US Services Human Resources - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.254266309
54.745733691
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 20
80
20%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 2%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 18.24
myperfectresume.com 11.03
flexjobs.com 8.2
insperity.com 6.05
resume-now.com 5.91
thepennyhoarder.com 5.08
resume.io 4.96
jobs2careers.com 4.07
bamboohr.com 3.23
resume.co 2.66
others 30.57
  • indeed.com - 18.24%
  • myperfectresume.com - 11.03%
  • flexjobs.com - 8.2%
  • insperity.com - 6.05%
  • resume-now.com - 5.91%
  • thepennyhoarder.com - 5.08%
  • resume.io - 4.96%
  • jobs2careers.com - 4.07%
  • bamboohr.com - 3.23%
  • resume.co - 2.66%
  • others - 30.57%

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Indeed.com leads with 18.24% click share, followed by MyPerfectResume.com at 11.03%. Others collectively hold 30.57%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myperfectresume.com resume-now.com insperity.com deel.com resume.io bamboohr.com flexjobs.com resume.co indeed.com thepennyhoarder.com
2026/07/01 7.57% 5.22% 6.07% 5.71% 10.34% 8.25% 3.79% 5.04% 4.85% 2.04%
2026/07/02 9.81% 7.86% 4.53% 6.12% 11.13% 6.88% 3.58% 3.03% 3.92% 1.87%
2026/07/03 11.8% 8.48% 3.77% 4.01% 7.28% 5.72% 6.1% 2.26% 8.38% 1.02%
2026/07/04 12.13% 7.9% 1.27% 4.3% 10.65% 4.73% 2.13% 2.89% 4.1% 1.79%
2026/07/05 10.81% 10.15% 1.72% 4.7% 11.11% 4.56% 3.39% 2.37% 4.2% 1.87%
2026/07/06 5.32% 3.7% 6.65% 4.65% 10.86% 10.06% 3.65% 1.28% 5.92% 2.58%
2026/07/07 5.75% 4.08% 4.94% 7.56% 7.68% 6.41% 4.42% 2.57% 7.38% 2.09%
2026/07/08 7.74% 6.11% 4.54% 5.88% 14.1% 4.31% 6.13% 6.22% 3.46% 4.5%
2026/07/09 9.63% 10.31% 7.43% 3.35% 9.9% 4.53% 3.49% 7.39% 3.98% 3.27%
2026/07/10 11.2% 8.19% 8.71% 3.83% 9.95% 5.3% 2.04% 5.77% 2.23% 1.36%
2026/07/11 13.18% 10.47% 2.02% 5.13% 10.54% 2.73% 2.3% 4.06% 5.21% 1.41%
2026/07/12 14.07% 7.93% 1.65% 4.09% 8.12% 6.5% 2.65% 2.93% 5.86% 1.39%
2026/07/13 8.78% 6.88% 5.97% 3.72% 6.42% 5.58% 3.59% 4.87% 5.35% 2.45%
2026/07/14 15.35% 11.44% 4.64% 2.36% 4.6% 5.71% 4.03% 1.99% 4.72% 1.67%
2026/07/15 11.55% 8.57% 5.8% 3.95% 4.55% 5.38% 5.4% 4.77% 5.96% 2.91%
2026/07/16 8.58% 5.09% 5.44% 6.87% 4.55% 6.09% 4.6% 3.54% 5.15% 2.72%
2026/07/17 14.27% 7.47% 5.6% 4.4% 5.1% 7.17% 2.26% 0.28% 3.22% 2.72%
2026/07/18 13.51% 8.77% 2.85% 9.44% 4.95% 8.58% 2.31% 1.6% 2.81% 1.71%
2026/07/19 14.59% 14.49% 1.06% 4.35% 4.82% 9.26% 1.79% 2.98% 2.93% 1.15%
2026/07/20 13.51% 5.66% 7.13% 2.78% 8.01% 6.31% 4.62% 5.7% 4.55% 2.91%
2026/07/21 15.33% 11.43% 4.64% 2.36% 4.6% 5.71% 4.02% 1.99% 4.71% 1.66%
2026/07/22 17.87% 3.7% 4.11% 3.39% 8.1% 5.09% 2.57% 4.7% 4.45% 1.11%
2026/07/23 13.93% 10.93% 5.49% 4.63% 8.67% 4.23% 4.62% 2.45% 2.71% 2.33%
2026/07/24 16.87% 14.14% 4.46% 4.06% 7.34% 4.59% 2.02% 1.23% 2.57% 2.4%
2026/07/25 8.36% 10.91% 4.08% 6.97% 7.19% 5.09% 2.95% 3.02% 4.56% 2.16%
2026/07/26 21.33% 12.45% 3.6% 3.38% 4.15% 4.67% 4.05% 2.7% 5.21% 2.78%
2026/07/27 9.83% 9.02% 3.83% 5.39% 8.2% 6.42% 4.24% 2.21% 3.65% 3.73%
2026/07/28 10.04% 13.59% 5.65% 4.87% 5.68% 5.12% 5.46% 1.95% 3.85% 2.95%
2026/07/29 13.76% 10.71% 3.78% 3.4% 3.63% 3.65% 3.78% 5.31% 4.57% 3.62%
2026/07/30 14.58% 10.01% 4.12% 7.7% 3.94% 4.35% 4.23% 3.56% 6.4% 1.38%
2026/07/31 7.03% 6.59% 5.19% 4.54% 3.86% 3.85% 3.56% 3.45% 3.2% 1.96%
  • myperfectresume.com
  • resume-now.com
  • insperity.com
  • deel.com
  • resume.io
  • bamboohr.com
  • flexjobs.com
  • resume.co
  • indeed.com
  • thepennyhoarder.com

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In July 2026, myperfectresume.com led with fluctuating peaks, ending at 7.03%. resume-now.com showed consistent mid-range values, closing at 6.59%. insperity.com had a steady low, finishing at 5.19%. deel.com experienced ups and downs, concluding at 4.54%. resume.io maintained moderate levels, ending at 3.86%. bamboohr.com saw a decline, closing at 3.85%. flexjobs.com had a stable trend, finishing at 3.56%. resume.co remained low, ending at 3.45%. indeed.com showed variability, closing at 3.20%. thepennyhoarder.com had minimal fluctuations, ending at 1.96%.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 376
2026/07/02 398
2026/07/03 386
2026/07/04 392
2026/07/05 361
2026/07/06 378
2026/07/07 375
2026/07/08 360
2026/07/09 350
2026/07/10 379
2026/07/11 360
2026/07/12 374
2026/07/13 404
2026/07/14 403
2026/07/15 379
2026/07/16 391
2026/07/17 374
2026/07/18 359
2026/07/19 351
2026/07/20 344
2026/07/21 403
2026/07/22 440
2026/07/23 433
2026/07/24 434
2026/07/25 445
2026/07/26 446
2026/07/27 432
2026/07/28 425
2026/07/29 437
2026/07/30 410
2026/07/31 402

Copyright © Adthena. All rights reserved.

July began with 376 advertisers, fluctuating mid-month, peaking at 446 on July 26. The month concluded with 402 advertisers, showcasing dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
myperfectresume.com 2.49%
resume-now.com 1.72%
monster.com 0.86%
flexjobs.com 0.58%
care.com 0.5%
resume.co -0.83%
indeed.com -0.93%
brighthorizons.com -0.96%
jobs2careers.com -1.15%
resume.io -2%

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In the past month, myperfectresume.com surged by 2.49%, while resume.io dropped by 2.0%.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date flexjobs.com indeed.com thepennyhoarder.com insperity.com resume-now.com myperfectresume.com resume.co resume.io jobs2careers.com deel.com
2026/07/01 10.18% 8.98% 5.8% 4.94% 4.08% 5.15% 5.23% 7.66% 1.82% 3.98%
2026/07/02 9.1% 7.83% 4.94% 3.94% 5.51% 5.53% 2.92% 8.38% 5.42% 7.39%
2026/07/03 14.01% 16.43% 2.44% 2.76% 5.55% 7.14% 1.72% 5.07% 1.83% 4.7%
2026/07/04 6% 9.23% 4.97% 1.35% 5.75% 7.3% 2.87% 8.06% 8.56% 3.73%
2026/07/05 8.89% 8.46% 5.19% 1.96% 7.52% 6.65% 2.35% 8.7% 5.69% 5.33%
2026/07/06 9.68% 10.23% 7.06% 5.27% 2.94% 3.82% 1.07% 8.1% 5.95% 2.59%
2026/07/07 11.41% 7.97% 5.77% 3.76% 3.19% 3.07% 2.55% 5.9% 6.23% 6.61%
2026/07/08 13.68% 6.02% 10.34% 3.25% 3.89% 4.6% 5.38% 9.29% 4.98% 5.74%
2026/07/09 8.43% 8.56% 8.25% 5.4% 7.58% 7.55% 6.89% 7.16% 5.84% 1.24%
2026/07/10 6.1% 3.71% 4.22% 8.57% 6.6% 7.79% 6.26% 8.72% 3.63% 2.5%
2026/07/11 6.67% 9.78% 4.11% 2.12% 7.67% 7.93% 4.16% 8.5% 3.76% 2.47%
2026/07/12 6.72% 10.69% 3.73% 1.63% 5.39% 8.04% 2.81% 5.92% 5.84% 2.05%
2026/07/13 8.91% 10.7% 6.33% 4.65% 4.43% 5.05% 4.44% 4.64% 6.51% 1.8%
2026/07/14 9.83% 9.58% 4.29% 4.04% 7.63% 9.23% 1.67% 3.04% 6.4% 1.03%
2026/07/15 13.06% 11.23% 7.36% 4.73% 6.06% 7.9% 4.09% 3.36% 4.73% 1.47%
2026/07/16 10.76% 10.67% 7.58% 4.77% 3.39% 4.41% 2.97% 3.86% 6.48% 3.21%
2026/07/17 6.94% 8.56% 7.97% 5.4% 5.54% 9% 0.24% 4.61% 4.67% 2.26%
2026/07/18 7.82% 8.45% 5.58% 3.13% 7.2% 8.62% 1.53% 4.17% 3.31% 5.17%
2026/07/19 5.6% 8.69% 3.57% 1.33% 11.43% 10.17% 3.23% 4.17% 3.7% 2.71%
2026/07/20 12.42% 11.65% 7.7% 5.99% 3.41% 6.42% 4.49% 6.15% 3.01% 0.68%
2026/07/21 9.83% 9.58% 4.29% 4.04% 7.63% 9.23% 1.67% 3.04% 6.4% 1.03%
2026/07/22 6.93% 9.85% 3.2% 3.95% 2.61% 9.8% 4.18% 6.46% 6.39% 2.03%
2026/07/23 11.41% 5.43% 6.1% 5.05% 7.58% 8.04% 2.2% 6.65% 6.01% 2.52%
2026/07/24 6.31% 5.72% 6.85% 4.31% 11.07% 11.39% 1.4% 6.14% 3.59% 2.63%
2026/07/25 8.35% 10.22% 5.8% 3.75% 8.16% 6.36% 2.72% 5.59% 3.02% 3.11%
2026/07/26 11.47% 9.98% 7.25% 2.9% 8.56% 11.73% 2.42% 3.14% 3.15% 1.55%
2026/07/27 11.43% 6.61% 9.87% 3.59% 6.5% 6.44% 1.95% 6.35% 3.17% 2.89%
2026/07/28 13.83% 6.95% 7.77% 4.55% 9.26% 7.06% 1.62% 4.09% 3.61% 2.91%
2026/07/29 9.09% 8.5% 9.39% 3.21% 7.19% 8.09% 4.81% 2.56% 7.97% 1.76%
2026/07/30 10.82% 14.23% 3.91% 3.65% 6.82% 7.61% 3.15% 3.29% 3.87% 3.14%
2026/07/31 10.42% 6.12% 5.25% 5.02% 4.97% 4.34% 3.28% 3.24% 3.09% 2.58%
  • flexjobs.com
  • indeed.com
  • thepennyhoarder.com
  • insperity.com
  • resume-now.com
  • myperfectresume.com
  • resume.co
  • resume.io
  • jobs2careers.com
  • deel.com

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In July 2026, FlexJobs and Indeed dominated PPC impressions, with FlexJobs peaking at 14.01% on July 3rd. Indeed surged to 16.43% the same day. The month ended with FlexJobs at 10.42% and Indeed at 6.12%, showcasing dynamic shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    Fully Remote Companies Hiring https://www.flexjobs.com

    Make $25/Hr Or More From home — Don't Waste Time With Other Sites That Post Scams & Junk. Find Verified Jobs & Companies. Find & Apply To Expert-Verified Remote Jobs Hiring Immediately Near You & Across The Globe. 2026's Best Jobs. Legit Part & Full Time. Immediately Hiring. Avoid Fake Job Postings.

  2. 2
    Free Resume Builder https://www.myperfectresume.com

    Easy, Free Resume Builder — Our Automatic Resume Builder Makes You a Perfect Resume in Just a Few Clicks. Free & Easy

  3. 3
    Free Resume Builder https://www.resume-now.com

    Better Than ChatGPT — We'll Do the Writing for You. The Fastest & Easiest Resume Creation. Get Hired 2x Faster. Fast, Automated Resume Building in Just a Few Clicks. Track Your Resume & Applications. Live chat.

  4. 4
    Free Resume Builder - Build a Resume In 15 Minutes https://www.resumegenius.com › resume-builder

    Don't Undersell Yourself. Tell Your Story with Resume Genius & Get Hired Now.

  5. 5
    Side Jobs you Can do at Home - 50 Ways to Make Money at Home https://partners.thepennyhoarder.com › remote-jobs

    50 Easy Work From Home Gigs That Can Make You Extra Money. 50 Stay-at-home Jobs You've Never Heard of That Could Make You up to $500 This Week. Best Work From Home Jobs. Types: Make Money Online, Best Online Freebies, How To Save, Coupons, Best Side Gigs.

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In the competitive landscape of Google PPC, FlexJobs stands out by emphasizing verified remote job opportunities, promising legitimacy and immediate hiring. Meanwhile, MyPerfectResume and Resume-Now focus on simplifying resume creation, with Resume-Now highlighting speed and automation. ResumeGenius encourages users to tell their story, while The Penny Hoarder offers diverse side job options, appealing to those seeking flexible income streams.

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