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US Healthcare & Medical Rehabilitation - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 6.86
cvs.com 5.96
weightwatchers.com 5.25
zocdoc.com 3.31
forbes.com 2.78
growtherapy.com 1.93
thejoint.com 1.46
walgreens.com 1.42
rula.com 1.28
ro.co 1.25
others 68.5

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 68.5% click share, overshadowing ‘betterhelp.com’ at 6.86% and ‘cvs.com’ at 5.96%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date betterhelp.com forbes.com growtherapy.com weightwatchers.com rula.com recoverycentersofamerica.com zocdoc.com bestonlinetherapyservices.com legacyhealingla.com serenitylodgelakearrowhead.com
2025/05/01 7.31% 2.18% 4.18% 2.79% 2.06% 2.84% 2.09% 1.28% 2.3% 4.09%
2025/05/02 6.87% 2.18% 3.21% 1.94% 2.29% 1.91% 3.53% 0.84% 2.03% 4.14%
2025/05/03 7.55% 2.59% 3.1% 1.78% 2.2% 2.98% 4.06% 1.73% 2.43% 3.32%
2025/05/04 7.91% 2.69% 2.65% 2.07% 1.87% 3.38% 4.57% 2.01% 1.53% 3.73%
2025/05/05 6.75% 2.77% 2.19% 1.81% 2.38% 2.39% 3.48% 1.63% 1.73% 2.23%
2025/05/06 6.04% 2.79% 2.8% 1.64% 1.94% 3.4% 4.69% 1.25% 1.61% 3.37%
2025/05/07 7.48% 2.64% 3.06% 1.63% 1.77% 3.2% 4.44% 1.09% 2.48% 2%
2025/05/08 7.59% 2.66% 2.35% 1.76% 2% 3.31% 4.49% 1.04% 2.58% 2.9%
2025/05/09 6.49% 3.01% 2.67% 1.76% 1.47% 2.53% 2.96% 0.83% 1.39% 2.47%
2025/05/10 6.24% 3.51% 2.12% 1.58% 1.7% 4.18% 4.56% 1.22% 2.2% 2.83%
2025/05/11 7.01% 3.91% 2.26% 1.71% 1% 4.75% 1.83% 1.77% 2.44% 2.67%
2025/05/12 8.06% 4.44% 3.06% 1.64% 1.58% 2.74% 3.62% 1.39% 1.25% 2.68%
2025/05/13 8.33% 3.55% 3.1% 1.54% 1.94% 3.36% 3.12% 1.71% 1.63% 2.18%
2025/05/14 5.98% 3.76% 2.24% 1.74% 1.19% 4.12% 2.98% 1.18% 2.5% 2.53%
2025/05/15 8.05% 3.76% 2.91% 1.49% 1.38% 2% 3.4% 1.4% 2.21% 1.94%
2025/05/16 8.4% 3.96% 2.6% 1.68% 1.38% 3.96% 1.68% 1.26% 1.37% 1.69%
2025/05/17 7.27% 4.55% 2.89% 1.69% 1.92% 4.26% 2.87% 1.4% 1.69% 1.7%
2025/05/18 8.4% 5.59% 2.59% 1.53% 2.11% 5.32% 3.62% 1.66% 2.03% 1.58%
2025/05/19 8.59% 4.8% 2.7% 1.59% 1.7% 3.65% 2.3% 1.67% 2.35% 1.52%
2025/05/20 8.57% 4.44% 2.49% 1.85% 1.99% 3.09% 3.43% 1.74% 2.05% 1.02%
2025/05/21 9.26% 3.71% 2.46% 2.14% 2.25% 3.75% 3.05% 1.02% 1.35% 1.32%
2025/05/22 8.59% 3.6% 2.37% 1.93% 2.14% 4.08% 1.94% 0.96% 1.36% 1.36%
2025/05/23 10.85% 5.51% 3.52% 2.59% 1.98% 2.02% 4.22% 1.93% 0.7% 0.98%
2025/05/24 12.71% 4.27% 3.01% 2.7% 2.69% 2.32% 4.39% 1.63% 1.12% 0.76%
2025/05/25 12.83% 6.68% 4.52% 3.08% 2.83% 3.28% 2.31% 2.63% 1.39% 1.19%
2025/05/26 13.4% 4.38% 3.83% 2.78% 3.05% 1.41% 3.21% 0.71% 0.29% 0.72%
2025/05/27 14.75% 6.28% 4.58% 3.15% 3.14% 1.4% 5.01% 1.45% 0.43% 0.39%
2025/05/28 11.74% 3.86% 4.04% 2.28% 2.82% 1.92% 5.69% 0.99% 1.25% 1%
2025/05/29 12.82% 5.75% 4.05% 3% 2.65% 2.43% 2.18% 1.63% 0.89% 0.67%
2025/05/30 10.77% 5.55% 3.51% 3.49% 2.3% 2.82% 3.81% 1% 1.24% 0.91%
2025/05/31 14.5% 6.81% 4.33% 3.73% 2.56% 2.2% 1.96% 1.49% 1.27% 0.96%

Copyright © Adthena. All rights reserved.

In May 2025, BetterHelp’s ad spend surged, peaking at 14.75% on the 27th. Forbes and GrowTherapy showed steady growth, while WeightWatchers and Rula saw moderate increases. SerenityLodge declined, ending at 0.96%.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 1812
2025/05/02 1939
2025/05/03 1855
2025/05/04 1928
2025/05/05 1960
2025/05/06 1978
2025/05/07 2084
2025/05/08 2039
2025/05/09 1953
2025/05/10 1953
2025/05/11 2033
2025/05/12 1960
2025/05/13 2112
2025/05/14 2113
2025/05/15 2122
2025/05/16 2088
2025/05/17 2088
2025/05/18 2079
2025/05/19 2141
2025/05/20 2059
2025/05/21 2119
2025/05/22 2128
2025/05/23 1983
2025/05/24 1900
2025/05/25 1935
2025/05/26 1998
2025/05/27 1906
2025/05/28 2024
2025/05/29 1937
2025/05/30 1841
2025/05/31 1862

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers fluctuated, peaking at 2,141 on May 19. The month concluded with 1,862 advertisers, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
betterhelp.com 2.44%
weightwatchers.com 1.05%
compressionsale.com 0.46%
forbes.com 0.44%
rula.com 0.26%
atlashealthcaregroup.com -0.35%
behavioralhealth-centers.com -0.48%
legacyhealingla.com -0.5%
zocdoc.com -0.53%
serenitylodgelakearrowhead.com -0.82%

Copyright © Adthena. All rights reserved.

Betterhelp.com leads with a 2.44% click share rise, while serenitylodgelakearrowhead.com drops by 0.82%. Weightwatchers.com also gains 1.05%.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betterhelp.com cvs.com forbes.com ro.co growtherapy.com weightwatchers.com walgreens.com rula.com zocdoc.com trywellnee.com
2025/05/01 4.47% 4.85% 2.05% 1.96% 2.69% 1.43% 0.73% 1.34% 1.86% 0.79%
2025/05/02 4.42% 6.16% 2.4% 1.97% 2.54% 1.37% 1.22% 1.78% 2.77% 0.7%
2025/05/03 5.28% 5.81% 2.55% 1.28% 2.51% 1.03% 1.28% 1.64% 3.46% 0.98%
2025/05/04 5.52% 5.47% 2.84% 1.41% 2.19% 1.33% 1.36% 1.64% 3.58% 1.06%
2025/05/05 5.05% 5.27% 2.94% 1.62% 2.09% 1.28% 1.09% 2% 3.44% 0.78%
2025/05/06 5.03% 4.45% 2.75% 1.8% 2.38% 1.14% 1.42% 1.64% 4.16% 0.9%
2025/05/07 5.32% 4.71% 2.78% 1.42% 2.75% 1.04% 0.81% 1.63% 4.09% 1.55%
2025/05/08 5.46% 5.3% 2.9% 1.46% 2.08% 1.17% 0.88% 1.74% 3.86% 1.19%
2025/05/09 4.72% 5.94% 2.93% 1.6% 2.17% 1.15% 0.96% 1.17% 2.71% 1.93%
2025/05/10 4.94% 6.62% 3.26% 1.49% 1.97% 0.98% 1.33% 1.32% 4.39% 1.47%
2025/05/11 5.18% 8.39% 3.86% 1.75% 1.81% 1.01% 1.29% 0.82% 1.89% 1.82%
2025/05/12 6.11% 5.26% 4.23% 1.9% 2.44% 0.97% 0.95% 1.25% 2.99% 1.69%
2025/05/13 6.07% 7.39% 3.74% 1.75% 2.63% 1.06% 0.76% 1.53% 2.52% 0.82%
2025/05/14 4.81% 5.08% 3.54% 1.61% 2.04% 1.13% 1.61% 1% 2.31% 0.86%
2025/05/15 6.47% 5.15% 3.46% 1.5% 2.51% 1.09% 0.96% 1.24% 2.87% 0.72%
2025/05/16 6.31% 5.14% 3.68% 1.55% 2.43% 1.22% 1.01% 1.25% 1.75% 1.1%
2025/05/17 5.57% 6.62% 4.21% 1.53% 2.41% 1.16% 1.25% 1.46% 2.96% 1.71%
2025/05/18 6.21% 6.09% 5.67% 1.44% 2.26% 1.03% 1.37% 1.75% 3.69% 1.91%
2025/05/19 6.4% 5.33% 4.55% 1.8% 2.38% 1.24% 0.84% 1.5% 2.22% 1.45%
2025/05/20 6.09% 5.97% 3.95% 1.57% 2.09% 1.3% 1.07% 1.74% 2.37% 1.44%
2025/05/21 6.55% 4.16% 3.17% 1.65% 2.36% 1.65% 0.6% 2.03% 2.73% 2.12%
2025/05/22 5.97% 4.85% 3.26% 2.3% 1.96% 1.56% 1.3% 1.75% 2.02% 1.3%
2025/05/23 6.28% 5.44% 4.08% 1.95% 2.64% 1.66% 1.22% 1.71% 3.43% 1.2%
2025/05/24 6.73% 6.21% 3.28% 1.26% 2.06% 1.67% 1.52% 1.73% 2.8% 1.46%
2025/05/25 7.24% 6.72% 4.89% 2.22% 3% 1.89% 1.12% 1.92% 2.05% 1.77%
2025/05/26 7.21% 5.7% 3.39% 2.54% 2.68% 1.64% 1.81% 1.92% 2.34% 1.24%
2025/05/27 8.01% 6.04% 4.47% 2.41% 2.95% 2.01% 1.89% 2.09% 3.73% 1.43%
2025/05/28 7.15% 5.78% 3.32% 1.45% 3.14% 1.54% 1.14% 2.07% 4.14% 0.69%
2025/05/29 7.24% 5.65% 4.66% 2.04% 2.78% 1.95% 1.2% 2.02% 2.05% 1.26%
2025/05/30 6.08% 5.05% 4.73% 2.06% 2.41% 2.36% 1.63% 1.6% 2.91% 1.02%
2025/05/31 7.66% 6.74% 5.72% 2.91% 2.83% 2.52% 1.95% 1.72% 1.4% 0.58%

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In May 2025, BetterHelp’s impression share surged, peaking at 8.01% on the 27th. CVS saw fluctuations, ending at 6.74%. Forbes and Ro.co showed steady growth, while Zocdoc’s share varied, closing at 1.4%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    BetterHelp Online Therapy https://www.betterhelp.com

    No Waiting Rooms or Driving — Personalized Therapy for a Happier You. Our Quiz Helps Match You to the Right Therapist.

  2. 2
    Affordable Couples Therapy https://www.regain.us

    No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First.

  3. 3
    Ozempic® Prescription, Online - $45 to Start Ozempic https://www.ro.co

    See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl. 1:1...

  4. 4
    The Joint Chiropractic - $29 First Visit https://www.thejoint.com

    No Appointments Needed. Open Nights & Weekends. Get Your $29 Offer Now.

  5. 5
    Find In-Network Chiropractors https://book.zocdoc.com › chiropractor › book-now

    Search by Insurance Plan — Book a Chiropractor in your area with availability that fits your schedule. Find the right Chiropractors for you based on location, insurance, reviews & more. In-Person & Online.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp and Regain emphasize convenience and personalization, offering online therapy without the hassle of travel. Ro.co highlights affordability and accessibility for Ozempic prescriptions. The Joint Chiropractic and Zocdoc focus on flexibility and ease, with no appointments needed and in-network chiropractor searches.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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