UK Telecommunications Managed Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Managed Services – UK

Google AI Overview visibility for Telecommunications Managed Services UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.6401869159
70.3598130841
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 1%
Transactional 3%
Navigational 49%
Seasonal 0%
Local 1%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications Managed Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
vodafone.co.uk 35.07
business.bt.com 18.08
three.co.uk 10.72
ee.co.uk 9.93
virtuallandline.co.uk 5.7
virginmedia.com 2.91
virginmediabusiness.co.uk 2.54
proton.me 2.33
vonage.co.uk 1.52
broadband-finder.co.uk 1.29
others 9.91
  • vodafone.co.uk - 35.07%
  • business.bt.com - 18.08%
  • three.co.uk - 10.72%
  • ee.co.uk - 9.93%
  • virtuallandline.co.uk - 5.7%
  • virginmedia.com - 2.91%
  • virginmediabusiness.co.uk - 2.54%
  • proton.me - 2.33%
  • vonage.co.uk - 1.52%
  • broadband-finder.co.uk - 1.29%
  • others - 9.91%

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Vodafone.co.uk dominates with 35.07% click share, followed by business.bt.com at 18.08%. Others collectively hold 9.91%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Managed Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vodafone.co.uk business.bt.com ee.co.uk virtuallandline.co.uk vonage.co.uk virginmediabusiness.co.uk ionos.co.uk 3cx.com proton.me three.co.uk
2026/09/01 18.17% 16.81% 7.28% 13.25% 3.96% 3.53% 3.93% 4.34% 0.65% 1.75%
2026/09/02 23.39% 19.03% 6.66% 9.21% 4.34% 3.33% 1.24% 2.67% 0.87% 1.59%
2026/09/03 19.54% 20.07% 7.47% 7.78% 3.75% 3.27% 1.35% 2.47% 0.64% 1.46%
2026/09/04 16.82% 17.93% 7.58% 7.62% 4.64% 3.63% 1.84% 1.63% 1.52% 1.97%
2026/09/05 17.48% 19.01% 7.97% 7.06% 4.96% 2.79% 1.77% 3.38% 1.72% 1.77%
2026/09/06 20.4% 18.72% 6.6% 5.11% 6.28% 3.52% 1.52% 2.36% 2.09% 2.22%
2026/09/07 19.23% 17.33% 7.24% 4.84% 3.63% 3.26% 1.74% 2.34% 2.07% 1.56%
2026/09/08 16.77% 19.09% 7.26% 4.81% 3.82% 3.52% 2.62% 2.54% 1.27% 1.58%
2026/09/09 20.95% 16.15% 6.98% 7.33% 3.57% 3.91% 2.93% 2.58% 1.14% 1.86%
2026/09/10 21.56% 21.43% 7.03% 7.01% 4.74% 4.02% 3.27% 2.18% 1.78% 1.53%
2026/09/11 21.09% 19.44% 7.56% 7.92% 4.01% 3.98% 3.51% 1.89% 0.89% 1.74%
2026/09/12 23.4% 14.7% 6.74% 10.87% 3.87% 4.24% 3.35% 2.96% 0.16% 2.26%
2026/09/13 25.66% 15.62% 5.9% 11.79% 3.93% 3.6% 4.52% 3.11% 0.3% 1.28%
2026/09/14 28.13% 11.83% 8.22% 9.85% 3.02% 4% 5.74% 3.5% 1.26% 1.62%
2026/09/15 24.94% 16.21% 8.44% 6.78% 4.47% 4.16% 2.55% 2.07% 1.22% 2.05%
2026/09/16 21.59% 19.43% 8.11% 6.7% 5.16% 3.73% 1.82% 1.53% 2.73% 2.2%
2026/09/17 23.38% 14.85% 6.76% 7.76% 6.18% 3.23% 4.11% 1.95% 2.54% 1.74%
2026/09/18 20.29% 17.99% 8.31% 5.65% 3.96% 3.79% 2.49% 1.67% 2.38% 2.3%
2026/09/19 23.02% 12.13% 8.35% 4.59% 7.77% 3.55% 1.78% 1.39% 2.07% 2.64%
2026/09/20 22.12% 12.97% 7.73% 7.88% 8% 4.18% 2.3% 1.27% 2.53% 1.82%
2026/09/21 18.37% 13.98% 7.72% 4.9% 7.36% 3.46% 2.33% 1.34% 2.89% 2.14%
2026/09/22 22.28% 12% 8.53% 7.21% 8.08% 3.92% 4.03% 1.11% 2.53% 2.14%
2026/09/23 21.53% 12.93% 9.57% 4.1% 11.08% 3.41% 3.93% 1.27% 3.38% 2.82%
2026/09/24 18.69% 17.69% 7.69% 4.74% 5.39% 3.23% 4.85% 0.43% 2.22% 1.68%
2026/09/25 16.86% 20.23% 9.5% 5.46% 5.71% 4.24% 5.74% 1.12% 2.18% 2.37%
2026/09/26 20.27% 12.62% 10.9% 9.88% 9.88% 4.53% 3.3% 1.35% 2.63% 2.33%
2026/09/27 17.88% 14.1% 10.41% 5.89% 10.84% 3.3% 3.71% 1.69% 1.64% 2.64%
2026/09/28 17.02% 13.99% 8.22% 5.48% 8.42% 4.01% 3.78% 0.7% 2.34% 2.48%
2026/09/29 25.58% 11.42% 9.34% 7.72% 4.64% 3.13% 3.2% 2.01% 3.1% 2.51%
2026/09/30 18.51% 11.49% 9.77% 8.14% 4.87% 3.78% 3.69% 3.22% 2.78% 2.37%
  • vodafone.co.uk
  • business.bt.com
  • ee.co.uk
  • virtuallandline.co.uk
  • vonage.co.uk
  • virginmediabusiness.co.uk
  • ionos.co.uk
  • 3cx.com
  • proton.me
  • three.co.uk

Copyright © Adthena. All rights reserved.

Vodafone’s PPC spend peaked mid-month at 28.13%, while BT’s share dipped to 11.42%. EE saw a steady rise, ending at 9.77%. Virtual Landline fluctuated, closing at 8.14%. Vonage and Virgin Media Business maintained low shares, finishing at 4.87% and 3.78%, respectively. Ionos and 3CX had modest gains, ending at 3.69% and 3.22%. Proton and Three showed slight increases, closing at 2.78% and 2.37%.

Market Exposure

Competitor Count for UK Telecommunications Managed Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 153
2026/09/02 157
2026/09/03 163
2026/09/04 168
2026/09/05 159
2026/09/06 167
2026/09/07 190
2026/09/08 179
2026/09/09 173
2026/09/10 164
2026/09/11 161
2026/09/12 153
2026/09/13 140
2026/09/14 132
2026/09/15 138
2026/09/16 144
2026/09/17 139
2026/09/18 142
2026/09/19 142
2026/09/20 127
2026/09/21 149
2026/09/22 145
2026/09/23 133
2026/09/24 129
2026/09/25 130
2026/09/26 124
2026/09/27 113
2026/09/28 128
2026/09/29 141
2026/09/30 129

Copyright © Adthena. All rights reserved.

September began with 153 advertisers, peaking at 190 on the 7th. A decline followed, ending the month at 129.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Managed Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ee.co.uk 2.39%
proton.me 1.31%
three.co.uk 1.16%
vonage.co.uk 0.72%
mail.co.uk 0.4%
virtuallandline.co.uk -0.71%
ringcentral.com -0.74%
broadband-finder.co.uk -0.79%
vodafone.co.uk -1.17%
business.bt.com -2.7%

Copyright © Adthena. All rights reserved.

EE.co.uk surged with a 2.39% click share increase, while business.bt.com faced a 2.7% decline. Proton.me and three.co.uk also gained, contrasting with Vodafone’s drop.

Campaign Efficiency

UK Telecommunications Managed Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vodafone.co.uk business.bt.com three.co.uk proton.me ee.co.uk business-quote.co.uk virtuallandline.co.uk digital-tv.co.uk virginmedia.com broadband-finder.co.uk
2026/09/01 30.37% 14.46% 8.74% 2.28% 6.59% 2.16% 4.75% 1.72% 3.44% 0.44%
2026/09/02 35.09% 14.79% 6.75% 1.94% 4.77% 1.93% 3.15% 2.33% 1.94% 5.29%
2026/09/03 31.87% 15.61% 6.31% 2.6% 6.14% 1.81% 2.81% 1.38% 1.93% 0.81%
2026/09/04 27.18% 13.52% 8.59% 5.29% 4.81% 3.09% 2.67% 2.54% 2.09% 1.07%
2026/09/05 26.24% 13.5% 7.37% 7.57% 5.7% 2.69% 2.37% 0.82% 1.92% 1.62%
2026/09/06 26.72% 11.96% 7.63% 9.04% 3.77% 2.36% 1.51% 1.61% 1.6% 7.11%
2026/09/07 27.09% 11.68% 6.1% 7.16% 5.52% 1.5% 1.49% 2.51% 1.98% 3.71%
2026/09/08 24.72% 13.29% 5.63% 4.31% 6.35% 1.62% 1.44% 2.52% 1.89% 8.1%
2026/09/09 31.47% 12.31% 7.28% 3.16% 4.63% 1.88% 2.43% 2.05% 1.51% 4.63%
2026/09/10 31.15% 15.23% 6.06% 6.21% 5.14% 1.01% 2.14% 2.19% 2.28% 1.22%
2026/09/11 32.64% 15.19% 6.94% 4.23% 4.45% 0.72% 2.66% 1.42% 2.02% 0.78%
2026/09/12 38.37% 11.07% 9.5% 0.53% 4.29% 1.41% 3.95% 1.02% 2.15% 0.64%
2026/09/13 39.31% 12.31% 5.93% 0.96% 3.63% 0.14% 4.03% 1.95% 2.41% 5.65%
2026/09/14 37.76% 8.97% 7.16% 5.83% 6.34% 0.61% 3.28% 1.94% 1.85% 4.36%
2026/09/15 35.04% 11.82% 7.98% 4.98% 5.48% 1.61% 2.04% 2.3% 2.03% 1.75%
2026/09/16 31.21% 12.28% 7.38% 10.28% 4.85% 2.6% 1.81% 3.54% 1.75% 1.89%
2026/09/17 33% 10.52% 6.65% 7.72% 4.56% 2.51% 2.35% 2.72% 2.18% 3.22%
2026/09/18 28.97% 11.3% 7.48% 8.43% 4.78% 3.1% 1.52% 2.87% 1.95% 5.25%
2026/09/19 29.03% 9.54% 8.51% 6.35% 5.2% 3.55% 1.28% 3.31% 2.01% 2.8%
2026/09/20 31.56% 9.56% 6.3% 10.51% 5.46% 3.66% 2.24% 2.27% 1.91% 0.85%
2026/09/21 26.16% 9.34% 6.97% 9.47% 4.67% 3.3% 1.3% 2.7% 1.76% 1.97%
2026/09/22 31.61% 8.82% 7.73% 8.47% 5.83% 2.26% 2.06% 1.63% 1.02% 0.82%
2026/09/23 28.91% 9.66% 8.99% 9.18% 6.61% 3.85% 1.08% 2.98% 0.82% 1%
2026/09/24 25.95% 12.48% 6.35% 7.24% 5.9% 2.01% 1.47% 2.88% 1.05% 1.76%
2026/09/25 26.19% 12.82% 8.31% 9.26% 6.07% 2.34% 1.52% 2.38% 1.48% 1.02%
2026/09/26 29.38% 9.85% 7.9% 10.49% 6.88% 1.38% 2.79% 1.79% 1.39% 1.43%
2026/09/27 26.05% 10.23% 9.18% 6.19% 7.35% 2.27% 1.68% 3.43% 1.8% 2.4%
2026/09/28 26.15% 10.48% 9.36% 7.07% 6.02% 3.37% 1.79% 3.84% 1.88% 1.4%
2026/09/29 36.55% 8.19% 7.98% 7.61% 5.48% 1.37% 2.08% 1.11% 0.95% 0.01%
2026/09/30 29.72% 8.72% 7.87% 7.87% 5.55% 2.43% 2.2% 2.06% 0.93% 0.89%
  • vodafone.co.uk
  • business.bt.com
  • three.co.uk
  • proton.me
  • ee.co.uk
  • business-quote.co.uk
  • virtuallandline.co.uk
  • digital-tv.co.uk
  • virginmedia.com
  • broadband-finder.co.uk

Copyright © Adthena. All rights reserved.

In September 2026, Vodafone’s impression share fluctuated, peaking mid-month at 39.31%. Business BT saw a decline, ending at 8.72%. Three’s share remained steady, closing at 7.87%. Proton’s share varied, finishing at 7.87%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Managed Services - Last month
  1. 1
    Business Broadband https://business.bt.com › business › broadband

    BT Business Broadband Deals — Switch to 900Mbps and stay connected with next‑day fault fix and 24/7 support on Pro. Switch to BT Business today. Trusted By UK Business.

  2. 2
    Sky Contact Number https://sky.digital-tv.co.uk

    Sky TV, Broadband & Mobile — Call our Sky experts now to find the right deal for you – TV, broadband ...

  3. 3
    Free Email Address - 100% Free, 100% Private https://www.proton.me

    Create your free Proton Mail account in minutes. No credit card required. Sign up free for a secure email account. No cost, no ads, no data mining. Services: Windows, Mac, Android, iOS, Linux.

  4. 4
    The UK's Fastest 5G Network - Pay Monthly Phone Plans https://www.three.co.uk

    Enjoy The Convenience Of Pay Monthly Mobile Deals With Three. Buy Your Device Today. Order Samsung Galaxy Z Flip7 On The UK's Fastest 5G Network...

  5. 5
    Vodafone Official Site - Speak to Vodafone Today https://www.vodafone.co.uk

    Get A New Phone Every Year Or Keep Your Phone Lasting Longer With Vodafone EVO. Get The...

Copyright © Adthena. All rights reserved.

BT Business Broadband emphasizes reliability with 900 Mbps speeds, next-day fault fixes, and 24/7 support. Sky offers personalized deals for TV, broadband, and mobile. Proton Mail highlights privacy with free, ad-free email. Three promotes fast 5G and flexible phone plans. Vodafone focuses on device longevity with EVO plans.

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