US Finance Insurance - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Insurance category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Insurance brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
progressive.com	13.08
geico.com	8.69
insurify.com	5.38
nerdwallet.com	5.23
insurance.com	4.78
thezebra.com	4.76
allstate.com	4.75
usautoinsurancenow.com	3.85
libertymutual.com	3.3
insure.com	2.57
others	43.61

Progressive.com leads with 13.08% click share, followed by Geico.com at 8.69%. Others dominate with 43.61%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Insurance brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	progressive.com	geico.com	thezebra.com	nerdwallet.com	insurify.com	insurance.com	allstate.com	usautoinsurancenow.com	libertymutual.com	usaa.com
2025/04/01	14.25%	4.36%	5.83%	5.81%	4.95%	3.95%	2.52%	3.88%	3.12%	1.88%
2025/04/02	16.74%	3.23%	5.71%	6.54%	5.51%	3.4%	2.39%	4.08%	2.98%	3.01%
2025/04/03	14.97%	3.58%	5.08%	5.41%	4.97%	3.14%	3.25%	5.38%	4.05%	2.31%
2025/04/04	14.31%	6.35%	4.35%	5.31%	4.61%	5.66%	2.59%	5.46%	3.3%	2.65%
2025/04/05	15.16%	7.7%	6.59%	5.67%	5.09%	7.4%	2.34%	5.09%	1.9%	2%
2025/04/06	13.12%	9.75%	5.74%	5.42%	4.5%	5.4%	3.01%	4.26%	2.02%	2.35%
2025/04/07	12.27%	8.03%	5.78%	6.38%	4.9%	3.91%	3.31%	5.95%	2.74%	2.31%
2025/04/08	13.6%	8.01%	6.88%	5.77%	3.51%	4.17%	1.97%	6.29%	3.19%	2%
2025/04/09	13.12%	6.86%	6.08%	5.24%	5.19%	4.14%	2.36%	5.2%	3.44%	2.91%
2025/04/10	13.58%	7.04%	5.68%	6.37%	4.99%	4.65%	3.01%	5.13%	3.8%	2.17%
2025/04/11	11.74%	8.02%	5.31%	5.14%	5.26%	4.13%	3.59%	4.77%	3.45%	1.53%
2025/04/12	12.85%	9.26%	6.92%	6.66%	5.17%	5.11%	3.17%	4.07%	3.13%	1.58%
2025/04/13	8.17%	9.33%	7.04%	6.34%	6.95%	5.79%	4.92%	4.7%	2.85%	1.87%
2025/04/14	12.25%	6.03%	6.47%	6.23%	5.63%	4.78%	4.62%	3.15%	3.56%	2.38%
2025/04/15	12.98%	6.63%	6.98%	6.75%	5.81%	5.23%	3.62%	5.24%	3.04%	2.33%
2025/04/16	13.23%	6.49%	7.1%	6.22%	5.53%	4.52%	4.16%	3.94%	3.25%	2.56%
2025/04/17	13.85%	4.7%	2.05%	2.57%	3.37%	2.19%	5.33%	2.43%	3.43%	3.35%
2025/04/18	7.63%	6.66%	5.01%	5.16%	4.39%	6.04%	4.44%	5.65%	3.91%	2.83%
2025/04/19	9.01%	8.75%	5.72%	5.55%	5.15%	6.49%	5.15%	4.85%	1.89%	3.19%
2025/04/20	8.97%	8.7%	5.11%	6.55%	5.21%	7.12%	4.7%	4.12%	1.37%	2.96%
2025/04/21	11.57%	7.05%	5.47%	6.49%	4.1%	5.97%	4.51%	5.95%	2.7%	3.27%
2025/04/22	12.65%	7.11%	5.19%	5.12%	4.24%	4.74%	4.18%	4.54%	1.98%	4.57%
2025/04/23	14.31%	7.36%	4.61%	5.43%	5.24%	6.01%	5.43%	2.71%	2.91%	4.17%
2025/04/24	17.45%	7.81%	4.62%	5.6%	4.99%	6.59%	3.96%	3.11%	2.86%	3.68%
2025/04/25	18.72%	6.73%	4.48%	4.84%	6.08%	6.67%	4.48%	2.5%	2.53%	3.5%
2025/04/26	15.69%	7.95%	5.85%	5.87%	5.47%	4.97%	4.54%	2.23%	2.73%	3.79%
2025/04/27	14.17%	10.28%	5.9%	6.57%	6.09%	3.49%	3.17%	2.18%	3.11%	2.7%
2025/04/28	13.56%	8.33%	7.06%	5.98%	5.56%	2.63%	5.09%	1.92%	3.02%	2.51%
2025/04/29	16.05%	8.41%	8.17%	6.56%	5.03%	4.46%	4.93%	2.83%	1.93%	2.28%
2025/04/30	16.17%	9.89%	6.88%	6.32%	5.8%	4.01%	3.98%	3.21%	2.65%	1.95%

April saw Progressive’s spend share fluctuate, peaking at 18.72% on the 25th. Geico’s share rose steadily, ending at 9.89%. The Zebra and NerdWallet maintained moderate shares, while Insurify and Insurance.com showed varied trends. Allstate, USAutoInsuranceNow, Liberty Mutual, and USAA had lower, more stable shares.

Market Exposure

Competitor Count for US Finance Insurance

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	2389
2025/04/02	2310
2025/04/03	2469
2025/04/04	2602
2025/04/05	2474
2025/04/06	2574
2025/04/07	2584
2025/04/08	2695
2025/04/09	2352
2025/04/10	2621
2025/04/11	2405
2025/04/12	2250
2025/04/13	2375
2025/04/14	2473
2025/04/15	2455
2025/04/16	2453
2025/04/17	2520
2025/04/18	2838
2025/04/19	2589
2025/04/20	2384
2025/04/21	2543
2025/04/22	2666
2025/04/23	2585
2025/04/24	2456
2025/04/25	2278
2025/04/26	2203
2025/04/27	2127
2025/04/28	2196
2025/04/29	2189
2025/04/30	2045

April saw fluctuating advertiser numbers, peaking at 2,838 on April 18. The month concluded with a decline, ending at 2,045.

Campaign Efficiency

Market Loss & Market Gains for US Finance Insurance

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
allstate.com	1.34%
geico.com	1.09%
usaa.com	0.88%
progressive.com	0.5%
lemonade.com	0.4%
carinsurecompare.com	-0.37%
thezebra.com	-0.53%
usacarinsurance.com	-0.63%
libertymutual.com	-0.7%
usautoinsurancenow.com	-1.45%

Allstate.com leads with a 1.34% click share rise, while usautoinsurancenow.com drops by 1.45%. Geico.com and usaa.com also gain, contrasting Liberty Mutual’s decline.

Campaign Efficiency

US Finance Insurance Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	progressive.com	geico.com	insurify.com	nerdwallet.com	thezebra.com	usautoinsurancenow.com	insurance.com	insure.com	allstate.com	usaa.com
2025/04/01	11.17%	2.78%	5.54%	5.91%	4.81%	4.83%	3.73%	3.53%	1.43%	1.16%
2025/04/02	12.61%	1.9%	6.55%	6.88%	5.29%	4.79%	3.92%	3.12%	1.27%	2.16%
2025/04/03	11.57%	2.38%	5.19%	5.37%	4.25%	6.58%	3.06%	3.31%	2.07%	1.82%
2025/04/04	11.82%	4.14%	5.18%	5.24%	3.9%	6.14%	5.73%	3.45%	1.55%	2.11%
2025/04/05	11.65%	4.65%	5.83%	5.6%	5.77%	6.16%	7.36%	3.83%	1.24%	1.48%
2025/04/06	10.23%	6.34%	5.28%	5.58%	5.08%	5.24%	5.65%	3.27%	1.95%	1.79%
2025/04/07	9.88%	5.36%	6.55%	6.5%	4.88%	7.29%	4.16%	3.24%	1.59%	1.69%
2025/04/08	10.94%	5.41%	4.08%	6.25%	5.98%	7.16%	4.49%	3.27%	1.06%	1.53%
2025/04/09	10.86%	4.67%	6.31%	5.24%	5.57%	6.43%	4.31%	2.48%	1.13%	2.42%
2025/04/10	11.12%	4.92%	5.7%	6.51%	5.35%	5.91%	5.02%	3.1%	1.59%	1.64%
2025/04/11	9.45%	4.88%	6.68%	6.2%	5.29%	5.96%	4.25%	2.32%	2.1%	1.06%
2025/04/12	10.11%	6.21%	6.21%	6.98%	6.63%	5.07%	5.45%	1.66%	1.82%	1.04%
2025/04/13	6.38%	6.19%	8.14%	6.84%	6.52%	5.41%	6.52%	2.85%	2.72%	1.19%
2025/04/14	9.79%	4.06%	6.43%	6.01%	5.81%	4.37%	4.89%	2.65%	2.89%	1.77%
2025/04/15	9.99%	4.49%	6.7%	7%	6.55%	6.25%	5.29%	1.67%	2.19%	1.5%
2025/04/16	10.51%	4.31%	6.41%	7.03%	6.48%	4.95%	4.63%	1.86%	2.29%	2.3%
2025/04/17	10.61%	3.42%	3.81%	2.72%	1.77%	1.95%	2.33%	0.61%	3.03%	3.42%
2025/04/18	5.84%	4.61%	4.94%	5.03%	4.2%	5.65%	5.65%	2.1%	2.86%	2.1%
2025/04/19	7.26%	6.14%	5.63%	5.39%	4.96%	4.95%	6.22%	4.24%	3.31%	2.64%
2025/04/20	7.24%	6.09%	6.04%	7.08%	4.41%	4.75%	7.42%	4.28%	2.65%	2.6%
2025/04/21	9.57%	5.01%	4.84%	6.71%	5.25%	6.36%	6.24%	3.41%	2.46%	2.58%
2025/04/22	10.03%	4.75%	5.19%	5.3%	4.77%	5.38%	4.55%	4.23%	2.51%	3.82%
2025/04/23	11.68%	5.3%	6.44%	5.45%	3.85%	3.29%	5.98%	3.08%	3.36%	3.51%
2025/04/24	14.27%	5.67%	6.39%	5.86%	4.04%	4.06%	6.89%	2.52%	2.34%	3.09%
2025/04/25	15.14%	4.75%	7.43%	4.74%	4.21%	3.48%	7.06%	2.19%	2.42%	2.74%
2025/04/26	12.98%	5.58%	6.73%	5.93%	5.31%	2.85%	5.6%	3.55%	2.75%	3.01%
2025/04/27	11.44%	7.63%	7.45%	7%	5.14%	2.79%	3.64%	3.23%	1.9%	2.12%
2025/04/28	11.18%	5.72%	7.06%	6.57%	6.54%	2.83%	2.73%	2.73%	3.01%	1.87%
2025/04/29	12.75%	6%	6.12%	7.09%	7.38%	3.73%	4.65%	3%	3.04%	1.52%
2025/04/30	12.82%	7.23%	6.87%	6.63%	6.18%	4.01%	4%	2.65%	2.18%	1.45%

April saw Progressive’s impression share fluctuate, peaking at 15.14% on the 25th. Geico’s share rose steadily, ending at 7.23%. Insurify and Nerdwallet maintained consistent shares, while The Zebra and US Auto Insurance Now experienced declines. Insurance.com and Insure.com showed varied trends, with Allstate and USAA remaining stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
$19 Cheap Car Insurance https://car.insurance.com
Low Rates Today from $19/Month — Find Average 2025 Insurance Rates by Car Make and Model. Get Multiple Quotes Online Fast!
2
$29 Car Insurance Coverage https://autoinsurance.insure.com › insurance › quotes
Super Cheap Rates From $29 — Get Auto Coverage Near Your Area. See Which Carrier We Recommend for New & Used Cars.
3
Compare Auto Insurance Rates https://www.progressive.com
Affordable Auto Insurance — 4 out of 5 New Customers Recommend Progressive®. Switch & Start Saving Today.
4
Compare Rates Side-by-Side https://www.thezebra.com › compare › quotes
Choose From 100+ Carriers — The Zebra® Calculator Makes Car Insurance Shopping Simple & Inexpensive! Compare Rates Now
5
USAA® Auto Insurance Quotes https://www.usaa.com › insurance › auto
USAA® Car Insurance Quotes — What You're Made of, We're Made For. Find Out How USAA® Auto Insurance is Made For You.

In the competitive world of car insurance, advertisers like insurance.com and insure.com captivate with enticing low rates starting at $19 and $29, respectively. Progressive.com emphasizes customer satisfaction, while thezebra.com offers a vast comparison of over 100 carriers. USAA.com personalizes its message, highlighting a unique connection with its audience.

Frequently Asked Questions

Why is the US Finance Insurance April 2025 Report useful and how should I use it?

Why is the US Finance Insurance April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Finance Insurance April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Finance Insurance April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Finance Insurance April 2025 Report?

The US Finance Insurance April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Finance Insurance April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Finance Insurance April 2025 Report for?

The US Finance Insurance April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Share of Clicks for top 10 US Finance Insurance brands

Share of Spend for the top 10 US Finance Insurance brands

Competitor Count for US Finance Insurance

Market Loss & Market Gains for US Finance Insurance

US Finance Insurance Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance

Frequently Asked Questions

Why is the US Finance Insurance April 2025 Report useful and how should I use it?

Why is the US Finance Insurance April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Finance Insurance April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Finance Insurance April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

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