Two of paid search's longest-running operators on the biggest shift since 2001 and what advertisers should do this quarter. With first-to-market data on ChatGPT ads and Google AI Overviews you won't find anywhere else.
[15 mins]
Before there was Google, there was FindWhat. Before Sam Altman said ChatGPT would never run ads, Larry Page and Sergey Brin said the same about Google. Phillip and Neil walk through 25 years of search-ad history to surface a pattern: the platforms that resist ads always end up running them.
[22 mins]
Adthena was first-to-market on detecting ChatGPT ad placements. Phillip walks Neil through what the data reveals: 61% trigger on “best” prompts. 86% of “X vs Y” comparisons return a third unrelated brand. Three publishers already control 10% of placements. Finance ads are running despite OpenAI’s stated policy.
[17 mins]
ill Gemini overtake ChatGPT? The ChatGPT ads beta threshold is dropping and it’s opening up fast. Are AI agents a B2B story or a B2C one? Phillip and Neil make their calls and lay out exactly what paid search managers should be doing on Monday morning.
Phillip and Neil close out the conversation with a different kind of discussion: not “what’s happening” but “what’s defensible.” Why Neil wouldn’t build SaaS today, why services beat software, and why, in his words,”the data is the moat.” Plus a walk-through of Adthena’s three free tools paid search marketers can use today.
Neil Patel is the co-founder of NP Digital, a New York Times bestselling author, and a global marketing leader. A renowned speaker and entrepreneur, he helps world-class companies scale their growth.
LinkedIn
Phillip leads Adthena, the search intelligence platform used by some of the world's biggest brands to compete in paid search. Before Adthena, he was at FindWhat.com - one of the original PPC search engines, pre-Google. 25+ years building, selling and analyzing paid search.
LinkedIn
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Gain insight into a rapidly changing market with the Adthena AIO Impact Index.
Get a real-time, daily snapshot of AI Overview Frequency and AIO Ad Penetration across key global markets. Leverage proprietary Midas data to see how the search landscape is changing right now, and how your strategy needs to evolve.
The percentage of all monitored AI Overviews that contain an ad citation.
% of searches where an AIO appears
The percentage of all monitored AI Overviews that contain an ad citation.
% of searches where an AIO appears
The percentage of all monitored AI Overviews that contain an ad citation.
% of searches where an AIO appears
Leveraging Adthena’s Whole Market View data, these analytical reports explore recent trends in Google Ads across the industries from the last month, helping you measure your success in paid search.
