US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
snapfish.com	13.79
shutterfly.com	11.65
mixbook.com	7.6
easycanvasprints.com	5.84
mpix.com	4.43
picsart.com	4.12
adobe.com	3.55
amazon.com	3.31
shutterstock.com	3.28
etsy.com	2.74
others	39.69

Snapfish leads with 13.79% click share, followed by Shutterfly at 11.65%. Others dominate with 39.69%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	snapfish.com	shutterfly.com	mixbook.com	easycanvasprints.com	mpix.com	istockphoto.com	adobe.com	canvasondemand.com	artifactuprising.com	shutterstock.com
2025/05/01	13.22%	14.85%	6.93%	10.97%	4.7%	3.95%	3.63%	1.81%	3.32%	2.56%
2025/05/02	22.68%	11.4%	5.89%	10.54%	3.74%	2.41%	2.42%	2.79%	2.24%	2.36%
2025/05/03	20.62%	14.85%	7.42%	8.32%	3.66%	2.27%	2.64%	1.89%	2.95%	1.8%
2025/05/04	15.97%	13.39%	5.33%	10.57%	2.86%	2.1%	3.15%	3.73%	3.04%	1.7%
2025/05/05	19.16%	13.42%	5.38%	8.15%	4.62%	2.86%	3.36%	2.84%	4.09%	2.96%
2025/05/06	18.05%	13.25%	4.87%	6.64%	5.99%	2.64%	2.91%	3.28%	4.07%	2.29%
2025/05/07	16.15%	12.53%	3.68%	11.09%	5.24%	2.55%	2.4%	2.81%	2.88%	2.14%
2025/05/08	15.18%	17.9%	4.71%	8.57%	5.14%	2.85%	2.71%	3.04%	1.86%	2.09%
2025/05/09	17.46%	14.88%	4.44%	7.2%	6.07%	2.46%	2.21%	3.42%	1.98%	2.03%
2025/05/10	13.22%	16.25%	4.48%	10.19%	5.18%	2.65%	2.63%	3.79%	1.48%	1.71%
2025/05/11	15.37%	16.22%	5.32%	7.25%	4.41%	3.4%	2.42%	2.7%	3.43%	3.15%
2025/05/12	16.46%	16.12%	4.61%	3.85%	4.11%	3.8%	3.79%	2.31%	3.81%	2.59%
2025/05/13	13.36%	12.54%	4.3%	4.28%	5.82%	3.43%	3.74%	2.27%	3.12%	2.97%
2025/05/14	13.37%	12.63%	5.82%	8.09%	6.97%	3.33%	3.57%	3.4%	1.72%	3.22%
2025/05/15	12.48%	12.98%	4.85%	8.07%	6.48%	3.16%	3.93%	4.38%	1.19%	3.63%
2025/05/16	13.34%	10.01%	4.35%	8.65%	5.88%	3.25%	4.41%	2.95%	2.29%	4.05%
2025/05/17	14.54%	10.78%	6.94%	8.82%	6.08%	2.45%	3.82%	3.35%	2.1%	1.96%
2025/05/18	10.53%	13.04%	6.7%	8.24%	5.38%	3.41%	4.04%	4.13%	2.6%	2.37%
2025/05/19	9.24%	11.81%	5.56%	8.75%	4.92%	4.06%	3.68%	4.44%	3.57%	3.79%
2025/05/20	14.77%	12.01%	6.59%	8.01%	5.85%	3.36%	3.1%	3.27%	3.12%	3.57%
2025/05/21	8.59%	11.06%	4.58%	7.86%	7.31%	3.67%	4.36%	3.51%	2.54%	3.66%
2025/05/22	9.29%	15.03%	5.13%	9.17%	8.17%	2.74%	3.25%	4.1%	2.76%	2.94%
2025/05/23	9.24%	13.89%	7.95%	8.8%	5.19%	3.48%	3.5%	3.24%	2.28%	2.36%
2025/05/24	10.82%	15.32%	7.04%	7.42%	5.23%	2.3%	4.65%	4.04%	3.73%	1.91%
2025/05/25	7.91%	11.01%	6.29%	9.61%	5.74%	3.37%	4.23%	3.59%	3.39%	1.82%
2025/05/26	11.64%	10.99%	6.55%	10.43%	5.29%	2.88%	3.16%	3.27%	4.1%	1.99%
2025/05/27	11.52%	11.28%	3.9%	8.33%	6.18%	4.04%	4.2%	2.55%	2.85%	3.47%
2025/05/28	9.79%	13%	5.55%	8.61%	7.48%	3.71%	3.01%	3.37%	4.14%	3.19%
2025/05/29	11.21%	14.89%	5.64%	8.14%	7.05%	3.35%	2.92%	4.15%	3.27%	2.8%
2025/05/30	15.65%	11.65%	5.31%	7.18%	6.69%	3.09%	3.33%	3.14%	3.01%	2.57%
2025/05/31	19.44%	8.33%	6.16%	5.75%	5.57%	4.16%	3.59%	2.56%	2.25%	1.9%

In May 2025, Snapfish’s PPC spend share fluctuated, peaking at 22.68% early, then declining. Shutterfly maintained steady mid-month, while Mixbook and EasyCanvasPrints showed minor variations. Adobe and Shutterstock had consistent low shares.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	324
2025/05/02	345
2025/05/03	338
2025/05/04	366
2025/05/05	360
2025/05/06	358
2025/05/07	370
2025/05/08	372
2025/05/09	343
2025/05/10	336
2025/05/11	367
2025/05/12	336
2025/05/13	377
2025/05/14	359
2025/05/15	351
2025/05/16	359
2025/05/17	354
2025/05/18	368
2025/05/19	359
2025/05/20	336
2025/05/21	331
2025/05/22	359
2025/05/23	349
2025/05/24	332
2025/05/25	352
2025/05/26	342
2025/05/27	354
2025/05/28	329
2025/05/29	329
2025/05/30	336
2025/05/31	344

May began with 324 advertisers, peaking at 377 mid-month. Fluctuations followed, ending with 344. A dynamic month with notable mid-month activity.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
mixbook.com	1.51%
greatbigcanvas.com	0.79%
mpix.com	0.76%
shutterstock.com	0.66%
adobe.com	0.57%
groupon.com	-0.39%
picsart.com	-0.47%
amazon.com	-0.68%
shutterfly.com	-1.41%
snapfish.com	-4.05%

Mixbook.com surged with a 1.51% click share increase, while Snapfish.com plummeted by 4.05%.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	snapfish.com	shutterfly.com	mpix.com	mixbook.com	easycanvasprints.com	etsy.com	adobe.com	amazon.com	canvasondemand.com	greatbigcanvas.com
2025/05/01	10.02%	10.79%	3.87%	5.64%	7.86%	3.77%	3.32%	4.55%	1.63%	1%
2025/05/02	11.93%	8.91%	3.04%	4.19%	9.52%	2.37%	2.05%	4.43%	2.22%	1.23%
2025/05/03	10.27%	10.68%	3.1%	5.21%	6.84%	6.23%	2.19%	2.43%	2.22%	2.37%
2025/05/04	8.72%	9.99%	2.41%	3.62%	7.83%	3.94%	2.64%	2.95%	3.36%	3.75%
2025/05/05	11.38%	9.39%	3.74%	3.74%	5.85%	3.46%	3.11%	4.05%	2.67%	2.28%
2025/05/06	10.09%	10.08%	5.22%	3.48%	6.11%	3.12%	2.67%	3.39%	3.45%	1.44%
2025/05/07	8.39%	9.84%	4.27%	2.58%	9.58%	2.62%	2.08%	4.66%	2.92%	2.61%
2025/05/08	8.69%	13.45%	4.49%	3.63%	6.95%	2.03%	2.55%	5.62%	2.84%	1.45%
2025/05/09	8.39%	10.89%	5.52%	3.08%	5.65%	8.12%	1.99%	4.13%	3.05%	1.64%
2025/05/10	7.35%	11.95%	4.59%	2.83%	6.78%	4.71%	2.56%	4.59%	2.98%	1.84%
2025/05/11	8.51%	11.62%	3.95%	3.9%	5.65%	4.75%	1.89%	4.05%	2.62%	2.27%
2025/05/12	8.33%	10.68%	3.41%	2.94%	2.95%	3.08%	2.83%	3.63%	1.95%	3.39%
2025/05/13	9.11%	8.71%	5.13%	2.79%	3.42%	2.48%	3.19%	5.76%	2.4%	1.32%
2025/05/14	8.96%	9.08%	5.99%	3.64%	6.56%	3.43%	3.47%	5.92%	2.79%	1.1%
2025/05/15	6.35%	9.57%	5.44%	3.24%	6.32%	4.6%	3.67%	6.16%	4.1%	1.24%
2025/05/16	6.9%	7.2%	5.16%	2.8%	6.8%	2.22%	3.9%	4.54%	2.92%	1.76%
2025/05/17	7.92%	7.83%	5.31%	4.82%	7.9%	2.22%	3.47%	5.63%	2.98%	2.4%
2025/05/18	5.8%	9%	4.52%	4.48%	6.86%	3.59%	3.16%	3.11%	3.97%	2.89%
2025/05/19	5.72%	7.64%	4.03%	3.43%	7%	2.5%	2.89%	4.35%	3.76%	3.22%
2025/05/20	8.19%	9.3%	5.69%	4.78%	6.87%	2.19%	2.88%	4.84%	2.97%	1.84%
2025/05/21	4.9%	8.34%	6.31%	3.03%	6.33%	4.84%	4%	7.3%	2.77%	2.38%
2025/05/22	4.74%	11.26%	7.05%	3.58%	7.41%	3.4%	2.88%	2.48%	3.48%	3.31%
2025/05/23	4.75%	9.53%	4.71%	5.73%	6.45%	3.73%	3.19%	4.67%	2.79%	2.22%
2025/05/24	4.55%	10.35%	4.2%	4.51%	5.84%	3.2%	4.38%	5.81%	3.39%	4.52%
2025/05/25	4.17%	7.8%	4.56%	3.66%	7.85%	3.38%	3.46%	2.52%	3.55%	4.03%
2025/05/26	6.07%	7.7%	4.71%	4.38%	9.02%	3.72%	2.65%	2.11%	2.69%	6.57%
2025/05/27	6.34%	7.21%	4.87%	2.22%	6.77%	4.17%	3.67%	1.35%	1.94%	6.12%
2025/05/28	6.01%	9.52%	6.42%	3.56%	7.05%	10.01%	2.77%	3.33%	2.54%	2.48%
2025/05/29	5.72%	10.97%	6.15%	4.27%	5.67%	5.24%	2.87%	4.48%	2.88%	2.58%
2025/05/30	8.15%	8.57%	6.77%	3.81%	4.32%	11.03%	2.71%	3.81%	2.39%	1.45%
2025/05/31	8.95%	6.42%	5.14%	4.36%	4.18%	4.01%	3.07%	2.79%	2.26%	1.65%

In May 2025, Snapfish’s impression share fluctuated, peaking early, then declining. Shutterfly maintained a strong presence, with notable spikes mid-month. Mpix and Mixbook showed moderate consistency, while EasyCanvasPrints and Etsy experienced varied trends. Adobe and Amazon had stable shares, with CanvasOnDemand and GreatBigCanvas showing minor fluctuations. The month concluded with Shutterfly leading, followed by Snapfish and EasyCanvasPrints.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Adobe Lightroom & Photoshop https://www.adobe.com
Photo Editing Software — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices. Get Started. Create Stunning HDR Photographs with Latest Display Technologies in Adobe Lightroom.
2
Shipped In 24 Hours | Mpix.com | Premium Prints Delivered Fast https://www.mpix.com
Print your photos with true-to-life color, professional quality, & incredible resolution! We...
3
Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com
Elevate your content with Picsart's all-in-one photo editor. Perfect for creators, marketers...
4
Walgreens Print Photos https://www.picta.com › walgreens › photo
1 Hour Pickup at Walgreens — Order online, pay in store. 100% guarantee. No downloads or account needed. Quick and easy
5
Snapfish® Official Site https://www.snapfish.com
Graduation Cards & Gifts — Lowest prices for your favorite products. Save on photo cards, prints, books & more! Stay connected with friends & family with custom photo gifts at the lowest prices. Great Value.

In the vibrant world of Google PPC, Adobe, Mpix, Picsart, Picta, and Snapfish shine. Adobe captivates with its advanced photo editing tools, while Mpix promises swift, high-quality prints. Picsart empowers creators with versatile editing, Picta offers convenient Walgreens pickups, and Snapfish delivers affordable, personalized photo gifts.

Frequently Asked Questions

Why is the US Media & Entertainment Photography & Visual Arts May 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Photography & Visual Arts May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Media & Entertainment Photography & Visual Arts May 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Media & Entertainment Photography & Visual Arts May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Media & Entertainment Photography & Visual Arts May 2025 Report?

The US Media & Entertainment Photography & Visual Arts May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Media & Entertainment Photography & Visual Arts May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Media & Entertainment Photography & Visual Arts May 2025 Report for?

The US Media & Entertainment Photography & Visual Arts May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Competitor Count for US Media & Entertainment Photography & Visual Arts

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

US Media & Entertainment Photography & Visual Arts Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Frequently Asked Questions

Why is the US Media & Entertainment Photography & Visual Arts May 2025 Report useful and how should I use it?

Why is the US Media & Entertainment Photography & Visual Arts May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Media & Entertainment Photography & Visual Arts May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Media & Entertainment Photography & Visual Arts May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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