US Services Human Resources - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.010964626
68.989035374
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 1%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 18.28
flexjobs.com 10.01
myperfectresume.com 4.83
resume-now.com 4.02
bamboohr.com 3.95
thepennyhoarder.com 3.74
insperity.com 3.6
care.com 3.56
adp.com 2.58
resumegenius.com 2.29
others 43.14
  • indeed.com - 18.28%
  • flexjobs.com - 10.01%
  • myperfectresume.com - 4.83%
  • resume-now.com - 4.02%
  • bamboohr.com - 3.95%
  • thepennyhoarder.com - 3.74%
  • insperity.com - 3.6%
  • care.com - 3.56%
  • adp.com - 2.58%
  • resumegenius.com - 2.29%
  • others - 43.14%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 18.28% click share, followed by FlexJobs at 10.01%. Others dominate with 43.14%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date adp.com resume-now.com myperfectresume.com justworks.com bamboohr.com resume.io deel.com resumegenius.com flexjobs.com indeed.com
2026/01/01 10.38% 3.59% 4.37% 5% 9.92% 3.19% 2.21% 3.36% 3.42% 4.08%
2026/01/02 8.81% 4.21% 4.55% 2.48% 9.9% 3.35% 1.81% 4.05% 3.47% 4.88%
2026/01/03 9.89% 5.4% 4.8% 4.88% 8.58% 3.32% 1.38% 4.49% 3.2% 3.95%
2026/01/04 10.08% 6.41% 5.03% 5.01% 10.46% 1.96% 1.3% 2.89% 3.08% 3.9%
2026/01/05 8.83% 5.51% 5.94% 2.22% 10.75% 3.4% 2.12% 3.89% 3.03% 3.65%
2026/01/06 9.78% 5.37% 5.98% 1.41% 5.21% 3.48% 1.78% 3.85% 2.84% 3.37%
2026/01/07 7.63% 5.73% 5.79% 3.4% 10.51% 3.12% 1.76% 3.67% 2.94% 2.55%
2026/01/08 6.3% 7.18% 6.76% 2.27% 8.1% 2.11% 2.7% 4.29% 3.67% 3.55%
2026/01/09 7.8% 4.21% 4.84% 3.36% 9.99% 1.06% 2.19% 3.35% 4.77% 4.02%
2026/01/10 7.13% 6.21% 5.07% 3.82% 10.45% 2.1% 5.67% 4.5% 2.84% 3.37%
2026/01/11 5.71% 4.72% 3.63% 6.52% 8.59% 2.63% 2.6% 2.84% 3.57% 3.2%
2026/01/12 7.35% 5.36% 4.06% 3.84% 10.94% 2.35% 2.64% 3.38% 3.81% 3.5%
2026/01/13 5.77% 5.31% 5.78% 2.79% 6.87% 2.79% 4.06% 3.27% 3.5% 3.65%
2026/01/14 7.12% 6.08% 4.64% 2.52% 7.93% 2.31% 2.11% 3.12% 2.99% 3.78%
2026/01/15 7.97% 5.62% 6.59% 2.72% 7.45% 0.66% 5.61% 2.64% 2.4% 2.43%
2026/01/16 7.77% 4.19% 4.82% 3.34% 9.99% 1.05% 2.18% 3.34% 4.74% 4%
2026/01/17 6.2% 5.18% 5.28% 4.54% 2.7% 4.64% 6.7% 2.89% 2.44% 3.71%
2026/01/18 7.65% 4.21% 4.76% 4.34% 3.29% 4.6% 5.71% 3.7% 3.57% 4.09%
2026/01/19 7.74% 5.97% 5.68% 3.46% 1.95% 3.95% 2.51% 3.61% 2.96% 4%
2026/01/20 5.76% 5.3% 5.77% 2.78% 6.85% 2.78% 4.05% 3.26% 3.49% 3.66%
2026/01/21 8.41% 4.44% 5.84% 2.91% 6.8% 3.36% 2.58% 3.04% 2.67% 3.71%
2026/01/22 5.2% 6.62% 6.55% 3.37% 5.86% 2.36% 3.17% 4.3% 2.98% 4.62%
2026/01/23 4.24% 6.58% 6.98% 3.64% 8.03% 2.84% 3.49% 3.31% 2.17% 3.28%
2026/01/24 8.24% 5.69% 5.86% 6.71% 2.48% 2.05% 4.99% 3.59% 3.32% 2.69%
2026/01/25 11.72% 2.91% 4.75% 7.18% 2.57% 3.95% 4.52% 2.69% 3.25% 3.72%
2026/01/26 6.88% 6.91% 6.58% 5.23% 4.6% 3.69% 3.8% 3.28% 2.98% 3.51%
2026/01/27 7.24% 7.02% 5.22% 3.53% 4.66% 4.1% 2.62% 2.39% 3.43% 2.99%
2026/01/28 5.95% 6.67% 5.99% 4.34% 4.59% 2.28% 3.86% 4.7% 3.07% 4.3%
2026/01/29 6.09% 8.45% 6.74% 4.79% 4.18% 1.51% 3.67% 3.28% 2.99% 4.31%
2026/01/30 6.13% 5.99% 5.15% 3.99% 7.12% 4.25% 3.9% 2.8% 3.76% 3.84%
2026/01/31 8.85% 6.95% 5.66% 5.1% 5.03% 3.84% 3.63% 3.48% 3.39% 3.18%
  • adp.com
  • resume-now.com
  • myperfectresume.com
  • justworks.com
  • bamboohr.com
  • resume.io
  • deel.com
  • resumegenius.com
  • flexjobs.com
  • indeed.com

Copyright © Adthena. All rights reserved.

ADP’s spend share fluctuated, peaking at 11.72% on January 25. BambooHR saw a significant drop mid-month, while Resume-Now and MyPerfectResume maintained steady growth. The month concluded with ADP leading, followed by BambooHR.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 490
2026/01/02 476
2026/01/03 459
2026/01/04 459
2026/01/05 497
2026/01/06 512
2026/01/07 488
2026/01/08 496
2026/01/09 454
2026/01/10 468
2026/01/11 469
2026/01/12 507
2026/01/13 507
2026/01/14 493
2026/01/15 479
2026/01/16 454
2026/01/17 467
2026/01/18 464
2026/01/19 474
2026/01/20 507
2026/01/21 490
2026/01/22 475
2026/01/23 478
2026/01/24 487
2026/01/25 490
2026/01/26 520
2026/01/27 503
2026/01/28 501
2026/01/29 480
2026/01/30 495
2026/01/31 465

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 520 on the 26th. The month concluded with a slight dip to 465.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
glassdoor.com 1.09%
care.com 0.95%
indeed.com 0.85%
resume.io 0.66%
myperfectresume.com 0.55%
remotejobs.io -0.63%
ziprecruiter.com -0.71%
thepennyhoarder.com -0.85%
flexjobs.com -1.05%
bamboohr.com -1.06%

Copyright © Adthena. All rights reserved.

Glassdoor.com leads with a 1.09% click share increase, while bamboohr.com faces a 1.06% decline.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date flexjobs.com indeed.com myperfectresume.com resume-now.com adp.com bamboohr.com thepennyhoarder.com resumegenius.com resume.io care.com
2026/01/01 9.99% 8.93% 3.59% 2.69% 4.87% 6.21% 4.87% 2.58% 1.89% 1.26%
2026/01/02 10.05% 10.16% 3.73% 3.08% 4.08% 5.11% 3.9% 2.92% 2.35% 1.55%
2026/01/03 9.59% 8.15% 3.87% 3.73% 4.21% 5.24% 3.26% 3.24% 2.12% 1.83%
2026/01/04 9.64% 8.44% 4.05% 4.41% 4.23% 5.7% 3.73% 2.34% 1.07% 1.46%
2026/01/05 9.24% 6.83% 4.7% 4.25% 3.65% 6.11% 4.29% 3.17% 1.88% 2.7%
2026/01/06 8.88% 6.98% 4.59% 3.91% 4.04% 2.87% 3.49% 2.84% 2.3% 3.19%
2026/01/07 9.23% 5.76% 4.87% 4.41% 3.88% 6.93% 2.44% 2.88% 2.11% 1.68%
2026/01/08 10.51% 7.18% 4.98% 4.63% 2.36% 5.22% 3.96% 3.44% 1.2% 1.85%
2026/01/09 12.42% 7.14% 4.11% 3.62% 3.09% 6.9% 5.11% 2.91% 0.59% 1.66%
2026/01/10 8.8% 7.6% 4.09% 4.29% 3.57% 6.22% 3.42% 3.48% 1.38% 2%
2026/01/11 10.15% 6.38% 2.93% 3.21% 2.55% 5.4% 4.24% 2.13% 1.69% 1.58%
2026/01/12 11.69% 6.97% 3.21% 3.84% 3% 6.44% 4.3% 2.58% 1.51% 2.06%
2026/01/13 9.84% 7.57% 4.64% 3.74% 2.34% 4.03% 2.86% 2.5% 1.99% 2.13%
2026/01/14 8.41% 6.84% 3.78% 4.53% 2.95% 4.2% 6.19% 2.32% 1.34% 2.76%
2026/01/15 7.69% 5.14% 5.66% 4.72% 4.11% 4.71% 3.28% 2.44% 0.56% 2.13%
2026/01/16 12.42% 7.14% 4.11% 3.62% 3.09% 6.9% 5.11% 2.91% 0.59% 1.66%
2026/01/17 7.74% 8.1% 4.34% 3.95% 2.95% 1.02% 2.67% 2.3% 2.99% 2.1%
2026/01/18 10.03% 7.96% 3.92% 3.5% 2.98% 1.14% 3.97% 2.73% 2.71% 2.08%
2026/01/19 8.44% 7.14% 4.71% 4.18% 3.53% 0.68% 2.85% 3.32% 2.43% 2.4%
2026/01/20 9.84% 7.57% 4.64% 3.74% 2.34% 4.03% 2.86% 2.5% 1.99% 2.13%
2026/01/21 8.04% 7.31% 4.89% 4.09% 4.11% 3.63% 2.79% 2.54% 2.07% 2.63%
2026/01/22 9.62% 9.37% 5.5% 4.94% 2.49% 2.59% 5.15% 3.38% 2.15% 2.81%
2026/01/23 7.07% 6.83% 5.91% 5.07% 2.19% 4.31% 4.77% 2.56% 2.2% 3.7%
2026/01/24 9.61% 5.2% 4.7% 3.97% 3.5% 0.88% 5.03% 2.59% 1.65% 3.83%
2026/01/25 9.37% 7.48% 3.9% 2.27% 5.17% 0.92% 2.34% 2.06% 2.78% 3.65%
2026/01/26 8.72% 7.44% 5.31% 4.87% 3.38% 2.48% 2.17% 2.61% 2.59% 3.19%
2026/01/27 10.81% 6.41% 4.03% 4.49% 2.86% 2.49% 3.76% 1.91% 3.23% 2.81%
2026/01/28 9.62% 8.81% 5.24% 5.77% 3.09% 2.36% 2.3% 4.08% 1.86% 2.62%
2026/01/29 8.92% 8.58% 5.87% 6.43% 2.91% 2.2% 0.98% 2.66% 1.08% 2.9%
2026/01/30 11.4% 7.19% 3.93% 4.37% 2.38% 3.41% 1.37% 2.02% 2.86% 2.44%
2026/01/31 9.76% 6.65% 4.99% 4.92% 4.38% 3.97% 3.15% 3.03% 2.65% 2.07%
  • flexjobs.com
  • indeed.com
  • myperfectresume.com
  • resume-now.com
  • adp.com
  • bamboohr.com
  • thepennyhoarder.com
  • resumegenius.com
  • resume.io
  • care.com

Copyright © Adthena. All rights reserved.

Flexjobs.com led January with fluctuating impressions, peaking mid-month. Indeed.com saw a steady decline, while MyPerfectResume.com and Resume-Now.com experienced growth. BambooHR.com and ThePennyHoarder.com faced volatility. The month ended with Flexjobs.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    Fully Remote Companies Hiring - Make $25/Hr Or More From Home https://www.flexjobs.com

    FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  2. 2
    Free Resume Builder - Easy, Free Resume Builder https://www.myperfectresume.com

    4,000+ Reviews & 4.5 Stars on TrustPilot. The Customers' Choice. Ask a Career Expert Today

  3. 3
    Free Resume Builder - Better Than ChatGPT https://www.resume-now.com

    Focused Recommendations, One-Click Additions, AI Guidance. Get Your Resume Done in Minutes

  4. 4
    Free Resume Builder | Build a Resume In 15 Minutes https://www.resumegenius.com

    Don't Undersell Yourself. Tell Your Story with Resume Genius & Get Hired Now. Show That You...

  5. 5
    Side Jobs you Can do at Home - Make $500 or More This Week https://partners.thepennyhoarder.com › side-gigs

    50 Stay-at-home Jobs You've Never Heard of That Could Make You up to $500 This Week

Copyright © Adthena. All rights reserved.

In the competitive landscape of online job and resume services, FlexJobs stands out with its promise of verified remote jobs and a lucrative $25/hr offer. Meanwhile, MyPerfectResume and Resume-Now captivate with user-friendly resume builders, boasting high TrustPilot ratings and AI-driven enhancements. ResumeGenius encourages users to tell their unique stories, while The Penny Hoarder entices with lesser-known side gigs promising quick earnings.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

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