US Healthcare & Medical Rehabilitation - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
cvs.com	7.37
betterhelp.com	5.98
weightwatchers.com	5.08
zocdoc.com	2.33
thejoint.com	1.82
forbes.com	1.61
growtherapy.com	1.54
walgreens.com	1.34
rula.com	1.19
serenitylodgelakearrowhead.com	1.14
others	70.6

In the healthcare PPC landscape, ‘others’ dominate with 70.6% click share, while CVS leads individual advertisers at 7.37%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	betterhelp.com	serenitylodgelakearrowhead.com	forbes.com	growtherapy.com	zocdoc.com	weightwatchers.com	rula.com	behavioralhealth-centers.com	flyland.com	legacyhealingla.com
2025/04/01	6.96%	1.01%	2.99%	3.38%	2.99%	1.52%	3.45%	1.9%	0.8%	2.21%
2025/04/02	9.98%	0.65%	3.91%	2.87%	3.04%	1.78%	3.66%	0.83%	0.6%	1.98%
2025/04/03	7.64%	0.85%	2.58%	2.29%	4.14%	1.6%	2.27%	1%	1.12%	2.93%
2025/04/04	6.4%	0.96%	2.36%	1.97%	2.34%	1.53%	2.54%	1.03%	2.14%	3.69%
2025/04/05	7.44%	1.37%	2.69%	2.89%	2.97%	2.1%	2.73%	2.42%	1.61%	3.23%
2025/04/06	7.91%	1.8%	2.9%	2.42%	1.86%	1.84%	2.92%	3.14%	1.16%	3.66%
2025/04/07	6.93%	0.9%	2.51%	2.79%	1.96%	1.62%	1.92%	1.47%	1.15%	2.14%
2025/04/08	7.5%	0.74%	2.62%	2.98%	2.97%	1.49%	1.65%	1.14%	1.31%	2.59%
2025/04/09	7.08%	4.23%	2.79%	2.48%	2.68%	1.52%	2.34%	1.1%	0.86%	2.12%
2025/04/10	7.38%	3.3%	2.16%	2.21%	2.27%	1.44%	2.89%	1.35%	1.05%	2.61%
2025/04/11	7.05%	4.61%	2.06%	2.9%	2.53%	1.92%	2.3%	1.53%	1.46%	1.79%
2025/04/12	7.61%	5.38%	2.52%	3.14%	2.08%	2.04%	2.93%	2.17%	2.15%	2.95%
2025/04/13	8.12%	5.36%	2.57%	3.03%	1.85%	1.65%	2.08%	2.8%	1.47%	2.87%
2025/04/14	7.57%	4.98%	2.64%	2.65%	2.74%	1.6%	2.4%	1.47%	0.56%	2.01%
2025/04/15	8.46%	4.7%	2.35%	3.28%	2.41%	1.79%	2.27%	1.73%	0.68%	2%
2025/04/16	8.1%	2.48%	1.72%	2.76%	3.38%	1.47%	2.05%	1.74%	1.27%	1.98%
2025/04/17	6.11%	0.83%	0.67%	1.55%	0.37%	1.4%	0.62%	0.69%	0.63%	1.07%
2025/04/18	5.43%	3.56%	1.6%	1.96%	0.8%	1.82%	1.34%	1.19%	1.56%	1.05%
2025/04/19	7.32%	6.55%	2.18%	2.99%	0.92%	1.75%	2.3%	2.58%	1.69%	3.92%
2025/04/20	8.64%	5.07%	2.24%	3.06%	0.74%	2.12%	2.17%	1.97%	3.46%	2.21%
2025/04/21	8.08%	4.23%	2.64%	2.87%	1.39%	1.82%	2.2%	1.11%	3.64%	1.87%
2025/04/22	7.31%	4.66%	2.15%	2.6%	2.34%	1.97%	1.77%	1.67%	3.62%	2.33%
2025/04/23	7.44%	4.31%	2.87%	2.55%	2.35%	1.84%	2.37%	1.43%	1.17%	2.78%
2025/04/24	6.89%	4.31%	2.59%	3.38%	2.46%	2.03%	2.38%	2.02%	1.54%	2.91%
2025/04/25	5.73%	3.77%	2.14%	3.13%	2.44%	2.58%	2.08%	2.31%	1.3%	1.52%
2025/04/26	7.07%	4.77%	2.55%	2.78%	4.17%	2.62%	2.79%	2.37%	2.87%	1.62%
2025/04/27	8%	4.67%	2.57%	2.3%	2.6%	2.73%	1.86%	1.67%	2.88%	2.18%
2025/04/28	7.77%	3.57%	2.95%	2.88%	2.55%	2.35%	1.58%	1.42%	1.37%	1.47%
2025/04/29	7.98%	3.43%	2.78%	2.89%	2.7%	2.56%	1.74%	1.92%	1.75%	1.45%
2025/04/30	8.57%	4.31%	2.94%	2.78%	2.73%	2.55%	2.1%	1.93%	1.88%	1.74%

In April 2025, BetterHelp led with fluctuating spend, peaking at 9.98%. Serenity Lodge saw a mid-month surge, while Forbes maintained steady growth. Grow Therapy and Zocdoc showed consistent performance. The month concluded with diverse spending patterns.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	2539
2025/04/02	2435
2025/04/03	2618
2025/04/04	2617
2025/04/05	2501
2025/04/06	2573
2025/04/07	2501
2025/04/08	2470
2025/04/09	2273
2025/04/10	2377
2025/04/11	2237
2025/04/12	2157
2025/04/13	2231
2025/04/14	2411
2025/04/15	2157
2025/04/16	2279
2025/04/17	2301
2025/04/18	2461
2025/04/19	2396
2025/04/20	2216
2025/04/21	2305
2025/04/22	2284
2025/04/23	2230
2025/04/24	2176
2025/04/25	2033
2025/04/26	2000
2025/04/27	2028
2025/04/28	1999
2025/04/29	1915
2025/04/30	1853

April began with 2,539 advertisers, peaking at 2,618 on April 3. A steady decline followed, ending the month at 1,853.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
weightwatchers.com	1.21%
ro.co	1.2%
serenitylodgelakearrowhead.com	0.57%
noom.com	0.54%
recoverycentersofamerica.com	0.5%
senior.com	-0.28%
megelin.com	-0.49%
vanitywellnesscenter.com	-0.52%
thejoint.com	-0.92%
cvs.com	-1.58%

Weightwatchers.com and ro.co lead with click share gains, while cvs.com and thejoint.com face declines.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	betterhelp.com	cvs.com	forbes.com	zocdoc.com	growtherapy.com	serenitylodgelakearrowhead.com	rula.com	legacyhealingla.com	trywellnee.com	thejoint.com
2025/04/01	4.06%	7.81%	2.3%	2.53%	2.58%	0.39%	2.5%	1.03%	0.98%	0.14%
2025/04/02	5.53%	10.79%	3.05%	2.38%	1.89%	0.28%	2.54%	0.94%	0.89%	0.35%
2025/04/03	4.92%	6.1%	2.35%	3.77%	2.02%	0.34%	1.64%	1.39%	0.77%	1.98%
2025/04/04	3.98%	6.84%	1.96%	1.99%	1.4%	0.42%	1.75%	1.88%	0.65%	2.35%
2025/04/05	4.17%	9.07%	1.95%	2.38%	1.85%	0.55%	1.86%	1.51%	0.91%	1.48%
2025/04/06	4.53%	8.24%	2.14%	1.67%	1.69%	0.67%	1.74%	1.6%	1.49%	1.18%
2025/04/07	4.22%	8.27%	1.96%	1.63%	2.05%	0.39%	1.31%	1.07%	1.32%	0.32%
2025/04/08	4.74%	6.46%	2.04%	2.55%	2.2%	0.34%	1.14%	1.35%	0.6%	0.47%
2025/04/09	4.21%	5.77%	2.09%	1.99%	1.98%	1.79%	1.57%	1.13%	1.27%	3.25%
2025/04/10	4.97%	6.64%	1.67%	1.75%	1.53%	1.4%	2.02%	1.33%	0.99%	2.48%
2025/04/11	3.89%	7.19%	1.6%	2.37%	2.26%	1.82%	1.67%	0.95%	1.63%	2.01%
2025/04/12	4.37%	8.8%	1.91%	1.55%	2.31%	2.15%	2.06%	1.36%	1.3%	0.64%
2025/04/13	4.59%	9.07%	1.91%	1.57%	2.06%	1.97%	1.32%	1.31%	1.87%	1.74%
2025/04/14	4.44%	8.62%	2.12%	2.34%	1.81%	1.88%	1.39%	0.91%	1.34%	0.31%
2025/04/15	5.08%	8.26%	1.7%	1.98%	2.26%	1.87%	1.52%	0.9%	1.48%	1.01%
2025/04/16	4.86%	8%	1.3%	2.77%	1.68%	1.01%	1.28%	0.96%	1.59%	1.82%
2025/04/17	3.17%	9.11%	0.48%	0.26%	0.95%	0.38%	0.42%	0.44%	1.94%	0.99%
2025/04/18	3.69%	6.74%	1.51%	0.82%	1.49%	1.52%	0.88%	0.46%	0.99%	0%
2025/04/19	5.22%	4.74%	2%	0.93%	2.41%	2.73%	1.75%	2.06%	1.16%	1.83%
2025/04/20	5.98%	5.72%	2.32%	0.7%	2.58%	2.14%	1.71%	1.21%	1.42%	0.81%
2025/04/21	5.47%	5.41%	2.61%	1.31%	2.24%	1.85%	1.78%	1.09%	0.8%	1.28%
2025/04/22	5.42%	5.72%	2.18%	2.01%	2.31%	2.14%	1.36%	1.13%	1.23%	0%
2025/04/23	5.22%	4.42%	2.58%	2.41%	1.91%	1.95%	1.74%	1.5%	0.83%	3.43%
2025/04/24	4.71%	6.29%	2.32%	2.91%	2.57%	2.01%	1.62%	1.49%	0.8%	0.42%
2025/04/25	3.96%	6.95%	2.08%	2.49%	2.41%	1.64%	1.53%	0.88%	1.38%	0.94%
2025/04/26	4.46%	7.04%	2.29%	4.46%	2.09%	2%	1.68%	0.83%	1.09%	1.67%
2025/04/27	5.09%	6.85%	2.51%	2.6%	1.99%	1.88%	1.42%	1.15%	1.06%	0.29%
2025/04/28	5.04%	6.52%	2.66%	2.87%	2.03%	1.58%	1.23%	0.84%	1.04%	0%
2025/04/29	5.43%	5.13%	2.67%	3.26%	2.24%	1.57%	1.2%	0.89%	1%	0.12%
2025/04/30	5.67%	5.32%	2.81%	2.68%	2.04%	1.84%	1.63%	0.86%	0.75%	0.62%

April 2025 saw dynamic shifts in PPC impressions. BetterHelp’s share fluctuated, peaking at 5.98% on April 20. CVS experienced highs early, reaching 10.79% on April 2, then stabilizing. Forbes and Zocdoc showed gradual increases, while Serenity Lodge and Rula maintained steady growth. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
BetterHelp Online Therapy https://www.betterhelp.com
No Waiting Rooms or Driving — Personalized Therapy for a Happier You. Our Quiz Helps Match You to the Right Therapist.
2
#1 Alcohol & Drug Rehab in NJ - "The Harvard of Rehabs" https://www.bluecrestrc.com/
NJ’s #1 alcohol & drug rehab, proudly recognized as "The Harvard of Addiction Recovery".
3
Free Personalized Plan - Lose 6-10 lbs in 2 Weeks https://diet.mayoclinic.org › free-personal › plan
If you’re ready to commit to making a real change in your life, we have a real solution.
4
Ozempic® Prescription, Online - $45 to Start Ozempic https://www.ro.co › glp-1 › ozempic
See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl. 1:1...
5
Find In-Network Chiropractors | Search by Insurance Plan https://book.zocdoc.com › chiropractor › book-now
Book a Chiropractor in your area with availability that fits your schedule. Find the right...

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of personalized therapy without the hassle of waiting rooms. BlueCrest RC positions itself as the elite choice for addiction recovery, while Mayo Clinic offers a transformative weight loss plan. Ro.co provides accessible Ozempic prescriptions, and Zocdoc simplifies finding in-network chiropractors. Each ad uniquely addresses specific healthcare needs, resonating with diverse audiences.

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US Healthcare & Medical Rehabilitation - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Competitor Count for US Healthcare & Medical Rehabilitation

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

US Healthcare & Medical Rehabilitation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

UNTUCKit Case Study: Retail brand unlocks $54k with Adthena’s Brand Activator

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Get the full picture

See this data specific to your brand performance

the7stars case study: Achieving Google Ads PPC campaign optimization with Adthena