US Media & Entertainment Photography & Visual Arts - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Photography & Visual Arts category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Photography & Visual Arts – US

Google AI Overview visibility for Media & Entertainment Photography & Visual Arts US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 18.1096216779
81.8903783221
18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Photography & Visual Arts brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
snapfish.com 16.74
shutterfly.com 10.86
mixbook.com 6.95
mpix.com 6.61
picsart.com 6.46
shutterstock.com 6.07
adobe.com 5.2
easycanvasprints.com 5.17
istockphoto.com 3.71
floridastudiotheatre.org 3
others 29.23
  • snapfish.com - 16.74%
  • shutterfly.com - 10.86%
  • mixbook.com - 6.95%
  • mpix.com - 6.61%
  • picsart.com - 6.46%
  • shutterstock.com - 6.07%
  • adobe.com - 5.2%
  • easycanvasprints.com - 5.17%
  • istockphoto.com - 3.71%
  • floridastudiotheatre.org - 3%
  • others - 29.23%

Copyright © Adthena. All rights reserved.

Snapfish leads with 16.74% click share, followed by Shutterfly at 10.86%. Others collectively hold 29.23%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Photography & Visual Arts brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date shutterfly.com snapfish.com istockphoto.com easycanvasprints.com mixbook.com shutterstock.com artifactuprising.com adobe.com mpix.com nationsphotolab.com
2026/03/01 13.45% 13.46% 4.48% 10.91% 7.71% 2.22% 1.58% 4.46% 9.36% 2.23%
2026/03/02 15.11% 10.45% 5.13% 7.46% 7.58% 2.58% 2.21% 4.21% 10.59% 2.12%
2026/03/03 12.79% 9.94% 4.62% 11.79% 6.64% 3.16% 1.52% 3.02% 12.78% 1.17%
2026/03/04 13.55% 9.59% 3.36% 11.9% 7.31% 2.51% 1.7% 2.06% 9.92% 3.17%
2026/03/05 14.47% 11.82% 4.41% 11.25% 7% 2.38% 1.42% 2.11% 10.6% 3.75%
2026/03/06 14.66% 11.8% 4.66% 7.42% 6.75% 3.59% 2.67% 2.36% 9.14% 1.89%
2026/03/07 14.95% 10.67% 6.14% 6.45% 5.71% 4.8% 1.55% 4.67% 12.61% 4.81%
2026/03/08 15.75% 11.23% 4.56% 8.73% 6.78% 3.29% 2.97% 3.24% 10.38% 3.33%
2026/03/09 10.75% 8.83% 4.79% 8.95% 7.87% 3.51% 2.92% 3.83% 10.55% 3.12%
2026/03/10 12.57% 11.01% 6.32% 5.22% 8.37% 4.4% 3.28% 4.72% 6.83% 2.44%
2026/03/11 12.9% 8.17% 7.05% 7.35% 7.45% 4.81% 3.1% 5.83% 9.96% 3.26%
2026/03/12 13.22% 11.78% 4.79% 6.64% 7.12% 4.45% 2.62% 4.59% 8.7% 1.89%
2026/03/13 11.63% 10.88% 6.12% 5.73% 7.29% 4.72% 2.76% 6.69% 8.2% 2.89%
2026/03/14 15.56% 12.91% 5.11% 9.39% 6.5% 3.57% 1.56% 4.65% 8.13% 1.87%
2026/03/15 15.96% 13.36% 3.91% 10.73% 7.22% 2.96% 3.98% 4.29% 8.87% 2.44%
2026/03/16 16.11% 13.7% 4.34% 5.05% 9.51% 3.34% 3.16% 4.56% 8.69% 1.41%
2026/03/17 14.74% 13.86% 2.6% 8.55% 8.88% 1.98% 3.3% 2.81% 9.43% 1.75%
2026/03/18 12.64% 11.97% 4.51% 6.39% 11.46% 2.89% 3.69% 3.07% 7.01% 1.99%
2026/03/19 14.8% 7.07% 5.8% 7.83% 9.19% 3.72% 3.06% 4.16% 7.11% 2.75%
2026/03/20 15.9% 9.46% 7.18% 5.09% 10.07% 4.3% 4.25% 4.73% 5.06% 1.65%
2026/03/21 14.81% 11.06% 6.24% 6.17% 7.39% 3.7% 3.02% 5.57% 8.1% 2.17%
2026/03/22 19.43% 11.67% 4.7% 5.46% 8.13% 2.58% 3.49% 3.29% 8.5% 2.56%
2026/03/23 11.48% 11.13% 5.46% 6.9% 11.21% 3.08% 5.29% 3.58% 5.92% 2.92%
2026/03/24 10.4% 9.02% 6.04% 6.17% 8.32% 3.13% 6.06% 4.5% 6.4% 2.88%
2026/03/25 13.6% 9.26% 6.17% 8.47% 6.72% 4.3% 4.85% 5.29% 6.82% 2.85%
2026/03/26 10.85% 7.61% 5.11% 7.38% 8.58% 4.27% 6.03% 4.01% 3.45% 2.33%
2026/03/27 13.48% 8.76% 6.09% 7.43% 6.71% 4.59% 3.85% 5.77% 3.56% 3.26%
2026/03/28 16.22% 7.64% 7.01% 8.15% 6.9% 4.22% 2.68% 6.18% 5.1% 2.81%
2026/03/29 20.74% 6.8% 5.2% 9.48% 7.22% 3.04% 3.44% 6.05% 7.11% 3.26%
2026/03/30 18.75% 6.09% 7.44% 7.4% 8.28% 4.96% 3.81% 5.59% 5.03% 2.5%
2026/03/31 16.6% 7.94% 7.86% 6.49% 6.28% 4.8% 4.74% 4.22% 4.07% 1.65%
  • shutterfly.com
  • snapfish.com
  • istockphoto.com
  • easycanvasprints.com
  • mixbook.com
  • shutterstock.com
  • artifactuprising.com
  • adobe.com
  • mpix.com
  • nationsphotolab.com

Copyright © Adthena. All rights reserved.

In March 2026, Shutterfly’s PPC spend peaked at 20.74% on the 29th, while Snapfish saw a decline, ending at 7.94%. Istockphoto and Easycanvasprints had steady fluctuations, finishing at 7.86% and 6.49%, respectively. Mixbook’s spend varied, closing at 6.28%. Shutterstock and Artifactuprising showed moderate increases, ending at 4.8% and 4.74%. Adobe’s spend was consistent, finishing at 4.22%. Mpix and Nationsphotolab had lower spend shares, closing at 4.07% and 1.65%.

Market Exposure

Competitor Count for US Media & Entertainment Photography & Visual Arts

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 268
2026/03/02 263
2026/03/03 272
2026/03/04 283
2026/03/05 285
2026/03/06 260
2026/03/07 235
2026/03/08 237
2026/03/09 234
2026/03/10 237
2026/03/11 234
2026/03/12 209
2026/03/13 234
2026/03/14 238
2026/03/15 234
2026/03/16 238
2026/03/17 278
2026/03/18 257
2026/03/19 252
2026/03/20 248
2026/03/21 234
2026/03/22 244
2026/03/23 256
2026/03/24 229
2026/03/25 218
2026/03/26 212
2026/03/27 235
2026/03/28 226
2026/03/29 247
2026/03/30 237
2026/03/31 241

Copyright © Adthena. All rights reserved.

March began with 268 advertisers, peaking at 285 by the 5th. A decline followed, reaching 209 on the 12th. The month ended with a slight recovery, closing at 241 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Photography & Visual Arts

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
picsart.com 1.18%
istockphoto.com 1.17%
adobe.com 1.15%
shutterstock.com 1.1%
mixbook.com 1.07%
canvaschamp.com -0.31%
canvasdiscount.com -0.49%
easycanvasprints.com -1.33%
mpix.com -3.01%
snapfish.com -3.36%

Copyright © Adthena. All rights reserved.

Snapfish and Mpix saw significant declines in click share, dropping by 3.36% and 3.01% respectively. Meanwhile, Picsart and iStockphoto experienced positive growth, increasing by 1.18% and 1.17%.

Campaign Efficiency

US Media & Entertainment Photography & Visual Arts Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date shutterfly.com snapfish.com istockphoto.com shutterstock.com adobe.com easycanvasprints.com mpix.com mixbook.com picsart.com etsy.com
2026/03/01 10.73% 11.28% 3.76% 2.4% 5.69% 10.24% 7.97% 4.54% 3.03% 1.78%
2026/03/02 11.6% 9.71% 4.06% 2.71% 5.44% 7.84% 8.33% 4.45% 2.64% 2.6%
2026/03/03 11.04% 9.62% 3.42% 3.09% 3.58% 11.9% 10.76% 3.42% 3.03% 1.97%
2026/03/04 10.59% 8.85% 2.5% 2.49% 2.23% 11.79% 8.19% 3.78% 2.48% 2.9%
2026/03/05 11.41% 10.42% 3.67% 2.58% 2.6% 8.54% 7.67% 4.21% 3.03% 5.57%
2026/03/06 11.94% 11.81% 3.96% 4.12% 2.91% 6.75% 7.71% 3.69% 3.43% 3.33%
2026/03/07 11.29% 10.15% 5.37% 5.56% 5.83% 5.45% 9.6% 3.08% 5.68% 2.15%
2026/03/08 12.82% 10.39% 3.99% 3.96% 4.37% 7.52% 8.11% 3.78% 3.67% 2.26%
2026/03/09 8.77% 8.58% 4.25% 4.21% 5.24% 5.42% 7.99% 4.42% 4.41% 2.14%
2026/03/10 9.9% 10.35% 5.07% 4.59% 5.53% 5.67% 5.32% 4.48% 4.9% 1.66%
2026/03/11 10.71% 8.23% 6.19% 5.6% 6.96% 5.85% 6.78% 3.89% 4.32% 2.38%
2026/03/12 11.71% 14.04% 4.17% 4.82% 6.46% 5.38% 6.09% 3.59% 5.31% 2.81%
2026/03/13 7.86% 10.99% 4.81% 4.69% 8.78% 3.49% 4.7% 3.81% 5.89% 1.83%
2026/03/14 10.88% 14.63% 3.97% 3.58% 5.49% 7.14% 5.81% 4% 3.48% 2.58%
2026/03/15 13.75% 15.15% 3.28% 3.25% 5.41% 7.37% 6.86% 4.28% 2.53% 2.88%
2026/03/16 13.41% 16.86% 3.36% 3.31% 5.18% 3.49% 6.36% 4.49% 3.14% 1.88%
2026/03/17 11.4% 17.68% 1.89% 2% 3.04% 7.73% 7.37% 4.99% 2.31% 2.03%
2026/03/18 11.22% 13.15% 3.84% 3.3% 3.47% 6.08% 5.18% 7.06% 2.75% 2.63%
2026/03/19 12.52% 8.07% 5.44% 4.23% 5.39% 4.59% 4.72% 4.89% 3.95% 2.64%
2026/03/20 13.05% 9.69% 5.7% 4.62% 5.97% 4.03% 3.91% 5.68% 3.57% 4.99%
2026/03/21 11.61% 10.98% 5.29% 3.97% 7.48% 3.98% 5.86% 3.72% 4.86% 1%
2026/03/22 15.63% 12.28% 4.11% 3.12% 3.99% 4.71% 5.79% 4.6% 5.31% 1.92%
2026/03/23 9.02% 10.36% 4.84% 3.51% 5.17% 5.4% 3.89% 5.83% 4.06% 3.13%
2026/03/24 7.09% 8.9% 5.41% 3.43% 5.12% 4.77% 4.65% 5.22% 4.64% 2.38%
2026/03/25 10.18% 10.66% 5.29% 4.9% 7.05% 5.4% 4.81% 3.54% 5.91% 4.03%
2026/03/26 8.27% 7.84% 4.72% 5.38% 5.01% 5.66% 2.9% 4.67% 5.06% 1.88%
2026/03/27 10.11% 9.59% 5.05% 4.62% 6.52% 4.69% 1.76% 4.02% 3.38% 1.86%
2026/03/28 13.55% 8.13% 5.58% 4.27% 7.02% 4.94% 3.16% 3.71% 4.2% 2.61%
2026/03/29 16.88% 7.48% 4.69% 3.32% 8.67% 5.61% 5.17% 4.32% 3.57% 1.48%
2026/03/30 15.88% 7.08% 6.13% 5.46% 7.14% 5.5% 3.42% 4.77% 3.95% 1.71%
2026/03/31 15.19% 9.19% 6.28% 4.75% 4.51% 3.84% 3.61% 3.27% 2.96% 1.36%
  • shutterfly.com
  • snapfish.com
  • istockphoto.com
  • shutterstock.com
  • adobe.com
  • easycanvasprints.com
  • mpix.com
  • mixbook.com
  • picsart.com
  • etsy.com

Copyright © Adthena. All rights reserved.

In March 2026, Shutterfly’s impression share fluctuated, peaking at 16.88% on March 29. Snapfish saw a high of 17.68% on March 17. Istockphoto and Shutterstock had modest gains, while Adobe’s share peaked at 8.78% on March 13. Easycanvasprints and Mpix experienced varied trends, with Mixbook and Picsart showing steady performance. Etsy remained relatively low throughout the month.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Photography & Visual Arts - Last month
  1. 1
    Adobe Lightroom & Photoshop https://www.adobe.com

    Edit Your Photos From Anywhere — Easily Edit, Organize & Share Photos Across Your Mobile & Desktop Devices.

  2. 2
    Free Photo Editor - Online Image Editing For Creators | Picsart https://www.picsart.com

    Your go-to photo editor to crop, enhance, and design images - with 200+ features, 80K+ templates, filters, and an intuitive editing experience.

  3. 3
    35% Off Prints + Free Shipping | High-Quality Photo Prints https://www.shutterfly.com

    Get Photos Off Your Phone And Ready For Your Home In Minutes. Fast & Secure Shipping or Get in...

  4. 4
    Shutterstock Official Site | Images, Videos, Music, & More https://www.shutterstock.com

    【1】Unlimited Downloads【2】AI Image Generations【3】80M+ Assets: Images, Video & Music. Photos, images, clip art, vectors, illustrations, HD video, royalty-free music & much more.

  5. 5
    Snapfish® Photo Books & Prints | 70% off Orders $39+ https://www.snapfish.com

    Stay connected with friends & family with custom photo gifts at the lowest prices. Lowest prices for your favorite products. Save on photo cards, prints, books & more! Shop All Photo Gifts. Great Value.

Copyright © Adthena. All rights reserved.

In the vibrant world of digital creativity, Adobe, Picsart, Shutterfly, Shutterstock, and Snapfish captivate audiences with compelling narratives. Adobe emphasizes seamless photo editing across devices, while Picsart offers a feature-rich, intuitive editing experience. Shutterfly and Snapfish entice with discounts on tangible photo products, fostering personal connections. Shutterstock stands out with vast, diverse digital assets, including AI-generated images.

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