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US Gambling & Gaming Casino Games - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
goldennugget.com 27.78
crowncoinscasino.com 9.53
slotomania.com 9.27
modo.us 4.4
high5casino.com 4.21
caesars.com 4.2
mcluck.com 3.77
qualityarcades.com 3.25
realprize.com 3.07
pulsz.com 2.47
others 28.05

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Golden Nugget leads with 27.78% click share, closely followed by ‘others’ at 28.05%. Slotomania and Crown Coins Casino trail behind.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date crowncoinscasino.com goldennugget.com coinplayzone.com socialplayhub.com slotomania.com mcluck.com modo.us realprize.com megabonanza.com pulsz.com
2025/04/01 0% 55.03% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/02 0% 69.46% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/03 0% 53.82% 0% 0% 0% 0% 0% 0% 0% 0%
2025/04/04 18.81% 27.42% 0.85% 1.06% 2.4% 1.4% 0% 3.62% 2.78% 1.21%
2025/04/05 22.82% 19.1% 2.61% 5.29% 6.69% 10.73% 1.13% 0% 0.22% 1.21%
2025/04/06 38.31% 9.87% 0% 5.44% 2.99% 5.29% 2.43% 0.07% 5.61% 4.22%
2025/04/07 20.65% 14.26% 0.3% 0.64% 3.24% 6.65% 0.16% 0% 13.73% 10.59%
2025/04/08 20.89% 4% 0.89% 3.41% 0% 6.1% 9.77% 0.94% 9.07% 10.33%
2025/04/09 8.26% 8.72% 2.21% 6.9% 2.29% 4.56% 4.99% 4.89% 0% 2.07%
2025/04/10 26.44% 13.25% 0% 7.27% 8.76% 0.6% 4.08% 2.74% 11.28% 0%
2025/04/11 13.28% 13.55% 0% 0.22% 5.92% 5.95% 5.4% 1.93% 1.76% 7.89%
2025/04/12 10.74% 4.68% 10.21% 19.56% 2.57% 9.09% 7.69% 0.85% 0% 6.33%
2025/04/13 21.36% 8.7% 1.14% 3.31% 4.61% 4.24% 11.75% 2.1% 0.25% 1.75%
2025/04/14 20.98% 8.24% 0% 0.91% 2.19% 0.54% 0.29% 2.86% 1.3% 0.81%
2025/04/15 32.47% 6.33% 0% 0% 3.42% 1.04% 10.51% 0% 11.09% 8.55%
2025/04/16 23.36% 8.66% 1.09% 1.42% 11.84% 0% 0% 0% 0% 0%
2025/04/17 8.95% 6.78% 0.31% 0.92% 4.79% 1.89% 18.88% 6.69% 0.64% 0.35%
2025/04/18 17.44% 1.95% 0.43% 1.36% 3.36% 7.55% 16.63% 6.67% 0.1% 8.22%
2025/04/19 9.86% 7.55% 0.43% 2.5% 1.22% 13.19% 15.51% 17.16% 0% 5.17%
2025/04/20 15.48% 2.67% 16.76% 5.5% 4.59% 8.19% 2.14% 2.26% 0% 2.51%
2025/04/21 56% 6.73% 0.62% 2.75% 3.48% 0.76% 4.7% 1.09% 0% 1.57%
2025/04/22 42.42% 14.83% 0% 0.79% 0.86% 0.85% 13.07% 2.62% 0% 1.24%
2025/04/23 1.84% 63.56% 3.13% 0% 4.4% 0% 5.38% 0% 0% 0.47%
2025/04/24 5.03% 40.49% 0% 2.42% 9.69% 4.47% 11.23% 0% 0% 0%
2025/04/25 5.28% 59.02% 0% 0% 13.86% 1.35% 0.63% 0% 0% 0.86%
2025/04/26 14.46% 17.75% 0% 0% 13.4% 0% 3.66% 18.23% 3.83% 0%
2025/04/27 19.63% 10.74% 0% 0.48% 16.14% 5.75% 1.23% 9.28% 0% 4.62%
2025/04/28 14.2% 12.14% 0% 0% 5.97% 8.47% 0.22% 22.5% 12.65% 9.9%
2025/04/29 0% 34.37% 0% 1.54% 9.3% 4.75% 0% 0% 0% 0%
2025/04/30 34.03% 13.81% 10.08% 9.52% 9.34% 0.53% 0.45% 0% 0% 0%

Copyright © Adthena. All rights reserved.

CrownCoinsCasino’s spend peaked on April 21 at 56.00, while GoldenNugget saw a significant rise on April 23 with 63.56. RealPrize and MegaBonanza had modest fluctuations, ending with 22.50 and 12.65, respectively.

Market Exposure

Competitor Count for US Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 10
2025/04/02 9
2025/04/03 11
2025/04/04 31
2025/04/05 26
2025/04/06 41
2025/04/07 26
2025/04/08 38
2025/04/09 37
2025/04/10 31
2025/04/11 35
2025/04/12 38
2025/04/13 38
2025/04/14 32
2025/04/15 30
2025/04/16 18
2025/04/17 64
2025/04/18 66
2025/04/19 49
2025/04/20 44
2025/04/21 39
2025/04/22 32
2025/04/23 16
2025/04/24 20
2025/04/25 15
2025/04/26 17
2025/04/27 24
2025/04/28 19
2025/04/29 21
2025/04/30 29

Copyright © Adthena. All rights reserved.

April began with 10 advertisers, fluctuating significantly, peaking at 66 on the 18th. The month concluded with 29 advertisers, showcasing dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
realprize.com 4.15%
baccarat.com 3.22%
modo.us 2.27%
slotomania.com 1.7%
mcluck.com 1.67%
qualityarcades.com -1.36%
socialplayhub.com -1.59%
megabonanza.com -1.87%
caesars.com -4.58%
high5casino.com -9.44%

Copyright © Adthena. All rights reserved.

Realprize.com surged with a 4.15% click share increase, while high5casino.com plummeted by 9.44%.

Campaign Efficiency

US Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date crowncoinscasino.com qualityarcades.com goldennugget.com slotomania.com socialplayhub.com mcluck.com modo.us realprize.com megabonanza.com pulsz.com
2025/04/01 0% 45.88% 14.88% 0% 0% 0% 0% 0% 0% 0%
2025/04/02 0% 44.51% 23.16% 0% 0% 0% 0% 0% 0% 0%
2025/04/03 0% 49.06% 17.85% 0% 0% 0% 0% 0% 0% 0%
2025/04/04 15.45% 13.18% 17.34% 1.77% 0.79% 0.79% 0% 6.2% 10.07% 1.09%
2025/04/05 19.96% 7.4% 15.05% 6.13% 3.85% 8.64% 0.69% 0% 0.62% 1.81%
2025/04/06 40.33% 4.77% 6.47% 2.46% 4.25% 4.08% 3.3% 0.11% 2.64% 2.64%
2025/04/07 16.56% 3.39% 6.88% 1.78% 0.65% 10.89% 0.36% 0% 10.89% 10.89%
2025/04/08 19.24% 3.97% 2.28% 0% 1.51% 9.46% 10.63% 1.55% 8.52% 11.43%
2025/04/09 9.41% 6.96% 5.68% 1.71% 2.91% 3.29% 8.6% 8.6% 0% 2.87%
2025/04/10 26.51% 3.99% 9.16% 7% 6.4% 0.56% 7.76% 4.68% 5.37% 0%
2025/04/11 9.5% 10.01% 8.89% 4.35% 1.09% 6.58% 6.87% 3.63% 3.63% 9.13%
2025/04/12 9.4% 4.34% 3.15% 1.93% 19.45% 13.16% 9.02% 1.61% 0% 8.84%
2025/04/13 22.74% 3.76% 6.02% 3.31% 2.93% 3.55% 12.69% 4.1% 0.28% 1.1%
2025/04/14 15.41% 4.64% 4.47% 1.37% 0.5% 0.46% 0.17% 4.57% 2.28% 0.46%
2025/04/15 33.27% 3.98% 3.6% 2.2% 0% 1.07% 10.23% 0% 10.09% 10.09%
2025/04/16 19.52% 13.15% 6.54% 9.99% 0.9% 0% 0% 0% 0% 0%
2025/04/17 6.29% 1.57% 2.93% 2.24% 0.45% 1.78% 15.46% 6.65% 1.83% 0.33%
2025/04/18 15.21% 0.47% 1.06% 1.94% 1.02% 8.29% 15.92% 7.88% 0.05% 8.78%
2025/04/19 9.16% 1.3% 4.05% 0.74% 1.25% 19.99% 14.41% 20.03% 0% 5.14%
2025/04/20 15.02% 3.12% 1.84% 3.27% 3.46% 15.31% 2.68% 1.88% 0% 2.28%
2025/04/21 57.09% 0.98% 4.19% 2.56% 1.61% 0.79% 2.52% 0.72% 0% 0.63%
2025/04/22 42.86% 3.47% 8.92% 0.55% 0.4% 0.62% 12.55% 1.37% 0% 0.73%
2025/04/23 1.85% 12.32% 48.99% 3.74% 0% 0% 6.32% 0% 0% 0.62%
2025/04/24 1.83% 9% 23.5% 6.15% 1.38% 6.12% 10.42% 0% 0% 0%
2025/04/25 6.4% 24.18% 38.26% 10.02% 0% 3.34% 0.43% 0% 0% 3.34%
2025/04/26 18.36% 7.63% 8.98% 7.92% 0% 0% 2.99% 24.48% 6.12% 0%
2025/04/27 21.65% 11.32% 7.03% 11.27% 0.35% 2.89% 1.82% 14.38% 0% 7.19%
2025/04/28 15.25% 4.71% 8.19% 4.29% 0% 7.18% 0.55% 28.97% 13.11% 6.03%
2025/04/29 0% 24.5% 19.24% 5.88% 2.94% 7.06% 0% 0% 0% 0%
2025/04/30 33.81% 12.52% 8.66% 6.49% 5.57% 1.3% 0.87% 0% 0% 0%

Copyright © Adthena. All rights reserved.

Crowncoinscasino.com saw fluctuating impressions, peaking at 57.09% on April 21. Realprize.com surged to 28.97% on April 28. Qualityarcades.com started strong, then dipped. Goldennugget.com spiked to 48.99% on April 23. April ended with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Instant Payout Casinos - Withdrawals Within 30 Minutes https://www.coinplayzone.com

    Explore California’s Premier Online Casino Sites - Play Now & Start Winning!

  2. 2
    CrownCoins Casino: #1 in US https://www.crowncoinscasino.com

    Play Sweet Bonanza Today — CrownCoins Casino, The #1 Sweepstakes Online Casino In The US. Amazing Gaming Experience!

  3. 3
    Play Online Casino Games | Hit The Jackpot Now | Spin, Win, Repeat https://www.mcluck.com

    More games, more luck, more fun. Sign up for the ultimate social gaming experience today. Indulge...

  4. 4
    Modo: Spin, Win, Repeat - Fast Payouts | They Take Weeks https://promo.modo.us

    Join thousands of daily winners who love Modo for real wins and fun. Be a Modo VIP today.

  5. 5
    Switch from High5: RealPrize | RealPrize: Step Up From High5 https://www.realprize.com

    Play America's Best Social Casino with Over 300 Exciting Games - Claim Your Free Coins Now

Copyright © Adthena. All rights reserved.

In the competitive world of online casinos, Coinplayzone.com entices with instant payouts, while CrownCoinsCasino.com boasts its #1 US status. McLuck.com promises endless fun, and Modo.us highlights fast payouts. RealPrize.com invites players to step up from High5 with over 300 games.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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