Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| hotels.com | 25.28 |
| booking.com | 17.73 |
| expedia.com | 14.66 |
| airbnb.com | 9.25 |
| priceline.com | 4.37 |
| hilton.com | 3.58 |
| vrbo.com | 2.63 |
| kayak.com | 2.03 |
| trivago.com | 1.82 |
| hyatt.com | 1.65 |
| others | 17 |
- hotels.com - 25.28%
- booking.com - 17.73%
- expedia.com - 14.66%
- airbnb.com - 9.25%
- priceline.com - 4.37%
- hilton.com - 3.58%
- vrbo.com - 2.63%
- kayak.com - 2.03%
- trivago.com - 1.82%
- hyatt.com - 1.65%
- others - 17%
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In the PPC landscape, hotels.com leads with 25.28% click share, followed by booking.com at 17.73%. “Others” collectively hold 17.0%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | expedia.com | airbnb.com | priceline.com | hilton.com | kayak.com | vrbo.com | trivago.com | hyatt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 15.94% | 25.85% | 15.18% | 8.82% | 7.4% | 3% | 2.38% | 2.81% | 2.62% | 1.25% |
| 2026/01/02 | 12.81% | 22.12% | 16.48% | 12.27% | 5.79% | 4.02% | 3.79% | 3.87% | 2.79% | 1.22% |
| 2026/01/03 | 11.96% | 23.95% | 18.8% | 10.93% | 5.77% | 3.94% | 3.08% | 3.5% | 3.33% | 1.25% |
| 2026/01/04 | 11.94% | 19.97% | 19.09% | 12.87% | 6.44% | 4.52% | 3.04% | 3.59% | 2.68% | 1.42% |
| 2026/01/05 | 11.54% | 24.09% | 15.76% | 11.59% | 5.77% | 4.5% | 3.93% | 3.27% | 5.4% | 1.19% |
| 2026/01/06 | 15.31% | 19.46% | 15.96% | 11.44% | 5.34% | 3% | 5.34% | 3.54% | 5.04% | 1.12% |
| 2026/01/07 | 14.83% | 16.9% | 14.81% | 12.73% | 6.33% | 5.4% | 4.41% | 4.19% | 4.3% | 1.12% |
| 2026/01/08 | 13.06% | 17.51% | 16.32% | 11.72% | 7.74% | 5.41% | 4.79% | 3.17% | 3.82% | 0.95% |
| 2026/01/09 | 11.68% | 23.9% | 14.27% | 9.08% | 8.33% | 4.96% | 4.12% | 2.93% | 6.5% | 1.03% |
| 2026/01/10 | 11.73% | 25.33% | 15.21% | 11.75% | 6.92% | 5.27% | 2.65% | 3.43% | 3.36% | 1.08% |
| 2026/01/11 | 12.07% | 30.68% | 13% | 11.33% | 4.13% | 4.41% | 3.72% | 3.47% | 4.27% | 1.08% |
| 2026/01/12 | 11.28% | 26.09% | 15.36% | 11.37% | 5.27% | 4.54% | 4.23% | 3.48% | 4.02% | 1.12% |
| 2026/01/13 | 10.1% | 27.84% | 16.05% | 11.2% | 4.99% | 4.62% | 4.15% | 3.39% | 3.88% | 1.11% |
| 2026/01/14 | 11.18% | 22.09% | 16.04% | 11.27% | 6.84% | 5.48% | 3.87% | 3.75% | 3.78% | 1.17% |
| 2026/01/15 | 10.33% | 20.95% | 14.16% | 14.87% | 6.33% | 3.99% | 6.9% | 4.24% | 2.73% | 1.14% |
| 2026/01/16 | 11.63% | 23.81% | 14.21% | 9.05% | 8.29% | 4.95% | 4.11% | 2.92% | 6.47% | 1.03% |
| 2026/01/17 | 11.46% | 28.08% | 16.26% | 10.78% | 6.77% | 3.08% | 3.52% | 3.39% | 2.43% | 0.95% |
| 2026/01/18 | 12.44% | 27.93% | 13.99% | 11.42% | 6.35% | 3.66% | 3.74% | 3.58% | 2.14% | 0.95% |
| 2026/01/19 | 12.3% | 26.57% | 13.4% | 13.03% | 5.25% | 4.05% | 1.7% | 3.8% | 4.45% | 0.98% |
| 2026/01/20 | 10.1% | 27.82% | 16.04% | 11.19% | 4.98% | 4.62% | 4.15% | 3.39% | 3.87% | 1.11% |
| 2026/01/21 | 11.35% | 23.41% | 11.7% | 15.19% | 5.51% | 4.81% | 3.17% | 3.95% | 3.78% | 0.97% |
| 2026/01/22 | 13.9% | 23.45% | 13.03% | 11.6% | 5.45% | 4.72% | 4.2% | 3.09% | 4.23% | 0.97% |
| 2026/01/23 | 15.11% | 20.16% | 10.85% | 14.13% | 4.41% | 5.5% | 3.04% | 3.83% | 3.67% | 1.09% |
| 2026/01/24 | 13.31% | 25.52% | 11.52% | 13.53% | 5.07% | 4.86% | 3.12% | 3.49% | 3.2% | 1.02% |
| 2026/01/25 | 13.55% | 22.78% | 12.18% | 11.64% | 6.24% | 5.31% | 3.89% | 2.89% | 5.07% | 1.08% |
| 2026/01/26 | 12.58% | 27.05% | 14.29% | 10.99% | 5.31% | 4.89% | 3.95% | 3.11% | 1.65% | 1.01% |
| 2026/01/27 | 11.82% | 27.08% | 14.51% | 10.51% | 4.3% | 4.69% | 4.84% | 3.04% | 2.99% | 0.99% |
| 2026/01/28 | 33.53% | 20.45% | 18.74% | 6.29% | 2.32% | 2.54% | 1.89% | 1.6% | 1.61% | 0.55% |
| 2026/01/29 | 29.57% | 25.54% | 16.61% | 5.85% | 2.87% | 2.38% | 2.53% | 1.59% | 1.72% | 0.5% |
| 2026/01/30 | 29.41% | 23.05% | 17.77% | 6.35% | 3.11% | 2.48% | 2.88% | 1.57% | 1.87% | 0.69% |
| 2026/01/31 | 35.94% | 20.93% | 15.8% | 6.06% | 2.39% | 2.06% | 1.79% | 1.68% | 1.52% | 0.65% |
- booking.com
- hotels.com
- expedia.com
- airbnb.com
- priceline.com
- hilton.com
- kayak.com
- vrbo.com
- trivago.com
- hyatt.com
Copyright © Adthena. All rights reserved.
In January 2026, booking.com saw a dramatic rise, peaking at 35.94% on the 31st. hotels.com fluctuated, ending at 20.93%. Expedia’s share was steady, while airbnb.com and priceline.com declined. Hilton, kayak, vrbo, trivago, and hyatt experienced varied trends.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 1669 |
| 2026/01/02 | 1702 |
| 2026/01/03 | 1668 |
| 2026/01/04 | 1632 |
| 2026/01/05 | 1634 |
| 2026/01/06 | 1680 |
| 2026/01/07 | 1622 |
| 2026/01/08 | 1640 |
| 2026/01/09 | 1627 |
| 2026/01/10 | 1746 |
| 2026/01/11 | 1674 |
| 2026/01/12 | 1681 |
| 2026/01/13 | 1645 |
| 2026/01/14 | 1667 |
| 2026/01/15 | 1531 |
| 2026/01/16 | 1627 |
| 2026/01/17 | 1624 |
| 2026/01/18 | 1631 |
| 2026/01/19 | 1554 |
| 2026/01/20 | 1645 |
| 2026/01/21 | 1579 |
| 2026/01/22 | 1604 |
| 2026/01/23 | 1686 |
| 2026/01/24 | 1753 |
| 2026/01/25 | 1763 |
| 2026/01/26 | 1771 |
| 2026/01/27 | 1686 |
| 2026/01/28 | 1645 |
| 2026/01/29 | 1607 |
| 2026/01/30 | 1578 |
| 2026/01/31 | 1492 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 1,771 on the 26th. The month concluded with a decline to 1,492, indicating a dynamic advertising landscape.
