Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 47.29 |
| premierinn.com | 11.17 |
| hotels.com | 5.23 |
| airbnb.co.uk | 4.3 |
| expedia.co.uk | 4.3 |
| travelodge.co.uk | 4.29 |
| skyscanner.net | 2.38 |
| trivago.co.uk | 1.66 |
| hilton.com | 1.19 |
| ihg.com | 0.94 |
| others | 17.25 |
- booking.com - 47.29%
- premierinn.com - 11.17%
- hotels.com - 5.23%
- airbnb.co.uk - 4.3%
- expedia.co.uk - 4.3%
- travelodge.co.uk - 4.29%
- skyscanner.net - 2.38%
- trivago.co.uk - 1.66%
- hilton.com - 1.19%
- ihg.com - 0.94%
- others - 17.25%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 47.29% click share, overshadowing Premier Inn’s 11.17%. Others collectively hold 17.25%, highlighting diverse competition.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | hotels.com | expedia.co.uk | travelodge.co.uk | skyscanner.net | trivago.co.uk | ihg.com | airbnb.co.uk | hilton.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 38.73% | 7.29% | 7.9% | 5.42% | 5.3% | 2% | 2.7% | 1.52% | 1.89% | 1.31% |
| 2026/04/02 | 39.07% | 7.05% | 8.75% | 4.8% | 6.04% | 2.22% | 2.92% | 1.67% | 1.82% | 1.41% |
| 2026/04/03 | 38.01% | 7.58% | 8.74% | 4.84% | 6.18% | 2.36% | 2.9% | 1.49% | 1.8% | 1.64% |
| 2026/04/04 | 39.93% | 8.59% | 7.71% | 4.94% | 5.79% | 1.97% | 2.86% | 1.4% | 1.69% | 1.37% |
| 2026/04/05 | 40.99% | 7.75% | 7.91% | 4.77% | 5.56% | 1.77% | 2.74% | 1.51% | 2.02% | 1.45% |
| 2026/04/06 | 42.53% | 7.53% | 8.34% | 4.03% | 5.08% | 1.82% | 2.85% | 1.76% | 2% | 1.06% |
| 2026/04/07 | 39.74% | 8.14% | 9.34% | 4.68% | 4.99% | 2.04% | 2.85% | 1.28% | 1.94% | 1.47% |
| 2026/04/08 | 42.58% | 8.25% | 8.18% | 4.28% | 4.76% | 2.19% | 2.52% | 1.2% | 1.81% | 1.9% |
| 2026/04/09 | 48.93% | 7.92% | 6.27% | 4.66% | 5.42% | 2.2% | 2.7% | 0.97% | 1.47% | 1.5% |
| 2026/04/10 | 45.94% | 7.93% | 6.92% | 4.55% | 5.94% | 2.53% | 2.14% | 1.3% | 1.57% | 1.59% |
| 2026/04/11 | 46.18% | 7.9% | 6.36% | 5.37% | 5.37% | 2.66% | 2.38% | 1.32% | 1.46% | 1.63% |
| 2026/04/12 | 54.4% | 6.87% | 4.39% | 4.88% | 5.22% | 2.54% | 1.8% | 1.1% | 1.27% | 1.5% |
| 2026/04/13 | 48.14% | 7.9% | 6.8% | 5.46% | 5.4% | 2.15% | 2.25% | 1.27% | 1.39% | 1.44% |
| 2026/04/14 | 43.82% | 7.76% | 6.64% | 6.26% | 5.59% | 2.42% | 2.62% | 1.44% | 1.79% | 1.28% |
| 2026/04/15 | 45.16% | 7.14% | 6.82% | 6.54% | 4.86% | 3.34% | 2.31% | 1.27% | 1.6% | 1.66% |
| 2026/04/16 | 45.31% | 7.85% | 6.48% | 5.37% | 5.14% | 3.53% | 2.48% | 1.5% | 1.55% | 1.41% |
| 2026/04/17 | 53.22% | 6.03% | 5.53% | 4.5% | 4.13% | 2.67% | 1.74% | 1.68% | 1.49% | 1.42% |
| 2026/04/18 | 49.89% | 7.96% | 6.21% | 4.33% | 5.25% | 2.68% | 2.56% | 1.49% | 1.3% | 1.46% |
| 2026/04/19 | 50.66% | 7.32% | 5.55% | 4.09% | 4.98% | 2.59% | 2.36% | 1.49% | 1.57% | 1.37% |
| 2026/04/20 | 46.94% | 7.45% | 7.43% | 5.1% | 4.12% | 2.36% | 2.48% | 1.61% | 1.59% | 1.27% |
| 2026/04/21 | 47.62% | 8.83% | 6.61% | 5.86% | 4.25% | 2.81% | 2.88% | 1.64% | 1.3% | 1.05% |
| 2026/04/22 | 47.77% | 8.76% | 6.27% | 4.39% | 4.97% | 2.21% | 3.39% | 1.31% | 1.3% | 1.26% |
| 2026/04/23 | 50.31% | 8.47% | 5.29% | 4.82% | 4.38% | 2% | 1.77% | 1.41% | 1.36% | 1.65% |
| 2026/04/24 | 45.88% | 8.43% | 7.22% | 5.33% | 3.77% | 2.02% | 1.75% | 1.81% | 1.49% | 1.94% |
| 2026/04/25 | 49.06% | 7.4% | 5.44% | 6.27% | 3.5% | 2.76% | 1% | 1.55% | 1.63% | 1.57% |
| 2026/04/26 | 52.48% | 7.16% | 6.07% | 5.78% | 3.64% | 2.47% | 1.04% | 1.47% | 1.3% | 1.51% |
| 2026/04/27 | 49.22% | 8.55% | 5.89% | 6.29% | 4.04% | 3.26% | 1.8% | 1.23% | 1.2% | 1.2% |
| 2026/04/28 | 48.42% | 8.94% | 6.33% | 6.45% | 4.69% | 1.69% | 1.65% | 1.54% | 1.16% | 1.19% |
| 2026/04/29 | 45.21% | 8.84% | 6.11% | 6.55% | 4.73% | 2.27% | 1.46% | 2.04% | 1.29% | 1.39% |
| 2026/04/30 | 49.04% | 8.48% | 5.89% | 5.59% | 3.74% | 1.92% | 1.92% | 1.89% | 1.29% | 1.23% |
- booking.com
- premierinn.com
- hotels.com
- expedia.co.uk
- travelodge.co.uk
- skyscanner.net
- trivago.co.uk
- ihg.com
- airbnb.co.uk
- hilton.com
Copyright © Adthena. All rights reserved.
In April 2026, booking.com dominated with a peak spend share of 54.40% on the 12th. Premierinn.com and hotels.com followed, showing fluctuations. Expedia.co.uk and travelodge.co.uk maintained moderate shares, while skyscanner.net and trivago.co.uk had lower, yet varied, performances.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 2131 |
| 2026/04/02 | 2164 |
| 2026/04/03 | 2246 |
| 2026/04/04 | 2205 |
| 2026/04/05 | 2229 |
| 2026/04/06 | 2246 |
| 2026/04/07 | 2249 |
| 2026/04/08 | 2222 |
| 2026/04/09 | 2231 |
| 2026/04/10 | 2241 |
| 2026/04/11 | 2217 |
| 2026/04/12 | 2137 |
| 2026/04/13 | 2172 |
| 2026/04/14 | 2176 |
| 2026/04/15 | 2222 |
| 2026/04/16 | 2180 |
| 2026/04/17 | 2126 |
| 2026/04/18 | 2183 |
| 2026/04/19 | 2228 |
| 2026/04/20 | 2179 |
| 2026/04/21 | 2116 |
| 2026/04/22 | 2130 |
| 2026/04/23 | 2186 |
| 2026/04/24 | 2259 |
| 2026/04/25 | 2191 |
| 2026/04/26 | 2154 |
| 2026/04/27 | 2143 |
| 2026/04/28 | 2142 |
| 2026/04/29 | 2021 |
| 2026/04/30 | 2045 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 2,259 on April 24. The month concluded with a decrease to 2,045.
