UK Telecommunications Managed Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Managed Services – UK

Google AI Overview visibility for Telecommunications Managed Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.3042816391
78.6957183609
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 2%
Navigational 42%
Seasonal 0%
Local 2%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
bt.com 20.35
vodafone.co.uk 20.23
business.bt.com 19.05
ee.co.uk 11.91
virtuallandline.co.uk 4.83
three.co.uk 3.36
virginmedia.com 2.87
virginmediabusiness.co.uk 2.12
proton.me 1.42
ringcentral.com 1.29
others 12.57
  • bt.com - 20.35%
  • vodafone.co.uk - 20.23%
  • business.bt.com - 19.05%
  • ee.co.uk - 11.91%
  • virtuallandline.co.uk - 4.83%
  • three.co.uk - 3.36%
  • virginmedia.com - 2.87%
  • virginmediabusiness.co.uk - 2.12%
  • proton.me - 1.42%
  • ringcentral.com - 1.29%
  • others - 12.57%

Copyright © Adthena. All rights reserved.

In the PPC landscape, bt.com leads with 20.35% click share, closely followed by vodafone.co.uk at 20.23%. ‘Others’ collectively hold 12.57%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date business.bt.com vodafone.co.uk virtuallandline.co.uk ee.co.uk vonage.co.uk virginmediabusiness.co.uk ringcentral.com 3cx.com ionos.co.uk bt.com
2026/07/01 15.39% 9.8% 5.43% 6.4% 5.55% 2.45% 2.3% 3.04% 4.62% 2.32%
2026/07/02 19.91% 15.7% 4.45% 6.06% 5.07% 2.37% 2.32% 2.54% 2.79% 3.06%
2026/07/03 17.95% 11.88% 4.85% 6.17% 5.91% 2.4% 2.97% 2.56% 3.27% 2.29%
2026/07/04 18.98% 12.36% 5.41% 7.12% 7.9% 2.73% 2.35% 2.77% 3.7% 8.3%
2026/07/05 19.03% 13.13% 5.87% 6.41% 7.08% 2.92% 1.75% 2.59% 3.52% 9.14%
2026/07/06 20.6% 13.39% 2.97% 7.82% 6.41% 2.64% 2.53% 2.34% 4.09% 5.37%
2026/07/07 16.74% 14.66% 3.61% 5.75% 3.32% 2.55% 2.69% 3.03% 3.07% 8.3%
2026/07/08 16.53% 12.27% 6.19% 6.12% 3.84% 2.7% 3.13% 3.24% 3.09% 9.24%
2026/07/09 15.89% 9.47% 4.52% 4.97% 3.08% 3.44% 2.51% 2.05% 3.18% 17.46%
2026/07/10 20.84% 14.07% 2.33% 7.77% 4.51% 3.45% 3.07% 2.45% 3.07% 7.46%
2026/07/11 18.25% 10.07% 4.27% 7.38% 4.49% 3.56% 2.15% 2.8% 2.57% 14.56%
2026/07/12 24.39% 11.03% 6.55% 7.75% 5.48% 4% 3.21% 2.37% 2.64% 7.63%
2026/07/13 17.72% 14.86% 4.81% 7.24% 4.23% 3.68% 3.49% 2.44% 2.55% 0.09%
2026/07/14 19.02% 13.86% 5.03% 6.41% 4.44% 3.86% 3.58% 2.95% 3.18% 0.57%
2026/07/15 16.74% 16.21% 5.17% 7.06% 5.11% 3.46% 1.75% 2.46% 3.73% 0.14%
2026/07/16 16.35% 11.4% 5.74% 6.67% 5.08% 3.84% 2.84% 2.64% 3.9% 0.01%
2026/07/17 18.29% 12.35% 8.72% 8.07% 6.02% 3.71% 3.87% 2.13% 5.16% 0.01%
2026/07/18 20.76% 11.34% 7.52% 6.91% 6.99% 2.14% 3.67% 1.85% 6.15% 0.01%
2026/07/19 24.6% 12.83% 6.39% 7.57% 5.51% 3.63% 3.98% 2.54% 4.47% 1.27%
2026/07/20 19.48% 9.62% 7.45% 8.1% 6.83% 4.48% 0.75% 2.69% 3.83% 0.01%
2026/07/21 18.94% 13.8% 5.03% 6.38% 4.42% 3.84% 3.57% 2.94% 3.17% 0.57%
2026/07/22 22.2% 11.55% 4.13% 7.91% 4.15% 2.66% 5.23% 2.56% 3.99% 1.91%
2026/07/23 18.76% 13.19% 3.64% 6.28% 4.82% 2.85% 6.23% 2.33% 3.61% 5.22%
2026/07/24 12.36% 14.74% 2.3% 7.07% 5.34% 4.03% 7.84% 3.2% 4.71% 3.64%
2026/07/25 20.31% 10.8% 6.82% 6.53% 3.86% 2.63% 3.08% 2.56% 3.48% 1.37%
2026/07/26 13.8% 14.92% 4.34% 6.12% 3.78% 2.68% 4.39% 2.58% 4.25% 6%
2026/07/27 16.01% 13.39% 4.26% 7.42% 6.04% 3.88% 5.09% 2.69% 3.41% 0.62%
2026/07/28 19.16% 11.94% 5.6% 5.87% 4.28% 3.26% 2.3% 2.3% 3.3% 3.03%
2026/07/29 16.98% 10.72% 6.5% 7.22% 5.41% 4.31% 1.69% 2.17% 3.98% 0.11%
2026/07/30 16.26% 10.96% 5.54% 7.54% 6.18% 4.28% 4.01% 2.75% 3.68% 0%
2026/07/31 19.65% 10.8% 9.04% 8.52% 5.37% 4.57% 3.94% 3.1% 1.85% 0.08%
  • business.bt.com
  • vodafone.co.uk
  • virtuallandline.co.uk
  • ee.co.uk
  • vonage.co.uk
  • virginmediabusiness.co.uk
  • ringcentral.com
  • 3cx.com
  • ionos.co.uk
  • bt.com

Copyright © Adthena. All rights reserved.

In July 2026, business.bt.com led with fluctuating spend, peaking mid-month. Vodafone.co.uk showed steady growth, while virtuallandline.co.uk and ee.co.uk had moderate increases. Ringcentral.com surged late, ending with a strong finish.

Market Exposure

Competitor Count for UK Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 155
2026/07/02 166
2026/07/03 171
2026/07/04 166
2026/07/05 171
2026/07/06 168
2026/07/07 164
2026/07/08 160
2026/07/09 161
2026/07/10 168
2026/07/11 157
2026/07/12 157
2026/07/13 164
2026/07/14 169
2026/07/15 164
2026/07/16 164
2026/07/17 166
2026/07/18 164
2026/07/19 157
2026/07/20 149
2026/07/21 169
2026/07/22 173
2026/07/23 172
2026/07/24 168
2026/07/25 175
2026/07/26 179
2026/07/27 172
2026/07/28 177
2026/07/29 155
2026/07/30 140
2026/07/31 133

Copyright © Adthena. All rights reserved.

July began with 155 advertisers, peaking at 179 on the 26th. A decline followed, ending the month at 133.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vodafone.co.uk 4.36%
business.bt.com 3.96%
ee.co.uk 3.06%
three.co.uk 2.84%
virtuallandline.co.uk 1.46%
g.network -0.03%
hiya.com -0.04%
razorblue.com -0.05%
expertmarket.co.uk -0.08%
bt.com -22.89%

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Vodafone.co.uk surged by 4.36%, while bt.com plummeted by 22.89%. Business.bt.com, ee.co.uk, and three.co.uk also saw positive gains.

Campaign Efficiency

UK Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vodafone.co.uk business.bt.com ee.co.uk proton.me three.co.uk virtuallandline.co.uk virginmedia.com broadband-finder.co.uk expertmarket.co.uk bt.com
2026/07/01 18.84% 14.09% 6.04% 7% 2.41% 2.17% 1.21% 0.83% 2.07% 4.21%
2026/07/02 30.02% 15.41% 4.4% 3.69% 0.53% 1.64% 1.86% 1.45% 2.3% 5.76%
2026/07/03 19.28% 13.98% 5.28% 3.47% 2.98% 1.86% 2.02% 0.87% 2.41% 17.33%
2026/07/04 21.01% 14.54% 7.34% 3.95% 1.8% 1.79% 1.92% 0.86% 1.42% 15.85%
2026/07/05 19.75% 13.3% 4.72% 3.57% 0.63% 1.85% 1.72% 0.84% 1.09% 26.6%
2026/07/06 16.82% 11.16% 6.59% 3.07% 2.37% 0.73% 1.39% 0.93% 2.25% 34.91%
2026/07/07 19.25% 9.99% 4.34% 2.52% 0.71% 0.89% 1.01% 1.03% 2.4% 34.04%
2026/07/08 18.48% 12.35% 5.49% 4.18% 0.44% 1.84% 1.04% 1.74% 2.67% 26.85%
2026/07/09 12.22% 9.37% 3.7% 3.23% 1.24% 1.25% 1.51% 0.72% 0.91% 41.27%
2026/07/10 23.85% 16.42% 8.78% 3.73% 0.46% 0.77% 1.38% 2.11% 2.58% 12.64%
2026/07/11 14.14% 13.59% 6.05% 4.18% 0.16% 1.3% 1.67% 0.98% 0.85% 30.94%
2026/07/12 13.47% 12.74% 5.51% 2.58% 1.84% 1.55% 1.37% 0.78% 1.19% 41.36%
2026/07/13 26.46% 12.91% 10.1% 4.59% 1.37% 1.72% 1.94% 1.51% 2.62% 0.17%
2026/07/14 26.13% 13.85% 7.75% 3.98% 0.04% 2.02% 1.87% 7.97% 2.25% 0.34%
2026/07/15 30.92% 12.5% 8.41% 3.43% 2.89% 1.96% 1.53% 1% 2.82% 0.2%
2026/07/16 21.05% 11.92% 7.06% 6.15% 2.86% 2.16% 2.48% 1.2% 2.44% 0.01%
2026/07/17 24.16% 13.44% 5.92% 9.62% 1.49% 3.26% 2.18% 0.42% 1.61% 0.02%
2026/07/18 21.58% 17.38% 5.74% 11.48% 2.42% 2.75% 0.99% 1.24% 0.75% 0.01%
2026/07/19 25.4% 19.13% 7.74% 5.61% 2.56% 2.45% 2.03% 1.15% 1.76% 2.27%
2026/07/20 21.28% 16.7% 7.09% 2.45% 0.32% 3.08% 2.41% 2.05% 3.08% 0.01%
2026/07/21 26.13% 13.85% 7.75% 3.98% 0.04% 2.02% 1.87% 7.97% 2.25% 0.34%
2026/07/22 22.9% 17.74% 9.07% 4.51% 1.06% 1.55% 2.23% 1.03% 1.79% 2.99%
2026/07/23 22.02% 13.92% 8.7% 3.56% 2.8% 1.26% 1.12% 1.63% 1.72% 11.29%
2026/07/24 25.96% 11.25% 6.5% 6.72% 1.14% 0.81% 1.33% 4.62% 1.95% 5.42%
2026/07/25 19.05% 14.2% 6.92% 5.88% 1.44% 2.52% 2.67% 4.53% 1.45% 3.47%
2026/07/26 24.18% 10.3% 5.81% 4.63% 2.17% 1.43% 1.69% 3.4% 1.31% 11.94%
2026/07/27 22.74% 11.72% 7.28% 7.53% 1.93% 1.53% 1.94% 0.77% 2.26% 1.63%
2026/07/28 18.21% 11.34% 4.34% 5.09% 4.81% 1.75% 1.64% 0.64% 1.11% 16.04%
2026/07/29 16.85% 12.13% 6.06% 6.33% 3.93% 2.28% 2.11% 2.37% 0.85% 0.16%
2026/07/30 21.54% 13.32% 8.12% 5.52% 5.32% 2.28% 1.99% 1.11% 0.5% 0%
2026/07/31 19.79% 16.34% 9.02% 5% 4.46% 3.65% 2.76% 0.56% 0.24% 0.09%
  • vodafone.co.uk
  • business.bt.com
  • ee.co.uk
  • proton.me
  • three.co.uk
  • virtuallandline.co.uk
  • virginmedia.com
  • broadband-finder.co.uk
  • expertmarket.co.uk
  • bt.com

Copyright © Adthena. All rights reserved.

In July 2026, Vodafone’s impression share fluctuated, peaking at 30.92% mid-month. BT.com started strong, then dipped significantly. EE and Proton saw modest gains, while Three and Virgin Media remained low. The month ended with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services - Last month
  1. 1
    Contact Virgin Media https://virginmedia.broadband-finder.co.uk

    Ultrafast Fibre Packages — Check Virgin Superfast Fibre Speeds In Your Area. Call Us To Find The Best Deals! Compare The Best...

  2. 2
    BT https://www.bt.com

    British Telecom — Supercharging, Protecting & Connecting. BT champions the UK to do brilliant things. Discover how BT powers brilliant things. Fast fibre, security & connectivity. Built‑In Online Security.

  3. 3
    EE's Official Website https://www.ee.co.uk › pay-as-you-go

    The UK’s Best Network — Join EE, the UK's best network for 11 years running

  4. 4
    Free, Private Email https://www.proton.me

    Free Inbox, No Tracking — Proton Mail is the free email built to protect your digital life. Try free secure email that puts you—not advertisers—in charge. Services: Windows, Mac, Android, iOS, Linux.

  5. 5
    Vodafone Official Site - Speak to Vodafone Today https://www.vodafone.co.uk

    Get A New Phone Every Year Or Keep Your Phone Lasting Longer With Vodafone EVO.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Virgin Media entices with ultrafast fibre deals, while BT champions connectivity and security. EE boasts the UK’s best network, Proton Mail offers privacy-focused email, and Vodafone promotes flexible phone plans. Each ad uniquely highlights its strengths, capturing diverse consumer needs.

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