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US Hospitality Wellness & Recreation - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wellness & Recreation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Wellness & Recreation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
planetfitness.com 46.8
groupon.com 16.43
lafitness.com 8.56
24hourfitness.com 2.86
goldsgym.com 2.82
lifetime.life 1.34
equinox.com 1.33
crunch.com 0.98
massageenvy.com 0.86
hotspring.com 0.71
others 17.31

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In the PPC landscape, Planet Fitness dominates with 46.8% click share, followed by Groupon at 16.43%. ‘Others’ collectively hold 17.31%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Wellness & Recreation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date planetfitness.com groupon.com crunch.com fitnessconnection.com lafitness.com goldsgym.com orangetheory.com equinox.com 24hourfitness.com eosfitness.com
2025/03/01 24.05% 25.61% 1.72% 0% 0.87% 4.54% 0.52% 3.93% 5.69% 3.66%
2025/03/02 32.44% 18.34% 0.03% 0.01% 0% 5.66% 0.87% 0.73% 3.42% 0.04%
2025/03/03 33.32% 24.53% 0% 0.7% 3.17% 2.24% 3.43% 0.95% 4.04% 2.9%
2025/03/04 40.72% 17.8% 1.69% 0.04% 1.72% 3.3% 1.44% 1.18% 2.19% 0.03%
2025/03/05 36.88% 15.76% 1.61% 5.58% 0.01% 3.85% 4.86% 2.93% 1.65% 2.09%
2025/03/06 26.11% 16.19% 0.05% 0.08% 2.95% 3.88% 1.12% 2.6% 1.76% 2.3%
2025/03/07 34.13% 12.24% 0.04% 0.23% 1.14% 4.69% 3.53% 1.9% 4.25% 2.65%
2025/03/08 26.85% 26.01% 0.48% 1.81% 2.66% 1.62% 4.18% 3.75% 5.96% 1.7%
2025/03/09 29.66% 15.39% 2.83% 5.18% 0% 3.44% 1.33% 1.19% 4.52% 0.95%
2025/03/10 37.58% 17.61% 0.07% 3.3% 4.3% 1.86% 1.76% 4% 0.4% 0%
2025/03/11 34.37% 26.82% 1.7% 0.76% 0.01% 2.79% 2.85% 0.76% 2.6% 0.54%
2025/03/12 24.06% 17.2% 0.01% 0.09% 2.06% 3% 2.64% 4.66% 0.27% 1.65%
2025/03/13 36.43% 23.9% 0.72% 3.41% 2.54% 2.35% 1.77% 3.59% 2.29% 2.55%
2025/03/14 36.86% 13.76% 2.5% 3.82% 3.07% 1.25% 2.78% 1.98% 2.97% 1.61%
2025/03/15 33.97% 15.22% 3.53% 0.82% 4.32% 2.85% 2.4% 2.89% 2.94% 0.49%
2025/03/16 38.24% 11.14% 2.75% 1.18% 4.13% 1.63% 0.34% 1.58% 1.43% 0.06%
2025/03/17 30.91% 22.09% 3.58% 1.82% 2.21% 0.92% 0.35% 3.4% 1.06% 1.99%
2025/03/18 25.15% 15.37% 0.73% 0.07% 4.6% 5.79% 0.44% 2.84% 0.09% 4.89%
2025/03/19 33.4% 15.44% 1.2% 1.99% 4.39% 4.74% 0.51% 5.79% 3.02% 1.65%
2025/03/20 40.58% 15.72% 0.81% 2.32% 3.01% 3.17% 1.68% 1.94% 2.04% 0.64%
2025/03/21 26.48% 16.5% 0.6% 1.69% 1.72% 7.35% 1.6% 10.42% 6.93% 4.43%
2025/03/22 29.41% 13.2% 1.3% 1.63% 0.84% 4.45% 1.54% 3.58% 7.27% 2.02%
2025/03/23 30.16% 23.76% 3.48% 0.08% 2.54% 1.6% 0.38% 5.65% 0.08% 0.06%
2025/03/24 30.23% 17.29% 0.1% 0.01% 3.33% 11.85% 1.04% 5.76% 0.92% 2.79%
2025/03/25 35.59% 16.95% 3.48% 0% 2% 3.9% 0.2% 4.61% 1.21% 0.11%
2025/03/26 34.45% 20.94% 1.62% 3.84% 1.75% 2.64% 0.1% 1.32% 2.26% 2.7%
2025/03/27 28.76% 22.33% 3.68% 0.07% 1.64% 1.82% 0.51% 2.9% 3.63% 0.52%
2025/03/28 30.38% 21.22% 2.75% 1.04% 1.84% 5.4% 3.53% 0.8% 5.2% 1%
2025/03/29 22% 27.65% 1.05% 1.84% 0.41% 11.9% 0.14% 4.95% 4.97% 3.15%
2025/03/30 24.19% 28.56% 0.08% 0.13% 1.4% 6.63% 0.31% 4.07% 3.63% 0.67%
2025/03/31 29.8% 26.37% 4.26% 2.29% 1.56% 0.98% 0.71% 0.54% 0.06% 0.03%

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Planet Fitness led March with fluctuating spend, peaking at 40.72 on March 4. Groupon’s spend dipped mid-month but ended strong. Crunch and Fitness Connection showed minimal activity. Gold’s Gym and Equinox had notable spikes, while 24 Hour Fitness and EOS Fitness maintained moderate levels. March concluded with diverse spending patterns across advertisers.

Market Exposure

Competitor Count for US Hospitality Wellness & Recreation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/03/01 201
2025/03/02 230
2025/03/03 257
2025/03/04 235
2025/03/05 260
2025/03/06 312
2025/03/07 301
2025/03/08 309
2025/03/09 253
2025/03/10 264
2025/03/11 247
2025/03/12 254
2025/03/13 248
2025/03/14 291
2025/03/15 236
2025/03/16 255
2025/03/17 231
2025/03/18 249
2025/03/19 255
2025/03/20 231
2025/03/21 274
2025/03/22 277
2025/03/23 230
2025/03/24 229
2025/03/25 211
2025/03/26 258
2025/03/27 262
2025/03/28 286
2025/03/29 246
2025/03/30 231
2025/03/31 232

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March saw a dynamic shift in distinct advertisers, peaking at 312 on March 6. The month concluded with a stable 232, reflecting a balanced market.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Wellness & Recreation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
groupon.com 2.94%
goldsgym.com 1.05%
massageenvy.com 0.82%
equinox.com 0.65%
saunaones.com 0.41%
kalahariresorts.com -0.28%
westgardenspa.com -0.29%
orangetheory.com -0.49%
lafitness.com -1.96%
planetfitness.com -2%

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Groupon surged with a 2.94% click share increase, while Planet Fitness dropped by 2.0%. Gold’s Gym and Massage Envy also saw positive gains, contrasting with declines for LA Fitness and Orangetheory.

Campaign Efficiency

US Hospitality Wellness & Recreation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date groupon.com planetfitness.com hkxsc-sauna.com lafitness.com fitnessconnection.com redwoodoutdoors.com equinox.com goldsgym.com eosfitness.com 24hourfitness.com
2025/03/01 21.85% 24.69% 1.6% 0.95% 0% 2.81% 4.22% 4.07% 3.27% 3.84%
2025/03/02 15.85% 36.64% 4.51% 0% 0.01% 2.51% 0.5% 2.72% 0.01% 2.16%
2025/03/03 29.57% 27.94% 2.32% 4.97% 0.73% 1.18% 0.83% 0.97% 2.12% 3.13%
2025/03/04 20.24% 35.65% 2.91% 3.51% 0.04% 2.32% 1.08% 1.44% 0.02% 2.01%
2025/03/05 19.58% 34.74% 1.27% 0.01% 4.12% 2.31% 2.01% 1.98% 2.07% 0.91%
2025/03/06 17.48% 22.92% 1.22% 5.68% 0.05% 1.42% 1.98% 2.3% 1.8% 1.67%
2025/03/07 15.51% 32.61% 1.02% 2.2% 0.17% 0.82% 1.64% 2.56% 2.21% 3.17%
2025/03/08 29.54% 22.3% 0.48% 4.18% 2.18% 0.97% 2.03% 1.09% 1.86% 4.22%
2025/03/09 20.64% 28.14% 0.68% 0% 4.91% 2.62% 0.8% 1.86% 0.84% 4%
2025/03/10 20.94% 33.34% 1.56% 6.99% 2.91% 2.47% 2.87% 0.78% 0% 0.22%
2025/03/11 33.15% 31.09% 1.14% 0.01% 0.71% 0.67% 0.51% 1.71% 0.7% 2.76%
2025/03/12 20.01% 23.98% 1.29% 4.01% 0.07% 1.6% 3.46% 1.59% 1.37% 0.17%
2025/03/13 26.97% 30.8% 1.26% 4.15% 3.49% 0.85% 1.97% 1.07% 2.93% 2.04%
2025/03/14 15.67% 29.59% 0.95% 5.38% 3.34% 0.82% 1.58% 0.57% 1.43% 2.54%
2025/03/15 19.26% 29% 1.06% 8.64% 0.7% 1.17% 1.74% 1.39% 0.36% 2.06%
2025/03/16 14.43% 35.83% 1.74% 7.81% 1.1% 1.2% 1.02% 0.8% 0.04% 1.41%
2025/03/17 24.22% 27.44% 0.45% 4.67% 1.57% 0.8% 2.18% 0.38% 1.28% 0.73%
2025/03/18 19.89% 23.41% 0.84% 8.06% 0.05% 1.1% 2.82% 3.53% 4.05% 0.05%
2025/03/19 18.72% 30.78% 1.45% 6.86% 1.85% 0.84% 4.53% 3.13% 1.46% 2.33%
2025/03/20 19.35% 34.43% 1.15% 5.15% 2.15% 1.04% 1.04% 2.21% 0.84% 1.7%
2025/03/21 20.81% 25.78% 0.68% 2.09% 1.42% 1.4% 6.29% 4.54% 2.68% 4.9%
2025/03/22 16.62% 28.35% 1.43% 1.04% 1.66% 1.06% 2.84% 3.03% 1.67% 6.81%
2025/03/23 27.22% 29.35% 1.13% 4.51% 0.04% 1.22% 3.55% 0.76% 0.04% 0.05%
2025/03/24 21.66% 28.13% 0.64% 4.58% 0% 1.4% 4.27% 8.6% 2.33% 0.71%
2025/03/25 19.45% 33.27% 3.59% 3.97% 0% 2.48% 3.12% 1.9% 0.12% 0.88%
2025/03/26 24.2% 30.52% 2.29% 2.02% 4.04% 2.02% 1.23% 1.28% 2.05% 2.07%
2025/03/27 25.46% 25.15% 3.64% 3.65% 0.05% 2.91% 1.65% 1.18% 0.56% 4.43%
2025/03/28 27.89% 26.39% 2.14% 1.21% 1.01% 1.75% 0.8% 3.23% 0.83% 4.29%
2025/03/29 32.94% 19.88% 1.7% 0.97% 1.93% 2.06% 3.33% 7.42% 2.84% 4.02%
2025/03/30 35.29% 20.67% 2.75% 2.23% 0.1% 1.12% 2.24% 4.39% 0.66% 3.21%
2025/03/31 30.5% 25.18% 2.69% 2.45% 2.02% 0.96% 0.53% 0.4% 0.02% 0.02%

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Groupon’s impression share fluctuated, peaking at 35.29% on March 30. Planet Fitness maintained a strong presence, while HKXSC-Sauna and others showed minor variations. March concluded with diverse trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Wellness & Recreation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Come Workout With Us - Join Today. Offer Ends Soon. https://www.equinox.com

    Commit To Something. Join Today and Earn Back Your Initiation. Offer Ends Soon. A Temple of...

  2. 2
    Full Body Massage Deals | Massages Near Me https://www.groupon.com › massages

    Find local massage discounts and enjoy a relaxing experience without the high cost. Get professional...

  3. 3
    Orangetheory Fitness® - Month-to-Month Memberships https://www.orangetheory.com

    No Pressure. No Excuses. Experience the Benefits Our Supportive Community...

  4. 4
    It's All Included https://www.ymaryland.org › join_online

    Get Your 'Try the Y Pass' Find your Y. Find your center, your core, your family, and your community. Join now.

  5. 5
    Find an In-Network Doctor - Massage Therapy Near Me https://book.zocdoc.com › physical › therapist

    Book a Physical Therapist in your area with availability that fits your schedule. Find the right Physical Therapists for you based on location, insurance, reviews & more. In-Person & Online. Services: Search by Insurance, Search by Location, Read Patient Reviews.

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In the competitive landscape of Google PPC, Equinox entices with urgency and exclusivity, while Groupon offers affordable relaxation. Orangetheory promotes a supportive community, and the Y emphasizes inclusivity and belonging. Zocdoc simplifies finding personalized care. Each ad uniquely appeals to diverse wellness needs.

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