US Pharma & Biotech Pharmacology - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Pharmacology US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	63.0758178476
	36.9241821524

63%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	20
	80

20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	1%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	27%

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
ro.co	10.15
citizenmeds.com	6.97
lilly.com	5.82
liferx.md	4.27
maximustribe.com	4.12
tymlos.com	3.57
getthinusa.com	3.39
boironusa.com	3
wegovy.com	2.71
gobioverse.com	2.64
others	53.36

ro.co - 10.15%
citizenmeds.com - 6.97%
lilly.com - 5.82%
liferx.md - 4.27%
maximustribe.com - 4.12%
tymlos.com - 3.57%
getthinusa.com - 3.39%
boironusa.com - 3%
wegovy.com - 2.71%
gobioverse.com - 2.64%
others - 53.36%

In the PPC landscape, ‘ro.co’ leads with 10.15% click share, followed by ‘citizenmeds.com’ at 6.97%. ‘Others’ dominate with 53.36%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	citizenmeds.com	ro.co	gobioverse.com	maximustribe.com	lilly.com	biktarvyhcp.com	wegovy.com	liferx.md	getthinusa.com	skinnyrx.com
2025/12/01	9.5%	34.89%	0.01%	3.47%	1.12%	1.33%	0.04%	3.41%	16.79%	0%
2025/12/02	10.43%	45.48%	0.11%	2.67%	4.81%	0.38%	0.03%	2.92%	13.04%	0.01%
2025/12/03	12.95%	32.86%	0.24%	3.72%	4.27%	1.29%	0.02%	3.11%	0.51%	0%
2025/12/04	15.69%	27.04%	1.4%	3.04%	3.67%	1.98%	0%	3.12%	0.57%	0%
2025/12/05	13.83%	25.05%	3.39%	2.63%	4.59%	1.25%	1.66%	8.07%	10.07%	0%
2025/12/06	12.04%	25.2%	0.5%	2.44%	2.5%	2.39%	1.59%	3.46%	17.8%	0%
2025/12/07	10.91%	26.96%	0.57%	2.06%	5.19%	1.4%	2.33%	4.7%	13.14%	0%
2025/12/08	6.51%	23.54%	0.88%	6.93%	9.98%	0.62%	3.67%	2.92%	8.74%	0%
2025/12/09	11.92%	30.55%	0.08%	4.26%	4.04%	3.79%	3.34%	6.25%	0.12%	0%
2025/12/10	12.97%	37.3%	0.24%	2.89%	5.69%	2.79%	2.67%	5.51%	0.15%	0%
2025/12/11	11.54%	37.5%	0.02%	2.12%	5.71%	2.98%	1.91%	3.92%	0.2%	0%
2025/12/12	6.71%	0.66%	0.01%	2.66%	6.74%	4.39%	3.74%	9.77%	8.15%	2.37%
2025/12/13	10.92%	1.73%	0.3%	4.36%	6.67%	4.3%	0.7%	10.13%	0.01%	11.75%
2025/12/14	9.51%	0.37%	0.42%	14.41%	3.5%	0.26%	0.31%	9.25%	5.68%	11.67%
2025/12/15	8.38%	1.57%	8.4%	15.02%	4.86%	4.59%	0.97%	6.9%	0.01%	9.38%
2025/12/16	11.22%	1.39%	3.33%	3.7%	6.03%	2.39%	3.17%	14.02%	4.68%	9.16%
2025/12/17	8.41%	2.29%	9.26%	6.85%	4.01%	2.85%	2.85%	11.05%	0.33%	14.88%
2025/12/18	6.16%	6.24%	4.72%	4.79%	5.92%	2.97%	0.93%	13.61%	6.71%	14.83%
2025/12/19	12.62%	2.36%	9.86%	4.25%	3.4%	3.36%	2.74%	10.84%	3.69%	10.92%
2025/12/20	2.32%	1.81%	4.12%	8.12%	5.64%	1.85%	5.83%	10.77%	1.46%	17.27%
2025/12/21	1.12%	2.13%	3.68%	5.05%	4.92%	1.68%	4.48%	8.1%	0%	10.56%
2025/12/22	1.79%	1.03%	3.89%	3.53%	5.88%	4.8%	3.01%	6.56%	0%	0.01%
2025/12/23	2.03%	4.39%	5.46%	4.28%	6.68%	4.49%	6.73%	6.91%	0.04%	0.01%
2025/12/24	3.04%	1.09%	3.1%	5.88%	5.92%	5.59%	3.3%	4.37%	0%	0.01%
2025/12/25	2.47%	0.89%	2.06%	4.58%	8.21%	2.38%	11.61%	5.04%	0%	0.01%
2025/12/26	1.1%	1.12%	1.57%	5.02%	12.46%	3.6%	6.74%	4.06%	0%	0%
2025/12/27	3.43%	1.18%	3.35%	12.98%	6.38%	3.19%	10.08%	5.53%	0%	0%
2025/12/28	3.43%	4.25%	2.22%	11.18%	10.46%	2.06%	6.9%	1.64%	0%	0%
2025/12/29	0.83%	1.67%	1.05%	11.31%	7.8%	3.15%	4.38%	0.01%	0%	0%
2025/12/30	3.13%	1.23%	3.33%	17.08%	4.45%	2.21%	0.03%	0.02%	0%	0%
2025/12/31	13.79%	10.93%	8.63%	4.18%	2.95%	0.03%	0.02%	0%	0%	0%

citizenmeds.com
ro.co
gobioverse.com
maximustribe.com
lilly.com
biktarvyhcp.com
wegovy.com
liferx.md
getthinusa.com
skinnyrx.com

Citizenmeds.com saw a fluctuating December, peaking at 15.69% on the 4th, then dropping to 1.12% by the 21st. Ro.co started strong, reaching 45.48% on the 2nd, but fell to 10.93% by month’s end. Gobioverse.com had a modest start, peaking at 9.86% on the 19th. Maximustribe.com surged mid-month, hitting 17.08% on the 30th. Lilly.com maintained steady growth, peaking at 12.46% on the 26th. Getthinusa.com fluctuated, peaking at 17.8% on the 6th. Biktarvyhcp.com had a consistent presence, peaking at 5.59% on the 24th. Wegovy.com saw a late surge, peaking at 11.61% on the 25th. Liferx.md had a strong mid-month, peaking at 14.02% on the 16th. Skinnyrx.com had a mid-month peak, reaching 17.27% on the 20th.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	338
2025/12/02	341
2025/12/03	394
2025/12/04	401
2025/12/05	416
2025/12/06	417
2025/12/07	409
2025/12/08	379
2025/12/09	402
2025/12/10	414
2025/12/11	407
2025/12/12	399
2025/12/13	360
2025/12/14	372
2025/12/15	387
2025/12/16	401
2025/12/17	372
2025/12/18	394
2025/12/19	405
2025/12/20	391
2025/12/21	410
2025/12/22	452
2025/12/23	449
2025/12/24	444
2025/12/25	425
2025/12/26	418
2025/12/27	429
2025/12/28	425
2025/12/29	426
2025/12/30	419
2025/12/31	392

December saw a dynamic shift in distinct advertisers, starting at 338 and peaking at 452. The month concluded with a slight dip to 392, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
getcurex.com	2.68%
gobioverse.com	2.4%
wegovy.com	1.93%
telyrx.com	1.56%
maximustribe.com	1.17%
fellahealth.com	-1.34%
comparetreatments.com	-1.36%
getthinusa.com	-3.66%
citizenmeds.com	-5.62%
ro.co	-11.67%

Ro.co saw a significant drop of 11.67% in click share, while Getcurex.com experienced a notable rise of 2.68%.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	citizenmeds.com	gobioverse.com	ro.co	maximustribe.com	telyrx.com	lilly.com	tymlos.com	liferx.md	skinnyrx.com	getthinusa.com
2025/12/01	11.69%	0.01%	30.91%	2.91%	5.86%	1.24%	0.05%	2.29%	0%	17.59%
2025/12/02	10.05%	0.1%	33.61%	1.82%	0%	4.49%	0.53%	1.67%	0.01%	10.35%
2025/12/03	13.77%	0.25%	26.28%	2.64%	0.68%	4.18%	0.6%	1.77%	0%	0.71%
2025/12/04	16.42%	1.55%	19.46%	2.74%	1.11%	3.67%	1.46%	2.08%	0%	0.66%
2025/12/05	14.97%	4.51%	19.43%	2.63%	0.13%	5.14%	1.2%	6.34%	0%	10.29%
2025/12/06	13.33%	0.65%	20.79%	2.24%	0.08%	3.09%	1.69%	2.34%	0%	17.27%
2025/12/07	12.54%	0.67%	23.91%	1.84%	3%	6.41%	1.85%	4.53%	0%	12.61%
2025/12/08	7.79%	1.07%	20.07%	6.41%	0.15%	9.89%	1.96%	2.51%	0%	8.79%
2025/12/09	14.07%	0.15%	24.81%	3.97%	0%	5.26%	2.81%	4.13%	0%	0.2%
2025/12/10	15.2%	0.55%	32.23%	2.39%	0.01%	7.12%	2.4%	3.53%	0%	0.08%
2025/12/11	13.27%	0.03%	33.2%	2.4%	0.01%	6%	3.03%	3.28%	0%	0.11%
2025/12/12	6.97%	0.01%	0.53%	2.19%	0.01%	7.75%	4.28%	7.89%	1.74%	6.65%
2025/12/13	11.14%	0.35%	1.61%	4.11%	0.18%	7.62%	3.41%	7.21%	9.29%	0.03%
2025/12/14	10.54%	0.46%	0.46%	11.45%	0.02%	4.47%	3.47%	6.27%	8.86%	4.69%
2025/12/15	8.27%	9.1%	1.3%	10.68%	12.17%	4.95%	1.29%	4.11%	6.47%	0.01%
2025/12/16	12.2%	4.21%	1.58%	2.82%	0.02%	6.24%	2.34%	12.68%	6.85%	4.59%
2025/12/17	9.31%	10.21%	2.3%	6.33%	0.02%	5.18%	4.14%	8.44%	12.74%	0.15%
2025/12/18	7.43%	5.34%	5.36%	4.37%	0.17%	5.59%	2.85%	13.05%	11.88%	6.43%
2025/12/19	14.77%	12.81%	2.29%	3.82%	3.57%	4.54%	1.93%	10.63%	9.14%	4.09%
2025/12/20	2.76%	4.75%	2.02%	7.51%	0.78%	6.67%	3.22%	7.63%	13.67%	1.74%
2025/12/21	1.19%	4.22%	1.9%	5%	3.71%	5.3%	3.49%	5.57%	7.98%	0%
2025/12/22	2.02%	4.17%	1.15%	3.04%	8%	6.75%	2.34%	4.4%	0.01%	0%
2025/12/23	1.8%	5.41%	3.47%	3.12%	2.99%	6.42%	1.75%	4.27%	0.01%	0.1%
2025/12/24	2.76%	2.78%	1.06%	4.08%	4.16%	6.3%	3.49%	3.46%	0.01%	0%
2025/12/25	2.08%	2.07%	0.88%	3.72%	3.03%	8.48%	3.27%	4.1%	0.01%	0%
2025/12/26	1.13%	1.24%	1.18%	4.46%	0.06%	13.86%	6.08%	3.63%	0%	0%
2025/12/27	3.14%	3.69%	1.35%	11.02%	0.07%	7.4%	3.38%	3.96%	0%	0%
2025/12/28	3.9%	2.52%	3.71%	9.59%	0.41%	9.59%	5.32%	1.87%	0%	0%
2025/12/29	0.54%	1.08%	1.71%	9.09%	1.39%	8.3%	4.23%	0.01%	0.43%	0%
2025/12/30	2.57%	3.14%	1.5%	13.5%	0.78%	4.04%	2.71%	0.03%	0%	0%
2025/12/31	13.72%	9.08%	8.28%	4.02%	3.26%	2.87%	0.15%	0.01%	0%	0%

citizenmeds.com
gobioverse.com
ro.co
maximustribe.com
telyrx.com
lilly.com
tymlos.com
liferx.md
skinnyrx.com
getthinusa.com

In December 2025, Citizenmeds.com saw fluctuating impressions, peaking mid-month before a sharp decline. Gobioverse.com experienced a steady rise, while Ro.co’s dominance waned. Maximustribe.com and Telyrx.com showed sporadic activity. Lilly.com maintained a consistent presence, and Skinnyrx.com had brief spikes. The month concluded with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology - Last month

1
BIKTARVY® Official Website - See Financial Resources https://www.biktarvy.com/
BIKTARVY® (bictegravir, emtricitabine & tenofovir alafenamide) - SEE IMPORTANT WARNINGS. Visit The Official Patient Website To Find Financial...
2
Glp 1 Injections https://www.liferx.md
Welcome to LifeRx.md — Weight Loss Tailored For Your Biology. Reach & Sustain Your Goals Real Lasting Weight Loss
3
Mounjaro® (tirzepatide) - A Lilly Medicine https://mounjaro.lilly.com/
Indication & Safety Summary With Warnings.
4
GLP-1 weight loss | The better way to lose weight https://www.maximustribe.com › maximus › weightloss
Lose weight fast with injectable GLP-1 treatments designed for effective, lasting results. GLP-1 injections from Maximus are easy to use and effective. Start your weight loss today.
5
$45 to Start Zepbound - $45 For Your First Month https://www.ro.co › zepbound › vials
Membership $45 first mo, then $145/mo. Meds excl. See risk info & boxed warning. Rx only. Zepbound...

In the competitive landscape of pharmaceuticals and biotech PPC ads, BIKTARVY® stands out with its focus on financial resources, while LifeRx.md and Maximus emphasize personalized and effective weight loss solutions. Mounjaro® highlights safety, and Zepbound offers an enticing introductory price.

Frequently Asked Questions

Why is the US Pharma & Biotech Pharmacology December 2025 Report useful and how should I use it?

Why is the US Pharma & Biotech Pharmacology December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Pharma & Biotech Pharmacology December 2025 Report
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How often is the data updated?

Data within the US Pharma & Biotech Pharmacology December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Pharma & Biotech Pharmacology December 2025 Report?

The US Pharma & Biotech Pharmacology December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Pharma & Biotech Pharmacology December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Pharma & Biotech Pharmacology December 2025 Report for?

The US Pharma & Biotech Pharmacology December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Competitor Count for US Pharma & Biotech Pharmacology

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

US Pharma & Biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Frequently Asked Questions

Why is the US Pharma & Biotech Pharmacology December 2025 Report useful and how should I use it?

Why is the US Pharma & Biotech Pharmacology December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Pharma & Biotech Pharmacology December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Pharma & Biotech Pharmacology December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

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UK Pharmacology

AUS Pharmacology

the7stars achieves Google Ads PPC campaign optimization with Adthena