US Pharma & Biotech Research and Development - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Research and Development – US

Google AI Overview visibility for Pharma & Biotech Research and Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 59.4500741981
40.5499258019
59%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 2%
Navigational 4%
Seasonal 0%
Local 0%
Problem Solving 15%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lilly.com 22.23
pfizerforall.com 9.55
jnj.com 9.37
abbvie.com 7.23
gsk.com 5.19
sequencing.com 4.12
bms.com 3.22
evenity.com 1.64
myriad.com 1.63
regeneron.com 1.54
others 34.28
  • lilly.com - 22.23%
  • pfizerforall.com - 9.55%
  • jnj.com - 9.37%
  • abbvie.com - 7.23%
  • gsk.com - 5.19%
  • sequencing.com - 4.12%
  • bms.com - 3.22%
  • evenity.com - 1.64%
  • myriad.com - 1.63%
  • regeneron.com - 1.54%
  • others - 34.28%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Lilly leads with 22.23% click share, followed by Pfizerforall at 9.55%. Others collectively hold 34.28%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lilly.com pfizerforall.com jnj.com myriad.com tecvayli.com gsk.com abbvie.com maximustribe.com evenity.com ivyrx.com
2026/02/01 9.21% 25.51% 0.02% 3.27% 4.19% 2.18% 1.73% 1.36% 4.09% 2.56%
2026/02/02 3.72% 15.43% 0.9% 3.09% 1.98% 2.08% 1.66% 0.5% 7.43% 2.79%
2026/02/03 4.44% 15.6% 0.2% 3.69% 1.21% 1.2% 2.03% 4.9% 3.85% 3.2%
2026/02/04 10.65% 10.31% 7.26% 2.01% 2.52% 0.86% 2.03% 2.2% 2.61% 1.62%
2026/02/05 7.92% 9.27% 7.81% 2.55% 2.27% 0.87% 0.24% 4.12% 5.41% 2.96%
2026/02/06 11.58% 17.62% 8.4% 2.46% 1.34% 1.13% 1.27% 0.88% 5.56% 4.08%
2026/02/07 21.17% 10.12% 6.43% 1.46% 1.98% 1.18% 2.45% 1.55% 5.98% 3.71%
2026/02/08 10.1% 27.85% 0.03% 2.68% 2.47% 2.43% 2.85% 0.98% 2.6% 2.76%
2026/02/09 8.83% 25.95% 0.08% 1.88% 2.49% 1.64% 2.23% 1.1% 4.92% 3.65%
2026/02/10 8.4% 29.42% 0.03% 1.64% 1.53% 1.85% 0.91% 2.33% 5.21% 2.52%
2026/02/11 14.59% 29.13% 2.57% 1.43% 1.29% 1.83% 0.94% 2.12% 3.66% 1.88%
2026/02/12 7.89% 9.23% 7.77% 2.54% 2.26% 0.87% 0.24% 4.1% 5.38% 2.94%
2026/02/13 11.55% 17.63% 8.37% 2.45% 1.34% 1.12% 1.26% 0.88% 5.54% 4.07%
2026/02/14 21.02% 10.05% 6.38% 1.45% 1.96% 1.21% 2.43% 1.54% 5.93% 3.68%
2026/02/15 10.01% 27.61% 0.09% 2.66% 2.45% 2.41% 2.83% 0.97% 2.57% 2.74%
2026/02/16 8.8% 25.87% 0.08% 1.88% 2.48% 1.64% 2.23% 1.09% 4.9% 3.64%
2026/02/17 20.73% 19.81% 0.01% 1.43% 0.92% 0.5% 1.18% 0% 4.1% 0.5%
2026/02/18 20.55% 22.67% 5.32% 1.82% 1.24% 1.55% 1.31% 1.03% 1.57% 0.64%
2026/02/19 30.26% 19.39% 5.8% 1.18% 0.67% 1.79% 1.51% 2.01% 1.74% 1.52%
2026/02/20 32.94% 22.19% 3.93% 1.64% 1.16% 1.05% 1.14% 2.03% 2.69% 1.14%
2026/02/21 34.97% 18.39% 5.84% 1.88% 2.73% 1.42% 3.02% 0.93% 1.77% 1.2%
2026/02/22 27.65% 19.32% 0.06% 2.86% 1.66% 1.77% 4.73% 1.76% 3.12% 0.94%
2026/02/23 18.22% 25.54% 0% 2.74% 1.93% 1.24% 0.94% 4.99% 3.24% 1.73%
2026/02/24 22.46% 29.36% 0.08% 2.97% 1.32% 1.38% 0.53% 0.56% 1.61% 1.24%
2026/02/25 17.92% 27.67% 6.15% 1.51% 1.23% 1.11% 2.81% 0.9% 2.41% 2.18%
2026/02/26 19.2% 25.36% 7.9% 3.2% 1.58% 1.39% 1.38% 1.36% 1.83% 1.86%
2026/02/27 37.08% 17.1% 6.42% 2.42% 0.84% 1.32% 0.49% 1.57% 2.76% 1.96%
2026/02/28 32.1% 15.52% 4.75% 3.34% 3.25% 3.12% 2.82% 1.14% 1.09% 0.47%
  • lilly.com
  • pfizerforall.com
  • jnj.com
  • myriad.com
  • tecvayli.com
  • gsk.com
  • abbvie.com
  • maximustribe.com
  • evenity.com
  • ivyrx.com

Copyright © Adthena. All rights reserved.

Lilly.com surged mid-month, peaking at 37.08 on February 27. Pfizerforall.com fluctuated, ending at 15.52. Jnj.com remained low, while Myriad.com and Tecvayli.com showed modest gains. February closed with diverse trends.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 492
2026/02/02 508
2026/02/03 500
2026/02/04 491
2026/02/05 496
2026/02/06 487
2026/02/07 477
2026/02/08 484
2026/02/09 498
2026/02/10 488
2026/02/11 487
2026/02/12 496
2026/02/13 487
2026/02/14 477
2026/02/15 484
2026/02/16 498
2026/02/17 467
2026/02/18 480
2026/02/19 486
2026/02/20 464
2026/02/21 455
2026/02/22 477
2026/02/23 499
2026/02/24 479
2026/02/25 458
2026/02/26 451
2026/02/27 440
2026/02/28 426

Copyright © Adthena. All rights reserved.

February saw a dynamic shift in distinct advertisers, starting at 492 and peaking at 508. A gradual decline followed, ending the month at 426.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 14.92%
bms.com 2.15%
abbvie.com 1.04%
pfizerforall.com 0.83%
merck.com 0.52%
ivyrx.com -0.8%
sequencing.com -1.1%
evenity.com -1.38%
boehringer-ingelheim.com -1.74%
jnj.com -2.74%

Copyright © Adthena. All rights reserved.

Lilly.com surged with a 14.92% click share increase, while jnj.com faced a 2.74% decline. Bms.com rose by 2.15%, contrasting with boehringer-ingelheim.com’s 1.74% drop.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lilly.com pfizerforall.com jnj.com myriad.com gsk.com abbvie.com jscreen.org sequencing.com trialsearch.com evenity.com
2026/02/01 6.23% 20.78% 0.03% 5.14% 3.05% 2.38% 4.04% 2.12% 0.92% 2%
2026/02/02 2.69% 11.23% 1.76% 4.3% 2.7% 1.96% 2.11% 2.28% 2.18% 3.38%
2026/02/03 3.79% 11.45% 0.38% 5.28% 1.44% 2.81% 3.18% 2.75% 1.76% 1.81%
2026/02/04 8.04% 8.72% 8.23% 2.91% 1.11% 3.01% 2.64% 2.56% 1.47% 1.11%
2026/02/05 6.29% 7.41% 10.1% 3.51% 1.05% 0.19% 2.18% 2.09% 2.38% 2.46%
2026/02/06 8.81% 13.29% 10.65% 3.07% 1.38% 1.69% 1.39% 1.86% 1.42% 2.47%
2026/02/07 15.16% 8.49% 8.54% 2.33% 1.52% 3.46% 2% 2.33% 2.01% 3.49%
2026/02/08 7.71% 20.09% 0.14% 3.72% 3.07% 4.5% 1.37% 2.35% 1.42% 1%
2026/02/09 6.32% 19.59% 0.12% 2.89% 2.15% 3.45% 1.43% 2.22% 3.63% 2.41%
2026/02/10 6.3% 22.3% 0.14% 2.37% 2.45% 1.32% 1.63% 1.52% 1.42% 2.39%
2026/02/11 9.32% 23.5% 3.83% 2.25% 2.54% 1.41% 0.46% 0.93% 1.81% 1.94%
2026/02/12 6.29% 7.41% 10.1% 3.51% 1.05% 0.19% 2.18% 2.09% 2.38% 2.46%
2026/02/13 8.81% 13.29% 10.65% 3.07% 1.38% 1.69% 1.39% 1.86% 1.42% 2.47%
2026/02/14 15.16% 8.49% 8.54% 2.33% 1.52% 3.46% 2% 2.33% 2.01% 3.49%
2026/02/15 7.71% 20.09% 0.14% 3.72% 3.07% 4.5% 1.37% 2.35% 1.42% 1%
2026/02/16 6.32% 19.59% 0.12% 2.89% 2.15% 3.45% 1.43% 2.22% 3.63% 2.41%
2026/02/17 12.99% 16.78% 0.02% 2.35% 0.69% 2% 1.25% 1.23% 0.86% 2.15%
2026/02/18 13.33% 17.55% 6.67% 2.63% 2.03% 1.82% 1.15% 2.33% 2.51% 0.59%
2026/02/19 21.62% 16.46% 7.09% 1.77% 2.55% 2.1% 1.08% 1.53% 1.66% 0.83%
2026/02/20 25.23% 19.71% 4.25% 2.93% 1.53% 2.15% 1.39% 2.11% 0.98% 1.35%
2026/02/21 25% 16.06% 8.84% 3.25% 2.06% 5.28% 1.74% 2.47% 0.53% 0.85%
2026/02/22 18.83% 15.32% 0.06% 4.02% 2.37% 7.38% 1.92% 2.43% 1.46% 1.5%
2026/02/23 11.49% 19.69% 0% 3.82% 1.6% 1.37% 2.24% 2.96% 2.87% 1.51%
2026/02/24 14.87% 23.05% 0.08% 4.66% 1.86% 0.78% 1.83% 2.56% 2.22% 0.72%
2026/02/25 11.46% 21.32% 7.9% 2.16% 1.33% 4.42% 1.08% 2.27% 2% 1.15%
2026/02/26 12.77% 20.37% 10.21% 5% 1.79% 2.26% 2.6% 1.6% 1.4% 0.87%
2026/02/27 25.5% 15.01% 8.17% 4.09% 1.95% 0.87% 1.48% 1.97% 1.35% 1.49%
2026/02/28 19.49% 12.67% 7% 5.15% 4.45% 4.44% 2.16% 2.13% 2.08% 0.55%
  • lilly.com
  • pfizerforall.com
  • jnj.com
  • myriad.com
  • gsk.com
  • abbvie.com
  • jscreen.org
  • sequencing.com
  • trialsearch.com
  • evenity.com

Copyright © Adthena. All rights reserved.

In February 2026, lilly.com saw a significant rise in PPC impressions, peaking at 25.5% on the 27th. Meanwhile, pfizerforall.com maintained a strong presence, starting at 20.78% and ending at 12.67%. jnj.com fluctuated, peaking at 10.65% mid-month. Myriad.com and gsk.com had modest shares, with myriad.com ending at 5.15% and gsk.com at 4.45%. Abbvie.com and jscreen.org showed varied trends, while sequencing.com and trialsearch.com had consistent, lower shares. Evenity.com experienced a decline, closing at 0.55%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development - Last month
  1. 1
    AbbVie Inc - A Biopharmaceutical Company https://www.abbvie.com/

    See What AbbVie Does To Make An Impact On Patients' Lives. Learn About What We Care About. Find The Company's Mission, Principles & Culture. See What We Do Beyond Treating Diseases.

  2. 2
    CAR T Autoimmune - Clinical Trial Data https://www.cartautoimmune.com

    HCPs: Learn How This Investigational CAR T Cell Therapy May Aid In Deeper B Cell Depletion

  3. 3
    Johnson & Johnson https://www.jnj.com

    Leading the way in healthcare — We blend heart, science & ingenuity to profoundly impact health for humanity. Learn more. We are...

  4. 4
    Lilly - A Medicine Company https://www.lilly.com

    Learn About A Medicine Company — We're in The Business of Health. Lilly - A Medicine Company. Lilly Medicines Have Helped People For...

  5. 5
    PfizerForAll™ - Welcome To Patient Resources https://www.pfizerforall.com

    Access Resources And Support For Patients All In One Place.

Copyright © Adthena. All rights reserved.

In the competitive landscape of pharmaceuticals, AbbVie, CAR T Autoimmune, Johnson & Johnson, Lilly, and Pfizer captivate audiences with impactful narratives. AbbVie emphasizes its mission and culture, while CAR T Autoimmune highlights innovative therapies. Johnson & Johnson blends heart and science, Lilly focuses on health, and Pfizer offers patient resources.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports