US Pharma & Biotech Pulmonology - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pulmonology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pulmonology – US

Google AI Overview visibility for Pharma & Biotech Pulmonology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 67.2604887543
32.7395112457
67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 13
87
13%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 20%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pulmonology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dupixenthcp.com 18.59
yupelrihcp.com 17.41
breztri.com 9.55
tezspire.com 7.36
fasenra.com 5.51
tezspirehcp.com 5.13
breztrihcp.com 3.94
dupixent.com 3.82
primatene.com 2.75
yupelri.com 2.65
others 23.29
  • dupixenthcp.com - 18.59%
  • yupelrihcp.com - 17.41%
  • breztri.com - 9.55%
  • tezspire.com - 7.36%
  • fasenra.com - 5.51%
  • tezspirehcp.com - 5.13%
  • breztrihcp.com - 3.94%
  • dupixent.com - 3.82%
  • primatene.com - 2.75%
  • yupelri.com - 2.65%
  • others - 23.29%

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In the PPC landscape, dupixenthcp.com leads with 18.59% click share, closely followed by yupelrihcp.com at 17.41%. Others collectively hold 23.29%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pulmonology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date dupixenthcp.com tezspire.com gsk.com tezspirehcp.com dupixent.com nucala.com breztri.com yupelrihcp.com fasenra.com breztrihcp.com
2025/12/01 12.15% 10.85% 1.12% 6.68% 0.37% 0.04% 18.95% 8.82% 2.11% 9.23%
2025/12/02 14.78% 6.29% 2.78% 0.68% 2.45% 4.76% 32.12% 11.37% 1.82% 2.31%
2025/12/03 9.16% 9.24% 1.42% 1.7% 3.77% 1.34% 19.44% 8.33% 0.4% 8.99%
2025/12/04 18.69% 6.36% 2.12% 5.22% 4.83% 6.95% 18.84% 10.63% 6.09% 4.38%
2025/12/05 17.27% 6.78% 1.6% 5.82% 7.24% 2.3% 12.73% 7.18% 4.06% 5.23%
2025/12/06 16.55% 4.5% 1.57% 3.86% 6.65% 0.95% 16.18% 8.46% 3.16% 8.82%
2025/12/07 19.99% 2.55% 3.85% 1.86% 17.54% 2.35% 16.69% 11.11% 0.25% 4.66%
2025/12/08 7.95% 3.54% 3.18% 3.29% 6.97% 12.1% 15.98% 13.7% 8.39% 3.66%
2025/12/09 10.14% 16.98% 2.32% 10.73% 1.47% 1.69% 10.18% 5.11% 2.66% 4.02%
2025/12/10 23.44% 3.34% 4.98% 1.01% 0.19% 0.45% 6.56% 20.02% 5.77% 2.21%
2025/12/11 12.91% 3.28% 5.24% 1.3% 1.35% 1.38% 10.59% 18.37% 6.85% 6.3%
2025/12/12 29.78% 4.71% 7.26% 2.8% 1.74% 3.29% 11.44% 14.63% 4.39% 3.1%
2025/12/13 9.1% 4.57% 0.85% 1.4% 0.39% 0.17% 27.2% 20.11% 19.13% 2.13%
2025/12/14 13.72% 6.25% 3.27% 6.11% 6.31% 2.99% 6.93% 13.44% 9.66% 1.42%
2025/12/15 19.96% 2.91% 3.31% 3.44% 0.22% 4.19% 10.76% 20.16% 10.13% 3.35%
2025/12/16 19.08% 8.06% 2.48% 3.7% 2.97% 4.03% 15.05% 12.82% 4.36% 3.98%
2025/12/17 21.98% 6.32% 2.62% 6.76% 2.28% 1.48% 4.55% 14.33% 10.31% 1.53%
2025/12/18 25.47% 7.44% 2.36% 6.14% 1.55% 0.23% 5.8% 23.03% 4.25% 2.51%
2025/12/19 14.77% 7.51% 2.06% 6.03% 5.78% 0.23% 12.2% 2.55% 19.77% 10.03%
2025/12/20 26.07% 15.19% 2.87% 14.33% 3.03% 0.14% 5.66% 2.3% 10.37% 3.17%
2025/12/21 33.48% 1.88% 2.95% 1.41% 5.2% 3.24% 11.13% 2.12% 3.54% 8.72%
2025/12/22 19.15% 7.58% 2.01% 11.16% 3.35% 1.32% 3.32% 16.94% 10.12% 2.25%
2025/12/23 22.82% 1.56% 2.52% 1.17% 2.96% 0.51% 6.85% 31.49% 6.12% 4.88%
2025/12/24 11.01% 1.9% 2.43% 0.3% 7.91% 16.38% 9.4% 21.41% 11.48% 3.32%
2025/12/25 13.3% 18.53% 3.04% 10.6% 2.4% 0.26% 6.26% 18.18% 5.55% 3.64%
2025/12/26 17.44% 2.71% 3.34% 0.78% 1.11% 0.57% 8.11% 28.48% 11.52% 6.03%
2025/12/27 16.49% 6.74% 3.21% 2.48% 6.2% 1.85% 4.84% 26.16% 3.61% 2.47%
2025/12/28 18.48% 10.44% 2.25% 8.64% 1.59% 0.63% 7.71% 12.77% 3.96% 6.93%
2025/12/29 7.08% 7.16% 3.39% 7.25% 6.18% 3.41% 7.55% 11.29% 2.53% 20.52%
2025/12/30 26.48% 13.19% 4.13% 9.19% 1.05% 1.28% 5% 3.58% 3.98% 5.51%
2025/12/31 22.74% 20.66% 3.86% 3.64% 3.38% 3.26% 2.29% 2.28% 2.2% 1.2%
  • dupixenthcp.com
  • tezspire.com
  • gsk.com
  • tezspirehcp.com
  • dupixent.com
  • nucala.com
  • breztri.com
  • yupelrihcp.com
  • fasenra.com
  • breztrihcp.com

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In December 2025, dupixenthcp.com saw fluctuating PPC spend, peaking at 33.48 on the 21st. Meanwhile, tezspire.com ended strong with 20.66 on the 31st. Breztri.com started high but declined, finishing at 2.29.

Market Exposure

Competitor Count for US Pharma & Biotech Pulmonology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 41
2025/12/02 39
2025/12/03 39
2025/12/04 43
2025/12/05 50
2025/12/06 47
2025/12/07 41
2025/12/08 41
2025/12/09 43
2025/12/10 43
2025/12/11 39
2025/12/12 40
2025/12/13 39
2025/12/14 39
2025/12/15 40
2025/12/16 39
2025/12/17 36
2025/12/18 32
2025/12/19 34
2025/12/20 35
2025/12/21 32
2025/12/22 32
2025/12/23 36
2025/12/24 39
2025/12/25 39
2025/12/26 37
2025/12/27 40
2025/12/28 42
2025/12/29 41
2025/12/30 41
2025/12/31 42

Copyright © Adthena. All rights reserved.

December began with 41 advertisers, peaking at 50 on the 5th. A decline followed, reaching 32 by the 18th. The month concluded with a slight recovery, ending at 42 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pulmonology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
yupelrihcp.com 4.28%
tezspire.com 2.47%
dupixenthcp.com 2.36%
telyrx.com 1.89%
airsupra.com 1.63%
goodrx.com -0.78%
zoryvehcp.com -2.9%
yupelri.com -3.3%
zoryve.com -3.6%
breztri.com -5.87%

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In the past month, yupelrihcp.com surged with a 4.28% click share increase, while breztri.com faced a 5.87% decline.

Campaign Efficiency

US Pharma & Biotech Pulmonology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dupixenthcp.com tezspire.com primatene.com tezspirehcp.com dupixent.com yupelrihcp.com breztri.com fasenra.com breztrihcp.com zoryve.com
2025/12/01 15.72% 10.66% 6.16% 6.72% 0.45% 11.48% 14.99% 0.99% 9.27% 5.11%
2025/12/02 14.93% 7.22% 0% 0.68% 1.5% 18.93% 29.71% 1.98% 2.07% 0.28%
2025/12/03 7.65% 6.73% 0% 1.46% 1.6% 9.51% 14.28% 0.33% 6.39% 0.1%
2025/12/04 19.56% 9.03% 0.03% 6.6% 5.03% 13.76% 13.5% 6.48% 4.83% 0.14%
2025/12/05 14.9% 12.14% 0.42% 7.67% 9.71% 9.48% 10.64% 4.04% 5.64% 0.09%
2025/12/06 16.57% 5.99% 1.51% 4.45% 5.46% 9.32% 13.49% 2.91% 8.96% 8.82%
2025/12/07 19.55% 2.36% 0.76% 2.01% 14.73% 14.51% 14.82% 0.32% 5.14% 6.09%
2025/12/08 9.68% 4.93% 4.89% 4.02% 5.35% 17.2% 16.14% 7.7% 2.95% 0.11%
2025/12/09 8.68% 16.15% 0.43% 11.34% 1.38% 6.67% 9.39% 2.4% 2.27% 15.37%
2025/12/10 23.69% 2.97% 0.08% 1.25% 0.12% 25.82% 3.45% 5.4% 1.38% 13.07%
2025/12/11 14.74% 2.09% 10.35% 0.96% 0.9% 22.1% 6.99% 6.79% 5.81% 13.93%
2025/12/12 36.14% 4.35% 0.03% 2.55% 1.67% 21.04% 7.26% 6.75% 2.25% 0.36%
2025/12/13 10.34% 3.94% 0.03% 1.1% 0.21% 27.26% 26.44% 18.63% 1.09% 0.31%
2025/12/14 12.7% 8.77% 3.71% 6.51% 5.75% 14.9% 3.21% 7.7% 0.82% 10.23%
2025/12/15 20.8% 4.3% 0.32% 4.11% 0.13% 28.52% 8% 8.7% 1.58% 4.79%
2025/12/16 20.28% 10.66% 0.59% 6.14% 2.57% 16.73% 12.73% 3.76% 1.31% 0.16%
2025/12/17 23.13% 8.69% 0.92% 8.38% 1.4% 18.53% 2.57% 10.25% 0.85% 0.09%
2025/12/18 27.61% 9.78% 0.01% 9.38% 0.95% 28.3% 2.59% 4.36% 1.4% 0.05%
2025/12/19 15.44% 13.28% 0.04% 8.81% 8.32% 2.28% 9.59% 21.33% 7.57% 0.02%
2025/12/20 23.94% 24.6% 0.02% 19.81% 5.61% 1.89% 2.24% 9.3% 0.78% 0.02%
2025/12/21 41.83% 1.53% 6.96% 1.4% 4.23% 1.81% 8.9% 1.87% 7.89% 0.02%
2025/12/22 18.37% 12.31% 3.65% 13.69% 4.07% 19.12% 1.2% 8.59% 0.66% 0.01%
2025/12/23 24.07% 1.05% 4.39% 0.94% 1.99% 41.02% 4.15% 6.51% 2.32% 0%
2025/12/24 11.9% 1.2% 8.19% 0.29% 7.14% 32.01% 8.18% 12.21% 1.5% 0%
2025/12/25 16.39% 20.33% 0.04% 12.75% 3.43% 22.79% 3.36% 4.28% 2.56% 0%
2025/12/26 19.97% 2.53% 3.92% 0.86% 0.71% 35.39% 5.95% 11.97% 5.67% 0%
2025/12/27 19.57% 8.07% 0.04% 2.94% 5.66% 31.34% 3% 2.97% 1.68% 0%
2025/12/28 17.11% 8.3% 0.03% 7.91% 1.63% 14.46% 5.93% 3.74% 5.44% 2.49%
2025/12/29 5.85% 11.26% 0.05% 9.76% 5.65% 13.67% 6.07% 1.1% 20.5% 3.83%
2025/12/30 26.9% 18.81% 0.93% 12.21% 1.52% 2.92% 2.64% 2.66% 4.62% 4.84%
2025/12/31 24% 22.09% 12.32% 5.66% 3.62% 1.9% 1.02% 0.97% 0.73% 0%
  • dupixenthcp.com
  • tezspire.com
  • primatene.com
  • tezspirehcp.com
  • dupixent.com
  • yupelrihcp.com
  • breztri.com
  • fasenra.com
  • breztrihcp.com
  • zoryve.com

Copyright © Adthena. All rights reserved.

December’s PPC landscape was dynamic. Dupixenthcp.com saw fluctuations, peaking at 41.83% on the 21st. Tezspire.com ended strong at 22.09%. Primatene.com had a late surge, closing at 12.32%. Overall, a month of varied performances.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pulmonology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pulmonology - Last month
  1. 1
    Inhaler Treatment Option - Learn How This Treatment Works https://www.breztri.com/

    BREZTRI AEROSPHERE® (budesonide/glycopyrrolate/formoterol fumarate) Patient Site.

  2. 2
    COPD Treatment In Your Area - A COPD Treatment Option Prescription treatment website

    HCPs: Reimagine Your COPD Treatment Plans For Your Patients. Learn How You Can Get Started

  3. 3
    Asthma Injection Option - Severe Asthma Treatment Option Prescription treatment website

    Do You Have Eosinophilic Asthma? Learn About A Treatment Option That May Be Right For You.

  4. 4
    Severe Asthma Medication - Official Patient Site Prescription treatment website

    Get Help Taking Control Of Your Severe Asthma And Learn About An Option That May Help You.

  5. 5
    View FDA-Approved COPD Option - Once-Daily COPD Treatment Prescription treatment website

    Patients With Ongoing Symptoms May Benefit From A Nebulized COPD Maintenance Therapy.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, Breztri, Dupixent, Fasenra, Tezspire, and Yupelri dominate Google’s PPC with compelling narratives. Breztri emphasizes inhaler treatment, while Dupixent and Yupelri focus on COPD solutions. Fasenra and Tezspire target severe asthma, highlighting personalized care and control.

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