Share of Clicks for top 10 US Finance Loans & Mortgages brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| rocketmortgage.com | 15.27 |
| lendingtree.com | 6.05 |
| chase.com | 6.01 |
| veteransunited.com | 5.73 |
| upstart.com | 4.27 |
| sofi.com | 4.15 |
| nerdwallet.com | 2.79 |
| navyfederal.org | 2.74 |
| fastloanadvance.com | 2.51 |
| 10bestmortgage.com | 2.21 |
| others | 48.27 |
- rocketmortgage.com - 15.27%
- lendingtree.com - 6.05%
- chase.com - 6.01%
- veteransunited.com - 5.73%
- upstart.com - 4.27%
- sofi.com - 4.15%
- nerdwallet.com - 2.79%
- navyfederal.org - 2.74%
- fastloanadvance.com - 2.51%
- 10bestmortgage.com - 2.21%
- others - 48.27%
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Rocket Mortgage leads with 15.27% click share, followed by LendingTree and Chase. Others dominate with 48.27%, highlighting diverse competition.
Share of Spend for the top 10 US Finance Loans & Mortgages brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | veteransunited.com | lendingtree.com | rocketmortgage.com | chase.com | nerdwallet.com | upstart.com | sofi.com | 10bestmortgage.com | albert.com | fastloanadvance.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 7.48% | 7.42% | 12.52% | 6.42% | 3.73% | 5.5% | 4.03% | 2.61% | 1.5% | 2.28% |
| 2026/02/02 | 4.73% | 4.93% | 10.53% | 6.08% | 2.56% | 4.46% | 6.19% | 2.95% | 2.44% | 2.76% |
| 2026/02/03 | 4.8% | 5.3% | 11.3% | 8.69% | 2.81% | 6.63% | 6.51% | 3.99% | 1.94% | 2.39% |
| 2026/02/04 | 5.1% | 6.35% | 12.53% | 8.05% | 2.6% | 6.41% | 6.96% | 3.6% | 2.08% | 2.36% |
| 2026/02/05 | 4.84% | 6.23% | 13.09% | 8.23% | 2% | 6.09% | 6.9% | 2.89% | 2.07% | 3% |
| 2026/02/06 | 5.03% | 8.07% | 13.82% | 5.97% | 1.83% | 5.85% | 5.67% | 3.53% | 2.03% | 3.07% |
| 2026/02/07 | 6.84% | 7.72% | 13.09% | 5.65% | 3.92% | 4.61% | 4.99% | 3.19% | 1.96% | 2.09% |
| 2026/02/08 | 6.92% | 6.17% | 14.44% | 5.66% | 3.42% | 4.42% | 4.59% | 2.76% | 2.16% | 2.67% |
| 2026/02/09 | 4.55% | 6.65% | 13.64% | 5.17% | 3.48% | 4.77% | 3.43% | 3.03% | 1.98% | 2.99% |
| 2026/02/10 | 6.14% | 6.29% | 13.74% | 5.61% | 3.46% | 4.31% | 4.48% | 3.45% | 2.4% | 2.34% |
| 2026/02/11 | 5.85% | 7.93% | 13.84% | 3.64% | 2.25% | 4.85% | 5.27% | 2.97% | 1.78% | 2.11% |
| 2026/02/12 | 4.8% | 6.18% | 13.01% | 8.16% | 1.99% | 6.04% | 6.85% | 2.87% | 2.05% | 2.98% |
| 2026/02/13 | 5% | 8.02% | 13.73% | 5.93% | 1.82% | 5.81% | 5.64% | 3.51% | 2.02% | 3.05% |
| 2026/02/14 | 6.67% | 7.71% | 12.94% | 5.4% | 3.83% | 4.6% | 4.98% | 3.2% | 1.96% | 2.09% |
| 2026/02/15 | 6.81% | 6.08% | 14.2% | 5.57% | 3.36% | 4.35% | 4.52% | 2.72% | 2.13% | 2.62% |
| 2026/02/16 | 4.51% | 6.59% | 13.51% | 5.12% | 3.45% | 4.72% | 3.4% | 3% | 1.96% | 2.96% |
| 2026/02/17 | 4.06% | 7.23% | 14.03% | 1.25% | 3.08% | 4.31% | 4.33% | 2.44% | 3.29% | 1.91% |
| 2026/02/18 | 5.64% | 6.86% | 16.32% | 3.41% | 1.9% | 4.88% | 4.94% | 2.74% | 2.09% | 2.84% |
| 2026/02/19 | 5.4% | 7.89% | 16.78% | 2.11% | 1.96% | 5.16% | 4.4% | 1.95% | 1.94% | 2.86% |
| 2026/02/20 | 3.17% | 8.43% | 16.67% | 4.74% | 1.92% | 4.94% | 4.29% | 2.43% | 1.62% | 3.09% |
| 2026/02/21 | 4.02% | 7.6% | 17.26% | 6.33% | 2.04% | 6% | 4.11% | 2.68% | 1.99% | 2.55% |
| 2026/02/22 | 4.46% | 6.53% | 16.1% | 4.24% | 3.24% | 5.45% | 5.79% | 2.51% | 1.96% | 2.58% |
| 2026/02/23 | 3.06% | 7.73% | 14.29% | 2.05% | 3.19% | 5.21% | 5.89% | 2.96% | 2.22% | 2.42% |
| 2026/02/24 | 4.53% | 7.83% | 12.9% | 2.31% | 3.34% | 5.66% | 3.86% | 4.2% | 2.07% | 2.7% |
| 2026/02/25 | 5.79% | 6.94% | 15.72% | 5.06% | 2.76% | 5.19% | 2.61% | 3.13% | 1.81% | 2.31% |
| 2026/02/26 | 7.02% | 8.14% | 11.08% | 7.63% | 2.77% | 5.73% | 3.38% | 2.47% | 2.23% | 2.03% |
| 2026/02/27 | 5.17% | 7.96% | 5.87% | 5.99% | 4.04% | 6.08% | 2.86% | 3.2% | 2.22% | 3.42% |
| 2026/02/28 | 7.6% | 7.41% | 7.37% | 5.56% | 4.61% | 3.96% | 3.53% | 3.3% | 2.39% | 2.32% |
- veteransunited.com
- lendingtree.com
- rocketmortgage.com
- chase.com
- nerdwallet.com
- upstart.com
- sofi.com
- 10bestmortgage.com
- albert.com
- fastloanadvance.com
Copyright © Adthena. All rights reserved.
Rocketmortgage.com led February 2026 with a strong start, peaking mid-month. Lendingtree.com maintained a steady presence, while veteransunited.com fluctuated. Chase.com and sofi.com showed varied trends, ending with moderate shares.
Competitor Count for US Finance Loans & Mortgages
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 1244 |
| 2026/02/02 | 1394 |
| 2026/02/03 | 1211 |
| 2026/02/04 | 1195 |
| 2026/02/05 | 1199 |
| 2026/02/06 | 1202 |
| 2026/02/07 | 1207 |
| 2026/02/08 | 1198 |
| 2026/02/09 | 1228 |
| 2026/02/10 | 1228 |
| 2026/02/11 | 1226 |
| 2026/02/12 | 1199 |
| 2026/02/13 | 1202 |
| 2026/02/14 | 1207 |
| 2026/02/15 | 1198 |
| 2026/02/16 | 1228 |
| 2026/02/17 | 1240 |
| 2026/02/18 | 1275 |
| 2026/02/19 | 1236 |
| 2026/02/20 | 1210 |
| 2026/02/21 | 1165 |
| 2026/02/22 | 1170 |
| 2026/02/23 | 1213 |
| 2026/02/24 | 1180 |
| 2026/02/25 | 1182 |
| 2026/02/26 | 1145 |
| 2026/02/27 | 1131 |
| 2026/02/28 | 1135 |
Copyright © Adthena. All rights reserved.
February saw a dynamic shift in advertisers, peaking at 1,394 on the 2nd, then gradually declining to 1,135 by month’s end.
