Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 21.83 |
| premierinn.com | 10.26 |
| hotels.com | 6.99 |
| airbnb.co.uk | 6.72 |
| travelodge.co.uk | 6.67 |
| expedia.co.uk | 5.56 |
| trivago.co.uk | 4.97 |
| jet2holidays.com | 2.65 |
| holidaycottages.co.uk | 2.41 |
| loveholidays.com | 2.25 |
| others | 29.69 |
- booking.com - 21.83%
- premierinn.com - 10.26%
- hotels.com - 6.99%
- airbnb.co.uk - 6.72%
- travelodge.co.uk - 6.67%
- expedia.co.uk - 5.56%
- trivago.co.uk - 4.97%
- jet2holidays.com - 2.65%
- holidaycottages.co.uk - 2.41%
- loveholidays.com - 2.25%
- others - 29.69%
Copyright © Adthena. All rights reserved.
Booking.com leads with 21.83% click share, followed by Premier Inn at 10.26%. Others collectively hold 29.69%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | travelodge.co.uk | airbnb.co.uk | expedia.co.uk | hotels.com | trivago.co.uk | jet2holidays.com | holidaycottages.co.uk | loveholidays.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 21.17% | 8.14% | 5.92% | 6.29% | 7.52% | 9.41% | 8.96% | 2.12% | 2.01% | 2.41% |
| 2025/10/02 | 21.87% | 9.07% | 4.23% | 7.46% | 7.13% | 7.9% | 7.26% | 2.42% | 2.13% | 2.68% |
| 2025/10/03 | 21.79% | 9.52% | 4.48% | 7.56% | 6.56% | 7.07% | 7.17% | 2.1% | 2.12% | 3.01% |
| 2025/10/04 | 21.66% | 8.32% | 5.78% | 7.79% | 6.16% | 8.08% | 6.26% | 2.31% | 2.46% | 2.92% |
| 2025/10/05 | 20.79% | 9.25% | 5.05% | 7.16% | 6.85% | 7.53% | 6.84% | 2.9% | 2.34% | 2.9% |
| 2025/10/06 | 22.06% | 9.28% | 5.43% | 6.96% | 7.13% | 8.41% | 6.74% | 2.09% | 2.15% | 3.06% |
| 2025/10/07 | 21.03% | 8.88% | 6.39% | 7.51% | 6.35% | 8.39% | 7.57% | 2.21% | 2.21% | 3.07% |
| 2025/10/08 | 20.52% | 10.27% | 5.37% | 8.64% | 5.92% | 6.18% | 4.83% | 2.41% | 2.51% | 3.04% |
| 2025/10/09 | 22.17% | 10.18% | 5.4% | 7.22% | 7.86% | 7.63% | 4.89% | 2.21% | 2.17% | 2.81% |
| 2025/10/10 | 22.65% | 10.78% | 5.61% | 6.92% | 7.33% | 7.04% | 4.15% | 2.38% | 2.22% | 2.73% |
| 2025/10/11 | 21.31% | 11.15% | 4.59% | 7.25% | 7.93% | 7.14% | 4.72% | 2.39% | 2.71% | 2.56% |
| 2025/10/12 | 21.33% | 11.72% | 6.42% | 7.4% | 6.48% | 7.04% | 5.32% | 2.13% | 2.51% | 2.54% |
| 2025/10/13 | 21.52% | 12.34% | 6.79% | 7.4% | 6.54% | 7.2% | 4.9% | 2.27% | 2.31% | 2.73% |
| 2025/10/14 | 20% | 12.01% | 6.77% | 7.39% | 6.91% | 6.75% | 5.44% | 2.39% | 2.03% | 2.61% |
| 2025/10/15 | 20.73% | 11.4% | 7.94% | 7.64% | 6.8% | 7.91% | 4.48% | 2.93% | 2.4% | 2.24% |
| 2025/10/16 | 19.52% | 11.47% | 7.71% | 7.64% | 5.05% | 7.74% | 5.75% | 3.15% | 2.6% | 2.59% |
| 2025/10/17 | 22.79% | 13.01% | 7.63% | 8.05% | 4.43% | 8.22% | 4.69% | 2.37% | 2.22% | 2.35% |
| 2025/10/18 | 21.24% | 10.56% | 8.23% | 8.63% | 4.93% | 5.95% | 4.41% | 3.06% | 2.91% | 2.52% |
| 2025/10/19 | 22.47% | 9.89% | 8.01% | 7.06% | 4.67% | 7.21% | 5.75% | 2.88% | 2.63% | 2.3% |
| 2025/10/20 | 20.95% | 11.4% | 7.33% | 7.89% | 5.63% | 6.86% | 3.77% | 2.51% | 2.69% | 2.37% |
| 2025/10/21 | 20.57% | 9.56% | 8.61% | 8.36% | 5.04% | 8.42% | 4.17% | 2.89% | 2.61% | 2.33% |
| 2025/10/22 | 21.4% | 10.75% | 7.81% | 7.6% | 4.62% | 7.15% | 3.8% | 3.12% | 2.97% | 2.27% |
| 2025/10/23 | 22.88% | 10.31% | 8.07% | 7.34% | 3.95% | 6.9% | 4.99% | 2.82% | 2.65% | 2.05% |
| 2025/10/24 | 24.29% | 10.3% | 7.35% | 6.87% | 4.57% | 6.61% | 2.57% | 2.97% | 2.63% | 2.24% |
| 2025/10/25 | 25.77% | 9.81% | 8.57% | 6.67% | 2.85% | 6.37% | 3.55% | 2.98% | 2.51% | 2.2% |
| 2025/10/26 | 25.93% | 11.26% | 7.08% | 6.71% | 3.14% | 5.21% | 3.45% | 3.11% | 2.74% | 2.3% |
| 2025/10/27 | 24.16% | 10.55% | 7.78% | 6.67% | 4.71% | 5.24% | 4.26% | 2.74% | 2.58% | 2.21% |
| 2025/10/28 | 23.97% | 9.48% | 8.18% | 5.85% | 5.76% | 6.87% | 4.27% | 2.76% | 2.48% | 2.05% |
| 2025/10/29 | 24.73% | 9.08% | 7.09% | 5.93% | 5.3% | 6.9% | 6.03% | 2.49% | 2.5% | 1.9% |
| 2025/10/30 | 23.13% | 11% | 7.31% | 5.93% | 6.23% | 6.95% | 4.72% | 2.92% | 2.64% | 1.85% |
| 2025/10/31 | 22.86% | 10.67% | 7.5% | 6.35% | 5.85% | 5.68% | 4.11% | 3.43% | 2.72% | 2.06% |
- booking.com
- premierinn.com
- travelodge.co.uk
- airbnb.co.uk
- expedia.co.uk
- hotels.com
- trivago.co.uk
- jet2holidays.com
- holidaycottages.co.uk
- loveholidays.com
Copyright © Adthena. All rights reserved.
In October 2025, Booking.com led with a fluctuating spend share, peaking at 25.93% on the 26th. Premierinn.com saw a steady rise, reaching 13.01% on the 17th. Travelodge.co.uk and Airbnb.co.uk showed moderate increases, while Expedia.co.uk and Trivago.co.uk experienced declines. The month concluded with Booking.com maintaining dominance.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 2487 |
| 2025/10/02 | 2515 |
| 2025/10/03 | 2588 |
| 2025/10/04 | 2558 |
| 2025/10/05 | 2537 |
| 2025/10/06 | 2547 |
| 2025/10/07 | 2584 |
| 2025/10/08 | 2528 |
| 2025/10/09 | 2616 |
| 2025/10/10 | 2596 |
| 2025/10/11 | 2563 |
| 2025/10/12 | 2509 |
| 2025/10/13 | 2524 |
| 2025/10/14 | 2548 |
| 2025/10/15 | 2441 |
| 2025/10/16 | 2449 |
| 2025/10/17 | 2311 |
| 2025/10/18 | 2358 |
| 2025/10/19 | 2474 |
| 2025/10/20 | 2455 |
| 2025/10/21 | 2354 |
| 2025/10/22 | 2505 |
| 2025/10/23 | 2528 |
| 2025/10/24 | 2603 |
| 2025/10/25 | 2602 |
| 2025/10/26 | 2542 |
| 2025/10/27 | 2552 |
| 2025/10/28 | 2579 |
| 2025/10/29 | 2575 |
| 2025/10/30 | 2544 |
| 2025/10/31 | 2555 |
Copyright © Adthena. All rights reserved.
October began with 2,487 advertisers, peaking at 2,616 on the 9th. A mid-month dip to 2,311 on the 17th was followed by a recovery, ending at 2,555.
