Share of Clicks for top 10 US Media & Entertainment Publishing brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| psychologytoday.com | 10.87 |
| nationalgeographic.com | 8.77 |
| countryliving.com | 7.16 |
| audible.com | 6.48 |
| highlights.com | 5.79 |
| nytimes.com | 5.69 |
| wsj.com | 4.77 |
| menshealth.com | 3.48 |
| audiobooks.com | 3.31 |
| prevention.com | 3.04 |
| others | 40.64 |
- psychologytoday.com - 10.87%
- nationalgeographic.com - 8.77%
- countryliving.com - 7.16%
- audible.com - 6.48%
- highlights.com - 5.79%
- nytimes.com - 5.69%
- wsj.com - 4.77%
- menshealth.com - 3.48%
- audiobooks.com - 3.31%
- prevention.com - 3.04%
- others - 40.64%
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In the media & entertainment PPC landscape, Psychology Today leads with 10.87% click share, followed by National Geographic at 8.77%. Others dominate with 40.64%, highlighting diverse competition.
Share of Spend for the top 10 US Media & Entertainment Publishing brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | wsj.com | nationalgeographic.com | psychologytoday.com | bloomberg.com | audible.com | nytimes.com | audiobooks.com | highlights.com | mixbook.com | printivity.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 9.99% | 4.98% | 4.11% | 7.38% | 8% | 8.83% | 3.64% | 3.17% | 2.94% | 2.43% |
| 2026/02/02 | 10.32% | 3.65% | 3.58% | 2.74% | 11.07% | 10.62% | 6.55% | 3.13% | 1.95% | 2.61% |
| 2026/02/03 | 16.43% | 6.33% | 2.96% | 5.87% | 7.57% | 7.51% | 4.6% | 4.59% | 2.03% | 1.3% |
| 2026/02/04 | 17.72% | 6.32% | 4.02% | 7.77% | 6.47% | 4.87% | 3.47% | 6.59% | 1.44% | 1.39% |
| 2026/02/05 | 21.35% | 3.89% | 4.46% | 7.16% | 7.83% | 5.49% | 5.14% | 6.88% | 1.08% | 3.05% |
| 2026/02/06 | 5.98% | 8.18% | 3.88% | 8.07% | 6.91% | 8.79% | 5.03% | 8.75% | 1.22% | 2.29% |
| 2026/02/07 | 4.8% | 6.3% | 5.68% | 2.46% | 7.03% | 5.37% | 6.97% | 9.2% | 2.08% | 2.74% |
| 2026/02/08 | 10.58% | 8.17% | 3.74% | 6.22% | 6.39% | 5.18% | 5.26% | 7.03% | 1.95% | 1.21% |
| 2026/02/09 | 10.46% | 5.69% | 5.52% | 7.14% | 7.25% | 8.41% | 7.19% | 5.83% | 1.29% | 1.93% |
| 2026/02/10 | 10.27% | 5.87% | 3.87% | 7.57% | 7.36% | 5.85% | 7.35% | 4.52% | 3.01% | 2.36% |
| 2026/02/11 | 9.87% | 6.77% | 5.36% | 9.21% | 6.52% | 7.69% | 5.77% | 4.62% | 2.87% | 2.11% |
| 2026/02/12 | 21.27% | 3.88% | 4.44% | 7.13% | 7.8% | 5.47% | 5.12% | 6.85% | 1.08% | 3.04% |
| 2026/02/13 | 5.95% | 8.14% | 3.86% | 8.03% | 6.87% | 8.75% | 5.02% | 8.71% | 1.22% | 2.28% |
| 2026/02/14 | 4.79% | 6.28% | 5.67% | 2.45% | 7.02% | 5.36% | 6.95% | 9.19% | 2.08% | 2.74% |
| 2026/02/15 | 10.52% | 8.12% | 3.72% | 6.19% | 6.35% | 5.15% | 5.23% | 6.99% | 1.94% | 1.2% |
| 2026/02/16 | 10.35% | 5.62% | 5.46% | 7.06% | 7.17% | 8.32% | 7.11% | 5.76% | 1.27% | 1.91% |
| 2026/02/17 | 14.38% | 9.65% | 3.72% | 4.74% | 4.5% | 11.16% | 4.72% | 3.81% | 2.5% | 0.67% |
| 2026/02/18 | 19.25% | 5.97% | 3.49% | 7.92% | 6.64% | 7.85% | 4.7% | 7.52% | 2.57% | 2.42% |
| 2026/02/19 | 24.07% | 4.91% | 4.97% | 8.06% | 6.09% | 5.78% | 4.44% | 1.65% | 3.81% | 1.1% |
| 2026/02/20 | 16.6% | 5.22% | 5.58% | 6.4% | 5.61% | 8.85% | 5.43% | 5.45% | 3.2% | 1.07% |
| 2026/02/21 | 19.82% | 6.16% | 4.09% | 4.79% | 7.07% | 9.75% | 6.06% | 2.82% | 3.1% | 1.61% |
| 2026/02/22 | 9.94% | 8.58% | 5.31% | 6.47% | 7% | 8.27% | 5.9% | 5.38% | 4.26% | 0.67% |
| 2026/02/23 | 4.16% | 5.64% | 5.18% | 5.31% | 7.05% | 11.16% | 5.8% | 3.09% | 3.69% | 1.13% |
| 2026/02/24 | 11.79% | 6.37% | 3.76% | 5.93% | 7.63% | 8.01% | 6.36% | 1.73% | 4.94% | 1.82% |
| 2026/02/25 | 16.75% | 4.85% | 2.36% | 5.78% | 5.6% | 8.27% | 4.81% | 3.51% | 3.98% | 1.44% |
| 2026/02/26 | 27.37% | 4.88% | 2.35% | 4.94% | 7.22% | 8.82% | 5.34% | 1.95% | 1.47% | 0.55% |
| 2026/02/27 | 18.69% | 6.05% | 4.85% | 7.84% | 6% | 9.47% | 4.86% | 2.81% | 2.89% | 1.2% |
| 2026/02/28 | 17.31% | 6.43% | 6.22% | 6.19% | 5.91% | 5.26% | 4.59% | 4.48% | 3.84% | 0.66% |
- wsj.com
- nationalgeographic.com
- psychologytoday.com
- bloomberg.com
- audible.com
- nytimes.com
- audiobooks.com
- highlights.com
- mixbook.com
- printivity.com
Copyright © Adthena. All rights reserved.
In February 2026, wsj.com saw fluctuating PPC spend, peaking at 27.37 on the 26th. Nationalgeographic.com maintained moderate stability, while psychologytoday.com experienced a dip mid-month. Bloomberg.com and audible.com showed consistent activity, with audible.com peaking early. NyTimes.com had a steady rise, and highlights.com saw a significant drop on the 19th. Mixbook.com and printivity.com had lower, more variable spends. The month concluded with wsj.com leading in spend.
Competitor Count for US Media & Entertainment Publishing
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 408 |
| 2026/02/02 | 393 |
| 2026/02/03 | 390 |
| 2026/02/04 | 378 |
| 2026/02/05 | 393 |
| 2026/02/06 | 370 |
| 2026/02/07 | 394 |
| 2026/02/08 | 381 |
| 2026/02/09 | 383 |
| 2026/02/10 | 395 |
| 2026/02/11 | 379 |
| 2026/02/12 | 393 |
| 2026/02/13 | 370 |
| 2026/02/14 | 394 |
| 2026/02/15 | 381 |
| 2026/02/16 | 383 |
| 2026/02/17 | 300 |
| 2026/02/18 | 340 |
| 2026/02/19 | 337 |
| 2026/02/20 | 336 |
| 2026/02/21 | 343 |
| 2026/02/22 | 372 |
| 2026/02/23 | 367 |
| 2026/02/24 | 362 |
| 2026/02/25 | 341 |
| 2026/02/26 | 323 |
| 2026/02/27 | 335 |
| 2026/02/28 | 356 |
Copyright © Adthena. All rights reserved.
February began with 408 advertisers, fluctuating throughout the month. A notable dip to 300 on February 17th was followed by a recovery, ending at 356.