.06%	10.41%	5.9%	7.54%	7.12%	6.32%	4.25%	3.3%	2.66%	1.24%
2025/05/27	17%	8%	5.91%	6.94%	6.71%	6.01%	4.86%	4.05%	2.97%	2.12%
2025/05/28	19.63%	8.75%	6.39%	7.44%	6.31%	4.8%	4.37%	4.35%	1.83%	1.65%
2025/05/29	20.97%	7.7%	6.54%	7.03%	6.59%	5.22%	4.43%	2.46%	2.05%	1.79%
2025/05/30	20.63%	7.81%	7.47%	7.12%	6.8%	4.97%	4.73%	3%	1.92%	1.55%
2025/05/31	19.73%	8.48%	7.91%	7.48%	6.28%	5.79%	4.93%	2.95%	1.92%	1.45%

In May 2025, Capital One led with fluctuating impressions, peaking at 20.97%. Credit Karma saw a mid-month dip, while Experian steadily rose. Discover and American Express maintained moderate shares. Chase and Forbes experienced declines, ending the month lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Bank of America® Credit Cards - $200 Cash Rewards Bonus Offer https://www.bankofamerica.com
$200 Online Cash Rewards Bonus Offer & Earn 3% Cash Back In Your Favorite Choice Category.
2
See if You're Pre-Approved - No Impact to Your Credit Score https://www.capitalone.com › creditcards › preapproval
No Credit Score Required To Be Approved—Credit Scores May Be Used if Available. Start Now.
3
Credit Karma https://www.creditkarma.com
Check Free Credit Score — Get Free Credit Reports in 2 Minutes. Get an in-depth view of your credit score. Get a better handle on your money with the easy to use, free to download Credit Karma app.
4
Discover it® Credit Card https://www.discover.com
Easy Credit Card Application — Automatically Match All the Cash Back You Earned at the End of Your First Year. See Terms.
5
PayPal: Pay, Send, & Save https://www.paypal.com
Receive Money or Pay Online. With 400M+ Active Consumer Accounts It's Easy to Get Paid Back From Friends. Terms Apply.

In the competitive world of credit cards, Bank of America entices with a $200 cash rewards bonus, while Capital One offers pre-approval without impacting credit scores. Credit Karma provides free credit insights, Discover promises cash back matching, and PayPal simplifies online transactions with its vast user base.

Frequently Asked Questions

Why is the US Finance Credit Cards May 2025 Report useful and how should I use it?

Why is the US Finance Credit Cards May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Finance Credit Cards May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Finance Credit Cards May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Finance Credit Cards May 2025 Report?

The US Finance Credit Cards May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Finance Credit Cards May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Finance Credit Cards May 2025 Report for?

The US Finance Credit Cards May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Share of Clicks for top 10 US Finance Credit Cards brands

Share of Spend for the top 10 US Finance Credit Cards brands

Competitor Count for US Finance Credit Cards

Market Loss & Market Gains for US Finance Credit Cards

US Finance Credit Cards Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Credit Cards

Frequently Asked Questions

Why is the US Finance Credit Cards May 2025 Report useful and how should I use it?

Why is the US Finance Credit Cards May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Finance Credit Cards May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Finance Credit Cards May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

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