Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
expedia.com | 20.93 |
priceline.com | 10.42 |
cheapoair.com | 9.2 |
kayak.com | 5.77 |
booking.com | 4.94 |
royalcaribbean.com | 4.26 |
tripadvisor.com | 3.88 |
go.com | 3.46 |
travelocity.com | 2.72 |
cheapflights.com | 2.47 |
others | 31.95 |
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Expedia leads with 20.93% click share, followed by Priceline at 10.42%. Others collectively dominate with 31.95%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Date | expedia.com | priceline.com | cheapoair.com | kayak.com | booking.com | onetravel.com | tripadvisor.com | travelocity.com | royalcaribbean.com | cheapflights.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 17.74% | 15.18% | 10.16% | 7.03% | 2.51% | 2.82% | 4.71% | 3.52% | 2.23% | 4.53% |
2025/06/02 | 19.26% | 13.89% | 8.22% | 7.33% | 3.39% | 2.4% | 5.66% | 3.71% | 2.25% | 1.1% |
2025/06/03 | 19.14% | 17.26% | 11.19% | 8.79% | 2.91% | 3.12% | 5.76% | 3.59% | 1.66% | 1.26% |
2025/06/04 | 18.94% | 14.49% | 9.81% | 6.27% | 3.04% | 2.76% | 4.7% | 3.56% | 3.11% | 2.55% |
2025/06/05 | 17.54% | 15.67% | 8.2% | 8.13% | 2.53% | 3.16% | 5.09% | 3.23% | 2.83% | 1.08% |
2025/06/06 | 18.17% | 14.99% | 10.2% | 6.68% | 2.83% | 4.97% | 4.65% | 3.35% | 2.78% | 1.03% |
2025/06/07 | 18.22% | 14.3% | 7.98% | 7.7% | 2.87% | 4.29% | 4.82% | 3.43% | 2.74% | 2.8% |
2025/06/08 | 19.03% | 14.54% | 8.65% | 5.85% | 2.92% | 4.08% | 5.13% | 3.03% | 3.19% | 2.23% |
2025/06/09 | 18% | 14.48% | 10.6% | 7.16% | 2.7% | 4.57% | 5.08% | 3.78% | 2.52% | 3.49% |
2025/06/10 | 19.67% | 13.79% | 9.92% | 5.08% | 3.13% | 5.03% | 5.06% | 3.24% | 2.79% | 0.02% |
2025/06/11 | 20.82% | 13.88% | 10.38% | 5.69% | 2.68% | 1.59% | 5.31% | 3.14% | 2.66% | 1.02% |
2025/06/12 | 20.47% | 12.45% | 10.3% | 5.53% | 2.86% | 2.44% | 4.62% | 3.55% | 2.87% | 2.43% |
2025/06/13 | 20.07% | 12.4% | 9.22% | 7.35% | 2.73% | 2.62% | 5.07% | 3.63% | 3% | 1.52% |
2025/06/14 | 19.65% | 13.28% | 9.21% | 6.73% | 2.83% | 3.73% | 5.13% | 3.23% | 2.88% | 0.51% |
2025/06/15 | 20.24% | 12.89% | 9.41% | 5.55% | 3.29% | 3.8% | 4.98% | 3.18% | 3.47% | 1.02% |
2025/06/16 | 19.32% | 14.5% | 10.07% | 5.75% | 2.72% | 3.37% | 5.11% | 3.38% | 2.86% | 1.48% |
2025/06/17 | 18.02% | 12.59% | 8.9% | 6.52% | 3.17% | 4.39% | 4.64% | 3.3% | 3.57% | 0.96% |
2025/06/18 | 19.2% | 13.85% | 9.68% | 6.56% | 3.02% | 2.63% | 4.96% | 3.25% | 2.7% | 2.09% |
2025/06/19 | 18.96% | 14.93% | 9.71% | 6.19% | 3% | 3.26% | 4.22% | 3.55% | 3.07% | 2.15% |
2025/06/20 | 17.28% | 14.6% | 9.51% | 8.07% | 3.29% | 3.01% | 2.34% | 3.35% | 3.22% | 2.25% |
2025/06/21 | 17.44% | 13.44% | 10.76% | 6.67% | 2.95% | 2.01% | 2.76% | 3.44% | 3.02% | 3.67% |
2025/06/22 | 17.85% | 14.14% | 10.06% | 5.74% | 2.5% | 4.57% | 2.6% | 3.4% | 3.04% | 2.63% |
2025/06/23 | 18.25% | 14.99% | 10.43% | 6.13% | 3.04% | 2.61% | 3.06% | 3.69% | 3.4% | 2.13% |
2025/06/24 | 19.68% | 13.06% | 11.36% | 7.07% | 3.11% | 2.63% | 3.11% | 3.33% | 2.87% | 0.56% |
2025/06/25 | 19.03% | 13.36% | 10.19% | 5.68% | 3.47% | 2.67% | 3.13% | 3.16% | 3.23% | 2.48% |
2025/06/26 | 18.71% | 14.29% | 9.99% | 6.67% | 3.83% | 1.93% | 3.53% | 4.25% | 3.08% | 1.48% |
2025/06/27 | 18.3% | 13% | 11.63% | 5.79% | 3.03% | 1.33% | 3.23% | 3.87% | 3.11% | 2.1% |
2025/06/28 | 17.29% | 14.45% | 11.76% | 6.81% | 2.66% | 3.62% | 2.89% | 3.36% | 2.57% | 1.23% |
2025/06/29 | 18.33% | 13.92% | 10.75% | 6.05% | 3.19% | 3.13% | 3.23% | 3.76% | 3.05% | 1.14% |
2025/06/30 | 19.98% | 14.72% | 10.6% | 6.27% | 3.68% | 3.57% | 3.22% | 2.93% | 2.42% | 1.45% |
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In June 2025, Expedia led with a steady spend share, peaking mid-month. Priceline fluctuated, while Cheapoair and Kayak showed moderate stability. Booking.com and Onetravel had varied trends, with TripAdvisor and Travelocity maintaining consistency. Royal Caribbean and Cheapflights experienced notable volatility.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/06/01 | 810 |
2025/06/02 | 828 |
2025/06/03 | 717 |
2025/06/04 | 837 |
2025/06/05 | 804 |
2025/06/06 | 829 |
2025/06/07 | 820 |
2025/06/08 | 794 |
2025/06/09 | 746 |
2025/06/10 | 803 |
2025/06/11 | 810 |
2025/06/12 | 810 |
2025/06/13 | 811 |
2025/06/14 | 804 |
2025/06/15 | 807 |
2025/06/16 | 790 |
2025/06/17 | 794 |
2025/06/18 | 799 |
2025/06/19 | 798 |
2025/06/20 | 813 |
2025/06/21 | 779 |
2025/06/22 | 782 |
2025/06/23 | 771 |
2025/06/24 | 796 |
2025/06/25 | 780 |
2025/06/26 | 766 |
2025/06/27 | 786 |
2025/06/28 | 766 |
2025/06/29 | 768 |
2025/06/30 | 812 |
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June began with 810 advertisers, peaking at 837 on June 4. Mid-month saw fluctuations, stabilizing around 810. The month concluded with 812 advertisers, reflecting a dynamic yet steady landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Tripadvisor.com saw a significant drop of 1.47%, while cheapoair.com gained 0.78%. Southwest.com increased by 0.54%, and cruises.com rose by 0.42%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Date | expedia.com | cheapoair.com | priceline.com | onetravel.com | booking.com | kayak.com | tripadvisor.com | royalcaribbean.com | cruises.com | cheapflights.com |
---|---|---|---|---|---|---|---|---|---|---|
2025/06/01 | 14.79% | 13.2% | 15.21% | 4.06% | 2.72% | 3.55% | 2.78% | 1.61% | 1.5% | 4.7% |
2025/06/02 | 16.4% | 11.22% | 13.81% | 3.68% | 3.66% | 3.58% | 2.95% | 1.71% | 2.7% | 1.17% |
2025/06/03 | 16.23% | 15.95% | 17.45% | 5.02% | 3.01% | 4.58% | 2.9% | 1.18% | 1.52% | 1.69% |
2025/06/04 | 16.16% | 13.05% | 15.16% | 4.5% | 3.41% | 3.24% | 2.22% | 2.17% | 1.54% | 3.03% |
2025/06/05 | 15.06% | 11.73% | 16.55% | 4.73% | 2.73% | 4.35% | 2.54% | 1.79% | 1.64% | 1.34% |
2025/06/06 | 15.55% | 13.73% | 15.23% | 6.93% | 2.77% | 3.44% | 2.45% | 1.85% | 1.71% | 1.23% |
2025/06/07 | 15.84% | 11.84% | 15.17% | 5.84% | 2.99% | 4.35% | 2.68% | 1.84% | 1.59% | 2.53% |
2025/06/08 | 16.8% | 11.77% | 15.57% | 5.47% | 3.04% | 2.94% | 2.51% | 2.22% | 1.45% | 2.32% |
2025/06/09 | 15.18% | 14.48% | 14.32% | 6.81% | 2.89% | 3.48% | 2.22% | 1.65% | 1.45% | 3.35% |
2025/06/10 | 17.34% | 13.74% | 12.4% | 7.19% | 3.52% | 2.42% | 2.65% | 1.72% | 1.9% | 0.03% |
2025/06/11 | 19.32% | 14.27% | 12.63% | 3.27% | 2.56% | 2.98% | 2.82% | 1.92% | 1.64% | 0.9% |
2025/06/12 | 17.99% | 13.92% | 10.53% | 3.8% | 3.05% | 2.83% | 2.31% | 2.01% | 1.65% | 2.4% |
2025/06/13 | 18.29% | 12.45% | 11.07% | 3.83% | 3.02% | 3.95% | 2.51% | 2.16% | 1.46% | 1.54% |
2025/06/14 | 17.6% | 12.59% | 11.89% | 5.74% | 3.16% | 3.54% | 2.73% | 1.9% | 1.48% | 0.64% |
2025/06/15 | 18.14% | 12.83% | 11.72% | 5.65% | 3.92% | 2.87% | 2.63% | 2.47% | 1.54% | 1.07% |
2025/06/16 | 17.54% | 13.93% | 13.97% | 4.89% | 2.67% | 2.82% | 2.89% | 1.96% | 1.93% | 1.46% |
2025/06/17 | 16.26% | 12.47% | 11.53% | 6.11% | 3.39% | 3.35% | 2.34% | 2.6% | 2.37% | 1.02% |
2025/06/18 | 17.75% | 13.19% | 12.95% | 4.27% | 3.36% | 3.36% | 2.74% | 1.85% | 1.85% | 1.84% |
2025/06/19 | 15.93% | 13.57% | 13.75% | 5.23% | 3.16% | 3.26% | 2.3% | 2.05% | 2.14% | 2.69% |
2025/06/20 | 14.17% | 13.24% | 13.69% | 4.64% | 3.67% | 4.3% | 1.85% | 2.21% | 2.92% | 2.34% |
2025/06/21 | 14.52% | 14.54% | 12.59% | 3.15% | 3.25% | 3.17% | 1.76% | 1.98% | 2.71% | 3.89% |
2025/06/22 | 14.81% | 13.81% | 12.78% | 6.81% | 2.56% | 2.88% | 1.57% | 2.05% | 2.16% | 2.59% |
2025/06/23 | 15.12% | 13.73% | 12.89% | 3.91% | 3.27% | 3.35% | 2.38% | 2.38% | 1.72% | 2.33% |
2025/06/24 | 16.96% | 14.62% | 12.76% | 3.84% | 3.26% | 3.99% | 2.22% | 1.95% | 1.89% | 0.69% |
2025/06/25 | 16.32% | 13.21% | 12.39% | 3.56% | 3.96% | 2.93% | 1.92% | 2.31% | 3.3% | 2.71% |
2025/06/26 | 16.38% | 14.25% | 12% | 2.61% | 5.15% | 3.56% | 2.21% | 2.02% | 1.71% | 1.75% |
2025/06/27 | 14.95% | 16.42% | 12.24% | 2.38% | 4.2% | 3.16% | 2.19% | 2.05% | 2.25% | 1.61% |
2025/06/28 | 14.89% | 15.43% | 12.84% | 4.27% | 3.16% | 3.58% | 1.87% | 1.62% | 2.34% | 1.16% |
2025/06/29 | 15.87% | 15.06% | 12.4% | 3.99% | 3.45% | 3.05% | 2.3% | 1.98% | 2.56% | 1.26% |
2025/06/30 | 17.78% | 13.95% | 13.5% | 4.86% | 4.53% | 3.27% | 1.88% | 1.67% | 1.6% | 1.25% |
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Expedia led June with fluctuating impressions, peaking mid-month. Cheapoair and Priceline showed varied trends, while Onetravel and Booking saw modest gains. Kayak, Tripadvisor, and Royal Caribbean had stable shares. Cruises and Cheapflights experienced minor shifts.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Cheap Flight Tickets u2014 Looking for Cheap Flights? Search for Discounted Travel on CheapOairu00ae! Search & Save Now.
Book Now u2014 Great Deals for Flights, Hotels & More. View Verified Customer Reviews on Expedia.com. Get the Most Out of Your Vacation with Packages. Explore Fun Things to Do On Your Stay.
Flights, hotels, car rentals u2014 Want to see the world without breaking the bank? Search our travel deals & pack your bags. From flights to stays to car rentals, our deals mean you never have to overpay to explore.
Book Cheap Airline Tickets u2014 Looking for Cheap Flights for Future Travel? Then look no Further - Book On OneTravelu00ae Now
Best Prices from Priceline u2014 Best Price Guarantee at Pricelineu00ae. No Hidden Fees. Priceline Cheap Travel Deals.
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In the competitive world of travel services, top advertisers like CheapOair, Expedia, KAYAK, OneTravel, and Priceline captivate audiences with enticing offers. Themes of affordability and comprehensive travel solutions dominate, with promises of cheap flights, verified reviews, and no hidden fees, ensuring travelers can explore without financial strain.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Travel Travel Services July 2025 Report
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