Share of Clicks for top 10 US Retail Health and Beauty brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| sephora.com | 11.06 |
| ulta.com | 9.71 |
| cvs.com | 6.59 |
| target.com | 5.74 |
| bathandbodyworks.com | 5.64 |
| walgreens.com | 5.07 |
| sallybeauty.com | 3.85 |
| amazon.com | 3.76 |
| macys.com | 2.38 |
| walmart.com | 2.1 |
| others | 44.1 |
- sephora.com - 11.06%
- ulta.com - 9.71%
- cvs.com - 6.59%
- target.com - 5.74%
- bathandbodyworks.com - 5.64%
- walgreens.com - 5.07%
- sallybeauty.com - 3.85%
- amazon.com - 3.76%
- macys.com - 2.38%
- walmart.com - 2.1%
- others - 44.1%
Copyright © Adthena. All rights reserved.
Sephora leads with 11.06% click share, followed by Ulta at 9.71%. ‘Others’ dominate with 44.10%, highlighting diverse competition.
Share of Spend for the top 10 US Retail Health and Beauty brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sephora.com | target.com | cvs.com | nutrafol.com | amazon.com | walmart.com | ulta.com | 1800contacts.com | walgreens.com | macys.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 8.2% | 3.56% | 2.37% | 1.38% | 5.92% | 1.12% | 6% | 1.2% | 1.1% | 2.36% |
| 2025/12/02 | 8.68% | 5.12% | 4.76% | 1.91% | 3.46% | 1.91% | 3.72% | 1.12% | 1.39% | 4.67% |
| 2025/12/03 | 9.3% | 5.78% | 5.54% | 2.47% | 4.23% | 1.22% | 2.53% | 1.29% | 1.83% | 4.29% |
| 2025/12/04 | 8.46% | 4.86% | 5.74% | 2.56% | 5.9% | 1.11% | 2.68% | 1.82% | 3.83% | 3.68% |
| 2025/12/05 | 8.69% | 5.46% | 7.39% | 3.45% | 6.41% | 1.04% | 3.56% | 2.75% | 4.39% | 2.66% |
| 2025/12/06 | 8.05% | 5.35% | 6.8% | 1.96% | 7.21% | 1.24% | 3.32% | 2.47% | 4.3% | 2.73% |
| 2025/12/07 | 9.98% | 4.79% | 5.74% | 3.44% | 7.56% | 1.05% | 3.4% | 2.46% | 3.41% | 2.85% |
| 2025/12/08 | 10.63% | 4.79% | 5.19% | 3.2% | 8.83% | 1.23% | 4.27% | 2.66% | 1.17% | 2.81% |
| 2025/12/09 | 8.37% | 4.9% | 5.23% | 3.51% | 9.6% | 1.26% | 5.11% | 2.5% | 2.81% | 2.93% |
| 2025/12/10 | 8.47% | 4.76% | 4.56% | 4.26% | 6.27% | 1.08% | 5.74% | 2.32% | 4.54% | 3.5% |
| 2025/12/11 | 9.61% | 5.15% | 4.62% | 3.75% | 6% | 1% | 4.75% | 2.54% | 3.27% | 3.36% |
| 2025/12/12 | 8.87% | 5.32% | 3.64% | 2.9% | 8.37% | 1.16% | 6.08% | 3.02% | 2.48% | 2.79% |
| 2025/12/13 | 5.99% | 4.35% | 3.06% | 3.43% | 6.76% | 1.3% | 6.3% | 3.25% | 5.29% | 2.3% |
| 2025/12/14 | 8.67% | 3.88% | 2.9% | 3.55% | 7.33% | 1.21% | 5.96% | 2.93% | 3.09% | 2.13% |
| 2025/12/15 | 8.25% | 4.18% | 3.32% | 3.61% | 7.12% | 1.13% | 6.68% | 2.96% | 4.2% | 2.42% |
| 2025/12/16 | 8.24% | 4.58% | 3.27% | 2.75% | 6.06% | 1.22% | 5.5% | 3.4% | 4.23% | 1.81% |
| 2025/12/17 | 10.26% | 4.67% | 2.77% | 3% | 6.56% | 1.34% | 5.37% | 3.29% | 1.67% | 2.27% |
| 2025/12/18 | 9.89% | 5.88% | 4.13% | 3.05% | 3.86% | 2.96% | 7.02% | 1.67% | 3.84% | 2.32% |
| 2025/12/19 | 8.25% | 6.15% | 4.08% | 3.94% | 3.13% | 3.37% | 6.38% | 2.03% | 2.13% | 3.11% |
| 2025/12/20 | 6.96% | 6.55% | 4.33% | 4.43% | 3.15% | 3.15% | 6.39% | 2.98% | 3.94% | 3.18% |
| 2025/12/21 | 4.74% | 7.87% | 4.74% | 5.44% | 2.66% | 2.33% | 6.38% | 2.23% | 3.41% | 2.16% |
| 2025/12/22 | 7.16% | 9.1% | 6.03% | 1.94% | 1.94% | 2.62% | 6.49% | 2.87% | 1.9% | 2.88% |
| 2025/12/23 | 4.21% | 9.53% | 5.99% | 2.7% | 2.1% | 3.14% | 4.07% | 3.08% | 2.14% | 2.49% |
| 2025/12/24 | 2.96% | 9.07% | 6.48% | 5.32% | 2.29% | 2.05% | 6.37% | 2.33% | 3.28% | 1.35% |
| 2025/12/25 | 4.5% | 8.56% | 8.24% | 4.37% | 2.67% | 2.94% | 1.88% | 2.61% | 2.68% | 2.04% |
| 2025/12/26 | 6.34% | 5.97% | 5.35% | 4.24% | 4.22% | 2.01% | 2.07% | 2.16% | 6.23% | 1.6% |
| 2025/12/27 | 4.84% | 6.01% | 5.38% | 6.13% | 3.77% | 2.09% | 1.47% | 2.33% | 5.15% | 1.31% |
| 2025/12/28 | 5.46% | 5.86% | 4.56% | 5.65% | 4.33% | 2.4% | 1.32% | 2.13% | 3.66% | 1.26% |
| 2025/12/29 | 5.9% | 6.25% | 4.71% | 5.96% | 3.68% | 2.01% | 1.41% | 3.38% | 3.87% | 1.2% |
| 2025/12/30 | 6.09% | 6.27% | 5.14% | 7.55% | 2.69% | 2.02% | 1.68% | 2.97% | 3.39% | 0.99% |
| 2025/12/31 | 7.44% | 5.73% | 5.42% | 3.19% | 2.48% | 2.32% | 2.18% | 2.1% | 1.82% | 1.55% |
- sephora.com
- target.com
- cvs.com
- nutrafol.com
- amazon.com
- walmart.com
- ulta.com
- 1800contacts.com
- walgreens.com
- macys.com
Copyright © Adthena. All rights reserved.
In December 2025, Sephora’s PPC spend peaked early, then declined. Target surged mid-month, while CVS and Nutrafol saw fluctuations. Amazon’s spend dropped sharply after mid-month. Ulta and Walgreens experienced varied trends, ending lower.
Competitor Count for US Retail Health and Beauty
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 4097 |
| 2025/12/02 | 4326 |
| 2025/12/03 | 4689 |
| 2025/12/04 | 4308 |
| 2025/12/05 | 4361 |
| 2025/12/06 | 4375 |
| 2025/12/07 | 4199 |
| 2025/12/08 | 4023 |
| 2025/12/09 | 4131 |
| 2025/12/10 | 4118 |
| 2025/12/11 | 4093 |
| 2025/12/12 | 4072 |
| 2025/12/13 | 3866 |
| 2025/12/14 | 3919 |
| 2025/12/15 | 3923 |
| 2025/12/16 | 4027 |
| 2025/12/17 | 3793 |
| 2025/12/18 | 4593 |
| 2025/12/19 | 4579 |
| 2025/12/20 | 4625 |
| 2025/12/21 | 4812 |
| 2025/12/22 | 5337 |
| 2025/12/23 | 5297 |
| 2025/12/24 | 5152 |
| 2025/12/25 | 4983 |
| 2025/12/26 | 4748 |
| 2025/12/27 | 4909 |
| 2025/12/28 | 4845 |
| 2025/12/29 | 4802 |
| 2025/12/30 | 4758 |
| 2025/12/31 | 4719 |
Copyright © Adthena. All rights reserved.
December began with 4,097 advertisers, peaking at 5,337 on the 22nd. The month concluded with 4,719 advertisers, reflecting a dynamic advertising landscape.
