Share of Clicks for top 10 US Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| bathandbodyworks.com | 10.01 |
| ulta.com | 8.34 |
| sephora.com | 7.42 |
| cvs.com | 6.28 |
| walgreens.com | 5.74 |
| target.com | 3.97 |
| sallybeauty.com | 3.92 |
| walmart.com | 2.36 |
| amazon.com | 2.18 |
| fragrancenet.com | 1.78 |
| others | 48 |
- bathandbodyworks.com - 10.01%
- ulta.com - 8.34%
- sephora.com - 7.42%
- cvs.com - 6.28%
- walgreens.com - 5.74%
- target.com - 3.97%
- sallybeauty.com - 3.92%
- walmart.com - 2.36%
- amazon.com - 2.18%
- fragrancenet.com - 1.78%
- others - 48%
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In the PPC landscape, Bath & Body Works leads with 10.01% click share, followed by Ulta at 8.34%. ‘Others’ dominate with 48%, showcasing diverse competition.
Share of Spend for the top 10 US Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sephora.com | ulta.com | cvs.com | nutrafol.com | walmart.com | walgreens.com | target.com | bathandbodyworks.com | amazon.com | 1800contacts.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 8.07% | 3.35% | 5.29% | 3.49% | 1.95% | 4.55% | 4.19% | 2.81% | 2.88% | 3.08% |
| 2026/01/02 | 5.43% | 3.48% | 5.09% | 3.65% | 1.87% | 2.9% | 4.74% | 3.94% | 3.12% | 3.89% |
| 2026/01/03 | 5.85% | 3.92% | 4.81% | 3.17% | 1.96% | 3.53% | 4.53% | 2.9% | 3.14% | 3.94% |
| 2026/01/04 | 5.54% | 3.59% | 5% | 4.26% | 1.98% | 4.21% | 3.8% | 2.34% | 3.14% | 3.67% |
| 2026/01/05 | 5.51% | 4.6% | 7.2% | 2.98% | 2.22% | 3.83% | 3.77% | 2.22% | 3.04% | 2.88% |
| 2026/01/06 | 7.49% | 2.44% | 4.28% | 6.42% | 1.85% | 3.86% | 5.37% | 2.86% | 2.57% | 2.4% |
| 2026/01/07 | 6.59% | 4.7% | 6.88% | 4.64% | 1.8% | 3.22% | 4.09% | 2.39% | 3.84% | 3.88% |
| 2026/01/08 | 5.38% | 5.06% | 1.99% | 4.79% | 1.47% | 6% | 4.2% | 2.67% | 4.01% | 5.97% |
| 2026/01/09 | 5.56% | 4.25% | 6.64% | 4.45% | 1.38% | 4.66% | 4.35% | 2.13% | 2.83% | 5.46% |
| 2026/01/10 | 5.1% | 3.5% | 9.33% | 2.29% | 1.7% | 2.36% | 5.91% | 3.01% | 1.74% | 3.11% |
| 2026/01/11 | 4.9% | 3.39% | 7.44% | 3.19% | 1.84% | 5.32% | 4.64% | 2.5% | 2.58% | 5.38% |
| 2026/01/12 | 4.69% | 3.67% | 8.41% | 3.98% | 2.29% | 2.4% | 5.17% | 1.44% | 2.06% | 3.98% |
| 2026/01/13 | 5.87% | 3.06% | 7.69% | 4.51% | 1.73% | 2.74% | 5% | 1.58% | 1.94% | 3.28% |
| 2026/01/14 | 4.17% | 4.45% | 7.17% | 6.03% | 1.71% | 4.15% | 4.79% | 1.59% | 2.02% | 3.78% |
| 2026/01/15 | 6.66% | 3.69% | 7.75% | 5.12% | 1.48% | 3.28% | 5.25% | 1.92% | 2.04% | 2.45% |
| 2026/01/16 | 5.53% | 4.24% | 6.61% | 4.43% | 1.38% | 4.64% | 4.33% | 2.12% | 2.81% | 5.43% |
| 2026/01/17 | 6.29% | 3.64% | 5.23% | 5.7% | 1.54% | 6.26% | 3.46% | 3.07% | 2.91% | 2.74% |
| 2026/01/18 | 5.02% | 5.45% | 5.73% | 2.32% | 1.71% | 6.23% | 3.16% | 3.56% | 3.32% | 2.38% |
| 2026/01/19 | 5.17% | 5.02% | 7.41% | 2.78% | 2.51% | 3.8% | 4.3% | 1.59% | 2.96% | 1.68% |
| 2026/01/20 | 5.86% | 3.05% | 7.67% | 4.5% | 1.73% | 2.73% | 4.99% | 1.58% | 1.94% | 3.28% |
| 2026/01/21 | 5.06% | 4.76% | 7.03% | 3.88% | 2.35% | 3.52% | 4.34% | 2.47% | 3.16% | 2.13% |
| 2026/01/22 | 4.94% | 3.95% | 7.06% | 6.57% | 2.15% | 7.16% | 4.11% | 2.17% | 3.02% | 2.09% |
| 2026/01/23 | 5.16% | 5.57% | 6.33% | 6.48% | 1.46% | 6.88% | 4.11% | 2.36% | 2.55% | 2.14% |
| 2026/01/24 | 5.43% | 5.47% | 6.26% | 4.43% | 1.78% | 2.23% | 4.82% | 1.98% | 3.36% | 2.03% |
| 2026/01/25 | 5.22% | 5.21% | 5.91% | 8.03% | 1.84% | 1.63% | 4.11% | 2.82% | 3.33% | 2.75% |
| 2026/01/26 | 5.67% | 4.61% | 5.73% | 4.87% | 1.99% | 7.02% | 4.86% | 1.96% | 3.17% | 2.23% |
| 2026/01/27 | 6.92% | 5.41% | 5.89% | 4.43% | 1.77% | 6.98% | 4.25% | 1.18% | 3.64% | 2.08% |
| 2026/01/28 | 6.29% | 5.81% | 7.19% | 4.65% | 3.59% | 1.72% | 4.91% | 1.84% | 3.17% | 2.22% |
| 2026/01/29 | 5.79% | 5.57% | 6.83% | 7.01% | 4.12% | 5.54% | 4.54% | 1.26% | 2.68% | 2.17% |
| 2026/01/30 | 5.01% | 5.87% | 6.15% | 4.66% | 4.47% | 4.79% | 4.06% | 1.68% | 2.5% | 2.68% |
| 2026/01/31 | 6.98% | 6.46% | 6.02% | 5.52% | 4.34% | 4.03% | 3.18% | 2.54% | 2.52% | 2.01% |
- sephora.com
- ulta.com
- cvs.com
- nutrafol.com
- walmart.com
- walgreens.com
- target.com
- bathandbodyworks.com
- amazon.com
- 1800contacts.com
Copyright © Adthena. All rights reserved.
Sephora’s PPC spend fluctuated, peaking at 8.07% and ending at 6.98%. Ulta’s share rose steadily, closing at 6.46%. CVS maintained a strong presence, finishing at 6.02%. Nutrafol and Walmart showed varied trends, while Walgreens and Target experienced ups and downs. Bath & Body Works, Amazon, and 1800Contacts had modest shares, with Amazon ending at 2.52%.
Competitor Count for US Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 4722 |
| 2026/01/02 | 4730 |
| 2026/01/03 | 4650 |
| 2026/01/04 | 4708 |
| 2026/01/05 | 4728 |
| 2026/01/06 | 4758 |
| 2026/01/07 | 4543 |
| 2026/01/08 | 4321 |
| 2026/01/09 | 4553 |
| 2026/01/10 | 5189 |
| 2026/01/11 | 4861 |
| 2026/01/12 | 5055 |
| 2026/01/13 | 4901 |
| 2026/01/14 | 4877 |
| 2026/01/15 | 4841 |
| 2026/01/16 | 4553 |
| 2026/01/17 | 4496 |
| 2026/01/18 | 4501 |
| 2026/01/19 | 4679 |
| 2026/01/20 | 4901 |
| 2026/01/21 | 4493 |
| 2026/01/22 | 4238 |
| 2026/01/23 | 4405 |
| 2026/01/24 | 4498 |
| 2026/01/25 | 4431 |
| 2026/01/26 | 4531 |
| 2026/01/27 | 4247 |
| 2026/01/28 | 4295 |
| 2026/01/29 | 4238 |
| 2026/01/30 | 4308 |
| 2026/01/31 | 4292 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 5,189 on the 10th. The month concluded with a slight decline, ending at 4,292.
