US Hospitality Zoos & National Parks - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
georgiaaquarium.org	16.14
montereybayaquarium.org	7.87
aqua.org	6.13
bronxzoo.com	5.69
aquariumofpacific.org	5.51
columbuszoo.org	5.28
phoenixzoo.org	5.05
sandiegozoowildlifealliance.org	3.83
dbg.org	3.27
nationalparks.org	2.78
others	38.45

In the PPC landscape, Georgia Aquarium leads with 16.14% click share, followed by Monterey Bay Aquarium at 7.87%. ‘Others’ dominate with 38.45%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	georgiaaquarium.org	nationalparks.org	bronxzoo.com	montereybayaquarium.org	japanesegarden.org	sandiegozoowildlifealliance.org	aquariumofpacific.org	aqua.org	dbg.org	zooatlanta.org
2025/04/01	14.67%	10.43%	1.73%	10.43%	0%	4.57%	2.84%	4.98%	0.02%	1.6%
2025/04/02	3.07%	12.49%	2.88%	11.21%	2.56%	5.75%	4.47%	3.62%	4.11%	0.51%
2025/04/03	6.35%	10.45%	5.25%	16.26%	2.79%	4.09%	1.84%	4.61%	3.94%	1.13%
2025/04/04	6.28%	5.95%	4.97%	13.03%	2.81%	2.55%	3.01%	5.42%	2.32%	2.33%
2025/04/05	6.13%	4.42%	3.91%	17.98%	1.62%	2.38%	2.8%	4.88%	1.99%	2.14%
2025/04/06	8.03%	7.94%	5.87%	17.14%	0%	5.25%	4.47%	4.69%	1.84%	1.63%
2025/04/07	14.19%	5.19%	6.62%	14.88%	0%	8.65%	4.69%	3.89%	4.15%	1.9%
2025/04/08	13.28%	6.23%	6.66%	12.57%	0%	6.04%	3.55%	5.2%	1.15%	2.09%
2025/04/09	5.91%	3.75%	8.22%	13.04%	3.36%	6.06%	2.31%	3.57%	7.44%	2.55%
2025/04/10	7.51%	10.58%	7.17%	10.72%	4.56%	2.25%	2.23%	3.55%	7.14%	2.97%
2025/04/11	5.38%	2.29%	12.65%	13.08%	6.47%	1.88%	3.86%	4.47%	3.6%	2.65%
2025/04/12	9.94%	2.95%	6.35%	10.11%	2.19%	2.6%	2.75%	4.57%	6.23%	4.74%
2025/04/13	15.2%	5.5%	4.53%	11.19%	0%	3.31%	0.73%	4.49%	5.43%	1.69%
2025/04/14	17.25%	11.9%	6.84%	8.21%	0%	2.08%	3.11%	4.44%	4.35%	1.72%
2025/04/15	11.7%	10.1%	6.41%	8.06%	0%	4.13%	3.76%	4.57%	2.67%	2.01%
2025/04/16	9.61%	9.02%	6.61%	13.68%	5.44%	1.37%	2.22%	3.37%	2.56%	1.58%
2025/04/17	14.39%	5.21%	4.95%	16.47%	5.4%	2.39%	2.79%	3.97%	4.35%	1.36%
2025/04/18	16.32%	4.96%	4.88%	13.45%	2.84%	1.57%	3.6%	3.39%	3.38%	3.92%
2025/04/19	13.43%	7.07%	5.38%	10.52%	4.46%	2.02%	3.61%	3.22%	5.39%	2.58%
2025/04/20	15.12%	6.73%	8.85%	8.49%	0%	2.65%	2.25%	3.52%	2.33%	1.63%
2025/04/21	13.79%	11.97%	9.25%	11.23%	0%	2.61%	3.99%	2.39%	4.9%	4.12%
2025/04/22	11.09%	12.42%	8.02%	10.38%	0%	1.9%	2.81%	3.39%	2.49%	2.06%
2025/04/23	11.73%	10.02%	5.52%	16.27%	4.6%	2.15%	2.6%	3.49%	2.53%	1.87%
2025/04/24	11.68%	7.34%	6.28%	10.55%	5.55%	2%	2.79%	4.24%	5.87%	3.81%
2025/04/25	13.05%	14.15%	6.51%	10.26%	2.2%	3.37%	3.07%	2.32%	4%	2.47%
2025/04/26	13.45%	5.05%	6.94%	7.4%	3.92%	4.85%	3.32%	11.52%	4.1%	2.4%
2025/04/27	15.67%	9.64%	7.14%	7.73%	0%	3.69%	2.06%	3.3%	2.85%	5.01%
2025/04/28	17.28%	10.16%	9.43%	6.52%	0%	3.51%	2.78%	2.94%	3.22%	1.41%
2025/04/29	20.95%	8.96%	9.47%	5.99%	0%	5.03%	2.22%	3.66%	4.16%	1.9%
2025/04/30	15.44%	7.48%	7.3%	6.52%	5.16%	4.57%	4.12%	2.95%	2.86%	1.71%

April saw dynamic shifts in PPC spend share. Georgia Aquarium peaked at 20.95% on April 29, while Monterey Bay Aquarium led early with 17.98% on April 5. National Parks’ share fluctuated, ending at 7.48%.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	80
2025/04/02	81
2025/04/03	87
2025/04/04	92
2025/04/05	91
2025/04/06	81
2025/04/07	81
2025/04/08	74
2025/04/09	77
2025/04/10	82
2025/04/11	79
2025/04/12	84
2025/04/13	78
2025/04/14	83
2025/04/15	77
2025/04/16	76
2025/04/17	66
2025/04/18	78
2025/04/19	90
2025/04/20	81
2025/04/21	70
2025/04/22	74
2025/04/23	65
2025/04/24	84
2025/04/25	81
2025/04/26	82
2025/04/27	76
2025/04/28	91
2025/04/29	84
2025/04/30	83

April saw fluctuating advertiser numbers, peaking at 92 on April 4th. The month concluded with 83 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
georgiaaquarium.org	6.85%
audubonnatureinstitute.org	0.62%
longwoodgardens.org	0.58%
nationalparks.org	0.56%
phoenixzoo.org	0.55%
sandiegozoowildlifealliance.org	-0.63%
neaq.org	-0.74%
aqua.org	-1.54%
sandiegozoo.org	-1.65%
montereybayaquarium.org	-2.37%

Georgia Aquarium surged with a 6.85% click share increase, while Monterey Bay Aquarium faced a 2.37% decline.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	georgiaaquarium.org	nationalparks.org	sandiegozoowildlifealliance.org	bronxzoo.com	phoenixzoo.org	aquariumofpacific.org	aqua.org	dbg.org	montereybayaquarium.org	columbuszoo.org
2025/04/01	14.01%	10.63%	5.77%	1.12%	4.84%	4.43%	6.45%	0.03%	6.32%	1.99%
2025/04/02	3.57%	12.28%	7.1%	1.67%	2.64%	5.85%	5.6%	3.32%	7.82%	1.74%
2025/04/03	7.99%	9.04%	3.96%	2.64%	1.58%	3.12%	6.73%	2.9%	10.19%	1.3%
2025/04/04	7.22%	5.75%	3.27%	2.86%	3.54%	4%	8.03%	2.69%	6.63%	1.61%
2025/04/05	5.56%	4.26%	4.85%	2.37%	3.21%	3.66%	6.87%	2.39%	10.67%	1.25%
2025/04/06	9.36%	8.73%	6.64%	3.79%	3.1%	5.42%	6.48%	1.64%	10.72%	2.18%
2025/04/07	17.14%	5.57%	10.84%	3.74%	3.47%	7.05%	5.35%	3.55%	7.65%	1.9%
2025/04/08	11.7%	6.54%	7.66%	4.49%	3.02%	4.57%	7.27%	1.03%	8.09%	3.69%
2025/04/09	4.72%	4.14%	7.86%	5.49%	2.66%	2.87%	4.87%	7.96%	6.75%	3.56%
2025/04/10	6.09%	10.88%	3.34%	4.64%	4.52%	2.93%	4.78%	8.28%	6.02%	2.22%
2025/04/11	5.22%	2.6%	3.11%	8.63%	5.13%	5.41%	6.71%	4.41%	9.21%	3.95%
2025/04/12	9.34%	2.81%	3.13%	3.64%	4.1%	4.21%	6.11%	7.05%	5.42%	3.15%
2025/04/13	13.4%	6.05%	3.98%	3.1%	2.61%	1.5%	6.51%	4.75%	6.11%	4.25%
2025/04/14	18.83%	10.62%	2.71%	5.1%	2.22%	4.42%	5.79%	4.04%	4.58%	4.06%
2025/04/15	10.42%	10.55%	4.74%	4.31%	2.92%	5.25%	6.2%	2.28%	4.06%	5.61%
2025/04/16	9.52%	8.48%	2.14%	5.36%	3.87%	2.51%	5.68%	4.05%	9.42%	4.07%
2025/04/17	13.04%	5.1%	2.85%	3.47%	6.85%	5.31%	6.57%	5.46%	9.83%	4.88%
2025/04/18	18.16%	5.56%	2.3%	3.08%	3.34%	5.23%	4.68%	4.36%	8.39%	1.95%
2025/04/19	14.02%	5.89%	2.46%	3.29%	4.28%	5.62%	4.34%	5.15%	6.03%	2.59%
2025/04/20	14.41%	6.16%	3.89%	5.83%	6.26%	2.77%	4.82%	1.99%	4.55%	4.44%
2025/04/21	12.75%	11.77%	3.43%	6.31%	3.26%	4.36%	2.94%	4.46%	6.18%	5.98%
2025/04/22	10.51%	11.21%	2.91%	5.7%	7.83%	3.96%	4.84%	2.23%	5.78%	2.99%
2025/04/23	12.58%	9.68%	3.09%	3.72%	2.1%	2.8%	5.2%	3.83%	10.09%	3.43%
2025/04/24	12.07%	7.32%	2.97%	4.48%	5.03%	3.88%	6.05%	6.55%	6.14%	2.93%
2025/04/25	13.04%	13.45%	4.33%	4.62%	2.07%	3.69%	3.23%	4.86%	5.69%	8.45%
2025/04/26	15.1%	4.38%	6.67%	4.8%	4.26%	4.02%	10.61%	4.45%	4.83%	1.99%
2025/04/27	16.07%	10.32%	4.8%	4.93%	2.57%	2.36%	4.87%	2.64%	4.06%	1.57%
2025/04/28	17.04%	9.49%	4.74%	5.59%	4.4%	3.55%	3.91%	2.58%	3.05%	3.46%
2025/04/29	22.12%	8.72%	6.57%	6.33%	3.04%	2.23%	5.11%	3.69%	2.85%	1.65%
2025/04/30	13.91%	8.49%	6.57%	5.08%	4.5%	4.45%	3.76%	3.75%	3.32%	3.02%

April saw fluctuating PPC impressions for top advertisers. Georgia Aquarium peaked at 22.12% on April 29, while National Parks had a steady presence. San Diego Zoo Wildlife Alliance and Bronx Zoo showed moderate activity. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Bronx Zoo Tickets https://www.bronxzoo.com › tickets
Visit Bronx Zoo This Spring — Make this spring unforgettable — explore 265 acres & meet wildlife from around the globe. Discover...
2
Disney's Animal Kingdom https://disneyworld.disney.go.com › animalkingdom
Exciting Attractions and Rides — Visit a world beyond belief, plus enjoy African & Asian dining as well as fantastic rides. Encounter wild animals, explore exotic jungle trails and experience high-speed thrills.
3
Balboa Park https://www.sandiego.org
Balboa Park San Diego, Ca — Entertainment, Restaurants & Free Parking. Include Balboa Park In Your San Diego Itinerary. Balboa Park. San Diego's Cultural Heart. Art, Museums...
4
Tickets | San Diego Zoo https://zoo.sandiegozoo.org
Experience the ultimate adventure at the San Diego Zoo! Grab your zoo tickets online now. Don't miss out! Secure your zoo tickets today for thrills, wildlife, and great memories.
5
Everglades National Park https://www.visitflorida.com
Experience The Everglades — Surrounded By Towering Cypress Trees & Wildlife, Find Yourself Immersed In Florida Nature. The Animal Exhibit Areas Feature More Than 100...

In the realm of Google PPC, the Bronx Zoo entices with a spring adventure across 265 acres, while Disney’s Animal Kingdom promises thrilling rides and exotic dining. Balboa Park in San Diego offers cultural richness, and the San Diego Zoo invites with unforgettable wildlife experiences. Everglades National Park immerses visitors in Florida’s natural beauty.

Frequently Asked Questions

Why is the US Hospitality Zoos & National Parks April 2025 Report useful and how should I use it?

Why is the US Hospitality Zoos & National Parks April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Hospitality Zoos & National Parks April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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US Hospitality Zoos & National Parks - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Competitor Count for US Hospitality Zoos & National Parks

Market Loss & Market Gains for US Hospitality Zoos & National Parks

US Hospitality Zoos & National Parks Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Frequently Asked Questions

Why is the US Hospitality Zoos & National Parks April 2025 Report useful and how should I use it?

Why is the US Hospitality Zoos & National Parks April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Hospitality Zoos & National Parks April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Hospitality Zoos & National Parks April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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