Market Exposure
Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| betterhelp.com | 9.82 |
| growtherapy.com | 5.12 |
| weightwatchers.com | 4.24 |
| cvs.com | 4.15 |
| forbes.com | 3.94 |
| zocdoc.com | 3.72 |
| headway.co | 1.96 |
| helloalma.com | 1.68 |
| rula.com | 1.64 |
| mayoclinic.org | 1.4 |
| others | 62.33 |
- betterhelp.com - 9.82%
- growtherapy.com - 5.12%
- weightwatchers.com - 4.24%
- cvs.com - 4.15%
- forbes.com - 3.94%
- zocdoc.com - 3.72%
- headway.co - 1.96%
- helloalma.com - 1.68%
- rula.com - 1.64%
- mayoclinic.org - 1.4%
- others - 62.33%
Copyright © Adthena. All rights reserved.
In the healthcare PPC landscape, ‘others’ dominate with 62.33% click share, while BetterHelp leads individual advertisers at 9.82%.
Market Exposure
Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | betterhelp.com | forbes.com | zocdoc.com | headway.co | helloalma.com | noom.com | weightwatchers.com | growtherapy.com | sondermind.com | rula.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 10.11% | 5.37% | 3.27% | 4.24% | 1.54% | 1.48% | 1.39% | 7.37% | 1.3% | 2.61% |
| 2026/01/02 | 11.4% | 7.37% | 2.58% | 2.52% | 1.57% | 1.3% | 1.32% | 6.67% | 1.43% | 2.93% |
| 2026/01/03 | 11.08% | 6.58% | 6.04% | 3.14% | 2.75% | 1.26% | 2.49% | 5.75% | 0.64% | 2.14% |
| 2026/01/04 | 11.51% | 7.25% | 4.55% | 2.68% | 1.13% | 1.29% | 3.14% | 7.48% | 0.55% | 1.76% |
| 2026/01/05 | 9.65% | 8.01% | 5.62% | 1.63% | 3.71% | 1.39% | 2.91% | 7.95% | 0.79% | 3.15% |
| 2026/01/06 | 5.03% | 6.76% | 5.03% | 3.18% | 0% | 1.68% | 1.82% | 7.39% | 1.1% | 4.89% |
| 2026/01/07 | 10.34% | 7.03% | 3.85% | 2.02% | 3.38% | 0.9% | 3.54% | 7.95% | 1.86% | 1.39% |
| 2026/01/08 | 10.68% | 5.6% | 2.47% | 2.41% | 2.17% | 1.24% | 2.78% | 8.39% | 0.8% | 2.13% |
| 2026/01/09 | 11.14% | 4.94% | 3.96% | 2.91% | 3.12% | 0.74% | 3.23% | 7.76% | 2.06% | 2.19% |
| 2026/01/10 | 10.74% | 4.67% | 3.16% | 2.66% | 1.97% | 0.8% | 2.47% | 6.31% | 0.52% | 1.27% |
| 2026/01/11 | 11.28% | 7.77% | 3.7% | 1.91% | 2.25% | 1.3% | 2.65% | 7.25% | 0.2% | 1.68% |
| 2026/01/12 | 11.57% | 4.17% | 5.71% | 1.24% | 3.56% | 1.1% | 2.71% | 7.5% | 1.14% | 1.32% |
| 2026/01/13 | 11.43% | 5.34% | 4.26% | 1.22% | 4.64% | 1.06% | 2.41% | 7.62% | 2.48% | 1.6% |
| 2026/01/14 | 13.13% | 5.07% | 4.05% | 1.64% | 3.33% | 1.16% | 2.69% | 6.62% | 1.15% | 1.24% |
| 2026/01/15 | 12.54% | 3.51% | 3.35% | 0.88% | 3.44% | 1.04% | 2.26% | 7.75% | 2.52% | 1.73% |
| 2026/01/16 | 10.95% | 4.85% | 3.89% | 2.86% | 3.07% | 0.73% | 3.17% | 7.65% | 2.02% | 2.15% |
| 2026/01/17 | 12.59% | 4.35% | 4% | 1.97% | 2.6% | 1.1% | 1.83% | 7.54% | 0.92% | 2.4% |
| 2026/01/18 | 14.04% | 5.73% | 3.18% | 3.77% | 1.93% | 1.69% | 2.33% | 5.73% | 1.57% | 2.46% |
| 2026/01/19 | 12.06% | 4.86% | 3.05% | 2.32% | 3.97% | 1.27% | 3.22% | 7.12% | 2.49% | 2.22% |
| 2026/01/20 | 11.28% | 5.27% | 4.21% | 1.2% | 4.58% | 1.05% | 2.38% | 7.52% | 2.45% | 1.58% |
| 2026/01/21 | 12.5% | 4.57% | 3.32% | 1.69% | 1.56% | 1.01% | 1.85% | 6.2% | 1.37% | 1.66% |
| 2026/01/22 | 12.71% | 4.24% | 3.7% | 2.25% | 1.88% | 1.42% | 2.43% | 7.51% | 1.31% | 1.66% |
| 2026/01/23 | 11.65% | 3.45% | 2.02% | 2.79% | 1.04% | 1.5% | 1.62% | 6.78% | 0.85% | 2.82% |
| 2026/01/24 | 12.35% | 3.99% | 2.07% | 2.43% | 1.2% | 1.72% | 1.53% | 5.93% | 0.27% | 1.79% |
| 2026/01/25 | 14.27% | 4.46% | 1.89% | 2.69% | 1.36% | 1.6% | 1.21% | 7.26% | 0.3% | 2.11% |
| 2026/01/26 | 13.12% | 3.6% | 2.22% | 2.74% | 1.34% | 1.3% | 1.59% | 7.2% | 1.75% | 3.09% |
| 2026/01/27 | 12.67% | 4.55% | 2.4% | 2.43% | 0.87% | 1.66% | 1.22% | 7.69% | 1.32% | 2.59% |
| 2026/01/28 | 12.62% | 4.35% | 4.1% | 2.9% | 0.66% | 1.5% | 1.06% | 7.47% | 0.59% | 1.65% |
| 2026/01/29 | 12.54% | 5.05% | 2.33% | 2.44% | 1.64% | 1.37% | 0.95% | 7.28% | 0.7% | 2.36% |
| 2026/01/30 | 11.59% | 4.88% | 2.31% | 2.4% | 1.4% | 1.45% | 0.77% | 6.23% | 0.61% | 2.15% |
| 2026/01/31 | 14.39% | 7.43% | 3.09% | 2.72% | 2.09% | 2.07% | 1.36% | 0.1% | 0.1% | 0.01% |
- betterhelp.com
- forbes.com
- zocdoc.com
- headway.co
- helloalma.com
- noom.com
- weightwatchers.com
- growtherapy.com
- sondermind.com
- rula.com
Copyright © Adthena. All rights reserved.
In January 2026, BetterHelp led PPC spend, peaking at 14.39%. Forbes fluctuated, ending at 7.43%. Zocdoc and Headway showed varied trends, while GrowTherapy’s spend plummeted to 0.1% on the last day.
Market Exposure
Competitor Count for US Healthcare & Medical Rehabilitation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 2429 |
| 2026/01/02 | 2497 |
| 2026/01/03 | 2387 |
| 2026/01/04 | 2397 |
| 2026/01/05 | 2456 |
| 2026/01/06 | 2404 |
| 2026/01/07 | 2276 |
| 2026/01/08 | 2187 |
| 2026/01/09 | 2200 |
| 2026/01/10 | 2358 |
| 2026/01/11 | 2274 |
| 2026/01/12 | 2392 |
| 2026/01/13 | 2295 |
| 2026/01/14 | 2283 |
| 2026/01/15 | 2237 |
| 2026/01/16 | 2200 |
| 2026/01/17 | 2180 |
| 2026/01/18 | 2191 |
| 2026/01/19 | 2214 |
| 2026/01/20 | 2295 |
| 2026/01/21 | 2276 |
| 2026/01/22 | 2115 |
| 2026/01/23 | 2224 |
| 2026/01/24 | 2303 |
| 2026/01/25 | 2286 |
| 2026/01/26 | 2364 |
| 2026/01/27 | 2280 |
| 2026/01/28 | 2205 |
| 2026/01/29 | 2187 |
| 2026/01/30 | 2188 |
| 2026/01/31 | 2138 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 2,497 on the 2nd, then gradually declining to 2,138 by month’s end.
