US Hospitality Wellness & Recreation - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
planetfitness.com	58.01
groupon.com	10.12
lafitness.com	9.61
goldsgym.com	3.08
24hourfitness.com	2.12
crunch.com	1.77
equinox.com	1.15
elementsmassage.com	0.88
eosfitness.com	0.87
hkxsc-sauna.com	0.67
others	11.72

Planet Fitness dominates with 58.01% click share, followed by Groupon at 10.12%. ‘Others’ collectively hold 11.72%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	planetfitness.com	groupon.com	equinox.com	goldsgym.com	crunch.com	eosfitness.com	lafitness.com	hkxsc-sauna.com	24hourfitness.com	planetfitness.ca
2025/04/01	38.12%	25.15%	0.37%	1.16%	7.57%	0.46%	2.18%	3.27%	1.18%	0%
2025/04/02	38.92%	23.54%	0.63%	1.71%	0%	0.64%	2.56%	1.46%	0.02%	19.4%
2025/04/03	41.52%	16%	1.19%	6.52%	0.1%	2.7%	2.11%	3.21%	3.11%	0.01%
2025/04/04	45.66%	14.91%	2.67%	3.5%	4.76%	2.59%	2.21%	3.07%	0%	0%
2025/04/05	41.52%	19.33%	3.49%	4.11%	2.86%	0.39%	0.39%	2.14%	0.12%	0%
2025/04/06	46.3%	17.3%	0.33%	5.52%	2.17%	0.18%	1.63%	2.67%	1.89%	0%
2025/04/07	45.83%	12.59%	1.63%	7.16%	2%	0.07%	2.09%	2.51%	4.97%	0.64%
2025/04/08	52.7%	12.91%	1.52%	2.33%	0.1%	2.73%	3.49%	2.3%	0.07%	0.09%
2025/04/09	43.42%	12.16%	0.66%	5.95%	1.69%	7.59%	6.2%	1.56%	0.72%	0%
2025/04/10	44.28%	9.6%	1.94%	3.83%	0.07%	0.15%	2.49%	0.5%	0.18%	0%
2025/04/11	47.29%	13.83%	2.8%	4.58%	2.43%	5.39%	4.09%	0.51%	0%	0%
2025/04/12	48.33%	13.22%	4.72%	7.53%	0.07%	4.93%	1.82%	0.6%	0.03%	0%
2025/04/13	57.12%	9.39%	0.23%	4.9%	1.06%	1.44%	2.14%	0.88%	2.51%	0%
2025/04/14	41.61%	15.74%	2.4%	6.16%	7.4%	3.04%	0.02%	0.68%	1.9%	0%
2025/04/15	43.41%	18.79%	0.4%	7.44%	6.14%	1.23%	2.39%	0.81%	0.12%	0%
2025/04/16	61.14%	9.17%	1.75%	2.1%	2.02%	1.54%	1.83%	0.51%	0.01%	0%
2025/04/17	64.21%	6.76%	0.08%	2.72%	3.08%	0%	0.75%	0.44%	4.41%	0%
2025/04/18	53.51%	6.73%	2.27%	4.35%	4.96%	5.19%	2.26%	1.1%	0.14%	0%
2025/04/19	44.55%	10.21%	2.69%	3.87%	3.72%	2.41%	0.74%	0.87%	4.73%	0%
2025/04/20	43.42%	9.64%	1.39%	3.22%	5.09%	1.93%	0.53%	0.76%	10.75%	0%
2025/04/21	31.05%	8.63%	3.42%	5.26%	1.54%	3.22%	0.53%	1.09%	2.67%	0%
2025/04/22	44.44%	18.65%	2.18%	3.59%	2.78%	0.59%	1.44%	1.04%	3.22%	0%
2025/04/23	32.43%	11.41%	6.77%	7.57%	4.85%	5.24%	1.95%	1.26%	0.08%	0%
2025/04/24	48.75%	9.47%	3.65%	3.93%	6.02%	0.66%	1.88%	0.94%	0.07%	0.1%
2025/04/25	46.67%	9.33%	1.46%	4.84%	0.83%	0.36%	6.68%	1.69%	0.08%	0%
2025/04/26	31.22%	15.37%	1.84%	1.89%	3.41%	1.85%	1.1%	1.75%	0.39%	19.56%
2025/04/27	42.37%	13.19%	3.92%	4.74%	1.94%	7.98%	0.9%	0.91%	2.23%	0%
2025/04/28	22.33%	18.07%	7.36%	4.77%	2.24%	4.33%	4.38%	0.88%	2.36%	0%
2025/04/29	43.71%	15.26%	4.06%	1.26%	1.81%	0.31%	5.06%	0.89%	2.66%	0%
2025/04/30	36.04%	14.71%	8.64%	8.04%	5.23%	3.9%	2.66%	1.25%	0.01%	0%

April saw dynamic shifts in PPC spend. Planet Fitness led with peaks mid-month, while Groupon’s share dwindled. Equinox and Gold’s Gym showed sporadic spikes. By month’s end, Planet Fitness maintained dominance, despite fluctuations.

Market Exposure

Competitor Count for US Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	199
2025/04/02	206
2025/04/03	247
2025/04/04	228
2025/04/05	226
2025/04/06	233
2025/04/07	207
2025/04/08	192
2025/04/09	194
2025/04/10	213
2025/04/11	162
2025/04/12	183
2025/04/13	189
2025/04/14	195
2025/04/15	192
2025/04/16	190
2025/04/17	166
2025/04/18	198
2025/04/19	216
2025/04/20	199
2025/04/21	198
2025/04/22	199
2025/04/23	195
2025/04/24	214
2025/04/25	193
2025/04/26	194
2025/04/27	210
2025/04/28	199
2025/04/29	202
2025/04/30	192

April began with 199 advertisers, peaking at 247 on April 3rd. Mid-month saw a dip to 162 on April 11th. The month concluded with 192 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
24hourfitness.com	2.03%
equinox.com	0.84%
crunch.com	0.65%
handandstone.com	0.44%
activeandfitdirect.com	0.43%
merrittclubs.com	-0.21%
goldsgym.com	-0.4%
lafitness.com	-0.5%
groupon.com	-0.89%
planetfitness.com	-4.47%

24hourfitness.com surged with a 2.03% increase, while planetfitness.com dropped by 4.47%. Equinox.com and crunch.com also saw positive gains.

Campaign Efficiency

US Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	planetfitness.com	groupon.com	equinox.com	goldsgym.com	lafitness.com	eosfitness.com	crunch.com	hkxsc-sauna.com	anytimefitness.com	24hourfitness.com
2025/04/01	32.12%	29.97%	0.29%	0.72%	3.96%	0.41%	6.12%	4.26%	2.51%	0.87%
2025/04/02	32.72%	31.13%	0.8%	0.9%	5.43%	0.68%	0%	2.34%	1.25%	0.01%
2025/04/03	36.23%	18.26%	1.31%	4.1%	4.05%	2.63%	0.08%	5.45%	0.93%	2.74%
2025/04/04	37.34%	17.54%	1.91%	2.04%	5.41%	2.38%	2.73%	5.1%	0.05%	0%
2025/04/05	36.09%	22.61%	2.81%	2.53%	1.66%	0.38%	1.5%	3.46%	0.1%	0.07%
2025/04/06	39.05%	20.58%	0.23%	2.69%	3.31%	0.14%	1.03%	4%	1.36%	1.52%
2025/04/07	42.66%	16.15%	0.59%	3.81%	5.31%	0.03%	1.07%	3.65%	2.35%	2.55%
2025/04/08	44.25%	15.04%	0.95%	1.23%	7.45%	2.64%	0.07%	3.91%	0.12%	0.03%
2025/04/09	38.33%	13.93%	0.74%	3.46%	13.37%	6.54%	0.88%	2.39%	1.35%	0.55%
2025/04/10	39.01%	12.15%	1.67%	2.33%	7.87%	0.14%	0.05%	0.95%	1.32%	0.15%
2025/04/11	40.29%	15.63%	2.57%	4.74%	9.21%	4.57%	1.1%	0.88%	0.72%	0%
2025/04/12	44.21%	15.05%	3.68%	4.94%	3.43%	4.67%	0.06%	1.13%	0.01%	0.02%
2025/04/13	49.58%	12.42%	0.16%	3.1%	2.68%	1.36%	0.59%	1.23%	1.36%	2.61%
2025/04/14	39.59%	18.86%	1.85%	4.44%	0.01%	2.66%	4.59%	1.2%	0.06%	1.67%
2025/04/15	38.48%	24.45%	0.3%	4.17%	4.15%	0.75%	3.55%	1.38%	0.04%	0.06%
2025/04/16	55.43%	9.54%	1.52%	1.15%	5.02%	2.14%	1.04%	1.02%	0.07%	0.01%
2025/04/17	58.15%	8.74%	0.07%	1.72%	3.49%	0%	1.56%	0.8%	2.23%	3.89%
2025/04/18	48.79%	7.63%	1.19%	2.68%	7.84%	5.29%	2.92%	2.02%	1.34%	0.1%
2025/04/19	38.68%	13.32%	2.15%	2.24%	0.9%	2.9%	2.22%	1.42%	1.59%	4.07%
2025/04/20	39.05%	13.8%	1.47%	1.89%	2.46%	2.02%	3.16%	1.46%	2.05%	5.52%
2025/04/21	27.86%	10.73%	3.14%	4.37%	0.56%	3.05%	1.53%	1.74%	1.18%	2.17%
2025/04/22	36.27%	19.4%	1.56%	2.1%	2.89%	0.56%	2.18%	1.68%	0.7%	2.59%
2025/04/23	29.25%	15.49%	5.39%	4.75%	2.93%	6.01%	3.17%	2.1%	0.03%	0.05%
2025/04/24	44.33%	11.25%	2.24%	2.24%	5.32%	0.65%	3.48%	1.21%	2.92%	0.08%
2025/04/25	40.12%	11.71%	0.6%	2.49%	12.23%	0.4%	0.69%	2.53%	3.53%	0.04%
2025/04/26	28.84%	20.2%	0.84%	1.11%	2.27%	2.53%	3.36%	2.73%	0.51%	0.5%
2025/04/27	35.86%	16.62%	3.3%	3.56%	3.96%	7.47%	0.96%	1.68%	0.92%	1.8%
2025/04/28	16.77%	18.76%	5.17%	4.11%	7.09%	3.5%	0.97%	1.38%	0.84%	2%
2025/04/29	35.33%	17.71%	2.49%	0.79%	10.86%	0.39%	1.27%	1.33%	2.92%	2.16%
2025/04/30	30.55%	18.75%	7.59%	5.91%	5.61%	3.51%	3.36%	2.16%	0.01%	0.01%

Planet Fitness dominated April, peaking mid-month at 58.15%. Groupon’s share dwindled, while Equinox and Gold’s Gym saw modest gains. LA Fitness fluctuated, ending strong. Overall, Planet Fitness led, despite late-month dips.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Come Workout With Us - Join Today. Offer Ends Soon. https://www.equinox.com
Commit To Something. Join Today and Earn Back Your Initiation. Offer Ends Soon. A Temple of...
2
Full Body Massage Deals | Massage Specials in Your Area https://www.groupon.com › massages
Find local massage discounts and enjoy a relaxing experience without the high cost. Get professional massage services at discounted rates. Relax and...
3
Hand & Stone - Affordable Spa Treatments https://www.handandstone.com › facials
Our licensed estheticians are dedicated to helping you achieve healthy, glowing skin. Experience...
4
Book an Appointment Now https://www.massageenvy.com › massageenvy › massage
Schedule a Session Today — Look and Feel Your Best with Personalized Appointments at a Massage Envy® Franchise Today!
5
Affordable Gym Memberships https://www.ymcaatlanta.org
YMCA of Metro Atlanta — Join the Y as a family and receive $200 for Y programs in your first year. Don't miss out.

Equinox entices with urgency and commitment, while Groupon offers affordable relaxation. Hand & Stone focuses on skin health, and Massage Envy personalizes wellness. YMCA promotes family fitness with financial incentives. Each ad uniquely appeals to wellness seekers.

Frequently Asked Questions

Why is the US Hospitality Wellness & Recreation April 2025 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Hospitality Wellness & Recreation April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Hospitality Wellness & Recreation April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

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US Hospitality Wellness & Recreation - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Competitor Count for US Hospitality Wellness & Recreation

Market Loss & Market Gains for US Hospitality Wellness & Recreation

US Hospitality Wellness & Recreation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Frequently Asked Questions

Why is the US Hospitality Wellness & Recreation April 2025 Report useful and how should I use it?

Why is the US Hospitality Wellness & Recreation April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Wellness & Recreation April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Wellness & Recreation April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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