US Services Human Resources - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.2518789622
63.7481210378
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 12.8
insperity.com 8.3
flexjobs.com 7.88
myperfectresume.com 6.41
resume-now.com 5.33
bamboohr.com 5.18
care.com 3.61
justworks.com 2.95
resumegenius.com 2.72
thepennyhoarder.com 2.6
others 42.22
  • indeed.com - 12.8%
  • insperity.com - 8.3%
  • flexjobs.com - 7.88%
  • myperfectresume.com - 6.41%
  • resume-now.com - 5.33%
  • bamboohr.com - 5.18%
  • care.com - 3.61%
  • justworks.com - 2.95%
  • resumegenius.com - 2.72%
  • thepennyhoarder.com - 2.6%
  • others - 42.22%

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In the competitive PPC landscape, Indeed.com leads with 12.8% click share, followed by Insperity.com at 8.3%. Others collectively dominate with 42.22%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date insperity.com bamboohr.com myperfectresume.com resume-now.com deel.com justworks.com adp.com resumegenius.com checkr.com resume.io
2026/04/01 3.14% 12.94% 5.31% 4.19% 6.42% 4.51% 2.81% 3.16% 2.22% 0.42%
2026/04/02 2.89% 10.13% 6.65% 4.83% 7% 5.91% 3.58% 5.09% 1.52% 1.4%
2026/04/03 4.16% 12.21% 5.32% 4.06% 6.64% 6.01% 4.5% 4.81% 1.56% 2.77%
2026/04/04 2.23% 10.52% 4.72% 4.41% 7.59% 6.4% 4.85% 3.97% 3.37% 1.2%
2026/04/05 1.94% 8.17% 6.21% 4.31% 7.32% 5.36% 4.92% 4.03% 2.44% 2.03%
2026/04/06 3.48% 11.96% 5.41% 3.54% 7.93% 3.34% 3.05% 3.18% 2.31% 3.55%
2026/04/07 3.14% 9.82% 6.78% 5.13% 5.75% 2.33% 5.44% 3.24% 3.78% 2.79%
2026/04/08 2.78% 13.31% 6.79% 5.2% 5.35% 4.15% 3.64% 3% 2.74% 2.66%
2026/04/09 4.26% 11.52% 5.81% 4.36% 5.08% 4.1% 4.11% 3.05% 2.8% 4.06%
2026/04/10 3.73% 14.48% 7.22% 5.61% 3.85% 2.94% 3.05% 5.71% 2.15% 2.34%
2026/04/11 3.4% 9.72% 6.61% 5.58% 6.25% 5.82% 3.03% 5.38% 4.27% 2.66%
2026/04/12 1.59% 7.9% 6.29% 4.96% 6.14% 5.48% 3.44% 3.44% 3.31% 1.19%
2026/04/13 3.58% 14.26% 5.87% 5.89% 5.71% 3.57% 2.28% 3.27% 3.05% 2.3%
2026/04/14 6.03% 13.27% 4.24% 4.01% 8.1% 3.28% 3.79% 4.14% 2.56% 2.8%
2026/04/15 5.32% 9.46% 7.16% 5% 7.23% 4.39% 2.9% 3.58% 3.3% 2.9%
2026/04/16 5.8% 7.67% 7.41% 4.68% 6.2% 5.79% 3.51% 3.83% 2.42% 5.28%
2026/04/17 5.01% 8.38% 7.94% 4.05% 4.89% 7.18% 4.24% 3.83% 2.25% 2.65%
2026/04/18 2.09% 6.05% 4.64% 4.59% 6.57% 9.37% 6.11% 3.4% 3.91% 3.47%
2026/04/19 2.29% 5.65% 6.96% 5.08% 4.48% 7.12% 4.91% 3.74% 3.42% 3.81%
2026/04/20 5.87% 7.79% 5.94% 5.31% 1.13% 6.7% 1.64% 3.48% 3.21% 3.29%
2026/04/21 4.37% 7.69% 6.3% 4.38% 5.01% 6.14% 3.52% 3.14% 2.56% 2.64%
2026/04/22 3.73% 8.13% 5.8% 3.4% 6.38% 7.44% 2.41% 3.7% 2.66% 2.38%
2026/04/23 3.89% 4.35% 5.79% 3.99% 6.57% 4.34% 2.19% 3.63% 2.06% 2.05%
2026/04/24 4.63% 6.67% 6.09% 5.46% 9.05% 3.61% 1.91% 1.25% 1.93% 3.34%
2026/04/25 2.45% 3.21% 6.4% 6.6% 6.56% 6.63% 4.16% 3.92% 3.96% 2.59%
2026/04/26 2.56% 2.52% 7.01% 6.84% 4.25% 6.1% 3.81% 3.22% 3.87% 1.88%
2026/04/27 4.16% 4.4% 5.88% 4.57% 6.32% 5.1% 1.32% 3.06% 2.56% 3.45%
2026/04/28 7.3% 5.32% 5.36% 4.49% 4.97% 4.93% 1.65% 4.33% 2.02% 3.38%
2026/04/29 7.13% 6.76% 5.94% 6.49% 5.24% 5.18% 1.95% 3.96% 0.91% 1.74%
2026/04/30 7.71% 5.8% 5.44% 5.27% 5.1% 3.99% 3.83% 3.52% 2.16% 1.94%
  • insperity.com
  • bamboohr.com
  • myperfectresume.com
  • resume-now.com
  • deel.com
  • justworks.com
  • adp.com
  • resumegenius.com
  • checkr.com
  • resume.io

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Insperity’s share surged late month, peaking at 7.71. BambooHR fluctuated, ending at 5.8. MyPerfectResume maintained stability, closing at 5.44. Deel’s mid-month peak of 9.05 was notable.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 436
2026/04/02 436
2026/04/03 452
2026/04/04 433
2026/04/05 459
2026/04/06 466
2026/04/07 458
2026/04/08 430
2026/04/09 431
2026/04/10 423
2026/04/11 373
2026/04/12 402
2026/04/13 423
2026/04/14 416
2026/04/15 419
2026/04/16 403
2026/04/17 384
2026/04/18 365
2026/04/19 390
2026/04/20 396
2026/04/21 407
2026/04/22 396
2026/04/23 400
2026/04/24 392
2026/04/25 377
2026/04/26 371
2026/04/27 404
2026/04/28 392
2026/04/29 377
2026/04/30 364

Copyright © Adthena. All rights reserved.

April began with 436 advertisers, peaking at 466 on April 6. A decline followed, ending the month at 364.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
insperity.com 2.22%
justworks.com 0.98%
care.com 0.65%
globalization-partners.com 0.64%
ziprecruiter.com 0.56%
liveops.com -0.45%
remotejobs.io -0.65%
bamboohr.com -1.12%
thepennyhoarder.com -1.63%
indeed.com -2.2%

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Insperity.com surged with a 2.22% click share increase, while indeed.com faced a 2.2% decline. Justworks.com and care.com also saw positive growth, contrasting with thepennyhoarder.com’s drop.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date flexjobs.com insperity.com resume-now.com indeed.com myperfectresume.com care.com resumegenius.com deel.com bamboohr.com primroseschools.com
2026/04/01 9.41% 2.96% 4.08% 5.91% 4.19% 2.86% 3.12% 2.99% 6.69% 2.36%
2026/04/02 8.23% 3.02% 4.66% 6.87% 4.79% 2.14% 4.67% 2.83% 5.55% 2.13%
2026/04/03 7.53% 4.36% 4.16% 6.38% 4.51% 3.01% 4.33% 3.3% 6.76% 2.01%
2026/04/04 9.68% 2.29% 4.32% 6.73% 3.79% 1.9% 3.45% 3.78% 5.49% 3.63%
2026/04/05 7.31% 1.82% 4.34% 5.91% 4.74% 2.8% 3.77% 3.8% 4.19% 3.02%
2026/04/06 6.43% 3.82% 3.62% 5.69% 4.31% 3.13% 3.23% 3.8% 7.52% 4.89%
2026/04/07 7.29% 3.13% 5.07% 6.51% 5.23% 2.55% 2.5% 2.36% 5.67% 3%
2026/04/08 8.64% 2.72% 5.3% 4.66% 5.07% 2.19% 3.13% 2.21% 8.18% 3.01%
2026/04/09 7.26% 4.77% 4.9% 4.2% 4.73% 2.66% 3.49% 2.25% 7.61% 4.16%
2026/04/10 8.53% 3.74% 5.48% 6.11% 5.75% 1.99% 5.72% 1.94% 8.32% 2.56%
2026/04/11 9.46% 3.74% 5.68% 5.23% 4.96% 3.31% 5.06% 3.04% 5.64% 3.32%
2026/04/12 7.55% 1.55% 5.07% 6.25% 4.74% 2.52% 3.02% 2.82% 4.17% 5.49%
2026/04/13 8.49% 3.81% 5.8% 5.74% 4.71% 2.26% 3.02% 3.05% 7.04% 1.63%
2026/04/14 7.53% 6.12% 4.19% 5.07% 3.7% 2.65% 3.97% 4.01% 7.6% 1.97%
2026/04/15 9.02% 6.01% 5.18% 4.14% 5.37% 2.57% 3.38% 3.14% 5.23% 1.91%
2026/04/16 8.53% 5.64% 5.26% 3.38% 5.78% 2.47% 4.12% 3.59% 3.75% 3.12%
2026/04/17 8.06% 5.9% 4.58% 4.21% 6.46% 2.49% 3.68% 3.36% 5.15% 2.88%
2026/04/18 8.96% 2.24% 4.64% 6.06% 3.94% 2.63% 2.99% 3.04% 2.95% 3.1%
2026/04/19 8.02% 2.4% 5.02% 5.95% 4.76% 3.4% 2.8% 2.33% 2.43% 1.77%
2026/04/20 7.66% 5.75% 5.79% 4.97% 4.72% 3.11% 3.67% 0.65% 5.03% 1.7%
2026/04/21 7.69% 4.57% 4.67% 3.65% 5.13% 2.33% 2.93% 2.79% 4.46% 1.52%
2026/04/22 8.72% 4.12% 3.71% 6.12% 4.57% 2.56% 3.61% 3.56% 3.6% 3.33%
2026/04/23 7.09% 4.33% 4.73% 3.99% 5.36% 2.71% 3.88% 3.21% 2.66% 2.16%
2026/04/24 8.24% 5.47% 6% 7.48% 4.88% 2.65% 1.33% 4.52% 3.17% 2.88%
2026/04/25 5.75% 2.83% 6.81% 5.93% 4.7% 2.31% 3.85% 2.89% 1.7% 3.87%
2026/04/26 8.19% 2.71% 6.84% 4.41% 5.04% 2.77% 3.36% 1.4% 0.86% 1.25%
2026/04/27 8.14% 4.48% 4.8% 5.32% 4.41% 2.03% 3.5% 2.94% 1.86% 3.39%
2026/04/28 8.1% 6.75% 4.36% 5.47% 4.34% 4.1% 3.45% 2.12% 2.32% 3.28%
2026/04/29 7.63% 7.21% 6.4% 4.94% 4.06% 2.94% 3.63% 2.53% 3.63% 3.14%
2026/04/30 11.47% 8.2% 5.55% 4.33% 3.83% 3.74% 3.73% 2.59% 2.57% 1.96%
  • flexjobs.com
  • insperity.com
  • resume-now.com
  • indeed.com
  • myperfectresume.com
  • care.com
  • resumegenius.com
  • deel.com
  • bamboohr.com
  • primroseschools.com

Copyright © Adthena. All rights reserved.

Flexjobs.com saw fluctuating impressions, peaking at 11.47% on April 30. Insperity.com steadily rose, ending at 8.2%. Resume-now.com maintained stability, closing at 5.55%. Indeed.com’s share decreased, finishing at 4.33%. Bamboohr.com experienced a decline, ending at 2.57%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    Fully Remote Companies Hiring - Make $25/Hr Or More From Home https://www.flexjobs.com

    Find & Apply To Expert-Verified Remote Jobs Hiring Immediately Near You & Across The Globe

  2. 2
    Free Resume Builder https://www.myperfectresume.com

    The Only Award-Winning Resumes — Our Award-Winning Free Resume Builder Helps 100s of People Get Hired Everyday. Free Re-write.

  3. 3
    Free Resume Builder - Better Than ChatGPT https://www.resume-now.com

    We'll Do the Writing for You. The Fastest & Easiest Resume Creation. Get Hired 2x Faster.

  4. 4
    Free Resume Builder https://www.resumegenius.com › resume-builder

    Build a Resume In 15 Minutes — Show That You Are the Best Candidate With a Genius Resume.

  5. 5
    Candidate Management Software https://get.workable.com

    All-In-One Recruiting Tool — Workable’s all-in-one recruiting software helps you make the right hires, faster. Use AI-powered resume screening tools to parse and evaluate candidate experience quickly. Diversified Job Boards.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, FlexJobs entices with remote work opportunities, promising $25/hr or more. MyPerfectResume and Resume-Now captivate job seekers with award-winning, free resume builders, while ResumeGenius offers quick resume creation. Workable stands out with AI-driven candidate management software.

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