US Healthcare & Medical Rehabilitation - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 58.3241329217
41.6758670783
58%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 14%
Seasonal 0%
Local 2%
Problem Solving 37%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 6.17
weightwatchers.com 4.93
betterhelp.com 4.42
psychologytoday.com 4.04
forbes.com 3.85
zocdoc.com 2.31
growtherapy.com 2.31
headway.co 2.07
pfcla.com 1.61
rula.com 1.61
others 66.68
  • cvs.com - 6.17%
  • weightwatchers.com - 4.93%
  • betterhelp.com - 4.42%
  • psychologytoday.com - 4.04%
  • forbes.com - 3.85%
  • zocdoc.com - 2.31%
  • growtherapy.com - 2.31%
  • headway.co - 2.07%
  • pfcla.com - 1.61%
  • rula.com - 1.61%
  • others - 66.68%

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In the healthcare PPC landscape, ‘others’ dominate with 66.68% click share, while CVS leads individual advertisers at 6.17%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com forbes.com growtherapy.com headway.co psychologytoday.com zocdoc.com cvs.com weightwatchers.com sondermind.com rula.com
2026/09/01 7.91% 5.92% 4.18% 4.18% 7.21% 1.7% 1.45% 2.56% 0.6% 1.81%
2026/09/02 5.95% 5.27% 3.38% 3.38% 5.99% 1.11% 2.22% 1.79% 0.8% 1.12%
2026/09/03 5.93% 4.17% 3.1% 3.04% 5.64% 1.11% 2.74% 2.32% 0.78% 1.86%
2026/09/04 5.08% 3.81% 3.23% 2.9% 5.07% 1.08% 2.16% 2.12% 0.96% 2.59%
2026/09/05 6.63% 5.36% 3.25% 2.07% 4.38% 2.49% 1.9% 1.77% 0.35% 3.78%
2026/09/06 8.25% 7.35% 4.58% 3.15% 2.83% 2.52% 1.52% 1.46% 0.72% 3.83%
2026/09/07 7.86% 7.53% 4.57% 3.2% 2.48% 2.45% 1.64% 3.05% 1.87% 4.18%
2026/09/08 6.38% 6.33% 4.07% 2.56% 2.95% 2.53% 1.62% 2.33% 1.97% 2.56%
2026/09/09 6.02% 5.37% 3.93% 2.82% 3.26% 2.37% 1.12% 1.57% 1.92% 1.84%
2026/09/10 6% 5.79% 2.77% 2.47% 3.69% 2.49% 1.06% 1.49% 1.7% 2.65%
2026/09/11 6.93% 6.4% 3.26% 2.43% 3.53% 1.92% 1.5% 1.53% 1.81% 2.36%
2026/09/12 6.03% 5.49% 2.61% 1.41% 4.88% 2.11% 1.98% 1.87% 1.07% 2.52%
2026/09/13 5.92% 5.74% 2.96% 1.97% 5.25% 2.2% 2.4% 1.85% 1.22% 1.98%
2026/09/14 5.12% 4.27% 2.91% 3.3% 5.41% 1.28% 3.16% 2.02% 2.01% 2.3%
2026/09/15 6.75% 5.02% 3.38% 3.45% 3.93% 2.87% 2.23% 1.63% 1.87% 2.56%
2026/09/16 6.43% 4.88% 3.59% 4.87% 4.04% 5% 2.88% 0.96% 1.59% 1.93%
2026/09/17 5.73% 5.14% 4.02% 2.97% 3.69% 2.69% 2.65% 1.46% 2.63% 2.42%
2026/09/18 5.74% 5% 3.89% 3.18% 4.64% 3.76% 2.71% 1.27% 1.76% 2.86%
2026/09/19 6.31% 4.82% 4.44% 2.72% 5.18% 2.62% 2.19% 1.47% 0.99% 2.69%
2026/09/20 6.29% 5.52% 3.76% 3.29% 3.74% 3.09% 3.1% 1.55% 1.31% 2.47%
2026/09/21 7.07% 4.31% 3.75% 3.38% 3.4% 2.76% 2.49% 2.1% 1.99% 1.55%
2026/09/22 6.59% 4.53% 5.53% 3.21% 3.77% 2.48% 1.67% 1.42% 1.53% 2.28%
2026/09/23 6.56% 5.62% 4.63% 3.21% 4.59% 2.27% 1.65% 1.83% 1.37% 2.77%
2026/09/24 6.98% 5.16% 4.84% 4.38% 3.96% 2.7% 1.64% 1.57% 1.29% 2.24%
2026/09/25 6.76% 4.99% 3.4% 3.45% 4.3% 7.27% 2.23% 1.46% 1.31% 2.4%
2026/09/26 6.94% 5.08% 3.64% 2.48% 4.63% 4.24% 1.93% 1.69% 1.15% 2.03%
2026/09/27 8.79% 5.65% 3.33% 2.72% 2.83% 2.31% 2.32% 1.86% 0.81% 2.69%
2026/09/28 8.42% 5.47% 4.46% 3.02% 4.07% 2.63% 2.06% 2.31% 1.24% 1.67%
2026/09/29 6.8% 4.76% 3.51% 2.15% 3.36% 2.79% 2.38% 2.2% 1.75% 1.67%
2026/09/30 8.01% 4.76% 4.51% 4.46% 3.25% 2.78% 2.67% 2.11% 1.82% 1.02%
  • betterhelp.com
  • forbes.com
  • growtherapy.com
  • headway.co
  • psychologytoday.com
  • zocdoc.com
  • cvs.com
  • weightwatchers.com
  • sondermind.com
  • rula.com

Copyright © Adthena. All rights reserved.

In September 2026, BetterHelp led with fluctuating spend, peaking at 8.79%. Forbes and GrowTherapy showed varied trends, while Zocdoc spiked on the 25th. The month concluded with BetterHelp at 8.01%.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 1458
2026/09/02 1608
2026/09/03 1631
2026/09/04 1649
2026/09/05 1730
2026/09/06 1743
2026/09/07 1885
2026/09/08 1816
2026/09/09 1835
2026/09/10 1795
2026/09/11 1781
2026/09/12 1857
2026/09/13 1866
2026/09/14 1666
2026/09/15 1804
2026/09/16 1765
2026/09/17 1761
2026/09/18 1814
2026/09/19 1731
2026/09/20 1781
2026/09/21 1816
2026/09/22 1799
2026/09/23 1710
2026/09/24 1764
2026/09/25 1786
2026/09/26 1760
2026/09/27 1728
2026/09/28 1688
2026/09/29 1717
2026/09/30 1670

Copyright © Adthena. All rights reserved.

In September 2026, distinct advertisers on Google SERP began at 1,458, peaking at 1,885 on the 7th. The month concluded with a slight decline, ending at 1,670.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
talkiatry.com 0.99%
zocdoc.com 0.77%
cvs.com 0.74%
betterhelp.com 0.7%
headway.co 0.61%
noom.com -0.43%
onto.health -0.66%
infertile.com -0.68%
fertilityassociates.com -1.13%
pfcla.com -1.63%

Copyright © Adthena. All rights reserved.

Talkiatry.com leads with a 0.99% click share increase, while pfcla.com drops by 1.63%.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com betterhelp.com headway.co forbes.com growtherapy.com zocdoc.com psychologytoday.com ro.co rula.com pfcla.com
2026/09/01 5.24% 4.92% 2.78% 4.88% 2.11% 1.23% 4.4% 2.18% 1.03% 0%
2026/09/02 7.55% 3.71% 2.21% 3.82% 1.88% 0.93% 3.56% 2.53% 0.7% 0%
2026/09/03 8.18% 3.01% 1.81% 2.74% 1.51% 0.96% 2.93% 1.57% 1.08% 2.55%
2026/09/04 6.27% 2.93% 1.91% 2.74% 1.77% 1.01% 2.76% 1.3% 1.58% 0.32%
2026/09/05 6.26% 3.89% 1.41% 4.03% 1.79% 2.1% 2.44% 2.22% 2.54% 0%
2026/09/06 5.11% 5.26% 2.36% 5.84% 3.14% 2.17% 1.67% 2.91% 2.88% 0.01%
2026/09/07 4.65% 4.81% 2.21% 5.72% 2.67% 2.16% 1.46% 2.83% 2.92% 7.85%
2026/09/08 4.48% 3.71% 1.74% 4.48% 2.34% 2% 1.62% 1.96% 1.76% 8.4%
2026/09/09 3.67% 4.16% 2.28% 4.36% 2.58% 2.11% 2.26% 2.29% 1.52% 0.08%
2026/09/10 3.73% 3.96% 1.89% 4.97% 2.03% 2.21% 2.49% 1.64% 2.04% 5.85%
2026/09/11 5.19% 4.55% 1.97% 5.47% 2.12% 1.63% 2.48% 1.88% 1.83% 0%
2026/09/12 6.37% 3.51% 1.16% 4.71% 1.67% 1.67% 2.85% 1.82% 1.64% 0%
2026/09/13 7.19% 3.46% 1.36% 4.55% 1.58% 1.52% 3.22% 1.85% 1.44% 0.02%
2026/09/14 9.22% 2.93% 2.26% 3.17% 1.69% 1.08% 2.9% 1.5% 1.43% 5.13%
2026/09/15 7.1% 4.58% 2.77% 4.04% 2.15% 2.38% 2.67% 1.2% 1.85% 0.03%
2026/09/16 8.75% 4.29% 3.61% 3.75% 2.08% 3.59% 2.39% 1.33% 1.62% 4.44%
2026/09/17 7.85% 3.73% 2.35% 4.17% 2.27% 2.16% 2.32% 1.32% 1.82% 0.07%
2026/09/18 7.9% 3.65% 2.59% 4.49% 2.32% 2.51% 2.66% 1.96% 2.07% 0%
2026/09/19 6.59% 4.17% 2.05% 3.98% 2.56% 1.97% 3.02% 1.07% 2.03% 0%
2026/09/20 8.12% 3.96% 2.56% 4.1% 2.44% 2.36% 2.36% 1.09% 2.02% 0.08%
2026/09/21 6.79% 4.79% 3% 3.7% 2.44% 2.34% 2.23% 1.29% 1.29% 0%
2026/09/22 5.16% 4.19% 2.41% 3.84% 3.23% 1.77% 2.44% 2.01% 1.62% 7.29%
2026/09/23 5.87% 4.58% 2.75% 4.85% 3.06% 2.01% 2.71% 1.83% 2.16% 0%
2026/09/24 5.13% 4.9% 3.6% 4.35% 3.24% 2.47% 2.49% 1.31% 2% 0.1%
2026/09/25 6.14% 4.93% 3.07% 3.74% 2.54% 5.2% 2.69% 1.24% 1.97% 0%
2026/09/26 5.84% 4.82% 2.14% 4.18% 2.52% 3.38% 2.89% 1.59% 1.49% 0%
2026/09/27 6.92% 5.73% 2.42% 4.36% 2.31% 1.89% 2.05% 1.73% 1.9% 0.19%
2026/09/28 6.64% 5.46% 2.56% 4.38% 2.92% 2.23% 2.61% 1.87% 1.24% 2.83%
2026/09/29 7.95% 4.25% 1.94% 3.66% 2.31% 1.96% 2.06% 1.99% 1.3% 0%
2026/09/30 8.61% 5.3% 3.42% 3.28% 2.97% 2.17% 2.02% 1.15% 0.79% 0.17%
  • cvs.com
  • betterhelp.com
  • headway.co
  • forbes.com
  • growtherapy.com
  • zocdoc.com
  • psychologytoday.com
  • ro.co
  • rula.com
  • pfcla.com

Copyright © Adthena. All rights reserved.

In September 2026, CVS.com saw fluctuating ad impressions, peaking at 9.22% mid-month. BetterHelp.com maintained a steady presence, while Headway.co and Forbes.com experienced minor variations. By month’s end, CVS.com led with 8.61%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    Advil Dual Action Back - Say Goodbye to Back Pain https://www.advil.com

    Advil Dual Action Back Quickly Relieves Tough Back Pain and Lasts For 8 Hours.

  2. 2
    Alcohol Withdrawal Symptoms: What You Need To Know https://www.caron.org/

    Learn about the effects of alcohol use and how the symptoms of withdrawal can impact you. Caron Treatment Centers provide expert treatment programs for…

  3. 3
    How Cognitive Behavioral Therapy Works And Why It's Effective https://www.cumberlandcenters.org

    Discover the benefits of Cognitive Behavioral Therapy (CBT), how it works, and why it’s effective for anxiety, depression, and more

  4. 4
    Find a Therapist in your Area | Online or In-Person https://www.growtherapy.com › insurance

    Find a therapist in your network who fits your schedule. Book online and start in days.

  5. 5
    Weight Watchers® Official Site - No Hidden Fees https://www.weightwatchers.com/

    Weight Watchers® handles insurance and supports you via in-app chat. Sign-up today! Weight Watchers® connects you with licensed providers for GLP-1 prescriptions online. Award-Winning App.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, Advil’s ad promises swift back pain relief, while Caron.org educates on alcohol withdrawal. Cumberland Centers highlight CBT’s efficacy, and Grow Therapy connects users with therapists. Weight Watchers® emphasizes transparency and support, showcasing diverse healthcare solutions.

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