US Finance Investing - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – US

Google AI Overview visibility for Finance Investing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 23.9989295051
76.0010704949
23%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 44
56
44%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 24%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 US Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
schwab.com 9.76
nerdwallet.com 6.94
fidelity.com 5.87
etrade.com 5.22
gainbridge.io 4.74
bestmoney.com 3.86
webull.com 2.39
sofi.com 2.36
marcus.com 2.2
robinhood.com 2.2
others 54.46
  • schwab.com - 9.76%
  • nerdwallet.com - 6.94%
  • fidelity.com - 5.87%
  • etrade.com - 5.22%
  • gainbridge.io - 4.74%
  • bestmoney.com - 3.86%
  • webull.com - 2.39%
  • sofi.com - 2.36%
  • marcus.com - 2.2%
  • robinhood.com - 2.2%
  • others - 54.46%

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In the competitive finance PPC landscape, Schwab leads with 9.76% click share, followed by NerdWallet at 6.94%. Others dominate with 54.46%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date nerdwallet.com bestmoney.com fidelity.com gainbridge.io robinhood.com etrade.com marcus.com webull.com schwab.com sofi.com
2025/09/01 7.67% 6.86% 5.51% 4.14% 0.98% 3.98% 4.18% 4.42% 4.13% 4.25%
2025/09/02 8.31% 5.4% 5.27% 3.28% 1.29% 3.99% 3.26% 3.88% 4.25% 4.68%
2025/09/03 6.18% 5.07% 5.41% 4.83% 1.18% 3.57% 2.79% 3.78% 4.14% 4.14%
2025/09/04 5.61% 5.08% 6.1% 5.43% 0.67% 3.76% 2.71% 3.67% 5.11% 3.78%
2025/09/05 6.82% 4.59% 5.31% 5.53% 0.93% 4.12% 2.33% 4.38% 5.05% 3.91%
2025/09/06 7.05% 4.92% 4.99% 5.17% 0.83% 5.58% 2.7% 3.2% 4.81% 4.09%
2025/09/07 8.86% 6.88% 4.62% 4.88% 0.82% 4.4% 2.4% 3.52% 5.14% 3.34%
2025/09/08 8.88% 6% 5.05% 4.57% 0.96% 5.15% 2.42% 4.29% 4.9% 4%
2025/09/09 9.96% 6.21% 5.36% 5% 0.81% 3.59% 2.78% 4.14% 4.5% 3.34%
2025/09/10 8.76% 5.25% 4.87% 4.26% 1.46% 3.22% 3% 3.72% 4.4% 5.24%
2025/09/11 8.22% 4.14% 5.33% 4.86% 1.4% 4.01% 3.05% 3.73% 5.1% 4.55%
2025/09/12 8.12% 5.21% 5.19% 6.49% 0.76% 4.27% 3.33% 3.38% 4.09% 2.51%
2025/09/13 7.88% 4.81% 4.24% 6.84% 2.77% 3.72% 5.27% 2.57% 4.67% 3.3%
2025/09/14 6.81% 4.4% 5.04% 7.14% 5.15% 4.29% 3.46% 3.96% 5.38% 3.04%
2025/09/15 8.26% 5.67% 5.7% 5.61% 3.9% 4.64% 2.08% 3.33% 3.8% 3.05%
2025/09/16 9.71% 6.51% 5.58% 4.5% 1.43% 4.72% 2.4% 2.97% 2.29% 2.76%
2025/09/17 7.42% 6.02% 5.38% 5.8% 1.69% 5.32% 1.56% 2.73% 2.03% 2.84%
2025/09/18 6.82% 6.6% 4.87% 8.17% 1.93% 4.28% 1.85% 3.52% 2.55% 2.46%
2025/09/19 7.59% 5.55% 5.67% 7.8% 2.6% 4.32% 2.57% 2.31% 2.86% 3.39%
2025/09/20 8.73% 4.26% 5.1% 6.73% 3.31% 4.59% 2.29% 2.91% 3.22% 2.89%
2025/09/21 7.91% 3.67% 5.15% 5.46% 4.25% 4.67% 2.54% 3.13% 3.2% 2.43%
2025/09/22 8.13% 5.15% 6.03% 5.58% 1.86% 4.49% 2.51% 2.61% 2.56% 3.49%
2025/09/23 8.21% 7.18% 5.28% 5.38% 4.14% 3.31% 2.47% 2.99% 2.15% 3.58%
2025/09/24 6.94% 5.73% 5.29% 4.64% 3.64% 3.46% 2.68% 2.93% 2.97% 3.15%
2025/09/25 8.24% 4.43% 6.2% 4.57% 2.77% 3.95% 2.63% 2.55% 3.36% 3.5%
2025/09/26 6.78% 4.72% 5.78% 4.75% 3.65% 5.28% 2.48% 1.96% 3.46% 2.6%
2025/09/27 7.09% 5.09% 4.92% 5.73% 4.61% 3.78% 3.3% 3.38% 3.3% 2.67%
2025/09/28 7.35% 4.37% 5.21% 5.92% 3.59% 3.22% 2.88% 2.65% 3.5% 3.03%
2025/09/29 8.24% 6.17% 5.11% 6.31% 2.14% 2.83% 1.64% 2.53% 2.57% 2.59%
2025/09/30 7.29% 5.31% 4.78% 4.74% 3.64% 3.08% 2.48% 2.46% 2.14% 2.12%
  • nerdwallet.com
  • bestmoney.com
  • fidelity.com
  • gainbridge.io
  • robinhood.com
  • etrade.com
  • marcus.com
  • webull.com
  • schwab.com
  • sofi.com

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Nerdwallet.com led September with fluctuating spend, peaking at 9.96%. Bestmoney.com and fidelity.com showed consistent mid-range activity. Gainbridge.io surged mid-month, while robinhood.com and etrade.com remained steady.

Market Exposure

Competitor Count for US Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 1165
2025/09/02 1143
2025/09/03 1168
2025/09/04 1175
2025/09/05 1187
2025/09/06 1191
2025/09/07 1212
2025/09/08 1216
2025/09/09 1217
2025/09/10 1229
2025/09/11 1200
2025/09/12 1199
2025/09/13 1201
2025/09/14 1198
2025/09/15 1242
2025/09/16 1262
2025/09/17 1240
2025/09/18 1188
2025/09/19 1218
2025/09/20 1239
2025/09/21 1224
2025/09/22 1253
2025/09/23 1273
2025/09/24 1300
2025/09/25 1283
2025/09/26 1253
2025/09/27 1247
2025/09/28 1295
2025/09/29 1305
2025/09/30 1275

Copyright © Adthena. All rights reserved.

September saw a dynamic rise in distinct advertisers, starting at 1,165 and peaking at 1,305. The month concluded with a robust presence of 1,275 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
invesco.com 1.14%
robinhood.com 1.13%
chase.com 1.07%
synchrony.com 0.97%
coinbase.com 0.75%
webull.com -0.56%
fidelity.com -0.98%
raisin.com -1.09%
etrade.com -1.52%
schwab.com -2.04%

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Invesco and Robinhood lead with click share gains, while Schwab and E*TRADE face declines.

Campaign Efficiency

US Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date nerdwallet.com gainbridge.io bestmoney.com schwab.com fidelity.com robinhood.com etrade.com marcus.com webull.com sofi.com
2025/09/01 5.56% 4.18% 5.68% 7.09% 4.76% 0.72% 3.75% 4.04% 4.02% 3.11%
2025/09/02 6.99% 3.49% 4.23% 6.54% 4.4% 0.97% 3.61% 3.15% 3.5% 3.84%
2025/09/03 5.32% 5.05% 4.04% 6.6% 4.45% 0.97% 2.91% 2.61% 3.47% 3.14%
2025/09/04 5.07% 5.65% 3.86% 7.95% 4.73% 0.47% 2.95% 2.56% 2.8% 2.99%
2025/09/05 6.25% 5.74% 4.09% 6.37% 4.17% 0.68% 3.36% 2.35% 3.64% 3.11%
2025/09/06 6.13% 5.1% 3.98% 6.04% 3.7% 0.6% 4.48% 2.51% 2.3% 2.97%
2025/09/07 7.53% 4.83% 6.15% 7.64% 3.89% 0.62% 3.59% 2.35% 3.27% 2.5%
2025/09/08 7.44% 4.78% 4.7% 7.83% 4.15% 0.88% 4.22% 2.41% 3.83% 3.17%
2025/09/09 9.16% 5.24% 5.05% 6.48% 4.89% 0.7% 3.29% 2.75% 3.95% 2.49%
2025/09/10 7.5% 4.29% 4.01% 6.23% 3.93% 1.94% 3.3% 2.84% 3.09% 4.02%
2025/09/11 7.51% 5.16% 3.05% 7.78% 4.57% 1.59% 3.86% 3.02% 2.95% 3.51%
2025/09/12 7.42% 6.92% 4.3% 5.36% 4.38% 0.69% 3.97% 3.37% 2.64% 1.85%
2025/09/13 7.21% 6.93% 4.54% 6.85% 3.37% 2.58% 3.27% 4.8% 2.11% 2.62%
2025/09/14 6.27% 7.31% 3.63% 8.95% 4.33% 5.18% 3.9% 3.43% 3.42% 2.14%
2025/09/15 7.44% 5.85% 4.97% 6.57% 4.97% 3.6% 4.08% 2.02% 2.66% 2.27%
2025/09/16 8.74% 4.33% 5.25% 4.13% 4.48% 1.16% 3.92% 2.29% 2.55% 2.45%
2025/09/17 6.74% 5.6% 5.08% 3.72% 4.12% 1.43% 4.74% 1.34% 2.11% 2.34%
2025/09/18 6.05% 7.38% 5.58% 4.99% 3.67% 3.96% 3.49% 1.66% 2.97% 1.93%
2025/09/19 7.08% 7.46% 4.73% 5.82% 4.5% 3.09% 3.31% 2.59% 1.79% 2.8%
2025/09/20 8.02% 6.43% 3.53% 6.96% 3.87% 3.12% 3.47% 2.21% 2.28% 2.59%
2025/09/21 7.39% 5.04% 2.8% 7.13% 3.77% 4.26% 3.57% 2.46% 2.56% 1.88%
2025/09/22 7.47% 5.44% 4.63% 5.6% 5.03% 1.45% 3.66% 2.49% 2.05% 2.75%
2025/09/23 7.64% 5.21% 6.57% 4.02% 4.37% 3.83% 2.65% 2.45% 2.65% 3.27%
2025/09/24 6.21% 4.39% 4.75% 5.37% 3.89% 3.12% 2.68% 2.52% 2.46% 2.42%
2025/09/25 7.44% 4.32% 3.54% 5.86% 4.76% 2.44% 3.22% 2.54% 1.87% 2.78%
2025/09/26 6.08% 4.35% 3.82% 5.05% 4.49% 3.26% 4.57% 2.38% 1.54% 2.11%
2025/09/27 6.04% 5.32% 4.35% 5.89% 3.88% 4.39% 3.09% 3.12% 2.95% 2.11%
2025/09/28 6.54% 5.43% 3.48% 6.08% 4.32% 3.42% 2.83% 2.79% 2.18% 2.64%
2025/09/29 7.45% 5.75% 4.99% 4.69% 4.04% 2.9% 2.51% 1.57% 2.07% 2.17%
2025/09/30 6.82% 4.68% 4.29% 4.12% 4% 3.36% 2.76% 2.38% 2.1% 1.7%
  • nerdwallet.com
  • gainbridge.io
  • bestmoney.com
  • schwab.com
  • fidelity.com
  • robinhood.com
  • etrade.com
  • marcus.com
  • webull.com
  • sofi.com

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In September 2025, Nerdwallet.com led with fluctuating impressions, peaking at 9.16% on the 9th. Gainbridge.io saw a mid-month surge, reaching 7.46% on the 19th. Bestmoney.com had a notable spike on the 23rd at 6.57%. Schwab.com experienced highs early in the month, peaking at 8.95% on the 14th. Fidelity.com maintained a steady presence, while Robinhood.com showed significant growth mid-month. Etrade.com and Marcus.com had modest fluctuations, with Webull.com and Sofi.com trailing. The month concluded with Nerdwallet.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Finance Investing - Last month
  1. 1
    E*TRADE® - Official Site | Buy & Sell Stocks https://us.etrade.com

    E*TRADE® Offers a Combination of Choice, Value, and Support for Investors of Every Level

  2. 2
    Invesco QQQ ETF https://www.invesco.com

    Invesco QQQ: Rethink Possible — Access 100 innovative companies in one investment with Invesco QQQ. Invesco Distributors, Inc.

  3. 3
    2025's Top Five CD Accounts https://www.moneyrates.com › cds › open

    High Monthly Earnings at 5.45% CD Comparisons Made Easy. The Latest Offers Are up to 5.45% for Interest Bearing Deposits.

  4. 4
    Top CD Rates - September 2025 - Bank Rates Up to 5.45% APY https://www.mybanktracker.com › accounts › cds

    Find Rates Up to 5.45% on Certificates of Deposit. Compare Today's Latest Account Offers.

  5. 5
    Charles Schwab® https://www.schwab.com

    Full-Service Brokerage Firm — Building Trust Is Our Priority. Learn More About Our Satisfaction And Security Guarantees. Learn About All Our Accounts & How They Can Benefit You. Open An Account In 10 Minutes.

Copyright © Adthena. All rights reserved.

In the competitive finance landscape, E*TRADE® emphasizes choice and support, while Invesco QQQ highlights innovation. MoneyRates and MyBankTracker focus on high CD rates, and Charles Schwab® builds trust with comprehensive services. Each ad uniquely appeals to diverse investor needs.

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