Share of Clicks for top 10 US Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| expedia.com | 19.6 |
| priceline.com | 10.28 |
| cheapoair.com | 7.24 |
| royalcaribbean.com | 4.96 |
| booking.com | 4.82 |
| kayak.com | 4.56 |
| cheapflights.com | 4.25 |
| tripadvisor.com | 4.16 |
| go.com | 3.38 |
| travelocity.com | 2.89 |
| others | 33.86 |
- expedia.com - 19.6%
- priceline.com - 10.28%
- cheapoair.com - 7.24%
- royalcaribbean.com - 4.96%
- booking.com - 4.82%
- kayak.com - 4.56%
- cheapflights.com - 4.25%
- tripadvisor.com - 4.16%
- go.com - 3.38%
- travelocity.com - 2.89%
- others - 33.86%
Copyright © Adthena. All rights reserved.
Expedia leads with 19.6% click share, followed by Priceline at 10.28%. Cheapoair and Royal Caribbean trail, while ‘others’ dominate with 33.86%.
Share of Spend for the top 10 US Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | cheapflights.com | priceline.com | expedia.com | cheapoair.com | kayak.com | ncl.com | booking.com | tripadvisor.com | travelocity.com | royalcaribbean.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 5.79% | 12.13% | 14.27% | 7.51% | 2.31% | 2.7% | 2.97% | 2.59% | 2.22% | 3.24% |
| 2025/12/02 | 5.33% | 12.2% | 16.68% | 9.89% | 3.35% | 2.14% | 2.4% | 2.87% | 1.91% | 2.41% |
| 2025/12/03 | 7.65% | 8.8% | 13.68% | 9.46% | 2.08% | 1.75% | 2.39% | 2.45% | 1.82% | 2.64% |
| 2025/12/04 | 10.87% | 8.89% | 13.78% | 8.29% | 3.74% | 2.28% | 2.45% | 2.17% | 1.76% | 2.88% |
| 2025/12/05 | 9.1% | 11.24% | 14.19% | 10.97% | 2.07% | 2% | 2.75% | 2.5% | 1.81% | 2.87% |
| 2025/12/06 | 3.79% | 12.93% | 13.35% | 8.66% | 2.74% | 2.76% | 3.4% | 2.82% | 2.27% | 4.14% |
| 2025/12/07 | 3% | 11.52% | 14.87% | 8.54% | 2.63% | 2.34% | 3.38% | 3.43% | 2.33% | 4.86% |
| 2025/12/08 | 11.26% | 12.16% | 12.4% | 10.04% | 2.91% | 2.11% | 2.88% | 2.8% | 2.17% | 4.1% |
| 2025/12/09 | 3.52% | 9.53% | 13.05% | 8.74% | 4.38% | 2.36% | 3.35% | 3.55% | 2.56% | 4.15% |
| 2025/12/10 | 1.62% | 11.49% | 10.7% | 9.47% | 3.96% | 2.44% | 3.09% | 3.52% | 2.3% | 4.09% |
| 2025/12/11 | 5.29% | 11.63% | 12.03% | 9.92% | 3.07% | 2.78% | 3.34% | 3.42% | 2.24% | 4.2% |
| 2025/12/12 | 10.66% | 9.86% | 11.16% | 9.7% | 3.22% | 1.77% | 2.88% | 2.71% | 2.03% | 3.92% |
| 2025/12/13 | 7.06% | 11.69% | 13.22% | 12.25% | 2.67% | 2.08% | 2.58% | 3.37% | 1.82% | 2.9% |
| 2025/12/14 | 1.8% | 10.82% | 13.61% | 11.47% | 3.7% | 1.94% | 3.34% | 3.44% | 2.65% | 4.41% |
| 2025/12/15 | 3.66% | 10.19% | 11.06% | 11.13% | 2.7% | 2.67% | 3.15% | 3.52% | 1.9% | 4.41% |
| 2025/12/16 | 5.33% | 11.6% | 15.09% | 9.91% | 3.61% | 2.19% | 4.41% | 3.07% | 2.25% | 4.06% |
| 2025/12/17 | 8.08% | 11.2% | 14.86% | 9.78% | 1.71% | 2.28% | 2.8% | 3.09% | 1.82% | 3.58% |
| 2025/12/18 | 7.93% | 11.38% | 13.53% | 10.29% | 3.1% | 2.2% | 2.89% | 3.03% | 2.26% | 4.57% |
| 2025/12/19 | 7.86% | 13.78% | 11.81% | 7.86% | 3.71% | 1.94% | 2.78% | 3.07% | 2.15% | 4.56% |
| 2025/12/20 | 8.04% | 10% | 14.42% | 11.23% | 2.88% | 2.03% | 2.58% | 2.49% | 1.77% | 4.54% |
| 2025/12/21 | 6.59% | 10.48% | 13.55% | 9.96% | 3.95% | 2.36% | 2.72% | 3% | 1.77% | 5.71% |
| 2025/12/22 | 4.58% | 10.25% | 13.85% | 7.94% | 4.48% | 2.59% | 3.06% | 2.78% | 2.02% | 3.64% |
| 2025/12/23 | 6.97% | 11.1% | 14.59% | 9.2% | 3.08% | 2.1% | 2.58% | 2.47% | 1.94% | 2.37% |
| 2025/12/24 | 8.73% | 11.22% | 13.71% | 10.81% | 4.06% | 2.32% | 2.49% | 2% | 1.97% | 1.89% |
| 2025/12/25 | 7.57% | 11% | 12.96% | 10.51% | 3.2% | 2.15% | 2.79% | 3% | 2.08% | 2.4% |
| 2025/12/26 | 7.33% | 9.62% | 12.53% | 10.87% | 4.15% | 2.54% | 2.69% | 2.48% | 1.95% | 2.63% |
| 2025/12/27 | 2.78% | 10.29% | 12.29% | 8.85% | 2.35% | 2.66% | 3.62% | 3.23% | 2.28% | 2.41% |
| 2025/12/28 | 5.81% | 11.54% | 14.45% | 7.81% | 3.58% | 2.53% | 3.19% | 2.39% | 2.08% | 2.06% |
| 2025/12/29 | 9.97% | 8.93% | 12.98% | 8.83% | 4.1% | 2.43% | 2.81% | 2.95% | 1.77% | 2.33% |
| 2025/12/30 | 10.28% | 9.93% | 14.74% | 8.03% | 2.93% | 2.29% | 2.88% | 2.8% | 1.77% | 2.3% |
| 2025/12/31 | 13.25% | 11.21% | 10.85% | 10.46% | 4.93% | 3.11% | 2.78% | 2.74% | 2.14% | 1.72% |
- cheapflights.com
- priceline.com
- expedia.com
- cheapoair.com
- kayak.com
- ncl.com
- booking.com
- tripadvisor.com
- travelocity.com
- royalcaribbean.com
Copyright © Adthena. All rights reserved.
In December 2025, Expedia led PPC spend, peaking at 16.68% on December 2. Cheapflights saw fluctuations, ending strong at 13.25% on December 31. Priceline maintained steady performance, while Royal Caribbean experienced a mid-month surge.
Competitor Count for US Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 699 |
| 2025/12/02 | 688 |
| 2025/12/03 | 738 |
| 2025/12/04 | 735 |
| 2025/12/05 | 767 |
| 2025/12/06 | 742 |
| 2025/12/07 | 748 |
| 2025/12/08 | 706 |
| 2025/12/09 | 717 |
| 2025/12/10 | 714 |
| 2025/12/11 | 713 |
| 2025/12/12 | 730 |
| 2025/12/13 | 708 |
| 2025/12/14 | 704 |
| 2025/12/15 | 719 |
| 2025/12/16 | 718 |
| 2025/12/17 | 658 |
| 2025/12/18 | 715 |
| 2025/12/19 | 727 |
| 2025/12/20 | 715 |
| 2025/12/21 | 704 |
| 2025/12/22 | 734 |
| 2025/12/23 | 745 |
| 2025/12/24 | 740 |
| 2025/12/25 | 749 |
| 2025/12/26 | 725 |
| 2025/12/27 | 691 |
| 2025/12/28 | 699 |
| 2025/12/29 | 720 |
| 2025/12/30 | 728 |
| 2025/12/31 | 735 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated throughout December, peaking at 767 on the 5th. The month concluded with 735 advertisers, reflecting a dynamic landscape.
