US Healthcare & Medical Rehabilitation - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.4289691536
60.5710308464
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 47%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 8.25
growtherapy.com 4.43
zocdoc.com 4.33
cvs.com 3.78
weightwatchers.com 3.66
forbes.com 3.29
headway.co 2.68
rula.com 2.15
helloalma.com 1.96
noom.com 1.3
others 64.17
  • betterhelp.com - 8.25%
  • growtherapy.com - 4.43%
  • zocdoc.com - 4.33%
  • cvs.com - 3.78%
  • weightwatchers.com - 3.66%
  • forbes.com - 3.29%
  • headway.co - 2.68%
  • rula.com - 2.15%
  • helloalma.com - 1.96%
  • noom.com - 1.3%
  • others - 64.17%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, BetterHelp leads with 8.25% click share, while ‘others’ dominate at 64.17%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com growtherapy.com forbes.com zocdoc.com headway.co rula.com weightwatchers.com noom.com thejoint.com helloalma.com
2025/12/01 6.82% 6.39% 4.11% 7.95% 1.68% 2.39% 1.83% 1.33% 0.11% 2.65%
2025/12/02 10.2% 5.13% 3.73% 5.33% 2.06% 1.73% 1.53% 1.31% 0.03% 2.79%
2025/12/03 9.18% 4.52% 3.76% 4.53% 2.54% 1.82% 2.09% 1.51% 0.87% 2.59%
2025/12/04 9.46% 6.4% 3.73% 3.65% 1.55% 2.88% 1.65% 0.98% 2% 2.96%
2025/12/05 8.32% 6.46% 4.14% 4.39% 3.49% 2.98% 1.58% 1.36% 1.72% 2.53%
2025/12/06 9.59% 6.13% 3.74% 4.16% 4.41% 2.14% 1.36% 1.25% 0.05% 2.58%
2025/12/07 10.68% 7.9% 3.91% 4.51% 3.51% 2.62% 1.54% 1.23% 0.08% 1.98%
2025/12/08 8.59% 8.05% 4.51% 4.56% 3.17% 3.2% 1.44% 1.19% 0.33% 4.66%
2025/12/09 9.22% 7.67% 4.81% 4.63% 3.83% 3.58% 0.98% 1.18% 1.19% 4.36%
2025/12/10 9.07% 5.59% 3.38% 4.77% 3.43% 2.63% 0.85% 1.15% 1.34% 2.78%
2025/12/11 9.31% 7.19% 2.52% 4.74% 5.9% 3.31% 0.64% 0.68% 0.59% 4.99%
2025/12/12 10.72% 6.26% 2.56% 5.06% 5.07% 2.1% 0.87% 1.53% 0.63% 2.77%
2025/12/13 10.55% 5.35% 3.35% 3.17% 3.31% 3.33% 1.14% 1.14% 2.03% 2.86%
2025/12/14 11.5% 4.71% 3.04% 4.14% 4.52% 2.44% 1.19% 1.32% 0.55% 2.26%
2025/12/15 8.39% 6.93% 3.72% 3.96% 3.02% 3.77% 1.16% 0.99% 1.02% 3.18%
2025/12/16 11.09% 6.44% 4.22% 3.89% 3.83% 3.12% 1.12% 1.62% 0.43% 2.71%
2025/12/17 11.84% 6.2% 2.98% 2.78% 3.4% 1.93% 0.96% 1.33% 1.64% 3.77%
2025/12/18 9.44% 5.84% 3.42% 3.94% 3.3% 3.25% 1.22% 1.91% 1.11% 2.5%
2025/12/19 8.39% 5.5% 4.06% 4.08% 3.66% 3.04% 0.92% 1.41% 2.2% 3.65%
2025/12/20 9.46% 3.65% 4.6% 4.22% 4.05% 1.77% 1.57% 1.28% 1.22% 3.05%
2025/12/21 10.81% 5.65% 5.33% 3.86% 4.65% 2.38% 1.28% 1.03% 0.03% 3.77%
2025/12/22 9.97% 6.77% 6.13% 4.14% 2.59% 2.35% 1.98% 0.71% 1.1% 2.53%
2025/12/23 10.63% 7.05% 7.25% 5.35% 2.94% 2.93% 2.17% 1.39% 0.52% 3.07%
2025/12/24 9.65% 5.22% 4.45% 2.83% 2.83% 3.96% 2.27% 1.16% 2.89% 2.98%
2025/12/25 10.88% 6.22% 4.78% 3.07% 2.67% 2.33% 2.39% 1.36% 1.12% 2.81%
2025/12/26 11.5% 6.82% 5.44% 3.46% 3.31% 2.37% 2.58% 1.3% 0.33% 1.38%
2025/12/27 11.8% 6.3% 6.35% 3.39% 3.09% 2.05% 1.11% 1.27% 1.19% 0.8%
2025/12/28 13.11% 6.6% 6.85% 4.64% 3.85% 3.19% 1.47% 1.36% 1.62% 0.01%
2025/12/29 8.67% 6.81% 5.83% 5.77% 3.36% 4.19% 1.63% 1.54% 1.89% 0%
2025/12/30 5.38% 7.69% 6.95% 5.09% 3.38% 5.41% 2.12% 1.79% 1.74% 0%
2025/12/31 7.39% 6.86% 5.89% 5.47% 3.61% 2.54% 1.95% 1.28% 1.05% 0%
  • betterhelp.com
  • growtherapy.com
  • forbes.com
  • zocdoc.com
  • headway.co
  • rula.com
  • weightwatchers.com
  • noom.com
  • thejoint.com
  • helloalma.com

Copyright © Adthena. All rights reserved.

In December 2025, BetterHelp’s PPC spend peaked mid-month, closing at 7.39. GrowTherapy saw fluctuations, ending at 6.86. Forbes rose steadily, finishing at 5.89. Zocdoc’s spend varied, concluding at 5.47. Headway’s spend was consistent, ending at 3.61. Rula’s spend spiked late, closing at 2.54. WeightWatchers increased, finishing at 1.95. Noom’s spend was stable, ending at 1.28. TheJoint’s spend fluctuated, closing at 1.05. HelloAlma’s spend dropped sharply, ending at 0.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 2238
2025/12/02 2198
2025/12/03 2402
2025/12/04 2398
2025/12/05 2473
2025/12/06 2429
2025/12/07 2413
2025/12/08 2303
2025/12/09 2399
2025/12/10 2431
2025/12/11 2494
2025/12/12 2410
2025/12/13 2218
2025/12/14 2315
2025/12/15 2386
2025/12/16 2446
2025/12/17 2305
2025/12/18 2469
2025/12/19 2445
2025/12/20 2397
2025/12/21 2360
2025/12/22 2596
2025/12/23 2588
2025/12/24 2576
2025/12/25 2466
2025/12/26 2453
2025/12/27 2387
2025/12/28 2442
2025/12/29 2508
2025/12/30 2404
2025/12/31 2390

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, peaking at 2,596 on the 22nd. The month concluded with a slight dip to 2,390, reflecting a vibrant yet fluctuating advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 1.35%
forbes.com 1.22%
weightwatchers.com 0.79%
bestonlinetherapyservices.com 0.33%
chiroone.com 0.32%
headway.co -0.43%
findoctave.com -0.44%
growtherapy.com -0.49%
ro.co -0.62%
helloalma.com -1.11%

Copyright © Adthena. All rights reserved.

Forbes.com and cvs.com surged in click share, gaining 1.22 and 1.35, respectively. Meanwhile, helloalma.com saw a decline of 1.11.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date growtherapy.com betterhelp.com zocdoc.com forbes.com headway.co rula.com cvs.com weightwatchers.com noom.com helloalma.com
2025/12/01 5.14% 4.62% 5.8% 3.98% 1.82% 2.33% 2.76% 1.43% 1.35% 2.76%
2025/12/02 4.21% 6.41% 4.31% 2.71% 1.64% 1.65% 5.79% 1.3% 1.52% 1.81%
2025/12/03 3.36% 5.2% 3.59% 3.16% 2.16% 1.56% 6.91% 1.72% 1.77% 1.99%
2025/12/04 4.9% 6.27% 3.03% 3.18% 1.58% 2.49% 4.79% 1.79% 1.28% 2.23%
2025/12/05 5.11% 5.44% 3.86% 3.7% 3.2% 2.36% 5.38% 1.51% 1.7% 2.34%
2025/12/06 4.68% 6.17% 3.35% 3.46% 3.75% 2.04% 4.74% 1.23% 1.68% 1.9%
2025/12/07 5.75% 6.94% 3.96% 3.03% 2.92% 2.1% 3.16% 1.42% 1.52% 1.69%
2025/12/08 6.76% 5.77% 4.38% 3.84% 3.11% 2.36% 2.23% 1.21% 1.49% 3.78%
2025/12/09 6.68% 6.75% 4.35% 4.11% 3.72% 3.34% 1.14% 0.91% 1.59% 3.69%
2025/12/10 4.54% 6.25% 4.53% 2.78% 3.53% 2.53% 1.7% 0.65% 1.24% 2.52%
2025/12/11 5.64% 6.58% 4.85% 2.39% 5.38% 2.79% 1.84% 0.54% 1.04% 4.15%
2025/12/12 5.03% 7.31% 4.7% 2.17% 4.37% 1.69% 1.04% 0.75% 1.66% 2.23%
2025/12/13 4.6% 7.19% 2.94% 3.28% 3.07% 1.83% 1.49% 1.01% 1.59% 2.35%
2025/12/14 3.37% 7.89% 3.72% 3.24% 3.61% 1.87% 1.37% 0.94% 1.88% 1.9%
2025/12/15 5.5% 5.78% 3.99% 2.9% 2.87% 2.82% 1.79% 1.04% 1.39% 2.73%
2025/12/16 5.06% 7.86% 3.38% 3.81% 3.28% 2.95% 0.91% 1.02% 1.99% 2.2%
2025/12/17 5.18% 8.09% 2.9% 2.48% 3.03% 1.68% 1.26% 0.81% 1.58% 3.34%
2025/12/18 4.76% 6.6% 3.48% 3.56% 2.94% 2.61% 1.69% 1.18% 2.01% 2.28%
2025/12/19 4.19% 5.69% 4.14% 3.79% 3.55% 2.67% 1.46% 0.74% 1.78% 3.12%
2025/12/20 2.9% 6.46% 3.79% 3.63% 2.92% 1.71% 2.67% 1.47% 1.52% 2.28%
2025/12/21 4.38% 7.18% 3.27% 4.36% 3.84% 1.91% 3.01% 1.14% 1.32% 2.97%
2025/12/22 4.57% 6.03% 3.35% 4.29% 1.97% 1.92% 9.61% 1.71% 0.9% 1.8%
2025/12/23 4.7% 6.69% 4.46% 5.21% 2.59% 2.43% 5.8% 2.23% 1.71% 2.46%
2025/12/24 3.64% 6.35% 2.56% 3.81% 2.36% 2.75% 4.25% 2.33% 1.42% 2.19%
2025/12/25 4.55% 6.68% 2.61% 3.79% 2.32% 2.03% 6.22% 2.18% 1.69% 2.28%
2025/12/26 5.46% 8.22% 2.85% 4.37% 2.7% 1.91% 1.56% 2.61% 1.96% 1.13%
2025/12/27 4.76% 8.07% 2.78% 5.57% 2.79% 1.74% 3.04% 1.25% 1.89% 0.65%
2025/12/28 5.36% 9.22% 4.1% 6.05% 3.55% 2.55% 1.73% 1.59% 2% 0%
2025/12/29 6.11% 6.17% 5.4% 5.11% 2.93% 3.68% 1.92% 1.81% 2.11% 0%
2025/12/30 6.05% 3.6% 4.5% 5.73% 3.4% 4.24% 2.51% 2.08% 2.28% 0%
2025/12/31 5.7% 5.25% 5.03% 4.88% 3.72% 2.5% 2.13% 2.08% 1.7% 0%
  • growtherapy.com
  • betterhelp.com
  • zocdoc.com
  • forbes.com
  • headway.co
  • rula.com
  • cvs.com
  • weightwatchers.com
  • noom.com
  • helloalma.com

Copyright © Adthena. All rights reserved.

In December 2025, BetterHelp led with a strong impression share, peaking mid-month. GrowTherapy and Zocdoc showed fluctuations, while CVS had a notable spike on December 22. The month concluded with BetterHelp maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    Sciatica Pain: Immediate Relief, Cure Sciatica Permanently https://blogs.alethahealth.com

    Discover how you can start getting sciatica pain relief today and work towards curing your sciatica pain permanently

  2. 2
    BetterHelp Online Therapy https://www.betterhelp.com

    Average Session Rating: 4.9/5 — Therapy To Help You Feel Your Best. Take The First Step Towards Happiness With BetterHelp.

  3. 3
    Grow Therapy - Find a Therapist in your Area https://www.growtherapy.com › insurance

    Our online platform makes it easy. Book instantly and see a therapist within 2 days.

  4. 4
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was.

  5. 5
    WeightWatchers® | Pay Nothing Until 2026 | Just $10 to Start. Rest. apply https://www.weightwatchers.com › cyber-monday

    Join now for $10 and get a free Registered Dietician visit. Rest. apply.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, Aletha Health’s ad promises immediate and permanent sciatica relief, tapping into urgent pain solutions. BetterHelp and Grow Therapy emphasize accessible mental health support, with high ratings and quick appointments. Life and Health offers effortless weight loss tips, while WeightWatchers entices with a low-cost entry and dietician support.

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