US Services Human Resources - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 39.4073837023
60.5926162977
39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 18.46
flexjobs.com 8.33
insperity.com 6.77
myperfectresume.com 6.5
bamboohr.com 4.94
resume-now.com 4.84
care.com 4.01
thepennyhoarder.com 3.71
justworks.com 2.43
resumegenius.com 2.21
others 37.8
  • indeed.com - 18.46%
  • flexjobs.com - 8.33%
  • insperity.com - 6.77%
  • myperfectresume.com - 6.5%
  • bamboohr.com - 4.94%
  • resume-now.com - 4.84%
  • care.com - 4.01%
  • thepennyhoarder.com - 3.71%
  • justworks.com - 2.43%
  • resumegenius.com - 2.21%
  • others - 37.8%

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Indeed.com leads with 18.46% click share, while ‘others’ dominate at 37.8%. Flexjobs.com follows at 8.33%, with Insperity.com at 6.77%.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date myperfectresume.com resume-now.com justworks.com deel.com indeed.com resumegenius.com flexjobs.com adp.com insperity.com bamboohr.com
2026/05/01 6.85% 5.12% 4.82% 6.58% 1.75% 4.11% 3.2% 3.24% 6.43% 5.08%
2026/05/02 6.59% 5.59% 6.95% 9.17% 1.6% 2.57% 3.61% 3.74% 2% 3.93%
2026/05/03 7.95% 7.16% 8.11% 5.85% 2.07% 4.15% 3.3% 6.18% 1.74% 3.18%
2026/05/04 6.39% 6.12% 7.37% 7.86% 2.91% 3.35% 3.78% 3.16% 3.49% 6.11%
2026/05/05 5.25% 6.84% 5.6% 6.78% 3.55% 2.76% 4.35% 2.38% 2.99% 8.59%
2026/05/06 7.46% 7.61% 5.85% 7.74% 1.32% 3.57% 3.56% 3% 2.46% 8.8%
2026/05/07 5.79% 6.2% 5.06% 7.77% 1.79% 3.97% 3.11% 4.69% 5.84% 7.58%
2026/05/08 5.78% 5.07% 5.17% 8.24% 2.81% 3% 3.28% 3.56% 5.35% 7.1%
2026/05/09 6.61% 3.7% 6.39% 12.75% 2.06% 4.21% 4.23% 6.63% 1.82% 3.15%
2026/05/10 5.76% 6.49% 6.92% 10.58% 2.83% 2.91% 2.87% 6.47% 1.79% 2.2%
2026/05/11 5.11% 6.53% 4.67% 9.22% 3.83% 4.27% 3.57% 4.72% 3.18% 5.65%
2026/05/12 5.81% 5.26% 3.98% 9.2% 4.26% 3.09% 1.85% 3.56% 2.76% 6.79%
2026/05/13 5.81% 6.44% 4.19% 8.05% 3.4% 3.29% 3.14% 6.28% 2.97% 8.05%
2026/05/14 6.56% 5.06% 4.63% 8.77% 4.09% 3.69% 3.44% 3.64% 2.6% 6.89%
2026/05/15 5.77% 5.06% 5.21% 8.23% 2.81% 3% 3.28% 3.55% 5.34% 7.1%
2026/05/16 4.45% 4.5% 6.96% 11.21% 4.06% 3.46% 4.7% 4.57% 1.44% 6.57%
2026/05/17 5.72% 5.76% 6% 8.51% 4.42% 2.87% 3.43% 5.01% 1.51% 7.12%
2026/05/18 6.38% 6.25% 6.03% 6.61% 2.91% 3.5% 3.56% 3.29% 3.36% 8.33%
2026/05/19 5.76% 5.2% 2.81% 9.89% 2.98% 2.73% 2.92% 2.68% 3.26% 10.19%
2026/05/20 3.65% 4.84% 3.86% 10.34% 4.5% 4.2% 3.25% 4.47% 2.63% 8.31%
2026/05/21 5.34% 6.69% 3.54% 8.43% 4.22% 4.07% 3.18% 4.29% 3.52% 9.17%
2026/05/22 8.48% 7.32% 3.49% 7.71% 3.94% 3.95% 2.83% 3.37% 3.83% 10.2%
2026/05/23 7.43% 5.82% 6.6% 6.52% 3.39% 2.87% 2.32% 8.64% 1.89% 9.43%
2026/05/24 5.97% 4.25% 7.18% 6.53% 4.47% 2.73% 3.71% 3.67% 1.72% 12.73%
2026/05/25 6.66% 5.18% 5.59% 5.54% 5.21% 3.29% 3.67% 3.39% 2.24% 12.79%
2026/05/26 4.9% 4.05% 4.43% 6.94% 3.61% 1.97% 3.63% 5.94% 1.67% 8.43%
2026/05/27 6% 4.93% 5.1% 6.97% 4.16% 2.7% 2.6% 6.79% 2.25% 7.17%
2026/05/28 5.87% 5.66% 4.95% 9.43% 4.24% 2.89% 2.82% 5.65% 2.39% 4.82%
2026/05/29 6.23% 4.78% 4.79% 10.26% 3.5% 2.58% 2.3% 5.03% 2.68% 5.29%
2026/05/30 7.28% 5.1% 6.21% 6.12% 4.73% 3.33% 3.06% 7.12% 1.63% 1.27%
2026/05/31 8.97% 7.69% 7.39% 5.21% 4.27% 3.76% 3.73% 2.67% 1.47% 0.73%
  • myperfectresume.com
  • resume-now.com
  • justworks.com
  • deel.com
  • indeed.com
  • resumegenius.com
  • flexjobs.com
  • adp.com
  • insperity.com
  • bamboohr.com

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In May 2026, “deel.com” led with a peak spend share of 12.75% on May 9. “bamboohr.com” surged to 12.79% on May 25, while “myperfectresume.com” ended strong at 8.97% on May 31.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 386
2026/05/02 355
2026/05/03 373
2026/05/04 404
2026/05/05 391
2026/05/06 391
2026/05/07 381
2026/05/08 402
2026/05/09 354
2026/05/10 368
2026/05/11 423
2026/05/12 429
2026/05/13 376
2026/05/14 399
2026/05/15 402
2026/05/16 377
2026/05/17 396
2026/05/18 396
2026/05/19 386
2026/05/20 385
2026/05/21 426
2026/05/22 415
2026/05/23 388
2026/05/24 382
2026/05/25 435
2026/05/26 454
2026/05/27 433
2026/05/28 408
2026/05/29 410
2026/05/30 402
2026/05/31 403

Copyright © Adthena. All rights reserved.

May saw a dynamic shift in distinct advertisers, starting at 386 and peaking at 454. The month concluded with a stable 403, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
indeed.com 3.49%
thepennyhoarder.com 0.93%
myperfectresume.com 0.55%
joblist.com 0.47%
remotejobsfinder.co 0.37%
ukg.com -0.36%
deel.com -0.36%
remotejobs.io -0.6%
insperity.com -0.86%
flexjobs.com -1.18%

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Indeed.com surged with a 3.49% click share increase, while FlexJobs.com faced a decline of 1.18%.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date flexjobs.com indeed.com myperfectresume.com thepennyhoarder.com resume-now.com justworks.com care.com deel.com insperity.com bamboohr.com
2026/05/01 10.01% 4.72% 5.07% 1.67% 3.95% 2.05% 2.74% 3.04% 7.53% 1.98%
2026/05/02 9.35% 4.31% 4.93% 0.29% 4.49% 3.61% 1.94% 4.01% 2.6% 1.38%
2026/05/03 10.28% 4.67% 5.81% 2.1% 5.17% 4.04% 2.03% 2.23% 2.18% 1.04%
2026/05/04 11.23% 6.91% 4.14% 1.33% 4.44% 3.63% 2.22% 3.35% 2.96% 3.23%
2026/05/05 11.22% 7.05% 3.38% 4.42% 4.67% 2.99% 2.2% 3.01% 2.43% 4.16%
2026/05/06 10.87% 2.82% 5.64% 1.16% 5.57% 3.57% 3.59% 3.66% 2.76% 5.76%
2026/05/07 10.55% 5.1% 4.11% 1.48% 5.41% 2.47% 3.76% 4.03% 6.1% 4.29%
2026/05/08 10.27% 6.63% 4.45% 2.91% 4.16% 2.34% 3.16% 3.98% 5.88% 4.34%
2026/05/09 11.91% 5.23% 4.76% 3.87% 2.92% 3.27% 2.72% 5.91% 2.3% 1.03%
2026/05/10 9.35% 6.62% 3.41% 6.78% 4.79% 3.61% 3.24% 4.78% 2.21% 0.69%
2026/05/11 9.98% 8.47% 3.55% 5.18% 4.75% 2.65% 2.22% 4.25% 3.75% 3.21%
2026/05/12 5.68% 8.09% 4.05% 3.76% 4.09% 1.75% 3.09% 4.41% 3.58% 4.34%
2026/05/13 10.13% 7.91% 4.19% 1.68% 4.83% 2.17% 2.95% 4.11% 3.71% 4.92%
2026/05/14 9.06% 9.05% 4.55% 3.81% 3.75% 2.51% 3.27% 4.45% 3.12% 4.14%
2026/05/15 10.26% 6.62% 4.45% 2.91% 4.15% 2.39% 3.16% 3.98% 5.87% 4.34%
2026/05/16 13.03% 9.43% 2.99% 4.37% 3.43% 3.06% 3.01% 4.96% 1.88% 3.37%
2026/05/17 9.29% 10.41% 3.78% 6.83% 4.44% 3.39% 2.52% 4.14% 1.84% 3.68%
2026/05/18 10.8% 6.46% 4.72% 4.86% 4.87% 3.31% 2.89% 3.1% 3.62% 4.98%
2026/05/19 9.07% 6.97% 4.38% 5.32% 4.16% 1.77% 2.93% 4.27% 4.06% 5.9%
2026/05/20 9.47% 10.5% 2.68% 4.68% 3.97% 1.92% 3.61% 4.96% 3.19% 5.13%
2026/05/21 8.65% 10.29% 4.12% 4.88% 5.12% 1.73% 2.96% 3.63% 3.53% 6.1%
2026/05/22 7.81% 9.52% 5.94% 2.92% 5.25% 2.23% 2.45% 4.09% 4.47% 5.5%
2026/05/23 7.94% 9.02% 5.24% 4.14% 4.23% 3.17% 3.09% 2.99% 2.3% 5.72%
2026/05/24 9.96% 10.42% 4.27% 3.03% 3.2% 3.93% 3.32% 2.89% 2.21% 7.86%
2026/05/25 9.12% 11.22% 4.34% 3.24% 3.9% 3% 1.86% 2.4% 2.71% 8.14%
2026/05/26 9.32% 7.68% 3.5% 5.21% 3.19% 2.35% 2.77% 2.95% 2.02% 4.77%
2026/05/27 7.42% 9.43% 4.06% 7.64% 3.8% 2.47% 3.07% 3.41% 2.36% 3.93%
2026/05/28 8.33% 9.54% 4.55% 5.09% 4.36% 3.04% 3.02% 4.65% 2.72% 1.96%
2026/05/29 7.32% 7.31% 5.07% 3.33% 4.05% 2.62% 3.13% 5.03% 3.3% 2.32%
2026/05/30 8.92% 9.27% 5.03% 7.51% 3.92% 3.04% 3.7% 2.74% 1.86% 0.25%
2026/05/31 10.27% 8.7% 5.55% 5.53% 5.33% 3.55% 3.18% 2.24% 1.78% 0.15%
  • flexjobs.com
  • indeed.com
  • myperfectresume.com
  • thepennyhoarder.com
  • resume-now.com
  • justworks.com
  • care.com
  • deel.com
  • insperity.com
  • bamboohr.com

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In May 2026, FlexJobs led with fluctuating impressions, peaking mid-month. Indeed surged late, while MyPerfectResume remained steady. ThePennyHoarder and Resume-Now showed varied trends. BambooHR ended with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    Fully Remote Companies Hiring - Make $25/Hr Or More From Home https://www.flexjobs.com

    Don't Waste Time With Other Sites That Post Scams & Junk. Find Legit Jobs & Companies Now.

  2. 2
    Free Resume Builder https://www.myperfectresume.com

    The Only Award-Winning Resumes — Our Award-Winning Free Resume Builder Helps 100s of People Get Hired Everyday. Free Re-write.

  3. 3
    Free Resume Builder - Better Than ChatGPT https://www.resume-now.com

    We'll Do the Writing for You. The Fastest & Easiest Resume Creation. Get Hired 2x Faster. Fast, Automated Resume Building in Just a Few Clicks. Track Your Resume & Applications. Live chat.

  4. 4
    Free Resume Builder - Build a Resume In 15 Minutes https://www.resumegenius.com › resume-builder

    Don't Undersell Yourself. Tell Your Story with Resume Genius & Get Hired Now. Show That You Are the Best Candidate With a Genius Resume.

  5. 5
    Side Jobs you Can do at Home - Make $500 or More This Week https://partners.thepennyhoarder.com › remote-jobs

    50 Stay-at-home Jobs You've Never Heard of That Could Make You up to $500 This Week. Check out These Legit Online Jobs to Make Extra Money from Home.

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In the competitive landscape of Google PPC, FlexJobs and The Penny Hoarder captivate with promises of lucrative remote work, emphasizing legitimacy and financial gain. Meanwhile, MyPerfectResume, Resume-Now, and Resume Genius focus on empowering job seekers with award-winning, efficient resume-building tools, highlighting ease and success in job acquisition.

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