US Media & Entertainment Gaming - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Gaming category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
poki.com	48.94
playstation.com	8.98
crazygames.com	6.64
playhop.com	5.78
amazon.com	5.47
steampowered.com	3.44
gamestop.com	3.05
xbox.com	2.93
roblox.com	1.66
retrovgames.com	1.13
others	11.98

Poki.com dominates with 48.94% click share, overshadowing others at 11.98%. PlayStation.com follows at 8.98%, while CrazyGames.com captures 6.64%. Amazon.com and PlayHop.com trail closely.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	playhop.com	poki.com	playstation.com	amazon.com	crazygames.com	hero-wars.com	gamestop.com	solitaire.net	xbox.com	retrovgames.com
2025/04/01	16.62%	38.19%	2.91%	3.14%	18.15%	0.79%	2.3%	0%	1.59%	0.95%
2025/04/02	11.65%	39.06%	3.14%	3.76%	20.95%	0.7%	2.29%	1.33%	1.49%	0.44%
2025/04/03	9.52%	53.49%	3.76%	4.57%	7.49%	0.85%	3.14%	1.2%	2.21%	0.82%
2025/04/04	20.27%	30.37%	5.46%	6.19%	4.31%	1.26%	3.2%	1.09%	2.77%	1.27%
2025/04/05	10.42%	25.68%	3.1%	5.3%	9.94%	4.28%	2.98%	1.63%	1.88%	0.97%
2025/04/06	14.03%	31.96%	7.52%	5.4%	6.56%	1.97%	3.69%	2.06%	2.71%	1.36%
2025/04/07	10.78%	26.8%	15.59%	5.86%	7.62%	1.79%	2.79%	0%	2.55%	1.11%
2025/04/08	15.75%	27.94%	5.11%	4.36%	9.23%	3.56%	1.83%	1.53%	1.43%	1.58%
2025/04/09	12.01%	36.35%	5.29%	6.68%	11.77%	2.39%	2.91%	3.88%	2.31%	2.09%
2025/04/10	15.68%	26.39%	5.38%	6.93%	11.71%	4.27%	2.55%	0.91%	1.94%	1.46%
2025/04/11	17.41%	26.07%	8.15%	7.77%	6.12%	1.9%	4.02%	2.31%	1.39%	2.96%
2025/04/12	11.87%	29.81%	6.04%	6.36%	9.62%	1.25%	3.3%	1.18%	1.99%	3.23%
2025/04/13	10.71%	32.98%	4.69%	9.03%	15.26%	2.14%	3.29%	0%	1.16%	1.7%
2025/04/14	17.08%	31.71%	2.51%	6.54%	13.09%	1.99%	3.25%	3.17%	2.5%	1.28%
2025/04/15	5.38%	40.77%	7.25%	3.99%	21.26%	1.67%	2.44%	0%	1.7%	1.32%
2025/04/16	20.68%	38.11%	6.32%	4.71%	5.57%	1.84%	2.9%	0.88%	1.33%	0.72%
2025/04/17	14.68%	26.71%	11.22%	4.14%	0.6%	1.58%	4.8%	9.72%	0.8%	2.68%
2025/04/18	11.1%	31.23%	8.9%	7.98%	1.39%	1.68%	4.98%	3.74%	1.89%	1.58%
2025/04/19	15.86%	25.73%	7.33%	5.9%	7.73%	2.06%	3.62%	1.06%	2.4%	1.58%
2025/04/20	14.59%	26.87%	2.82%	6.88%	8.58%	4.66%	5%	2.65%	2.38%	1.49%
2025/04/21	13.27%	28.43%	8.22%	6.03%	6.45%	4.59%	4.42%	0%	2.09%	1.95%
2025/04/22	17.87%	21.3%	5.08%	4.58%	6.11%	3.09%	3.78%	5.05%	2.05%	2.3%
2025/04/23	12.83%	33.43%	3.06%	6.61%	4.1%	2.85%	4.23%	1.2%	2.55%	1.84%
2025/04/24	8.83%	24.13%	10.01%	7.83%	4.44%	5.5%	4.36%	0%	2.62%	2.42%
2025/04/25	11.03%	32.16%	5.97%	4.97%	7.52%	4.39%	4.4%	3.18%	2.68%	1.18%
2025/04/26	4.37%	28.01%	6.86%	5.69%	1.91%	3.22%	3.74%	15.29%	2.06%	2.31%
2025/04/27	15.01%	25.41%	9.52%	4.35%	5.25%	3.21%	3.03%	2.89%	1.71%	2.71%
2025/04/28	18.86%	25.35%	7.49%	5.22%	2.05%	2.78%	2.67%	4.55%	1.61%	2.37%
2025/04/29	18.43%	19.64%	9.24%	5.04%	10.29%	2.22%	3.25%	2.33%	3.04%	2.81%
2025/04/30	24.1%	22.08%	7.69%	4.8%	3.3%	2.98%	2.28%	2.13%	1.49%	1.28%

April’s PPC landscape saw playhop.com fluctuate, peaking at 24.10% on the 30th. Poki.com led consistently, despite a dip to 19.64% on the 29th. PlayStation.com and amazon.com maintained steady shares, while crazygames.com experienced volatility. The month concluded with playhop.com surging.

Market Exposure

Competitor Count for US Media & Entertainment Gaming

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	182
2025/04/02	171
2025/04/03	161
2025/04/04	176
2025/04/05	184
2025/04/06	188
2025/04/07	185
2025/04/08	184
2025/04/09	182
2025/04/10	167
2025/04/11	163
2025/04/12	177
2025/04/13	173
2025/04/14	162
2025/04/15	166
2025/04/16	175
2025/04/17	174
2025/04/18	189
2025/04/19	183
2025/04/20	181
2025/04/21	188
2025/04/22	174
2025/04/23	168
2025/04/24	162
2025/04/25	166
2025/04/26	171
2025/04/27	172
2025/04/28	179
2025/04/29	170
2025/04/30	176

April saw fluctuating advertiser numbers, peaking at 189 on April 18. The month concluded with 176 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Gaming

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
poki.com	22.84%
solitaire.net	0.54%
steampowered.com	0.37%
play.google.com	0.37%
nintendo.com	0.36%
playstation.com	-2.52%
playhop.com	-2.85%
amazon.com	-3.08%
roblox.com	-4.04%
crazygames.com	-6.73%

Poki.com surged with a 22.84% click share increase, while crazygames.com plummeted by 6.73%.

Campaign Efficiency

US Media & Entertainment Gaming Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	poki.com	playhop.com	amazon.com	playstation.com	steampowered.com	gamestop.com	retrovgames.com	crazygames.com	dkoldies.com	solitaire.net
2025/04/01	29.37%	14.78%	7.87%	3.38%	0%	5.61%	2.57%	10.13%	2.3%	0%
2025/04/02	30.17%	10.88%	9.67%	3.32%	0.14%	6%	1.37%	10.99%	2.44%	1.13%
2025/04/03	44.43%	9.12%	10.08%	3.27%	0.16%	6.47%	2.05%	3.62%	0.95%	0.96%
2025/04/04	22.84%	12.13%	13.33%	4.67%	2.48%	7.24%	2.74%	3.61%	1.16%	0.74%
2025/04/05	19.91%	6.84%	14.28%	2.85%	4.53%	7.73%	2.39%	5.8%	1.35%	1.27%
2025/04/06	23.27%	12.68%	11.03%	5.88%	0.18%	7.01%	2.9%	3.93%	2.09%	1.82%
2025/04/07	22.15%	9.65%	11.72%	10.8%	0.03%	5.45%	2.6%	5.48%	3.32%	0%
2025/04/08	22.33%	14.21%	10.68%	4.74%	3.78%	4.17%	4.1%	6.14%	2.95%	1.55%
2025/04/09	28.13%	8.83%	15.51%	4.46%	0.23%	6.4%	4.84%	7.18%	1.85%	3.56%
2025/04/10	20.53%	10.89%	14.6%	4.1%	0.24%	5.36%	3.66%	6.65%	1.62%	0.65%
2025/04/11	19.94%	11.03%	16%	6.15%	0.19%	7.96%	7.13%	3.06%	3.87%	1.54%
2025/04/12	20.74%	8.32%	12.67%	4.6%	2.38%	6.9%	6.75%	6.33%	3.84%	0.98%
2025/04/13	23.86%	8.88%	20.42%	3.31%	2.21%	6.49%	3.89%	7.48%	2.2%	0%
2025/04/14	26.31%	13.14%	14.38%	2%	0.06%	6.26%	3.03%	7.69%	3.03%	2.65%
2025/04/15	38.64%	4.41%	9.72%	5.73%	2.12%	5.68%	3.45%	10.33%	1.35%	0%
2025/04/16	42.06%	8.29%	8.47%	4.75%	1.91%	5.47%	1.73%	2.09%	1.54%	0.56%
2025/04/17	32.81%	9.43%	6.85%	7.38%	2.16%	7.21%	4.52%	0.49%	2.28%	6.68%
2025/04/18	39.6%	8.96%	12.43%	5.43%	0.27%	6.95%	2.76%	1.04%	1.32%	2.09%
2025/04/19	35.19%	7.16%	10.53%	4.65%	0.19%	6.45%	3.48%	2.91%	2.53%	0.6%
2025/04/20	37.58%	5.43%	11.19%	1.99%	0.18%	7.76%	2.6%	3.07%	2.5%	1.82%
2025/04/21	36.12%	6.15%	10.74%	5.11%	0.26%	7.05%	3.75%	4%	2.11%	0%
2025/04/22	35.23%	8.4%	7.95%	2.98%	0.62%	6.35%	4.1%	3.15%	3.38%	2.67%
2025/04/23	36.54%	7.47%	10.62%	2.23%	2.8%	7.63%	3.75%	2.31%	3.29%	0.65%
2025/04/24	33.38%	3.51%	12.74%	5.64%	6.42%	6.41%	4%	1.66%	2.1%	0%
2025/04/25	40.03%	6.16%	8.86%	4.35%	0.01%	8.03%	2.7%	3.6%	1.08%	2.39%
2025/04/26	36.89%	2.9%	8.75%	4.53%	0%	6.3%	4.02%	1.83%	1.53%	9.6%
2025/04/27	35.12%	8.83%	8.1%	5.92%	2.12%	5.78%	4.78%	2.8%	2.09%	1.63%
2025/04/28	38.42%	7.99%	8.65%	4.43%	6.12%	3.89%	3.66%	1.34%	1.86%	2.61%
2025/04/29	24.29%	11.43%	9.88%	6.31%	4.71%	5.86%	5.69%	5.24%	2.37%	1.6%
2025/04/30	25.69%	13.43%	9.52%	6.18%	6.11%	4.68%	3.58%	1.96%	1.49%	1.4%

April saw dynamic shifts in PPC impressions. Poki.com led with fluctuating highs, peaking at 44.43% on April 3rd. Playhop.com and Amazon.com trailed, with Amazon showing a notable rise mid-month. By month’s end, Poki.com maintained dominance, closing at 25.69%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Free Online Games on CrazyGames | Play Now https://www.crazygames.com
The Best Free Games Online, Play for Free Now by Choosing One of Our Top Games. Play Without Downloading Anything and Without Intrusive Ads on CrazyGames. 1000+ Games to Explore. Mobile-Ready Games. No Pop-Ups. Nothing to Install.
2
Online Action RPG You Can Play - Play Anywhere Instantly https://www.hero-wars.com
Dive into RPG adventures with online game you can play anytime on your browser. Take...
3
Online Games - Play For Free On Playhop.com https://www.playhop.com
Ready to dive into some epic simulators? We can’t wait.
4
Official PlayStation®Store https://store.playstation.com › ps-store-games › play-today
Shop Your Favorite Games Today — Enhance Your Gaming Experience Now, Blockbuster PS4™ & PS5™ Games Available For You To Buy. Play New Worlds For The Ultimate Experience, Explore The PlayStation®...
5
SeatGeek - Find Better Deals | Sports, Concerts and More https://www.seatgeek.com
100% Guaranteed Tickets at Our Lowest Possible Price. Buy Tickets the Smart Way.

In the competitive world of online gaming and entertainment, CrazyGames leads with a promise of over 1,000 free, ad-free games. Hero Wars entices with instant RPG adventures, while Playhop offers epic simulators. PlayStation®Store invites gamers to explore new worlds, and SeatGeek ensures smart ticket purchases for events.

Frequently Asked Questions

Why is the US Media & Entertainment Gaming April 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Gaming April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Media & Entertainment Gaming April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Media & Entertainment Gaming April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Media & Entertainment Gaming April 2025 Report?

The US Media & Entertainment Gaming April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Media & Entertainment Gaming April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Media & Entertainment Gaming April 2025 Report for?

The US Media & Entertainment Gaming April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Media & Entertainment Gaming - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Media & Entertainment Gaming brands

Share of Spend for the top 10 US Media & Entertainment Gaming brands

Competitor Count for US Media & Entertainment Gaming

Market Loss & Market Gains for US Media & Entertainment Gaming

US Media & Entertainment Gaming Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Gaming

Frequently Asked Questions

Why is the US Media & Entertainment Gaming April 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Gaming April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Media & Entertainment Gaming April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Media & Entertainment Gaming April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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