US Pharma & Biotech Neuroscience - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Neuroscience category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Neuroscience – US

Google AI Overview visibility for Pharma & Biotech Neuroscience US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 68.7281992925
31.2718007075
68%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Neuroscience brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vraylar.com 28.79
rexulti.com 15.44
caplyta.com 12.53
vraylarhcp.com 9.71
nurtec.com 5.06
vyepti.com 3.64
rexultihcp.com 3.2
fanapt.com 2.39
caplytahcp.com 2.09
wakix.com 1.47
others 15.68
  • vraylar.com - 28.79%
  • rexulti.com - 15.44%
  • caplyta.com - 12.53%
  • vraylarhcp.com - 9.71%
  • nurtec.com - 5.06%
  • vyepti.com - 3.64%
  • rexultihcp.com - 3.2%
  • fanapt.com - 2.39%
  • caplytahcp.com - 2.09%
  • wakix.com - 1.47%
  • others - 15.68%

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In the competitive landscape of Google PPC, vraylar.com dominates with a 28.79% click share. Following are rexulti.com at 15.44% and caplyta.com at 12.53%. Notably, ‘others’ collectively hold 15.68%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Neuroscience brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vraylar.com caplyta.com nurtec.com rexulti.com vraylarhcp.com vyepti.com wakix.com fanapt.com caplytahcp.com rexultihcp.com
2025/12/01 32.13% 16.96% 2.4% 11.07% 14.25% 2.09% 0.67% 0.02% 1.6% 1.9%
2025/12/02 44.12% 20.02% 5.31% 1.2% 9.1% 1.25% 1.96% 0.03% 2.05% 1.17%
2025/12/03 44.61% 15.01% 1.78% 6.39% 15.51% 1.81% 1.61% 0.01% 0.82% 1.66%
2025/12/04 55.78% 6.44% 3.95% 3.63% 10.3% 2.49% 2.6% 0.01% 0.99% 0.51%
2025/12/05 46.72% 10.57% 3.29% 2.72% 18.91% 3.32% 2.12% 0.01% 1.92% 0.81%
2025/12/06 47.72% 8.05% 4.02% 4.54% 14.75% 3.5% 1.45% 0% 2.38% 1.82%
2025/12/07 38.77% 13.73% 3.57% 4.24% 17.81% 1.79% 1.62% 0% 2.62% 0.72%
2025/12/08 42.49% 13.89% 2.71% 3.22% 14.68% 3.2% 1.55% 0.87% 0.69% 1.23%
2025/12/09 44.42% 11.55% 2.78% 2.42% 16.97% 1.82% 1.88% 1.31% 2.52% 1.97%
2025/12/10 44.8% 11.65% 2.4% 5.84% 17.23% 2.37% 1.3% 1.13% 2.55% 1.77%
2025/12/11 33.46% 15.13% 5.38% 9.4% 8.5% 3.04% 2.21% 2.65% 3.86% 2.22%
2025/12/12 46.48% 3.25% 4.29% 4.16% 16.19% 3.78% 1.9% 2.64% 1.04% 2.04%
2025/12/13 41.02% 5.41% 3.59% 6.27% 8.41% 2.82% 1.93% 1.93% 3.51% 2.04%
2025/12/14 9.46% 11.35% 10.45% 13.76% 4.78% 6.65% 4.1% 6.69% 3.85% 2.22%
2025/12/15 9.81% 20.48% 6.85% 15.67% 2.54% 3.53% 2.68% 4.25% 0.49% 4.89%
2025/12/16 41.67% 9.67% 2.38% 4.13% 20.84% 1.87% 1.07% 1.37% 2.07% 0.96%
2025/12/17 37.5% 14.34% 2.38% 2.1% 18.84% 2.16% 1.42% 1.63% 2.78% 1.05%
2025/12/18 38.95% 16.81% 1.87% 3.31% 15.97% 2.32% 1.47% 1.04% 1.88% 0.57%
2025/12/19 39.67% 13.45% 3.55% 4.35% 17.19% 2.69% 0.99% 1.32% 2.94% 2.11%
2025/12/20 40.67% 8.74% 5.18% 4.15% 15.53% 3.22% 1.68% 1.4% 2.81% 1.89%
2025/12/21 28.73% 18.41% 2.51% 7.47% 16.23% 3.29% 1.26% 0.87% 2.16% 2.85%
2025/12/22 35% 11.96% 3.42% 6.18% 17.4% 3.45% 1.29% 1.2% 1.8% 2.69%
2025/12/23 34% 18.61% 2.84% 6.98% 14.46% 2.7% 1.05% 1.04% 3.88% 2.26%
2025/12/24 38.96% 19.8% 3.11% 8.04% 12.48% 2.71% 1.67% 1.33% 0.94% 2.14%
2025/12/25 45.98% 10.82% 1% 3.22% 17.72% 2.82% 0.88% 1.46% 0.92% 0.62%
2025/12/26 41.04% 17.56% 2.04% 4.09% 14.28% 2.96% 1.76% 1.72% 1.25% 2.36%
2025/12/27 41.27% 13.89% 1.6% 5.53% 15.29% 2.33% 0.81% 1.44% 3.62% 1.91%
2025/12/28 41.95% 12.96% 2.27% 6.42% 12.62% 1.95% 1.31% 1.8% 1.35% 2.19%
2025/12/29 29.9% 19.27% 3.66% 10.98% 9.41% 3.01% 2.52% 0.8% 2.01% 3.59%
2025/12/30 40.5% 19.55% 3.01% 6.67% 11.21% 1.41% 1.79% 1.1% 1.36% 2.47%
2025/12/31 50.15% 20.94% 4.96% 3.96% 3.14% 2.37% 2.35% 1% 0.02% 0.02%
  • vraylar.com
  • caplyta.com
  • nurtec.com
  • rexulti.com
  • vraylarhcp.com
  • vyepti.com
  • wakix.com
  • fanapt.com
  • caplytahcp.com
  • rexultihcp.com

Copyright © Adthena. All rights reserved.

Vraylar.com led December’s PPC spend, peaking at 55.78 on the 4th. Caplyta.com followed, ending strong at 20.94. Nurtec.com and Rexulti.com showed moderate fluctuations, while Vraylarhcp.com and others maintained lower spend levels.

Market Exposure

Competitor Count for US Pharma & Biotech Neuroscience

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 89
2025/12/02 83
2025/12/03 96
2025/12/04 97
2025/12/05 104
2025/12/06 111
2025/12/07 107
2025/12/08 105
2025/12/09 102
2025/12/10 107
2025/12/11 105
2025/12/12 108
2025/12/13 84
2025/12/14 90
2025/12/15 88
2025/12/16 96
2025/12/17 87
2025/12/18 93
2025/12/19 84
2025/12/20 92
2025/12/21 87
2025/12/22 99
2025/12/23 98
2025/12/24 95
2025/12/25 95
2025/12/26 88
2025/12/27 90
2025/12/28 90
2025/12/29 91
2025/12/30 88
2025/12/31 88

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December saw a dynamic shift in distinct advertisers, peaking at 111 on December 6th. The month concluded with a stable count of 88, reflecting a balanced competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Neuroscience

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
caplyta.com 4.04%
rexulti.com 2.4%
rexultihcp.com 0.7%
cefaly.com 0.46%
aristada.com 0.3%
lybalvi.com -0.66%
vraylarhcp.com -0.73%
abilifyasimtufii.com -0.85%
vraylar.com -0.95%
nurtec.com -1.29%

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Caplyta.com surged with a 4.04% increase, while nurtec.com dropped by 1.29%. Rexulti.com gained 2.4%, contrasting vraylar.com’s 0.95% decline.

Campaign Efficiency

US Pharma & Biotech Neuroscience Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vraylar.com caplyta.com vyepti.com nurtec.com rexulti.com vraylarhcp.com wakix.com fanapt.com rexultihcp.com caplytahcp.com
2025/12/01 21.66% 9.51% 4.7% 1.64% 9.94% 15.5% 1.32% 0.03% 5.21% 2.86%
2025/12/02 26.82% 9.24% 3.07% 4.38% 2.53% 10.86% 3.53% 0.06% 2.32% 7.98%
2025/12/03 26.2% 9.13% 4.98% 1.48% 10.92% 16.4% 2.9% 0.02% 4.26% 1.87%
2025/12/04 30.83% 6.28% 6.48% 4.73% 3.97% 12.91% 4.43% 0.01% 1.66% 2.23%
2025/12/05 26.4% 5.88% 8.88% 5.25% 3.34% 22.06% 3.6% 0.01% 2.69% 4.2%
2025/12/06 24.63% 8.36% 8.84% 4.73% 4.52% 15.4% 2.28% 0.01% 4.47% 3.79%
2025/12/07 23.17% 9.86% 3.57% 2.83% 3.88% 19.78% 2.64% 0.01% 1.66% 5.41%
2025/12/08 28.45% 6.58% 7.36% 1.95% 2.8% 18.66% 2.45% 1.66% 3.8% 1.08%
2025/12/09 25.07% 9.35% 4.21% 1.99% 2.52% 18.38% 3.01% 2.91% 4.68% 6.5%
2025/12/10 25.12% 9.99% 6.97% 1.79% 6.6% 19.79% 2.31% 2.54% 5.21% 3.6%
2025/12/11 17.88% 10.2% 7.27% 6.59% 9.09% 8.28% 3.19% 4.68% 5.9% 6.25%
2025/12/12 25.95% 4.32% 9.05% 5.31% 3.9% 16.59% 2.88% 4.99% 4.71% 2.03%
2025/12/13 20.84% 5.68% 6.18% 3.76% 6.07% 9.78% 2.9% 3.47% 4.93% 4.86%
2025/12/14 12.05% 4.54% 11.41% 9.02% 7.49% 8.6% 3.72% 8.64% 4.31% 3.82%
2025/12/15 13.17% 8.47% 6.97% 3.4% 9.94% 4.06% 2.86% 6.73% 9.99% 0.37%
2025/12/16 22.35% 8.67% 4.72% 2.34% 4.26% 24.05% 1.81% 2.77% 2.68% 3.89%
2025/12/17 20.67% 9.16% 5.62% 2.91% 2.87% 20.62% 2.26% 3.63% 2.36% 4.92%
2025/12/18 26.23% 8.62% 6.31% 1.77% 3.01% 18.94% 2.65% 1.99% 2.3% 3.69%
2025/12/19 25.41% 8.13% 7.08% 4.6% 4.62% 19.05% 1.58% 2.39% 5.03% 4.36%
2025/12/20 25.27% 6.47% 8.01% 7.34% 3.71% 18.13% 2.51% 2.2% 4.47% 3.12%
2025/12/21 16.15% 11.88% 7.18% 3.39% 5.91% 18.04% 2.01% 1.2% 8.01% 2.83%
2025/12/22 19.24% 10.74% 8.1% 4.82% 5.34% 17.91% 1.86% 2.51% 5.94% 2.3%
2025/12/23 21.06% 10.12% 7.2% 4.35% 6.03% 17.1% 1.83% 2.18% 6.23% 4.63%
2025/12/24 24.9% 15.52% 7.12% 3.82% 6.23% 14.7% 2.73% 2.67% 6.26% 2.38%
2025/12/25 28.33% 10.32% 7.43% 1.02% 2.65% 19.61% 1.68% 3.62% 1.71% 1.87%
2025/12/26 26.44% 12.87% 7.48% 1.5% 4.19% 14.69% 2.94% 3.53% 5.87% 3.28%
2025/12/27 26.88% 11.36% 5.91% 1.15% 4.55% 16.24% 1.39% 2.88% 5.34% 3.92%
2025/12/28 24.82% 6.74% 4.42% 1.38% 9.41% 12.85% 2% 3.73% 8.16% 2.27%
2025/12/29 22.58% 7.75% 7.65% 3.49% 9.56% 8.07% 3.94% 1.41% 9.12% 3.91%
2025/12/30 27.22% 10.78% 3.62% 2.89% 7.55% 13.21% 3.23% 2.25% 6.85% 1.59%
2025/12/31 33.61% 11.79% 7.73% 7.2% 5.1% 4.51% 4.45% 2.87% 0.04% 0.03%
  • vraylar.com
  • caplyta.com
  • vyepti.com
  • nurtec.com
  • rexulti.com
  • vraylarhcp.com
  • wakix.com
  • fanapt.com
  • rexultihcp.com
  • caplytahcp.com

Copyright © Adthena. All rights reserved.

Vraylar.com led December with fluctuating impressions, peaking at 33.61% on the 31st. Caplyta.com and Vyepti.com showed moderate activity, while Nurtec.com and Rexulti.com had varied trends. The month ended with Vraylar.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Neuroscience

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Neuroscience - Last month
  1. 1
    Bipolar I and II Depression Rx - Access Patient Savings

    See the savings offer for a treatment option in adult bipolar I or bipolar II depression. FDA-approved. Dosing instructions. Helpful resources & tips. Patient brochure. Official patient website. Doctor discussion guide. Savings offer. Types: Doctor discussion guide, Patient brochure, Savings card.

  2. 2
    REXULTI® (brexpiprazole) - Official Patient Website https://www.rexulti.com/

    View REXULTI® Safety & Prescribing Info, & Boxed Warning. Visit The Official Patient Site

  3. 3
    VRAYLAR® (cariprazine) - Information About VRAYLAR® https://www.vraylar.com/

    See VRAYLAR® (cariprazine) Full Prescribing Information, Including Boxed Warnings.

  4. 4
    VRAYLAR® (cariprazine) | FDA-Approved Treatment http://www.vraylarhcp.com

    View Safety, Prescribing Info, and Boxed Warnings. Get More Information. Learn About VRAYLAR® and See if It's The Right Treatment for Your Patients.

  5. 5
    Migraine Medication - FDA-Approved Medication Prescription treatment website

    Learn how preventive migraine medication works. Visit the patient website to read more.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, Caplyta, Rexulti, Vraylar, and Vyepti stand out with compelling PPC ads. Caplyta emphasizes savings and resources for bipolar depression, while Rexulti and Vraylar focus on safety and prescribing information. Vyepti targets migraine prevention, highlighting FDA approval.

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