US Hospitality Wellness & Recreation - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
planetfitness.com	55.33
lafitness.com	7.71
groupon.com	7.02
massageenvy.com	3.01
24hourfitness.com	2.34
crunch.com	1.99
equinox.com	1.97
goldsgym.com	1.81
thenowmassage.com	1.64
elementsmassage.com	1.61
others	15.57

Planet Fitness dominates with 55.33% click share, while ‘others’ collectively hold 15.57%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	planetfitness.com	equinox.com	24hourfitness.com	eosfitness.com	groupon.com	thenowmassage.com	lafitness.com	crunch.com	goldsgym.com	massageenvy.com
2025/06/01	37.22%	3.42%	4.2%	3.37%	14.39%	1.26%	0.01%	5.58%	1.91%	2.27%
2025/06/02	24.8%	2.05%	2%	1.88%	9.5%	5.01%	3.53%	0.03%	1.76%	5.46%
2025/06/03	21.4%	3.12%	0.07%	7.44%	8.96%	5.99%	0.76%	4.16%	2.27%	4.54%
2025/06/04	35.8%	1.89%	7.2%	5.86%	9.9%	0.1%	0%	3.7%	2.09%	6.31%
2025/06/05	40.8%	4.52%	2.4%	6.05%	5.15%	3.17%	2.22%	1.56%	3.59%	0.06%
2025/06/06	24.52%	1.28%	4.47%	3.75%	6.01%	0%	4.49%	5.77%	2.99%	1.67%
2025/06/07	30.62%	3.74%	1.21%	1.97%	8.34%	1.02%	1.57%	2.02%	2.09%	3.7%
2025/06/08	28.23%	4.39%	0.85%	2.48%	9.28%	7.83%	3.13%	3.42%	2.23%	3.8%
2025/06/09	36.66%	2.78%	12.01%	0.05%	6.47%	14.98%	0.02%	0.13%	3.81%	0%
2025/06/10	21.41%	4.66%	0.12%	7.04%	19.03%	0%	0.78%	9.35%	2.94%	4%
2025/06/11	37.88%	0.44%	1.82%	0.49%	11.85%	0%	4.29%	2.87%	1.29%	6.16%
2025/06/12	35.16%	4.34%	0.04%	4.97%	9.89%	0%	0.2%	1.76%	2.71%	6.4%
2025/06/13	30.2%	2.24%	10.91%	4.27%	10.55%	2.45%	2.36%	2.11%	1.58%	3.71%
2025/06/14	46.16%	4.58%	0.01%	4.13%	11.13%	0.25%	0.01%	4.84%	0.18%	4.11%
2025/06/15	31%	4.16%	1.91%	1.39%	15.02%	0.08%	0%	7.26%	2.43%	2.01%
2025/06/16	31.31%	5.51%	0%	0.39%	12.31%	0.32%	2.02%	6.58%	1.4%	4.4%
2025/06/17	15.31%	8.48%	18.79%	2.24%	17.8%	0%	6.61%	3.73%	1.91%	2.14%
2025/06/18	18.06%	4.08%	0.77%	9.13%	18.35%	6.55%	3.98%	0.85%	1.79%	6.66%
2025/06/19	20.49%	3.27%	9.07%	3.95%	15.41%	2.29%	4.83%	4.08%	2.95%	4.36%
2025/06/20	34.74%	6.08%	7.81%	3.76%	4.82%	0.06%	4.1%	1.98%	2.59%	0%
2025/06/21	28.81%	9.95%	1.52%	4.61%	8.39%	4.01%	1.21%	1.2%	3.04%	9.58%
2025/06/22	43.19%	4.74%	1.02%	7.22%	12.97%	0%	0%	3.02%	2.24%	5.37%
2025/06/23	27.37%	6.19%	3.45%	6.17%	7.35%	0.03%	3.46%	3.49%	1.52%	8.87%
2025/06/24	32.4%	10.69%	3.51%	0.01%	8.82%	2.73%	2.87%	2.7%	0.99%	4.14%
2025/06/25	24.52%	5.83%	0.03%	0.45%	7.85%	1.64%	8.08%	12.25%	5.04%	6.29%
2025/06/26	10.89%	4.59%	0.82%	1.98%	5.29%	7.65%	0.85%	10.77%	0.65%	4.99%
2025/06/27	24.97%	4.89%	0.08%	3.4%	6.25%	5.23%	5.62%	4.65%	0.2%	3.66%
2025/06/28	29.53%	6.61%	0.12%	6.91%	11.81%	0.03%	2.58%	10.09%	0.81%	5.41%
2025/06/29	43.09%	4.05%	0.09%	6.05%	4.06%	5.82%	3.18%	2.8%	0.86%	1.67%
2025/06/30	25.19%	13.32%	9.71%	7.51%	4.85%	4.05%	3.22%	3.19%	1.25%	0%

Planet Fitness led June with fluctuating spend, peaking mid-month. Equinox surged late, ending strong. 24 Hour Fitness had sporadic spikes. Groupon maintained steady growth, while The Now Massage saw a mid-month dip.

Market Exposure

Competitor Count for US Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	186
2025/06/02	197
2025/06/03	139
2025/06/04	208
2025/06/05	181
2025/06/06	199
2025/06/07	198
2025/06/08	185
2025/06/09	159
2025/06/10	178
2025/06/11	208
2025/06/12	187
2025/06/13	192
2025/06/14	185
2025/06/15	203
2025/06/16	182
2025/06/17	198
2025/06/18	200
2025/06/19	193
2025/06/20	196
2025/06/21	173
2025/06/22	174
2025/06/23	179
2025/06/24	172
2025/06/25	194
2025/06/26	188
2025/06/27	186
2025/06/28	218
2025/06/29	166
2025/06/30	193

June saw fluctuating advertiser numbers, peaking at 218 on the 28th. The month concluded with 193 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
lafitness.com	6.38%
equinox.com	1.17%
handandstone.com	0.66%
24hourfitness.com	0.6%
elementsmassage.com	0.52%
silentmomentspa.com	-0.35%
vasafitness.com	-0.37%
hotspring.com	-0.39%
groupon.com	-0.67%
planetfitness.com	-7.79%

Equinox and LA Fitness surged in click share, gaining 1.17% and 6.38% respectively. Meanwhile, Planet Fitness experienced a significant drop of 7.79%.

Campaign Efficiency

US Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	planetfitness.com	equinox.com	groupon.com	eosfitness.com	thenowmassage.com	lafitness.com	elementsmassage.com	crunch.com	handandstone.com	massageenvy.com
2025/06/01	42.87%	3.19%	15.86%	4.45%	1.41%	0%	0.29%	2.4%	0.38%	3.16%
2025/06/02	26.51%	1.91%	9.59%	1.42%	5.41%	5.91%	3.5%	0.01%	8.38%	5.4%
2025/06/03	28.19%	2.2%	10.4%	6.98%	8.25%	3%	3.39%	1.35%	0.12%	5.5%
2025/06/04	43.29%	1.27%	11.66%	6.18%	0.12%	0%	0.51%	2.77%	0.02%	7.55%
2025/06/05	45.26%	3.23%	6.12%	5.65%	2.97%	6.44%	0.45%	1.42%	0.27%	0.04%
2025/06/06	28.58%	1.03%	8.39%	4.2%	0%	9.43%	1.5%	1.61%	0.26%	2.47%
2025/06/07	38.82%	1.52%	10.07%	1.76%	1.13%	1.32%	2.7%	1.02%	0.11%	5.07%
2025/06/08	33.87%	3.46%	10.08%	1.7%	7.61%	3.65%	1.41%	0.83%	0.27%	4.64%
2025/06/09	44.17%	2.32%	7.47%	0.03%	17.16%	0.04%	3.9%	0.06%	0.56%	0%
2025/06/10	26.43%	5.68%	22.07%	6.19%	0%	0.6%	0.49%	3.7%	3.88%	5.7%
2025/06/11	42.79%	0.27%	15.9%	0.31%	0%	3.78%	2.42%	1.35%	0.09%	6.99%
2025/06/12	42.33%	2.05%	12.41%	3.97%	0%	0.11%	0.24%	0.6%	0.31%	6.36%
2025/06/13	35.71%	1.4%	13.2%	3.79%	2.63%	3.48%	3.03%	0.56%	5.42%	5.3%
2025/06/14	49.32%	3.45%	12.4%	3.37%	0.24%	0%	0.09%	1.23%	0.15%	5.04%
2025/06/15	38.93%	3.32%	18.12%	1.05%	0.08%	0%	2.74%	2.92%	0.27%	2.01%
2025/06/16	37.68%	3.63%	15.33%	0.24%	0.32%	2.54%	0.48%	3.05%	0.01%	4.66%
2025/06/17	16.5%	5.83%	23.95%	1.92%	0%	15.96%	0.47%	1.09%	0.11%	3.25%
2025/06/18	20.6%	2.9%	18.83%	7.5%	7.45%	8.4%	1.88%	0.28%	0.18%	6.84%
2025/06/19	28.49%	2.43%	15.13%	5.08%	2.61%	6.37%	2.87%	1.29%	0.23%	5.11%
2025/06/20	43.41%	4.15%	6.15%	4.13%	0.07%	7.45%	0.35%	1.42%	0.03%	0%
2025/06/21	34.9%	7.2%	8.71%	4.38%	4.11%	2.22%	4.3%	0.93%	0.93%	9.95%
2025/06/22	46.42%	3.81%	15.63%	6.23%	0%	0%	2.51%	0.76%	0.38%	5.54%
2025/06/23	30.01%	4.84%	9.45%	4.94%	0.03%	5.48%	4.52%	2.14%	6.06%	8.94%
2025/06/24	36.71%	7.96%	10.47%	0.01%	2.62%	4.96%	1.68%	0.86%	0.19%	5.3%
2025/06/25	31.86%	4.84%	9.85%	0.47%	1.24%	12.21%	1.85%	4.97%	1.23%	6.2%
2025/06/26	15.46%	2.9%	7.15%	1.87%	8.86%	2.45%	3.59%	9.47%	10.81%	5.4%
2025/06/27	28.66%	4.18%	7.91%	3.61%	5.65%	5.87%	9.65%	4.33%	3.78%	3.78%
2025/06/28	37.03%	5.28%	14.57%	6.58%	0.04%	2.84%	0.45%	3.6%	1.98%	6.86%
2025/06/29	48.06%	2.02%	4.35%	5.25%	6.83%	4.07%	0.79%	1.29%	0.11%	2.25%
2025/06/30	33.02%	11.51%	7.72%	6.98%	5.27%	5.03%	1.74%	1.12%	0.14%	0%

In June 2025, Planet Fitness dominated with fluctuating impressions, peaking mid-month. Equinox surged at month’s end, while Groupon showed consistent mid-range performance. Eos Fitness and The Now Massage had sporadic highs. LA Fitness and Massage Envy maintained moderate shares. Elements Massage and Crunch saw late-month spikes. Hand and Stone remained low, with a late surge.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Free 3-Day Gym Pass https://www.24hourfitness.com › try-us-free › your-move
24 Hour Fitness Free Gym Pass — Our Weights, Cardio, Squat Racks, GroupX Classes, Turf Zones, Saunas, Rewards. Your Move.
2
Anytime Fitness – Try Us Free https://www.anytimefitness.com
Open 24 Hours — Personalized Workouts Anytime, Anywhere With A Free App And 5000+ Gyms That Are Open 24/7. At...
3
Affordable Full Body Massage https://www.groupon.com › massages
Massage Deals in Your Area — Find local massage discounts and enjoy a relaxing experience without the high cost. Get professional massage services at discounted rates. Relax and...
4
Hand & Stone - Treat Yourself Today https://www.handandstone.com › massages
Enjoy a personalized consultation before every massage with a certified therapist.
5
Orangetheory - Voted Best Gym https://www.orangetheory.com
Burn Calories, Build Muscle. No Pressure. No Excuses. Experience the Benefits Our Supportive Community Has to Offer. Come to...

In the competitive world of fitness and wellness, 24 Hour Fitness and Anytime Fitness captivate with free trials, emphasizing accessibility and variety. Groupon and Hand & Stone offer affordable, personalized massage experiences, while Orangetheory highlights community and results, showcasing diverse approaches to health and relaxation.

Frequently Asked Questions

Why is the US Hospitality Wellness & Recreation June 2025 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the US Hospitality Wellness & Recreation June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The US Hospitality Wellness & Recreation June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Who is this US Hospitality Wellness & Recreation June 2025 Report for?

The US Hospitality Wellness & Recreation June 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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US Hospitality Wellness & Recreation - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Competitor Count for US Hospitality Wellness & Recreation

Market Loss & Market Gains for US Hospitality Wellness & Recreation

US Hospitality Wellness & Recreation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Frequently Asked Questions

Why is the US Hospitality Wellness & Recreation June 2025 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Wellness & Recreation June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Wellness & Recreation June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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