US Pharma & Biotech Neuroscience - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Neuroscience category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Neuroscience – US

Google AI Overview visibility for Pharma & Biotech Neuroscience US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 49.2837562092
50.7162437908
49%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 27
73
27%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 28%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Neuroscience brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vraylar.com 25.67
caplyta.com 17.03
rexulti.com 14.28
vraylarhcp.com 10.55
nurtec.com 5.49
vyepti.com 4.48
rexultihcp.com 3.42
caplytahcp.com 3.07
wakixhcp.com 1.23
fanapt.com 1.22
others 13.56
  • vraylar.com - 25.67%
  • caplyta.com - 17.03%
  • rexulti.com - 14.28%
  • vraylarhcp.com - 10.55%
  • nurtec.com - 5.49%
  • vyepti.com - 4.48%
  • rexultihcp.com - 3.42%
  • caplytahcp.com - 3.07%
  • wakixhcp.com - 1.23%
  • fanapt.com - 1.22%
  • others - 13.56%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Vraylar.com leads with 25.67% click share, followed by Caplyta.com at 17.03%. Rexulti.com captures 14.28%, while ‘others’ collectively hold 13.56%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Neuroscience brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vraylar.com caplyta.com rexulti.com vraylarhcp.com caplytahcp.com rexultihcp.com vyepti.com nurtec.com parkinson.org wakix.com
2026/04/01 31.12% 18.45% 7.11% 17.75% 1.39% 2.26% 5.48% 5.13% 0.7% 1.62%
2026/04/02 26.84% 20.81% 10.13% 13.24% 2.84% 3.28% 4.95% 5.73% 1.15% 1.58%
2026/04/03 30.93% 22.42% 3.26% 18.95% 1.25% 0.89% 3.59% 4.35% 0.93% 1.82%
2026/04/04 25.12% 18.97% 7.13% 17.12% 1.79% 4.06% 3.56% 3.64% 0.82% 1.78%
2026/04/05 28.83% 19.67% 8.21% 15.41% 2.08% 3.34% 3.19% 3.55% 1.08% 2.01%
2026/04/06 25.16% 18.17% 14.04% 15.85% 1.55% 5.35% 3.67% 5.34% 0.1% 1.64%
2026/04/07 26.47% 20% 6.32% 17.75% 4.85% 3.54% 2.96% 4.62% 0.76% 1.44%
2026/04/08 30.31% 19.12% 10.2% 17.6% 2.39% 4.81% 2.26% 4.57% 0.58% 1.28%
2026/04/09 31.46% 19.91% 7.1% 16.72% 5.44% 2.56% 3.66% 4.15% 0.6% 1.25%
2026/04/10 30.36% 16.9% 4.96% 21.6% 6.12% 2.28% 3.09% 3.35% 0.74% 0.95%
2026/04/11 33.34% 20.5% 7.43% 21.61% 1.44% 2.56% 2.74% 2.09% 0.17% 0.9%
2026/04/12 28.26% 20.16% 6.36% 19.02% 4.66% 2.32% 2.22% 3.61% 0.81% 1.24%
2026/04/13 30.11% 19.31% 13.13% 15.64% 0.64% 4.61% 2.54% 2.84% 1.06% 1.37%
2026/04/14 31.06% 23.45% 4.56% 16.92% 0.66% 1.64% 3.33% 3.33% 2.23% 1.04%
2026/04/15 27.66% 18.12% 12.23% 16.43% 4.99% 4.16% 3.18% 2.66% 1.22% 0.83%
2026/04/16 35.4% 14.64% 2.15% 18.84% 8.48% 1.92% 2.84% 3.02% 2.79% 0.6%
2026/04/17 32.53% 20.32% 12.12% 12.34% 3.51% 4% 2.38% 3.67% 1.79% 1.33%
2026/04/18 29.13% 22% 5.47% 12.09% 5.73% 1.53% 3.77% 2.65% 1.42% 0.81%
2026/04/19 27.33% 19.43% 13.08% 12.78% 0.24% 4.93% 3.51% 3.11% 3.97% 0.65%
2026/04/20 25.16% 20.9% 11.09% 12.39% 5.57% 4.31% 3.28% 4.2% 1.2% 1.17%
2026/04/21 29.06% 17.28% 11.43% 11.78% 5.64% 4.57% 3.78% 3.13% 0.7% 0.87%
2026/04/22 28.13% 17.62% 12.68% 14.88% 3.81% 4.54% 3.02% 3.06% 0.58% 0.73%
2026/04/23 27.15% 17.9% 8.48% 17.21% 3.8% 3.5% 3.64% 3.25% 1.11% 1.27%
2026/04/24 22.69% 19.97% 13.89% 12.76% 1.59% 5.4% 3.56% 3.46% 2.07% 0.62%
2026/04/25 27.59% 16.01% 11.67% 16.29% 3.81% 3.99% 3.22% 3.3% 1.72% 0.72%
2026/04/26 23.62% 17.86% 11.62% 10.45% 4.38% 4.56% 5.11% 2.36% 2.25% 0.92%
2026/04/27 26.4% 19.98% 9.59% 14.82% 5.41% 3.67% 3.1% 4.22% 0.62% 0.62%
2026/04/28 24.28% 16.64% 13.83% 12.2% 5.56% 5.1% 3.26% 2.79% 2.53% 1.19%
2026/04/29 24.95% 14.5% 14.33% 15.46% 6.66% 5.63% 3.73% 3.33% 0.87% 0.61%
2026/04/30 23.48% 19.84% 13.9% 10.2% 6.87% 4.66% 3.48% 3.43% 1.56% 0.69%
  • vraylar.com
  • caplyta.com
  • rexulti.com
  • vraylarhcp.com
  • caplytahcp.com
  • rexultihcp.com
  • vyepti.com
  • nurtec.com
  • parkinson.org
  • wakix.com

Copyright © Adthena. All rights reserved.

April saw vraylar.com lead with fluctuating spend, peaking mid-month. Caplyta.com maintained a steady presence, while rexulti.com showed sporadic spikes. Vraylarhcp.com and caplytahcp.com had varied trends, ending with moderate shares.

Market Exposure

Competitor Count for US Pharma & Biotech Neuroscience

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 70
2026/04/02 70
2026/04/03 78
2026/04/04 83
2026/04/05 79
2026/04/06 80
2026/04/07 78
2026/04/08 76
2026/04/09 73
2026/04/10 77
2026/04/11 69
2026/04/12 69
2026/04/13 72
2026/04/14 71
2026/04/15 70
2026/04/16 68
2026/04/17 63
2026/04/18 72
2026/04/19 76
2026/04/20 75
2026/04/21 82
2026/04/22 79
2026/04/23 83
2026/04/24 77
2026/04/25 84
2026/04/26 82
2026/04/27 81
2026/04/28 77
2026/04/29 79
2026/04/30 79

Copyright © Adthena. All rights reserved.

April began with 70 advertisers, peaking at 84 mid-month. Fluctuations followed, ending at 79.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Neuroscience

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
rexulti.com 4.85%
botoxchronicmigraine.com 2.14%
rexultihcp.com 0.93%
caplytahcp.com 0.85%
zavzpret.com 0.77%
nurtec.com -0.86%
nourianzhcp.com -1.4%
caplyta.com -1.58%
vraylarhcp.com -3.29%
vraylar.com -3.46%

Copyright © Adthena. All rights reserved.

Rexulti.com surged with a 4.85% click share increase, while vraylar.com dropped by 3.46%. Botoxchronicmigraine.com gained 2.14%, contrasting vraylarhcp.com’s 3.29% decline.

Campaign Efficiency

US Pharma & Biotech Neuroscience Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vraylar.com rexulti.com caplyta.com vraylarhcp.com vyepti.com rexultihcp.com caplytahcp.com nurtec.com wakixhcp.com wakix.com
2026/04/01 21.78% 3.84% 11.09% 15.25% 13.29% 4.34% 1.92% 9.21% 3.29% 3.31%
2026/04/02 18.79% 5.49% 12.48% 11.05% 11.5% 5.64% 3.14% 10.43% 3.78% 3.09%
2026/04/03 21.95% 1.65% 14.7% 16.38% 8.69% 1.68% 1.74% 7.91% 3.57% 3.6%
2026/04/04 16.8% 6.84% 11.3% 14.46% 7.93% 5.91% 3.02% 5.67% 3.06% 3.45%
2026/04/05 19.94% 6.26% 11.68% 13.29% 7.59% 5.36% 2.59% 6.45% 3.81% 3.97%
2026/04/06 17.02% 10.47% 11.15% 13.08% 8.78% 8.36% 2.17% 9.45% 2.96% 3.16%
2026/04/07 18.28% 6.09% 12.28% 14.9% 7.11% 5.07% 5.35% 7.95% 3.42% 2.92%
2026/04/08 22.19% 8.28% 12.97% 15.98% 6.02% 7.65% 2.8% 8.52% 2.87% 2.61%
2026/04/09 22.6% 6.05% 12.28% 14.53% 9.44% 4.37% 6.14% 7.64% 3.22% 2.67%
2026/04/10 22.25% 3.53% 10.5% 19.27% 7.8% 3.98% 6.56% 5.74% 2.87% 2.03%
2026/04/11 27.13% 5.12% 13.56% 21.44% 7.77% 5.1% 1.73% 3.27% 2.35% 2.02%
2026/04/12 19.53% 4.49% 14.27% 17.18% 6.65% 3.79% 5.32% 6.2% 3.4% 2.8%
2026/04/13 22.78% 10.35% 12.82% 14.41% 6.35% 8.15% 1.08% 4.37% 3.08% 2.98%
2026/04/14 22.54% 3.64% 14.82% 15.28% 8.35% 3.15% 1.42% 5.07% 3.08% 2.13%
2026/04/15 20.9% 9.77% 11.46% 15.24% 7.96% 7.44% 5.25% 3.9% 3.04% 1.86%
2026/04/16 23.93% 2.85% 9.02% 16.49% 7.27% 3.1% 9.06% 5.07% 4.01% 1.37%
2026/04/17 24.18% 8.46% 13.92% 11.91% 7.78% 7.32% 4.56% 6.74% 2.59% 2.85%
2026/04/18 19.67% 2.75% 12.62% 10.6% 9.12% 2.87% 5.93% 3.86% 2.29% 1.7%
2026/04/19 19.29% 8.71% 11.71% 10.95% 9.06% 7.76% 0.56% 4.78% 2.13% 1.27%
2026/04/20 17.46% 7.11% 12.04% 10.16% 8.44% 6.45% 5.88% 6.98% 2.16% 2.32%
2026/04/21 19.2% 9.93% 11.47% 9.73% 8.53% 7.18% 5.54% 4.24% 2.45% 1.73%
2026/04/22 20.21% 8.23% 10.26% 13.52% 7.75% 7.6% 4.12% 4.65% 2.47% 1.66%
2026/04/23 18.24% 6.92% 9.91% 14.1% 8.57% 5.75% 4.32% 5.18% 2.83% 2.46%
2026/04/24 15.05% 9.89% 10.87% 11% 8.51% 8.62% 1.76% 5.55% 2.47% 1.31%
2026/04/25 19.15% 7.81% 9.25% 13.64% 7.87% 6.18% 4.22% 5.44% 1.99% 1.53%
2026/04/26 15.14% 8.28% 9.03% 7.78% 10.55% 6.52% 4.26% 2.91% 1.49% 1.78%
2026/04/27 18.63% 7.02% 11.88% 12.86% 7.74% 5.77% 5.65% 7.14% 1.57% 1.23%
2026/04/28 15.57% 11.28% 9% 9.74% 8.57% 8.02% 5.64% 4.24% 2.4% 2.36%
2026/04/29 17.24% 12.71% 7.98% 12.51% 8.04% 9.46% 6.76% 5.19% 1.74% 1.26%
2026/04/30 15.89% 13.42% 10.93% 8.22% 7.85% 7.19% 6.85% 4.78% 2.45% 1.46%
  • vraylar.com
  • rexulti.com
  • caplyta.com
  • vraylarhcp.com
  • vyepti.com
  • rexultihcp.com
  • caplytahcp.com
  • nurtec.com
  • wakixhcp.com
  • wakix.com

Copyright © Adthena. All rights reserved.

April saw vraylar.com lead with fluctuating impressions, peaking mid-month. Rexulti.com and caplyta.com showed steady growth, while vraylarhcp.com and vyepti.com experienced varied trends. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Neuroscience

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Neuroscience - Last month
  1. 1
    CAPLYTA® (lumateperone) | Information & Resources https://www.caplyta.com

    Rx only. Learn about CAPLYTA and how it could help. See Med Guide & Boxed WARNINGS. Find helpful information and resources for CAPLYTA at...

  2. 2
    CAPLYTA® (lumateperone) - Healthcare Professionals https://www.caplytahcp.com/

    Learn about a treatment option. See full Safety Information, PI & Boxed WARNINGS. Find information intended for healthcare professionals about CAPLYTA.

  3. 3
    REXULTI® (brexpiprazole) - Information For Patients https://www.rexulti.com/

    REXULTI® (brexpiprazole) Important Safety, Prescribing Info & Boxed Warning.

  4. 4
    VRAYLAR® (cariprazine) - Medication Information https://www.vraylar.com/

    See VRAYLAR® (cariprazine) Full Prescribing Information, Including Boxed Warnings.

  5. 5
    VRAYLAR® (cariprazine) http://www.vraylarhcp.com

    FDA-Approved Treatment — View Safety, Prescribing Info, and Boxed Warnings. Get More Information. Learn About VRAYLAR® and See if It's The Right Treatment for Your Patients.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, CAPLYTA and VRAYLAR dominate with targeted messaging. CAPLYTA emphasizes resources for both patients and healthcare professionals, while VRAYLAR highlights FDA approval and comprehensive safety information. REXULTI focuses on patient-centric safety and prescribing details.

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