US Healthcare & Medical Rehabilitation - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.0202121949
49.9797878051
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 9%
Seasonal 0%
Local 2%
Problem Solving 41%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 7.94
betterhelp.com 5.85
growtherapy.com 4.64
weightwatchers.com 3.66
forbes.com 3.2
zocdoc.com 2.71
walgreens.com 2.6
headway.co 2.18
rula.com 1.88
noom.com 1.68
others 63.66
  • cvs.com - 7.94%
  • betterhelp.com - 5.85%
  • growtherapy.com - 4.64%
  • weightwatchers.com - 3.66%
  • forbes.com - 3.2%
  • zocdoc.com - 2.71%
  • walgreens.com - 2.6%
  • headway.co - 2.18%
  • rula.com - 1.88%
  • noom.com - 1.68%
  • others - 63.66%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 63.66% click share, while cvs.com leads individual advertisers at 7.94%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com growtherapy.com forbes.com headway.co rula.com ro.co noom.com zocdoc.com helloalma.com cvs.com
2026/06/01 8.47% 7.93% 3.29% 5.33% 3.27% 2.07% 1.84% 2.13% 1.25% 3.48%
2026/06/02 8.58% 8.39% 3.66% 4.33% 3.2% 2.69% 1.8% 1.45% 1.07% 4.57%
2026/06/03 8.26% 9.06% 3.51% 3.58% 3.15% 1.85% 1.69% 2.3% 1.07% 3.24%
2026/06/04 7.99% 8.12% 3.73% 5.04% 3.28% 1.45% 1.62% 3.3% 1.18% 3.66%
2026/06/05 7.48% 8% 3.57% 3.75% 3.36% 2.15% 1.95% 2.95% 1.3% 2.46%
2026/06/06 8.72% 8.54% 4.74% 3.36% 2.65% 1.84% 1.7% 2.07% 0.58% 2.77%
2026/06/07 9.41% 10.12% 3.7% 4.86% 2.2% 2.17% 2.09% 1.2% 0.74% 2.5%
2026/06/08 8.57% 9.18% 3.93% 4% 2.93% 2.33% 2.06% 3.7% 1.84% 1.4%
2026/06/09 8.07% 8.03% 3.78% 3.17% 2.66% 1.95% 1.77% 3% 1.33% 3.89%
2026/06/10 8.1% 8.83% 3.98% 3.28% 2.58% 1.3% 1.76% 2.6% 2.06% 3.57%
2026/06/11 7.21% 8.05% 3.37% 2.03% 1.86% 2.51% 2.33% 2.83% 3.09% 2.29%
2026/06/12 8.6% 6.39% 3.44% 2.57% 2.87% 2.31% 2.52% 2.35% 3.28% 3.42%
2026/06/13 8.8% 6.19% 4.59% 2.37% 1.88% 2.65% 2.61% 2.11% 2.78% 3.1%
2026/06/14 10% 6.65% 4.24% 2.7% 2.01% 2.58% 3.02% 2.32% 2.43% 1.81%
2026/06/15 10.13% 7.15% 3.72% 3.25% 2.25% 1.82% 1.69% 2.97% 2.17% 3.8%
2026/06/16 10.01% 7.22% 4.52% 3.31% 2.41% 1.89% 2.02% 3.12% 2.06% 3.23%
2026/06/17 9.48% 6.93% 4.68% 2.89% 2.37% 1.79% 1.76% 2.65% 2.96% 3.24%
2026/06/18 9.46% 6.65% 4.48% 3.15% 2.47% 1.7% 2.27% 3.68% 2.85% 2.95%
2026/06/19 7.84% 7.03% 5.24% 2.83% 2.12% 2.28% 2.34% 2.82% 1.58% 3.56%
2026/06/20 9.84% 7.47% 8.38% 2.73% 2.88% 2.26% 1.94% 3.17% 2.01% 0.39%
2026/06/21 10.82% 7.77% 6.74% 3.45% 3.99% 1.88% 2.48% 4.47% 2.27% 0.47%
2026/06/22 8.42% 8.94% 6.8% 2.75% 4.27% 1.83% 2.14% 6.04% 1.36% 0.45%
2026/06/23 10.76% 9.83% 7.23% 4.76% 4.29% 1.95% 2.58% 5.15% 2.08% 0.68%
2026/06/24 10.26% 8.58% 6.58% 3.31% 3.48% 1.19% 1.7% 3.15% 2.22% 0.57%
2026/06/25 9.4% 7.57% 6.19% 4.53% 1.51% 2.55% 2.27% 3.58% 2.65% 0.32%
2026/06/26 10.3% 6.08% 5.76% 3.62% 4.21% 2.58% 2.27% 3.74% 0.86% 0.36%
2026/06/27 9.81% 6.56% 6.83% 2.66% 9.78% 2.19% 2.08% 4.41% 1.82% 0.24%
2026/06/28 10.77% 6.64% 8.62% 3.23% 5.54% 2.68% 2.08% 2.17% 1.42% 0.48%
2026/06/29 10.01% 8.98% 9.06% 4.74% 3.11% 1.84% 2.43% 3.95% 2.04% 0.51%
2026/06/30 10.89% 9.79% 8.44% 4.6% 2.78% 2.62% 2.37% 2.18% 0.91% 0.32%
  • betterhelp.com
  • growtherapy.com
  • forbes.com
  • headway.co
  • rula.com
  • ro.co
  • noom.com
  • zocdoc.com
  • helloalma.com
  • cvs.com

Copyright © Adthena. All rights reserved.

In June 2026, BetterHelp’s PPC spend share peaked mid-month, closing at 10.89%. GrowTherapy fluctuated, ending at 9.79%. Forbes surged late, finishing at 8.44%. Headway and Rula saw varied trends, while CVS’s share dwindled significantly.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 2348
2026/06/02 2208
2026/06/03 2378
2026/06/04 2316
2026/06/05 2362
2026/06/06 2309
2026/06/07 2363
2026/06/08 2400
2026/06/09 2300
2026/06/10 2247
2026/06/11 2343
2026/06/12 2246
2026/06/13 2204
2026/06/14 2146
2026/06/15 2184
2026/06/16 2177
2026/06/17 2188
2026/06/18 2181
2026/06/19 2153
2026/06/20 1945
2026/06/21 1892
2026/06/22 1915
2026/06/23 1926
2026/06/24 1819
2026/06/25 1801
2026/06/26 1752
2026/06/27 1719
2026/06/28 1710
2026/06/29 1816
2026/06/30 1720

Copyright © Adthena. All rights reserved.

June began with 2,348 advertisers, peaking at 2,400 on June 8. A steady decline followed, ending the month at 1,720 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
weightwatchers.com 3.7%
forbes.com 2.19%
betterhelp.com 1.45%
zocdoc.com 1.25%
rula.com 0.76%
swirise.com -0.77%
braceability.com -1%
onecompress.com -1.1%
walgreens.com -2.41%
cvs.com -5.08%

Copyright © Adthena. All rights reserved.

CVS and Walgreens saw significant declines in click share, dropping by 5.08% and 2.41% respectively. Meanwhile, Weight Watchers surged with a 3.7% increase, followed by Forbes at 2.19%.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date forbes.com betterhelp.com growtherapy.com headway.co ro.co prevention.com rula.com zocdoc.com cvs.com walgreens.com
2026/06/01 2.31% 4.29% 4.4% 3.01% 2.17% 2.41% 2.02% 1.48% 9.55% 1.47%
2026/06/02 2.41% 4.44% 4.82% 2.69% 3.02% 1.74% 2.13% 1.05% 12.93% 2.16%
2026/06/03 2.49% 4.56% 5.64% 2.45% 1.96% 1.9% 2.18% 1.82% 9.41% 1.49%
2026/06/04 2.65% 4.17% 4.66% 3.29% 1.64% 1.53% 2.17% 2.39% 10.59% 4.29%
2026/06/05 2.58% 3.75% 4.24% 2.22% 2.11% 1.87% 2.24% 2.02% 7.1% 3.77%
2026/06/06 3.31% 4.71% 4.85% 2.12% 2.07% 1.98% 1.7% 1.41% 7.84% 4.15%
2026/06/07 2.57% 4.98% 5.92% 3.3% 2.15% 1.83% 1.45% 0.88% 7.13% 2.75%
2026/06/08 3.1% 4.97% 5.93% 3.03% 2.73% 1.7% 2.19% 3.15% 4.33% 1.24%
2026/06/09 2.53% 4.08% 4.49% 1.97% 1.89% 1.63% 1.75% 2.13% 10.51% 1.69%
2026/06/10 2.71% 4.21% 5.05% 2.2% 1.34% 1.6% 1.69% 2.03% 10.55% 4.35%
2026/06/11 2.2% 3.88% 4.64% 1.43% 2.52% 1.51% 1.29% 2.23% 6.8% 3.66%
2026/06/12 1.88% 4.38% 3.54% 1.54% 2.24% 1.33% 1.67% 1.57% 9.23% 4.92%
2026/06/13 3.05% 4.55% 3.29% 1.59% 2.45% 1.27% 1.27% 1.55% 8.46% 3.24%
2026/06/14 3.06% 5.53% 4.08% 1.86% 2.74% 1.6% 1.45% 1.94% 5.22% 1.46%
2026/06/15 2.44% 5.42% 3.96% 1.97% 1.7% 0.98% 1.53% 2.4% 10.28% 1.69%
2026/06/16 3.21% 5.13% 4.07% 2.14% 1.93% 1.28% 1.67% 2.55% 8.98% 2.67%
2026/06/17 3.19% 5.09% 3.92% 1.77% 1.86% 1.48% 1.43% 2.19% 9.01% 2.2%
2026/06/18 3% 5.16% 3.73% 2.03% 1.83% 1.18% 1.6% 2.95% 8.53% 2.57%
2026/06/19 3.76% 3.98% 4.05% 1.84% 2.42% 1.39% 1.27% 1.94% 10.07% 2.55%
2026/06/20 6.6% 5.9% 5.19% 2.39% 2.84% 2.55% 2.22% 2.75% 2.48% 0.13%
2026/06/21 5.78% 6.58% 5.28% 2.52% 2.37% 2.59% 3.09% 4.07% 1.9% 0.39%
2026/06/22 5.53% 5.08% 6.21% 2.29% 2.24% 2.18% 3.23% 5.6% 1.48% 0.36%
2026/06/23 5.78% 6.48% 6.67% 3.41% 2.44% 2.93% 3.38% 4.43% 2.45% 0.3%
2026/06/24 5.46% 6.18% 5.78% 2.64% 1.57% 2.55% 2.72% 2.83% 2.31% 0.27%
2026/06/25 5.02% 5.8% 5.55% 3.6% 3.13% 2.68% 1.36% 3.43% 0.8% 0.28%
2026/06/26 5.09% 6.51% 4.65% 2.93% 3.04% 2.47% 3.41% 3.51% 1.01% 0.5%
2026/06/27 5.82% 6.42% 4.44% 2.11% 3.05% 2.2% 8.23% 4.46% 0.62% 0.33%
2026/06/28 6.67% 6.78% 4.65% 2.45% 3.41% 2.23% 4.28% 2.05% 1.19% 0.19%
2026/06/29 7.23% 6.69% 6.03% 3.47% 2.45% 2.38% 2.55% 3.78% 1.71% 0.4%
2026/06/30 7.61% 6.97% 6.92% 3.3% 3.17% 2.27% 2.03% 1.87% 0.76% 0.38%
  • forbes.com
  • betterhelp.com
  • growtherapy.com
  • headway.co
  • ro.co
  • prevention.com
  • rula.com
  • zocdoc.com
  • cvs.com
  • walgreens.com

Copyright © Adthena. All rights reserved.

In June 2026, Forbes.com saw a steady rise in PPC impressions, peaking at 7.61% by month’s end. BetterHelp.com and GrowTherapy.com also experienced growth, closing at 6.97% and 6.92%, respectively. CVS.com started strong but declined, finishing at 0.76%. Walgreens.com had a minimal presence, ending at 0.38%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    BetterHelp Online Therapy - Online Therapy. More Options https://www.betterhelp.com

    BetterHelp Offers More Ways To Access Therapy. Insurance Options May Be Available.

  2. 2
    How Cognitive Behavioral Therapy Works And Why It's Effective https://www.cumberlandcenters.org

    Discover the benefits of Cognitive Behavioral Therapy (CBT), how it works, and why it’s effective for anxiety, depression, and more

  3. 3
    Free Personalized Plan - Lose 6-10 lbs in 2 Weeks https://diet.mayoclinic.org › free-personal › plan

    If you’re ready to commit to making a real change in your life, we have a real...

  4. 4
    CACREP-Accredited. No GRE Req | Northwestern Online Couns. MA https://info.counseling.northwestern.edu › counseling-ma › online-masters

    Become Eligible for Licensure. No GRE Required. Full & Part-Time Tracks Available. Master...

  5. 5
    Watch Your Weight With Wegovy - $39 Wegovy® program cost https://www.ro.co/glp-1/wegovy

    Ongoing reqd membership & med cost vary. See Rx warning.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out by emphasizing accessibility and insurance options for online therapy. Cumberland Centers highlights the effectiveness of Cognitive Behavioral Therapy for mental health. Mayo Clinic offers a personalized weight loss plan, promising significant results in two weeks. Northwestern University promotes its flexible, GRE-free online counseling master’s program. Ro.co captures attention with an affordable Wegovy weight management program. Each ad uniquely addresses specific health needs, showcasing diverse solutions.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports