US Finance Investing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
schwab.com	13.77
etrade.com	10.14
troweprice.com	6.49
fidelity.com	5.75
nerdwallet.com	5.26
robinhood.com	4.27
coinbase.com	2.6
yahoo.com	2.24
capitalone.com	2.11
jmbullion.com	2.08
others	45.29

In the finance PPC landscape, Schwab leads with 13.77% click share, followed by E*TRADE at 10.14%. “Others” dominate with 45.29%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	nerdwallet.com	schwab.com	bestmoney.com	etrade.com	gainbridge.io	coinbase.com	capitalone.com	fidelity.com	marcus.com	ninjatrader.com
2025/04/01	9.71%	6.17%	5.83%	3.53%	2.33%	3.11%	3.5%	4.84%	2.6%	2.6%
2025/04/02	7.5%	5.57%	4.78%	3.89%	2.43%	7.07%	3.89%	4.06%	2.56%	3.29%
2025/04/03	8.83%	4.92%	5.31%	3.54%	2.21%	8.46%	3.5%	4.16%	2.49%	2.3%
2025/04/04	10.36%	4.89%	5.15%	4.09%	2.66%	4.51%	3.92%	2.71%	2.88%	2.52%
2025/04/05	10.17%	6%	5.94%	4.69%	2.07%	5.39%	4.09%	3.37%	2.7%	2.91%
2025/04/06	10.66%	5.47%	6.57%	4.68%	2.02%	4.06%	4.08%	3.26%	2.96%	2.63%
2025/04/07	11.14%	4.51%	6.44%	4.24%	2.54%	5.78%	3.81%	3.26%	2.18%	3.19%
2025/04/08	11.44%	4.62%	7.42%	3.43%	2.72%	4.86%	5.26%	2.9%	2.68%	2.27%
2025/04/09	8.89%	4.43%	5.91%	3.21%	4.06%	5.33%	4.16%	3.18%	3.72%	2.08%
2025/04/10	11.23%	4.64%	7.8%	2.82%	3.59%	2.63%	4.56%	3.09%	2.78%	2.08%
2025/04/11	10.06%	4.86%	7.16%	3.27%	2.52%	3.15%	3.62%	4.18%	2.73%	1.72%
2025/04/12	10.34%	5.35%	6.27%	3.3%	1.94%	5.91%	2.84%	4.5%	3.04%	2.32%
2025/04/13	8.96%	5.66%	6.8%	2.76%	3.75%	5.72%	3.27%	4.19%	3.03%	2.84%
2025/04/14	11.47%	5.3%	6.98%	2.99%	4.03%	3.15%	3.12%	3.77%	2.51%	3.24%
2025/04/15	11.19%	5.23%	8.84%	2.94%	3.92%	6.17%	3.61%	3.29%	2.78%	2.01%
2025/04/16	9.16%	5.71%	6.66%	2.88%	5.14%	6.79%	3.4%	3.03%	3.25%	2.48%
2025/04/17	7.84%	4.71%	5.24%	2.9%	4.98%	7.78%	3.01%	2.5%	1.78%	5.25%
2025/04/18	11.46%	4.51%	4.28%	4.06%	5.09%	4.72%	2.79%	2.48%	2.58%	3.14%
2025/04/19	11.6%	5.79%	4.57%	3.12%	6%	3.88%	3.12%	2.86%	3.47%	2.15%
2025/04/20	11.22%	5.86%	3.85%	3.02%	3.92%	6.35%	1.91%	3.44%	2.7%	3.47%
2025/04/21	13.53%	4.1%	5.14%	3.36%	4.47%	5.3%	2.69%	2.68%	2.25%	2.71%
2025/04/22	9.63%	4.71%	5.31%	4.77%	4.5%	7.65%	3.52%	2.7%	2.87%	1.79%
2025/04/23	8.74%	5.09%	5.16%	4.3%	3.89%	5.87%	3.98%	2.69%	3.12%	2.62%
2025/04/24	7.42%	5.14%	5.37%	5.63%	4.75%	7.05%	3.26%	3%	3.97%	2.42%
2025/04/25	7.38%	5.13%	6.73%	5.03%	3.92%	4.52%	3.99%	3.1%	2.79%	2.41%
2025/04/26	7.73%	6.41%	5.63%	3.86%	4.63%	5.41%	3.32%	3.44%	3.76%	2.11%
2025/04/27	7.14%	6.62%	5.35%	3%	3.77%	6.61%	2.11%	3.85%	3.67%	3.29%
2025/04/28	6.64%	4.84%	5.72%	3.92%	3.38%	7.28%	3.09%	2.99%	3.19%	2.35%
2025/04/29	6.64%	6.24%	6%	4.34%	3.96%	7.59%	3.97%	2.74%	2.79%	2.45%
2025/04/30	7.98%	6.12%	5.84%	5.71%	5.35%	3.52%	3.35%	3.01%	2.98%	2.05%

Nerdwallet’s PPC share peaked mid-April at 13.53%, then declined. Schwab’s share fluctuated, ending at 6.12%. Bestmoney saw a mid-month peak, closing at 5.84%. Etrade’s share rose late April, finishing at 5.71%.

Market Exposure

Competitor Count for US Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	1362
2025/04/02	1348
2025/04/03	1370
2025/04/04	1396
2025/04/05	1374
2025/04/06	1408
2025/04/07	1389
2025/04/08	1365
2025/04/09	1301
2025/04/10	1322
2025/04/11	1303
2025/04/12	1303
2025/04/13	1303
2025/04/14	1282
2025/04/15	1270
2025/04/16	1301
2025/04/17	1319
2025/04/18	1432
2025/04/19	1426
2025/04/20	1376
2025/04/21	1372
2025/04/22	1370
2025/04/23	1376
2025/04/24	1344
2025/04/25	1303
2025/04/26	1271
2025/04/27	1282
2025/04/28	1302
2025/04/29	1283
2025/04/30	1275

April saw fluctuating advertiser numbers, peaking at 1,432 on April 18. The month concluded with a decline, ending at 1,275.

Campaign Efficiency

Market Loss & Market Gains for US Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
yahoo.com	3.62%
bankrate.com	0.97%
etrade.com	0.92%
gainbridge.io	0.79%
coinbase.com	0.54%
americanexpress.com	-0.5%
fidelity.com	-0.92%
moneymetals.com	-1.09%
schwab.com	-2.71%
robinhood.com	-3.26%

Robinhood and Schwab saw significant declines, losing 3.26% and 2.71% click share. Meanwhile, Yahoo surged with a 3.62% increase.

Campaign Efficiency

US Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	schwab.com	etrade.com	gainbridge.io	bestmoney.com	nerdwallet.com	troweprice.com	marcus.com	capitalone.com	fidelity.com	ninjatrader.com
2025/04/01	9.32%	4.46%	2.43%	4.45%	6.06%	2.99%	2.22%	3.21%	3.77%	2.72%
2025/04/02	8.87%	4.68%	2.5%	3.63%	4.79%	2.5%	2.3%	3.62%	3.33%	3.8%
2025/04/03	9.05%	4.32%	2.39%	4.23%	5.49%	3.09%	1.9%	2.53%	3.63%	2.77%
2025/04/04	7.15%	4.33%	2.78%	4.32%	6.38%	2.08%	2.46%	2.95%	2.07%	2.69%
2025/04/05	9.25%	5.44%	2.41%	4.84%	6.62%	2.19%	2.58%	3.06%	2.95%	3.66%
2025/04/06	9.02%	5.14%	2.29%	5.03%	6.9%	2.34%	2.81%	2.79%	3.02%	3.03%
2025/04/07	7.21%	5.65%	2.85%	5.17%	6.77%	2.34%	2.12%	3.06%	2.99%	3.59%
2025/04/08	7.99%	4.06%	3.13%	5.98%	7.44%	2.16%	2.46%	4.24%	2.44%	2.53%
2025/04/09	7.52%	3.35%	4.29%	4.7%	6.2%	2.51%	2.9%	3.65%	2.9%	2.05%
2025/04/10	6.88%	3.08%	4.05%	6.19%	6.85%	2.82%	2.66%	3.71%	2.68%	2.38%
2025/04/11	7.1%	3.51%	2.86%	5.46%	6.01%	2.96%	2.57%	2.49%	3.7%	1.72%
2025/04/12	8.39%	3.66%	2.24%	4.85%	5.76%	2.75%	3.02%	2.2%	4.16%	2.6%
2025/04/13	7.89%	3.8%	3.95%	5.11%	5.81%	2.79%	2.71%	2.46%	3.85%	3.28%
2025/04/14	7.62%	3.67%	4.23%	6.34%	7.12%	2.1%	2.28%	2.35%	3.03%	3.96%
2025/04/15	8.39%	4.05%	4.79%	7.32%	6.8%	2.41%	2.46%	3.19%	3.07%	2.05%
2025/04/16	7.85%	3.95%	6.08%	5.31%	6.21%	3.09%	2.8%	2.52%	2.4%	2.76%
2025/04/17	5.68%	3.81%	5.07%	3.5%	4.28%	2.52%	1.4%	2.15%	2.35%	6.38%
2025/04/18	5.67%	4.41%	5.44%	3.4%	7.65%	2.3%	2.43%	2.22%	2.21%	3.62%
2025/04/19	8.18%	3.56%	7.28%	3.6%	8.17%	2.22%	3.27%	2.67%	2.53%	2.34%
2025/04/20	7.75%	3.93%	4.87%	3.31%	7.81%	2.35%	2.66%	1.52%	2.79%	3.84%
2025/04/21	5.31%	4.12%	5%	4.18%	9.09%	2.76%	2.42%	2.43%	2.29%	3.31%
2025/04/22	6.34%	6.72%	5.01%	4.51%	6.5%	2.5%	2.86%	2.89%	2.42%	1.94%
2025/04/23	7.15%	4.87%	5.16%	4.25%	5.44%	2.45%	3.07%	3.29%	2.36%	2.85%
2025/04/24	6.82%	5.77%	5.05%	4.64%	4.84%	2.38%	3.61%	2.88%	2.96%	2.73%
2025/04/25	6.93%	5.8%	4.44%	5.25%	4.52%	2.62%	2.65%	3.13%	3.01%	2.4%
2025/04/26	9.27%	4.88%	5.18%	4.68%	4.46%	2.59%	3.74%	3.03%	3.13%	2.08%
2025/04/27	10.37%	4.09%	4.51%	4.04%	4.04%	2.62%	3.31%	1.92%	3.5%	3.65%
2025/04/28	6.36%	4.95%	3.66%	5.2%	3.77%	3.05%	2.97%	2.39%	3.39%	2.63%
2025/04/29	9.68%	4.73%	4.21%	4.81%	3.53%	3.29%	2.7%	2.72%	3.09%	2.91%
2025/04/30	8.75%	6.86%	5.51%	4.61%	3.98%	3.27%	3.04%	2.89%	2.45%	2.26%

In April 2025, Schwab.com saw fluctuating impressions, peaking at 10.37% on April 27. Etrade.com’s share rose to 6.86% by month’s end. Gainbridge.io experienced a steady climb, finishing at 5.51%. Bestmoney.com and Nerdwallet.com showed varied trends, while Troweprice.com and Marcus.com maintained stability. Capitalone.com and Fidelity.com had minor fluctuations, and Ninjatrader.com ended with a slight dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
E*TRADE® - Official Site https://us.etrade.com
Buy & Sell Stocks — E*TRADE® Offers a Combination of Choice, Value, and Support for Investors of Every Level
2
Earn up to 5.50% APY. - Earn Up to 5.50% APY https://www.gainbridge.io
The FastBreak™ annuity earns like a CD, just faster. Get started with as little as $1k. Earn...
3
Marcus by Goldman Sachs® - Special Promotional CD Term https://www.marcus.com › high_yield_cd › 14_month
4.40% APY 14M CD Term. Expires 5/28/25. Terms apply. Goldman Sachs Bank USA. Member FDIC.
4
Top CD Rates for April 2025 https://www.mybanktracker.com › accounts › cds
Latest Rates: Up to 5.50% APY — CD Returns Pay the Most! See Internet Banks With Great Online Specials Near You. Top 10...
5
Charles Schwab® https://www.schwab.com
Full-Service Brokerage Firm — Building Trust Is Our Priority. Learn More About Our Satisfaction And Security Guarantees. Learn About All Our Accounts & How They Can Benefit You. Open An Account In 10 Minutes.

E*TRADE® emphasizes choice and support for all investors, while Gainbridge.io highlights a high APY with minimal investment. Marcus by Goldman Sachs® offers a special CD term, and MyBankTracker.com showcases top CD rates. Charles Schwab® focuses on trust and comprehensive brokerage services.

Frequently Asked Questions

Why is the US Finance Investing April 2025 Report useful and how should I use it?

Why is the US Finance Investing April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Finance Investing April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Finance Investing April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Finance Investing April 2025 Report?

The US Finance Investing April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Finance Investing April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Finance Investing April 2025 Report for?

The US Finance Investing April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

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When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Finance Investing Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Frequently Asked Questions

Why is the US Finance Investing April 2025 Report useful and how should I use it?

Why is the US Finance Investing April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Finance Investing April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Finance Investing April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Legal & General

Staysure

New Market Discovery for Towergate Insurance

Get the full picture

See this data specific to your brand performance

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