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US Media & Entertainment Publishing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Publishing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Media & Entertainment Publishing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
amazon.com 10.7
psychologytoday.com 6.8
menshealth.com 5.6
audible.com 5.5
nationalgeographic.com 5.29
countryliving.com 5.05
prevention.com 4.16
delish.com 3.75
housebeautiful.com 3
highlights.com 2.63
others 47.52

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Amazon leads with a 10.7% click share, followed by Psychology Today at 6.8%. Others dominate with 47.52%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Media & Entertainment Publishing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date audible.com audiobooks.com menshealth.com amazon.com nationalgeographic.com nytimes.com delish.com psychologytoday.com prevention.com wsj.com
2025/04/01 7.09% 2.61% 4.91% 4.09% 2.02% 5.51% 1.16% 5.62% 2.12% 2.57%
2025/04/02 6.64% 2.57% 3.01% 6.6% 2.05% 4.75% 3.44% 3.98% 2.48% 0.06%
2025/04/03 9.3% 6.24% 6.36% 7.83% 3.81% 2.85% 3.53% 4.61% 1.63% 0.1%
2025/04/04 7.56% 3.63% 4.15% 7.29% 2.48% 5.26% 1.27% 2.64% 1.82% 12.08%
2025/04/05 7.3% 3.02% 4.24% 6.52% 3.7% 1.92% 3.37% 4.14% 1.96% 4.04%
2025/04/06 8.03% 3.69% 5.03% 7.03% 3.85% 3.68% 3.81% 2.27% 2.5% 0.06%
2025/04/07 9.13% 3.54% 6.5% 7.11% 2.26% 4.66% 4.13% 3.21% 3.29% 0.1%
2025/04/08 8.25% 4.68% 5.29% 5.75% 2.08% 1.4% 3.98% 2.9% 1.86% 9.6%
2025/04/09 7.09% 3.79% 2.81% 5.23% 4.5% 4.09% 2.1% 1.34% 1.93% 4.31%
2025/04/10 9.35% 5.4% 3.82% 5.15% 3.5% 1.15% 3.46% 3.61% 1.46% 2.33%
2025/04/11 9.79% 2.55% 3.17% 7.15% 4.43% 1.42% 3.89% 2.42% 2.66% 0.04%
2025/04/12 8.93% 4.73% 2.86% 6.35% 4.26% 1.32% 2.11% 4.08% 1.34% 4.41%
2025/04/13 8.6% 3.84% 4.76% 4% 5.95% 1.24% 3.43% 3.32% 2.52% 9.2%
2025/04/14 8.78% 4.4% 5.79% 5.47% 4.04% 1.27% 2.47% 3.84% 2.89% 0.04%
2025/04/15 12.45% 4.31% 5.08% 4.21% 4.18% 1.78% 2.75% 3.88% 2.01% 2.33%
2025/04/16 11.59% 5.64% 4.48% 4.93% 4.46% 1.36% 2.24% 2.17% 3.22% 6.27%
2025/04/17 7.64% 0.5% 3.7% 3.85% 4.04% 13.24% 1.85% 5.24% 2.44% 0.03%
2025/04/18 10.66% 5.59% 4.96% 4.08% 2.52% 5.7% 3.1% 3.05% 2.41% 0.11%
2025/04/19 7.8% 4.74% 4.52% 4.05% 3.57% 1.45% 2.59% 1.46% 2.99% 9.25%
2025/04/20 10.44% 5.18% 2.61% 5.47% 3.5% 5.26% 2.81% 1.48% 2.5% 3.05%
2025/04/21 9.07% 5.01% 4.59% 6.53% 3.28% 1.56% 2.3% 4.08% 2.16% 2.73%
2025/04/22 9.75% 4.85% 5.06% 3.52% 4% 6.61% 2% 2.53% 1.59% 8.89%
2025/04/23 11.95% 4.96% 4.35% 6.64% 4.58% 2.46% 2.05% 0% 2.63% 2.21%
2025/04/24 10.47% 5.58% 4.21% 5.7% 3.59% 1.39% 0.68% 0.58% 2.51% 10.53%
2025/04/25 9.19% 6.3% 4.93% 5.13% 3.9% 1.87% 3.14% 2.9% 1.34% 4.35%
2025/04/26 8.61% 4.89% 3.66% 7.33% 5.08% 4.68% 1.86% 2.16% 2.97% 0.07%
2025/04/27 11.23% 4.97% 5.36% 6.19% 4.57% 1.47% 3.18% 1.82% 1.68% 2.62%
2025/04/28 10.4% 5.51% 4.49% 4.79% 5.17% 6.44% 2.8% 1.58% 1.09% 1.89%
2025/04/29 11.14% 4.89% 3.51% 4.51% 3.58% 5.33% 2.2% 1.51% 1.57% 4.18%
2025/04/30 10.7% 7.09% 5.86% 4.51% 3.65% 3.17% 2.81% 1.67% 0.92% 0.03%

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April saw Audible.com leading with fluctuating spend, peaking mid-month. Audiobooks.com and Amazon.com showed consistent growth, while WSJ.com had sporadic spikes. The month concluded with Audible.com maintaining dominance.

Market Exposure

Competitor Count for US Media & Entertainment Publishing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 506
2025/04/02 479
2025/04/03 468
2025/04/04 489
2025/04/05 500
2025/04/06 505
2025/04/07 503
2025/04/08 502
2025/04/09 500
2025/04/10 522
2025/04/11 464
2025/04/12 481
2025/04/13 460
2025/04/14 487
2025/04/15 496
2025/04/16 475
2025/04/17 453
2025/04/18 510
2025/04/19 501
2025/04/20 476
2025/04/21 516
2025/04/22 495
2025/04/23 484
2025/04/24 488
2025/04/25 455
2025/04/26 485
2025/04/27 456
2025/04/28 465
2025/04/29 451
2025/04/30 450

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April saw fluctuating advertiser numbers, peaking at 522 on April 10. The month concluded with a decline, ending at 450.

Campaign Efficiency

Market Loss & Market Gains for US Media & Entertainment Publishing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
cosmopolitan.com 1.46%
audible.com 1.27%
nytimes.com 1.15%
audiobooks.com 0.72%
nationalgeographic.com 0.6%
thestoryexchange.org -0.69%
delish.com -0.72%
highlights.com -0.73%
amazon.com -1.71%
psychologytoday.com -2.77%

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In the past month, cosmopolitan.com surged with a 1.46% click share increase, while psychologytoday.com faced a 2.77% decline.

Campaign Efficiency

US Media & Entertainment Publishing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date amazon.com menshealth.com audible.com delish.com countryliving.com housebeautiful.com prevention.com nationalgeographic.com thriftbooks.com thestoryexchange.org
2025/04/01 7.31% 6.84% 3.51% 3.07% 5.45% 4.8% 4.85% 1.22% 1.4% 2.39%
2025/04/02 12.43% 4.72% 3.19% 6.41% 2.5% 3.53% 5.85% 1.16% 2.98% 0.98%
2025/04/03 14.06% 8.88% 4.78% 6.33% 2.83% 4.91% 4.11% 2.27% 1.32% 0.98%
2025/04/04 15.02% 6.07% 3.75% 3.45% 2.56% 3.89% 5.59% 1.46% 1.33% 4.46%
2025/04/05 15.95% 5.92% 3.36% 5.75% 3.01% 4.04% 5.13% 2.16% 2.32% 4.78%
2025/04/06 18.5% 6.61% 3% 5.94% 2.72% 3.42% 5.46% 2.08% 1.4% 2.06%
2025/04/07 12.11% 7.97% 3.92% 7.37% 3.2% 4.52% 7.2% 1.1% 1.37% 1.31%
2025/04/08 14.11% 8.34% 3.79% 7.39% 2.72% 4.71% 4.45% 1.23% 1.14% 3.93%
2025/04/09 11.58% 4.23% 3.62% 4.46% 3.75% 4.29% 5.65% 2.75% 1.7% 1.57%
2025/04/10 10.44% 5.12% 4.29% 6.34% 5.11% 1.88% 4.06% 2.17% 1.54% 3.84%
2025/04/11 13.65% 5.12% 4.02% 5.86% 6.2% 5.28% 5.56% 2.33% 2.1% 2.02%
2025/04/12 13.72% 4.69% 4.26% 4.36% 3.77% 4.68% 4.16% 2.65% 2.44% 1.1%
2025/04/13 7.29% 6.99% 3.94% 6.57% 3.16% 3.92% 6.47% 3.74% 1.18% 2.56%
2025/04/14 11.1% 7.1% 3.86% 3.66% 4.3% 4.15% 6.36% 2.05% 0.8% 1.3%
2025/04/15 8.55% 6.43% 6.03% 6.02% 3.8% 5.15% 4.91% 2.59% 1.04% 1.97%
2025/04/16 11.64% 6.84% 6.19% 5.63% 3.84% 1.72% 7.06% 3.11% 1.41% 1.55%
2025/04/17 8.08% 5.86% 4.89% 3.26% 3.08% 2.56% 5.11% 2.57% 1.79% 1.75%
2025/04/18 6.38% 6.33% 5.35% 5.35% 5.42% 4.61% 5.52% 1.81% 1.02% 2.46%
2025/04/19 9.21% 6.64% 4.17% 5.75% 2.7% 4.03% 6.69% 2.36% 1.18% 1.47%
2025/04/20 10.33% 3.89% 4.82% 6.4% 4.3% 3.77% 6.37% 2.22% 1.56% 1.69%
2025/04/21 12.99% 8.02% 4.89% 4.86% 2.1% 3.5% 5.56% 2.14% 0.98% 1.19%
2025/04/22 8.72% 7.6% 5.22% 3.41% 2.79% 5.45% 5.02% 2.76% 0.89% 1.72%
2025/04/23 14.59% 5.58% 5.33% 4.07% 3.83% 4.98% 6.52% 3.01% 1.3% 1.54%
2025/04/24 13.91% 6.23% 5.27% 1.93% 4.01% 5.16% 5.47% 2.2% 0.96% 1.03%
2025/04/25 10.25% 6.45% 5.26% 5.65% 4.15% 5.51% 4.19% 2.55% 1.86% 1.09%
2025/04/26 13.29% 5.32% 4.51% 3.6% 4.97% 3.3% 6.22% 3.08% 4.7% 1.59%
2025/04/27 12.97% 7.67% 6.3% 5.98% 3.75% 4.73% 4.02% 3.09% 3.54% 0.59%
2025/04/28 10.36% 7.17% 5.78% 5.78% 3.61% 3.12% 3.78% 3.89% 3.2% 1.87%
2025/04/29 10.75% 5.33% 6.46% 4.3% 3.91% 4.15% 4.75% 2.46% 2.73% 2.5%
2025/04/30 12.86% 7.1% 6.75% 5.08% 4.53% 3.95% 3.55% 2.45% 2.27% 1.29%

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April saw Amazon’s PPC impression share fluctuate, peaking at 18.5% on the 6th, before stabilizing around 12.86% by month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Media & Entertainment Publishing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Audiobooks.com | Get 3 Audiobooks Free https://www.audiobooks.com

    Over 500,000 Audiobooks Online to Choose From. Sign Up for a Free Trial to Listen Now

  2. 2
    2024 Funniest Dad Jokes https://www.homemade-gifts-made-easy.com › dad-jokes

    180+ of the Best Dad Jokes — Why did the dad joke page never get lost? Because it always had tabs on everything! We've got dad jokes so corny you'll want to get your butter out.

  3. 3
    145 Dad Jokes That are Actually Funny https://www.housebeautiful.com

    From one-liners to corny comedy, this hilarious selection of the best dad jokes will have every father chuckling. They're so bad, they're good.

  4. 4
    200 Best Dad Jokes of All-Time - Corny Puns and One-Liners https://www.menshealth.com

    Find & compare the best Dad Jokes that fits your needs. See our Top Picks! 200 Best Dad Jokes 2025.

  5. 5
    150 Best Dad Jokes That Will Actually Make Your Family Laugh https://www.prevention.com

    150 Best Dad Jokes That Will Actually Make Your Family Laugh. Nothing beats a corny one-liner.

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In the world of Google PPC, humor reigns supreme. Audiobooks.com entices with a free trial, offering over 500,000 audiobooks. Meanwhile, dad jokes dominate, with sites like homemade-gifts-made-easy.com, housebeautiful.com, menshealth.com, and prevention.com vying for the title of funniest. Each ad promises laughter, from corny puns to timeless one-liners, ensuring a chuckle for every family.

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