April 01 2022 – Adthena and customers have been shortlisted for five European Search Awards for ground-breaking technological innovation and outstanding results for brands and agencies.
- Adthena & Journey Further – Best use of Search – B2C (PPC)
- Adthena & GIMO – Best use of Search – Travel/Leisure (PPC)
- Adthena & GIMO – Best use of Search – Gaming
- Adthena’s Local View – Best Software Innovation
- Adthena’s Local View – Best Search Software Tool
The European Search Awards reward and celebrate the very best companies and people working in PPC & SEO across a variety of business sectors, in a shifting digital landscape which inspires innovation, creativity and connectivity.
Adthena & Journey Further – Search intel delivers +97% revenue in home decor
For many home-bound consumers, the Covid-19 pandemic was motivation to finally prioritize overdue home improvement projects. This created big opportunities (and competition) for DIY and home decor brands. This is the story of how one direct-to-consumer leader in retail home furnishings took advantage of the flourishing trend and used search intelligence to reap the rewards.
The retailer, and their agency Journey Further, knew they needed to make the most of the moment in early 2021, and stand out from the crowd. Adthena’s search intel revealed market-wide competitive benchmarks, Google Shopping rankings vs. rivals, and new terms to optimize ad copy, which together informed the retailer’s SEM strategy and delivered the following outcomes:
- +27% Impression share
- +97% Google Shopping revenue
- +14% Market Share
To compete in such a hot marketplace, Journey Further knew they needed insights others would overlook, and the Google toolset was limiting. Adthena provided an edge and delivered a market-wide look at its client’s audience, categories, and competitive landscape to surface opportunities. Journey Further applied that knowledge to the search strategy, and the results for the retailer were excellent across the board.
Read the Journey Further Case Study
Adthena & GIMO: saving €720k by halting the brand bidding game
GIMO is a specialist digital marketing agency for the highly-competitive iGaming industry, and PPC is a vital tool they use to keep their clients at the top of their game.
But in gaming, you can’t take anything for granted. Competitors will always want to poach your clicks and players, and sometimes they do it by leveraging your brand terms. In fact, over the past few years, brand bidding was driving up CPCs significantly for GIMO’s clients.
GIMO knew that to get the best return on ad spend, they had to take action to protect brand terms in a consistent and scalable way. They couldn’t just hope to catch a few infringements with manual monitoring. They needed a much more rigorous strategy. So, GIMO deployed the Adthena search intelligence platform to automatically and continuously police the gaming landscape for brand infringements.
By identifying and halting those brand infringements and the resulting bidding wars from specific competitors, GIMO was able to dramatically lower CPC costs for its gaming clients.
The result was a massive saving on brand spend of €720k across 2021. By cutting brand CPCs nearly in half, GIMO clients captured more clicks for their money and were able to take full advantage of pandemic-driven increases in online gaming participation and revenue.
Read the full GIMO Case Study
Adthena’s Local View – the future of location-based marketing
Adthena’s new, one-of-a-kind Local View empowers marketers to understand and navigate their local search landscape like never before, to obtain more value from PPC budgets.
The Covid-19 pandemic caused a major shift in global online consumer behavior, with an unprecedented number of people searching by location. But marketing by location requires a huge amount of consumer insight, and coupled with the fact that Google data is becoming more limited due to privacy issues, it was clear advertisers needed far more local intelligence to run PPC efficiently.
Our ground-breaking Local View solution uses advanced AI technology to provide the location-based analytical power marketers need to compete in the local search landscape. In any city, state, or Nielsen Designated Market Area (DMA), it enables marketers to understand consumer search habits, the competitive landscape, and location-specific threats and opportunities.
Unrivaled in the industry, after just one year, Local View has 43 major brands in diverse verticals monitoring 800+ locations, and is routinely achieving results for customers such as +15% market share and +20% Click Through Rate. It’s also adding value for brands as a tool to determine price point and messaging; discover how OOH advertising affects impression share; monitor brand market share vs affiliates; and save time on manual analysis with automated reporting – all across multiple locations.
With consumers continuing to shop locally following the pandemic, Local View looks set to capitalize on its first-to-market advantage to become an integral part of any search marketer’s toolkit for years to come.
Adthena won a total of five prestigious search awards in 2021 for technical innovation on Local View and customer success.
Discover how Adthena customer Origin Energy used Local View to boost Market Share by 15% across differing states.
Find out more about Adthena’s Local View