Share of Clicks for top 10 US Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| rocketmortgage.com | 13.35 |
| veteransunited.com | 7.39 |
| lendingtree.com | 5.96 |
| sofi.com | 4.27 |
| bankofamerica.com | 4.18 |
| chase.com | 3.98 |
| upstart.com | 3.49 |
| nerdwallet.com | 3.13 |
| 10bestmortgage.com | 2.88 |
| navyfederal.org | 2.8 |
| others | 48.57 |
- rocketmortgage.com - 13.35%
- veteransunited.com - 7.39%
- lendingtree.com - 5.96%
- sofi.com - 4.27%
- bankofamerica.com - 4.18%
- chase.com - 3.98%
- upstart.com - 3.49%
- nerdwallet.com - 3.13%
- 10bestmortgage.com - 2.88%
- navyfederal.org - 2.8%
- others - 48.57%
Copyright © Adthena. All rights reserved.
Rocket Mortgage leads with 13.35% click share, followed by Veterans United at 7.39%. Others dominate with 48.57%, highlighting diverse competition.
Share of Spend for the top 10 US Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | rocketmortgage.com | lendingtree.com | veteransunited.com | upstart.com | sofi.com | nerdwallet.com | 10bestmortgage.com | chase.com | fastloanadvance.com | fund.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 8.45% | 6.56% | 5.34% | 4.94% | 4.14% | 3.9% | 4.02% | 6.08% | 3.35% | 1.79% |
| 2026/03/02 | 14.32% | 6.92% | 5.75% | 5.03% | 3.16% | 3.2% | 4.24% | 3.08% | 3.38% | 1.65% |
| 2026/03/03 | 14.78% | 5.97% | 4.87% | 5.38% | 3.46% | 3.62% | 4.4% | 4.95% | 3.31% | 1.93% |
| 2026/03/04 | 15.35% | 6.43% | 7.43% | 4.28% | 4.86% | 3.73% | 4.87% | 2.88% | 2.93% | 1.65% |
| 2026/03/05 | 15.93% | 6.95% | 6.57% | 3.77% | 3.71% | 2.86% | 3.78% | 4.48% | 3.39% | 1.69% |
| 2026/03/06 | 17.24% | 6.76% | 6.57% | 3.64% | 3.5% | 2.7% | 3.58% | 3.9% | 1.89% | 1.22% |
| 2026/03/07 | 16.41% | 7.43% | 7.46% | 3.63% | 4.19% | 2.65% | 3.64% | 4.98% | 1.78% | 1.54% |
| 2026/03/08 | 15.88% | 7.27% | 9.81% | 4.32% | 3.91% | 2.42% | 4.31% | 4.46% | 1.58% | 1.77% |
| 2026/03/09 | 15.44% | 7.72% | 6.45% | 4.41% | 4.2% | 2.89% | 3.68% | 4.5% | 2.88% | 1.87% |
| 2026/03/10 | 15.97% | 7.4% | 7.08% | 3.71% | 4.2% | 3.56% | 4.41% | 3.51% | 2.11% | 2.19% |
| 2026/03/11 | 18.21% | 6.78% | 7.59% | 4.94% | 4.31% | 2.3% | 3.92% | 3.56% | 1.9% | 1.95% |
| 2026/03/12 | 18.78% | 6.48% | 7.48% | 5.41% | 4.19% | 2.06% | 3.24% | 1.84% | 1.79% | 1.69% |
| 2026/03/13 | 17.73% | 8.74% | 3.43% | 5.29% | 5.3% | 2.39% | 3.36% | 1.81% | 1.87% | 1.79% |
| 2026/03/14 | 17.95% | 9.14% | 5% | 4.47% | 8.12% | 2.66% | 3.82% | 2.02% | 1.48% | 1.61% |
| 2026/03/15 | 18.92% | 7.42% | 6.47% | 3.9% | 7.64% | 2.45% | 3.97% | 1.49% | 1.4% | 2.02% |
| 2026/03/16 | 15.98% | 7.17% | 5.34% | 4.99% | 5.56% | 3.24% | 4.25% | 1.07% | 1.97% | 2.22% |
| 2026/03/17 | 13.72% | 7.71% | 8.3% | 4.21% | 7.21% | 2.93% | 3.3% | 1.89% | 2.03% | 2.02% |
| 2026/03/18 | 14.9% | 8.16% | 8.37% | 3.97% | 7.61% | 2.33% | 3.26% | 1.54% | 2.22% | 2.42% |
| 2026/03/19 | 12.55% | 5.79% | 8.93% | 4.5% | 7.25% | 2.81% | 3.44% | 2.26% | 2.45% | 2.12% |
| 2026/03/20 | 8.95% | 6.28% | 7.79% | 4.88% | 7.24% | 2.64% | 3.61% | 3.65% | 1.98% | 2.08% |
| 2026/03/21 | 2.31% | 8.36% | 6.79% | 5.35% | 6.37% | 3.96% | 4.21% | 4.69% | 1.65% | 2.22% |
| 2026/03/22 | 2.27% | 10.11% | 7.28% | 4.95% | 5.87% | 5.34% | 4.25% | 4.38% | 1.52% | 3.68% |
| 2026/03/23 | 2.03% | 8.8% | 6.4% | 5.07% | 6.17% | 4.01% | 4.27% | 2.75% | 1.98% | 2.75% |
| 2026/03/24 | 4.78% | 6.85% | 5.89% | 4.91% | 6.25% | 4.1% | 3.22% | 5.25% | 3.42% | 3.07% |
| 2026/03/25 | 5.01% | 7.33% | 7.07% | 5.53% | 4.97% | 3.21% | 4.32% | 2.68% | 2.02% | 3.14% |
| 2026/03/26 | 6.03% | 7.48% | 6.29% | 4.47% | 6.95% | 3.18% | 3.36% | 2.69% | 2.51% | 2.07% |
| 2026/03/27 | 6.26% | 8.66% | 6.29% | 4.17% | 5.06% | 3.34% | 2.74% | 3.15% | 2.53% | 2.16% |
| 2026/03/28 | 6.26% | 8.7% | 6.63% | 4.61% | 4.03% | 3.92% | 3.49% | 3.09% | 1.82% | 2.28% |
| 2026/03/29 | 6.25% | 8.36% | 5.96% | 4.28% | 4.07% | 4.39% | 3.96% | 2.61% | 2.03% | 2.64% |
| 2026/03/30 | 5.79% | 8.9% | 4.31% | 5.22% | 3.46% | 4.13% | 4.08% | 2.21% | 2.49% | 2.81% |
| 2026/03/31 | 7.19% | 6.97% | 6.2% | 5.39% | 4.92% | 3.87% | 3.16% | 2.81% | 2.7% | 2.63% |
- rocketmortgage.com
- lendingtree.com
- veteransunited.com
- upstart.com
- sofi.com
- nerdwallet.com
- 10bestmortgage.com
- chase.com
- fastloanadvance.com
- fund.com
Copyright © Adthena. All rights reserved.
Rocket Mortgage’s spend share surged early March, peaking mid-month, then plummeted. LendingTree and Veterans United saw steady gains, while Upstart and Sofi fluctuated. March ended with Rocket Mortgage’s decline, LendingTree’s rise.
Competitor Count for US Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 1149 |
| 2026/03/02 | 1152 |
| 2026/03/03 | 1117 |
| 2026/03/04 | 1128 |
| 2026/03/05 | 1117 |
| 2026/03/06 | 1126 |
| 2026/03/07 | 1090 |
| 2026/03/08 | 1082 |
| 2026/03/09 | 1128 |
| 2026/03/10 | 1122 |
| 2026/03/11 | 1099 |
| 2026/03/12 | 1092 |
| 2026/03/13 | 1130 |
| 2026/03/14 | 1103 |
| 2026/03/15 | 1130 |
| 2026/03/16 | 1136 |
| 2026/03/17 | 1133 |
| 2026/03/18 | 1107 |
| 2026/03/19 | 1112 |
| 2026/03/20 | 1125 |
| 2026/03/21 | 1090 |
| 2026/03/22 | 1121 |
| 2026/03/23 | 1147 |
| 2026/03/24 | 1104 |
| 2026/03/25 | 1115 |
| 2026/03/26 | 1082 |
| 2026/03/27 | 1088 |
| 2026/03/28 | 1092 |
| 2026/03/29 | 1104 |
| 2026/03/30 | 1096 |
| 2026/03/31 | 1068 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 1,152 on March 2nd. A decline followed, ending at 1,068 on March 31st.
