Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 35.77 |
| hotels.com | 20.3 |
| expedia.com | 16.67 |
| airbnb.com | 4.26 |
| hilton.com | 2.35 |
| priceline.com | 2.11 |
| vrbo.com | 1.38 |
| viator.com | 1.16 |
| vegas.com | 1.13 |
| trivago.com | 1.11 |
| others | 13.76 |
- booking.com - 35.77%
- hotels.com - 20.3%
- expedia.com - 16.67%
- airbnb.com - 4.26%
- hilton.com - 2.35%
- priceline.com - 2.11%
- vrbo.com - 1.38%
- viator.com - 1.16%
- vegas.com - 1.13%
- trivago.com - 1.11%
- others - 13.76%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Booking.com leads with 35.77% click share, followed by Hotels.com at 20.3%. Others collectively hold 13.76%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | expedia.com | airbnb.com | priceline.com | hilton.com | trivago.com | vrbo.com | kayak.com | viator.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 34.81% | 22.71% | 14.86% | 4.59% | 3.13% | 2.23% | 1.7% | 2.21% | 1.83% | 1.07% |
| 2026/02/02 | 13.66% | 25.57% | 13.42% | 8.61% | 5.85% | 4.63% | 1.61% | 4.37% | 4.48% | 1.54% |
| 2026/02/03 | 31.52% | 24.3% | 15.76% | 3.9% | 3.39% | 1.93% | 1.56% | 2.19% | 1.52% | 1.17% |
| 2026/02/04 | 34.42% | 21.5% | 13.88% | 4.44% | 3.55% | 2.06% | 2.25% | 1.84% | 1.99% | 1.36% |
| 2026/02/05 | 34.99% | 19.57% | 15.47% | 4.65% | 3.2% | 2.12% | 1.72% | 2.18% | 2.04% | 1.3% |
| 2026/02/06 | 33.24% | 18.33% | 16.52% | 4.91% | 3.24% | 2.75% | 2.07% | 2.25% | 1.89% | 1.51% |
| 2026/02/07 | 34.3% | 19.11% | 16.56% | 4.27% | 3.1% | 3.21% | 1.54% | 1.58% | 1.41% | 1.54% |
| 2026/02/08 | 36.85% | 16.28% | 15.06% | 4.69% | 3.82% | 2.96% | 2.85% | 2.26% | 1.28% | 1.51% |
| 2026/02/09 | 34.63% | 19.36% | 14.26% | 4.33% | 3.15% | 2.89% | 3.17% | 2.12% | 2.05% | 1.36% |
| 2026/02/10 | 36% | 17.18% | 14.53% | 4.66% | 2.85% | 3.32% | 2.58% | 1.64% | 2.55% | 1.39% |
| 2026/02/11 | 35.13% | 15.77% | 17.01% | 4.26% | 2.69% | 2.85% | 2.96% | 2.12% | 2.26% | 1.17% |
| 2026/02/12 | 34.78% | 19.45% | 15.39% | 4.62% | 3.18% | 2.11% | 1.71% | 2.16% | 2.02% | 1.29% |
| 2026/02/13 | 33.15% | 18.28% | 16.49% | 4.9% | 3.23% | 2.75% | 2.06% | 2.24% | 1.89% | 1.5% |
| 2026/02/14 | 34.13% | 19.01% | 16.48% | 4.24% | 3.08% | 3.2% | 1.82% | 1.58% | 1.41% | 1.53% |
| 2026/02/15 | 36.8% | 16.26% | 15.04% | 4.69% | 3.81% | 2.95% | 2.84% | 2.26% | 1.28% | 1.51% |
| 2026/02/16 | 34.6% | 19.34% | 14.26% | 4.33% | 3.15% | 2.89% | 3.17% | 2.12% | 2.04% | 1.36% |
| 2026/02/17 | 47.94% | 14.57% | 14.87% | 3.14% | 1.72% | 1.64% | 0.71% | 0.82% | 1.75% | 0.62% |
| 2026/02/18 | 40.12% | 17.23% | 13.03% | 5.37% | 2.24% | 2.59% | 1.86% | 1.95% | 0.64% | 1.42% |
| 2026/02/19 | 35.57% | 18.77% | 15.21% | 4.96% | 2.14% | 2.66% | 2.31% | 1.83% | 0.48% | 1.4% |
| 2026/02/20 | 37.4% | 16.19% | 15.6% | 5.6% | 2.06% | 2.51% | 1.73% | 2.55% | 1.18% | 1.49% |
| 2026/02/21 | 38.3% | 19.54% | 14.63% | 4.34% | 2.15% | 2.32% | 1.36% | 2.41% | 1.98% | 0.83% |
| 2026/02/22 | 38.57% | 15.53% | 16.1% | 4.58% | 1.7% | 2.55% | 1.96% | 2.21% | 1.78% | 1.64% |
| 2026/02/23 | 34.85% | 16.83% | 18.11% | 4.83% | 1.59% | 2.13% | 1.39% | 2.32% | 1.4% | 1.68% |
| 2026/02/24 | 40.3% | 15.42% | 16.53% | 3.26% | 1.9% | 2.09% | 2.23% | 1.71% | 1.78% | 1.55% |
| 2026/02/25 | 36.92% | 18.31% | 17.75% | 4.82% | 1.89% | 2.45% | 0.93% | 1.83% | 0.6% | 1.63% |
| 2026/02/26 | 35.95% | 20.98% | 17.95% | 4.84% | 1.5% | 2.05% | 1.24% | 2.22% | 1.34% | 1.45% |
| 2026/02/27 | 37.36% | 20.36% | 17.52% | 4.93% | 1.14% | 1.92% | 1.45% | 2.27% | 1.3% | 1.06% |
| 2026/02/28 | 35.17% | 20.16% | 18.82% | 4.78% | 2.81% | 1.97% | 1.73% | 1.7% | 0.93% | 0.87% |
- booking.com
- hotels.com
- expedia.com
- airbnb.com
- priceline.com
- hilton.com
- trivago.com
- vrbo.com
- kayak.com
- viator.com
Copyright © Adthena. All rights reserved.
In February 2026, booking.com dominated PPC spend, peaking at 47.94% on the 17th. hotels.com and expedia.com trailed, with airbnb.com and priceline.com showing minor fluctuations. The month ended with booking.com leading.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 1586 |
| 2026/02/02 | 1771 |
| 2026/02/03 | 1756 |
| 2026/02/04 | 1819 |
| 2026/02/05 | 1865 |
| 2026/02/06 | 1851 |
| 2026/02/07 | 1923 |
| 2026/02/08 | 1899 |
| 2026/02/09 | 1899 |
| 2026/02/10 | 1877 |
| 2026/02/11 | 1922 |
| 2026/02/12 | 1865 |
| 2026/02/13 | 1851 |
| 2026/02/14 | 1923 |
| 2026/02/15 | 1899 |
| 2026/02/16 | 1899 |
| 2026/02/17 | 1403 |
| 2026/02/18 | 1504 |
| 2026/02/19 | 1492 |
| 2026/02/20 | 1583 |
| 2026/02/21 | 1479 |
| 2026/02/22 | 1563 |
| 2026/02/23 | 1600 |
| 2026/02/24 | 1574 |
| 2026/02/25 | 1539 |
| 2026/02/26 | 1496 |
| 2026/02/27 | 1474 |
| 2026/02/28 | 1463 |
Copyright © Adthena. All rights reserved.
February began with 1,586 advertisers, peaking at 1,923 mid-month. A decline followed, ending at 1,463.
