US Services Human Resources - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Human Resources category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Human Resources – US

Google AI Overview visibility for Services Human Resources US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 46.2100083895
53.7899916105
46%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 19
81
19%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 3%
Problem Solving 8%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Services Human Resources brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
indeed.com 16.17
myperfectresume.com 10.27
resume-now.com 8.53
insperity.com 6.98
resume.io 5.03
flexjobs.com 4.9
brighthorizons.com 4.06
primroseschools.com 4.01
bamboohr.com 3.88
care.com 3.02
others 33.15
  • indeed.com - 16.17%
  • myperfectresume.com - 10.27%
  • resume-now.com - 8.53%
  • insperity.com - 6.98%
  • resume.io - 5.03%
  • flexjobs.com - 4.9%
  • brighthorizons.com - 4.06%
  • primroseschools.com - 4.01%
  • bamboohr.com - 3.88%
  • care.com - 3.02%
  • others - 33.15%

Copyright © Adthena. All rights reserved.

Indeed.com leads with 16.17% click share, followed by MyPerfectResume.com at 10.27%. Others collectively hold 33.15%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Services Human Resources brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date resume-now.com brighthorizons.com myperfectresume.com primroseschools.com deel.com peocompanies.com justworks.com resume.io indeed.com bamboohr.com
2026/08/01 7.99% 1.11% 9.1% 1.41% 6.77% 3.52% 2.88% 7.77% 4.54% 7.29%
2026/08/02 5.68% 0.7% 11.42% 0.77% 6.37% 2.48% 2.6% 7.94% 3.9% 5.99%
2026/08/03 12.42% 1.97% 8.89% 1.05% 4.39% 3.96% 1.53% 10.23% 3.93% 6.13%
2026/08/04 5.69% 2.38% 7.86% 1.3% 4.96% 2.85% 1.36% 5.22% 5.46% 4.42%
2026/08/05 7.46% 4.3% 8.84% 1.34% 6.87% 2.6% 2.52% 5.91% 4.72% 3.56%
2026/08/06 9.95% 3.68% 7.84% 1.09% 8.94% 4.26% 2.2% 6.83% 4% 2.95%
2026/08/07 7.77% 2.6% 7.11% 1.73% 7.77% 4.57% 2.12% 9.25% 3.97% 5.64%
2026/08/08 5.53% 10.29% 3.72% 3% 19.2% 1.38% 0.45% 4.76% 3.57% 3.34%
2026/08/09 11.77% 4.94% 14.33% 3.03% 9.78% 0.84% 3.84% 5.53% 6.09% 3.85%
2026/08/10 7.86% 7.31% 9.23% 3.54% 9.94% 2.88% 4.36% 5.58% 4.11% 5.4%
2026/08/11 10.29% 2.56% 12.44% 2.71% 8.4% 3.14% 3.72% 9.89% 2.71% 1.73%
2026/08/12 14.67% 2.3% 13.44% 2.65% 8.68% 2.29% 2.48% 5.83% 2.65% 2.28%
2026/08/13 13.48% 1.52% 16.08% 3.39% 10.09% 3.44% 3.99% 2.79% 3.61% 7.62%
2026/08/14 12.56% 2.66% 15.61% 6.74% 7.48% 2.19% 3.29% 12.55% 1.61% 4.75%
2026/08/15 11.55% 3.06% 10.43% 7.53% 10.6% 0.77% 4.11% 11.39% 3.9% 5.92%
2026/08/16 15.19% 0.8% 14.13% 1.66% 9.77% 1.69% 4.3% 11% 2.41% 5.39%
2026/08/17 8.92% 3.27% 8.07% 2.91% 10.9% 1.09% 4.36% 7.29% 3.13% 8.29%
2026/08/18 6.06% 1.47% 8.22% 2.06% 7.76% 3.02% 4.03% 17.65% 3.8% 5.84%
2026/08/19 11.39% 3.83% 13.21% 3.29% 8.63% 1.87% 2.48% 12.26% 2.92% 3.23%
2026/08/20 6.72% 1.12% 15.43% 6.16% 10.31% 0.53% 3.8% 1.46% 4.59% 4.31%
2026/08/21 9.22% 4.97% 11.53% 5.86% 9.23% 3.08% 2.37% 5.06% 5.23% 3.61%
2026/08/22 12.98% 2.57% 9.45% 5.21% 8.28% 3.53% 4.02% 8.08% 3.75% 3.16%
2026/08/23 13.34% 4% 10.14% 3.55% 8.18% 5.21% 5.57% 9.31% 4.31% 4.01%
2026/08/24 14.16% 3.46% 12.16% 3.26% 8.19% 5.8% 2.83% 10.47% 2.37% 2.41%
2026/08/25 10.99% 2.81% 11.02% 4.22% 5.61% 3.97% 3.13% 11.23% 1.96% 2.77%
2026/08/26 12.71% 0.6% 9.05% 4.03% 6.02% 4.56% 2.87% 12.67% 2.3% 2.63%
2026/08/27 13.15% 2.57% 8.24% 4.88% 4.66% 4.05% 3.95% 6.99% 3.3% 3.29%
2026/08/28 13.47% 3.96% 8.92% 4.59% 6.05% 3.89% 2.87% 5.95% 3.32% 2.5%
2026/08/29 10.24% 2.88% 9.5% 3.77% 10.81% 4.77% 4.19% 7.36% 4.41% 1.97%
2026/08/30 9.78% 5.61% 9.85% 7.01% 6.28% 3.6% 4.24% 3.65% 3.28% 2.37%
2026/08/31 11.19% 8.54% 8.13% 6.87% 6.38% 3.68% 3.65% 3.6% 3.21% 2.38%
  • resume-now.com
  • brighthorizons.com
  • myperfectresume.com
  • primroseschools.com
  • deel.com
  • peocompanies.com
  • justworks.com
  • resume.io
  • indeed.com
  • bamboohr.com

Copyright © Adthena. All rights reserved.

In August 2026, resume-now.com led with fluctuating spend, peaking mid-month. Brighthorizons.com saw a spike on the 8th. Myperfectresume.com maintained steady growth, while deel.com surged early. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for US Services Human Resources

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 409
2026/08/02 407
2026/08/03 374
2026/08/04 445
2026/08/05 378
2026/08/06 346
2026/08/07 317
2026/08/08 289
2026/08/09 295
2026/08/10 343
2026/08/11 344
2026/08/12 319
2026/08/13 319
2026/08/14 309
2026/08/15 285
2026/08/16 287
2026/08/17 291
2026/08/18 295
2026/08/19 262
2026/08/20 292
2026/08/21 297
2026/08/22 290
2026/08/23 285
2026/08/24 280
2026/08/25 274
2026/08/26 273
2026/08/27 293
2026/08/28 325
2026/08/29 335
2026/08/30 327
2026/08/31 325

Copyright © Adthena. All rights reserved.

August began with 409 advertisers, peaking at 445 on the 4th. A decline followed, reaching a low of 262 on the 19th. The month concluded with a slight recovery, ending at 325 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Services Human Resources

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
primroseschools.com 2.69%
resume-now.com 2.01%
resumegenius.com 1.57%
enhancv.com 0.78%
brighthorizons.com 0.65%
jobs2careers.com -0.84%
bamboohr.com -1.04%
care.com -1.33%
insperity.com -1.99%
flexjobs.com -2.79%

Copyright © Adthena. All rights reserved.

Flexjobs.com saw a significant decline of 2.79%, while primroseschools.com experienced a notable increase of 2.69% in click share.

Campaign Efficiency

US Services Human Resources Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date primroseschools.com brighthorizons.com resume-now.com indeed.com myperfectresume.com resumegenius.com flexjobs.com deel.com resume.io thepennyhoarder.com
2026/08/01 2.42% 1.55% 5.9% 9.64% 6.58% 0.61% 7.58% 3.5% 5.01% 7.48%
2026/08/02 1.43% 1.04% 3.94% 6.67% 7.61% 2.69% 10.57% 3.42% 4.62% 5.75%
2026/08/03 1.89% 2.58% 7.7% 7.41% 6.75% 0.41% 8.26% 2.38% 6.68% 5.46%
2026/08/04 2.09% 2.88% 3.88% 9.65% 5.39% 1.71% 8.67% 2.61% 3.14% 5.3%
2026/08/05 2.27% 5.4% 4.52% 8.6% 6.12% 2.31% 12.95% 3.7% 3.65% 3.69%
2026/08/06 1.75% 4.7% 7.13% 7.54% 5.79% 4.2% 10.04% 4.48% 4.67% 5.27%
2026/08/07 4.01% 3.48% 7.01% 8.39% 6.49% 4.11% 4.56% 4.84% 7.71% 1.06%
2026/08/08 4.68% 11.58% 5% 5.9% 3.1% 0.88% 8.26% 10.96% 3.05% 1.53%
2026/08/09 5.17% 6.43% 7.95% 10.54% 10.29% 1.66% 5.9% 5.65% 3.87% 1.38%
2026/08/10 5.38% 8.71% 4.35% 8.72% 5.72% 1.21% 7.48% 4.97% 2.97% 2.58%
2026/08/11 4.75% 3.59% 9.52% 5.2% 10.64% 3.8% 3.54% 5.85% 7.3% 1.43%
2026/08/12 5.36% 3.67% 11.35% 5.53% 11.33% 3.84% 3.43% 4.71% 4.76% 0.39%
2026/08/13 6.49% 2.07% 11.52% 7.18% 13.87% 1.27% 5.07% 5.27% 2.53% 1.18%
2026/08/14 12.55% 3.5% 9.59% 3.13% 12.57% 3.36% 3.49% 4.75% 8.9% 0.28%
2026/08/15 13.47% 4.39% 8.6% 8.62% 8.3% 0.09% 4.71% 5.56% 8.4% 1.54%
2026/08/16 3.44% 1.19% 12.25% 3.76% 11.65% 7.11% 8.22% 6.53% 7.98% 4.79%
2026/08/17 5.17% 4.42% 7.96% 6.65% 6.79% 4.43% 5.38% 5.28% 5.09% 1.4%
2026/08/18 3.84% 1.49% 4.65% 7.51% 6.76% 2.32% 4.61% 3.98% 12.19% 0.58%
2026/08/19 5.81% 5.37% 9.83% 6.92% 11.12% 4.74% 3.26% 5.03% 8.51% 1.59%
2026/08/20 10.85% 1.62% 5.7% 10.19% 11.01% 1.88% 4.04% 4.91% 0.72% 0.67%
2026/08/21 9.35% 6.18% 6.41% 10.12% 7.95% 1.88% 6.13% 3.92% 2.78% 2.03%
2026/08/22 9.28% 3.55% 9.46% 8.06% 7.67% 7.79% 3.77% 3.86% 5.38% 1.72%
2026/08/23 6.7% 6.27% 11.06% 8.08% 8.52% 5.17% 3.98% 4.92% 7.24% 0.65%
2026/08/24 6.73% 5.43% 12.83% 5.08% 11.69% 5.6% 2.99% 4.74% 8.22% 2.08%
2026/08/25 8.09% 4.04% 9.34% 4.14% 9.33% 5.55% 2.75% 2.64% 8.38% 1.6%
2026/08/26 7.72% 0.88% 10.36% 6.09% 7.79% 5.3% 2.4% 3.08% 9.32% 3.05%
2026/08/27 8.98% 3.37% 10.19% 7.16% 6.56% 6.35% 3.03% 2.57% 4.74% 1.06%
2026/08/28 7.72% 4.79% 9.81% 7.69% 7.04% 6.85% 4.7% 3.28% 3.98% 4.85%
2026/08/29 6.59% 3.69% 7.99% 10.82% 7.64% 7.02% 2.8% 5.92% 5.02% 2.89%
2026/08/30 11.87% 7.72% 7.23% 6.64% 7.9% 4.9% 3.96% 2.59% 2.24% 1.86%
2026/08/31 11.65% 10.72% 8.24% 6.42% 6.29% 4.87% 3.47% 3.34% 2.23% 1.05%
  • primroseschools.com
  • brighthorizons.com
  • resume-now.com
  • indeed.com
  • myperfectresume.com
  • resumegenius.com
  • flexjobs.com
  • deel.com
  • resume.io
  • thepennyhoarder.com

Copyright © Adthena. All rights reserved.

In August 2026, Primrose Schools saw a significant rise in PPC impressions, peaking mid-month. Bright Horizons fluctuated, ending strong. Resume-Now maintained a steady presence, while Indeed and MyPerfectResume showed consistent engagement. FlexJobs and Deel experienced varied trends, with Resume.io and The Penny Hoarder showing lower activity.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Services Human Resources - Last month
  1. 1
    Free Resume Builder https://www.myperfectresume.com

    Easy, Free Resume Builder — Our Automatic Resume Builder Makes You a Perfect Resume in Just a Few Clicks. Free & Easy

  2. 2
    Free Resume Builder - Better Than ChatGPT https://www.resume-now.com

    We'll Do the Writing for You. The Fastest & Easiest Resume Creation. Get Hired 2x Faster.

  3. 3
    Free Resume Builder | Build a Resume In 15 Minutes https://www.resumegenius.com › resume-builder

    Show That You Are the Best Candidate With a Genius Resume

  4. 4
    Full-Service HR Outsourcing https://www.sixfifty.com › hr-services

    Outsourced HR Services — Professional HR management for growing teams. Expert support for all your admin needs. Outsource your HR admin to the experts. Combine automation with a dedicated HR partner.

  5. 5
    50 Ways to Make Money at Home - Make $500 or More This Week https://partners.thepennyhoarder.com › remote-jobs

    50 Stay-at-home Jobs You've Never Heard of That Could Make You up to $500 This Week. Check out These Legit Online Jobs to Make Extra Money from Home. How To Work From Home.

Copyright © Adthena. All rights reserved.

In the competitive world of online job tools, “My Perfect Resume” and “Resume Now” captivate with promises of effortless resume creation. “Resume Genius” emphasizes speed and candidate excellence. Meanwhile, “SixFifty” offers comprehensive HR outsourcing, and “The Penny Hoarder” entices with lucrative remote job opportunities.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports