US Telecommunications Managed Services - PPC Market Share Analysis February 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
att.com	19.7
beenverified.com	15.87
reversephonelookup.com	10.27
peoplefinders.com	9.88
telephonenumberlookups.com	7.7
whitepages.com	7.51
spokeo.com	7.48
tracking.intelius.com	4.4
ringcentral.com	1.47
verizon.com	1.14
others	14.58

AT&T leads with 19.7% click share, followed by BeenVerified at 15.87%. “Others” collectively hold 14.58%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	beenverified.com	att.com	peoplefinders.com	ringcentral.com	reversephonelookup.com	telephonenumberlookups.com	spokeo.com	verizon.com	top5voipproviders.com	top10.com
2025/02/01	10.64%	7.54%	6.7%	5.8%	7.67%	4.2%	7.11%	1.76%	1.18%	3.49%
2025/02/02	9.7%	11.8%	6.77%	5.94%	6.71%	3.43%	5.6%	2.36%	1.05%	3.75%
2025/02/03	7.26%	11.45%	4.56%	5.96%	3.75%	2.34%	3.93%	2.17%	3.02%	3.24%
2025/02/04	9.05%	11.09%	3.93%	5.43%	5.12%	3.76%	4.05%	2.09%	3.14%	2.89%
2025/02/05	9.83%	7.32%	3.85%	5.78%	4.83%	4.73%	4.38%	1.92%	4.06%	2.68%
2025/02/06	10%	6.63%	4.9%	5.48%	4.36%	4.4%	4.43%	1.75%	3.81%	2.95%
2025/02/07	8.51%	12.6%	6.62%	4.63%	7.18%	4.22%	3.95%	2.7%	3.57%	2.82%
2025/02/08	6.23%	15.73%	5.2%	5.51%	5.8%	2.89%	3.31%	3.12%	1.29%	2.54%
2025/02/09	7.87%	12.97%	7.54%	4.62%	6.23%	4.58%	3%	4.35%	1.21%	2.34%
2025/02/10	8.49%	11.12%	6.34%	4.72%	6.84%	4.43%	3.95%	2.57%	3.43%	2.45%
2025/02/11	8.88%	9.25%	5.59%	5.11%	5.36%	4.08%	4.31%	2.32%	3.87%	2.95%
2025/02/12	6.49%	10.92%	4%	6.03%	4.9%	3.96%	2.64%	3.06%	4.2%	2.85%
2025/02/13	6.4%	9.47%	3.67%	5.6%	4.45%	2.95%	3.16%	2.49%	4.6%	2.73%
2025/02/14	8.19%	11.26%	3.36%	4.21%	7.35%	3.75%	2.66%	2.18%	3.89%	2.45%
2025/02/15	5.68%	17.97%	4.56%	4.85%	5.8%	4.01%	3.16%	3.47%	1.51%	2.27%
2025/02/16	7.61%	15.8%	4.09%	4.75%	6.5%	3.16%	3.4%	2.93%	1.04%	2.27%
2025/02/17	6.26%	13.16%	3.96%	5.09%	3.96%	3.38%	2.97%	2.74%	3.16%	2.39%
2025/02/18	9.34%	9.89%	6.12%	4.49%	7.28%	3.91%	3.54%	2.38%	3.4%	2.2%
2025/02/19	9.38%	9.29%	3.88%	4.69%	4.73%	5.27%	2.57%	2.21%	3.75%	2.34%
2025/02/20	10.6%	7.98%	6.09%	4.21%	4.63%	5.56%	3.36%	2.53%	3.36%	1.71%
2025/02/21	6.74%	11.02%	5.27%	5.03%	3.53%	2.88%	2.83%	2.71%	4.18%	2.7%
2025/02/22	10.83%	12.62%	6.18%	3.84%	4.73%	5.5%	4%	2.3%	0.43%	2.45%
2025/02/23	6.56%	17.36%	4.73%	5.14%	4.01%	2.54%	3.07%	3.93%	0.07%	2.83%
2025/02/24	6.3%	9.33%	3.32%	4.81%	2.63%	2.32%	3.46%	3.34%	3.32%	3.01%
2025/02/25	7.49%	10.66%	4.84%	5.02%	4.15%	3.08%	4.4%	3.59%	2.71%	2.65%
2025/02/26	8.48%	7.65%	5.69%	4.67%	4.84%	4.17%	4.69%	2.85%	2.69%	2.42%
2025/02/27	7.28%	9.25%	4.94%	5.43%	6.61%	5.12%	3.4%	3.48%	3.06%	2.56%
2025/02/28	9.29%	7.68%	5.78%	5.56%	5.44%	5.17%	5.02%	3.04%	2.66%	2.52%

In February 2025, AT&T’s PPC spend share peaked mid-month, while BeenVerified fluctuated. PeopleFinders and RingCentral showed steady trends. Verizon’s share rose gradually, and Top5VoIPProviders saw a sharp decline. The month ended with diverse spend patterns.

Market Exposure

Competitor Count for US Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/02/01	841
2025/02/02	840
2025/02/03	873
2025/02/04	855
2025/02/05	880
2025/02/06	845
2025/02/07	787
2025/02/08	713
2025/02/09	716
2025/02/10	785
2025/02/11	795
2025/02/12	755
2025/02/13	766
2025/02/14	778
2025/02/15	713
2025/02/16	723
2025/02/17	794
2025/02/18	781
2025/02/19	814
2025/02/20	831
2025/02/21	778
2025/02/22	766
2025/02/23	729
2025/02/24	798
2025/02/25	767
2025/02/26	792
2025/02/27	741
2025/02/28	743

February saw fluctuating advertiser numbers, peaking at 880 on the 5th, then declining to 713 by mid-month. The month concluded with 743 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
att.com	2.89%
whitepages.com	1.66%
telephonenumberlookups.com	0.55%
reversephone.com	0.37%
google.com	0.27%
top10.com	-0.37%
truthfinder.com	-0.82%
spokeo.com	-1.12%
tracking.intelius.com	-1.52%
reversephonelookup.com	-1.59%

In the past month, att.com surged with a 2.89% click share increase, while whitepages.com gained 1.66%. Conversely, reversephonelookup.com dropped by 1.59%, and tracking.intelius.com fell by 1.52%.

Campaign Efficiency

US Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	beenverified.com	att.com	spokeo.com	peoplefinders.com	whitepages.com	reversephonelookup.com	telephonenumberlookups.com	tracking.intelius.com	att-promotions.com	top10.com
2025/02/01	15.04%	11.14%	12.56%	10.41%	7.55%	10.66%	5.93%	4.02%	1.82%	1.68%
2025/02/02	14.24%	19.05%	9.46%	10.56%	5.61%	9.18%	5.12%	1.88%	1.37%	2.86%
2025/02/03	12.7%	23.18%	7.64%	7.61%	4.19%	5.67%	4.26%	2.33%	2.92%	2.73%
2025/02/04	14.5%	19.86%	7.6%	6.3%	4.69%	7.76%	5.63%	4.85%	2.49%	2.1%
2025/02/05	15.97%	12.45%	9.45%	7.25%	6.36%	7.83%	8.04%	4.1%	1.36%	1.2%
2025/02/06	16.43%	7.36%	8.4%	8.19%	8.34%	6.95%	7.54%	6.2%	1.7%	1.47%
2025/02/07	11.63%	23.38%	7.01%	9.88%	5.76%	9.66%	5.96%	5.36%	0.98%	1.36%
2025/02/08	9.63%	26.96%	6.83%	8.49%	5.93%	8.36%	4.34%	3.54%	1.77%	1.16%
2025/02/09	11.45%	23.89%	5.37%	10.01%	4.44%	8.57%	5.51%	6.29%	1.7%	0.84%
2025/02/10	12.97%	21.52%	7.14%	10.34%	3.15%	9.43%	6.23%	4.46%	2.96%	0.67%
2025/02/11	15.39%	13.25%	8.53%	10.22%	7.15%	8.25%	6.84%	3.04%	2.14%	1.11%
2025/02/12	13.04%	14.44%	5.81%	8.47%	2.99%	8.25%	7.59%	4.83%	2.88%	1.22%
2025/02/13	12.17%	17.46%	6.93%	7.79%	6.12%	8.13%	5.57%	3.69%	2.09%	0.97%
2025/02/14	12.91%	17.46%	5.64%	6.01%	5.12%	11.15%	6.15%	7.05%	1.78%	1.17%
2025/02/15	8.76%	34.02%	5.15%	7.2%	5.47%	7.49%	5.37%	3.98%	1.64%	0.55%
2025/02/16	11.34%	28.74%	6.28%	6.41%	5.34%	9.66%	4.63%	4.66%	1.23%	0.67%
2025/02/17	10.6%	27.71%	6.01%	7.01%	2.78%	6.18%	5.26%	2.71%	2.86%	1.1%
2025/02/18	13.87%	19.15%	6.44%	9.18%	7.22%	10.66%	5.43%	4.11%	1.23%	0.74%
2025/02/19	15.17%	15.91%	4.71%	6.47%	6.97%	7.56%	8.96%	3.49%	2.39%	1.17%
2025/02/20	16.99%	10.57%	6.9%	10.24%	10.35%	7.48%	9.09%	3.06%	1.29%	0.53%
2025/02/21	11.87%	23.49%	5.55%	9.77%	8.49%	5.69%	4.88%	1.28%	1.5%	1.13%
2025/02/22	15%	22.35%	6.84%	8.94%	8.6%	6.26%	7.64%	2.41%	1.28%	1.42%
2025/02/23	10.49%	30.54%	6.15%	8.41%	5.71%	6.52%	3.97%	1.16%	1.2%	1.46%
2025/02/24	12.97%	20.39%	7.95%	6.82%	3.99%	5.1%	4.99%	1.24%	1.34%	2.72%
2025/02/25	12.87%	22.88%	8.59%	8.26%	7.01%	6.26%	5.05%	1.83%	2.49%	0.88%
2025/02/26	13.6%	12.85%	9.2%	9.24%	7.08%	7.43%	6.5%	2.36%	2.5%	0.82%
2025/02/27	10.74%	20.91%	6.36%	7.58%	7.43%	9.49%	7.35%	4.34%	2.36%	1.09%
2025/02/28	14.87%	10.85%	9.38%	9.27%	8.8%	8.34%	7.97%	4.04%	1.21%	1.02%

In February 2025, beenverified.com saw fluctuating impressions, peaking mid-month. att.com dominated with a significant spike on February 15. Spokeo.com and peoplefinders.com maintained steady shares, while whitepages.com and reversephonelookup.com showed varied trends. The month concluded with att.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AT&T® Customer Service http://www.att-promotions.com
Customer Service Number 24/7 — Call AT&T Customer Service Phone Number For Deals on Internet, Phone, & TV. Find Local...
2
Reverse Phone Number Lookup https://www.beenverified.com
Search Any Phone Number — Enter Almost Anyone's Phone # & You Could Get A Report With Name, Age, Social Media & More
3
Free Reverse Phone Lookup - Search Free https://www.peoplefinders.com › reverse-phone
1. Enter a cell # 2. Get name, address, age & more for iPhone and Android phone #s.
4
Don't Waste Your Money - Just Type In A Number https://www.reversephonelookup.com
Use A Reverse Phone Lookup To Identify Unknown Numbers, Owners Of A Phone Number, And More
5
Reverse Phone Lookup | Who Called or Texted You https://www.whitepages.com › reverse-lookup
Search for People by Phone Number. Find Owner's Name, Location & More with Whitepages.

In the competitive world of Google PPC, the top-performing text ads reveal a fascinating narrative. AT&T® stands out with its 24/7 customer service, emphasizing deals on internet, phone, and TV. Meanwhile, BeenVerified, PeopleFinders, ReversePhoneLookup, and Whitepages focus on reverse phone lookup services, each promising detailed reports on unknown numbers. These ads highlight a blend of customer service excellence and the intrigue of uncovering hidden information.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

US Telecommunications Managed Services - PPC Market Share Analysis February 2025

Share of Clicks for top 10 US Telecommunications Managed Services brands

Share of Spend for the top 10 US Telecommunications Managed Services brands

Competitor Count for US Telecommunications Managed Services

Market Loss & Market Gains for US Telecommunications Managed Services

US Telecommunications Managed Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Managed Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance