Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 42.95 |
| premierinn.com | 11.55 |
| hotels.com | 7.66 |
| airbnb.co.uk | 4.26 |
| travelodge.co.uk | 4.22 |
| skyscanner.net | 3.59 |
| trivago.co.uk | 2.5 |
| expedia.co.uk | 2.16 |
| haven.com | 1.24 |
| jet2holidays.com | 0.99 |
| others | 18.88 |
- booking.com - 42.95%
- premierinn.com - 11.55%
- hotels.com - 7.66%
- airbnb.co.uk - 4.26%
- travelodge.co.uk - 4.22%
- skyscanner.net - 3.59%
- trivago.co.uk - 2.5%
- expedia.co.uk - 2.16%
- haven.com - 1.24%
- jet2holidays.com - 0.99%
- others - 18.88%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 42.95% click share, followed by Premier Inn at 11.55%. Others collectively hold 18.88%, showcasing diverse competition in Google’s PPC landscape.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | premierinn.com | travelodge.co.uk | skyscanner.net | trivago.co.uk | expedia.co.uk | airbnb.co.uk | jet2holidays.com | ihg.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 45.03% | 8.97% | 9.07% | 5.05% | 0.32% | 3.6% | 3.06% | 1.22% | 2.01% | 1.87% |
| 2026/07/02 | 41.96% | 9.25% | 9.41% | 5.43% | 1.07% | 2.67% | 2.49% | 1.4% | 2.42% | 1.96% |
| 2026/07/03 | 42.3% | 8.28% | 10.24% | 6.21% | 2.3% | 2.14% | 2.27% | 1.57% | 0.59% | 1.76% |
| 2026/07/04 | 37.77% | 9.27% | 8.13% | 5.32% | 3.43% | 3.72% | 2.31% | 1.75% | 1.54% | 2.1% |
| 2026/07/05 | 41.99% | 7.97% | 9.34% | 6.18% | 3.1% | 3.15% | 2.47% | 1.52% | 1.27% | 1.89% |
| 2026/07/06 | 44.51% | 6.88% | 9% | 6.22% | 3.73% | 2.71% | 2.21% | 1.57% | 1.09% | 1.27% |
| 2026/07/07 | 39.11% | 7.96% | 9.73% | 5.99% | 4.47% | 3.72% | 2.24% | 1.73% | 1.16% | 1.68% |
| 2026/07/08 | 44.06% | 6.81% | 10.99% | 6.78% | 4.56% | 2.56% | 2.07% | 1.5% | 1.05% | 1.04% |
| 2026/07/09 | 43.27% | 7.32% | 10.23% | 6.26% | 5.61% | 2.74% | 2.6% | 1.41% | 1.21% | 1.03% |
| 2026/07/10 | 38.9% | 8.59% | 9.1% | 5.95% | 4.13% | 3.7% | 3.22% | 1.36% | 1.6% | 1.56% |
| 2026/07/11 | 37.89% | 8.29% | 8.74% | 5.4% | 4.26% | 3.82% | 3.06% | 1.61% | 1.67% | 2.02% |
| 2026/07/12 | 43.44% | 7.54% | 8.63% | 4.99% | 3.4% | 3.36% | 2.69% | 1.57% | 1.5% | 1.56% |
| 2026/07/13 | 38.52% | 8.17% | 9.33% | 5.17% | 3.83% | 4% | 3.13% | 1.58% | 1.49% | 1.57% |
| 2026/07/14 | 37.55% | 8.25% | 9.8% | 5.4% | 4.5% | 3.9% | 3.3% | 1.25% | 1.47% | 1.79% |
| 2026/07/15 | 38.9% | 8.17% | 10.85% | 5.12% | 3.97% | 3.44% | 3.9% | 1.06% | 1.31% | 1.58% |
| 2026/07/16 | 44.2% | 6.76% | 8.5% | 4.57% | 3.58% | 4.75% | 2.81% | 1.18% | 1.22% | 1.16% |
| 2026/07/17 | 47.94% | 6.8% | 9.47% | 5.26% | 4.18% | 4.6% | 1.84% | 1.01% | 1.14% | 0.98% |
| 2026/07/18 | 49.58% | 6.62% | 9.95% | 5.87% | 4.85% | 3.52% | 1.4% | 0.87% | 1.19% | 0.95% |
| 2026/07/19 | 45.26% | 7.79% | 8.78% | 4.79% | 3.98% | 4.51% | 2.38% | 1.15% | 1.45% | 1.24% |
| 2026/07/20 | 48.78% | 6.6% | 7.77% | 5.87% | 4.52% | 3.98% | 2.57% | 0.95% | 1.02% | 0.9% |
| 2026/07/21 | 37.51% | 8.24% | 9.78% | 5.39% | 4.5% | 3.9% | 3.3% | 1.25% | 1.47% | 1.8% |
| 2026/07/22 | 42.47% | 8.49% | 8.8% | 5.75% | 4.9% | 3.62% | 2.83% | 1.47% | 1.32% | 1.13% |
| 2026/07/23 | 42.39% | 7.03% | 10.13% | 5.42% | 4.56% | 3.28% | 2.68% | 1.3% | 1.4% | 1.34% |
| 2026/07/24 | 44.23% | 8.68% | 8.94% | 5.06% | 4.15% | 3.09% | 2.63% | 1.23% | 1.25% | 1.24% |
| 2026/07/25 | 42.66% | 7.9% | 9.29% | 5.21% | 4.06% | 3.22% | 3.03% | 1.42% | 1.38% | 1.14% |
| 2026/07/26 | 39.11% | 6.55% | 9.15% | 5.33% | 4.76% | 4.67% | 2.97% | 1.35% | 1.56% | 1.48% |
| 2026/07/27 | 39.57% | 8.41% | 8.1% | 5% | 3.94% | 4.05% | 2.77% | 1.66% | 1.65% | 1.04% |
| 2026/07/28 | 37.92% | 6.87% | 7.88% | 4.67% | 3.4% | 6.02% | 2.56% | 1.84% | 1.88% | 1.14% |
| 2026/07/29 | 41.94% | 8.79% | 8.1% | 4.76% | 3.61% | 4.21% | 2.27% | 1.94% | 1.43% | 0.76% |
| 2026/07/30 | 48.99% | 9.56% | 8.45% | 4.49% | 4.79% | 2.85% | 2.09% | 1.42% | 1.11% | 0.39% |
| 2026/07/31 | 49.11% | 9.38% | 8.04% | 5.18% | 4.65% | 3.61% | 2.25% | 1.3% | 1.07% | 0.34% |
- booking.com
- hotels.com
- premierinn.com
- travelodge.co.uk
- skyscanner.net
- trivago.co.uk
- expedia.co.uk
- airbnb.co.uk
- jet2holidays.com
- ihg.com
Copyright © Adthena. All rights reserved.
In July 2026, booking.com led with fluctuating spend, peaking at 49.58% on the 18th. Hotels.com and premierinn.com followed, showing steady trends. By month’s end, booking.com maintained dominance, closing at 49.11%.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 2079 |
| 2026/07/02 | 2179 |
| 2026/07/03 | 2276 |
| 2026/07/04 | 2273 |
| 2026/07/05 | 2261 |
| 2026/07/06 | 2162 |
| 2026/07/07 | 2131 |
| 2026/07/08 | 2057 |
| 2026/07/09 | 2071 |
| 2026/07/10 | 2187 |
| 2026/07/11 | 2210 |
| 2026/07/12 | 2228 |
| 2026/07/13 | 2223 |
| 2026/07/14 | 2193 |
| 2026/07/15 | 2176 |
| 2026/07/16 | 2143 |
| 2026/07/17 | 2010 |
| 2026/07/18 | 1929 |
| 2026/07/19 | 2011 |
| 2026/07/20 | 1893 |
| 2026/07/21 | 2193 |
| 2026/07/22 | 2248 |
| 2026/07/23 | 2242 |
| 2026/07/24 | 2258 |
| 2026/07/25 | 2323 |
| 2026/07/26 | 2368 |
| 2026/07/27 | 2193 |
| 2026/07/28 | 2377 |
| 2026/07/29 | 2003 |
| 2026/07/30 | 1904 |
| 2026/07/31 | 1858 |
Copyright © Adthena. All rights reserved.
July saw a dynamic shift in advertiser numbers, starting at 2,079 and peaking at 2,377. Mid-month fluctuations led to a decline, ending at 1,858.
