US Travel Travel Services - PPC Market Share Analysis July 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Travel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
expedia.com 20.93
priceline.com 10.42
cheapoair.com 9.2
kayak.com 5.77
booking.com 4.94
royalcaribbean.com 4.26
tripadvisor.com 3.88
go.com 3.46
travelocity.com 2.72
cheapflights.com 2.47
others 31.95
  • expedia.com - 20.93%
  • priceline.com - 10.42%
  • cheapoair.com - 9.2%
  • kayak.com - 5.77%
  • booking.com - 4.94%
  • royalcaribbean.com - 4.26%
  • tripadvisor.com - 3.88%
  • go.com - 3.46%
  • travelocity.com - 2.72%
  • cheapflights.com - 2.47%
  • others - 31.95%

Copyright © Adthena. All rights reserved.

Expedia leads with 20.93% click share, followed by Priceline at 10.42%. Others collectively dominate with 31.95%.

Market Exposure

Share of Spend for the top 10 US Travel Travel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date expedia.com priceline.com cheapoair.com kayak.com booking.com onetravel.com tripadvisor.com travelocity.com royalcaribbean.com cheapflights.com
2025/06/01 17.74% 15.18% 10.16% 7.03% 2.51% 2.82% 4.71% 3.52% 2.23% 4.53%
2025/06/02 19.26% 13.89% 8.22% 7.33% 3.39% 2.4% 5.66% 3.71% 2.25% 1.1%
2025/06/03 19.14% 17.26% 11.19% 8.79% 2.91% 3.12% 5.76% 3.59% 1.66% 1.26%
2025/06/04 18.94% 14.49% 9.81% 6.27% 3.04% 2.76% 4.7% 3.56% 3.11% 2.55%
2025/06/05 17.54% 15.67% 8.2% 8.13% 2.53% 3.16% 5.09% 3.23% 2.83% 1.08%
2025/06/06 18.17% 14.99% 10.2% 6.68% 2.83% 4.97% 4.65% 3.35% 2.78% 1.03%
2025/06/07 18.22% 14.3% 7.98% 7.7% 2.87% 4.29% 4.82% 3.43% 2.74% 2.8%
2025/06/08 19.03% 14.54% 8.65% 5.85% 2.92% 4.08% 5.13% 3.03% 3.19% 2.23%
2025/06/09 18% 14.48% 10.6% 7.16% 2.7% 4.57% 5.08% 3.78% 2.52% 3.49%
2025/06/10 19.67% 13.79% 9.92% 5.08% 3.13% 5.03% 5.06% 3.24% 2.79% 0.02%
2025/06/11 20.82% 13.88% 10.38% 5.69% 2.68% 1.59% 5.31% 3.14% 2.66% 1.02%
2025/06/12 20.47% 12.45% 10.3% 5.53% 2.86% 2.44% 4.62% 3.55% 2.87% 2.43%
2025/06/13 20.07% 12.4% 9.22% 7.35% 2.73% 2.62% 5.07% 3.63% 3% 1.52%
2025/06/14 19.65% 13.28% 9.21% 6.73% 2.83% 3.73% 5.13% 3.23% 2.88% 0.51%
2025/06/15 20.24% 12.89% 9.41% 5.55% 3.29% 3.8% 4.98% 3.18% 3.47% 1.02%
2025/06/16 19.32% 14.5% 10.07% 5.75% 2.72% 3.37% 5.11% 3.38% 2.86% 1.48%
2025/06/17 18.02% 12.59% 8.9% 6.52% 3.17% 4.39% 4.64% 3.3% 3.57% 0.96%
2025/06/18 19.2% 13.85% 9.68% 6.56% 3.02% 2.63% 4.96% 3.25% 2.7% 2.09%
2025/06/19 18.96% 14.93% 9.71% 6.19% 3% 3.26% 4.22% 3.55% 3.07% 2.15%
2025/06/20 17.28% 14.6% 9.51% 8.07% 3.29% 3.01% 2.34% 3.35% 3.22% 2.25%
2025/06/21 17.44% 13.44% 10.76% 6.67% 2.95% 2.01% 2.76% 3.44% 3.02% 3.67%
2025/06/22 17.85% 14.14% 10.06% 5.74% 2.5% 4.57% 2.6% 3.4% 3.04% 2.63%
2025/06/23 18.25% 14.99% 10.43% 6.13% 3.04% 2.61% 3.06% 3.69% 3.4% 2.13%
2025/06/24 19.68% 13.06% 11.36% 7.07% 3.11% 2.63% 3.11% 3.33% 2.87% 0.56%
2025/06/25 19.03% 13.36% 10.19% 5.68% 3.47% 2.67% 3.13% 3.16% 3.23% 2.48%
2025/06/26 18.71% 14.29% 9.99% 6.67% 3.83% 1.93% 3.53% 4.25% 3.08% 1.48%
2025/06/27 18.3% 13% 11.63% 5.79% 3.03% 1.33% 3.23% 3.87% 3.11% 2.1%
2025/06/28 17.29% 14.45% 11.76% 6.81% 2.66% 3.62% 2.89% 3.36% 2.57% 1.23%
2025/06/29 18.33% 13.92% 10.75% 6.05% 3.19% 3.13% 3.23% 3.76% 3.05% 1.14%
2025/06/30 19.98% 14.72% 10.6% 6.27% 3.68% 3.57% 3.22% 2.93% 2.42% 1.45%
  • expedia.com
  • priceline.com
  • cheapoair.com
  • kayak.com
  • booking.com
  • onetravel.com
  • tripadvisor.com
  • travelocity.com
  • royalcaribbean.com
  • cheapflights.com

Copyright © Adthena. All rights reserved.

In June 2025, Expedia led with a steady spend share, peaking mid-month. Priceline fluctuated, while Cheapoair and Kayak showed moderate stability. Booking.com and Onetravel had varied trends, with TripAdvisor and Travelocity maintaining consistency. Royal Caribbean and Cheapflights experienced notable volatility.

Market Exposure

Competitor Count for US Travel Travel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/06/01 810
2025/06/02 828
2025/06/03 717
2025/06/04 837
2025/06/05 804
2025/06/06 829
2025/06/07 820
2025/06/08 794
2025/06/09 746
2025/06/10 803
2025/06/11 810
2025/06/12 810
2025/06/13 811
2025/06/14 804
2025/06/15 807
2025/06/16 790
2025/06/17 794
2025/06/18 799
2025/06/19 798
2025/06/20 813
2025/06/21 779
2025/06/22 782
2025/06/23 771
2025/06/24 796
2025/06/25 780
2025/06/26 766
2025/06/27 786
2025/06/28 766
2025/06/29 768
2025/06/30 812

Copyright © Adthena. All rights reserved.

June began with 810 advertisers, peaking at 837 on June 4. Mid-month saw fluctuations, stabilizing around 810. The month concluded with 812 advertisers, reflecting a dynamic yet steady landscape.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cheapoair.com 0.78%
southwest.com 0.54%
cruises.com 0.42%
cheapflights.com 0.35%
booking.com 0.29%
justfly.com -0.31%
expedia.com -0.4%
onetravel.com -0.4%
go.com -0.97%
tripadvisor.com -1.47%

Copyright © Adthena. All rights reserved.

Tripadvisor.com saw a significant drop of 1.47%, while cheapoair.com gained 0.78%. Southwest.com increased by 0.54%, and cruises.com rose by 0.42%.

Campaign Efficiency

US Travel Travel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date expedia.com cheapoair.com priceline.com onetravel.com booking.com kayak.com tripadvisor.com royalcaribbean.com cruises.com cheapflights.com
2025/06/01 14.79% 13.2% 15.21% 4.06% 2.72% 3.55% 2.78% 1.61% 1.5% 4.7%
2025/06/02 16.4% 11.22% 13.81% 3.68% 3.66% 3.58% 2.95% 1.71% 2.7% 1.17%
2025/06/03 16.23% 15.95% 17.45% 5.02% 3.01% 4.58% 2.9% 1.18% 1.52% 1.69%
2025/06/04 16.16% 13.05% 15.16% 4.5% 3.41% 3.24% 2.22% 2.17% 1.54% 3.03%
2025/06/05 15.06% 11.73% 16.55% 4.73% 2.73% 4.35% 2.54% 1.79% 1.64% 1.34%
2025/06/06 15.55% 13.73% 15.23% 6.93% 2.77% 3.44% 2.45% 1.85% 1.71% 1.23%
2025/06/07 15.84% 11.84% 15.17% 5.84% 2.99% 4.35% 2.68% 1.84% 1.59% 2.53%
2025/06/08 16.8% 11.77% 15.57% 5.47% 3.04% 2.94% 2.51% 2.22% 1.45% 2.32%
2025/06/09 15.18% 14.48% 14.32% 6.81% 2.89% 3.48% 2.22% 1.65% 1.45% 3.35%
2025/06/10 17.34% 13.74% 12.4% 7.19% 3.52% 2.42% 2.65% 1.72% 1.9% 0.03%
2025/06/11 19.32% 14.27% 12.63% 3.27% 2.56% 2.98% 2.82% 1.92% 1.64% 0.9%
2025/06/12 17.99% 13.92% 10.53% 3.8% 3.05% 2.83% 2.31% 2.01% 1.65% 2.4%
2025/06/13 18.29% 12.45% 11.07% 3.83% 3.02% 3.95% 2.51% 2.16% 1.46% 1.54%
2025/06/14 17.6% 12.59% 11.89% 5.74% 3.16% 3.54% 2.73% 1.9% 1.48% 0.64%
2025/06/15 18.14% 12.83% 11.72% 5.65% 3.92% 2.87% 2.63% 2.47% 1.54% 1.07%
2025/06/16 17.54% 13.93% 13.97% 4.89% 2.67% 2.82% 2.89% 1.96% 1.93% 1.46%
2025/06/17 16.26% 12.47% 11.53% 6.11% 3.39% 3.35% 2.34% 2.6% 2.37% 1.02%
2025/06/18 17.75% 13.19% 12.95% 4.27% 3.36% 3.36% 2.74% 1.85% 1.85% 1.84%
2025/06/19 15.93% 13.57% 13.75% 5.23% 3.16% 3.26% 2.3% 2.05% 2.14% 2.69%
2025/06/20 14.17% 13.24% 13.69% 4.64% 3.67% 4.3% 1.85% 2.21% 2.92% 2.34%
2025/06/21 14.52% 14.54% 12.59% 3.15% 3.25% 3.17% 1.76% 1.98% 2.71% 3.89%
2025/06/22 14.81% 13.81% 12.78% 6.81% 2.56% 2.88% 1.57% 2.05% 2.16% 2.59%
2025/06/23 15.12% 13.73% 12.89% 3.91% 3.27% 3.35% 2.38% 2.38% 1.72% 2.33%
2025/06/24 16.96% 14.62% 12.76% 3.84% 3.26% 3.99% 2.22% 1.95% 1.89% 0.69%
2025/06/25 16.32% 13.21% 12.39% 3.56% 3.96% 2.93% 1.92% 2.31% 3.3% 2.71%
2025/06/26 16.38% 14.25% 12% 2.61% 5.15% 3.56% 2.21% 2.02% 1.71% 1.75%
2025/06/27 14.95% 16.42% 12.24% 2.38% 4.2% 3.16% 2.19% 2.05% 2.25% 1.61%
2025/06/28 14.89% 15.43% 12.84% 4.27% 3.16% 3.58% 1.87% 1.62% 2.34% 1.16%
2025/06/29 15.87% 15.06% 12.4% 3.99% 3.45% 3.05% 2.3% 1.98% 2.56% 1.26%
2025/06/30 17.78% 13.95% 13.5% 4.86% 4.53% 3.27% 1.88% 1.67% 1.6% 1.25%
  • expedia.com
  • cheapoair.com
  • priceline.com
  • onetravel.com
  • booking.com
  • kayak.com
  • tripadvisor.com
  • royalcaribbean.com
  • cruises.com
  • cheapflights.com

Copyright © Adthena. All rights reserved.

Expedia led June with fluctuating impressions, peaking mid-month. Cheapoair and Priceline showed varied trends, while Onetravel and Booking saw modest gains. Kayak, Tripadvisor, and Royal Caribbean had stable shares. Cruises and Cheapflights experienced minor shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Services - Last month
  1. 1
    Cheap Flights https://www.cheapoair.com/

    Cheap Flight Tickets u2014 Looking for Cheap Flights? Search for Discounted Travel on CheapOairu00ae! Search & Save Now.

  2. 2
    Expedia.com - Official Site https://www.expedia.com/

    Book Now u2014 Great Deals for Flights, Hotels & More. View Verified Customer Reviews on Expedia.com. Get the Most Out of Your Vacation with Packages. Explore Fun Things to Do On Your Stay.

  3. 3
    KAYAK.com https://www.kayak.com

    Flights, hotels, car rentals u2014 Want to see the world without breaking the bank? Search our travel deals & pack your bags. From flights to stays to car rentals, our deals mean you never have to overpay to explore.

  4. 4
    Cheap Flight Tickets https://www.onetravel.com/cheap_flights/book_now

    Book Cheap Airline Tickets u2014 Looking for Cheap Flights for Future Travel? Then look no Further - Book On OneTravelu00ae Now

  5. 5
    Pricelineu00ae Official Site https://www.priceline.com

    Best Prices from Priceline u2014 Best Price Guarantee at Pricelineu00ae. No Hidden Fees. Priceline Cheap Travel Deals.

Copyright © Adthena. All rights reserved.

In the competitive world of travel services, top advertisers like CheapOair, Expedia, KAYAK, OneTravel, and Priceline captivate audiences with enticing offers. Themes of affordability and comprehensive travel solutions dominate, with promises of cheap flights, verified reviews, and no hidden fees, ensuring travelers can explore without financial strain.

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