US Services Human Resources - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.4160127361
51.5839872639
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 3%
Seasonal 0%
Local 3%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 13.24
myperfectresume.com 9.16
resume-now.com 7.06
flexjobs.com 5.24
insperity.com 5.06
jobs2careers.com 4.79
resumegenius.com 4.08
bamboohr.com 3.68
resume.io 3.57
primroseschools.com 3.09
others 41.03
  • indeed.com - 13.24%
  • myperfectresume.com - 9.16%
  • resume-now.com - 7.06%
  • flexjobs.com - 5.24%
  • insperity.com - 5.06%
  • jobs2careers.com - 4.79%
  • resumegenius.com - 4.08%
  • bamboohr.com - 3.68%
  • resume.io - 3.57%
  • primroseschools.com - 3.09%
  • others - 41.03%

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Indeed.com leads with a 13.24% click share, followed by MyPerfectResume.com at 9.16%. ‘Others’ dominate with 41.03%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date resume-now.com myperfectresume.com insperity.com resume.io resumegenius.com deel.com justworks.com peocompanies.com trinet.com bamboohr.com
2026/10/01 10.38% 6.92% 5.53% 7.45% 5.71% 6.19% 2.05% 3.71% 1.55% 4.7%
2026/10/02 13.8% 9.26% 4.57% 6.53% 6.08% 8.81% 2.62% 4.17% 2.35% 4.82%
2026/10/03 13.03% 11.57% 2.16% 2.21% 6.62% 7.74% 4.31% 4.47% 2.72% 4.19%
2026/10/04 13.07% 9.49% 2.72% 4.95% 6.26% 10.74% 4.52% 3.67% 0.88% 5.21%
2026/10/05 12.92% 11.28% 5.95% 5.09% 3.23% 6.49% 2.64% 3.31% 2.07% 4.47%
2026/10/06 9.13% 10.2% 7.89% 5.08% 3.98% 8.09% 2.85% 3.98% 3.12% 4.03%
2026/10/07 9.36% 9.25% 7.74% 4.91% 5.43% 5.46% 2.39% 4.73% 2.91% 4.96%
2026/10/08 8.95% 8.69% 5.2% 2.86% 5.94% 5% 2.32% 3.91% 2.82% 4.8%
2026/10/09 10.16% 9.04% 7.18% 4.34% 7.53% 6.61% 3% 2.86% 3.16% 4.68%
2026/10/10 8.71% 7.99% 4.02% 4.84% 4.69% 9.23% 4.16% 3.31% 2.52% 4.5%
2026/10/11 13.25% 12.65% 2.87% 2.25% 4.68% 7.53% 4.22% 2.63% 3.28% 3.95%
2026/10/12 10.6% 10.31% 6.13% 4.05% 4.91% 4.43% 3.26% 3.72% 2.71% 3.67%
2026/10/13 10.27% 10.69% 6.77% 4.82% 4.23% 3.63% 2.47% 3.9% 3.56% 3.66%
2026/10/14 10.8% 8.06% 5.03% 3.04% 6.11% 2.92% 3.87% 4.84% 4.05% 4.14%
2026/10/15 9.54% 10.99% 5.82% 3.74% 6.84% 4.03% 1.99% 3.17% 3.95% 3.87%
2026/10/16 11.53% 9.25% 5.19% 4.16% 5.91% 4.86% 2.74% 3.69% 2.62% 3.23%
2026/10/17 9.59% 8.48% 1.84% 7.03% 6.54% 6.34% 2.79% 4.25% 4.26% 3.04%
2026/10/18 10.31% 11.54% 2.36% 4.9% 6.36% 7.61% 3.35% 4.18% 3.64% 3.23%
2026/10/19 10.96% 7.74% 3.32% 3.93% 6.75% 5.86% 3.96% 2.22% 3.13% 3.59%
2026/10/20 11.53% 7.38% 4.56% 8.52% 6.42% 4.18% 4.07% 4.47% 4.49% 4.06%
2026/10/21 10.98% 7.14% 4.48% 4.75% 6.7% 4.51% 3.16% 4.11% 3.08% 4.63%
2026/10/22 10.72% 7.93% 6.69% 6.97% 7.63% 4.43% 1.91% 5.16% 4.66% 3.45%
2026/10/23 9.61% 10.36% 4.27% 6.99% 6.56% 4.99% 2.49% 4.42% 3.45% 4.37%
2026/10/24 9.16% 8.49% 1.46% 2.75% 6.12% 9.08% 2.79% 3.89% 1.97% 4.11%
2026/10/25 8.55% 9.46% 1.66% 1.97% 4.9% 8.33% 3.06% 3.4% 2.13% 3.88%
2026/10/26 7.93% 8.77% 4.49% 3.79% 4.96% 6.32% 2.8% 3.94% 1.62% 3.92%
2026/10/27 6.32% 7.47% 4.04% 4.64% 5.6% 5.97% 2.82% 3.78% 3.07% 3.84%
2026/10/28 10.3% 8.27% 3.8% 0.33% 5.55% 6.21% 2.38% 3.19% 2.91% 3.98%
2026/10/29 9.23% 8.62% 5.52% 7.63% 3.02% 4.61% 2.68% 3.73% 3.4% 3.01%
2026/10/30 10.05% 10.17% 5.93% 0.82% 5.55% 5.51% 3.08% 3.78% 3.94% 3.52%
2026/10/31 11.21% 9.22% 5.77% 5.55% 4.87% 4.39% 3.26% 2.62% 2.48% 2.25%
  • resume-now.com
  • myperfectresume.com
  • insperity.com
  • resume.io
  • resumegenius.com
  • deel.com
  • justworks.com
  • peocompanies.com
  • trinet.com
  • bamboohr.com

Copyright © Adthena. All rights reserved.

In October 2026, resume-now.com led with fluctuating spend, peaking mid-month. Myperfectresume.com showed consistent mid-range values. Insperity.com and resume.io had varied trends, while deel.com and resumegenius.com maintained moderate levels. Justworks.com, peocompanies.com, trinet.com, and bamboohr.com displayed lower, stable spend.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 342
2026/10/02 312
2026/10/03 326
2026/10/04 348
2026/10/05 372
2026/10/06 345
2026/10/07 334
2026/10/08 371
2026/10/09 357
2026/10/10 361
2026/10/11 357
2026/10/12 352
2026/10/13 348
2026/10/14 391
2026/10/15 346
2026/10/16 350
2026/10/17 322
2026/10/18 323
2026/10/19 330
2026/10/20 324
2026/10/21 335
2026/10/22 314
2026/10/23 331
2026/10/24 376
2026/10/25 392
2026/10/26 424
2026/10/27 402
2026/10/28 425
2026/10/29 409
2026/10/30 408
2026/10/31 403

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October saw a dynamic shift in advertisers, starting at 342 and peaking at 425. The month concluded with a robust 403, indicating a strong finish.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
care.com 1.73%
flexjobs.com 1.72%
thepennyhoarder.com 1.62%
joblist.com 1.12%
monster.com 1.05%
brighthorizons.com -0.53%
score.org -0.65%
insperity.com -0.91%
bamboohr.com -0.95%
indeed.com -7.35%

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Flexjobs.com and Care.com lead with a 1.72% and 1.73% increase, while Indeed.com drops by 7.35%.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date jobs2careers.com flexjobs.com resume-now.com myperfectresume.com indeed.com primroseschools.com resumegenius.com insperity.com resume.io deel.com
2026/10/01 7.25% 4.26% 9.29% 5.37% 3.34% 3.94% 4.49% 3.02% 3.85% 4.24%
2026/10/02 1.82% 4.9% 10.97% 7.33% 6.56% 3.46% 5.28% 3% 3.48% 7.01%
2026/10/03 2.93% 3.86% 10.87% 9.41% 5.03% 4.89% 6.3% 2.19% 1.28% 5.96%
2026/10/04 4.36% 2.18% 10.44% 7.45% 7.17% 2.12% 5.49% 2.45% 3.01% 8.23%
2026/10/05 7.05% 3.17% 10.14% 8.79% 7.28% 2.2% 2.82% 3.8% 2.7% 4.51%
2026/10/06 5.72% 3.37% 7.31% 7.95% 7.74% 2.72% 3.42% 4.92% 2.92% 6.98%
2026/10/07 6.26% 5.9% 7.23% 7.03% 6.3% 2.08% 4.65% 5.2% 2.63% 3.78%
2026/10/08 4.24% 5.47% 6.89% 6.71% 4.9% 6.57% 4.88% 3.34% 1.56% 3.98%
2026/10/09 3.3% 6.76% 7.97% 6.93% 7.76% 4.17% 6.26% 4.52% 2.36% 4.55%
2026/10/10 3.07% 4.93% 6.59% 5.57% 5.8% 7.48% 3.95% 3.57% 2.66% 6.21%
2026/10/11 3.59% 6.35% 9.65% 9.47% 7.03% 5.54% 3.88% 2.41% 1.15% 4.72%
2026/10/12 5.24% 3.71% 7.57% 7.58% 6.72% 7.3% 4.51% 3.46% 2.32% 2.33%
2026/10/13 4.97% 4.4% 7.82% 7.73% 7.5% 6.98% 3.61% 4.15% 2.66% 2.71%
2026/10/14 4.59% 5.21% 7.49% 5.94% 10.91% 5.15% 5.12% 2.94% 1.52% 1.72%
2026/10/15 4.17% 3.51% 7.67% 8.32% 7.74% 5.63% 5.82% 3.29% 2.39% 2.73%
2026/10/16 5.85% 5.9% 8.99% 6.8% 9.31% 4.26% 4.81% 3.45% 2.29% 2.48%
2026/10/17 5.56% 4.75% 7.2% 6.52% 9.52% 7.55% 5.46% 1.57% 3.71% 2.85%
2026/10/18 2.81% 5.74% 8.66% 9.29% 5.83% 4.53% 5.53% 2.26% 2.92% 4.34%
2026/10/19 4.85% 5.42% 8.16% 5.82% 6.73% 7.42% 5.73% 2.59% 2.02% 2.97%
2026/10/20 5.11% 4.5% 9.02% 5.9% 6.55% 6.21% 5.59% 3.02% 4.88% 3.33%
2026/10/21 2.89% 5.02% 8.6% 5.71% 6.11% 6.97% 6.03% 3.26% 2.72% 2.83%
2026/10/22 3.36% 5.23% 9.14% 6.78% 5.62% 5.38% 7.34% 4.11% 4.32% 2.74%
2026/10/23 4.35% 6.1% 7.71% 8.23% 4.03% 3.78% 5.94% 3.07% 3.99% 3.37%
2026/10/24 6.03% 4.29% 6.97% 6.22% 4.04% 4.22% 4.8% 1.11% 1.52% 5.23%
2026/10/25 6.07% 5.3% 6.17% 6.68% 4.45% 1.04% 3.87% 1.22% 1.06% 4.82%
2026/10/26 8.93% 6.23% 5.55% 6.17% 3.93% 1.09% 3.83% 3.08% 1.98% 3.75%
2026/10/27 5.75% 7.88% 4.94% 5.34% 5.5% 3.08% 4.62% 3.25% 2.5% 3.22%
2026/10/28 6.28% 6.44% 7.59% 5.87% 4.22% 3.24% 4.53% 2.68% 0.21% 3.32%
2026/10/29 6.1% 6.01% 6.9% 6.57% 5.2% 3.69% 2.6% 3.39% 3.86% 2%
2026/10/30 3.28% 6.73% 7.6% 7.61% 5.77% 6.18% 4.58% 3.61% 0.56% 2.87%
2026/10/31 9.18% 7.96% 7.26% 6.02% 4.84% 4.09% 3.72% 3.07% 2.45% 1.82%
  • jobs2careers.com
  • flexjobs.com
  • resume-now.com
  • myperfectresume.com
  • indeed.com
  • primroseschools.com
  • resumegenius.com
  • insperity.com
  • resume.io
  • deel.com

Copyright © Adthena. All rights reserved.

In October 2026, “resume-now.com” led with consistent high impressions, peaking early. “jobs2careers.com” fluctuated, ending strong. “flexjobs.com” and “myperfectresume.com” showed steady growth. “indeed.com” spiked mid-month. “deel.com” and “resume.io” saw declines.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    #1 Site Work From Home Jobs - Make $25/Hr Or More From... https://www.flexjobs.com

    Find & Apply To Expert-Verified Remote Jobs Hiring Immediately Near You & Across The Globe. Upload Your Resume To Setup Job Matches. We've Helped People Land Remote Jobs Since 2007.

  2. 2
    Work From Home Jobs https://www.joblist.com › work-from-home › jobs

    Hiring Immediately - Apply Now — Work From Home Jobs Open For Immediate Hire - Search & Apply Online Now! New Work From Home...

  3. 3
    Free Resume Builder https://www.myperfectresume.com › free › resume-builder

    Easy, Free Resume Builder — Our Automatic Resume Builder Makes You a Perfect Resume in Just a Few Clicks. Free & Easy

  4. 4
    Free Resume Builder - Better Than ChatGPT https://www.resume-now.com

    We'll Do the Writing for You. The Fastest & Easiest Resume Creation. Get Hired 2x Faster.

  5. 5
    50 Ways to Make Money at Home - Make $500 or More This Week https://partners.thepennyhoarder.com › side-gigs

    50 Stay-at-home Jobs You've Never Heard of That Could Make You up to $500 This Week. Need Money Fast? We...

Copyright © Adthena. All rights reserved.

In the competitive landscape of remote work and resume building, FlexJobs and Joblist dominate with promises of immediate hiring and lucrative pay. Meanwhile, MyPerfectResume and Resume-Now captivate with effortless resume creation, while The Penny Hoarder entices with unique, high-earning side gigs.

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