Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| hotels.com | 23.15 |
| expedia.com | 17.24 |
| booking.com | 13.24 |
| airbnb.com | 10.44 |
| priceline.com | 5.17 |
| hilton.com | 4.98 |
| vrbo.com | 2.63 |
| hyatt.com | 2.1 |
| kayak.com | 1.91 |
| trivago.com | 1.64 |
| others | 17.5 |
- hotels.com - 23.15%
- expedia.com - 17.24%
- booking.com - 13.24%
- airbnb.com - 10.44%
- priceline.com - 5.17%
- hilton.com - 4.98%
- vrbo.com - 2.63%
- hyatt.com - 2.1%
- kayak.com - 1.91%
- trivago.com - 1.64%
- others - 17.5%
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In the PPC landscape, hotels.com leads with 23.15% click share, followed by expedia.com at 17.24%. ‘Others’ collectively hold 17.5%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | hotels.com | booking.com | expedia.com | airbnb.com | priceline.com | kayak.com | vrbo.com | hilton.com | ihg.com | trivago.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 20.61% | 14.8% | 22.06% | 6.68% | 5.7% | 2.45% | 3.08% | 5.87% | 1.24% | 2.65% |
| 2025/12/02 | 23.92% | 11.85% | 21.12% | 7.35% | 5.07% | 2.01% | 3.13% | 6.57% | 1.24% | 3.69% |
| 2025/12/03 | 22.7% | 12.8% | 21.75% | 5.34% | 5.46% | 3.65% | 2.55% | 6.34% | 1.47% | 3.02% |
| 2025/12/04 | 23.03% | 12.91% | 21.31% | 6.09% | 6.91% | 3.6% | 2.78% | 4.85% | 1.83% | 3.33% |
| 2025/12/05 | 23.36% | 13.45% | 19.74% | 5.73% | 6.58% | 3.03% | 2.96% | 5.24% | 0.91% | 3.41% |
| 2025/12/06 | 23.79% | 13.29% | 18.77% | 6.54% | 6.6% | 2.65% | 3.3% | 5.59% | 0.75% | 1.93% |
| 2025/12/07 | 20.41% | 14.66% | 20.67% | 6.17% | 8.55% | 2.31% | 3.14% | 6.75% | 0.77% | 2.96% |
| 2025/12/08 | 23.96% | 12.38% | 19% | 5.57% | 6.71% | 3.77% | 2.99% | 8.14% | 0.27% | 3.46% |
| 2025/12/09 | 22.76% | 10.07% | 20.08% | 6.49% | 5.68% | 3.21% | 3.39% | 9.95% | 0.51% | 2.84% |
| 2025/12/10 | 26.67% | 11.77% | 16.59% | 6.75% | 5.75% | 2.6% | 2.37% | 9.35% | 0.64% | 2.35% |
| 2025/12/11 | 23.09% | 12.43% | 16.6% | 6.57% | 5.66% | 2.33% | 2.98% | 10.51% | 0.71% | 2.43% |
| 2025/12/12 | 24.61% | 12.17% | 17.84% | 6.24% | 6.67% | 2.2% | 3.33% | 8.93% | 0.75% | 1.12% |
| 2025/12/13 | 20.97% | 15.3% | 19.52% | 5.72% | 6.71% | 4.14% | 2.73% | 7.9% | 0.8% | 2.4% |
| 2025/12/14 | 20.8% | 13.67% | 17.05% | 6.93% | 6.07% | 4.73% | 3.13% | 8.39% | 0.85% | 3.51% |
| 2025/12/15 | 23.34% | 12.99% | 17.95% | 6.82% | 8.23% | 2.67% | 3.29% | 8.2% | 0.38% | 1.74% |
| 2025/12/16 | 22.95% | 13.51% | 18.61% | 6.06% | 6.28% | 3.04% | 2.68% | 8.5% | 0.68% | 2.32% |
| 2025/12/17 | 25.5% | 15.1% | 17.16% | 6.8% | 5.75% | 2.89% | 3.01% | 6.35% | 0.87% | 1.66% |
| 2025/12/18 | 20.38% | 16.17% | 17.58% | 5.42% | 7.89% | 2.98% | 2.45% | 6.77% | 1.2% | 3.52% |
| 2025/12/19 | 22.77% | 14.51% | 19.14% | 6.64% | 5.94% | 3.39% | 2.88% | 6.48% | 0.92% | 2.51% |
| 2025/12/20 | 22.73% | 15.99% | 15.7% | 6.73% | 6.65% | 3% | 3.82% | 6.3% | 3.08% | 1.98% |
| 2025/12/21 | 22.8% | 17.41% | 18.27% | 6.86% | 5.89% | 2.19% | 3.43% | 5.34% | 2.15% | 2.02% |
| 2025/12/22 | 25.49% | 18.17% | 16.73% | 6.03% | 6.2% | 1.84% | 2.78% | 3.49% | 1.5% | 3.23% |
| 2025/12/23 | 20.59% | 16.02% | 19.02% | 6.3% | 6.39% | 3.91% | 2.54% | 2.45% | 4.06% | 2.63% |
| 2025/12/24 | 23.49% | 17.66% | 17.33% | 6.33% | 4.94% | 3.29% | 3.03% | 2.4% | 5.27% | 1.71% |
| 2025/12/25 | 18.51% | 17.48% | 16.52% | 6.63% | 8.86% | 2.56% | 3.34% | 2.44% | 5.45% | 3.46% |
| 2025/12/26 | 22.4% | 16.55% | 16.63% | 5.76% | 9.21% | 2.78% | 2.76% | 2.88% | 3.43% | 3.5% |
| 2025/12/27 | 17.87% | 17.95% | 16.44% | 7.14% | 7.68% | 2.82% | 3.59% | 3.32% | 3.46% | 3.57% |
| 2025/12/28 | 22.32% | 17.41% | 19.9% | 6.15% | 5.97% | 2.46% | 3.68% | 3.09% | 2.24% | 1.61% |
| 2025/12/29 | 21.51% | 17.39% | 19.22% | 5.28% | 6.19% | 3.58% | 3.38% | 3.79% | 2.64% | 2.32% |
| 2025/12/30 | 19.61% | 17.8% | 17.97% | 5.64% | 6.64% | 4.93% | 3.53% | 3.05% | 1.75% | 4.17% |
| 2025/12/31 | 21.22% | 18.13% | 18.13% | 5.83% | 5.79% | 3.97% | 3.2% | 3.01% | 1.72% | 1.69% |
- hotels.com
- booking.com
- expedia.com
- airbnb.com
- priceline.com
- kayak.com
- vrbo.com
- hilton.com
- ihg.com
- trivago.com
Copyright © Adthena. All rights reserved.
In December 2025, Hotels.com led PPC spend, peaking at 26.67% on the 10th. Booking.com and Expedia followed, with Booking.com rising to 18.13% by month-end. Hilton.com saw a mid-month surge, while IHG.com spiked on the 23rd.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1808 |
| 2025/12/02 | 1682 |
| 2025/12/03 | 1803 |
| 2025/12/04 | 1754 |
| 2025/12/05 | 1894 |
| 2025/12/06 | 1822 |
| 2025/12/07 | 1837 |
| 2025/12/08 | 1684 |
| 2025/12/09 | 1718 |
| 2025/12/10 | 1693 |
| 2025/12/11 | 1808 |
| 2025/12/12 | 1797 |
| 2025/12/13 | 1723 |
| 2025/12/14 | 1799 |
| 2025/12/15 | 1752 |
| 2025/12/16 | 1860 |
| 2025/12/17 | 1722 |
| 2025/12/18 | 1835 |
| 2025/12/19 | 1754 |
| 2025/12/20 | 1844 |
| 2025/12/21 | 1767 |
| 2025/12/22 | 1839 |
| 2025/12/23 | 1868 |
| 2025/12/24 | 1837 |
| 2025/12/25 | 1855 |
| 2025/12/26 | 1753 |
| 2025/12/27 | 1657 |
| 2025/12/28 | 1624 |
| 2025/12/29 | 1668 |
| 2025/12/30 | 1680 |
| 2025/12/31 | 1682 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 1,894 on the 5th. The month concluded with 1,682 advertisers, reflecting a dynamic landscape.
