US Gambling & Gaming Casino Games - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Casino Games category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Gambling & Gaming Casino Games brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
goldennugget.com	18.45
high5casino.com	9.5
crowncoinscasino.com	7.97
treasureisland.com	6.77
caesars.com	5.22
modo.us	4.62
qualityarcades.com	3.86
slotomania.com	3.34
megabonanza.com	3.23
pulsz.com	3.14
others	33.9

In the gambling PPC landscape, Goldennugget.com leads with 18.45% click share, followed by High5casino.com at 9.5%. ‘Others’ collectively dominate with 33.9%.

Market Exposure

Share of Spend for the top 10 US Gambling & Gaming Casino Games brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	goldennugget.com	stake.us	crowncoinscasino.com	mcluck.com	pulsz.com	modo.us	spree.com	socialplayhub.com	megabonanza.com	high5casino.com
2025/03/01	1.18%	1.03%	11.24%	7.26%	5.83%	15.48%	1.47%	6.43%	12.44%	8.54%
2025/03/02	0.9%	1.14%	8.05%	6.7%	9.74%	15.81%	7.05%	7.21%	9.96%	7.2%
2025/03/03	1.67%	3.76%	34.4%	2.6%	6.72%	2.93%	2.71%	7.5%	6.65%	4.08%
2025/03/04	0.32%	1.35%	28.83%	4.42%	3.63%	7.34%	4.9%	3.86%	3.44%	4.95%
2025/03/05	29.64%	5.25%	16.78%	0%	0%	3.99%	0%	0%	0%	0%
2025/03/06	5.12%	3.38%	3.12%	0%	0%	0.03%	0.01%	0%	0%	28.53%
2025/03/07	1.63%	0.22%	25.1%	9.49%	0.51%	7.74%	1.08%	8.29%	0.44%	8.29%
2025/03/08	8.37%	16.23%	9.44%	0%	15.09%	16.59%	0%	0.4%	0%	0%
2025/03/09	50.34%	2.41%	0.04%	0%	0%	0.03%	0.01%	0%	0.01%	0.02%
2025/03/10	66.82%	1.54%	0.02%	0%	0%	0.01%	0.01%	0%	0.01%	0.01%
2025/03/11	26.17%	6.87%	1.01%	0%	0%	0.03%	0.02%	0%	0.02%	0.02%
2025/03/12	34.94%	3.87%	0%	0%	0%	0.98%	0%	0%	0%	0%
2025/03/13	78%	2.36%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/14	45.19%	3.06%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/15	75.02%	4.15%	0%	0%	0%	1.05%	0%	0%	0%	0%
2025/03/16	64.66%	2.88%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/17	0%	7.18%	0%	0%	0%	9.11%	0%	0%	0%	0%
2025/03/18	43.89%	6.3%	0%	0%	0%	2.66%	0%	0%	0%	0%
2025/03/19	0%	9.05%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/20	65.74%	3.04%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/21	68.99%	1.53%	0%	0%	0%	0.88%	0.79%	0%	0%	0%
2025/03/22	39.03%	1.18%	0%	0%	0%	1.5%	0%	0%	0%	0%
2025/03/23	0%	0%	0%	0%	0%	1.6%	0%	0%	0%	0%
2025/03/24	52.76%	1.6%	0%	0%	5.39%	0%	0%	0%	0%	0%
2025/03/25	41.09%	5.08%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/26	61.5%	3.15%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/27	73.96%	1.89%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/28	66.14%	0%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/29	60.12%	0%	1.85%	0%	0%	2.13%	2.12%	0%	0%	0%
2025/03/30	0%	3.32%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/31	60.83%	2.12%	0.87%	0%	0%	0%	0%	0%	0%	0%

In March 2025, Golden Nugget’s PPC spend surged, peaking at 78.00 on March 13. McLuck and Pulsz showed moderate fluctuations, while Modo and Stake had varied trends. Crown Coins Casino’s spend spiked early, then declined. Social Play Hub and Mega Bonanza had consistent activity, with High5 Casino peaking on March 6.

Market Exposure

Competitor Count for US Gambling & Gaming Casino Games

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	65
2025/03/02	79
2025/03/03	75
2025/03/04	60
2025/03/05	13
2025/03/06	34
2025/03/07	61
2025/03/08	44
2025/03/09	22
2025/03/10	20
2025/03/11	22
2025/03/12	10
2025/03/13	12
2025/03/14	9
2025/03/15	8
2025/03/16	9
2025/03/17	11
2025/03/18	11
2025/03/19	11
2025/03/20	9
2025/03/21	15
2025/03/22	14
2025/03/23	7
2025/03/24	12
2025/03/25	8
2025/03/26	10
2025/03/27	9
2025/03/28	11
2025/03/29	16
2025/03/30	10
2025/03/31	13

March began with 65 advertisers, peaking at 79 on March 2. A sharp decline followed, stabilizing around 10-15 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Gambling & Gaming Casino Games

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
goldennugget.com	24.32%
treasureisland.com	14.51%
caesars.com	5.7%
qualityarcades.com	5.47%
ameristarcouncilbluffs.com	1.84%
slotomania.com	-2.47%
mcluck.com	-2.75%
modo.us	-3.84%
high5casino.com	-8.76%
crowncoinscasino.com	-9.55%

Treasureisland.com and goldennugget.com soared with click share increases of 14.51% and 24.32%, respectively. Meanwhile, crowncoinscasino.com and high5casino.com faced declines of 9.55% and 8.76%.

Campaign Efficiency

US Gambling & Gaming Casino Games Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	goldennugget.com	qualityarcades.com	stake.us	crowncoinscasino.com	mcluck.com	pulsz.com	dingdingding.com	modo.us	socialplayhub.com	megabonanza.com
2025/03/01	0.77%	1.76%	0.77%	9.65%	5.7%	6.7%	0.33%	15.05%	7.36%	12.56%
2025/03/02	0.55%	0.6%	1.28%	6.53%	7.92%	11.34%	3.98%	14.73%	6.55%	10.44%
2025/03/03	1.04%	1.01%	4.72%	30.48%	3.56%	7.41%	3.59%	2.24%	8.2%	7.3%
2025/03/04	0.25%	0.41%	0.95%	23.54%	4.85%	3.86%	3.64%	6.8%	4.29%	3.57%
2025/03/05	10.53%	38.95%	6.74%	5.53%	0%	0%	0%	2.89%	0%	0%
2025/03/06	2.84%	16.33%	6.49%	7.11%	0%	0%	0%	0.02%	0%	0%
2025/03/07	0.92%	2.28%	0.68%	19.71%	11.77%	1.16%	5.14%	8.68%	8.21%	0.42%
2025/03/08	3.69%	0.53%	14.7%	7.1%	0%	12.71%	1.83%	14.21%	0.31%	0%
2025/03/09	20.95%	32.73%	7.68%	0.04%	0%	0%	0%	0.03%	0%	0.01%
2025/03/10	36.39%	23.94%	5.34%	0.03%	0%	0%	0%	0.01%	0%	0.01%
2025/03/11	8.97%	38.37%	10.03%	0.33%	0%	0%	0%	0.01%	0%	0.01%
2025/03/12	14.93%	44.2%	9.13%	0%	0%	0%	0%	1.37%	0%	0%
2025/03/13	34.98%	26.84%	6.41%	0%	0%	0%	0%	0%	0%	0%
2025/03/14	20.31%	33.39%	7.45%	0%	0%	0%	0%	0%	0%	0%
2025/03/15	40.05%	17.56%	12.24%	0%	0%	0%	0%	1.84%	0%	0%
2025/03/16	43.74%	14.39%	9.17%	0%	0%	0%	0%	0%	0%	0%
2025/03/17	0%	18.94%	8.45%	0%	0%	0%	0%	6.34%	0%	0%
2025/03/18	7.41%	38.98%	8.15%	0%	0%	0%	0%	2.04%	0%	0%
2025/03/19	0%	30.47%	8.73%	0%	0%	0%	0%	0%	0%	0%
2025/03/20	28.64%	25.9%	6.82%	0%	0%	0%	0%	0%	0%	0%
2025/03/21	37.85%	20.75%	4.63%	0%	0%	0%	0%	1.04%	0%	0%
2025/03/22	13.03%	35.35%	2.39%	0%	0%	0%	0%	1.79%	0%	0%
2025/03/23	0%	48.41%	0%	0%	0%	0%	0%	1.04%	0%	0%
2025/03/24	23.2%	19.07%	4.25%	0%	0%	4.77%	0%	0%	0%	0%
2025/03/25	22.53%	18.53%	12.39%	0%	0%	0%	0%	0%	0%	0%
2025/03/26	27.19%	29.51%	7.98%	0%	0%	0%	0%	0%	0%	0%
2025/03/27	32.71%	36.57%	4.8%	0%	0%	0%	0%	0%	0%	0%
2025/03/28	31.44%	36.2%	0%	0%	0%	0%	0%	0%	0%	0%
2025/03/29	34.53%	24.34%	0%	0.54%	0%	0%	0%	0.54%	0%	0%
2025/03/30	0%	55.93%	3.78%	0%	0%	0%	0%	0%	0%	0%
2025/03/31	27.38%	25.7%	5.02%	1.54%	0%	0%	0%	0%	0%	0%

In March 2025, Golden Nugget’s impression share surged, peaking at 43.74% mid-month. Quality Arcades fluctuated, ending strong at 25.7%. McLuck and Stake.us showed moderate gains, while Crown Coins Casino and Modo.us saw declines. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Casino Games

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
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In the competitive world of online casinos, Caesars Palace entices with a $10 sign-up bonus and lucrative rewards. CrownCoins Casino boasts its top US ranking, promising an unmatched gaming experience. MegaBonanza offers exclusive social gaming thrills, while Modo highlights fast payouts and VIP experiences. Pulsz captivates with thrilling 24/7 social casino games.

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Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

GIMO is a specialist digital marketing agency for the gaming industry. In 2019, they saw their cost-per-clicks (CPCs) rise sharply for their clients, primarily due to brand-bidding among rivals.

GIMO set an ambitious goal: reduce their brand spend by 25%. To do that, they would need to find every opportunity for campaign efficiency.Read case study

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Discover how UNTUCKit optimized its brand search strategy using Adthena’s Brand Activator, resulting in $54k savings in just six months. Learn how they improved efficiency and competitor insights.Read case study

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US Gambling & Gaming Casino Games - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Gambling & Gaming Casino Games brands

Share of Spend for the top 10 US Gambling & Gaming Casino Games brands

Competitor Count for US Gambling & Gaming Casino Games

Market Loss & Market Gains for US Gambling & Gaming Casino Games

US Gambling & Gaming Casino Games Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Gambling & Gaming Casino Games

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

GIMO Case Study: Reducing CPCs and Saving €1.12M for Clients

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena