US Healthcare & Medical Rehabilitation - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Rehabilitation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Rehabilitation – US

Google AI Overview visibility for Healthcare & Medical Rehabilitation US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.9791403989
67.0208596011
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 46%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Rehabilitation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
betterhelp.com 10.5
growtherapy.com 5.37
weightwatchers.com 4.53
forbes.com 3.86
cvs.com 3.55
zocdoc.com 2.49
rula.com 2.33
headway.co 2.13
ro.co 2.09
noom.com 1.54
others 61.61
  • betterhelp.com - 10.5%
  • growtherapy.com - 5.37%
  • weightwatchers.com - 4.53%
  • forbes.com - 3.86%
  • cvs.com - 3.55%
  • zocdoc.com - 2.49%
  • rula.com - 2.33%
  • headway.co - 2.13%
  • ro.co - 2.09%
  • noom.com - 1.54%
  • others - 61.61%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, BetterHelp leads with 10.5% click share, followed by GrowTherapy at 5.37%. Others dominate with 61.61%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Rehabilitation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date betterhelp.com growtherapy.com forbes.com rula.com ro.co headway.co weightwatchers.com helloalma.com zocdoc.com noom.com
2026/04/01 11.76% 10.3% 4.86% 2.15% 0.63% 5.51% 2.14% 1.23% 2.96% 1.67%
2026/04/02 13.67% 9.44% 5.41% 1.9% 0.32% 4.79% 1.76% 2.71% 3.83% 1.33%
2026/04/03 12.03% 7.64% 4.99% 2.99% 0.19% 3.05% 1.9% 1.46% 1.8% 1.22%
2026/04/04 14.07% 7.62% 4.54% 2.1% 0.3% 4.12% 1.97% 2.03% 1.49% 1.23%
2026/04/05 13.79% 8.37% 6.38% 1.9% 0.18% 3.71% 2.29% 2.11% 2.98% 1.14%
2026/04/06 11.6% 9.08% 6.27% 2.78% 0.07% 4.6% 2.15% 1.8% 3.41% 1%
2026/04/07 11.84% 11.07% 6.17% 2.05% 0.33% 4.72% 1.77% 2.53% 4.22% 1.21%
2026/04/08 13.07% 9.01% 6.64% 1.74% 3.97% 3.67% 1.97% 2.99% 2.35% 1.79%
2026/04/09 10.56% 9.14% 7.28% 1.95% 2.91% 2.9% 1.82% 2.6% 2.03% 1.62%
2026/04/10 11.39% 8.31% 5.52% 1.95% 3.07% 2.76% 2.46% 2.62% 2.07% 1.95%
2026/04/11 11.99% 6.07% 5.82% 2.05% 3.93% 2.78% 2.59% 2.01% 1.59% 1.84%
2026/04/12 12.16% 6.93% 6.16% 1.78% 4.9% 1.8% 2.48% 2.5% 2.71% 1.64%
2026/04/13 10.92% 7.7% 6.47% 3.33% 3.39% 2.71% 2.13% 2.06% 2.29% 1.53%
2026/04/14 10.44% 7.05% 6.4% 3.26% 3.15% 3.29% 2.49% 2.76% 5.5% 2.52%
2026/04/15 10.58% 7.37% 5.42% 3.08% 2.23% 2.58% 1.96% 1.81% 4.23% 1.29%
2026/04/16 12.7% 8.85% 3.56% 3.33% 2.78% 3% 1.97% 2.4% 3.96% 1.69%
2026/04/17 13.02% 7.98% 4.69% 3.52% 2.44% 2.64% 2.01% 1.95% 2.48% 1.59%
2026/04/18 13.93% 6.05% 5.23% 4.1% 1.88% 3.29% 2.57% 1.36% 2.5% 1.04%
2026/04/19 15.74% 7.64% 5.55% 4.91% 1.59% 2.94% 2.59% 1.8% 2.66% 1.96%
2026/04/20 14.27% 10.01% 4.01% 4.36% 1.89% 3.18% 2.34% 1.1% 1.14% 1.78%
2026/04/21 13.17% 7.64% 4.63% 5.18% 2.18% 2.61% 2.62% 1.37% 2.67% 1.91%
2026/04/22 12.84% 7.97% 4.19% 3.56% 1.81% 3.41% 2.17% 1.55% 3.33% 1.13%
2026/04/23 11.85% 7.25% 4.49% 4.59% 2.54% 2.8% 1.93% 1.01% 2.3% 1.83%
2026/04/24 11.17% 7.94% 3.96% 3.21% 3.04% 2.91% 2.23% 1.74% 1.26% 2%
2026/04/25 10.25% 6.01% 5.57% 3.06% 3.26% 0.75% 2.37% 1.3% 1.1% 1.57%
2026/04/26 13.6% 6.43% 4.51% 3.17% 3.56% 2.19% 2.31% 1.85% 1.87% 1.82%
2026/04/27 12.94% 6.25% 4.27% 4.49% 3.18% 2.02% 2.08% 1.88% 3.45% 1.73%
2026/04/28 13.99% 7.04% 5.1% 4.51% 4.24% 2.32% 2.46% 1.35% 1.57% 1.47%
2026/04/29 13.06% 7.21% 5.04% 3.94% 4.68% 2.3% 2.34% 2.11% 2.1% 1.36%
2026/04/30 13.47% 7.8% 5.25% 3.64% 3.33% 2.87% 1.61% 1.01% 0.84% 0.83%
  • betterhelp.com
  • growtherapy.com
  • forbes.com
  • rula.com
  • ro.co
  • headway.co
  • weightwatchers.com
  • helloalma.com
  • zocdoc.com
  • noom.com

Copyright © Adthena. All rights reserved.

In April 2026, BetterHelp led PPC spend, peaking mid-month. GrowTherapy fluctuated, while Forbes saw a steady decline. Rula and Ro.co showed growth, with Ro.co spiking early. The month ended with diverse trends across advertisers.

Market Exposure

Competitor Count for US Healthcare & Medical Rehabilitation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 1794
2026/04/02 1856
2026/04/03 1958
2026/04/04 1953
2026/04/05 2021
2026/04/06 2080
2026/04/07 2020
2026/04/08 1946
2026/04/09 1986
2026/04/10 1972
2026/04/11 1908
2026/04/12 1902
2026/04/13 2007
2026/04/14 2006
2026/04/15 2062
2026/04/16 1952
2026/04/17 1882
2026/04/18 1965
2026/04/19 1942
2026/04/20 1903
2026/04/21 1913
2026/04/22 1909
2026/04/23 1948
2026/04/24 1881
2026/04/25 1882
2026/04/26 1883
2026/04/27 1930
2026/04/28 1980
2026/04/29 1892
2026/04/30 1878

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 2,080 on April 6. The month concluded with a slight decline, ending at 1,878.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Rehabilitation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
rula.com 1.14%
betterhelp.com 0.92%
irestorelaser.com 0.75%
platinumtherapylights.com 0.6%
ro.co 0.51%
forbes.com -0.5%
onecompress.com -0.51%
helloalma.com -0.52%
growtherapy.com -0.59%
zocdoc.com -0.93%

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Rula.com surged with a 1.14 increase, while Zocdoc.com dropped by 0.93. Betterhelp.com rose by 0.92, contrasting with Growtherapy.com’s 0.59 decline.

Campaign Efficiency

US Healthcare & Medical Rehabilitation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date betterhelp.com growtherapy.com forbes.com ro.co rula.com cvs.com headway.co weightwatchers.com zocdoc.com noom.com
2026/04/01 8.95% 8.26% 4.39% 0.9% 1.96% 2.63% 3.97% 1.24% 2.51% 2.52%
2026/04/02 10.63% 7.9% 4.5% 0.53% 1.65% 1.17% 3.98% 1.12% 3.01% 2.22%
2026/04/03 8.52% 6.01% 4.07% 0.24% 2.68% 2.03% 2.71% 1.2% 1.66% 2.06%
2026/04/04 9.18% 5.36% 3.77% 0.34% 1.66% 3.38% 2.74% 1.38% 1.36% 1.57%
2026/04/05 8.95% 5.91% 5.16% 0.25% 1.52% 2.43% 3.08% 1.66% 2.45% 1.89%
2026/04/06 7.85% 6.64% 5.04% 0.11% 2.16% 5.47% 3.49% 1.61% 2.85% 1.58%
2026/04/07 7.96% 8.33% 4.8% 0.4% 1.89% 2.19% 4.17% 1.29% 3.86% 1.64%
2026/04/08 8.93% 6.67% 6.11% 4.77% 1.89% 1.63% 2.76% 1.38% 2.24% 2.05%
2026/04/09 6.9% 6.21% 5.93% 3.53% 1.59% 2.35% 2.42% 1.23% 1.65% 2.2%
2026/04/10 7.04% 5.65% 4.61% 3.28% 1.71% 3.42% 2.22% 1.77% 1.74% 1.87%
2026/04/11 8.03% 4.82% 5.04% 4.55% 1.79% 1.64% 2.09% 1.98% 1.36% 2.09%
2026/04/12 8.27% 4.99% 5.28% 5.87% 1.33% 2.04% 1.67% 1.87% 2.17% 1.96%
2026/04/13 7.32% 5.51% 5.41% 3.97% 2.67% 2.92% 2.48% 1.49% 2.22% 1.92%
2026/04/14 7.4% 5.72% 5.55% 3.65% 2.74% 2.43% 2.85% 2.19% 4.22% 2.5%
2026/04/15 6.82% 5.77% 4.32% 2.44% 2.78% 4.93% 2.12% 1.58% 3.49% 1.61%
2026/04/16 8.35% 6.03% 2.99% 3.11% 2.62% 4.42% 2.19% 1.48% 2.61% 1.66%
2026/04/17 8.38% 5.54% 3.73% 2.85% 3.11% 3.77% 2.28% 1.75% 1.87% 1.36%
2026/04/18 8.67% 4.21% 4.06% 2.3% 3.51% 3.56% 2.41% 2.08% 1.99% 1.21%
2026/04/19 10.32% 5.61% 4.97% 1.98% 4% 2.44% 2.44% 1.87% 2.06% 2.03%
2026/04/20 9.43% 6.85% 4.15% 2.57% 3.54% 1.99% 2.51% 1.81% 0.99% 1.43%
2026/04/21 8.53% 5.31% 3.95% 2.46% 4.26% 2.32% 2.23% 2.37% 2.44% 1.38%
2026/04/22 8.61% 5.94% 3.91% 1.85% 3.3% 2.99% 2.77% 1.8% 2.9% 0.91%
2026/04/23 7.87% 5.48% 4.1% 2.93% 3.96% 2.74% 2.45% 1.22% 1.94% 1.68%
2026/04/24 7.26% 5.77% 3.76% 3.72% 2.97% 2.74% 2.14% 1.66% 1% 1.4%
2026/04/25 6.29% 4.21% 4.68% 3.36% 2.31% 3.98% 0.63% 1.74% 0.93% 1.21%
2026/04/26 8.67% 4.99% 4.15% 4.09% 2.81% 3.57% 1.91% 1.65% 1.42% 1.5%
2026/04/27 9.02% 5.24% 3.54% 3.72% 3.91% 3.57% 1.8% 1.43% 2.52% 1.4%
2026/04/28 9.43% 4.99% 4.44% 5.36% 3.97% 3.88% 1.7% 1.99% 1.49% 1.4%
2026/04/29 9.25% 5.29% 4.93% 5.85% 3.72% 3.04% 1.74% 1.76% 1.64% 1.15%
2026/04/30 8.86% 5.91% 4.88% 4.06% 3.38% 2.75% 2.05% 1.14% 0.76% 0.7%
  • betterhelp.com
  • growtherapy.com
  • forbes.com
  • ro.co
  • rula.com
  • cvs.com
  • headway.co
  • weightwatchers.com
  • zocdoc.com
  • noom.com

Copyright © Adthena. All rights reserved.

In April 2026, BetterHelp led with fluctuating impressions, peaking mid-month. GrowTherapy saw a decline, while Forbes experienced a mid-month dip. Ro.co surged early, then stabilized. Rula.com and CVS showed steady growth. Headway.co and WeightWatchers had minor fluctuations. Zocdoc and Noom ended with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Rehabilitation - Last month
  1. 1
    BetterHelp Online Therapy https://www.betterhelp.com

    Average Session Rating: 4.9/5 — 69% Of BetterHelp Members Use 1 Or More Self Care Features In Between Therapy Sessions.

  2. 2
    10 Ways to Lose Weight with Minimal Effort https://www.lifeandhealth.org/

    I was browsing the health news a few days ago and I came across an article that I initially found mindless. It was.

  3. 3
    Free Personalized Plan - Lose 6-10 lbs in 2 Weeks https://diet.mayoclinic.org › free-personal › plan

    If you’re ready to commit to making a real change in your life, we have a real...

  4. 4
    7 Stretches To Relieve Lower Back Pain, According To Experts https://www.prevention.com

    Fitness pros share the gentle exercises and stretches to ease lower back pain that you should incorporate into your weekly routine

  5. 5
    A Weight Loss Plan That Works | Get 6 Months Free https://www.weightwatchers.com

    Kickstart Your Weight Loss Journey Now With 6 Months Free! Limited Time Only, Learn More

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp shines with a 4.9/5 session rating, emphasizing self-care. Life and Health intrigues with effortless weight loss tips, while Mayo Clinic offers a personalized plan for real change. Prevention focuses on expert-backed back pain relief, and Weight Watchers entices with a free six-month offer.

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