Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 42.23 |
| premierinn.com | 12.15 |
| hotels.com | 5.59 |
| airbnb.co.uk | 4.73 |
| travelodge.co.uk | 3.42 |
| expedia.co.uk | 2.94 |
| trivago.co.uk | 2.31 |
| skyscanner.net | 1.66 |
| haven.com | 1.55 |
| holidaycottages.co.uk | 1.51 |
| others | 21.91 |
- booking.com - 42.23%
- premierinn.com - 12.15%
- hotels.com - 5.59%
- airbnb.co.uk - 4.73%
- travelodge.co.uk - 3.42%
- expedia.co.uk - 2.94%
- trivago.co.uk - 2.31%
- skyscanner.net - 1.66%
- haven.com - 1.55%
- holidaycottages.co.uk - 1.51%
- others - 21.91%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 42.23% click share, followed by Premier Inn at 12.15%. Others collectively hold 21.91%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | hotels.com | trivago.co.uk | expedia.co.uk | travelodge.co.uk | cottages.com | holidaycottages.co.uk | ihg.com | skyscanner.net |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 52.23% | 9.4% | 4.9% | 1.59% | 4.49% | 3.93% | 0.93% | 1.08% | 1.44% | 2.35% |
| 2026/05/02 | 53.96% | 7.63% | 5.93% | 1.02% | 5.08% | 3.37% | 0.98% | 1.17% | 1.47% | 3.01% |
| 2026/05/03 | 53.9% | 7.47% | 4.53% | 1.95% | 5.5% | 3.52% | 1.22% | 1.41% | 1.49% | 2.27% |
| 2026/05/04 | 48.49% | 8.05% | 5.52% | 1.65% | 6.64% | 4.06% | 1.15% | 1.41% | 1.34% | 3.46% |
| 2026/05/05 | 47.76% | 7.7% | 6.25% | 2.25% | 7.27% | 4.55% | 1.24% | 1.17% | 1.52% | 1.55% |
| 2026/05/06 | 44.55% | 7.49% | 6.77% | 2.68% | 7.46% | 4.47% | 1% | 1.41% | 1.91% | 1.75% |
| 2026/05/07 | 48.98% | 7.35% | 6.54% | 2% | 6.5% | 4.34% | 0.78% | 1.06% | 1.91% | 1.61% |
| 2026/05/08 | 48.31% | 8.53% | 5.17% | 1.9% | 4.64% | 4.58% | 1.15% | 1.15% | 1.97% | 2.16% |
| 2026/05/09 | 49.72% | 7.46% | 5.21% | 2.11% | 4.4% | 3.88% | 1.23% | 1.21% | 1.82% | 2.69% |
| 2026/05/10 | 52.98% | 7.47% | 5.29% | 2.12% | 4.55% | 3.81% | 1.02% | 1.05% | 1.73% | 2.23% |
| 2026/05/11 | 38.35% | 8.79% | 6.96% | 3.6% | 4.15% | 4.17% | 1.74% | 2.3% | 2.13% | 1.46% |
| 2026/05/12 | 35.17% | 9.31% | 6.16% | 4.56% | 3.4% | 3.95% | 2.06% | 2.72% | 2.22% | 1.32% |
| 2026/05/13 | 37.57% | 10.37% | 6.52% | 4.04% | 3.04% | 3.59% | 1.86% | 2.49% | 1.98% | 1.56% |
| 2026/05/14 | 34.93% | 10.65% | 6.62% | 4.71% | 2.78% | 4.57% | 1.93% | 2.27% | 2.24% | 1.47% |
| 2026/05/15 | 48.27% | 8.53% | 5.17% | 1.9% | 4.64% | 4.58% | 1.15% | 1.15% | 1.97% | 2.16% |
| 2026/05/16 | 40.19% | 9.58% | 6.5% | 3.65% | 3.17% | 3.15% | 1.75% | 2.26% | 2.17% | 1.13% |
| 2026/05/17 | 40.23% | 8.46% | 6.05% | 4.02% | 3.24% | 3.14% | 1.91% | 2.24% | 2.09% | 1.32% |
| 2026/05/18 | 42.63% | 9.33% | 6% | 2.47% | 3.3% | 3.74% | 1.63% | 2.01% | 1.95% | 1.63% |
| 2026/05/19 | 42.98% | 9.66% | 6.78% | 3.11% | 2.44% | 4.41% | 1.49% | 1.78% | 2.1% | 1.6% |
| 2026/05/20 | 42.38% | 9.4% | 6.34% | 3.05% | 1.83% | 4.73% | 1.41% | 2.12% | 1.58% | 1.42% |
| 2026/05/21 | 37.96% | 10.05% | 7.09% | 2.95% | 2.28% | 5.66% | 1.58% | 2.39% | 1.36% | 1.31% |
| 2026/05/22 | 42.06% | 9.86% | 6.09% | 3.01% | 1.52% | 4.51% | 1.43% | 2.31% | 1.34% | 1.22% |
| 2026/05/23 | 41.47% | 9.86% | 6.13% | 2.94% | 1.39% | 4.8% | 1.53% | 2.39% | 1.28% | 1.88% |
| 2026/05/24 | 40.82% | 10.1% | 6.61% | 3.33% | 2.26% | 3.81% | 1.57% | 2.3% | 1.33% | 1.61% |
| 2026/05/25 | 39.04% | 9.14% | 7.12% | 4.08% | 2.03% | 2.96% | 1.69% | 2.52% | 1.35% | 1.51% |
| 2026/05/26 | 40.97% | 8.89% | 6.49% | 4.39% | 2.47% | 2.5% | 1.9% | 2.55% | 1.34% | 1.32% |
| 2026/05/27 | 36.8% | 8.1% | 6.66% | 4.54% | 3.47% | 3.17% | 2.26% | 2.78% | 1.61% | 1.12% |
| 2026/05/28 | 37.38% | 8.66% | 7% | 3.93% | 3.78% | 2.67% | 2.78% | 2.51% | 1.51% | 0.96% |
| 2026/05/29 | 40.7% | 9.06% | 7.34% | 3.15% | 2.93% | 4.9% | 2.56% | 2.05% | 1.63% | 0.88% |
| 2026/05/30 | 36.07% | 7.55% | 7.73% | 3.77% | 3.2% | 6.22% | 2.88% | 2.24% | 1.34% | 1.19% |
| 2026/05/31 | 36% | 7.96% | 7.2% | 4.05% | 4.01% | 3.64% | 3.04% | 2.31% | 1.39% | 1.25% |
- booking.com
- premierinn.com
- hotels.com
- trivago.co.uk
- expedia.co.uk
- travelodge.co.uk
- cottages.com
- holidaycottages.co.uk
- ihg.com
- skyscanner.net
Copyright © Adthena. All rights reserved.
In May 2026, booking.com led with fluctuating spend, peaking early and dipping mid-month. Premierinn.com and hotels.com showed steady growth, while trivago.co.uk and expedia.co.uk experienced varied trends. Travelodge.co.uk and cottages.com ended with notable increases.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 2040 |
| 2026/05/02 | 1992 |
| 2026/05/03 | 2114 |
| 2026/05/04 | 2085 |
| 2026/05/05 | 2103 |
| 2026/05/06 | 2089 |
| 2026/05/07 | 2152 |
| 2026/05/08 | 2212 |
| 2026/05/09 | 2189 |
| 2026/05/10 | 2118 |
| 2026/05/11 | 2329 |
| 2026/05/12 | 2351 |
| 2026/05/13 | 2320 |
| 2026/05/14 | 2317 |
| 2026/05/15 | 2212 |
| 2026/05/16 | 2268 |
| 2026/05/17 | 2240 |
| 2026/05/18 | 2169 |
| 2026/05/19 | 2114 |
| 2026/05/20 | 2215 |
| 2026/05/21 | 2249 |
| 2026/05/22 | 2284 |
| 2026/05/23 | 2331 |
| 2026/05/24 | 2366 |
| 2026/05/25 | 2460 |
| 2026/05/26 | 2505 |
| 2026/05/27 | 2333 |
| 2026/05/28 | 2294 |
| 2026/05/29 | 2271 |
| 2026/05/30 | 2351 |
| 2026/05/31 | 2320 |
Copyright © Adthena. All rights reserved.
May began with 2,040 advertisers, fluctuating throughout the month. Mid-month saw a peak at 2,505 on May 26. The month concluded with 2,320 advertisers, reflecting a dynamic landscape.
