Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| hotels.com | 24.38 |
| expedia.com | 17.29 |
| booking.com | 11.19 |
| airbnb.com | 10.13 |
| hilton.com | 6.47 |
| priceline.com | 5.88 |
| vrbo.com | 2.66 |
| trivago.com | 2.52 |
| hyatt.com | 1.82 |
| kayak.com | 1.78 |
| others | 15.88 |
- hotels.com - 24.38%
- expedia.com - 17.29%
- booking.com - 11.19%
- airbnb.com - 10.13%
- hilton.com - 6.47%
- priceline.com - 5.88%
- vrbo.com - 2.66%
- trivago.com - 2.52%
- hyatt.com - 1.82%
- kayak.com - 1.78%
- others - 15.88%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, hotels.com leads with 24.38% click share, followed by expedia.com at 17.29%. ‘Others’ collectively hold 15.88%.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | hotels.com | expedia.com | booking.com | airbnb.com | hilton.com | priceline.com | kayak.com | vrbo.com | trivago.com | hyatt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 19.95% | 16.05% | 12.2% | 8.94% | 6.92% | 10.75% | 3.86% | 2.81% | 3.03% | 1.34% |
| 2025/11/02 | 16.45% | 13.2% | 14.2% | 9.77% | 8.53% | 7.98% | 3.36% | 3.71% | 3.98% | 1.51% |
| 2025/11/03 | 25.6% | 17.63% | 11.52% | 7.58% | 7.02% | 6.85% | 2.51% | 2.88% | 3.48% | 1.03% |
| 2025/11/04 | 25.25% | 19.7% | 12.34% | 7.29% | 6.2% | 7.23% | 1.87% | 3.3% | 3.79% | 0.98% |
| 2025/11/05 | 28.17% | 16.47% | 10.43% | 7.69% | 5.25% | 9.79% | 1.51% | 2.89% | 6.21% | 0.83% |
| 2025/11/06 | 23.82% | 19.2% | 11.66% | 8.61% | 6.15% | 7.12% | 2% | 2.97% | 3.47% | 1.05% |
| 2025/11/07 | 26.34% | 18.24% | 11.03% | 7.94% | 5.79% | 8.13% | 2.25% | 2.68% | 4.13% | 1.14% |
| 2025/11/08 | 23.97% | 17.78% | 10.16% | 9.13% | 6.38% | 6.77% | 2.25% | 3.52% | 3.48% | 1.58% |
| 2025/11/09 | 24.58% | 18.77% | 9.34% | 9.28% | 7.35% | 5.86% | 1.58% | 3.75% | 2.62% | 1.53% |
| 2025/11/10 | 25.77% | 17.92% | 9.36% | 8.66% | 8.25% | 4.55% | 2.91% | 3.51% | 1.41% | 1.37% |
| 2025/11/11 | 23.75% | 20.45% | 9.47% | 6.25% | 8.99% | 4.94% | 4.51% | 2.47% | 4.7% | 1.27% |
| 2025/11/12 | 26.89% | 17.98% | 8.65% | 6.88% | 8.46% | 5.96% | 3.05% | 2.27% | 4.89% | 1.15% |
| 2025/11/13 | 28.77% | 15.73% | 11.08% | 8.11% | 7.53% | 5.48% | 2.5% | 3.56% | 4.2% | 1.13% |
| 2025/11/14 | 27.48% | 16.61% | 11.42% | 7.27% | 7.6% | 5.48% | 2.64% | 2.82% | 3.82% | 1.27% |
| 2025/11/15 | 24.69% | 18.66% | 11.37% | 9.01% | 8.45% | 5.89% | 2.1% | 2.59% | 2.28% | 1.37% |
| 2025/11/16 | 24.07% | 17.18% | 12.84% | 7.84% | 9.03% | 5.71% | 1.98% | 2.57% | 2.07% | 1.46% |
| 2025/11/17 | 25.97% | 17.93% | 11.62% | 6.72% | 7.44% | 7.37% | 2.05% | 2.32% | 4.09% | 1.18% |
| 2025/11/18 | 20.66% | 17.54% | 12% | 8.01% | 7.88% | 7.65% | 4.2% | 3.5% | 3.59% | 1.3% |
| 2025/11/19 | 25.82% | 17.68% | 11.14% | 8.25% | 7.61% | 6.6% | 2.07% | 2.67% | 3.49% | 1.12% |
| 2025/11/20 | 27.16% | 17.86% | 13.14% | 7.98% | 7.2% | 7.59% | 1.98% | 2.3% | 2.05% | 1.07% |
| 2025/11/21 | 29.13% | 19.74% | 11.93% | 7.34% | 6.11% | 6.41% | 1.26% | 2.87% | 2.87% | 1.09% |
| 2025/11/22 | 25.89% | 20.6% | 11.41% | 8.77% | 7.55% | 4.1% | 1.05% | 3.07% | 1.56% | 1.32% |
| 2025/11/23 | 25.06% | 22.17% | 10.43% | 8.57% | 7.5% | 5.32% | 0.89% | 2.88% | 2.77% | 1.22% |
| 2025/11/24 | 24.42% | 18.82% | 11.96% | 7.91% | 7.53% | 6.35% | 2.44% | 2.69% | 3.23% | 1.25% |
| 2025/11/25 | 25.16% | 17.79% | 11.37% | 7.47% | 7.29% | 7.95% | 2.74% | 2.38% | 2.8% | 1.28% |
| 2025/11/26 | 27.27% | 21.43% | 10.64% | 8.52% | 7.45% | 4.36% | 2.7% | 3.03% | 2.21% | 1.05% |
| 2025/11/27 | 24.41% | 19.71% | 12.01% | 8.06% | 6.94% | 5.82% | 2.05% | 2.98% | 3.92% | 1.29% |
| 2025/11/28 | 20.72% | 19.07% | 13.44% | 7.83% | 8.4% | 7.75% | 1.54% | 2.91% | 2.66% | 1.46% |
| 2025/11/29 | 25.45% | 17.85% | 15.18% | 5.5% | 6.81% | 7.27% | 2.83% | 2.66% | 3.44% | 1.03% |
| 2025/11/30 | 23.11% | 19.14% | 12.65% | 7.51% | 6.47% | 4.77% | 3.64% | 3.34% | 2.96% | 1.41% |
- hotels.com
- expedia.com
- booking.com
- airbnb.com
- hilton.com
- priceline.com
- kayak.com
- vrbo.com
- trivago.com
- hyatt.com
Copyright © Adthena. All rights reserved.
In November 2025, Hotels.com led PPC spend, peaking mid-month. Expedia and Booking.com followed, with fluctuating trends. Airbnb and Hilton showed moderate activity, while Priceline, Kayak, and others maintained lower shares.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 1841 |
| 2025/11/02 | 1820 |
| 2025/11/03 | 1851 |
| 2025/11/04 | 1731 |
| 2025/11/05 | 1740 |
| 2025/11/06 | 1799 |
| 2025/11/07 | 1803 |
| 2025/11/08 | 1771 |
| 2025/11/09 | 1803 |
| 2025/11/10 | 1795 |
| 2025/11/11 | 1634 |
| 2025/11/12 | 1725 |
| 2025/11/13 | 1788 |
| 2025/11/14 | 1834 |
| 2025/11/15 | 1906 |
| 2025/11/16 | 1919 |
| 2025/11/17 | 1815 |
| 2025/11/18 | 1767 |
| 2025/11/19 | 1736 |
| 2025/11/20 | 1721 |
| 2025/11/21 | 1770 |
| 2025/11/22 | 1785 |
| 2025/11/23 | 1743 |
| 2025/11/24 | 1763 |
| 2025/11/25 | 1732 |
| 2025/11/26 | 1758 |
| 2025/11/27 | 1841 |
| 2025/11/28 | 1891 |
| 2025/11/29 | 1876 |
| 2025/11/30 | 1763 |
Copyright © Adthena. All rights reserved.
November saw fluctuating advertiser numbers, peaking at 1,919 on the 16th. The month concluded with 1,763 advertisers, reflecting a dynamic landscape.
