US Healthcare & Medical Rehabilitation - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.8371578327
58.1628421673
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 46%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
weightwatchers.com 8.41
betterhelp.com 7.55
forbes.com 4.37
growtherapy.com 4.18
zocdoc.com 3.11
headway.co 3.01
cvs.com 2.75
noom.com 2.39
ro.co 1.7
thejoint.com 1.38
others 61.15
  • weightwatchers.com - 8.41%
  • betterhelp.com - 7.55%
  • forbes.com - 4.37%
  • growtherapy.com - 4.18%
  • zocdoc.com - 3.11%
  • headway.co - 3.01%
  • cvs.com - 2.75%
  • noom.com - 2.39%
  • ro.co - 1.7%
  • thejoint.com - 1.38%
  • others - 61.15%

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In the healthcare PPC landscape, ‘others’ dominate with 61.15% click share, while ‘weightwatchers.com’ leads specific advertisers at 8.41%, followed by ‘betterhelp.com’ at 7.55%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com growtherapy.com forbes.com weightwatchers.com headway.co rula.com noom.com ro.co zocdoc.com helloalma.com
2026/03/01 8.47% 6.87% 5.2% 4.78% 3.44% 1.1% 1.71% 0.06% 3.13% 1.38%
2026/03/02 8.51% 5.68% 5.95% 3.94% 2.11% 1.61% 2.42% 0.1% 4.19% 2.47%
2026/03/03 8.6% 7.59% 5.36% 3.56% 2.28% 1.18% 2.19% 0.28% 4.05% 1.49%
2026/03/04 9.36% 6.12% 4.66% 4.99% 2.91% 1.51% 2.17% 0.73% 4.12% 1.08%
2026/03/05 8.28% 4.72% 4.75% 3.96% 3.06% 1.39% 2.3% 0.65% 2.64% 1.38%
2026/03/06 6.84% 5.42% 4.79% 4.18% 2.99% 1.46% 1.65% 1.02% 4.04% 2.02%
2026/03/07 7.66% 5.23% 4.92% 3.31% 4.92% 1.17% 2.15% 1.75% 3.07% 1.27%
2026/03/08 7.82% 6.34% 6.03% 5.11% 5.34% 1.71% 2.08% 1.32% 3.14% 1.58%
2026/03/09 9% 5.57% 4.17% 4.33% 4.15% 1.79% 1.99% 1.44% 4.07% 1.65%
2026/03/10 8.78% 7.76% 5.56% 3.1% 2.83% 2.82% 2.18% 1.98% 4.22% 1.31%
2026/03/11 8.41% 5.94% 4.68% 4.65% 2.8% 2.82% 1.8% 1.59% 2.73% 1.72%
2026/03/12 8.34% 5.39% 4.17% 4.82% 5.87% 1.17% 2.08% 1.57% 3.44% 1.74%
2026/03/13 8.61% 5.56% 5.33% 3.35% 4.88% 1.52% 2.12% 2.71% 3.36% 0.88%
2026/03/14 9.25% 5.3% 7.06% 5.07% 4.64% 1.4% 2.32% 2.47% 2.56% 1.88%
2026/03/15 8.29% 5.61% 6.46% 5.36% 5% 2.18% 3.18% 2.84% 3.32% 1.53%
2026/03/16 8.15% 5.58% 5.95% 4.58% 5.02% 1.54% 2.41% 2.92% 3.05% 2.03%
2026/03/17 7.7% 5.5% 4.95% 3.43% 3.77% 1.78% 1.73% 2.5% 3.63% 1.87%
2026/03/18 8.09% 5.56% 6.72% 4% 4.6% 0.91% 2.62% 2.38% 4.43% 1.1%
2026/03/19 8.13% 5.38% 8.13% 3.82% 4.32% 1.44% 3.13% 2.89% 1.94% 0.93%
2026/03/20 7.15% 5.11% 6.77% 4.63% 3.36% 1.69% 3.17% 2.89% 1.85% 1.38%
2026/03/21 8.27% 5.16% 6.7% 3.45% 3.3% 1.4% 3.54% 3.51% 2.14% 1.87%
2026/03/22 8.07% 5.7% 7.5% 2.71% 3.23% 1.2% 2.96% 3.19% 2.96% 1.36%
2026/03/23 7.09% 7.43% 6.81% 4.34% 3.31% 1.54% 2.43% 1.47% 2% 1.41%
2026/03/24 7.74% 5.37% 6.42% 2.52% 3% 1.16% 3.18% 2.36% 2.36% 2.12%
2026/03/25 10.74% 5.95% 7.12% 3.26% 2.83% 1.68% 2.86% 2.55% 3.03% 1.67%
2026/03/26 9.48% 4.81% 5.72% 4.92% 3.17% 1.76% 3.6% 2.75% 1.31% 2.55%
2026/03/27 11.69% 6.23% 6.35% 4.74% 3.6% 2.01% 2.83% 1.91% 1.09% 2.8%
2026/03/28 11.38% 4.83% 6.78% 5.28% 3.94% 2.81% 3.91% 1.81% 2.91% 1.77%
2026/03/29 12.56% 5.4% 5.69% 4.92% 3.42% 3.13% 3.09% 1.41% 2.45% 1.81%
2026/03/30 8.37% 7.16% 5.31% 4.7% 4.5% 2.77% 2.71% 2.04% 2.58% 2.45%
2026/03/31 9.87% 8.51% 6.74% 4.54% 3.48% 3.42% 3.2% 2.32% 2.12% 0.81%
  • betterhelp.com
  • growtherapy.com
  • forbes.com
  • weightwatchers.com
  • headway.co
  • rula.com
  • noom.com
  • ro.co
  • zocdoc.com
  • helloalma.com

Copyright © Adthena. All rights reserved.

In March 2026, BetterHelp’s PPC spend share surged, peaking at 12.56% on March 29. GrowTherapy and Forbes showed steady growth, while WeightWatchers fluctuated. By month’s end, BetterHelp led, with GrowTherapy and Forbes trailing.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 2113
2026/03/02 2227
2026/03/03 2197
2026/03/04 2240
2026/03/05 2177
2026/03/06 2151
2026/03/07 2065
2026/03/08 2020
2026/03/09 2125
2026/03/10 2047
2026/03/11 2041
2026/03/12 2015
2026/03/13 2053
2026/03/14 1992
2026/03/15 2048
2026/03/16 2118
2026/03/17 2219
2026/03/18 2066
2026/03/19 2058
2026/03/20 2053
2026/03/21 1942
2026/03/22 2006
2026/03/23 2030
2026/03/24 1920
2026/03/25 1920
2026/03/26 1812
2026/03/27 1829
2026/03/28 1839
2026/03/29 1823
2026/03/30 1844
2026/03/31 1780

Copyright © Adthena. All rights reserved.

March began with 2,113 advertisers, peaking at 2,240 on March 4. A decline followed, ending the month at 1,780.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
noom.com 0.91%
forbes.com 0.88%
ro.co 0.56%
medvi.org 0.46%
joinfridays.com 0.44%
cvs.com -0.39%
weightwatchers.com -0.45%
headway.co -0.57%
thejoint.com -0.59%
zocdoc.com -0.85%

Copyright © Adthena. All rights reserved.

Noom.com and Forbes.com lead with significant click share gains, while Zocdoc.com and TheJoint.com face notable declines.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date betterhelp.com forbes.com growtherapy.com cvs.com headway.co weightwatchers.com noom.com rula.com ro.co zocdoc.com
2026/03/01 6.02% 4.58% 5.03% 4.23% 3.22% 2.87% 2.34% 0.91% 0.1% 2.73%
2026/03/02 6.33% 5.07% 4.79% 3.97% 1.9% 2.23% 2.81% 1.29% 0.12% 3.48%
2026/03/03 6.22% 4.77% 5.68% 4.45% 2.16% 2.04% 2.47% 1.19% 0.37% 3.17%
2026/03/04 6.53% 4.24% 4.76% 4.34% 2.49% 3.09% 2.13% 1.24% 0.85% 3.26%
2026/03/05 5.72% 4.28% 3.93% 4.5% 2.72% 1.93% 2.6% 1.21% 0.8% 2.36%
2026/03/06 5.06% 4.41% 4.43% 2.7% 3.25% 2.26% 2.09% 1.24% 1.3% 4.08%
2026/03/07 5.66% 4.77% 4.49% 0.8% 4.7% 2.29% 2.32% 1.12% 2.34% 2.82%
2026/03/08 5.95% 5.78% 4.85% 1.21% 4.68% 3.33% 2.47% 1.67% 1.45% 2.99%
2026/03/09 6.47% 4.13% 4.73% 1.78% 3.97% 2.54% 2.27% 1.54% 2.08% 3.79%
2026/03/10 6.62% 5.66% 5.53% 1.57% 2.44% 1.66% 2.69% 2.35% 2.66% 4.12%
2026/03/11 6.77% 4.82% 5.08% 1.44% 2.58% 2.77% 2.4% 2.54% 2.23% 2.92%
2026/03/12 6.86% 4.21% 4.68% 2% 5.49% 3.23% 2.57% 1.29% 1.69% 3.35%
2026/03/13 6.49% 5.33% 4.4% 1.39% 4.47% 1.95% 2.21% 1.47% 3.41% 2.96%
2026/03/14 6.69% 6.91% 4.2% 1.73% 3.98% 3.11% 2.68% 1.25% 3.01% 2.29%
2026/03/15 6% 5.98% 4.38% 1.97% 4.33% 3.66% 3.29% 1.76% 3.49% 3.24%
2026/03/16 6.11% 5.7% 4.21% 2.45% 4.69% 3.09% 2.13% 1.13% 3.71% 2.66%
2026/03/17 5.26% 4.08% 3.68% 5.11% 3.17% 1.68% 1.53% 1.3% 2.64% 2.8%
2026/03/18 5.24% 5.8% 4.23% 2.68% 3.81% 2.2% 2.9% 0.84% 2.87% 3.93%
2026/03/19 5.69% 7.45% 4.14% 1.64% 3.59% 2.38% 3.01% 1.47% 3.56% 1.83%
2026/03/20 4.81% 6.28% 3.95% 1.81% 2.91% 2.58% 2.94% 1.51% 3.59% 3.07%
2026/03/21 6.05% 6.3% 4.08% 1.57% 2.56% 2.11% 3.41% 1.33% 4.34% 1.97%
2026/03/22 5.94% 7.2% 4.52% 1.79% 2.87% 1.71% 2.88% 1.22% 3.72% 2.28%
2026/03/23 4.9% 6.51% 5.51% 2.97% 3.06% 2.31% 2.92% 1.41% 1.91% 2.09%
2026/03/24 5.14% 5.86% 4.28% 2.45% 2.68% 1.72% 2.66% 1.16% 2.95% 2.24%
2026/03/25 7.6% 6.11% 4.45% 2.22% 2.51% 1.77% 2.91% 1.61% 3.17% 2.88%
2026/03/26 6.97% 5.06% 4.09% 2.07% 2.59% 2.1% 3.18% 1.54% 3.91% 1.33%
2026/03/27 8.69% 5.67% 4.5% 2.51% 3.58% 2.01% 3.24% 2.2% 2.42% 1.03%
2026/03/28 8.54% 6.48% 4.36% 1.36% 3.37% 2.54% 3.78% 2.14% 2.37% 2.3%
2026/03/29 9.58% 5.47% 4.57% 1.45% 3.68% 2.05% 3.39% 2.95% 2.02% 2.17%
2026/03/30 6.4% 5.37% 6.4% 1.16% 4.48% 2.63% 2.96% 2.75% 2.58% 2.04%
2026/03/31 6.49% 6.35% 6.08% 3.64% 3.14% 3.06% 2.94% 2.9% 2.67% 1.83%
  • betterhelp.com
  • forbes.com
  • growtherapy.com
  • cvs.com
  • headway.co
  • weightwatchers.com
  • noom.com
  • rula.com
  • ro.co
  • zocdoc.com

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In March 2026, BetterHelp.com led with a peak impression share of 9.58% on the 29th. Forbes.com and GrowTherapy.com followed, showing consistent fluctuations. The month concluded with BetterHelp.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    BetterHelp Online Therapy - Average Session Rating: 4.9/5 https://www.betterhelp.com

    69% Of BetterHelp Members Use 1 Or More Self Care Features In Between Therapy Sessions.

  2. 2
    Alcohol Withdrawal Symptoms, Levels, and When to Seek Help https://www.drugfree.org/

    Learn about the symptoms of alcohol withdrawal, the severity levels, and evidence-based solutions and support for alcohol use disorder.

  3. 3
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was.

  4. 4
    Free Personalized Plan - Lose 6-10 lbs in 2 Weeks https://diet.mayoclinic.org › free-personal › plan

    If you’re ready to commit to making a real change in your life, we have a real...

  5. 5
    Weight Watchers® | A Weight Loss Plan That Works https://www.weightwatchers.com

    Kickstart Your Weight Loss Journey Now With 6 Months Free! Limited Time Only, Learn More. Weight loss that works, all year long. Feel your best in any season with Weight Watchers.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp shines with a 4.9/5 session rating, emphasizing self-care. Drugfree.org educates on alcohol withdrawal, while Life and Health offers effortless weight loss tips. Mayo Clinic and Weight Watchers promise personalized plans and seasonal wellness.

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