US Healthcare & Medical Rehabilitation - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.0179287343
57.9820712657
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 46%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 8.24
weightwatchers.com 5.94
growtherapy.com 4.59
cvs.com 4.58
forbes.com 3.39
zocdoc.com 3.12
headway.co 2.38
rula.com 1.47
thejoint.com 1.42
helloalma.com 1.36
others 63.51
  • betterhelp.com - 8.24%
  • weightwatchers.com - 5.94%
  • growtherapy.com - 4.59%
  • cvs.com - 4.58%
  • forbes.com - 3.39%
  • zocdoc.com - 3.12%
  • headway.co - 2.38%
  • rula.com - 1.47%
  • thejoint.com - 1.42%
  • helloalma.com - 1.36%
  • others - 63.51%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 63.51% click share, while BetterHelp leads individual advertisers at 8.24%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com forbes.com growtherapy.com weightwatchers.com headway.co zocdoc.com noom.com helloalma.com rula.com cvs.com
2026/02/01 12.93% 6.23% 4.08% 1.3% 3.39% 1.77% 1.72% 1.63% 0% 3.41%
2026/02/02 12.44% 3.35% 6.76% 2.21% 2.45% 2.26% 1.55% 1.24% 3.22% 0.49%
2026/02/03 12.17% 4.55% 5.61% 1.4% 2.48% 2.63% 2.15% 1.89% 1.66% 3.43%
2026/02/04 10.81% 3.8% 6.04% 1.8% 2.39% 4.52% 1.62% 1% 1.77% 1.23%
2026/02/05 10.4% 4.68% 6.83% 2.13% 2.7% 4.85% 1.82% 1% 2.14% 1.57%
2026/02/06 12.11% 4.42% 6.01% 2.74% 3.28% 3.42% 2.07% 2.68% 2.31% 1.69%
2026/02/07 10.22% 5.51% 6.08% 3.16% 1.86% 1.24% 1.78% 1.19% 2.41% 1.53%
2026/02/08 10.85% 4.15% 5.85% 3.14% 3.1% 3.45% 1.86% 2.1% 2.6% 1.2%
2026/02/09 9.97% 3.89% 7.01% 1.87% 1.45% 2.51% 1.88% 1.85% 2.89% 1.19%
2026/02/10 11.09% 3.47% 7.98% 2.1% 0.13% 4.1% 1.71% 1.08% 2.46% 1.56%
2026/02/11 10% 3.66% 6.57% 2.22% 0.1% 2.54% 1.51% 1.23% 2.48% 0.99%
2026/02/12 10.01% 4.52% 6.58% 2.05% 2.6% 4.67% 1.76% 0.97% 2.06% 1.51%
2026/02/13 11.91% 4.35% 5.91% 2.69% 3.22% 3.37% 2.04% 2.64% 2.28% 1.66%
2026/02/14 9.99% 5.39% 5.95% 3.09% 1.82% 1.21% 1.74% 1.17% 2.36% 1.5%
2026/02/15 10.54% 4.04% 5.69% 3.05% 3.01% 3.36% 1.8% 2.04% 2.53% 1.17%
2026/02/16 9.56% 3.73% 6.73% 1.8% 1.39% 2.42% 1.8% 1.77% 2.79% 1.14%
2026/02/17 13.28% 6.07% 6.7% 2.55% 3.44% 2.34% 1.73% 1.55% 1.08% 1.14%
2026/02/18 9.76% 6.22% 5.99% 1.92% 2.66% 3.27% 1.74% 2.49% 2.03% 1.35%
2026/02/19 7.51% 5.78% 7.79% 2.5% 3.48% 2.51% 1.68% 1.63% 1.62% 1.42%
2026/02/20 7.23% 6% 6.69% 2.55% 5.06% 2.58% 1.56% 3.16% 1.51% 0.71%
2026/02/21 7.15% 6.74% 6.51% 2.69% 5.38% 2.86% 1.6% 1.52% 1.41% 0.94%
2026/02/22 8.1% 6.6% 5.84% 3.93% 3.2% 3.98% 1.94% 1.53% 1.22% 1.56%
2026/02/23 7.31% 4.9% 6.07% 3.9% 4.4% 4.46% 1.79% 1.76% 1.21% 0.73%
2026/02/24 6.1% 4.78% 7.58% 2.69% 5.68% 3.29% 1.47% 2.38% 1.43% 0.79%
2026/02/25 6.18% 5.7% 6.9% 3.08% 4.83% 5.87% 1.63% 2.28% 1.91% 0.93%
2026/02/26 7.04% 4.46% 6.39% 2.72% 4.22% 4.04% 1.53% 0.81% 1.76% 1.22%
2026/02/27 7.56% 5.21% 9.26% 1.96% 5.19% 3.05% 1% 0.84% 1.34% 1.39%
2026/02/28 6.65% 6.1% 6.07% 4.18% 3.6% 3.44% 2.04% 1.62% 1.59% 0.77%
  • betterhelp.com
  • forbes.com
  • growtherapy.com
  • weightwatchers.com
  • headway.co
  • zocdoc.com
  • noom.com
  • helloalma.com
  • rula.com
  • cvs.com

Copyright © Adthena. All rights reserved.

In February 2026, BetterHelp’s PPC spend share fluctuated, peaking at 13.28% mid-month before declining to 6.65%. Forbes and GrowTherapy showed steady increases, while WeightWatchers and Headway experienced varied trends. The month concluded with diverse spend shares across advertisers.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 2417
2026/02/02 2364
2026/02/03 2452
2026/02/04 2446
2026/02/05 2415
2026/02/06 2290
2026/02/07 2350
2026/02/08 2345
2026/02/09 2404
2026/02/10 2339
2026/02/11 2388
2026/02/12 2415
2026/02/13 2290
2026/02/14 2350
2026/02/15 2345
2026/02/16 2404
2026/02/17 1970
2026/02/18 2196
2026/02/19 2173
2026/02/20 2031
2026/02/21 2031
2026/02/22 2222
2026/02/23 2286
2026/02/24 2318
2026/02/25 2258
2026/02/26 2154
2026/02/27 2149
2026/02/28 2156

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, starting strong at 2,417, peaking at 2,452, then dipping to 1,970 mid-month. The month concluded with a steady 2,156.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
weightwatchers.com 2.2%
headway.co 1.26%
forbes.com 0.82%
zocdoc.com 0.73%
growtherapy.com 0.43%
findoctave.com -0.44%
bauerfeind.us -0.48%
thejoint.com -0.83%
cvs.com -1.46%
betterhelp.com -2.35%

Copyright © Adthena. All rights reserved.

In the past month, weightwatchers.com surged with a 2.20 increase in click share, while betterhelp.com faced a decline of 2.35.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date forbes.com growtherapy.com betterhelp.com weightwatchers.com headway.co zocdoc.com cvs.com noom.com helloalma.com rula.com
2026/02/01 4.52% 2.97% 8.11% 0.67% 2.74% 1.35% 9.62% 1.87% 1.25% 0%
2026/02/02 3.03% 5.77% 9.07% 1.84% 2.17% 2.16% 1.76% 1.92% 1.09% 2.9%
2026/02/03 3.57% 3.69% 7.66% 0.9% 1.96% 1.91% 8.52% 2.34% 1.33% 1.28%
2026/02/04 3.09% 4.41% 7.69% 1.24% 2.28% 3.68% 3.33% 1.91% 1.03% 1.52%
2026/02/05 3.96% 5.37% 7.25% 1.51% 2.5% 3.75% 4.89% 2.14% 1.1% 1.86%
2026/02/06 3.91% 4.77% 8.26% 1.98% 2.73% 2.5% 5.72% 2.29% 1.85% 1.74%
2026/02/07 4.45% 4.97% 7.26% 2.27% 1.82% 0.92% 4.21% 2.11% 1.04% 1.93%
2026/02/08 3.76% 4.49% 7.52% 2.64% 2.49% 2.32% 3.32% 2.06% 1.73% 2.33%
2026/02/09 3.21% 5.27% 7.14% 1.15% 1.31% 2.1% 3.43% 2.26% 1.58% 2.44%
2026/02/10 2.92% 6.2% 7.83% 1.49% 0.17% 3.05% 5.07% 1.97% 0.97% 2.11%
2026/02/11 3.23% 5.2% 7.23% 1.64% 0.11% 2.31% 3.84% 1.79% 1.43% 2.05%
2026/02/12 3.96% 5.37% 7.25% 1.51% 2.5% 3.75% 4.89% 2.14% 1.1% 1.86%
2026/02/13 3.91% 4.77% 8.26% 1.98% 2.73% 2.5% 5.72% 2.29% 1.85% 1.74%
2026/02/14 4.45% 4.97% 7.26% 2.27% 1.82% 0.92% 4.21% 2.11% 1.04% 1.93%
2026/02/15 3.76% 4.49% 7.52% 2.64% 2.49% 2.32% 3.32% 2.06% 1.73% 2.33%
2026/02/16 3.21% 5.27% 7.14% 1.15% 1.31% 2.1% 3.43% 2.26% 1.58% 2.44%
2026/02/17 5.84% 5.11% 9.57% 2.16% 3.29% 2% 3.83% 1.78% 1.85% 0.96%
2026/02/18 5.37% 4.97% 6.66% 1.41% 2.43% 2.93% 4.03% 2.03% 1.88% 1.83%
2026/02/19 4.96% 6.29% 4.78% 2.01% 2.63% 2.3% 4.43% 2.09% 1.45% 1.4%
2026/02/20 5.54% 6.23% 5.14% 2.42% 4.14% 2.44% 2.2% 2.19% 2.67% 1.72%
2026/02/21 5.73% 5.48% 4.85% 2.09% 4.62% 2.12% 2.76% 1.95% 1.53% 1.45%
2026/02/22 5.8% 4.93% 5.22% 3.25% 2.95% 3.6% 5.34% 2.5% 1.47% 1.14%
2026/02/23 4.09% 4.96% 4.86% 3.56% 3.81% 4.1% 1.98% 2.26% 1.73% 1.13%
2026/02/24 4.13% 5.82% 4.1% 2.35% 4.81% 3.3% 2.85% 1.88% 2.44% 1.39%
2026/02/25 4.75% 5.5% 3.83% 2.7% 4.44% 4.93% 3.29% 2.03% 2.14% 1.8%
2026/02/26 3.69% 5.6% 4.75% 1.91% 3.87% 3.31% 4.58% 1.64% 0.92% 1.63%
2026/02/27 4.27% 6.54% 4.6% 1.46% 4.05% 3.12% 5.8% 1.19% 0.73% 1.18%
2026/02/28 5.19% 4.89% 4.29% 3.38% 3.29% 3.21% 3.18% 2.5% 1.46% 1.12%
  • forbes.com
  • growtherapy.com
  • betterhelp.com
  • weightwatchers.com
  • headway.co
  • zocdoc.com
  • cvs.com
  • noom.com
  • helloalma.com
  • rula.com

Copyright © Adthena. All rights reserved.

In February 2026, BetterHelp led with a strong start, peaking mid-month. GrowTherapy showed consistent growth, while Forbes fluctuated. WeightWatchers and Headway saw gradual increases. By month’s end, BetterHelp maintained dominance, with GrowTherapy close behind.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    BetterHelp Online Therapy https://www.betterhelp.com

    Average Session Rating: 4.9/5 — 69% Of BetterHelp Members Use 1 Or More Self Care Features In Between Therapy Sessions.

  2. 2
    Alcohol Withdrawal Symptoms, Levels, and When to Seek Help https://www.drugfree.org/

    Learn about the symptoms of alcohol withdrawal, the severity levels, and evidence-based solutions and support for alcohol use disorder.

  3. 3
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was.

  4. 4
    Affordable 16-Week Custom Plan | Lose 15 Pounds in 15 Weeks https://www.noom.com

    99% of doctors would recommend Noom to people trying to lose weight.

  5. 5
    First 6 Months Free - A Weight Loss Plan That Works https://www.weightwatchers.com

    Kickstart Your Weight Loss Journey Now With 6 Months Free! Limited Time Only, Learn More

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, BetterHelp shines with a 4.9/5 session rating, emphasizing self-care. Drugfree.org educates on alcohol withdrawal, while Life and Health offers effortless weight loss tips. Noom and Weight Watchers promise effective, doctor-recommended weight loss plans.

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