UK Telecommunications Managed Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Managed Services – UK

Google AI Overview visibility for Telecommunications Managed Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.2131015523
83.7868984477
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 3%
Navigational 29%
Seasonal 0%
Local 3%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vodafone.co.uk 23.73
business.bt.com 19.56
ee.co.uk 12.03
bt.com 9.96
virtuallandline.co.uk 4.23
three.co.uk 4.19
o2.co.uk 3.62
virginmediabusiness.co.uk 2.18
virginmedia.com 2.16
proton.me 1.44
others 16.9
  • vodafone.co.uk - 23.73%
  • business.bt.com - 19.56%
  • ee.co.uk - 12.03%
  • bt.com - 9.96%
  • virtuallandline.co.uk - 4.23%
  • three.co.uk - 4.19%
  • o2.co.uk - 3.62%
  • virginmediabusiness.co.uk - 2.18%
  • virginmedia.com - 2.16%
  • proton.me - 1.44%
  • others - 16.9%

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In the PPC landscape, Vodafone leads with 23.73% click share, followed by business.bt.com at 19.56%. ‘Others’ collectively hold 16.9%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vodafone.co.uk business.bt.com virtuallandline.co.uk ee.co.uk vonage.co.uk o2.co.uk 8x8.com bt.com virginmediabusiness.co.uk ionos.co.uk
2026/06/01 18.35% 13.2% 3.18% 4.05% 1.69% 2.6% 3.17% 1.11% 3.01% 1.34%
2026/06/02 18.09% 13.6% 5.18% 5.43% 2.22% 3.73% 3.37% 0.52% 2.87% 1.49%
2026/06/03 20.73% 12.02% 2.9% 4.4% 2.44% 3.21% 2.67% 1.25% 3.94% 4.81%
2026/06/04 19.41% 14.33% 3.87% 4.93% 2.65% 3.6% 3% 0.43% 2.86% 2.1%
2026/06/05 20.03% 9.97% 5.34% 4.87% 3.14% 3.3% 3.15% 0.82% 3.35% 2.59%
2026/06/06 21.17% 10.36% 4.44% 3.07% 3.28% 2.03% 3.82% 0.94% 3.82% 2.8%
2026/06/07 18.32% 14.62% 3.14% 7.07% 2.84% 2.67% 3.82% 2.65% 3.49% 2.25%
2026/06/08 17.72% 15.04% 3.01% 6.55% 2.58% 2.31% 2.77% 0.65% 3.4% 1.77%
2026/06/09 17.13% 13.3% 3.85% 6.26% 2.68% 3.71% 2.54% 2.44% 3.37% 2.46%
2026/06/10 12.75% 15.51% 3.67% 6.79% 2.55% 3.85% 2.94% 2.83% 2.88% 2.8%
2026/06/11 14.54% 15.45% 4.02% 6.85% 2.06% 3.09% 2.76% 1.74% 2.49% 3.21%
2026/06/12 12.05% 16.44% 4.62% 5.68% 1.84% 2.65% 3.35% 2.85% 2.07% 2.65%
2026/06/13 11.28% 18.12% 3.82% 7.87% 2.34% 1.86% 4.5% 4.03% 3.62% 3.78%
2026/06/14 9.8% 14.6% 3.63% 6.1% 2.32% 3.65% 3.95% 16.42% 3.37% 3.18%
2026/06/15 15.58% 14.07% 3.89% 6.84% 4.26% 2.44% 3% 4.98% 2.76% 2.89%
2026/06/16 16.09% 13.28% 5.05% 7.27% 2.85% 2.86% 2.84% 6.03% 2.27% 2.8%
2026/06/17 21.11% 13.94% 2.66% 4.87% 1.5% 3.03% 5.04% 8.56% 1.89% 2.93%
2026/06/18 18.6% 13.47% 2.69% 5.41% 2.64% 3.41% 4.14% 6.12% 2.29% 2.62%
2026/06/19 17.18% 12.7% 2.22% 4.87% 2.23% 2.97% 3.79% 11.63% 3.26% 3.04%
2026/06/20 18.41% 14.69% 6.22% 4.46% 2.58% 3.12% 4.2% 7.48% 3.67% 2.98%
2026/06/21 13.56% 15.09% 6.71% 7.99% 3.56% 3.69% 5.03% 5.71% 4.67% 3.22%
2026/06/22 15.86% 14.57% 3.35% 6% 2.13% 4.61% 3.8% 5.78% 3.38% 2.88%
2026/06/23 16.39% 15.35% 5.56% 4.67% 1.84% 3.92% 4.2% 8.26% 3.16% 2.8%
2026/06/24 16.4% 9.52% 5.64% 3.47% 3.57% 4.49% 4.31% 6.74% 3.23% 2.86%
2026/06/25 8.69% 16.2% 5.34% 5.22% 3.49% 5.85% 4.73% 3.9% 3.41% 4.74%
2026/06/26 11.9% 20.98% 3.61% 5.63% 2.94% 5.44% 2.99% 1.13% 4.05% 5.47%
2026/06/27 12.52% 17.49% 4.7% 5.68% 2.84% 4.17% 4.58% 11.25% 4.4% 4.38%
2026/06/28 18.03% 21.38% 4.8% 6.78% 3.48% 3.38% 3.84% 1.75% 4.71% 2.51%
2026/06/29 18.14% 15.34% 3.49% 4.78% 3.08% 4.66% 4.45% 0.88% 3.57% 4.27%
2026/06/30 20.64% 13.75% 5.14% 4.9% 4.16% 3.93% 3.77% 3.52% 3.34% 1.86%
  • vodafone.co.uk
  • business.bt.com
  • virtuallandline.co.uk
  • ee.co.uk
  • vonage.co.uk
  • o2.co.uk
  • 8x8.com
  • bt.com
  • virginmediabusiness.co.uk
  • ionos.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Vodafone’s PPC spend fluctuated, peaking at 21.17% on June 6th, then dipping to 8.69% on June 25th. Business BT saw a rise, reaching 21.38% on June 28th. Virtual Landline’s spend remained steady, while EE’s peaked at 7.99% on June 21st. Vonage and O2 had modest fluctuations, with O2 peaking at 5.85% on June 25th. 8×8’s spend was consistent, peaking at 5.04% on June 17th. BT’s spend spiked to 16.42% on June 14th, while Virgin Media Business and Ionos had minor fluctuations. The month ended with Vodafone leading, followed by Business BT.

Market Exposure

Competitor Count for UK Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 202
2026/06/02 188
2026/06/03 203
2026/06/04 191
2026/06/05 196
2026/06/06 193
2026/06/07 194
2026/06/08 194
2026/06/09 192
2026/06/10 196
2026/06/11 199
2026/06/12 194
2026/06/13 187
2026/06/14 189
2026/06/15 193
2026/06/16 187
2026/06/17 190
2026/06/18 177
2026/06/19 178
2026/06/20 170
2026/06/21 168
2026/06/22 166
2026/06/23 171
2026/06/24 169
2026/06/25 178
2026/06/26 171
2026/06/27 163
2026/06/28 165
2026/06/29 180
2026/06/30 176

Copyright © Adthena. All rights reserved.

June began with 202 advertisers, fluctuating throughout the month. Mid-month saw a decline, reaching a low of 163 on June 27. The month concluded with 176 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
business.bt.com 3.11%
o2.co.uk 1.16%
virtuallandline.co.uk 0.56%
8x8.com 0.32%
hihi.co.uk 0.29%
vodafone.co.uk -0.27%
claritycheck.com -0.46%
superops.com -0.55%
three.co.uk -0.94%
ee.co.uk -2.5%

Copyright © Adthena. All rights reserved.

BT Business surged with a 3.11% increase, while EE faced a 2.5% decline. O2 gained 1.16%, contrasting with Three’s -0.94%.

Campaign Efficiency

UK Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vodafone.co.uk business.bt.com ee.co.uk proton.me bt.com 8x8.com expertmarket.co.uk telecomsworld.com claritycheck.com three.co.uk
2026/06/01 25.79% 10.9% 5.04% 2.84% 1.36% 1.39% 1.83% 2.48% 2.01% 2.55%
2026/06/02 25.98% 11.08% 6.34% 3.73% 0.62% 2.89% 1.61% 2.58% 0.37% 2.48%
2026/06/03 25.5% 8.82% 4.59% 6.07% 1.14% 1.44% 3.43% 1.21% 3.37% 3.89%
2026/06/04 27.1% 12.32% 5.48% 3.5% 0.41% 1.74% 3.37% 2.06% 1.44% 2.63%
2026/06/05 26.19% 7.51% 6.51% 3.61% 0.91% 1.48% 4.09% 2.77% 0.13% 4.61%
2026/06/06 28.91% 8.44% 3.73% 3.59% 3.37% 2.14% 3.1% 2.31% 1.59% 3.66%
2026/06/07 25.17% 11.89% 9.91% 3.17% 2.24% 3.78% 2.19% 2.9% 2.25% 2.73%
2026/06/08 24.81% 12.98% 9.3% 3.23% 0.86% 2.15% 2.59% 1.87% 0.32% 3.64%
2026/06/09 23.88% 11.16% 8.98% 3.07% 3.28% 1.27% 2.91% 2.94% 1.29% 2.12%
2026/06/10 17.21% 11.56% 9.12% 2.81% 10.73% 1.54% 2.17% 2.31% 1.7% 2.21%
2026/06/11 18.99% 14.8% 9.71% 3.7% 2.26% 1.97% 2.01% 2.53% 1.25% 1.56%
2026/06/12 16.06% 11.88% 6.42% 3.71% 2.77% 2.41% 1.24% 2.79% 9.9% 2.04%
2026/06/13 15.37% 13.54% 10.97% 4.17% 4.95% 3.09% 1.67% 2.92% 4.04% 2.2%
2026/06/14 11.49% 9.11% 6.16% 2.86% 33.14% 1.9% 1.09% 2.06% 4.26% 1.36%
2026/06/15 20.93% 11.92% 9.76% 3.36% 5.75% 1.5% 0.94% 2.28% 3.86% 2.41%
2026/06/16 20.12% 11.14% 9.18% 3.72% 12.1% 1.33% 1.2% 2.73% 3.69% 0.6%
2026/06/17 25.24% 12.23% 5.39% 2.7% 7.56% 3.4% 1.91% 2.51% 3.5% 2.34%
2026/06/18 23.5% 10.56% 6.96% 4.06% 7.02% 3.07% 1.1% 2.72% 1.68% 3.22%
2026/06/19 16.38% 7.46% 4.76% 2.62% 24.07% 1.85% 0.76% 1.68% 6.27% 1.8%
2026/06/20 23.35% 13.66% 4.49% 4.66% 7.13% 2.45% 0.66% 2.27% 2.08% 2.82%
2026/06/21 18.78% 15% 10.48% 5.02% 6.19% 3.67% 0.88% 1.45% 0.45% 0.92%
2026/06/22 22.36% 13.63% 6.67% 4.33% 5.57% 2.18% 0.8% 1.97% 3.21% 1.97%
2026/06/23 22.33% 13.23% 4.01% 3.94% 7.34% 3.32% 1.09% 2.68% 1.85% 1.36%
2026/06/24 21.01% 9.55% 3.78% 4.59% 7.01% 3.53% 2.14% 2.67% 0.9% 1.48%
2026/06/25 12.84% 16.82% 6.92% 4.48% 4.4% 2.93% 3.42% 2.66% 0.08% 4.1%
2026/06/26 16.92% 21.03% 4.91% 4.22% 1.16% 3.13% 1.12% 1.32% 1.21% 2.37%
2026/06/27 17.86% 16.12% 5.5% 4.24% 11.84% 3.84% 1.92% 1.38% 1.02% 2.42%
2026/06/28 24.2% 17.95% 8.6% 4.16% 1.71% 3.44% 0.93% 1.97% 1.25% 3.38%
2026/06/29 26.23% 13.52% 4.72% 3.58% 0.85% 4.41% 2.37% 1.15% 0.9% 1.77%
2026/06/30 27.95% 11.97% 6.62% 4.56% 3.55% 3.47% 1.85% 1.38% 0.17% 0%
  • vodafone.co.uk
  • business.bt.com
  • ee.co.uk
  • proton.me
  • bt.com
  • 8x8.com
  • expertmarket.co.uk
  • telecomsworld.com
  • claritycheck.com
  • three.co.uk

Copyright © Adthena. All rights reserved.

In June 2026, Vodafone’s impression share fluctuated, peaking at 28.91% on June 6 and dipping to 11.49% on June 14. By month’s end, it stabilized at 27.95%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services - Last month
  1. 1
    BT https://www.bt.com

    Britain Powered by BT — Supercharging, Protecting & Connecting. BT champions the UK to do brilliant things.

  2. 2
    Checker | Check Coverage and Signal in Your Area | EE https://www.ee.co.uk

    Our coverage checker helps you discover the mobile signal strength, 4G and 5G coverage in your area and highlights any problems nearby.

  3. 3
    O2 business https://businessshop.o2.co.uk › o2_business › phones

    O2 Business Deals — O2 For Small Business - Save Big On Selected Business Mobile When You Trade In. Upgrade...

  4. 4
    Free Private Email https://www.proton.me

    Free Inbox, No Tracking — Proton Mail is the free email built to protect your digital life. Get free email that’s encrypted, ad-free, and trusted by 100M+ users.

  5. 5
    Speak to Vodafone Today https://www.vodafone.co.uk

    Vodafone Official Site — Get A New Phone Every Year Or Keep Your Phone Lasting Longer With Vodafone EVO. Discover...

Copyright © Adthena. All rights reserved.

BT’s ad highlights its role in empowering the UK, emphasizing connectivity and protection. EE focuses on transparency with its coverage checker, ensuring users know their signal strength. O2 targets small businesses with trade-in deals. Proton Mail offers privacy with encrypted, ad-free email. Vodafone promotes flexibility with its EVO plans.

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