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US Media & Entertainment Publishing - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Publishing – US

Google AI Overview visibility for Media & Entertainment Publishing US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 28.3315886309
71.6684113691
28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 6%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
psychologytoday.com 12.71
wsj.com 11.13
countryliving.com 7.48
nationalgeographic.com 6.67
audible.com 6.53
menshealth.com 3.7
audiobooks.com 3.61
nytimes.com 3.58
fatherly.com 2.6
houstonchronicle.com 1.84
others 40.15
  • psychologytoday.com - 12.71%
  • wsj.com - 11.13%
  • countryliving.com - 7.48%
  • nationalgeographic.com - 6.67%
  • audible.com - 6.53%
  • menshealth.com - 3.7%
  • audiobooks.com - 3.61%
  • nytimes.com - 3.58%
  • fatherly.com - 2.6%
  • houstonchronicle.com - 1.84%
  • others - 40.15%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘psychologytoday.com’ leads with 12.71% click share, followed by ‘wsj.com’ at 11.13%. ‘Others’ collectively dominate with 40.15%.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date wsj.com audible.com audiobooks.com psychologytoday.com nationalgeographic.com smartpress.com nytimes.com bloomberg.com mixbook.com printingcenterusa.com
2026/03/01 21.49% 6.82% 5.37% 5.39% 6.81% 0.01% 7.31% 2.12% 3.17% 0%
2026/03/02 7.36% 5.62% 7.05% 5.73% 6.95% 2.93% 7.15% 3.47% 3.28% 0%
2026/03/03 7.63% 8.13% 8.79% 4.29% 5.86% 0.54% 7.53% 2.13% 3.52% 0%
2026/03/04 9.05% 8.44% 7.74% 7.2% 7.24% 1.04% 6.23% 3.12% 2.55% 1.54%
2026/03/05 15.85% 6.32% 5.69% 5.14% 5.82% 3.97% 4.48% 2.5% 4.87% 4.27%
2026/03/06 19.1% 6.63% 5.88% 5.23% 4.95% 3.75% 4.64% 3.22% 1.74% 3.1%
2026/03/07 39.98% 5.11% 4.93% 5.02% 1.94% 0.01% 4.55% 0.21% 1.57% 1.96%
2026/03/08 23.8% 7.62% 7.26% 6.21% 5.49% 0.01% 3.91% 3.44% 1.2% 0.09%
2026/03/09 30.98% 7.15% 6.52% 5.07% 4.3% 8.33% 3.47% 4.31% 1.2% 1.92%
2026/03/10 26.51% 6.67% 5.04% 3.85% 5.72% 3.55% 5.45% 6.11% 1.27% 1.11%
2026/03/11 33.41% 7.5% 5.65% 4.62% 3.78% 1.26% 6.57% 3.13% 0.77% 0.07%
2026/03/12 19.59% 7.99% 6.84% 5.51% 5.42% 0.82% 5.2% 3.64% 1.25% 0.29%
2026/03/13 21.01% 9.07% 4.73% 3.27% 5.54% 2.5% 5.78% 2.44% 2.08% 2.71%
2026/03/14 17.16% 8.75% 6.96% 4.59% 6.67% 0.02% 6.76% 4.82% 1.61% 3.32%
2026/03/15 12.63% 7.75% 6.84% 5.68% 8.73% 0.02% 7.84% 1.01% 2.03% 0.37%
2026/03/16 22.84% 7.81% 6.49% 3.76% 5.22% 2.82% 5.51% 4.13% 3.03% 2.42%
2026/03/17 24.45% 7.53% 6.04% 3.28% 4.92% 1.59% 4.58% 0.91% 4.11% 2.25%
2026/03/18 17.92% 7.63% 6.15% 4.25% 6.44% 3.78% 4.65% 1.63% 1.19% 3.45%
2026/03/19 31.22% 5.99% 5.13% 3.21% 3.45% 2.76% 3.63% 2.47% 2.47% 3.5%
2026/03/20 16.11% 8.68% 6.64% 4.86% 6.37% 0.86% 7.22% 4.09% 2.92% 1.4%
2026/03/21 12.84% 11.05% 6.64% 5.06% 4.96% 0.04% 5.84% 4.12% 2.64% 1.55%
2026/03/22 30.97% 7.53% 5.39% 3.83% 3.22% 0.03% 5.83% 3.55% 0.61% 0.17%
2026/03/23 36.96% 8.29% 5.48% 3.76% 3.81% 2.26% 5.94% 0.83% 0.91% 1%
2026/03/24 18.78% 9.07% 6.57% 5.77% 4% 0.6% 5.94% 0.08% 1.5% 3.79%
2026/03/25 40.19% 7.1% 4.46% 3.39% 2.13% 0.44% 7.06% 1.38% 1.27% 0.12%
2026/03/26 19.07% 9.97% 5.34% 4.92% 5.51% 1.35% 5.78% 3.36% 1.92% 0.03%
2026/03/27 3.55% 13.04% 6.68% 5.88% 4.56% 1.98% 6.88% 0.97% 2.52% 1.39%
2026/03/28 7.85% 9.34% 4.24% 5.09% 4.99% 0.01% 7.19% 5.79% 3.75% 2.3%
2026/03/29 6.26% 12.55% 6.16% 5.43% 4.04% 0.01% 7.78% 1.79% 1.75% 2.51%
2026/03/30 12.98% 9.81% 5.65% 4.8% 5.36% 4.96% 5.86% 0.02% 1.4% 5.54%
2026/03/31 19.91% 15.16% 6.47% 4.36% 2.43% 2.04% 1.43% 1.09% 0.89% 0.04%
  • wsj.com
  • audible.com
  • audiobooks.com
  • psychologytoday.com
  • nationalgeographic.com
  • smartpress.com
  • nytimes.com
  • bloomberg.com
  • mixbook.com
  • printingcenterusa.com

Copyright © Adthena. All rights reserved.

WSJ.com dominated March with fluctuating ad spend, peaking at 40.19% on the 25th. Audible.com maintained steady growth, ending at 15.16%. Audiobooks.com and PsychologyToday.com showed consistent patterns, while NationalGeographic.com saw a decline.

Market Exposure

Competitor Count for US Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 343
2026/03/02 362
2026/03/03 329
2026/03/04 343
2026/03/05 344
2026/03/06 350
2026/03/07 344
2026/03/08 343
2026/03/09 345
2026/03/10 360
2026/03/11 355
2026/03/12 347
2026/03/13 321
2026/03/14 366
2026/03/15 342
2026/03/16 343
2026/03/17 364
2026/03/18 349
2026/03/19 358
2026/03/20 353
2026/03/21 345
2026/03/22 352
2026/03/23 343
2026/03/24 330
2026/03/25 347
2026/03/26 323
2026/03/27 330
2026/03/28 336
2026/03/29 326
2026/03/30 329
2026/03/31 343

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 366 on March 14. The month concluded with a stable count of 343 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
countryliving.com 1.56%
theguardian.com 1.38%
audible.com 1.37%
fatherly.com 1.06%
apnews.com 0.96%
psychologytoday.com -0.81%
highlights.com -1.25%
nationalgeographic.com -1.46%
prevention.com -1.61%
wsj.com -2.16%

Copyright © Adthena. All rights reserved.

In the past month, countryliving.com surged by 1.56%, while wsj.com dropped by 2.16%, showcasing dynamic shifts in click share.

Campaign Efficiency

US Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date countryliving.com audible.com wsj.com menshealth.com fatherly.com psychologytoday.com audiobooks.com nationalgeographic.com bustle.com prevention.com
2026/03/01 5.89% 4.94% 7.16% 5.22% 6.81% 3.86% 2.24% 4.23% 1.6% 10.49%
2026/03/02 5.23% 4.05% 2.14% 1.97% 0.56% 4.47% 3% 5.24% 1.35% 4.69%
2026/03/03 8.65% 4.76% 1.85% 7.77% 5.9% 2.94% 3.1% 3.24% 3.59% 11.37%
2026/03/04 12.26% 5.27% 4.54% 6.66% 6.24% 4.91% 2.83% 4.02% 2.54% 6.63%
2026/03/05 8.4% 4.35% 6.21% 4.2% 4.12% 3.79% 2.12% 3.73% 2.65% 7.64%
2026/03/06 2.92% 5.11% 9.14% 4.46% 0.5% 4.18% 2.39% 3.5% 0.38% 6.27%
2026/03/07 5.15% 4.24% 17.75% 2.33% 1.79% 4.93% 2.38% 1.49% 0.4% 5.6%
2026/03/08 7.27% 5.25% 8.37% 5.28% 3.62% 4.88% 3.22% 4.03% 2.68% 7.24%
2026/03/09 6.96% 4.97% 10.46% 5.53% 3.82% 4.2% 2.92% 3.1% 3.09% 4.92%
2026/03/10 6.26% 5.46% 11.33% 2.77% 3.85% 3.35% 2.37% 4.47% 2.63% 7.46%
2026/03/11 7.01% 6.19% 12.08% 7.3% 0.58% 4.07% 2.89% 2.97% 1.69% 2.92%
2026/03/12 10.27% 5.42% 8.16% 8.48% 6.07% 4.16% 2.59% 3.78% 2.4% 1.46%
2026/03/13 6.69% 6.28% 8.58% 5.89% 6.13% 2.59% 1.98% 3.77% 4.66% 0.64%
2026/03/14 7.83% 6.47% 5.98% 6.59% 4.9% 4.03% 3.11% 4.8% 4.02% 0.32%
2026/03/15 7.7% 4.82% 5.73% 10.01% 4.38% 3.75% 2.45% 5.43% 4.79% 1%
2026/03/16 10.01% 6.02% 8.76% 8.15% 4.39% 3.1% 2.6% 3.73% 5.37% 0.23%
2026/03/17 8.14% 6.25% 7.97% 4.38% 4.46% 2.46% 2.59% 3.46% 3.95% 0.35%
2026/03/18 10.66% 5.43% 6.68% 7.53% 6.01% 3.05% 2.53% 4.04% 0.68% 0.42%
2026/03/19 6.97% 4.4% 9.7% 6.67% 5.3% 2.7% 2.33% 2.54% 3.15% 0.23%
2026/03/20 6.54% 5.62% 6.48% 5.18% 5.59% 3.67% 2.84% 4.28% 1.67% 0.5%
2026/03/21 13.27% 6.91% 6.31% 6.4% 5.93% 3.45% 2.75% 3.15% 3.1% 0.99%
2026/03/22 9.65% 5.68% 10.6% 5.11% 5.2% 3.46% 2.55% 2.79% 3.19% 0.43%
2026/03/23 8.48% 7.58% 15.9% 4.44% 3.75% 3.79% 3.42% 3.09% 2.08% 0.49%
2026/03/24 10.22% 5.92% 9.1% 6.69% 6.43% 4.24% 2.45% 2.35% 3.7% 0.21%
2026/03/25 9.14% 5.45% 15.31% 7.56% 5.9% 3.18% 2.1% 1.6% 2.02% 0.68%
2026/03/26 6.94% 6.76% 6% 6.72% 5.91% 3.84% 2.19% 4.01% 3.28% 0.25%
2026/03/27 8.61% 7.54% 1.48% 7.62% 8.24% 4.01% 2.43% 2.38% 6.15% 0.54%
2026/03/28 10.93% 5.72% 2.12% 5.03% 6.47% 3.54% 1.47% 2.86% 5.83% 0.32%
2026/03/29 10.13% 7.73% 2.87% 5.96% 4.76% 4.21% 2.24% 2.24% 0.4% 0.77%
2026/03/30 8.92% 5.57% 3.65% 6.02% 6.73% 3.29% 1.97% 2.87% 0.33% 1.78%
2026/03/31 10.12% 9.31% 5.93% 5.29% 3.63% 3.39% 2.21% 1.64% 1.32% 0.61%
  • countryliving.com
  • audible.com
  • wsj.com
  • menshealth.com
  • fatherly.com
  • psychologytoday.com
  • audiobooks.com
  • nationalgeographic.com
  • bustle.com
  • prevention.com

Copyright © Adthena. All rights reserved.

In March 2026, “countryliving.com” saw a fluctuating impression share, peaking at 13.27% on the 21st. “audible.com” steadily increased, ending at 9.31%. “wsj.com” had a notable spike on the 7th with 17.75%, but finished lower. “menshealth.com” and “fatherly.com” maintained moderate shares, while “psychologytoday.com” and “audiobooks.com” remained stable. “nationalgeographic.com” and “bustle.com” experienced minor fluctuations. “prevention.com” started strong but declined significantly.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing - Last month
  1. 1
    Markets | Barron's https://www.barrons.com

    Search our database of top ranked financial advisors. Listen To Podcasts. Watch Video. Download App. Highlights: Newsletters Available, Magazine Available, Mobile App Available.

  2. 2
    300 Best Dad Jokes https://www.countryliving.com › best › dad-jokes

    Best Dad Jokes 2026 — If you're in need of a one-liner you haven't heard before, you've come to right place. You'll have the kids cracking up (and maybe rolling their eyes).

  3. 3
    120 of the Best Dad Jokes to Keep On Hand Year-Round https://www.prevention.com

    These are the best dad jokes—they’re funny, corny, and will make anyone laugh. There are one-liners, dad jokes for kids, and more.

  4. 4
    21 Inspiring, Kick-in-the-Pants Quotes for Entrepreneurs https://www.score.org

    Free Online Mentoring, Business Workshops, Training & Resources. Start Or Grow Your Business With The Help Of SCORE. Avoid Mistakes & Learn From Experts. Variety Of Topics Covered.

  5. 5
    WSJ on Sale | Subscribe Now for $2/Week https://www.wsj.com › special-offer › subscribe-today

    Subscribe and save during this limited-time sale. Now only $2 per week. Rigorous, award-winning journalism that stands the test of time.

Copyright © Adthena. All rights reserved.

In the realm of Google PPC, Barron’s and WSJ captivate with financial insights and exclusive offers, while Country Living and Prevention charm with humor through dad jokes. SCORE empowers entrepreneurs with free resources, creating a diverse tapestry of engaging, value-driven narratives.

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