Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 45.92 |
| premierinn.com | 11.04 |
| hotels.com | 8.5 |
| airbnb.co.uk | 4.96 |
| travelodge.co.uk | 3.55 |
| skyscanner.net | 2.65 |
| trivago.co.uk | 2.24 |
| loveholidays.com | 1.32 |
| haven.com | 1.25 |
| expedia.co.uk | 1.25 |
| others | 17.32 |
- booking.com - 45.92%
- premierinn.com - 11.04%
- hotels.com - 8.5%
- airbnb.co.uk - 4.96%
- travelodge.co.uk - 3.55%
- skyscanner.net - 2.65%
- trivago.co.uk - 2.24%
- loveholidays.com - 1.32%
- haven.com - 1.25%
- expedia.co.uk - 1.25%
- others - 17.32%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 45.92% click share, followed by Premier Inn at 11.04%. Others collectively hold 17.32%, showcasing diverse competition in the market.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | hotels.com | travelodge.co.uk | trivago.co.uk | loveholidays.com | jet2holidays.com | ihg.com | expedia.co.uk | skyscanner.net |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 46.57% | 7.06% | 9.17% | 5.01% | 4.29% | 1.4% | 0.92% | 0.43% | 2.94% | 5.03% |
| 2026/08/02 | 48.62% | 6.96% | 7.24% | 3.79% | 4.08% | 1.5% | 0.91% | 0.55% | 2.03% | 3.8% |
| 2026/08/03 | 54.05% | 6.53% | 7.28% | 4.5% | 2.76% | 1.43% | 0.77% | 0.38% | 2.17% | 4.36% |
| 2026/08/04 | 38.18% | 6.95% | 9.51% | 4.14% | 4.23% | 1.99% | 1.6% | 0.47% | 1.98% | 3.05% |
| 2026/08/05 | 39.17% | 8.62% | 7.93% | 4.82% | 3.65% | 1.92% | 1.55% | 0.56% | 2.2% | 3.74% |
| 2026/08/06 | 42.71% | 7.67% | 7.66% | 3.89% | 2.92% | 2.28% | 1.47% | 0.92% | 1.3% | 3.52% |
| 2026/08/07 | 43.83% | 7.35% | 8.64% | 5.45% | 3.18% | 2.01% | 1.37% | 1.13% | 1.21% | 4.22% |
| 2026/08/08 | 45.02% | 8.28% | 9.29% | 6.07% | 2.36% | 1.68% | 1.43% | 1.33% | 0.94% | 4.11% |
| 2026/08/09 | 51.2% | 7.61% | 8.77% | 4.06% | 2.41% | 1.76% | 1.13% | 1.24% | 1.21% | 3.87% |
| 2026/08/10 | 46.75% | 9.36% | 8.68% | 4.76% | 2.5% | 1.72% | 1.26% | 1.03% | 1.55% | 3.87% |
| 2026/08/11 | 47.7% | 8.56% | 9.2% | 4.69% | 2.61% | 1.44% | 1.04% | 1.14% | 1.82% | 4.12% |
| 2026/08/12 | 50.74% | 9.18% | 7.1% | 4.96% | 2.26% | 1.46% | 1.19% | 1.04% | 1.59% | 3.54% |
| 2026/08/13 | 49.32% | 9.26% | 6.57% | 5.31% | 3.02% | 1.72% | 1.43% | 1.04% | 1.26% | 2.98% |
| 2026/08/14 | 44.33% | 9.83% | 7.55% | 4.93% | 3.52% | 1.88% | 1.39% | 1.43% | 1.01% | 3.95% |
| 2026/08/15 | 43% | 9.22% | 8.94% | 4.73% | 3.89% | 1.7% | 1.44% | 1.79% | 1.16% | 2.87% |
| 2026/08/16 | 44.28% | 8.42% | 8.41% | 4.56% | 3.51% | 1.6% | 1.4% | 2.03% | 1.46% | 3.44% |
| 2026/08/17 | 46.15% | 8.63% | 9.56% | 4.4% | 4.47% | 1.56% | 1.03% | 1.93% | 1.07% | 2.43% |
| 2026/08/18 | 44.26% | 9.85% | 9.96% | 4.79% | 3.41% | 1.69% | 1.08% | 1.7% | 1.69% | 3.03% |
| 2026/08/19 | 45.88% | 11.26% | 10.52% | 4.76% | 2.42% | 1.59% | 1.15% | 1.85% | 1.22% | 2.76% |
| 2026/08/20 | 47.64% | 8.87% | 9.43% | 5.01% | 3.34% | 1.71% | 1.29% | 1.58% | 1% | 2% |
| 2026/08/21 | 48.78% | 9.68% | 9.33% | 4.59% | 2.68% | 1.59% | 1.22% | 1.65% | 0.92% | 1.65% |
| 2026/08/22 | 52.99% | 8.9% | 9.07% | 3.55% | 2.65% | 1.17% | 0.97% | 1.21% | 0.98% | 2.46% |
| 2026/08/23 | 49.84% | 8.75% | 11% | 4.23% | 3.87% | 1.3% | 1.16% | 1.38% | 0.88% | 2.06% |
| 2026/08/24 | 50.58% | 7.42% | 9.64% | 3.74% | 2.69% | 1.77% | 1.25% | 1.61% | 1.01% | 3% |
| 2026/08/25 | 47.36% | 9.01% | 10.26% | 3.79% | 2.34% | 1.56% | 1.62% | 2.04% | 1.3% | 1.59% |
| 2026/08/26 | 49.26% | 8.61% | 9.67% | 3.91% | 2.44% | 1.55% | 1.61% | 1.82% | 0.93% | 1.39% |
| 2026/08/27 | 44.98% | 8.83% | 10.01% | 4.87% | 2.65% | 1.7% | 1.74% | 1.78% | 1.33% | 1.9% |
| 2026/08/28 | 46.52% | 8.46% | 11.54% | 3.82% | 2.72% | 1.7% | 1.42% | 1.93% | 1.47% | 1.63% |
| 2026/08/29 | 51.29% | 10.08% | 9.7% | 4.91% | 2.58% | 1.45% | 1.34% | 1.27% | 0.63% | 1.16% |
| 2026/08/30 | 49.16% | 10.35% | 10.99% | 3.2% | 2.21% | 1.57% | 1.59% | 1.45% | 1% | 1.24% |
| 2026/08/31 | 48.71% | 11.91% | 11.24% | 3.39% | 2.39% | 1.62% | 1.46% | 1.25% | 1.01% | 0.96% |
- booking.com
- premierinn.com
- hotels.com
- travelodge.co.uk
- trivago.co.uk
- loveholidays.com
- jet2holidays.com
- ihg.com
- expedia.co.uk
- skyscanner.net
Copyright © Adthena. All rights reserved.
In August 2026, booking.com dominated with a peak spend share of 54.05% on August 3rd. Premierinn.com and hotels.com showed steady growth, ending at 11.91% and 11.24% respectively. Skyscanner.net’s share declined, closing at 0.96%.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 1954 |
| 2026/08/02 | 1963 |
| 2026/08/03 | 1871 |
| 2026/08/04 | 1900 |
| 2026/08/05 | 2182 |
| 2026/08/06 | 2153 |
| 2026/08/07 | 2046 |
| 2026/08/08 | 1892 |
| 2026/08/09 | 2008 |
| 2026/08/10 | 1998 |
| 2026/08/11 | 1966 |
| 2026/08/12 | 2085 |
| 2026/08/13 | 2229 |
| 2026/08/14 | 2137 |
| 2026/08/15 | 1986 |
| 2026/08/16 | 1968 |
| 2026/08/17 | 1919 |
| 2026/08/18 | 1865 |
| 2026/08/19 | 1838 |
| 2026/08/20 | 1977 |
| 2026/08/21 | 1891 |
| 2026/08/22 | 1901 |
| 2026/08/23 | 1913 |
| 2026/08/24 | 1920 |
| 2026/08/25 | 2014 |
| 2026/08/26 | 2033 |
| 2026/08/27 | 2143 |
| 2026/08/28 | 2026 |
| 2026/08/29 | 1651 |
| 2026/08/30 | 1630 |
| 2026/08/31 | 1562 |
Copyright © Adthena. All rights reserved.
August began with 1,954 advertisers, peaking at 2,229 mid-month. A decline followed, ending at 1,562.
