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US Hospitality Zoos & National Parks - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Zoos & National Parks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Hospitality Zoos & National Parks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
georgiaaquarium.org 17.48
bronxzoo.com 7.29
montereybayaquarium.org 5.71
aquariumofpacific.org 4.96
dbg.org 4.41
sandiegozoowildlifealliance.org 4.38
phoenixzoo.org 4.11
aqua.org 3.74
columbuszoo.org 3.7
zooatlanta.org 3.59
others 40.63

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In the PPC landscape, Georgia Aquarium leads with 17.48% click share, followed by Bronx Zoo at 7.29%. ‘Others’ dominate with 40.63%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Hospitality Zoos & National Parks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date georgiaaquarium.org sandiegozoowildlifealliance.org montereybayaquarium.org nationalparks.org bronxzoo.com dbg.org aqua.org aquariumofpacific.org zooatlanta.org sandiegozoo.org
2025/05/01 11.8% 1.21% 10.33% 5.56% 6.83% 4.12% 1.62% 4.98% 2.16% 0.54%
2025/05/02 15.31% 16.13% 7.67% 8.75% 4.7% 2.9% 2.52% 2.92% 1.61% 0.91%
2025/05/03 12.67% 16.29% 2.81% 7.02% 3.8% 2.52% 2.27% 2.55% 1.08% 10.8%
2025/05/04 12.25% 30.06% 4.7% 10.55% 6.93% 0.82% 1.88% 2.32% 1.15% 0%
2025/05/05 9.54% 15.9% 2.47% 11.81% 6.34% 1.53% 2.18% 2.8% 6.81% 11.79%
2025/05/06 16.76% 15.38% 6.43% 13.17% 5.57% 1.08% 2.04% 2.43% 1.68% 0.62%
2025/05/07 13% 16.27% 6.18% 9.44% 6.34% 3.33% 1.96% 3.36% 1.55% 1.17%
2025/05/08 11.2% 19.27% 6.03% 10.3% 5.17% 4.05% 4.63% 3.03% 0.99% 0.73%
2025/05/09 11.05% 12.77% 4.9% 5.4% 5.63% 2.92% 2.11% 3.04% 1.49% 17.03%
2025/05/10 10.86% 17.01% 4.63% 9.14% 5.09% 2.69% 2.43% 2.49% 10.87% 0.07%
2025/05/11 12.87% 18.38% 5.13% 7.23% 7.42% 1.07% 1.33% 1.79% 0.66% 16.94%
2025/05/12 16.83% 10.34% 6.79% 4.84% 8.84% 2.44% 2.53% 1.47% 0.85% 12.25%
2025/05/13 14.68% 13% 5.67% 14.68% 5.13% 0.94% 2.52% 2.55% 0.76% 0%
2025/05/14 10.99% 4.29% 6.86% 8.91% 5.01% 2.04% 8.6% 1.4% 1.8% 16.84%
2025/05/15 16.85% 13.18% 5.74% 10.44% 6.37% 2.47% 2.43% 1.44% 7.21% 0.73%
2025/05/16 13.51% 16.79% 4.66% 7.7% 6.94% 2.94% 2.26% 2.04% 5.49% 0.76%
2025/05/17 12.95% 19.36% 6.65% 6.05% 4.85% 2.5% 1.9% 2.5% 1.39% 10.67%
2025/05/18 18.51% 9.27% 5.11% 9.27% 5.79% 1.79% 1.43% 1.1% 1.26% 14.94%
2025/05/19 11.21% 16.45% 8.22% 10.44% 5.29% 1.78% 1.27% 1.3% 6.43% 0%
2025/05/20 10.57% 20.27% 9.27% 8.43% 6.67% 2.43% 2.25% 2.26% 1.47% 2.79%
2025/05/21 12.66% 15.97% 6.81% 9.12% 9.05% 3.12% 3.21% 2.39% 2.02% 0%
2025/05/22 12.92% 4.49% 5.26% 5.25% 7.11% 2.56% 1.44% 1.94% 1.54% 17.01%
2025/05/23 12.42% 16.1% 5.3% 11.3% 6.38% 2.68% 2.02% 1.54% 5.45% 0%
2025/05/24 15.22% 2.18% 4.94% 8.1% 6.78% 3.19% 2.27% 2.59% 1.92% 0.05%
2025/05/25 13.82% 23.59% 4.5% 12.46% 5.79% 1.77% 1.4% 0.5% 0.9% 0.7%
2025/05/26 13.93% 14.13% 6.4% 7.53% 12.15% 2.46% 1.83% 0.95% 1.27% 0%
2025/05/27 17.12% 6.83% 3.77% 8.24% 7.5% 1.82% 1.16% 1.15% 1.3% 0%
2025/05/28 13.27% 12.08% 8.67% 11.44% 8.55% 2.33% 2.99% 4.04% 2.36% 0%
2025/05/29 13.43% 9.38% 7.39% 10.34% 9.5% 3.07% 1.86% 1.03% 1.26% 1.58%
2025/05/30 7.95% 20% 10.31% 8.69% 7.57% 2.96% 2.21% 2.03% 2.83% 0.13%
2025/05/31 18.01% 12.57% 9.29% 8.79% 7.74% 2.39% 2.13% 1.19% 1.19% 0%

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In May 2025, Georgia Aquarium’s PPC spend fluctuated, peaking at 18.51% on the 18th. San Diego Zoo Wildlife Alliance saw a significant spike on the 4th with 30.06%. Monterey Bay Aquarium maintained a steady low, while National Parks had a mid-month surge. The month concluded with Georgia Aquarium leading at 18.01%.

Market Exposure

Competitor Count for US Hospitality Zoos & National Parks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 84
2025/05/02 81
2025/05/03 84
2025/05/04 86
2025/05/05 76
2025/05/06 69
2025/05/07 80
2025/05/08 75
2025/05/09 81
2025/05/10 86
2025/05/11 78
2025/05/12 87
2025/05/13 79
2025/05/14 92
2025/05/15 76
2025/05/16 85
2025/05/17 80
2025/05/18 77
2025/05/19 84
2025/05/20 82
2025/05/21 76
2025/05/22 93
2025/05/23 80
2025/05/24 91
2025/05/25 81
2025/05/26 79
2025/05/27 87
2025/05/28 73
2025/05/29 76
2025/05/30 74
2025/05/31 84

Copyright © Adthena. All rights reserved.

May began with 84 advertisers, fluctuating throughout the month, peaking at 93 on May 22. The month concluded with 84 advertisers, mirroring its start.

Campaign Efficiency

Market Loss & Market Gains for US Hospitality Zoos & National Parks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
bronxzoo.com 1.44%
montereybayaquarium.org 1.12%
balboapark.org 0.9%
neaq.org 0.88%
seattleaquarium.org 0.81%
sandiegozoo.org -0.9%
sheddaquarium.org -0.92%
sandiegozoowildlifealliance.org -1.08%
aqua.org -1.16%
aquariumofpacific.org -1.8%

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Bronx Zoo surged with a 1.44% click share increase, while Aquarium of the Pacific faced a 1.8% decline. Monterey Bay Aquarium and Balboa Park also saw positive growth.

Campaign Efficiency

US Hospitality Zoos & National Parks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date georgiaaquarium.org montereybayaquarium.org nationalparks.org bronxzoo.com sandiegozoowildlifealliance.org dbg.org aqua.org lazoo.org aquariumofpacific.org zooatlanta.org
2025/05/01 11.43% 5.86% 6.87% 5.13% 1.87% 5.08% 2.6% 7.14% 7.67% 1.76%
2025/05/02 14.52% 5.42% 8.19% 3.95% 5.22% 5.58% 3.64% 3.07% 4.78% 2.03%
2025/05/03 12.44% 1.85% 7.76% 3.23% 8.03% 4.61% 4.08% 3.38% 5.13% 1.49%
2025/05/04 13.1% 3.59% 12.24% 7.08% 11.49% 1.5% 3.48% 3.48% 4.26% 1.69%
2025/05/05 10.44% 1.57% 12.15% 6.2% 8.03% 2.95% 3.72% 1.66% 4.7% 10.58%
2025/05/06 15.82% 4.79% 12.35% 4.93% 8.29% 1.94% 2.88% 1.9% 4.02% 2.85%
2025/05/07 11.04% 4.64% 8.86% 5.07% 6.59% 6.02% 2.52% 2.68% 4.59% 1.8%
2025/05/08 9.46% 5.74% 10.02% 4.2% 8.49% 7.28% 5.46% 1.78% 6% 1.18%
2025/05/09 11.54% 4.17% 5.95% 5.81% 4.94% 6.5% 4.16% 1.75% 7.95% 2.14%
2025/05/10 9.39% 2.77% 8.67% 3.97% 6.98% 4.94% 3.32% 4.25% 5.33% 12.63%
2025/05/11 14.73% 4.58% 8.78% 8.27% 10.56% 2.26% 2.46% 2.77% 4.46% 1.03%
2025/05/12 16.23% 5.28% 5.63% 8.5% 3.31% 4.45% 4.44% 1.9% 3.43% 1.11%
2025/05/13 14.31% 4.05% 14.09% 4.61% 4.87% 1.47% 3.98% 6.97% 4.33% 0.93%
2025/05/14 11.48% 5.95% 9.18% 4.29% 3.01% 4.29% 8.32% 3.52% 2.35% 2.25%
2025/05/15 14.54% 3.98% 10.56% 5.13% 5.72% 3.93% 3.19% 2.06% 2.25% 8.9%
2025/05/16 12.15% 3% 6.94% 5.59% 6.01% 4.84% 3.23% 2.17% 3.36% 6.44%
2025/05/17 13.01% 5.69% 6.66% 4.77% 8.97% 4.94% 3.19% 1.69% 4.85% 2.14%
2025/05/18 18.54% 3.72% 9.76% 5.79% 4.09% 3.32% 2.71% 3.52% 1.42% 1.66%
2025/05/19 9.82% 6.34% 10.5% 4.81% 6.87% 3.14% 1.94% 2.99% 1.72% 9%
2025/05/20 11.1% 6.99% 8.96% 6.02% 9.13% 4.28% 3.32% 1.57% 2.51% 1.78%
2025/05/21 11.18% 4.65% 9.93% 7.69% 6.15% 5.33% 3.65% 1.95% 4.54% 2.39%
2025/05/22 10.84% 3.84% 4.81% 5.98% 4.14% 4.14% 1.87% 5.09% 3.58% 2.01%
2025/05/23 10.53% 4.63% 10.85% 5.56% 5.05% 4.84% 2.92% 1.18% 2.39% 6.87%
2025/05/24 10.29% 3.28% 6.77% 5.33% 1.6% 5.15% 2.95% 5.21% 3.48% 2.08%
2025/05/25 12.02% 3.19% 11.46% 5.52% 11.59% 2.88% 2.1% 1.59% 0.71% 1.01%
2025/05/26 13.02% 4.31% 8.66% 10.76% 4.14% 3.83% 2.81% 2.46% 2.76% 1.44%
2025/05/27 14.92% 2.07% 7.98% 6.02% 3.29% 2.72% 1.64% 4.22% 1.71% 1.36%
2025/05/28 12.34% 7.62% 9.04% 7.52% 4.16% 3.94% 4.4% 2.4% 6.95% 2.91%
2025/05/29 11.67% 6.63% 9.42% 7.84% 4.56% 5% 2.43% 5.84% 2.02% 1.15%
2025/05/30 5.9% 9.67% 8.5% 7.16% 7.5% 5.05% 2.85% 3.09% 4.08% 3.9%
2025/05/31 16.42% 8.33% 7.51% 6.69% 5.02% 3.72% 2.96% 1.67% 1.39% 1.24%

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In May 2025, georgiaaquarium.org led with fluctuating impressions, peaking at 18.54%. Montereybayaquarium.org saw a late surge, ending at 9.67%. Nationalparks.org maintained steady growth, while bronxzoo.com and sandiegozoowildlifealliance.org showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Hospitality Zoos & National Parks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Bronx Zoo Tickets https://www.bronxzoo.com › tickets

    Visit Bronx Zoo This Spring — Make this spring unforgettable — explore 265 acres & meet wildlife from around the globe. Discover...

  2. 2
    Disney's Animal Kingdom https://disneyworld.disney.go.com › animalkingdom

    Animal Kingdom Park in Florida — Visit a world beyond belief, plus enjoy African & Asian dining as well as fantastic rides. Encounter wild animals, explore exotic jungle trails and experience high-speed thrills.

  3. 3
    Central Park Zoo https://central-park-zoo.new-york-tickets.com

    Central Park Zoo Admission — Explore the Central Park Zoo New York with our top rated ticket. Get...

  4. 4
    Tickets | San Diego Zoo https://zoo.sandiegozoo.org

    Experience the ultimate adventure at the San Diego Zoo! Grab your zoo tickets online now. Don't miss out! Secure your zoo tickets today for thrills, wildlife, and great memories.

  5. 5
    Everglades National Park https://www.visitflorida.com

    Experience The Everglades — Surrounded By Towering Cypress Trees & Wildlife, Find Yourself Immersed In Florida Nature. The Animal Exhibit Areas Feature More Than 100...

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In the world of Google PPC, the Bronx Zoo, Disney’s Animal Kingdom, Central Park Zoo, San Diego Zoo, and Everglades National Park captivate audiences with unique experiences. From thrilling rides and exotic trails to immersive wildlife encounters, these ads promise unforgettable adventures and memories.

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