Market Exposure
Share of Clicks for top 10 UK Telecommunications Managed Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 32.73 |
| ee.co.uk | 12.02 |
| claritycheck.com | 9.67 |
| business.bt.com | 7.43 |
| virtuallandline.co.uk | 5.27 |
| virginmedia.com | 3.44 |
| virginmediabusiness.co.uk | 2.85 |
| o2.co.uk | 2.29 |
| proton.me | 2.22 |
| ringcentral.com | 1.99 |
| others | 20.09 |
- vodafone.co.uk - 32.73%
- ee.co.uk - 12.02%
- claritycheck.com - 9.67%
- business.bt.com - 7.43%
- virtuallandline.co.uk - 5.27%
- virginmedia.com - 3.44%
- virginmediabusiness.co.uk - 2.85%
- o2.co.uk - 2.29%
- proton.me - 2.22%
- ringcentral.com - 1.99%
- others - 20.09%
Copyright © Adthena. All rights reserved.
Vodafone.co.uk leads with 32.73% click share, followed by others at 20.09%. EE.co.uk captures 12.02%, while claritycheck.com holds 9.67%.
Market Exposure
Share of Spend for the top 10 UK Telecommunications Managed Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | vodafone.co.uk | business.bt.com | 8x8.com | dialpad.com | virtuallandline.co.uk | 3cx.com | vonage.co.uk | airit.co.uk | ee.co.uk | expertmarket.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 15.69% | 4.93% | 2.34% | 2.87% | 4.98% | 3.52% | 5.47% | 2.78% | 7.03% | 4.23% |
| 2025/12/02 | 16.27% | 7.57% | 2.36% | 3.8% | 4.97% | 3.35% | 5.13% | 0.69% | 5.11% | 4.89% |
| 2025/12/03 | 12.26% | 7.16% | 1.39% | 3.71% | 3.35% | 4.11% | 5.9% | 4.24% | 5.58% | 5.87% |
| 2025/12/04 | 10.9% | 8.23% | 2.84% | 3.99% | 4.29% | 3.47% | 6.79% | 3.48% | 3.51% | 6.82% |
| 2025/12/05 | 12.33% | 8.39% | 2.95% | 4.54% | 4.74% | 2.33% | 6.51% | 3.36% | 6.31% | 6.22% |
| 2025/12/06 | 12.35% | 10.18% | 1.62% | 4.43% | 6.19% | 4.13% | 7.89% | 5% | 5.31% | 3.86% |
| 2025/12/07 | 13.9% | 11.1% | 1.3% | 4.21% | 5.56% | 3.62% | 8.65% | 4.46% | 5.25% | 3.04% |
| 2025/12/08 | 20.34% | 8.69% | 1.41% | 4.57% | 3.9% | 3.38% | 4.2% | 2.75% | 4.86% | 3.93% |
| 2025/12/09 | 19.35% | 5.41% | 1.79% | 5.01% | 4.19% | 3.71% | 5.61% | 2.98% | 4.72% | 6.18% |
| 2025/12/10 | 17.17% | 5.82% | 2.97% | 4.78% | 4.64% | 4.31% | 5.39% | 3.06% | 3.23% | 4.56% |
| 2025/12/11 | 17.69% | 7.95% | 4.21% | 4.34% | 4.38% | 3.08% | 5.17% | 2.38% | 2.72% | 5.07% |
| 2025/12/12 | 14.34% | 7.78% | 4.37% | 3.95% | 3.96% | 3.66% | 7% | 1.87% | 4.62% | 4.85% |
| 2025/12/13 | 15.19% | 15.46% | 1.07% | 4.61% | 5.11% | 3.91% | 7.95% | 3.54% | 4.09% | 2.99% |
| 2025/12/14 | 16.56% | 10.56% | 1.14% | 4.34% | 5.18% | 4.81% | 8.3% | 3% | 3.84% | 2.92% |
| 2025/12/15 | 18.64% | 4.12% | 3.77% | 5.02% | 4.15% | 3.66% | 7.74% | 2.32% | 3.84% | 3.72% |
| 2025/12/16 | 17.2% | 1.18% | 2.77% | 5.18% | 5.01% | 3.2% | 5.54% | 2.91% | 4.09% | 5.36% |
| 2025/12/17 | 18.48% | 0.5% | 3.16% | 5.09% | 4.42% | 3.75% | 5.9% | 5.16% | 5.06% | 5.93% |
| 2025/12/18 | 17.3% | 2.1% | 3.92% | 4.72% | 3.67% | 3.04% | 6.65% | 2.18% | 4.54% | 6.32% |
| 2025/12/19 | 15.2% | 5.86% | 3.97% | 4.56% | 5.22% | 3.62% | 6.04% | 2.43% | 5.29% | 4.53% |
| 2025/12/20 | 12.65% | 5.36% | 1.64% | 5.39% | 5.8% | 5.5% | 7.51% | 2% | 7.04% | 1.87% |
| 2025/12/21 | 16.43% | 6.48% | 1.7% | 4.93% | 5.75% | 4.39% | 5.23% | 3.24% | 7.76% | 1.71% |
| 2025/12/22 | 14.9% | 5.96% | 3.25% | 4.89% | 3.77% | 3.92% | 3.59% | 3.47% | 5.05% | 1.44% |
| 2025/12/23 | 13.56% | 5.79% | 3.78% | 5.41% | 5.28% | 5.13% | 2.32% | 3.63% | 3.57% | 1.24% |
| 2025/12/24 | 16.53% | 6.27% | 3.85% | 5.71% | 4.69% | 4.55% | 3.73% | 3.54% | 1.92% | 0.97% |
| 2025/12/25 | 14.77% | 4.65% | 4.61% | 5.79% | 6.64% | 4.34% | 3.77% | 4.19% | 3.15% | 0.61% |
| 2025/12/26 | 12.02% | 6.43% | 4.55% | 5.52% | 6.94% | 4.89% | 1.83% | 3.01% | 2.39% | 0.28% |
| 2025/12/27 | 15.82% | 6.51% | 4.6% | 4.93% | 6.37% | 5.27% | 4.73% | 2.61% | 2.56% | 0% |
| 2025/12/28 | 14.76% | 6.94% | 4.32% | 4.65% | 6.21% | 5.45% | 5.09% | 4% | 2.74% | 0% |
| 2025/12/29 | 19.05% | 5.52% | 4.95% | 4.74% | 5.08% | 5.73% | 2.2% | 3.32% | 2.38% | 0% |
| 2025/12/30 | 17.48% | 5.24% | 5.36% | 5% | 5.38% | 5.02% | 3.61% | 3.67% | 2.88% | 0% |
| 2025/12/31 | 13.37% | 6.77% | 6.41% | 5.78% | 5.08% | 5.04% | 4.34% | 2.99% | 2.12% | 0% |
- vodafone.co.uk
- business.bt.com
- 8x8.com
- dialpad.com
- virtuallandline.co.uk
- 3cx.com
- vonage.co.uk
- airit.co.uk
- ee.co.uk
- expertmarket.co.uk
Copyright © Adthena. All rights reserved.
Vodafone’s PPC spend fluctuated, peaking at 20.34% on December 8. Business BT saw a sharp decline mid-month, while 8×8 and Dialpad showed steady growth. The month ended with Vodafone leading, despite volatility.
Market Exposure
Competitor Count for UK Telecommunications Managed Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 206 |
| 2025/12/02 | 207 |
| 2025/12/03 | 211 |
| 2025/12/04 | 224 |
| 2025/12/05 | 216 |
| 2025/12/06 | 202 |
| 2025/12/07 | 206 |
| 2025/12/08 | 204 |
| 2025/12/09 | 206 |
| 2025/12/10 | 204 |
| 2025/12/11 | 200 |
| 2025/12/12 | 202 |
| 2025/12/13 | 187 |
| 2025/12/14 | 182 |
| 2025/12/15 | 192 |
| 2025/12/16 | 201 |
| 2025/12/17 | 191 |
| 2025/12/18 | 194 |
| 2025/12/19 | 194 |
| 2025/12/20 | 183 |
| 2025/12/21 | 186 |
| 2025/12/22 | 196 |
| 2025/12/23 | 185 |
| 2025/12/24 | 191 |
| 2025/12/25 | 184 |
| 2025/12/26 | 184 |
| 2025/12/27 | 177 |
| 2025/12/28 | 177 |
| 2025/12/29 | 182 |
| 2025/12/30 | 185 |
| 2025/12/31 | 176 |
Copyright © Adthena. All rights reserved.
Advertisers peaked at 224 on December 4, then gradually declined, ending the month at 176.
