Log in Book a Demo

US Travel Travel Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Travel Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
expedia.com 20.8
priceline.com 11.44
cheapoair.com 7.61
kayak.com 6.22
go.com 5.04
tripadvisor.com 4.92
booking.com 4.8
royalcaribbean.com 2.46
travelocity.com 2.45
cheapflights.com 1.94
others 32.32

Copyright © Adthena. All rights reserved.

Expedia leads with 20.8% click share, followed by Priceline at 11.44%. Others hold a significant 32.32%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Travel Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date expedia.com priceline.com cheapoair.com kayak.com travelocity.com tripadvisor.com onetravel.com booking.com cruises.com royalcaribbean.com
2025/05/01 16.31% 12.67% 9.63% 6.44% 2.73% 3.33% 4.04% 3.56% 1.5% 2.14%
2025/05/02 21.04% 13.23% 9.63% 6.97% 3.51% 3.33% 2.56% 2.6% 1.69% 1.72%
2025/05/03 21.06% 12.73% 9.33% 6.75% 4.13% 3.27% 1.58% 2.77% 2.01% 1.83%
2025/05/04 20.77% 13.03% 8.55% 6.63% 2.51% 3.74% 3.07% 2.53% 1.98% 1.58%
2025/05/05 19.41% 13.35% 10.52% 6.73% 3.9% 3.86% 2.84% 2.46% 1.53% 1.68%
2025/05/06 20.48% 13.55% 10.05% 7.49% 3.84% 3.14% 1.94% 2.33% 1.39% 1.69%
2025/05/07 20.13% 12.7% 10.11% 6.77% 4.12% 3.77% 1.57% 2.63% 1.51% 1.67%
2025/05/08 20.08% 14.45% 10.22% 6.08% 3.57% 3.61% 1.27% 2.38% 1.8% 1.64%
2025/05/09 20.24% 13.42% 10.18% 6.94% 3.75% 3.93% 2.08% 2.53% 1.79% 1.8%
2025/05/10 20.19% 13.29% 9.36% 7.37% 3.58% 3.5% 2.25% 2.32% 1.8% 1.77%
2025/05/11 19.46% 14.28% 7.96% 7.14% 3.99% 3.7% 2.81% 2.45% 2.02% 1.72%
2025/05/12 19.27% 13.09% 9.25% 8.08% 3.76% 3.73% 2.14% 2.51% 1.81% 1.65%
2025/05/13 18.6% 13.14% 9.76% 6.64% 3.97% 3.35% 1.89% 2.46% 1.92% 1.62%
2025/05/14 19.62% 12.35% 9.31% 7.97% 3.87% 3.59% 2.73% 2.71% 1.94% 1.58%
2025/05/15 17.65% 14.54% 10.68% 5.99% 3.47% 3.56% 2.64% 2.51% 1.7% 1.58%
2025/05/16 18.27% 14.87% 9.47% 6.01% 3.76% 3.64% 2.42% 2.47% 1.73% 1.42%
2025/05/17 18.6% 14.02% 8.48% 6.89% 3.94% 3.7% 2.21% 2.31% 1.87% 1.61%
2025/05/18 18.87% 12.19% 8.81% 7.89% 3.66% 3.88% 3.01% 2.77% 1.86% 1.46%
2025/05/19 20.48% 12.91% 8.65% 7.98% 3.91% 3.87% 1.53% 2.82% 1.78% 1.66%
2025/05/20 20.29% 13.32% 7.94% 6.83% 3.68% 3.72% 2.35% 2.52% 2.3% 1.68%
2025/05/21 17.52% 12.93% 8.71% 7.85% 3.92% 3.69% 1.81% 2.76% 2.25% 1.71%
2025/05/22 18.58% 13.7% 8.74% 7.62% 3.25% 3.61% 3.33% 2.3% 2.15% 1.59%
2025/05/23 18.57% 14.6% 9.19% 8.17% 3.6% 3.83% 3.45% 2.19% 2.13% 1.41%
2025/05/24 18.27% 14.78% 8.27% 7.83% 3.65% 3.94% 2.71% 2.59% 2.24% 1.54%
2025/05/25 19.77% 13.48% 9.56% 7.09% 3.52% 3.69% 3.54% 2.43% 2.39% 1.48%
2025/05/26 19.37% 14.31% 9.07% 8.25% 3.79% 3.95% 3.18% 2.54% 2.35% 1.46%
2025/05/27 18.72% 15.03% 9.34% 7.92% 3.18% 3.86% 2.8% 2.57% 2.63% 1.44%
2025/05/28 18.7% 14.44% 8.47% 9.05% 3.88% 3.82% 2.34% 2.35% 1.11% 1.5%
2025/05/29 19.66% 16.33% 9.64% 6.62% 3.89% 3.97% 1.93% 2.59% 1.15% 1.58%
2025/05/30 18.82% 15.09% 9.7% 8.31% 4.19% 4.15% 2.17% 2.72% 1.1% 1.92%
2025/05/31 18.47% 15.69% 8.55% 7.88% 4.1% 4.06% 3.01% 2.39% 1.41% 0.04%

Copyright © Adthena. All rights reserved.

Expedia’s spend share fluctuated, peaking early May, then stabilizing. Priceline’s share rose steadily, ending strong. Cheapoair saw minor ups and downs. Kayak’s share increased mid-month. Travelocity and TripAdvisor showed consistent growth. Onetravel and Booking had varied trends. Cruises and Royal Caribbean had minimal impact.

Market Exposure

Competitor Count for US Travel Travel Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/05/01 760
2025/05/02 801
2025/05/03 807
2025/05/04 809
2025/05/05 817
2025/05/06 845
2025/05/07 847
2025/05/08 843
2025/05/09 817
2025/05/10 825
2025/05/11 858
2025/05/12 859
2025/05/13 868
2025/05/14 890
2025/05/15 881
2025/05/16 825
2025/05/17 866
2025/05/18 841
2025/05/19 873
2025/05/20 849
2025/05/21 866
2025/05/22 858
2025/05/23 862
2025/05/24 855
2025/05/25 835
2025/05/26 837
2025/05/27 830
2025/05/28 859
2025/05/29 847
2025/05/30 818
2025/05/31 802

Copyright © Adthena. All rights reserved.

Advertisers surged from 760 to 890 by mid-May, peaking on the 14th. A slight decline followed, ending the month at 802.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
kayak.com 0.73%
priceline.com 0.57%
tripadvisor.com 0.31%
onetravel.com 0.24%
hollandamerica.com 0.19%
royalcaribbean.com -0.26%
southwest.com -0.34%
celebritycruises.com -0.36%
cheapoair.com -0.39%
expedia.com -0.62%

Copyright © Adthena. All rights reserved.

Kayak.com soared with a 0.73 increase, while Expedia.com dropped by 0.62. Priceline.com and Tripadvisor.com also gained, whereas Cheapoair.com and Celebritycruises.com declined.

Campaign Efficiency

US Travel Travel Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date priceline.com expedia.com cheapoair.com onetravel.com kayak.com tripadvisor.com booking.com southwest.com go.com cruises.com
2025/05/01 12.88% 17.97% 11.45% 5.78% 3.61% 2.51% 2.81% 1.51% 2.49% 1.6%
2025/05/02 13.72% 18.45% 11.97% 4.27% 3.05% 2.18% 3.01% 1.99% 2.15% 1.91%
2025/05/03 12.97% 17.91% 12.27% 2.39% 2.88% 2.17% 3.19% 2.91% 3.01% 2.15%
2025/05/04 12.58% 17.17% 11.03% 5.16% 2.9% 2.34% 2.9% 4.44% 2.7% 2.19%
2025/05/05 14.29% 16.24% 12.85% 4.46% 2.93% 2.44% 2.97% 1.58% 2.98% 1.76%
2025/05/06 14.44% 17.69% 12.66% 3.14% 3.76% 2.11% 2.81% 1.13% 2.9% 1.68%
2025/05/07 12.97% 17.09% 12.52% 2.3% 3.03% 2.68% 3.04% 1.51% 2.6% 1.89%
2025/05/08 14.76% 17.24% 12.8% 2.52% 2.82% 2.19% 2.77% 2.99% 2.3% 1.89%
2025/05/09 14.04% 17.18% 12.68% 3.86% 3.31% 2.53% 2.93% 0.2% 2.45% 1.96%
2025/05/10 13.78% 16.45% 11.81% 3.77% 3.44% 2.24% 2.55% 3.85% 3.02% 2.03%
2025/05/11 15.63% 16.19% 9.91% 4.48% 3.38% 2.28% 2.73% 1.61% 2.91% 2.21%
2025/05/12 14.13% 15.88% 11.52% 3.09% 3.96% 2.24% 2.85% 2.58% 1.23% 2.07%
2025/05/13 12.94% 15.69% 11.94% 3.56% 2.88% 1.99% 2.82% 0.27% 1.37% 2.39%
2025/05/14 12.33% 17.29% 11.95% 4.09% 3.74% 2.16% 3.26% 0.51% 2.45% 2.23%
2025/05/15 14.74% 14.17% 13.51% 4.11% 2.95% 2.21% 2.71% 3.02% 2.5% 1.91%
2025/05/16 15.62% 14.82% 11.84% 3.85% 2.68% 2.2% 2.9% 2.37% 3.08% 1.87%
2025/05/17 15.23% 14.95% 11.16% 3.47% 2.84% 2.32% 2.88% 2.92% 3.03% 2.3%
2025/05/18 12.22% 15.5% 11.48% 4.8% 3.57% 2.6% 3.49% 1.47% 3.16% 2.06%
2025/05/19 13.8% 16.81% 11.13% 2.53% 3.9% 2.43% 3.59% 0.84% 2.83% 2.15%
2025/05/20 13.64% 18.15% 10.41% 3.96% 3.2% 2.51% 2.96% 1.77% 2.67% 2.53%
2025/05/21 13.77% 13.55% 11.18% 3.44% 3.54% 2.33% 3.31% 1.77% 2.3% 2.54%
2025/05/22 14.43% 14.51% 10.93% 5.56% 3.66% 2.19% 2.96% 2.27% 2.47% 2.41%
2025/05/23 16.91% 14.47% 11.19% 5.42% 3.7% 2.34% 2.66% 1.62% 2.69% 2.34%
2025/05/24 17.26% 14.42% 10.3% 4.64% 3.61% 2.47% 3.1% 1.36% 2.57% 2.42%
2025/05/25 14.3% 16% 11.88% 5.25% 2.94% 2.25% 2.61% 1.56% 2.07% 2.65%
2025/05/26 16.31% 15.13% 11.67% 5% 3.7% 2.46% 3.2% 1.17% 2.19% 2.61%
2025/05/27 16.67% 15.1% 11.89% 4.04% 3.58% 2.39% 2.95% 0.46% 2.27% 2.98%
2025/05/28 15.7% 14.88% 11.2% 3.42% 4.48% 2.45% 2.68% 1.23% 2.21% 1.36%
2025/05/29 18.49% 15.99% 13.11% 2.8% 2.94% 2.47% 2.89% 0.89% 2.16% 1.5%
2025/05/30 17.89% 15.09% 12.83% 3.18% 3.92% 2.67% 3.25% 1.33% 2.07% 1.3%
2025/05/31 17.45% 13.76% 10.9% 4.44% 3.39% 2.87% 2.6% 2.27% 1.67% 1.64%

Copyright © Adthena. All rights reserved.

In May 2025, Priceline’s impression share rose from 12.88% to 17.45%, while Expedia’s fluctuated, ending at 13.76%. Cheapoair saw a slight decline, finishing at 10.9%. Onetravel and Kayak had minor variations, closing at 4.44% and 3.39%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Cheap Flight Tickets https://www.cheapoair.com/

    Cheap Flights — Looking for Cheap Flights? Search for Discounted Travel on CheapOair®! Search & Save Now.

  2. 2
    Expedia.com - Official Site https://www.expedia.com/official_site/book_now

    Book Now — Great Deals for Flights, Hotels & More. View Verified Customer Reviews on Expedia.com. Get the Most Out of Your Vacation with Packages. Explore Fun Things to Do On Your Stay.

  3. 3
    KAYAK.com https://www.kayak.com

    Flights, hotels & car rentals — Want to see the world without breaking the bank? Search our travel deals & pack your bags.

  4. 4
    Cheap Flight Tickets https://www.onetravel.com/cheap_flights/book_now

    Book Cheap Airline Tickets — Looking for Cheap Flights for Future Travel? Then look no Further - Book On OneTravel® Now

  5. 5
    Cheap Flights - Flights from $88 on Priceline https://www.priceline.com

    $88+ Flights. Book at Priceline and Save. Over 100 Top Airlines to 1500+ Destinations.

Copyright © Adthena. All rights reserved.

In the competitive world of travel services, five advertisers stand out with compelling PPC text ads. CheapOair and OneTravel captivate budget-conscious travelers with promises of cheap flights. Expedia entices with comprehensive vacation packages and verified reviews, while KAYAK offers affordable travel deals. Priceline highlights unbeatable flight prices, starting at $88, across numerous airlines and destinations.

Frequently Asked Questions

Customer Success Stories

Avanti West Coast PPC Strategy case study

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports

US
UK
AUS
AUS