US Finance Insurance - PPC Market Share Analysis August 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Insurance category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Insurance brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
progressive.com 11.42
geico.com 10.52
insurify.com 6.91
libertymutual.com 4.72
allstate.com 4.67
nerdwallet.com 4.58
thezebra.com 4.47
insure.com 3.92
usautoinsurancenow.com 3.49
usaa.com 2.47
others 42.83
  • progressive.com - 11.42%
  • geico.com - 10.52%
  • insurify.com - 6.91%
  • libertymutual.com - 4.72%
  • allstate.com - 4.67%
  • nerdwallet.com - 4.58%
  • thezebra.com - 4.47%
  • insure.com - 3.92%
  • usautoinsurancenow.com - 3.49%
  • usaa.com - 2.47%
  • others - 42.83%

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Progressive.com leads with 11.42% click share, followed by Geico.com at 10.52%. Insurify.com captures 6.91%, while others dominate with 42.83%.

Market Exposure

Share of Spend for the top 10 US Finance Insurance brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date progressive.com geico.com insurify.com nerdwallet.com thezebra.com insure.com usautoinsurancenow.com libertymutual.com allstate.com insurance.com
2025/06/01 14.33% 5.86% 3.73% 6.65% 5.58% 4.45% 4.37% 3.8% 4.54% 2.86%
2025/06/02 13.24% 9.95% 3.98% 6.05% 3.99% 3.68% 4.34% 3.84% 3.98% 2.57%
2025/06/03 12.17% 13.71% 6.47% 6.1% 4.21% 2.48% 4.26% 4.15% 3.17% 2.32%
2025/06/04 11.19% 11.41% 4.19% 5.56% 6.2% 5.35% 6.19% 4.06% 2.87% 2.76%
2025/06/05 11.58% 12.72% 4.39% 6.2% 5.81% 5.44% 3.93% 3.83% 3.6% 2.58%
2025/06/06 9.96% 13.18% 5.16% 5.8% 5.83% 4.7% 4.92% 3.76% 2.85% 2.55%
2025/06/07 11.91% 12.58% 5.23% 5.49% 5.74% 3.63% 4.23% 4.13% 2.83% 2.73%
2025/06/08 8.19% 14.33% 6.95% 5.66% 6.16% 3.61% 5.04% 4.34% 2.73% 2.4%
2025/06/09 7.59% 13.86% 6.48% 5.62% 4.73% 5.05% 6.72% 3.92% 3.39% 1.67%
2025/06/10 7.29% 13.33% 7.51% 7.03% 6.11% 4.76% 5.3% 4.5% 3.1% 1.97%
2025/06/11 10.43% 13.08% 8.44% 6.08% 6.08% 3.5% 2.54% 4.03% 4.22% 2.5%
2025/06/12 12.02% 15.57% 8.13% 5.91% 5.75% 2.83% 2.44% 3.33% 5.81% 2.16%
2025/06/13 11.85% 16.39% 8.33% 4.67% 5.75% 3.07% 3.06% 3.47% 5.05% 2.5%
2025/06/14 10.04% 14.42% 8.83% 5.15% 6.28% 3.14% 3.82% 3.82% 5.1% 2.29%
2025/06/15 5.07% 16.06% 9.62% 6.33% 7.88% 2.39% 2.91% 4.57% 6.66% 2.79%
2025/06/16 9.75% 14.98% 9.03% 5.63% 6.3% 2.13% 2.33% 3.97% 5.12% 2.91%
2025/06/17 13.02% 11.58% 8.28% 6.18% 5.67% 1.93% 3% 4.2% 4.71% 2.24%
2025/06/18 14.16% 11.1% 6.08% 5.67% 6.25% 2.24% 3.07% 3.63% 5.53% 2.24%
2025/06/19 13.28% 6.63% 2.62% 4.75% 7.66% 3.59% 4.57% 4.14% 5.27% 2.3%
2025/06/20 14.08% 4.39% 8.04% 4.52% 6.81% 3.21% 2.06% 4.66% 4.94% 3.68%
2025/06/21 13.63% 4.75% 8.33% 5.73% 5.92% 2.62% 1.63% 4.01% 4.96% 4.76%
2025/06/22 14.93% 4.94% 7.69% 6.45% 6.05% 2.54% 1.58% 4.35% 5.59% 4.64%
2025/06/23 13.6% 3.94% 8.7% 6.41% 5.09% 3.02% 2.72% 4.03% 5.02% 3.06%
2025/06/24 12.33% 4.8% 8.97% 5.72% 5.3% 4.28% 2.8% 4.68% 3.49% 2.3%
2025/06/25 14.07% 4.64% 7.61% 5.79% 5.35% 4.08% 3.23% 4.45% 5.49% 4.3%
2025/06/26 13.59% 5.66% 7.99% 6.21% 4.03% 3.85% 3.72% 4.18% 5.9% 1.48%
2025/06/27 11.17% 8.51% 8.43% 6.62% 4.01% 3.9% 3.36% 4.01% 4.48% 2.61%
2025/06/28 9.65% 9.15% 9.35% 5.89% 4.2% 4.74% 2.76% 2.89% 5.38% 2.6%
2025/06/29 10.68% 10.63% 8.89% 6.07% 5.09% 4.43% 1.88% 4.34% 3.84% 1.66%
2025/06/30 11.53% 9.82% 7.87% 6.47% 6.11% 4.69% 4.11% 3.42% 3.32% 2.79%
  • progressive.com
  • geico.com
  • insurify.com
  • nerdwallet.com
  • thezebra.com
  • insure.com
  • usautoinsurancenow.com
  • libertymutual.com
  • allstate.com
  • insurance.com

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In June 2025, Progressive’s spend share fluctuated, peaking mid-month. Geico’s share surged early, then declined. Insurify saw steady growth, while Nerdwallet remained stable. The Zebra and Insure.com experienced minor variations. Liberty Mutual and Allstate showed consistent patterns, with Insurance.com ending on a low note.

Market Exposure

Competitor Count for US Finance Insurance

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 2156
2025/06/02 2303
2025/06/03 1991
2025/06/04 2463
2025/06/05 2452
2025/06/06 2501
2025/06/07 2296
2025/06/08 2307
2025/06/09 2372
2025/06/10 2471
2025/06/11 2540
2025/06/12 2403
2025/06/13 2480
2025/06/14 2319
2025/06/15 2318
2025/06/16 2474
2025/06/17 2549
2025/06/18 2409
2025/06/19 2305
2025/06/20 2356
2025/06/21 2171
2025/06/22 2199
2025/06/23 2344
2025/06/24 2383
2025/06/25 2259
2025/06/26 2164
2025/06/27 2168
2025/06/28 1965
2025/06/29 1956
2025/06/30 2095

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June saw fluctuating advertiser numbers, peaking at 2,549 on June 17. The month concluded with a decrease to 2,095.

Campaign Efficiency

Market Loss & Market Gains for US Finance Insurance

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
progressive.com 2.72%
usacarinsurance.com 1.46%
thegeneral.com 1.16%
insurify.com 0.66%
allstate.com 0.52%
insure.com -0.28%
cheap-car-insurance-quotes.com -0.29%
compare-cheap-insurance-quotes.com -0.48%
usautoinsurancenow.com -1.01%
geico.com -6.38%

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Progressive.com surged with a 2.72% click share increase, while Geico.com faced a significant 6.38% decline. TheGeneral.com and USACarInsurance.com also saw positive growth, contrasting with declines for other competitors.

Campaign Efficiency

US Finance Insurance Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date progressive.com insurify.com geico.com insure.com nerdwallet.com thezebra.com usautoinsurancenow.com insurance.com libertymutual.com compare-cheap-insurance-quotes.com
2025/06/01 10.83% 4% 4.6% 5.81% 6.52% 4.61% 5.38% 3.01% 2.7% 3.51%
2025/06/02 10.59% 4.46% 7.38% 4.97% 6.13% 3.39% 5.42% 2.62% 2.81% 3.75%
2025/06/03 9.8% 7.34% 10.47% 3.45% 5.91% 3.5% 5.85% 2.48% 3.34% 2.31%
2025/06/04 8.87% 4.44% 8.39% 6.37% 5.01% 5.1% 6.92% 2.7% 2.92% 3.38%
2025/06/05 9.32% 4.78% 9.67% 6.47% 5.76% 4.74% 4.39% 2.72% 2.82% 3.64%
2025/06/06 7.66% 5.64% 10.09% 5.34% 5.04% 4.5% 5.67% 2.4% 2.69% 3.47%
2025/06/07 9.63% 5.28% 9.43% 4.66% 4.9% 4.36% 4.89% 2.64% 2.98% 3.11%
2025/06/08 6.19% 7.44% 10.49% 5.04% 5.25% 4.76% 6.42% 2.74% 3.13% 2.71%
2025/06/09 5.98% 6.97% 10.31% 6.18% 5.14% 3.19% 7.44% 1.7% 2.98% 2.43%
2025/06/10 5.38% 7.92% 9.97% 5.68% 6.14% 4.7% 5.97% 1.81% 3.15% 2.31%
2025/06/11 7.91% 8.94% 9.76% 4.21% 5.34% 4.72% 3.15% 2.44% 2.83% 2.57%
2025/06/12 9.07% 8.91% 11.8% 3.59% 5.67% 4.98% 3.56% 2.51% 2.4% 2.09%
2025/06/13 9.13% 9.37% 12.22% 4.19% 4.13% 4.83% 4.03% 2.59% 2.36% 2.15%
2025/06/14 7.27% 9.45% 10.76% 3.88% 4.81% 5.13% 4.71% 2.56% 2.87% 2.11%
2025/06/15 3.53% 10.29% 12.15% 3.05% 5.66% 6.87% 3.6% 3.08% 3.26% 2.21%
2025/06/16 7.14% 9.78% 11.3% 3.03% 5.21% 4.98% 3.01% 3.09% 2.96% 2.35%
2025/06/17 10.14% 8.25% 8.91% 2.62% 5.38% 4.35% 3.57% 2.14% 3.02% 2.44%
2025/06/18 10.75% 6.94% 8.66% 3.08% 5.18% 5.37% 4.17% 2.34% 2.75% 2.11%
2025/06/19 10.73% 2.85% 4.64% 4.56% 3.83% 5.98% 5.79% 2.54% 3.13% 3.02%
2025/06/20 11.46% 8.88% 3.07% 3.83% 3.89% 5.41% 2.44% 4.01% 3.53% 1.79%
2025/06/21 10.67% 9.02% 3.29% 3.39% 5.36% 4.91% 2% 5.07% 2.92% 1.61%
2025/06/22 11.61% 8.31% 3.21% 3.45% 6.16% 5.18% 2.06% 5.59% 3.17% 1.44%
2025/06/23 10.5% 9.2% 2.59% 3.63% 5.83% 4.63% 3.08% 3.24% 2.83% 1.76%
2025/06/24 9.61% 9.43% 3.2% 5.04% 5.09% 4.37% 3.51% 2.27% 3.36% 1.91%
2025/06/25 11.23% 8.08% 3.39% 5.15% 4.84% 4.58% 3.82% 4.64% 3.27% 1.73%
2025/06/26 10.63% 8.91% 3.68% 4.95% 5.28% 3.33% 4.88% 1.7% 3.26% 2.36%
2025/06/27 8.87% 8.8% 5.91% 4.66% 5.8% 3.21% 4.19% 2.69% 3.07% 2.29%
2025/06/28 7.33% 9.68% 6.63% 5.96% 5.43% 3.52% 3.78% 2.93% 2.31% 2.43%
2025/06/29 8.14% 9.56% 7.81% 5.87% 5.6% 4.8% 2.56% 1.62% 3.05% 1.8%
2025/06/30 8.66% 7.79% 7.13% 5.54% 5.36% 5.15% 4.79% 2.77% 2.52% 1.76%
  • progressive.com
  • insurify.com
  • geico.com
  • insure.com
  • nerdwallet.com
  • thezebra.com
  • usautoinsurancenow.com
  • insurance.com
  • libertymutual.com
  • compare-cheap-insurance-quotes.com

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In June 2025, Progressive’s impression share fluctuated, peaking mid-month. Insurify and Geico showed strong mid-month performances, while Insure and Nerdwallet remained steady. The month ended with Progressive leading, followed by Geico.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Insurance - Last month
  1. 1
    Shop Multiple Insurers at Once https://car.insurance.com

    10 Best Car Insurance Quotes u2014 Find Average 2025 Insurance Rates by Car Make and Model. Get Multiple Quotes Online Fast!

  2. 2
    $29 Car Insurance Coverage - Buy a New Policy Immediately https://autoinsurance.insure.com u203a insurance u203a quotes

    Get Auto Coverage Near Your Area. See Which Carrier We Recommend for New & Used Cars.

  3. 3
    Compare Rates in 2 Minutes | Side-By-Side Comparisons https://www.nerdwallet.com u203a insurance u203a car

    Hey Residents: You'll Be Surprised At The Great Insurance Options Offered In 2025. Don't...

  4. 4
    Compare Auto Insurance Rates - Affordable Auto Insurance https://www.progressive.com

    4 out of 5 New Customers Recommend Progressiveu00ae. Switch & Start Saving Today.

  5. 5
    Compare Rates Side-by-Side https://www.thezebra.com u203a compare u203a quotes

    Choose From 100+ Carriers u2014 The Zebrau00ae Calculator Makes Car Insurance Shopping Simple & Inexpensive! Compare Rates Now

Copyright © Adthena. All rights reserved.

In the competitive world of car insurance, top advertisers like insurance.com and insure.com emphasize convenience and speed, offering multiple quotes and immediate policy purchases. Nerdwallet.com and thezebra.com focus on side-by-side comparisons, highlighting transparency and choice. Progressive.com stands out with customer satisfaction, boasting high recommendation rates.

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