US Pharma & Biotech Pulmonology - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pulmonology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pulmonology – US

Google AI Overview visibility for Pharma & Biotech Pulmonology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 38.5765275471
61.4234724529
38%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 4%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 29%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pulmonology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
dupixenthcp.com 21.89
yupelri.com 10.88
yupelrihcp.com 10.27
fasenra.com 9.17
breztri.com 7.79
zoryvehcp.com 5.04
breztrihcp.com 4.12
templehealth.org 3.77
primatene.com 3.48
dupixent.com 2.07
others 21.52
  • dupixenthcp.com - 21.89%
  • yupelri.com - 10.88%
  • yupelrihcp.com - 10.27%
  • fasenra.com - 9.17%
  • breztri.com - 7.79%
  • zoryvehcp.com - 5.04%
  • breztrihcp.com - 4.12%
  • templehealth.org - 3.77%
  • primatene.com - 3.48%
  • dupixent.com - 2.07%
  • others - 21.52%

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In the PPC landscape, dupixenthcp.com leads with 21.89% click share, closely followed by ‘others’ at 21.52%. Meanwhile, yupelri.com captures 10.88%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pulmonology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date dupixenthcp.com breztri.com zoryvehcp.com fasenra.com yupelri.com breztrihcp.com trelegy.com dupixent.com yupelrihcp.com templehealth.org
2026/03/01 20.4% 8.92% 0% 3.48% 8.95% 1.85% 0.5% 3.05% 24.22% 0.04%
2026/03/02 5.56% 4.18% 6.53% 14.84% 6.39% 1.55% 0% 2.47% 20.01% 0%
2026/03/03 21.18% 15.56% 0% 17.19% 8.01% 2.85% 0% 3.06% 13.4% 0%
2026/03/04 5.99% 13.52% 6.13% 8.12% 12.69% 2.67% 2% 0.94% 13.97% 0%
2026/03/05 10.4% 13.52% 0% 3.55% 15.73% 2.72% 1.87% 0.6% 22.48% 0%
2026/03/06 1.75% 13.18% 3.35% 2.78% 6.42% 7.36% 0.86% 1.17% 5.93% 44.05%
2026/03/07 5.75% 10.76% 13.39% 10.81% 8.95% 1.62% 1.81% 4.3% 19.57% 0%
2026/03/08 8.56% 10.98% 10.1% 2.39% 7.97% 2.76% 0.56% 0.15% 24.6% 0%
2026/03/09 20.91% 18.46% 0% 10.63% 15.91% 6% 4.07% 0.15% 8.86% 0%
2026/03/10 6.89% 21.36% 0% 6.71% 16.46% 4.28% 2.01% 0.47% 13.75% 0%
2026/03/11 17.64% 7.2% 7.98% 20.53% 4.47% 2.65% 2.22% 0% 4.37% 0%
2026/03/12 5.77% 23.77% 7.29% 10.36% 9.61% 11.79% 1.29% 7.09% 6.2% 0%
2026/03/13 13.54% 9.58% 7.56% 20.52% 9.55% 6.16% 2.84% 0% 14.35% 0%
2026/03/14 10.44% 9.59% 0% 19.7% 2.89% 5.74% 3.89% 7.63% 10.68% 0.2%
2026/03/15 8.62% 5.32% 15.07% 9.66% 15.68% 6.56% 1.29% 1.4% 8.27% 0.16%
2026/03/16 11.53% 6.72% 4.96% 18.22% 9.11% 11.26% 4.7% 0% 11.44% 0.12%
2026/03/17 9.98% 12.38% 0% 23.66% 7.99% 3.15% 9.3% 3.28% 8.44% 0.16%
2026/03/18 23.12% 9.25% 6.82% 8.32% 3.8% 13.68% 3.51% 3.92% 2.14% 0.14%
2026/03/19 32.78% 10.29% 0% 9.68% 7.84% 2.95% 6.04% 0% 8.45% 2.17%
2026/03/20 36.23% 8.38% 10.54% 3.87% 2.89% 6.59% 3.45% 0% 4.66% 0.11%
2026/03/21 40.21% 6.12% 0% 15.36% 4.49% 3.64% 6.46% 7.27% 3.32% 0.12%
2026/03/22 28.32% 5.86% 0% 6.66% 7.61% 6.59% 5.11% 8.35% 8.31% 0%
2026/03/23 45.55% 2.49% 6.2% 18.9% 3.47% 1.3% 4.45% 2.08% 2.63% 0%
2026/03/24 42.18% 9.84% 0% 10.24% 6.64% 4.23% 5.64% 0% 4.76% 0%
2026/03/25 25.48% 9.15% 0% 7.19% 10.76% 3.42% 8.42% 3.13% 11.07% 0.13%
2026/03/26 28.73% 2.79% 6.1% 8.11% 7.94% 6.69% 6.6% 0% 8.73% 0.1%
2026/03/27 39.47% 5.38% 0% 6.71% 7.14% 5.14% 6.5% 0% 12% 0.11%
2026/03/28 28.4% 14.27% 0% 4% 9.09% 11.77% 5.11% 0.69% 10.22% 0.17%
2026/03/29 46.79% 3.78% 0% 1.7% 11.15% 5.86% 4.27% 0.05% 13.34% 0.1%
2026/03/30 26.98% 11.56% 11.71% 7.42% 12.05% 2.92% 8.64% 0.2% 0.7% 0.18%
2026/03/31 27.27% 16.11% 10.43% 7.22% 5.19% 4.59% 3.03% 2.88% 0.65% 0.16%
  • dupixenthcp.com
  • breztri.com
  • zoryvehcp.com
  • fasenra.com
  • yupelri.com
  • breztrihcp.com
  • trelegy.com
  • dupixent.com
  • yupelrihcp.com
  • templehealth.org

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In March 2026, dupixenthcp.com led with fluctuating spend, peaking at 46.79%. Breztri.com and fasenra.com showed varied trends, while templehealth.org had minimal impact. The month ended with dupixenthcp.com dominating.

Market Exposure

Competitor Count for US Pharma & Biotech Pulmonology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 34
2026/03/02 35
2026/03/03 34
2026/03/04 34
2026/03/05 31
2026/03/06 35
2026/03/07 39
2026/03/08 39
2026/03/09 36
2026/03/10 39
2026/03/11 38
2026/03/12 38
2026/03/13 37
2026/03/14 40
2026/03/15 42
2026/03/16 39
2026/03/17 39
2026/03/18 41
2026/03/19 38
2026/03/20 42
2026/03/21 34
2026/03/22 36
2026/03/23 35
2026/03/24 35
2026/03/25 36
2026/03/26 34
2026/03/27 35
2026/03/28 34
2026/03/29 35
2026/03/30 34
2026/03/31 38

Copyright © Adthena. All rights reserved.

March began with 34 advertisers, fluctuating slightly, peaking at 42 mid-month. The month concluded with 38 advertisers, indicating a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pulmonology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
dupixenthcp.com 26.11%
primatene.com 2.72%
trelegy.com 1.6%
goodrx.com 1.51%
pulmonx.com 1.11%
fasenra.com -3.25%
yupelri.com -3.88%
breztri.com -3.92%
yupelrihcp.com -4.29%
templehealth.org -8.02%

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Dupixenthcp.com soared with a 26.11% click share increase, while templehealth.org plummeted by 8.02%. Primatene.com rose by 2.72%, contrasting with yupelrihcp.com’s 4.29% decline.

Campaign Efficiency

US Pharma & Biotech Pulmonology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date dupixenthcp.com zoryvehcp.com primatene.com fasenra.com yupelri.com tezspire.com breztri.com breztrihcp.com yupelrihcp.com templehealth.org
2026/03/01 23.37% 0% 0% 3.59% 11.06% 0.28% 3.11% 0.94% 30.86% 0.04%
2026/03/02 2.44% 7.51% 0% 11.72% 5.71% 4.82% 1.31% 0.56% 18.56% 0%
2026/03/03 26.89% 0% 0% 18.08% 9.26% 4.13% 9.16% 1.3% 15.52% 0%
2026/03/04 6.02% 10.29% 0% 8.56% 13.85% 6.71% 5.08% 1.2% 14.35% 0%
2026/03/05 12.57% 0% 15.91% 3.04% 16.5% 0.73% 5.48% 1.51% 27.13% 0%
2026/03/06 1.79% 6.39% 0% 2.96% 7.97% 4.1% 10.22% 7.43% 8.56% 38.88%
2026/03/07 6.27% 17.71% 7.25% 9.98% 9.29% 2.96% 6.68% 0.87% 20.71% 0%
2026/03/08 9.35% 15.53% 0% 2.26% 9.96% 0.42% 4.2% 1.57% 28.19% 0%
2026/03/09 26.05% 0% 0% 12.18% 18.68% 0.49% 12.95% 5.74% 10.88% 0%
2026/03/10 9.35% 0% 0% 7.48% 21.37% 5.7% 7.52% 2.3% 19.28% 0%
2026/03/11 19.99% 10.52% 0% 20.7% 4.54% 3.46% 2.5% 1.5% 4.99% 0%
2026/03/12 6.91% 10.59% 0% 11.3% 10.84% 0.11% 21.71% 11.03% 8.05% 0%
2026/03/13 13.29% 10.4% 8.52% 21.32% 10.64% 0.11% 4.39% 4.28% 16.25% 0%
2026/03/14 12.97% 0% 0% 22.03% 3.89% 0.18% 3.62% 5.16% 17.85% 0.15%
2026/03/15 10.83% 20.5% 0% 9.66% 16.69% 9.56% 1.91% 6.16% 8.82% 0.09%
2026/03/16 13.6% 8.97% 0% 19.87% 10.98% 0.1% 1.8% 7.96% 14.68% 0.08%
2026/03/17 14.16% 0% 0% 28.36% 11.18% 0.22% 2.92% 1.58% 12.13% 0.12%
2026/03/18 27.03% 11.27% 0% 9.18% 4.81% 3.59% 2.28% 14.08% 2.78% 0.1%
2026/03/19 40.24% 0% 0% 11.85% 10.12% 3.9% 2.3% 1.86% 11.84% 1.74%
2026/03/20 40.94% 16.56% 6.78% 2.55% 3.5% 0.09% 1.85% 6.15% 4.77% 0.07%
2026/03/21 46.44% 0% 0% 19.74% 6.05% 0.1% 1.56% 2.92% 4.39% 0.08%
2026/03/22 32.36% 0% 9.4% 6.56% 9.34% 0.12% 1.77% 6.35% 10.22% 0%
2026/03/23 46.5% 9.11% 0% 21.41% 3.78% 0.1% 0.93% 0.9% 4.02% 0%
2026/03/24 45.86% 0% 10.83% 13.46% 8.11% 0.14% 1.97% 2% 6.22% 0%
2026/03/25 29.8% 0% 0% 8.5% 14.12% 4.28% 2.28% 2.28% 15.77% 0.06%
2026/03/26 25.66% 7.36% 18.09% 6.67% 7.46% 0% 0.82% 5.26% 10.25% 0.03%
2026/03/27 41.16% 0% 0% 8.09% 8.11% 3.05% 1.48% 3.9% 21.47% 0.04%
2026/03/28 36.31% 0% 0% 4.26% 13.16% 0.1% 3.65% 11.18% 12.82% 0.09%
2026/03/29 51.82% 0% 0% 1.48% 13.36% 0.1% 1.06% 5.58% 17.25% 0.04%
2026/03/30 28.38% 19.37% 0% 9.64% 15.7% 6.37% 2.72% 1.9% 0.75% 0.09%
2026/03/31 27.38% 16.38% 10.97% 7.51% 6.72% 5.39% 3.13% 2.47% 0.68% 0.07%
  • dupixenthcp.com
  • zoryvehcp.com
  • primatene.com
  • fasenra.com
  • yupelri.com
  • tezspire.com
  • breztri.com
  • breztrihcp.com
  • yupelrihcp.com
  • templehealth.org

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In March 2026, dupixenthcp.com dominated with a peak impression share of 51.82% on March 29. Meanwhile, templehealth.org had a notable spike on March 6 with 38.88%. The month concluded with dupixenthcp.com leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pulmonology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pulmonology - Last month
  1. 1
    Official HCP Treatment Website - Moderate-To-Severe Asthma Prescription treatment website

    FDA Approved Treatment For Patients With Moderate-To-Severe Asthma.

  2. 2
    Asthma Injection Option - Severe Asthma Treatment Option Prescription treatment website

    Do You Have Eosinophilic Asthma? Learn About A Treatment Option That May Be Right For You.

  3. 3
    OTC Inhaler - No Prescription Needed https://www.primatene.com

    The Only FDA-Approved Asthma Inhaler Available Over-The-Counter. Find Primatene® MIST Now!

  4. 4
    Severe Asthma Medication - Official Patient Site

    If Your Asthma Medication Isn't Providing Relief, Consider An Add-On Treatment Option.

  5. 5
    YUPELRI® (revefenacin) - Find YUPELRI® (revefenacin) https://www.yupelri.com/

    Stay Informed & Ask Your Doctor About YUPELRI® (revefenacin) Inhalation Solution. Learn About YUPELRI® (revefenacin) Inhalation Solution, How It Works, & Access Resources.

Copyright © Adthena. All rights reserved.

In the competitive landscape of asthma treatments, Dupixenthcp.com and Fasenra.com emphasize FDA-approved solutions for severe asthma, while Primatene.com offers an accessible OTC inhaler. Tezspire.com suggests add-on treatments for unrelieved symptoms, and Yupelri.com focuses on patient education and resource access.

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