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US Pharma & Biotech Research and Development - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
lilly.com 22.9
gsk.com 7.47
evenity.com 4.94
abbvie.com 4.39
regeneron.com 3.9
lifemd.com 3.72
merck.com 3.24
pfizerforall.com 3.21
sequencing.com 2.24
evenityproliahcp.com 2.17
others 41.82

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In the PPC landscape, Lilly.com leads with 22.9% click share, followed by GSK.com at 7.47%. “Others” dominate with 41.82%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date lilly.com pfizerforall.com evenity.com ro.co lifemd.com evenityproliahcp.com vabysmo.com capvaxive.com pharma-tech.com malemd.com
2025/05/01 10.3% 2.2% 7.92% 9.79% 8.75% 2.1% 1.04% 3.34% 1.83% 2.54%
2025/05/02 6.25% 7.58% 9.02% 5% 3.83% 4.73% 0.77% 2.58% 2.08% 11.76%
2025/05/03 7.99% 8.28% 12.18% 6.04% 6.62% 5.71% 2.49% 0.03% 2.15% 5.74%
2025/05/04 18.35% 4.99% 7.14% 4.38% 5.66% 3.2% 0.41% 1.5% 3.55% 5.49%
2025/05/05 13.38% 4.78% 8.68% 4.72% 6.41% 3.8% 0.94% 0.46% 1.43% 5.33%
2025/05/06 16.42% 11.41% 9.18% 5.05% 6.81% 3.62% 1.78% 0.91% 2.08% 3.26%
2025/05/07 13.39% 7.36% 6.81% 7.45% 6.54% 3.14% 1.91% 0.1% 1.96% 7.32%
2025/05/08 23.79% 8.13% 9.13% 3.69% 4.31% 3.51% 1.17% 4.19% 2.14% 0%
2025/05/09 12.97% 15.67% 11.73% 0.98% 3.2% 5.26% 1.5% 0.03% 0% 0%
2025/05/10 14.53% 7.52% 9.49% 2.67% 8.52% 4.27% 2.88% 2.65% 0% 0%
2025/05/11 12.13% 6.99% 10.3% 2.44% 9.07% 4.88% 1.91% 5.39% 0% 0%
2025/05/12 10.93% 7.5% 9.93% 1.44% 7.66% 4.09% 3.8% 2.06% 0% 0%
2025/05/13 13.88% 9.37% 10.04% 2.18% 6.36% 4.27% 1.5% 2.63% 0% 0%
2025/05/14 6.71% 7.69% 11.74% 3.04% 8.76% 4.97% 1.47% 1.2% 0% 0%
2025/05/15 13.91% 6.23% 8.05% 2.02% 4.7% 3.63% 1.51% 2.6% 2.83% 0%
2025/05/16 6.57% 4.93% 10.21% 2.55% 5.15% 4.43% 2.73% 2.76% 0.99% 0%
2025/05/17 19.47% 10.5% 7.23% 2.51% 4.8% 3.6% 1.34% 2.87% 0.74% 0%
2025/05/18 19.94% 9.05% 9.1% 3.86% 5.38% 4.4% 0.9% 0.02% 0% 0%
2025/05/19 17.32% 9.86% 9.62% 0.68% 5.29% 4.1% 2.37% 1.78% 0.87% 0%
2025/05/20 19.81% 4.36% 9.02% 1.81% 6.44% 4.38% 1.28% 0.16% 3.57% 0%
2025/05/21 21.08% 1% 8.34% 1.05% 3.81% 3.54% 2.33% 0.01% 1.89% 0%
2025/05/22 25.33% 1.8% 8.79% 4.72% 3.55% 3.11% 0.67% 0.1% 1.02% 0%
2025/05/23 18.16% 0.11% 9.11% 5.63% 6.98% 4.56% 1.04% 2.1% 0% 0%
2025/05/24 15.75% 1.4% 10.91% 0.47% 3.14% 5.48% 0.88% 2.48% 1.21% 0%
2025/05/25 27.07% 1.89% 8.25% 1.11% 2.87% 3.57% 0.75% 0.21% 3.57% 0%
2025/05/26 20.92% 1.88% 8.81% 0.51% 3.35% 3.67% 0.64% 0.2% 2.03% 0%
2025/05/27 20.02% 1.31% 7.55% 3.91% 4.66% 2.9% 1.25% 2.52% 3.24% 0%
2025/05/28 30.82% 4% 6.94% 2.58% 3.62% 2.89% 0.24% 0.49% 0.7% 0.54%
2025/05/29 17.82% 10.25% 8.75% 2.9% 5.46% 3.58% 0.92% 0.05% 3.29% 0%
2025/05/30 20.35% 12.16% 7.43% 1.96% 5.26% 3.4% 2.5% 1.03% 0% 0.69%
2025/05/31 22.79% 11.12% 7.83% 3.62% 3.26% 3.14% 2.04% 0.03% 0% 0%

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Lilly.com dominated May with a peak on the 28th at 30.82%. Pfizerforall.com saw a dip mid-month but rebounded. Evenity.com maintained steady growth, while ro.co fluctuated. The month ended with lilly.com leading.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 290
2025/05/02 312
2025/05/03 298
2025/05/04 302
2025/05/05 298
2025/05/06 321
2025/05/07 329
2025/05/08 313
2025/05/09 312
2025/05/10 329
2025/05/11 301
2025/05/12 302
2025/05/13 320
2025/05/14 334
2025/05/15 350
2025/05/16 328
2025/05/17 336
2025/05/18 343
2025/05/19 342
2025/05/20 357
2025/05/21 355
2025/05/22 342
2025/05/23 331
2025/05/24 327
2025/05/25 308
2025/05/26 314
2025/05/27 322
2025/05/28 347
2025/05/29 345
2025/05/30 345
2025/05/31 331

Copyright © Adthena. All rights reserved.

May began with 290 advertisers, peaking at 357 mid-month. The month concluded with 331 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 8.89%
merck.com 0.96%
trilinkbiotech.com 0.69%
jnj.com 0.5%
optum.com 0.46%
abbvie.com -0.86%
capvaxive.com -0.88%
lifemd.com -1.17%
abbott.com -1.22%
pfizerforall.com -1.61%

Copyright © Adthena. All rights reserved.

Lilly.com surged with an 8.89% click share increase, while pfizerforall.com dropped by 1.61%.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date lilly.com pfizerforall.com lifemd.com ro.co evenity.com merck.com evenityproliahcp.com gsk.com pharma-tech.com pharm-int.com
2025/05/01 11.15% 2.61% 8.63% 9.44% 2.82% 0.16% 2.61% 1.44% 2.15% 2.15%
2025/05/02 4.59% 7.64% 5.68% 6.07% 3.96% 0.53% 3.34% 3.32% 4.97% 4.97%
2025/05/03 6.41% 7.74% 8.25% 7.12% 5% 0.54% 3.67% 1.63% 4.87% 0%
2025/05/04 12.51% 4.45% 5.38% 4.82% 2.66% 1.64% 1.92% 2.19% 6.54% 0%
2025/05/05 10.89% 4.01% 6.15% 6.98% 3.08% 0.56% 2.24% 1.99% 1.98% 0%
2025/05/06 13.83% 9.22% 7.78% 5.48% 3.46% 3.56% 2.12% 0.6% 3.56% 1.78%
2025/05/07 9.82% 6.12% 7.97% 8.36% 3.1% 0.21% 2.15% 0.63% 3.77% 1.89%
2025/05/08 17.31% 8.86% 5.73% 4.66% 4.35% 0% 2.49% 1.54% 4.61% 0%
2025/05/09 9.11% 13.77% 3.57% 1.06% 5.06% 3.96% 3.5% 1.99% 0% 0%
2025/05/10 11.72% 7.13% 10.05% 3.92% 4.09% 4.87% 3% 5.52% 0% 0%
2025/05/11 18.57% 6.48% 8.59% 2.42% 3.93% 0.44% 2.85% 2.25% 0% 0%
2025/05/12 14.44% 6.13% 6.59% 1.21% 3.98% 2.87% 2.64% 2.37% 0% 2.46%
2025/05/13 15.22% 8.78% 6.35% 1.83% 4.11% 1.35% 2.88% 0.66% 0% 1.97%
2025/05/14 5.81% 7.06% 10.51% 3.29% 4.74% 1.91% 3.18% 1.86% 0% 0%
2025/05/15 10.05% 5.44% 5.33% 2.63% 3.36% 2.11% 2.33% 0% 5.64% 1.88%
2025/05/16 5.33% 4.55% 6.33% 2.64% 4.3% 0.66% 2.88% 2.27% 2.26% 6.78%
2025/05/17 13.19% 9.67% 5.27% 2.4% 2.88% 1.38% 2.1% 2.66% 1.59% 0%
2025/05/18 15.61% 7.04% 5.64% 7.47% 3.47% 2.48% 2.67% 0% 0% 0%
2025/05/19 14.85% 8.42% 6.64% 1.03% 3.75% 0.4% 2.41% 0.61% 1.83% 1.83%
2025/05/20 15.05% 3.08% 6.32% 1.89% 3.1% 3.75% 2.17% 1.01% 6.04% 3.02%
2025/05/21 15.79% 1.24% 4.98% 1.03% 3.65% 0.48% 2.43% 0.74% 4.41% 4.41%
2025/05/22 17.85% 1.91% 4.01% 4.33% 3.49% 3.5% 1.96% 3.59% 2.15% 2.15%
2025/05/23 12.94% 0.22% 8.33% 6.2% 3.97% 0.12% 3.21% 4% 0% 7.17%
2025/05/24 11.03% 1.19% 3.45% 0.55% 4.12% 4.23% 3.17% 6.53% 2.44% 0%
2025/05/25 16.91% 2.04% 2.99% 0.65% 3.24% 2.69% 2.26% 2.21% 6.6% 0%
2025/05/26 14.23% 1.43% 3.32% 0.44% 2.89% 1.29% 1.95% 5.38% 3.58% 0%
2025/05/27 14.28% 1.36% 5.54% 8.64% 3.12% 0.09% 1.85% 0.63% 5.66% 3.77%
2025/05/28 24.21% 3.92% 4.07% 2.75% 3.32% 2.65% 2.14% 1.2% 1.8% 1.8%
2025/05/29 12.98% 8.92% 6.57% 2.62% 3.48% 3.05% 2.13% 0.69% 6.18% 4.12%
2025/05/30 15.2% 12.2% 6.59% 2.68% 3.24% 1.4% 2.25% 1.43% 0% 2.13%
2025/05/31 18.95% 10.92% 5.22% 3.8% 3.54% 3.11% 2.26% 0.79% 0% 0%

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In May 2025, lilly.com led with fluctuating impressions, peaking at 24.21% on the 28th. Pfizerforall.com saw a late surge, ending at 10.92%. Lifemd.com and ro.co had steady mid-range shares, while evenity.com and merck.com maintained lower, consistent levels.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    EVENITY® (romosozumab-aqqg) - Official Website For Patients https://www.evenity.com

    Learn More About EVENITY®. See Full Safety & Prescribing Info And Boxed Warning. Is EVENITY® Right For You? Ask Your Doctor...

  2. 2
    Official GSK Company Website https://www.gsk.com

    The Core Of GSK Innovation — Discover How GSK Is Getting Ahead Of Disease. Go Behind The Science On Official GSK Site. Discover GSK Advanced Technologies, Research, And Products On Official GSK Site.

  3. 3
    Clinical Trial Phases - Find a Clinical Trial https://www.lilly.com

    Cancer can change lives, but clinical trials can change cancer. Learn more here.

  4. 4
    PfizerForAll™ - Welcome To Patient Resources https://www.pfizerforall.com/

    Pfizer Has Your Back with Answers and Care, All in One Place at PfizerForAll. Information You Can Access Right Now. Visit PfizerForAll To Learn More. Types: Resources, Support, FAQs.

  5. 5
    Industry-Leading Biotechnology - Pushing The Bounds of Science https://www.regeneron.com/

    Learn about our homegrown technologies and novel approaches to drug discovery. Technology is foundational to our work inventing new medicines.

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In the competitive world of pharmaceuticals and biotech, top advertisers like EVENITY®, GSK, Lilly, Pfizer, and Regeneron captivate audiences with compelling narratives. EVENITY® focuses on patient education, GSK highlights innovation, Lilly emphasizes transformative clinical trials, Pfizer offers comprehensive patient resources, and Regeneron showcases cutting-edge biotechnology.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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