Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Insurance category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
progressive.com | 11.42 |
geico.com | 10.52 |
insurify.com | 6.91 |
libertymutual.com | 4.72 |
allstate.com | 4.67 |
nerdwallet.com | 4.58 |
thezebra.com | 4.47 |
insure.com | 3.92 |
usautoinsurancenow.com | 3.49 |
usaa.com | 2.47 |
others | 42.83 |
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Progressive.com leads with 11.42% click share, followed by Geico.com at 10.52%. Insurify.com captures 6.91%, while others dominate with 42.83%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | progressive.com | geico.com | insurify.com | nerdwallet.com | thezebra.com | insure.com | usautoinsurancenow.com | libertymutual.com | allstate.com | insurance.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 14.33% | 5.86% | 3.73% | 6.65% | 5.58% | 4.45% | 4.37% | 3.8% | 4.54% | 2.86% |
2025/06/02 | 13.24% | 9.95% | 3.98% | 6.05% | 3.99% | 3.68% | 4.34% | 3.84% | 3.98% | 2.57% |
2025/06/03 | 12.17% | 13.71% | 6.47% | 6.1% | 4.21% | 2.48% | 4.26% | 4.15% | 3.17% | 2.32% |
2025/06/04 | 11.19% | 11.41% | 4.19% | 5.56% | 6.2% | 5.35% | 6.19% | 4.06% | 2.87% | 2.76% |
2025/06/05 | 11.58% | 12.72% | 4.39% | 6.2% | 5.81% | 5.44% | 3.93% | 3.83% | 3.6% | 2.58% |
2025/06/06 | 9.96% | 13.18% | 5.16% | 5.8% | 5.83% | 4.7% | 4.92% | 3.76% | 2.85% | 2.55% |
2025/06/07 | 11.91% | 12.58% | 5.23% | 5.49% | 5.74% | 3.63% | 4.23% | 4.13% | 2.83% | 2.73% |
2025/06/08 | 8.19% | 14.33% | 6.95% | 5.66% | 6.16% | 3.61% | 5.04% | 4.34% | 2.73% | 2.4% |
2025/06/09 | 7.59% | 13.86% | 6.48% | 5.62% | 4.73% | 5.05% | 6.72% | 3.92% | 3.39% | 1.67% |
2025/06/10 | 7.29% | 13.33% | 7.51% | 7.03% | 6.11% | 4.76% | 5.3% | 4.5% | 3.1% | 1.97% |
2025/06/11 | 10.43% | 13.08% | 8.44% | 6.08% | 6.08% | 3.5% | 2.54% | 4.03% | 4.22% | 2.5% |
2025/06/12 | 12.02% | 15.57% | 8.13% | 5.91% | 5.75% | 2.83% | 2.44% | 3.33% | 5.81% | 2.16% |
2025/06/13 | 11.85% | 16.39% | 8.33% | 4.67% | 5.75% | 3.07% | 3.06% | 3.47% | 5.05% | 2.5% |
2025/06/14 | 10.04% | 14.42% | 8.83% | 5.15% | 6.28% | 3.14% | 3.82% | 3.82% | 5.1% | 2.29% |
2025/06/15 | 5.07% | 16.06% | 9.62% | 6.33% | 7.88% | 2.39% | 2.91% | 4.57% | 6.66% | 2.79% |
2025/06/16 | 9.75% | 14.98% | 9.03% | 5.63% | 6.3% | 2.13% | 2.33% | 3.97% | 5.12% | 2.91% |
2025/06/17 | 13.02% | 11.58% | 8.28% | 6.18% | 5.67% | 1.93% | 3% | 4.2% | 4.71% | 2.24% |
2025/06/18 | 14.16% | 11.1% | 6.08% | 5.67% | 6.25% | 2.24% | 3.07% | 3.63% | 5.53% | 2.24% |
2025/06/19 | 13.28% | 6.63% | 2.62% | 4.75% | 7.66% | 3.59% | 4.57% | 4.14% | 5.27% | 2.3% |
2025/06/20 | 14.08% | 4.39% | 8.04% | 4.52% | 6.81% | 3.21% | 2.06% | 4.66% | 4.94% | 3.68% |
2025/06/21 | 13.63% | 4.75% | 8.33% | 5.73% | 5.92% | 2.62% | 1.63% | 4.01% | 4.96% | 4.76% |
2025/06/22 | 14.93% | 4.94% | 7.69% | 6.45% | 6.05% | 2.54% | 1.58% | 4.35% | 5.59% | 4.64% |
2025/06/23 | 13.6% | 3.94% | 8.7% | 6.41% | 5.09% | 3.02% | 2.72% | 4.03% | 5.02% | 3.06% |
2025/06/24 | 12.33% | 4.8% | 8.97% | 5.72% | 5.3% | 4.28% | 2.8% | 4.68% | 3.49% | 2.3% |
2025/06/25 | 14.07% | 4.64% | 7.61% | 5.79% | 5.35% | 4.08% | 3.23% | 4.45% | 5.49% | 4.3% |
2025/06/26 | 13.59% | 5.66% | 7.99% | 6.21% | 4.03% | 3.85% | 3.72% | 4.18% | 5.9% | 1.48% |
2025/06/27 | 11.17% | 8.51% | 8.43% | 6.62% | 4.01% | 3.9% | 3.36% | 4.01% | 4.48% | 2.61% |
2025/06/28 | 9.65% | 9.15% | 9.35% | 5.89% | 4.2% | 4.74% | 2.76% | 2.89% | 5.38% | 2.6% |
2025/06/29 | 10.68% | 10.63% | 8.89% | 6.07% | 5.09% | 4.43% | 1.88% | 4.34% | 3.84% | 1.66% |
2025/06/30 | 11.53% | 9.82% | 7.87% | 6.47% | 6.11% | 4.69% | 4.11% | 3.42% | 3.32% | 2.79% |
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In June 2025, Progressive’s spend share fluctuated, peaking mid-month. Geico’s share surged early, then declined. Insurify saw steady growth, while Nerdwallet remained stable. The Zebra and Insure.com experienced minor variations. Liberty Mutual and Allstate showed consistent patterns, with Insurance.com ending on a low note.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/06/01 | 2156 |
2025/06/02 | 2303 |
2025/06/03 | 1991 |
2025/06/04 | 2463 |
2025/06/05 | 2452 |
2025/06/06 | 2501 |
2025/06/07 | 2296 |
2025/06/08 | 2307 |
2025/06/09 | 2372 |
2025/06/10 | 2471 |
2025/06/11 | 2540 |
2025/06/12 | 2403 |
2025/06/13 | 2480 |
2025/06/14 | 2319 |
2025/06/15 | 2318 |
2025/06/16 | 2474 |
2025/06/17 | 2549 |
2025/06/18 | 2409 |
2025/06/19 | 2305 |
2025/06/20 | 2356 |
2025/06/21 | 2171 |
2025/06/22 | 2199 |
2025/06/23 | 2344 |
2025/06/24 | 2383 |
2025/06/25 | 2259 |
2025/06/26 | 2164 |
2025/06/27 | 2168 |
2025/06/28 | 1965 |
2025/06/29 | 1956 |
2025/06/30 | 2095 |
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June saw fluctuating advertiser numbers, peaking at 2,549 on June 17. The month concluded with a decrease to 2,095.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Progressive.com surged with a 2.72% click share increase, while Geico.com faced a significant 6.38% decline. TheGeneral.com and USACarInsurance.com also saw positive growth, contrasting with declines for other competitors.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | progressive.com | insurify.com | geico.com | insure.com | nerdwallet.com | thezebra.com | usautoinsurancenow.com | insurance.com | libertymutual.com | compare-cheap-insurance-quotes.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 10.83% | 4% | 4.6% | 5.81% | 6.52% | 4.61% | 5.38% | 3.01% | 2.7% | 3.51% |
2025/06/02 | 10.59% | 4.46% | 7.38% | 4.97% | 6.13% | 3.39% | 5.42% | 2.62% | 2.81% | 3.75% |
2025/06/03 | 9.8% | 7.34% | 10.47% | 3.45% | 5.91% | 3.5% | 5.85% | 2.48% | 3.34% | 2.31% |
2025/06/04 | 8.87% | 4.44% | 8.39% | 6.37% | 5.01% | 5.1% | 6.92% | 2.7% | 2.92% | 3.38% |
2025/06/05 | 9.32% | 4.78% | 9.67% | 6.47% | 5.76% | 4.74% | 4.39% | 2.72% | 2.82% | 3.64% |
2025/06/06 | 7.66% | 5.64% | 10.09% | 5.34% | 5.04% | 4.5% | 5.67% | 2.4% | 2.69% | 3.47% |
2025/06/07 | 9.63% | 5.28% | 9.43% | 4.66% | 4.9% | 4.36% | 4.89% | 2.64% | 2.98% | 3.11% |
2025/06/08 | 6.19% | 7.44% | 10.49% | 5.04% | 5.25% | 4.76% | 6.42% | 2.74% | 3.13% | 2.71% |
2025/06/09 | 5.98% | 6.97% | 10.31% | 6.18% | 5.14% | 3.19% | 7.44% | 1.7% | 2.98% | 2.43% |
2025/06/10 | 5.38% | 7.92% | 9.97% | 5.68% | 6.14% | 4.7% | 5.97% | 1.81% | 3.15% | 2.31% |
2025/06/11 | 7.91% | 8.94% | 9.76% | 4.21% | 5.34% | 4.72% | 3.15% | 2.44% | 2.83% | 2.57% |
2025/06/12 | 9.07% | 8.91% | 11.8% | 3.59% | 5.67% | 4.98% | 3.56% | 2.51% | 2.4% | 2.09% |
2025/06/13 | 9.13% | 9.37% | 12.22% | 4.19% | 4.13% | 4.83% | 4.03% | 2.59% | 2.36% | 2.15% |
2025/06/14 | 7.27% | 9.45% | 10.76% | 3.88% | 4.81% | 5.13% | 4.71% | 2.56% | 2.87% | 2.11% |
2025/06/15 | 3.53% | 10.29% | 12.15% | 3.05% | 5.66% | 6.87% | 3.6% | 3.08% | 3.26% | 2.21% |
2025/06/16 | 7.14% | 9.78% | 11.3% | 3.03% | 5.21% | 4.98% | 3.01% | 3.09% | 2.96% | 2.35% |
2025/06/17 | 10.14% | 8.25% | 8.91% | 2.62% | 5.38% | 4.35% | 3.57% | 2.14% | 3.02% | 2.44% |
2025/06/18 | 10.75% | 6.94% | 8.66% | 3.08% | 5.18% | 5.37% | 4.17% | 2.34% | 2.75% | 2.11% |
2025/06/19 | 10.73% | 2.85% | 4.64% | 4.56% | 3.83% | 5.98% | 5.79% | 2.54% | 3.13% | 3.02% |
2025/06/20 | 11.46% | 8.88% | 3.07% | 3.83% | 3.89% | 5.41% | 2.44% | 4.01% | 3.53% | 1.79% |
2025/06/21 | 10.67% | 9.02% | 3.29% | 3.39% | 5.36% | 4.91% | 2% | 5.07% | 2.92% | 1.61% |
2025/06/22 | 11.61% | 8.31% | 3.21% | 3.45% | 6.16% | 5.18% | 2.06% | 5.59% | 3.17% | 1.44% |
2025/06/23 | 10.5% | 9.2% | 2.59% | 3.63% | 5.83% | 4.63% | 3.08% | 3.24% | 2.83% | 1.76% |
2025/06/24 | 9.61% | 9.43% | 3.2% | 5.04% | 5.09% | 4.37% | 3.51% | 2.27% | 3.36% | 1.91% |
2025/06/25 | 11.23% | 8.08% | 3.39% | 5.15% | 4.84% | 4.58% | 3.82% | 4.64% | 3.27% | 1.73% |
2025/06/26 | 10.63% | 8.91% | 3.68% | 4.95% | 5.28% | 3.33% | 4.88% | 1.7% | 3.26% | 2.36% |
2025/06/27 | 8.87% | 8.8% | 5.91% | 4.66% | 5.8% | 3.21% | 4.19% | 2.69% | 3.07% | 2.29% |
2025/06/28 | 7.33% | 9.68% | 6.63% | 5.96% | 5.43% | 3.52% | 3.78% | 2.93% | 2.31% | 2.43% |
2025/06/29 | 8.14% | 9.56% | 7.81% | 5.87% | 5.6% | 4.8% | 2.56% | 1.62% | 3.05% | 1.8% |
2025/06/30 | 8.66% | 7.79% | 7.13% | 5.54% | 5.36% | 5.15% | 4.79% | 2.77% | 2.52% | 1.76% |
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In June 2025, Progressive’s impression share fluctuated, peaking mid-month. Insurify and Geico showed strong mid-month performances, while Insure and Nerdwallet remained steady. The month ended with Progressive leading, followed by Geico.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
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In the competitive world of car insurance, top advertisers like insurance.com and insure.com emphasize convenience and speed, offering multiple quotes and immediate policy purchases. Nerdwallet.com and thezebra.com focus on side-by-side comparisons, highlighting transparency and choice. Progressive.com stands out with customer satisfaction, boasting high recommendation rates.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Finance Insurance August 2025 Report
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