US Media & Entertainment Gaming - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month
Domain	Share of clicks
poki.com	47.77
amazon.com	6.78
playstation.com	6.04
steampowered.com	4.72
playhop.com	4.39
crazygames.com	3.8
gamestop.com	3
xbox.com	2.86
bestbuy.com	2.09
play.google.com	1.81
others	16.74

Poki.com dominates with 47.77% click share, overshadowing Amazon’s 6.78%. Others collectively hold 16.74%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month
Date	poki.com	playhop.com	crazygames.com	gamestop.com	amazon.com	playstation.com	retrovgames.com	bestbuy.com	hero-wars.com	play.google.com
2025/05/01	15.36%	9.25%	1.27%	4.29%	13.85%	7.67%	5.11%	2.74%	2.8%	2.49%
2025/05/02	23.59%	13.57%	4.71%	2.79%	6.22%	4.99%	1.71%	0.69%	7.61%	4.06%
2025/05/03	20.96%	12.85%	6.22%	2.7%	6.32%	5.05%	1.94%	1.67%	4.56%	2.75%
2025/05/04	14.16%	12.54%	4.93%	2.32%	9.49%	3.96%	3.42%	2.4%	2.72%	3.04%
2025/05/05	33.31%	27.35%	9.18%	1.12%	5.95%	1.92%	0.4%	0.66%	1.84%	1.49%
2025/05/06	21.66%	21.52%	11.68%	1.85%	8.68%	3.18%	0.97%	1.87%	4.1%	1.13%
2025/05/07	20.19%	20.2%	9.77%	2.39%	8.54%	3.22%	1.31%	2.04%	3.04%	1.9%
2025/05/08	16.77%	27.61%	2.47%	3.32%	6.76%	4.36%	1.27%	1.53%	3.69%	2.12%
2025/05/09	16.4%	4.75%	5.85%	3.07%	14.11%	4.78%	4.17%	3.37%	2.08%	2.74%
2025/05/10	16.44%	20.11%	4.32%	3.38%	9.6%	4.39%	4.03%	3.27%	2.35%	2.81%
2025/05/11	21.92%	8.83%	4.87%	3.07%	8.92%	5.52%	3.13%	3.24%	2.67%	1.89%
2025/05/12	26.95%	17.08%	3.52%	2.39%	7.47%	3.7%	2.73%	1.96%	2%	2.03%
2025/05/13	31.31%	10.83%	9.06%	3.08%	5.3%	5.43%	2.65%	1.37%	4.24%	1.86%
2025/05/14	27.6%	18.6%	11.15%	2.39%	7.22%	2.36%	1%	1.22%	2.44%	2.01%
2025/05/15	21.57%	0.03%	9.91%	4.18%	10.2%	3.87%	2.43%	2.65%	1.84%	3.93%
2025/05/16	16.67%	0.2%	9.12%	3.74%	8.46%	6.75%	4.19%	2.21%	2.55%	3.55%
2025/05/17	15%	0.4%	5.89%	4.3%	9.79%	3.74%	2.64%	4.75%	2.58%	3.22%
2025/05/18	13.79%	17.03%	9.4%	3.25%	10.67%	4.07%	3.83%	4.08%	1.44%	2.29%
2025/05/19	13.32%	0.08%	6.18%	3.87%	15.87%	7.17%	4.2%	4.22%	2.97%	3.66%
2025/05/20	24.36%	18.03%	15.42%	2.49%	5.42%	3.69%	1.8%	2.93%	1.09%	1.32%
2025/05/21	28.41%	6.48%	5.95%	4.2%	6.47%	5.35%	2.56%	4.8%	1.25%	2.47%
2025/05/22	35.06%	2.52%	14.78%	3.17%	3.12%	2.64%	1.4%	4.15%	1.71%	2.07%
2025/05/23	30.16%	17.41%	11.15%	3.18%	2.98%	2.86%	1.33%	3.82%	1.17%	1.95%
2025/05/24	29.7%	12.24%	13.51%	2.96%	2.73%	2.59%	1.01%	5.57%	1.44%	3.14%
2025/05/25	24.91%	0.45%	6.84%	5.04%	5.52%	2.75%	0.7%	7.67%	2.29%	3.46%
2025/05/26	28.11%	21.15%	8.57%	2.24%	3.64%	1.96%	1.28%	4.07%	1.84%	2.22%
2025/05/27	30.88%	12.59%	12.27%	2.31%	4.83%	2.47%	1.32%	2.66%	2.99%	2.56%
2025/05/28	21.29%	21.87%	8.61%	2.77%	3.4%	1.27%	2.71%	3.38%	0.85%	2.78%
2025/05/29	26.93%	16.92%	7.25%	3.02%	3.05%	2.7%	1.09%	2.31%	1.94%	2.5%
2025/05/30	19.15%	18.89%	4.82%	3.86%	2.84%	2.97%	1.82%	2.85%	1.74%	2.89%
2025/05/31	20.75%	10.42%	5.87%	3.48%	3.41%	2.66%	2.56%	2.01%	1.63%	0.95%

In May 2025, Poki.com led with fluctuating spend, peaking at 35.06 on May 22. Playhop.com showed volatility, with a low of 0.03 on May 15. Crazygames.com maintained steady growth, while Amazon.com’s spend varied, ending at 3.41.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month
Date	Competitor Count
2025/05/01	168
2025/05/02	173
2025/05/03	187
2025/05/04	194
2025/05/05	182
2025/05/06	181
2025/05/07	181
2025/05/08	174
2025/05/09	173
2025/05/10	171
2025/05/11	197
2025/05/12	169
2025/05/13	177
2025/05/14	176
2025/05/15	154
2025/05/16	167
2025/05/17	174
2025/05/18	181
2025/05/19	195
2025/05/20	175
2025/05/21	183
2025/05/22	182
2025/05/23	167
2025/05/24	161
2025/05/25	179
2025/05/26	174
2025/05/27	164
2025/05/28	156
2025/05/29	169
2025/05/30	143
2025/05/31	156

May began with 168 advertisers, peaking at 197 mid-month. A decline followed, ending at 156.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month
Name	Market Trend
minecraft.net	2.37%
crazygames.com	1.63%
bestbuy.com	1.52%
gamestop.com	1.02%
dkoldies.com	0.69%
playhop.com	-0.35%
ea.com	-0.98%
steampowered.com	-1.28%
amazon.com	-1.68%
poki.com	-5.99%

Minecraft.net surged with a 2.37% click share increase, while poki.com faced a significant 5.99% decline.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	poki.com	gamestop.com	amazon.com	dkoldies.com	retrovgames.com	bestbuy.com	playstation.com	playhop.com	crazygames.com	steampowered.com
2025/05/01	27.7%	5.99%	15.97%	5.12%	8.08%	2.57%	4.05%	4.65%	0.76%	0.26%
2025/05/02	36.29%	5.14%	11.39%	2.52%	3.69%	0.67%	5.28%	5.64%	1.73%	0.19%
2025/05/03	31.16%	4.57%	12.52%	3.42%	3.47%	1.46%	5.33%	7.68%	2.94%	0.36%
2025/05/04	22.61%	3.78%	15.31%	2.67%	4.72%	2.39%	2.97%	7.07%	1.53%	2.92%
2025/05/05	35.39%	2.79%	12.45%	2.49%	0.85%	1.4%	2.48%	13.34%	4.08%	6.61%
2025/05/06	25.94%	4.54%	15.68%	2.69%	2.1%	2.94%	3.08%	9.4%	5.16%	2.61%
2025/05/07	21.57%	5.67%	16.53%	3.46%	2.55%	3.12%	3.23%	9.44%	4.8%	2.68%
2025/05/08	26.77%	6.06%	12.76%	3.86%	2.78%	1.93%	3.63%	10.96%	1.12%	0.1%
2025/05/09	24.05%	5.49%	16.45%	3.2%	6.64%	3.52%	4.34%	3.79%	1.35%	4.95%
2025/05/10	21.52%	6.79%	16.01%	5.35%	7.45%	3.64%	4.1%	7.9%	1.6%	0.09%
2025/05/11	26.64%	5.79%	14.12%	5%	5.56%	3.41%	4.4%	5.09%	2.02%	2.41%
2025/05/12	33.14%	5.51%	14.09%	3.14%	5.43%	2.62%	3.75%	6.65%	1.44%	0.05%
2025/05/13	30.39%	5.65%	8.73%	4.83%	5.14%	1.54%	4.68%	5.32%	3.13%	4.25%
2025/05/14	28.04%	6.66%	16.45%	2.08%	3.02%	2%	2.39%	8.33%	4.87%	0.04%
2025/05/15	32.66%	7.68%	15.21%	3.34%	4.62%	3.02%	2.86%	0.06%	3.52%	0.29%
2025/05/16	24.93%	6.92%	12.4%	5.02%	6.01%	2.17%	5.37%	0.15%	2.26%	3.35%
2025/05/17	23.59%	7.35%	15.02%	4.68%	4.2%	4.4%	2.79%	0.27%	1.37%	1.23%
2025/05/18	21.31%	6.45%	19.66%	7.11%	7.32%	4.7%	3.71%	5%	2.95%	0.04%
2025/05/19	16.83%	6.43%	24.14%	6%	5.91%	4.79%	4.45%	0.09%	1.87%	0.19%
2025/05/20	20.19%	6.58%	12.38%	5.68%	4.8%	5.29%	4.1%	7.24%	7.28%	0.21%
2025/05/21	29.75%	7.33%	12.74%	4.42%	4.99%	5.41%	4%	2.77%	2.26%	0.61%
2025/05/22	20.11%	8.19%	7.89%	3.61%	4.11%	7.51%	3.31%	1.78%	6.46%	2.95%
2025/05/23	30.45%	8.43%	7.17%	2.75%	3.4%	4.74%	3.31%	7.87%	4.7%	0%
2025/05/24	16.8%	8.05%	7.96%	5.25%	2.9%	9.79%	3.26%	8.64%	5.76%	0.24%
2025/05/25	26.18%	9.56%	9.22%	7.96%	0.95%	8.39%	2.17%	0.33%	2.1%	6.47%
2025/05/26	29.47%	5.97%	6.8%	3.48%	3.68%	6.27%	2.2%	10.04%	3.66%	6.12%
2025/05/27	31.35%	5.41%	11.89%	2.24%	2.89%	3.76%	2.95%	8.19%	4.95%	0.08%
2025/05/28	23.4%	7.13%	7.11%	5.65%	7.05%	4.28%	1.68%	8.53%	3.31%	6.47%
2025/05/29	26.42%	7.08%	5.58%	3.44%	2.9%	3.37%	3.13%	10%	2.58%	0.75%
2025/05/30	27.69%	8.49%	6.45%	4%	3.84%	4.53%	3.78%	8.42%	2.2%	0.27%
2025/05/31	35.36%	7.09%	6.16%	5.21%	4.18%	2.9%	2.83%	2.4%	2.13%	0.45%

In May 2025, Poki.com led with fluctuating impressions, peaking at 36.29% on May 2. Gamestop.com saw a steady rise, ending at 7.09%. Amazon.com’s share varied, closing at 6.16%. Playhop.com experienced highs and lows, finishing at 2.4%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

1
Best Crossword Puzzle https://apps.apple.com › wow › crossword
Relaxing Crossword Puzzle — Improve your vocabulary by making words from scrambled letters. You’ll want to play 24/7. Exercise your brain with the most satisfying word game...
2
Free Online Games on CrazyGames | Play Now https://www.crazygames.com
The Best Free Games Online, Play for Free Now by Choosing One of Our Top Games. Play Without Downloading Anything and Without Intrusive Ads on CrazyGames. Mobile-Ready Games. 1000+ Games to Explore. No Pop-Ups. Nothing to Install.
3
Google Play Games Beta https://play.google.com › google-play › games
Play mobile games on PC — Experience bigger, bolder versions of your favorite game on Google Play Games on PC.
4
Free Online Games https://www.playhop.com
Play For Free On Playhop.com — We have the best online games for free to play on mobile or desktop
5
PlayStation®Plus https://www.playstation.com
Join PlayStation®Plus Today — Play Online Multiplayer, Free Games Every Month, and 3 membership plans to choose from. Access...

In the vibrant world of PPC ads, Apple entices with a relaxing crossword puzzle, promising vocabulary enhancement. CrazyGames captivates with over 1,000 ad-free games. Google Play Games offers a PC gaming experience, while Playhop and PlayStation®Plus highlight free games and multiplayer options.

Frequently Asked Questions

Why is the US Media & Entertainment Gaming May 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Gaming May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Media & Entertainment Gaming May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Media & Entertainment Gaming May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Media & Entertainment Gaming May 2025 Report?

The US Media & Entertainment Gaming May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Media & Entertainment Gaming May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Media & Entertainment Gaming May 2025 Report for?

The US Media & Entertainment Gaming May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

Media & Entertainment

US Media & Entertainment Gaming - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Competitor Count for US Media & Entertainment Gaming

Market Loss & Market Gains for US Media & Entertainment Gaming

US Media & Entertainment Gaming Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Frequently Asked Questions

Why is the US Media & Entertainment Gaming May 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Gaming May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Media & Entertainment Gaming May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Media & Entertainment Gaming May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

Related reports

US Photography & Visual Arts

US Publishing

US Sports

UK Photography & Visual Arts