US Pharma & Biotech Pulmonology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pulmonology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pulmonology – US

Google AI Overview visibility for Pharma & Biotech Pulmonology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 69.6539725498
30.3460274502
69%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 16
84
16%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 6%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 28%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pulmonology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
breztri.com 22.96
dupixent.com 10.28
dupixenthcp.com 9.79
yupelrihcp.com 7.35
breztrihcp.com 7.31
zoryvehcp.com 6.44
tezspire.com 5.64
primatene.com 5.15
trelegyhcp.com 3.29
trelegy.com 3.21
others 18.58
  • breztri.com - 22.96%
  • dupixent.com - 10.28%
  • dupixenthcp.com - 9.79%
  • yupelrihcp.com - 7.35%
  • breztrihcp.com - 7.31%
  • zoryvehcp.com - 6.44%
  • tezspire.com - 5.64%
  • primatene.com - 5.15%
  • trelegyhcp.com - 3.29%
  • trelegy.com - 3.21%
  • others - 18.58%

Copyright © Adthena. All rights reserved.

In the PPC landscape, breztri.com leads with 22.96% click share, while ‘others’ collectively hold 18.58%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pulmonology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date breztri.com dupixenthcp.com breztrihcp.com dupixent.com trelegyhcp.com yupelri.com trelegy.com yupelrihcp.com zoryvehcp.com tezspire.com
2026/06/01 13.19% 14.22% 7.87% 9.54% 9.38% 0.07% 8.62% 13.76% 3.19% 6.82%
2026/06/02 23.9% 7.66% 8.37% 9.74% 9.32% 0.78% 6.89% 7.87% 4.48% 10.03%
2026/06/03 26.98% 17.78% 3.9% 7.62% 2.63% 4.18% 4.18% 10.26% 5.24% 0.22%
2026/06/04 21.32% 9.03% 6.75% 14.08% 1.3% 3.02% 13% 5.7% 3.47% 7.67%
2026/06/05 22.77% 6.13% 9.66% 12.68% 3.9% 2.22% 5.46% 10.07% 3.52% 9.62%
2026/06/06 18.33% 10.31% 7.12% 9.96% 2.54% 3.1% 2.52% 20.13% 5.96% 2.81%
2026/06/07 17.22% 15.64% 9% 10.19% 5.63% 2.23% 2.79% 13.41% 4.5% 7.52%
2026/06/08 16.11% 4.7% 5.51% 7.33% 1.73% 0.8% 7.1% 7.8% 2.94% 3.63%
2026/06/09 15.79% 14.25% 6.09% 13.72% 3.64% 4.09% 3.01% 11.27% 6.7% 7.97%
2026/06/10 31.62% 13.16% 5.5% 7% 4.94% 2.08% 6.38% 6.57% 1.81% 10.36%
2026/06/11 19.5% 17.84% 6.03% 8.39% 5.68% 1.77% 7.07% 7.75% 1.54% 9.43%
2026/06/12 27.77% 13.42% 12.34% 9.28% 4.45% 1.83% 4.87% 6.39% 1.77% 5.37%
2026/06/13 26.8% 10.73% 11.88% 8.64% 1.6% 1.3% 1.96% 6.95% 3.35% 8.95%
2026/06/14 18.88% 18.41% 7.49% 13.53% 0.83% 2.38% 2.82% 7.7% 6.67% 5.58%
2026/06/15 26.1% 12.67% 10.75% 9.17% 3.2% 3.21% 4.16% 5.78% 2.18% 6.63%
2026/06/16 16.83% 16.7% 7.5% 8.76% 6.4% 3.74% 2.24% 5.83% 1.73% 16.27%
2026/06/17 14.4% 12.38% 9.08% 10.68% 8.32% 4.39% 1.83% 7.96% 3.11% 7.35%
2026/06/18 25.97% 10.24% 6.78% 19.37% 3.53% 3.67% 2.54% 2.54% 4.33% 4.51%
2026/06/19 26.17% 10.86% 9.4% 6.16% 0.87% 3.49% 7.15% 3.92% 9.97% 5.94%
2026/06/20 24.78% 8.9% 13.8% 13.72% 0.98% 4.14% 6.29% 3.6% 5.13% 4.36%
2026/06/21 12.99% 15.95% 8.12% 12.77% 1% 3.88% 4.24% 3.87% 9.03% 9.58%
2026/06/22 18.48% 17.75% 10.51% 5.19% 1.08% 3.45% 3.75% 3.47% 5.25% 6.85%
2026/06/23 24.14% 17.05% 9.64% 7.61% 0.97% 3.75% 3.27% 3.96% 5.23% 7.09%
2026/06/24 28.42% 10.95% 10.91% 13.75% 1.06% 6.8% 3.53% 6.89% 1.85% 1.29%
2026/06/25 36.45% 9.81% 12.78% 6.04% 0.8% 3.76% 2.24% 3.09% 0% 2.87%
2026/06/26 26.58% 15.68% 9.08% 14.77% 1.26% 5.2% 4.6% 8.43% 2.61% 0.43%
2026/06/27 32.27% 15.3% 8.71% 12.64% 0.99% 5.33% 2.98% 4.56% 6.14% 0.3%
2026/06/28 22.72% 22.74% 6.25% 12.54% 1.2% 3.01% 4.05% 6.16% 5.45% 0.44%
2026/06/29 34.65% 11.35% 10.74% 12.26% 0.73% 3.71% 2.94% 8.51% 5.33% 0.21%
2026/06/30 36.13% 17.23% 8.54% 4.36% 3.73% 3.36% 3.27% 3.13% 1.99% 0.3%
  • breztri.com
  • dupixenthcp.com
  • breztrihcp.com
  • dupixent.com
  • trelegyhcp.com
  • yupelri.com
  • trelegy.com
  • yupelrihcp.com
  • zoryvehcp.com
  • tezspire.com

Copyright © Adthena. All rights reserved.

Breztri.com dominated June, peaking at 36.45% on the 25th. Dupixenthcp.com fluctuated, ending at 17.23%. Breztrihcp.com saw modest gains, while dupixent.com dipped to 4.36%. Trelegyhcp.com and yupelri.com remained steady.

Market Exposure

Competitor Count for US Pharma & Biotech Pulmonology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 33
2026/06/02 29
2026/06/03 31
2026/06/04 31
2026/06/05 30
2026/06/06 33
2026/06/07 30
2026/06/08 33
2026/06/09 31
2026/06/10 31
2026/06/11 32
2026/06/12 33
2026/06/13 30
2026/06/14 32
2026/06/15 34
2026/06/16 32
2026/06/17 35
2026/06/18 32
2026/06/19 32
2026/06/20 29
2026/06/21 32
2026/06/22 32
2026/06/23 33
2026/06/24 26
2026/06/25 26
2026/06/26 28
2026/06/27 27
2026/06/28 28
2026/06/29 28
2026/06/30 27

Copyright © Adthena. All rights reserved.

June began with 33 advertisers, fluctuating slightly, peaking at 35 mid-month. A decline followed, ending with 27 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pulmonology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
breztri.com 4.21%
breztrihcp.com 1.98%
zoryvehcp.com 1.85%
yupelri.com 1.48%
tezspirehcp.com 1.34%
trelegy.com -0.91%
trelegyhcp.com -1.45%
tezspire.com -2.6%
houstonmethodist.org -3.52%
yupelrihcp.com -4.56%

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Breztri.com surged with a 4.21% click share increase, while yupelrihcp.com faced a 4.56% decline.

Campaign Efficiency

US Pharma & Biotech Pulmonology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date breztri.com dupixenthcp.com breztrihcp.com zoryvehcp.com dupixent.com trelegyhcp.com yupelrihcp.com trelegy.com tezspire.com primatene.com
2026/06/01 10.03% 11.05% 6.72% 7.66% 9.49% 8.71% 17.61% 5.16% 7.07% 4.28%
2026/06/02 19.9% 6.08% 7.55% 11.07% 8.73% 9.36% 8.73% 4.45% 10.46% 2.06%
2026/06/03 22.73% 13.98% 2.98% 13.54% 7.86% 2.36% 12.2% 2.51% 0.15% 2.85%
2026/06/04 17.14% 7.82% 5.76% 8.92% 12.67% 0.98% 8.17% 7.99% 8.2% 3.99%
2026/06/05 18.92% 4.3% 9.58% 7.83% 11.14% 3.48% 12.08% 2.52% 8.96% 3.5%
2026/06/06 15.07% 7.84% 6.11% 13.83% 8.14% 2.15% 20.91% 1.19% 2.49% 0%
2026/06/07 14.82% 13.92% 8.1% 10.26% 9.84% 5.45% 13.41% 1.49% 7.02% 1.72%
2026/06/08 14.84% 4.41% 6.46% 8.22% 8.57% 1.81% 9.72% 5.34% 4.42% 7.35%
2026/06/09 10.81% 12.63% 5.03% 17.26% 14.23% 3.51% 10.93% 1.65% 8.96% 0%
2026/06/10 30.22% 13.23% 5.25% 4.91% 7.36% 5% 6.04% 4.07% 11.85% 3.3%
2026/06/11 17.13% 18.57% 4.5% 4.39% 9.45% 6.18% 7.47% 4.32% 11.2% 2.95%
2026/06/12 26.9% 11.98% 14.53% 4.6% 9.19% 4.74% 6.03% 3.18% 6.26% 0%
2026/06/13 21.32% 8.35% 12.03% 8.3% 7.48% 1.49% 6.29% 1.02% 8.58% 5.57%
2026/06/14 15.48% 16.33% 6.28% 16.97% 13.43% 0.59% 6.73% 1.65% 6% 3.79%
2026/06/15 24.53% 10.44% 9.03% 4.95% 8.04% 2.82% 5.03% 2.09% 6.6% 9.96%
2026/06/16 12.65% 14.08% 7.78% 4.99% 9.26% 5.7% 5.37% 1.38% 18.82% 3.33%
2026/06/17 12.17% 10.78% 8.73% 7.51% 11.63% 8.09% 7.95% 1.03% 7.74% 5.04%
2026/06/18 20.44% 8.17% 7.59% 10.88% 17.97% 3.52% 2.3% 1.48% 4.64% 4.86%
2026/06/19 20.4% 8.37% 8.18% 23.73% 6.15% 0.48% 3.19% 4.31% 6.05% 2.65%
2026/06/20 23% 6.54% 15.1% 13.68% 13.78% 0.67% 3.54% 3.63% 4.68% 0%
2026/06/21 9.19% 11.47% 6.98% 22.58% 11.68% 0.61% 3.08% 2.12% 10.36% 3.03%
2026/06/22 17.41% 13.83% 10.79% 12.98% 5.21% 0.72% 3.19% 1.89% 6.67% 2.9%
2026/06/23 23.15% 10.96% 7.88% 13.72% 8.26% 0.58% 3.58% 1.6% 7.05% 6.13%
2026/06/24 22.19% 10.55% 12.02% 5.77% 15.95% 0.76% 7.58% 2.04% 1.65% 0%
2026/06/25 34.51% 10.05% 15.75% 0% 7.25% 0.53% 2.85% 1.13% 3.14% 2.66%
2026/06/26 22.23% 10.44% 8.49% 6.54% 15.85% 0.8% 15.62% 2.27% 0.43% 4.39%
2026/06/27 24.14% 13.51% 8.58% 15.63% 11.41% 0.62% 4.58% 6.65% 0.23% 3.49%
2026/06/28 18.47% 17.58% 5.35% 14.94% 12.3% 0.76% 5.98% 2% 0.33% 5.01%
2026/06/29 32.74% 10.6% 10.71% 13.72% 10.96% 0.44% 7.39% 1.47% 0.15% 3.07%
2026/06/30 34.03% 15.84% 8.1% 6.24% 5.98% 3.95% 3.51% 1.8% 0.26% 0%
  • breztri.com
  • dupixenthcp.com
  • breztrihcp.com
  • zoryvehcp.com
  • dupixent.com
  • trelegyhcp.com
  • yupelrihcp.com
  • trelegy.com
  • tezspire.com
  • primatene.com

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Breztri.com dominated June with fluctuating impressions, peaking at 34.51% on the 25th. Dupixenthcp.com showed consistent presence, while Zoryvehcp.com surged mid-month. The month concluded with Breztri.com leading the pack.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pulmonology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pulmonology - Last month
  1. 1
    Inhaler Treatment Option - Learn How This Treatment Works https://www.breztri.com/

    BREZTRI AEROSPHERE® (budesonide/glycopyrrolate/formoterol fumarate) Patient Site.

  2. 2
    Get The Facts About This Drug - Triple Therapy Inhaler https://www.breztrihcp.com/

    BREZTRI AEROSPHERE® (budesonide/glycopyrrolate/formoterol fumarate) - View Treatment Info.

  3. 3
    Find COPD Care In Your Area - A Non-Steroid COPD Treatment

    Use Our Tool To Find A COPD Specialist In Your Area.

  4. 4
    Severe Asthma Medication - Official Patient Site

    If Your Asthma Medication Isn't Providing Relief, Consider An Add-On Treatment Option.

  5. 5
    ZORYVE® (roflumilast) - For Healthcare Professionals https://www.zoryvehcp.com/formulation

    Review the formulation information. See if it may be right for your patients. View information and resources intended for healthcare professionals.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Breztri dominates with dual ads emphasizing inhaler treatment and triple therapy. Dupixent and Tezspire focus on non-steroid COPD and severe asthma solutions, respectively. Zoryve targets healthcare professionals with detailed formulation insights.

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