US Telecommunications Managed Services - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
att.com	44.75
verizon.com	8.83
ringcentral.com	7.38
beenverified.com	6.99
spectrum.com	4.49
att-promotions.com	3.95
spokeo.com	2.73
reversephone.com	2.56
intelius.com	2.2
cox.com	2.03
others	14.09

AT&T dominates with 44.75% click share, overshadowing Verizon’s 8.83%. RingCentral and BeenVerified follow, while ‘others’ collectively hold 14.09%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	att.com	verizon.com	ringcentral.com	cox.com	nextiva.com	t-mobile.com	getvoip.com	vonage.com	beenverified.com	spectrum.com
2025/06/01	22.29%	21.81%	9.61%	4.25%	0.08%	3.39%	0.98%	1.63%	2.82%	0.73%
2025/06/02	19.77%	20.66%	10.7%	1.51%	1.07%	3.49%	3.13%	3.13%	1.96%	1.2%
2025/06/03	24.64%	20.91%	14.48%	2.33%	2.14%	3.73%	3.66%	2.91%	1.01%	1.65%
2025/06/04	16.33%	17.8%	11.81%	3.46%	2.16%	2.76%	3.84%	3.04%	3.49%	1.94%
2025/06/05	27.15%	14.77%	9.64%	3.08%	1.28%	2.18%	3.67%	2.42%	4.37%	2.36%
2025/06/06	20.67%	17.66%	10.6%	2.92%	1.62%	1.4%	2.67%	3.71%	2.55%	3.34%
2025/06/07	18.02%	22.05%	12.67%	2.9%	0.65%	1.96%	1.31%	1.98%	2.95%	2.05%
2025/06/08	17.78%	23.86%	12.56%	3.54%	1.17%	1.87%	1.63%	2.11%	2.43%	1.9%
2025/06/09	17.48%	20.99%	9.91%	3.08%	1.13%	1.82%	3.18%	3.24%	3.03%	2.4%
2025/06/10	18.55%	17.98%	12.3%	2.25%	1.08%	1.35%	3.48%	3.79%	2.5%	3.33%
2025/06/11	24.64%	13.34%	9.84%	4.47%	1.55%	2.25%	3.28%	3.18%	3.22%	3.36%
2025/06/12	25.79%	19.29%	11.37%	1.85%	1.5%	2.85%	3.11%	3.27%	1.96%	3.59%
2025/06/13	21.77%	16.9%	12.03%	4.28%	1.75%	3.2%	2.37%	3.23%	2.28%	2.59%
2025/06/14	29.29%	18.6%	10.47%	3.85%	2.21%	2.49%	1%	1.78%	1.75%	1.98%
2025/06/15	27.74%	21.81%	11.43%	3.33%	1.91%	2.98%	0.87%	1.57%	1.65%	2.34%
2025/06/16	25.26%	19.86%	10.89%	1.85%	2.63%	3.11%	3.59%	2.78%	1.27%	3.19%
2025/06/17	21.52%	18.84%	12.26%	3.94%	1.88%	2.73%	3.42%	2.7%	2.11%	4.36%
2025/06/18	28%	16.22%	11.43%	2.79%	2.6%	2.8%	3.23%	2.28%	2.12%	3.91%
2025/06/19	26.83%	18.2%	12.43%	2.9%	2.11%	2.85%	2.59%	2.74%	1.53%	2.21%
2025/06/20	21.49%	21.16%	13.81%	2.42%	1.9%	3.32%	2.15%	2.85%	1.69%	0.91%
2025/06/21	29.32%	17.95%	12.01%	4.13%	2.73%	2.89%	0.56%	1.48%	1.73%	2.42%
2025/06/22	18.41%	22.33%	12.26%	3.69%	3.92%	3.71%	0.79%	1.66%	2.33%	2.36%
2025/06/23	21.24%	18.86%	12.13%	2.43%	3.04%	3.12%	3.92%	2.54%	1.31%	2.91%
2025/06/24	19.39%	19.42%	12.23%	2.03%	2.64%	2.82%	3.34%	2.72%	1.99%	2.89%
2025/06/25	22.33%	18.74%	11.31%	2.86%	3.17%	2.45%	5.03%	2.84%	1.9%	2.25%
2025/06/26	15.87%	18.99%	13.79%	2.12%	3.03%	1.9%	6.21%	2.74%	2.44%	4.35%
2025/06/27	17.68%	18.48%	12.56%	3.28%	4.39%	1.72%	2.46%	3.59%	2.73%	1.53%
2025/06/28	20.98%	20.47%	11.9%	4.9%	6.09%	3.37%	0.84%	1.69%	1.81%	1.45%
2025/06/29	15.34%	23.75%	9.61%	6.2%	8.02%	4.05%	1.31%	1.96%	2.24%	0.72%
2025/06/30	22.36%	15.97%	8.93%	5.23%	3.51%	2.96%	2.74%	2.72%	2.23%	1%

In June 2025, AT&T’s PPC spend fluctuated, peaking mid-month. Verizon’s spend was steady, with minor dips. RingCentral saw consistent mid-range values. Cox and Nextiva showed gradual increases. T-Mobile and GetVoIP had varied trends, while Vonage and BeenVerified maintained low levels. Spectrum’s spend was erratic, ending low.

Market Exposure

Competitor Count for US Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	329
2025/06/02	350
2025/06/03	312
2025/06/04	357
2025/06/05	324
2025/06/06	330
2025/06/07	305
2025/06/08	309
2025/06/09	318
2025/06/10	334
2025/06/11	339
2025/06/12	321
2025/06/13	327
2025/06/14	299
2025/06/15	304
2025/06/16	325
2025/06/17	310
2025/06/18	317
2025/06/19	323
2025/06/20	328
2025/06/21	304
2025/06/22	304
2025/06/23	337
2025/06/24	330
2025/06/25	336
2025/06/26	319
2025/06/27	334
2025/06/28	311
2025/06/29	300
2025/06/30	333

June saw fluctuating advertiser numbers, peaking at 357 on June 4th. The month concluded with 333 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
verizon.com	1.07%
ringcentral.com	0.73%
cox.com	0.42%
t-mobile.com	0.41%
nextiva.com	0.36%
reversephone.com	-0.29%
spectrum.com	-0.3%
spokeo.com	-0.83%
att.com	-0.84%
beenverified.com	-1.13%

Verizon.com leads with a 1.07% click share rise, while beenverified.com drops by 1.13%. Ringcentral.com and cox.com also see gains, contrasting with att.com and spokeo.com declines.

Campaign Efficiency

US Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	att.com	att-promotions.com	beenverified.com	ringcentral.com	verizon.com	spokeo.com	reversephone.com	five9.com	dialpad.com	spectrum.com
2025/06/01	30.2%	10.17%	8.79%	5.36%	5.57%	4.18%	2.48%	0.31%	4.58%	2.14%
2025/06/02	26.56%	13.89%	5.81%	6.88%	5.73%	2.6%	1.93%	2.08%	3.47%	2.32%
2025/06/03	38.32%	10.77%	3.43%	9.6%	6.08%	1.96%	0.69%	1.81%	2.22%	2.58%
2025/06/04	25.3%	5.35%	9.85%	6.42%	4.33%	4.78%	3.24%	2.16%	2.71%	3.98%
2025/06/05	38.04%	6.18%	10.23%	4.37%	3.43%	5.08%	2.88%	2.05%	1.62%	3.61%
2025/06/06	31.34%	9.39%	7.16%	5.33%	4.96%	3.59%	2.53%	2.53%	2.56%	5.58%
2025/06/07	21.31%	9.8%	9.19%	7.47%	6.86%	4.35%	3.6%	3.19%	3.26%	4.04%
2025/06/08	25.79%	6.44%	7.74%	7.71%	7.64%	3.21%	3.07%	3.4%	3.79%	3.67%
2025/06/09	26.22%	7.58%	8.56%	6.36%	5.85%	1.77%	2.53%	3.47%	4.92%	4.45%
2025/06/10	26.26%	6.01%	8.27%	7.51%	5.33%	3.7%	2.41%	2.81%	2.51%	6.24%
2025/06/11	42.96%	6.55%	7.44%	4.28%	2.98%	3.52%	3.21%	2.23%	1.71%	5.03%
2025/06/12	37.87%	6.41%	5.76%	6.31%	5.32%	2.22%	1.49%	1.87%	3%	7.83%
2025/06/13	34.64%	4.7%	6.95%	6.77%	5.36%	2.79%	2.88%	2.03%	2.85%	5.09%
2025/06/14	50.57%	6.87%	4.28%	5.01%	4.51%	2.63%	1.53%	2.46%	2.4%	3.42%
2025/06/15	34.32%	2.71%	5.57%	6.95%	8%	2.51%	2.47%	4.31%	3.87%	5.8%
2025/06/16	35.18%	8.56%	4.02%	7.08%	5.32%	2.36%	1.34%	2.12%	3.15%	6.07%
2025/06/17	33.66%	7.91%	5.5%	6.91%	5.02%	2.24%	2.42%	2.65%	2.85%	8.31%
2025/06/18	44.69%	6.65%	5.33%	5.49%	4.51%	1.93%	1.87%	1.81%	1.49%	6.41%
2025/06/19	42%	4.72%	4.82%	7.37%	5.03%	1.58%	1.98%	3.09%	2.03%	4.74%
2025/06/20	38.13%	3.68%	6.01%	8.74%	6.97%	2.52%	2.69%	4.06%	2.21%	0.44%
2025/06/21	39.43%	6.15%	5.31%	7.08%	5.56%	1.9%	2.09%	3.26%	3.69%	5.22%
2025/06/22	21.49%	8.72%	7.56%	7.77%	7.3%	2.98%	3.1%	4.51%	3.05%	4.89%
2025/06/23	25.26%	9.23%	4.2%	8.22%	6.07%	1.62%	1.24%	4.39%	3.35%	6.7%
2025/06/24	28.21%	8.12%	6.1%	7.19%	5.59%	2.75%	2.92%	3.1%	3.18%	5.86%
2025/06/25	34.98%	6.82%	6.1%	6.68%	5.75%	2.14%	2.38%	1.38%	2.73%	3.84%
2025/06/26	22.74%	5.91%	6.99%	8.36%	5.71%	3.42%	1.87%	2.5%	2.56%	9.78%
2025/06/27	21.76%	7.62%	8.96%	8.35%	6.09%	4.08%	3.07%	1.64%	2.23%	0.66%
2025/06/28	37.98%	8.73%	5.36%	6.84%	5.52%	2.23%	1.46%	1.24%	2.1%	2.88%
2025/06/29	18.71%	7.61%	7.51%	7.52%	7.68%	3.61%	3.16%	2.31%	4.24%	1.27%
2025/06/30	30.2%	10.31%	6.45%	5.3%	4.92%	2.61%	2.32%	2.14%	1.95%	0.89%

In June 2025, att.com saw fluctuating impressions, peaking mid-month. att-promotions.com and beenverified.com maintained steady shares. ringcentral.com and verizon.com showed consistent activity. spectrum.com had notable spikes, ending with a dip.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AT&T® Customer Service http://www.att-promotions.com
Customer Service Number 24/7 — Call AT&T Customer Service Phone Number For Deals on Internet, Phone, & TV. Find Local...
2
Dialpad® Support https://www.dialpad.com
Zero-Minute Ai Deployment — Discover the power of real-time Ai CSAT on every call plus Ai Agent Coaching. Get a quote.
3
RingCentral Alternative | Low Cost, Premium Solution https://www.five9.com
Grow Your Business with Five9's Flexible and Fully-Featured Cloud Call Center. Boost...
4
RingCentral™ Official Site https://www.ringcentral.com
The Anywhere, Anytime Phone — Customers Save 30% on Average Switching to RingCentral from Traditional Phone Providers.
5
Spectrum Official Site - Internet You Can Count On https://www.spectrum.com/
Spectrum Delivers the Most Consistent Download Speeds for as Low as $30/Mo for 12 Mos. Find Out Why More Homes Choose Spectrum Internet® Than Any Other Fiber Provider.

In the competitive world of telecommunications, top advertisers like AT&T, Dialpad, Five9, RingCentral, and Spectrum captivate audiences with unique propositions. AT&T emphasizes 24/7 customer service, while Dialpad highlights AI-driven support. Five9 offers a cost-effective cloud call center, RingCentral promises significant savings, and Spectrum boasts consistent internet speeds.

Frequently Asked Questions

Why is the US Telecommunications Managed Services June 2025 Report useful and how should I use it?

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

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Data within the US Telecommunications Managed Services June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The US Telecommunications Managed Services June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

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Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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Related reports

Telecommunications

US Telecommunications Managed Services - PPC Market Share Analysis June 2025

Share of Clicks for top 10 US Telecommunications Managed Services brands

Share of Spend for the top 10 US Telecommunications Managed Services brands

Competitor Count for US Telecommunications Managed Services

Market Loss & Market Gains for US Telecommunications Managed Services

US Telecommunications Managed Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Managed Services

Frequently Asked Questions

Why is the US Telecommunications Managed Services June 2025 Report useful and how should I use it?

Why is the US Telecommunications Managed Services June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Managed Services June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Managed Services June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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