US Healthcare & Medical Rehabilitation - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 52.8742769316
47.1257230684
52%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 11%
Seasonal 0%
Local 2%
Problem Solving 39%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
weightwatchers.com 9.07
betterhelp.com 6.12
cvs.com 5.43
forbes.com 3.17
growtherapy.com 3.09
psychologytoday.com 3
noom.com 2.34
headway.co 1.87
prevention.com 1.42
walgreens.com 1.38
others 63.11
  • weightwatchers.com - 9.07%
  • betterhelp.com - 6.12%
  • cvs.com - 5.43%
  • forbes.com - 3.17%
  • growtherapy.com - 3.09%
  • psychologytoday.com - 3%
  • noom.com - 2.34%
  • headway.co - 1.87%
  • prevention.com - 1.42%
  • walgreens.com - 1.38%
  • others - 63.11%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 63.11% click share, while WeightWatchers leads specific advertisers at 9.07%, followed by BetterHelp at 6.12%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com psychologytoday.com forbes.com weightwatchers.com headway.co growtherapy.com noom.com cvs.com ro.co rula.com
2026/08/01 8.65% 2.96% 4.93% 2.56% 3.53% 6.61% 2.08% 1.37% 1.79% 1.98%
2026/08/02 8.23% 2.9% 5.16% 2.41% 2.9% 7.4% 2.26% 1.25% 2.25% 2.07%
2026/08/03 7.78% 1.47% 6.35% 2.87% 3.98% 8.1% 2.59% 1.07% 2.58% 2.9%
2026/08/04 9.06% 1.42% 5.5% 2.31% 4.72% 9.19% 1.82% 1.37% 1.36% 2.6%
2026/08/05 9.07% 3.9% 2.73% 2.86% 2.8% 4.91% 3.25% 2.41% 1.57% 1.45%
2026/08/06 9.78% 3.13% 3.19% 3.2% 3.18% 6.09% 2.46% 1.56% 1.55% 2.51%
2026/08/07 9.99% 2.71% 4.54% 4.78% 2.52% 5.17% 2.87% 1.41% 2.32% 2.33%
2026/08/08 12% 2.61% 5.71% 3.87% 2.9% 4.09% 3.5% 2.39% 1.33% 2.7%
2026/08/09 11.67% 7.9% 3.68% 2.6% 2.09% 4.38% 3.12% 2.12% 1.25% 1.8%
2026/08/10 8.27% 5.69% 5.7% 3.42% 2.74% 2.75% 2.99% 2.93% 1.64% 2.12%
2026/08/11 8.88% 2.61% 4.38% 3.24% 3.61% 4.28% 2.63% 1.65% 2.71% 1.05%
2026/08/12 9.3% 2.31% 3.31% 2.98% 2.95% 4.58% 2.67% 1.64% 2.43% 1.47%
2026/08/13 10.6% 1.38% 3.06% 2.77% 2.73% 4.72% 2.63% 1.75% 1.7% 1.63%
2026/08/14 8% 2.7% 3.08% 2.84% 2.78% 4.52% 2.34% 1.65% 1.16% 2.15%
2026/08/15 9.47% 2.63% 4.29% 3.34% 2.14% 4.82% 2.69% 1.75% 2.12% 2.71%
2026/08/16 9.29% 3.66% 4.32% 3.1% 2.22% 4.8% 3.08% 1.47% 2.8% 1.84%
2026/08/17 10.61% 3.6% 5.05% 3.43% 3.61% 5.06% 3.44% 1.67% 2.03% 2.17%
2026/08/18 6.55% 4.62% 3.1% 4.35% 1.53% 3.64% 3.81% 2.3% 5.19% 2.21%
2026/08/19 11% 4.41% 4.73% 4.62% 1.92% 3.85% 3.25% 2.14% 2.07% 1.42%
2026/08/20 8% 3.63% 3.39% 4.35% 1.92% 4.13% 2.87% 1.5% 1.87% 1.07%
2026/08/21 7.06% 4.19% 3.55% 3.98% 2.07% 3.75% 3.05% 2.2% 2.89% 0.75%
2026/08/22 9.4% 4.24% 5.53% 3.11% 2.39% 6.58% 2.5% 2.34% 1.24% 3.93%
2026/08/23 10.08% 4.21% 5.52% 3.81% 2.32% 5.17% 2.77% 2.17% 1.19% 3.04%
2026/08/24 10.74% 5.44% 6.09% 4.11% 3.28% 6.24% 2.37% 1.85% 1.79% 2.54%
2026/08/25 9.93% 4.34% 5.35% 4.21% 3.92% 6.63% 2.44% 1.93% 1.37% 2.34%
2026/08/26 8.52% 4.72% 6.27% 3.4% 2.15% 2.66% 2.22% 3.16% 1.47% 2.48%
2026/08/27 9.89% 5.27% 6.68% 3.6% 3.01% 3.81% 2.05% 1.58% 1.92% 1.75%
2026/08/28 9.18% 5.26% 4.66% 3.75% 3.42% 3.19% 2.67% 1.58% 1.38% 1.94%
2026/08/29 8.68% 4.71% 5.2% 2.95% 3.03% 4.62% 2.4% 1.86% 1.78% 2.03%
2026/08/30 8.18% 6.18% 4.36% 3.49% 3.12% 3.49% 3.76% 1.85% 2.56% 2.33%
2026/08/31 8.34% 7.43% 5.47% 3.54% 3.48% 2.95% 2.32% 1.9% 1.47% 0.99%
  • betterhelp.com
  • psychologytoday.com
  • forbes.com
  • weightwatchers.com
  • headway.co
  • growtherapy.com
  • noom.com
  • cvs.com
  • ro.co
  • rula.com

Copyright © Adthena. All rights reserved.

In August 2026, BetterHelp.com led with fluctuating spend, peaking at 12.00 on the 8th. PsychologyToday.com saw a late surge, ending at 7.43. Forbes.com maintained steady growth, closing at 5.47.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 1909
2026/08/02 1937
2026/08/03 1814
2026/08/04 1991
2026/08/05 1640
2026/08/06 1527
2026/08/07 1461
2026/08/08 1281
2026/08/09 1364
2026/08/10 1487
2026/08/11 1609
2026/08/12 1584
2026/08/13 1587
2026/08/14 1598
2026/08/15 1444
2026/08/16 1454
2026/08/17 1435
2026/08/18 1361
2026/08/19 1311
2026/08/20 1420
2026/08/21 1431
2026/08/22 1400
2026/08/23 1360
2026/08/24 1393
2026/08/25 1318
2026/08/26 1345
2026/08/27 1409
2026/08/28 1463
2026/08/29 1421
2026/08/30 1445
2026/08/31 1434

Copyright © Adthena. All rights reserved.

August began with 1,909 advertisers, peaking at 1,991 on the 4th. A decline followed, reaching 1,281 on the 8th. The month concluded with 1,434 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
weightwatchers.com 1.94%
psychologytoday.com 1.68%
pfcla.com 0.64%
carefertility.net 0.56%
forbes.com 0.52%
zocdoc.com -0.65%
growtherapy.com -0.81%
helloalma.com -0.87%
betterhelp.com -0.89%
walgreens.com -1.05%

Copyright © Adthena. All rights reserved.

Weightwatchers.com and psychologytoday.com lead with significant click share gains, while walgreens.com and betterhelp.com experience notable declines.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com betterhelp.com psychologytoday.com forbes.com headway.co weightwatchers.com growtherapy.com ro.co noom.com prevention.com
2026/08/01 4.22% 4.71% 1.58% 3.64% 2.76% 1.86% 4.52% 2% 1.93% 2.34%
2026/08/02 3.53% 4.4% 1.64% 3.56% 2.34% 1.57% 5.22% 2.36% 2.08% 2.16%
2026/08/03 2.73% 4.53% 0.9% 5.15% 3.07% 2.04% 5.54% 2.63% 2.45% 2.63%
2026/08/04 4.1% 5.28% 1.04% 4.23% 3.8% 1.75% 5.87% 1.65% 2.17% 2.23%
2026/08/05 7.48% 4.92% 1.88% 1.71% 1.94% 1.78% 3.02% 1.74% 2.57% 2.13%
2026/08/06 5.02% 5.64% 1.93% 2.57% 2.61% 2.2% 4.31% 1.67% 1.98% 2.08%
2026/08/07 5.26% 5.68% 1.54% 3.29% 2.07% 3.31% 3.82% 2.82% 2.3% 2.14%
2026/08/08 7.01% 5.74% 1.74% 3.83% 2.21% 2.42% 3.19% 1.6% 2.51% 1.98%
2026/08/09 6.5% 5.63% 4.09% 2.39% 1.59% 1.58% 2.89% 1.55% 1.61% 1.44%
2026/08/10 9.32% 4.21% 2.83% 3.63% 1.87% 2.16% 1.58% 1.73% 1.71% 1.21%
2026/08/11 5.77% 5% 1.53% 3.38% 2.79% 2.08% 3.23% 2.45% 1.74% 1.19%
2026/08/12 5.62% 5.32% 1.41% 2.67% 2.55% 2.19% 3.58% 2.54% 1.82% 2.05%
2026/08/13 5.4% 6.08% 0.95% 2.31% 2.18% 1.87% 3.33% 1.97% 1.77% 1.43%
2026/08/14 5.06% 4.85% 1.39% 2.02% 2.23% 1.78% 3.1% 1.53% 1.94% 1.57%
2026/08/15 5.93% 5.62% 1.54% 3.48% 2.22% 2.27% 4.39% 2.15% 1.92% 2.09%
2026/08/16 4.1% 5.09% 1.72% 3.1% 1.77% 2.01% 3.29% 2.95% 2.19% 2.67%
2026/08/17 5.43% 5.71% 2.03% 3.16% 2.95% 2.19% 3.72% 2.54% 2.19% 2.67%
2026/08/18 6.52% 3.62% 2.25% 2.21% 1.55% 2.94% 2.57% 5.02% 2.53% 1.93%
2026/08/19 7.21% 5.21% 2.73% 3.14% 1.61% 2.98% 2.86% 2.3% 1.77% 2.44%
2026/08/20 4.61% 4.11% 2.18% 2.26% 1.57% 2.69% 2.48% 1.9% 1.71% 1.71%
2026/08/21 6.83% 3.66% 2.19% 2.66% 1.9% 2.48% 2.64% 2.54% 2.13% 2.89%
2026/08/22 7.35% 5.34% 2.52% 4.4% 1.91% 1.97% 4.57% 1.49% 1.5% 2.36%
2026/08/23 7.25% 5.02% 2.48% 3.91% 1.89% 2.45% 3.03% 1.27% 1.52% 2.61%
2026/08/24 5.99% 5.93% 2.91% 4.41% 2.46% 2.98% 4.1% 2% 1.37% 2.12%
2026/08/25 6.21% 5.11% 2.48% 4.12% 2.95% 2.8% 4.34% 1.64% 1.71% 1.61%
2026/08/26 8.34% 4.69% 2.77% 4.5% 1.78% 2.15% 1.68% 1.63% 1.13% 1.45%
2026/08/27 5.63% 5.05% 3.13% 5.22% 2.16% 2.37% 2.72% 2.3% 1.5% 1.73%
2026/08/28 4.7% 4.96% 2.89% 3.19% 2.55% 2.43% 2.13% 1.73% 1.6% 1.79%
2026/08/29 6.31% 4.34% 2.86% 4.65% 2.36% 1.95% 3.02% 2.07% 1.76% 1.36%
2026/08/30 6.02% 4.21% 3.7% 3.2% 2.09% 2.05% 1.99% 2.66% 2.48% 1.58%
2026/08/31 5.39% 4.21% 4.12% 3.65% 2.3% 2.06% 2.02% 1.64% 1.37% 1.06%
  • cvs.com
  • betterhelp.com
  • psychologytoday.com
  • forbes.com
  • headway.co
  • weightwatchers.com
  • growtherapy.com
  • ro.co
  • noom.com
  • prevention.com

Copyright © Adthena. All rights reserved.

In August 2026, CVS.com saw fluctuating ad impressions, peaking at 9.32% on the 10th. BetterHelp.com maintained a steady presence, while PsychologyToday.com ended with a rise to 4.12%. Forbes.com and GrowTherapy.com showed varied trends, with Forbes peaking at 5.22% on the 27th. Headway.co and WeightWatchers.com had modest shares, while Ro.co and Noom.com experienced ups and downs. Prevention.com concluded the month with a dip to 1.06%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    Advil Dual Action Back - Say Goodbye to Back Pain https://www.advil.com

    Advil Dual Action Back Quickly Relieves Tough Back Pain and Lasts For 8 Hours.

  2. 2
    Alcohol Withdrawal Symptoms: What You Need To Know https://www.caron.org/

    Learn about the effects of alcohol use and how the symptoms of withdrawal can impact you

  3. 3
    How Cognitive Behavioral Therapy Works And Why It's Effective https://www.cumberlandcenters.org

    Discover the benefits of Cognitive Behavioral Therapy (CBT), how it works, and why it’s effective for anxiety, depression, and more

  4. 4
    Alcohol Withdrawal Symptoms, Levels, and When to Seek Help https://www.drugfree.org/

    Learn about the symptoms of alcohol withdrawal, the severity levels, and evidence-based solutions and support for alcohol use disorder.

  5. 5
    Find a Therapist in your Area | Online or In-Person https://www.growtherapy.com › insurance

    Find a therapist in your network who fits your schedule. Book online and start in days. Therapy & medication support, in-network, with nights and weekends available. Affordable Therapy. Telehealth.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, Advil’s ad stands out with its promise of swift, enduring back pain relief. Caron and Drugfree.org focus on educating about alcohol withdrawal, emphasizing awareness and support. Cumberland Centers highlights the efficacy of Cognitive Behavioral Therapy, while Grow Therapy offers accessible, flexible mental health solutions.

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