Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Managed Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 16.2131015523 |
| 83.7868984477 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 32 |
| 68 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 23.73 |
| business.bt.com | 19.56 |
| ee.co.uk | 12.03 |
| bt.com | 9.96 |
| virtuallandline.co.uk | 4.23 |
| three.co.uk | 4.19 |
| o2.co.uk | 3.62 |
| virginmediabusiness.co.uk | 2.18 |
| virginmedia.com | 2.16 |
| proton.me | 1.44 |
| others | 16.9 |
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In the PPC landscape, Vodafone leads with 23.73% click share, followed by business.bt.com at 19.56%. ‘Others’ collectively hold 16.9%, showcasing diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | vodafone.co.uk | business.bt.com | virtuallandline.co.uk | ee.co.uk | vonage.co.uk | o2.co.uk | 8x8.com | bt.com | virginmediabusiness.co.uk | ionos.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 18.35% | 13.2% | 3.18% | 4.05% | 1.69% | 2.6% | 3.17% | 1.11% | 3.01% | 1.34% |
| 2026/06/02 | 18.09% | 13.6% | 5.18% | 5.43% | 2.22% | 3.73% | 3.37% | 0.52% | 2.87% | 1.49% |
| 2026/06/03 | 20.73% | 12.02% | 2.9% | 4.4% | 2.44% | 3.21% | 2.67% | 1.25% | 3.94% | 4.81% |
| 2026/06/04 | 19.41% | 14.33% | 3.87% | 4.93% | 2.65% | 3.6% | 3% | 0.43% | 2.86% | 2.1% |
| 2026/06/05 | 20.03% | 9.97% | 5.34% | 4.87% | 3.14% | 3.3% | 3.15% | 0.82% | 3.35% | 2.59% |
| 2026/06/06 | 21.17% | 10.36% | 4.44% | 3.07% | 3.28% | 2.03% | 3.82% | 0.94% | 3.82% | 2.8% |
| 2026/06/07 | 18.32% | 14.62% | 3.14% | 7.07% | 2.84% | 2.67% | 3.82% | 2.65% | 3.49% | 2.25% |
| 2026/06/08 | 17.72% | 15.04% | 3.01% | 6.55% | 2.58% | 2.31% | 2.77% | 0.65% | 3.4% | 1.77% |
| 2026/06/09 | 17.13% | 13.3% | 3.85% | 6.26% | 2.68% | 3.71% | 2.54% | 2.44% | 3.37% | 2.46% |
| 2026/06/10 | 12.75% | 15.51% | 3.67% | 6.79% | 2.55% | 3.85% | 2.94% | 2.83% | 2.88% | 2.8% |
| 2026/06/11 | 14.54% | 15.45% | 4.02% | 6.85% | 2.06% | 3.09% | 2.76% | 1.74% | 2.49% | 3.21% |
| 2026/06/12 | 12.05% | 16.44% | 4.62% | 5.68% | 1.84% | 2.65% | 3.35% | 2.85% | 2.07% | 2.65% |
| 2026/06/13 | 11.28% | 18.12% | 3.82% | 7.87% | 2.34% | 1.86% | 4.5% | 4.03% | 3.62% | 3.78% |
| 2026/06/14 | 9.8% | 14.6% | 3.63% | 6.1% | 2.32% | 3.65% | 3.95% | 16.42% | 3.37% | 3.18% |
| 2026/06/15 | 15.58% | 14.07% | 3.89% | 6.84% | 4.26% | 2.44% | 3% | 4.98% | 2.76% | 2.89% |
| 2026/06/16 | 16.09% | 13.28% | 5.05% | 7.27% | 2.85% | 2.86% | 2.84% | 6.03% | 2.27% | 2.8% |
| 2026/06/17 | 21.11% | 13.94% | 2.66% | 4.87% | 1.5% | 3.03% | 5.04% | 8.56% | 1.89% | 2.93% |
| 2026/06/18 | 18.6% | 13.47% | 2.69% | 5.41% | 2.64% | 3.41% | 4.14% | 6.12% | 2.29% | 2.62% |
| 2026/06/19 | 17.18% | 12.7% | 2.22% | 4.87% | 2.23% | 2.97% | 3.79% | 11.63% | 3.26% | 3.04% |
| 2026/06/20 | 18.41% | 14.69% | 6.22% | 4.46% | 2.58% | 3.12% | 4.2% | 7.48% | 3.67% | 2.98% |
| 2026/06/21 | 13.56% | 15.09% | 6.71% | 7.99% | 3.56% | 3.69% | 5.03% | 5.71% | 4.67% | 3.22% |
| 2026/06/22 | 15.86% | 14.57% | 3.35% | 6% | 2.13% | 4.61% | 3.8% | 5.78% | 3.38% | 2.88% |
| 2026/06/23 | 16.39% | 15.35% | 5.56% | 4.67% | 1.84% | 3.92% | 4.2% | 8.26% | 3.16% | 2.8% |
| 2026/06/24 | 16.4% | 9.52% | 5.64% | 3.47% | 3.57% | 4.49% | 4.31% | 6.74% | 3.23% | 2.86% |
| 2026/06/25 | 8.69% | 16.2% | 5.34% | 5.22% | 3.49% | 5.85% | 4.73% | 3.9% | 3.41% | 4.74% |
| 2026/06/26 | 11.9% | 20.98% | 3.61% | 5.63% | 2.94% | 5.44% | 2.99% | 1.13% | 4.05% | 5.47% |
| 2026/06/27 | 12.52% | 17.49% | 4.7% | 5.68% | 2.84% | 4.17% | 4.58% | 11.25% | 4.4% | 4.38% |
| 2026/06/28 | 18.03% | 21.38% | 4.8% | 6.78% | 3.48% | 3.38% | 3.84% | 1.75% | 4.71% | 2.51% |
| 2026/06/29 | 18.14% | 15.34% | 3.49% | 4.78% | 3.08% | 4.66% | 4.45% | 0.88% | 3.57% | 4.27% |
| 2026/06/30 | 20.64% | 13.75% | 5.14% | 4.9% | 4.16% | 3.93% | 3.77% | 3.52% | 3.34% | 1.86% |
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In June 2026, Vodafone’s PPC spend fluctuated, peaking at 21.17% on June 6th, then dipping to 8.69% on June 25th. Business BT saw a rise, reaching 21.38% on June 28th. Virtual Landline’s spend remained steady, while EE’s peaked at 7.99% on June 21st. Vonage and O2 had modest fluctuations, with O2 peaking at 5.85% on June 25th. 8×8’s spend was consistent, peaking at 5.04% on June 17th. BT’s spend spiked to 16.42% on June 14th, while Virgin Media Business and Ionos had minor fluctuations. The month ended with Vodafone leading, followed by Business BT.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 202 |
| 2026/06/02 | 188 |
| 2026/06/03 | 203 |
| 2026/06/04 | 191 |
| 2026/06/05 | 196 |
| 2026/06/06 | 193 |
| 2026/06/07 | 194 |
| 2026/06/08 | 194 |
| 2026/06/09 | 192 |
| 2026/06/10 | 196 |
| 2026/06/11 | 199 |
| 2026/06/12 | 194 |
| 2026/06/13 | 187 |
| 2026/06/14 | 189 |
| 2026/06/15 | 193 |
| 2026/06/16 | 187 |
| 2026/06/17 | 190 |
| 2026/06/18 | 177 |
| 2026/06/19 | 178 |
| 2026/06/20 | 170 |
| 2026/06/21 | 168 |
| 2026/06/22 | 166 |
| 2026/06/23 | 171 |
| 2026/06/24 | 169 |
| 2026/06/25 | 178 |
| 2026/06/26 | 171 |
| 2026/06/27 | 163 |
| 2026/06/28 | 165 |
| 2026/06/29 | 180 |
| 2026/06/30 | 176 |
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June began with 202 advertisers, fluctuating throughout the month. Mid-month saw a decline, reaching a low of 163 on June 27. The month concluded with 176 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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BT Business surged with a 3.11% increase, while EE faced a 2.5% decline. O2 gained 1.16%, contrasting with Three’s -0.94%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | vodafone.co.uk | business.bt.com | ee.co.uk | proton.me | bt.com | 8x8.com | expertmarket.co.uk | telecomsworld.com | claritycheck.com | three.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 25.79% | 10.9% | 5.04% | 2.84% | 1.36% | 1.39% | 1.83% | 2.48% | 2.01% | 2.55% |
| 2026/06/02 | 25.98% | 11.08% | 6.34% | 3.73% | 0.62% | 2.89% | 1.61% | 2.58% | 0.37% | 2.48% |
| 2026/06/03 | 25.5% | 8.82% | 4.59% | 6.07% | 1.14% | 1.44% | 3.43% | 1.21% | 3.37% | 3.89% |
| 2026/06/04 | 27.1% | 12.32% | 5.48% | 3.5% | 0.41% | 1.74% | 3.37% | 2.06% | 1.44% | 2.63% |
| 2026/06/05 | 26.19% | 7.51% | 6.51% | 3.61% | 0.91% | 1.48% | 4.09% | 2.77% | 0.13% | 4.61% |
| 2026/06/06 | 28.91% | 8.44% | 3.73% | 3.59% | 3.37% | 2.14% | 3.1% | 2.31% | 1.59% | 3.66% |
| 2026/06/07 | 25.17% | 11.89% | 9.91% | 3.17% | 2.24% | 3.78% | 2.19% | 2.9% | 2.25% | 2.73% |
| 2026/06/08 | 24.81% | 12.98% | 9.3% | 3.23% | 0.86% | 2.15% | 2.59% | 1.87% | 0.32% | 3.64% |
| 2026/06/09 | 23.88% | 11.16% | 8.98% | 3.07% | 3.28% | 1.27% | 2.91% | 2.94% | 1.29% | 2.12% |
| 2026/06/10 | 17.21% | 11.56% | 9.12% | 2.81% | 10.73% | 1.54% | 2.17% | 2.31% | 1.7% | 2.21% |
| 2026/06/11 | 18.99% | 14.8% | 9.71% | 3.7% | 2.26% | 1.97% | 2.01% | 2.53% | 1.25% | 1.56% |
| 2026/06/12 | 16.06% | 11.88% | 6.42% | 3.71% | 2.77% | 2.41% | 1.24% | 2.79% | 9.9% | 2.04% |
| 2026/06/13 | 15.37% | 13.54% | 10.97% | 4.17% | 4.95% | 3.09% | 1.67% | 2.92% | 4.04% | 2.2% |
| 2026/06/14 | 11.49% | 9.11% | 6.16% | 2.86% | 33.14% | 1.9% | 1.09% | 2.06% | 4.26% | 1.36% |
| 2026/06/15 | 20.93% | 11.92% | 9.76% | 3.36% | 5.75% | 1.5% | 0.94% | 2.28% | 3.86% | 2.41% |
| 2026/06/16 | 20.12% | 11.14% | 9.18% | 3.72% | 12.1% | 1.33% | 1.2% | 2.73% | 3.69% | 0.6% |
| 2026/06/17 | 25.24% | 12.23% | 5.39% | 2.7% | 7.56% | 3.4% | 1.91% | 2.51% | 3.5% | 2.34% |
| 2026/06/18 | 23.5% | 10.56% | 6.96% | 4.06% | 7.02% | 3.07% | 1.1% | 2.72% | 1.68% | 3.22% |
| 2026/06/19 | 16.38% | 7.46% | 4.76% | 2.62% | 24.07% | 1.85% | 0.76% | 1.68% | 6.27% | 1.8% |
| 2026/06/20 | 23.35% | 13.66% | 4.49% | 4.66% | 7.13% | 2.45% | 0.66% | 2.27% | 2.08% | 2.82% |
| 2026/06/21 | 18.78% | 15% | 10.48% | 5.02% | 6.19% | 3.67% | 0.88% | 1.45% | 0.45% | 0.92% |
| 2026/06/22 | 22.36% | 13.63% | 6.67% | 4.33% | 5.57% | 2.18% | 0.8% | 1.97% | 3.21% | 1.97% |
| 2026/06/23 | 22.33% | 13.23% | 4.01% | 3.94% | 7.34% | 3.32% | 1.09% | 2.68% | 1.85% | 1.36% |
| 2026/06/24 | 21.01% | 9.55% | 3.78% | 4.59% | 7.01% | 3.53% | 2.14% | 2.67% | 0.9% | 1.48% |
| 2026/06/25 | 12.84% | 16.82% | 6.92% | 4.48% | 4.4% | 2.93% | 3.42% | 2.66% | 0.08% | 4.1% |
| 2026/06/26 | 16.92% | 21.03% | 4.91% | 4.22% | 1.16% | 3.13% | 1.12% | 1.32% | 1.21% | 2.37% |
| 2026/06/27 | 17.86% | 16.12% | 5.5% | 4.24% | 11.84% | 3.84% | 1.92% | 1.38% | 1.02% | 2.42% |
| 2026/06/28 | 24.2% | 17.95% | 8.6% | 4.16% | 1.71% | 3.44% | 0.93% | 1.97% | 1.25% | 3.38% |
| 2026/06/29 | 26.23% | 13.52% | 4.72% | 3.58% | 0.85% | 4.41% | 2.37% | 1.15% | 0.9% | 1.77% |
| 2026/06/30 | 27.95% | 11.97% | 6.62% | 4.56% | 3.55% | 3.47% | 1.85% | 1.38% | 0.17% | 0% |
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In June 2026, Vodafone’s impression share fluctuated, peaking at 28.91% on June 6 and dipping to 11.49% on June 14. By month’s end, it stabilized at 27.95%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Britain Powered by BT — Supercharging, Protecting & Connecting. BT champions the UK to do brilliant things.
Our coverage checker helps you discover the mobile signal strength, 4G and 5G coverage in your area and highlights any problems nearby.
O2 Business Deals — O2 For Small Business - Save Big On Selected Business Mobile When You Trade In. Upgrade...
Free Inbox, No Tracking — Proton Mail is the free email built to protect your digital life. Get free email that’s encrypted, ad-free, and trusted by 100M+ users.
Vodafone Official Site — Get A New Phone Every Year Or Keep Your Phone Lasting Longer With Vodafone EVO. Discover...
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BT’s ad highlights its role in empowering the UK, emphasizing connectivity and protection. EE focuses on transparency with its coverage checker, ensuring users know their signal strength. O2 targets small businesses with trade-in deals. Proton Mail offers privacy with encrypted, ad-free email. Vodafone promotes flexibility with its EVO plans.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the UK Telecommunications Managed Services June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the UK Telecommunications Managed Services June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The UK Telecommunications Managed Services June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
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Yes. The UK Telecommunications Managed Services June 2026 Report aggregates data from across both device types and Google Shopping.
The UK Telecommunications Managed Services June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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