Why is the US Pharma & Biotech Pharmacology February 2026 Report useful and how should I use it?

Why is the US Pharma & Biotech Pharmacology February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Pharma & Biotech Pharmacology February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Pharma & Biotech Pharmacology February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the US Pharma & Biotech Pharmacology February 2026 Report?

The US Pharma & Biotech Pharmacology February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The US Pharma & Biotech Pharmacology February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Pharma & Biotech Pharmacology February 2026 Report for?

The US Pharma & Biotech Pharmacology February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Pharma & Biotech Pharmacology - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Pharma & Biotech Pharmacology US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	67.6847522258
	32.3152477742

67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	17
	83

17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	2%
Transactional	3%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	27%

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
lilly.com	7.48
ivyrx.com	6.36
joinfridays.com	6.25
maxlife.com	5.98
forbes.com	3.67
ro.co	3.36
maximustribe.com	3.03
boironusa.com	2.53
tymlos.com	2.47
nurtec.com	2.25
others	56.62

lilly.com - 7.48%
ivyrx.com - 6.36%
joinfridays.com - 6.25%
maxlife.com - 5.98%
forbes.com - 3.67%
ro.co - 3.36%
maximustribe.com - 3.03%
boironusa.com - 2.53%
tymlos.com - 2.47%
nurtec.com - 2.25%
others - 56.62%

In the pharmaceuticals PPC landscape, ‘others’ dominate with 56.62% click share, while ‘lilly.com’ leads individual domains at 7.48%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	ro.co	lilly.com	joinfridays.com	ivyrx.com	maximustribe.com	gobioverse.com	maxlife.com	helimeds.com	forbes.com	skinnyrx.com
2026/02/01	3.67%	4.37%	18.82%	8.91%	2.98%	5.69%	9.61%	4.15%	0.02%	0%
2026/02/02	0.74%	5.2%	0.07%	9.87%	1.66%	0.28%	7.95%	0%	0.27%	0%
2026/02/03	2.39%	2.67%	2.77%	14.69%	9.2%	0.03%	10.34%	1.45%	3.35%	0%
2026/02/04	2.06%	3.98%	19.53%	10.71%	2.21%	7.02%	10.44%	5.05%	0.4%	4%
2026/02/05	3.15%	4.82%	12.19%	7.89%	4.83%	2.07%	10.58%	2.98%	1%	0%
2026/02/06	2.02%	15.39%	9.62%	6.3%	1.05%	4.3%	7.63%	4.21%	3.12%	0.52%
2026/02/07	0.59%	2.79%	11.36%	9.78%	3.48%	6.93%	12.38%	4.26%	0.42%	0.9%
2026/02/08	0.91%	12.45%	14.85%	7.28%	0.93%	5.35%	5.77%	4.93%	3.73%	1.45%
2026/02/09	12.11%	15.67%	0.76%	5.17%	3.63%	0.2%	2.36%	0%	2.16%	0%
2026/02/10	9.44%	9.08%	11.37%	6.58%	2.94%	3.91%	4.34%	0.13%	4.06%	0.4%
2026/02/11	5.75%	2.95%	16.63%	8.05%	3.82%	2.2%	10.52%	1.4%	1.43%	4.95%
2026/02/12	3.14%	4.8%	12.14%	7.86%	4.81%	2.07%	10.54%	2.97%	0.99%	0%
2026/02/13	2.01%	15.29%	9.56%	6.26%	1.04%	4.28%	7.59%	4.19%	3.1%	0.51%
2026/02/14	0.56%	2.63%	10.93%	9.23%	3.28%	6.54%	11.69%	4.26%	0.4%	0.85%
2026/02/15	0.9%	12.37%	14.75%	7.23%	0.92%	5.31%	5.73%	4.9%	3.71%	1.44%
2026/02/16	12.01%	15.57%	0.75%	5.13%	3.6%	0.2%	2.34%	0%	2.14%	0%
2026/02/17	17.87%	6.87%	3.76%	1.29%	0.06%	2.3%	4.02%	0.31%	6.29%	1.08%
2026/02/18	5.55%	17.9%	2.48%	5.79%	4.58%	0.11%	8.25%	1.94%	10.64%	7.51%
2026/02/19	5.13%	4.6%	22.52%	6.08%	0.57%	4.58%	11.07%	7.63%	7.63%	5.46%
2026/02/20	4.88%	2.92%	6.79%	1.65%	1.24%	0.47%	7.44%	0.29%	32.9%	12.29%
2026/02/21	2.82%	9.26%	16.88%	5.95%	1.85%	2.35%	7.16%	3.42%	20.39%	6.53%
2026/02/22	0.49%	2.11%	23.97%	3.55%	4.1%	5.06%	7.46%	4.94%	12.76%	9.03%
2026/02/23	6.36%	17.01%	1.25%	2.52%	8.36%	0.53%	6.69%	0.18%	4.81%	10.9%
2026/02/24	0.96%	15.35%	0.24%	11.73%	8.58%	0.01%	6.91%	0%	0.64%	12.88%
2026/02/25	5.01%	11%	17.55%	4.58%	6.23%	0.04%	9.18%	0%	0.3%	6.62%
2026/02/26	1.66%	10.49%	5.55%	3.14%	7.35%	0.43%	12.94%	2.79%	3.83%	8.09%
2026/02/27	9.68%	6.09%	0.04%	10.98%	3.51%	0%	5.01%	0%	0.79%	0.01%
2026/02/28	15.4%	10.84%	9.18%	6.49%	5.49%	3.53%	2.6%	2.57%	1.06%	0.01%

ro.co
lilly.com
joinfridays.com
ivyrx.com
maximustribe.com
gobioverse.com
maxlife.com
helimeds.com
forbes.com
skinnyrx.com

In February 2026, “joinfridays.com” led with fluctuating peaks, while “lilly.com” and “ivyrx.com” showed consistent mid-range activity. “ro.co” and “maxlife.com” had notable spikes, ending the month with “joinfridays.com” maintaining dominance.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	403
2026/02/02	386
2026/02/03	418
2026/02/04	420
2026/02/05	415
2026/02/06	409
2026/02/07	409
2026/02/08	424
2026/02/09	417
2026/02/10	386
2026/02/11	416
2026/02/12	415
2026/02/13	409
2026/02/14	409
2026/02/15	424
2026/02/16	417
2026/02/17	395
2026/02/18	397
2026/02/19	419
2026/02/20	398
2026/02/21	380
2026/02/22	393
2026/02/23	391
2026/02/24	382
2026/02/25	386
2026/02/26	343
2026/02/27	363
2026/02/28	366

In February 2026, distinct advertisers fluctuated, peaking at 424 on the 8th and 15th. The month concluded with a decline to 366, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
forbes.com	5.36%
skinnyrx.com	2.93%
lilly.com	2.01%
ro.co	1.88%
tymlos.com	1.48%
gobioverse.com	-0.94%
fellahealth.com	-1.37%
maxlife.com	-1.8%
getcurex.com	-2.14%
ivyrx.com	-3.41%

Forbes.com surged with a 5.36% click share increase, while ivyrx.com faced a decline of 3.41%.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	ro.co	joinfridays.com	ivyrx.com	maximustribe.com	lilly.com	maxlife.com	helimeds.com	gobioverse.com	forbes.com	skinnyrx.com
2026/02/01	2.82%	13.59%	8.62%	3.74%	2.31%	9.78%	4.91%	4.92%	0.03%	0%
2026/02/02	1.16%	0.09%	9.51%	1.22%	4.21%	10.78%	0%	0.34%	0.27%	0%
2026/02/03	1.66%	1.82%	12.72%	7.6%	2.13%	10.43%	1.56%	0.03%	3.67%	0%
2026/02/04	1.72%	14.14%	10.1%	2.84%	2.28%	10.65%	5.98%	6.06%	0.37%	4.01%
2026/02/05	3.71%	8.78%	7.29%	3.91%	3.87%	9.36%	3.5%	1.79%	0.81%	0.02%
2026/02/06	2.43%	7.68%	7.07%	1.04%	8.23%	8.1%	5.47%	4.01%	4.18%	0.48%
2026/02/07	0.54%	7.56%	9.11%	3.8%	2.43%	11.82%	4.61%	5.26%	0.36%	0.63%
2026/02/08	1.05%	10.92%	7.14%	0.86%	5.88%	5.82%	5.96%	4.72%	4.99%	1.49%
2026/02/09	10.63%	0.48%	5.53%	4.55%	8.67%	2.28%	0%	0.23%	2.67%	0%
2026/02/10	7.58%	8.4%	6.99%	3.89%	5.36%	6.27%	0.13%	3.37%	5.21%	0.31%
2026/02/11	4.66%	12.24%	7.91%	3.21%	2.64%	11%	1.69%	1.94%	1.81%	5.08%
2026/02/12	3.71%	8.78%	7.29%	3.91%	3.87%	9.36%	3.5%	1.79%	0.81%	0.02%
2026/02/13	2.43%	7.68%	7.07%	1.04%	8.23%	8.1%	5.47%	4.01%	4.18%	0.48%
2026/02/14	0.54%	7.56%	9.11%	3.8%	2.43%	11.82%	4.61%	5.26%	0.36%	0.63%
2026/02/15	1.05%	10.92%	7.14%	0.86%	5.88%	5.82%	5.96%	4.72%	4.99%	1.49%
2026/02/16	10.63%	0.48%	5.53%	4.55%	8.67%	2.28%	0%	0.23%	2.67%	0%
2026/02/17	19.22%	2.99%	1.21%	0.11%	6.24%	4%	0.28%	2%	6.77%	0.8%
2026/02/18	4.7%	2.96%	4.73%	3.7%	11.75%	8.41%	2.75%	0.14%	10.22%	6.57%
2026/02/19	4.31%	17.51%	5.16%	0.58%	3.21%	11.07%	9.58%	4.34%	8.74%	5.45%
2026/02/20	4.44%	4.72%	1.3%	1.29%	2.35%	7.81%	0.22%	0.44%	34.39%	11.25%
2026/02/21	3.2%	12.56%	4.66%	1.72%	5.55%	6.32%	4.16%	2.08%	23.33%	5.89%
2026/02/22	0.54%	18.37%	3.13%	3.61%	2.26%	6.77%	6.14%	4.59%	14.36%	8.93%
2026/02/23	4.73%	1.03%	2.07%	7.08%	9.67%	5.65%	0.17%	0.35%	4.38%	9.61%
2026/02/24	1.19%	0.18%	10.77%	8.02%	8.66%	9.72%	0%	0.01%	1.08%	10.38%
2026/02/25	4.2%	13.54%	4.52%	7.03%	6.75%	8.36%	0%	0.05%	0.5%	5.89%
2026/02/26	1.89%	4.47%	3.3%	6.98%	6.97%	12.28%	3.56%	0.32%	4.47%	7.01%
2026/02/27	6.07%	0.03%	9.62%	2.8%	5.12%	6.14%	0%	0%	0.57%	0.01%
2026/02/28	11.69%	6.71%	6.64%	6.33%	6.18%	3.72%	3.05%	3.05%	1.44%	0.01%

ro.co
joinfridays.com
ivyrx.com
maximustribe.com
lilly.com
maxlife.com
helimeds.com
gobioverse.com
forbes.com
skinnyrx.com

In February 2026, “ro.co” saw a significant spike on the 17th with 19.22% share, while “joinfridays.com” peaked on the 22nd at 18.37%. “ivyrx.com” started strong, but “maxlife.com” dominated early February. “forbes.com” surged on the 20th with 34.39%. The month concluded with “ro.co” at 11.69% on the 28th.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology - Last month

1
Buy Tirzepatide , 100% Online - Free Overnight Delivery https://www.goodlifemeds.com/tirzepatide/online
Get exceptional care with unlimited access for follow-ups and answers to your questions.
2
Zepbound® (tirzepatide) - A Lilly Medicine https://zepbound.lilly.com/
FDA-Approved Treatment. Indications & Safety Summary with Warnings. A Lilly Medicine. Learn...
3
Maximus weight loss injections | Men's weight loss protocol https://www.maximustribe.com
GLP-1 injections from Maximus are easy to use and effective. Start your weight loss today. Easy to use, at-home GLP-1 injections help you lose weight fast and effectively. At-Home Lab Testing. Scientifically Tested. No Hidden Costs. Proven Safe and Effective.
4
$149 Tirzepatide February Deal - Drop 40lbs by April https://www.medvi.org/
Tirzepatide February Sale Live Now. See If You Qualify for Savings. Big February Savings — Tirzepatide for $4.9/Day. Apply Before It Ends.
5
Lose Weight with GLP-1 - SkinnyRx - Start Now For $249 https://www.skinnyrx.com
Trusted by 50,000+ Weight Loss Patients. Start Losing Weight Today. 63% Off Today Only.

In the competitive landscape of Google PPC, five standout ads capture attention with distinct themes and messaging. GoodLifeMeds.com emphasizes convenience with “100% Online” purchases and “Free Overnight Delivery.” Lilly.com highlights trust with “FDA-Approved Treatment” and safety information. MaximusTribe.com targets men with “easy to use” GLP-1 injections, promoting effectiveness and transparency. Medvi.org offers a compelling “February Deal” with significant savings, urging quick action. Lastly, SkinnyRx.com leverages social proof, boasting trust from “50,000+ Weight Loss Patients” and a limited-time discount. Each ad uniquely appeals to its audience, showcasing diverse strategies in the pharmaceuticals and biotech industry.

Frequently Asked Questions

Why is the US Pharma & Biotech Pharmacology February 2026 Report useful and how should I use it?

Why is the US Pharma & Biotech Pharmacology February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Pharma & Biotech Pharmacology February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Pharma & Biotech Pharmacology February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Pharma & Biotech Pharmacology February 2026 Report?

The US Pharma & Biotech Pharmacology February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Pharma & Biotech Pharmacology February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Pharma & Biotech Pharmacology February 2026 Report for?

The US Pharma & Biotech Pharmacology February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

Sage case study: 75% decrease in CPCs with Adthena

Sage, a leading UK software provider, used Adthena’s brand protection strategy to curb rising CPC costs. By identifying brand infringements and optimizing spend, they effectively strengthened their brand protection strategy and increased ROI.Read case study

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Pharma & Biotech Pharmacology US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Competitor Count for US Pharma & Biotech Pharmacology

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

US Pharma & Biotech Pharmacology Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Frequently Asked Questions

Why is the US Pharma & Biotech Pharmacology February 2026 Report useful and how should I use it?

Why is the US Pharma & Biotech Pharmacology February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Pharma & Biotech Pharmacology February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Pharma & Biotech Pharmacology February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

the7stars achieves Google Ads PPC campaign optimization​ with Adthena

Sage case study: 75% decrease in CPCs with Adthena

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK Pharmacology

AUS Pharmacology

the7stars achieves Google Ads PPC campaign optimization with Adthena