US Software & Technology Cybersecurity - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Cybersecurity category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Software & Technology Cybersecurity brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
nordvpn.com	13.25
norton.com	12.21
mcafee.com	10.84
simplisafe.com	6.19
cybernews.com	3.64
beenverified.com	3.34
expressvpn.com	3.34
forbes.com	2.78
vpnpro.com	2.44
bitdefender.com	2.32
others	39.65

In the PPC landscape, NordVPN leads with 13.25% click share, followed by Norton at 12.21%. McAfee captures 10.84%, while SimpliSafe holds 6.19%. Others dominate with 39.65%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Software & Technology Cybersecurity brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	nordvpn.com	mcafee.com	norton.com	cybernews.com	expressvpn.com	forbes.com	vpnpro.com	cnet.com	top10vpn.com	simplisafe.com
2025/04/01	12.8%	6.6%	11.59%	5.6%	5.4%	4.18%	4.39%	1.07%	1.59%	3.58%
2025/04/02	14.81%	7.58%	11.05%	5.28%	6.71%	3.75%	4.09%	1.69%	1.01%	2.98%
2025/04/03	13.4%	6.37%	8.94%	6.24%	5.06%	4.18%	4.23%	1.37%	1.32%	3.27%
2025/04/04	11.01%	6.59%	8.78%	5.87%	4.72%	5.95%	4.7%	2.95%	1.9%	2.65%
2025/04/05	10.92%	7.82%	9.71%	6.43%	4.26%	5.44%	4.13%	2.17%	1.73%	2.45%
2025/04/06	12.13%	7.19%	8.88%	7.25%	4.12%	6.82%	4.7%	2.74%	2.29%	2.2%
2025/04/07	11.04%	7.15%	8.83%	6.9%	4.71%	6.04%	4.55%	2.28%	2.05%	2.51%
2025/04/08	13.17%	5.52%	9.29%	6.75%	4.22%	6.11%	4.36%	1.63%	2.1%	2.45%
2025/04/09	14.5%	6.22%	8%	7.33%	6.71%	5.17%	4.51%	1.42%	2.29%	2.7%
2025/04/10	14.59%	5.83%	7.4%	7.07%	3.82%	5.42%	4.42%	1.59%	2.28%	2.57%
2025/04/11	12.66%	5.82%	9.2%	6.98%	5.47%	4.75%	5.51%	2.02%	2.21%	2.92%
2025/04/12	12.44%	6.52%	8.75%	6.68%	5.15%	6.41%	6.01%	1.65%	3.21%	2.92%
2025/04/13	11.57%	7.01%	10.19%	8.22%	4.15%	6.17%	5.74%	2.32%	1.64%	2.67%
2025/04/14	12.27%	6.77%	10.59%	7.21%	3.2%	5.19%	5.7%	3.46%	2.14%	2.55%
2025/04/15	13.39%	6.78%	9.27%	7.46%	2.34%	6.96%	5.93%	3.21%	2.27%	2.62%
2025/04/16	10.56%	8%	11.19%	6.95%	2.87%	5.02%	4.51%	3.16%	1.65%	2.87%
2025/04/17	9.64%	7.33%	13.99%	5%	2.55%	2.35%	4.62%	1.71%	1.58%	3.24%
2025/04/18	12.11%	6.56%	10.56%	5.71%	4.76%	5.37%	3.77%	2.43%	1.74%	1.88%
2025/04/19	11.8%	6.46%	8.77%	7.84%	4.06%	7.23%	4.35%	4.23%	2.3%	1.49%
2025/04/20	10.68%	6.7%	7.45%	8.29%	5.35%	7.3%	5.19%	3.28%	3%	1.8%
2025/04/21	11.68%	7.09%	8.36%	7.69%	3.64%	7.27%	4.86%	4.27%	3.42%	1.79%
2025/04/22	12.45%	7.06%	8.61%	8.1%	3.36%	6.23%	5.57%	2.6%	2.35%	1.78%
2025/04/23	13.2%	7.5%	8.13%	8.2%	4.59%	7.89%	5.28%	2.36%	1.9%	1.63%
2025/04/24	11.75%	7.58%	8.46%	7.96%	5.26%	6.52%	5.47%	3.02%	2%	1.6%
2025/04/25	12.25%	8.31%	8.99%	8.37%	5.07%	6.25%	5.33%	2.7%	1.81%	1.99%
2025/04/26	11.06%	7.18%	8.46%	7.39%	4.03%	6.91%	4.84%	2.95%	1.71%	1.85%
2025/04/27	11.49%	8.19%	9.37%	7.5%	3.82%	5.11%	4.28%	2.76%	1.48%	1.85%
2025/04/28	12.55%	8.17%	9.42%	6.91%	3.74%	4.77%	4.45%	2.4%	2.48%	1.74%
2025/04/29	12.01%	8.01%	9.82%	6.9%	4.95%	4.69%	4.31%	3.32%	1.58%	1.51%
2025/04/30	13.37%	9.13%	8.29%	6.91%	4.57%	4.53%	4.24%	2.39%	2.2%	2.03%

In April 2025, NordVPN led with fluctuating spend, peaking at 14.81% on April 2. McAfee’s share rose steadily, ending at 9.13%. Norton saw a mid-month spike, while Cybernews and ExpressVPN had varied trends. Forbes and VPNPro maintained moderate shares, with CNET and Top10VPN showing minor fluctuations. SimpliSafe’s share dipped mid-month but recovered slightly by April’s end.

Market Exposure

Competitor Count for US Software & Technology Cybersecurity

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	1578
2025/04/02	1540
2025/04/03	1556
2025/04/04	1596
2025/04/05	1529
2025/04/06	1550
2025/04/07	1597
2025/04/08	1537
2025/04/09	1519
2025/04/10	1547
2025/04/11	1516
2025/04/12	1462
2025/04/13	1476
2025/04/14	1484
2025/04/15	1483
2025/04/16	1550
2025/04/17	1534
2025/04/18	1612
2025/04/19	1535
2025/04/20	1491
2025/04/21	1573
2025/04/22	1570
2025/04/23	1577
2025/04/24	1556
2025/04/25	1541
2025/04/26	1436
2025/04/27	1429
2025/04/28	1501
2025/04/29	1463
2025/04/30	1416

April saw fluctuating advertiser numbers, peaking at 1,612 on April 18. The month concluded with a decline, ending at 1,416.

Campaign Efficiency

Market Loss & Market Gains for US Software & Technology Cybersecurity

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
mcafee.com	1.08%
surfshark.com	0.7%
cnet.com	0.53%
cybernews.com	0.42%
apple.com	0.39%
azure.microsoft.com	-0.36%
norton.com	-0.46%
amazon.com	-0.68%
protonvpn.com	-0.77%
simplisafe.com	-2.31%

McAfee.com surged with a 1.08% click share increase, while Simplisafe.com faced a 2.31% decline. Surfshark.com and Cnet.com also saw positive growth, contrasting with declines for Protonvpn.com and Amazon.com.

Campaign Efficiency

US Software & Technology Cybersecurity Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	nordvpn.com	mcafee.com	norton.com	cybernews.com	vpnpro.com	forbes.com	expressvpn.com	simplisafe.com	bitdefender.com	top10vpn.com
2025/04/01	9.94%	5.96%	11.09%	5.57%	4.37%	4.2%	4.03%	4.6%	1.07%	1.52%
2025/04/02	10.52%	7.12%	10.82%	5.73%	4.62%	3.44%	5.2%	4%	1.81%	0.77%
2025/04/03	10.51%	6.11%	8.11%	6.39%	4.63%	4.1%	4.3%	4.11%	1.87%	1.28%
2025/04/04	8.91%	6.57%	7.86%	6.09%	5.02%	5.77%	4.1%	3.6%	1.34%	1.44%
2025/04/05	9.09%	7.92%	9.45%	6.7%	4.33%	5.22%	3.72%	3.23%	1.72%	1.34%
2025/04/06	9.53%	7.29%	8.11%	7.51%	4.94%	6.35%	3.72%	2.87%	1.51%	1.81%
2025/04/07	9.48%	6.67%	8.1%	7.26%	4.79%	5.6%	3.99%	3.11%	1.84%	1.69%
2025/04/08	10.69%	5.75%	9.36%	6.93%	4.55%	5.88%	3.88%	3.23%	1.34%	1.57%
2025/04/09	10.77%	5.94%	7.82%	7.51%	4.68%	5.29%	5.37%	3.77%	1.58%	1.75%
2025/04/10	10.43%	5.48%	8.07%	7.46%	4.65%	5.13%	3.46%	3.56%	1.87%	1.73%
2025/04/11	9.81%	5.49%	7.98%	7.12%	5.7%	4.78%	4.39%	3.96%	1.44%	1.69%
2025/04/12	8.94%	6.15%	8.17%	6.66%	6.26%	5.82%	4.07%	4.09%	1.53%	2.51%
2025/04/13	8.96%	6.87%	9.39%	8.17%	5.84%	5.91%	3.14%	3.5%	1.89%	1.3%
2025/04/14	10.16%	6.81%	10.35%	7.34%	5.85%	5.14%	2.6%	3.45%	1.57%	1.84%
2025/04/15	10.5%	6.92%	9.24%	7.54%	6.17%	6.63%	1.97%	3.52%	1.43%	1.81%
2025/04/16	9.73%	7.77%	10.09%	7.04%	4.47%	4.66%	2.22%	3.71%	1.02%	1.26%
2025/04/17	6.69%	7.76%	11.36%	4.91%	4.72%	2.29%	1.52%	3.66%	2.37%	1.48%
2025/04/18	8.74%	7.02%	10.62%	5.67%	3.96%	5.2%	3.4%	2.53%	1.3%	1.42%
2025/04/19	9.27%	6.94%	8.93%	8.01%	4.74%	6.94%	2.98%	1.8%	1.39%	1.85%
2025/04/20	8.75%	6.86%	6.98%	8.45%	5.43%	7.05%	3.92%	2.32%	1.52%	2.57%
2025/04/21	9.14%	7.79%	8.53%	8.16%	5.32%	6.91%	2.76%	2.51%	1.71%	2.8%
2025/04/22	9.8%	7.38%	8.93%	8.5%	5.95%	6.27%	2.55%	2.41%	1.39%	2.23%
2025/04/23	10.37%	7.96%	8.17%	8.57%	5.6%	7.89%	3.51%	2.1%	1.35%	1.92%
2025/04/24	9.32%	8.06%	7.86%	8.2%	5.7%	6.64%	4%	1.94%	2.01%	1.95%
2025/04/25	9.43%	8.93%	8.46%	8.61%	5.64%	6.29%	3.77%	2.62%	1.74%	1.53%
2025/04/26	8.7%	7.28%	8.74%	7.58%	5.13%	6.78%	2.9%	2.59%	1.99%	1.52%
2025/04/27	9.25%	8.37%	9.74%	7.7%	4.29%	4.95%	2.55%	2.39%	1.65%	1.3%
2025/04/28	9.86%	8.61%	9.01%	6.86%	4.58%	4.52%	2.98%	2.32%	1.6%	2.21%
2025/04/29	9.52%	8.89%	9.63%	7.16%	4.72%	4.49%	3.84%	1.94%	1.86%	1.33%
2025/04/30	10.52%	9.75%	7.93%	7.19%	4.49%	4.14%	3.76%	2.77%	1.97%	1.86%

April 2025 saw dynamic shifts in PPC impressions. NordVPN fluctuated, peaking at 10.77% on April 9. McAfee rose steadily, ending at 9.75%. Norton led early, but dipped to 7.93% by month’s end. Cybernews and Forbes showed mid-month spikes, while ExpressVPN and SimpliSafe experienced declines. Bitdefender and Top10VPN remained relatively stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cybersecurity

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Search People & Public Records | Search People, Property, Cars https://www.beenverified.com
Join the Millions of People Who've Tried Our Been Verified Service. Check Out Results Now! With...
2
Top 5 Best VPN in 2025 https://www.forbes.com › best-vpn › 2025
The Best VPNs of 2025 — Get Paid VPN From Forbes™ Most Trusted VPN Services. Super-Fast Connections At Best Offers.
3
NordVPN: Be safer online https://www.nordvpn.com
NordVPN offer: Save 77% today — Protect yourself online at the best price. Save 77% + get 3 extra months. Grab a special...
4
Get Your 14-Day Free Trial Now https://www.norton.com
Best VPN for Gaming — Receive Critical Security Alerts W/ Protection for Your Game Accounts Accessed on Your PC.
5
Top 8 Best VPNs - Updated on April 2025 https://top.vpnpro.com › vpn
Protect your online privacy with the best-rated VPN. Secure, private, and highly reviewed.

In the competitive realm of Google PPC, advertisers like BeenVerified, Forbes, NordVPN, Norton, and VPNPro captivate audiences with compelling narratives. Themes of security, privacy, and exclusive offers dominate, enticing users with promises of safety, speed, and reliability.

Frequently Asked Questions

Why is the US Software & Technology Cybersecurity April 2025 Report useful and how should I use it?

Why is the US Software & Technology Cybersecurity April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Software & Technology Cybersecurity April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Software & Technology Cybersecurity April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Software & Technology Cybersecurity April 2025 Report?

The US Software & Technology Cybersecurity April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Software & Technology Cybersecurity April 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Software & Technology Cybersecurity April 2025 Report for?

The US Software & Technology Cybersecurity April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Software & Technology Cybersecurity - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Software & Technology Cybersecurity brands

Share of Spend for the top 10 US Software & Technology Cybersecurity brands

Competitor Count for US Software & Technology Cybersecurity

Market Loss & Market Gains for US Software & Technology Cybersecurity

US Software & Technology Cybersecurity Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Software & Technology Cybersecurity

Frequently Asked Questions

Why is the US Software & Technology Cybersecurity April 2025 Report useful and how should I use it?

Why is the US Software & Technology Cybersecurity April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Software & Technology Cybersecurity April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Software & Technology Cybersecurity April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Get the full picture

See this data specific to your brand performance

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