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US Finance Insurance - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Insurance category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Insurance brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
progressive.com 13.08
geico.com 8.69
insurify.com 5.38
nerdwallet.com 5.23
insurance.com 4.78
thezebra.com 4.76
allstate.com 4.75
usautoinsurancenow.com 3.85
libertymutual.com 3.3
insure.com 2.57
others 43.61

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Progressive.com leads with 13.08% click share, followed by Geico.com at 8.69%. Others dominate with 43.61%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Insurance brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date progressive.com geico.com thezebra.com nerdwallet.com insurify.com insurance.com allstate.com usautoinsurancenow.com libertymutual.com usaa.com
2025/04/01 14.25% 4.36% 5.83% 5.81% 4.95% 3.95% 2.52% 3.88% 3.12% 1.88%
2025/04/02 16.74% 3.23% 5.71% 6.54% 5.51% 3.4% 2.39% 4.08% 2.98% 3.01%
2025/04/03 14.97% 3.58% 5.08% 5.41% 4.97% 3.14% 3.25% 5.38% 4.05% 2.31%
2025/04/04 14.31% 6.35% 4.35% 5.31% 4.61% 5.66% 2.59% 5.46% 3.3% 2.65%
2025/04/05 15.16% 7.7% 6.59% 5.67% 5.09% 7.4% 2.34% 5.09% 1.9% 2%
2025/04/06 13.12% 9.75% 5.74% 5.42% 4.5% 5.4% 3.01% 4.26% 2.02% 2.35%
2025/04/07 12.27% 8.03% 5.78% 6.38% 4.9% 3.91% 3.31% 5.95% 2.74% 2.31%
2025/04/08 13.6% 8.01% 6.88% 5.77% 3.51% 4.17% 1.97% 6.29% 3.19% 2%
2025/04/09 13.12% 6.86% 6.08% 5.24% 5.19% 4.14% 2.36% 5.2% 3.44% 2.91%
2025/04/10 13.58% 7.04% 5.68% 6.37% 4.99% 4.65% 3.01% 5.13% 3.8% 2.17%
2025/04/11 11.74% 8.02% 5.31% 5.14% 5.26% 4.13% 3.59% 4.77% 3.45% 1.53%
2025/04/12 12.85% 9.26% 6.92% 6.66% 5.17% 5.11% 3.17% 4.07% 3.13% 1.58%
2025/04/13 8.17% 9.33% 7.04% 6.34% 6.95% 5.79% 4.92% 4.7% 2.85% 1.87%
2025/04/14 12.25% 6.03% 6.47% 6.23% 5.63% 4.78% 4.62% 3.15% 3.56% 2.38%
2025/04/15 12.98% 6.63% 6.98% 6.75% 5.81% 5.23% 3.62% 5.24% 3.04% 2.33%
2025/04/16 13.23% 6.49% 7.1% 6.22% 5.53% 4.52% 4.16% 3.94% 3.25% 2.56%
2025/04/17 13.85% 4.7% 2.05% 2.57% 3.37% 2.19% 5.33% 2.43% 3.43% 3.35%
2025/04/18 7.63% 6.66% 5.01% 5.16% 4.39% 6.04% 4.44% 5.65% 3.91% 2.83%
2025/04/19 9.01% 8.75% 5.72% 5.55% 5.15% 6.49% 5.15% 4.85% 1.89% 3.19%
2025/04/20 8.97% 8.7% 5.11% 6.55% 5.21% 7.12% 4.7% 4.12% 1.37% 2.96%
2025/04/21 11.57% 7.05% 5.47% 6.49% 4.1% 5.97% 4.51% 5.95% 2.7% 3.27%
2025/04/22 12.65% 7.11% 5.19% 5.12% 4.24% 4.74% 4.18% 4.54% 1.98% 4.57%
2025/04/23 14.31% 7.36% 4.61% 5.43% 5.24% 6.01% 5.43% 2.71% 2.91% 4.17%
2025/04/24 17.45% 7.81% 4.62% 5.6% 4.99% 6.59% 3.96% 3.11% 2.86% 3.68%
2025/04/25 18.72% 6.73% 4.48% 4.84% 6.08% 6.67% 4.48% 2.5% 2.53% 3.5%
2025/04/26 15.69% 7.95% 5.85% 5.87% 5.47% 4.97% 4.54% 2.23% 2.73% 3.79%
2025/04/27 14.17% 10.28% 5.9% 6.57% 6.09% 3.49% 3.17% 2.18% 3.11% 2.7%
2025/04/28 13.56% 8.33% 7.06% 5.98% 5.56% 2.63% 5.09% 1.92% 3.02% 2.51%
2025/04/29 16.05% 8.41% 8.17% 6.56% 5.03% 4.46% 4.93% 2.83% 1.93% 2.28%
2025/04/30 16.17% 9.89% 6.88% 6.32% 5.8% 4.01% 3.98% 3.21% 2.65% 1.95%

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April saw Progressive’s spend share fluctuate, peaking at 18.72% on the 25th. Geico’s share rose steadily, ending at 9.89%. The Zebra and NerdWallet maintained moderate shares, while Insurify and Insurance.com showed varied trends. Allstate, USAutoInsuranceNow, Liberty Mutual, and USAA had lower, more stable shares.

Market Exposure

Competitor Count for US Finance Insurance

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 2389
2025/04/02 2310
2025/04/03 2469
2025/04/04 2602
2025/04/05 2474
2025/04/06 2574
2025/04/07 2584
2025/04/08 2695
2025/04/09 2352
2025/04/10 2621
2025/04/11 2405
2025/04/12 2250
2025/04/13 2375
2025/04/14 2473
2025/04/15 2455
2025/04/16 2453
2025/04/17 2520
2025/04/18 2838
2025/04/19 2589
2025/04/20 2384
2025/04/21 2543
2025/04/22 2666
2025/04/23 2585
2025/04/24 2456
2025/04/25 2278
2025/04/26 2203
2025/04/27 2127
2025/04/28 2196
2025/04/29 2189
2025/04/30 2045

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April saw fluctuating advertiser numbers, peaking at 2,838 on April 18. The month concluded with a decline, ending at 2,045.

Campaign Efficiency

Market Loss & Market Gains for US Finance Insurance

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
allstate.com 1.34%
geico.com 1.09%
usaa.com 0.88%
progressive.com 0.5%
lemonade.com 0.4%
carinsurecompare.com -0.37%
thezebra.com -0.53%
usacarinsurance.com -0.63%
libertymutual.com -0.7%
usautoinsurancenow.com -1.45%

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Allstate.com leads with a 1.34% click share rise, while usautoinsurancenow.com drops by 1.45%. Geico.com and usaa.com also gain, contrasting Liberty Mutual’s decline.

Campaign Efficiency

US Finance Insurance Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date progressive.com geico.com insurify.com nerdwallet.com thezebra.com usautoinsurancenow.com insurance.com insure.com allstate.com usaa.com
2025/04/01 11.17% 2.78% 5.54% 5.91% 4.81% 4.83% 3.73% 3.53% 1.43% 1.16%
2025/04/02 12.61% 1.9% 6.55% 6.88% 5.29% 4.79% 3.92% 3.12% 1.27% 2.16%
2025/04/03 11.57% 2.38% 5.19% 5.37% 4.25% 6.58% 3.06% 3.31% 2.07% 1.82%
2025/04/04 11.82% 4.14% 5.18% 5.24% 3.9% 6.14% 5.73% 3.45% 1.55% 2.11%
2025/04/05 11.65% 4.65% 5.83% 5.6% 5.77% 6.16% 7.36% 3.83% 1.24% 1.48%
2025/04/06 10.23% 6.34% 5.28% 5.58% 5.08% 5.24% 5.65% 3.27% 1.95% 1.79%
2025/04/07 9.88% 5.36% 6.55% 6.5% 4.88% 7.29% 4.16% 3.24% 1.59% 1.69%
2025/04/08 10.94% 5.41% 4.08% 6.25% 5.98% 7.16% 4.49% 3.27% 1.06% 1.53%
2025/04/09 10.86% 4.67% 6.31% 5.24% 5.57% 6.43% 4.31% 2.48% 1.13% 2.42%
2025/04/10 11.12% 4.92% 5.7% 6.51% 5.35% 5.91% 5.02% 3.1% 1.59% 1.64%
2025/04/11 9.45% 4.88% 6.68% 6.2% 5.29% 5.96% 4.25% 2.32% 2.1% 1.06%
2025/04/12 10.11% 6.21% 6.21% 6.98% 6.63% 5.07% 5.45% 1.66% 1.82% 1.04%
2025/04/13 6.38% 6.19% 8.14% 6.84% 6.52% 5.41% 6.52% 2.85% 2.72% 1.19%
2025/04/14 9.79% 4.06% 6.43% 6.01% 5.81% 4.37% 4.89% 2.65% 2.89% 1.77%
2025/04/15 9.99% 4.49% 6.7% 7% 6.55% 6.25% 5.29% 1.67% 2.19% 1.5%
2025/04/16 10.51% 4.31% 6.41% 7.03% 6.48% 4.95% 4.63% 1.86% 2.29% 2.3%
2025/04/17 10.61% 3.42% 3.81% 2.72% 1.77% 1.95% 2.33% 0.61% 3.03% 3.42%
2025/04/18 5.84% 4.61% 4.94% 5.03% 4.2% 5.65% 5.65% 2.1% 2.86% 2.1%
2025/04/19 7.26% 6.14% 5.63% 5.39% 4.96% 4.95% 6.22% 4.24% 3.31% 2.64%
2025/04/20 7.24% 6.09% 6.04% 7.08% 4.41% 4.75% 7.42% 4.28% 2.65% 2.6%
2025/04/21 9.57% 5.01% 4.84% 6.71% 5.25% 6.36% 6.24% 3.41% 2.46% 2.58%
2025/04/22 10.03% 4.75% 5.19% 5.3% 4.77% 5.38% 4.55% 4.23% 2.51% 3.82%
2025/04/23 11.68% 5.3% 6.44% 5.45% 3.85% 3.29% 5.98% 3.08% 3.36% 3.51%
2025/04/24 14.27% 5.67% 6.39% 5.86% 4.04% 4.06% 6.89% 2.52% 2.34% 3.09%
2025/04/25 15.14% 4.75% 7.43% 4.74% 4.21% 3.48% 7.06% 2.19% 2.42% 2.74%
2025/04/26 12.98% 5.58% 6.73% 5.93% 5.31% 2.85% 5.6% 3.55% 2.75% 3.01%
2025/04/27 11.44% 7.63% 7.45% 7% 5.14% 2.79% 3.64% 3.23% 1.9% 2.12%
2025/04/28 11.18% 5.72% 7.06% 6.57% 6.54% 2.83% 2.73% 2.73% 3.01% 1.87%
2025/04/29 12.75% 6% 6.12% 7.09% 7.38% 3.73% 4.65% 3% 3.04% 1.52%
2025/04/30 12.82% 7.23% 6.87% 6.63% 6.18% 4.01% 4% 2.65% 2.18% 1.45%

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April saw Progressive’s impression share fluctuate, peaking at 15.14% on the 25th. Geico’s share rose steadily, ending at 7.23%. Insurify and Nerdwallet maintained consistent shares, while The Zebra and US Auto Insurance Now experienced declines. Insurance.com and Insure.com showed varied trends, with Allstate and USAA remaining stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    $19 Cheap Car Insurance https://car.insurance.com

    Low Rates Today from $19/Month — Find Average 2025 Insurance Rates by Car Make and Model. Get Multiple Quotes Online Fast!

  2. 2
    $29 Car Insurance Coverage https://autoinsurance.insure.com › insurance › quotes

    Super Cheap Rates From $29 — Get Auto Coverage Near Your Area. See Which Carrier We Recommend for New & Used Cars.

  3. 3
    Compare Auto Insurance Rates https://www.progressive.com

    Affordable Auto Insurance — 4 out of 5 New Customers Recommend Progressive®. Switch & Start Saving Today.

  4. 4
    Compare Rates Side-by-Side https://www.thezebra.com › compare › quotes

    Choose From 100+ Carriers — The Zebra® Calculator Makes Car Insurance Shopping Simple & Inexpensive! Compare Rates Now

  5. 5
    USAA® Auto Insurance Quotes https://www.usaa.com › insurance › auto

    USAA® Car Insurance Quotes — What You're Made of, We're Made For. Find Out How USAA® Auto Insurance is Made For You.

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In the competitive world of car insurance, advertisers like insurance.com and insure.com captivate with enticing low rates starting at $19 and $29, respectively. Progressive.com emphasizes customer satisfaction, while thezebra.com offers a vast comparison of over 100 carriers. USAA.com personalizes its message, highlighting a unique connection with its audience.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.