US Healthcare & Medical Rehabilitation - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.5549854028
53.4450145972
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 46
54
46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 3%
Seasonal 0%
Local 2%
Problem Solving 44%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cvs.com 6.93
betterhelp.com 6.87
growtherapy.com 5.35
weightwatchers.com 3.35
forbes.com 2.88
headway.co 2.13
rula.com 1.82
ro.co 1.78
zocdoc.com 1.67
walgreens.com 1.46
others 65.76
  • cvs.com - 6.93%
  • betterhelp.com - 6.87%
  • growtherapy.com - 5.35%
  • weightwatchers.com - 3.35%
  • forbes.com - 2.88%
  • headway.co - 2.13%
  • rula.com - 1.82%
  • ro.co - 1.78%
  • zocdoc.com - 1.67%
  • walgreens.com - 1.46%
  • others - 65.76%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, CVS leads with 6.93% click share, closely followed by BetterHelp at 6.87%. Others dominate with 65.76%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com growtherapy.com forbes.com cvs.com rula.com headway.co zocdoc.com ro.co weightwatchers.com helloalma.com
2026/05/01 9.67% 6.65% 5.73% 0.8% 3.65% 2.13% 0.77% 3.55% 1.94% 1.05%
2026/05/02 9.4% 8.01% 4.66% 1.34% 2.57% 1.51% 0.87% 5.24% 1.58% 1.57%
2026/05/03 10.21% 8.3% 5.01% 0.97% 2.43% 2.58% 1.37% 4.51% 1.87% 1.13%
2026/05/04 9.17% 8.98% 4.81% 0.79% 1.68% 3.62% 2.13% 3.1% 1.57% 1.26%
2026/05/05 9.71% 10.17% 5.19% 0.83% 1.56% 2.27% 4.13% 2.88% 1.82% 2.24%
2026/05/06 12.08% 11.01% 5.15% 0.69% 2.23% 3.13% 1.67% 3.72% 1.84% 1.37%
2026/05/07 13.19% 7.67% 4.94% 0.64% 3.43% 2.93% 1.45% 2.66% 1.39% 1.83%
2026/05/08 10.31% 6.54% 5.29% 0.77% 4.02% 2.38% 2.43% 2.93% 1.65% 1.66%
2026/05/09 12.86% 5.9% 5.37% 1.11% 2.63% 2.06% 1.57% 3.5% 1.27% 1.55%
2026/05/10 13.22% 8.48% 4.78% 1.08% 2.65% 2.02% 2.99% 3.66% 1.28% 1.81%
2026/05/11 11.61% 9.27% 4.89% 2.37% 2.55% 2.4% 1.47% 1.89% 1.78% 1.92%
2026/05/12 11.51% 7.44% 6.37% 2.08% 3.11% 2.3% 1.93% 1.98% 1.69% 1.65%
2026/05/13 12.36% 8.65% 4.25% 1.46% 2.51% 2.25% 2.28% 2.02% 1.31% 1.16%
2026/05/14 12.09% 9.53% 4.01% 1.38% 2.96% 2.79% 2.77% 1.93% 1.43% 1.2%
2026/05/15 10.23% 6.49% 5.25% 0.76% 4% 2.36% 2.42% 2.9% 1.63% 1.65%
2026/05/16 8.79% 10.11% 4.91% 2.43% 2.38% 2.6% 1.21% 1.86% 1.49% 1.95%
2026/05/17 8.77% 10.04% 5.26% 2.48% 2.06% 2.34% 0.84% 1.55% 1.37% 2.57%
2026/05/18 8.47% 11.5% 3.99% 2.34% 1.88% 3.4% 1.98% 2.14% 1.58% 1.89%
2026/05/19 6.82% 10.84% 3.54% 2.38% 3.62% 3.11% 2.38% 1.41% 1.34% 2.53%
2026/05/20 8.34% 12.11% 4.6% 2.79% 4.01% 3.46% 3.28% 1.89% 1.62% 2.53%
2026/05/21 8.78% 10.25% 3.26% 2.8% 4.01% 4.54% 1.2% 2.03% 1.35% 1.89%
2026/05/22 8.57% 9.87% 2.81% 2.31% 2% 4.42% 2.27% 2.23% 1.91% 1.32%
2026/05/23 8.53% 8.31% 3.13% 3.24% 2.19% 4.27% 1.01% 2.04% 1.89% 1.39%
2026/05/24 8.83% 8.54% 2.97% 2.58% 1.75% 4.9% 1.84% 2.19% 2.26% 1.48%
2026/05/25 9.67% 9.31% 3.83% 3% 1.5% 3.49% 1.98% 2.15% 2.48% 1.31%
2026/05/26 8.71% 7.87% 4.18% 3.03% 2.7% 4.27% 2.11% 2.71% 1.77% 1.19%
2026/05/27 7.75% 8.81% 3.62% 3.57% 3.22% 3.19% 2.51% 2.2% 2.03% 1.03%
2026/05/28 7.22% 8.4% 2.85% 3.89% 4.08% 4.78% 2.02% 2.29% 1.57% 2.02%
2026/05/29 8.5% 9.33% 2.9% 3.99% 4.73% 4% 1.29% 1.96% 1.62% 1.44%
2026/05/30 8.42% 9.13% 3.44% 3.98% 2.19% 3.93% 1.53% 2.16% 1.98% 1.15%
2026/05/31 8.5% 7.43% 4.61% 3.71% 3.59% 2.85% 2.22% 1.85% 1.77% 1.2%
  • betterhelp.com
  • growtherapy.com
  • forbes.com
  • cvs.com
  • rula.com
  • headway.co
  • zocdoc.com
  • ro.co
  • weightwatchers.com
  • helloalma.com

Copyright © Adthena. All rights reserved.

In May 2026, BetterHelp led with fluctuating spend, peaking mid-month. GrowTherapy surged, then stabilized. Forbes declined steadily. CVS and Rula showed late-month growth. Headway and Zocdoc had varied trends. Ro.co and WeightWatchers remained consistent. HelloAlma fluctuated, ending lower.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 1871
2026/05/02 1800
2026/05/03 1871
2026/05/04 1921
2026/05/05 1919
2026/05/06 1905
2026/05/07 1991
2026/05/08 1932
2026/05/09 1846
2026/05/10 1878
2026/05/11 2191
2026/05/12 2203
2026/05/13 2061
2026/05/14 2169
2026/05/15 1932
2026/05/16 2091
2026/05/17 2130
2026/05/18 2101
2026/05/19 2027
2026/05/20 2042
2026/05/21 2153
2026/05/22 2119
2026/05/23 2087
2026/05/24 2146
2026/05/25 2266
2026/05/26 2393
2026/05/27 2378
2026/05/28 2304
2026/05/29 2289
2026/05/30 2306
2026/05/31 2284

Copyright © Adthena. All rights reserved.

May began with 1,871 advertisers, fluctuating throughout the month. Mid-May saw a peak at 2,203, ending with 2,284 advertisers, indicating a steady increase.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cvs.com 4.56%
headway.co 0.76%
walgreens.com 0.54%
onecompress.com 0.47%
braceability.com 0.43%
ro.co -0.67%
megelin.com -0.71%
thejoint.com -1.01%
forbes.com -1.28%
betterhelp.com -3.77%

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CVS.com surged with a 4.56% click share increase, while BetterHelp.com dropped by 3.77%. Headway.co and Walgreens.com saw positive gains, contrasting with declines for Forbes.com and TheJoint.com.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date cvs.com growtherapy.com betterhelp.com forbes.com rula.com prevention.com ro.co headway.co zocdoc.com forhers.com
2026/05/01 2.46% 4.72% 6.5% 4.69% 2.78% 0.72% 3.9% 1.58% 0.67% 2.42%
2026/05/02 3.34% 5.52% 6.18% 3.62% 1.98% 0.46% 5.38% 1.13% 0.73% 3.02%
2026/05/03 2.84% 6.08% 6.98% 4.53% 1.84% 0.67% 4.82% 2.09% 1.12% 3.58%
2026/05/04 2.89% 6.64% 6.54% 4.61% 1.42% 1.15% 3.64% 2.63% 2.11% 3.11%
2026/05/05 3.22% 7.32% 6.61% 4.69% 1.34% 0.98% 3.6% 1.74% 3.48% 2.73%
2026/05/06 2.43% 7.99% 8.54% 4.82% 1.74% 1.2% 4.5% 2.42% 1.41% 2.21%
2026/05/07 2.52% 5.92% 9.63% 4.38% 2.68% 0.98% 3.28% 2.31% 1.31% 1.5%
2026/05/08 2.71% 4.66% 7.23% 4.5% 3.18% 0.86% 3.36% 1.92% 2.19% 2.71%
2026/05/09 2.95% 4.39% 9.04% 4.27% 2.42% 1.34% 3.4% 1.65% 1.46% 1.23%
2026/05/10 3.09% 5.88% 8.91% 4% 2.2% 1.38% 3.65% 1.7% 2.64% 3.13%
2026/05/11 5.95% 5.82% 7.05% 3.13% 1.66% 1.24% 1.81% 1.81% 1.04% 1.08%
2026/05/12 5.57% 4.7% 6.93% 4.29% 2.17% 1.67% 2.16% 1.69% 1.36% 1.89%
2026/05/13 4.28% 5.61% 7.67% 3.22% 1.78% 1.63% 2.17% 1.44% 1.74% 1.97%
2026/05/14 4.09% 6.27% 7.94% 3.2% 2.24% 1.69% 2.12% 2.1% 2.06% 1.89%
2026/05/15 2.71% 4.66% 7.23% 4.5% 3.18% 0.86% 3.36% 1.92% 2.19% 2.71%
2026/05/16 6.28% 6.15% 4.95% 3.47% 1.71% 1.56% 1.81% 1.8% 0.92% 0.66%
2026/05/17 6.31% 6.32% 5.23% 3.86% 1.45% 1.59% 1.78% 1.75% 0.65% 0.75%
2026/05/18 6.72% 7.06% 4.88% 2.87% 1.41% 1.27% 2.06% 2.24% 1.49% 0.82%
2026/05/19 6.19% 6.63% 3.82% 2.73% 2.29% 1.72% 1.46% 1.96% 1.35% 0.65%
2026/05/20 7.32% 7.47% 4.88% 2.96% 2.57% 1.2% 1.79% 2.13% 1.99% 0.66%
2026/05/21 7.83% 6.36% 5.16% 2.41% 3.04% 1.56% 1.94% 3.39% 0.88% 1.26%
2026/05/22 5.91% 6.25% 5.08% 1.96% 1.46% 1.52% 2.37% 3.34% 1.59% 1.41%
2026/05/23 8.43% 4.81% 4.49% 2.13% 1.34% 1.42% 1.91% 2.72% 0.74% 1.3%
2026/05/24 6.95% 5.4% 4.79% 2.18% 1.18% 1.51% 2.1% 3.54% 1.27% 1.69%
2026/05/25 7.81% 5.34% 5.63% 2.66% 1.17% 1.83% 2.31% 2.48% 1.38% 1.21%
2026/05/26 7.58% 4.78% 4.91% 2.96% 1.9% 1.98% 2.59% 3.37% 1.48% 1.37%
2026/05/27 9.35% 5.57% 4.42% 2.45% 2.14% 1.81% 2.01% 2.41% 1.8% 1.22%
2026/05/28 9.41% 4.98% 4% 2% 2.55% 1.75% 2.16% 3.15% 1.32% 1.29%
2026/05/29 10.11% 5.25% 4.86% 2.22% 2.92% 1.54% 1.98% 2.87% 0.89% 1.2%
2026/05/30 9.44% 5.29% 4.58% 2.38% 1.43% 1.67% 2.07% 2.54% 0.97% 1.46%
2026/05/31 8.66% 4.63% 4.52% 3.1% 2.18% 2.02% 1.91% 1.88% 1.34% 1.19%
  • cvs.com
  • growtherapy.com
  • betterhelp.com
  • forbes.com
  • rula.com
  • prevention.com
  • ro.co
  • headway.co
  • zocdoc.com
  • forhers.com

Copyright © Adthena. All rights reserved.

In May 2026, CVS.com saw a steady rise in impression share, peaking at 10.11% on the 29th. Growtherapy.com fluctuated, ending at 4.63%. Betterhelp.com started strong but declined, finishing at 4.52%. Forbes.com and Rula.com had varied trends, while Prevention.com and Ro.co showed modest gains. Headway.co and Zocdoc.com experienced ups and downs, with Zocdoc.com closing at 1.34%. Forhers.com had a mixed month, ending at 1.19%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    BetterHelp Online Therapy https://www.betterhelp.com

    Average Session Rating: 4.9/5 — Therapy To Help You Feel Your Best. Take The First Step Towards Happiness With BetterHelp.

  2. 2
    How Cognitive Behavioral Therapy Works and Why It’s Effective https://www.cumberlandcenters.org

    Discover the benefits of Cognitive Behavioral Therapy (CBT), how it works, and why it’s effective for anxiety, depression, and more

  3. 3
    Alcohol Withdrawal Symptoms, Levels, and When to Seek Help https://www.drugfree.org/

    Learn about the symptoms of alcohol withdrawal, the severity levels, and evidence-based solutions and support for alcohol use disorder.

  4. 4
    Free Personalized Plan - Lose 6-10 lbs in 2 Weeks https://diet.mayoclinic.org › free-personal › plan

    If you’re ready to commit to making a real change in your life, we have a real...

  5. 5
    7 Stretches To Relieve Lower Back Pain, According To Experts -... https://www.prevention.com

    Fitness pros share the gentle exercises and stretches to ease lower back pain that you should incorporate into your weekly routine.

Copyright © Adthena. All rights reserved.

In the realm of healthcare PPC, BetterHelp shines with a 4.9/5 session rating, promoting online therapy as a step towards happiness. Cumberland Centers highlights the effectiveness of CBT for mental health, while DrugFree.org educates on alcohol withdrawal. Mayo Clinic offers a personalized weight loss plan, and Prevention.com provides expert-backed stretches for back pain relief.

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