US Healthcare & Medical Rehabilitation - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.977462078
50.022537922
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 41
59
41%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 6%
Seasonal 0%
Local 2%
Problem Solving 42%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
weightwatchers.com 8.75
betterhelp.com 5.29
forbes.com 4.47
growtherapy.com 3.99
cvs.com 3.08
zocdoc.com 2.96
headway.co 2.37
rula.com 2.26
noom.com 1.96
prevention.com 1.83
others 63.04
  • weightwatchers.com - 8.75%
  • betterhelp.com - 5.29%
  • forbes.com - 4.47%
  • growtherapy.com - 3.99%
  • cvs.com - 3.08%
  • zocdoc.com - 2.96%
  • headway.co - 2.37%
  • rula.com - 2.26%
  • noom.com - 1.96%
  • prevention.com - 1.83%
  • others - 63.04%

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In the healthcare PPC landscape, ‘others’ dominate with 63.04% click share, while WeightWatchers leads specific advertisers at 8.75%, followed by BetterHelp at 5.29%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com growtherapy.com forbes.com headway.co noom.com zocdoc.com rula.com ro.co weightwatchers.com sondermind.com
2026/07/01 7.25% 6.26% 7.06% 2.91% 1.76% 4.53% 3.84% 1.63% 3.75% 2.01%
2026/07/02 6.87% 6.66% 7.03% 3.46% 1.57% 4.39% 5.03% 1.53% 3.89% 3.43%
2026/07/03 5.95% 5.28% 6.81% 3.34% 1.69% 3% 5.02% 1.8% 3.22% 1.98%
2026/07/04 6.82% 5.04% 7.49% 3.44% 2.02% 3.2% 5.93% 1.6% 3.5% 1.56%
2026/07/05 6.97% 4.62% 7.41% 3% 1.99% 2.73% 5.58% 2.1% 4.29% 1.99%
2026/07/06 6.19% 4.82% 7.54% 4.1% 1.68% 5.92% 3.87% 2.77% 4.52% 2.92%
2026/07/07 8.53% 7.48% 6.87% 4.76% 2.01% 4.73% 2.34% 2.43% 4.16% 1.28%
2026/07/08 6.02% 5.85% 6.27% 3.75% 2.37% 3.67% 4.15% 3.4% 4.92% 2.46%
2026/07/09 5.78% 5.25% 6.43% 3.29% 2.63% 3.35% 3.58% 3.95% 4.58% 2.06%
2026/07/10 8.16% 6.42% 8.32% 2.7% 2.14% 3.38% 3.67% 2.26% 2.22% 2.57%
2026/07/11 6.9% 6.02% 8.49% 1.97% 2.21% 2.32% 3.93% 2.01% 1.57% 2.15%
2026/07/12 9.3% 6.33% 7.07% 3.23% 1.83% 3.82% 4.19% 1.02% 1.99% 1.3%
2026/07/13 8.41% 8.45% 6.97% 3.96% 2.09% 5.51% 2.87% 2.1% 2.17% 1.72%
2026/07/14 8.3% 7.66% 6.1% 4.94% 2.06% 7.18% 2.73% 1.53% 2.41% 4.01%
2026/07/15 7.07% 7.48% 4.45% 3.76% 1.72% 5.25% 2.89% 1.74% 1.65% 3.5%
2026/07/16 6.81% 8.31% 4.26% 3.25% 1.92% 4.68% 2.66% 1.99% 1.64% 2.43%
2026/07/17 7.98% 7.67% 4.67% 3.69% 1.34% 3.91% 3.4% 1.5% 1.22% 3.09%
2026/07/18 7.77% 5.81% 5.71% 2.91% 2.19% 3.38% 3.32% 2.07% 2.28% 2.22%
2026/07/19 6.89% 4.79% 6.15% 1.93% 2.9% 1.84% 3.16% 2.33% 2.63% 1.93%
2026/07/20 9.06% 6.08% 4.3% 2.93% 1.85% 2.42% 1.92% 1.23% 2.99% 1.7%
2026/07/21 8.14% 7.51% 5.98% 4.89% 2.02% 7.04% 2.67% 1.5% 2.36% 3.94%
2026/07/22 7.08% 5.88% 5.89% 2.66% 2.13% 2.51% 3.32% 2.16% 1.38% 2.19%
2026/07/23 6.92% 6.34% 5.45% 3.34% 2.28% 3.53% 2.48% 2.16% 2.7% 2.28%
2026/07/24 7.61% 6.36% 5.61% 3.27% 2.08% 2.18% 3.7% 2.15% 2.46% 2.48%
2026/07/25 7.94% 5.35% 5.89% 3.08% 1.83% 2.72% 2.9% 2.05% 2.05% 1.95%
2026/07/26 7.12% 6.3% 6.61% 3.47% 2.44% 2.95% 2.77% 2.24% 2.23% 1.63%
2026/07/27 8.51% 5.49% 5.84% 4.16% 2.41% 1.85% 3% 1.7% 2.68% 1.71%
2026/07/28 8.27% 6.81% 5.73% 4.32% 2.56% 2.6% 2.73% 1.97% 2.86% 2.13%
2026/07/29 8.26% 7.35% 6.31% 5.04% 1.83% 2.21% 2.82% 1.39% 2.49% 2.55%
2026/07/30 8.39% 7.08% 5.14% 3.96% 2.19% 2.16% 2.44% 1.57% 2.56% 1.69%
2026/07/31 8.64% 6.67% 4.37% 3.97% 2.75% 2.46% 2.18% 1.62% 1.52% 1.38%
  • betterhelp.com
  • growtherapy.com
  • forbes.com
  • headway.co
  • noom.com
  • zocdoc.com
  • rula.com
  • ro.co
  • weightwatchers.com
  • sondermind.com

Copyright © Adthena. All rights reserved.

In July 2026, BetterHelp led PPC spend, peaking mid-month. GrowTherapy and Forbes showed fluctuating trends, while Headway and Noom maintained steady growth. Zocdoc and Rula experienced volatility, ending with moderate shares.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 1747
2026/07/02 1827
2026/07/03 1852
2026/07/04 1845
2026/07/05 1804
2026/07/06 1807
2026/07/07 1789
2026/07/08 1725
2026/07/09 1640
2026/07/10 1768
2026/07/11 1741
2026/07/12 1812
2026/07/13 1817
2026/07/14 1727
2026/07/15 1690
2026/07/16 1715
2026/07/17 1679
2026/07/18 1645
2026/07/19 1681
2026/07/20 1601
2026/07/21 1727
2026/07/22 1989
2026/07/23 2019
2026/07/24 2073
2026/07/25 2099
2026/07/26 2118
2026/07/27 1995
2026/07/28 1992
2026/07/29 1925
2026/07/30 1939
2026/07/31 1862

Copyright © Adthena. All rights reserved.

July began with 1,747 advertisers, fluctuating mid-month, then surged to 2,118 on July 26. The month concluded with 1,862 advertisers, showcasing dynamic shifts.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
walgreens.com 0.92%
cvs.com 0.5%
psychologytoday.com 0.44%
swirise.com 0.42%
lumyhealth.com 0.36%
irestorelaser.com -0.48%
rula.com -0.57%
forbes.com -0.92%
zocdoc.com -1.47%
weightwatchers.com -1.99%

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Walgreens.com leads with a 0.92% click share rise, while weightwatchers.com drops by 1.99%.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date betterhelp.com growtherapy.com forbes.com cvs.com headway.co noom.com ro.co prevention.com zocdoc.com rula.com
2026/07/01 4.74% 4.97% 7.16% 0.39% 2.56% 2.24% 2.35% 2.45% 4.08% 3.28%
2026/07/02 4.44% 5.21% 6.38% 2.85% 2.86% 2.05% 2.23% 2.66% 3.64% 4.05%
2026/07/03 3.72% 3.89% 6.35% 2.01% 2.71% 2.04% 2.67% 2.04% 2.47% 4.19%
2026/07/04 4.37% 3.84% 6.7% 0.29% 2.62% 2.68% 2.55% 2.76% 2.61% 4.7%
2026/07/05 4.15% 3.18% 6.67% 0.6% 2.07% 2.55% 2.92% 3.45% 2.11% 4.11%
2026/07/06 3.85% 3.54% 7.3% 0.98% 3.03% 2.52% 3.25% 2.15% 5.14% 3.04%
2026/07/07 5.34% 5.26% 6.68% 1.3% 3.55% 2.39% 3.55% 2.91% 4.07% 1.7%
2026/07/08 3.96% 4.48% 5.8% 2.43% 2.92% 3.18% 4.19% 2.36% 3.13% 3.16%
2026/07/09 3.19% 3.71% 4.61% 4.47% 2.29% 2.75% 5.06% 2.47% 2.4% 2.38%
2026/07/10 4.03% 4.2% 6.54% 4.06% 1.74% 2.64% 2.84% 3.03% 2.54% 2.16%
2026/07/11 3.79% 3.6% 5.72% 4.93% 1.4% 1.82% 2.14% 3.02% 1.79% 2.25%
2026/07/12 4.87% 4.01% 5.26% 4.26% 2.37% 2.49% 1.69% 2.44% 2.42% 2.65%
2026/07/13 4.88% 5.8% 5.4% 3.22% 2.91% 2.32% 3.02% 2.78% 4.59% 1.83%
2026/07/14 4.62% 5.55% 5.08% 1.67% 3.65% 2.39% 2.63% 2.91% 5.18% 1.96%
2026/07/15 4.28% 5.21% 3.7% 5.04% 2.91% 2.2% 2.93% 2.01% 4.13% 2%
2026/07/16 4.07% 5.88% 3.63% 1.96% 2.27% 2.57% 3.11% 2.28% 3.23% 2.06%
2026/07/17 5.36% 5.8% 3.72% 2.85% 2.89% 1.57% 2.36% 3.04% 3% 2.57%
2026/07/18 4.85% 4.11% 4.66% 2.67% 2.17% 2.58% 2.8% 2.21% 2.2% 2.73%
2026/07/19 3.57% 2.81% 4.77% 4.04% 1.18% 3.71% 3.51% 2.39% 1.31% 2.18%
2026/07/20 4.68% 3.85% 3.42% 4.17% 1.71% 2.29% 2.07% 2% 1.4% 1.23%
2026/07/21 4.62% 5.55% 5.08% 1.67% 3.65% 2.39% 2.63% 2.91% 5.18% 1.96%
2026/07/22 3.71% 4.14% 4.29% 4.48% 1.96% 2.02% 2.82% 2.4% 1.94% 1.98%
2026/07/23 3.84% 4.34% 4.09% 3.68% 2.28% 2.22% 2.78% 2.07% 2.39% 1.83%
2026/07/24 4.61% 4.48% 4.59% 3.15% 2.41% 2.12% 2.77% 2.3% 1.55% 2.39%
2026/07/25 4.64% 3.5% 4.63% 3.12% 2.17% 1.88% 2.73% 2.69% 1.81% 1.74%
2026/07/26 3.8% 4.07% 4.98% 3.38% 2.18% 2.56% 2.81% 2.58% 1.86% 1.88%
2026/07/27 5.35% 3.74% 4.72% 2.83% 3.07% 2.63% 2.59% 2.56% 1.47% 2.02%
2026/07/28 5.03% 4.77% 5.05% 2.33% 3.23% 2.84% 2.59% 2.72% 2.04% 1.9%
2026/07/29 5.03% 5.05% 5.32% 2.48% 3.68% 2.25% 1.91% 2.23% 1.68% 2.07%
2026/07/30 5.04% 5.08% 4.19% 2.81% 2.97% 2.55% 2.22% 2.62% 1.58% 1.91%
2026/07/31 4.85% 4.66% 3.7% 3.43% 3.02% 2.31% 2.22% 2.2% 1.86% 1.67%
  • betterhelp.com
  • growtherapy.com
  • forbes.com
  • cvs.com
  • headway.co
  • noom.com
  • ro.co
  • prevention.com
  • zocdoc.com
  • rula.com

Copyright © Adthena. All rights reserved.

In July 2026, BetterHelp’s impression share fluctuated, peaking at 5.36% on the 17th. GrowTherapy saw a high of 5.88% on the 16th. Forbes started strong but declined, ending at 3.7%. CVS’s share rose mid-month, while Headway and Noom remained steady. Ro.co and Prevention showed minor variations. Zocdoc’s share decreased, and Rula’s share dropped significantly by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    The Latest on Losing Belly Fat - What You Eat Matters, Too https://www.aarp.org › lose-belly-fat › after-fifty

    Some Great Suggestions On How To Lose Belly Fat, After Age 50. Learn More Today. 10 Minute Workouts and Healthy Diet Suggestions To Help Burn Belly Fat.

  2. 2
    Find a Specialized Therapist https://www.betterhelp.com

    In-Network Options Available — Work WIth a Therapist to Build Confidence in Your Choices – Reclaim Your Life In Therapy. Therapy Made Easy Online, Now With Insurance Options. Find In-Network Therapist. $23 Average Copay.

  3. 3
    Alcohol Withdrawal Symptoms: What You Need To Know https://www.caron.org/

    Learn about the effects of alcohol use and how the symptoms of withdrawal can impact you

  4. 4
    Free Personalized Plan - Lose 6-10 lbs in 2 Weeks https://diet.mayoclinic.org › free-personal › plan

    If you’re ready to commit to making a real change in your life, we have a real...

  5. 5
    Watch Weight Drop W/ Zepbound® - $39 to Start Today https://www.ro.co/glp-1/ozempic

    Ongoing reqd membership & med cost vary. See Rx warning.

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In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messaging. AARP.org targets the over-50 demographic with practical belly fat loss tips, emphasizing quick workouts and diet. BetterHelp.com offers accessible therapy, highlighting insurance options and affordability. Caron.org educates on alcohol withdrawal, focusing on awareness. MayoClinic.org promises significant weight loss with personalized plans, while Ro.co promotes weight management with Zepbound®, spotlighting affordability and ongoing support. Each ad uniquely addresses health and wellness, resonating with diverse audiences.

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