US Pharma & Biotech Neuroscience - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Neuroscience category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Neuroscience – US

Google AI Overview visibility for Pharma & Biotech Neuroscience US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 67.2889397516
32.7110602484
67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 36%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Neuroscience brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vraylar.com 30.63
rexulti.com 21.69
vraylarhcp.com 11.19
caplyta.com 6.71
rexultihcp.com 5.63
nurtec.com 4.49
vyepti.com 3.77
fanapt.com 2.28
zavzpret.com 0.7
kesimptahcp.com 0.65
others 12.26
  • vraylar.com - 30.63%
  • rexulti.com - 21.69%
  • vraylarhcp.com - 11.19%
  • caplyta.com - 6.71%
  • rexultihcp.com - 5.63%
  • nurtec.com - 4.49%
  • vyepti.com - 3.77%
  • fanapt.com - 2.28%
  • zavzpret.com - 0.7%
  • kesimptahcp.com - 0.65%
  • others - 12.26%

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In the competitive landscape of Google PPC, vraylar.com leads with 30.63% click share, followed by rexulti.com at 21.69%. ‘Others’ collectively hold 12.26%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Neuroscience brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vraylar.com rexulti.com vraylarhcp.com rexultihcp.com vyepti.com nurtec.com kesimptahcp.com caplyta.com fanapt.com parkinson.org
2026/06/01 31.99% 19.29% 9.76% 6.81% 3.59% 2.95% 0.51% 8.38% 1.45% 0.29%
2026/06/02 34.49% 13.4% 10.25% 6.14% 4.17% 4.92% 0.58% 9.1% 1.78% 0.77%
2026/06/03 34.78% 15.63% 10.16% 4.97% 3.03% 5.92% 0.33% 13.13% 0.7% 0.03%
2026/06/04 36.92% 13.84% 15.44% 6.38% 4.02% 3.46% 0.99% 2.03% 1.53% 0.6%
2026/06/05 36.5% 14.9% 12.83% 6.16% 4.93% 2.53% 0.52% 5.49% 1.43% 0.04%
2026/06/06 36.99% 14.97% 10.91% 5.54% 3.41% 2.74% 0.54% 9.68% 1.61% 1.53%
2026/06/07 32.94% 15.21% 12.06% 5.7% 3.49% 1.8% 0.67% 10.39% 1.11% 2.62%
2026/06/08 36.52% 8.65% 13.35% 3.88% 5.14% 3.16% 0.53% 11.75% 1.07% 0.58%
2026/06/09 26.39% 16.49% 12.59% 6.85% 5.43% 4.53% 1.31% 8.21% 1.39% 1.31%
2026/06/10 31.84% 17.26% 9.07% 7.66% 5.27% 6.36% 1.18% 4.54% 1.1% 0.07%
2026/06/11 36.75% 12.74% 16.11% 4.15% 3.49% 3.56% 1.01% 8.55% 1.48% 0.02%
2026/06/12 42.2% 10.81% 17.59% 4.5% 2.71% 3.2% 0.8% 6.28% 1.41% 0.54%
2026/06/13 38.17% 12.64% 13.36% 3.83% 3.03% 3.61% 0.82% 8.34% 0.65% 1.2%
2026/06/14 41.06% 13.49% 16.02% 4.4% 1.7% 3.35% 0.87% 2.3% 1.18% 0.66%
2026/06/15 42.88% 13.96% 15.86% 4.19% 2.88% 4.24% 0.31% 5.61% 1.28% 0%
2026/06/16 37.03% 15.58% 11.11% 6.08% 3.94% 5.83% 0.59% 6.58% 1% 0.63%
2026/06/17 36.99% 13.25% 15.19% 4.1% 2.18% 3.05% 0.38% 10.44% 0.74% 0.04%
2026/06/18 35.27% 18.52% 9.33% 7.21% 2.11% 4.12% 0.88% 7.02% 1.06% 1.03%
2026/06/19 36.72% 16.18% 14.48% 6.31% 2.79% 5.25% 0.18% 7.43% 0.59% 0.6%
2026/06/20 31.11% 14.55% 11.07% 6.19% 3.12% 5.43% 0.36% 13.85% 0.81% 1.08%
2026/06/21 31.93% 14.83% 11.51% 7.08% 2.03% 4.73% 0.46% 13.26% 0.55% 2.31%
2026/06/22 29.44% 16.16% 11.58% 6.8% 3.28% 5.22% 0.39% 15.82% 0.57% 1.08%
2026/06/23 34.89% 17.18% 13.08% 6.41% 2.69% 2.86% 0.68% 11.12% 0.94% 0%
2026/06/24 32.42% 17.18% 12.8% 5.9% 4.08% 2.78% 1.01% 13.56% 0.68% 1.05%
2026/06/25 29.42% 16.93% 9.17% 6.35% 4.67% 3.11% 1.44% 13.61% 0.62% 0.61%
2026/06/26 27.59% 23.35% 10.79% 8.57% 6.03% 3.02% 0.8% 7.28% 1.06% 1.36%
2026/06/27 33.99% 18.79% 11.97% 11.24% 4.88% 1.77% 0.8% 3.97% 0.87% 1.37%
2026/06/28 42.4% 16.78% 14.12% 6.11% 5.25% 2.13% 0.69% 1.58% 1.08% 0.05%
2026/06/29 36.46% 19.41% 13.71% 7.64% 3.78% 1.72% 1.37% 2.03% 0.78% 0.56%
2026/06/30 35.41% 19.15% 10.97% 6.44% 5.71% 2.46% 1.67% 1.15% 0.4% 0.01%
  • vraylar.com
  • rexulti.com
  • vraylarhcp.com
  • rexultihcp.com
  • vyepti.com
  • nurtec.com
  • kesimptahcp.com
  • caplyta.com
  • fanapt.com
  • parkinson.org

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Vraylar.com led June with a peak at 42.88% on the 15th. Rexulti.com saw a steady rise, closing at 19.15%. Vraylarhcp.com fluctuated, peaking mid-month. Caplyta.com surged mid-June, then declined.

Market Exposure

Competitor Count for US Pharma & Biotech Neuroscience

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 89
2026/06/02 91
2026/06/03 88
2026/06/04 89
2026/06/05 91
2026/06/06 87
2026/06/07 95
2026/06/08 94
2026/06/09 93
2026/06/10 86
2026/06/11 95
2026/06/12 85
2026/06/13 93
2026/06/14 91
2026/06/15 88
2026/06/16 86
2026/06/17 87
2026/06/18 88
2026/06/19 80
2026/06/20 81
2026/06/21 81
2026/06/22 85
2026/06/23 81
2026/06/24 80
2026/06/25 78
2026/06/26 76
2026/06/27 78
2026/06/28 76
2026/06/29 84
2026/06/30 81

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In June 2026, distinct advertisers fluctuated, peaking at 95 on June 7 and 11. A decline followed, ending at 81 on June 30.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Neuroscience

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
rexulti.com 4.41%
rexultihcp.com 1.25%
caplyta.com 1.06%
injectionsforschizophrenia.com 0.41%
michaeljfox.org 0.22%
parkinsonfoundation.org -0.38%
nurtec.com -0.44%
fanapt.com -0.74%
vraylarhcp.com -1.06%
vraylar.com -2.95%

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Rexulti.com surged with a 4.41% click share increase, while vraylar.com dropped by 2.95%. Caplyta.com and rexultihcp.com also gained, contrasting with declines for vraylarhcp.com and fanapt.com.

Campaign Efficiency

US Pharma & Biotech Neuroscience Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vraylar.com vraylarhcp.com vyepti.com rexulti.com rexultihcp.com nurtec.com caplyta.com abilifyasimtufii.com zavzpret.com fanapt.com
2026/06/01 17.09% 11.48% 7.26% 13.89% 10.99% 3.8% 6.12% 0.6% 2.53% 2.39%
2026/06/02 18.33% 11.55% 8.16% 9.6% 9.85% 7.19% 5.21% 1.65% 1.94% 2.93%
2026/06/03 20.49% 13.57% 6.92% 11.06% 9.6% 9.78% 7.19% 0.41% 0.74% 1.13%
2026/06/04 19.29% 17.97% 8.09% 9.13% 9.83% 4.58% 1.56% 1.76% 2.11% 2.32%
2026/06/05 19.42% 16.23% 10.13% 8.66% 10.99% 3.26% 3.47% 1.2% 1.44% 2.29%
2026/06/06 20.64% 13.41% 7.17% 9.77% 10.18% 4.13% 8.22% 2.51% 1.07% 2.5%
2026/06/07 18.5% 14.31% 7.23% 10.41% 10.48% 2.25% 7.12% 1.76% 1.88% 1.82%
2026/06/08 19.78% 15.92% 11.2% 5.91% 6.56% 4.51% 6.72% 1.57% 2.85% 1.53%
2026/06/09 13.62% 12.5% 11.42% 10.72% 11.25% 6.56% 4.92% 1.49% 1.64% 2.29%
2026/06/10 16.37% 11.39% 10.32% 9.2% 12.05% 8.85% 4.03% 2.95% 3.1% 1.45%
2026/06/11 19.94% 19.34% 7.39% 7.84% 8.4% 5.01% 5.66% 3.89% 1.41% 2.54%
2026/06/12 24.48% 21.25% 6.11% 7.08% 9.05% 4.91% 4.22% 1.09% 1.34% 2.31%
2026/06/13 22.23% 17.12% 6.88% 7.73% 7.18% 5.42% 5.54% 0.67% 1.1% 0.99%
2026/06/14 23.37% 19.4% 3.9% 8.43% 8.17% 4.85% 2.12% 2.19% 0.78% 1.95%
2026/06/15 25.32% 20.87% 6.14% 8.98% 7.89% 6.5% 5.43% 1.06% 0.36% 1.9%
2026/06/16 20.73% 14.09% 8.37% 10.15% 10.18% 9.07% 3.97% 0.79% 1.15% 1.54%
2026/06/17 21.93% 20.07% 4.77% 8.65% 7.73% 4.78% 6.06% 0.17% 0.84% 1.09%
2026/06/18 18.75% 12.57% 4.5% 12.8% 11.42% 5.98% 7.14% 0.29% 0.94% 1.49%
2026/06/19 21.19% 18.86% 6.27% 10.5% 11.53% 8.3% 4.74% 1.76% 0.4% 0.79%
2026/06/20 17.7% 13.94% 6.68% 9.45% 11.46% 8.8% 8.98% 1.27% 1.62% 1.16%
2026/06/21 19.03% 14.31% 4.85% 10.6% 12.47% 7.71% 8.31% 1.81% 0.66% 0.84%
2026/06/22 16.82% 15.03% 7.34% 10.86% 11.61% 8.59% 9.5% 1.69% 1.53% 1.03%
2026/06/23 20.57% 17.33% 6.25% 12.02% 11.84% 4.12% 6.86% 0.89% 1.99% 1.63%
2026/06/24 19.39% 17.63% 9.48% 11.16% 11.21% 4.35% 8.86% 0.61% 1.62% 1.12%
2026/06/25 16.19% 11.32% 10.29% 10.61% 11.71% 4.42% 9.07% 1.96% 1.29% 0.87%
2026/06/26 14.6% 13.65% 12.86% 13.31% 13.66% 4.11% 6.24% 1.38% 3.84% 1.44%
2026/06/27 18.59% 14.87% 10.55% 14.26% 16.64% 2.1% 4.04% 0.66% 2.34% 1.16%
2026/06/28 23.91% 18.89% 11.5% 10.82% 10.72% 2.51% 2.74% 2.77% 1.09% 1.55%
2026/06/29 20.02% 15.97% 8% 13.02% 13.85% 1.98% 2.52% 1.78% 0.5% 1.29%
2026/06/30 18.22% 13.24% 11.97% 11.9% 10.79% 2.93% 1.91% 1.44% 0.97% 0.69%
  • vraylar.com
  • vraylarhcp.com
  • vyepti.com
  • rexulti.com
  • rexultihcp.com
  • nurtec.com
  • caplyta.com
  • abilifyasimtufii.com
  • zavzpret.com
  • fanapt.com

Copyright © Adthena. All rights reserved.

In June 2026, vraylar.com led with fluctuating impressions, peaking mid-month at 25.32%. Vraylarhcp.com followed, showing a steady rise, while vyepti.com and rexulti.com had moderate gains. Caplyta.com and nurtec.com saw declines, ending the month lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Neuroscience

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Neuroscience - Last month
  1. 1
    CAPLYTA® (lumateperone) - Official Patient Website https://www.caplyta.com/

    Visit the Official Site for Product & Safety Information, Including Boxed WARNINGS. Find Out Information On CAPLYTA® & How To Talk To...

  2. 2
    REXULTI® (brexpiprazole) - Information For Patients https://www.rexulti.com/

    REXULTI® (brexpiprazole) Important Safety, Prescribing Info & Boxed Warning.

  3. 3
    REXULTI® (brexpiprazole) - Healthcare Professional Site https://www.rexultihcp.com/

    REXULTI® (brexpiprazole) Important Safety, Prescribing Info & BOXED WARNING. View REXULTI® Safety & Prescribing Info, & BOXED WARNING.

  4. 4
    VRAYLAR® (cariprazine) - Medication Information https://www.vraylar.com/

    See VRAYLAR® (cariprazine) Full Prescribing Information, Including Boxed Warnings.

  5. 5
    VRAYLAR® (cariprazine) http://www.vraylarhcp.com

    FDA-Approved Treatment — View Safety, Prescribing Info, and Boxed Warnings. Get More Information. Learn About VRAYLAR® and See if It's The Right Treatment for Your Patients.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, CAPLYTA®, REXULTI®, and VRAYLAR® dominate Google’s PPC with a focus on safety and prescribing information. Their ads emphasize official sites, boxed warnings, and patient education, highlighting a commitment to informed healthcare decisions.

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