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US Finance Investing - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
etrade.com 10.54
schwab.com 8.93
robinhood.com 5.99
nerdwallet.com 5.84
fidelity.com 5.09
capitalone.com 4
bankrate.com 2.91
coinbase.com 2.86
troweprice.com 2.65
bestmoney.com 2.32
others 48.87

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In the finance PPC landscape, ‘etrade.com’ leads with 10.54% click share, followed by ‘schwab.com’ at 8.93%. ‘Others’ dominate with 48.87%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ninjatrader.com gainbridge.io bestmoney.com nerdwallet.com schwab.com capitalone.com marcus.com etrade.com bankrate.com coinbase.com
2025/05/01 2.17% 4.61% 6.16% 8.61% 4.63% 3.95% 3.03% 3.9% 3.19% 7.42%
2025/05/02 2.15% 5.02% 6.76% 10.74% 4.09% 3.12% 4.32% 4.68% 2.92% 5.54%
2025/05/03 2.93% 5.4% 4.92% 9.31% 4.38% 2.8% 4.07% 3.81% 2.66% 4.95%
2025/05/04 3.05% 4.36% 5.75% 13.73% 4.82% 2.06% 3.4% 2.65% 2.86% 1.43%
2025/05/05 2.89% 3.82% 6.57% 10.65% 4.12% 2.25% 2.45% 3.75% 3.03% 5.33%
2025/05/06 2.02% 4.2% 6.98% 11.99% 3.94% 3.38% 3.89% 3.88% 2.25% 5.56%
2025/05/07 2.63% 4.6% 7.18% 13.23% 3.67% 3.11% 3.59% 3.42% 2.42% 4.93%
2025/05/08 2.39% 5.1% 7.49% 13.21% 3.84% 3.74% 3.22% 4.74% 2.95% 3.21%
2025/05/09 2.27% 3.36% 7.83% 12.84% 3.61% 3.54% 3.47% 4.86% 3.05% 4.35%
2025/05/10 1.99% 3.51% 5.02% 13.64% 4.31% 3.28% 3.67% 3.77% 4.22% 4.38%
2025/05/11 3.37% 3.38% 4.03% 12.23% 4.88% 2.88% 4.24% 2.82% 3.29% 4.87%
2025/05/12 2.23% 2.35% 7.28% 13.5% 3.03% 2.54% 2.51% 3.58% 4.01% 4.66%
2025/05/13 2.28% 1.86% 6.63% 13.45% 3.15% 3.06% 2.49% 4.72% 5.14% 3.28%
2025/05/14 3.76% 2.84% 6.83% 8.91% 3.7% 2.83% 2.79% 4.7% 5.19% 2.55%
2025/05/15 2.44% 4.93% 7.6% 12.45% 4.03% 2.9% 2.87% 2.98% 3.62% 1.01%
2025/05/16 2.65% 1.78% 6.18% 12.09% 3.34% 3.08% 2.8% 3.9% 2.24% 2.88%
2025/05/17 2.29% 0.96% 7.31% 11.78% 3.81% 3.13% 3.17% 4.09% 3.68% 1.18%
2025/05/18 2.44% 1.19% 7.25% 13.07% 4.26% 2.65% 3% 5.09% 3.88% 1.67%
2025/05/19 2.74% 1.57% 6.79% 10.06% 4.18% 4.2% 3.01% 3.63% 3.88% 4.06%
2025/05/20 2.78% 1.99% 6.11% 11.91% 3.78% 5.17% 3.32% 4.43% 2.85% 1.99%
2025/05/21 3.68% 2.03% 6.78% 11.31% 3.54% 4% 2.13% 5.3% 2.65% 3.58%
2025/05/22 2.04% 1.73% 6.19% 9.44% 3.96% 6.22% 2.06% 5.15% 3.25% 5.71%
2025/05/23 2.43% 1.76% 5.16% 7.45% 3.6% 4.8% 2.3% 5.11% 2.25% 5.33%
2025/05/24 1.85% 2.41% 4.69% 6.58% 4.11% 4.26% 3.26% 4.36% 2.42% 6.97%
2025/05/25 2.12% 2.23% 4.64% 6.49% 5.45% 4.05% 3.85% 3.26% 2.81% 6.28%
2025/05/26 2.09% 2.05% 3.78% 5.1% 3.99% 2.96% 2.88% 4.15% 2.91% 4.52%
2025/05/27 2.64% 3.79% 5.99% 7.61% 3.75% 3.52% 2.44% 3.44% 3.07% 3.36%
2025/05/28 2.66% 4.72% 5.8% 10.66% 4.28% 4.35% 2.93% 2.25% 2.69% 2.68%
2025/05/29 3.08% 4.93% 7.25% 10.97% 4.21% 3.21% 2.29% 2.33% 3.04% 0.5%
2025/05/30 2.2% 6.35% 6.58% 5.32% 3.72% 4.45% 3.24% 4.65% 2.27% 2.94%
2025/05/31 7.18% 6.68% 5.4% 5.21% 5.07% 3.77% 3.22% 2.4% 1.87% 0.42%

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Nerdwallet.com led May’s PPC spend, peaking at 13.73 on May 4. Bestmoney.com followed, with a high of 7.83 on May 9. Ninjatrader.com surged to 7.18 on May 31, while coinbase.com plummeted to 0.42.

Market Exposure

Competitor Count for US Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1232
2025/05/02 1267
2025/05/03 1246
2025/05/04 1262
2025/05/05 1279
2025/05/06 1311
2025/05/07 1328
2025/05/08 1311
2025/05/09 1272
2025/05/10 1262
2025/05/11 1301
2025/05/12 1318
2025/05/13 1331
2025/05/14 1368
2025/05/15 1346
2025/05/16 1320
2025/05/17 1322
2025/05/18 1335
2025/05/19 1356
2025/05/20 1309
2025/05/21 1315
2025/05/22 1301
2025/05/23 1290
2025/05/24 1279
2025/05/25 1275
2025/05/26 1294
2025/05/27 1283
2025/05/28 1277
2025/05/29 1299
2025/05/30 1259
2025/05/31 1227

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In May 2025, distinct advertisers peaked mid-month at 1,368, then gradually declined, ending at 1,227.

Campaign Efficiency

Market Loss & Market Gains for US Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
yahoo.com 3%
capitalone.com 0.82%
etrade.com 0.67%
webull.com 0.43%
americanexpress.com 0.34%
gobankingrates.com -0.59%
bankrate.com -0.59%
direxion.com -0.61%
bestmoney.com -0.64%
nerdwallet.com -2.33%

Copyright © Adthena. All rights reserved.

Yahoo.com surged with a 3.00% click share increase, while nerdwallet.com dropped by 2.33%. Capitalone.com and etrade.com also saw positive gains.

Campaign Efficiency

US Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date schwab.com ninjatrader.com gainbridge.io bestmoney.com capitalone.com etrade.com tastytrade.com marcus.com fidelity.com nerdwallet.com
2025/05/01 7% 2.35% 5.94% 4.62% 3.44% 5.19% 0.48% 3.03% 3.01% 4.03%
2025/05/02 6.6% 2.62% 5.52% 5.3% 2.83% 5.4% 0.65% 3.87% 3.3% 4.98%
2025/05/03 6.48% 3.95% 5.43% 3.9% 2.52% 4.93% 3.43% 3.64% 2.49% 3.89%
2025/05/04 6.67% 3.83% 4.67% 4.73% 2.01% 3.22% 2.59% 3.19% 2.52% 5.73%
2025/05/05 5.5% 2.88% 5.73% 5.52% 2.04% 4.38% 0.69% 2.45% 2.99% 5.04%
2025/05/06 5.19% 2.19% 5.15% 6.16% 3.47% 4.65% 0.98% 3.81% 2.81% 5.45%
2025/05/07 4.85% 2.61% 5.41% 6.3% 3.02% 4.16% 0.58% 3.33% 2.35% 5.62%
2025/05/08 5.25% 2.36% 5.82% 6.56% 3.86% 5.66% 1.1% 2.97% 2.18% 5.1%
2025/05/09 5.05% 2.29% 4.74% 8.01% 3.59% 5.86% 2.16% 3.23% 2.18% 5.68%
2025/05/10 5.81% 2.28% 5.49% 4.24% 3.56% 4.62% 0.64% 3.75% 2.86% 6.21%
2025/05/11 6.65% 3.7% 5.38% 4.08% 2.81% 3.62% 2.47% 3.82% 2.21% 5.77%
2025/05/12 4.2% 2.64% 3.31% 8.54% 2.39% 4.4% 3.46% 2.3% 1.99% 6.06%
2025/05/13 4.09% 2.46% 2.56% 5.09% 2.74% 5.88% 0.84% 2.19% 1.67% 5.53%
2025/05/14 4.72% 4.15% 3.84% 6.17% 2.96% 5.56% 2.87% 2.53% 1.74% 4.82%
2025/05/15 6.59% 2.76% 6.81% 5.73% 2.7% 3.48% 4.52% 2.74% 2.13% 5.24%
2025/05/16 3.75% 2.82% 2.21% 4.85% 2.95% 4.26% 1.74% 2.33% 1.96% 4.29%
2025/05/17 4.93% 2.67% 1.25% 6.01% 3.26% 4.6% 6.32% 2.89% 2.93% 5.09%
2025/05/18 5.69% 2.96% 1.67% 6.08% 2.65% 6.99% 2.96% 2.75% 2.18% 5.36%
2025/05/19 5.6% 3% 1.94% 5.41% 3.84% 4.39% 5.09% 2.72% 2.7% 4.51%
2025/05/20 4.44% 3.4% 2.24% 4.85% 5.16% 5.25% 1.79% 2.84% 3.19% 4.86%
2025/05/21 4.44% 4.33% 2.43% 5.42% 4.16% 6.64% 3.65% 2.02% 2.63% 4.25%
2025/05/22 5.41% 2.3% 2.19% 5.69% 5.99% 6.61% 1.36% 2.09% 2.21% 4.62%
2025/05/23 4.74% 2.96% 2.2% 4.19% 4.8% 6.84% 1.64% 2.26% 2.46% 3.69%
2025/05/24 5.88% 2.04% 2.71% 3.66% 4.22% 5.45% 3.1% 2.96% 2.04% 3.45%
2025/05/25 7.51% 2.33% 2.51% 3.92% 3.56% 4.01% 3.64% 3.18% 4.98% 2.74%
2025/05/26 5.26% 2.66% 2.39% 3.46% 3.08% 5.76% 1.74% 2.73% 2.66% 2.48%
2025/05/27 4.51% 3.03% 4.04% 4.51% 4.06% 4.73% 1.97% 2.28% 3% 3.06%
2025/05/28 5.48% 3.43% 5.05% 4.61% 3.94% 3.67% 1.4% 2.81% 3.23% 4.37%
2025/05/29 6.68% 3.97% 5.21% 5.51% 3.55% 3.75% 1.31% 2.2% 2.93% 4.49%
2025/05/30 4.37% 2.25% 6.01% 5.31% 4.15% 6.18% 2.16% 2.93% 2.23% 2.14%
2025/05/31 7.68% 6.34% 6.01% 3.84% 3.68% 3.25% 2.55% 2.5% 2.19% 1.78%

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In May 2025, Schwab.com saw fluctuating impressions, peaking at 7.68% on the 31st. Ninjatrader.com surged to 6.34% on the 31st. Gainbridge.io ended strong at 6.01%. Bestmoney.com peaked early, then declined. Capitalone.com and Etrade.com showed varied trends. Tastytrade.com and Marcus.com had modest gains. Fidelity.com and Nerdwallet.com experienced declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    How to Buy Tesla Stock https://www.finder.com

    Compare Leading US Stock Trading Platforms & Open An Account Now. Compare Fees & Features...

  2. 2
    Up to 5.80% APY Guaranteed https://www.gainbridge.io

    Guaranteed Savings Growth — Earn 5.50% APY on balances under $100,000. Earn 5.80% APY on balances $100,000 and greater

  3. 3
    Free Powerful Futures Platform | Trade with Low $50 Margins https://www.ninjatrader.com

    Trade Futures (Index, Forex, Gold, Oil, Crypto & More). 100+ Free Tools. No Account Min.

  4. 4
    Highest CD rates today - Start Saving - Up To 5.70% APY https://cd.pickyourbank.com › high_interest › cd_account

    FDIC-Insured Saving. Start Saving In Trusted Banks. Best Saving Accounts in 2025 Compared.

  5. 5
    Charles Schwab® https://www.schwab.com

    Full-Service Brokerage Firm — Building Trust Is Our Priority. Learn More About Our Satisfaction And Security Guarantees. Learn About All Our Accounts & How They Can Benefit You. Open An Account In 10 Minutes.

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In the competitive world of finance, top-performing Google PPC ads reveal compelling narratives. Finder.com entices with a guide on buying Tesla stock, emphasizing comparison. Gainbridge.io promises up to 5.80% APY, highlighting guaranteed growth. NinjaTrader offers a robust futures platform with low margins. PickYourBank.com showcases high CD rates, while Schwab.com builds trust with full-service brokerage offerings.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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