Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 43.54 |
| premierinn.com | 12.51 |
| hotels.com | 6.28 |
| airbnb.co.uk | 4.48 |
| travelodge.co.uk | 4.19 |
| expedia.co.uk | 4.1 |
| skyscanner.net | 2.46 |
| trivago.co.uk | 1.92 |
| jet2holidays.com | 1.59 |
| holidaycottages.co.uk | 1.22 |
| others | 17.71 |
- booking.com - 43.54%
- premierinn.com - 12.51%
- hotels.com - 6.28%
- airbnb.co.uk - 4.48%
- travelodge.co.uk - 4.19%
- expedia.co.uk - 4.1%
- skyscanner.net - 2.46%
- trivago.co.uk - 1.92%
- jet2holidays.com - 1.59%
- holidaycottages.co.uk - 1.22%
- others - 17.71%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Booking.com dominates with a 43.54% click share, while Premier Inn follows at 12.51%. Others collectively hold 17.71%, showcasing diverse advertiser presence.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | hotels.com | expedia.co.uk | travelodge.co.uk | jet2holidays.com | trivago.co.uk | skyscanner.net | airbnb.co.uk | holidaycottages.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 46.3% | 8.81% | 7.36% | 4.44% | 4.43% | 2.51% | 1.91% | 2.85% | 1.59% | 1.53% |
| 2026/03/02 | 44.35% | 9.66% | 8.25% | 3.53% | 4.42% | 2.23% | 2% | 3.04% | 1.71% | 1.46% |
| 2026/03/03 | 44.09% | 9.38% | 6.98% | 4.32% | 4.29% | 2.3% | 1.8% | 3.74% | 1.95% | 1.56% |
| 2026/03/04 | 37.06% | 10.28% | 9.16% | 4.41% | 4.96% | 2.71% | 2.57% | 3.53% | 2.02% | 1.77% |
| 2026/03/05 | 44.27% | 10.53% | 7.33% | 4.11% | 4.52% | 2.28% | 1.97% | 2.61% | 1.63% | 1.48% |
| 2026/03/06 | 46.36% | 9.98% | 5.76% | 4.63% | 4.83% | 2.23% | 1.42% | 2.38% | 1.41% | 1.41% |
| 2026/03/07 | 42.38% | 10.08% | 6.24% | 5.76% | 4.21% | 2.51% | 2.12% | 2.74% | 1.89% | 1.67% |
| 2026/03/08 | 42.38% | 10.07% | 6.19% | 6.33% | 4.43% | 2.49% | 1.97% | 2.74% | 2.13% | 1.68% |
| 2026/03/09 | 41.47% | 9.78% | 6.78% | 5.8% | 4.67% | 2.46% | 2.37% | 3.26% | 2.11% | 1.62% |
| 2026/03/10 | 45.68% | 10.35% | 5.89% | 5.42% | 4.62% | 1.69% | 2.03% | 3.03% | 1.77% | 1.44% |
| 2026/03/11 | 46.9% | 8.86% | 7.08% | 5.51% | 4.21% | 2.05% | 1.97% | 2.5% | 1.59% | 1.41% |
| 2026/03/12 | 45.51% | 10.76% | 6.59% | 4.77% | 4.97% | 1.95% | 2.36% | 2% | 1.6% | 1.4% |
| 2026/03/13 | 45.61% | 10.24% | 6.32% | 5.28% | 4.39% | 2.11% | 1.95% | 2.05% | 1.84% | 1.51% |
| 2026/03/14 | 44.09% | 9.13% | 7.33% | 5.98% | 4.2% | 2.16% | 2.72% | 1.88% | 1.93% | 1.55% |
| 2026/03/15 | 45.95% | 9.01% | 7.42% | 4.85% | 3.96% | 2.11% | 3.1% | 1.86% | 1.98% | 1.51% |
| 2026/03/16 | 41.35% | 9.76% | 7.44% | 4.95% | 4.16% | 2.5% | 3.8% | 2.67% | 1.81% | 1.64% |
| 2026/03/17 | 40.16% | 10.8% | 6.23% | 4.22% | 4.04% | 2.89% | 4.07% | 2.31% | 1.82% | 1.73% |
| 2026/03/18 | 43.88% | 8.18% | 7.42% | 4.34% | 3.82% | 2.34% | 3.35% | 2.08% | 1.62% | 1.61% |
| 2026/03/19 | 41.31% | 8.72% | 8.49% | 5.1% | 3.58% | 2.49% | 3.53% | 2.18% | 1.59% | 1.67% |
| 2026/03/20 | 44.61% | 8.91% | 7.38% | 4.75% | 4.68% | 2.2% | 3.11% | 1.9% | 1.24% | 1.5% |
| 2026/03/21 | 42.84% | 8.92% | 7.95% | 4.45% | 4.52% | 2.28% | 2.48% | 1.5% | 1.78% | 1.84% |
| 2026/03/22 | 39.4% | 8.22% | 8.55% | 4.48% | 4.55% | 2.58% | 4.88% | 1.24% | 2.22% | 2% |
| 2026/03/23 | 38.11% | 8.82% | 9.23% | 4.79% | 5.1% | 2.39% | 3.38% | 1.51% | 2% | 1.91% |
| 2026/03/24 | 40.1% | 10.79% | 6.22% | 4.21% | 4.04% | 2.89% | 4.07% | 2.3% | 1.81% | 1.73% |
| 2026/03/25 | 46.3% | 9.25% | 7.44% | 4.75% | 4.78% | 2.45% | 2.08% | 2.14% | 1.24% | 1.56% |
| 2026/03/26 | 45.27% | 8.47% | 7.9% | 4.39% | 4.91% | 2.45% | 1.95% | 1.94% | 1.51% | 1.57% |
| 2026/03/27 | 38.7% | 8.65% | 9.22% | 4.46% | 5.5% | 4.41% | 1.77% | 1.84% | 1.63% | 1.88% |
| 2026/03/28 | 35.27% | 8.87% | 7.9% | 5.17% | 5.74% | 5.42% | 2.8% | 1.74% | 1.93% | 2.27% |
| 2026/03/29 | 40.72% | 8.12% | 7.71% | 4.88% | 6.14% | 4.7% | 2.42% | 2.49% | 1.85% | 2.03% |
| 2026/03/30 | 41.84% | 7.96% | 7.72% | 5.36% | 5.58% | 3.85% | 2.3% | 2.21% | 1.76% | 1.96% |
| 2026/03/31 | 37.87% | 9.07% | 8.8% | 5.68% | 5.59% | 3.27% | 2.88% | 2.28% | 1.97% | 1.97% |
- booking.com
- premierinn.com
- hotels.com
- expedia.co.uk
- travelodge.co.uk
- jet2holidays.com
- trivago.co.uk
- skyscanner.net
- airbnb.co.uk
- holidaycottages.co.uk
Copyright © Adthena. All rights reserved.
In March 2026, booking.com led with fluctuating spend shares, peaking at 46.9% on March 11. Premierinn.com and hotels.com followed, showing steady trends. By month’s end, booking.com closed at 37.87%.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 2302 |
| 2026/03/02 | 2291 |
| 2026/03/03 | 2273 |
| 2026/03/04 | 2280 |
| 2026/03/05 | 2371 |
| 2026/03/06 | 2389 |
| 2026/03/07 | 2386 |
| 2026/03/08 | 2339 |
| 2026/03/09 | 2333 |
| 2026/03/10 | 2337 |
| 2026/03/11 | 2305 |
| 2026/03/12 | 2348 |
| 2026/03/13 | 2370 |
| 2026/03/14 | 2325 |
| 2026/03/15 | 2337 |
| 2026/03/16 | 2378 |
| 2026/03/17 | 2347 |
| 2026/03/18 | 2317 |
| 2026/03/19 | 2298 |
| 2026/03/20 | 2327 |
| 2026/03/21 | 2241 |
| 2026/03/22 | 2209 |
| 2026/03/23 | 2245 |
| 2026/03/24 | 2347 |
| 2026/03/25 | 2079 |
| 2026/03/26 | 2010 |
| 2026/03/27 | 2056 |
| 2026/03/28 | 2021 |
| 2026/03/29 | 1962 |
| 2026/03/30 | 1977 |
| 2026/03/31 | 1951 |
Copyright © Adthena. All rights reserved.
March began with 2,302 advertisers, peaking at 2,389 on the 6th. A decline followed, ending the month at 1,951.
