US Services Human Resources - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.0909651903
67.9090348097
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 16.3
flexjobs.com 10.28
myperfectresume.com 6.21
resume-now.com 5.35
insperity.com 4.86
bamboohr.com 4.05
care.com 3.84
resumegenius.com 2.74
thepennyhoarder.com 2.72
adp.com 2.32
others 41.33
  • indeed.com - 16.3%
  • flexjobs.com - 10.28%
  • myperfectresume.com - 6.21%
  • resume-now.com - 5.35%
  • insperity.com - 4.86%
  • bamboohr.com - 4.05%
  • care.com - 3.84%
  • resumegenius.com - 2.74%
  • thepennyhoarder.com - 2.72%
  • adp.com - 2.32%
  • others - 41.33%

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Indeed.com leads with a 16.3% click share, followed by FlexJobs at 10.28%. MyPerfectResume and Resume-Now trail behind. Others dominate with 41.33%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bamboohr.com adp.com myperfectresume.com resume-now.com deel.com justworks.com resumegenius.com flexjobs.com indeed.com resume.io
2026/02/01 2.65% 7.03% 8.58% 6.38% 4.95% 4.33% 3.69% 3.56% 3.21% 5.27%
2026/02/02 5.6% 5.94% 8.18% 8.44% 3.97% 4.88% 3.63% 2.62% 2.87% 4.86%
2026/02/03 8.92% 5.1% 5.2% 5.78% 8.56% 3.42% 3.51% 5.45% 3.49% 0.53%
2026/02/04 9.13% 4.37% 7.67% 8.7% 6.63% 3.7% 3.33% 4.43% 3.32% 3.35%
2026/02/05 10.14% 3.97% 8.15% 8.4% 4.16% 2.96% 4.43% 3.6% 3.23% 1.43%
2026/02/06 8.89% 6.05% 6.01% 6.11% 4.16% 4.35% 3.44% 4.7% 4.14% 2.08%
2026/02/07 10.81% 5.65% 6.33% 6.21% 5.77% 5.19% 3.58% 3.95% 4.31% 3.21%
2026/02/08 2.77% 5.4% 6.83% 7.87% 3.43% 4.99% 4.1% 3.61% 2.78% 2.86%
2026/02/09 9.49% 4.28% 6.88% 7.76% 2.56% 4.58% 4.59% 3.72% 2.68% 4.09%
2026/02/10 16.13% 3.11% 6.39% 8.07% 4.59% 3.6% 4.71% 3.73% 2.77% 0.89%
2026/02/11 15.54% 4.34% 6.76% 8.1% 4.52% 3.33% 4.28% 3.02% 2.13% 2.68%
2026/02/12 10.08% 3.95% 8.1% 8.35% 4.13% 2.94% 4.4% 3.57% 3.21% 1.42%
2026/02/13 8.81% 5.99% 5.95% 6.05% 4.12% 4.3% 3.4% 4.65% 4.1% 2.06%
2026/02/14 10.75% 5.62% 6.29% 6.17% 5.76% 5.16% 3.56% 3.93% 4.29% 3.19%
2026/02/15 2.75% 5.37% 6.79% 7.82% 3.41% 4.96% 4.08% 3.59% 2.76% 2.84%
2026/02/16 9.43% 4.24% 6.83% 7.7% 2.54% 4.55% 4.56% 3.69% 2.66% 4.06%
2026/02/17 8.19% 7.33% 6.97% 6.58% 2.03% 4.44% 1.03% 2.6% 1.45% 4.53%
2026/02/18 11.6% 5.67% 7.61% 7.06% 4.04% 4.4% 3.03% 3.73% 2.51% 2.12%
2026/02/19 10.1% 7.88% 6.98% 6.72% 2.5% 4.96% 4.95% 3.27% 2.55% 0.91%
2026/02/20 8.37% 5.1% 5.98% 4.04% 3.93% 3.7% 3.3% 3.53% 3.5% 3.74%
2026/02/21 2.79% 8.38% 6.91% 9.28% 6.37% 5.75% 4.3% 2.53% 2.84% 2.73%
2026/02/22 2.06% 9.94% 4.82% 5.78% 5.2% 5.12% 3% 2.94% 3.58% 2.95%
2026/02/23 7.22% 7% 5.16% 5.8% 3.76% 4.43% 3.13% 2.71% 3.02% 4.4%
2026/02/24 11.78% 8.6% 5.17% 5.25% 6.7% 3.32% 3.57% 3.91% 2.2% 2.49%
2026/02/25 7.89% 8.04% 7.42% 5.84% 6.22% 3.59% 4.96% 3.21% 1.94% 2.45%
2026/02/26 8.63% 4.96% 8.68% 8.2% 5.36% 5.66% 4.06% 2.98% 2.17% 2.28%
2026/02/27 9.91% 4.89% 5.68% 6.93% 5.12% 4.31% 4.67% 2.48% 2.08% 2.88%
2026/02/28 8.66% 7.69% 5.82% 5.69% 5.49% 5.2% 3.49% 3.27% 2.6% 2.59%
  • bamboohr.com
  • adp.com
  • myperfectresume.com
  • resume-now.com
  • deel.com
  • justworks.com
  • resumegenius.com
  • flexjobs.com
  • indeed.com
  • resume.io

Copyright © Adthena. All rights reserved.

BambooHR’s spend share surged mid-month, peaking at 16.13% on February 10. ADP’s share fluctuated, ending at 7.69%. MyPerfectResume maintained stability, while Resume-Now saw a peak on February 21. Deel and Justworks showed moderate fluctuations. Resumegenius and Flexjobs had minor variations, with Indeed and Resume.io experiencing lower shares.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 497
2026/02/02 520
2026/02/03 498
2026/02/04 491
2026/02/05 517
2026/02/06 477
2026/02/07 464
2026/02/08 475
2026/02/09 481
2026/02/10 494
2026/02/11 498
2026/02/12 517
2026/02/13 477
2026/02/14 464
2026/02/15 475
2026/02/16 481
2026/02/17 444
2026/02/18 465
2026/02/19 453
2026/02/20 441
2026/02/21 424
2026/02/22 472
2026/02/23 467
2026/02/24 470
2026/02/25 465
2026/02/26 438
2026/02/27 429
2026/02/28 423

Copyright © Adthena. All rights reserved.

February saw fluctuating advertiser numbers, peaking at 520 on the 2nd, then declining to 423 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
insperity.com 1.86%
adp.com 1.05%
rocket-resume.com 0.6%
trinet.com 0.51%
primroseschools.com 0.49%
goarmy.com -0.34%
thepennyhoarder.com -0.49%
bamboohr.com -0.66%
flexjobs.com -1.12%
indeed.com -2.88%

Copyright © Adthena. All rights reserved.

Insperity.com surged with a 1.86% click share increase, while indeed.com faced a 2.88% decline.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date flexjobs.com indeed.com myperfectresume.com resume-now.com bamboohr.com adp.com resumegenius.com care.com deel.com thepennyhoarder.com
2026/02/01 9.29% 7.27% 5.83% 4.83% 0.94% 3.6% 3.15% 1.66% 2.44% 2.65%
2026/02/02 7.37% 6.68% 6.15% 5.66% 2.58% 3.46% 3.03% 3.05% 2.21% 2.14%
2026/02/03 12.95% 7.39% 4.28% 4.31% 5.08% 2.24% 2.56% 2.17% 3.77% 3.94%
2026/02/04 11.6% 7.2% 5.61% 5.72% 5.33% 2.03% 2.52% 2.28% 3.06% 3.52%
2026/02/05 9.17% 7.1% 5.91% 5.65% 5.98% 1.86% 3.47% 2.65% 1.62% 1.82%
2026/02/06 11.8% 8.82% 3.92% 4.01% 4.99% 2.98% 2.58% 2.88% 2.02% 2.63%
2026/02/07 10.12% 9.77% 4.63% 4.21% 5.9% 3.19% 2.92% 2.48% 2.23% 3.33%
2026/02/08 9.72% 6.59% 5.24% 5.23% 0.93% 2.45% 3.49% 2.49% 1.39% 2.2%
2026/02/09 9.93% 6.42% 4.88% 5.17% 5.38% 2.56% 3.65% 2.31% 1.64% 1.97%
2026/02/10 9.98% 6.13% 4.41% 5.08% 9.02% 1.86% 3.76% 2.45% 1.94% 2.29%
2026/02/11 8.64% 5.27% 5.22% 5.67% 8.01% 2.75% 3.82% 2.16% 2.36% 2.45%
2026/02/12 9.17% 7.1% 5.91% 5.65% 5.98% 1.86% 3.47% 2.65% 1.62% 1.82%
2026/02/13 11.8% 8.82% 3.92% 4.01% 4.99% 2.98% 2.58% 2.88% 2.02% 2.63%
2026/02/14 10.12% 9.77% 4.63% 4.21% 5.9% 3.19% 2.92% 2.48% 2.23% 3.33%
2026/02/15 9.72% 6.59% 5.24% 5.23% 0.93% 2.45% 3.49% 2.49% 1.39% 2.2%
2026/02/16 9.93% 6.42% 4.88% 5.17% 5.38% 2.56% 3.65% 2.31% 1.64% 1.97%
2026/02/17 8.5% 4.29% 5.13% 4.59% 3.9% 4.16% 1.22% 1.93% 0.93% 1.36%
2026/02/18 10.44% 6.03% 5.74% 5.24% 5.84% 2.91% 2.83% 2.49% 1.86% 2.59%
2026/02/19 9.18% 5.97% 4.99% 4.96% 4.58% 4.18% 4.44% 2.06% 1.02% 1.89%
2026/02/20 10.69% 8.18% 4.63% 3.04% 4.52% 2.47% 2.82% 3.6% 1.79% 1.54%
2026/02/21 7.41% 7.57% 5.28% 5.94% 0.91% 4.1% 3.68% 2.46% 2.9% 1.01%
2026/02/22 7.95% 7.48% 4.03% 4.23% 0.56% 5.17% 2.65% 2.86% 2.62% 3.39%
2026/02/23 7.3% 6.59% 4.09% 4.65% 3.39% 2.92% 2.58% 3.54% 1.48% 3.18%
2026/02/24 10.63% 5.29% 4.4% 4.32% 4.93% 4.58% 3.09% 2.41% 3.69% 3.49%
2026/02/25 9.25% 4.84% 5.91% 4.1% 3.64% 3.98% 4.52% 3.81% 2.78% 3.35%
2026/02/26 8.95% 5.62% 6.68% 6.04% 4.25% 2.36% 3.57% 2.69% 2.62% 1.51%
2026/02/27 7.98% 5.54% 4.98% 5.19% 5.15% 2.74% 4.19% 2.44% 2.53% 0.83%
2026/02/28 9.35% 7.42% 4.31% 4.26% 3.8% 3.68% 2.83% 2.73% 2.72% 1.89%
  • flexjobs.com
  • indeed.com
  • myperfectresume.com
  • resume-now.com
  • bamboohr.com
  • adp.com
  • resumegenius.com
  • care.com
  • deel.com
  • thepennyhoarder.com

Copyright © Adthena. All rights reserved.

Flexjobs.com led February with fluctuating impressions, peaking at 12.95% on the 3rd. Indeed.com saw a decline, ending at 7.42%. Myperfectresume.com and resume-now.com maintained moderate shares. Bamboohr.com surged mid-month, while adp.com and resumegenius.com showed steady trends. Care.com and deel.com had minor variations. Thepennyhoarder.com experienced a dip, closing at 1.89%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    Fully Remote Companies Hiring - Make $25/Hr Or More From Home https://www.flexjobs.com

    Don't Waste Time With Other Sites That Post Scams & Junk. Find Legit Jobs & Companies Now.

  2. 2
    Work Remotely Hiring Now http://www.indeed.com/

    New Jobs Posted Daily — Search for job opportunities by experience, location, salary, & more.

  3. 3
    Free Resume Builder https://www.myperfectresume.com

    Easy, Free Resume Builder — Our Award-Winning Free Resume Builder Helps 100s of People Get Hired Everyday. Are You Making These Common Resume Mistakes? Use Our Free...

  4. 4
    Remote Jobs $22-48/hr - Companies Urgently Hiring https://www.remotejobs.io

    Find Your Dream Remote Job in 3 Steps: Register, Browse Curated Jobs & Apply to Get Hired.

  5. 5
    Free Resume Builder - Better Than ChatGPT https://www.resume-now.com

    We'll Do the Writing for You. The Fastest & Easiest Resume Creation. Get Hired 2x Faster. Fast...

Copyright © Adthena. All rights reserved.

In the competitive world of remote work, FlexJobs and RemoteJobs.io captivate with promises of high earnings and legitimacy. Indeed emphasizes daily job updates, while MyPerfectResume and Resume-Now offer tools to perfect resumes, ensuring job seekers stand out.

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