Retail seasonality is changing, and so are consumer’s behaviors. Every year, seasonality planning seems to begin earlier and earlier. This is not due to consumer’s behaviors, but rather the competition.
With holiday shopping being directed to online retailers, savings and deals are a mouse click away for consumers throughout the year. With new retail holidays, like Amazon Prime Day, how can retailers compete?
In this webinar, Retail & paid search experts, Joey Lanza & Chris Catania, will discuss when is the right time to begin holiday promotions, and how can retailers stay on top of their competition to win consumers over?
These 30-minute webinar will cover:
- How to win consumers over with paid search
- Track competitors entry into the market
- Ad copy: optimize ad copy each holiday
- Fighting against brand infringement