US Services Human Resources - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.0221186103
66.9778813897
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 10%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 15.69
flexjobs.com 10.71
myperfectresume.com 5.55
resume-now.com 4.88
insperity.com 4.69
bamboohr.com 4.4
care.com 4.06
primroseschools.com 2.95
resumegenius.com 2.7
thepennyhoarder.com 2.36
others 42.01
  • indeed.com - 15.69%
  • flexjobs.com - 10.71%
  • myperfectresume.com - 5.55%
  • resume-now.com - 4.88%
  • insperity.com - 4.69%
  • bamboohr.com - 4.4%
  • care.com - 4.06%
  • primroseschools.com - 2.95%
  • resumegenius.com - 2.7%
  • thepennyhoarder.com - 2.36%
  • others - 42.01%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Indeed.com leads with a 15.69% click share, followed by FlexJobs at 10.71%. Meanwhile, ‘others’ collectively dominate with 42.01%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bamboohr.com myperfectresume.com resume-now.com resumegenius.com resume.io deel.com flexjobs.com justworks.com indeed.com adp.com
2026/03/01 8.33% 7.44% 7.68% 3.75% 4.37% 3.47% 3.26% 4.57% 2.67% 4.46%
2026/03/02 10.01% 9.8% 7.76% 3.77% 4.11% 5.28% 3.48% 3.19% 2.49% 3.88%
2026/03/03 7.88% 7.98% 8.73% 3.73% 0.37% 4.85% 3.55% 5.02% 3.38% 3.66%
2026/03/04 12.29% 7.34% 6.77% 4.13% 2.14% 5.25% 3.76% 3.79% 3.18% 3.43%
2026/03/05 8.41% 9.78% 7.27% 4.6% 4.77% 5.15% 3.92% 3.98% 3.61% 3.1%
2026/03/06 10.06% 8.14% 6.24% 3.91% 5.03% 5.62% 3.32% 4.9% 3.93% 3.95%
2026/03/07 4.03% 7.28% 5.76% 1.93% 4.96% 5.12% 4.12% 5.62% 3.02% 7.45%
2026/03/08 3.07% 10.1% 7.97% 3.37% 6.21% 3.11% 3.04% 4.8% 2.8% 6.51%
2026/03/09 8.81% 8.61% 6.79% 3.29% 6.28% 3.86% 3.98% 5.49% 3.95% 4%
2026/03/10 9.52% 7.85% 8.39% 4.82% 4.77% 3.68% 4.13% 3.91% 2.97% 4.08%
2026/03/11 8.65% 12.84% 7.04% 4.17% 4.14% 3.86% 3.96% 3.69% 2.82% 4.82%
2026/03/12 8.7% 9.83% 7.4% 4.67% 3.95% 4.34% 3.54% 2.79% 2.19% 5.06%
2026/03/13 7.15% 8.43% 6.44% 4.29% 8.43% 4.84% 3.45% 3.18% 2.21% 5.93%
2026/03/14 3.9% 7.39% 5.8% 2.55% 5.19% 4.67% 2.96% 5.47% 1.9% 7.27%
2026/03/15 3.27% 11.48% 6.95% 2.92% 7.22% 4.37% 3.28% 5.29% 2.48% 6.34%
2026/03/16 6.87% 7.74% 7.04% 3.22% 6.11% 4.06% 3.22% 2.98% 2.6% 2.99%
2026/03/17 6.93% 5.31% 5.81% 4.23% 3.94% 6.64% 3.72% 3.45% 2.37% 3.36%
2026/03/18 8.35% 7.94% 7.75% 4% 5% 4.37% 4.08% 3.05% 3.05% 2.32%
2026/03/19 6.08% 8.24% 7.11% 4.67% 4.49% 4.68% 4.31% 2.95% 2.16% 2.09%
2026/03/20 7.42% 8.7% 8% 4.66% 5.65% 8.68% 3.42% 3.49% 2.24% 2.87%
2026/03/21 3.95% 8.55% 5.96% 3.78% 4.7% 7.43% 2.31% 4.84% 2.07% 4.55%
2026/03/22 6.13% 7.74% 5.31% 3.48% 4.15% 6.09% 3.5% 4.47% 2.25% 4.03%
2026/03/23 6.46% 8.01% 7.98% 4.28% 4.89% 5.09% 2.6% 2.36% 2.57% 2.23%
2026/03/24 7.87% 8.5% 8.14% 4.66% 4.21% 6.01% 3.77% 4.49% 1.17% 3.01%
2026/03/25 10.39% 9.37% 8.54% 5.67% 3.96% 5.22% 3.28% 4.01% 1.65% 3.23%
2026/03/26 8.67% 11.02% 9.51% 6.66% 10.46% 2.37% 3.29% 4.53% 1.82% 3.13%
2026/03/27 7.89% 9.36% 8.68% 3.67% 7.79% 4.77% 3.4% 4.28% 2.62% 3.86%
2026/03/28 8.4% 8.44% 6.5% 4.31% 7.02% 3.45% 3.24% 5.43% 2.77% 3.34%
2026/03/29 6.81% 9.68% 7.79% 4.9% 8.82% 3.54% 3.38% 5.07% 2.19% 3.8%
2026/03/30 10.11% 7.41% 7.75% 4.27% 8.09% 3.75% 3.64% 3.53% 2.42% 2.2%
2026/03/31 10.15% 9.1% 7.2% 7.15% 6.75% 3.41% 3.37% 2.88% 2.57% 2.32%
  • bamboohr.com
  • myperfectresume.com
  • resume-now.com
  • resumegenius.com
  • resume.io
  • deel.com
  • flexjobs.com
  • justworks.com
  • indeed.com
  • adp.com

Copyright © Adthena. All rights reserved.

In March 2026, BambooHR’s PPC spend fluctuated, peaking at 12.29% on March 4. MyPerfectResume saw a high of 12.84% on March 11. Resume-Now maintained steady growth, while ResumeGenius ended strong at 7.15% on March 31.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 437
2026/03/02 448
2026/03/03 436
2026/03/04 423
2026/03/05 451
2026/03/06 449
2026/03/07 440
2026/03/08 428
2026/03/09 449
2026/03/10 453
2026/03/11 431
2026/03/12 449
2026/03/13 435
2026/03/14 439
2026/03/15 436
2026/03/16 454
2026/03/17 457
2026/03/18 437
2026/03/19 434
2026/03/20 442
2026/03/21 426
2026/03/22 444
2026/03/23 467
2026/03/24 450
2026/03/25 426
2026/03/26 417
2026/03/27 420
2026/03/28 404
2026/03/29 393
2026/03/30 421
2026/03/31 406

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 467 on March 23. The month concluded with a decline, ending at 406.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
resumenerd.ai 0.78%
thepennyhoarder.com 0.78%
resumegenius.com 0.75%
glassdoor.com 0.6%
bamboohr.com 0.6%
rayitoschools.com -0.47%
remotejobs.io -0.6%
adp.com -0.85%
care.com -1.57%
indeed.com -2.68%

Copyright © Adthena. All rights reserved.

Indeed.com saw the largest decline in click share at -2.68%, while resumenerd.ai and thepennyhoarder.com experienced the highest growth, each increasing by 0.78%.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date flexjobs.com indeed.com bamboohr.com resumegenius.com myperfectresume.com resume-now.com primroseschools.com care.com deel.com adp.com
2026/03/01 9% 5.87% 5.36% 3.06% 3.55% 4.72% 9.16% 3.09% 2.23% 2.63%
2026/03/02 9.74% 5.95% 5.47% 3.31% 4.32% 4.7% 5.49% 3.41% 3.31% 2.83%
2026/03/03 9.75% 6.91% 3.97% 2.86% 3.74% 4.81% 4.68% 2.69% 2.99% 2.38%
2026/03/04 10.28% 7.25% 6.21% 3.46% 3.91% 3.94% 4.57% 2.47% 3.2% 2.53%
2026/03/05 11.33% 8.92% 4.57% 3.82% 4.1% 4.27% 4.08% 2.64% 3.56% 1.74%
2026/03/06 9.68% 7.56% 6.06% 3.2% 4.07% 3.68% 1.26% 3.86% 3.48% 2.39%
2026/03/07 11.45% 7.29% 0.82% 1.73% 3.87% 4.1% 5.92% 3.24% 2.9% 4.91%
2026/03/08 9.25% 7.58% 0.68% 2.74% 5.32% 5.67% 6.12% 3.32% 1.64% 3.77%
2026/03/09 11.57% 9.45% 5.12% 2.84% 3.98% 4.42% 0.5% 4.24% 1.92% 2.41%
2026/03/10 11.34% 7.27% 5.74% 3.58% 4.62% 5.07% 1.73% 3.79% 2.55% 2.34%
2026/03/11 12.29% 7.06% 4.31% 3.5% 6.14% 4.33% 6.17% 3.39% 2.6% 3.34%
2026/03/12 11.2% 5.96% 4.52% 4.16% 5% 5.2% 5.64% 2.63% 2.48% 2.76%
2026/03/13 11.43% 6.43% 4.11% 4.25% 4.32% 4.16% 1.12% 3.52% 2.5% 4.13%
2026/03/14 8.46% 5.08% 1.32% 2.08% 4.07% 3.67% 3.92% 3.4% 2.52% 4.46%
2026/03/15 10.28% 6.4% 0.72% 2.58% 5.86% 4.77% 3.68% 4.37% 2.3% 3.74%
2026/03/16 9.8% 6.56% 4.22% 2.97% 3.82% 4.29% 0.84% 3.6% 2% 2.1%
2026/03/17 10.41% 4.79% 3.22% 2.93% 2.96% 3.7% 2% 3.76% 3.81% 1.81%
2026/03/18 11.45% 7.37% 4.15% 3.64% 4.09% 5.06% 3.82% 2.95% 2.95% 1.29%
2026/03/19 12.69% 4.35% 3.25% 3.93% 4.49% 4.13% 5.06% 1.8% 3.09% 0.95%
2026/03/20 10.92% 5.56% 4.34% 3.95% 3.76% 4.93% 5.55% 2.17% 5.23% 1.16%
2026/03/21 7.33% 5.37% 1.98% 3.74% 4.22% 4.07% 4.3% 2.39% 4.4% 2.5%
2026/03/22 9.09% 5.34% 3.65% 2.92% 3.91% 3.53% 5.54% 2.17% 3.39% 2.81%
2026/03/23 7.91% 6.22% 4.25% 3.41% 4.21% 4.95% 4.29% 2.17% 2.98% 0.92%
2026/03/24 11.96% 3.41% 4.94% 4.08% 4.65% 5.14% 3.4% 2.54% 3.35% 1.52%
2026/03/25 10.66% 4.54% 6.16% 5.09% 4.78% 5.22% 1.77% 2.88% 2.41% 1.93%
2026/03/26 11.03% 5.05% 4.93% 5.97% 5.53% 6.48% 1.35% 2.05% 1.67% 2.04%
2026/03/27 10.48% 7.35% 5.11% 3.58% 4.93% 5.48% 1.61% 2% 2.54% 2.18%
2026/03/28 9.85% 7.19% 4.45% 3.68% 3.69% 3.72% 1.78% 2.34% 2.02% 2.05%
2026/03/29 9.8% 5.46% 4.12% 3.96% 5.3% 5.04% 4.2% 2.42% 2.07% 2.09%
2026/03/30 10.41% 6.03% 6.62% 3.83% 3.94% 4.43% 1.29% 1.95% 2.52% 1.31%
2026/03/31 10.23% 6.68% 6.21% 5.75% 4.98% 4.77% 2.75% 2.29% 2.11% 0.91%
  • flexjobs.com
  • indeed.com
  • bamboohr.com
  • resumegenius.com
  • myperfectresume.com
  • resume-now.com
  • primroseschools.com
  • care.com
  • deel.com
  • adp.com

Copyright © Adthena. All rights reserved.

Flexjobs.com led March with fluctuating impressions, peaking mid-month. Indeed.com showed a steady rise, while BambooHR.com experienced volatility. Resumegenius.com and Myperfectresume.com maintained moderate shares. Primroseschools.com and Care.com had inconsistent trends. Deel.com and ADP.com ended March with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    Fully Remote Companies Hiring - Make $25/Hr Or More From Home https://www.flexjobs.com

    Upload Your Resume To Setup Job Matches. We've Helped People Land Remote Jobs Since 2007.

  2. 2
    Now Enrolling Ages 0-5 | Schedule a Tour Today https://www.primroseschools.com

    We know that play is real learning. Now enrolling ages 0-5 in your area. 90% of the brain develops before age 5. Spark your child's development at...

  3. 3
    Free Resume Builder - Better Than ChatGPT https://www.resume-now.com

    We'll Do the Writing for You. The Fastest & Easiest Resume Creation. Get Hired 2x Faster. Focused Recommendations, One-Click Additions, AI Guidance. Get Your Resume Done in Minutes. Live chat.

  4. 4
    Free Resume Builder https://www.resume.io › resume › builder

    Yes, it's better than ChatGPT — Give Yourself a Real Advantage With the Best Online Resume Maker. Try...

  5. 5
    Free Resume Builder - Build a Resume In 15 Minutes https://www.resumegenius.com › resume-builder

    Don't Undersell Yourself. Tell Your Story with Resume Genius & Get Hired Now. Show Your Potential With a Resume That Speaks for You.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, FlexJobs stands out by emphasizing remote work opportunities, promising earnings of $25/hr or more. Primrose Schools focuses on early childhood development, highlighting the importance of play in learning. Meanwhile, Resume Now, Resume.io, and Resume Genius compete fiercely in the resume-building space, each claiming superiority over AI tools like ChatGPT, offering quick, efficient solutions to job seekers.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports