US Services Human Resources - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.464233006
67.535766994
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 1%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 17.91
flexjobs.com 9.74
myperfectresume.com 4.8
insperity.com 4.15
bamboohr.com 3.93
thepennyhoarder.com 3.64
adp.com 3.25
care.com 2.95
resume-now.com 2.88
resumegenius.com 2.23
others 44.52
  • indeed.com - 17.91%
  • flexjobs.com - 9.74%
  • myperfectresume.com - 4.8%
  • insperity.com - 4.15%
  • bamboohr.com - 3.93%
  • thepennyhoarder.com - 3.64%
  • adp.com - 3.25%
  • care.com - 2.95%
  • resume-now.com - 2.88%
  • resumegenius.com - 2.23%
  • others - 44.52%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 17.91% click share, followed by FlexJobs at 9.74%. MyPerfectResume and Insperity trail behind. Others dominate with 44.52%.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date bamboohr.com adp.com myperfectresume.com resume-now.com flexjobs.com justworks.com indeed.com zoho.com resumegenius.com deel.com
2025/12/01 4.53% 6.13% 4.67% 2.88% 3.09% 3.59% 2.79% 4.49% 1.95% 4.62%
2025/12/02 6.91% 6.33% 7.36% 4.84% 4.05% 3.51% 4.18% 2.48% 4.2% 3.95%
2025/12/03 7.48% 8.66% 5.23% 3.81% 2.85% 3.01% 2.75% 2.49% 2.88% 5.78%
2025/12/04 9.25% 8.6% 5.79% 3% 2.52% 2.81% 3.06% 2.77% 2.97% 5.75%
2025/12/05 9.68% 7.8% 4.15% 3.32% 2.89% 3.73% 3.94% 1.86% 2.1% 3.47%
2025/12/06 6.64% 7.06% 6.2% 3.48% 3.07% 4.79% 3.39% 0.55% 3.43% 4.26%
2025/12/07 7.61% 7.01% 4.57% 2.4% 2.92% 6.72% 2.96% 1.86% 2.23% 3.5%
2025/12/08 8.93% 8.03% 4.96% 4.23% 3.51% 4.61% 2.39% 5.79% 2.9% 3.27%
2025/12/09 9.98% 7.86% 6.55% 4.09% 3.44% 2.62% 3.51% 3.09% 3.66% 3.8%
2025/12/10 9.1% 10.04% 4.93% 4.32% 2.41% 3.39% 2.53% 2.49% 2.92% 3.23%
2025/12/11 10.28% 5.76% 5.22% 3.16% 3.48% 3.05% 2.6% 4.31% 3.41% 3.48%
2025/12/12 7.87% 8.75% 4.6% 4.06% 2.19% 4.06% 3.93% 3.27% 2.57% 4.98%
2025/12/13 6.85% 8.41% 4.66% 4.18% 2.42% 6.14% 2.9% 0.6% 2.27% 6.45%
2025/12/14 8.41% 11.31% 5.73% 3.35% 2.23% 5.66% 3.89% 0.28% 2.54% 5.21%
2025/12/15 9.14% 7.6% 5.31% 3.31% 3.51% 3.65% 3.9% 4.28% 3.31% 1.71%
2025/12/16 10.68% 8.83% 5.32% 3.21% 2.65% 4.9% 3.39% 2.3% 3.18% 1.84%
2025/12/17 11.72% 9.44% 4.09% 4.55% 2.23% 3.92% 3.22% 3.37% 2.3% 1.89%
2025/12/18 12.63% 8.62% 5.56% 3.91% 3.5% 3.02% 3.24% 2.64% 3.42% 3.12%
2025/12/19 9.42% 10.94% 6.53% 4.42% 2.45% 5.03% 2.56% 2.86% 3.38% 2.5%
2025/12/20 10.36% 9.27% 4.28% 2.41% 2.46% 5.84% 3.31% 1.55% 2.96% 2.34%
2025/12/21 8.5% 11.42% 5.48% 4.55% 2.88% 6% 4.52% 0.88% 2.51% 2.3%
2025/12/22 11.58% 11.08% 5.02% 4.76% 2.97% 4.55% 3.28% 0.43% 2.71% 1.93%
2025/12/23 12.32% 9.93% 4.25% 4.2% 2.78% 3.8% 3.85% 1.53% 1.73% 2.68%
2025/12/24 11.16% 12.6% 4.26% 3.82% 2.28% 4.29% 2.77% 3.33% 2.55% 2.14%
2025/12/25 3.68% 10.78% 5.29% 3.89% 2.59% 5.04% 3.65% 1.81% 2.37% 2.72%
2025/12/26 8.18% 9.98% 6.05% 3.4% 2.93% 3.68% 3.84% 1.79% 2.83% 1.5%
2025/12/27 6.75% 13.12% 4.65% 2.8% 2.94% 5.48% 2.41% 1.46% 2.17% 2.23%
2025/12/28 3.24% 12.79% 5.47% 4.12% 2.67% 4.79% 3.07% 1.87% 2.83% 1.21%
2025/12/29 7.12% 9.85% 4.76% 3.21% 3.33% 2.44% 3.34% 2.91% 1.96% 1.92%
2025/12/30 5.92% 9.07% 6.04% 4.09% 2.71% 1.35% 2.97% 4.26% 2.94% 1.71%
2025/12/31 8.07% 7.16% 4.67% 3.84% 3.55% 3.51% 2.82% 2.26% 1.99% 1.4%
  • bamboohr.com
  • adp.com
  • myperfectresume.com
  • resume-now.com
  • flexjobs.com
  • justworks.com
  • indeed.com
  • zoho.com
  • resumegenius.com
  • deel.com

Copyright © Adthena. All rights reserved.

BambooHR’s spend share peaked mid-month at 12.63%, then dipped to 8.07% by December’s end. ADP saw a high of 13.12% on December 27, closing at 7.16%. MyPerfectResume fluctuated, ending at 4.67%.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 477
2025/12/02 440
2025/12/03 483
2025/12/04 472
2025/12/05 481
2025/12/06 478
2025/12/07 471
2025/12/08 459
2025/12/09 492
2025/12/10 510
2025/12/11 505
2025/12/12 513
2025/12/13 464
2025/12/14 474
2025/12/15 500
2025/12/16 518
2025/12/17 496
2025/12/18 492
2025/12/19 505
2025/12/20 472
2025/12/21 468
2025/12/22 503
2025/12/23 494
2025/12/24 499
2025/12/25 512
2025/12/26 486
2025/12/27 476
2025/12/28 487
2025/12/29 507
2025/12/30 512
2025/12/31 488

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 518 on the 16th. The month concluded with 488 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
adp.com 0.92%
liveops.com 0.67%
lapetite.com 0.46%
klaschools.com 0.42%
thepennyhoarder.com 0.39%
busybeesusa.com -0.43%
glassdoor.com -0.44%
resume.co -0.59%
bambee.com -0.83%
indeed.com -2.34%

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ADP.com leads with a 0.92% click share rise, while Indeed.com drops by 2.34%. Liveops.com gains 0.67%, contrasting with Bambee.com’s 0.83% decline.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date flexjobs.com indeed.com bamboohr.com myperfectresume.com resume-now.com primroseschools.com adp.com thepennyhoarder.com resume.io resumegenius.com
2025/12/01 9.81% 6.45% 2.07% 3.88% 3% 1.66% 2.7% 4.82% 1.38% 2.17%
2025/12/02 11.74% 8.2% 3.09% 5.4% 4.69% 0.83% 2.64% 2.86% 2.23% 4.18%
2025/12/03 8.73% 6.63% 3.77% 4.13% 4.08% 3.76% 4.28% 4.56% 1.26% 3.15%
2025/12/04 8.09% 6.88% 5.09% 4.88% 3.31% 4.24% 4.12% 1.74% 1.42% 3.29%
2025/12/05 9.41% 8.86% 5.32% 3.51% 3.47% 2.17% 3.84% 3.27% 1.48% 2.36%
2025/12/06 9.89% 7.99% 3.71% 5.18% 3.69% 0.22% 3.14% 3.57% 2.86% 3.82%
2025/12/07 9.28% 7.04% 4.07% 3.5% 2.42% 1.66% 3.56% 3.74% 4.33% 2.49%
2025/12/08 11.23% 5.42% 4.47% 3.8% 4.1% 2.98% 3.42% 4.55% 2.69% 3.15%
2025/12/09 11.59% 8.18% 4.94% 5.26% 4.18% 0.66% 4% 3.48% 0.84% 3.91%
2025/12/10 8.48% 6.77% 4.92% 4.19% 4.72% 4.94% 5.18% 2.54% 1.34% 3.33%
2025/12/11 11.17% 6.52% 5.58% 4.08% 3.05% 1.36% 3.01% 2.84% 1.68% 3.48%
2025/12/12 6.95% 8.67% 4.61% 3.68% 4.1% 5.26% 4.23% 2.96% 1.84% 2.86%
2025/12/13 7.2% 7.31% 3.41% 3.58% 4.3% 2% 3.51% 4.3% 2.61% 2.69%
2025/12/14 7.56% 9.27% 3.97% 4.8% 3.36% 3.06% 5.6% 3.16% 2.96% 2.72%
2025/12/15 10.72% 9.63% 4.49% 4.24% 3.34% 1.98% 3.42% 3.42% 2.64% 3.39%
2025/12/16 8.54% 9.23% 6.01% 4.49% 3.46% 0.36% 4.22% 2.94% 1.45% 3.52%
2025/12/17 7.33% 7.89% 6.36% 3.68% 4.84% 1.71% 4.51% 2.8% 1.76% 2.49%
2025/12/18 11.03% 7.71% 6.49% 4.26% 3.87% 1.92% 4.18% 4.51% 1.65% 3.52%
2025/12/19 8.31% 6.62% 5.07% 5.55% 4.74% 2.37% 5.51% 2.08% 2.63% 3.86%
2025/12/20 7.88% 7.39% 5.15% 3.78% 2.46% 4.26% 4.93% 5.09% 1.61% 3.17%
2025/12/21 9.19% 9.19% 4.35% 4.17% 4.35% 2.38% 5.08% 3.96% 1.95% 2.47%
2025/12/22 9.23% 6.97% 5.31% 4.15% 4.69% 2.7% 5.1% 4.15% 2.57% 2.87%
2025/12/23 8.99% 9.15% 6.62% 3.5% 4.3% 1.54% 5.05% 3.51% 2.43% 1.73%
2025/12/24 8.27% 6.5% 6.24% 3.91% 4.2% 1.63% 6.41% 3.2% 2.25% 2.95%
2025/12/25 8.29% 7.46% 1.15% 4.1% 3.79% 3.53% 5.05% 3.99% 2.3% 2.49%
2025/12/26 9.82% 7.93% 4.14% 4.95% 3.62% 0.92% 4.73% 4.31% 2.69% 3.01%
2025/12/27 9.55% 5.45% 2.71% 3.79% 3.01% 3.48% 6.58% 3.32% 2.32% 2.31%
2025/12/28 8.95% 6.69% 1.05% 4.46% 4.09% 0.88% 6.56% 1.99% 1.57% 3.07%
2025/12/29 10.18% 6.68% 4.17% 3.87% 3.11% 2.76% 4.52% 3.96% 1.79% 2.02%
2025/12/30 8.77% 6.68% 2.94% 4.76% 4.1% 3.06% 4.28% 3.47% 2.41% 2.99%
2025/12/31 11.11% 6.14% 4.26% 4.01% 3.99% 3.86% 3.8% 3.33% 2.5% 1.98%
  • flexjobs.com
  • indeed.com
  • bamboohr.com
  • myperfectresume.com
  • resume-now.com
  • primroseschools.com
  • adp.com
  • thepennyhoarder.com
  • resume.io
  • resumegenius.com

Copyright © Adthena. All rights reserved.

Flexjobs.com led December with fluctuating impressions, peaking at 11.74%. Indeed.com showed a steady presence, while BambooHR.com saw a mid-month rise. MyPerfectResume.com and Resume-Now.com maintained moderate shares. The month concluded with Flexjobs.com at 11.11%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    Human Resource Outsourcing - HR Outsourcing Company https://www.adp.com

    A PEO Provides You With Comprehensive HR Outsourcing Through A Co-Employment Arrangement.

  2. 2
    Bright Horizons Daycare https://www.brighthorizons.com

    Enrolling 6 Weeks to 6 Years — Explore our daycare openings and tuition info in your area. Enroll today! Bright Horizons: Highly...

  3. 3
    Make $25/Hr Or More From Home - Fully Remote Companies Hiring https://www.flexjobs.com

    FlexJobs Has 100% Verified Jobs, Resume Help, Career Tools. Sign Up Now With 14-Day Trial.

  4. 4
    Free Resume Builder https://www.myperfectresume.com

    Easy, Free Resume Builder — 4,000+ Reviews & 4.5 Stars on TrustPilot. The Customers' Choice. Ask a Career Expert Today

  5. 5
    Free Resume Builder https://www.resume-now.com

    Your Resume Done in Minutes — We'll Do the Writing for You. The Fastest & Easiest Resume Creation. Get Hired 2x Faster. Hate Your...

Copyright © Adthena. All rights reserved.

In the competitive landscape of HR services, ADP’s ad highlights comprehensive outsourcing through co-employment. Bright Horizons focuses on early childhood care, emphasizing enrollment. FlexJobs promotes remote work with verified jobs and career tools. MyPerfectResume and Resume-Now both offer free resume building, promising ease and speed in job applications.

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