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US Pharma & Biotech Neuroscience - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Neuroscience category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Neuroscience – US

Google AI Overview visibility for Pharma & Biotech Neuroscience US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 71.9083366258
28.0916633742
71%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 31%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Neuroscience brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vraylar.com 26.29
rexulti.com 22.59
vraylarhcp.com 11.37
caplyta.com 7.92
rexultihcp.com 6.86
nurtec.com 4.19
vyepti.com 3.94
caplytahcp.com 3.12
lilly.com 0.98
zavzpret.com 0.96
others 11.78
  • vraylar.com - 26.29%
  • rexulti.com - 22.59%
  • vraylarhcp.com - 11.37%
  • caplyta.com - 7.92%
  • rexultihcp.com - 6.86%
  • nurtec.com - 4.19%
  • vyepti.com - 3.94%
  • caplytahcp.com - 3.12%
  • lilly.com - 0.98%
  • zavzpret.com - 0.96%
  • others - 11.78%

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In the competitive landscape of Google PPC, vraylar.com leads with 26.29% click share, followed by rexulti.com at 22.59%. ‘Others’ collectively hold 11.78%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Neuroscience brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date rexulti.com vraylar.com caplyta.com vraylarhcp.com rexultihcp.com caplytahcp.com nurtec.com vyepti.com spravato.com zavzpret.com
2026/07/01 18.04% 36.25% 1.28% 16.52% 7.12% 0.59% 2.38% 4.76% 1% 0.84%
2026/07/02 19.88% 33.98% 0.8% 16.57% 7.87% 0% 2.41% 4.66% 0.6% 1.24%
2026/07/03 21.75% 34.77% 1.2% 16.29% 7.43% 2.89% 1.94% 3.54% 0.8% 1.29%
2026/07/04 17.58% 35.23% 4.53% 13.51% 6.74% 3.85% 1.73% 3.73% 0.61% 1.22%
2026/07/05 15.83% 37.2% 2.87% 16.01% 6.66% 1.84% 1.62% 4.34% 0.62% 0.71%
2026/07/06 14.34% 39.55% 4.45% 20.24% 4.84% 1.98% 1.77% 3.64% 0.31% 0.85%
2026/07/07 19.38% 32.63% 2.64% 15.79% 7.07% 1.43% 2.65% 3.79% 0.51% 0.67%
2026/07/08 20.21% 28% 3.87% 17.33% 6.59% 1.37% 3.81% 4.3% 0.44% 1.1%
2026/07/09 19.09% 30.03% 14.07% 12.83% 6.42% 2.66% 1.75% 2.93% 0.36% 1.49%
2026/07/10 15.08% 41.07% 8.53% 18.29% 4.91% 1.42% 2.13% 1.15% 0.57% 0.76%
2026/07/11 15.45% 33.09% 12.44% 13.56% 4.02% 4.92% 2.75% 2.97% 0.55% 0.59%
2026/07/12 17.71% 31.58% 9.96% 11.1% 5.33% 2.29% 2.04% 4.04% 0.81% 2.43%
2026/07/13 16.92% 25.16% 13.34% 15.4% 5.28% 4.48% 3.5% 2.01% 1.59% 0.48%
2026/07/14 16.14% 27.38% 11.17% 15.74% 5.16% 6.17% 3.2% 3.02% 1.94% 0.49%
2026/07/15 7.46% 29.85% 9.98% 8.56% 1.48% 7.78% 6.61% 5.54% 0.7% 1.17%
2026/07/16 27.41% 19.42% 15.44% 5.6% 7.81% 6.28% 4.99% 5.04% 0.6% 1.24%
2026/07/17 26.17% 28.78% 8.35% 11.28% 7.53% 1.8% 3.71% 2.17% 1.11% 0.35%
2026/07/18 28.01% 29.38% 6.63% 11.4% 8.11% 3% 2.44% 1.9% 0.6% 0.31%
2026/07/19 34.27% 22.52% 8.51% 6.18% 10.26% 2.92% 3.29% 1.93% 0.81% 0.7%
2026/07/20 30.85% 23.66% 13.51% 8.5% 8.43% 2.87% 2.39% 0.64% 0.46% 0.5%
2026/07/21 16.14% 27.38% 11.17% 15.74% 5.16% 6.17% 3.2% 3.02% 1.94% 0.49%
2026/07/22 20.04% 27.6% 9.83% 11.53% 5.13% 5.47% 5.5% 4.23% 0.72% 0.48%
2026/07/23 14.26% 28.94% 10.86% 16.71% 6.77% 3.66% 3.84% 3.81% 1.11% 0.44%
2026/07/24 19.05% 24.91% 11.55% 11.66% 7.78% 3.74% 2.78% 3.87% 1.11% 0.73%
2026/07/25 16.78% 30.26% 11.66% 10.35% 4.85% 5.87% 2.59% 2.42% 1.53% 1.51%
2026/07/26 17.85% 21.35% 20.09% 10.02% 6.41% 3.52% 2.99% 3.3% 1.72% 0.42%
2026/07/27 19.48% 30.61% 9.64% 12.44% 7.48% 2.24% 2.5% 3.98% 0.81% 0.33%
2026/07/28 16.44% 29.42% 12.93% 15.26% 5.94% 3.72% 2.16% 3.21% 0.43% 0.89%
2026/07/29 30.76% 25.95% 8.19% 9.72% 5.27% 1.78% 2.37% 3.87% 0.66% 0.96%
2026/07/30 31.82% 24.93% 8.64% 9.22% 7.9% 1.52% 2.56% 3.38% 0.37% 0.34%
2026/07/31 31.35% 30.78% 8.31% 8.28% 6.63% 3.69% 2.18% 1.52% 0.44% 0.3%
  • rexulti.com
  • vraylar.com
  • caplyta.com
  • vraylarhcp.com
  • rexultihcp.com
  • caplytahcp.com
  • nurtec.com
  • vyepti.com
  • spravato.com
  • zavzpret.com

Copyright © Adthena. All rights reserved.

In July 2026, rexulti.com saw fluctuating PPC spend, peaking mid-month. Vraylar.com maintained a strong presence, while caplyta.com showed sporadic spikes. By month’s end, vraylar.com led, with rexulti.com closely trailing.

Market Exposure

Competitor Count for US Pharma & Biotech Neuroscience

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 81
2026/07/02 78
2026/07/03 81
2026/07/04 84
2026/07/05 89
2026/07/06 89
2026/07/07 92
2026/07/08 86
2026/07/09 84
2026/07/10 93
2026/07/11 91
2026/07/12 93
2026/07/13 90
2026/07/14 92
2026/07/15 84
2026/07/16 79
2026/07/17 75
2026/07/18 78
2026/07/19 73
2026/07/20 73
2026/07/21 92
2026/07/22 92
2026/07/23 92
2026/07/24 94
2026/07/25 91
2026/07/26 94
2026/07/27 86
2026/07/28 87
2026/07/29 89
2026/07/30 86
2026/07/31 85

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July saw fluctuating advertiser numbers, peaking at 94 on the 24th and 26th. The month concluded with a slight dip to 85.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Neuroscience

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
rexulti.com 4.91%
caplyta.com 1.83%
ubrelvy.com 0.99%
goodrx.com 0.89%
rexultihcp.com 0.89%
mayoclinic.org -0.24%
zavzpret.com -0.43%
vyepti.com -0.52%
vraylarhcp.com -2.64%
vraylar.com -4.61%

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Vraylar.com saw a significant drop of 4.61%, while Rexulti.com surged by 4.91%. Caplyta.com gained 1.83%, contrasting Vraylarhcp.com’s 2.64% decline.

Campaign Efficiency

US Pharma & Biotech Neuroscience Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date rexulti.com vraylar.com rexultihcp.com vraylarhcp.com caplyta.com caplytahcp.com nurtec.com vyepti.com spravato.com zavzpret.com
2026/07/01 11.14% 17.88% 12.68% 14.76% 2.9% 0.48% 4.01% 11.2% 2.12% 2.36%
2026/07/02 13.35% 17.15% 12.37% 14.56% 1.48% 0% 4.15% 10.66% 1.17% 3.45%
2026/07/03 13.77% 17.97% 12.88% 15.33% 1.82% 3.44% 3.57% 8.83% 1.65% 3.66%
2026/07/04 11.19% 17.8% 11.68% 12.93% 4.51% 4.77% 3.1% 9.56% 1.54% 3.69%
2026/07/05 10.55% 18.79% 11.72% 14.86% 4.05% 2.35% 2.78% 10.66% 1.25% 1.86%
2026/07/06 9.86% 20.96% 9.28% 19.7% 4.25% 3.11% 3.27% 9.72% 0.61% 2.53%
2026/07/07 11.73% 15.82% 13.1% 14.03% 4.96% 1.15% 4.86% 8.97% 0.94% 1.88%
2026/07/08 12.24% 14.13% 10.61% 14.87% 4.05% 1.62% 6.89% 10.06% 0.81% 2.83%
2026/07/09 13.21% 15.98% 11.73% 12.86% 11.71% 3.34% 3.09% 7.44% 0.74% 4.48%
2026/07/10 10.14% 24.56% 10.07% 20.53% 6.48% 3% 4.57% 3.48% 1.35% 2.84%
2026/07/11 9.25% 17.59% 7.89% 13.55% 11.31% 6.87% 5.91% 7.79% 1.13% 1.65%
2026/07/12 10.75% 15.08% 9.26% 9.91% 8.7% 2.94% 3.65% 9.43% 1.64% 6.67%
2026/07/13 11.58% 12.6% 9.55% 14.75% 7.57% 6.98% 6.97% 5.17% 3.51% 1.49%
2026/07/14 10.51% 14.76% 9.65% 15.22% 6.98% 9.67% 6.3% 7.58% 3.3% 1.51%
2026/07/15 6.41% 12.87% 2.34% 7.05% 6.3% 9.21% 11.82% 11.68% 1.19% 2.91%
2026/07/16 14.39% 10.28% 12.87% 5.36% 9.66% 8.99% 10.04% 12.33% 1.16% 3.77%
2026/07/17 15.31% 16.66% 13.84% 11.83% 6.6% 3.55% 7.72% 6.04% 2.59% 0.96%
2026/07/18 16.13% 17.74% 14.84% 11.98% 6.32% 4.78% 4.78% 5.21% 1.35% 0.85%
2026/07/19 20.71% 11.26% 18.45% 6.13% 7.61% 5.39% 6.51% 5.45% 1.61% 2%
2026/07/20 19% 13.96% 16.96% 9.87% 10.02% 6.14% 4.93% 2.05% 1.12% 1.8%
2026/07/21 10.51% 14.76% 9.65% 15.22% 6.98% 9.67% 6.3% 7.58% 3.3% 1.51%
2026/07/22 10.71% 14.05% 8.48% 10.95% 6.92% 6.75% 11.64% 10.95% 1.59% 1.34%
2026/07/23 8.28% 14.15% 10.51% 15.34% 7.89% 5.74% 7.38% 8.84% 2.29% 1.35%
2026/07/24 11.78% 11.43% 12.96% 9.96% 8.98% 4.7% 5% 8.78% 2.01% 2.06%
2026/07/25 9.75% 14.85% 8.35% 9.64% 8.6% 8.23% 4.92% 5.85% 3.97% 4.4%
2026/07/26 10.45% 10.93% 11.02% 9.19% 14.05% 4.48% 5.65% 8.22% 2.8% 1.13%
2026/07/27 10.37% 14.96% 12.72% 11.6% 7.84% 3.13% 4.82% 9.47% 1.89% 0.93%
2026/07/28 10.7% 15.23% 9.81% 14.29% 9.5% 5.46% 4.11% 8.08% 0.78% 2.73%
2026/07/29 16.66% 14.74% 9.58% 9.87% 5.14% 3.82% 4.91% 10.15% 1.37% 3.21%
2026/07/30 18.61% 13.19% 14.97% 9.23% 7.47% 2.83% 4.84% 8.83% 0.73% 1%
2026/07/31 18.61% 18.59% 13.16% 9.22% 7.8% 6.32% 4.8% 4.48% 1.04% 1%
  • rexulti.com
  • vraylar.com
  • rexultihcp.com
  • vraylarhcp.com
  • caplyta.com
  • caplytahcp.com
  • nurtec.com
  • vyepti.com
  • spravato.com
  • zavzpret.com

Copyright © Adthena. All rights reserved.

In July 2026, rexulti.com saw a rollercoaster ride, peaking at 20.71% on the 19th, while vraylar.com maintained a steady presence, ending at 18.59%. Rexultihcp.com surged mid-month, reaching 18.45% on the 19th. Caplyta.com and caplytahcp.com showed modest fluctuations, with caplyta.com peaking at 14.05% on the 26th. Nurtec.com had a notable spike on the 15th at 11.82%. Vyepti.com experienced a dip, closing at 4.48%. Spravato.com and zavzpret.com remained relatively low, with minor peaks throughout. The month concluded with rexulti.com and vraylar.com leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Neuroscience

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Neuroscience - Last month
  1. 1
    CAPLYTA® (lumateperone) - Official Patient Website https://www.caplyta.com/

    Visit the Official Site for Product & Safety Information, Including Boxed WARNINGS. Find Out Information On CAPLYTA® & How To Talk To...

  2. 2
    REXULTI® (brexpiprazole) - Information For Patients https://www.rexulti.com/

    REXULTI® (brexpiprazole) Important Safety, Prescribing Info & Boxed Warning

  3. 3
    Antidepressant Add-On Option - FDA-Approved Treatment Option Prescription treatment website

    Is Your Patient Still Experiencing Depression Symptoms? There May Be More You Can Do

  4. 4
    VRAYLAR® (cariprazine) - Medication Information https://www.vraylar.com/

    See VRAYLAR® (cariprazine) Full Prescribing Information, Including Boxed Warnings.

  5. 5
    VRAYLAR® (cariprazine) http://www.vraylarhcp.com

    Info About Dosing & Treatment — Learn About VRAYLAR®. See Full Prescribing Information, Including Boxed Warnings. Visit the...

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In the competitive landscape of pharmaceuticals, CAPLYTA®, REXULTI®, and VRAYLAR® dominate Google’s PPC ads. Their messaging focuses on safety, prescribing information, and addressing patient needs. Each ad emphasizes official resources, ensuring patients and healthcare professionals access reliable, comprehensive information.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.