US Pharma & Biotech Research and Development - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Research and Development category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Research and Development – US

Google AI Overview visibility for Pharma & Biotech Research and Development US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 53.9640230639
46.0359769361
53%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 16%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Research and Development brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
abbvie.com 12.6
lilly.com 10.92
abbott.com 9.97
regeneron.com 5.46
gsk.com 4.68
pfizerforall.com 4.02
merck.com 3.7
jnj.com 3.12
evenity.com 2.67
sequencing.com 2.55
others 40.31
  • abbvie.com - 12.6%
  • lilly.com - 10.92%
  • abbott.com - 9.97%
  • regeneron.com - 5.46%
  • gsk.com - 4.68%
  • pfizerforall.com - 4.02%
  • merck.com - 3.7%
  • jnj.com - 3.12%
  • evenity.com - 2.67%
  • sequencing.com - 2.55%
  • others - 40.31%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘others’ dominate with 40.31% click share, while ‘abbvie.com’ leads individual advertisers at 12.6%. ‘lilly.com’ follows with 10.92%, and ‘abbott.com’ at 9.97%.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Research and Development brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date jnj.com abbvie.com pfizerforall.com evenity.com lilly.com tecvayli.com myriad.com regeneron.com capvaxive.com goodrx.com
2025/12/01 0.16% 4.15% 7.72% 0.76% 13.16% 4.72% 2.39% 3.73% 4.98% 2.72%
2025/12/02 0.45% 1.82% 8.12% 1.63% 21.68% 2.11% 0.33% 0.55% 7.63% 3.08%
2025/12/03 0.21% 1.64% 7.37% 0.54% 18.06% 2.57% 1.55% 0.19% 3.17% 1.92%
2025/12/04 0.38% 2.48% 10.14% 2.28% 16.15% 1.87% 1.48% 2.29% 3.1% 2.3%
2025/12/05 0.37% 1.9% 7.94% 1.03% 12.56% 2.51% 2.69% 2.46% 2.39% 1.06%
2025/12/06 0.32% 4.64% 9.71% 5.09% 14.82% 2.67% 2.29% 1.61% 2.64% 2.32%
2025/12/07 0.33% 4.49% 7.3% 5.01% 11.88% 3.05% 2.02% 1.68% 0.6% 2.35%
2025/12/08 0.57% 1.65% 10.85% 3.9% 13.23% 2.89% 1.44% 1.58% 3.46% 1.77%
2025/12/09 0.41% 1.07% 8.17% 2.47% 12.66% 2.51% 2.23% 2.14% 2.98% 1.79%
2025/12/10 0.38% 1.14% 10.16% 3.5% 5.94% 3.92% 3.07% 3.26% 3.72% 2.57%
2025/12/11 0.24% 1.77% 8.4% 5.68% 14.96% 2.36% 2.33% 2.08% 2.89% 2.39%
2025/12/12 0.37% 2.53% 12.49% 6.2% 6.57% 2.8% 2.99% 1.91% 1.09% 2.6%
2025/12/13 0.54% 6.62% 10.76% 4.4% 6.87% 2.28% 3.41% 1.18% 3.33% 1.53%
2025/12/14 0.53% 5.04% 11.77% 4.14% 10.32% 2.75% 3.75% 4.28% 0.11% 2.49%
2025/12/15 0.44% 3.95% 10.34% 3.79% 16.34% 3.06% 3.25% 0.61% 0.1% 2.33%
2025/12/16 0.25% 2.15% 9.83% 4.84% 5.46% 2.44% 2.22% 0.65% 3.02% 1.39%
2025/12/17 6.34% 0.63% 6.64% 4.52% 9.79% 2.25% 2.03% 1.3% 4.37% 2.62%
2025/12/18 6.43% 0.6% 10.25% 1.53% 5.59% 2.83% 2.45% 4.2% 3.63% 2.59%
2025/12/19 5.36% 0.77% 5.99% 5.73% 11.23% 2.18% 2.74% 3.11% 2.99% 1.52%
2025/12/20 7% 4.14% 9.97% 2.59% 17.08% 2.74% 2.84% 1.39% 2.35% 1.53%
2025/12/21 0.35% 5.2% 9.98% 5.33% 12.05% 2.41% 2.82% 3.6% 2.53% 2.15%
2025/12/22 0.52% 3.14% 10.74% 4.04% 8.29% 2.94% 3.01% 2.34% 4.36% 1.61%
2025/12/23 0.46% 2.7% 10.04% 3.25% 5.63% 2.72% 3.6% 2.02% 2.18% 0.45%
2025/12/24 0.42% 0.99% 11.85% 3.21% 4.37% 2.83% 3.15% 2.99% 1.06% 2.24%
2025/12/25 0.33% 3.98% 5.58% 6.49% 5.28% 2.61% 3.65% 0.59% 2.61% 2.11%
2025/12/26 7.35% 5.44% 10.01% 5.38% 1.49% 2.37% 2.85% 1.64% 2.76% 1.9%
2025/12/27 7.94% 3.98% 11.01% 5.96% 5.89% 2.39% 2.15% 0.57% 3.03% 2.5%
2025/12/28 0.32% 6.46% 8.74% 4.16% 13.35% 2.48% 3.47% 0.78% 1.09% 2.56%
2025/12/29 0.29% 5.68% 10.26% 6.07% 7.38% 2.96% 2.3% 4.25% 1.03% 1.77%
2025/12/30 0.55% 3.05% 8.53% 7.82% 3.4% 3.64% 2.93% 3.27% 3.53% 0%
2025/12/31 9.7% 4.75% 3.97% 3.71% 3.31% 3.23% 2.62% 0.98% 0.08% 0%
  • jnj.com
  • abbvie.com
  • pfizerforall.com
  • evenity.com
  • lilly.com
  • tecvayli.com
  • myriad.com
  • regeneron.com
  • capvaxive.com
  • goodrx.com

Copyright © Adthena. All rights reserved.

In December 2025, Pfizerforall.com led with consistent high spend, peaking mid-month. Jnj.com saw spikes on the 17th, 26th, and 31st. Lilly.com fluctuated, starting strong, dipping mid-month, and ending lower.

Market Exposure

Competitor Count for US Pharma & Biotech Research and Development

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 470
2025/12/02 454
2025/12/03 479
2025/12/04 487
2025/12/05 496
2025/12/06 498
2025/12/07 499
2025/12/08 495
2025/12/09 511
2025/12/10 523
2025/12/11 532
2025/12/12 518
2025/12/13 490
2025/12/14 509
2025/12/15 515
2025/12/16 515
2025/12/17 508
2025/12/18 508
2025/12/19 518
2025/12/20 500
2025/12/21 499
2025/12/22 518
2025/12/23 522
2025/12/24 513
2025/12/25 517
2025/12/26 500
2025/12/27 486
2025/12/28 486
2025/12/29 490
2025/12/30 498
2025/12/31 476

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, starting at 470 and peaking at 532 mid-month. The month concluded with a slight dip to 476, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Research and Development

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
abbott.com 6.21%
jnj.com 4.07%
abbvie.com 1.89%
regeneron.com 0.72%
boehringer-ingelheim.com 0.41%
ro.co -0.63%
gsk.com -1.17%
merck.com -1.53%
roche.com -4.26%
lilly.com -5.24%

Copyright © Adthena. All rights reserved.

Abbott.com surged with a 6.21% click share increase, while Lilly.com faced a 5.24% decline. Jnj.com rose by 4.07%, contrasting Roche.com’s 4.26% drop.

Campaign Efficiency

US Pharma & Biotech Research and Development Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date abbvie.com pfizerforall.com jscreen.org freestyle.abbott abbott.com myriad.com gsk.com lilly.com regeneron.com merck.com
2025/12/01 8.82% 7.31% 2.13% 1.96% 0.04% 2.52% 1.08% 9.37% 5.43% 4.98%
2025/12/02 3.07% 8.62% 1.01% 0.38% 1.25% 0.34% 0.92% 18.46% 0.7% 1.56%
2025/12/03 3.73% 6.97% 0.72% 3.78% 3.78% 1.86% 1.49% 13.91% 0.39% 3.61%
2025/12/04 4.37% 9.49% 1.52% 0.93% 0.69% 1.86% 2.45% 12.56% 3.3% 3.49%
2025/12/05 3.79% 7.02% 1.7% 2.26% 0.97% 2.8% 3.09% 8.48% 2.79% 1.55%
2025/12/06 7.36% 8.82% 1.97% 4.56% 1.51% 2.66% 3.55% 10.92% 2.15% 4.03%
2025/12/07 7.96% 5.89% 2.04% 7.16% 3.24% 2.09% 2.56% 7.72% 1.92% 2.39%
2025/12/08 2.93% 10.48% 1.63% 0.76% 2.56% 1.97% 1.86% 10.19% 2.23% 2.68%
2025/12/09 2.36% 7.58% 1.42% 1.87% 1.21% 2.33% 2.52% 9.38% 2.74% 3.32%
2025/12/10 1.98% 9.02% 2.49% 6.73% 2.31% 3.18% 4.13% 3.5% 4.12% 4.44%
2025/12/11 3.69% 7.81% 2.91% 1.94% 3.27% 2.55% 2.83% 10.89% 2.6% 3.38%
2025/12/12 4.47% 10.61% 2.57% 1.76% 3.3% 3.2% 3.26% 4.45% 2.27% 4.47%
2025/12/13 12.09% 9.02% 2.17% 3.77% 6.75% 3.57% 1.88% 4.58% 1.9% 3.56%
2025/12/14 8.87% 9.61% 2.15% 4.91% 8.18% 3.61% 1.61% 6.76% 5.12% 3.96%
2025/12/15 6.41% 9.6% 2.14% 0.7% 2.24% 3.36% 1.9% 11.68% 0.87% 2.09%
2025/12/16 4.49% 8.77% 2.76% 4.87% 4.4% 2.24% 2.18% 3.69% 0.69% 3.86%
2025/12/17 2.09% 6.28% 1.82% 1.09% 2.61% 1.96% 1.85% 7.62% 1.96% 2.73%
2025/12/18 1.58% 8.65% 2.25% 4.53% 5.94% 2.26% 2.22% 3.62% 5.15% 1.73%
2025/12/19 1.46% 5.37% 2.91% 2.64% 5.33% 3.38% 2.09% 7.64% 4.41% 1.77%
2025/12/20 7.7% 8.65% 1.44% 4.29% 4.95% 2.65% 1.88% 11.75% 1.97% 1.91%
2025/12/21 9.12% 8.07% 2.4% 5.39% 8.19% 2.56% 2.86% 7.91% 4.01% 1.64%
2025/12/22 5.92% 9.68% 3.44% 2.39% 5.54% 2.97% 0.43% 5.84% 2.93% 1.84%
2025/12/23 4.53% 8.4% 2.89% 4.19% 8.33% 3.38% 1.09% 3.55% 2.36% 1.75%
2025/12/24 1.55% 9.96% 0.74% 4.03% 6.91% 3.16% 2.08% 2.62% 3.74% 2.35%
2025/12/25 5.17% 4.06% 0.01% 6.45% 8% 3.76% 2.05% 4.04% 0.62% 2.16%
2025/12/26 8.82% 8.09% 1.47% 3.35% 6.63% 2.67% 2.77% 0.81% 1.66% 3.67%
2025/12/27 7.35% 9.02% 2.04% 4.46% 8.14% 1.78% 3.34% 3.75% 0.94% 1.61%
2025/12/28 10.86% 7.31% 3.56% 3.06% 4.68% 3.19% 2.11% 8.54% 1.27% 4.12%
2025/12/29 9.3% 8.74% 3.08% 1.47% 2.2% 2.64% 1.25% 4.91% 4.98% 4.1%
2025/12/30 5.7% 7.91% 3.38% 2.9% 3.16% 2.93% 1.58% 2.56% 4.13% 1.9%
2025/12/31 7.27% 3.54% 3.47% 3.19% 3.05% 2.36% 2.29% 1.68% 1.42% 0.01%
  • abbvie.com
  • pfizerforall.com
  • jscreen.org
  • freestyle.abbott
  • abbott.com
  • myriad.com
  • gsk.com
  • lilly.com
  • regeneron.com
  • merck.com

Copyright © Adthena. All rights reserved.

Abbvie’s impression share fluctuated, peaking at 12.09% on December 13. Pfizerforall maintained a steady presence, while Lilly’s share spiked early, reaching 18.46% on December 2. The month concluded with varied shares across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Research and Development - Last month
  1. 1
    AbbVie Inc - A Biopharmaceutical Company https://www.abbvie.com/

    Find The Company's Mission, Principles & Culture. See What We Do Beyond Treating Diseases. See...

  2. 2
    Erectile Dysfunction Treatment https://www.goodrx.com

    Same-Day Pharmacy Pick Up — Same-Day Prescriptions. ED Treatment Sent To Your Local Pharmacy. Start Your Online Visit!

  3. 3
    Johnson & Johnson https://www.jnj.com

    Innovation in healthcare — We blend heart, science & ingenuity to profoundly impact health for humanity. Learn more. We are uniquely positioned to innovate across the full spectrum of healthcare solutions.

  4. 4
    What is CAR T-Cell Therapy? - Learn About CAR T-Cell Therapy Prescription treatment website

    CAR T-Cell Therapy Helps Your Immune System Fight Against Certain Relapsed Blood Cancers.

  5. 5
    PfizerForAll™ - Welcome To Patient Resources https://www.pfizerforall.com

    Pfizer Has Your Back with Answers and Care, All in One Place at PfizerForAll. Information You Can Access Right Now. Visit PfizerForAll To Learn More. Prescription Assistance. Prior Authorization Help. Types: Resources, Support, FAQs.

Copyright © Adthena. All rights reserved.

In the competitive world of pharmaceuticals, AbbVie, GoodRx, Johnson & Johnson, LetsChatCart, and PfizerForAll captivate audiences with unique narratives. From AbbVie’s mission-driven approach to GoodRx’s convenience, J&J’s innovation, LetsChatCart’s cutting-edge CAR T-Cell therapy, and Pfizer’s comprehensive patient resources, each ad tells a compelling story.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports