US Healthcare & Medical Rehabilitation - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 57.5451243157
42.4548756843
57%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 17%
Seasonal 0%
Local 3%
Problem Solving 36%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 9.61
weightwatchers.com 6.54
betterhelp.com 4.16
headway.co 2.74
zocdoc.com 2.5
psychologytoday.com 2.06
forbes.com 1.86
growtherapy.com 1.83
thejoint.com 1.83
noom.com 1.49
others 65.38
  • cvs.com - 9.61%
  • weightwatchers.com - 6.54%
  • betterhelp.com - 4.16%
  • headway.co - 2.74%
  • zocdoc.com - 2.5%
  • psychologytoday.com - 2.06%
  • forbes.com - 1.86%
  • growtherapy.com - 1.83%
  • thejoint.com - 1.83%
  • noom.com - 1.49%
  • others - 65.38%

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In the healthcare PPC landscape, CVS leads with 9.61% click share, followed by WeightWatchers at 6.54%. BetterHelp captures 4.16%, while ‘others’ dominate with 65.38%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com cvs.com zocdoc.com headway.co psychologytoday.com weightwatchers.com growtherapy.com forbes.com talkiatry.com ro.co
2026/10/01 6.22% 3.07% 4.74% 4.38% 2.71% 1.88% 2.64% 4.43% 2.94% 1.13%
2026/10/02 5.97% 3.17% 7.33% 2.8% 1.87% 1.67% 3.69% 4.35% 2.58% 0.96%
2026/10/03 7.23% 3.61% 2.83% 3.2% 2.33% 1.73% 3.14% 4.3% 2.71% 1.1%
2026/10/04 7.75% 3.38% 1.76% 3.61% 3.19% 1.45% 3.9% 4.1% 2.54% 1.08%
2026/10/05 8.49% 4.36% 3.55% 4.61% 2.71% 1.53% 4.26% 3.16% 2.18% 1.27%
2026/10/06 8.4% 5.09% 2.99% 4.65% 2.33% 1.48% 3.47% 3.21% 2.46% 0.87%
2026/10/07 8.72% 5.32% 2.6% 5.02% 2.23% 2.02% 3.1% 2.99% 2.35% 0.73%
2026/10/08 8.12% 4.54% 2.51% 4.52% 2.24% 1.45% 3.74% 2.9% 2.41% 2.01%
2026/10/09 6.61% 5.63% 1.86% 3.18% 2.03% 2.33% 2.99% 2.59% 2.36% 1.22%
2026/10/10 7.71% 5.32% 1.45% 3.28% 3.53% 1.98% 3.82% 2.47% 2.85% 2.34%
2026/10/11 7.08% 6.59% 1.27% 3.16% 3.2% 2.02% 2.89% 2.09% 3.16% 2.98%
2026/10/12 7.89% 5.97% 1.31% 5.09% 2.43% 2.61% 3.28% 2.93% 2.99% 1.61%
2026/10/13 7.39% 4.47% 1.78% 4.96% 2.02% 3.39% 2.82% 3.16% 2.4% 1.84%
2026/10/14 6.95% 4.61% 2.02% 4.7% 2.23% 3.04% 3.77% 2.72% 1.77% 2.66%
2026/10/15 6.93% 5.05% 1.79% 4.3% 2.31% 2.26% 3.9% 2.79% 1.59% 3.22%
2026/10/16 6.3% 3.09% 2.74% 5.13% 1.96% 2.58% 2.73% 2.5% 1.5% 2.54%
2026/10/17 5.64% 4.4% 2.44% 4.48% 1.9% 2.43% 2.39% 2.21% 1.81% 2.54%
2026/10/18 6.37% 4.19% 2.39% 4.89% 1.71% 3.38% 3.53% 2.06% 2.05% 1.92%
2026/10/19 6.49% 3.82% 1.98% 4.89% 1.98% 3.53% 2.84% 2.42% 1.8% 2.87%
2026/10/20 6.57% 3.73% 3.3% 5.07% 1.59% 3.38% 3.35% 2.36% 1.64% 1.88%
2026/10/21 6.26% 2.89% 3.18% 4.63% 1.98% 2.37% 3.6% 1.86% 1.75% 1.72%
2026/10/22 5.71% 2.97% 3.68% 4.82% 2.86% 2.33% 3.12% 2.17% 1.77% 2.05%
2026/10/23 6.1% 3.49% 2.3% 4.04% 3.52% 3.74% 2.92% 2.09% 1.87% 1.59%
2026/10/24 5.09% 3.45% 2.28% 3.52% 3.85% 2.8% 3.4% 2.34% 1.73% 1.83%
2026/10/25 5.88% 2.82% 3.5% 5.5% 2.62% 2.15% 2.89% 3.04% 1.21% 1.9%
2026/10/26 5.61% 4.15% 3.6% 4.71% 2.16% 2.35% 3.4% 2.29% 1.5% 1.47%
2026/10/27 5.38% 3.49% 3.55% 4.76% 2.63% 1.62% 3.53% 2.04% 1.56% 1.38%
2026/10/28 5.86% 4.68% 4.26% 5.03% 2.89% 1.57% 3.06% 2.42% 1.84% 1.51%
2026/10/29 5.34% 3.69% 4.64% 5.6% 3.3% 2.12% 3.45% 2.42% 1.68% 1.87%
2026/10/30 6.48% 4.13% 2.4% 4.41% 3.2% 2.91% 2.61% 2.71% 1.5% 1.48%
2026/10/31 5.8% 5.57% 4.44% 3.85% 3.46% 2.8% 2.73% 2.21% 1.31% 1.3%
  • betterhelp.com
  • cvs.com
  • zocdoc.com
  • headway.co
  • psychologytoday.com
  • weightwatchers.com
  • growtherapy.com
  • forbes.com
  • talkiatry.com
  • ro.co

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In October 2026, BetterHelp led with fluctuating spend, peaking mid-month. CVS saw a steady rise, while Zocdoc’s early spike dwindled. Headway and Psychology Today showed consistent growth. WeightWatchers and GrowTherapy had varied trends. Forbes, Talkiatry, and Ro.co maintained lower, stable shares.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 1677
2026/10/02 1690
2026/10/03 1721
2026/10/04 1742
2026/10/05 1772
2026/10/06 1729
2026/10/07 1760
2026/10/08 1847
2026/10/09 1871
2026/10/10 1823
2026/10/11 1763
2026/10/12 1850
2026/10/13 1933
2026/10/14 1960
2026/10/15 1894
2026/10/16 1856
2026/10/17 1857
2026/10/18 1849
2026/10/19 1843
2026/10/20 1799
2026/10/21 1829
2026/10/22 1748
2026/10/23 1881
2026/10/24 1965
2026/10/25 2037
2026/10/26 2095
2026/10/27 2013
2026/10/28 2048
2026/10/29 2075
2026/10/30 2073
2026/10/31 2003

Copyright © Adthena. All rights reserved.

October saw a dynamic rise in distinct advertisers, starting at 1,677 and peaking at 2,095. The month concluded with a slight dip to 2,003, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
thejoint.com 1.73%
zocdoc.com 1.27%
weightwatchers.com 0.92%
fertilityassociates.com 0.81%
carefertility.net 0.63%
onecompress.com -0.46%
joinweightcare.com -0.54%
bauerfeind.us -0.65%
betterhelp.com -1.05%
cvs.com -4.01%

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In the past month, thejoint.com and zocdoc.com saw significant click share growth, while cvs.com experienced the largest decline.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com betterhelp.com zocdoc.com headway.co weightwatchers.com forbes.com growtherapy.com psychologytoday.com ro.co noom.com
2026/10/01 9.74% 4.05% 3.74% 3.5% 1.55% 3.79% 2.05% 1.73% 1.38% 1%
2026/10/02 10.61% 3.74% 4.78% 2.58% 1.61% 3.47% 3.12% 1.23% 1.28% 1.06%
2026/10/03 10.1% 4.48% 2.02% 2.6% 1.39% 3.12% 2.47% 1.58% 1.36% 1.45%
2026/10/04 9.41% 4.74% 1.24% 2.65% 1.23% 3.15% 2.81% 1.94% 1.31% 1.3%
2026/10/05 12.97% 5.27% 2.36% 3.68% 1.29% 2.24% 3.11% 1.44% 1.46% 1.09%
2026/10/06 13.24% 5.01% 2.09% 3.34% 1.16% 2.16% 2.6% 1.2% 1.02% 1.07%
2026/10/07 13.99% 5.04% 1.92% 3.35% 1.66% 2.19% 2.42% 1.28% 0.94% 1.24%
2026/10/08 11% 4.82% 1.72% 3.33% 1.21% 2.34% 2.69% 1.26% 2% 0.99%
2026/10/09 12.67% 3.64% 1.29% 2.29% 1.66% 1.9% 2.07% 1.28% 1.45% 0.77%
2026/10/10 12.51% 4.38% 1.04% 2.39% 1.5% 1.65% 2.69% 2.02% 2.38% 1.43%
2026/10/11 15.19% 3.94% 0.96% 2.39% 1.61% 1.62% 1.93% 1.79% 2.84% 1.39%
2026/10/12 13.88% 4.73% 0.98% 3.63% 1.99% 2.22% 2.37% 1.41% 1.71% 1.93%
2026/10/13 11.52% 4.48% 1.33% 3.48% 2.32% 2.49% 2.06% 1.23% 2.09% 2.39%
2026/10/14 11.19% 4% 1.33% 3.22% 2.27% 2.13% 2.68% 1.43% 2.67% 2%
2026/10/15 12.28% 4.1% 1.3% 3.08% 1.77% 2.21% 2.75% 1.43% 3.18% 1.2%
2026/10/16 8.44% 3.76% 2.27% 3.77% 2.01% 2% 1.78% 1.18% 2.79% 1.97%
2026/10/17 9.84% 3.15% 1.63% 2.95% 1.86% 1.54% 1.54% 1.07% 2.48% 1.87%
2026/10/18 9.4% 3.66% 1.72% 3.32% 2.29% 1.61% 2.09% 0.99% 1.84% 1.91%
2026/10/19 8.38% 3.74% 1.23% 3.19% 2.31% 1.64% 2.04% 1.04% 2.94% 1.74%
2026/10/20 8.73% 3.86% 2.46% 3.37% 2.37% 1.84% 2.36% 0.96% 2.23% 2%
2026/10/21 6.78% 4.14% 2.55% 3.46% 1.72% 1.69% 2.84% 1.1% 1.82% 1.76%
2026/10/22 6.84% 3.66% 3.15% 3.65% 1.85% 1.94% 2.17% 1.63% 2.21% 1.41%
2026/10/23 7.46% 3.75% 1.61% 2.98% 2.73% 1.81% 2.09% 1.96% 1.83% 1.81%
2026/10/24 7.12% 3.2% 1.62% 2.45% 1.96% 1.85% 2.49% 1.88% 1.94% 1.46%
2026/10/25 5.99% 3.44% 2.65% 3.66% 1.67% 2.4% 2.15% 1.37% 2.1% 1.97%
2026/10/26 8.12% 3.09% 2.87% 3.18% 1.62% 1.76% 2.51% 1.12% 1.74% 1.22%
2026/10/27 6.69% 2.95% 2.41% 3% 1.16% 1.51% 2.38% 1.18% 1.4% 1.53%
2026/10/28 9.46% 3.61% 2.89% 3.56% 1.26% 1.97% 2.28% 1.48% 1.98% 1.19%
2026/10/29 7.11% 3.08% 3.35% 3.82% 1.58% 1.94% 2.43% 1.58% 2.16% 1.02%
2026/10/30 8.18% 3.74% 2.01% 2.92% 2.04% 2.37% 1.75% 1.68% 1.76% 1.21%
2026/10/31 10.32% 3.25% 2.91% 2.65% 2.2% 2.11% 1.85% 1.79% 1.5% 1.08%
  • cvs.com
  • betterhelp.com
  • zocdoc.com
  • headway.co
  • weightwatchers.com
  • forbes.com
  • growtherapy.com
  • psychologytoday.com
  • ro.co
  • noom.com

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CVS.com led October with fluctuating impressions, peaking mid-month at 15.19%. BetterHelp.com and Zocdoc.com showed varied trends, while Headway.co maintained steady growth. By month’s end, CVS.com remained dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    Tirzepatide for Weight Loss - Weight Loss Medications https://www.citizenmeds.com/

    Tirzepatide is the best way to reach your weight loss goals. Thousands of patients. No Insurance Required. Come Join the best weight loss program where...

  2. 2
    GLP-1s Without Insurance - No In-Person Visits Required https://www.forhers.com/weight-loss

    $39 1st, then $149/mo*. Meds excl. FDA approved. Membership/Rx reqd. Not in all states. Pay the lowest cash price for FDA-approved weight loss...

  3. 3
    Watch Weight Drop W/ Zepbound® - $39 to Start Today https://www.ro.co/glp-1/ozempic

    Ongoing reqd membership & med cost vary. See Rx warning.

  4. 4
    Weight Watchers® https://www.weightwatchers.com

    A Weight Loss Plan That Works — Kickstart Your Weight Loss Journey Now With 6 Months Free! Limited Time Only, Learn More. Weight loss that works, all year long. Feel your best in any season with Weight Watchers.

  5. 5
    Search By Your Insurance - Physical Therapy Near Me https://book.zocdoc.com › pt › book-now

    Find the right Physical Therapists for you based on location, insurance, reviews & more. Browse trusted physical therapists by location, reviews, and real-time availability. Find In-Network Doctors.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, CitizenMeds stands out with its promise of accessible weight loss solutions, emphasizing no insurance requirements. ForHers and Ro.co highlight affordability and convenience, offering GLP-1 medications without in-person visits. Weight Watchers promotes a proven, year-round weight loss plan with enticing offers. Meanwhile, Zocdoc focuses on personalized physical therapy searches, leveraging insurance compatibility and user reviews.

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