Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 44.25 |
| premierinn.com | 12.15 |
| hotels.com | 9.67 |
| travelodge.co.uk | 4.12 |
| airbnb.co.uk | 4.11 |
| trivago.co.uk | 2.28 |
| haven.com | 1.83 |
| holidaycottages.co.uk | 1.38 |
| expedia.co.uk | 1.21 |
| loveholidays.com | 1.08 |
| others | 17.92 |
- booking.com - 44.25%
- premierinn.com - 12.15%
- hotels.com - 9.67%
- travelodge.co.uk - 4.12%
- airbnb.co.uk - 4.11%
- trivago.co.uk - 2.28%
- haven.com - 1.83%
- holidaycottages.co.uk - 1.38%
- expedia.co.uk - 1.21%
- loveholidays.com - 1.08%
- others - 17.92%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 44.25% click share, followed by Premier Inn at 12.15%. Others collectively hold 17.92%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | hotels.com | travelodge.co.uk | trivago.co.uk | holidaycottages.co.uk | airbnb.co.uk | jet2holidays.com | loveholidays.com | expedia.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 48.54% | 10.11% | 9.51% | 3.32% | 1.64% | 1.86% | 1.22% | 1.31% | 1.78% | 1.52% |
| 2026/09/02 | 48.21% | 9.74% | 8.69% | 5.71% | 1.95% | 1.75% | 1.16% | 1.27% | 1.55% | 1.68% |
| 2026/09/03 | 44.32% | 10.67% | 11.29% | 5.1% | 1.7% | 1.7% | 1.14% | 1.3% | 1.4% | 2.05% |
| 2026/09/04 | 45.56% | 9.12% | 7.86% | 5.43% | 2.09% | 1.79% | 1.4% | 1.64% | 1.39% | 1.37% |
| 2026/09/05 | 47.41% | 10.02% | 7.57% | 6.36% | 2.56% | 1.51% | 1.15% | 1.33% | 1.24% | 0.75% |
| 2026/09/06 | 43.53% | 11.49% | 7.71% | 4.92% | 3.75% | 1.6% | 1.31% | 1.44% | 1.43% | 1.13% |
| 2026/09/07 | 45.31% | 12.08% | 7.16% | 4.6% | 3.42% | 1.7% | 1.31% | 1.58% | 1.46% | 1.14% |
| 2026/09/08 | 48.75% | 9.51% | 7.67% | 6.18% | 3.06% | 1.75% | 1.21% | 1.3% | 1.25% | 0.82% |
| 2026/09/09 | 47.47% | 10.71% | 7.61% | 4.23% | 2.48% | 1.88% | 1.3% | 1.41% | 1.3% | 1.1% |
| 2026/09/10 | 44.81% | 10.48% | 8.95% | 5.57% | 2.27% | 1.94% | 1.4% | 1.44% | 1.37% | 1.7% |
| 2026/09/11 | 46.8% | 9.57% | 7.84% | 4.83% | 2.13% | 2.25% | 1.21% | 1.43% | 1.45% | 1.62% |
| 2026/09/12 | 44.28% | 10.93% | 8.56% | 5.96% | 2.89% | 2.2% | 1% | 1.43% | 1.51% | 0.83% |
| 2026/09/13 | 41.78% | 11.75% | 8.1% | 4.95% | 3.13% | 2.5% | 0.98% | 1.66% | 1.71% | 1.99% |
| 2026/09/14 | 37.22% | 10.28% | 11.21% | 3.75% | 3.72% | 2.73% | 1.5% | 2.06% | 1.96% | 1.65% |
| 2026/09/15 | 39.38% | 12.14% | 9.47% | 4.48% | 2.96% | 2.61% | 1.83% | 1.64% | 1.75% | 1.86% |
| 2026/09/16 | 38.73% | 9.78% | 12.1% | 5.03% | 2.7% | 2.18% | 2.08% | 1.3% | 1.74% | 2.58% |
| 2026/09/17 | 35.93% | 8.91% | 11.16% | 5.01% | 3.4% | 2.51% | 2.53% | 1.78% | 2.03% | 1.43% |
| 2026/09/18 | 36.32% | 10.58% | 11.85% | 6.17% | 3.19% | 2.19% | 2.28% | 1.75% | 1.82% | 0.7% |
| 2026/09/19 | 44.06% | 8.94% | 10.04% | 7.01% | 3.18% | 1.8% | 1.73% | 1.53% | 1.4% | 1.54% |
| 2026/09/20 | 41.41% | 8.86% | 14.95% | 5.97% | 2.89% | 1.81% | 1.36% | 1.41% | 1.35% | 2.51% |
| 2026/09/21 | 37.66% | 9.25% | 12.18% | 6.9% | 4.66% | 2.02% | 2.08% | 1.59% | 1.75% | 0.59% |
| 2026/09/22 | 38.12% | 9.77% | 11.28% | 6.98% | 3.88% | 2.04% | 1.91% | 1.54% | 1.77% | 3.2% |
| 2026/09/23 | 41.54% | 12.74% | 12.81% | 7.21% | 2.9% | 1.52% | 1.38% | 1.21% | 1.22% | 2.6% |
| 2026/09/24 | 47.45% | 10.22% | 9.79% | 7.05% | 2.46% | 1.55% | 1.49% | 1.34% | 1.11% | 2.28% |
| 2026/09/25 | 48.39% | 9.58% | 10.71% | 5.08% | 2.86% | 1.62% | 1.34% | 1.27% | 1.06% | 2.71% |
| 2026/09/26 | 48.43% | 10.65% | 8.42% | 7.46% | 2.8% | 1.6% | 1.38% | 1.13% | 0.98% | 1.13% |
| 2026/09/27 | 49.63% | 10.2% | 8.75% | 4.39% | 2.93% | 1.76% | 1.41% | 1.3% | 1.22% | 1.13% |
| 2026/09/28 | 49.16% | 9.45% | 9.25% | 5.09% | 3.45% | 1.69% | 1.63% | 1.26% | 1.39% | 1.29% |
| 2026/09/29 | 52.09% | 9.38% | 7.14% | 6.14% | 2.62% | 1.8% | 1.46% | 1.23% | 1.36% | 0.81% |
| 2026/09/30 | 55.73% | 9.92% | 6.61% | 5.75% | 2.25% | 1.53% | 1.5% | 1.31% | 1.15% | 1.1% |
- booking.com
- premierinn.com
- hotels.com
- travelodge.co.uk
- trivago.co.uk
- holidaycottages.co.uk
- airbnb.co.uk
- jet2holidays.com
- loveholidays.com
- expedia.co.uk
Copyright © Adthena. All rights reserved.
In September 2026, booking.com dominated with a steady rise, peaking at 55.73% by month’s end. Premierinn.com and hotels.com showed fluctuations, while travelodge.co.uk and trivago.co.uk maintained moderate shares. Airbnb.co.uk and jet2holidays.com had minor variations, with loveholidays.com and expedia.co.uk experiencing slight declines.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 1603 |
| 2026/09/02 | 1660 |
| 2026/09/03 | 1642 |
| 2026/09/04 | 1682 |
| 2026/09/05 | 1691 |
| 2026/09/06 | 1715 |
| 2026/09/07 | 1713 |
| 2026/09/08 | 1697 |
| 2026/09/09 | 1634 |
| 2026/09/10 | 1614 |
| 2026/09/11 | 1619 |
| 2026/09/12 | 1554 |
| 2026/09/13 | 1493 |
| 2026/09/14 | 1427 |
| 2026/09/15 | 1527 |
| 2026/09/16 | 1530 |
| 2026/09/17 | 1652 |
| 2026/09/18 | 1630 |
| 2026/09/19 | 1610 |
| 2026/09/20 | 1601 |
| 2026/09/21 | 1673 |
| 2026/09/22 | 1616 |
| 2026/09/23 | 1525 |
| 2026/09/24 | 1631 |
| 2026/09/25 | 1605 |
| 2026/09/26 | 1552 |
| 2026/09/27 | 1644 |
| 2026/09/28 | 1545 |
| 2026/09/29 | 1529 |
| 2026/09/30 | 1410 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, peaking at 1,715 on the 6th, then gradually declining to 1,410 by month’s end.
