US Travel Travel Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Travel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
expedia.com	22.88
priceline.com	10.9
cheapoair.com	7.53
go.com	5.56
kayak.com	5.42
tripadvisor.com	5.16
booking.com	4.15
travelocity.com	3.36
cheapflights.com	2.62
royalcaribbean.com	2.55
others	29.87

Expedia leads with 22.88% click share, followed by Priceline at 10.9%. Others collectively hold 29.87%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Travel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	expedia.com	priceline.com	cheapoair.com	kayak.com	booking.com	onetravel.com	tripadvisor.com	cheapflights.com	travelocity.com	royalcaribbean.com
2025/04/01	16.49%	13.68%	10.57%	4.11%	2.45%	2.18%	3.51%	3.69%	3.65%	3.5%
2025/04/02	18.23%	10.86%	10.5%	4.72%	3.25%	1.42%	4.28%	1.83%	3.74%	3.27%
2025/04/03	15.42%	12.37%	9.32%	4.82%	3.31%	3.63%	2.81%	1.86%	3.96%	3.42%
2025/04/04	16.18%	9.38%	11.41%	4.43%	3.01%	5.14%	3.03%	3.18%	2.86%	3.05%
2025/04/05	16.15%	11.09%	9.75%	4.87%	2.7%	3.31%	2.73%	2.79%	2.72%	3.12%
2025/04/06	14.81%	12.42%	9.33%	6.87%	3.93%	3.69%	3.08%	4.41%	2.41%	2.68%
2025/04/07	17.62%	11.91%	9.14%	4.99%	2.73%	4.41%	2.62%	1.44%	2.55%	3.02%
2025/04/08	16.99%	11.46%	11.17%	4.1%	3.72%	4.71%	2.45%	3.64%	3.24%	2.48%
2025/04/09	15.76%	14.2%	13.08%	4.6%	2.72%	4.16%	3.48%	2.57%	2.52%	2.54%
2025/04/10	17.19%	14.05%	13.09%	4.76%	2.5%	3.86%	3.13%	3.44%	2.51%	2.71%
2025/04/11	15.31%	12.6%	12.04%	6.98%	3.37%	2.72%	3.32%	2.76%	2.63%	2.48%
2025/04/12	16.7%	11.54%	12.07%	5.66%	2.32%	4.28%	2.51%	5.58%	2.5%	2.03%
2025/04/13	15.92%	13.27%	13.97%	3.82%	2.53%	4.54%	3.26%	3.41%	2.29%	2.01%
2025/04/14	16.54%	11.93%	11.24%	5.31%	2.87%	4%	3.06%	3.98%	2.66%	2.14%
2025/04/15	19.51%	15.43%	12.64%	4.69%	3.19%	3.31%	1.28%	1.35%	2.23%	1.97%
2025/04/16	18.06%	12.79%	9.95%	4.72%	2.97%	3.2%	1.35%	4.92%	2.71%	1.63%
2025/04/17	18.9%	15.1%	13.99%	6%	2.89%	1.11%	4.1%	0.95%	2.93%	2.16%
2025/04/18	16.63%	11.86%	10.91%	4.11%	3.04%	2.02%	3.55%	0.99%	2.37%	1.6%
2025/04/19	15.49%	13.82%	11.62%	3.97%	2.91%	2.1%	3.02%	1.98%	2.98%	1.62%
2025/04/20	15.65%	10.9%	9.03%	6.14%	3.27%	4.82%	3.23%	2.23%	2.88%	2%
2025/04/21	16.58%	13.04%	10.33%	6.05%	2.88%	3.74%	3.17%	2.16%	1.83%	2.02%
2025/04/22	15.13%	10.73%	10.1%	5.04%	3.43%	5.44%	3.02%	3.92%	2.87%	1.78%
2025/04/23	16.58%	10.42%	10.33%	3.75%	3.12%	5.05%	2.74%	3.7%	2.65%	2.14%
2025/04/24	15.88%	12.09%	10.63%	5.39%	3.33%	4.69%	2.91%	2.52%	2.44%	2.09%
2025/04/25	16.87%	14.08%	10.04%	4.25%	3.33%	2.3%	3.34%	4.85%	3.03%	1.98%
2025/04/26	15.86%	12.07%	9.22%	5.19%	2.94%	3.26%	3.16%	4.34%	2.53%	1.89%
2025/04/27	17.05%	11.53%	10.73%	4.95%	3.21%	2.48%	3.18%	2.96%	2.61%	1.73%
2025/04/28	17.46%	13.35%	10.04%	4.63%	3.12%	3.55%	2.82%	2.79%	3%	1.78%
2025/04/29	17.54%	12.17%	8.79%	5.66%	3.38%	3.54%	3.4%	0.61%	2.59%	1.81%
2025/04/30	15.41%	14.49%	10.71%	5.92%	3.61%	3.48%	3.29%	3.02%	2.65%	2.54%

April saw Expedia’s PPC spend share fluctuate, peaking mid-month at 19.51%. Priceline and Cheapoair experienced varied trends, while Kayak and Booking.com maintained steadier shares. The month concluded with Expedia leading.

Market Exposure

Competitor Count for US Travel Travel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	794
2025/04/02	769
2025/04/03	804
2025/04/04	842
2025/04/05	827
2025/04/06	816
2025/04/07	813
2025/04/08	816
2025/04/09	769
2025/04/10	832
2025/04/11	763
2025/04/12	771
2025/04/13	782
2025/04/14	796
2025/04/15	784
2025/04/16	770
2025/04/17	756
2025/04/18	874
2025/04/19	836
2025/04/20	796
2025/04/21	812
2025/04/22	814
2025/04/23	821
2025/04/24	812
2025/04/25	805
2025/04/26	835
2025/04/27	811
2025/04/28	810
2025/04/29	783
2025/04/30	773

April saw fluctuating advertiser numbers, peaking at 874 on April 18. The month concluded with 773 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
tripadvisor.com	0.78%
justfly.com	0.44%
booking.com	0.33%
southwest.com	0.32%
ncl.com	0.31%
onetravel.com	-0.3%
flight-fare.com	-0.38%
royalcaribbean.com	-0.54%
cheapoair.com	-0.65%
cheapflights.com	-0.89%

Tripadvisor.com soared with a 0.78 increase, while cheapflights.com plummeted by -0.89.

Campaign Efficiency

US Travel Travel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	expedia.com	priceline.com	cheapoair.com	onetravel.com	kayak.com	booking.com	cheapflights.com	go.com	tripadvisor.com	flight-fare.com
2025/04/01	17.15%	13.74%	11.9%	3.29%	2.38%	2.09%	2.95%	3.37%	2.47%	1.63%
2025/04/02	19.9%	11.26%	12.36%	2.1%	2.93%	2.6%	2.04%	4.08%	3.06%	2.71%
2025/04/03	17.2%	12.38%	11.49%	5.45%	2.78%	2.5%	1.38%	3.23%	2.3%	2.06%
2025/04/04	17.48%	9.73%	12.79%	6.58%	3.06%	2.68%	2.6%	2.4%	2.35%	3.86%
2025/04/05	17.37%	11.74%	10.88%	4.37%	3.31%	2.26%	2.86%	2.29%	2.1%	6.57%
2025/04/06	16.7%	12.66%	10.54%	4.56%	4.38%	3.74%	3.81%	2.84%	2.33%	1.64%
2025/04/07	17.92%	12.25%	10.17%	5.6%	3.13%	2.41%	1.37%	2.8%	2.13%	6.42%
2025/04/08	18.6%	12.16%	12.49%	6.11%	2.71%	3.14%	3.44%	2.77%	2.05%	2.45%
2025/04/09	17.36%	14.33%	14.49%	4.87%	2.97%	1.92%	2.67%	3%	2.72%	2.43%
2025/04/10	19.8%	14.58%	15.07%	4.79%	3.18%	1.81%	3.25%	3.07%	2.49%	0.32%
2025/04/11	16%	13.41%	13.67%	3.86%	4.05%	2.15%	2.2%	3.16%	2.46%	3.03%
2025/04/12	17.96%	12.48%	14.31%	5.47%	3.4%	1.82%	4.78%	2.83%	1.82%	3.15%
2025/04/13	17.39%	13.7%	15.93%	5.32%	2.51%	1.85%	3.11%	3.05%	2.36%	1.8%
2025/04/14	18.3%	12.6%	12.94%	5.42%	3.26%	2.39%	3.52%	2.48%	2.34%	4.01%
2025/04/15	21.71%	16.3%	14.24%	3.96%	3.03%	2.63%	1.27%	2.87%	0.95%	1.72%
2025/04/16	18.84%	12.9%	11.63%	3.52%	3.07%	2.74%	4.24%	2.7%	1%	3.04%
2025/04/17	22%	15.68%	14.93%	1.19%	3.64%	2.28%	0.75%	3%	3.26%	0.76%
2025/04/18	17.42%	11.76%	11.79%	2.45%	2.2%	2.48%	0.84%	2.21%	2.88%	1.08%
2025/04/19	16.42%	14.58%	12.82%	2.48%	2.33%	2.6%	1.39%	3.01%	2.28%	2.4%
2025/04/20	17.17%	11.88%	10.54%	6.32%	3.76%	2.67%	1.83%	2.73%	2.44%	2.39%
2025/04/21	17.93%	14.19%	11.94%	4.49%	3.61%	2.07%	1.58%	2.85%	2.35%	2.06%
2025/04/22	16.18%	11.77%	10.93%	7%	2.96%	3.02%	3.03%	2.93%	2.37%	2.83%
2025/04/23	17.47%	11.41%	11.84%	6.6%	2.47%	2.64%	2.8%	2.63%	2.06%	4.68%
2025/04/24	17.09%	12.14%	12.91%	5.71%	3.11%	2.65%	1.92%	2.74%	2.22%	2.76%
2025/04/25	18.1%	15.14%	11.61%	2.95%	2.6%	2.74%	4.06%	2.65%	2.52%	2.42%
2025/04/26	16.74%	12.25%	10.72%	3.73%	3.1%	2.41%	3.45%	2.81%	2.37%	2.36%
2025/04/27	18.11%	12.09%	12.27%	2.89%	3.06%	2.81%	2.29%	2.42%	2.44%	1.97%
2025/04/28	18.72%	13.81%	11.94%	4.44%	2.94%	2.73%	1.89%	2.93%	2.25%	2.01%
2025/04/29	19.4%	12.44%	10.34%	4.65%	3.6%	2.69%	0.67%	2.71%	2.6%	0.97%
2025/04/30	17.32%	15.06%	12.43%	4.35%	3.46%	2.91%	2.81%	2.77%	2.5%	1.1%

Expedia led April with fluctuating impressions, peaking at 22.00% on the 17th. Priceline and Cheapoair followed, showing varied trends. Onetravel and Kayak had modest shares, while Booking.com and others maintained lower visibility. April ended with Expedia still dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Cheap Flight Tickets https://www.cheapoair.com/cheap_flights
Cheap Flights — Looking for Cheap Flights? Search for Discounted Travel on CheapOair®! Search & Save Now.
2
Expedia.com - Official Site https://www.expedia.com/official_site/book_now
Book Now — Great Deals for Flights, Hotels & More. View Verified Customer Reviews on Expedia.com. Get the Most Out of Your Vacation with Packages. Explore Fun Things to Do On Your Stay.
3
KAYAK.com https://www.kayak.com
Flights, hotels, car rentals — Want to see the world without breaking the bank? Search our travel deals & pack your bags.
4
Cheap Flight Tickets https://www.onetravel.com/
Book Cheap Airline Tickets — Looking for Cheap Flights for Future Travel? Then look no Further - Book On OneTravel® Now
5
Cheap Flights - Flights from $89 on Priceline https://www.priceline.com
$89+ Flights. Book at Priceline and Save. Over 100 Top Airlines to 1500+ Destinations.

In the competitive world of travel services, five advertisers stand out with compelling PPC text ads. CheapOair and OneTravel captivate budget-conscious travelers with promises of cheap flights. Expedia entices with comprehensive vacation packages and verified reviews. KAYAK appeals to adventurers seeking affordable travel deals, while Priceline highlights unbeatable flight prices starting at $89. Each ad uniquely targets travelers’ desires for savings, convenience, and memorable experiences.

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Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

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US Travel Travel Services - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Travel Travel Services brands

Share of Spend for the top 10 US Travel Travel Services brands

Competitor Count for US Travel Travel Services

Market Loss & Market Gains for US Travel Travel Services

US Travel Travel Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Services

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance

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