UK Telecommunications Managed Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Managed Services – UK

Google AI Overview visibility for Telecommunications Managed Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 14.6596289234
85.3403710766
14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 3%
Navigational 20%
Seasonal 0%
Local 3%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vodafone.co.uk 30.46
business.bt.com 8.95
ee.co.uk 8.08
virtuallandline.co.uk 6
o2.co.uk 4.78
claritycheck.com 4.72
virginmedia.com 4.11
three.co.uk 3.47
virginmediabusiness.co.uk 3.45
proton.me 3.17
others 22.81
  • vodafone.co.uk - 30.46%
  • business.bt.com - 8.95%
  • ee.co.uk - 8.08%
  • virtuallandline.co.uk - 6%
  • o2.co.uk - 4.78%
  • claritycheck.com - 4.72%
  • virginmedia.com - 4.11%
  • three.co.uk - 3.47%
  • virginmediabusiness.co.uk - 3.45%
  • proton.me - 3.17%
  • others - 22.81%

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Vodafone.co.uk leads with 30.46% click share, followed by others at 22.81%. Business.bt.com and ee.co.uk trail with 8.95% and 8.08%, respectively.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vodafone.co.uk business.bt.com vonage.co.uk virtuallandline.co.uk virginmediabusiness.co.uk 8x8.com 3cx.com superops.com o2.co.uk expertmarket.co.uk
2026/04/01 10.68% 8.35% 6.61% 4.09% 4.45% 2.45% 3.14% 7.59% 4.9% 4.32%
2026/04/02 11.39% 10.4% 3.85% 6.26% 3.84% 3.4% 3.13% 4.54% 3.65% 2.72%
2026/04/03 15.14% 10.65% 4.75% 4.05% 3.55% 3.63% 2.28% 4.6% 4.4% 0.35%
2026/04/04 14.41% 11.17% 7.46% 5.08% 3.71% 3.76% 3.15% 4.97% 5.6% 0.29%
2026/04/05 13.21% 8.5% 7.32% 6.53% 3.28% 3.5% 3.66% 4.32% 5.03% 2.62%
2026/04/06 14.25% 8.29% 5.63% 4.95% 4.01% 2.97% 2.51% 4.65% 4.55% 2.74%
2026/04/07 11.08% 7.84% 6.02% 5.93% 4.06% 3.54% 2.02% 9.81% 4.7% 4.23%
2026/04/08 11.58% 5.81% 7.08% 4.6% 4.32% 2.99% 3.49% 3.31% 4% 4.42%
2026/04/09 12.34% 6.84% 6.85% 7.27% 3.84% 3.71% 3.57% 7.61% 4.91% 3.76%
2026/04/10 17.62% 7.06% 6.34% 4.08% 4.36% 3.63% 4.6% 2.47% 3.85% 3.73%
2026/04/11 14.53% 5.71% 9.18% 3.95% 3.65% 4.13% 4.07% 8.47% 3.66% 2.42%
2026/04/12 11.88% 6.13% 9.5% 7.08% 3.67% 3.79% 2.98% 10.14% 5.45% 1.68%
2026/04/13 17.4% 7.93% 5.04% 4.59% 2.2% 4.38% 2.66% 4.08% 4.3% 2.59%
2026/04/14 16.82% 7.22% 4.21% 6.56% 1.32% 4.3% 2.41% 9.15% 4.79% 3.13%
2026/04/15 15.69% 6.55% 4.82% 5.09% 1.1% 4.45% 3.41% 4.13% 4.49% 3.47%
2026/04/16 12.84% 7.89% 4.78% 5.37% 1.02% 3.93% 2.72% 6.28% 4.88% 3.7%
2026/04/17 15.15% 7.84% 4.36% 7.5% 1.89% 4.01% 2.32% 4.76% 5.73% 3.56%
2026/04/18 14.62% 8.03% 6.29% 5.24% 3.22% 4.49% 3.64% 4.85% 4.42% 3.37%
2026/04/19 19.68% 7% 5.29% 5.49% 2.77% 4.2% 3.2% 6.84% 4.02% 2.72%
2026/04/20 16.35% 7.43% 4.18% 4.19% 2.58% 4.54% 2.8% 3.5% 5.41% 4.07%
2026/04/21 18.88% 7.09% 4.71% 5.06% 3.13% 3.5% 3.13% 2.99% 4% 3.04%
2026/04/22 16.41% 7.14% 5.48% 5.51% 1.87% 3.91% 3.68% 3.44% 4.67% 4.13%
2026/04/23 15.96% 7.48% 5.35% 3.16% 1.71% 3.8% 3.97% 3.35% 4.68% 3.48%
2026/04/24 15.92% 8.2% 5.09% 3.94% 2.54% 3.86% 3.46% 6.19% 3.93% 2.67%
2026/04/25 19.83% 5.6% 5.93% 3.82% 3.14% 4.95% 4.91% 6.34% 5.84% 3.09%
2026/04/26 16% 6.02% 6.39% 7.22% 4.06% 4.7% 4.63% 6.42% 5.62% 1.91%
2026/04/27 15.31% 6.37% 5.02% 4.3% 3.16% 4.41% 3.14% 0.84% 4.33% 1.92%
2026/04/28 16% 5.77% 4.17% 4.49% 2.54% 2.54% 4% 4.85% 5.25% 2.47%
2026/04/29 17.09% 6.83% 5.77% 5.9% 3.62% 3.28% 3.65% 1.68% 2.78% 3.23%
2026/04/30 16.61% 6.5% 6.24% 4.69% 4.21% 3.77% 3.41% 3.2% 3.07% 2.84%
  • vodafone.co.uk
  • business.bt.com
  • vonage.co.uk
  • virtuallandline.co.uk
  • virginmediabusiness.co.uk
  • 8x8.com
  • 3cx.com
  • superops.com
  • o2.co.uk
  • expertmarket.co.uk

Copyright © Adthena. All rights reserved.

In April 2026, Vodafone’s PPC spend share fluctuated, peaking at 19.83% on April 25. Business BT saw a decline, while Vonage experienced a mid-month dip. Virtual Landline and Virgin Media Business had varied trends. SuperOps spiked early, then stabilized. O2’s share decreased towards month-end. Expert Market showed inconsistent patterns.

Market Exposure

Competitor Count for UK Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 154
2026/04/02 155
2026/04/03 159
2026/04/04 146
2026/04/05 147
2026/04/06 153
2026/04/07 155
2026/04/08 157
2026/04/09 151
2026/04/10 160
2026/04/11 143
2026/04/12 143
2026/04/13 144
2026/04/14 155
2026/04/15 158
2026/04/16 156
2026/04/17 156
2026/04/18 147
2026/04/19 148
2026/04/20 161
2026/04/21 153
2026/04/22 162
2026/04/23 157
2026/04/24 162
2026/04/25 154
2026/04/26 149
2026/04/27 162
2026/04/28 156
2026/04/29 166
2026/04/30 156

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April saw fluctuating advertiser numbers, peaking at 166 on April 29. The month concluded with a stable count of 156.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vodafone.co.uk 5.69%
ionos.co.uk 0.55%
serenoit.co.uk 0.5%
proton.me 0.24%
8x8.com 0.22%
vorboss.com -0.36%
business.bt.com -0.65%
ee.co.uk -0.72%
three.co.uk -0.74%
claritycheck.com -3.91%

Copyright © Adthena. All rights reserved.

Vodafone.co.uk surged with a 5.69% click share increase, while claritycheck.com plummeted by 3.91%.

Campaign Efficiency

UK Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vodafone.co.uk proton.me business.bt.com ionos.co.uk ee.co.uk 8x8.com telecomsworld.com virginmedia.com superops.com claritycheck.com
2026/04/01 16% 6.77% 6.28% 2.4% 3.58% 1.17% 3.86% 3.05% 4.51% 7.18%
2026/04/02 16.97% 4.4% 7.39% 3.31% 3.84% 2.62% 3.31% 2.41% 2.54% 9.6%
2026/04/03 20.6% 5.01% 7.7% 2.51% 3% 2.3% 0.75% 2.39% 2.27% 19.44%
2026/04/04 19.64% 9.5% 7.78% 4.44% 3.45% 2.23% 0.97% 2.27% 2.41% 11.88%
2026/04/05 19.34% 7.83% 5.57% 3.3% 3.28% 2.21% 2.04% 2.17% 2.2% 14.75%
2026/04/06 20.2% 3.73% 5.56% 3.4% 3.3% 1.74% 3.02% 2.15% 2.42% 11.64%
2026/04/07 18% 4.62% 6.26% 0.58% 3.07% 2.22% 3.4% 2.68% 5.86% 8.26%
2026/04/08 16.63% 7.17% 4% 0.27% 2.61% 2.26% 2.89% 2.58% 1.68% 12.9%
2026/04/09 18.54% 6.76% 5.65% 1.24% 2.72% 2.75% 2.87% 2.25% 4.56% 6.31%
2026/04/10 26.2% 7.1% 5.05% 0.13% 3.14% 1.84% 3.26% 2.49% 1.29% 6.96%
2026/04/11 17.82% 8.2% 3.46% 0.9% 2.96% 2.34% 2.55% 1.94% 3.83% 27.05%
2026/04/12 16.3% 5.6% 4.03% 0.15% 2.75% 2.29% 2.43% 2.43% 5.12% 22.71%
2026/04/13 26.51% 5.11% 5.92% 0.12% 4.5% 3.29% 3.48% 3.15% 2.31% 3.38%
2026/04/14 23.65% 2.45% 4.76% 0.09% 2.41% 2.19% 2.71% 1.84% 4.94% 13.54%
2026/04/15 22.44% 5% 4.41% 0.72% 2.91% 2.39% 2.42% 2% 2.05% 14.32%
2026/04/16 19.66% 4.52% 5.65% 0.67% 2.55% 2.04% 2.2% 2.11% 3.46% 14.47%
2026/04/17 24.84% 3.25% 5.94% 0.59% 3.14% 4.19% 2.4% 2.81% 3.26% 6.3%
2026/04/18 21.49% 6.32% 5.93% 2.22% 2.72% 2.42% 1.83% 3.05% 2.64% 14.67%
2026/04/19 28.17% 6.21% 4.98% 0.87% 2.99% 2.91% 2.48% 3.19% 3.66% 14.83%
2026/04/20 25.59% 5.14% 6.14% 3.22% 3.1% 3.34% 2.73% 2.7% 2.16% 5.86%
2026/04/21 29.76% 2.93% 5.62% 1.22% 3.44% 2.68% 1.79% 2.35% 1.68% 5.21%
2026/04/22 24.82% 7.58% 5.31% 2.42% 3.43% 2.03% 2.5% 1.83% 1.92% 7.75%
2026/04/23 25.98% 6.06% 6.22% 3.37% 3.3% 2.17% 2.91% 2.01% 2.17% 3.91%
2026/04/24 25.35% 7.45% 6.33% 1.95% 2.19% 2.08% 2.98% 2.62% 4.01% 2.33%
2026/04/25 30.72% 6.5% 4.31% 0.94% 2.39% 4.68% 3.4% 2.2% 3.64% 5.86%
2026/04/26 24.65% 9.11% 4.72% 4.8% 2.44% 3.01% 2.52% 2.96% 4% 4.82%
2026/04/27 24.39% 8.96% 4.78% 4.9% 2.53% 3.73% 1.72% 2.84% 0.46% 1.94%
2026/04/28 27.24% 5.89% 4.63% 4.77% 3.33% 1.89% 3.26% 2.17% 3.08% 0.32%
2026/04/29 27.92% 8.78% 5.77% 3.28% 2.73% 1.72% 1.57% 2.15% 1.04% 0.01%
2026/04/30 28.35% 7.86% 5.26% 3.66% 2.81% 2.57% 2.48% 2.28% 1.87% 1.1%
  • vodafone.co.uk
  • proton.me
  • business.bt.com
  • ionos.co.uk
  • ee.co.uk
  • 8x8.com
  • telecomsworld.com
  • virginmedia.com
  • superops.com
  • claritycheck.com

Copyright © Adthena. All rights reserved.

April saw Vodafone.co.uk’s impression share rise from 16.0% to 28.35%, peaking at 30.72% on April 25. Claritycheck.com started strong at 7.18%, spiking to 27.05% mid-month, but ended at 1.1%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services - Last month
  1. 1
    Free, Private Email https://www.proton.me

    Free Inbox, No Tracking — Proton Mail is the free email built to protect your digital life. Get free email that’s encrypted, ad-free, and trusted by 100M+ users.

  2. 2
    All-in-One MSP Platform https://www.superops.com

    AI-Powered MSP Platform — SuperOps is packed with all the features and solutions that a modern MSP needs. Automate...

  3. 3
    Virtual Landline Number 99p/mo | Route to Mobile or Landline https://www.telecomsworld.com › virtual-numbers

    Virtual Business Phone Numbers for every UK Town and City. Fast Setup. Get your Perfect Virtual...

  4. 4
    The UK's Fastest 5G Network https://www.three.co.uk

    Unlimited Calls And Texts — Enjoy The Convenience Of Pay Monthly Mobile Deals With Three. Buy Your Device Today. Order...

  5. 5
    Speak to Vodafone Today - Vodafone Official Site https://www.vodafone.co.uk

    Get A New Phone Every Year Or Keep Your Phone Lasting Longer With Vodafone EVO.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Proton Mail stands out with its promise of privacy, boasting over 100 million users. SuperOps highlights its AI-driven MSP platform, catering to modern needs. Telecoms World offers affordable virtual numbers, while Three and Vodafone emphasize connectivity and device flexibility.

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