Market Exposure
Share of Clicks for top 10 US Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| walgreens.com | 7.25 |
| sephora.com | 6.74 |
| ulta.com | 6.64 |
| cvs.com | 6.21 |
| bathandbodyworks.com | 4.57 |
| target.com | 4.32 |
| sallybeauty.com | 4.2 |
| amazon.com | 2.83 |
| nutrafol.com | 2.41 |
| walmart.com | 2.21 |
| others | 52.62 |
- walgreens.com - 7.25%
- sephora.com - 6.74%
- ulta.com - 6.64%
- cvs.com - 6.21%
- bathandbodyworks.com - 4.57%
- target.com - 4.32%
- sallybeauty.com - 4.2%
- amazon.com - 2.83%
- nutrafol.com - 2.41%
- walmart.com - 2.21%
- others - 52.62%
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 52.62% click share, while walgreens.com leads individual advertisers at 7.25%.
Market Exposure
Share of Spend for the top 10 US Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | sephora.com | nutrafol.com | cvs.com | target.com | amazon.com | 1800contacts.com | walgreens.com | ulta.com | walmart.com | macys.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 4.38% | 5.28% | 7.59% | 3.91% | 3.28% | 3.07% | 4.6% | 3.46% | 2.83% | 1.16% |
| 2026/03/02 | 4.39% | 5.77% | 8.32% | 4.69% | 2.88% | 3.2% | 2.63% | 3.16% | 2.79% | 1.28% |
| 2026/03/03 | 3.64% | 7.1% | 8.32% | 5.29% | 2.39% | 3.08% | 3.46% | 2.95% | 2.7% | 1.31% |
| 2026/03/04 | 3.73% | 6.5% | 8.52% | 5.34% | 2.46% | 2.65% | 2.76% | 2.27% | 3.37% | 1.34% |
| 2026/03/05 | 4.08% | 7.81% | 7.52% | 5.32% | 2.76% | 2.62% | 5.05% | 2.59% | 3.22% | 1.05% |
| 2026/03/06 | 3.95% | 8.03% | 6.5% | 4.39% | 3.9% | 2.87% | 4.42% | 3.22% | 1.2% | 1.85% |
| 2026/03/07 | 5.53% | 8.24% | 3.62% | 2.64% | 5.05% | 2.66% | 3.59% | 3.9% | 1.02% | 1.41% |
| 2026/03/08 | 7.81% | 9.86% | 4.12% | 3.21% | 3.55% | 2.82% | 4.49% | 3.19% | 1.05% | 1.62% |
| 2026/03/09 | 5.36% | 4.86% | 5.24% | 4.25% | 3.87% | 2.99% | 3.58% | 3.88% | 1.59% | 1.15% |
| 2026/03/10 | 5.64% | 3.97% | 4.98% | 4.03% | 3.76% | 3.33% | 4.65% | 3.49% | 1.01% | 0.61% |
| 2026/03/11 | 3.64% | 5.43% | 4.6% | 3.63% | 4.22% | 3.14% | 7.08% | 2.65% | 1.08% | 0.59% |
| 2026/03/12 | 7.42% | 4.01% | 4.55% | 3.86% | 3.61% | 3.38% | 5.47% | 3.77% | 0.94% | 0.72% |
| 2026/03/13 | 3.95% | 8.18% | 4.77% | 3.86% | 3.62% | 3.53% | 2.05% | 4.08% | 1.2% | 0.6% |
| 2026/03/14 | 7.45% | 6.75% | 3.86% | 3.22% | 4.06% | 2.71% | 4.29% | 3.99% | 0.99% | 0.98% |
| 2026/03/15 | 6.65% | 5.67% | 4.2% | 3.71% | 3.67% | 3.33% | 4.25% | 3% | 1.09% | 1.08% |
| 2026/03/16 | 8.07% | 4.52% | 5.29% | 4.29% | 3.4% | 3.51% | 4.45% | 3.28% | 0.96% | 0.44% |
| 2026/03/17 | 6.58% | 2.23% | 7.12% | 6.04% | 1.91% | 3.68% | 3.43% | 3.48% | 2.28% | 0.55% |
| 2026/03/18 | 6.66% | 5.87% | 5.52% | 4.8% | 2.97% | 3.38% | 3.21% | 2.67% | 1.15% | 0.67% |
| 2026/03/19 | 6.7% | 4.19% | 5.12% | 4.72% | 3.34% | 3.44% | 3.15% | 4.1% | 1.06% | 1.14% |
| 2026/03/20 | 7.51% | 6.04% | 4.61% | 4.16% | 3.7% | 2.93% | 3.25% | 4.07% | 1.41% | 1.51% |
| 2026/03/21 | 6.25% | 9.93% | 3.51% | 3.18% | 4.09% | 2.19% | 6.41% | 3.41% | 1.06% | 1.46% |
| 2026/03/22 | 11.94% | 7.51% | 3.83% | 3.3% | 3.76% | 2.22% | 2.9% | 3.51% | 0.88% | 1.85% |
| 2026/03/23 | 9.48% | 6.14% | 6.26% | 4.58% | 2.81% | 2.64% | 4.11% | 4.1% | 1.8% | 2.37% |
| 2026/03/24 | 5.7% | 10.98% | 5.28% | 4.83% | 2.98% | 1.8% | 4.36% | 3.82% | 1.82% | 1.76% |
| 2026/03/25 | 5.4% | 5.86% | 5.73% | 5.06% | 2.75% | 2.38% | 4.48% | 5.22% | 1.83% | 2.15% |
| 2026/03/26 | 10.66% | 4.12% | 6.53% | 5.73% | 2.46% | 2.49% | 3.34% | 5.26% | 2.43% | 2.29% |
| 2026/03/27 | 8.97% | 5.37% | 5.48% | 4.65% | 3.3% | 2.15% | 4.87% | 4.31% | 2.55% | 2.66% |
| 2026/03/28 | 10.68% | 6.57% | 4.39% | 4.13% | 3.37% | 1.87% | 5.52% | 3.08% | 2.29% | 2% |
| 2026/03/29 | 9.14% | 5.09% | 4.59% | 4.19% | 3.45% | 2.15% | 4.18% | 2.83% | 2.26% | 2.48% |
| 2026/03/30 | 9.07% | 5.16% | 5.59% | 4.49% | 3.62% | 2.27% | 3.58% | 2.39% | 1.95% | 1.36% |
| 2026/03/31 | 11.08% | 6.38% | 5.1% | 4.71% | 3.25% | 2.98% | 2.67% | 2.61% | 1.66% | 0.83% |
- sephora.com
- nutrafol.com
- cvs.com
- target.com
- amazon.com
- 1800contacts.com
- walgreens.com
- ulta.com
- walmart.com
- macys.com
Copyright © Adthena. All rights reserved.
Sephora’s PPC spend surged mid-March, peaking at 11.94% on the 22nd. Nutrafol fluctuated, ending at 6.38%. CVS saw a steady decline, closing at 5.10%. Target’s spend remained stable, finishing at 4.71%.
Market Exposure
Competitor Count for US Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 4592 |
| 2026/03/02 | 4683 |
| 2026/03/03 | 4804 |
| 2026/03/04 | 4846 |
| 2026/03/05 | 4754 |
| 2026/03/06 | 4371 |
| 2026/03/07 | 4087 |
| 2026/03/08 | 4095 |
| 2026/03/09 | 4127 |
| 2026/03/10 | 4113 |
| 2026/03/11 | 3991 |
| 2026/03/12 | 3950 |
| 2026/03/13 | 3894 |
| 2026/03/14 | 3978 |
| 2026/03/15 | 4080 |
| 2026/03/16 | 4121 |
| 2026/03/17 | 4996 |
| 2026/03/18 | 4339 |
| 2026/03/19 | 4305 |
| 2026/03/20 | 4273 |
| 2026/03/21 | 4064 |
| 2026/03/22 | 4120 |
| 2026/03/23 | 4382 |
| 2026/03/24 | 4238 |
| 2026/03/25 | 4287 |
| 2026/03/26 | 4138 |
| 2026/03/27 | 4157 |
| 2026/03/28 | 4136 |
| 2026/03/29 | 4126 |
| 2026/03/30 | 4089 |
| 2026/03/31 | 4205 |
Copyright © Adthena. All rights reserved.
March began with 4,592 advertisers, peaking at 4,996 mid-month. A decline followed, ending at 4,205.
